WHITNEY HOLDING CORP
424B3, 1998-03-19
NATIONAL COMMERCIAL BANKS
Previous: WHX CORP, 10-K405, 1998-03-19
Next: XEDAR CORP, 10KSB, 1998-03-19



<PAGE>


                               [GRAPHIC OMITTED]
                        DIVIDEND REINVESTMENT PROSPECTUS
                                       AND
                             STOCK PURCHASE PROGRAM


The Dividend  Reinvestment and Stock Purchase Program (the "Program") of Whitney
Holding  Corporation (the  "Corporation")  is designed to provide holders of the
Corporation's  common stock,  no par value (the "Common Stock") with a method to
acquire  additional  shares of Common  Stock,  without the payment of  brokerage
commissions  or  administrative  fees,  and a  convenient  means of  safekeeping
previously  issued shares of Common Stock. Any shareholder of record is eligible
to participate in the Program. The Program was adopted by the Board of Directors
of the Corporation on March 23, 1994.

         Participants  in the Program may elect to have cash dividends on all of
their shares of Common Stock automatically reinvested in shares of Common Stock.
Participants  may also  invest in  additional  shares of Common  Stock by making
voluntary  cash payments of not less than $50, up to a maximum amount of $5,000,
each calendar  quarter.  To participate in the Program,  a shareholder of record
must complete,  sign and mail an Authorization Form to the agent appointed under
Program, which, effective as of July 14, 1997, is The Bank of New York, Dividend
Reinvestment Department, P. O. Box 1362, Newark, New Jersey 07101-1362.

         The Corporation's Common Stock is quoted on the National Association of
Securities  Dealers  Automated  Quotation System  ("NASDAQ")  (symbol:  "WTNY").
Common  Stock  acquired  through the Program with  reinvested  dividends or with
voluntary cash payments will ordinarily be purchased from the Corporation at the
mean of the closing bid and asked prices of Common Stock as quoted on the NASDAQ
National  Market  System as of a dividend  payment  date.  If no Common Stock is
traded as of such date, then the price shall be determined on the next preceding
date on which trading occurred.

         This  Prospectus  relates to 500,000 shares of Common Stock offered for
purchase under the Program.  It is recommended  that this Prospectus be retained
for future reference.

         On August 1, 1997,  the closing  sales price of the Common Stock on the
NASDAQ Stock Market was $43.00 per share.

                      ------------------------------------


             THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED
              BY THE SECURITIES AND EXCHANGE COMMISSION NOR HAS THE
               COMMISSION PASSED UPON THE ACCURACY OR ADEQUACY OF
                   THIS PROSPECTUS. ANY REPRESENTATION TO THE
                         CONTRARY IS A CRIMINAL OFFENSE.

                      ------------------------------------


                  The date of this Prospectus is August 1, 1997




<PAGE>

                              AVAILABLE INFORMATION

         Whitney  Holding  Corporation (the  "Corporation")  is  subject  to the
informational requirements of the Securities Exchange Act of 1934 (the "Exchange
Act") and, in accordance therewith, files reports and other information with the
Securities  and  Exchange  Commission  (the  "Commission").  Reports  and  other
information  filed  by the  Corporation  with  the  Commission  pursuant  to the
informational  requirements  of the Exchange Act may be inspected  and copied at
the public reference  facilities  maintained by the Commission at Room 1024, 450
Fifth Street,  N.W.,  Washington,  D.C. 20549, and at the Commission's  Regional
Offices located at 7 World Trade Center, Suite 1300 New York, New York 10048 and
Northwest Atrium Center, 500 West Madison Center, Suite 1400, Chicago,  Illinois
60661.  Copies of such  materials  may be  obtained  from the  Public  Reference
Section of the Commission at 450 Fifth Street, N.W., Washington,  D.C. 20549, at
prescribed  rates.  The  Commission  also  maintains  a Web Site  that  contains
reports, proxy and information statements and other information.  The address of
such site is  http://www.sec.gov.  The  Common  Stock is  listed  on the  NASDAQ
National Market System and the Corporation's reports, proxy statements and other
information may also be inspected at the offices of the National  Association of
Securities Dealers, 1735 K Street, N.W., Washington D.C. 20007.

         Certain  reports  filed  with the  Commission  by the  Corporation  are
incorporated  herein by reference.  See "Documents  Incorporated  by Reference."
Except as specified  herein,  no other portions of such reports are incorporated
herein by reference  and such other  portions  are not part of this  Prospectus.
This  Prospectus  omits  certain  information   contained  in  the  Registration
Statement  on Form S-3 filed with the  Commission  under the  Securities  Act of
1933, as amended (the  "Securities  Act"),  in which this Prospectus is included
(the  "Registration  Statement").  The Corporation  hereby undertakes to provide
without  charge  to each  person  to whom a copy of  this  Prospectus  has  been
delivered,   upon  his  request,  a  copy  of  the  information  that  has  been
incorporated by reference into the  Registration  Statement (other than exhibits
to  such  documents  unless  such  exhibits  are  specifically  incorporated  by
reference  into the documents  that the  Registration  Statement  incorporates).
Requests should be directed to Whitney Holding Corporation, Attention: Edward B.
Grimball,  228 St. Charles Avenue, New Orleans,  Louisiana 70130 or by telephone
at (504) 586-7272.

                           WHITNEY HOLDING CORPORATION

         The  Corporation is a Louisiana  corporation  and a multi-bank  holding
company  registered  pursuant to the Bank Holding Company Act of 1956. It became
an operating entity in 1962 with Whitney National Bank ("WNB"), founded in 1883,
as its only significant subsidiary.

