WHITNEY HOLDING CORP
10-Q, 1996-11-14
NATIONAL COMMERCIAL BANKS
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                                November 14, 1996







Securities and Exchange Commission
450 Fifth St., N.W.
Judiciary Plaza
Washington, D.C.  20549-1004

Via Edgar Electronic Filing System

                                                      In Re:  File Number 0-1026
                                                              ------------------

Gentlemen:

                Pursuant  to   regulations   of  the   Securities  and  Exchange
Commission,   submitted  herewith  for  filing  on  behalf  of  Whitney  Holding
Corporation  (the "Company") is the Company's Report on Form 10-Q for the period
ended September 30, 1996.

                This  filing is being  effected  by direct  transmission  to the
Commission's EDGAR System.

                                                      Sincerely,


                                                      /s/ Edward B. Grimball
                                                      --------------------------
                                                      Edward B. Grimball
                                                      Executive Vice President &
                                                      Chief Financial Officer
                                                      (504) 586-7570

EBG/drm




<PAGE>



                                    FORM 10-Q

                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

           [X] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended September 30, 1996

                                       OR

          [ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

For the transition period from                        to
                               ----------------------    -----------------------

Commission file number 0-1026


                           WHITNEY HOLDING CORPORATION
             (Exact name of registrant as specified in its charter)

                              Louisiana 72-6017893
         --------------------------------------------------------------
         (State or other jurisdiction of incorporation or organization)
                      (I.R.S. Employer Identification No.)


              228 St. Charles Avenue, New Orleans, Louisiana 70130
              ----------------------------------------------------
                    (Address of principal executive offices)
                                   (Zip Code)


                                 (504) 586-7272
              ----------------------------------------------------
              (Registrant's telephone number, including area code)


Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding  twelve months (or for such shorter period that the registrant was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days. Yes X   No
                                      ---    ---

The Company has only one class of common stock, of which 17,165,056  shares were
 outstanding on September 30, 1996.

An exhibit index appears on page 18.


                               Page 1 of 29 Pages

<PAGE>



WHITNEY HOLDING CORPORATION AND SUBSIDIARIES

TABLE OF CONTENTS

                                                                            Page

Part I.  Financial Information

    Item 1. Financial Statements:
                  Consolidated Balance Sheets..................................3
                  Consolidated Statements of Operations........................4
                  Consolidated Statements of Cash Flows........................5
                  Notes to Financial Statements................................6

    Item 2. Management's Discussion and Analysis of Financial Condition
                  and Results of Operations....................................8


Part II.  Other Information

    Item 6. Exhibits and Reports on Form 8-K..................................20

Signature.....................................................................22

                               Page 2 of 29 Pages

<PAGE>
<TABLE>
<CAPTION>
WHITNEY HOLDING CORPORATION AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS


(dollars in thousands)                                                                              September 30,   December 31,
 ASSETS                                                                                                 1996            1995
                                                                                                     (unaudited)
                                                                                                    -----------------------------
<S>                                                                                                      <C>             <C>     
 Cash and due from financial institutions........................................................        $210,320        $226,356

 Investment in securities:
      Securities available for sale (at fair value)..............................................         124,497         190,092
      Securities held to maturity (fair value of $1,249,230 in 1996 and $1,268,518 in 1995)......       1,249,120       1,250,802

 Federal funds sold..............................................................................             300          21,160

 Loans...........................................................................................       1,795,725       1,586,861
 Less reserve for possible loan losses...........................................................          43,198          39,305
                                                                                                    -------------   -------------  
    Loans, net...................................................................................       1,752,527       1,547,556

 Bank premises and equipment, net................................................................         101,575          81,442
 Other real estate owned, net....................................................................           2,837           4,824
 Accrued income receivable.......................................................................          28,917          29,380
 Other assets....................................................................................          45,196          42,609
                                                                                                    -------------   -------------  
           TOTAL ASSETS..........................................................................      $3,515,289      $3,394,221
                                                                                                    =============   =============

 LIABILITIES
 Deposits:
      Non-interest-bearing demand deposits.......................................................        $878,690        $888,382
      Interest-bearing deposits..................................................................       1,817,816       1,887,407
                                                                                                    -------------   -------------  
          Total deposits.........................................................................       2,696,506       2,775,789

 Federal funds purchased and securities sold under repurchase agreements.........................         404,696         227,094

 Dividends payable...............................................................................           4,291           3,273

 Other liabilities...............................................................................          25,331          23,193
                                                                                                    -------------   -------------  

           TOTAL LIABILITIES.....................................................................      $3,130,824      $3,029,349
                                                                                                    -------------   -------------  

 SHAREHOLDERS' EQUITY
 Common stock....................................................................................          $2,800          $2,800

 Capital surplus.................................................................................          67,628          62,635

 Retained earnings...............................................................................         322,305         306,075

 Net unrealized gain (loss) on securities available for sale or transferred to held to
     maturity, net of tax effect of $89 in 1996 and ($605) in 1995...............................            (165)          1,137
                                                                                                    -------------   -------------  

           Total.................................................................................         392,568         372,647


 Treasury stock at cost and unearned restricted stock compensation...............................           8,103           7,775
                                                                                                    -------------   -------------  

           TOTAL SHAREHOLDERS' EQUITY............................................................        $384,465        $364,872

           TOTAL LIABILITIES AND
                 SHAREHOLDERS' EQUITY............................................................      $3,515,289      $3,394,221
                                                                                                    =============   =============
 The accompanying notes are an intergral part of these financial statements.
</TABLE>

                               Page 3 of 29 Pages

<PAGE>
<PAGE>

<TABLE>
<CAPTION>
WHITNEY HOLDING CORPORATION AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF OPERATIONS


(in thousands, except per-share amounts, unaudited)                                 FOR THE 3 MONTHS          FOR THE 9 MONTHS
                                                                                   ENDED SEPTEMBER 30,       ENDED SEPTEMBER 30,
                                                                                     1996         1995         1996         1995
                                                                                -----------------------   -----------------------  
INTEREST INCOME
<S>                                                                                <C>          <C>         <C>           <C>    
Interest and fees on loans....................................................     $38,470      $32,426     $108,883      $89,257
Interest and dividends on investments-
      U.S. Treasury and agency securities.....................................      14,706       16,081       45,813       50,161
      Mortgage-backed securities..............................................       3,865        2,628       11,727        8,143
      Obligations of states and political subdivisions........................       1,750        1,715        5,303        5,200
      Federal Reserve and corporate securities................................          59          177          191          921
Interest on federal funds sold................................................         166        1,451          990        2,546
                                                                                -----------------------   -----------------------  
            TOTAL.............................................................     $59,016      $54,478     $172,907     $156,228
                                                                                -----------------------   -----------------------  

INTEREST EXPENSE
Interest on deposits..........................................................     $17,004      $16,122      $51,441      $45,280
Interest on federal funds purchased and securities
      sold under repurchase agreement.........................................       4,291        2,454       12,172        7,323
                                                                                -----------------------   -----------------------  
            TOTAL.............................................................     $21,295      $18,576      $63,613      $52,603
                                                                                -----------------------   -----------------------  
Net interest income...........................................................     $37,721      $35,902     $109,294     $103,625
Provision (Reduction in reserve) for possible loan losses.....................           -       (9,900)           -       (9,750)
                                                                                -----------------------   -----------------------  
Net interest income after provision for possible loan losses..................     $37,721      $45,802     $109,294     $113,375
                                                                                -----------------------   -----------------------  

NON-INTEREST INCOME
Gain on sales of securities...................................................      $    -       $    -           $7      $     -
Other non-interest income.....................................................       9,342        8,020       27,225       25,083
                                                                                -----------------------   -----------------------  
            TOTAL.............................................................      $9,342       $8,020      $27,232      $25,083
                                                                                -----------------------   -----------------------  

NON-INTEREST EXPENSE
Salaries and employee benefits................................................     $16,593      $16,206      $49,074      $45,963
Occupancy of bank premises, net...............................................       2,690        2,074        7,123        5,854
Other non-interest expenses...................................................      12,536       11,495       38,833       36,803
                                                                                -----------------------   -----------------------  
            TOTAL.............................................................     $31,819      $29,775      $95,030      $88,620
                                                                                -----------------------   -----------------------  
Income before income taxes....................................................     $15,244      $24,047      $41,496      $49,838
Income tax expense............................................................       4,796        7,916       12,984       15,765
                                                                                -----------------------   -----------------------  
Net income....................................................................     $10,448      $16,131      $28,512      $34,073
                                                                                =======================   =======================

Earnings per share:
     Primary                                                                         $0.61        $0.95        $1.66        $2.02
                                                                                =======================   =======================
     Fully diluted                                                                   $0.61        $0.95        $1.66        $2.00
                                                                                =======================   =======================

Weighted average actual number of
   shares outstanding.........................................................  17,138,624   16,845,646   17,045,536   16,793,048
                                                                                =======================   =======================


The accompanying notes are an integral part of these financial statements.
 
