WHITNEY HOLDING CORP
PRE 14A, 1998-03-06
NATIONAL COMMERCIAL BANKS
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<PAGE>

                          [WHITNEY HOLDING LETTERHEAD]




                                  March 6, 1998


Securities and Exchange Commission
450 Fifth St., N.W.
Judiciary Plaza
Washington, D.C.  20549-1004

Via Edgar Electronic Filing System

            In Re:  File Number 0-1026

Gentlemen:

     Pursuant to regulations of the Securities and Exchange Commission, 
submitted herewith for filing on behalf of Whitney Holding Corporation (the
"Company"), is the the Company's Prelimiary Proxy Statement dated April 22,
1998.

     This filing is being effected by direct transmission to the Commission's
EDGAR System.

                              Sincerely,

                              /s/ Joseph S. Schwertz, Jr.
                              ---------------------------
                              Joseph S. Schwertz, Jr.
                              Sr. Vice President and
                              Corporate Secretary
                              (504) 586-3596

JSS/med/
<PAGE>


                            SCHEDULE 14A INFORMATION

Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934

Filed by the Registrant  X
                        ----

Filed by a Party other than the Registrant
                                          ----

Check the appropriate box:

 X       Preliminary Proxy Statement
- ----
         Confidential, for Use of the Commission Only (as permitted by Rule 14a-
         6(e)(2)).
- ----
         Definitive Proxy Statement
- ----
         Definitive Additional Materials
- ----
         Soliciting Material Pursuant to (S)240.14a-11(c) or (S)240.14a-12
- ----


                           WHITNEY HOLDING CORPORATION
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified in Its Charter)


- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if Other Than the Registrant)

Payment of Filing Fee (Check the appropriate box):

____    $125 per Exchange Act Rules 0-11(c)(1)(ii), 14a-6(i)(1), or 14a-6(i)(2).

____    $500 per each party to the controversy pursuant to Exchange Act 
        Rule 14a-6(i)(3).

____    Fee computed on table below Exchange Act Rules 14a-6(i)(4) and 0-11.

        (1)     Title of each class of securities to which transaction applies:

                           Common Stock
                 ---------------------------------------------------------------

         (2)     Aggregate number of securities to which transaction applies:

                           ??????????
                 ---------------------------------------------------------------

         (3)     Per unit price or other underlying value of transaction 
                 computed pursuant to Exchange Act Rule 0-11:*

                           Not Applicable
                 ---------------------------------------------------------------

         (4)     Proposed maximum aggregate value of transaction:


<PAGE>

                        Not Applicable
                 ---------------------------------------------------------------

         (5)     Total fee paid:

                          Not Applicable
                 ---------------------------------------------------------------

          *      Set forth the amount on which the filing fee is calculated and 
                 state how it was determined.

- ----     Check box if any part of the fee is offset as provided by Exchange Act
         Rule  0-11(a)(2)  and identify the filing for which the  offsetting
         fee was paid  previously.  Identify the previous filing by registration
         statement number, or the Form or Schedule and the date of its filing.

         (1)      Amount Previously Paid: Not Applicable
                  --------------------------------------------------------------

         (2)      Form Schedule or Registration Statement No.: Not Applicable
                  --------------------------------------------------------------

         (3)      Filing Party: Not Applicable
                  --------------------------------------------------------------

         (4)      Date Filed: Not Applicable
                  --------------------------------------------------------------
          

<PAGE>
                       [WHITNEY HOLDING CORPORATION LOGO]






March 18, 1998

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS

To the Shareholders:

         The Annual Meeting of Shareholders of Whitney Holding  Corporation (the
"Company") will be held on the eleventh  floor,  Pan-American  Life Center,  601
Poydras Street, New Orleans,  Louisiana, on Wednesday,  April 22, 1998, at 10:30
a.m., for the purposes of considering and voting upon:

                  1. A  proposed  amendment  of  Article  VI,  Section 1, of the
         Company's Charter to increase the authorized number of shares of Common
         Stock.

                  2. Election of three  directors to serve until the 2003 Annual
         Meeting, or until their successors are elected and qualified.

                  3.  Ratification  of the  selection of Arthur  Andersen LLP as
         independent  public  accountants  to audit the books of the Company and
         its subsidiaries for 1998.

                  4. Such other business as may properly come before the meeting
         or any adjournments or postponements thereof.

         The close of  business  on  February  26,  1998,  has been fixed as the
record date for  determining  shareholders  entitled to notice of and to vote at
the meeting.

                                   By  order  of  the Board of Directors.




                                   JOSEPH S. SCHWERTZ, JR.
                                   Secretary



              228 St. Charles Avenue, New Orleans, Louisiana 70130







                             YOUR VOTE IS IMPORTANT

         Whether or not you expect to attend the  meeting,  please  mark,  date,
sign and promptly return the enclosed proxy in the accompanying envelope,  which
requires no postage if mailed in the United  States.  You may, of course,  later
revoke your proxy and vote in person.


<PAGE>





                        [WHITNEY HOLDING COPORATION LOGO]



                             228 ST. CHARLES AVENUE
                          NEW ORLEANS, LOUISIANA 70130

                              --------------------
                                 PROXY STATEMENT
                              --------------------

         The  enclosed  proxy is  solicited by the Board of Directors of Whitney
Holding   Corporation   (the  "Company")  for  use  at  the  Annual  Meeting  of
Shareholders  to  be  held  on  April  22,  1998  and  at  any  adjournments  or
postponements  thereof. If properly and timely completed and returned, the proxy
will be voted in the manner you specify thereon. If no manner is specified,  the
proxy will be voted FOR the  proposed  Charter  amendment,  FOR  election of the
nominees for directors  hereinafter  named and FOR ratification of the selection
of Arthur Andersen LLP as the Company's independent public accountants.

         The proxy may be revoked by giving  written notice of revocation to the
Company's  secretary or by filing a properly  executed  proxy of later date with
the secretary at or before the Annual Meeting.

         The cost of soliciting proxies will be borne by the Company. Directors,
officers  and regular  employees  of the  Company  and its  banking  subsidiary,
Whitney National Bank (the "Louisiana Bank" or the "Bank"),  may solicit proxies
by mail,  telephone,  telecopier  and personal  interview,  but will not receive
additional compensation therefor.

         At  the  beginning  of  January  1998,  the  Company's   other  banking
subsidiaries,  Whitney Bank of Alabama (the "Alabama  Bank"),  Whitney  National
Bank of Florida (the "Florida  Bank") and Whitney  National Bank of  Mississippi
(the "Mississippi Bank"), were merged into the Louisiana Bank.

         This Proxy  Statement  and  related  materials  will first be mailed to
shareholders on or about March 18, 1998.

                 VOTING SECURITIES AND PRINCIPAL HOLDERS THEREOF

         Only shareholders of record as of the close of business on February 26,
1998  are  entitled  to  notice  of and to vote at the  meeting.  On that  date,
20,831,513  shares of common stock (being the Company's only class of authorized
stock) were outstanding. Each share is entitled to one vote.

         The  following   table   provides   information   concerning  the  only
shareholder  known by the Company to be the  beneficial  owner (as determined in
accordance  with Rule 13d-3 of the Securities  and Exchange  Commission) of more
than 5% of its outstanding stock as of February 26, 1998.

          Name and Address                   Shares Beneficially      Percent of
         of Beneficial Owner                        Owned (1)              Class
        -------------------                   -----------------         --------
   Estate of William G. Helis..................    1,081,404               5.19%
      a Louisiana partnership
      912 Whitney Building
      New Orleans, Louisiana 70130

(1)  Includes  direct  and  indirect  ownership.  Based  on  Amendment  No. 1 to
     Schedule  13D,  dated  December 31, 1990 as filed with the  Securities  and
     Exchange Commission.  David A. Kerstein, an attorney, has shared voting and
     investment  power with  respect to the shares shown by virtue of his status
     as  co-executor,  co-administrator  and co-trustee for, and under revocable
     delegations of authority given by, several successions,  trusts and natural
     persons who in the aggregate have a 100% partnership interest,  and under a
     revocable  delegation of authority  given by the  partnership  itself.  Mr.
     Kerstein  also has shared  voting  and  investment  power  with  respect to
     101,946 shares owned by the Succession of William G. Helis,  Jr., and 6,029
     shares owned by The Helis  Foundation,  of which he serves as  co-executor.
     Mr.  Kerstein  disclaims  beneficial  ownership of all such  shares,  which
     aggregates 5.71% of the Company's outstanding stock.