         WNB, a national  banking  association  headquartered in Orleans Parish,
Louisiana,  has been engaged in the general banking  business in the City of New
Orleans continuously since 1883. WNB currently offers banking and trust services
through  61  branches  located in south  Louisiana,  including  branches  in the
metropolitan areas of New Orleans (including  suburban Jefferson and St. Tammany
Parishes), Baton Rouge, Lafayette and Morgan City, and a foreign branch on Grand
Cayman in the British West Indies.

         In December  1994,  the  Corporation  established  the Whitney  Bank of
Alabama, and through this Alabama state-chartered banking subsidiary, became the
first Louisiana bank holding

                                        2

<PAGE>



company to enter the Alabama market  through its  acquisition of the Mobile area
operations of The Peoples Bank,  Elba,  Alabama,  on February 17, 1995.  Whitney
Bank of Alabama  currently  operates 10 branches and one loan production  office
serving metropolitan Mobile, Alabama and the Alabama Gulf Coast region.

         On October 25, 1996, the Corporation acquired Liberty Bank and American
Bank  and  Trust,  both  of  Pensacola,   Florida,   through  mergers  of  those
institutions  into Whitney National Bank of Florida ("Whitney Bank of Florida"),
a wholly-owned  subsidiary of the Corporation  formed for that purpose.  Whitney
Bank  of  Florida  operates  four  branches  serving   Pensacola,   Florida  and
surrounding areas.

         On  February  28,  1997,  the   Corporation   acquired  First  National
Bankshares,  Inc. and its wholly-owned subsidiary,  First National Bank of Houma
("FNBH"),   through  merger  of  First  National   Bankshares,   Inc.  into  the
Corporation,  which merged into WNB in August 1997. FNBH presently operates five
branches which serve the Houma, Louisiana region.

         The Corporation  established  the Whitney  National Bank of Mississippi
and, on April 18, 1997,  entered the Mississippi  market through the acquisition
of Merchants Bancshares, Inc. and its subsidiary, Merchants Bank & Trust Company
("Whitney Bank of  Mississippi").  Whitney Bank of Mississippi  currently serves
Hancock and Harrison Counties, Mississippi.

         WNB, Whitney Bank of Alabama, FNBH, Whitney Bank of Florida and Whitney
Bank of Mississippi  (the  Corporation's  bank  subsidiaries)  are  full-service
commercial  banks  engaged in  commercial  and retail  banking  and in the trust
business,  including the taking of deposits, the making of secured and unsecured
loans,  the  financing of  commercial  transactions,  the delivery of corporate,
pension and personal trust and investment  services,  and safe deposit  rentals.
WNB also issues credit cards and is active as a correspondent for other banks.

         During 1995, the Corporation  established Whitney Community Development
Corporation   ("WCDC"),   a   for-profit   community   development   corporation
incorporated  under the laws of the State of  Louisiana.  WCDC is  authorized to
make equity and debt investments in corporations or projects designed  primarily
to  promote  community  welfare,   including  the  economic  rehabilitation  and
development  of  low-income  areas by  providing  housing,  services or jobs for
residents,  or promoting small  businesses that service  low-income  areas.  The
initial capitalization of WCDC was $1,000,000.

         As of June 30, 1997, the Corporation had  consolidated  total assets of
approximately  $4.2 billion,  consolidated  total deposits of approximately $3.3
billion and consolidated shareholders' equity of approximately $457 million. The
Corporation's principal executive offices are located at 228 St. Charles Avenue,
New Orleans, Louisiana 70130, and its telephone number is (504) 586-7272.

         The Corporation, WNB, Whitney Bank of Alabama, Whitney Bank of Florida,
Whitney Bank of Mississippi and their related operations are subject to federal,
state and local laws  applicable to banks and bank holding  companies and to the
regulations  of the  Board of  Governors  of the  Federal  Reserve  System,  the
Comptroller of the Currency and the Federal Deposit Insurance Corporation.

                                        3

<PAGE>



                           WHITNEY HOLDING CORPORATION
                DIVIDEND REINVESTMENT AND STOCK PURCHASE PROGRAM
                             DESCRIPTION OF PROGRAM


         The  following  is a  summary,  in  question  and answer  form,  of the
provisions  of  the  Dividend  Reinvestment  and  Stock  Purchase  Program  (the
"Program") of Whitney Holding Corporation (the "Corporation").

GENERAL

1.       What is the purpose of the Program?

         The purpose of the Program is to provide holders of record of shares of
Common Stock with a convenient  and  economical  method of acquiring  additional
shares of Common Stock through the  reinvestment  of cash dividends or voluntary
cash  payments,  all without the  payment of a brokerage  commission  or service
charge.  Since the  additional  shares of Common  Stock issued under the Program
will ordinarily be purchased directly from the Company,  rather than in the open
market,  the Company  will receive  additional  funds to be expended for general
corporate purposes.

         In addition, the Program provides a convenient and economical means for
the safekeeping of previously issued certificates.

         Participation  in the  Program  does  not  represent  a  change  in the
Corporation's  dividend  policy or a guarantee of future  dividends,  which will
continue to depend  upon  earnings,  financial  requirements  and other  factors
unrelated to the Program.