</TABLE>




                               Page 4 of 29 Pages

<PAGE>

<TABLE>
<CAPTION>
WHITNEY HOLDING CORPORATION AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS
(in thousands, unaudited)
                                                                                                For the 9 Months Ended
                                                                                                     September 30,
                                                                                                 1996             1995
                                                                                            --------------------------------
Cash flows from operating activities:
<S>                                                                                         <C>             <C>             
   Net income.............................................................................  $        28,512 $         34,073
   Adjustments to reconcile net income to cash provided by (used in)
      operating activities:
      Depreciation........................................................................            7,154            5,950
      Provision for (reduction of) reserves for possible loan losses......................                -           (9,750)
      Provision for losses on OREO and other problem assets...............................              312               56
      Amortization of intangible assets and unearned restricted stock
         compensation.....................................................................            2,727            2,604
      Amortization of premiums and discounts on investment securities, net................            5,972           10,100
      Net gains on sales of OREO and other property.......................................           (2,174)            (787)
      Net gains on sales of investment securities.........................................               (7)               -
      Deferred tax expense (benefit)......................................................           (2,990)           1,443
      Increase (Decrease) in accrued income taxes.........................................            3,050            2,430
      (Increase) Decrease in accrued income receivable and other assets...................           (1,280)           1,358
      Increase (Decrease) in accrued expenses and other liabilities.......................              819              436
                                                                                            --------------------------------
      Net cash provided by operating activities...........................................  $        42,095 $         47,913
                                                                                            --------------------------------
Cash flows from investing activities:
   Proceeds from maturities of investment securities held to maturity.....................  $       300,954 $        251,095
   Proceeds from maturities of investment securities available for sale...................           19,559           19,446
   Proceeds from sales of investment securities available for sale........................           31,515                -
   Purchases of investment securities held to maturity....................................         (292,355)         (79,302)
   Purchases of investment securities available for sale..................................                -          (15,353)
   Net (increase) decrease in loans.......................................................         (204,694)        (159,452)
   Net (increase) decrease in federal funds sold..........................................           20,860           16,676
   Proceeds from sales of OREO and other property.........................................            4,486            2,696
   Capital expenditures...................................................................          (27,287)          (9,400)
   Net cash (paid) received in business acquisition.......................................                -           (3,695)
   Other..................................................................................           (1,676)             674
                                                                                            --------------------------------
   Net cash provided by (used in) investing activities....................................  $      (148,638)$         23,385
                                                                                            --------------------------------
Cash flows from financing activities:
   Net increase (decrease) in non-interest-bearing demand deposits........................  $        (9,692)$         14,558
   Net increase (decrease) in interest-bearing deposits other than
      certificates of deposit.............................................................          (62,386)        (137,009)
   Net increase (decrease) in certificates of deposit.....................................           (7,205)          56,489
   Net increase (decrease) in federal funds purchased and securities sold
      under repurchase agreements.........................................................          177,602          (21,920)
   Exercise of stock options..............................................................            1,375               59
   Sale of common stock under employee savings plan and dividend
      reinvestment plan...................................................................            2,097            3,694
   Dividends paid.........................................................................          (11,284)          (8,880)
                                                                                            --------------------------------
   Net cash provided by (used in) financing activities....................................  $        90,507 $        (93,009)
                                                                                            --------------------------------

Net increase (decrease) in cash and cash equivalents......................................  $       (16,036)$        (21,711)
Cash and cash equivalents at the beginning of the period..................................          226,356          204,608
                                                                                            --------------------------------
Cash and cash equivalents at the end of the period........................................  $       210,320 $        182,897
                                                                                            ================================
Interest income received..................................................................  $       172,742 $        158,941
                                                                                            ================================

Interest expense paid.....................................................................  $        63,233 $         50,892
                                                                                            ================================

Net federal income taxes paid.............................................................  $        12,240 $         12,307
                                                                                            ================================


The accompanying notes are an integral part of these financial statements.

</TABLE>
                               Page 5 of 29 Pages

<PAGE>



WHITNEY HOLDING CORPORATION AND SUBSIDIARIES

NOTES TO FINANCIAL STATEMENTS

(1)  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

                  Whitney  Holding   Corporation  and  its   subsidiaries   (the
"Company") follow accounting and reporting  policies  generally  accepted within
the banking  industry.  Pursuant to rules and  regulations of the Securities and
Exchange  Commission,  certain  financial  information and disclosures have been
condensed  or  omitted  in  preparing  the  consolidated   financial  statements
presented in this  quarterly  report on Form 10-Q. The Company  recommends  that
these  financial  statements be read in  conjunction  with the Company's  annual
report on Form 10-KA for the year ended December 31, 1995.

CONSOLIDATION

    The consolidated financial statements of the Company include the accounts of
Whitney Holding Corporation and its wholly-owned subsidiaries,  Whitney National
Bank, Whitney Bank of Alabama and Whitney Community Development Corporation. All
adjustments have been made which, in the opinion of management, are necessary to
fairly state the financial results for the interim periods presented.

RESTATEMENT AND RECLASSIFICATION

    Prior  period  information  has been  restated  to give  effect  to a merger
completed in March 1996 which has been  accounted for as a pooling of interests.
Certain  balances in prior periods have been  reclassified  to conform with this
period's financial presentation.


(2) MERGERS AND ACQUISITIONS

    On March 8, 1996,  Whitney  Holding  Corporation  completed  its merger with
First Citizens BancStock, Inc. ("FCB"), the parent of The First National Bank in
St. Mary Parish ("FNB St.  Mary").  FNB St. Mary,  which was merged into Whitney
National Bank, had total assets of  approximately  $243 million,  including $147
million in loans,  and total  deposits of $214 million at the closing date.  FCB
shareholders  received 2.03 million shares of Whitney Holding Corporation common
stock with a market value at the time of approximately  $63 million.  Holders of
FCB stock  options  as of the  closing  received  options  to buy  approximately
192,000 shares of Company common stock at a weighted-averaged  exercise price of
$11.64. The merger has been accounted for as a pooling of interests.

    On  February  17,  1995,  Whitney  Bank  of  Alabama,  a  then  newly-formed
state-chartered  banking  subsidiary  of the Company,  purchased  the assets and
assumed the deposit liabilities of the five Mobile branch offices of The Peoples
Bank,  Elba,  Alabama.   The  assets  acquired  and  deposits  assumed  totalled
approximately  $90 million,  including $47 million in loans.  The purchase price
was  approximately  $12 million.  Operating results from the date of acquisition
are included in the accompanying consolidated statements of operations beginning
in the first quarter of 1995.

    On October 25, 1996, the Company completed a merger with the American Bank &
Trust ("AB&T") of Pensacola,  Florida and with Liberty Holding Company  ("LHC"),
the parent of Liberty Bank, also of Pensacola, Florida. AB&T, with assets of $57
million,  and  Liberty  Bank,  with  assets of $48  million,  were merged into a
newly-chartered wholly-owned banking subsidiary of the Company, Whitney National
Bank of Florida.  Shareholders  of AB&T received 318 thousand  shares of Whitney
Holding Corporation

                               Page 6 of 29 Pages

<PAGE>



common stock with a market value at the time of approximately $10.3 million. LHC
shareholders  received 436 thousand  shares of Company stock with an approximate
value of $14.1 million.  The financial  information  presented in this Form 10-Q
for the quarter  ended  September 30, 1996 does not reflect  these  mergers.  In
subsequent reporting periods,  each of these mergers will be accounted for as as
a pooling of interests.

    During  October  1996,  the Company  entered into an  agreement  and plan of
merger  with  First  National  Bankshares,  Inc.,  the  parent  company of First
National  Bank of Houma  ("FNB  Houma").  FNB Houma,  which will merge into WNB,
operates five banking locations in south Louisiana, all in Terrebone Parish. FNB
Houma has total assets of  approximately  $210  million,  $111 million in loans,
total  deposits of $189 million and  shareholders'  equity of $17  million.  The
merger is intended to qualify as a tax-free  reorganization  and to be accounted
for as a pooling of interests.  Shareholders  of First National  Bankshares will
receive Whitney Holding  Corporation  common stock with a value of approximately
$41 million.  Consummation  of the  transaction  is subject to approval by First
National  Bankshares'   shareholders,   approval  from  appropriate   regulatory
agencies,  and other customary  conditions to closing. The merger is expected to
be completed during the first quarter of 1997.


                               Page 7 of 29 Pages

<PAGE>



MANAGEMENT'S DISCUSSION AND ANALYSIS OF
FINANCIAL CONDITION AND RESULTS OF OPERATIONS

SUMMARY

    Whitney  Holding  Corporation  earned $10.4 million for the third quarter of
1996 or $0.61 per share. For the third quarter of 1995, the Company earned $16.1
million  or $0.95 per share  which  included  the effect of a $9.9  million  net
reduction  in the reserve for  possible  loan losses.  Excluding  the  after-tax
effect of this reserve  reduction,  the Company earned $9.7 million or $0.57 for
1995's third  quarter.  Year-to-date  through  September  30, 1996,  the Company
earned $28.5 million or $1.66 per share, including the effect of $2.3 million in
after-tax expenses related to a merger completed in March 1996. Before deducting
the tax-effected merger expenses,  the Company earned $30.8 million or $1.79 per
share for the nine months ended September 30, 1996. For the first nine months of
1995,  the Company  earned $34.1  million or $2.00 per share on a  fully-diluted
basis.  Before  adding the  after-tax  effect of the  year-to-date  net  reserve
reduction,  earnings were $27.7 million or $1.63 per fully-diluted share through
September 30, 1995.

    Taxable-equivalent  net  interest  income  increased  $1.9  million  or 5.1%
between  the  third  quarters  of  1995  and  1996,  despite  a  decline  in the
taxable-equivalent net interest margin from 5.05% to 4.97%.  Non-interest income
improved  by $1.3  million  or 16.5% in the third  quarter of 1996 from the same
period in 1995,  while  non-interest  expense  increased  $2.0  million  or 6.9%
between these periods.

    For the first nine months of 1996,  taxable-equivalent  net interest  income
increased $6.0 million or 5.7%. Between these periods the taxable-equivalent net
interest margin declined from 4.99% to 4.81%.  Non-interest  income for the nine
months ended  September  30, 1996  increased  $2.1 million or 8.6% over the same
period in 1995.  Year-to-date  non-interest  expense  for 1996,  which  includes
completed merger expenses of approximately $2.8 million,  increased $6.4 million
or 7.2% over 1995.

    The following compares the annualized return on average total assets and the
return on  average  shareholders'  equity  for the  three-month  and  nine-month
periods ended September 30, 1996 and 1995.