                                        1

<PAGE>



                           PROPOSED CHARTER AMENDMENT

     The Board of  Directors  has  approved  and  recommends  that  shareholders
approve a proposal  to amend the  Articles  of  Incorporation  of the Company to
increase  the number of  authorized  shares of Common Stock from  40,000,000  to
100,000,000 shares (the "Amendment").  As amended, Article VI, Section 1, of the
Company's Articles of Incorporation would read as follows:

                                   ARTICLE VI

         1. The  authorized  capital stock of this  corporation  is fixed at one
         hundred  million  (100,000,000)  shares  of  Common  Stock,  all of one
         series, without nominal or par value.

     As of February  26,  1998,  there were  20,831,513  shares of Common  Stock
outstanding and 338,258 shares held in treasury.  In addition,  as of such date,
an aggregate of 2,354,467 shares were reserved for issuance  under the Company's
Company's 1992 and 1997 Long-Term  Incentive Plans, the Directors'  Compensation
Plan, and approximately 1,700,000 shares are proposed to be issued in connection
with the Company's pending  acquisitions of Meritrust Federal Savings Bank and
Louisiana National Security Bank, subject to certain adjustments. Therefore, as 
of February 26, 1998, a total of approximately 24,885,980 shares of Common Stock
Stock  were either outstanding, reserved  for issuance or proposed to be issued,
leaving approximately 15,114,020 shares (including 338,258 treasury shares)
remaining for subsequent  issuance,  sale or reservation.  If shareholders adopt
the proposed Amendment,  the Company's Board of Directors will have the power to
issue an additional 60,000,000 shares, or a total of 75,114,020 shares of Common
Stock, for cash or other consideration without further  authorization by the
shareholders,  except as may be required by law or the rules of the National
Association of Securities  Dealers,  Inc. Shareholders do not have  preemptive
rights with respect to the Common Stock.

     The Board of  Directors  believes  that the  proposed  increased  number of
authorized  shares will provide the Board with  flexibility well into the future
in considering actions that may involve the issuance of Common Stock,  including
acquisitions  of  banks  and  bank-related  corporations,  stock  splits,  stock
dividends,  additional  stock-oriented  benefit  plans  and other  issuances  or
reservations  of Common Stock as and when the Board  determines that such action
may be desirable. If approval of the proposed increase in authorized shares were
to be  postponed  until  specific  needs  were to arise,  the delay and  expense
incident  to  shareholder  action on the  proposed  issuance  at that time might
deprive the Company of  opportunities  that would be available if the  Amendment
were adopted now.

     The Company has not entered into any agreements or understandings,  and has
no current  plans,  for the  issuance of any  additional  shares of Common Stock
except to the extent that the Company may issue shares of Common Stock  pursuant
to existing employee benefit plans, in connection with the proposed acquisitions
described above, or in connection with any other acquisition agreements that may
be entered into by the  Company.  The  issuance of  additional  shares of Common
Stock may have a  dilutive  effect on  earnings  per share and on the equity and
voting power of existing holders of Common Stock.

     The ability of the Board of Directors to authorize the issuance and sale of
authorized  but  unissued  shares of Common  Stock could  enhance the  Company's
bargaining  position on behalf of its  shareholders in a takeover  situation and
could, under some circumstances,  be used to render more difficult or discourage
a merger,  tender offer or proxy contest,  the assumption of control by a holder
of a large  block of the  Company's  securities,  or the  removal  of  incumbent
management,  even if such a transaction were favored by holders of the requisite
number of the then outstanding  shares of Common Stock. The Company is not aware
of any  existing  efforts to gain  control of the Company or to organize a proxy
contest.   If  such  a  proposal  were  presented,   management   would  make  a
recommendation based upon the best interests of the Company's shareholders.

     Approval of the Amendment  requires the affirmative  vote of the holders of
two-thirds  of the shares of Common  Stock  present in person or by proxy at the
meeting,  or a majority of the outstanding shares of Common Stock,  whichever is
greater.  Abstentions  will be included but broker  nonvotes will be excluded in
calculating  the voting  power  present.  The Board of Directors  believes  that
increasing  the  number  of  authorized  shares is in the best  interest  of the
Company  and  its  shareholders  and,  accordingly,  recommends  a vote  FOR the
proposal to approve the Amendment.

                                        2

<PAGE>



                              ELECTION OF DIRECTORS

         The  Company's  charter  provides for a classified  Board of Directors,
composed of not less than five nor more than twenty-five  persons,  divided into
five  classes  serving  staggered  five-year  terms,  with the  exact  number of
directors to be fixed by the Board. By Board resolution, the number of directors
has been set at 19,  of whom  three  are to be  elected  this  year.  The  Board
nominates  E. James Kock,  Jr., R. King  Milling and John G.  Phillips.  Messrs.
Kock, Milling and Phillips,  who were elected at prior  shareholders'  meetings,
are nominated to serve until the 2003 Annual Meeting.

         Directors  will be elected by  plurality  of the votes  actually  cast.
Abstentions and broker  nonvotes will be disregarded.  Should any of the Board's
nominees  become  unavailable  for  election,  which is not  anticipated,  proxy
holders  may in their  discretion  vote for other  nominees  recommended  by the
Board.

         The following  table includes  information  furnished by the respective
nominees and directors with regard to their  principal  occupations for the last
five years,  directorships of other public companies and beneficial ownership of
the  Company's  outstanding  stock  as of  December  31,  1997,  as  well as the
beneficial  ownership  of each of the named  executive  officers  in the Summary
Compensation  Table  (as  determined  in  accordance  with  Rule  13d-3  of  the
Securities and Exchange Commission).
<TABLE>
<CAPTION>

                                                                                            Shares        Percent
                                                                       Director  Term    Beneficially        of
Name and Age                          Principal Occupation              Since   Expires   Owned (1)        Class
- ------------                          --------------------             -------- ------- --------------    ------
Nominee for Term Expiring 2003
<S>                                 <C>                                 <C>     <C>     <C>               <C>
E. James Kock, Jr., 69              Former President: Bowie             1965    1998    50,083(2)(3)      *
                                    Lumber Associates, Downmans
                                    Associates, Jeanerette Lumber &
                                    Shingle Co., Ltd. and White
                                    Castle Lumber & Shingle Co., Ltd.
                                    (land and timber holdings, and
                                    investments) from 1965 to 1993

R. King Milling, 57                 President of the Company           1979     1998    94,333(4)         *
                                    and the Bank

John G. Phillips, 75                Former Chairman of the Board       1972     1998    8,300(2)(5)       *
                                    and Chief Executive Officer, The
                                    Louisiana Land and Exploration
                                    Company (oil and gas exploration
                                    and production)

Directors with Continuing Terms

Guy C. Billups, Jr., 70             Former Chairman of the Board       1997     2002    595,543(2)(6)      2.86%
                                    of Merchants Bancshares, Inc. and
                                    Merchants Bank & Trust Company;
                                    Chairman, the Mississippi Bank
                                    Advisory Board; Partner, Billups
                                    Farms and Director, Billups Plantation,
                                    Inc. (farming)

Harry J. Blumenthal, Jr., 52        President, Blumenthal              1993     1999    16,825(2)(7)      *
                                    Print Works, Inc.
                                    (textiles manufacturing)

</TABLE>

                                        3

<PAGE>
<TABLE>
<CAPTION>
                                                                                            Shares        Percent
                                                                       Director  Term    Beneficially        of
Name and Age                          Principal Occupation              Since   Expires   Owned (1)        Class
- ------------                          --------------------             -------- ------- --------------    ------
<S>                                 <C>                                <C>      <C>     <C>               <C>    
Joel B. Bullard, Jr., 47            President, Joe Bullard             1994     1999    14,566(2)(8)      *
                                    Automotive Companies

James M. Cain, 64                   Former Vice Chairman, Entergy      1987     2002    6,489(2)(9)       *
                                    Corp. (utility holding company);
                                    former Chairman of the
                                    Board, Chief Executive Officer
                                    and former President, Louisiana
                                    Power and Light Company
                                    (electric utility); Former
                                    Director, Chief Executive Officer
                                    And President, New Orleans
                                    Public Service, Inc.

