WHITNEY HOLDING CORP
DEF 14A, 1997-03-18
NATIONAL COMMERCIAL BANKS
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<PAGE>
                   [WHITNEY HOLDING CORPORATION LETTERHEAD]



                              March 17, 1997


Securities and Exchange Commission
450 Fifth St., N.W.
Judiciary Plaza
Washington, D.C.  20549-1004

Via Edgar Electronic Filing System

                                                      In Re:  File Number 0-1026
                                                              ------------------

Gentlemen:

                Pursuant  to   regulations   of  the   Securities  and  Exchange
Commission,  submitted  herewith  for  filing  on  behalf   of   Whitney Holding
Corporation (the "Company"), is the  Company's  Definitive Proxy Statement dated
April 23, 1997.

                This  filing is being  effected  by direct  transmission  to the
Commission's EDGAR System.

                                                   Sincerely,


                                                   /s/ Edward B. Grimball
                                                   -----------------------------
                                                   Edward B. Grimball
                                                   Executive Vice President &
                                                   Chief Financial Officer
                                                   (504) 586-7570

EBG/drm




<PAGE>


                            SCHEDULE 14A INFORMATION
Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934


Filed by the Registrant X
                       ---
Filed by a Party other than the Registrant
                                          ---


Check the appropriate box:

   Preliminary Proxy Statement
- ---
   Confidential,  for  Use  of  the  Commission  Only   (as  permitted  by  Rule
   14a-6(e)(2))
- ---
 X Definitive Proxy Statement
- ---
   Definitive Additional Materials
- ---
   Soliciting Material Pursuant to (S)240.14a-11(c) or (S)240.14a-12
- ---

                          WHITNEY HOLDING CORPORATION
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified in Its Charter)


- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if Other Than the Registrant)


Payment of Filing Fee (Check the appropriate box):

    $125 per Exchange Act Rules 0-11(c)(1)(ii), 14a-6(i)(1), or 14a-6(i)(2).
- ---

    $500  per  each  party  to the controversy pursuant  to  Exchange  Act  Rule
    14a-6(i)(3).
- ---

    Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.
- ---


    1)   Title of each class of securities to which transaction applies:

            Common Stock
         -----------------------------------------------------------------------

    2)   Aggregate number of securities to which transaction applies:

            ????????????
         -----------------------------------------------------------------------
       

    3)   Per  unit  price  or  other  underlying  value  of transaction computed
         pursuant to Exchange Act Rule 0-11:*

            Not Applicable
         -----------------------------------------------------------------------

    4)   Proposed maximum aggregate value of transaction:

            Not Applicable
         -----------------------------------------------------------------------
 
    5)   Total fee paid:

            Not Applicable
         -----------------------------------------------------------------------


*Set forth the amount on which the filing fee is calculated and state how it was
 determined.


      Check box if any part of the fee is offset as  provided  by  Exchange  Act
- ---   Rule  0-11(a)(2)  and identify the filing for which the offsetting fee was
      paid  previously.  Identify the previous filing by registration  statement
      number, or the Form or Schedule and the date of its filing.

      1) Amount Previously Paid:   Not Applicable
                                ------------------------------------------------
      2) Form Schedule or Registration Statement No.:   Not Applicable
                                                     ---------------------------
      3) Filing Party:   Not Applicable
                      ----------------------------------------------------------
      4) Date Filed:   Not Applicable
                    ------------------------------------------------------------
<PAGE>

                       [WHITNEY HOLDING CORPORATION LOGO]







March 18, 1997

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS

To the Shareholders:

         The Annual Meeting of Shareholders of Whitney Holding  Corporation (the
"Company") will be held on the eleventh  floor,  Pan-American  Life Center,  601
Poydras Street, New Orleans,  Louisiana, on Wednesday,  April 23, 1997, at 10:30
a.m., for the purposes of considering and voting upon:

                  1. Election of directors.

                  2. Ratification  of  the  selection of Arthur  Andersen LLP as
         independent  public  accountants  to audit the books of the Company and
         its subsidiaries for 1997.

                  3. Proposal to  adopt the new 1997 Whitney Holding Corporation
         Long-Term Incentive Plan.

                  4. Such other business as may properly come before the meeting
         or any adjournments or postponements thereof.

         The close of  business  on  February  27,  1997,  has been fixed as the
record date for  determining  shareholders  entitled to notice of and to vote at
the meeting.

                                            By  order of the Board of Directors.


                                            /s/ JOSEPH S. SCHWERTZ, JR.

                                            JOSEPH S. SCHWERTZ, JR.
                                            Secretary


- --------------------------------------------------------------------------------
              228 St. Charles Avenue, New Orleans, Louisiana 70130







                             YOUR VOTE IS IMPORTANT

         Whether or not you expect to attend the  meeting,  please  mark,  date,
sign and promptly return the enclosed proxy in the accompanying envelope,  which
requires no postage if mailed in the United  States.  You may, of course,  later
revoke your proxy and vote in person.


<PAGE>



                    [WHITNEY HOLDING CORPORATION LETTERHEAD]


                             228 ST. CHARLES AVENUE
                          NEW ORLEANS, LOUISIANA 70130

                                 ---------------
                                 PROXY STATEMENT
                                 ---------------


         The  enclosed  proxy is  solicited by the Board of Directors of Whitney
Holding   Corporation   (the  "Company")  for  use  at  the  Annual  Meeting  of
Shareholders  to  be  held  on  April  23,  1997  and  at  any  adjournments  or
postponements  thereof. If properly and timely completed and returned, the proxy
will be voted in the manner you specify thereon. If no manner is specified,  the
proxy will be voted FOR  election  of the  nominees  for  directors  hereinafter
named, FOR ratification of the selection of Arthur Andersen LLP as the Company's
independent public accountants, and FOR adoption of the 1997 Long-Term Incentive
Plan.

         The proxy may be revoked by giving  written notice of revocation to the
Company's  secretary or by filing a properly  executed  proxy of later date with
the secretary at or before the Annual Meeting.

         The cost of soliciting proxies will be borne by the Company. Directors,
officers  and regular  employees  of the  Company and its banking  subsidiaries,
Whitney  National  Bank (the  "Louisiana  Bank"),  Whitney  Bank of Alabama (the
"Alabama Bank"), Whitney National Bank of Florida (the "Florida Bank") and First
National  Bank of  Houma  (the  "Houma  Bank"),  may  solicit  proxies  by mail,
telephone,  telecopier and personal  interview,  but will not receive additional
compensation therefor.

         This Proxy  Statement  and  related  materials  will first be mailed to
shareholders on or about March 18, 1997.

                 VOTING SECURITIES AND PRINCIPAL HOLDERS THEREOF

         Only shareholders of record as of the close of business on February 27,
1997  are  entitled  to  notice  of and to vote at the  meeting.  On that  date,
17,977,998  shares of common stock (being the Company's only class of authorized
stock) were outstanding. Each share is entitled to one vote.

         The  following   table   provides   information   concerning  the  only
shareholder  known by the Company to be the  beneficial  owner (as determined in
accordance  with Rule 13d-3 of the Securities  and Exchange  Commission) of more
than 5% of its outstanding stock as of February 27, 1997.
<TABLE>
<CAPTION>

                  Name and Address                                     Shares Beneficially     Percent of
                  of Beneficial Owner                                       Owned (1)            Class
                  -------------------                                  -------------------     ----------
<S>                                                                    <C>                     <C>  
         Estate of William G. Helis................................    1,060,836               5.90%
           a Louisiana partnership
           912 Whitney Building
           New Orleans, Louisiana 70130
- --------------
<FN>
(1)  Includes  direct  and  indirect  ownership.  Based  on  Amendment  No. 1 to
     Schedule  13D,  dated  December 31, 1990 as filed with the  Securities  and
     Exchange Commission.  David A. Kerstein, an attorney, has shared voting and
     investment  power with  respect to the shares shown by virtue of his status
     as  co-executor,  co-administrator  and co-trustee for, and under revocable
     delegations of authority given by, several successions,  trusts and natural
     persons who in the aggregate have a 100% partnership interest,  and under a
     revocable  delegation of authority  given by the  partnership  itself.  Mr.
     Kerstein also has shared voting and investment power with respect to 99,484
     shares owned by the Succession of William G. Helis, Jr., of which he serves
     as co-executor.  Mr. Kerstein  disclaims  beneficial  ownership of all such
     shares, which aggregates 6.45% of the Company's outstanding stock.
</FN>
</TABLE>

                                        1

<PAGE>
                              ELECTION OF DIRECTORS

         The Company's  charter  provides  for a  classified Board of Directors,
composed of not less than five nor more than  twenty-five  persons, divided into
five  classes  serving  staggered  five-year  terms, with  the  exact  number of
directors  to  be  fixed  by the Board.  By Board resolution, and subject to the
matters  described  in the following paragraph, the number of directors has been
set at 19, of whom seven are to be elected this year.  The  Board  has nominated
James M. Cain,  Robert H. Crosby, Jr.,  Richard B. Crowell,  Camille A. Cutrone,
Alfred S. Lippman,  John K. Roberts, Jr.  and  Carroll W. Suggs  for election as
directors.  Messrs. Cutrone and Lippman and Ms. Suggs were elected by the  Board
in 1996 to  fill  vacancies  on an expanded Board and, pursuant to the Company's
charter, must stand for election by the shareholders at the 1997 Annual Meeting.
Mr. Cutrone is nominated to fill a vacancy in the class of directors whose terms
expire at the 2000 Annual Meeting and Mr. Lippman and Ms. Suggs are nominated to
fill  vacancies  in the class of directors whose terms expire at the 2001 Annual
Meeting.  Messrs. Cain,  Crosby,  Crowell and Roberts, who were elected at prior
shareholders' meetings, are nominated to serve until the 2002 Annual Meeting.

         The Company,  Merchants  Bancshares,  Inc. and  Merchants  Bank & Trust
Company are parties to an Agreement and Plan of Merger dated  November 14, 1996,
as amended (the "Merchants  Agreement"),  pursuant to which Merchants Bancshares
would be merged into the Company (the  "Merchants  Merger") and Merchants Bank &
Trust would be merged into a newly-formed,  wholly-owned  bank subsidiary of the
Company.  Pursuant  to the terms of the  Merchants  Agreement,  the  Company has
agreed to  appoint  Guy C.  Billups,  Jr.  (Chairman  of the Board of  Merchants
Bancshares and Merchants  Bank & Trust) to the Company's  Board of Directors and
has agreed to  nominate  Mr.  Billups  for  re-election  to the Board for a term
ending  no  earlier  than the 2002  Annual  Meeting.  The  Merchants  Merger  is
currently  scheduled to be completed on April 18, 1997,  but remains  subject to
Merchants  shareholder and regulatory approvals and other customary  conditions.
Thus,  conditioned  upon the  Merchants  Merger  occurring  prior to the  Annual
Meeting,  the Board has adopted a resolution  increasing the size of the current
Board to 20 and  appointing  Mr.  Billups to fill the vacancy  created  thereby.
Subject to the same  condition,  the Board has also fixed at 20 (rather than 19)
the number of directors to serve  following the Annual Meeting and has nominated
Mr.  Billups  for  election  to a term  expiring  in 2002  (in  addition  to the
nominations  described  above).  If the Merchants Merger does not occur prior to
the Annual  Meeting,  the  nomination  of Mr.  Billups will be withdrawn and the
number of  directors  will  remain at 19,  seven of whom will be  elected at the
Annual  Meeting.  The Board will then take such  action as may be  necessary  or
appropriate  thereafter  to increase  the size of the Board to 20 and to appoint
Mr. Billups as a director  effective as of and  conditioned  upon the subsequent
consummation  of the  Merchants  Merger.  In such event,  Mr.  Billups  would be
nominated for election by the Company's shareholders at the 1998 Annual Meeting.

         Directors  will be elected by  plurality  of the votes  actually  cast.
Abstentions and broker  nonvotes will be disregarded.  Should any of the Board's
nominees  become  unavailable  for  election,  which is not  anticipated,  proxy
holders  may in their  discretion  vote for other  nominees  recommended  by the
Board.

         The following  table includes  information  furnished by the respective
nominees and directors with regard to their  principal  occupations for the last
five years,  directorships of other public companies and beneficial ownership of
the  Company's  outstanding  stock  as of  December  31,  1996,  as  well as the
beneficial  ownership  of each of the named  executive  officers  in the Summary
Compensation  Table  (as  determined  in  accordance  with  Rule  13d-3  of  the
Securities and Exchange Commission).

                                        2

<PAGE>

<TABLE>
<CAPTION>
                                                                                          Shares         Percent
                                                                       Director  Term   Beneficially       of
Name and Age                        Principal Occupation                Since   Expires  Owned (1)        Class
- ------------                        --------------------               -------- ------- ------------      -----

Nominee for Term Expiring 2000

<S>                                                                    <C>      <C>     <C>               <C> 
Camille A. Cutrone, 67              General Partner, Cutrone           1996     1997    78,623(2)(4)      *
                                    Verlander & Meyer, Attorney
                                    at Law

Nominees for Term Expiring 2001

Alfred S. Lippman, 58               Partner, Lippman, Mahfouz          1996     1997    71,416(3)(4)      *
                                    & Martin, Attorneys at Law

Carroll W. Suggs, 58                Chairman, Chief Executive          1996     1997    1,300(4)          *
                                    Officer and President,
                                    Petroleum Helicopters, Inc.

Nominees for Term Expiring 2002

Guy C. Billups, Jr., 69             Chairman of the Board,             - (5)     - (5)    - (6)            - (6)
                                    Merchants Bancshares, Inc.
                                    and Merchants Bank & Trust
                                    Company; partner, Billups
                                    Farms and Billups Plantation
                                    (farming)

James M. Cain, 63                   Former Vice Chairman, Entergy      1987     1997    5,489(4)(7)       *
                                    Corp. (utility holding company);
                                    former Chairman of the
                                    Board, Chief Executive Officer
                                    and former President, Louisiana
                                    Power and Light Company
                                    (electric utility); former
                                    Director, Chief Executive Officer
                                    And President, New Orleans
                                    Public Service, Inc.; Director,
                                    Delchamps, Inc.

Robert H. Crosby, Jr., 76           Chairman of the Board and          1972     1997    13,843(4)(8)      *
                                    Chief Executive Officer,
                                    Crosby Land & Resources
                                    (timberland holdings, oil
                                    and gas production)

Richard B. Crowell, 58              Attorney, Crowell & Owens          1983     1997    169,486(4)(9)     *



                                        3

<PAGE>



                                                                                          Shares         Percent
                                                                       Director  Term   Beneficially       of
Name and Age                        Principal Occupation                Since   Expires   Owned (1)       Class
- ------------                        --------------------               -------- ------- ------------      -----

John K. Roberts, Jr., 60            President and Chief Executive      1985     1997    109,100(4)(10)    *
                                    Officer, Pan-American Life
                                    Insurance Company (markets and
                                    services life, health and
                                    retirement insurance); Director,
                                    Pan-American Financial Services, Inc.

