WHITNEY HOLDING CORP
PRE 14A, 1996-03-07
NATIONAL COMMERCIAL BANKS
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<PAGE>
                   [WHITNEY HOLDING CORPORATION LETTERHEAD]



                              March 7, 1996


Securities and Exchange Commission
450 Fifth St., N.W.
Judiciary Plaza
Washington, D.C.  20549-1004

Via Edgar Electronic Filing System

                                                      In Re:  File Number 0-1026
                                                              ------------------

Gentlemen:

                Pursuant  to   regulations   of  the   Securities  and  Exchange
Commission,  submitted  herewith  for  filing  on  behalf   of   Whitney Holding
Corporation (the "Company"), is the Company's  Preliminary Proxy Statement dated
March 15, 1996.

                This  filing is being  effected  by direct  transmission  to the
Commission's EDGAR System.

                                                   Sincerely,


                                                   /s/ Edward B. Grimball
                                                   -----------------------------
                                                   Edward B. Grimball
                                                   Executive Vice President &
                                                   Chief Financial Officer
                                                   (504) 586-7570

EBG/drm




<PAGE>


                            SCHEDULE 14A INFORMATION
Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934


Filed by the Registrant X
                       ---
Filed by a Party other than the Registrant
                                          ---


Check the appropriate box:

 X Preliminary Proxy Statement
- ---
   Confidential,  for  Use  of  the  Commission  Only   (as  permitted  by  Rule
   14a-6(e)(2))
- ---
   Definitive Proxy Statement
- ---
   Definitive Additional Materials
- ---
   Soliciting Material Pursuant to (S)240.14a-11(c) or (S)240.14a-12
- ---

                          WHITNEY HOLDING CORPORATION
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified in Its Charter)


- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if Other Than the Registrant)


Payment of Filing Fee (Check the appropriate box):

    $125 per Exchange Act Rules 0-11(c)(1)(ii), 14a-6(i)(1), or 14a-6(i)(2).
- ---

    $500  per  each  party  to the controversy pursuant  to  Exchange  Act  Rule
    14a-6(i)(3).
- ---

    Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.
- ---


    1)   Title of each class of securities to which transaction applies:

            Common Stock
         -----------------------------------------------------------------------

    2)   Aggregate number of securities to which transaction applies:

            14,895,830
         -----------------------------------------------------------------------
       

    3)   Per  unit  price  or  other  underlying  value  of transaction computed
         pursuant to Exchange Act Rule 0-11:*

            Not Applicable
         -----------------------------------------------------------------------

    4)   Proposed maximum aggregate value of transaction:

            Not Applicable
         -----------------------------------------------------------------------
 
    5)   Total fee paid:

            Not Applicable
         -----------------------------------------------------------------------


*Set forth the amount on which the filing fee is calculated and state how it was
 determined.


      Check box if any part of the fee is offset as  provided  by  Exchange  Act
- ---   Rule  0-11(a)(2)  and identify the filing for which the offsetting fee was
      paid  previously.  Identify the previous filing by registration  statement
      number, or the Form or Schedule and the date of its filing.

      1) Amount Previously Paid:   Not Applicable
                                ------------------------------------------------
      2) Form Schedule or Registration Statement No.:   Not Applicable
                                                     ---------------------------
      3) Filing Party:   Not Applicable
                      ----------------------------------------------------------
      4) Date Filed:   Not Applicable
                    ------------------------------------------------------------
<PAGE>

                       [WHITNEY HOLDING CORPORATION LOGO]


March 15, 1996

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS

To the Shareholders:

         The Annual Meeting of Shareholders of Whitney Holding  Corporation (the
"Company") will be held on the eleventh  floor,  Pan-American  Life Center,  601
Poydras Street, New Orleans,  Louisiana, on Wednesday,  April 24, 1996, at 10:30
a.m., for the purposes of considering and voting upon:

                  1. Election of two directors  to  serve  until the 2001 Annual
         Meeting, or until their successors are elected and qualified.

                  2.  Ratification  of the  selection of Arthur  Andersen LLP as
         independent  public  accountants  to audit the books of the Company and
         its subsidiaries for 1996.

                  3. Proposal   to   amend   the  Whitney  Holding   Corporation
         Directors' Compensation Plan.

                  4. Such other business as may properly come before the meeting
         or any adjournments thereof.

         The close of  business  on  February  28,  1996,  has been fixed as the
record date for  determining  shareholders  entitled to notice of and to vote at
the meeting.

                                            By  order of the Board of Directors.


                                            /s/ JOSEPH S. SCHWERTZ, JR.

                                            JOSEPH S. SCHWERTZ, JR.
                                            Secretary


- --------------------------------------------------------------------------------
              228 St. Charles Avenue, New Orleans, Louisiana 70130







                             YOUR VOTE IS IMPORTANT

         Whether or not you expect to attend the  meeting,  please  mark,  date,
sign and promptly return the enclosed proxy in the accompanying envelope,  which
requires no postage if mailed in the United  States.  You may, of course,  later
revoke your proxy and vote in person.


<PAGE>

                       [WHITNEY HOLDING CORPORATION LOGO]


                             228 ST. CHARLES AVENUE
                          NEW ORLEANS, LOUISIANA 70130

                                 ---------------
                                 PROXY STATEMENT
                                 ---------------

         The  enclosed  proxy is  solicited by the Board of Directors of Whitney
Holding   Corporation   (the  "Company")  for  use  at  the  Annual  Meeting  of
Shareholders to be held on April 24, 1996 and at any  adjournments  thereof.  If
properly  and  timely  completed  and  returned,  the proxy will be voted in the
manner you specify thereon.  If no manner is specified,  the proxy will be voted
FOR election of the nominees for directors  hereinafter  named, FOR ratification
of the  selection of Arthur  Andersen LLP as the  Company's  independent  public
accountants, and FOR the amendment to the Directors' Compensation Plan.

         The proxy may be revoked by giving  written notice of revocation to the
Company's  secretary or by filing a properly  executed  proxy of later date with
the secretary at or before the meeting.

         The cost of soliciting proxies will be borne by the Company. Directors,
officers  and regular  employees  of the  Company and its banking  subsidiaries,
Whitney  National Bank (the  "Louisiana  Bank") and Whitney Bank of Alabama (the
"Alabama Bank"), may solicit proxies by mail, telephone, telecopier and personal
interview, but will not receive additional compensation therefor.

         All share and per-share  figures in the Proxy  Statement give effect to
the  three-for-two  stock  splits  effective  February 22, 1993 and November 29,
1993.

         This Proxy  Statement  and  related  materials  will first be mailed to
shareholders on or about March 15, 1996.

                 VOTING SECURITIES AND PRINCIPAL HOLDERS THEREOF
         Only shareholders of record as of the close of business on February 28,
1996  are  entitled  to  notice  of and to vote at the  meeting.  On that  date,
14,895,830  shares of common stock (being the Company's only class of authorized
stock) were outstanding. Each share is entitled to one vote.

         The  following   table   provides   information   concerning  the  only
shareholder  known by the Company to be the  beneficial  owner (as determined in
accordance  with Rule 13d-3 of the Securities  and Exchange  Commission) of more
than 5% of its outstanding stock as of February 28, 1996.