Angus R. Cooper, II, 55             Chairman and Chief Executive       1994     1999    120,665(2)(10)    *
                                    Officer, Cooper/T. Smith Corp.
                                    (shipping service company)

Robert H. Crosby, Jr., 77           Chairman of the Board and          1972     2002    15,241(2)(11)     *
                                    Chief Executive Officer,
                                    Crosby Land & Resources
                                    (timberland holdings, oil
                                    and gas production)

Richard B. Crowell, 59              Attorney, Crowell & Owens          1983     2002    176,370(2)(12)    *

Camille A. Cutrone, 68              General Partner, Cutrone           1996     2000    78,623(2)(13)     *
                                    Verlander & Meyer, Attorney
                                    at Law

William A. Hines, 61                Chairman of the Board,             1986     2001    153,900(2)(14)    *
                                    Midland Pipe Corporation
                                    (sale of oil field
                                    country tubular goods)

Robert E. Howson, 66                Former Chairman of the Board       1989     2000    13,250(2)(15)     *
                                    and Chief Executive Officer of
                                    McDermott International, Inc.
                                    and of McDermott Incorporated
                                    (marine construction services
                                    and power generation systems)

John J. Kelly, 63                   President, Textron Marine          1986     2000    7,292(2)(16)      *
                                    and Land Systems (designs
                                    and builds advanced
                                    technology vehicles
                                    and ships)

Alfred S. Lippman, 59               Partner, Lippman, Mahfouz          1996     2001    67,513(2)(17)     *
                                    & Martin, Attorneys at Law

</TABLE>

                                        4

<PAGE>
<TABLE>
<CAPTION>
                                                                                            Shares        Percent
                                                                       Director  Term    Beneficially        of
Name and Age                          Principal Occupation              Since   Expires   Owned (1)        Class
- ------------                          --------------------             -------- ------- --------------    ------
<CAPTION>
<S>                                 <C>                                <C>      <C>     <C>               <C>
William L. Marks, 54                Chairman of the Board and          1990     2000    254,866(18)       1.22%
                                    Chief Executive Officer of
                                    the Company and the Bank

John K. Roberts, Jr., 61            President and Chief Executive      1985     2002    110,100(2)(19)    *
                                    Officer, Pan-American Life
                                    Insurance Company (markets and
                                    services life, health and
                                    retirement insurance); Director,
                                    Pan-American Financial Services, Inc.

Carroll W. Suggs, 59                Chairman, Chief Executive          1996     2001    2,600(2)          *
                                    Officer and President,
                                    Petroleum Helicopters, Inc.

Warren K. Watters, 70               President, Reilly-Benton           1986     2000    8,950(2)(20)      *
                                    Company, Inc. (fabrication
                                    and wholesale distribution of
                                    marine and commercial
                                    construction materials)

Executive Officers

Robert C. Baird, Jr., 47            Executive Vice President of        -        -       35,756(21)        *
                                    the Company and the Bank

John C. Hope, III, 49               Executive Vice President           -        -       63,077(22)        *
                                    of the Company and the Bank;
                                    Former Chairman and Chief
                                    Executive Officer of the Alabama
                                    Bank

Kenneth A. Lawder, Jr., 57          Executive Vice President           -        -       66,913(23)        *
                                    of the Company and the Bank

All 26 directors and executive
 officers of the Company as a group                                                     2,676,216(24)     12.85%
</TABLE>

 *       Less than 1%

(1)      Ownership  shown includes  direct and indirect  ownership  and,  unless
         otherwise  noted,  also includes sole  investment and voting power with
         respect to reported holdings.

(2)      With the  exceptions  noted  below,  these  share  totals  include  the
         following shares subject to options that have been granted  pursuant to
         the Directors'  Compensation  Plan: (a) options on 1,000 shares granted
         in 1994 and exercisable at any time through June 30, 2004 at a price of
         $26.25  per share;  (b)  options  on 1,000  shares  granted in 1995 and
         exercisable  at any time through June 30, 2005 at a price of $26.75 per
         share;  (c) options on 1,000 shares granted in 1996 and  exercisable at
         any time  through  June 30, 2006 at a price of $30.50 per share and (d)
         options on 1,000  shares  granted in 1997 and  exercisable  at any time
         through  June 30,  2007 at a price of  $42.4375.  The total  shares for
         Messrs.  Bullard and Cooper,  who joined the Company's  Board after the
         1994  option  grant,  include  only  those  shares subject  to  options
         described in items (b), (c) and (d)

                                        5

<PAGE>

         above.  The total  shares for Mr.  Crowell  include  only those  shares
         subject to option  described  in item (d) above.  The total  shares for
         Messrs.  Cutrone and Lippman and Ms.  Suggs,  who joined the  Company's
         Board after the 1995 option grant, include only those shares subject to
         option  described  in item (c) and (d) above.  The share  total for Mr.
         Billups,  who joined the  Company's  Board in 1997,  include only those
         shares subject to option described in item (d) above.

(3)      Mr.  Kock is a member of the  Company's  and the Bank's  Executive  and
         Nominating  Committees.  He is  also  a  member  of  the  Bank's  Trust
         Committee.  His total shares  include  8,440 shares over which Mr. Kock
         holds a usufruct,  4,308 shares owned by several trusts for the benefit
         of his  children,  for  which  he  serves  as  trustee  and  for  which
         beneficial ownership is disclaimed and 3,578 shares owned by members of
         Mr. Kock's family, for which he disclaims beneficial ownership.

(4)      Mr. Milling is an ex-officio  member of the Bank's  Executive and Trust
         Committees and is a member of the Company's  Executive  Committee.  His
         share total  includes the following  restricted  and shares  subject to
         option granted pursuant to the Company's  Long-Term  Incentive Program:
         16,250  shares of restricted  stock;  options on 4,258 shares of stock,
         which may be  exercised at any time through June 22, 2003 at a price of
         $19.42  per  share;  options  on 2,429  shares of  stock,  which may be
         exercised  at any time  through  July 26, 2004 at a price of $28.00 per
         share;  options on 3,923 shares of stock, which may be exercised at any
         time through July 25, 2005 at a price of $28.875 per share;  options on
         6,000 shares of stock,  which may be exercised at any time through July
         23, 2006 at a price of $30.00 per share; and options on 7,500 shares of
         stock,  which may be  exercised  at any time through June 30, 2007 at a
         price of $42.4375 per share. His total shares include shared voting and
         investment  power with  respect to 2,767 shares owned by members of Mr.
         Milling's  family  and  includes  2,928  shares  of stock  held for the
         benefit of Mr. Milling in the Company's Savings Plus Plan.

(5)      Mr. Phillips is a member of the Company's and the  Bank's  Compensation
         Committee.

(6)      Mr. Billups' shares include 3,224 shares that are held by his spouse
         (as to which Mr. Billups disclaims beneficial ownership).

(7)      Mr.  Blumenthal is a member of the  Company's and the Bank's  Executive
         Committees. His total shares include shared voting and investment power
         with  respect  to 7,425  shares  owned by a member of Mr.  Blumenthal's
         family, for which beneficial ownership is disclaimed.

(8)      Mr. Bullard's total shares include 2,250 shares in a profit sharing 
         trust, and 5,240 shares in family trusts, for which beneficial
         ownership is disclaimed.

(9)      Mr.  Cain is a member of the  Company's  and the Bank's  Executive  and
         Nominating  Committees.  He is  also  a  member  of  the  Bank's  Audit
         Committee.

(10)     Mr.  Cooper  serves on the  Company's  Executive  Committee.  His total
         shares  include  4,650  shares  owned by the estate of his spouse,  for
         which  beneficial  ownership is disclaimed.  Also includes 4,000 shares
         owned by Mr.  Cooper's four minor  children in an account over which he
         is custodian and for which beneficial ownership is disclaimed.

(11)     Mr. Crosby is a member of the  Company's  and the Bank's  Executive and
         Compensation  Committees.  He is  also a  member  of the  Bank's  Trust
         Committee. His total shares include 450 shares owned by a member of his
         family and 6,750 shares owned by a  partnership  of which Mr. Crosby is
         an officer and a director in which he has a  beneficial  interest.  His
         total shares also include 7 shares owned by an investment club of which
         a member of Mr. Crosby's family is a member.

(12)     Mr. Crowell is a member of the Bank's Audit Committee. His total shares
         include  67,788  shares  owned by members of Mr.  Crowell's  family and
         family trusts, for which beneficial ownership is disclaimed.



                                        6

<PAGE>


(13)     Mr.  Cutrone's  total shares include 28,495 shares in family trusts for
         Mr.  Cutrone's  daughters  and  grandchildren  for which he has  voting
         rights, but beneficial ownership is disclaimed.

(14)     Mr.  Hines  is a  member  of the  Company's  and the  Bank's  Executive
         Committees.  His total shares  include 5,000 shares owned by a relative
         of Mr. Hines for which beneficial ownership is disclaimed.