2. What are the advantages of participating in the Program?

         Shareholders  who elect to participate in the Program  ("Participants")
may (a) have all of their  cash  dividends  payable  on shares  of Common  Stock
automatically  reinvested  in  additional  shares  of  Common  Stock,  (b)  make
voluntary  cash  payments  (of at least  $50,  but not more  than  $5,000,  each
calendar  quarter) for investment in additional  shares of Common Stock,  or (c)
deliver  previously  issued  certificates for safekeeping.  Participants are not
required to pay any  brokerage  commissions,  enrollment  fees or other types of
custody or service  charges in  connection  with the  acquisition  or custody of
Common Stock under the Program.

         Full  investment  of funds is possible  under the  Program  because the
Program permits fractional  shares, as well as whole shares, to be acquired.  In
addition,  dividends paid on fractional shares, as well as whole shares, will be
used to purchase additional shares of Common Stock under the Program.


                                        4

<PAGE>



3.       Who can participate?

         Only  shareholders  of  record  of  the  Corporation  are  eligible  to
participate in the Program. This means shareholders whose stock is held in names
other  than  their  own  (for  example,  in  "street  name" or in the name of an
organization  for central  handling of securities) must have their shares issued
in their own names in order to participate.

4. Who administers the Program on behalf of the Participants?

         The  Corporation  has  designated The Bank of New York (the "Agent") to
administer the Program on behalf of all  Participants.  Among other things,  the
Agent will establish an account for each  Participant  in the Program,  maintain
the  other  records,  send  statements  to  Participants,  and  perform  certain
custodial  and other  functions  related to the Program.  Shares of Common Stock
purchased  under the Program will be registered in the name of the Agent (or its
nominee), as agent, and credited on the books and records of the Program to each
Participant.

PARTICIPATION

5.       How does a shareholder participate?

         Each  shareholder  of record  may join the  Program,  at any  time,  by
completing an Authorization Form and mailing it to the Agent.

6.       What does the Authorization Form provide?

         The Authorization Form provides for the following options offered under
the Program:

         a.       A Participant may direct the  Corporation to pay to the  Agent
                  the cash dividends on all shares of Common Stock registered in
                  the Participant's name;

         b.       A Participant  may elect to make voluntary cash payments under
                  the  Program  in an  amount  not less  than $50 nor more  than
                  $5,000 each calendar quarter.

         c.       A  Participant  may elect to deliver  to the Agent  previously
                  issued certificates for safekeeping.

Cash  dividends on shares of Common Stock  credited to a  Participant's  account
under the Program are always  automatically  reinvested in Common Stock and held
by the Agent.

7. How does a Participant withdraw from the Program?

         Once  enrolled,  participation  continues  until  terminated by written
notice to the Agent.  Withdrawal from the Program will be effective  immediately
upon  receipt of notice by the Agent,  unless such notice is received  less than
one business day before a dividend record date. In that case, withdrawal will be
effective after the related dividend payment date.

                                        5

<PAGE>

         When participation in the Program is terminated,  a certificate will be
issued in the name of the Participant representing the number of whole shares of
Common Stock  allocated to his account  under the Program.  Cash will be paid in
lieu of any fractional share. The value of a fractional share will be calculated
as the mean  (computed  to four  decimal  places) of the  closing  bid and asked
prices of Common Stock as quoted on the NASDAQ  National Market System as of the
date of termination.  If no Common Stock is traded on such date, the value shall
be determined as of the next preceding date on which trading occurred.

8. Where should correspondence regarding the Program be directed?

         All correspondence concerning the Program should be addressed to:

         Whitney Holding Corporation
         C/O The Bank of New York
         Dividend Reinvestment Department
         P. O. Box 1362
         Newark, New Jersey  07191-1362

PURCHASES OF COMMON STOCK

9. What is the purchase price of Common Stock acquired through the Program?

         Shares of Common  Stock  acquired  through the  Program,  whether  with
reinvested  dividends  or with  voluntary  cash  payments,  will  ordinarily  be
purchased from the  Corporation at the mean (computed to four decimal places) of
the  closing  bid and  asked  prices of  Common  Stock as  quoted on the  NASDAQ
National  Market  System as of a  dividend  payment  date  (generally  the first
business day of each calendar quarter).

10. When will the investment of dividends and cash payments be made?

         Funds received by the Agent representing cash dividends on Common Stock
and cash dividends paid on whole and  fractional  shares  credited to an account
held under the Program will  ordinarily be applied to the purchase of additional
shares of Common Stock from the  Corporation,  as of each dividend payment date.
If  shares  are  acquired  on the  open  market  in lieu of  purchase  from  the
Corporation,  the purchase will occur as soon as practicable after each dividend
payment date.  The first  reinvestment  of cash dividends will take place on the
dividend payment date following receipt of the Authorization  Form by the Agent,
provided  the form is received by the Agent at least one business day before the
applicable  dividend  record  date.  If the  Agent has not  received  sufficient
notice,  that dividend  payment will be paid in cash to the  Participant and the
first  purchase of shares of Common  Stock  under the Program  will occur on the
next dividend payment date.

         Cash  payments  received by the Agent will be held,  without  interest,
until the next following  dividend payment date (or other date of purchase).  As
of such date, cash payments will be aggregated with dividends and applied to the
acquisition of Common Stock under the

                                        6

<PAGE>



Program.  Voluntary  cash  payments  may be made by check or  money  order  made
payable to the Agent and transmitted  with a payment form which will be attached
to each statement of account.

11.      Can voluntary cash payments be refunded?

         Any  voluntary  cash  payment  will  be  refunded  by  the  Agent  to a
Participant  if a written  request  for refund is received by the Agent at least
one business day prior to the dividend  record date  immediately  preceding  the
date on which the cash payment would  otherwise have been invested (see,  answer
to question 10). No interest  will be paid on the refund of any  voluntary  cash
payment.