<TABLE>
<CAPTION>

         NAME AND ADDRESS                                          SHARES BENEFICIALLY         PERCENT OF
         OF BENEFICIAL OWNER                                            OWNED (1)                 CLASS
         -------------------                                       --------------------        ----------
         <S>                                                       <C>                         <C>
         Estate of William G. Helis................................    1,029,113                  6.91%
           a Louisiana partnership
           912 Whitney Building
           New Orleans, Louisiana 70130
- ------------------------
<FN>
(1)      Includes  direct and indirect  ownership.  Based on Amendment  No. 1 to
         Schedule 13D,  dated December 31, 1990 as filed with the Securities and
         Exchange Commission.  David A. Kerstein, an attorney, has shared voting
         and investment  power with respect to the shares shown by virtue of his
         status as co-executor,  co-administrator  and co-trustee for, and under
         revocable  delegations  of  authority  given by,  several  successions,
         trusts and natural persons who in the aggregate have a 100% partnership
         interest,  and under a revocable  delegation of authority  given by the
         partnership  itself. Mr. Kerstein also has shared voting and investment
         power with respect to 96,509 shares owned by the  Succession of William
         G.  Helis,  Jr.,  of which  he  serves  as  co-executor.  Mr.  Kerstein
         disclaims  beneficial  ownership of all such shares,  which  aggregates
         7.56% of the Company's outstanding stock.
</FN>
</TABLE>
                                        1

<PAGE>



                              ELECTION OF DIRECTORS

         The  Company's  charter  provides for a classified  Board of Directors,
composed of not less than five nor more than twenty-five  persons,  divided into
five  classes  serving  staggered  five-year  terms,  with the  exact  number of
directors to be fixed by the Board. By Board resolution, the number of directors
has been set at  sixteen,  of whom two are to be elected  this  year.  The Board
nominates William A. Hines and William P. Snyder III. Messrs.  Hines and Snyder,
who were elected at prior shareholders'  meetings,  are nominated to serve until
the 2001 Annual  Meeting.  Should any of the  nominees  become  unavailable  for
election,  which is not anticipated,  proxy holders may in their discretion vote
for other nominees recommended by the Board.

         Directors  will be elected by  plurality  of the votes  actually  cast.
Abstentions and broker nonvotes will be disregarded.

         The following  table includes  information  furnished by the respective
nominees and directors with regard to their  principal  occupations for the last
five years,  directorships of other public companies and beneficial ownership of
the  Company's  outstanding  stock  as of  December  31,  1995,  as  well as the
beneficial  ownership  of each of the named  executive  officers  in the Summary
Compensation  Table  (as  determined  in  accordance  with  Rule  13d-3  of  the
Securities and Exchange Commission).
<TABLE>
<CAPTION>
                                                                                                        SHARES         PERCENT
                                                                            DIRECTOR       TERM      BENEFICIALLY        OF
NAME AND AGE                        PRINCIPAL OCCUPATION                     SINCE        EXPIRES      OWNED (1)        CLASS
- ------------                        --------------------                    --------      -------    ------------      -------
<S>                                 <C>                                     <C>           <C>        <C>               <C>
NOMINEES FOR TERM EXPIRING 2001

William A. Hines, 59                Chairman of the Board,                  1986          1996       151,300(2)(9)     1.02
                                    Midland Pipe Corporation
                                    (sale of oil field
                                    country tubular goods)

W.P. Snyder III, 77                 Director, H.J. Heinz Co. and            1965          1996       315,937(2)(17)    2.12
                                    President and Director, The
                                    Wilpen Group, Inc. (investments)
DIRECTORS WITH CONTINUING TERMS

Harry J. Blumenthal, Jr., 50        President, Blumenthal                   1993          1999        14,225(2)(3)     *
                                    Print Works, Inc.
                                    (textiles manufacturing)

Joel B. Bullard, Jr., 45            President, Joe Bullard                  1994          1999        11,765(2)(4)     *
                                    Automotive Companies

James M. Cain, 62                   Former Vice Chairman, Entergy           1987          1997         4,489(2)(5)     *
                                    Corp, (utility holding company) from   
                                    February 1, 1991 to September 1, 1993;
                                    former Chairman of the Board and Chief 
                                    Executive Officer from 1988 to 1993 and
                                    former President, Louisiana Power and
                                    Light Company (electric utility);
                                    Director, President and Chief
                                    Executive Officer of New Orleans
                                    Public Service, Inc. from 1978 to
                                    1991, and remaining a Director to
                                    present; Director, Delchamps, Inc.


                                        2

<PAGE>
                                                                                                       SHARES         PERCENT
                                                                            DIRECTOR       TERM      BENEFICIALLY        OF
NAME AND AGE                        PRINCIPAL OCCUPATION                     SINCE        EXPIRES      OWNED (1)        CLASS
- ------------                        --------------------                    --------      -------    ------------      -------
<S>                                 <C>                                     <C>           <C>        <C>               <C>
Angus R. Cooper, II, 53             Chairman and Chief Executive            1994          1999        69,550(2)(6)     *
                                    Officer, Cooper/T. Smith Corp.
                                    (shipping service company)

Robert H. Crosby, Jr., 75           Chairman of the Board and               1972          1997        12,448(2)(7)     *
                                    Chief Executive Officer,
                                    Crosby Land & Resources
                                    (timberland holdings, oil
                                    and gas production)

Richard B. Crowell, 57              Attorney, Crowell & Owens               1983          1997       161,033(2)(8)     1.08


Robert E. Howson, 64                Chairman of the Board and               1989          2000         2,650(2)(10)    *
                                    Chief Executive Officer of
                                    McDermott International, Inc.
                                    and of McDermott Incorporated
                                    (marine construction services
                                    and power generation systems)

John J. Kelly, 61                   President, Textron Marine               1986          2000         4,628(2)(11)    *
                                    and Land Systems (designs
                                    and builds advanced
                                    technology vehicles
                                    and ships)

E. James Kock, Jr., 67              Former President: Bowie                 1965          1998       131,784(2)(12)    *
                                    Lumber Associates, Downmans
                                    Associates, Jeanerette Lumber &
                                    Shingle Co., Ltd. and White
                                    Castle Lumber & Shingle Co., LTD.
                                    (land and timber holdings, and
                                    investments) from 1965 to 1993

William L. Marks, 52                Chairman of the Board and               1990          2000       181,315(13)       1.22
                                    Chief Executive Officer of
                                    the Louisiana Bank and
                                    the Company; Director, the
                                    Alabama Bank

R. King Milling, 55                 President, the Louisiana                1979          1998        75,474(14)       *
                                    Bank and the Company; Director,
                                    the Alabama Bank

John G. Phillips, 73                Former Chairman of the Board            1972          1998         5,675(2)(15)    *
                                    and Chief Executive Officer, The
                                    Louisiana Land and Exploration
                                    Company (oil and gas exploration
                                    and production)



                                        3

<PAGE>

                                                                                                       SHARES         PERCENT
                                                                            DIRECTOR       TERM      BENEFICIALLY        OF
NAME AND AGE                        PRINCIPAL OCCUPATION                     SINCE        EXPIRES      OWNED (1)        CLASS
- ------------                        --------------------                    --------      -------    ------------      -------
<S>                                 <C>                                     <C>           <C>        <C>               <C>
John K. Roberts, Jr., 59            President and Chief Executive           1985          1997       108,100(2)(16)    *
                                    Officer, Pan-American Life
                                    Insurance Company (markets and
                                    services life, health and
                                    retirement insurance); Director,
                                    Pan-American Financial Services,
                                    Inc.

Warren K. Watters, 68               President, Reilly-Benton                1986          2000         6,950(2)(18)    *
                                    Company, Inc. (fabrication
                                    and wholesale distribution of
                                    marine and commercial
                                    construction materials)

Executive Officers

Edward B. Grimball, 51              Executive Vice President and               -             -        46,000(19)       *
                                    Chief Financial Officer of the
                                    Louisiana Bank and the Company;
                                    Chief Financial Officer and
                                    Investment Officer of the
                                    Alabama Bank

Kenneth A. Lawder, Jr., 55          Executive Vice President                   -             -        47,241(20)       *
                                    of the Company and the
                                    Louisiana Bank

John C. Hope, III, 47               Executive Vice President
                                    of the Company;  and                       -             -        31,740(21)       *
                                    Chairman and Chief Executive
                                    Officer of the Alabama Bank

All 22 directors and executive officers of
  the Company as a group                                                                           1,965,064(22)      13.19%
- ---------------------
<FN>
 *       Less than 1%

(1)      Ownership  shown includes  direct and indirect  ownership  and,  unless
         otherwise  noted,  also includes sole  investment and voting power with
         respect to reported holdings.

(2)      With the  exception  of  Messrs.  Bullard  and  Cooper,  who joined the
         Company's Board after the initial options were granted, and Mr. Crowell
         who  exercised his initial  options,  these totals  include  options to
         purchase  the  following   shares  of  common  stock  pursuant  to  the
         Directors'  Compensation  Plan:  1,000  shares at a price of $26.25 per
         share exercisable at any time through June 30, 2004 and 1,000 shares at
         a price of $26.75 per share  exercisable  at any time  through June 30,
         2005.