(15)     Mr. Howson is a member of the Company's and the Bank's Compensation and
         Executive Committees and the Bank's Audit Committee.

(16)     Mr. Kelly is a member of the Company's and the Bank's Executive
         Committees and the Bank's Audit Committee.

(17)     Mr.  Lippman's shares include 37,613 shares held for the benefit of Mr.
         Lippman in the Lippman,  Mahfouz & Martin  401(k)  Savings & Retirement
         Plan.

(18)     Mr.  Marks  is  an  ex-officio  member  of  the  Bank's  Executive  and
         Nominating  Committees  and  is a  member  of the  Company's  Executive
         Committee and the Bank's Trust Committee.  His share total includes the
         following  restricted  and  optioned  shares  granted  pursuant  to the
         Company's  Long-Term  Incentive  Program:  48,000  shares of restricted
         stock;  options on 9,851 shares of stock, which may be exercised at any
         time through  June 22, 2003 at a price of $19.42 per share;  options on
         11,429 shares of stock, which may be exercised at any time through July
         26,  2004 at a price of $28.00 per share;  options on 18,000  shares of
         stock,  which may be  exercised  at any time through July 25, 2005 at a
         price of $28.875 per share;  options on 18,000  shares of stock,  which
         may be exercised at any time through July 23, 2006 at a price of $30.00
         per  share;  and  options  on  40,000  shares  of  stock,  which may be
         exercised  at any time through June 30, 2007 at a price of $42.4375 per
         share.  Also includes 2,156 shares of stock held for the benefit of Mr.
         Marks in the Company's  Savings Plus Plan, and options on 33,750 shares
         of stock,  which may be exercised at any time through February 28, 2000
         at a price of $18.11 per share.

(19)     Mr.  Roberts  is a member of the  Company's  and the  Bank's  Executive
         Committees  and the Bank's Audit  Committee.  His total shares  include
         shared  investment and voting power with respect to 95,550 shares owned
         by a company  having an investment  committee of which Mr. Roberts is a
         member.

(20)     Mr.  Watters is a member of the Company's and the Bank's  Executive and
         Nominating Committees and is a member of the Bank's Trust Committee.

(21)     Mr. Baird's share total includes the following restricted and  shares 
         subject to option granted pursuant to the Company's Long-Term Incentive
         Program: 7,250 shares of restricted stock; options on 6,000 shares of
         stock, which may be exercised at any time through July 25, 2005 at a 
         price of $28.875 per share; options on 6,000 shares of stock, which may
         be exercised at any time through July 23, 2006 at a price of $30.00 per
         share; options on 7,500 shares of stock, which may be exercised at any 
         time through June 30, 2007 at a price of $42.4375 per share.  This
         figures includes 10 shares of stock owned by Mr. Baird's son for which
         beneficial ownership is disclaimed and includes 379 shares of stock
         held for the benefit of Mr. Baird in the Company's Savings Plus Plan.

(22)     Mr.  Hope's share total  includes the following  restricted  and shares
         subject to option granted pursuant to the Company's Long-Term Incentive
         program:  7,250 shares of restricted stock;  options on 6,000 shares of
         stock,  which may be  exercised  at any time through July 25, 2005 at a
         price of $28.875 per share; options on 6,000 shares of stock, which may
         be exercised at any time through July 23, 2006 at a price of $30.00 per
         share; and options on 7,500 shares of stock,  which may be exercised at
         any time through  June 30, 2007 at a price of $42.4375 per share.  This
         figure  includes  2,000  shares  of  stock  owned by Mr.  Hope's  minor
         children  for which  beneficial  ownership is  disclaimed  and includes
         6,827 shares of stock held for the benefit of Mr. Hope in the Company's
         Savings Plus Plan.


                                        7

<PAGE>


(23)     Mr.  Lawder's share total includes the following  restricted and shares
         subject to option granted pursuant to the Company's Long-Term Incentive
         Program:  14,500 shares of restricted stock; options on 8,040 shares of
         stock,  which may be  exercised  at any time  through May 27, 2002 at a
         price of $13.22 per share;  options on 9,000 shares of stock, which may
         be exercised at any time through June 22, 2003 at a price of $19.42 per
         share;  options on 6,000 shares of stock, which may be exercised at any
         time through  July 26, 2004 at a price of $28.00 per share;  options on
         6,000 shares of stock,  which may be exercised at any time through July
         25,  2005 at a price of $28.75  per share;  options on 6,000  shares of
         stock,  which may be  exercised  at any time through July 23, 2006 at a
         price of $30.00 per share; and options on 7,500 shares of stock,  which
         may be  exercised  at any  time  through  June  30,  2007 at a price of
         $42.4375 per share.  This total also  includes 824 shares of stock held
         for the benefit of Mr. Lawder in the Company's Savings Plus Plan.

(24)     The Bank  serves as  trustee  of the  Savings  Plus  Trust,  which held
         326,720 shares (1.57%) as of December 31, 1997. An executive officer of
         the Company serves with other Bank employees on a committee which makes
         voting decisions with respect to these shares.  The Bank also serves as
         trustee of the  Company's  Retirement  Plan Trust,  which held  239,555
         shares  (1.15%) as of December  31, 1997.  An executive  officer of the
         Company  serves with other Bank  employees  on a committee  which makes
         voting and  investment  decisions  with respect to these  shares.  Such
         shares  have been  included  only once in  calculating  the  beneficial
         ownership of all officers and directors as a group.


                        INFORMATION CONCERNING MANAGEMENT

         Board Committees. The Company has no standing audit committee. The
Company has a Nominating Committee composed of Messrs. Cain, Kock, and Watters.
The Nominating Committee, whose functions and operating procedures have not yet
been fully delineated, held no meetings during the year.  The Company has a 
Compensation Committee consisting of Messrs. Crosby, Howson, and Phillips, as
discussed below.

         The Bank has an Audit Committee that function primarily to evaluate the
scope and results of internal and external audits.  The Audit  Committee,  which
meets  quarterly,  is composed of not less than three  members who are appointed
each meeting.  Messrs.  Cain,  Crowell,  Howson,  Kelly,  and Roberts  served as
committee members during 1997.

         During  1997,  the Board of  Directors of the Company held 12 meetings.
All directors  other than Messrs.  Hines and Kelly  attended at least 75% of the
aggregate  number  of  meetings  of the  Company's  Board of  Directors  and the
committees of the Company on which they served.

         Compensation of Directors.  All Company directors are also directors of
one or more of the Company's  subsidiaries,  and except as described  below, the
Company does not compensate  directors for attendance at Company board meetings.
During 1997, the Louisiana Bank paid its  non-officer  directors  annual fees of
$12,000  and  $750  for each day on  which  the  director  attended  one or more
meetings of the Louisiana Bank's board or a committee thereof.  The Alabama Bank
paid its non-officer  directors who are not also directors of the Company annual
fees of $1,500,  $500 for attendance at each Alabama Bank board meeting and $300
per meeting for attendance at committee meetings of that board. The Company paid
Messrs.  Bullard and Cooper,  who were directors of the Alabama Bank but not the
Louisiana  Bank,  annual  fees of $12,000  and $750 for each day on which  those
directors  attended one or more meetings of the  Company's  board or a committee
thereof.  The Alabama Bank also paid these two directors  $500 for attendance at
each  Alabama  Bank board  meeting and $300 per meeting for  attendance  at that
board's committee meetings.

         In  1994,   the   Company's   shareholders   approved  the   Directors'
Compensation  Plan for the purpose of ensuring  that each director who is not an
employee  of  the  Company  or  its  subsidiaries   acquires  and  maintains  an
appropriate  equity interest in the Company  through  ownership of the Company's
common stock.  In addition,  this plan amended and restated the Unfunded Plan of
Deferred  Compensation  adopted  in  November,  1990.  For  each  director,  the
Directors'  Compensation Plan, further amended by the Company's  shareholders in
1996,  provides for (a) the annual award of 300 shares of common stock,  (b) the
annual  grant  of  1,000  non-qualified  stock  options,  and (c) the  voluntary
deferral  of all or a  portion  of the stock  award  and/or  the fees  otherwise
payable annually to the directors.