12. How many shares will be purchased for each Participant?

         The Agent maintains an account for each Participant in the Program.  As
of each  dividend  payment  date,  each such account  will be credited  with the
number of shares of Common Stock (including  fractions  computed to four decimal
places)  equal  to the  total  to be  invested  on  behalf  of  the  Participant
(dividends and voluntary  cash  payments),  divided by the  applicable  purchase
price.

13. What are the costs of purchasing Common Stock through the Program?

         There will be no  brokerage  fees under the Program  because  shares of
Common Stock will ordinarily be purchased  directly from the Company.  All costs
of administration related to the Program will be paid directly by the Company.

14.      Will certificates be issued?

         Ordinarily, shares of Common Stock acquired through the Program will be
registered in the name of the Agent (or its nominee),  and certificates for such
shares  will not be  issued  to  Participants,  but the  total  number of shares
credited  to a  Participant's  account  will be  shown on each  statement.  This
custodial  service protects  Participants  against loss, theft or destruction of
stock certificates.

         Certificates for any number of whole shares credited to a Participant's
account  will  be  issued,  at any  time,  upon  the  written  request  of  such
Participant  to the Agent.  Any remaining  whole shares and fractions of a share
will continue to be credited to the Participant's account.
Certificates for fractions of shares will not be issued.

CUSTODY OF COMMON STOCK

15. What is the custody feature of the Program?

         Under the custody  feature,  each  Participant may deliver to the Agent
certificates  representing  shares of Common Stock for custody and  safekeeping.
This feature is available only for shares issued in the name of a Participant.

                                        7

<PAGE>


16.      How is the custody terminated?

         A Participant  may obtain  possession of shares held by the Agent under
the custody  feature of the Program at any time by written  notice to the Agent.
Unless otherwise  designated,  the delivery of these shares to a Participant has
no effect on the reinvestment of dividends payable with respect to such shares.

17. What is the cost of custody under the Program?

         There is no cost for the custody services available under the Program.

SALE, TRANSFER OR PLEDGE OF COMMON STOCK

18.      What happens when a  Participant  sells or transfers  all of the shares
         registered in his name?

         If a  Participant  disposes  of all of the shares of Common  Stock with
respect to which the Participant holds certificates,  the dividends on shares of
Common Stock  credited to his account or  otherwise  held under the Program will
continue to be reinvested through the Program until the Participant notifies the
Agent, in writing.

19.      What happens when a  participant  sells or transfers  only a portion of
         the shares registered in his name?

         If a  Participant  disposes of a portion of the shares of Common  Stock
registered in his name, dividends on the remaining shares registered in his name
and those  credited to his account in the Program will continue to be reinvested
through the Program.

20. Can shares held under the Program be pledged?

         No. A Participant  who wishes to pledge shares  credited to his account
in the Program must request the Agent to issue a certificate to him.  Similarly,
if the Agent holds  certificates  for  safekeeping,  a Participant who wishes to
pledge such shares must request the Agent to deliver the certificates to him.

OTHER INFORMATION ABOUT THE PROGRAM

21. What kind of reports do Participants receive?

         As soon as practicable after each purchase for a Participant's  account
(ordinarily a dividend  payment date),  the shares acquired in the purchase will
be  credited  to  each  Participant's  account,  and  each  Participant  will be
furnished with a statement  describing  (a) the amount of cash dividends  and/or
voluntary  cash  payments  received by the Agent and applied to the  purchase of
Common Stock,  (b) the number of shares held for safekeeping  under the Program,
(c) the  purchase  price of Common  Stock,  (d) the  number of whole  shares and
fractional share

                                        8

<PAGE>



interests credited to the Participant's account in connection with the purchase,
and (e) the total number of whole shares and fractional share interests credited
to the Participant's account,  including shares acquired in the purchase.  These
statements should be retained for income tax purposes.

         In addition, each Participant in the Program will receive copies of the
same  communications  sent to all other  holders  of  shares  of  Common  Stock,
including  the  Corporation's   quarterly  reports  and  annual  reports,  proxy
statements,  notices of annual meetings and Internal Revenue Service information
for reporting dividends received.

22.      What about income tax?

         Although dividends are automatically reinvested under the Program, they
continue  to be subject to income  tax,  as if they were paid  directly in cash.
Each Participant will receive annually from the Agent  appropriate tax reporting
information.

         In the case of  Participants  who are subject to backup  withholding of
Federal income tax and in the case of foreign  participants  whose dividends are
subject  to  United  States  income  tax  withholding,  an  amount  equal to the
dividends payable to such  Participants,  less the amount of cash required to be
withheld,  will be applied to the  purchase of Common  Stock under the  Program.
Backup  withholding is required when,  among other things,  the Corporation does
not have an  appropriately  certified  taxpayer  identification  number  for the
Participant.  Any  amount  required  to be  withheld  will be  treated as a cash
dividend paid to the Participant for Federal income tax purposes.

23.      Who votes the shares?

         Each Participant will be given the opportunity to instruct the Agent to
vote the number of whole shares and any fractional share credited to his account
under the Program.  If a voting  instruction  card is not timely received by the
Agent, such shares will not be voted.