(3)      Mr.  Blumenthal is a member of the  Company's and the Louisiana  Bank's
         Executive  Committees.  His total  shares  include  shared  voting  and
         investment power with respect to 7,425 shares owned by a member of Mr.
         Blumenthal's family, for which beneficial ownership is disclaimed.

(4)      Mr. Bullard is  a  member  of the Alabama Bank's Board of Directors and
         serves on its Audit Committee.  His 


                                        4

<PAGE>



         total shares include 2,250 shares in a profit sharing trust,  and 4,500
         shares in family trusts, for which beneficial ownership is disclaimed.

(5)      Mr. Cain  is  a  member  of  the  Company's  and  the  Louisiana Bank's
         Executive  and  Nominating  Committees.  He  is  also  a  member of the
         Louisiana Bank's Audit Committee.

(6)      Mr.  Cooper is a member of the Alabama  Bank's Board of  Directors  and
         serves on its Audit  Committee.  His total shares  include 4,650 shares
         owned by the estate of his spouse,  for which  beneficial  ownership is
         disclaimed. Also includes 4,000 shares owned by Mr. Cooper's four minor
         children  in an  account  over  which  he is  custodian  and for  which
         beneficial ownership is disclaimed.

(7)      Mr.  Crosby  is a member  of the  Company's  and the  Louisiana  Bank's
         Executive  and  Compensation  Committees.  He is also a  member  of the
         Louisiana Bank's Trust  Committee.  His total shares include 450 shares
         owned by a member of his family and 6,750 shares owned by a partnership
         of which Mr. Crosby is an officer and a director of a corporate general
         partner and in which he has a  beneficial  interest.  Also  includes 23
         shares owned by an  investment  club of which a member of Mr.  Crosby's
         family is a member.

(8)      Mr. Crowell is a member of the Louisiana  Bank's Audit  Committee.  His
         total shares  include  56,553 shares owned by members of Mr.  Crowell's
         family and family trusts, for which beneficial ownership is disclaimed.

(9)      Mr. Hines  is  a  member  of  the  Company's  and  the Louisiana Bank's
         Executive Committees.  His total shares include 5,000 shares owned by a
         relative of Mr. Hines for which beneficial ownership is disclaimed.

(10)     Mr. Howson  is  a  member  of  the  Company's  and the Louisiana Bank's
         Compensation Committees.

(11)     Mr. Kelly  is  a  member  of  the  Company's  and  the Louisiana Bank's
         Executive Committees and the Louisiana Bank's Audit Committee.

(12)     Mr.  Kock  is a  member  of the  Company's  and  the  Louisiana  Bank's
         Executive  and  Nominating  Committees.  He is  also  a  member  of the
         Louisiana Bank's Trust Committee. His total shares include 8,440 shares
         over  which Mr.  Kock  holds a  usufruct,  83,700  shares  owned by two
         companies of which Mr. Kock is a director and  shareholder and in which
         he has a beneficial interest,  4,308 shares owned by several trusts for
         the  benefit of his  children,  for which he serves as trustee  and for
         which  beneficial  ownership  is  disclaimed  and 3,578 shares owned by
         members  of Mr.  Kock's  family,  for  which  he  disclaims  beneficial
         ownership.

(13)     Mr.  Marks is a member of the Alabama  Bank's  Board of  Directors  and
         serves on its Executive and Nominating Committees.  He is an ex-officio
         member of the Louisiana Bank's Executive and Nominating  Committees and
         is a member of the  Company's  Executive  Committee  and the  Louisiana
         Bank's Trust Committee. His shares include the following restricted and
         optioned shares granted pursuant to the Company's  Long-Term  Incentive
         Program: 41,500 shares of restricted stock; options on 15,000 shares of
         stock,  which may be  exercised  at any time through June 22, 2003 at a
         price of $19.42 per share;  options on 15,000 shares of stock which may
         be exercised at any time through July 26, 2004 at a price of $28.00 per
         share; and options on 18,000 shares of stock, which may be exercised at
         any time  through  July 25, 2005 at a price of $28.875 per share.  Also
         includes  options on 33,750  shares of stock which may be  exercised at
         any time  through  February 28, 2000 at a price of $18.11 per share and
         1,354  shares  of  stock  held  for the  benefit  of Mr.  Marks  in the
         Company's 401(k) plan.

(14)     Mr.  Milling is a member of the Alabama  Bank's Board of Directors  and
         serves on its Executive  Committee.  He is an ex-officio  member of the
         Louisiana  Bank's Executive and Trust Committees and is a member of the
         Company's Executive  Committee.  His total shares include shared voting
         and  investment  power with respect to 2,767 shares owned by members of
         Mr.  Milling's  family.  Also  includes the  following  restricted  and
         optioned shares granted pursuant to the Company's  Long-Term  Incentive
         Program:  17,250 shares of restricted stock; options on 9,000 shares of
         stock,  which may be  exercised  at any time through June 22, 2003 at a
         price of $19.42 per share;  options on 6,000  shares of stock which may
         be exercised at any time through July 26, 2004 at a price of $28.00 per
         share; and options on 6,000 shares of stock which may be exercised

                                        5

<PAGE>



         at any time through July 25, 2005 at a price of $28.875 per share. Also
         includes  2,433 shares of stock held for the benefit of Mr.  Milling in
         the Company's 401(k) plan.

(15)     Mr. Phillips  is  a  member  of  the Company's and the Louisiana Bank's
         Compensation Committee.

(16)     Mr.  Roberts  is a member of the  Company's  and the  Louisiana  Bank's
         Executive Committees. He is also a member of the Louisiana Bank's Audit
         Committee.  His total shares include shared investment and voting power
         with respect to 95,550  shares owned by a company  having an investment
         committee of which Mr. Roberts is a member.

(17)     Includes  shared  investment  and  voting  power with respect to 24,705
         shares owned by a charitable trust of which  Mr. Snyder is one of three
         co-trustees.

(18)     Mr. Watters  is  a  member  of  the  Company's and the Louisiana Bank's
         Executive  and  Nominating  Committees and is a member of the Louisiana
         Bank's Trust Committee.

(19)     Includes the following  restricted and optioned shares granted pursuant
         to  the  Company's  Long-Term  Incentive  Program:   11,500  shares  of
         restricted  stock;  options  on 13,400  shares  of stock,  which may be
         exercised  at any time  through  May 27,  2002 at a price of $13.22 per
         share;  options on 9,000  shares of stock which may be exercised at any
         time through  June 22, 2003 at a price of $19.42 per share;  options of
         6,000  shares of stock which may be  exercised at any time through July
         26, 2004 at a price of $28.00 per share; and options on 6,000 shares of
         stock which may be  exercised  at any time  through  July 25, 2005 at a
         price of $28.875 per share.

(20)     Includes the following  restricted and optioned shares granted pursuant
         to  the  Company's  Long-Term  Incentive  Program:   11,500  shares  of
         restricted  stock;  options  on 11,850  shares  of stock,  which may be
         exercised  at any time  through  May 27,  2002 at a price of $13.22 per
         share;  options on 9,000  shares of stock which may be exercised at any
         time through  June 22, 2003 at a price of $19.42 per share;  options on
         6,000  shares of stock which may be  exercised at any time through July
         26, 2004 at a price of $28.00 per share; and options on 6,000 shares of
         stock which may be  exercised  at any time  through  July 25, 2005 at a
         price of $28.75 per share.  Mr. Lawder's total also includes 824 shares
         held for the benefit of Mr. Lawder in the Company's 401(k) plan.

(21)     Includes the following  restricted and optioned shares granted pursuant
         to  the  Company's  Long-Term  Incentive  program:   12,100  shares  of
         restricted  stock and  options on 6,000  shares of stock,  which may be
         exercised  at any time  through July 25, 2005 at a price of $28.875 per
         share. Also includes 1,350 owned by Mr. Hope's minor children for which
         beneficial ownership is disclaimed.

(22)     The Louisiana  Bank serves as trustee of the Louisiana  Bank's  Savings
         Plus Trust, which holds 283,479 shares (1.90%). An executive officer of
         the Company  serves with other  Louisiana Bank employees on a committee
         which  makes  voting  decisions  with  respect  to  these  shares.  The
         Louisiana  Bank  also  serves  as  trustee  of  the  Louisiana   Bank's
         Retirement  Trust,  which holds 239,555  shares  (1.61%).  An executive
         officer of the Company  serves with other Bank employees on a committee
         which  makes  voting and  investment  decisions  with  respect to these
         shares.  Such shares have been  included only once in  calculating  the
         beneficial ownership of all officers and directors as a group.
</FN>
</TABLE>


                 PROPOSAL TO AMEND DIRECTORS' COMPENSATION PLAN
GENERAL

         On April  27,  1994,  the  shareholders  of the  Company  approved  the
Directors'  Compensation Plan (the "Plan"). The purpose of the Plan is to ensure
that each  director  who is not a  common-law  employee  of the  Company  or its
affiliates (a "Director")  acquires and maintains an appropriate equity interest
in the Company  through  ownership  of the  Company's  no-par value common stock
("Common Stock"). As of December 31, 1995, fourteen Directors were covered under
the Plan.

                                        6

<PAGE>



         As presently stated, the Plan, among other grants and awards,  provides
for the transfer of 150 shares of Common Stock, without payment, on the last day
of the second  calendar  quarter (the "Stock  Transfer  Date") to each  Director
serving  on  such  date.  For  further  information  concerning  the  Plan,  see
"Information Concerning Management - Compensation of Directors".

DESCRIPTION OF AMENDMENT

         On July 25, 1995, the Compensation  Committee of the Board of Directors
of the Company, in order to bring the compensation of the Directors more closely
in line with that paid to directors of other  financial  institutions of similar
size and to  further  enhance  the  Common  Stock  ownership  of the  Directors,
recommended  the  adoption  of an  amendment  to the Plan (the  "Amendment")  to
increase  the  number of shares of Common  Stock  transferred  annually  to each
Director  from 150 to 300, such increase to be effective as of June 30, 1996. On
July 26, 1995,  the Board of Directors  of the Company  unanimously  adopted the
Compensation Committee's  recommendation and on February 28, 1996, the Amendment
was adopted by the Board of Directors.

         The  approximate  value of the increase in the award of Common Stock to
be received by each  Director  in 1996  pursuant to the Plan,  as proposed to be
amended,  is $4,700.  Values are based on the mean of the  closing bid and asked
prices of the Company's Common Stock on March 5, 1996, as quoted on NASDAQ.

FEDERAL INCOME TAX CONSEQUENCES

         A Director who receives an award under the Plan consisting of shares of
Common Stock will recognize ordinary income when the restrictions on the sale of
such shares under  Section  16(b) of the  Securities  Exchange  Act of 1934,  as
amended,  from time to time (the "Act") expire, and the Company will be entitled
to a deduction equal to the amount the Director is required to treat as ordinary
income.

         This summary of federal  income tax  consequences  of stock awards does
not  purport  to be  complete.  Reference  should  be  made  to  the  applicable
provisions of the Internal  Revenue Code of 1986, as amended.  There also may be
state and local  income  tax  consequences  applicable  to the grant and sale of
stock acquired under the Plan.

PARTICIPATION IN THE DIRECTOR PLAN

         Participation in the Plan is automatic for all Directors of the Company
meeting the eligibility  requirements for grants. As of December 31, 1995, 3,900
shares of the Common  Stock have been awarded to the  Directors  pursuant to the
Plan.

AMENDMENT OF THE PLAN

         The Board of Directors may amend or  discontinue  the Plan at any time.
However,  no such amendment  (except for  amendments  adopted for the purpose of
causing the Plan to comply with the requirements of Rule 16b-3 under the Act) or
discontinuance may change or impair,  without the consent of each Director,  the
value of such Director's  account  maintained  under the Plan in connection with
the  prior  award of  Common  Stock.  Further,  no such  amendment  (except  for
amendments  adopted  for the  purpose  of  causing  the Plan to comply  with the
requirements  of Rule 16b-3 under the Act) or  discontinuance  may,  without the
consent of the  shareholders of the Company,  (a) increase the maximum number of
shares of Common Stock which may be issued to all Directors  under the Plan, (b)
change or expand  the types of  benefits  related  to Common  Stock  that may be
granted or  otherwise  made  available  under the Plan,  (c) change the class of
persons eligible to receive benefits under the Plan, or (d) materially  increase
the benefits accruing to Directors under the Plan.

         A copy  of the  Amendment  is  attached  as  Exhibit  A to  this  proxy
statement.


                                        7

<PAGE>



VOTE REQUIRED AND RECOMMENDATION OF BOARD OF DIRECTORS

         The  effectiveness  of the Amendment is  conditioned  upon  shareholder
approval.  The Amendment must be approved by the affirmative  vote of a majority
of the voting power present or represented at the meeting.  Abstentions  will be
included but broker  nonvotes will be excluded in  calculating  the voting power
present or represented at the meeting for purposes of approving the Amendment.

         The Board of Directors  believes  that  approval of the Amendment is in
the best  interests  of the Company and its  shareholders  because it brings the
compensation  that the Company  pays to its  Directors in line with that paid to
directors of other  financial  institutions  of similar size,  while at the same
time  increasing  the Common  Stock  ownership  of the  Directors.  The Board of
Directors recommends a vote FOR approval of the Amendment.

                        INFORMATION CONCERNING MANAGEMENT

         BOARD COMMITTEES.  The Company has no standing audit committee or other
committee performing similar functions.  The Company  has a Nominating Committee
composed of Messrs. Cain, Kock, and Watters.  The  Nominating  Committee,  whose
functions  and  operating procedures have not yet been fully delineated, held no
meetings during the year. The Company has a Compensation Committee consisting of
Messrs. Crosby, Howson, and Phillips, as discussed below.

         The  Louisiana and Alabama  Banks have Audit  Committees  that function
primarily to evaluate  the scope and results of internal and external  auditors.
The Louisiana Bank's Audit Committee,  which meets quarterly, is composed of not
less than three members who are appointed each meeting.  Messrs.  Cain, Crowell,
Kelly,  and Roberts  served as committee  members  during 1995. The Alabama Bank
Audit Committee, which is composed of Messrs. Beard, Bullard, Cooper, and Weber,
did not meet in 1995.

         During  1995,  the Board of  Directors of the Company held 12 meetings.
All directors  other than Messrs.  Hines and Snyder attended at least 75% of the
aggregate  number  of  meetings  of the  Company's  Board of  Directors  and the
committees of the Company on which they served.

         COMPENSATION  OF  DIRECTORS.  Although  the Company did not  compensate
directors for  attendance at its meetings  during 1995,  the Louisiana Bank paid
its non-officer  directors annual fees of $10,000 and $500 for each day on which
the director attended one or more Board meetings,  Executive Committee meetings,
Trust Committee  meetings,  Audit Committee  meetings or Compensation  Committee
meetings.  In July,  1995,  the  Compensation  Committee  and the Board voted to
increase  these fees effective  August 1, 1995 to $12,000  annually and $750 for
each day in which  meetings were attended.  The Alabama Bank  directors  receive
annual fees of $1,500 and $500 for attendance at each Board meeting and $300 per
meeting for attendance at meetings of the Executive Committee,  Trust Committee,
Audit Committee, or Nominating Committee.

         In  1994,   the   Company's   shareholders   approved  the   Directors'
Compensation  Plan for the purpose of ensuring  that each director who is not an
employee  of  the  Company  or  its  subsidiaries   acquires  and  maintains  an
appropriate  equity interest in the Company  through  ownership of the Company's
common stock.  In addition,  this plan amended and restated the Unfunded Plan of
Deferred Compensation adopted in November, 1990. For each director, the plan, as
presently  stated,  provides  for (a) the  annual  award of 150 shares of common
stock, (b) the annual grant of 1,000  non-qualified  stock options,  and (c) the
voluntary  deferral  of all or a portion  of the  stock  award  and/or  the fees
otherwise  payable  annually to the  directors.  A proposal to amend the plan is
being submitted to the shareholders of the Company in this proxy statement.  For
more  information  concerning  the proposed  amendment,  see  "Proposal to Amend
Directors' Compensation Plan."

         Any  deferred  amounts  are  credited to an account  maintained  by the
Company for the benefit of each  director.  The plan  permits  each  director to
allocate,  from time to time,  deferred  amounts  among an equity  fund, a fixed
income  fund,  a money  market  fund,  and  credits  representing  shares of the
Company's common stock.  Earnings and losses are  periodically  credited to each
account based upon such investment allocations; however, there is no requirement
that the  Company  actually  acquire  any asset  subject  to  allocation  by the
director.  The Company  established a rabbi trust in connection with the funding
of this account. Each year during the continuation of this plan, it is the

                                        8

<PAGE>



Company's  intent to contribute  to this trust in order to fund its  obligations
thereunder.

         Benefits under the plan are  distributed  as of the date  designated by
each director, generally after the date the director ceases to serve as a member
of the Board of  Directors  of the  Company.  Benefits  are equal to the  amount
credited to a director's account at the time of distribution.



                             EXECUTIVE COMPENSATION

             COMPENSATION COMMITTEE REPORT ON EXECUTIVE COMPENSATION

         The Compensation  Committee of the Board of Directors of the Company is
responsible  for approving  the salaries of the executive  officers who are also
directors  of the Company as well as  reviewing  the  compensation  of the other
executive officers.  The Committee also has the responsibility to perform a more
general  review  of the  salaries  of other  officers,  develop  and  administer
executive  compensation and benefit plans, and review and approve other employee
benefit  plans  that may be  appropriate  for the  Committee  to  consider.  The
Committee is composed of three independent, non-employee directors, of which one
is elected  Chairman.  In conducting its business,  the Committee met five times
during 1995.

         Discussions,  recommendations,  and determinations of the Committee are
made on the basis of an  assessment  of  corporate  performance  and a review of
supporting data, banking industry and peer standards,  general marketplace data,
and regional and national economic  considerations.  The Committee uses outside,
independent benefits and compensation specialists and related outside surveys as
the need for such arises.

         The Company's executive  compensation  program is designed to provide a
competitive level of pay that rewards performance as well as enables the Company
to attract and retain  qualified  senior  executives.  Base pay is targeted at a
level that is competitive  with the overall banking industry and a group of peer
banks.  As  presented  in the Summary  Compensation  Table,  in addition to base
salary,  the executive  officers are participants in the Executive  Compensation
Plan (an annual  incentive plan) and the Long-Term  Incentive  Program,  both of
which were established by the Committee in 1992. Executive agreements addressing
issues of change in control were implemented in 1992 and revised in 1993.

         The Committee  established the salary of William L. Marks, Chairman and
Chief  Executive  Officer of the Company  and the  Louisiana  Bank,  at $575,000
effective July 1, 1995, an annualized increase of $25,000 or 4.5%.

         Executive  Compensation  Plan. The Executive  Compensation  Plan, which
addresses incentive  compensation,  was developed to "optimize the profitability
and growth of the Company and motivate certain  officers,  executive  personnel,
and other key employees of the Company through the award of  compensation  based
on the  attainment  of stated  performance  objectives."  The  criteria  used to
measure  company  performance  in 1995 were return on average  assets  (ROA) and
return on average  equity (ROE).  These two  performance  criteria are among the
most frequently used measures of financial  performance in the banking industry.
Each measurement criterion is weighted equally to arrive at an overall composite
performance  rating.  Actual company  performance is ranked in comparison to the
performance  of a defined peer group of thirteen  high  performing  banks in the
South Central United States and this ranking is compared to established  Company
performance objectives. The Chief Executive Officer's performance is measured on
the  fulfillment of these  corporate  performance  objectives.  Other  executive
officers, as well as other officers  participating in the Executive Compensation
Plan, are measured on a combination of these  corporate  performance  objectives
and  individual  performance  objectives  related  to that  executive's  area of
responsibility.   All  individual   objectives  support  achieving  the  overall
corporate goals.

         Incentive  compensation awards in 1995 were predicated upon the Company
reaching a minimum threshold of performance.  The minimum performance  threshold
was exceeded and actual  performance,  as provided for by the Plan, was utilized
to calculate the incentive awards payable to participants.

         The Committee  was  responsible  for  the  evaluation  of corporate and
individual performance and for making

                                        9

<PAGE>



all awards under the plan, which included a total of $789,586 awarded to Messrs.
Marks, Milling, Grimball, Lawder and Hope as participants during fiscal 1995. Of
this amount,  $337,519 was awarded to Mr.  Marks,  which  represented  an amount
equal to 60% of his salary.

         Long-Term  Incentive Program.  The Long-Term Incentive Program ("LTIP")
was established "to increase  shareholder value, to advance the interests of the
Company,  and to attract,  retain,  and  motivate  certain  officers,  executive
personnel,  and other key  employees  through the grant or award of  stock-based
incentive   compensation."   The  LTIP,  which  was  approved  by  vote  of  the
shareholders  of the  Company  in  1992,  is  administered  by the  Compensation
Committee  which  designates  the  participants  and grants any awards under the
plan. The incentives available under the LTIP are:

                  (1) stock  options,  which may be either  non-statutory  stock
         options or incentive stock options within the meaning of Section 422 of
         the Internal Revenue Code of 1986, as amended;

                  (2) restricted  stock,  shares  of  common  stock  subject  to
         restrictions   on   transfer,  forfeitability   provisions   or   other
         limitations;

                  (3) performance  shares, shares  of  common stock which may be
         subject to the attainment of specified performance objectives; and

                  (4) phantom  shares,  equity  awards  which are related to the
         value of shares of common stock.

         During 1995,  awards of stock options and restricted stock were granted
to the Chief  Executive  Officer  and the other  named  executive  officers,  as
detailed in the compensation tables shown herein, and certain other officers. In
granting  these  awards,  the Committee  took  particular  note of  management's
progress  over  the  past  years  toward  correcting  identified   deficiencies,
strengthening   internal  policies  and  procedures,   and  improving  corporate
profitability.  In  establishing  the level of  grants  to the  Chief  Executive
Officer,  the  Committee  considered  overall  compensation  data  from  banking
industry  sources and peer bank  holding  companies  as well as the  Committee's
assessment  of  the  Chief  Executive  Officer's  current  performance  and  the
expectations of his future contributions to the Company's long-term  performance
goals.   These  same  measures,   along  with  the  Chief  Executive   Officer's
recommendations, were applied in awarding grants to the other officers.

         Executive  Agreements.  The Company and the Louisiana and Alabama Banks
have entered into separate  agreements with Messrs.  Marks,  Milling,  Grimball,
Lawder and Hope  providing  for  compensation  and  severance  benefits upon the
termination  of  employment  under certain  circumstances  following a change in
control of the Company or the Banks.

         Generally,  under the agreements, a change in control of the Company or
the Banks will be deemed to have occurred if (I) any person  acquires or becomes
the beneficial owner of more than 20% of the Company's  outstanding common stock
without  the  approval of the  Company's  Board of  Directors,  (ii) the Federal
Deposit  Insurance  Corporation  or any other  regulatory  agency takes  certain
actions in connection with the reorganization or liquidation of the Banks, (iii)
the  Company or the Banks enter into a merger or  consolidation,  or sell all or
substantially  all of their stock or assets,  without the surviving or acquiring
corporation agreeing to assume the obligations of the Company or the Banks under
the agreements,  or (iv) there is a change in the majority of the members of the
Company's or the Banks' Boards of Directors.

         Under  each  agreement,  if  the  Company  or  a  Bank  terminates  the
employment of the officer  without cause,  or if the officer  resigns during the
three  year  period  following  a change in  control  as a result of a change or
diminution  of  his  duties,  responsibilities,   title,  compensation,  working
conditions or general status with the Company or the Banks,  he will be entitled
to special severance benefits including, among other things, a sum equal to 300%
of his annual  salary and  substantially  all of the amounts that are payable to
him under the Company's and the Banks' employee and executive benefit plans.

         Other Responsibilities.  The Committee reviews the provisions and scope
of  other  employee  benefit plans, such  as the Retirement Plan and the Savings
Plus Plan (formerly the Thrift Incentive Plan), and recommends to the

                                       10

<PAGE>



Board of Directors  any changes to such plans that it deems  appropriate  and/or
the adoption of any new qualified or non-qualified  plans.  (The Retirement Plan
and the Savings Plus Plan are discussed  elsewhere in this proxy  statement.) In
addition to the  foregoing,  the  Committee  also reviews any other matters with
respect to the management of employee incentives, compensation and benefits, and
if it  believes  that  action by the Board of  Directors  may be  suitable,  the
Committee makes recommendations concerning those matters to the Board.

         The Committee  believes that the  executive  compensation  policies and
programs of the Company serve the best interest of its shareholders and that the
combination of a sound base salary program, a competitive  short-term cash bonus
incentive plan, and strong  long-term  incentives  provides a foundation for the
continued success of the Company.

                             Compensation Committee of the Board of Directors
                             Robert E. Howson, Chairman
                             Robert H. Crosby, Jr.
                             John G. Phillips



                                       11

<PAGE>
<TABLE>
<CAPTION>



I. SUMMARY COMPENSATION TABLE



                                            ANNUAL COMPENSATION                  LONG-TERM COMPENSATION AWARDS(12)
                                     ----------------------------------   ------------------------------------------------
                                                                                    RESTRICTED
                                                                                 STOCK AWARDS(14)
                                                                          ------------------------------

                                                                                                      OPTIONS
              NAME AND                                                                    DOLLAR     NUMBER OF        ALL OTHER
          PRINCIPAL POSITION          YEAR       SALARY      BONUS(11)     SHARES(13)     VALUE      SHARES(13)      COMPENSATION
          ------------------          ----      --------     ---------    -----------    --------    ----------      ------------
<S>                                   <C>       <C>          <C>           <C>           <C>          <C>             <C>
William L. Marks...................   1995      $562,532     $337,519      10,000 (2)    $287,500     18,000           $4,792 (6)
      Chairman & Chief Executive      1994       525,000      393,750       9,000 (3)     252,000     15,000            4,613
      Officer of the Company and
      the Louisiana Bank              1993       500,000      366,500       9,000 (4)     174,750     15,000            3,575

R. King Milling....................   1995      $375,014     $168,756       3,000 (2)     $86,625      6,000           $6,051 (7)
      President of the Company        1994       375,000      210,938       3,000 (3)      84,000      6,000            4,613
      and the Louisiana Bank          1993       375,000      210,450       4,500 (4)      87,375      9,000            3,575

Kenneth A. Lawder, Jr..............   1995      $236,074     $106,211       2,000 (2)     $57,750      6,000           $4,917 (8)
      Executive Vice President of the 1994       221,010      124,318       2,000 (3)      56,000      6,000            4,613
      Company and the Louisiana
      Bank                            1993       212,000      118,974       3,000 (4)      58,250      9,000            3,450

Edward B. Grimball.................   1995      $201,004      $90,452       2,000 (2)     $57,750      6,000           $4,833 (9)
      Executive Vice President and    1994       185,000       84,813       2,000 (3)      56,000      6,000            4,422
      Chief Financial Officer of the
      Company and the Louisiana
      Bank; Chief Financial Officer
      and Investment Officer of the
      Alabama Bank                    1993       175,000       93,835       3,000 (4)      58,250      9,000            2,245

John C. Hope, III.................... 1995      $192,552      $86,648       2,000 (2)     $57,750      6,000          $68,045 (10)
      Executive Vice President of the 1994 (1)    33,765            -      10,100 (5)     244,925          -               96
      Company and Chairman & Chief
      Executive Officer of the Alabama
      Bank                            1993             -            -           -               -          -                -
- -----------------------
<FN>
(1)      Mr. Hope was employed by the Company effective October 28, 1994.

(2)      Restricted  stock  vests  July 25,  2000  upon  completion  of  certain
         employment  requirements.  The grant was  awarded  July 25, 1995 and is
         valued at $28.875 per share, the market price on the award date.

(3)      Restricted  stock  vests  July 27,  1999  upon  completion  of  certain
         employment  requirements.  The grant was  awarded  July 27, 1994 and is
         valued at $28.00 per share, the market price on the award date.

(4)      Restricted  stock  vests  June 22,  1998  upon  completion  of  certain
         employment  requirements.  The grant was  awarded  June 22, 1993 and is
         valued at $19.42 per share,  the market price on the award date,  after
         giving effect to the three for two stock split  effective  November 29,
         1993.

(5)      Restricted  stock  vests  May  27,  1997  upon  completion  of  certain
         employment requirements.  The grant was awarded October 28, 1994 and is
         valued at $24.25 per share, the market price on the award date.

(6)      This represents $2,016 in imputed income  for group term life insurance
         and  $2,776  in  matching  contributions  under the Savings Plus 401(k)
         Plan.


                                       12

<PAGE>



(7)      This represents $3,150 in imputed income for  group term life insurance
         and  $2,901  in  matching  contributions  under the Savings Plus 401(k)
         Plan.

(8)      This represents  $2,016 in imputed income for group term life insurance
         and  $2,901  in  matching  contributions  under the Savings Plus 401(k)
         Plan.

(9)      This  represents $1,982 in imputed income for group term life insurance
         and  $2,901  in  matching  contributions  under the Savings Plus 401(k)
         Plan.

(10)     This represents $1,155 in imputed income for group term life insurance,
         $1,890 in matching contributions under the Savings Plus 401(k) Plan and
         $65,000 in relocation and recruitment incentives.

(11)     All  bonuses  have  been  paid under the  Executive  Compensation  Plan
         (annual incentive plan).

(12)     All awards have been made under the Long Term Incentive Plan.

(13)     The  number of shares gives effect to the three-for-two stock splits on
         February 22, 1993 and November 29, 1993.

(14)     The  restricted  stock  shares  shown in the table represent restricted
         stock holdings of the named executive officers.  The  dollar  values in
         the  table  were  calculated  using  the  market price of the Company's
         common  stock  on  the  date  of  award.  The  aggregate  value  of the
         restricted stock holdings granted in 1993, 1994 and 1995 for each named
         executive  officer  calculated  using the market price of the Company's
         common  stock  as  of  December 31, 1995  were  as  follows: Mr. Marks,
         $868,000;  Mr. Milling,  $325,500;  Mr. Lawder, $217,000; Mr. Grimball,
         $217,000;  Mr. Hope,  $375,100.   Dividends  are  paid  in full on such
         restricted shares.


                                       13
</FN>
</TABLE>

<PAGE>




II. OPTION GRANTS TABLE


                                                          OPTION GRANTS IN 1995
<TABLE>
<CAPTION>

                                                                                                            POTENTIAL REALIZABLE
                                                                                                              VALUE AT ASSUMED
                                                                                                              ANNUAL RATES OF
                                                                                                         STOCK PRICE APPRECIATION
                                                                INDIVIDUAL GRANTS                             FOR OPTION TERM
                                      ----------------------------------------------------------------------------------------------
                                          NUMBER OF      % OF TOTAL
                                          SECURITIES      OPTIONS
                                          UNDERLYING      GRANTED       EXERCISE OR
                                           OPTIONS      TO EMPLOYEES    BASE PRICE     EXPIRATION
                 NAME                      GRANTED        IN 1995      (PER SHARE)        DATE              5%               10%
- ------------------------------------------------------------------------------------------------------------------------------------
<S>                                       <C>           <C>             <C>            <C>               <C>               <C>
William L. Marks......................     18,000         21.75%         $28.875        7/25/2005        $326,900          $828,300
                                                                                                           
R. King Milling.......................      6,000          7.25%         $28.875        7/25/2005         109,000           276,100
                                                                                                           
Edward B. Grimball....................      6,000          7.25%         $28.875        7/25/2005         109,000           276,100
                                                                                                           
Kenneth A. Lawder, Jr.................      6,000          7.25%         $28.875        7/25/2005         109,000           276,100
                                                                                                           
John C. Hope, III.....................      6,000          7.25%         $28.875        7/25/2005         109,000           276,100
                                                                                                           

Named executive officers'
   assumed value gained as a
   % of all shareholders' gains
       Officers.......................                                                                   $762,900        $1,932,700
       Shareholders...................                                                               $270,174,900      $684,676,200
       % of gain pertaining to
         officers' options............                                                                      0.28%             0.28%
</TABLE>



                                       14

<PAGE>





III. OPTION EXERCISES AND YEAR-END VALUE TABLE(1)


                AGGREGATED OPTION EXERCISES IN 1995, AND YEAR-END OPTION VALUE
<TABLE>
<CAPTION>
                                                                        NUMBER OF
                                                                       SECURITIES              VALUE OF
                                                                       UNDERLYING             UNEXERCISED
                                                                       UNEXERCISED           IN-THE-MONEY
                                                                       OPTIONS AT             OPTIONS AT
                                                                    DECEMBER 31, 1995      DECEMBER 31, 1995
                                  SHARES ACQUIRED       VALUE     -------------------- ---------------------
NAME                                ON EXERCISE        REALIZED       ALL EXERCISABLE        ALL EXERCISABLE
- ------------------------------ ------------------ --------------- -------------------- ---------------------
<S>                            <C>                <C>             <C>                   <C>
William L. Marks                              -              -                 81,750              $692,000
R. King Milling                               -              -                 21,000               135,000
Edward B. Grimball                            -              -                 34,400               373,200
Kenneth A. Lawder, Jr.                        -              -                 32,850               345,700
John C. Hope, III                             -              -                  6,000                80,900
- ------------------------------
<FN>
     (1) All figures in this table give effect to the three-for-two stock splits
    effective February 22, 1993 and November 29, 1993.
</FN>
</TABLE>







                                       15

<PAGE>




                                PERFORMANCE GRAPH

         The  accompanying  graph shows the comparative  total economic  return,
including the  reinvestment of cash dividends  received and the effects of stock
price appreciation or depreciation,  of the common stock of the Company,  of all
U.S.  common stocks listed on the NASDAQ  system,  and of the bank stocks of the
KBW 50 Total Return Index, a proprietary  bank stock index of Keefe,  Bruyette &
Woods,  Inc., which tracks the returns of 50 large banking companies  throughout
the United States.


                COMPARISON OF FIVE-YEAR CUMULATIVE TOTAL RETURN

                                    [GRAPH]

<TABLE>
<CAPTION>
                                                           Total Return for the Year
                                         1991           1992           1993           1994            1995
                                      -------        -------        -------        -------         -------
<S>                                   <C>            <C>            <C>            <C>             <C> 
Whitney Holding
  Corporation Common Stock.........     93.53         157.27         228.04         223.86          335.58
KBW 50 Total Return Index. ........    158.28         201.68         212.86         202.00          323.53
NASDAQ Total Return Index
   (U.S. Companies)................    160.47         186.74         213.07         208.34          296.20
</TABLE>


COMPANY PLANS

         The  Company's  executive  officers,  who are appointed  annually,  are
participants in the Executive  Compensation Plan,  Long-Term  Incentive Program,
Retirement  Plan and  Savings  Plus  Plan and may  elect to  participate  in the
Deferred  Compensation  Plan.  The  Executive  Compensation  Plan and  Long-Term
Incentive Plan are described above under Executive Compensation.

         Retirement Plan.   The   Louisiana   Bank,  in  1964,   established   a
noncontributory,  defined  benefit  retirement  plan.  The plan, as amended (the
"Retirement Plan"), generally covers full-time employees of the Louisiana Bank

                                       16

<PAGE>



and the  Alabama  Bank who are at least  21  years of age and  complete  certain
additional  eligibility  requirements.  In general,  the monthly benefit payable
under the Retirement  Plan at normal  retirement age (age 65) is an amount based
on final average monthly  compensation and years of service at normal retirement
age,  reduced by a portion of the monthly Social Security amount payable at that
age. Final average monthly compensation (which includes the salaries and bonuses
of executive officers set forth in the Summary  Compensation Table, but excludes
the  value  of  grants  and  awards  under  the  Long-Term  Incentive  Plan  and
contributions  by the  Company  or the  Louisiana  or Alabama  Bank to  employee
benefit plans) is calculated by averaging the highest  successive  five years of
compensation  during the ten calendar years preceding  termination or retirement
date. Beginning in 1994, compensation in excess of $150,000 is disregarded. With
certain exceptions,  years of service includes all periods of continuous service
with the Louisiana and Alabama Banks.  Benefits  under the  Retirement  Plan are
fully vested upon the  completion of a stated period of service.  The Retirement
Plan was most recently  amended and restated in 1995. The maximum annual benefit
payable under the Retirement Plan for employees who retire in 1995 is the lesser
of $120,000  (a  limitation  imposed by the  Internal  Revenue  Code) or 100% of
"average  compensation" (defined as the highest aggregate earnings averaged over
three consecutive years).

         In 1995, the Company adopted a non-qualified defined benefit retirement
plan,  known  as the  Retirement  Restoration  Plan  (the  "Restoration  Plan"),
effective as of January 1, 1995.  The  Restoration  Plan  provides to designated
executive  officers  benefits  which are computed  under the  Retirement  Plan's
formula but, without the restrictions imposed by certain specified provisions of
the Internal  Revenue Code.  Benefits under the Restoration  Plan are reduced by
amounts actually payable from the qualified  Retirement Plan. The Louisiana Bank
previously  maintained an Excess  Benefit  Retirement  Plan which was terminated
effective January 1, 1993, with accrued benefits preserved for participants,  of
whom Mr. Milling was the only participating executive officer. However, in order
to participate in the  Restoration  Plan, Mr. Milling was required to relinquish
his benefits under the Excess Benefit Retirement Plan.



                                       17

<PAGE>



         The following table shows the estimated annual benefit payable from the
Retirement Plan upon  retirement at age 65 to persons in specified  compensation
and years of service classifications, computed on a straight life annuity basis,
including  an  estimate  of the amount  payable to any  person  designated  as a
participant  in the  Retirement  Restoration  Plan.  The table does not indicate
required deductions for Social Security benefits.

                                                    PENSION PLAN TABLE

<TABLE>
<CAPTION>
    HIGHEST SUCCESSIVE                             CREDITED YEARS OF SERVICE
    FIVE-YEAR AVERAGE            ---------------------------------------------------------------------
       REMUNERATION                  15             20             25             30              35
- -----------------------------    --------       --------       --------       --------        --------
<S>                              <C>            <C>            <C>            <C>             <C>
$125,000.....................    $ 34,313       $ 45,750       $ 57,188       $ 68,625        $ 80,086
 150,000.....................      41,175         54,900         68,625         82,350          96,075
 175,000.....................      48,038         64,050         80,063         96,075         112,088
 200,000.....................      54,900         73,200         91,500        109,800         115,641
 300,000.....................      82,350        109,800        137,250        164,700         192,150
 400,000.....................     109,800        146,400        183,000        219,600         256,200
 500,000.....................     137,250        183,000        228,750        274,500         320,250
 600,000.....................     164,700        219,600        274,500        329,400         384,300
 700,000.....................     192,150        256,200        320,250        384,300         448,350
 800,000.....................     219,600        292,800        366,000        439,200         512,400
</TABLE>

Messrs.  Marks, Milling, Grimball, Lawder, and Hope had, respectively, 5, 11, 5,
4, and 1 years of service as of December 31, 1995.

         Savings Plus Plan. In 1952, the Louisiana Bank  established  the Thrift
Incentive Plan (a profit sharing plan) which permitted  eligible  employees with
two  years  of  service  to  become  noncontributory   participants.   The  last
contribution  made by the  Louisiana  Bank to the Thrift  Incentive  Plan was in
1988.

         The Thrift  Incentive  Plan was amended and restated,  most recently in
1995,  to, among other things,  comply with the provisions of the Tax Reform Act
of 1986  and to  activate  provisions  permitted  under  Section  401(k)  of the
Internal Revenue Code.  Concurrently,  the Thrift Incentive Plan was renamed the
Savings  Plus Plan.  The Savings Plus Plan  generally  provides  that  full-time
employees of the  Louisiana  and Alabama  Banks who have  completed  one year of
service are eligible to participate.  Participants may elect to contribute up to
10% of salary,  subject to certain limitations;  the Louisiana and Alabama Banks
match up to the first 3% of salary  contributed  on a dollar for  dollar  basis.
Participants are provided with investment  discretion over all contributions and
may select from a variety of investment  vehicles.  In 1995,  the Louisiana Bank
contributed  $2,776 on behalf of Mr.  Marks;  $2,901  each on behalf of  Messrs.
Milling, Grimball, and Lawder; and the Alabama Bank contributed $1,890 on behalf
of Mr. Hope.

         Deferred   Compensation  Plan.  In  1993,  the  Company  established  a
non-qualified  deferred compensation plan. The Plan permits eligible officers to
annually elect to defer up to 25% of base salary and all or part of bonuses paid
under the  Executive  Compensation  Plan.  The Deferred  Compensation  Plan also
permits the deferral of any disallowed employee  contributions under the Savings
Plus Plan.  Participants  are  permitted to request that the Company  invest the
deferrals in a limited number of investment options.  Deferral elections must be
made  prior  to the  calendar  year in which  the  salary  or  bonus is  earned.
Distribution  under the Deferred  Compensation Plan must generally coincide with
the attainment of retirement age and may take the form of a lump-sum  payment or
a specified payment stream. Deferrals under this plan in 1995 for Messrs. Marks,
Milling, Grimball, Lawder, and Hope were $0, $0, $10,000,

                                       18

<PAGE>



$0 and $43,324, respectively.


                              CERTAIN TRANSACTIONS

         The Louisiana  and Alabama  Banks have made,  and expect to make in the
future,  loans in the ordinary  course of business to directors  and officers of
the Company and the  Louisiana  and Alabama  Banks,  members of their  immediate
families,  and their associates.  Such loans have been made on substantially the
same terms, including interest rates and collateral,  as those prevailing at the
time for comparable  transactions  with other persons,  and did not involve more
than normal risk of collectibility or present other unfavorable features.

         Pan-American Life Insurance Company,  of which John K. Roberts,  Jr., a
director  of the  Company,  is  President  and  Chief  Executive  Officer  and a
director,   was  paid  $529,921.20   during  1995  for  insurance  premiums  and
administrative  services  rendered to the Company and the  Louisiana and Alabama
Banks.


               COMPLIANCE WITH SECTION 16 (A) OF THE EXCHANGE ACT

         Because the Company is a public  company,  its officers,  directors and
10%  beneficial  shareholders  are  required  to file  with the  Securities  and
Exchange Commission initial reports of ownership and reports of changes in their
ownership of the Company's  stock.  Based upon its review of copies of forms and
related  documents  furnished  to the  Company,  management  believes  that  all
required  filings by all such persons were timely made during 1995,  except that
Robert E. Howson,  a director of the Company and the Louisiana  Bank,  filed one
late report.



                                   ACCOUNTANTS

         The  shareholders  will be asked to ratify  the  Board's  selection  of
Arthur Andersen LLP as independent  public accountants to audit the books of the
Company  and its  subsidiaries  for 1996.  The firm has served as the  Company's
auditors since 1964.  Representatives  of Arthur Andersen LLP are expected to be
present at the Annual  Meeting,  with the opportunity to make any statement they
desire at that time, and will be available to respond to appropriate  questions.
If the  selection is not ratified  (abstentions  and brokers  non-votes  will be
disregarded), the appointment of other auditors will be considered by the Board.


                              SHAREHOLDER PROPOSALS

         In order for proposals of  shareholders  to be considered for inclusion
in the proxy  statement and proxy for the 1997 Annual  Meeting of  Shareholders,
such proposals must be received at the Company's  principal  executive office no
later than November 1, 1996.


                                  OTHER MATTERS

         The  matters to be acted on at the Annual  Meeting are set forth in the
accompanying  Notice.  The Company knows of no other business to be presented at
the meeting, but if other matters requiring a vote are properly presented at the
meeting or any  adjournments  thereof,  proxy  holders will vote or abstain from
voting thereon in accordance with their best judgment.

                                          By  order  of the  Board of Directors.


                                          /s/ William L. Marks

                                          William L. Marks,
                                          Chairman

                                       19

<PAGE>


EXHIBIT A


                                 AMENDMENT NO. 1
                           WHITNEY HOLDING CORPORATION
                          DIRECTORS' COMPENSATION PLAN



         Effective as of June 30, 1996, the Plan shall be amended as follows:

                                       I.

                  Section 4.2 of the Plan shall be  restated in its  entirety to
read as follows:

                  "The  number  of shares of  Common  Stock  transferred  by the
                  Corporation to each Director for receipt or deferral hereunder
                  as of each  Stock  Transfer  Date shall be 300,  which  amount
                  shall be subject to adjustment, from time to time, as provided
                  in Paragraph 3.2 hereof."

                                       II.

                  Notwithstanding the foregoing provisions of this Amendment No.
1, the  transfer  of  additional  Common  Stock  hereunder  shall  be  expressly
conditioned  upon the  approval of this  amendment  by the  shareholders  of the
Corporation.


                                       A-1
<PAGE>

                       [WHITNEY HOLDING CORPORATION LOGO]


March 15, 1996

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS

To the Shareholders:

         The Annual Meeting of Shareholders of Whitney Holding  Corporation (the
"Company") will be held on the eleventh  floor,  Pan-American  Life Center,  601
Poydras Street, New Orleans,  Louisiana, on Wednesday,  April 24, 1996, at 10:30
a.m., for the purposes of considering and voting upon:

                  1. Election  of  two  directors to serve until the 2001 Annual
         Meeting, or until their successors are elected and qualified.

                  2. Ratification  of  the  selection of Arthur  Andersen LLP as
         independent  public  accountants  to audit the books of the Company and
         its subsidiaries for 1996.

                  3. Proposal   to   amend   the   Whitney  Holding  Corporation
         Directors' Compensation Plan.

                  4. Such other business as may properly come before the meeting
         or any adjournments thereof.

         The close of  business  on  February  28,  1996,  has been fixed as the
record date for  determining  shareholders  entitled to notice of and to vote at
the meeting.

                                            By  order of the Board of Directors.


                                            /s/ Joseph S. Schwertz, Jr.

                                            JOSEPH S. SCHWERTZ, JR.
                                            Secretary


              228 St. Charles Avenue, New Orleans, Louisiana 70130

                            (DETACH PROXY FORM HERE)
- --------------------------------------------------------------------------------
P   2.  Ratification of the selection of Arthur Andersen LLP as independent    P
        public accountants for 1996.

               FOR                    AGAINST               ABSTAIN
          ----                   ----                  ----


R   3.  Proposal to amend the Whitney Holding Corporation Directors'           R
        Compensation Plan.

        When properly  executed and  returned,  this proxy will be voted in 
        the manner specified thereon. If no manner is specified,  the proxy
        will be voted FOR proposals 1, 2, and 3.

O                                                                              O
                                     Date                           , 1996.
                                         ---------------------------



                                     -------------------------------------     
                                             SIGNATURE OF SHAREHOLDER
X                                                                              X
                                     NOTE:Please sign as your name appears
                                     hereon. If shares  are  held by  joint
                                     tenants, both should sign. When signing
                                     as attorney, executor, administrator,
                                     trustee or guardian, please give your
                                     full title as such. If a corporation,
                                     please sign in full corporate name
                                     by authorized officer. If a partnership,
                                     please sign in full partnership name by
Y                                    authorized person.                        Y


<PAGE>


WHITNEY HOLDING CORPORATION                  SOLICITED BY THE BOARD OF DIRECTORS

         The undersigned  hereby  appoints Lloyd J. Abadie,  Richard C. Hart and
John A. Rehage,  and each of them,  proxies with full power of substitution,  to
represent and to vote all shares of Common Stock of Whitney Holding  Corporation
which the  undersigned is entitled to vote at the Annual Meeting of Shareholders
of said corporation to be held on April 24, 1996 or any adjournments thereof (1)
as  hereinafter  specified  upon the  proposals  listed  below  and (2) in their
discretion upon such other business as may properly come before the meeting.

P THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR ALL OF THE FOLLOWING PROPOSALS: P

    1.  Election  of  two  directors  to serve until the 2001 Annual Meeting, 
R       or until their successors are elected and qualified                    R


        FOR all nominees listed below             WITHHOLD authority to vote   
O  ---- (except as indicated to the          ---- for all nominees listed      O
         contrary below)                          below
          Term expiring 2001: Messrs. William A. Hines, William P. Snyder III

X  (INSTRUCTION: TO WITHHOLD AUTHORITY TO VOTE FOR ANY INDIVIDUAL NOMINEE,     X
                  WRITE THAT NOMINEE'S NAME ON THE LINE BELOW.)

- --------------------------------------------------------------------------------
Y                 (CONTINUED AND TO BE SIGNED ON OTHER SIDE.)                  Y







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