                                        8

<PAGE>



         Any deferred amounts are credited to a bookkeeping  account  maintained
by the Company for the benefit of each director.  The plan permits each director
to allocate,  from time to time,  deferred amounts among an equity fund, a fixed
income  fund,  a money  market  fund,  and  credits  representing  shares of the
Company's common stock.  Earnings and losses are  periodically  credited to each
account based upon such investment allocations; however, there is no requirement
that the  Company  actually  acquire  any asset  subject  to  allocation  by the
director.  The Company  established a rabbi trust in connection with the funding
of its  obligations  under the plan.  Each year during the  continuation of this
plan,  it is the  Company's  intent to contribute to this trust in order to fund
its obligations thereunder.

         Benefits under the plan are  distributed  as of the date  designated by
each director, generally after the date the director ceases to serve as a member
of the board of  directors  of the  company.  Benefits  are equal to the  amount
credited to a director's account at the time of distribution.


                          EXECUTIVE COMPENSATION REPORT

         The Company's  executive  compensation  program is designed to attract,
reward,  retain and motivate the  executives who are  responsible  for providing
effective  leadership  over  time to  achieve  and  sustain  superior  financial
performance  and continued  growth of the Company.  It provides  executives  and
other  key  employees  a highly  competitive  total  compensation  package  that
generates rewards based on both Company and individual performance.

         The Compensation  Committee of the Board of Directors (the "Committee")
is charged with the  responsibility  for reviewing  the  executive  compensation
programs of the Company annually,  for setting the salary of the Chief Executive
Officer and other executive  officers,  and for performing a more general review
of the  compensation  and benefit programs of the Company that apply to officers
and employees.  Comprised of three independent,  non-employee Directors,  one of
whom is elected to serve as Chairman, the Committee met on five occasions during
1997.

         The  Committee  is actively  involved in  administering  the  Company's
Executive Compensation Plan and Long- Term Incentive Plan, and annually approves
both nominees for  participation  and awards that may be made under either Plan.
Determinations  and/or  recommendations  of the Compensation  Committee are made
following  informed  discussions  based on an assessment of Company  performance
supported by a review of both financial and non-financial  data, overall banking
industry and peer group bank performance data, general marketplace  information,
and state,  regional  and national  economic  considerations.  The  Compensation
Committee  utilizes benefit  consultants and actuaries,  executive  compensation
consultants,  and outside legal counsel as resources when needed and also relies
on salary and benefits  survey data produced by independent  third parties as an
additional source of information to assist in its deliberations.

         Base pay is targeted at a level slightly above median pay for similarly
classified  executives in the Company's peer bank group and the national banking
industry.  This philosophy ensures the Company can attract and retain executives
of exceptional  ability who have the experience and expertise required to do the
job. As presented in the Summary Compensation Table, the executive officers,  in
addition  to  base  salary,   participate  in  a  performance   based  Executive
Compensation  Plan (annual cash bonus incentive plan) established by the Company
in 1992, the Long-Term  Incentive  Program  approved by shareholders in 1992 and
its successor, the 1997 Long-Term Incentive Plan approved by the shareholders in
1997. In 1992, the Committee  approved for implementation  Executive  Agreements
designed to provide executives and other key employees a degree of protection in
the event of a change in control.  These Agreements were subsequently revised in
1993 and again in 1996.

         Base Salary  Increase -- Chief  Executive  Officer  and  Chairman.  The
Committee  approved a base salary  increase  for William L. Marks,  Chairman and
Chief Executive  Officer of the Company,  effective as of July 1, 1997,  raising
his annual  salary to  $650,000.  This  represented  an  annualized  increase of
$40,000  or 6.55%.  This  increase  was  granted  after the  Committee  reviewed
information  developed by the Bank's Human Resources  Department  which detailed
the salaries paid by banks  comprising  the peer bank group to their  respective
chief  executive  officers,  as well as national salary survey data published in
the  annual  Watson  Wyatt  Financial  Institutions   Compensation  Survey.  The
Committee  also  granted  base salary  increases  effective  July 1, 1997 to the
Bank's  designated  executive  officers,  appearing in the Summary  Compensation
Table, after reviewing the recommendations of Mr. Marks, and taking into

                                        9

<PAGE>


consideration  information developed by the Company's Human Resources Department
on salaries paid to executives in similar position  classifications  by the peer
bank group,  as well as national  salary  survey  data  published  in the annual
Watson Wyatt Financial Institutions Compensation Survey.

         Executive  Compensation  Plan. The Executive  Compensation  Plan of the
Company  is a  performance  driven  annual  cash  bonus  incentive  plan that is
reviewed and approved annually by the Committee.  The Plan, initially adopted in
1992,  is  designed  to  optimize  the  profitability  of the  Company  and  its
subsidiaries,  and to further  motivate  the  executive  officers  and other key
officers of the Company who are designated as participants  through the award of
incentive  cash  compensation  based on the  attainment of specific  performance
objectives. In 1997, the criteria used to assess company performance were return
on average assets (ROAA) and return on average  equity  (ROAE),  two of the most
frequently  used  measures  of  financial  performance  in the  banking  sector.
Applying  equal  weight to each  criterion,  composite  Company  performance  is
calculated.  Composite  performance results using the same performance  criteria
are calculated for each of the Company's peer bank group,  which is comprised of
twelve high performing banks located in the South Central United States.

         The Company's  composite  performance is then compared to the composite
performance  of the peer bank group.  Comparison of Company  performance  to the
performance of the peer bank group  determines the maximum amount of awards,  if
any,  earned  under the Plan.  Awards earned under the Plan are payable to
participants including the executive  officers appearing in the Summary
Compensation Table and other designated  participants. If the  Company's 
performance compared to the peer bank group  falls  below a specific performance
threshold,  no awards will be earned. With the exception of the award
calculation for the Chief Executive Officer and Chairman,  which is based solely
on corporate performance,  the target awards for other participants are  subject
to adjustment based  on  an  assessment  of  each  participant's performance and
contribution during the year.

         The  Committee,  following  completion  of its  assessment of corporate
performance  compared to the peer bank  group,  and after  reviewing  individual
performance for each executive officer, excluding the Chairman,  determined that
the following  executive officers had earned awards under the Plan in the amount
indicated:  William L. Marks ($333,923); R. King Milling ($172,209);  Kenneth A.
Lawder, Jr. ($109,204);  Robert C. Baird ($99,252);  and John C. Hope ($92,402).
The aggregate amount of these awards for executive officers totaled $806,990.

         Long-Term  Incentive Plan. The Company's 1997 Long-Term Incentive Plan,
approved by  shareholders  last year, was  established  to increase  shareholder
value, to advance the interests of the Company, to attract, retain, and motivate
certain officers,  executive personnel and other key employees through the grant
or award of  stock-based  incentive  compensation.  The Company's 1997 Long Term
Incentive Plan is administered  by the  Compensation  Committee,  which approves
each employee  nominated for  participation  and which grants any and all awards
made under the Plan.  The stock based  incentives  available  under the Plan may
include:

                  (1) Stock  options,  which may be either  non-statutory  stock
         options or incentive stock options within the meaning of Section 422 of
         the Internal Revenue Code of 1986, as amended;

                  (2) Restricted  stock,  which are shares of common stock,  the
         ownership  of which is  contingent  upon the  attainment  of  specified
         performance  objectives or restrictions on transfer,  forfeitability or
         other limitations;

                  (3) Performance shares, which are shares of common stock which
         may be subject to the attainment of specified  performance  objectives;
         and
                  (4) Phantom  shares,  which are equity  awards  related to the
         value of shares of common stock.

         During 1997,  awards of performance  based  restricted  stock and stock
options  were  granted  to the  Chief  Executive  Officer  and the  other  named
executive officers, as detailed in the compensation tables shown herein, as well
as certain  other  officers  of the  Company.  In  granting  these  awards,  the
Committee  took  particular   note  of  the  Company's  most  recent   financial
performance,  as well as financial performance over the past year, actions taken
to strengthen the credit quality of the Company's loan portfolio,  actions taken
to strengthen internal policies and

                                       10

<PAGE>


procedures,  the geographical  expansion which occurred, and overall improvement
within the structure and operation of the Company.  In establishing the level of
grants  to  the  Chief  Executive  Officer,  the  Committee  considered  overall
compensation data from banking industry sources and peer bank holding companies,
as  developed  by  external   consultants  and  the  Company's  Human  Resources
Department,  as  well  as the  Committee's  assessment  of the  Chief  Executive
Officer's  recent and current  performance  and the  expectations  of his future
contribution to the Company's long-term performance goals and growth objectives.
These same measures,  along with the Chief Executive Officer's  recommendations,
were applied in awarding grants to the other officers.