24.  What is the  responsibility  of the  Corporation  and the  Agent  under the
Program?

         The  Corporation  and the Agent  will not be liable for any act done or
any  omission  made in good faith in  connection  with the  Program,  including,
without  limitation,  (a) any claim or  liability  arising out of the failure to
terminate a Participant's  account upon such  Participant's  death or incapacity
prior to the actual receipt or written  notice of such death or incapacity,  (b)
the price or prices at which shares are  purchased  or sold for a  Participant's
account,  (c) concerning  the time at which  purchases or sales are made, or (d)
the value of shares acquired and held for a Participant's account.

25. Can purchases or sales of Common Stock be temporarily curtailed?

         Purchases or sales of Common Stock under the Program may be temporarily
halted or suspended at any time if the Agent or the Corporation  determines that
a purchase or sale would

                                        9

<PAGE>



contravene or be  restricted by any  applicable  regulation,  interpretation  or
order of the  Securities  and  Exchange  Commission,  of any other  governmental
commission, agency or instrumentality, of any court or securities exchange or of
the National Association of Securities Dealers, Inc. Neither the Corporation nor
the Agent  shall be  accountable,  or  otherwise  liable,  for  failure  to make
purchases or sales at such times.

26. May the Program be changed or discontinued?

         The Corporation reserves the right to suspend,  modify or terminate the
Program,  in any  manner  and at any time.  Written  notice  will be sent to all
Participants of any such suspension,  material modification or termination.  Any
such suspension, modification or termination will not affect previously executed
transactions.

         Any  amendment,  modification  or  supplement  of the Program (a) shall
conclusively be deemed to be accepted by each  Participant,  and (b) may include
the appointment by the Corporation of a successor agent, provided such successor
is a bank or trust company  organized under the laws of the United States or any
state  thereof.  The  Corporation  is  authorized  to pay and  transfer  to such
successor agent for the account of each Participant in the Program all dividends
and  distributions  payable on shares of Common  Stock  subject to the  Program,
which shall be applied by such successor agent as provided under the Program.

27. What laws govern the terms and conditions of the Program?

         The terms and  conditions of the Program and its operation are governed
by the laws of the State of New York, which is the domicile of the Agent.

28.      What other rules govern participation?

         The  Authorization  Form  executed  to  enroll in the  Program  and the
related  Participation  Agreement describe all of the rules which are applicable
to the  Program.  The full  text of the  Participation  Agreement  is  attached.
Shareholders  should  review  carefully the full text of this  agreement  before
making a decision to participate.

                              --------------------


                       DOCUMENTS INCORPORATED BY REFERENCE

         The following documents,  which have been filed by the Corporation with
the Commission, are incorporated herein by reference:

         1.       The  Corporation's  Annual  Report on Form 10-K for the fiscal
                  year ended  December 31, 1996 filed  pursuant to Section 13(a)
                  of the Exchange Act.


                                       10

<PAGE>



         2.       The  Corporation's  Report on Form 8-K dated  January 16, 1997
                  (Item 5 - Other  Events),  announcing the  Corporation's  1996
                  earnings  together with selected  financial data for the three
                  and 12-month periods ended December 31, 1996.

         3.       The  Corporation's  Quarterly  Report  on  Form  10-Q  for the
                  quarter  ended  March  31,  1997,  filed  with the  Commission
                  pursuant to Section 13(a) of the Exchange Act.

         4.       The  description  of the  Corporation's  Common Stock,  no par
                  value,  contained in the Corporation's  Registration Statement
                  on Form S-8 and Form S-3 filed with the Commission on December
                  18, 1992.

         All reports filed by the  Corporation  with the Commission  pursuant to
Sections  13, 14 or 15(d) of the  Exchange  Act  subsequent  to the date of this
Prospectus  and prior to the  termination  of the  offering of the Common  Stock
offered  hereby  shall  be  deemed  to be  incorporated  by  reference  in  this
Prospectus and to be made a part hereof from their respective dates of filing.

         Any  statement  contained  in a document  incorporated  or deemed to be
incorporated  by reference  shall be deemed to be modified or  superseded to the
extent that a statement  contained herein or in any other document  subsequently
filed or incorporated by reference herein modifies or supersedes such statement.
Any  statement  so  modified  or  superseded  shall not be deemed,  except as so
modified or superseded, to constitute a part of this Prospectus.

                    INDEMNIFICATION OF OFFICERS AND DIRECTORS

         Section  83 of the  Louisiana  Business  Corporation  Law (the  "LBCL")
provides  in part  that a  corporation  may  indemnify  any  director,  officer,
employee or agent of the  corporation  against  expenses  (including  attorneys'
fees),  judgments,  fines and amounts paid in settlement actually and reasonably
incurred by him in connection with any action, suit or proceeding to which he is
or was a party or is threatened to be made a party  (including  any action by or
in the  right of the  corporation),  if such  action  arises  out of his acts on
behalf of the  corporation  and he acted in good  faith not  opposed to the best
interests  of the  corporation,  and,  with  respect to any  criminal  action or
proceeding, had no reasonable cause to believe his conduct was unlawful.

         The indemnification provisions of the LBCL are not exclusive;  however,
no corporation may indemnify any person for willful or intentional misconduct. A
corporation has the power to obtain and maintain insurance,  or to create a form
of  self-insurance  on  behalf  of  any  person  who is or was  acting  for  the
corporation,  regardless of whether the  corporation  has the legal authority to
indemnify the insured person against such liability.

         The  Corporation's  Articles of  Incorporation  and By-laws provide for
indemnification  for  directors,   officers,  employees  and  agents  or  former
directors,  officers,  employees  and agents of the  Corporation  to the fullest
extent permitted by Louisiana law.