Directors with Continuing Terms

Harry J. Blumenthal, Jr., 51        President, Blumenthal              1993     1999    15,525(4)(11)     *
                                    Print Works, Inc.
                                    (textiles manufacturing)

Joel B. Bullard, Jr., 46            President, Joe Bullard             1994     1999    12,765(4)(12)     *
                                    Automotive Companies

Angus R. Cooper, II, 54             Chairman and Chief Executive       1994     1999    111,750(4)(13)    *
                                    Officer, Cooper/T. Smith Corp.
                                    (shipping service company)

William A. Hines, 60                Chairman of the Board,             1986     2001    152,600(4)(14)    *
                                    Midland Pipe Corporation
                                    (sale of oil field
                                    country tubular goods)

Robert E. Howson, 65                Former Chairman of the Board       1989     2000    3,950(4)(15)      *
                                    and Chief Executive Officer of
                                    McDermott International, Inc.
                                    and of McDermott Incorporated
                                    (marine construction services
                                    and power generation systems)

John J. Kelly, 62                   President, Textron Marine          1986     2000    5,939(4)(16)      *
                                    and Land Systems (designs
                                    and builds advanced
                                    technology vehicles
                                    and ships)

E. James Kock, Jr., 68              Former President: Bowie             1965    1998    132,784(4)(17)    *
                                    Lumber Associates, Downmans
                                    Associates, Jeanerette Lumber &
                                    Shingle Co., Ltd. and White
                                    Castle Lumber & Shingle Co., Ltd.
                                    (land and timber holdings, and
                                    investments) from 1965 to 1993

William L. Marks, 53                Chairman of the Board and          1990     2000    209,998(18)       1.17%
                                    Chief Executive Officer of
                                    the Company and the Louisiana
                                    Bank




                                        4

<PAGE>



                                                                                          Shares         Percent
                                                                       Director  Term   Beneficially       of
Name and Age                        Principal Occupation                Since   Expires   Owned (1)       Class
- ------------                        --------------------               -------- ------- ------------      -----

R. King Milling, 56                 President of the Company and       1979     1998    86,424(19)        *
                                    the Louisiana Bank

John G. Phillips, 74                Former Chairman of the Board       1972     1998    6,975(4)(20)      *
                                    and Chief Executive Officer, The
                                    Louisiana Land and Exploration
                                    Company (oil and gas exploration
                                    and production)

W. P. Snyder III, 78                Director, H.J. Heinz Co. and       1965     2001    317,237(4)(21)    1.76%
                                    President and Director, The
                                    Wilpen Group, Inc. (investments)

Warren K. Watters, 69               President, Reilly-Benton           1986     2000    7,950(4)(22)      *
                                    Company, Inc. (fabrication
                                    and wholesale distribution of
                                    marine and commercial
                                    construction materials)

Executive Officers

Edward B. Grimball, 52              Executive Vice President and       -        -       54,672(23)        *
                                    Chief Financial Officer of the
                                    Company and the Louisiana Bank

Kenneth A. Lawder, Jr., 56          Executive Vice President           -        -       54,520(24)        *
                                    of the Company and the
                                    Louisiana Bank

John C. Hope, III, 48               Executive Vice President           -        -       55,575(25)        *
                                    of the Company; Chairman
                                    and Chief Executive
                                    Officer of the Alabama Bank

All 26 directors and executive
 officers of the Company as a group                                                     2,282,453(26)     12.70%
- ----------------------------
 *       Less than 1%
<FN>
(1)      Ownership  shown includes  direct and indirect  ownership  and,  unless
         otherwise  noted,  also includes sole  investment and voting power with
         respect to reported holdings.

(2)      Mr. Cutrone's total shares include 28,495 shares in  family  trusts for
         Mr. Cutrone's  daughters  and  grandchildren  for  which  he has voting
         rights, but beneficial ownership is disclaimed.

(3)      Mr. Lippman's shares  include 37,613 shares held for the benefit of Mr.
         Lippman in  the Lippman,  Mahfouz  & Martin 401(k) Savings & Retirement
         Plan.

                                        5

<PAGE>



(4)      With the  exceptions  noted below,  these totals  include the following
         optioned  shares  that have been  granted  pursuant  to the  Directors'
         Compensation  Plan:  (a)  options on 1,000  shares  granted in 1994 and
         exercisable  at any time through June 30, 2004 at a price of $26.25 per
         share;  (b) options on 1,000 shares granted in 1995 and  exercisable at
         any time through June 30, 2005 at a price of $26.75 per share;  and (c)
         options on 1,000  shares  granted in 1996 and  exercisable  at any time
         through June 30, 2006 at a price of $30.50 per share.  The total shares
         for Messrs.  Bullard and Cooper,  who joined the Company's  Board after
         the 1994 option grant,  include only those optioned shares described in
         items (b) and (c) above.  The total shares for Mr. Crowell include only
         those optioned shares described in item (c) above. The total shares for
         Messrs.  Cutrone and Lippman and Ms.  Suggs,  who joined the  Company's
         Board after the 1995 option grant,  include only those optioned  shares
         described in item (c) above.

(5)      The  appointment of Mr.  Billups as a director of the Company,  and his
         nomination  for  election  as a  director  at the  Annual  Meeting,  is
         conditioned upon the Merchants Merger, which is currently scheduled for
         April 18, 1997, occurring prior to the Annual Meeting.

(6)      Mr. Billups does not currently  beneficially  own any shares of Company
         common stock;  however,  upon  consummation of the Merchants Merger, he
         will  beneficially own  approximately  596,100 shares (or approximately
         3.10%) of the Company's common stock,  including 3,197 shares that will
         be held by his spouse  (as to which Mr.  Billups  disclaims  beneficial
         ownership).  Inasmuch  as the  number  of  shares  to be  issued in the
         Merchants  Merger is based  upon a  pricing  formula  described  in the
         Merchants  Agreement,  the precise  number of shares of Company  common
         stock that will be held by Mr. Billups cannot currently be determined.

(7)      Mr. Cain  is  a  member  of  the  Company's  and  the Louisiana  Bank's
         Executive  and  Nominating  Committees. He  is  also  a  member  of the
         Louisiana Bank's Audit Committee.

(8)      Mr.  Crosby  is a member  of the  Company's  and the  Louisiana  Bank's
         Executive  and  Compensation  Committees.  He is also a  member  of the
         Louisiana Bank's Trust  Committee.  His total shares include 450 shares
         owned by a member of his family and 6,750 shares owned by a partnership
         of which Mr.  Crosby is an officer and a director and in which he has a
         beneficial  interest.  Also  includes 23 shares owned by an  investment
         club of which a member of Mr. Crosby's family is a member.

(9)      Mr. Crowell is a member of the Louisiana  Bank's Audit  Committee.  His
         total shares  include  63,100 shares owned by members of Mr.  Crowell's
         family and family trusts, for which beneficial ownership is disclaimed.

(10)     Mr.  Roberts  is a member of the  Company's  and the  Louisiana  Bank's
         Executive Committees. He is also a member of the Louisiana Bank's Audit
         Committee.  His total shares include shared investment and voting power
         with respect to 95,550  shares owned by a company  having an investment
         committee of which Mr. Roberts is a member.

(11)     Mr.  Blumenthal is a member of the  Company's and the Louisiana  Bank's
         Executive  Committees.  His total  shares  include  shared  voting  and
         investment power with respect to 7,425 shares owned by a member of Mr.
         Blumenthal's family, for which beneficial ownership is disclaimed.

(12)     Mr.  Bullard is a member of the Alabama  Bank's Board of Directors  and
         serves on its Audit Committee. His total shares include 2,250 shares in
         a profit  sharing trust,  and 4,500 shares in family trusts,  for which
         beneficial ownership is disclaimed.

(13)     Mr. Cooper  serves  on the Company's Executive Committee. Mr. Cooper is
         also a member of the Alabama  Bank's  Board  of Directors and serves on
         its Audit Committee. His total shares include 4,650 shares owned by the
         estate of  his  spouse, for  which  beneficial ownership is disclaimed.
         Also includes 4,000 shares owned by Mr. Cooper's four minor children in
         an  account  over  which  he  is  custodian  and  for  which beneficial
         ownership is disclaimed.

(14)     Mr. Hines  is  a member  of  the  Company's  and  the  Louisiana Bank's
         Executive Committees.  His total shares include 5,000 shares owned by a
         relative of Mr. Hines for which beneficial ownership is disclaimed.


                                        6

<PAGE>



(15)     Mr.  Howson  is  a  member of  the  Company's  and the Louisiana Bank's
         Compensation and Executive Committees.

(16)     Mr. Kelly  is  a  member of  the  Company's  and  the  Louisiana Bank's
         Executive Committees and the Louisiana Bank's Audit Committee.

(17)     Mr.  Kock  is a  member  of the  Company's  and  the  Louisiana  Bank's
         Executive  and  Nominating  Committees.  He is  also  a  member  of the
         Louisiana Bank's Trust Committee. His total shares include 8,440 shares
         over  which Mr.  Kock  holds a  usufruct,  83,700  shares  owned by two
         companies of which Mr. Kock is a director and  shareholder and in which
         he has a beneficial interest,  4,308 shares owned by several trusts for
         the  benefit of his  children,  for which he serves as trustee  and for
         which  beneficial  ownership  is  disclaimed  and 3,578 shares owned by
         members  of Mr.  Kock's  family,  for  which  he  disclaims  beneficial
         ownership.

(18)     Mr.  Marks is a member of the Alabama  Bank's  Board of  Directors  and
         serves on its Executive and Nominating Committees.  He is an ex-officio
         member of the Louisiana Bank's Executive and Nominating  Committees and
         is a member of the  Company's  Executive  Committee  and the  Louisiana
         Bank's Trust Committee. His shares include the following restricted and
         optioned shares granted pursuant to the Company's  Long-Term  Incentive
         Program:  51,500 shares of restricted stock; options on 9,851 shares of
         stock,  which may be  exercised  at any time through June 22, 2003 at a
         price of $19.42 per share; options on 15,000 shares of stock, which may
         be exercised at any time through July 26, 2004 at a price of $28.00 per
         share; options on 18,000 shares of stock, which may be exercised at any
         time through July 25, 2005 at a price of $28.875 per share; and options
         on 18,000  shares of stock,  which may be exercised at any time through
         July 23,  2006 at a price of $30.00  per  share.  Also  includes  1,791
         shares of stock  held for the  benefit  of Mr.  Marks in the  Company's
         401(k)  plan,  and  options  on 33,750  shares  of stock,  which may be
         exercised  at any time  through  February 28, 2000 at a price of $18.11
         per share.

(19)     Mr.  Milling is a member of the Alabama  Bank's Board of Directors  and
         serves on its Executive  Committee.  He is an ex-officio  member of the
         Louisiana  Bank's Executive and Trust Committees and is a member of the
         Company's  Executive  Committee.   His  shares  include  the  following
         restricted  and  optioned  shares  granted  pursuant  to the  Company's
         Long-Term Incentive Program: 20,250 shares of restricted stock; options
         on 6,000  shares of stock,  which may be  exercised at any time through
         June 22, 2003 at a price of $19.42 per share;  options on 6,000  shares
         of stock, which may be exercised at any time through July 26, 2004 at a
         price of $28.00 per share;  options on 6,000 shares of stock, which may
         be  exercised  at any time  through July 25, 2005 at a price of $28.875
         per share; and options on 6,000 shares of stock, which may be exercised
         at any time through  July 23, 2006 at a price of $30.00 per share.  His
         total shares include shared voting and investment power with respect to
         2,767  shares  owned by members of Mr.  Milling's  family and  includes
         2,828  shares  of stock  held for the  benefit  of Mr.  Milling  in the
         Company's 401(k) plan.

(20)     Mr. Phillips  is  a  member  of  the Company's and the Louisiana Bank's
         Compensation Committee.

(21)     Includes  shared  investment  and  voting power  with respect to 24,705
         shares owned by a charitable trust of which Mr. Snyder  is one of three
         co-trustees.

(22)     Mr. Watters  is  a  member  of  the  Company's and the Louisiana Bank's
         Executive  and  Nominating  Committees and is a member of the Louisiana
         Bank's Trust Committee.


                                        7

<PAGE>



(23)     Includes the following  restricted and optioned shares granted pursuant
         to  the  Company's  Long-Term  Incentive  Program:   13,500  shares  of
         restricted  stock;  options  on 13,400  shares  of stock,  which may be
         exercised  at any time  through  May 27,  2002 at a price of $13.22 per
         share;  options on 9,000 shares of stock, which may be exercised at any
         time through  June 22, 2003 at a price of $19.42 per share;  options on
         6,000 shares of stock,  which may be exercised at any time through July
         26,  2004 at a price of $28.00  per share;  options on 6,000  shares of
         stock,  which may be  exercised  at any time through July 25, 2005 at a
         price of $28.875 per share; and options on 6,000 shares of stock, which
         may be exercised at any time through July 23, 2006 at a price of $30.00
         per share.

(24)     Includes the following  restricted and optioned shares granted pursuant
         to  the  Company's  Long-Term  Incentive  Program:   14,000  shares  of
         restricted  stock;  options  on 11,850  shares  of stock,  which may be
         exercised  at any time  through  May 27,  2002 at a price of $13.22 per
         share;  options on 9,000 shares of stock, which may be exercised at any
         time through  June 22, 2003 at a price of $19.42 per share;  options on
         6,000 shares of stock,  which may be exercised at any time through July
         26,  2004 at a price of $28.00  per share;  options on 6,000  shares of
         stock,  which may be  exercised  at any time through July 25, 2005 at a
         price of $28.75 per share; and options on 6,000 shares of stock,  which
         may be exercised at any time through July 23, 2006 at a price of $30.00
         per share.  This total also  includes  699 shares of stock held for the
         benefit of Mr. Lawder in the Company's 401(k) plan.

(25)     Includes the following  restricted and optioned shares granted pursuant
         to  the  Company's  Long-Term  Incentive  program:   14,600  shares  of
         restricted  stock;  options  on 6,000  shares  of  stock,  which may be
         exercised  at any time  through July 25, 2005 at a price of $28.875 per
         share; and options on 6,000 shares of stock,  which may be exercised at
         any time  through  July 23,  2006 at a price of $30.00 per share.  This
         figure  includes  1,950  shares  of  stock  owned by Mr.  Hope's  minor
         children  for which  beneficial  ownership is  disclaimed  and includes
         6,625 shares of stock held for the benefit of Mr. Hope in the Company's
         401(k) plan.

(26)     The Louisiana  Bank serves as trustee of the Louisiana  Bank's  Savings
         Plus Trust,  which held 275,083 shares (1.53%) as of December 31, 1996.
         An executive  officer of the Company  serves with other  Louisiana Bank
         employees on a committee  which makes voting  decisions with respect to
         these  shares.  The  Louisiana  Bank  also  serves  as  trustee  of the
         Louisiana Bank's Retirement Trust, which held 239,555 shares (1.33%) as
         of December 31, 1996. An executive  officer of the Company  serves with
         other Bank  employees on a committee  which makes voting and investment
         decisions with respect to these shares.  Such shares have been included
         only once in calculating  the beneficial  ownership of all officers and
         directors  as a  group.  This  figure  does not  include  approximately
         596,100  shares  of  Company  common  stock  that  will be owned by Mr.
         Billups after  consummation of the Merchants  Merger (see notes (5) and
         (6) above).

</FN>
</TABLE>



                                        8

<PAGE>



                          PROPOSAL TO AMEND AND RESTATE
                         THE LONG-TERM INCENTIVE PROGRAM


Proposal

         The Long-Term  Incentive  Program was adopted by the Board of Directors
of the Company (the "Board") on December 18, 1991, and approved by the Company's
shareholders at the 1992 annual meeting (the "1992 Program"). The Board recently
approved the amendment and restatement of the 1992 Program, in its entirety,  in
the form of the 1997 Long- Term  Incentive  Plan (the "1997  Plan"),  subject to
shareholder approval.

         The  amendment and  restatement  of the 1992 Program is intended to (1)
ensure that certain compensation  received by specified executive officers under
the 1997  Plan  will be  characterized  as  performance-based  compensation  and
deductible by the Company under Section  162(m) of the Internal  Revenue Code of
1986, as amended (the "Code"),  (2) add stock  appreciation  rights as a type of
award  that may be  granted  under  the  1997  Plan,  (3)  comply  with  certain
provisions of Rule 16b-3 promulgated under the Securities  Exchange Act of 1934,
as amended (the  "Exchange  Act"),  and (4) increase the number of shares of the
Company's no par voting common stock (the "common stock") that may be granted or
awarded under the 1997 Plan. Upon approval of the 1997 Plan by the  shareholders
of the Company,  the 1992 Program will be  terminated,  except that  outstanding
grants and awards will remain  exercisable  in accordance  with their terms.  No
grants  or  awards  have been  made  under  the 1997  Plan and the  amounts  and
recipients of such grants or awards are not currently determinable.

         The following  summary of the 1997 Plan is qualified in its entirety by
reference  to the full text of the plan,  which is attached as Exhibit A hereto.
Shareholder  approval of the 1997 Plan is required  not only to qualify  certain
grants and awards thereunder as deductible performance-based compensation within
the meaning of Code Section 162(m),  but also to satisfy the requirements of the
NASDAQ  National  Market System and the limitations on plan amendments set forth
in the 1992 Program.

         The purpose of the 1997 Plan is to advance the  long-term  interests of
the Company by motivating  officers and key employees  with the  opportunity  to
obtain an equity  interest in the Company and to attract and retain officers and
key employees  upon whose judgment the success of the Company  largely  depends.
The 1997 Plan is further  intended  to  provide  flexibility  to the  Company in
connection with its compensation practices.

Administration

         The 1997  Plan is  administered  by a  committee  of not less  than two
members  of  the  Compensation   Committee  of  the  Company  (the  "Committee")
designated  by the Board.  The  members of the  Committee  must be  "nonemployee
directors"  within the meaning of Rule 16b-3  promulgated under the Exchange Act
and "outside  directors"  as defined in Code Section  162(m).  The  Committee is
presently constituted as the Compensation Committee of the Board.