         Executive  Agreements.  The  Company  and the Bank  have  entered  into
separate  agreements  with  Messrs.  Marks,  Milling,  Lawder,  Hope  and  Baird
providing for  compensation  and  severance  benefits  upon the  termination  of
employment under  circumstances  following a change in control of the Company or
the Bank.

         Generally,  under the agreements, a change in control of the Company or
the Bank will be deemed to have  occurred if (i) any person  acquires or becomes
the beneficial owner of more than 20% of the Company's  outstanding common stock
without  the  approval of the  Company's  Board of  Directors,  (ii) the Federal
Deposit  Insurance  Corporation  or any other  regulatory  agency takes  certain
actions in conjunction with the reorganization or liquidation of the Bank, (iii)
the  Company or the Bank enter  into a merger or  consolidation,  or sell all or
substantially  all of their stock or assets,  without the surviving or acquiring
corporation  agreeing to assume the obligations of the Company or the Bank under
the agreements,  or (iv) there is a change in the majority of the members of the
Company's or the Bank's Boards of Directors.

         Under each  agreement,  if the acquiring  company or the acquiring bank
terminates  the  employment  of the  officer  without  cause,  or if the officer
resigns  during the three year period  following a change in control as a result
of a change or diminution of his duties, responsibilities,  title, compensation,
working  conditions  or general  status with the Company or the Bank, he will be
entitled to special  severance  benefits  including,  among other things,  a sum
equal to 300% of his annual salary and substantially all of the amounts that are
payable to him under the Company's and the Bank's employee and executive benefit
plans.

         Other Responsibility. The Committee reviews the provisions and scope of
other employee  benefit  plans,  such as the qualified  Retirement  Plan and the
qualified  Savings Plus Plan 401(k),  formerly the Thrift  Incentive  Plan,  and
recommends  to the Board of  Directors  any  changes to such plans that it deems
appropriate  and/or recommends to the Board the adoption of any new qualified or
non-qualified  plans.  The  Committee  further  reviews any and all matters with
respect to the  management  of employee  incentives,  general  compensation  and
benefit  programs,  and as it believes  action by the Board of Directors  may be
indicated,  the Committee makes recommendations  concerning those matters to the
Board.

         The Committee  believes that the  executive  compensation  policies and
programs of the Company serve the best interest of its shareholders and that the
combination  of a sound base salary  program,  a competitive  performance  based
short-term  cash  bonus  incentive  plan,  and  performance   driven   long-term
incentives provide a foundation for the continued success of the Company.

                Compensation Committee of the Board of Directors
                           Robert E. Howson, Chairman
                              Robert H. Crosby, Jr.
                                John G. Phillips

                                       11

<PAGE>
<TABLE>
<CAPTION>
I.  SUMMARY COMPENSATION TABLE

              Annual Compensation Long Term Compensation Awards (5)
                                                                                              Awards
                                                                                   Restricted
                                                                                      Stock           Options
                                                                                      Award            Number
                                                                                      Dollar             of            All Other
   Names and Principal Position          Year              Salary      Bonus (4)      Value (6)         Shares        Compensation
- ------------------------------------  -------------- ------------  ------------ ----------------  ------------  -------------------
<S>                                      <C>             <C>           <C>           <C>                <C>              <C>
William L. Marks                         1997            $630,043      $333,923      $396,250(1)        40,000           $10,590(7)
 Chairman & Chief Executive              1996             592,565       314,059       300,000(2)        18,000                6,515
 Officer of the Company and the          1995             562,532       337,519       287,500(3)        18,000                4,792
 Louisiana Bank
R. King Milling                          1997            $410,022      $172,209      $138,688(1)         7,500           $10,832(8)
 President of the Company                1996             387,528       162,762        90,000(2)         6,000                7,650
 and the Louisiana Bank                  1995             375,014       168,756        86,625(3)         6,000                6,051
Kenneth A. Lawder, Jr.                   1997            $260,010      $109,204      $108,969(1)         7,500            $ 8,789(9)
 Executive Vice President of the         1996             248,024       104,170        75,000(2)         6,000                7,650
 Company and the Louisiana Bank          1995             236,074       106,211        57,750(3)         6,000                4,917
John C. Hope, III                        1997            $220,004      $ 92,402      $108,969(1)         7,500           $ 6,132(10)
 Executive Vice President of the         1996             204,008        85,683        75,000(2)         6,000                5,718
 Company and Chairman and                1995             192,552        86,648        57,750(3)         6,000               68,045
 Chief  Executive Office of the
 Alabama  Bank
- ------------------------------------  -------------- ------------  ------------ ----------------  ------------  -------------------
Robert C. Baird                          1997            $212,504      $ 99,252      $108,961(1)         7,500         $  6,106(11)
  Executive Vice President of the        1996             187,923        78,928        75,000(2)         6,000               25,723
  Company and the Louisiana Bank         1995              82,503        37,126            - 0 -         - 0 -               30,450
====================================  ============== ============  ============ ================  ============  ===================
</TABLE>
(1)  The restricted shares granted in 1997 represent a target award that will be
     adjusted based on the performance of the Company, as measured by its return
     on assets and return on equity,  in relation to that of a  designated  peer
     group over the three year period ending December 31, 1999.  The
     ultimate number of shares in which the named executive will vest range from
     0% to 200% of the target  award.  The  restricted  shares vest on March 18,
     2000 upon completion of certain employment requirements. The grant date for
     the target award was March 18, 1997.  The target award is valued at $39.625
     per share, the market price on the award date.

(2)  The restricted shares granted in 1996 represent a target award that will be
     adjusted based on the performance of the Company, as measured by its return
     on assets and return on equity,  in relation to that of a  designated  peer
     group over the three year period ending December 31, 1998.  The ultimate
     number of shares in which the named executive will vest range from
     0% to 200% of the target award. The restricted shares vest on July 23, 1999
     upon completion of certain employment requirements.  The grant date for the
     target  award was July 23,  1996.  The target award is valued at $30.00 per
     share, the market price on the award date.

(3)  Restricted stock vests July 25, 2000 upon completion of certain  employment
     requirements.  The grant for the target award was July 25, 1995. The target
     award is valued at $28.875 per share, the market price on the award date.

(4)  All bonuses  have been paid under the  Executive Compensation  Plan (annual
     performance based incentive plan).

(5)  All awards have been made under the Long Term  Incentive Plans  approved by
     shareholders.

(6)  The restricted  stock shares shown in the table represent  restricted stock
     holding of the named  executive  officers.  The dollar  values in the table
     were calculated using the market price of the Company's Common stock on the
     date of award. The aggregate value of all restricted stock holdings of each
     named executive officer calculated using

                                       12

<PAGE>


     the market price of the Company's common stock as of December 31, 1997 were
     as follows:  Mr. Marks, $1,710,000; Mr. Milling, $541,500; Mr. Lawder, 
     $413,250; Mr. Hope, $413,250; and Mr. Baird, $299,250. Dividends are paid
     in full on such restricted shares.

(7)  This represents $5,790.00 in imputed income for the group term life 
     insurance and $4,800.00 in matching contributions under the Savings Plus
     Plan.

(8)  This represents $6,032.00 in imputed income for the group term life
     insurance and $4,800.00 in matching contributions under the Savings Plus
     Plan.

(9)  This represents $3,989.00 in imputed income for the group term life
     insurance and $4,800.00 in matching contributions under the Savings Plus
     Plan.

(10) This  represents  $1,332.00  in  imputed  income  for the  group  term life
     insurance  and $4,800.00 in matching  contributions  under the Savings Plus
     Plan.

(11) This  represents  $1,306.00  in  imputed  income  for the  group  term life
     insurance  and $4,800.00 in matching  contributions  under the Savings Plus
     Plan.