                                       11

<PAGE>


         The Corporation maintains an insurance policy covering the liability of
its directors and officers for actions taken in their official capacity.

         Insofar as indemnification for liabilities arising under the Securities
Act may be  permitted to  directors,  officers  and  controlling  persons of the
Corporation pursuant to the foregoing  provisions or otherwise,  the Corporation
has been advised that in the opinion of the Securities  and Exchange  Commission
such indemnification is against public policy as expressed in the Securities Act
and is, therefore, unenforceable.


                                 USE OF PROCEEDS

         It is anticipated  that  substantially  all Common Stock subject to the
Program  will be acquired  from the  Corporation,  rather than the open  market.
Because the Corporation has no basis for estimating  precisely either the number
of shares of Common Stock that may be ultimately sold pursuant to the Program or
the price at which such shares will be sold, the  Corporation  has not earmarked
the proceeds derived from the Program for a specific purpose.  Nevertheless, the
Corporation  proposes to use the net proceeds  from the sale of shares of Common
Stock  pursuant  to the  Program  when and as  received  for  general  corporate
purposes.


                              PLAN OF DISTRIBUTION

         The Corporation will pay all fees, commissions and expenses incurred in
connection with the purchase by the Agent of Common Stock on the open market, if
any.


                                  LEGAL MATTERS

         Phelps  Dunbar,  L.L.P.,  New Orleans,  Louisiana,  has passed upon the
validity of the shares of Common Stock offered hereby.


                                       12

<PAGE>


                                    EXHIBIT A

                               [GRAPHIC OMITTED]
                             DIVIDEND REINVESTMENT
                                       AND
                             STOCK PURCHASE PROGRAM

                          WHITNEY HOLDING CORPORATION
                             PARTICIPATION AGREEMENT



      THIS PARTICIPATION AGREEMENT (this "Agreement") and the Authorization Form
(which is deemed to constitute a part of this Agreement by this reference) shall
evidence  the  rights  and   obligations   as  between  the   stockholder   (the
"Participant"),  Whitney Holding  Corporation (the "Corporation") and, effective
as of July 14,  1997,  The Bank of New York (the  "Agent")  under  the  Dividend
Reinvestment  and Stock Purchase  Program of Whitney  Holding  Corporation  (the
"Program").

      1.  Duty of Agent.  As agent for each Participant
under the Program, the Agent:

      a.  Shall  apply to  the purchase of shares of Whitney Holding Corporation
          common stock, no par  value ("Common Stock") cash  dividends  received
          with respect to  Common Stock  held by  the Participant  and dividends
          received with respect to any full shares or fractional interest in one
          share (to four decimal places) acquired by the Participant through the
          Program;

      b.  Shall apply to the purchase of Common  Stock all cash  payments of $50
          or more  (but  not  more  than  $5,000  quarterly)  received  from the
          Participant for such purpose; and/or

      c.  Shall hold for safekeeping certificates  representing shares of Common
          Stock delivered to the Agent by the Participant for
          such purpose.

      2. Common Stock.  Purchases shall  ordinarily be made from the Corporation
from its  authorized  but unissued  shares or, if, from time to time,  purchases
from authorized but unissued  shares are not possible or practicable,  purchases
may be  made  from  the  Corporation's  treasury  shares  or may be  made on any
securities  exchange  where such  shares  are  traded,  in the  over-the-counter
market,  or in  negotiated  transactions,  and may be on such terms as to price,
delivery and  otherwise as the Agent,  in its sole  discretion,  may  determine,
except that shares shall be acquired from the  Corporation  at the mean (to four
decimal places) of the closing bid and asked prices of Common Stock as quoted on
the NASDAQ  National  Market Issues as of the  applicable  date of purchase,  as
determined hereunder.  If Common Stock is not traded on any such date, the price
of shares shall be  determined  as of the next  preceding  date on which trading
occurred.

      3.  Account.  The Agent (or other record  keeping  agent),  solely for its
convenience,  shall  establish  a  bookkeeping  entry  for  the  benefit  of the
Participant  (an  "Account").  Notwithstanding  the  foregoing,  the  Agent  may
commingle  the  Participant's  dividends  and cash  payments with those of other
Participants.  The Agent may hold Common Stock acquired hereunder in a block, in
its name or in the name of its nominee.

      In the case of each purchase hereunder, the price at which the Agent shall
be deemed to have  acquired  shares for an Account shall be the average price of
all shares  purchased for Participants in the Program with their aggregate funds
used for such purpose.

      4.  Investment  of  Dividends.  Dividends  shall be  invested by the Agent
promptly  after  receipt;  in no event shall  dividends be invested by the Agent
later than 30 days after each dividend payment date of the  Corporation,  except
where  necessary to comply with Rule 10b-6 under the Securities  Exchange Act of
1934  or  other   applicable   provisions  of  the  Federal   securities   laws.
Participants'  funds held by the Agent  pending  investment in Common Stock will
not bear interest.

      Notwithstanding  the  foregoing,  a Participant  may elect to withdraw his
cash dividend payment subject to the Program by providing  written notice to the
Agent not less than one business day before the dividend record date immediately
preceding the date on which such payment is to be invested.

      5. Investment of Cash Payments.  Cash payments  hereunder shall be made in
the form of check or money order made payable to the Agent,  in a minimum amount
of $50 and a maximum  amount of $5,000  each  quarter.  Cash  payments  shall be
aggregated  with  dividends and invested in accordance  with paragraph 4 hereof.
Pending such investment, cash payments shall be held without interest.