                                                       1996                1995
                                                      -----               -----
Return on average assets:
    Third quarter-
         Total return                                  1.21%               1.40%
         Return, before reserve reduction              1.21%               1.19%
    Year to date -
         Total return                                  1.10%               1.37%
         Return, before merger related expenses
              and reserve reduction                    1.19%               1.17%

Return on average shareholders' equity:
    Third quarter-
         Total return                                 10.84%              12.95%
         Return, before reserve reduction             10.84%              11.06%
    Year to date -
         Total return                                 10.14%              12.91%
         Return, before merger related expenses
              and reserve reduction                   10.94%              10.98%

                               Page 8 of 29 Pages

<PAGE>



    Non-performing  assets  decreased  $1.9  million in the first nine months of
1996 from year end 1995 to $12.6  million at September  30, 1996.  This total is
$2.1 million or 14% below the level of  non-performing  assets at September  30,
1995.  The reserve for possible  loan losses was $43.2  million on September 30,
1996, an amount which represented 444% of total non-performing loans and 2.4% of
total loans. At year end 1995, the reserve  coverage was 405% of  non-performing
loans and 2.5% of total loans.

    For the third quarter of 1996,  average earning assets were $3.11 billion, a
net increase of $218 million or 7.5% from $2.90  billion in the third quarter of
1995. For the nine months ended September 30, 1996,  average earning assets grew
to $3.12  billion from $2.86 billion for the same period in 1995, an increase of
$268 million or 9.4%. Average loans outstanding grew $387 million or 29% between
the  third  quarters  of 1995  and  1996 and $389  million  or 31%  between  the
year-to-date  periods.  The growth in the loan  portfolio  was partly  funded by
maturities  of  investment  securities  and  the  total  average  investment  in
securities  in 1996  decreased $84 million for the third quarter and $88 million
for the  year-to-date  period as compared to 1995. At September 30, 1996 earning
assets totaled $3.17 billion compared to $3.05 billion at December 31, 1995.

    Average total deposits increased $29 million or 1.1% in the third quarter of
1996 to $2.67  billion  when  compared  to the total of $2.65  billion in 1995's
third quarter. For the year-to-date period, average deposits grew $95 million or
3.6% in 1996  compared to the same period in 1995.  Total  deposits at September
30, 1996 were $2.70 billion,  a moderate decrease from $2.78 million at year end
1995. Short term funds obtained through  purchases of federal funds and sales of
securities under repurchase agreements,  net of federal funds sold, increased on
average by $251  million or 294% for the third  quarter of 1996 and $180 million
for the  year-to-date  period when  compared to 1995.  The  increases in average
total  deposits  and  average  short-term  borrowings  from  1995 to  1996  both
supported the growth in average loans between these same periods.

    On March 8, 1996,  the  Company  completed  its merger  with First  Citizens
BancStock,  the parent of The First  National  Bank in St. Mary Parish ("FNB St.
Mary").  FNB St. Mary,  which was merged into Whitney  National  Bank, had total
assets of approximately $243 million, including $147 million in loans, and total
deposits of $214 million at the closing date.  The merger has been accounted for
as a pooling of interests  and prior  period  information  has been  restated to
present the combined financial results.

    On October 25, 1996, the Company completed a merger with the American Bank &
Trust ("AB&T") of Pensacola,  Florida and with Liberty Holding Company  ("LHC"),
the parent of Liberty Bank, also of Pensacola, Florida. AB&T, with assets of $57
million,  and  Liberty  Bank,  with  assets of $48  million,  were merged into a
newly-chartered wholly-owned banking subsidiary of the Company, Whitney National
Bank of Florida.  Each of these  mergers will be  accounted  for as a pooling of
interest.

    During October 1996, the Company entered into a merger  agreement with First
National  Bankshares,  Inc.,  the parent company of First National Bank of Houma
("FNB Houma").  FNB Houma,  which will be merged into Whitney National Bank, has
total  assets of  approximately  $210  million,  $111  million  in loans,  total
deposits of $189 million and shareholders'  equity of $17 million.  Shareholders
of First National  Bankshares will receive Whitney  Holding  Corporation  common
stock with a value of  approximately  $41 million.  The merger will be accounted
for as a pooling of interests.  Consummation  of the  transaction  is subject to
approval by First National Bankshares'  shareholders,  approval from appropriate
regulatory  agencies,  and other customary  conditions to closing. The merger is
expected to be completed during the first quarter of 1997.


                               Page 9 of 29 Pages

<PAGE>



    In the third quarter of 1996,  the Company  declared a dividend of $0.25 per
share,  the same as for the previous quarter and a 13.6% increase over the first
quarter  1996  dividend  of $0.22 per share.  The third  quarter  1996  dividend
represents a 25% increase over the $0.20 per share dividend  declared in each of
1995's first three quarters.


FINANCIAL CONDITION

Loans

    The Company achieved growth in average loans  outstanding of $387 million or
29% for the third  quarter of 1996 and $389 million or 31% for the  year-to-date
period when  compared to the same periods in 1995.  Total loans  outstanding  of
$1.80  billion  at  September  30,  1996  were  $209  million  above  the  total
outstanding  at year end 1995.  The  Company's  loan  growth  reflects  both the
continued  favorable economic  conditions in the Company's market area, which is
primarily  southern  Louisiana,  Mississippi  and Alabama,  as well as a focused
effort to market the Banks' retail and commercial loan products.

    All categories of loans  experienced  solid growth from the third quarter of
1995 to the third quarter of 1996. Commercial loans, other than those secured by
real estate,  increased approximately $162 million or 26% between 1995 and 1996.
Loans  secured by commercial  real estate and  non-retail  residential  mortgage
loans together increased approximately $105 million or 24%. The overall increase
was well  distributed  over  diverse  industries,  including  loans to  entities
involved  in  manufacturing,   wholesaling,   retailing,  and  natural  resource
exploration and development. Retail mortgages grew by approximately $114 million
or 65% between these periods, largely as a result of the successful promotion of
new retail loan  products,  while loans to  individuals,  which include  various
consumer  installment  and credit line loan  products,  increased $14 million or
approximately 13%.

Deposits and Short-Term Borrowings

    The Company's  average deposits  increased $29 million or 1.1% for the third
quarter of 1996 and $95  million or 3.6% for the first nine  months of 1996 when
compared  to the  same  periods  in  1995.  As is  shown  in  Table  1,  average
non-interest-bearing  demand deposits have been  relatively  stable between 1995
and  1996,  decreasing  $13  million  or 1.6% in the third  quarter  of 1996 and
increasing $16 million or 1.9% for the  year-to-date  period in 1996. This table
also shows that average time  deposits,  which  includes  both core deposits and
certificates of deposit and other time deposits of $100,000 and over,  increased
$86  million  or 11.3%  between  the  third  quarters  of 1995 and 1996 and $131
million or 18.3% between the  year-to-date  periods.  The growth within the time
deposit category came both from core deposits of under $100,000, which increased
$12  million for the  quarter  and $41  million  year to date,  and from time of
deposit of $100,000 and over, which had a quarterly  increase of $74 million and
a  year-to-date  increase of $90  million.  All of the  Company's  market  areas
experienced increases in the time deposit category.

    Third  quarter  average  savings,  NOW and  money  market  account  deposits
decreased  $44 million or 4.1% between 1995 and 1996.  For the first nine months
of 1996 the decrease in these deposit  categories from their 1995 levels was $52
million or 4.8%.  Despite a moderate  decline in market  interest  rates  during
1995,  higher-rate   investment   alternatives  have  been  available  to  these
lower-cost depositors during the past year which has fostered  disintermediation
of some deposit funds.




                               Page 10 of 29 Pages

<PAGE>




    The Company's  short-term  borrowings  consist of purchases of federal funds
and sales of securities under repurchase agreements.  Such borrowings are both a
source of funding  for certain  short-term  lending  facilities  and part of the
Company's services to correspondent  banks and certain other customers.  For the
third quarter of 1996,  average  short-term  borrowings  increased  $166 million
compared  to the same  period in 1995.  Year to date in 1996,  the  increase  in
average short-term  borrowings was $146 million. The Company has used short-term
borrowings,  particularly repurchase agreements, to provide funds to support the
growth in the loan portfolio.  The rise in short-term  borrowings is also partly
attributable  to the  promotion of repurchase  agreements in connection  with an
expansion  of  the  Banks'  cash  management  services.  The  Company's  average
short-term  borrowing position,  net of federal funds sold, was $337 million for
the third  quarter and $308 million year to date in 1996 compared to $86 million
and $128 million, respectively, in 1995.

Investment in Securities

    The Company's total  investment in securities was $1.37 billion at September
30, 1996, a decrease of approximately  $67 million or 4.7% from the December 31,
1995 total of $1.44 billion.  The average total investment  securities portfolio
outstanding  decreased $84 million or 5.7% between the third quarter of 1995 and
the third  quarter of 1996 and $88  million  or 5.8%  between  the  year-to-date
periods. Funds from unreinvested investment maturities have been used to satisfy
increased loan demand between these periods.

    The mix of average  investments has remained  relatively stable,  with U. S.
Treasury and government agency  securities,  excluding  mortgage-backed  issues,
representing  between  73%  and 79% of the  totals  and  mortgage-backed  issues
representing  between  11% and 17% of  total  securities.  The  weighted-average
maturity of the overall  portfolio of securities  was 32 months at September 30,
1996 as compared  with 24 months at September  30, 1995. As is shown in Table 1,
the  weighted-average  taxable-equivalent  portfolio  yields  were 6.17% for the
third  quarter  of 1996 and  6.11% for the  year-to-date  period.  These  yields
represent  increases of 31 and 24 basis  points,  respectively,  over the yields
realized during the comparable periods in 1995.