<TABLE>
<CAPTION>
II.  OPTION GRANTS TABLE
                              Option Grants in 1997
========================================================================================================================
                                                                                        Potential Realizable Value at
                                                                                       Assumed Annual Rates of Stock
                                             Individual Grants                          Price Appreciation For Option
                                                                                                    Term
                           ---------------------------------------------------------------------------------------------
                                 Number of          % of Total    Exercise or
                                 Securities      Options Granted  Base Price
                                 Underlying      to Employees on  (Per Share)   Expiration
           Name               Options Granted           1997                      Date            5% *           10% *
- ------------------------------------------------------------------------------------------------------------------------
<S>                                    <C>             <C>          <C>         <C>         <C>           <C>

William L. Marks                       40,000          26.58%       $42.4375    6/30/2007     $1,067,540      $2,705,380
R. King Milling                         7,500           4.98%       $42.4375    6/30/2007        200,164         507,259
Kenneth A. Lawder, Jr.                  7,500           4.98%       $42.4375    6/30/2007        200,164         507,259
John C. Hope, III                       7,500           4.98%       $42.4375    6/30/2007        200,164         507,259
Robert C. Baird                         7,500           4.98%       $42.4375    6/30/2007        200,164         507,259
- ------------------------------------------------------------------------------------------------------------------------
Named Executive Officers' assumed value gained as a %
of all shareholders' gains:
                                                                                              $1,868,196      $4,734,416
       Named Executive
       Officers
       Shareholders                                                                         $555,232,224  $1,407,079,974

       % of gain pertaining to Executive Officer's                                                 0.34%           0.34%
       options

=========================================================================================================================

<FN>

*    5% Share Value 10 Years 69.126
    10% Share Value 10 Years 110.072
</FN>
</TABLE>

                                       13

<PAGE>
<TABLE>
<CAPTION>
III. OPTION EXERCISES AND YEAR-END VALUE TABLE

                                        Options Exercise and Year-End Value Table
========================================================================================================================
                                                                  Number of executive           Value of unexercised
                                                                  underlying unexercised      in-the-money options at
                                                                options at December 31, 1997     December 31, 1997
              Shares acquired on                                ----------------------------     -----------------
Name              exercise               Value realized             All exercisable                All exercisable
<S>                 <C>                    <C>                           <C>                         <C>

Marks               3,571                  $45,100                       131,030                     $3,589,000
Milling             7,390                   99,900                        24,110                        612,000
Lawder              3,810                  159,700                        42,540                      1,304,200
Hope                -----                   -----                         19,500                        440,000
Baird               -----                    -----                        19,500                        440,000
</TABLE>


                                PERFORMANCE GRAPH

         The  accompanying  graph shows the comparative  total economic  return,
including the  reinvestment of cash dividends  received and the effects of stock
price appreciation or depreciation,  of the common stock of the Company,  of all
U.S.  common stocks listed on the NASDAQ  system,  and of the bank stocks of the
KBW 50 Total Return Index, a proprietary  bank stock index of Keefe,  Bruyette &
Woods,  Inc., which tracks the returns of 50 large banking companies  throughout
the United States.

                               [GRAPHIC OMITTED]

<TABLE>
<CAPTION>
                                                               Cumulative Total Return Index for the Year
                                                           ---------------------------------------------------
                                                           1992     1993      1994     1995      1996     1997
                                                           ---------------------------------------------------
<S>                                                         <C>      <C>       <C>      <C>       <C>      <C>

Whitney Holding Corporation Common Stock................... 100      145       142      209       246      406
KBW 50 Total Return Index.................................. 100      106       100      160       227      332
NASDAQ Total Return Index (U.S. Companies)................. 100      115       112      159       195      240
</TABLE>



                                       14

<PAGE>




Company Plans

         The Company's executive officers,  who are re-appointed  annually,  are
participants in the Company's Executive  Compensation Plan,  Long-Term Incentive
Program,  Retirement Plans and Savings Plus Plan and may elect to participate in
the Deferred  Compensation  Plan. The Executive  Compensation Plan and Long-Term
Incentive  Plan are described  above under the heading  "Executive  Compensation
Report".

         Retirement  Plan.  The Bank, in 1964,  established a  non-contributory,
defined benefit  retirement plan. The plan, as amended (the "Retirement  Plan"),
generally covers salaried  employees of the Company and its subsidiaries who are
at  least  21  years  of  age  and  complete  certain   additional   eligibility
requirements.  In general, the monthly benefit payable under the Retirement Plan
at normal  retirement  age (age 65) is an amount based on final average  monthly
compensation and years of service at normal retirement age, reduced by a portion
of the monthly Social Security amount payable at that age. Final average monthly
compensation  (which includes the salaries and bonuses of executive officers set
forth in the Summary  Compensation  Table,  but excludes the value of grants and
awards under the Long-Term  Incentive Plan and  contributions  by the Company or
its  subsidiaries  to employee  benefit  plans) is  calculated  by averaging the
highest  consecutive  five years of  compensation  during the ten calendar years
preceding  termination or retirement date.  During the period 1994 through 1996,
annual compensation in excess of $150,000 is disregarded,  and effective January
1, 1997, annual compensation in excess of $160,000 is disregarded.  With certain
exceptions, years of service includes all periods of continuous service with the
Company or its subsidiaries. Benefits under the Retirement Plan are fully vested
upon the completion of five years of credited  service.  The Retirement Plan was
most recently  amended and restated in 1995. The maximum annual benefit  payable
under the  Retirement  Plan for  employees  who  retire in 1997 is the lesser of
$125,000 (a limitation imposed by the Internal Revenue Code) or 100% of "average
compensation"  (defined as the highest  aggregate  earnings  averaged over three
consecutive years).

         The Company adopted a non-qualified  defined benefit  retirement  plan,
known as the Retirement Restoration Plan (the "Restoration Plan"),  effective as
of January 1, 1995.  The  Restoration  Plan  provides  to  designated  executive
officers  benefits which are computed under the Retirement  Plan's formula,  but
without the restrictions imposed by certain specified provisions of the Internal
Revenue Code. Benefits due and payable under the Retirement Restoration Plan are
reduced by amounts actually payable from the qualified Retirement Plan.

         The following table shows the estimated annual benefit payable from the
Retirement Plan upon  retirement at age 65 to persons in specified  compensation
and years of service classifications, computed on a straight life annuity basis,
including  an  estimate  of the amount  payable to any  person  designated  as a
participant  in the  Retirement  Restoration  Plan.  The table does not indicate
required  deductions  for  Social  Security  benefits.  Benefits  under both the
Retirement  Plan and  Retirement  Restoration  Plan are  calculated  taking into
consideration base salary and cash bonus earned by the Executive and exclude any
amounts  received  in the form of cash or stock  under the  Long-Term  Incentive
Plan.




                                       15

<PAGE>
<TABLE>
<CAPTION>

                              RETIREMENT PLAN TABLE
                                                               Credited Years of Service

=================================== ==============================================================================================
Highest Successive Five-
Year Average Remuneration                          10                 15                20                 25                30
<S>           <C>                                <C>               <C>                <C>                <C>               <C>

              200,000                            36,600             54,900             73,200             91,500           109,800

              300,000                            54,900             82,350            109,800            137,250           164,700

              400,000                            73,200            109,800            146,400            183,000           219,600

              500,000                            91,500            137,250            183,000            228,750           274,500

              600,000                           109,800            164,700            219,600            274,500           329,400

              700,000                           128,100            192,150            256,200            320,250           384,300

              800,000                           146,400            219,600            292,800            366,000           439,200

             1,000,000                          183,080            274,500            366,000            375,000           549,000

             1,200,000                          219,600            329,400            439,200            549,000           658,800
=================================== =================== ================== ================== ================== =================
</TABLE>

         Messrs. Marks, Milling,  Lawder, Hope, and Baird had, respectively,  7,
13, 6, 3, and 2 years of service as of December 31, 1997.

         Savings Plus Plan. The Louisiana Bank  established the Thrift Incentive
Plan (a  non-contributory  profit sharing plan) in 1952.  The last  contribution
made by the Louisiana Bank to the Plan was in 1988.

         The Thrift  Incentive  Plan was amended and  restated in 1993 to, among
other  things,  comply with the  provisions of the Tax Reform Act of 1986 and to
activate provisions permitted under Section 401(k) of the Internal Revenue Code.
Concurrently,  the Thrift  Incentive Plan was renamed the Savings Plus Plan. The
Savings Plus Plan generally  provides that salaried employees of the Company and
its  subsidiaries  who  have  completed  one year of  service  are  eligible  to
participate as of the first day of the following calendar quarter.  Participants
may elect to contribute up to 10% of salary, subject to certain limitations;  up
to the first 3% of salary  contributed  is matched on a dollar for dollar basis.
Participants are provided with investment  discretion over all contributions and
may select from a variety of investment  options.  In 1997,  the Louisiana  Bank
contributed $4,800 each on behalf of Messrs.  Marks, Milling, Lawder, and Baird;
and the Alabama Bank contributed $4,800 on behalf of Mr. Hope.

         Deferred   Compensation  Plan.  In  1993,  the  Company  established  a
non-qualified  deferred compensation plan. The Plan permits eligible officers to
annually elect to defer up to 25% of base salary and all or part of bonuses paid
under the  Executive  Compensation  Plan.  The Deferred  Compensation  Plan also
permits the deferral of any disallowed employee  contributions under the Savings
Plus Plan. Participants are permitted to direct the investment of deferrals into
a limited number of available  investment  options.  Deferral  elections must be
made  prior  to the  calendar  year in which  the  salary  or  bonus is  earned.
Distribution  under the Deferred  Compensation Plan must generally coincide with
the attainment of retirement age and may take the form of a lump-sum  payment or
a specified payment stream. Deferrals under this plan in 1997 for Messrs. Marks,
Milling, Lawder, Hope and Baird were $0, $0, $0, $42,842, and $0 respectively.

                              CERTAIN TRANSACTIONS

         The Bank has made,  and  expects  to make in the  future,  loans in the
ordinary  course of business to  directors  and  officers of the Company and the
Bank, members of their immediate families, and their associates. Such loans have
been  made on  substantially  the  same  terms,  including  interest  rates  and
collateral,  as those  prevailing at the time for comparable  transactions  with
other persons,  and did not involve more than the normal risk of  collectibility
or

                                       16

<PAGE>


present other unfavorable features. In addition,  Mr. Bullard, a director of the
Company and the Bank,  personally  borrows  from the Bank and  guarantees  or is
otherwise  liable for several  commercial and real estate loans made by the Bank
to his closely held companies. The largest aggregate indebtedness of these loans
during  1997 was  $5,897,980 and  the aggregate balance on December 31, 1997 was
was  $5,897,980.  Interest  accrued on these loans during 1997 at rates  ranging
from 7.5% to 8.5%.

         Pan-American Life Insurance Company,  of which John K. Roberts,  Jr., a
director  of the  Company,  is  President  and  Chief  Executive  Officer  and a
director,  was paid $569,738 during 1997 for insurance  premiums providing group
term  life  and  AD&D   coverage  for   employees   and   medical/dental   claim
administrative services rendered to the Company and its subsidiary banks.

                COMPLIANCE WITH SECTION 16(a) OF THE EXCHANGE ACT

         Because the Company is a public  company,  its officers,  directors and
10%  beneficial  shareholders  are  required  to file  with the  Securities  and
Exchange Commission initial reports of ownership and reports of changes in their
ownership of the Company's  stock.  Based upon its review of copies of forms and
related  documents  furnished  to the  Company,  management  believes  that  all
required  filings by all such persons  were timely made during  1997,  except as
follows:  Mr. Bullard's initial report of ownership  inadvertently  omitted some
shares  acquired by his  children's  trusts  prior to his  affiliation  with the
Company. In addition, Messrs. Bullard, Cain, Kock, Roberts and Watters relied on
guidance from the Company and did not disclose common stock equivalents credited
to  their  respective  deferred   compensation  accounts  under  the  Directors'
Compensation Plan.  Appropriate amendments to these reports were filed after the
date on which these disclosures were due.

                                   ACCOUNTANTS

         The  shareholders  will be asked to ratify  the  Board's  selection  of
Arthur Andersen LLP as independent  public accountants to audit the books of the
Company  and its  subsidiaries  for 1998.  The firm has served as the  Company's
auditors since 1964.  Representatives  of Arthur Andersen LLP are expected to be
present at the Annual  Meeting,  with the opportunity to make any statement they
desire at that time, and will be available to respond to appropriate  questions.
If the  selection is not ratified  (abstentions  and brokers  non-votes  will be
disregarded), the appointment of other auditors will be considered by the Board.


                              SHAREHOLDER PROPOSALS

         In order for proposals of  shareholders  to be considered for inclusion
in the proxy  statement and proxy for the 1999 Annual  Meeting of  Shareholders,
such proposals must be received at the Company's  principal  executive office no
later than November 18, 1998.

                                  OTHER MATTERS

         The  matters to be acted on at the Annual  Meeting are set forth in the
accompanying  Notice.  The Company knows of no other business to be presented at
the meeting, but if other matters requiring a vote are properly presented at the
meeting or any  adjournments  thereof,  proxy  holders will vote or abstain from
voting thereon in accordance with their best judgment.

                                      By  order  of the  Board of Directors.


                                      William L. Marks,
                                      Chairman

                                       17


<PAGE>

March 18, 1998

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS

To the Shareholders:

         The Annual Meeting of Shareholders of Whitney Holding  Corporation (the
"Company") will be held on the eleventh  floor,  Pan-American  Life Center,  601
Poydras Street, New Orleans,  Louisiana, on Wednesday,  April 22, 1998, at 10:30
a.m., for the purposes of considering and voting upon:

         1. A proposed  amendment  of Article  VI,  Section 1, of the  Company's
Charter to increase the authorized number of shares of Common Stock.

         2.  Election of three directors to serve until the 2003 Annual Meeting,
or until their successors are elected and qualified.

         3.  Ratification of the selection of Arthur Andersen LLP as independent
public  accountants to audit the books of the Company and its  subsidiaries  for
1998.

         4. Such other  business as may properly  come before the meeting or any
adjournments or postponements thereof.

         The close of  business  on  February  26,  1998,  has been fixed as the
record date for  determining  shareholders  entitled to notice of and to vote at
the meeting.

                                 By  order  of the  Board of Directors.



                                 Joseph S. Schwertz, Jr.
                                 Secretary
- --------------------------------------------------------------------------------
              228 St. Charles Avenue, New Orleans, Louisiana 70130

                             Detach Proxy Card Here
- -------------------------------------------------------------------------------
o

THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR ALL OF THE FOLLOWING PROPOSALS:


1.   A proposed amendment of Article VI, Section 1, of the
     Company's Charter to increase the authorized number of
     shares of Common Stock.                 FOR o       AGAINST o     ABSTAIN o

2.   Election of three Directors to serve until the 2003 Annual Meeting, or
     until their successors are elected and qualified. 

     FOR all nominees       WITHHOLD AUTHORITY to vote for
     listed below   o       all nominees listed below    o       *EXCEPTIONS  o

     Terms expiring 2003: Messrs. E. James Kock, Jr., R. King Milling and
     John G. Phillips 
     (INSTRUCTIONS: To withhold authority to vote for any individual nominee,
     mark the "Exceptions" box and write that nominee's name on the line below.)

     *Exceptions
                ----------------------------------------------------------------

3.   Ratification of the selection of Arthur Andersen LLP as independent
     public accountants for 1998.            FOR o       AGAINST o     ABSTAIN o

When  properly  executed  and  returned,  this proxy will be voted in the manner
specified  thereon.  If no manner  is  specified,  the proxy  will be voted FOR
proposals 1, 2 and 3.
                                   Change of Address and or Comments Mark Here o

         NOTE:  Please sign as your name appears  hereon.  If shares are held by
         joint tenants,  both should sign.  When signing as attorney,  executor,
         administrator,  trustee  or  guardian,  please  give your full title as
         such.  If  a  corporation,  please  sign  in  full  corporate  name  by
         authorized officer.  If a partnership,  please sign in full partnership
         name by authorized person.


                                      Date                                , 1998
                                          --------------------------------

                                      ------------------------------------------
                                              Signature of shareholder

                                                 
Please Sign, Date and Return the Proxy        Votes MUST be indicated     
Promptly Using the Enclosed Envelope.         (x) in Black or Blue Ink.   o


<PAGE>


                             YOUR VOTE IS IMPORTANT

         Whether or not you expect to attend the  meeting,  please  mark,  date,
  sign and promptly  return the  enclosed  proxy in the  accompanying  envelope,
  which requires no postage if mailed in the United States.  You may, of course,
  later revoke your proxy and vote in person.




  ------------------------------------------------------------------------------

                           WHITNEY HOLDING CORPORATION

                                    P R O X Y

                       Solicited by the Board of Directors

         The undersigned  hereby  appoints Lloyd J. Abadie,  Richard C. Hart and
  John A. Rehage, and each of them, proxies with full power of substitution,  to
  represent  and  to  vote  all  shares  of  Common  Stock  of  Whitney  Holding
  Corporation which the undersigned is entitled to vote at the Annual Meeting of
  Shareholders  of  said  corporation  to be  held  on  April  22,  1998  or any
  adjournments or  postponements  thereof (1) as hereinafter  specified upon the
  proposals listed below and (2) in their discretion upon such other business as
  may properly come before the meeting.

                   (Continued And To Be Signed On Other Side.)




                           WHITNEY HOLDING CORPORATION
                                 P.O. BOX 11183
                            NEW YORK, N.Y. 10203-0183


<PAGE>




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