      Notwithstanding the foregoing, a Participant may request the return of his
cash payment by providing written notice to the Agent not less than one business
day prior to any dividend  record date; if notice is not timely  received,  that
cash payment shall be invested as of the applicable dividend payment date.

      6.  Custody.  A Participant  may deliver to the Agent,  from time to time,
certificates  representing shares of Common Stock for safekeeping  hereunder.  A
Participant may request the distribution of such shares, at any time, by written
notice to the Agent.

      7. Statement of Account.  Following each purchase, the Agent shall send to
each  Participant  whose  funds have been  applied to such  purchase a statement
reflecting  activity in the Account  since the last  purchase  for the  Account,
including  a  statement  describing  (a) the  amount  of cash  dividends  and/or
voluntary  cash  payments  received by the Agent and applied to the  purchase of
Common  Stock  hereunder,  (b) the  number of shares  of Common  Stock  held for
safekeeping hereunder, (c) the purchase price of Common Stock, (d) the number of
whole  shares and  fractional  share  interests  credited  to the  Participant's
Account  in  connection  with the  purchase,  and (e) the total  number of whole
shares and fractional  share interests  credited to the  Participant's  Account,
including shares acquired in the purchase.

      8.  Suspension  of  Purchases.  Purchases  or sales of Common Stock may be
temporarily  halted or  suspended  at any time if the  Agent or the  Corporation
determines  that the purchase or sale would  contravene  or be restricted by any
applicable  regulation,  interpretation  or  order  of the  Securities  Exchange
Commission, of any other governmental commission, agency or instrumentality,  of
any court or securities  exchange or of the National  Association  of Securities
Dealers,  Inc.  Neither the Corporation  nor the Agent shall be accountable,  or
otherwise liable, for failure to make purchases or sales at such times.

      9. Costs of Program.  All charges  relating to the  purchase or custody of
Common  Stock  through  the  Program  shall  be  paid  by  the  Corporation.  No
Participant shall be charged any commission, transaction fee or other charge for
purchasing Common Stock hereunder or the administration of the Program.

      10. Share Certificates. No certificate will be issued to a Participant for
Common Stock held in an Account,  unless the Participant requests such issuance,
in writing,  from the Agent. Upon such written request,  the Agent shall send to
the  Participant a certificate  for any full shares of Common Stock  credited to
the Account,  subject to the Participant's  request.  Any remaining whole shares
and  fraction  of a share will  continue  to be  credited  to the  Participant's
Account.  All such requests shall be handled by the Agent, without charge to the
Participant. No certificate for a fractional share shall be issued.

      11. Taxes.  It is understood  that the  reinvestment of dividends will not
relieve the Participant of any taxes which may be payable on such dividends. The
Agent will report annually to each Participant the amount of dividends  credited
to the Account during the year.

      12. Proxy Voting. The Agent shall send to each Participant a form of proxy
representing  all whole shares and any fractional  share of Common Stock held by
the Participant in his Account.  If the Participant does not direct the Agent as
to how such shares are to be voted, the Agent shall not vote such Common Stock.

      13. Withdrawal. A Participant may withdraw from the Program at any time by
giving written notice of termination to the Agent, but any such notice shall not
be  effective  if it is received by the Agent less than one  business day before
the dividend  record date  immediately  preceding  the dividend  payment date on
which a purchase is to be made hereunder. Upon such termination, the Participant
shall  receive a  certificate  for the  number of whole  shares of Common  Stock
allocated  to his  Account  and  shall  receive  cash in lieu of any  fractional
interest in a share,  determined as the mean of the closing bid and asked prices
of Common  Stock as quoted on NASDAQ  National  Market  Issues as of the date of
termination.

      If the Participant  disposes of all Common Stock  registered in his or her
name,  the Agent shall continue to invest the dividends on the Common Stock held
in the Account  until the  Participant  notifies the Agent,  in writing,  of his
withdrawal hereunder.

      14. Stock Dividends,  Splits or Rights.  Any stock dividend or stock split
declared  by the  Corporation  on  Common  Stock  held  by  the  Agent  for  the
Participant  will be credited to the Account.  In the event that the Corporation
makes  available  to its  stockholders  warrants or other rights to subscribe to
additional  shares,  debentures,  or other  securities,  such rights accruing on
Common Stock held by the Agent for Participants will be sold, and the Agent will
promptly  apply the  resultant  funds to the  purchase of  additional  shares of
Common Stock for the Account.  Such purchases will be reflected on the statement
mailed to the Participant  following the next  investment of cash dividends.  In
lieu of the foregoing,  if a Participant  wishes to exercise such rights,  he or
she must, by written request  received by the Agent prior to the record date for
such rights, withdraw full shares from his or her Account by requesting that the
Agent issue a certificate for these shares.

      15.  Limitation of Liability.  Neither the Corporation nor the Agent shall
be liable  hereunder  for any act done or for any  omission  made in good faith,
including, without limitation, (a) any claim or liability arising out of failure
to terminate a Participant's Account upon such Participant's death or incapacity
prior to receipt of notice in writing of such death or incapacity, (b) the price
or prices at which shares of Common Stock are  purchased  for the  Participant's
Account,  (c) the times such  purchases  are made, or (d) the value of shares of
Common Stock credited to a Participant's account.

      16.  Right of  Participant.  The  Participant  shall have no right to draw
checks or drafts against the Account or to give  instructions  to the Agent with
respect to any Common Stock or cash held therein,  except as expressly  provided
in this  Participation  Agreement.  Shares  allocated  to an Account or held for
safekeeping  hereunder shall not be subject to pledge,  assignment,  mortgage or
other disposition, except as expressly provided hereunder.