    Securities classified as available for sale constituted  approximately 9% of
the total investment portfolio at September 30, 1996 compared to 14% at year end
1995.  These  securities  are  reported  at their  estimated  fair values in the
consolidated  statements of condition with the unrealized gain or loss reported,
net of tax, as a separate  component  of  shareholders'  equity.  The  remaining
portfolio  securities  are  classified  as held to maturity  and are reported at
amortized  cost.  In the second  quarter of 1996,  approximately  $12 million of
securities  that had been  classified by FNB St. Mary as available for sale were
transferred to the held to maturity  category in accordance  with the investment
policies and  practices of the  combined  institution  after FNB was merged into
Whitney  National Bank in March 1996.  This transfer was recorded at fair value.
The unrealized  gains and losses at the transfer date, which are included net of
tax as a component of  shareholders'  equity,  were  insignificant.  The Company
maintains no trading portfolio.


Bank Premises and Equipment

    The net  investment  in bank premises and equipment at September 30, 1996 of
$102 million represents a $20 million or 25% increase from the level at year end
1995.  Beginning in 1995 and continuing in 1996, the Company has accelerated the
expansion  of its branch  network,  including  automated  teller  machines,  the
renovation or replacement of existing branch facilities,  and the enhancement of
its facilities

                               Page 11 of 29 Pages

<PAGE>



for its support  operations.  During  1996,  the Company has  completed or begun
construction  on thirteen new branch  locations  throughout  its market area and
recently opened a new operations center.


Asset Quality

    Overall asset quality exhibited a trend of steady  improvement over the past
several  years.  As is shown in Table 3, for the first nine months in 1996 total
non-performing assets decreased $1.9 million from year end 1995 to $12.6 million
at  September  30,  1996.  This total is $2.1  million or 14% below the level of
non-performing  assets at September 30, 1995. The Company recovered $4.2 million
of  previously  charged-off  loans in the third quarter of 1996 and $8.5 million
year to date through  September  30, 1996. As is shown in Table 2, over the same
periods the Company identified $1.2 million and $4.6 million,  respectively,  of
loans to be charged off as  uncollectible  against the reserve for possible loan
losses,  resulting in a net recovery for the third quarter of $3.0 million and a
year-to-date  net  recovery of $3.9  million.  The Company was in a net recovery
position for each of the  comparable  periods in 1995  totaling $4.7 million and
$7.7 million, respectively.

    The reserve for possible loan losses is  maintained  at a level  believed by
management  to be  adequate  to absorb  potential  losses in the  portfolio.  No
provision or reserve  reduction  was  required for the third  quarter or year to
date period in 1996. With the significant net recoveries  through the first nine
months of 1995 and the  continued  improvement  in overall  asset  quality,  the
Company  was able to return to income $9.9  million of the reserve for  possible
loan  losses in 1995's  third  quarter.  Year to date in 1995,  the net  reserve
reduction  was $9.8 million,  which  includes  some small  quarterly  provisions
recorded by the pooled entity.  The reserve for possible loan losses represented
444% of  non-performing  loans at September  30, 1996 and 2.4% of total loans on
this date.  At year end 1995 this reserve  coverage  was 405% of  non-performing
loans and 2.5% of total loans.

    Whitney  National Bank has several  property  interests  which were acquired
through  routine  banking  transactions  generally  prior to 1933 and  which are
recorded in its financial  records at a nominal  value.  Management  continually
investigates  ways to maximize  the return on these  assets.  The net  operating
income from these property  interests,  primarily from oil and gas royalties and
real estate  operations,  was  approximately  $775  thousand  for the first nine
months  of  1996,  including  $504  thousand  in  the  third  quarter  of  which
approximately $360 thousand relates to the sale of seventy-seven acres of vacant
land to the town of  Berwick,  Louisiana.  For the  first  nine  months of 1995,
operating income derived from these property  interests  totalled  approximately
$137 thousand. Future dispositions of these assets may result in the recognition
of substantial gains.















                               Page 12 of 29 Pages

<PAGE>




Capital Adequacy

    The Company's regulatory risk-based capital ratios declined slightly between
December  31, 1995 and  September  30, 1996,  while its leverage  ratio showed a
small  increase.  Contributing  to the decrease in the  risk-based  ratios was a
shift in the asset mix to loans which are  generally  assigned a  risk-weighting
higher than for investment securities in the capital ratio calculation.

    The  Company's  regulatory  capital  ratios are shown here  compared  to the
minimums   currently   required  for  regulatory   classification   as  a  "well
capitalized" institution.  The regulatory capital ratios for the Banks were also
well in excess of minimum requirements at September 30, 1996.
<TABLE>
<CAPTION>

                                                                                        Required for
                                                     September 30,     December 31,   well-capitalized
                                                          1996             1995          institution
                                                   ------------------------------------------------------

<S>                                                      <C>              <C>                <C>  
Tier 1 risk-based capital ratio                          16.31%           17.26%             6.00%


Total risk-based capital ratio                           17.57%           18.52%            10.00%


Tier 1 leverage capital ratio                            10.35%           10.08%             5.00%

</TABLE>
                               Page 13 of 29 Pages

<PAGE>



RESULTS OF OPERATIONS

Net Interest Income

    Taxable-equivalent  net  interest  income  increased  $1.9  million  or 5.1%
between  the  third  quarters  of 1995 and 1996,  despite  a decline  in the net
interest  margin  from  5.05% to  4.97%.  For the  first  nine  months  of 1996,
taxable-equivalent net interest income increased $6.0 million or 5.7%, while the
net interest  margin  declined  from 4.99% to 4.81%.  A  combination  of factors
contributed to these changes, the components of which are detailed in Table 1.

    Taxable-equivalent  loan interest income increased $6.1 million or 18.8% for
the third  quarter and $19.9  million or 22.2% for the first nine months of 1996
when  compared  to 1995.  These  increases  were driven by the growth in average
loans  outstanding  between 1995 and 1996,  which  totalled $387 million for the
third  quarter and $389  million year to date.  The increase in interest  income
from loan  growth  was  partially  offset by the  impact  of a  decrease  in the
quarterly and  year-to-date  effective  loan yields in 1996 as compared to 1995.
For the third quarter, the effective yield decreased 73 basis points to 8.89% in
1996 from 9.62% in 1995. For the  year-to-date  period,  the yield  decreased 62
basis points, to 8.77% in 1996 from 9.39% in 1995.

    The  decreases  in the  effective  loan  yields  reflect  both the impact of
variable and short-term fixed-rate loans repricing in a moderating interest rate
environment as well as some increase in  competitive  pressure on the pricing of
loans to new and existing  relationships.  Market  interest  rates trended lower
throughout  1995 and early 1996.  Over this period,  bank prime rates  decreased
approximately  75 basis points.  Approximately  one-third of the Company's  loan
portfolio reprices with changes in prime.

    Taxable-equivalent  interest  income on  investments  securities  for 1996's
third quarter decreased $0.2 million or 0.9% from the third quarter of 1995. For
the first  nine  months of 1996,  the  decrease  in  investment  income was $1.3
million or 1.9% from 1995. These decreases are consistent with reductions in the
average  investment  in  securities  between 1995 and 1996,  which  totalled $84
million for the quarter and $88 million for the year-to-date period.  Because of
its  maturity  structure  the  effective  yield  on  the  Company's   investment
securities  portfolio  is not as  immediately  responsive  to rising or  falling
market rates as are its loan  yields.  Because of this and with the modest shift
in the portfolio mix toward  mortgage-backed  issues and U. S. government agency
securities and from U. S. Treasury securities, the effective portfolio yield was
6.17% for the third quarter of 1996, an increase of 31 basis points from a yield
of 5.86% for the third quarter of 1995.  Year to date, the increase was 24 basis
points, to 6.11% in 1996 from 5.87% in 1995.

    The net increase in taxable-equivalent interest income between 1995 and 1996
was $4.6  million or 8.3% for the third  quarter and $17.1  million or 10.7% for
the first nine months.  The overall effective  earning-asset  yield in the third
quarter of 1996 was 7.67%, a slight improvement over the 7.59% yield realized in
the same period in 1995. The year-to-date effective yield in 1996 also increased
slightly to 7.52% from 7.45% in 1995.

    Interest expense  increased $2.7 million or 14.6% in 1996's third quarter as
compared  to the same  period in 1995.  Year-to-date  interest  expense  through
September 30, 1996 also  increased  over the  comparable  1995 period,  by $11.0
million or 20.9%.  These  increases  reflect in part the impact of the growth in
average  total  interest-bearing   liabilities,   and  particularly   short-term
borrowings,  between these  periods,  which  totalled $208 million for the third
quarter and $225 million  year to date.  These  increases  also reflect the rate
structures  of the markets in which the Company has made  acquisition  since the
beginning of 1995 and a shift in the deposit mix toward time  deposits,  a shift
which is also partly  attributable to recent  acquisitions.  The overall cost of
funds rate on interest-bearing  liabilities was 3.81% for both the third quarter
and first nine months of 1996. This represents increases of 13 and 29 basis

                               Page 14 of 29 Pages

<PAGE>



points,  respectively,  compared to rates of 3.68% in 1995's  third  quarter and
3.52% for the year-to-date period.


Other Income and Expense

    Non-interest income,  adjusted to exclude net gains from sales of foreclosed
real estate and other foreclosed assets,  increased $0.5 million or 5.9% to $8.5
million  in the third  quarter of 1996 from $8.0  million in the same  period of
1995. Year to date, adjusted  non-interest income increased $1.2 million or 4.9%
to $25.2 million compared with $24.0 million for 1995.

    Income  from  service  charges  on deposit  accounts,  which  accounted  for
approximately half of adjusted non-interest income in each of these periods, was
virtually  unchanged for the third quarter of 1996 as compared to 1995.  For the
year-to-date  period in 1996,  service  charge income  decreased $0.5 million or
3.6% as compared to 1995. The reduction in the Company's FDIC deposit  insurance
premiums,  as  discussed  below,  led to a reduction  in the  deposit  insurance
assessment on business  accounts and was partly  responsible for the decrease in
service charge income.

    The Company  continued to expand its automated teller facilities during 1995
and the first nine months of 1996. Fees generated from ATM operations  increased
$0.2  million or 68% for the third  quarter of 1996 and $0.5  million or 57% for
the  year-to-date  period over the  comparable  periods in 1995. Fee income from
credit card related operations increased between these periods,  reflecting both
economic  conditions as well as successful  marketing  efforts.  Income from the
Company's  secondary  mortgage  loan  operations  also was  higher  in the third
quarter  and  first  nine  months of 1996  reflecting  in part a  somewhat  more
favorable interest rate environment during these periods than during 1995.

    Non-interest  operating  expenses were $31.8 million in the third quarter of
1996,  which  represents  an increase of $2.0  million or 6.9% over 1995's third
quarter  total of $29.8  million.  For the  year-to-date  period in 1996,  total
non-interest  expenses were $95.0  million,  including  $2.8 million in expenses
related to a completed merger in the first quarter.  This is an increase of $6.4
million or 7.2% over the 1995 total of $88.6 million.

    Salaries and employee  benefits  expense totaled $16.6 million for the third
quarter of 1996  compared  to $16.2  million for the third  quarter of 1995,  an
increase of $0.4  million or 2.4%.  For the first nine months of 1996,  salaries
and employee  benefits  expense  increased $3.1 million or 6.8% to $49.1 million
from  $46.0  million in 1995.  Approximately  $0.8  million of the  year-to-date
increase relates to nonrecurring personnel costs incurred in connection with the
merger  completed in March 1996. An additional $0.4 million of this  comparative
increase  was  related  to the new  banking  operations  opened  in  Alabama  in
mid-February  of 1995.  The remaining  year-to-date  increase of $1.9 million or
4.2% and the quarterly  increase noted above are  attributable  to regular merit
increases  and staff  additions  and to the net  change  in the cost of  various
employee and management benefit and incentive programs.

    Non-interest expenses other than  personnel-related  expenses increased $1.7
million or 12.2%  between  the third  quarter  of 1995 and the third  quarter of
1996. Year to date, these expenses increased $3.3 million or 7.7%. Excluding the
relocation  expenses  discussed  below and  approximately  $2.0 million in first
quarter 1996 merger expenses, non-personnel-related operating expenses increased
$1.2  million  or 8.5% in the  third  quarter  of 1996 as  compared  to 1995 and
increased $0.8 million or 1.9% for the first nine months of 1996.

    Contributing  to both  the  quarterly  and  year-to-date  operating  expense
increases  in 1996 was  approximately  $0.5  million  in  expenses  incurred  in
connection  with the relocation of the Company's data processing and operational
support departments to the newly-opened  operations center, which began near the
end of the third quarter of 1996.  The costs of completing  the  relocation  and
making this new center

                               Page 15 of 29 Pages

<PAGE>



fully  functional,  currently  estimated at an additional $0.5 million,  will be
expensed in the fourth quarter of 1996.

    Occupancy  expense  increased $0.6 million or 29.7% for the third quarter of
1996 and $1.3 million or 21.7% for the year-to-date period,  reflecting both the
expansion of the Company's branch network and the ongoing program to upgrade the
appearance  and  functionality  of  its   administrative   offices,   operations
facilities and a significant number of the Company's  existing branches.  Within
the past  year,  the  Company opened nine  new  branch  locations, renovated two
additional branch locations and its main banking  offices, and  began  its  move
into the new  operations  center.  The  additions  to  the  branch network,  the
continuing expansion of the  Company's  ATM network and various enhancements  to
the  Company's data processing systems and automation capabilities  during  1995
and  1996, all contributed to  an  increase of approximately $0.4 million or 17%
for the second  quarter and $1.0 million or 13% for the first nine months in the
expense for furnishings and equipment.

    The  dramatic  decrease in the premium  charged for FDIC  deposit  insurance
during  the  second  half of  1995  led to a  reduction  in the  Company's  1996
year-to-date deposit insurance expense of approximately $2.5 million as compared
to 1995.  For the third  quarter  of 1996,  there was a small  increase  in this
expense category as compared to 1995 because of a one-time insurance  assessment
that resulted from  legislation  enacted in September 1996 to  recapitalize  the
deposit insurance fund for the savings and loan industry.

    A net  increase  of  approximately  $0.7  million in various  other  expense
categories  for the third  quarter  of 1996 was fully  offset by a  recovery  of
collection  costs as part of a legal  settlement  during that  quarter.  The net
increase in various other expense  categories  for the first nine months of 1996
was approximately $1.0 million, including a $0.5 million net recovery from legal
settlements for the year-to-date period.


Income Taxes

    The Company provided for income taxes at an overall  effective rate of 31.5%
for the  quarter  and 31.3% year to date in 1996 as compared to 32.9% and 31.6%,
respectively,  for the same periods in 1995. The effective  rates in each period
differ from the statutory rate of 35% primarily because of the tax exempt income
earned on investments in state and municipal obligations.


LIQUIDITY AND OTHER MATTERS


    The  Company  and the Banks  manage  liquidity  to ensure  their  ability to
satisfy  customer  demand  for  credit,  to fund  deposit  withdrawals,  to meet
operating and other corporate  obligations,  and to take advantage of investment
opportunities,  all in a timely and cost-effective manner. Traditionally,  these
liquidity  needs have been met by maintaining a strong base of core deposits and
by carefully managing the maturity structure of the investment  portfolios.  The
funds provided by current  operations and forecasts of loan  repayments are also
considered in the liquidity management process.

    The Banks enter into short-term borrowing arrangements by purchasing federal
funds and selling  securities under repurchase  agreements,  both as a source of
funding for certain short-term lending facilities and as part of its services to
correspondent  banks and certain  other  customers.  Neither the Company nor the
Banks have accessed long-term debt markets as part of liquidity management.

    Average core  deposits,  defined as all deposits other than time deposits of
$100,000 or more,  decreased  $45 million for the third quarter of 1996 and were
essentially unchanged for the year-to-date period

                               Page 16 of 29 Pages

<PAGE>



compared to the same periods in 1995. Core deposits comprised  approximately 86%
of total average deposits for the 1996 periods and 88% of total average deposits
in 1995.

    As of September 30, 1996, approximately $363 million or 29% of the portfolio
of  investment  securities  held to maturity was  scheduled to mature within one
year. An  additional  $124 million of investment  securities  was  classified as
available  for sale at the end of 1996's third  quarter,  although  management's
determination  of this  classification  does not derive primarily from liquidity
considerations.

    The Banks had  approximately  $1.0  billion  in  unfunded  loan  commitments
outstanding  at September 30, 1996, an increase of $82 million from the level at
December 31, 1995. Contingent  obligations under letters of credit and financial
guarantees  decreased  slightly between these dates to a total of $76 million at
September  30, 1996.  Available  credit card lines were $39 million at September
30,  1996,  an  increase  of $8 million  from year end 1995.  Draws  under these
financial  commitments  should  not place any  unusual  strain on the  Company's
liquidity position.

                               Page 17 of 29 Pages

<PAGE>

<TABLE>
<CAPTION>
TABLE 1.
WHITNEY HOLDING CORPORATION AND SUBSIDIARIES
ANALYSIS OF CHANGES IN INTEREST INCOME AND INTEREST EXPENSE
(dollars in thousands, unaudited)
                     THIRD QUARTER ENDED SEPTEMBER 30,                     NINE MONTHS ENDED SEPTEMBER 30,
                                   1996                       1995                       1996                         1995
                      --------------------------------------------------------------------------------------------------------------
                        Average   Income/  Yield/   Average  Income/  Yield/  Average   Income/   Yield/  Average    Income/  Yield/
                        Balance   Expense  Rate     Balance  Expense  Rate    Balance   Expense   Rate    Balance    Expense  Rate
                      --------------------------------------------------------------------------------------------------------------
ASSETS
<S>                   <C>         <C>      <C>   <C>         <C>      <C>   <C>         <C>       <C>   <C>         <C>        <C>
Loans (tax
  equivalent)
  (1),(2)............ $1,725,003  $38,607  8.89% $1,337,940  $32,508  9.62% $1,661,418  $109,397  8.77% $1,271,942   $89,495   9.39%
                      --------------------------------------------------------------------------------------------------------------
U. S. Treasury
  securities.........   $677,274   $9,614  5.63%   $925,523  $12,611  5.41%   $719,051   $30,227  5.60%   $966,875   $39,256   5.43%
U.S. government
  agency securities..    322,271    5,092  6.32     233,570    3,470  5.94     339,011    15,586  6.13     245,536    10,905   5.92
Mortgage-backed
  securities ........    240,740    3,865  6.42     159,807    2,628  6.58     243,040    11,727  6.43     162,573     8,143   6.68
State and municipal
  securities (tax
  equivalent) (1)....    132,145    2,688  8.14     127,128    2,629  8.27     132,171     8,160  8.23     128,556     7,959   8.25
Corporate bonds and
  other securities...      4,553       59  5.18      14,653      177  4.83       4,625       191  5.49      22,425       921   5.48
                      --------------------------------------------------------------------------------------------------------------
  Total investment
    in securities
    (3).............. $1,376,983  $21,318  6.17% $1,460,681  $21,515  5.86% $1,437,898   $65,891  6.11% $1,525,965   $67,184   5.87%
                      --------------------------------------------------------------------------------------------------------------

Federal funds
  sold...............     12,101      166  5.37%     97,579    1,451  5.82%     23,989       990  5.42%     57,519     2,546   5.84%
                      --------------------------------------------------------------------------------------------------------------
  Total interest-
    earning assets... $3,114,087  $60,091  7.67% $2,896,200  $55,474  7.59% $3,123,305  $176,278  7.52% $2,855,426  $159,225   7.45%
                      --------------------------------------------------------------------------------------------------------------

Cash and due from
  financial
  institutions.......    184,266                    184,691                    187,845                     185,279
Bank premises and
  equipment, net.....      9,175                     74,708                     92,155                      73,096
Other real estate
  owned, net.........      3,190                      6,114                      4,184                       6,738
Other assets.........     77,672                     81,388                     77,448                      80,860
Reserve for possible
  loan losses........    (42,688)                   (42,298)                   (41,416)                    (40,060)
                      ----------                 ----------                 ----------                  ----------              
  Total assets....... $3,435,702                 $3,200,803                 $3,443,521                  $3,161,339
                      ==========                 ==========                 ==========                  ==========         

LIABILITIES
Savings deposits.....   $438,386   $2,970  2.69%   $476,726   $3,222  2.68%   $449,563    $9,047  2.68%   $484,196    $9,698   2.68%
NOW and MMDA
  deposits...........    578,888    3,097  2.12     584,555    2,982  2.02     588,108     9,163  2.08     605,720     9,059   2.00
Time deposits........    842,162   10,937  5.15     756,437    9,918  5.20     848,847    33,231  5.22     717,712    26,523   4.94
                      --------------------------------------------------------------------------------------------------------------
  Total interest-
   bearing deposits.. $1,859,436  $17,004  3.63% $1,817,718  $16,122  3.52% $1,886,518   $51,441  3.63% $1,807,628   $45,280   3.35%
                      --------------------------------------------------------------------------------------------------------------

Federal funds
  purchased and
  repurchase
  agreements.........    349,292    4,291  4.81%    183,269    2,454  5.24%    331,909    12,172  4.82%    185,732     7,323   5.20%
                      --------------------------------------------------------------------------------------------------------------
  Total interest-
   bearing
   liabilities....... $2,208,728  $21,295  3.81% $2,000,987  $18,576  3.68% $2,218,427   $63,613  3.81% $1,993,360   $52,603   3.52%
                      --------------------------------------------------------------------------------------------------------------

Demand deposits,
  non-interest-
  bearing............    815,497                    828,399                    821,231                     805,557
Other liabilities....     29,209                     26,079                     29,148                      26,619
Shareholders' equity.    382,268                    345,338                    374,715                     335,803
                      ----------                 ----------                 ----------                  ----------              
  Total liabilities
    shareholders'
    equity........... $3,435,702                 $3,200,803                 $3,443,521                  $3,161,339
                      ==========                 ==========                 ==========                  ==========         

  Net interest
    income/margin
      (tax
       equivalent)...             $38,796  4.97%             $36,898  5.05%             $112,665  4.81%             $106,622   4.99%
                                  =======  =====             =======  =====             ========  =====             ========   =====

<FN>
(1) Tax equivalent  amounts are calculated  using a marginal  federal income tax rate of 35%.
(2)  Average balance includes nonaccruing loans of $7,426 and $10,249 for the third quarters and $8,202 and $12,483  for  the year-
     to-date periods in 1996 and 1995, respectively.
(3)  Average balance includes unrealized gain (loss) on securities available for sale of ($742), and  ($50) for the  third  quarters
     and ($1) and ($2,713) for the  year-to-date  periods in 1996 and 1995,  respectively.  These amounts, primarily associated with
     mortgage-backed securities, are excluded in calculating the yield.

</FN>
</TABLE>

                               Page 18 of 29 Pages

<PAGE>
<TABLE>
<CAPTION>
TABLE 2.
WHITNEY HOLDING CORPORATION AND SUBSIDIARIES
RESERVE FOR POSSIBLE LOAN LOSSES
(by quarter, in millions, unaudited)

                                                                                     1996                        1995
                                                                            ---------------------   -----------------------------
                                                                              3rd     2nd     1st     4th     3rd     2nd     1st
                                                                            ---------------------   -----------------------------
<S>                                                                         <C>     <C>     <C>     <C>     <C>     <C>     <C>  
    Reserve balance, beginning of quarter.................................  $40.2   $41.4   $39.3   $36.1   $41.3   $39.4   $36.3
    Reserves provided through acquisition.................................      -       -       -       -       -       -     1.8
    Provision for possible loan losses:
        Expense of providing loss reserves................................      -       -       -     0.3       -     0.1     0.1
        Reduction of loss reserves........................................      -       -       -       -    (9.9)      -       -
    Loans charged off.....................................................   (1.2)   (2.6)   (0.8)   (0.5)   (0.5)   (1.1)   (1.4)
    Recoveries............................................................    4.2     1.4     2.9     3.4     5.2     2.9     2.6
                                                                            ---------------------   -----------------------------
    Reserve balance, end of quarter.......................................  $43.2   $40.2   $41.4   $39.3   $36.1   $41.3   $39.4
                                                                            =====================   =============================
</TABLE>

<TABLE>
<CAPTION>

TABLE 3.
WHITNEY HOLDING CORPORATION AND SUBSIDIARIES
NON-PERFORMING ASSETS AND OTHER SELECTED DATA
(end of quarter, dollars in millions, unaudited)

                                                                                     1996                        1995
                                                                            ---------------------   -----------------------------
                                                                              3rd     2nd     1st     4th     3rd     2nd     1st
                                                                            ---------------------   -----------------------------
<S>                                                                          <C>    <C>     <C>     <C>     <C>     <C>     <C>  
Loans accounted for on a nonaccrual basis.................................   $7.4    $8.1   $10.2    $8.1    $9.3   $13.9   $14.5

Restructured loans........................................................    2.4     2.2     1.6     1.6       -       -       -

                                                                            ---------------------   -----------------------------
Total non-performing loans................................................   $9.8   $10.3   $11.8    $9.7    $9.3   $13.9   $14.5
                                                                            ---------------------   -----------------------------

Other real estate owned, net..............................................    2.8     3.9     4.7     4.8     5.4     6.2     7.2
                                                                            ---------------------   -----------------------------
Total non-performing assets...............................................  $12.6   $14.2   $16.5   $14.5   $14.7   $20.1   $21.7
                                                                            =====================   =============================

Net gain on sales of OREO.................................................   $0.5    $0.4    $0.2    $0.1       -    $0.5    $0.3
                                                                            =====================   =============================

Reserve for possible loan losses as a percent of:
   Total non-performing loans.............................................    444%    392%    351%    405%    388%    297%    272%
   Total loans............................................................    2.4%    2.4%    2.6%    2.5%    2.6%    3.1%    3.2%

Non-performing loans as a percent of
   total loans............................................................   0.54%   0.61%   0.74%   0.61%   0.67%   1.04%   1.16%

Non-performing assets as a percent of
   total assets...........................................................   0.36%   0.41%   0.47%   0.43%   0.46%   0.63%   0.69%

</TABLE>

                               Page 19 of 29 Pages

<PAGE>



PART II. OTHER INFORMATION

Item 4.  Submission of Matters
                  None

Item 6.  Exhibits and Reports on Form 8-K

(a) (3) Exhibits:

    Exhibit 3.1 - Copy of Composite  Charter,  incorporated  by reference to the
    Company's March 31, 1993 Form 10-Q

    Exhibit 3.2 - Copy of Bylaws,  as amended,  incorporated by reference to the
    Company's  Registration Statement on Form S-3 (File No. 33-52983) filed with
    the Commission on April 5, 1994

    Exhibit 10.1 - Stock  Option  Agreement  between Whitney Holding Corporation
    and William L. Marks, incorporated  by  reference to the Company's 1990 Form
    10-K

    Exhibit 10.2 - Executive  agreement  between  Whitney  Holding  Corporation,
    Whitney National Bank and William L. Marks, incorporated by reference to the
    Company's June 30, 1993 Form 10-Q

    Exhibit 10.3 - Executive  agreement  between  Whitney  Holding  Corporation,
    Whitney National Bank and R. King Milling,  incorporated by reference to the
    Company's June 30, 1993 Form 10-Q

    Exhibit 10.4 - Executive  agreement  between  Whitney  Holding  Corporation,
    Whitney  National Bank and Edward B. Grimball,  incorporated by reference to
    the Company's June 30, 1993 Form 10-Q

    Exhibit 10.5 - Executive  agreement  between  Whitney  Holding  Corporation,
    Whitney National Bank and Kenneth A. Lawder, Jr.,  incorporated by reference
    to the Company's June 30, 1993 Form 10-Q

    Exhibit 10.6 - Executive  agreement  between  Whitney  Holding  Corporation,
    Whitney  National Bank and G. Blair  Ferguson,  incorporated by reference to
    the Company's September 30, 1993 From 10-Q

    Exhibit 10.7 - Executive  agreement  between  Whitney  Holding  Corporation,
    Whitney  National  Bank and Joseph W. May, incorporated  by reference to the
    Company's 1993 Form 10-K

    Exhibit 10.8 - Executive  agreement  between  Whitney  Holding  Corporation,
    Whitney  National Bank and John C. Hope,  III,  incorporated by reference to
    the Company's 1994 Form 10-K

    Exhibit 10.9 - Executive  agreement  between  Whitney  Holding  Corporation,
    Whitney National Bank and Robert C. Baird, Jr., incorporated by reference to
    the Company's June 30, 1995 Form 10-Q

    Exhibit 10.10 - Long-term  incentive  program,  incorporated by reference to
    the Company's 1991 Form 10-K

    Exhibit 10.11 - Executive  compensation  plan,  incorporated by reference to
    the Company's 1991 Form 10-K

    Exhibit 10.12 - Form of restricted  stock agreement  between Whitney Holding
    Corporation  and certain of its officers,  incorporated  by reference to the
    Company's June 30, 1992 Form 10-Q

    Exhibit  10.13 - Form of stock  option  agreement  between  Whitney  Holding
    Corporation  and certain of its officers,  incorporated  by reference to the
    Company's June 30, 1992 Form 10-Q

                               Page 20 of 29 Pages

<PAGE>




    Exhibit 10.14 - Directors'  Compensation Plan,  incorporated by reference to
    the Company's Proxy Statement dated March 24, 1994

    Exhibit 10.14a - Amendment   No.  1  to  the   Whitney  Holding  Corporation
    Directors'  Compensation Plan, incorporated  by  reference  to the Company's
    Proxy Statement dated March 15, 1996

    Exhibit 10.15 - Amended and Restated  Agreement  and Plan of Merger  between
    Whitney  Holding  Corporation  and First  Citizens  BancStock,  Inc.,  dated
    December 15, 1995, incorporated by reference to the Company's 1995 Form 10-K

    Exhibit  10.16 -  Retirement  Restoration  Plan  effective  January 1, 1995,
    incorporated by reference to the Company's 1995 Form 10-K

    Exhibit 10.17 - Executive  agreement  between  Whitney  Holding Corporation,
    Whitney National Bank and Rodney D. Chard

    Exhibit 21 - Subsidiaries

    Whitney  Holding  Corporation  owns  100% of the  capital  stock of  Whitney
    National Bank and Whitney Bank of Alabama. All other subsidiaries considered
    in the aggregate would not constitute a significant subsidiary.

    Exhibit 27 - Financial Data Schedule


                               Page 21 of 29 Pages

<PAGE>



(b)  Reports on Form 8-K

The  Registrant  filed the  following  current  reports  on Form 8-K  during the
quarter for which this report is filed:

    None


    Pursuant to the  requirements  of the  Securities  Exchange  Act of 1934 the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.


                                                 WHITNEY HOLDING CORPORATION
                                                         (Registrant)



Date: November 14, 1996                       By:/s/ Edward B. Grimball
     --------------------------                  -------------------------------
                                                  Edward B. Grimball
                                                  Executive Vice President &
                                                  Chief Financial Officer



                               Page 22 of 29 Pages

<PAGE>

Exhibit 10.17

                           WHITNEY HOLDING CORPORATION
                                       and
                              WHITNEY NATIONAL BANK

                               EXECUTIVE AGREEMENT
                               -------------------

      THIS AGREEMENT (the  "Agreement")  is made by and between  WHITNEY HOLDING
CORPORATION, a corporation organized and existing under the laws of the State of
Louisiana  (the  "Holding  Corporation"),  WHITNEY  NATIONAL  BANK,  a financial
institution  organized  and  existing  under the laws of the United  States (the
"Bank"), and Rodney D. Chard (the "Executive").

        WHEREAS,  the  Executive  is  presently  employed by each of the Holding
Corporation and the Bank as an Executive Vice President.

        NOW, THEREFORE,  effective July 24, 1996, the Holding  Corporation,  the
Bank and the Executive agree as follows:

                                    SECTION I
                                    ---------
                                   DEFINITIONS
                                   -----------

        1.1     "Change in Duties" means the  occurrence of one of the following
events in connection with a Change in Control:

        a.      A  diminution  in  the  nature  or  scope  of  the   Executive's
                authorities    or   duties,    a   change   in   his   reporting
                responsibilities or titles or the assignment of the Executive to
                any duties or  responsibilities  that are inconsistent  with his
                position,   duties,   responsibilities   or  status  immediately
                preceding such assignment;

        b.      A reduction in the Executive's  compensation  during the Covered
                Period. For this purpose,  "compensation"  means the fair market
                value of all remuneration  paid to the Executive by the Employer
                during  the  immediately  preceding  calendar  year,  including,
                without  limitation,  deferred  compensation,  stock options and
                other forms of incentive compensation awards, coverage under any
                employee  benefit  plan  (such as a  pension,  thrift,  medical,
                dental,  life insurance or long-term  disability plan) and other
                perquisites;

        c.      The transfer  of the  Executive to a location requiring a change
                in his residence or a  material increase in the amount of travel
                ordinarily required of the Executive  in the  performance of his
                duties; or

        d.      A good faith  determination  by the Executive that his position,
                duties,  responsibilities  or status has been affected,  whether
                directly  or  indirectly,  in any  manner  which  prohibits  the
                effective discharge of any such duties or responsibilities.

                                      - 1 -



                               Page 23 of 29 Pages

<PAGE>





        1.2     "Change in Control" means  and  shall be deemed to have occurred
 if:

        a.      Any "person,"  including  any "group,"  determined in accordance
                with Section 13(d)(3) of the Securities Exchange Act of 1934, as
                amended,  becomes the beneficial owner,  directly or indirectly,
                of securities  of the Holding  Corporation  representing  20% or
                more of the combined  voting power of the Holding  Corporation's
                then    outstanding    securities,    without   the    approval,
                recommendation,  or  support  of the Board of  Directors  of the
                Holding  Corporation  as constituted  immediately  prior to such
                acquisition;

        b.      The  Federal  Deposit  Insurance   Corporation   or   any  other
                regulatory  agency  negotiates  and  implements  a plan  for the
                merger,  transfer  of  assets and  liabilities,  reorganization,
                and/or liquidation of the Bank;

        c.      Either  of  the  Holding  Corporation or the Bank is merged into
                another  corporate  entity  or  consolidated  with  one  or more
                corporations,  other  than  a wholly-owned   subsidiary  of  the
                Holding Corporation;

        d.      A change in the members of the Board of Directors of the Holding
                Corporation  which results in the exclusion of a majority of the
                "continuing  board."  For this  purpose,  the  term  "continuing
                board"  means  the  members  of the  Board of  Directors  of the
                Holding  Corporation,  determined  as of the date on which  this
                Agreement is executed and  subsequent  members of such board who
                are  elected by or on the  recommendation  of a majority of such
                "continuing board"; or

        e.      The sale or other disposition of all or substantially all of the
                stock or the assets  of  the Bank or the Holding Corporation (or
                any successor corporation thereto).

        1.3     "Company" means the Holding Corporation and the Bank.

        1.4 "Covered Period" means the one-year period immediately preceding and
the  three-year  period  immediately  following  the  occurrence  of a Change in
Control.

        1.5     "Employer" means the Holding Corporation or the Bank or both, as
the case may be.

                                       - 2 -


                               Page 24 of 29 Pages

<PAGE>





        1.6 "Severance  Amount" means 300% of the Executive's  "annual  salary."
For this purpose,  "annual salary" means the average of all compensation paid to
the Executive by the Company which is includable in the Executive's gross income
for the highest 3 of the 5 calendar  years  immediately  preceding  the calendar
year  in  which  a  Change  in  Control  occurs,  including  the  amount  of any
compensation  which the Executive elected to defer under any plan or arrangement
of the Company with respect to such years.  If the  Executive  has been employed
less  than 5 years  prior to the  calendar  year in which a  Change  in  Control
occurs,  "annual salary" shall be determined by averaging the  compensation  (as
defined  in the  preceding  sentence)  for  the  Executive's  actual  period  of
employment.  Further,  if the  Executive  has been  employed less than 12 months
prior to the occurrence of a Change in Control,  the actual  compensation of the
Executive  shall be annualized for purposes of this Section 1.6. In the event of
dispute between the Executive and the Company,  the determination of the "annual
salary" shall be made by an independent  public  accounting  firm agreed upon by
the Executive and the Company.

        1.7   "Termination"  or  "Terminated"   means  (a)  termination  of  the
employment of the Executive with the Employer for any reason,  other than cause,
or (b) the  resignation  of the  Executive  following a Change in Duties.  In no
event, however, shall the Executive's voluntary separation from service with the
Employer  on  account  of  death,  disability,  or  resignation  on or after the
attainment of the normal  retirement  age  specified in any  qualified  employee
benefit plan maintained by the Employer  constitute a Termination.  For purposes
of  determining  whether  a  Termination  has  occurred,  "cause"  means  fraud,
misappropriation  of or intentional  material damage to the property or business
of the Employer or the commission of a felony by the Executive.

                                   SECTION II
                       TERMINATION RIGHTS AND OBLIGATIONS

        2.1 Severance Awards. If the Executive's employment is Terminated during
the Covered  Period,  then no later than 30 days after the later of (a) the date
of such Termination,  or (b) the occurrence of a Change in Control,  the Company
shall:

        a.      Pay to the Executive the Severance Amount;

        b.      Transfer to the Executive the ownership of all club memberships,
                automobiles  and  other  perquisites  which were assigned to the
                Executive as of the day immediately preceding such Termination;

        c.      In accordance  with Section 2.2 hereof,  provide for the benefit
                of the  Executive,  his  spouse,  and  his  dependents,  if any,
                coverage under the plans,  policies or programs (as the same may
                be amended from time to time)  maintained by the Company for the
                purpose of  providing  medical  benefits  and life  insurance to
                other   executives  of  the  Company  with  comparable   duties;
                provided,  however, that in no event shall the coverage provided
                under this  paragraph  be  substantially  less than the coverage
                provided to the Executive as of the date immediately preceding a
                Termination;
                                      - 3 -


                               Page 25 of 29 Pages

<PAGE>




        d.      Pay to the Executive an amount equal to the contributions by the
                Company  to the  Whitney  National  Bank of New  Orleans  Thrift
                Incentive Plan, or a successor arrangement, that would have been
                made  for  the  lesser  of (i) 3  years  following  the  date of
                Termination,  or (ii) the number of years until the  Executive's
                normal retirement age under such plan;

        e.      Pay to the Executive an amount equal to the present value of the
                additional  1retirement  benefit  which would have accrued under
                the Whitney  National Bank of New Orleans  Retirement Plan, or a
                successor arrangement,  that would have been made for the lesser
                of (i) 3 years  following the date of  Termination,  or (ii) the
                number of years  until the  Executive's  normal  retirement  age
                under such plan; and

        f.      Pay to the Executive the amount to which the Executive  would be
                entitled  under  the  1991  Executive  Compensation  Plan,  or a
                successor  thereto,  for the calendar  year in which a Change in
                Control  occurs,   determined  as  if  all   performance   goals
                applicable to the Company and the Executive were achieved.

        2.2 Special Rules Governing Group Benefits. Coverage under Section 2.1c,
hereof,  shall (a)  commence as of the later of the date of  Termination  or the
occurrence  of a  Change  in  Control,  and  (b)  end as of the  earlier  of the
Executive's coverage under Medicare Part B or the date on which the Executive is
covered under group plans providing substantially similar benefits maintained by
another  employer.  For this purpose,  the Company shall provide coverage during
any  period  in  which  the  payment  of  benefits  is  limited  by any  form of
pre-existing condition clause.

        Coverage  under  Section  2.1c,  hereof,  may be provided  under a group
policy  or  program  maintained  by the  Company  or the  Company,  in its  sole
discretion, may acquire or adopt an individual plan, policy or program providing
coverage  solely  for  the  benefit  of  the  Executive,  his  spouse,  and  his
dependents, if any.

        If coverage  commences as of a Change in Control,  the Company shall (a)
retroactively reinstate the Executive, his spouse, and dependents, if any, as of
the  date of  Termination,  and  (b)  reimburse  to the  Executive  his  cost of
obtaining  similar coverage for the period commencing on the date of Termination
and  ending on the  occurrence  of a Change in  Control.  As to  medical  claims
incurred  during such period,  any coverage  actually  obtained by the Executive
shall be designated as the  Executive's  primary  coverage,  and the  reinstated
coverage shall operate as secondary coverage.

        2.3 Other Plans and Agreements.  To the maximum extent  permitted by law
and not withstanding any provision to the contrary contained in any plan, grant,
program,  contract  or other  arrangement  under  which  the  Executive  and the
Employer are parties,  if the  Executive's  employment is Terminated  during the
Covered Period,  then any vesting schedule or other restriction on the ownership
of any  benefits  payable  to the  Executive  under the terms of any such  plan,
grant,  contract,  or arrangement shall be accelerated or lapse, as the case may
be.
                                      - 4 -


                               Page 26 of 29 Pages

<PAGE>




        Notwithstanding  any  provision to the  contrary  contained in any plan,
grant,  program,  contract,  or  arrangement  under which the  Executive and the
Employer  are  parties,  in the event the  Executive  has  elected  to defer the
payment of any benefit under any such plan, grant, contract, or arrangement, the
payment of such benefit  shall be  accelerated  and paid to the Executive in the
form of a  single-sum  no later than 30 days after the  Executive's  Termination
during the Covered Period.

        2.4 Taxes. The Executive shall be responsible for applicable  income tax
and the  Company  shall have the right to withhold  from any payment  made under
this  Agreement,  or to collect as a condition of any payment,  any income taxes
required by law to be withheld.

        Notwithstanding  the  preceding  paragraph,  the  Company  shall pay any
excise tax or similar  penalty  imposed by Section 4999 of the Internal  Revenue
Code of 1986, as amended (the "Code") or any comparable successor provision,  on
the  Executive as a consequence  of any "excess  parachute  payment"  within the
meaning  of Section  280(g) of the Code (or a  comparable  successor  provision)
payable  under this  Agreement or any plan,  grant,  program,  contract or other
arrangement under which the Executive and the Employer are parties.

        The  Executive  shall  submit to the Company the amount to be paid under
this Section 2.4, together with supporting  documentation.  If the Executive and
the Company disagree as to such amount,  an independent  public  accounting firm
agreed upon by the Executive and the Company shall make such determination.



                                   SECTION III
                                  MISCELLANEOUS

        3.1  Notices.  Notices  and  other  communication  required  under  this
Agreement shall be made to the Company at 228 St. Charles  Avenue,  New Orleans,
Louisiana  70130 and to the Executive at 228 St.  Charles  Avenue,  New Orleans,
Louisiana 70130 or, as to each party, at such other address as may be designated
by written  notice to the other.  All such notices and  communications  shall be
effective  when  deposited  in the  United  States  mail,  postage  prepaid,  or
delivered to the affected party.

        3.2     Employment Rights.  The  terms  of this  Agreement  shall not be
deemed to confer on  the  Executive  any  right to continue in the employ of the
Employer for any period or any right to continue  his present  or any other rate
of compensation.

        3.3 Assignment.  The Executive shall not sell, assign, pledge,  transfer
or otherwise convey the right to receive any form of payment or benefit provided
under the Agreement, except by will or the laws of intestacy.

                                      - 5 -


                               Page 27 of 29 Pages

<PAGE>





        3.4  Inurement.  This  Agreement  shall be binding upon and inure to the
benefit  of the  Holding  Corporation,  the Bank  and the  Executive  and  their
respective heirs, executors, administrators, successors and assigns.

        3.5 Payment of Expenses.  In the event that it is necessary or desirable
for the Executive to retain legal counsel  and/or incur other costs and expenses
in connection  with the  enforcement of the terms of the Agreement,  the Company
shall pay (or the Executive  shall be entitled to  reimbursement  of) reasonable
attorneys' fees,  costs, and expenses actually  incurred,  without regard to the
final outcome, unless there is no reasonable basis for the Executive's action.

        3.6  Amendment and Termination.   The Agreement  shall not be amended or
terminated by any act of the Company, except as may be expressly agreed upon, in
writing, by the Company and the Executive.

        3.7 Nature of  Obligation.  The  Company  intends  that its  obligations
hereunder be construed in the nature of severance pay. The Company's obligations
under Section 2 are absolute and  unconditional and shall not be affected by any
circumstance,  including, without limitation, any right of offset, counterclaim,
recoupment,  defense,  or other right  which the  Company  may have  against the
Executive or others.  All amounts payable by the Company hereunder shall be paid
without notice or demand.

        3.8  Choice of Law.  The  Agreement  shall be  governed and construed in
accordance with the laws of the State of Louisiana.

        3.9 No Effect on Other Benefits. Any other compensation paid or benefits
provided  to the  Executive  shall  be in  addition  to and  not in  lieu of the
benefits  provided  to such  Executive  under this  Agreement.  Except as may be
expressly  provided  herein,  nothing in this  Agreement  shall be  construed as
limiting,  varying or reducing  the  provision  of any benefit  available to the
Executive (or to such Executive's estate or other  beneficiary)  pursuant to any
employment   agreement,   group  plan,   including  any  qualified   pension  or
profit-sharing  plan,  health,  disability or life insurance  plan, or any other
form of agreement or arrangement between the Company and the Executive.

        3.10 Entire Agreement.  This Agreement  constitutes the entire agreement
between the Executive and the Holding  Corporation  and the Bank and is intended
to  supersede  all prior  written  or oral  understandings  with  respect to the
subject matter of this Agreement.

        3.11  Invalidity.  In the event that any one or more  provisions of this
Agreement  shall, for any reason,  be held invalid,  illegal or unenforceable in
any manner, such invalidity, illegality or unenforceability shall not affect any
other provision of such Agreement.

                                      - 6 -


                               Page 28 of 29 Pages

<PAGE>



        3.12 Mitigation.  Notwithstanding any provision of this Agreement to the
contrary and to the maximum extent  permitted by law, the Executive shall not be
subject to any duty to mitigate  the  severance  awards  received  hereunder  by
seeking other employment. No severance award received under this Agreement shall
be offset by any compensation the Executive receives from future employment, and
the  Executive  shall not be required  to perform any service as a condition  of
this Agreement.


EXECUTED in multiple counterparts as of the dates set forth below, each of which
shall be deemed an original, and effective as of the date first set forth above.


EXECUTIVE                                          WHITNEY NATIONAL BANK AND
                                                  WHITNEY HOLDING CORPORATION


/s/ Rodney D. Chard                                /s/ Robert E. Howson
- ----------------------------------------          ------------------------------
                                               By:     Robert E. Howson
Date: July 26, 1996                            Title:  Director & Chairman
     -----------------------------------               Compensation Committee of
                                                       Board of Directors

                                               Date: July 25, 1996
                                                    ----------------------------



















                                      - 7 -


                               Page 29 of 29 Pages


<TABLE> <S> <C>

<ARTICLE>                                            9
       
<S>                                        <C>
<PERIOD-TYPE>                                     YEAR
<FISCAL-YEAR-END>                          DEC-31-1996  
<PERIOD-END>                               SEP-30-1996
<CASH>                                         210,320
<INT-BEARING-DEPOSITS>                               0
<FED-FUNDS-SOLD>                                   300
<TRADING-ASSETS>                                     0
<INVESTMENTS-HELD-FOR-SALE>                    124,497
<INVESTMENTS-CARRYING>                       1,249,120
<INVESTMENTS-MARKET>                         1,249,230
<LOANS>                                      1,795,725
<ALLOWANCE>                                     43,198
<TOTAL-ASSETS>                               3,515,289
<DEPOSITS>                                   2,696,506
<SHORT-TERM>                                   404,696
<LIABILITIES-OTHER>                             29,622
<LONG-TERM>                                          0
<COMMON>                                         2,800
                                0
                                          0
<OTHER-SE>                                     381,665
<TOTAL-LIABILITIES-AND-EQUITY>               3,515,289
<INTEREST-LOAN>                                108,883
<INTEREST-INVEST>                               63,034
<INTEREST-OTHER>                                   990
<INTEREST-TOTAL>                               172,907
<INTEREST-DEPOSIT>                              51,441
<INTEREST-EXPENSE>                              63,613
<INTEREST-INCOME-NET>                          109,294
<LOAN-LOSSES>                                        0
<SECURITIES-GAINS>                                   7
<EXPENSE-OTHER>                                 95,030
<INCOME-PRETAX>                                 41,496
<INCOME-PRE-EXTRAORDINARY>                      41,496
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    28,512
<EPS-PRIMARY>                                     1.66
<EPS-DILUTED>                                     1.66
<YIELD-ACTUAL>                                    7.52
<LOANS-NON>                                      7,352
<LOANS-PAST>                                     1,183
<LOANS-TROUBLED>                                 2,377
<LOANS-PROBLEM>                                      0
<ALLOWANCE-OPEN>                                39,305
<CHARGE-OFFS>                                    4,658
<RECOVERIES>                                     8,551
<ALLOWANCE-CLOSE>                               43,198
<ALLOWANCE-DOMESTIC>                            34,068
<ALLOWANCE-FOREIGN>                                  0
<ALLOWANCE-UNALLOCATED>                          9,130
        

</TABLE>


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