         The Committee  possesses the plenary  authority to administer  the 1997
Plan,  including the authority to designate  employees to whom grants and awards
will be made,  to make grants and awards,  to determine  the specific  terms and
conditions  of each grant and award,  and to interpret and construe the terms of
the plan.  The  Committee  may delegate  this  authority to the Chief  Executive
Officer of the Company with  respect to grants and awards made to employees  who
are  not  "affiliates"  within  the  meaning  of the  Exchange  Act or  "covered
employees" within the meaning of Code Section 162(m). The Committee's decisions,
interpretations,  and actions  related to the 1997 Plan are final and conclusive
on  the  Company,   its   subsidiaries,   shareholders,   employees   and  their
beneficiaries.

Shares Subject to the 1997 Plan

         The 1997 Plan  increases the number of shares of common stock which may
be granted or awarded  thereunder.  A maximum of 7% of the outstanding shares of
common stock (17,977,998 shares as of February 27, 1997) may be issued under the
1997 Plan, subject to proportionate adjustment for changes in the capitalization
of the Company.  This amount includes shares which were previously  reserved for
issuance  under the 1992 Program and not yet granted or awarded.  As of February
27, 1997,  103,025 shares of 720,000 shares of common stock authorized for grant
under the 1992 Program were not granted or issued.  The Board  anticipates  that
substantially  all of the shares  available for grant or issuance under the 1992
Program

                                        9

<PAGE>



will be granted or issued prior to its termination. Shares may be authorized and
unissued shares, treasury shares or shares acquired on the open market.

         The 1997 Plan limits the amount  payable to an employee in any calendar
year with respect to grants or awards  distributable in the form of cash to 300%
of the  employee's  base or regular  compensation  payable  with respect to such
calendar year ($1,777,695  would be the maximum amount  distributable in cash to
the Company's Chief Executive  Officer with respect to 1996). The maximum amount
payable to an employee  in any  calendar  year with  respect to grants or awards
distributable  in the  form  of  common  stock  is 2% of the  outstanding  stock
(359,560  shares as of February 27, 1997). In any calendar year, no more than an
aggregate  of  100,000  shares  can be  granted  to an  employee  in the form of
non-qualified options or stock appreciation rights under the 1997 Plan.

Eligibility

         Employees  of the  Company  and its  subsidiaries,  including,  but not
limited to, all executive and senior officers, are eligible to receive grants or
awards under the 1997 Plan, when designated by the Committee. As of February 27,
1997,  there were 34 employees designated by the Committee to participate in the
1997 Plan.

Types of Grants and Awards

         Options.  The Committee may, in its discretion,  grant  nonqualified or
incentive  stock options to employees.  The  Committee  determines  the exercise
price of any such option (which may not be less than fair market value as of the
date of grant),  the number of shares of common stock subject to the option, and
the time or times at which the option is exercisable.  The Committee  determines
the term of any option granted under the 1997 Plan,  provided that no option may
be exercisable  earlier than six months and one day following the date of grant,
and no option is  exercisable  later than 10 years  from the date of grant.  The
Committee may award dividend  equivalents in connection  with any option granted
under the Plan.

         The term "fair market value" is defined in the 1997 Plan as the mean of
the  closing  bid and asked  prices of  common  stock as quoted on the  National
Association of Securities  Dealers  Automated  Quotation  National Market System
("NASDAQ") on the date of grant or award, or if no common stock is traded on the
NASDAQ,  fair market value is determined as of the date common stock last traded
on such system.  Otherwise, the Committee may determine the fair market value of
common stock using any reasonable  method.  As of February 27, 1997, the closing
bid and asked  prices of common  stock on the NASDAQ  were  $38.00 and  $38.625,
respectively.

         Payment of the option price may be in cash or an  equivalent  or in the
form of shares of common  stock.  If an employee  exercises an option during his
employment  and  pays all or any  portion  of the  purchase  price  through  the
surrender of shares of common stock, the Committee may grant to such employee an
additional  option to  purchase  the number of shares so  surrendered.  Any such
additional option shall have an exercise price equal to the fair market value of
the common stock as of the date of its grant.

         Options  which are  designated  by the  Committee  as  incentive  stock
options must comply with the additional  requirements of Code Section 422. Among
other things,  the aggregate fair market value (determined at the time of grant)
of the  common  stock with  respect  to which  incentive  stock  options  may be
exercised by any employee during a calendar year may not exceed $100,000.

         Restricted  Stock. The 1997 Plan permits the Committee to grant or make
available for purchase shares of restricted  stock.  The purchase price, if any,
for such  stock is  determined  by the  Committee  and may be less than the fair
market value of common stock as of the date of purchase.  At the time a grant of
restricted  stock is made,  the Committee  will  designate a restriction  period
during which the transfer or other disposition of the shares is prohibited.  The
Committee,  in its discretion,  may impose additional conditions with respect to
the  lapse  of the  restriction  period,  such as the  attainment  of  specified
performance goals or incremental vesting requirements.

         Subject to any  restrictions  or limitations  imposed by the Committee,
employees  who  receive  restricted  stock  will  generally  have all rights and
privileges  of  shareholders,  including  full  voting  rights  and the right to
receive  dividends,  during the restriction  period.  Certificates for shares of
common stock  relating to an award of  restricted  stock will be delivered to an
employee upon the expiration or termination  of the  restriction  period and the
satisfaction of any additional terms and conditions applicable to such award.

                                       10

<PAGE>



         Performance  Shares.  The 1997 Plan  permits the  Committee to grant or
make  available for purchase  performance  shares.  The purchase  price for such
shares,  if any, is  determined  by the  Committee and may be less than the fair
market  value of common  stock as of the date of  purchase.  Performance  shares
granted  or made  available  for  purchase  are  subject  to  performance  goals
determined by the Committee. Such goals may relate to the Company, a subsidiary,
a  division,  department  or  unit  of the  Company  or a  subsidiary  or to any
employee,  group of employees or  combination  thereof.  The Committee may award
dividend  equivalent  payments with respect to performance  shares granted under
the 1997 Plan.

         Upon  the   attainment   of  applicable   performance   goals  and  the
satisfaction of any additional  terms and  conditions,  an employee will be paid
(1) the number of shares of common stock equal to the performance shares earned,
(2) the right to purchase  shares of common stock at a price  designated  by the
Committee, which may be less than fair market value, (3) cash in an amount equal
to the fair market value of the number of shares of common stock  represented by
the performance shares earned, or (4) a combination  thereof,  determined in the
discretion  of the  Committee.  If the  applicable  performance  goals  are  not
satisfied, in whole or in part, due to circumstances that are beyond the control
of the Company or the  employee,  the  Committee may provide for full or partial
payment  of the award or for its  cancellation,  without  payment.  Prior to the
issuance of common stock in  consideration  of performance  shares,  an employee
shall have no rights as a shareholder of the Company.

         Phantom Shares.  The Committee may grant or make available for purchase
phantom  shares,  the value of which is related to the value of shares of common
stock.  The purchase  price for such shares,  if any,  will be determined by the
Committee  and may be less than the fair market  value of common stock as of the
date of  purchase.  No  common  stock is  issuable  in  respect  of the grant or
purchase of phantom shares,  and the Company is not required to establish a fund
or set aside  assets  for the  payment of such  shares.  Each  phantom  share is
credited to a phantom share  account,  which account is  established  solely for
bookkeeping  purposes.  An amount  equal to  dividends  paid on shares of common
stock is  credited  to such  account  based upon the  number of  phantom  shares
credited to such  account.  The  Committee  will  prescribe  conditions  for the
incremental payment of amounts  distributable in respect of phantom shares, such
as the  establishment  of vesting periods.  Amounts  distributable in respect of
phantom  shares may be paid in the form of cash,  common stock or a  combination
thereof,  determined  in the  discretion  of the  Committee.  Employees  are not
entitled to the rights of a shareholder  of the Company prior to the issuance of
shares of common stock in respect of phantom shares.

         Stock  Appreciation  Rights. To encourage the acquisition and retention
of common stock by providing a form of grant or award payable in cash which will
allow  employees to exercise  options without the necessity of selling shares to
pay  the  option  price  or  resulting  taxes,  the  1997  Plan  includes  stock
appreciation  rights ("SARs"). The Committee may grant SARs either  concurrently
with  an  option  or  separately, without  regard  to  any option. The Committee
determines the term of each SAR and the time or times at which  each SAR will be
exercisable; provided, that no SAR may be exercisable  later than 10 years after
the date of grant.

         Upon the  exercise of a SAR,  the Company  will deliver to the employee
shares of common stock or cash or a  combination  thereof in amount equal to the
excess of the  current  fair  market  value of common  stock over (1) the option
price,  if the SAR is related to an option,  or (2) the fair  market  value of a
share of common stock on the date of grant, if the SAR is granted without regard
to any option.

         Code  Section  162(m)   Limitations.   Code  Section  162(m)  generally
disallows  a  tax  deduction  to  public   corporations  for  compensation  over
$1,000,000 for any calendar year paid to the Company's chief  executive  officer
and four other most highly  compensated  executive officers in service as of the
end  of  any  calendar  year.  Code  Section  162(m)  provides  that  qualifying
performance-based  compensation  will not be subject to the  deduction  limit if
certain  requirements  are met. Grants and awards under the 1992 Program may not
comply with the provisions of Code Section 162(m).

         Grants  of  nonqualified  options  and SARs  under the 1997 Plan by the
Committee are intended to constitute  performance-based  compensation within the
meaning of Code  Section  162(m).  With respect to other grants and awards under
the 1997 Plan,  including  restricted stock and performance shares, Code Section
162(m) requires shareholder approval of the particular  performance-based  goals
that must be achieved for the grants or awards to be vested or earned.  The 1997
Plan  empowers  the  Committee  to structure  any grant or award  thereunder  as
performance-based   compensation  and  to  designate  in  connection   therewith
performance-based  objectives  with  respect to such grants or awards from among
the following:  (1) the return on average  shareholders'  equity of the Company,
(2) the  return on  average  assets of the  Company,  (3) the net  income of the
Company,  (4) the earnings per share of the Company,  (5) the total  shareholder
return of the

                                       11

<PAGE>



Company,  (6) the market share of the Company or a subsidiary  or unit  thereof,
and (7) such other criteria as may be established by the Committee,  in writing,
consistent  with  the  requirement  of Code  Section  162(m).  Performance-based
objectives  designated by the Committee may relate to the Company, a subsidiary,
division,  department or unit of the Company or any subsidiary  thereof,  or any
employee or group of employees.  The Committee has not yet  designated  specific
performance-based  objectives  with respect to any grant or award under the 1997
Plan.

Acceleration of Grants and Awards upon Change in Control

         Grants and awards are accelerated and immediately  exercisable upon the
occurrence of a change in control. A "change in control" is deemed to occur upon
(1) the  acquisition  by any  person or group of  persons  of 20% or more of the
voting power of the Company's securities,  without approval or recommendation of
the Board, (2) the transfer of assets or other  liquidation or reorganization of
the Louisiana  Bank  by the FDIC or other regulatory agency, (3) the approval by
the shareholders of the Company of a merger or consolidation  which results in a
change  of 20%  or  more in  the  beneficial  ownership of voting control of the
Company,  (4)  a  change in  the  composition  of  the  Board  which  excludes a
majority of the  "continuing  board" (as  defined in the 1997 Plan),  or (5) the
sale of all or substantially all of the stock or assets of the Louisiana Bank.

Amendments to the 1997 Plan

         The Board may amend or discontinue  the 1997 Plan at any time,  without
the  approval or consent of  shareholders,  provided  that no such  amendment or
discontinuance may materially change or impair, without the prior consent of the
recipient  thereof,  an award or grant previously made under the 1997 Plan. Such
amendments  may  include,  but are not  limited  to, the  addition of grants and
awards, the addition of persons or classes of persons eligible to receive grants
or  awards,  and the  modification  of the  number of  shares  of  common  stock
available for grant or issuance.  Similar amendments under the 1992 Program were
subject to shareholder approval.

Transfer of Grants and Awards

         Grants  and awards  under the 1997 Plan are  generally  not  subject to
transfer, assignment, pledge, alienation or other form of encumbrance, except in
the  event  of  an  employee's  death;  provided  that  the  Committee,  in  its
discretion,  may permit the  transfer  of any  nonqualified  option,  restricted
stock,  performance share or unit or SAR to a member of the employee's immediate
family  or to a trust  established  for  such  family  members.  As a  condition
precedent to any such transfer, the employee and any transferee will be required
to enter into an  agreement  with the  Committee  pursuant to which the employee
agrees to satisfy his applicable  income and employment tax  obligations and the
transferee  agrees to be bound by such  terms and  conditions  as the  Committee
deems necessary or appropriate.

Effective Date and Term

         The 1997 Plan will be effective  upon its approval by the  shareholders
of the  Company  and  shall  remain  in  existence  until  all  grants or awards
thereunder  have been satisfied by the issuance of shares of common stock or the
payment of cash in respect  thereto or earlier  terminated and all  restrictions
and  limitations  imposed on shares of common  stock have  lapsed or such shares
have been  forfeited;  provided,  however,  that no grant or award shall be made
after the 10th anniversary of the date on which the 1997 Plan is approved by the
shareholders of the Company.

Federal Income Tax Consequences

         The following summary is based on current  interpretations  of existing
federal income tax laws and does not purport to be complete. Reference should be
made to the Code and  additional  state and local  income tax  consequences  may
apply to transactions involving grants or awards under the 1997 Plan.

         Options.  There are no immediate  federal  income tax  consequences  to
either an employee or to the Company on the grant of a nonqualified option. Upon
the exercise of such an option, the employee recognizes ordinary income equal to
the difference  between the aggregate option price of the shares of common stock
with  respect to which the option is  exercised  and the  aggregate  fair market
value of such shares as of the exercise  date,  and the Company is entitled to a
deduction  in the year of exercise in an amount equal to the amount the employee
is required to recognize as ordinary income.


                                       12

<PAGE>



         An  employee  does not  recognize  ordinary  income  upon the  grant or
exercise of an incentive  stock option,  but the excess of the fair market value
of the shares at the time of exercise over the option price is a tax  preference
item which may subject the employee to the alternative minimum tax imposed under
Code  Section  55. Upon the  subsequent  disposition  of shares of common  stock
acquired  on the  exercise  of an  incentive  stock  option,  an  employee  will
recognize capital gain or loss in an amount equal to the difference  between the
exercise price and the sales price of the common stock,  provided the shares are
not disposed of within two years of the date of grant and one year from the date
of exercise of the incentive stock option (the "required  holding  period").  An
employee  disposing of shares prior to the  expiration  of the required  holding
period will recognize ordinary income equal to the difference between the option
price and the fair market value of such shares on the option  exercise date. The
Company is not  entitled to a deduction  in  connection  with the exercise of an
incentive  stock option unless the employee  disposes of the shares  acquired on
the  exercise of the option  prior to the  expiration  of the  required  holding
period.

         If the  exercise  price  of an  option  is  paid  by the  surrender  of
previously-owned  shares, the basis of the previously- owned shares carries over
to the  shares  received  on the  exercise  of the  option.  If the  option is a
nonqualified  option,  any  income  recognized  on  exercise  is  added  to  the
employee's basis. If the option is an incentive stock option,  the employee will
recognize gain if the shares  surrendered  were acquired through the exercise of
an  incentive  stock  option  and have not been  held for the  required  holding
period.  This  gain  will be added to the basis of the  shares  received  on the
exercise of the option.

         Restricted Stock and Performance Shares. There are no immediate federal
income tax  consequences to either the employee or the Company upon the grant or
purchase by the employee of restricted  stock or  performance  shares.  Upon the
lapse of restrictions on the transfer of or the attainment of performance  goals
with  respect to  restricted  stock or  performance  shares,  an  employee  will
recognize  ordinary  income in an amount  equal to the  difference  between  the
purchase price, if any, for the shares and the fair market value of common stock
and cash received with respect to such lapse or  attainment,  and the Company is
entitled to a deduction in the year of lapse or attainment in an amount equal to
the amount the employee is required to recognize as ordinary income,  subject to
the limitations of Code Section 162(m).  Dividends paid on restricted  stock are
taxable to the employee as ordinary income and deductible by the Company.

         An  employee  may  elect  within 30 days of the  grant or  purchase  of
restricted  stock to recognize  taxable income in the year shares are awarded in
an  amount  equal  to the  difference  between  the  fair  market  value  of the
restricted  stock at the time of the grant or purchase  and the purchase  price,
if  any,  determined  without  regard  to  any restrictions,  and the Company is
entitled  to  a  corresponding  deduction  at  that time.  Any gain or loss on a
subsequent disposition of the stock by the employee  is a capital  gain or loss,
and no further deduction will be available to the Company.  If an employee makes
this election  and the  employee subsequently forfeits the restricted stock, the
employee is not entitled to a deduction as a consequence of such forfeiture, but
the Company must include as ordinary income the amount it previously deducted in
the year of grant with respect to such shares.

         Phantom Shares.  There are generally no federal income tax consequences
to either the  employee or the Company on the grant or purchase by the  employee
of phantom  shares or the crediting of dividend  equivalents  to a phantom share
account.  An employee  recognizes  ordinary  income upon the maturity of phantom
shares and  dividend  equivalents,  if any,  and the  Company is  entitled  to a
deduction  in the year of maturity in an amount equal to the amount the employee
is required to recognize as ordinary income,  subject to the limitations of Code
Section 162(m). If phantom shares are purchased by an employee,  the employee is
deemed to have a basis in the common  stock  issued in  respect  of such  shares
equal to the purchase price.

         Stock  Appreciation  Rights.  The  grant of an SAR  generally  does not
result in income to an  employee  or in a deduction  for the  Company.  Upon the
exercise of an SAR, an employee will recognize  ordinary  income and the Company
will be entitled to a  corresponding  deduction  in an amount  equal to the fair
market value of the common stock and any cash received by the employee.

         Withholding.  The 1997 Plan  permits an  employee  to elect to have the
Company withhold from shares the employee would otherwise be entitled to receive
in connection  with the receipt of common stock or the lapse of  restrictions on
shares of  restricted  stock,  shares of common stock having a fair market value
equal  to the  amount  required  to be  withheld  under  applicable  income  and
employment tax laws. The Committee may disapprove such tax withholding  election
by an employee or may suspend or terminate the right to make such elections.

         Change in Control.  Acceleration of the exercisability or vesting of an
award upon the occurrence of a change in

                                       13

<PAGE>



control  may result in the  characterization  of the  excess of the fair  market
value of common  stock and any cash paid with  respect  to such  award  over the
purchase  price,  if any,  as a  parachute  payment  (within the meaning of Code
Section 280G) if the sum of such amounts and any other such contingent  payments
received  by the  employee  exceeds  an  amount  equal to three  times the "base
amount" of such employee.  The term "base amount" generally means the average of
the annual  compensation  of such  employee  for the five years  preceding  such
change in ownership or control. An excess parachute payment, with respect to any
employee,  is the excess of the parachute payments made to such employee, in the
aggregate,  over and above such employee's base amount.  If the amounts received
by an employee are  characterized as parachute  payments,  such employee will be
subject to a 20% excise tax on any excess  parachute  payment,  and the  Company
will be denied any deduction with respect to such payment.

Vote Required

         Adoption of the 1997 Plan requires the affirmative vote, cast in person
or by proxy, of the holders of at least a majority of the shares of common stock
of the Company represented and entitled to vote at the meeting.

                 THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR"
               THE ADOPTION OF THE 1997 LONG-TERM INCENTIVE PLAN.


                                       14

<PAGE>



                        INFORMATION CONCERNING MANAGEMENT

         Board Committees.  The  Company  has  no  standing audit committee. The
Company has a Nominating Committee  composed of Messrs. Cain, Kock, and Watters.
The Nominating Committee, whose functions and operating  procedures have not yet
been  fully  delineated,  held  one meeting  during the  year. The Company has a
Compensation  Committee  consisting  of Messrs. Crosby, Howson, and Phillips, as
discussed below.

         The  Louisiana and Alabama  Banks have Audit  Committees  that function
primarily to evaluate the scope and results of internal and external audits. The
Louisiana Bank's Audit Committee, which meets quarterly, is composed of not less
than three members who are appointed each meeting. Messrs. Cain, Crowell, Kelly,
and Roberts  served as committee  members  during  1996.  The Alabama Bank Audit
Committee,  which is composed of Messrs. Beard, Bullard,  Cooper, and Weber, met
twice in 1996.

         During  1996,  the Board of  Directors of the Company held 12 meetings.
All directors other than Mr. Hines attended at least 75% of the aggregate number
of  meetings of the  Company's  Board of  Directors  and the  committees  of the
Company on which they served.

         Compensation of Directors.  All Company directors are also directors of
one or more of the Company's  subsidiaries,  and except as described  below, the
Company does not compensate  directors for attendance at Company board meetings.
During 1996, the Louisiana Bank paid its  non-officer  directors  annual fees of
$12,000  and  $750  for each day on  which  the  director  attended  one or more
meetings of the Louisiana Bank's board or a committee thereof.  The Alabama Bank
paid its non-officer  directors who are not also directors of the Company annual
fees of $1,500,  $500 for attendance at each Alabama Bank board meeting and $300
per meeting for attendance at committee meetings of that board. The Company paid
the two Company directors who are also directors of the Alabama Bank but not the
Louisiana  Bank  annual  fees of  $12,000  and $750 for each day on which  those
directors  attended one or more meetings of the  Company's  board or a committee
thereof.  The Alabama Bank also paid these two directors  $500 for attendance at
each  Alabama  Bank board  meeting and $300 per meeting for  attendance  at that
board's committee meetings.

         In  1994,   the   Company's   shareholders   approved  the   Directors'
Compensation  Plan for the purpose of ensuring  that each director who is not an
employee  of  the  Company  or  its  subsidiaries   acquires  and  maintains  an
appropriate  equity interest in the Company  through  ownership of the Company's
common stock.  In addition,  this plan amended and restated the Unfunded Plan of
Deferred  Compensation  adopted  in  November,  1990.  For  each  director,  the
Directors'  Compensation Plan, further amended by the Company's  shareholders in
1996,  provides for (a) the annual award of 300 shares of common stock,  (b) the
annual  grant  of  1,000  non-qualified  stock  options,  and (c) the  voluntary
deferral  of all or a  portion  of the stock  award  and/or  the fees  otherwise
payable annually to the directors.

         Any deferred amounts are credited to a bookkeeping  account  maintained
by the Company for the benefit of each director.  The plan permits each director
to allocate,  from time to time,  deferred amounts among an equity fund, a fixed
income  fund,  a money  market  fund,  and  credits  representing  shares of the
Company's common stock.  Earnings and losses are  periodically  credited to each
account based upon such investment allocations; however, there is no requirement
that the  Company  actually  acquire  any asset  subject  to  allocation  by the
director.  The Company  established a rabbi trust in connection with the funding
of its  obligations  under the plan.  Each year during the  continuation of this
plan,  it is the  Company's  intent to contribute to this trust in order to fund
its obligations thereunder.

         Benefits under the plan are  distributed  as of the date  designated by
each director, generally after the date the director ceases to serve as a member
of the Board of  Directors  of the  Company.  Benefits  are equal to the  amount
credited to a director's account at the time of distribution.




                                       15

<PAGE>



                             EXECUTIVE COMPENSATION

             COMPENSATION COMMITTEE REPORT ON EXECUTIVE COMPENSATION

         The Compensation  Committee of the Board of Directors of the Company is
responsible  for approving  the salaries of the executive  officers who are also
directors  of the Company as well as  reviewing  the  compensation  of the other
executive officers.  The Committee also has the responsibility to perform a more
general  review  of the  salaries  of other  officers,  develop  and  administer
executive  compensation and benefit plans, and review and approve other employee
benefit  plans  that may be  appropriate  for the  Committee  to  consider.  The
Committee is composed of three independent, non-employee directors, of which one
is elected Chairman.  In conducting its business,  the Committee met three times
during 1996.

         Discussions,  recommendations,  and determinations of the Committee are
made on the basis of an  assessment  of  corporate  performance  and a review of
supporting data, banking industry and peer standards,  general marketplace data,
and regional and national  economic  considerations.  The Committee uses outside
benefit and  compensation  consultants  and external legal counsel as a resource
when needed,  and relies on survey data produced by independent third parties as
a source of information to assist in their deliberations.

         The Company's executive  compensation  program is designed to provide a
competitive level of pay that rewards performance as well as enables the Company
to attract and retain  qualified  senior  executives.  Base pay is targeted at a
level that is competitive  with the overall banking industry and a group of peer
banks.  As  presented  in the Summary  Compensation  Table,  in addition to base
salary,  the executive  officers are participants in the Executive  Compensation
Plan (an annual  incentive plan) and the Long-Term  Incentive  Program,  both of
which were established by the Committee in 1992. Executive agreements addressing
issues of change in control  were  implemented  in 1992 and  revised in 1993 and
1996.

         The Committee  established the salary of William L. Marks, Chairman and
Chief  Executive  Officer of the Company  and the  Louisiana  Bank,  at $610,000
effective July 1, 1996, an annualized increase of $35,000 or 6%.

         Executive  Compensation  Plan. The Executive  Compensation  Plan, which
addresses incentive  compensation,  was developed to "optimize the profitability
and growth of the Company and motivate certain  officers,  executive  personnel,
and other key employees of the Company through the award of  compensation  based
on the  attainment  of stated  performance  objectives."  The  criteria  used to
measure  company  performance  in 1996 were return on average  assets  (ROA) and
return on average  equity (ROE).  These two  performance  criteria are among the
most frequently used measures of financial  performance in the banking industry.
Each measurement criterion is weighted equally to arrive at an overall composite
performance  rating.  Actual company  performance is ranked in comparison to the
performance of a defined peer group of twelve high performing banks in the South
Central  United  States and this  ranking is  compared  to  established  Company
performance objectives. The Chief Executive Officer's performance is measured on
the  fulfillment of these  corporate  performance  objectives.  Other  executive
officers, as well as other officers  participating in the Executive Compensation
Plan, are measured on a combination of these  corporate  performance  objectives
and  individual  performance  objectives   related  to  that  officer's  area of
responsibility.   All  individual   objectives  support  achieving  the  overall
corporate goals.

         Incentive  compensation awards in 1996 were predicated upon the Company
reaching a minimum threshold of performance.  The minimum performance  threshold
was exceeded and actual  performance,  as provided for by the Plan, was utilized
to calculate the incentive awards payable to participants.

         The  Committee  was  responsible  for the  evaluation  of corporate and
individual  performance and for making all awards under the plan, which included
a total of $755,719 awarded to Messrs. Marks, Milling, Grimball, Lawder and Hope
as participants during fiscal 1996. Of this amount,  $314,059 was awarded to Mr.
Marks, which represented an amount equal to 53% of his salary.

         Long-Term  Incentive Program.  The Long-Term Incentive Program ("LTIP")
was established "to increase  shareholder value, to advance the interests of the
Company,  and to attract,  retain,  and  motivate  certain  officers,  executive
personnel,  and other key  employees  through the grant or award of  stock-based
incentive   compensation."   The  LTIP,  which  was  approved  by  vote  of  the
shareholders  of the  Company  in  1992,  is  administered  by the  Compensation
Committee which

                                       16

<PAGE>



designates the participants and grants any awards under the plan. The incentives
available under the LTIP are:

                  (1) stock  options,  which may be either  non-statutory  stock
         options or incentive stock options within the meaning of Section 422 of
         the Internal Revenue Code of 1986, as amended;

                  (2)  restricted  stock,  shares of  common  stock  subject  to
         restrictions on transfer,  forfeitability or other limitations,  and/or
         the achievement of specified performance objectives;

                  (3) performance  shares,  shares  of common stock which may be
         subject to the attainment of specified performance objectives; and

                  (4) phantom  shares,  equity  awards  which are related to the
         value of shares of common stock.

         During 1996, awards of stock options and  performance-based  restricted
stock were granted to the Chief Executive  Officer and the other named executive
officers, as detailed in the compensation tables shown herein, and certain other
officers.  In granting  these awards,  the  Committee  took  particular  note of
management's   progress  over  the  past  years  toward  correcting   identified
deficiencies,   strengthening   internal  policies  and  procedures,   achieving
geographical expansion, and improving corporate  profitability.  In establishing
the level of grants to the Chief  Executive  Officer,  the Committee  considered
overall  compensation  data from banking  industry sources and peer bank holding
companies as well as the Committee's assessment of the Chief Executive Officer's
current  performance  and the  expectations of his future  contributions  to the
Company's long-term performance goals. These same measures, along with the Chief
Executive  Officer's  recommendations,  were  applied in awarding  grants to the
other officers.

         New 1997 Long-Term  Incentive  Plan.  The Committee  approved,  and the
Board  subsequently  adopted,  the 1997 Long-Term Incentive Plan, which is being
submitted  for  shareholder  approval  at the 1997  Annual  Meeting  in order to
satisfy the  shareholder  approval  requirement  of Code  Section  162(m) of the
Internal Revenue Code of 1986, as amended.  Section 162(m) generally disallows a
tax deduction to public  corporations for compensation over $1,000,000 paid in a
calendar year to the  corporation's  Chief Executive  Officer and the four other
most  highly-compensated  executive  officers  in  service  as of the end of any
calendar year. Section 162(m) further provides that qualifying performance-based
compensation will not be subject to the deduction limit if certain  requirements
are met. Shareholder approval of the 1997 Long-Term Incentive Plan will serve to
ensure  that  grants  made by the  Committee  may  qualify as  performance-based
compensation  within  the  meaning  of  Code  Section  162(m).  Because  of  the
ambiguities and uncertainties as to the application and  interpretation  of Code
Section 162(m) and the regulations promulgated  thereunder, no assurance can  be
given,  notwithstanding  the  efforts  of  the  Company   in  this  area,   that
compensation   intended  by  the  Company  to  satisfy  the   requirements   for
deductibility under Code Section 162(m) will, in fact, do so.

         Executive  Agreements.  The Company and the  Louisiana or Alabama Banks
have entered into separate  agreements with Messrs.  Marks,  Milling,  Grimball,
Lawder and Hope  providing  for  compensation  and  severance  benefits upon the
termination  of  employment  under certain  circumstances  following a change in
control of the Company or the Banks.

         Generally,  under the agreements, a change in control of the Company or
the Banks will be deemed to have occurred if (i) any person  acquires or becomes
the beneficial owner of more than 20% of the Company's  outstanding common stock
without  the  approval of the  Company's  Board of  Directors,  (ii) the Federal
Deposit  Insurance  Corporation  or any other  regulatory  agency takes  certain
actions in connection with the reorganization or liquidation of the Banks, (iii)
the  Company or the Banks enter into a merger or  consolidation,  or sell all or
substantially  all of their stock or assets,  without the surviving or acquiring
corporation agreeing to assume the obligations of the Company or the Banks under
the agreements,  or (iv) there is a change in the majority of the members of the
Company's or the Banks' Boards of Directors.

         Under  each  agreement,  if  the  Company  or  a  Bank  terminates  the
employment of the officer  without cause,  or if the officer  resigns during the
three  year  period  following  a change in  control  as a result of a change or
diminution  of  his  duties,  responsibilities,   title,  compensation,  working
conditions or general status with the Company or the Banks,  he will be entitled
to special severance benefits including, among other things, a sum equal to 300%
of his annual  salary and  substantially  all of the amounts that are payable to
him under the Company's and the Banks' employee and executive benefit plans.

         Other Responsibilities.  The Committee reviews the provisions and scope
of other  employee  benefit plans,  such as the Retirement  Plan and the Savings
Plus Plan (formerly the Thrift  Incentive  Plan), and recommends to the Board of
Directors  any  changes  to such  plans  that it deems  appropriate  and/or  the
adoption of any new qualified or non-qualified  plans.  (The Retirement Plan and
the Savings Plus 401(k) Plan are discussed  elsewhere in this proxy  statement.)
In addition to the foregoing,  the Committee also reviews any other matters with
respect to the management of employee incentives, compensation and benefits, and
if it  believes  that  action by the Board of  Directors  may be  suitable,  the
Committee makes recommendations concerning those matters to the Board.

         The Committee  believes that the  executive  compensation  policies and
programs of the Company serve the best interest of its shareholders and that the
combination of a sound base salary program, a competitive  short-term cash bonus
incentive plan,

                                       17

<PAGE>



and strong long-term incentives provides a foundation for the  continued success
of the Company.

                                Compensation Committee of the Board of Directors
                                Robert E. Howson, Chairman
                                Robert H. Crosby, Jr.
                                John G. Phillips



                                       18

<PAGE>



I.  SUMMARY COMPENSATION TABLE
<TABLE>
<CAPTION>

                                                                                  Long Term
                                                                                 Compensation
                                             Annual Compensation                  Awards (9)
                                       --------------------------------    -------------------------      
                                                                           Restricted        Options
                                                                           Stock Award       Number
                                                                             Dollar            of       All Other
Names and Principal Position           Year       Salary       Bonus (8)     Value(10)        Shares    Compensation
- ----------------------------           ----     --------      ---------    -----------       ------    ------------
<S>                                    <C>      <C>           <C>          <C>               <C>       <C>      
William L. Marks.....................  1996     $592,565      $314,059     $300,000(1)       18,000    $6,516(5)
 Chairman & Chief Executive            1995      562,532       337,519      288,750(2)       18,000     4,792
 Officer of the Company and the        1994      525,000       393,750      252,000(3)       15,000     4,613
 Louisiana Bank

R. King Milling......................  1996     $387,528      $162,762      $90,000(1)        6,000    $7,650(6)
 President of the Company              1995      375,014       168,756       86,625(2)        6,000     6,051
 and the Louisiana Bank                1994      375,000       210,938       84,000(3)        6,000     4,613

Kenneth A. Lawder, Jr................  1996     $248,024      $104,170      $75,000(1)        6,000    $7,650(6)
 Executive Vice President of the       1995      236,074       106,211       57,750(2)        6,000     4,917
 Company & the Louisiana Bank          1994      221,010       124,318       56,000(3)        6,000     4,613

Edward B. Grimball...................  1996     $212,011       $89,045      $60,000(1)        6,000    $6,516(5)
 Executive Vice President and          1995      201,004        90,452       57,750(2)        6,000     4,833
 Chief Financial Officer of the        1994      185,000        84,813       56,000(3)        6,000     4,422
 Company & the Louisiana Bank

John C. Hope, III....................  1996     $204,008       $85,683      $75,000(1)        6,000    $5,718(7)
 Executive Vice President of the       1995      192,552        86,648       57,750(2)        6,000    68,045
 Company and Chairman & Chief          1994       33,765           ___      244,925(4)          ___        96
 Executive Office of the Alabama
 Bank
- ------------------------
<FN>
(1)   The  restricted  shares  granted in 1996  represent a target award that is
      subject to adjustment based on the performance of the Company, as measured
      by its return on assets and return on  equity,  in  relation  to that of a
      designated peer group over the three year period ending December 31, 1998.
      The ultimate number of shares in which the named  executive  will vest can
      range from 0% to 200% of the target award.  The restricted  shares vest on
      July 23, 1999 upon  completion  of  certain  employment  requirements. The
      grant date for  the  target  award was July 23, 1996.  The target award is
      valued at $30.00 per share, the market price on the award date.

(2)   Restricted stock vests July 25, 2000 upon completion of certain employment
      requirements. The grant was awarded July 25, 1995 and is valued at $28.875
      per share, the market price on the award date.

(3)   Restricted stock vests July 27, 1999 upon completion of certain employment
      requirements. The grant was awarded July 27, 1994 and is  valued at $28.00
      per share, the market price on the award date.

(4)   Restricted stock vests May 27, 1997 upon completion of certain  employment
      requirements.  The  grant was awarded  October  28,  1994 and is valued at
      $24.25 per share, the market price on the award date.

(5)   This represents  $2,016.00  in  imputed  income  for  the  group term life
      insurance and $4,500.00 in  matching contributions  under the Savings Plus
      401(k) Plan.

(6)   This represents  $3,150.00  in  imputed  income  for  the  group term life
      insurance and $4,500.00  in  matching contributions under the Savings Plus
      401(k) Plan.

(7)   This represents $1,218.00  in  imputed  income  for  the  group  term life
      insurance and $4,500.00 in matching contributions under the

                                       19

<PAGE>



      Savings Plus 401(k) Plan.

(8)   All bonuses  have been paid under the Executive Compensation  Plan (annual
      incentive plan).

(9)   All awards have been made under the Long Term Incentive Program.

(10)  The  restricted  stock  award  dollar  values  shown  in  the  Table  were
      calculated  using  the  market  price of the Company's common stock on the
      date  of  award.  The  aggregate  value  of  the restricted stock holdings
      granted in 1994, 1995 and 1996 for each named executive officer calculated
      using the market  price  of the Company's common stock as of  December 31,
      1996  was  as  follows: Mr. Marks,   $1,025,875;  Mr.  Milling,  $318,375;
      Mr. Lawder,   $229,938;   Mr. Grimball,   $212,250;   Mr. Hope,  $516,475.
      Dividends are paid in full on such restricted shares.
</FN>
</TABLE>


II. OPTION GRANTS TABLE
<TABLE>
<CAPTION>


                              Option Grants in 1996

                                                                                                            Potential Realizable
                                                                                                               Value at Assumed
                                                                                                               Annual Rates of
                                                                                                          Stock Price Appreciation
                                                  Individual Grants                                           For Option Term
                                      ----------------------------------------------------------------------------------------------
                                       Number of      % of Total
                                      Securities        Options
                                      Underlying        Granted      Exercise or
                                       Options       to Employees    Base Price         Expiration
                 Name                  Granted          in 1996      (Per Share)           Date              5%               10% 
- ------------------------------------------------------------------------------------------------------------------------------------
<S>                                    <C>              <C>            <C>               <C>             <C>               <C>     
William L. Marks...................... 18,000           17.39%         $30.000           7/23/2006       $339,600          $860,600

R. King Milling.......................  6,000            5.80%         $30.000           7/23/2006        113,200           286,900

Kenneth A. Lawder, Jr.................  6,000            5.80%         $30.000           7/23/2006        113,200           286,900

Edward B. Grimball....................  6,000            5.80%         $30.000           7/23/2006        113,200           286,900

John C. Hope, III.....................  6,000            5.80%         $30.000           7/23/2006        113,200           286,900


Named executive officers'
   assumed value gained as a
   percent of all shareholders' gains:
       Officers.......................                                                                   $792,400        $2,008,200
       Shareholders...................                                                               $338,689,000      $858,304,500
       Percent of gain pertaining to
         officers' options............                                                                       0.23%             0.23%
</TABLE>




                                       20

<PAGE>





III. OPTION EXERCISES AND YEAR-END VALUE TABLE

         Aggregated Option Exercises in 1996, and Year-End Option Value
<TABLE>
<CAPTION>

                                                                       Number of              Value of
                                                                 Securities Underlying       Unexercised
                                                                      Unexercised           In-the-Money
                                                                      Options at             Options at
                                                                  December 31, 1996      December 31, 1996
                                Shares Acquired       Value      ---------------------- ---------------------
Name                              on Exercise        Realized        All Exercisable        All Exercisable
- ------------------------------ ------------------ -------------- ---------------------- ---------------------
<S>                                         <C>          <C>                     <C>               <C>       
William L. Marks                            5,149        $54,500                 94,601            $1,064,300
R. King Milling                             3,000         31,750                 24,000               211,300
Kenneth A. Lawder, Jr.                          -              -                 38,850               521,700
Edward B. Grimball                              -              -                 40,400               556,000
John C. Hope, III                               -              -                 12,000                71,300
- ------------------------------
</TABLE>




                                       21

<PAGE>




                                PERFORMANCE GRAPH

     The  accompanying  graph  shows  the  comparative  total  economic  return,
including the  reinvestment of cash dividends  received and the effects of stock
price appreciation or depreciation,  of the common stock of the Company,  of all
U.S.  common stocks listed on the NASDAQ  system,  and of the bank stocks of the
KBW 50 Total Return Index, a proprietary  bank stock index of Keefe,  Bruyette &
Woods,  Inc., which tracks the returns of 50 large banking companies  throughout
the United States.


                 COMPARISON OF FIVE-YEAR CUMULATIVE TOTAL RETURN
                           (December 31, 1991 = 100)


                                    [GRAPH]

<TABLE>
<CAPTION>


                                                            Cumulative Total Return Index for the Year
                               -----------------------------------------------------------------------------------------------
                                   1991             1992             1993              1994             1995              1996
                               --------         --------         --------          --------         --------         ---------
<S>                                 <C>              <C>              <C>               <C>              <C>               <C> 
Whitney Holding
  Corporation Common
    Stock....................       100              193              280               274              403               473
KBW 50 Total Return
    Index ...................       100              127              134               128              204               289
NASDAQ Total Return
     Index (U.S.
      Companies)..........          100              116              134               131              185               227
</TABLE>


Company Plans

     The  Company's  executive  officers,   who  are  appointed  annually,   are
participants in the Executive  Compensation Plan,  Long-Term  Incentive Program,
Retirement  Plan and  Savings  Plus  Plan and may  elect to  participate  in the
Deferred  Compensation  Plan.  The  Executive  Compensation  Plan and  Long-Term
Incentive Program are described above under Executive Compensation.

     Retirement   Plan.   The   Louisiana   Bank,   in   1964,   established   a
noncontributory,  defined  benefit  retirement  plan.  The plan, as amended (the
"Retirement Plan"),  generally covers full-time employees of the Company and its
subsidiaries  who are at least 21 years of age and complete  certain  additional
eligibility requirements. In general, the monthly benefit

                                       22

<PAGE>



payable under the Retirement Plan at normal retirement age (age 65) is an amount
based on final  average  monthly  compensation  and years of  service  at normal
retirement  age,  reduced by a portion of the  monthly  Social  Security  amount
payable at that age.  Final average  monthly  compensation  (which  includes the
salaries and bonuses of executive officers set forth in the Summary Compensation
Table, but excludes the value of grants and awards under the Long-Term Incentive
Program and contributions by the Company or its subsidiaries to employee benefit
plans)  is  calculated  by  averaging  the  highest  successive  five  years  of
compensation  during the ten calendar years preceding  termination or retirement
date. Beginning in 1994, compensation in excess of $150,000 is disregarded. With
certain exceptions,  years of service includes all periods of continuous service
with the Company or its subsidiaries.  Benefits  under the  Retirement  Plan are
fully vested upon the  completion of a stated period of service.  The Retirement
Plan was most recently  amended and restated in 1995. The maximum annual benefit
payable under the Retirement Plan for employees who retire in 1996 is the lesser
of $120,000  (a  limitation  imposed by the  Internal  Revenue  Code) or 100% of
"average  compensation" (defined as the highest aggregate earnings averaged over
three consecutive years).

     In 1995, the Company  adopted a non-qualified  defined  benefit  retirement
plan,  known  as the  Retirement  Restoration  Plan  (the  "Restoration  Plan"),
effective as of January 1, 1995.  The  Restoration  Plan  provides to designated
executive  officers  benefits  which are computed  under the  Retirement  Plan's
formula but, without the restrictions imposed by certain specified provisions of
the Internal  Revenue Code.  Benefits under the Restoration  Plan are reduced by
amounts actually payable from the qualified Retirement Plan.

     The following  table shows the estimated  annual  benefit  payable from the
Retirement Plan upon  retirement at age 65 to persons in specified  compensation
and years of service classifications, computed on a straight life annuity basis,
including  an  estimate  of the amount  payable to any  person  designated  as a
participant  in the  Retirement  Restoration  Plan.  The table does not indicate
required  deductions  for  Social  Security  benefits.  Benefits  under both the
"Retirement  Plan" and "Retirement  Restoration Plan" are calculated taking into
consideration base salary and cash bonus earned by the Executive and exclude any
amounts  received  in the form of cash or stock  under the Long  Term  Incentive
Plan.
<TABLE>
<CAPTION>

                                     RETIREMENT PLAN TABLE

    Highest Successive                             Credited Years of Service
    Five-Year Average      --------------------------------------------------------------------------
       Remuneration                 15             20             25             30              35
- -------------------------- --------------------------------------------------------------------------
<S>                             <C>            <C>            <C>            <C>             <C>     
$  150,000                      $ 41,175       $ 54,900       $ 68,625       $ 82,350        $ 96,075
   175,000                        48,038         64,050         80,063         96,075         112,088
   200,000                        54,900         73,200         91,500        109,800         115,641
   300,000                        82,350        109,800        137,250        164,700         192,150
   400,000                       109,800        146,400        183,000        219,600         256,200
   500,000                       137,250        183,000        228,750        274,500         320,250
   600,000                       164,700        219,600        274,500        329,400         384,300
   700,000                       192,150        256,200        320,250        384,300         448,350
   800,000                       219,600        292,800        366,000        439,200         512,400
 1,000,000                       274,500        366,000        375,000        549,000         640,500
 1,200,000                       329,400        439,200        549,000        658,800         768,600

Messrs. Marks, Milling, Grimball, Lawder, and Hope had, respectively,  6, 12, 6,
5, and 2 years of service as of December 31, 1996.
</TABLE>

     Savings Plus Plan.  In  1952, the  Louisiana  Bank  established  the Thrift
Incentive Plan (a profit sharing plan)  which  permitted eligible employees with
two  years  of  service  to  become  noncontributory   participants.   The  last
contribution

                                       23

<PAGE>



made by the Louisiana Bank to the Thrift Incentive Plan was in 1988.

     The Thrift Incentive Plan was amended and restated in 1993, to, among other
things, comply with the provisions of the Tax Reform Act of 1986 and to activate
provisions  permitted  under  Section  401(k)  of  the  Internal  Revenue  Code.
Concurrently,  the Thrift  Incentive Plan was renamed the Savings Plus Plan. The
Savings Plus Plan generally provides that full-time  employees of the Company or
its  subsidiaries  who  have  completed  one  year  of  service  are eligible to
participate as of the first day of the following calendar quarter.  Participants
may elect to contribute up to 10% of salary, subject to certain limitations; the
Louisiana,  Florida  and  Alabama  Banks  match  up to the  first  3% of  salary
contributed  on a dollar  for  dollar  basis.  Participants  are  provided  with
investment  discretion over all  contributions  and may select from a variety of
investment  vehicles.  In 1996,  the Louisiana Bank  contributed  $4,500 each on
behalf of Messrs.  Marks,  Milling,  Grimball,  and Lawder; and the Alabama Bank
contributed $4,500 on behalf of Mr. Hope.

     Deferred   Compensation   Plan.   In  1993,   the  Company   established  a
non-qualified  deferred compensation plan. The Plan permits eligible officers to
annually elect to defer up to 25% of base salary and all or part of bonuses paid
under the  Executive  Compensation  Plan.  The Deferred  Compensation  Plan also
permits the deferral of any disallowed employee  contributions under the Savings
Plus Plan.  Participants  are  permitted to request that the Company  invest the
deferrals in a limited number of investment options.  Deferral elections must be
made  prior  to the  calendar  year in which  the  salary  or  bonus is  earned.
Distribution  under the Deferred  Compensation Plan must generally coincide with
the attainment of retirement age and may take the form of a lump-sum  payment or
a specified payment stream. Deferrals under this plan in 1996 for Messrs. Marks,
Milling,  Grimball,  Lawder,  and Hope were $0,  $0,  $44,523,  $0 and  $42,842,
respectively.


                              CERTAIN TRANSACTIONS

     The Company's  banking  subsidiaries  have made,  and expect to make in the
future,  loans in the  ordinary  course of business to directors  and  executive
officers  of the  Company,  members  of  their  immediate  families,  and  their
associates. Such loans have been made on substantially the same terms, including
interest rates and  collateral,  as those  prevailing at the time for comparable
transactions  with other  persons,  and did not involve more than normal risk of
collectibility or present other unfavorable features.

     Pan-American  Life  Insurance  Company,  of which John K.  Roberts,  Jr., a
director  of the  Company,  is  President  and  Chief  Executive  Officer  and a
director,  was paid  $472,997.14  during 1996 for insurance  premiums  providing
coverage  to and  administrative  services  rendered  to  the  Company  and  its
subsidiary Banks.

     The Company retained  Mr. Lippman  and  his  law  firm,  Lippman, Mahfouz &
Martin during 1996 and expects to retain Mr. Lippman and his firm during 1997.

     The Company has agreed to enter into an  employment  agreement  with Guy C.
Billups, Jr., a nominee for director, upon consummation of the Merchants Merger.
Pursuant to this agreement,  Mr. Billups would serve as Chairman of the Advisory
Board of a  Mississippi  national  bank  subsidiary of the Company that has been
formed to effect the  Merchants  Merger.  The  agreement  has a  two-year  term,
subject to renewal for one  additional  year at the option of Mr.  Billups,  and
would  provide a base  salary to Mr.  Billups  of  $100,000  in the first  year,
$50,000 in the second year and $25,000 in the third  year,  with annual  bonuses
and stock options to be at the sole  discretion  of the  Company's  Compensation
Committee.  The  agreement  would also require the Company to assume the premium
payment  obligations  (currently  $44,000 per year in the  aggregate)  under the
three  split-dollar  life insurance  policies  insuring the life of Mr. Billups.
Under the terms of the Merchants Agreement, the Company will appoint Mr. Billups
as a director of the Louisiana Bank upon consumation of the Merchants Merger.

     The Company has also agreed to enter into  employment  agreements  with Mr.
Billups' sons, Guy C. Billups, III and Walter Billups, upon  consummation of the
Merchants  Merger,  whereby  they  would  receive  certain  guaranteed  terms of
continued employment and other benefits, including guaranteed salary amounts and
increases.  Such  salary  amounts  are  substantially  equivalent  to the salary
amounts  received by persons  holding  similar  positions at the Company's other
non- Louisiana banking  subsidiaries.  These agreements and that of Mr. Billups,
Jr. provide for severance  benefits in an amount equal to one year's salary upon
termination  of  employment  under certain  circumstances  following a change in
control of the Company.


                                       24

<PAGE>




                COMPLIANCE WITH SECTION 16(a) OF THE EXCHANGE ACT

     Because the Company is a public  company,  its officers,  directors and 10%
beneficial  shareholders  are required to file with the  Securities and Exchange
Commission  initial  reports  of  ownership  and  reports  of  changes  in their
ownership of the Company's  stock.  Based upon its review of copies of forms and
related  documents  furnished  to the  Company,  management  believes  that  all
required filings by all such persons were timely made during 1996.


                                   ACCOUNTANTS

     The  shareholders  will be asked to ratify the Board's  selection of Arthur
Andersen LLP as independent public accountants to audit the books of the Company
and its  subsidiaries  for 1997.  The firm has served as the Company's  auditors
since 1964. Representatives of Arthur Andersen LLP are expected to be present at
the Annual  Meeting,  with the  opportunity to make any statement they desire at
that time,  and will be available to respond to  appropriate  questions.  If the
selection  is  not  ratified   (abstentions   and  brokers   non-votes  will  be
disregarded), the appointment of other auditors will be considered by the Board.


                              SHAREHOLDER PROPOSALS

     In order for proposals of  shareholders  to be considered  for inclusion in
the proxy statement and proxy for the 1998 Annual Meeting of Shareholders,  such
proposals must be received at the Company's  principal executive office no later
than November 15, 1997.


                                  OTHER MATTERS

     The  matters  to be acted on at the  Annual  Meeting  are set  forth in the
accompanying  Notice.  The Company knows of no other business to be presented at
the meeting, but if other matters requiring a vote are properly presented at the
meeting or any  adjournments  thereof,  proxy  holders will vote or abstain from
voting thereon in accordance with their best judgment.

                                             By order of the Board of Directors.


                                             William L. Marks,
                                             Chairman



                                       25

<PAGE>





                                    EXHIBIT A















                           WHITNEY HOLDING CORPORATION


                          1997 LONG-TERM INCENTIVE PLAN







                       [WHITNEY HOLDING CORPORATION LOGO]




<PAGE>



                           WHITNEY HOLDING CORPORATION

                          1997 LONG-TERM INCENTIVE PLAN

                                TABLE OF CONTENTS

SECTION                                                                     PAGE
- -------                                                                     ----

SECTION 1 - PURPOSE........................................................  A-1

SECTION 2 - DEFINITIONS....................................................  A-1

SECTION 3 - ADMINISTRATION.................................................  A-3
     Composition  .........................................................  A-3
     Power and Authority...................................................  A-3
     Delegation   .........................................................  A-3
     Hold Harmless.........................................................  A-3

SECTION 4 - ELIGIBILITY....................................................  A-4

SECTION 5 - SHARES SUBJECT TO THE PLAN AND MAXIMUM AWARDS..................  A-4
     Number of Shares......................................................  A-4
     Type of Common Stock..................................................  A-4
     Cancellation .........................................................  A-4
     Maximum Awards........................................................  A-4

SECTION 6 - STOCK OPTIONS..................................................  A-4
     Special Definition....................................................  A-4
     General Provisions....................................................  A-5
     Incentive Stock Options...............................................  A-5
     Dividend Equivalents..................................................  A-5
     Manner of Exercise....................................................  A-5
     Equity Maintenance....................................................  A-6
     Rights as Stockholder.................................................  A-6

SECTION 7 - RESTRICTED STOCK...............................................  A-6
     Special Definition....................................................  A-6
     General Provisions....................................................  A-6
     Enforcement of Restrictions...........................................  A-7
     Lapse of Restrictions.................................................  A-7
     Shareholder Rights....................................................  A-7

SECTION 8 - PERFORMANCE SHARES.............................................  A-7
     Special Definition....................................................  A-7
     General Provisions....................................................  A-7
     Satisfaction of Performance Objectives................................  A-8
     Not a Stockholder.....................................................  A-8
     No Adjustments........................................................  A-8
     Dividend Equivalent Payments..........................................  A-8

SECTION 9 - PHANTOM SHARES.................................................  A-8
     Special Definition....................................................  A-8
     Grants       .........................................................  A-8
     Phantom Share Account.................................................  A-8

                                        i

<PAGE>



     Distribution from Phantom Share Account...............................  A-9
     Not a Stockholder.....................................................  A-9

SECTION 10 - STOCK APPRECIATION RIGHTS.....................................  A-9
     Special Definition....................................................  A-9
     General Provisions....................................................  A-9
     Exercise     .........................................................  A-9
     Payment      ......................................................... A-10

SECTION 11 - GENERAL....................................................... A-10
     Adoption and Effective Date........................................... A-10
     Duration     ......................................................... A-10
     Transferability of Incentives......................................... A-10
     Effect of Termination of Employment................................... A-11
     Additional Legal Requirements......................................... A-11
     Adjustment   ......................................................... A-11
     Written Agreements.................................................... A-11
     Withholding  ......................................................... A-11
     No Continued Employment............................................... A-12
     Amendment and Termination of the Plan................................. A-12
     Immediate Acceleration of Incentives.................................. A-12
     Governing Law......................................................... A-12
     Compliance with Section 162(m) of the Code............................ A-12
     Other Benefits........................................................ A-12
     Deferral     ......................................................... A-12



                                       ii

<PAGE>



                           WHITNEY HOLDING CORPORATION

                          1997 LONG-TERM INCENTIVE PLAN


     Whitney Holding Corporation, a corporation organized and existing under the
laws of the State of Louisiana (the "Corporation"),  hereby establishes the 1997
Long-Term  Incentive  Plan (the  "Plan").  The Plan is  intended  to replace the
Whitney  Holding  Corporation   Long-Term  Incentive  Program  which  was  first
effective as of April 22, 1992.

                                    SECTION 1
                                     PURPOSE

     The Plan is  established  to optimize the  profitability  and growth of the
Corporation through the use of compensation  incentives which link the interests
of executives and other key employees with the interests of the  Corporation and
its  shareholders.  The Plan is further  intended to provide  flexibility to the
Corporation in connection  with its  compensation  practices and policies and to
attract,  retain  and  motivate  officers,  executives  and other key  employees
through  the grant of  nonqualified  stock  options,  incentive  options,  stock
appreciation rights,  restricted stock, and performance shares and units, all as
more fully set forth below.

                                    SECTION 2
                                   DEFINITIONS

     2.1   "Act" means the Securities Exchange Act of 1934, as amended,  and any
rule, regulation or interpretation promulgated thereunder.

     2.2   "Board of Directors" means the Board of Directors of the Corporation.

     2.3   "Change in Control" means and shall be deemed to occur if:

           a.   Any "person," including  any  "group,"  determined in accordance
                with Section 13(d)(3) of the Act, other than an employee benefit
                plan maintained by the  Corporation or a Subsidiary, becomes the
                beneficial owner, directly or indirectly, of securities  of  the
                Corporation  representing  20%  or  more  of the combined voting
                power of the Corporation's then outstanding  securities, without
                the  approval,  recommendation,  or  support  of  the  Board  of
                Directors of the Corporation as constituted immediately prior to
                such acquisition;

           b.   The    Federal  Deposit  Insurance  Corporation  or  any   other
                regulatory  agency  negotiates  and  implements  a plan  for the
                merger,  transfer  of  assets  and  liabilities,  reorganization
                and/or liquidation of Whitney National Bank;

           c.   The  shareholders  of the Corporation  approve a reorganization,
                merger  or  consolidation  of  the  Corporation  with respect to
                which  the  individuals and entities who were beneficial  owners
                of  Common  Stock of the Corporation  immediately  prior to such
                reorganization,   merger or  consolidation  do  not beneficially
                own,  directly  or   indirectly,  more  than  80%  of  the  then
                outstanding  common  stock or then outstanding voting securities
                entitled  to  vote  generally  in election of  directors  of the
                company   resulting   from   such   reorganization,   merger  or
                consolidation.

           d.   A  change  in  the  members  of the  Board of  Directors  of the
                Corporation  which  results  in  the  exclusion of a majority of
                the "continuing  board." For  this purpose, the term "continuing
                board"  means  the  members  of  the Board of  Directors  of the
                Corporation,  determined  as  of the effective date of this Plan
                and subsequent  members  of  such board who are elected by or on
                the  recommendation  of  a majority of such "continuing  board";
                or

           e.   The sale  of  substantially  all  of  the stock or the assets of
                Whitney  National  Bank  by the  Corporation  (or  any successor
                corporation thereto).

                                       A-1

<PAGE>



     2.4   "Code" means the Internal Revenue Code of 1986, as amended.

     2.5   "Common Stock" means  no  par value voting common stock issued by the
Corporation.

     2.6   "Committee"  means the persons appointed in accordance with Section 3
of the Plan.

     2.7   "Corporation" means Whitney Holding Corporation.

     2.8   "Covered  Employee"  means a Participant  who is one of the  group of
"covered  employees"  within the  meaning of Section  162(m) of the Code and the
regulations  promulgated  thereunder,  determined  as of the  date on  which  an
Incentive hereunder is granted, exercised, or vests, as the case may be.

     2.9   "Employee"  means a common law employee of the Corporation and/or its
Subsidiaries, determined in accordance with the Corporation's standard personnel
policies and practices.

     2.10  "Fair  Market  Value"  means  the mean  of  the closing bid and asked
prices of  Common  Stock as  quoted on the National  Association  of  Securities
Dealers Automated Quotation System (NASDAQ) national market or other exchange on
which Common Stock is regularly  traded on the date of the grant or the exercise
of an  Incentive  or  the  lapse of  restrictions  applicable  to  an  Incentive
granted  hereunder,  as  the case  may  be. If no Common Stock is traded on such
date,  then Fair Market  Value shall be  the  mean  of the closing bid and asked
prices  on  the  date  Common  Stock  last traded on such system or exchange. If
Common Stock is not regularly traded,  then Fair Market Value shall be the value
of Common  Stock  determined  by  the  Committee  in accordance  with  generally
accepted  methods of valuation.

     2.11  "Incentive"  means a right to  purchase  or receive  shares of Common
Stock,  monetary  payments or both in accordance with the terms of this Plan. An
Incentive  may be  granted  in the  form of  stock  options,  restricted  stock,
performance  shares,  phantom shares,  stock  appreciation  rights (SARs) or any
combination thereof.

     2.12  "Insider"  means an  individual  who is an  officer,  director or 10%
beneficial owner of any class of the Corporation's equity securities  registered
under Section 12 of the Act, as more fully defined in Section 16 of the Act.

     2.13  "Participant"  means  an  Employee  who  is granted  or  awarded   an
Incentive under this Plan.

     2.14  "Performance-Based  Compensation"  means the  Incentives  granted  or
awarded  hereunder  which are intended to comply with the  provisions of Section
162(m)(4) of the Code.

     2.15  "Performance  Measure"  means  the  performance  goals  used  for the
purposes of the grant of Incentives  hereunder  which are intended to constitute
Performance-Based Compensation.  Performance Measures shall be designated by the
Committee, at the time of grant, from among the following alternatives:

           a.   The return on average shareholders' equity of the Corporation;

           b.   The return on average assets of the Corporation;

           c.   The net income of the Corporation;

           d.   The earnings per share of the Corporation;

           e.   The total shareholder return of the Corporation;

           f.   The  market  share  of  the  Corporation or a Subsidiary or unit
                thereof; and/or

           g.   Such  other  criteria as may be established by the Committee, in
                writing, consistent with the provisions of Section 162(m) of the
                Code.

                                       A-2

<PAGE>



Performance objectives may relate to the Corporation,  a Subsidiary, a division,
department or unit of the  Corporation or any  Subsidiary or any  Participant or
group of Participants.

     2.16  "Plan"  means  this 1997 Long-Term Incentive Plan, as the same may be
amended from time to time.

     2.17  "Subsidiary"  means any  corporation of which the  Corporation  owns,
directly or indirectly,  more than 50% of the total combined voting power of all
classes of stock.

     2.18   Other  Definitions.   The  terms  "stock option"  and  "option"  are
defined in Section 6.1 hereof;  the  terms  "nonemployee  director" and "outside
director" are  defined  in Section  3.1  hereof;  the term  "nonqualified  stock
option" is designated in Section 3.2 hereof;  the term "incentive  stock option"
is defined in Section 6.1  hereof;  the  term  "restricted  stock" is defined in
Section 7.1  hereof;  the  term  "performance  share" is  defined in Section 8.1
hereof; the term "phantom  share" is defined in  Section  9.1  hereof;  the term
"phantom  share  account" is  defined  in  Section  9.3 hereof; the terms "stock
appreciation right" and "SAR"  are  defined in  Section  10.1  hereof;  the term
"exercise  date" is defined in Section 10.3 hereof; the term  "cause" is defined
in  Section  11.4 hereof; the  term "effective date" is  defined in Section 11.1
hereof.

                                    SECTION 3
                                 ADMINISTRATION

     3.1   Composition. The Plan  shall be administered by a committee appointed
by the  Board  of  Directors,  which committee shall consist  of  at  least  two
"non-employee directors" who are also "outside directors." For this purpose, the
term "non-employee director" shall have the meaning ascribed to it in Rule 16b-3
promulgated under the Act or a successor  thereto.  The term "outside  director"
shall have the meaning ascribed to it in Section 162(m) of the Code.

     3.2   Power and Authority. The Committee shall have the discretionary power
and authority to award Incentives under the Plan, including determination of the
terms and  conditions  thereof,  to construe and interpret the provisions of the
Plan and any form or agreement  related  thereto,  to establish and adopt rules,
regulations,  and  procedures  relating to the Plan and to interpret,  apply and
construe  such  rules,   regulations  and  procedures  and  to  make  any  other
determination   which  it  believes   necessary  or  advisable  for  the  proper
administration of the Plan.

     Decisions,  interpretations and actions of the Committee concerning matters
related  to the Plan  shall be final  and  conclusive  on the  Corporation,  its
Subsidiaries and stockholders and Participants and beneficiaries  hereunder. The
Committee's determinations under the Plan need not be uniform, and the Committee
may make  determinations  selectively  among the Participants who receive or are
eligible to receive  Incentives,  whether or not such Participants are similarly
situated.

     3.3   Delegation.  With respect to any Participant who is not an Insider or
Covered  Employee,  the Committee may delegate to the Chief Executive Officer of
the Corporation the power and authority to designate Participants  hereunder, to
determine   the  size  and  type  of  any  Incentive  to  be  received  by  such
Participants,  and to  determine  or  modify  performance  objectives  for  such
Participants, subject to ratification by the Committee.

     3.4   Hold Harmless.  The Corporation shall indemnify and hold harmless the
members of the Committee and individuals, including Employees of the Corporation
or a Subsidiary,  performing  services on behalf of the  Committee,  against any
liability,  cost or  expense  arising as a result of any claim  asserted  by any
person  or  entity  under the laws of any  state or of the  United  States  with
respect to any action or failure to act of such individuals  taken in connection
with the Plan,  except claims or  liabilities  arising on account of the willful
misconduct or bad faith of any such individual.

                                    SECTION 4
                                   ELIGIBILITY

     Employees  of the  Corporation  and its  Subsidiaries,  including,  but not
limited  to, all  executive  and senior  officers,  shall be eligible to receive
Incentives under this Plan, when designated by the Committee. Employees may be

                                       A-3

<PAGE>



designated for  participation hereunder individually or by groups or categories,
in the discretion of the Committee.

                                    SECTION 5
                  SHARES SUBJECT TO THE PLAN AND MAXIMUM AWARDS

     5.1   Number of Shares.  Subject to adjustment as provided in Section  11.6
hereof,  the number of shares of Common Stock which may be issued under the Plan
shall not exceed 7% of the total  number of shares of Common  Stock which may be
issued and outstanding,  from time to time. Such amount includes shares reserved
for issuance under the Whitney Holding  Corporation  Long-Term Incentive Program
not previously subject to grant or award under that program.

     Except as provided in this  Section 5, the number of shares  available  for
grant,  transfer  or  issuance  under the Plan shall be reduced by the number of
shares actually granted, transferred or issued hereunder, from time to time.

     5.2   Type of Common Stock.  Common  Stock  issued  in  connection with the
grant or award of an Incentive hereunder may be authorized  and unissued  shares
or issued shares held as treasury shares or open market shares.

     5.3   Cancellation.  Shares of Common Stock covered by Incentives which are
not earned or which are cancelled,  forfeited,  terminated, expired or otherwise
lapsed for any reason and  options or stock  appreciation  rights  which  expire
unexercised,  are  cancelled or forfeited or which are exchanged for other forms
of options or  Incentives  hereunder,  shall again be available  for grant as an
Incentive under the Plan, to the extent  permitted under Rule 16b-3  promulgated
under the Act or any successor thereto.

     5.4   Maximum Awards.  Notwithstanding  any  provision  of  the Plan to the
contrary, the following limitations shall apply to Incentives awarded hereunder:

           a.   In any  calendar  year,  the maximum number  of shares of Common
                Stock that may be granted or otherwise  awarded in the form of a
                nonqualified  option  or  SAR  hereunder to a single Participant
                shall be 100,000 shares.

           b.   In any  calendar  year, the maximum amount payable to any single
                Participant  in  the  form of cash with  respect  to  Incentives
                granted or awarded hereunder shall be 300% of the  Participant's
                base or regular compensation with  respect to that year, and the
                maximum payable to any single  Participant in the form of Common
                Stock  with  respect  to Incentives granted or awarded hereunder
                shall be 2% of the total number of shares of Common Stock issued
                and outstanding, from time to time.

                                    SECTION 6
                                  STOCK OPTIONS

     6.1   Special Definition. The term "stock option" or "option" means a right
to purchase shares of Common Stock from the  Corporation.  Stock options granted
hereunder  may be  nonqualified  stock  options or incentive  stock  options.  A
"nonqualified stock option" is an option which is designated as nonqualified and
is not  intended  to meet  the  requirements  of  Section  422 of the  Code;  an
"incentive  stock  option" is an option which is designated as such and which is
intended to comply with the requirements  imposed under Section 422 of the Code.
All stock  options shall comply with the  provisions of Section 6.2 hereof,  and
incentive stock options shall comply with the provisions of Section 6.3 hereof.

     6.2   General Provisions.  All  stock options granted under this Plan shall
be granted by the Committee, in its discretion, subject to the following general
terms and conditions:

           a.   The number of shares  of Common Stock subject to an option shall
                be determined by the Committee at the time of grant.

           b.   The option  price  per  share shall not be less than Fair Market
                Value as of the date of grant.

                                       A-4

<PAGE>



           c.   Subject to  earlier  termination  as  provided  in  Section 10.4
                hereof, the term of each stock option shall be determined by the
                Committee.

           d.   Each  stock option  shall be  exercisable  at such time or times
                during  its  term  as   may  be  determined  by  the  Committee;
                provided,  however,  that no option  shall  be exercisable later
                than  10  years  after the date of grant and no option  shall be
                exercisable  earlier  than six months and one day after the date
                of grant.

Stock  options  granted  hereunder  shall be  evidenced  by a written  agreement
between the Committee and each affected  Participant.  Any such agreement  shall
identify  the  grant  of  the  option  as  an  incentive  stock  option  or as a
nonqualified stock option.

     6.3   Incentive Stock Options.  In  addition  to the  provisions of Section
6.2 hereof, each incentive stock option shall be subject to the following:

           a.   The  aggregate  Fair Market Value (determined as of the time the
                option is  granted)  of the shares of Common  Stock with respect
                to  which  incentive stock options are exercisable for the first
                time  by  any  Participant  during any calendar  year (under all
                plans  of  the Corporation),  shall not exceed $100,000.  If and
                to  the  extent   Fair   Market  Value  exceeds  $100,000,   the
                incentive stock option shall be treated as a nonstatutory  stock
                option.

           b.   Incentive stock options must be granted within 10 years from the
                date on which this Plan is adopted.

           c.   Unless  sooner  exercised,  all  incentive  stock  options shall
                expire no later than 10 years after the date of grant.

           d.   Incentive stock options granted to a Participant hereunder shall
                be  exercisable  during  his  or  her  lifetime  only  by   such
                Participant.

           e.   No incentive  stock  option  shall be granted to any Participant
                who  at  the time such  option is granted  would own (within the
                meaning  of  Section 422 of the Code) stock possessing more than
                10% of  the  total combined voting power of all classes of stock
                of  the  Corporation,  determined  in  accordance  with  Section
                422(b)(6) of the Code.

           f.   No incentive  stock  option  shall be granted to any Participant
                who  is  not  an employee (within the meaning of Section 3401 of
                the Code) of  the  Corporation  or its  Subsidiaries  during the
                period described under Section 422(a)(2) of the Code.

Any certificate or agreement  evidencing an incentive stock option granted under
the Plan  shall  contain  such  other  provisions  as the  Committee  shall deem
advisable, but shall in all events be consistent with and contain all provisions
required  in order to qualify  the  options as  incentive  stock  options  under
Section 422 of the Code.

     6.4   Dividend Equivalents.  The Committee,  in its  discretion,  may grant
dividend  equivalents in connection with an option granted  hereunder.  Dividend
equivalents  may be granted in cash or in the form of Common  Stock and shall be
subject to such  additional  terms and conditions as the Committee,  in its sole
discretion, deems appropriate.

     6.5   Manner of Exercise.  A stock option may be exercised,  in whole or in
part, by providing  written  notice to the  Committee,  specifying the number of
shares of Common  Stock to be purchased  and  accompanied  by the full  purchase
price for such shares.

     The option price shall be payable to the Corporation in the form of cash or
an equivalent,  if permitted  under the terms and  conditions  applicable to the
option,  by delivery of previously  acquired  shares of Common Stock held by the
Participant, or in such other manner as may be authorized, from time to time, by
the Committee. Common Stock tendered to the Corporation in payment of the option
price shall be valued at its Fair Market Value at the date of

                                       A-5

<PAGE>



exercise and shall be held by the  Participant  for at least six months prior to
tender. For this purpose,  the holding period of shares of Common Stock acquired
upon the exercise of a stock option which are then tendered in  consideration of
the  option  price  shall be  measured  from the date on which  the  option  was
granted.

     A Participant or group of Participants  may exercise stock options and sell
the shares of Common Stock acquired  thereby  pursuant to a brokerage or similar
arrangement  and use the  proceeds  of any such sale as payment of the  purchase
price of the shares.

     As soon as  practicable  after  the  receipt  of  written  notification  or
exercise and payment of the option price in full, the Committee  shall cause the
Corporation to deliver to the Participant, registered in the Participant's name,
certificates representing shares of Common Stock in the appropriate amount.

     6.6   Equity  Maintenance.  If a  Participant, while  an  Employee  of  the
Corporation  or a  Subsidiary,  pays the option price by delivery of  previously
owned shares of Common Stock,  the Committee,  in its  discretion,  may grant to
such Participant an additional option to purchase the number of shares of Common
Stock delivered by the Participant to pay the option price.  Any such additional
option  granted by the  Committee  shall be  exercisable  at Fair  Market  Value
determined as of the date on which such additional option is granted.

     6.7   Rights as Stockholder.  Prior  to  the  issuance  of shares of Common
Stock upon the exercise of a stock option, a Participant shall have no rights as
a stockholder with respect to the shares subject to such option.

                                    SECTION 7
                                RESTRICTED STOCK

     7.1   Special Definition.  The  term  "restricted  stock"  means  shares of
Common Stock which are sold or transferred by the  Corporation  to a Participant
at  a  price  which may  be  below  Fair Market  Value,  or for no payment,  but
subject to restrictions on sale or other transfer by the Participant.

     7.2   General Provisions.  The  Committee  may  grant  shares of restricted
stock, in its discretion, subject to the following terms and conditions:

           a.   The  number  of  shares  to  be  transferred  or  sold  by   the
                Corporation  to  a  Participant  as  restricted  stock  shall be
                determined by the Committee.

           b.   The  Committee  shall  determine  the price,  if  any, at  which
                shares  of  restricted  stock shall be sold, which may vary from
                time  to  time and which may be below the Fair  Market  Value of
                such shares as of the date of sale.

           c.   All  shares  of  restricted  stock  transferred  or  sold  to  a
                Participant   hereunder   shall   be   subject  to  such  terms,
                conditions  and  restrictions for  such period or periods as the
                Committee,  in  its   discretion,   may   determine  (including,
                without   limitation,   restrictions   on  transfer,  forfeiture
                provisions,  and  restrictions  based  upon  the  achievement of
                specified  performance  objectives   which   may  relate  to the
                Corporation, a Subsidiary,  any  unit, department or division of
                the  Corporation  or a Subsidiary or any Participant or group of
                Participants or Employees).

           d.   To the extent Restricted Stock granted hereunder is intended  to
                constitute Performance-Based Compensation, restrictions  imposed
                by  the  Committee   shall  consist  of   Performance  Measures.

Each  grant of  restricted  stock  hereunder  shall be  evidenced  by a  written
agreement between the Committee and each affected Participant.

     7.3   Enforcement  of  Restrictions.  In order to enforce any  restrictions
imposed by the Committee pursuant to Section 7.2 hereof a Participant  receiving
restricted  stock shall enter into an  agreement  with the  Corporation  setting
forth the  conditions  of the grant.  Each  certificate  issued with  respect to
restricted  shares  shall  bear  such  legends  as the  Committee,  in its  sole
discretion, shall deem necessary or appropriate.

                                       A-6

<PAGE>



     The  Committee,  in its  discretion,  may require that shares of restricted
stock  registered in the name of the  Participant be deposited,  together with a
stock power endorsed in blank, with the Corporation.

     7.4   Lapse  of  Restrictions.  At  the  end of any period during which the
shares of restricted stock are subject to forfeiture or restriction on transfer,
such  restrictions  shall  lapse  and a  certificate  representing the number of
shares of Common  Stock  with  respect  to which the  restrictions  have  lapsed
shall  be  delivered  to  the Participant free of restriction,  except as may be
imposed by applicable law or as provided herein.

     7.5   Shareholder Rights.  Subject  to  any  restrictions  or   limitations
imposed by the Committee, each Participant receiving  restricted stock hereunder
shall have  the full voting rights of a stockholder  with respect to such shares
during any period in which the shares are subject to forfeiture  or  restriction
on transfer.

     During  any  period of  restriction  hereunder,  dividends  paid in cash or
property with respect to the underlying shares of restricted stock shall be paid
to the  Participant  currently,  accrued  by  the  Corporation  as a  contingent
obligation or converted to additional  shares of stock, in the discretion of the
Committee.  Notwithstanding the foregoing, if the grant of such restricted stock
is intended to comply with the  Performance-Based  Exception,  the Committee may
impose  such  additional  limitations  on the  receipt of  dividends  or similar
payments as the Committee deems necessary to ensure that such shares continue to
satisfy such exception.

                                    SECTION 8
                               PERFORMANCE SHARES

     8.1   Special  Definition.  The term "performance share" means the right to
receive or purchase  (at a price which may be below Fair  Market  Value)  Common
Stock upon the completion of certain performance objectives.

     8.2   General Provisions.  The  Committee  may grant performance shares, in
its discretion, subject to the following terms and conditions:

           a.   The  number  of  shares  granted  to  a  Participant  shall   be
                determined by the Committee.

           b.   Each    performance   share  shall  be  subject  to  performance
                objectives   established    by    the   Committee.   Performance
                objectives  may  relate  to the  Corporation,  a  Subsidiary,  a
                division,    department   or  unit  of  the   Corporation  or  a
                Subsidiary  or  any Participant or group of  Participants.  Such
                performance  objectives  shall  be  achieved  during  the period
                designated by the Committee.

           c.   All  performance  shares  shall  be  subject  to such additional
                restrictions for such period or periods as the Committee, in its
                discretion, may determine.

           d.   The  Committee,  in  its  discretion,  may  establish a purchase
                price for  the  acquisition  of  shares of Common Stock upon the
                completion  of  the performance objectives,  if any, which price
                may be below Fair Market Value.

           e.   To the extent performance shares granted hereunder are  intended
                to constitute Performance-Based Compensation,  the   performance
                objectives  designated  by   the   Committee  shall  consist  of
                Performance Measures.

Each grant of  performance  shares  shall be  evidenced  by a written  agreement
between the Committee and each affected Participant.

     8.3   Satisfaction  of  Performance   Objectives.   If    the   performance
objectives designated by the Committee are  achieved, each affected  Participant
shall be paid in the manner designated by the  Committee.  Payment shall be made
in the form of (a) the  number of shares of  Common  Stock  equal to the  number
of performance  shares  initially  granted  to that  Participant,  (b) the right
to purchase Common Stock at a price designated by the Committee, which price may
be below  Fair  Market  Value,  (c)  a cash payment  of the Fair Market Value of
Common Stock in an amount  equal to the  number of  performance  shares  granted
to the Participant, or (d) a combination thereof.

                                       A-7

<PAGE>



     If such  objectives  are not  satisfied due to  circumstances  that, in the
determination  of the Committee,  are outside the control of the  Corporation or
the Participant,  the Committee,  in its discretion,  may provide for payment in
full of the Incentive,  lesser payment or cancellation;  provided, however, that
with respect to Performance-Based  Compensation, the exercise of such discretion
shall be  subject  to and  consistent  with the  limitations  set  forth in Code
Section 162(m).

     8.4   Not a Stockholder.  The award of performance shares shall not entitle
a Participant  to exercise the rights of a  stockholder of the Corporation  with
respect  to such  shares,  until the  transfer  of shares of Common  Stock  with
respect to such award.

     8.5   No  Adjustments.  No adjustment shall be made in  performance  shares
awarded to account for cash dividends paid or other rights issued to the holders
of Common Stock prior to the end of any period with respect to which performance
objectives are applicable.

     8.6   Dividend Equivalent Payments.  The  Committee, in its discretion, may
award to a Participant granted performance  shares hereunder dividend equivalent
payments or similar rights.  If so granted, an adjustment  shall be  made in the
number of performance shares.

                                    SECTION 9
                                 PHANTOM SHARES

     9.1   Special Definition.  The term "phantom  share"  means  a  bookkeeping
entry to the credit of a Participant which represents a share of Common Stock.

     9.2   Grants.  Phantom  shares  shall  be  granted in the discretion of the
Committee, subject to the following terms and conditions.

           a.   The number of  phantom  shares granted to a Participant shall be
                determined by the Committee.

           b.   The price  for  such shares,  if any, shall be determined by the
                Committee  and  may be less than the fair market value of Common
                Stock at the time of grant.

           c.   Phantom  shares  shall  be subject to such restrictions for such
                time or times as the Committee shall determine.

Grants of phantom shares shall be evidenced by a written  agreement  between the
Committee and each affected Participant.

     9.3   Phantom Share Account. Phantom  shares granted to a Participant shall
be credited  to "a phantom share account" established  and  maintained  for such
Participant on the books and records of the Corporation. Such account shall be a
bookkeeping  entry only and shall not require the  Corporation or any Subsidiary
to  segregate or otherwise  earmark  assets.  No shares of Common Stock shall be
issued or  issuable at the time a phantom  share is credited to a  Participant's
phantom share account.

     An  amount  equal  to  dividends  payable  with  respect  to  Common  Stock
represented  by the credit of phantom  shares to a  Participant's  phantom share
account shall be credited to such account.  Any stock  dividend,  stock split or
other recapitalization shall be reflected in the credits made to a Participant's
phantom  share  account.  Notwithstanding  the  foregoing,  if the grant of such
phantom  shares is intended to constitute  Performance-Based  Compensation,  the
Committee may impose such additional  limitations on the receipt of dividends or
similar payments as the Committee deems necessary to ensure  compliance with the
restrictions imposed under Section 162(m) of the Code.

     9.4   Distribution from Phantom Share Account.  All  phantom shares granted
to  a  Participant  shall  be  distributable  in  accordance  with the terms and
conditions  imposed  by  the  Committee.  When  any  such  share  is  or becomes
distributable,  the  affected   Participant  shall  be  entitled  to  receive  a
distribution  from  the  Corporation  in such form (which may include  shares of
Common Stock,  cash or a combination thereof) as the Committee shall determine.

                                       A-8

<PAGE>





     9.5   Not a Stockholder.  The  credit  of  phantom  shares to a Participant
shall not entitle such Participant to  exercise  the rights  of a stockholder of
the Corporation,  until  the  issuance of shares of Common Stock with respect to
such credit.

                                   SECTION 10
                            STOCK APPRECIATION RIGHTS

     10.1  Special Definition.  The  term  "stock appreciation right"  or  "SAR"
means a right to receive, without payment, shares  of  Common  Stock,  cash or a
combination  thereof,  determined  in  accordance  with the  provisions  of this
Section 10. Stock appreciation  rights granted hereunder may relate to an option
granted  under the Plan  (whether  an  outstanding  option or an option  granted
contemporaneous  with the  SAR) or  stock  appreciation  rights  may be  granted
separately, without regard to any other Incentive.

     10.2  General Provisions.  All stock  appreciation rights  shall be granted
by the Committee, in its discretion,  subject to the following general terms and
conditions:

           a.   Each  SAR   granted  hereunder  shall  relate  to the  number of
                shares  of  Common Stock  determined  by the  Committee.  Unless
                otherwise  provided  by  the  Committee,  if a SAR is granted in
                tandem  with  an option, the number of shares of Common Stock to
                which  the  SAR relates shall be reduced in the same  proportion
                that  the  option  related to the SAR is exercised or the option
                shall  be  reduced  in  the   same  proportion  that  the SAR is
                exercised, as the case may be.

           b.   Subject  to  earlier  termination  as  provided  in Section 11.4
                hereof,  the  term  of  each  SAR  shall  be  determined  by the
                Committee.

           c.   Each SAR granted hereunder  shall be exercisable at such time or
                times  during  its  term  as may be determined by the Committee;
                provided, however, that no SAR  shall  be exercisable later than
                10 years  after  the date of grant. Unless otherwise provided by
                the Committee,  each SAR granted in tandem with an  option shall
                be exercisable  at such times, to the extent and upon such terms
                and  conditions  as  the  stock  option  to  which it relates is
                exercisable.

Stock  appreciation  rights  granted  hereunder  shall be evidenced by a written
agreement between the Committee and each affected Participant.

     10.3  Exercise.  A SAR may be  exercised,  in whole or in part,  by  giving
written notice to the Corporation, specifying the number of SARs that the holder
wishes to exercise.  The date that the Corporation  receives such written notice
shall be  referred  to herein as the  "exercise  date." The  Corporation  shall,
promptly  after  the  exercise  date,  deliver  to  the  exercising  Participant
certificates  for shares of Common Stock or cash or a combination  thereof in an
amount  determined in accordance  with Section 10.4 hereof;  provided,  however,
that  payment to an Insider  may be delayed for any period  necessary  to comply
with the requirements of the Act.

     10.4  Payment.  Subject  to  the  right of the Committee to deliver cash in
lieu of shares of Common Stock or for fractional shares, the number of shares of
Common  Stock  that  shall be  issuable  upon the  exercise  of an SAR  shall be
determined by dividing:

           a.   The  number  of  shares  of  Common Stock as to which the SAR is
                exercised, multiplied by the amount of  the appreciation in such
                shares; by

           b.   The Fair Market Value of a share of Common Stock on the exercise
                date.

For this  purpose,  "appreciation"  shall be the amount by which the Fair Market
Value of the  shares of Common  Stock  subject to the SAR on the  exercise  date
exceeds (a) in the case of a SAR related to a stock option,  the option price of
the shares of Common  Stock  subject to the option,  or (b) in the case of a SAR
granted alone, without reference

                                       A-9

<PAGE>



to a related stock  option,  an amount equal to the Fair Market Value of a share
of Common Stock on the date of grant.

                                   SECTION 11
                                     GENERAL

     11.1  Adoption and Effective Date. This Plan will become effective upon its
approval  by the  affirmative  vote of the  holders of a majority  of the Common
Stock of the  Corporation  at a meeting  of its  shareholders.  Unless  approved
within one year after the date of the Plan's  adoption by the Board of Directors
of the  Corporation,  the Plan shall not be effective for any purpose.  Prior to
the approval of the Plan by the shareholders of the  Corporation,  the Committee
may award  Incentives  hereunder,  but if such  approval is not  received in the
specified period, then such awards shall be void and of no effect.

     11.2  Duration.  The Plan shall  commence on its  effective  date and shall
remain in  effect,  subject to the right of the Board of  Directors  to amend or
terminate  the Plan  pursuant  to Section  11.10  hereof,  until all  Incentives
granted  under the Plan have been  satisfied by the issuance of shares of Common
Stock or terminated  and all  restrictions  imposed on shares of Common Stock in
connection with their issuance under the Plan have lapsed. No Incentive shall be
granted under the Plan after the 10th  anniversary of the date on which the Plan
is approved by the Corporation's stockholders.

     11.3  Transferability  of Incentives.  Except as expressly provided in this
Section  11.3,  no Incentive  granted  hereunder  may be  transferred,  pledged,
assigned, hypothecated,  alienated or otherwise encumbered or sold by the holder
thereof  whether by  operation of law or otherwise  and whether  voluntarily  or
involuntarily  (except in the event of the holder's death by will or the laws of
descent and distribution) and neither the Committee nor the Corporation shall be
required  to  recognize  any   attempted   assignment  of  such  rights  by  any
Participant. During a Participant's lifetime, an Incentive may be exercised only
by the Participant or by the Participant's guardian or legal representative.

     Notwithstanding the foregoing,  the Committee, in its sole discretion,  may
provide that any nonqualified  option,  restricted  stock,  performance share or
unit or SAR awarded  hereunder may be transferred by a Participant to members of
such  Participant's  immediate family,  any trust for the benefit of such family
members and/or  partnerships  whose partners are such family  members,  but such
transferees may not transfer such  Incentives to third parties.  For purposes of
this Section 11.3, the term "immediate  family" shall have the meaning  ascribed
to such term in Rule 16a-1(e) promulgated under the Act.

     Each transferee shall be subject to the terms and conditions  applicable to
the Incentive prior to such transfer and, prior to any transfer hereunder,  each
such transferee and the related Participant shall enter into a written agreement
with the Committee acknowledging such terms and conditions,  including,  but not
limited to, the  conditions  with regard to the liability for payment of any and
all  taxes,  as  well  as any  other  restriction  determined  to be  reasonably
necessary by the  Committee.  To the extent the  Committee  determines  that any
transfer hereunder would result in the loss of the exemption provided under Rule
16b-3 of the Act or a similar provision, such transfer shall be deemed invalid.

     11.4  Effect of Termination of Employment.  In the event that a Participant
ceases to be an Employee of the Corporation or a Subsidiary on account of death,
disability, retirement or a voluntary or involuntary termination, other than for
cause (as defined below),  an Incentive may be exercised or shall expire at such
times  as may be  determined  by the  Committee;  provided,  however,  that  any
extension of the exercise  term shall not exceed the original  exercise  term of
the Incentive.

     If a  Participant's  employment  with the  Corporation  or a Subsidiary  is
terminated for "cause," all rights of such Participant under any Incentive shall
expire,  be terminated or forfeited,  upon receipt by such Participant of notice
of such termination. In the event of forfeiture, stock certificates representing
such restricted  stock shall be returned to the  Corporation.  For this purpose,
the term "cause" shall mean fraud,  misappropriation of or intentional  material
damage to the property or business of the  Corporation  or a  Subsidiary  or the
commission of a felony by a Participant.

     If a  Participant  ceases  to  be  an  Employee  of  the  Corporation  or a
Subsidiary for any reason and the Participant  then "competes" with the business
or operations of the Corporation or a Subsidiary, such Participant shall forfeit
any

                                      A-10

<PAGE>



stock options not yet exercised,  any restricted stock with respect to which the
restrictions have not yet lapsed and any credits to such  Participant's  phantom
share account. The Committee shall determine, in accordance with applicable law,
whether a Participant's  activity  constitutes  competition for purposes of this
Section 11.4

     11.5  Additional Legal  Requirements.  The obligation of the Corporation or
any of its  Subsidiaries  to deliver Common Stock to any  Participant  hereunder
shall be subject to all applicable laws, regulations, rules and approvals deemed
necessary or appropriate by the  Corporation.  Certificates for shares of Common
Stock issued  pursuant to this Plan may be legended as the Committee  shall deem
appropriate.

     11.6  Adjustment.   In   the  event  of  any   merger,   consolidation   or
reorganization  of the  Corporation  with any other  corporation or corporations
which does not  constitute a change in control within the meaning of Section 2.3
hereof,  there shall be substituted  for each of the shares of Common Stock then
subject to the Plan the  number and kind of shares of stock or other  securities
to which the holders of the shares of Common Stock will be entitled  pursuant to
the transaction.

     In  the  event  of  any  recapitalization,  stock  dividend,  stock  split,
combination  of shares or other  change in the number of shares of Common  Stock
then outstanding for which the Corporation does not receive  consideration,  the
number of shares of Common  Stock then  subject to the Plan shall be adjusted in
proportion to the change in outstanding  shares of Common Stock. In the event of
any such  substitution  or  adjustment,  the purchase  price of any option,  the
performance  objectives  applicable to any  Incentive,  and the shares of Common
Stock  issuable  pursuant  to any  Incentive  shall be  adjusted  to the  extent
necessary to prevent the dilution or enlargement of any right granted hereunder,
determined in the discretion of the Committee.

     11.7  Written Agreements.  The terms of each Incentive shall be stated in a
plan or  agreement  approved by the  Committee.  Neither the  Committee  nor the
Corporation  shall  be  required  to  grant  any  Incentive   hereunder  to  any
Participant,  unless such Participant  executes such agreements or provides such
representations as the Committee deems appropriate.

     11.8  Withholding. The  Corporation  shall  have the right to withhold from
any payment made  under  the Plan or to collect as a condition  of payment,  any
taxes required by law to be withheld.

     A Participant  required to pay to the  Corporation an amount required to be
withheld under  applicable  income tax laws in connection with a distribution of
Common Stock may satisfy this  obligation,  in whole or in part,  by electing to
have the  Corporation  withhold  from the  distribution  shares of Common  Stock
having a Fair Market  Value equal to the amount  required  to be  withheld.  The
value of the shares to be withheld  shall be based on the Fair  Market  Value on
the  date  that the  amount  of tax to be  withheld  shall  be  determined.  The
Committee  may  disapprove  of any such  election,  may suspend or terminate the
right to make  elections or may provide with respect to any  Incentive  that the
right to make elections  shall not apply.  Once  delivered to the Committee,  an
election shall be  irrevocable.  If a Participant  is an Insider,  then any such
election shall comply with such additional  restrictions as may be imposed under
Rule 16b-3 promulgated under the Act.

     11.9  No Continued Employment.  No  Participant  under  the Plan shall have
any right  to continue in the  employ of the Corporation or a Subsidiary for any
period of time or to any right to continue his or her present or  any other rate
of compensation on account of participation in the Plan.

     11.10 Amendment and  Termination of the Plan. The Board of Directors of the
Corporation  may  amend  or  discontinue  the  Plan  at any  time,  in its  sole
discretion;  provided,  however,  that no such amendment or discontinuance shall
materially change or impair,  without the consent of each affected  Participant,
an Incentive previously granted.

     11.11 Immediate  Acceleration of Incentives.  Notwithstanding any provision
in the Plan or in any  Incentive to the  contrary and subject to any  limitation
imposed with the Act, (a) the  restrictions  on all shares of  restricted  stock
awarded under the Plan shall  immediately  lapse,  (b) all  outstanding  options
shall become exercisable immediately,  (c) all credits to phantom share accounts
shall be immediately distributable,  and (d) all performance objectives or other
restrictions  on  Incentives  granted  under  the  Plan  shall be  deemed  to be
satisfied or lapsed and

                                      A-11

<PAGE>


payment made immediately, upon the occurrence of a Change in Control.

     11.12 Governing Law.  The  Plan  and  any Incentive  granted under the Plan
shall be governed by the laws of the State of Louisiana.

     11.13 Compliance with Section 162(m) of the Code.  Incentives  granted to a
Covered Employee  hereunder shall comply with the requirements of Section 162(m)
of the Code,  in addition to the terms and  conditions  of this Plan;  provided,
however,  that the Committee,  in its sole  discretion,  may determine that such
compliance  is not desired  with respect to any  specific  Incentive  granted or
awarded  hereunder.  In the event  Section  162(m) of the Code (or the rules and
regulations  promulgated  thereunder)  is modified,  the Committee may modify or
amend the terms of this Plan or any  Incentive  granted  hereunder to the extent
the Committee deems necessary or appropriate to comply with such section.

     11.14 Other Benefits.  Incentives  granted to a Participant under the terms
of  the  Plan  shall  not  impair  or   otherwise   reduce  such   Participant's
compensation,  life insurance or other benefits  provided by the  Corporation or
its Subsidiaries;  provided,  however, that the value of Incentives shall not be
treated as  compensation  for purposes of  computing  the value or amount of any
such benefit.

     11.15 Deferral.  If permitted by the Committee,  a Participant may elect to
enter into a written  agreement with the Corporation  providing for the deferral
of any form of payment hereunder  (whether in the form of cash or Common Stock),
subject to such terms and conditions as the Committee may deem appropriate.

     THIS  PLAN  was  adopted  by the  Board of  Directors  of  Whitney  Holding
Corporation  on February  26, 1997,  to be  effective as of the time  determined
under Section 11.1 hereof.

                             WHITNEY HOLDING CORPORATION


                             By: /s/ William L. Marks
                                ------------------------------------------------
                                 William L. Marks

                             Its:Chairman of the Board & Chief Executive Officer
                                 -----------------------------------------------




                                      A-12


<PAGE>




                       [WHITNEY HOLDING CORPORATION LOGO]



March 18, 1997



                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS

To the Shareholders:

         The Annual Meeting of Shareholders of Whitney Holding  Corporation (the
"Company") will be held on the eleventh  floor,  Pan-American  Life Center,  601
Poydras Street, New Orleans,  Louisiana, on Wednesday,  April 23, 1997, at 10:30
a.m., for the purposes of considering and voting upon:

         1.  Election of directors.

         2.  Ratification of the selection of Arthur Andersen LLP as independent
     public  accountants to audit the books of the Company and its  subsidiaries
     for 1997.

         3.  Proposal  to  adopt  the  new  1997  Whitney  Holding   Corporation
     Long-Term Incentive Plan.

         4.  Such other  business as may properly come before the meeting or any
     adjournments or postponements thereof.

         The close of  business  on  February  27,  1997,  has been fixed as the
record date for  determining  shareholders  entitled to notice of and to vote at
the meeting.

                                            By  order of the Board of Directors.


                                            /s/ JOSEPH S. SCHWERTZ, JR.

                                            JOSEPH S. SCHWERTZ, JR.
                                            Secretary


- --------------------------------------------------------------------------------
              228 St. Charles Avenue, New Orleans, Louisiana 70130

                                                   

                            (Detach Proxy Form Here)
- --------------------------------------------------------------------------------
<PAGE>


P                                                                              P
       2.  Ratification of the selection of Arthur Andersen LLP as independent
           public accountants for 1997.     
                          FOR                AGAINST                  ABSTAIN
                      ----               ----                     ----
                                                                              
       3.  Proposal  to  adopt  the  new  1997  Whitney   Holding  Corporation
           Long-Term Incentive Plan.                 
                          FOR                AGAINST                  ABSTAIN
                      ----               ----                     ----
R                                                                              R
                                                                              
       When properly  executed and  returned,  this proxy will be voted in the
       manner specified thereon. If no manner is specified,  the proxy will be
       voted FOR proposals 1, 2 and 3.
                                       Date                            , 1997.
                                           ----------------------------

                                       ---------------------------------------
                                               SIGNATURE OF SHAREHOLDER
O                                                                              O
                                       NOTE: Please sign  as your name appears
                                       hereon.  If  shares  are  held by joint
                                       tenants, both should sign. When signing
                                       as  attorney,  executor, administrator,
                                       trustee or  guardian,  please give your
X                                      full title as such. If a   corporation, X
                                       please sign in full  corporate  name by
                                       authorized officer. If a   partnership,
                                       please sign in full partnership name by
                                       authorized person. *The  nomination  of
                                       Mr.  Billups  may  be   withdrawn    as
                                       described  in  the  accompanying  Proxy
                                       Statement.
Y                                                                              Y

<PAGE>
                             (Detach Proxy Form Here)
  ----------------------------------------------------------------------------
  WHITNEY HOLDING CORPORATION              Solicited by the Board of Directors
                                                                              
P     The undersigned hereby appoints Lloyd  J.  Abadie,  Richard C. Hart  and P
  John A. Rehage, and each of them, proxies  with  full power of substitution,
  to  represent  and  to  vote  all  shares of Common Stock of Whitney Holding
  Corporation which the  undersigned is entitled to vote at the Annual Meeting
  of Shareholders of said  corporation to be held  on  April 23,  1997  or any
  adjournments or postponements thereof (1) as hereinafter specified  upon the
  proposals listed below and (2) in their  discretion upon such other business
  as may properly come before the meeting.
R                                                                              R
  THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR ALL OF THE FOLLOWING PROPOSALS:
                                                                              
       1.  Election of directors.

               FOR all nominees listed below       WITHHOLD  authority  to
               (except as indicated to the         vote  for  all nominees
O               contrary below)                    listed below                O
           ----                                ----                            

            Term expiring 2000: Mr. Camille A. Cutrone                         
            Term expiring 2001: Mr. Alfred S. Lippman and Ms. Carroll W. Suggs
            Term expiring 2002: Messrs. Guy C. Billups, Jr.*  James  M.  Cain,
X                               Robert H. Crosby, Jr., Richard B. Crowell, and X
                                John K. Roberts, Jr.
                                                                              
 (INSTRUCTION: To withhold authority to vote for any individual nominee, write
                    that nominee's name on the line below.)

  ----------------------------------------------------------------------------
Y                (Continued And To Be Signed On Other Side)                    Y




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