      17.  Notices. Notices  to  a  Participant may be given by letter addressed
addressed to the Participant at the last address of record filed with the Agent.

      18. Amendment. This Participation Agreement may be amended or supplemented
by Corporation,  at any time or times, by mailing appropriate notice at least 30
days prior to the effective date thereof to each Participant at the last address
of record;  provided,  however, that no such amendment shall materially increase
the duties of the Agent hereunder without the Agent's prior written consent. Any
such amendment or supplement shall conclusively be deemed to be accepted by each
Participant  unless,  prior to the effective  date thereof,  the Agent  receives
written notice of the termination of his Account. Any such amendment may include
the appointment of a successor  agent under this  Participation  Agreement.  The
Corporation is authorized to pay to such successor agent for the Account of each
Participant  in the Program all  dividends  payable on shares of Common Stock in
the Account,  the same to be applied by such successor agent as provided in this
Participation Agreement.

      19.  Resignation  of the  Agent.  The  Agent  may  resign as agent for the
Participant  at any time or times by giving written notice of such action to the
Corporation  at  least  60  days  prior  to  the  effective  date  thereof.  The
Corporation may remove the Agent as agent for the  Participants  and the Program
at any time or times by giving  written  notice  of such  action to the Agent at
least 60 days  prior to the  effective  date  thereof.  In the  event  the Agent
resigns  or is removed  by the  Corporation,  the  Corporation  shall  appoint a
successor  to the Agent within 30 days after notice is given by the Agent or the
Corporation,  which successor  shall be a bank or trust company  organized under
the laws of the  United  States or any state  thereof.  Failing  an  appointment
within  such  period,  the  Program  shall  be  terminated  effective  as of the
effective  date of the  resignation  or  removal  of the  Agent,  provided  that
appropriate notice of such action shall be mailed to the Participant at least 30
days prior to the effective date thereof.

      20. Notices. Any notice, consent,  request or other communication required
or  permitted  to be  given  or  made  to  the  Agent  by a  Participant  or the
Corporation  in connection  with the Program shall be made in writing,  shall be
addressed to The Bank of New York, Dividend Reinvestment  Department,  P. O. Box
1362, Newark,  New Jersey  07191-1362,  or such other address as the Agent shall
furnish to the Participant or the Corporation,  and shall be deemed to have been
given when received by the Agent's Corporate Trust Department.

      Any notice or other communication required or permitted to be given by the
Agent or the Corporation to the Participant in connection with the Program shall
be in  writing  and  shall be deemed  to have  been  sufficiently  given for all
purposes  upon  the  deposit  thereof,  postage  prepaid  and  addressed  to the
Participant  at his address as it shall last appear on the Agent's  records,  in
the United States mail.

      Any notice or other communication required or permitted to be given by the
Agent to the  Corporation  in  connection  with the Program shall be in writing,
shall be addressed to Whitney Holding  Corporation,  228 St. Charles Avenue, New
Orleans,  Louisiana  70130, and shall be deemed to have been given when received
by the Corporation.

      21.     Governing Law.  This  Agreement shall be governed by and construed
in  accordance with the laws of the State of New York and the Federal and  state
securities laws.


             -----------------------------------------------------
             -----------------------------------------------------


No person is authorized to give any  information or to make any  representations
other than those  contained or  incorporated  by reference in the  Prospectus in
connection  with the offer  contained in this  Prospectus and, if given or made,
any such  information or  representation  must not be relied upon as having been
authorized by Whitney Holding  Corporation.  This Prospectus does not constitute
an offer to sell or a solicitation of an offer to buy securities in any state or
other jurisdiction  where, or to any person to whom, it is unlawful to make such
an offer or  solicitation.  Neither the delivery of this Prospectus nor any sale
made hereunder shall, under any circumstances, create any implication that there
has been no change in the affairs of Whitney Holding  Corporation since the date
hereof.

                               -------------------

                                TABLE OF CONTENTS

                                                                            Page

WHITNEY HOLDING CORPORATION................................................... 2
DESCRIPTION OF PROGRAM ....................................................... 4
     General      ............................................................ 4
     Participation ........................................................... 5
     Purchases of Common Stock ............................................... 6
     Custody of Common Stock ................................................. 7
     Sale, Transfer or Pledge of
        Common Stock ......................................................... 8
     Other Information About the
        Program............................................................... 8
DOCUMENTS INCORPORATED BY
     REFERENCE............................................................... 10
INDEMNIFICATION OF OFFICERS AND
     DIRECTORS............................................................... 11
USE OF PROCEEDS.............................................................. 12
PLAN OF DISTRIBUTION......................................................... 12
LEGAL MATTERS................................................................ 12
EXHIBIT A.................................................................... 13


             -----------------------------------------------------
             -----------------------------------------------------

             -----------------------------------------------------
             -----------------------------------------------------






                                     WHITNEY
                                     HOLDING
                                   CORPORATION

                                 ---------------

                                   PROSPECTUS
                                 ---------------



                                 ---------------

                                  Common Stock
                                 (no par value)
                                 ---------------


                                    DIVIDEND
                                  REINVESTMENT
                                       AND
                                 STOCK PURCHASE
                                     PROGRAM


                                 August 1, 1997



             -----------------------------------------------------
             -----------------------------------------------------


                                       13

<PAGE>


© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission