WHITNEY HOLDING CORP
DEF 14A, 1999-03-18
NATIONAL COMMERCIAL BANKS
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<PAGE>

                          [WHITNEY HOLDING LETTERHEAD]





                                  March 18, 1999



Via Edgar Electronic Filing System

Securities and Exchange Commission
450 Fifth St., N.W.
Judiciary Plaza
Washington, D.C.  20549-1004


            In Re:  File Number 0-1026

Gentlemen:

     Pursuant  to  regulations  of  the  Securities  and  Exchange  Commission, 
submitted  herewith for  filing on behalf  of Whitney Holding  Corporation (the
"Company"),  is the Company's  Definitive Proxy  Statement dated April 28, 1999.

     This filing is  being effected  by direct transmission  to the Commission's
EDGAR System.


                              Sincerely,

                              /s/ Joseph S. Schwertz, Jr.
                              ---------------------------
                              Joseph S. Schwertz, Jr.
                              Sr. Vice President and
                              Corporate Secretary
                              (504) 586-3596

JSS/pkl
<PAGE>

                            SCHEDULE 14A INFORMATION

Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934

Filed by the Registrant  X
                        ----

Filed by a Party other than the Registrant
                                          ----

Check the appropriate box:

         Preliminary Proxy Statement
- ----
         Confidential, for Use of the Commission Only (as permitted by Rule 14a-
         6(e)(2)).
- ----
  X      Definitive Proxy Statement
- ----
         Definitive Additional Materials
- ----
         Soliciting Material Pursuant to (S)240.14a-11(c) or (S)240.14a-12
- ----


                           WHITNEY HOLDING CORPORATION
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified in Its Charter)


- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if Other Than the Registrant)

Payment of Filing Fee (Check the appropriate box):

____    $125 per Exchange Act Rules 0-11(c)(1)(ii), 14a-6(i)(1), or 14a-6(i)(2).

____    $500 per each party to the controversy pursuant to Exchange Act 
        Rule 14a-6(i)(3).

____    Fee computed on table below Exchange Act Rules 14a-6(i)(4) and 0-11.

        (1)     Title of each class of securities to which transaction applies:

                           Common Stock
                 ---------------------------------------------------------------

         (2)     Aggregate number of securities to which transaction applies:

                           ??????????
                 ---------------------------------------------------------------

         (3)     Per unit price or other underlying value of transaction 
                 computed pursuant to Exchange Act Rule 0-11:*

                           Not Applicable
                 ---------------------------------------------------------------

         (4)     Proposed maximum aggregate value of transaction:


<PAGE>

                           Not Applicable
                 ---------------------------------------------------------------

         (5)     Total fee paid:

                           Not Applicable
                 ---------------------------------------------------------------

          *      Set forth the amount on which the filing fee is calculated and 
                 state how it was determined.

- ----     Check box if  any part of the fee is offset as provided by Exchange Act
         Rule  0-11(a)(2)  and  identify  the filing  for which  the  offsetting
         fee was paid  previously.  Identify the previous filing by registration
         statement number, or the Form or Schedule and the date of its filing.

         (1)      Amount Previously Paid: Not Applicable
                  --------------------------------------------------------------

         (2)      Form Schedule or Registration Statement No.: Not Applicable
                  --------------------------------------------------------------

         (3)      Filing Party: Not Applicable
                  --------------------------------------------------------------

         (4)      Date Filed: Not Applicable
                  --------------------------------------------------------------
          

<PAGE>

         
                              [GRAPHIC OMITTED]



March 18, 1999

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS

To the Shareholders:

    The Annual  Meeting of  Shareholders  of Whitney  Holding  Corporation  (the
"Company") will be held on the eleventh  floor,  Pan-American  Life Center,  601
Poydras Street, New Orleans,  Louisiana, on Wednesday,  April 28, 1999, at 10:30
a.m., for the purposes of considering and voting upon:

         1. Election of three  directors to serve until the 2004 Annual Meeting,
         or until their successors are elected and qualified.

         2.  Ratification of the selection of Arthur Andersen LLP as independent
         public   accountants  to  audit  the  books  of  the  Company  and  its
         subsidiaries for 1999.

         3. Such other  business as may properly  come before the meeting or any
adjournments or postponements thereof.

    The close of  business  on March 4, 1999,  has been fixed as the record date
for determining shareholders entitled to notice of and to vote at the meeting.

                                         By order of the Board of Directors.




                                         JOSEPH S. SCHWERTZ, JR.
                                         Secretary



              228 St. Charles Avenue, New Orleans, Louisiana 70130





                             YOUR VOTE IS IMPORTANT

    Whether or not you expect to attend the meeting, please mark, date, sign and
promptly return the enclosed proxy in the accompanying envelope,  which requires
no postage if mailed in the United States. You may, of course, later revoke your
proxy and vote in person.



                                        1


<PAGE>

                               [GRAPHIC OMITTED]



                             228 ST. CHARLES AVENUE
                          NEW ORLEANS, LOUISIANA 70130


                                 PROXY STATEMENT

    The enclosed proxy is solicited by the Board of Directors of Whitney Holding
Corporation  (the "Company") for use at the Annual Meeting of Shareholders to be
held on April 28, 1999 and at any  adjournments  or  postponements  thereof.  If
properly  and  timely  completed  and  returned,  the proxy will be voted in the
manner you specify thereon.  If no manner is specified,  the proxy will be voted
FOR  election  of  the  nominees  for  directors   hereinafter   named  and  FOR
ratification   of  the  selection  of  Arthur  Andersen  LLP  as  the  Company's
independent public accountants.

    The proxy may be  revoked  by giving  written  notice of  revocation  to the
Company's  secretary or by filing a properly  executed  proxy of later date with
the secretary at or before the Annual Meeting.

    The cost of  soliciting  proxies  will be borne by the  Company.  Directors,
officers  and regular  employees  of the  Company  and its  banking  subsidiary,
Whitney National Bank (the "Louisiana Bank" or the "Bank"),  may solicit proxies
by mail,  telephone,  telecopier  and personal  interview,  but will not receive
additional compensation therefor.

    At the beginning of January 1998, the Company's other banking  subsidiaries,
Whitney Bank of Alabama (the "Alabama  Bank"),  Whitney National Bank of Florida
(the "Florida Bank") and Whitney National Bank of Mississippi (the  "Mississippi
Bank"), were merged into the Louisiana Bank.

    This  Proxy  Statement  and  related  materials  will  first  be  mailed  to
shareholders on or about March 18, 1999.

                 VOTING SECURITIES AND PRINCIPAL HOLDERS THEREOF

    Only shareholders of record as of the close of business on March 4, 1999 are
entitled  to  notice of and to vote at the  meeting.  On that  date,  23,431,022
shares of common stock (being the Company's only class of authorized stock) were
outstanding. Each share is entitled to one vote.

    The following  table provides  information  concerning the only  shareholder
known by the Company to be the  beneficial  owner (as  determined  in accordance
with Rule 13d-3 of the  Securities  and Exchange  Commission) of more than 5% of
its outstanding stock as of March 4, 1999.

        Name and Address                    Shares Beneficially       Percent of
        of Beneficial Owner                      Owned (1)                 Class
        -------------------                   -----------------       ----------
        Estate of William G. Helis.............. 1,220,931                 5.21%
          a Louisiana partnership, and affiliates 
          912 Whitney  Building
          New Orleans, Louisiana 70130

(1)  Includes  direct  and  indirect  ownership.  Based  on  Amendment  No. 1 to
     Schedule  13D,  dated  December 31, 1990 as filed with the  Securities  and
     Exchange Commission.  David A. Kerstein, an attorney, has shared voting and
     investment  power with respect to  1,110,061  shares owned by the Estate of
     William G. Helis by virtue of his status as  co-executor,  co-administrator
     and co-trustee for, and under revocable  delegations of authority given by,
     several successions, trusts and natural persons who in the aggregate have a
     100% partnership  interest,  and under a revocable  delegation of authority
     given by the partnership  itself.  This figure also includes Mr. Kerstein's
     shared voting and investment  power with respect to 104,681 shares owned by
     the Succession of William G. Helis, Jr., of which he serves as co-executor,
     and  6,189  shares  owned by The  Helis  Foundation,  of which he serves as
     principal manager.  Mr. Kerstein disclaims beneficial ownership of all such
     shares.

<PAGE>
                              ELECTION OF DIRECTORS

    The Company's charter provides for a classified Board of Directors, composed
of not less than  five nor more  than  twenty-five  persons,  divided  into five
classes serving staggered five-year terms, with the exact number of directors to
be fixed by the Board. By Board resolution, the number of directors has been set
at 19, of whom three are to be elected this year. The Board  nominates  Harry J.
Blumenthal,  Jr., Joel B. Bullard,  Jr. and Angus R. Cooper II, who were elected
at prior shareholders' meeting, to serve until the 2004 Annual Meeting.


         Directors  will be elected by  plurality  of the votes  actually  cast.
Abstentions and broker  nonvotes will be disregarded.  Should any of the Board's
nominees  become  unavailable  for  election,  which is not  anticipated,  proxy
holders  may in their  discretion  vote for other  nominees  recommended  by the
Board.

         The following  table includes  information  furnished by the respective
nominees and directors with regard to their  principal  occupations for the last
five years,  directorships of other public companies and beneficial ownership of
the  Company's  outstanding  stock  as of  December  31,  1998,  as  well as the
beneficial  ownership  of each of the named  executive  officers  in the Summary
Compensation  Table  (as  determined  in  accordance  with  Rule  13d-3  of  the
Securities and Exchange Commission).

<TABLE>
<CAPTION>
                                                                                            Shares        Percent
                                                                       Director  Term    Beneficially        of
Name and Age                          Principal Occupation              Since   Expires   Owned (1)        Class 
- ------------                          --------------------             -------  -------   --------        -------

Nominee for Term Expiring 2004

<S>                                 <C>                                <C>      <C>     <C>             <C> 
Harry J. Blumenthal, Jr., 53        President, Blumenthal              1993     1999     18,125(2)(3)     *
                                    Print Works, Inc.
                                    (textiles manufacturing)

Joel B. Bullard, Jr., 48            President, Joe Bullard             1994     1999     15,620(2)(4)     *
                                    Automotive Companies

Angus R. Cooper II, 55              Chairman and Chief Executive       1994     1999    130,312(2)(5)     *
                                    Officer, Cooper/T. Smith Corp.
                                    (shipping service company)

Directors with Continuing Terms

Guy C. Billups, Jr., 70             Former Chairman of the Board       1997     2002    575,989(2)(6)      2.46%
                                    of Merchants Bancshares, Inc. and
                                    Merchants Bank & Trust Company;
                                    Chairman, the Mississippi Bank
                                    Advisory Board; Partner, Billups
                                    Farms and Director, Billups
                                    Plantation, Inc. (farming)

James M. Cain, 65                   Former Vice Chairman, Entergy      1987     2002      7,489(2)(7)     *
                                    Corp. (utility holding company);
                                    former Chairman of the Board,
                                    Chief Executive Officer and President,
                                    Louisiana Power and Light Company
                                    (electric utility); Former Director,
                                    Chief Executive Officer and President,
                                    New Orleans Public Service, Inc.
                                    (retired 1993 from the preceding)

                                       2
</TABLE>
<PAGE>

<TABLE>
<CAPTION>
                                                                                            Shares        Percent
                                                                      Director  Term    Beneficially        of
Name and Age                          Principal Occupation             Since    Expires   Owned (1)        Class  
- ------------                          --------------------             -----    -------   ---------        -------
<S>                                 <C>                                <C>      <C>     <C>               <C>

Robert H. Crosby, Jr., 78           Chairman of the Board and          1972     2002     16,641(2)(8)     *
                                    Chief Executive Officer,
                                    Crosby Land & Resources
                                    (timberland holdings, oil
                                    and gas production)

Richard B. Crowell, 60              Attorney, Crowell & Owens          1983     2002    180,455(2)(9)     *

Camille A. Cutrone, 69              Partner, Cutrone,                  1996     2000     77,151(2)(10)    *
                                    Verlander & Meyer, Attorney
                                    at Law

William A. Hines, 62                Chairman of the Board,             1986     2001    155,200(2)(11)    *
                                    Nassau Holding Corporation
                                    (holding company of entities
                                    in oil field service industry)

Robert E. Howson, 67                Former Chairman of the Board       1989     2000     16,550(2)(12)    *
                                    and Chief Executive Officer of
                                    McDermott International, Inc.
                                    and of McDermott Incorporated
                                    (marine construction services
                                    and power generation systems)

John J. Kelly, 64                   Former President, Textron          1986     2000      8,795(2)(13)    *
                                    Marine and Land Systems
                                    (designs and builds advanced
                                    technology vehicles and
                                    ships); Chairman, New Orleans
                                    Technology Council

E. James Kock, Jr., 70              Former President: Bowie            1965     2003     51,084(2)(14)    *
                                    Lumber Associates, Downmans
                                    Associates, Jeanerette Lumber &
                                    Shingle Co., Ltd. and White
                                    Castle Lumber & Shingle Co., Ltd.
                                    (land and timber holdings, and
                                    investments), retired 1993

Alfred S. Lippman, 60               Partner, Lippman, Mahfouz          1996     2001     68,813(2)(15)    *
                                    & Martin, Attorneys at Law

William L. Marks, 55                Chairman of the Board and          1990     2000    259,185(16)       1.11%
                                    Chief Executive Officer of
                                    the Company and the Bank

R. King Milling, 58                 President of the Company           1979     2003    100,705(17)       *
                                    and the Bank

                                       3

</TABLE>
<PAGE>
<TABLE>
<CAPTION>
                                                                                            Shares        Percent
                                                                       Director  Term    Beneficially        of
Name and Age                          Principal Occupation              Since   Expires   Owned (1)        Class  
- ------------                          --------------------              -----   -------   ---------        -------
<S>                                 <C>                                <C>      <C>       <C>            <C>

John G. Phillips, 76                Former Chairman of the Board       1972     2003       9,600(2)(18)   *
                                    and Chief Executive Officer, The
                                    Louisiana Land and Exploration
                                    Company (oil and gas exploration
                                    and production), retired 1985

John K. Roberts, Jr., 62            Chairman and Chief Executive       1985     2002    111,100(2)(19)    *
                                    Officer, Pan-American Life
                                    Insurance Company (markets
                                    and services life, health
                                    and retirement insurance);
                                    Director, Pan-American
                                    Financial Services, Inc.

Carroll W. Suggs, 60                Chairman, Chief Executive          1996     2001      3,900(2)        *
                                    Officer and President,
                                    Petroleum Helicopters, Inc.

Warren K. Watters, 71               President, Reilly-Benton           1986     2000      9,950(2)(20)    *
                                    Company, Inc. (fabrication                                   
                                    and wholesale distribution of
                                    marine and commercial
                                    construction materials)

Executive Officers

Robert C. Baird, Jr., 48            Executive Vice President of        -        -       38,518(21)        *
                                    the Company and the Bank since
                                    1995; Former President and CEO of Union Bank
                                    and Trust, a $500 million bank, from 1991 to
                                    1994 and Chairman from 1993 to 1994

John C. Hope III, 49                Executive Vice President           -        -       71,817(22)        *
                                    of the Company and the Bank;
                                    Former Chairman and Chief
                                    Executive Officer of the
                                    Alabama Bank

Kenneth A. Lawder, Jr., 57          Executive Vice President           -        -       77,930(23)        *
                                    of the Company and the Bank

All 25 directors and executive
officers of the Company as a group                                                     2,716,133(24)      11.59%
</TABLE>

 *       Less than 1%

(1)      Ownership  shown includes  direct and indirect  ownership  and,  unless
         otherwise  noted,  also includes sole  investment and voting power with
         respect to reported holdings.

                                       4
<PAGE>

(2)      With the  exceptions  noted  below,  these  share  totals  include  the
         following  shares subject to option that have been granted  pursuant to
         the Directors'  Compensation  Plan: (a) options on 1,000 shares granted
         in 1994 and exercisable at any time through June 30, 2004 at a price of
         $26.25  per share;  (b)  options  on 1,000  shares  granted in 1995 and
         exercisable  at any time through June 30, 2005 at a price of $26.75 per
         share;  (c) options on 1,000 shares granted in 1996 and  exercisable at
         any time  through  June 30,  2006 at a price of $30.50 per  share;  (d)
         options on 1,000  shares  granted in 1997 and  exercisable  at any time
         through June 30, 2007 at a price of $42.4375;  and (e) options on 1,000
         shares  granted in 1998 and  exercisable  at any time  through June 30,
         2008 at a price of $50.875.  The total  shares for Messrs.  Bullard and
         Cooper,  who joined the  Company's  Board after the 1994 option  grant,
         include  only those  shares  subject to option  described in items (b),
         (c), (d) and (e) above.  The total shares for Mr. Crowell include those
         shares acquired  through  exercise of options (a), (b), (c) and (d) and
         those shares subject to option  described in item (e) above.  The total
         shares for Mr. Kock include shares acquired through exercise of options
         (a) and (b) and those shares subject to option  described in items (c),
         (d) and (e) above. The total shares for Messrs. Cutrone and Lippman and
         Ms. Suggs,  who joined the Company's Board after the 1995 option grant,
         include only those shares subject to option  described in item (c), (d)
         and (e)  above.  The  share  total  for Mr.  Billups,  who  joined  the
         Company's Board in 1997,  include shares acquired  through  exercise of
         option (a) and those  shares  subject to option  described  in item (e)
         above.

(3)      Mr.  Blumenthal is a member of the  Company's and the Bank's  Executive
         Committees. His total shares include shared voting and investment power
         with  respect  to 7,425  shares  owned by a member of Mr.  Blumenthal's
         family, for which beneficial ownership is disclaimed.

(4)      Mr. Bullard's total shares include 2,250 shares in a profit sharing 
         trust, and 5,240 shares in family trusts, for which beneficial 
         ownership is disclaimed.

(5)      Mr. Cooper serves on the Company's and the Bank's Executive  Committee.
         His  total  shares  include  4,650  shares  owned by the  estate of his
         spouse,  for which  beneficial  ownership is disclaimed.  Also includes
         4,900 shares  owned by Mr.  Cooper's  four  children in an account over
         which he is custodian and for which beneficial ownership is disclaimed.

(6)      Mr. Billups' total shares include 1,000 shares that are held by his 
         spouse for which Mr. Billups disclaims beneficial ownership.

(7)      Mr. Cain is  a  member of  the Company's and the  Bank's Executive  and
         Nominating  Committees. He  is also  a member of  the  Bank's  Audit 
         Committee.
                                       
(8)      Mr. Crosby is a member of the  Company's  and the Bank's  Executive and
         Compensation  Committees.  He is  also a  member  of the  Bank's  Trust
         Committee. His total shares include 450 shares owned by a member of his
         family and 6,750 shares owned by a  partnership  of which Mr. Crosby is
         an officer and a director in which he has a  beneficial  interest.  His
         total shares also include 7 shares owned by an investment club of which
         a member of Mr. Crosby's family is a member.

(9)      Mr. Crowell is a member of the Bank's Audit Committee. His total shares
         include  65,946  shares  owned by members of Mr.  Crowell's  family and
         family trusts, for which beneficial ownership is disclaimed.

(10)     Mr.  Cutrone's  total shares include 25,023 shares in family trusts for
         Mr.  Cutrone's  daughters  and  grandchildren  for which he has  voting
         rights, but beneficial ownership is disclaimed.


                                       5

<PAGE>

(11)     Mr. Hines  is  a member  of  the Company's  and  the  Bank's  Executive
         Committees.  His total shares include 5,000 shares owned  by a relative
         of Mr. Hines for which beneficial ownership is disclaimed.

(12)     Mr. Howson is  a member  of  the Company's and the Bank's Executive and
         Compensation  Committees and  the Bank's Audit Committee.  Mr. Howson's
         total shares  include 5,250 shares  transferred  to a limited liability
         company solely owned and controlled by Mr. and Mrs. Howson.

(13)     Mr. Kelly  is  a  member of  the Company's  and  the  Bank's  Executive
         Committees and the Bank's Audit Committee.

(14)     Mr.  Kock is a member of the  Company's  and the Bank's  Executive  and
         Nominating  Committees.  He is  also  a  member  of  the  Bank's  Trust
         Committee.  His share total  include  8,440  shares over which Mr. Kock
         holds a usufruct,  4,308 shares owned by several trusts for the benefit
         of his  children,  for  which  he  serves  as  trustee  and  for  which
         beneficial ownership is disclaimed and 3,578 shares owned by members of
         Mr. Kock's family, for which he disclaims beneficial ownership.

(15)     Mr. Lippman's total shares  include 37,613  shares held for the benefit
         of Mr. Lippman  in  the Lippman,  Mahfouz & Martin  401(k) Savings & 
         Retirement Plan.

(16)     Mr.  Marks  is  an  ex-officio  member  of  the  Bank's  Executive  and
         Nominating  Committees  and  is a  member of  the  Company's  Executive
         Committee and the Bank's Trust Committee. His share total includes  the
         following  restricted and  optioned  shares  granted  pursuant  to  the
         Company's Long-Term  Incentive  Program: 47,000  shares  of  restricted
         stock; options on 5,851  shares of stock, which may be exercised at any
         time through June 22, 2003 at a  price of $19.42 per share;  options on
         11,429 shares of stock which may be exercised at any  time through July
         26, 2004 at a  price  of $28.00 per share; options  on 14,537 shares of
         stock, which may be exercised  at any time  through July 25, 2005 at a 
         price of $28.875  per share; options  on 14,667 shares  of stock, which
         may be exercised at any time through July 23, 2006 at a price of $30.00
         per share;  options on 40,000  shares of stock,  which may be exercised
         at any time through June 30, 2007 at a price of $42.4375  per share; 
         and options on 20,000 shares of stock,  which may be  exercised  at any
         time through June 9, 2008 at a price of $55.00 per share. Also includes
         2,446  shares of stock held for the benefit of Mr. Marks in the  
         Company's Savings Plus Plan.

  (17)   Mr. Milling is an ex-officio  member of the Bank's  Executive and Trust
         Committees and is a member of the Company's  Executive  Committee.  His
         share total  includes the  following  restricted  and  optioned  shares
         granted pursuant to the Company's Long-Term  Incentive Program:  16,000
         shares of restricted stock; options on 3,851 shares of stock, which may
         be exercised at any time through June 22, 2003 at a price of $19.42 per
         share;  options on 2,429  shares of stock which may be exercised at any
         time through  July 26, 2004 at a price of $28.00 per share;  options on
         2,537  shares of stock which may be  exercised at any time through July
         25,  2005 at a price of $28.875  per share;  options on 4,597  share of
         stock,  which may be  exercised  at any time through July 23, 2006 at a
         price of $30.00 per share;  options on 7,500 shares of stock, which may
         be  exercised  at any time through June 30, 2007 at a price of $42.4375
         per share; and options on 7,500 shares of stock, which may be exercised
         at any time  through  June 9, 2008 at a price of $55.00 per share.  His
         share total also includes 3,124 shares of stock held for the benefit of
         Mr. Milling in the Company's Savings Plus Plan.

(18)     Mr. Phillips is a  member of the Company's  and the Bank's Compensation
         Committee.

(19)     Mr.  Roberts  is a member of the  Company's  and the  Bank's  Executive
         Committees  and the Bank's Audit  Committee.  His total shares  include
         shared  investment and voting power with respect to 95,550 shares owned
         by a company  having an investment  committee of which Mr. Roberts is a
         member.

<PAGE>

(20)     Mr. Watters is a member of  the Company's and  the Bank's Executive and
         Nominating Committees and is a member of the Bank's Trust Committee.

(21)  Mr. Baird's share total includes the following restricted stock and shares
         subject to option granted pursuant to the Company's Long-Term Incentive
         Program:  10,000 shares of restricted stock; options on 6,000 shares of
         stock,  which may be  exercised  at any time through July 25, 2005 at a
         price of $28.875 per share; options on 6,000 shares of stock, which may
         be exercised at any time through July 23, 2006 at a price of $30.00 per
         share;  options on 7,500 shares of stock, which may be exercised at any
         time  through  June 30,  2007 at a price of  $42.4375  per  share;  and
         options on 7,500  shares of stock,  which may be  exercised at any time
         through  June 9,  2008 at a price of $55.00  per  share.  This  figures
         includes  10  shares  of  stock  owned  by Mr.  Baird's  son for  which
         beneficial  ownership  is  disclaimed  and includes 692 shares of stock
         held for the benefit of Mr. Baird in the Company's Savings Plus Plan.

(22)     Mr.  Hope's share total  includes the  following  restricted  stock and
         shares  subject to option granted  pursuant to the Company's  Long-Term
         Incentive program:  10,000 shares of restricted stock; options on 6,000
         shares of stock,  which may be  exercised  at any time through July 25,
         2005 at a price of $28.875 per share; options on 6,000 shares of stock,
         which may be  exercised at any time through July 23, 2006 at a price of
         $30.00  per  share;  options  on 7,500  shares of  stock,  which may be
         exercised  at any time through June 30, 2007 at a price of $42.4375 per
         share; and options on 7,500 shares of stock,  which may be exercised at
         any time  through  June 9, 2008 at a price of $55.00  per  share.  This
         figure  includes 2,000 shares of stock owned by Mr. Hope's children for
         which  beneficial  ownership is disclaimed and includes 7,317 shares of
         stock held for the benefit of Mr. Hope in the  Company's  Savings  Plus
         Plan.

(23)     Mr.  Lawder's share total includes the following  restricted  stock and
         shares  subject to option granted  pursuant to the Company's  Long-Term
         Incentive Program:  12,000 shares of restricted stock; options on 5,963
         shares of stock,  which may be  exercised  at any time  through May 27,
         2002 at a price of $13.22 per share;  options on 3,851 shares of stock,
         which may be  exercised at any time through June 22, 2003 at a price of
         $19.41667  per share;  options on 6,000  shares of stock,  which may be
         exercised  at any time  through  July 26, 2004 at a price of $28.00 per
         share;  options on 6,000 shares of stock, which may be exercised at any
         time through July 25, 2005 at a price of $28.875 per share;  options on
         6,000 shares of stock,  which may be exercised at any time through July
         23,  2006 at a price of $30.00  per share;  options on 7,500  shares of
         stock,  which may be  exercised  at any time through June 30, 2007 at a
         price of  $42.4375  per share;  and  options on 7,500  shares of stock,
         which may be  exercised  at any time through June 9, 2008 at a price of
         $55.00 per share. This total also includes 999 shares of stock held for
         the benefit of Mr. Lawder in the Company's Savings Plus Plan.

(24)     The Bank serves as trustee of the Savings  Plus Plan Trust,  which held
         392,822 shares (1.68%) as of December 31, 1998. An executive officer of
         the Company serves with other Bank employees on a committee which makes
         voting decisions with respect to these shares.  The Bank also serves as
         trustee of the  Company's  Retirement  Plan Trust,  which held  219,800
         shares  (.94%) as of December  31, 1998.  An  executive  officer of the
         Company  serves with other Bank  employees  on a committee  which makes
         voting and  investment  decisions  with respect to these  shares.  Such
         shares  have been  included  only once in  calculating  the  beneficial
         ownership of all officers and directors as a group.


                                       7
<PAGE>

                        INFORMATION CONCERNING MANAGEMENT

         Board Committees.  The  Company  has no standing  Audit Committee.  The
Company  has a Nominating Committee composed of Messrs. Cain, Kock, and Watters.
The Nominating Committee, whose functions and operating procedures have not yet
been fully  delineated, held two  meetings during the  year.  The  Company has a
Compensation  Committee  consisting of Messrs. Crosby,  Howson, and Phillips, as
discussed below.

         The Bank has an Audit  Committee that  functions  primarily to evaluate
the scope and results of internal  and  external  audits.  The Audit  Committee,
which  meets  quarterly,  is  composed  of not less than three  members  who are
appointed each meeting. Messrs. Cain, Crowell, Howson, Kelly, and Roberts served
as committee  members during 1998.

         During  1998,  the Board of  Directors of the Company held 12 meetings.
All directors other than Mr. Hines attended at least 75% of the aggregate number
of  meetings of the  Company's  Board of  Directors  and the  committees  of the
Company on which they served.

         Compensation of Directors.  All Company directors are also directors of
one or more of the Company's  subsidiaries,  and except as described  below, the
Company does not compensate  directors for attendance at Company board meetings.
During 1998, the Louisiana Bank paid its  non-officer  directors  annual fees of
$12,000  and  $750  for each day on  which  the  director  attended  one or more
meetings of the Louisiana Bank's board or a committee thereof.

         In  1994,   the   Company's   shareholders   approved  the   Directors'
Compensation  Plan for the purpose of ensuring  that each director who is not an
employee  of  the  Company  or  its  subsidiaries   acquires  and  maintains  an
appropriate  equity interest in the Company  through  ownership of the Company's
common stock.  In addition,  this plan amended and restated the Unfunded Plan of
Deferred  Compensation  adopted  in  November,  1990.  For  each  director,  the
Directors'  Compensation Plan, further amended by the Company's  shareholders in
1996,  provides for (a) the annual award of 300 shares of common stock,  (b) the
annual  grant  of  1,000  non-qualified  stock  options,  and (c) the  voluntary
deferral  of all or a  portion  of the stock  award  and/or  the fees  otherwise
payable annually to the directors.

         Any deferred amounts are credited to a bookkeeping  account  maintained
by the Company for the benefit of each director.  The plan permits each director
to allocate,  from time to time,  deferred amounts among an equity fund, a fixed
income  fund,  a money  market  fund,  and  credits  representing  shares of the
Company's common stock.  Earnings and losses are  periodically  credited to each
account based upon such investment allocations; however, there is no requirement
that the  Company  actually  acquire  any asset  subject  to  allocation  by the
director.  The Company  established a rabbi trust in connection with the funding
of its  obligations  under the plan.  Each year during the  continuation of this
plan,  it is the  Company's  intent to contribute to this trust in order to fund
its obligations thereunder.

         Benefits under the plan are  distributed  as of the date  designated by
each director, generally after the date the director ceases to serve as a member
of the board of  directors  of the  company.  Benefits  are equal to the  amount
credited to a director's account at the time of distribution.

                          EXECUTIVE COMPENSATION REPORT


           The   Compensation   Committee  of  the  Board  of   Directors   (the
"Committee") is comprised of  three  independent,  non-employee  Directors.  The
Committee is  charged with  responsibility for  establishing and reviewing  the
executive compensation  programs of the Company, setting the salary of the Chief
Executive  Officer,  and   approving  salary  adjustments  for  other  executive
officers,  as recommended by the  Chief  Executive  Officer.  The Committee uses
consultants,  actuaries,  and outside legal counsel as resources and also relie
upon salary and  benefits  survey data  produced  by  independent third parties.
During fiscal year 1998, the Committee met four times.


                                       8

<PAGE>

         The Committee  seeks to ensure that  executive  compensation  is set at
levels slightly above the median of executives in the Company's peer bank group,
which is  comprised of 12  high-performing  banks  located in the south  central
United States,  and the national banking  industry.  The Committee also seeks to
ensure  that  executive  compensation  is appropriately linked to  the financial
performance of the  Company,  specifically  increases  in  shareholder  value as
reflected  by increases in the share price of the Company's common stock.

         The Company's compensation program for executives consists of three key
components:  base  salary, cash bonuses, and long-term incentives. Each of these
components is further explained below. In addition, executive officers   receive
certain executive benefits, such  as participation  in a supplemental retirement
plan and severance agreements.

         Base Salary. Base salary for  the named  executive officers, other than
the Chief Executive Officer and  Chairman, is recommended by the Chief Executive
Officer and approved by the Committee. Salaries are targeted  at levels slightly
above the median salaries of executives  in the Company's peer bank group.  This
philosophy  ensures  the  Company  can  attract  and  retain  key  executives of
exceptional ability.Effective July 1, 1998, the Bank's executive officers, other
than the  Chief  Executive Officer and  Chairman, received base salary increases
that  averaged  5.6%  for the  twelve  month  period beginning July 1, 1998.

         Executive  Compensation Plan. The Executive Compensation  Plan provides
for the discretionary  award of an  annual cash bonus, subject to the attainment
of  short-term  financial  objectives  designated by  the Committee.  Awards are
ordinarily  predicated  upon the Company's  return on average  assets (ROAA) and
return on average  equity  (ROAE),  two of the most frequently used measures  of
financial  performance  in  the  banking  sector. Applying  equal weight to each
criterion,  composite  performance  is  calculated. Performance of  the  highest
performing peer bank in each measurement criterion is  then identified  and from
this a composite  rating calculated. The company's composite performance is then
compared to the composite performance of the highest performing peer bank(s). If
the company's performance compared to the  peer bank(s) falls  below a  specific
performance  threshold,  no awards  are earned.  With the exception of the award
for the Chief  Executive  Officer  and Chairman,  which  is  based  solely upon 
corporate  performance,  the  target awards  for  other  executive  officers are
subject  to  adjustment  based  on  the  Committee's  assessment  of  individual
performance. Although the ROAA and ROAE objectives designated  by the  Committee
were satisfied  for fiscal year 1998, the  Committee exercised the discretionary
authority granted to it by the Plan and approved no awards for the named 
Executive Officers.

          Long-Term Incentive Plan. The Long-Term Incentive Plan seeks to 
increase corporate performance and shareholder value by linking the financial 
performance of the Company to the financial interests of its executive officers.
When designated by the Committee, the named executive officers and other key 
employees are eligible to receive grants or awards of stock options (incentive 
stock options and nonqualified or nonstatutory options), restricted  stock, 
performance shares and/or phantom shares. Awards to the named executive officers
are based upon competitive compensation analysis and individual performance.

          During  1998,  performance-based  restricted  stock  and stock options
were granted to the named executive officers.  Target grants of restricted stock
were made subject to a three-year vesting schedule and the attainment of certain
performance goals  measured by the Company's return on average assets and return
on  average  equity  compared   to its  peer  bank  group  during  a  three-year
performance  cycle  ending   December  31,  2000.  The  Committee  also  awarded
incentive  and  nonstatutory (or  nonqualified) options  to the named  executive
officers; these options are exercisable  six  months  after the  date  of  grant
and  remain exercisable for a 10-year term.

          Code Section 162(m). Section 162(m) of the Internal Revenue Code 
generally disallows a tax deduction to public corporations for compensation over
$1,000,000 paid in any fiscal year to the corporation's chief executive officer 
and four other most highly compensated executive officers. Certain 

                                       9

<PAGE>

types of  performance-based compensation are exempted from the deduction limit. 
The Committee intends to structure certain grants under the Long-Term Incentive 
Plan in a manner that satisfies the performance-based requirements. However, the
Committee has reserved the authority to award nondeductible compensation in
other circumstances, such as the award of cash  bonuses  under the  Company's
Executive  Compensation  Plan. In addition,  ambiguities and uncertainties as to
the application and interpretation of Code Section 162(m) mean that no assurance
can  be  given,  notwithstanding  the  Committee's  efforts,  that  compensation
intended to satisfy the performance-based exception does in fact do so.

          Compensation of Chief Executive Officer and Chairman. Effective July
1, 1998,  the  Committee  approved a base salary  increase for William L. Marks,
Chairman and Chief Executive Officer of the Company, of 5.3%, raising his annual
base salary from $650,000 to $685,000. For fiscal year 1998, Mr. Marks received
no  bonus under  the  Company's Executive  Compensation  Plan.  Restricted stock
grants  were made  to Mr. Marks under the Long-Term Incentive Plan, subject to a
three-year  vesting schedule  and  the attainment of specified performance goals
during a three-year  performance  cycle ending December 31, 2000. Mr. Marks also
received  an  aggregate  grant  of  20,000  incentive  and  nonqualified  (or 
nonstatutory) options, which are first exercisable six months after the date of 
grant and remain exercisable for a 10-year term.

                                Compensation Committee of the Board of Directors

                                Robert E. Howson, Chairman
                                Robert H. Crosby, Jr.
                                John G. Phillips

<TABLE>
<CAPTION>

I.  SUMMARY COMPENSATION TABLE

                                        Annual Compensation                 Long-Term Compensation Awards (5)
============================== ===================================== ===============================================
                                                                          Awards
                                                                        Restricted
                                                                          Stock          Options
                                                                          Award           Number
                                                                          Dollar            of          All Other
Names and Principal Position   Year          Salary      Bonus (4)      Value (6)         Shares       Compensation 
- ------------------------------ ---------- ------------  ------------ ----------------  ------------  ---------------
<S>                            <C>            <C>          <C>            <C>                <C>          <C>

William L. Marks               1998           $667,502     $      --      $440,000(1)        20,000       $16,019(7)
Chairman & Chief Executive     1997            630,043       333,923       396,250(2)        40,000        10,590
Officer of the Company and the 1996            592,565       314,059       300,000(3)        18,000         6,515
Bank
R. King Milling                1998           $430,000     $     --       $192,500(1)         7,500       $11,675(8)
President of the Company       1997            410,022       172,209       138,688(2)         7,500        10,832
And the Bank                   1996            387,528       162,762        90,000(3)         6,000         7,650
Kenneth A. Lawder, Jr.         1998           $271,999     $     --       $151,250(1)         7,500       $ 8,846(9)
Executive Vice President of the1997            260,010       109,204       108,969(2)         7,500         8,789
Company and the Bank           1996            248,024       104,170        75,000(3)         6,000         7,650
John C. Hope III               1998           $232,500     $     --       $151,250(1)         7,500       $ 6,244(10)
Executive Vice President of the1997            220,004        92,402       108,969(2)         7,500         6,132
Company and the Bank           1996            204,008        85,683        75,000(3)         6,000         5,718
- ------------------------------ ---------- ------------  ------------ ----------------  ------------  ---------------
Robert C. Baird, Jr.           1998           $232,499     $     --       $151,250(1)         7,500       $ 5,844(11)
Executive Vice President of the1997            212,504        99,252       108,969(2)         7,500         6,106
Company and the Bank           1996            187,923        78,928        75,000(3)         6,000        25,723
============================== ========== ============  ============ ================  ============  ===============

</TABLE>

1.   The restricted shares granted in 1998 represent a target award that will be
     adjusted based on the performance of the Company, as measured by its return
     on average  assets and return on average  equity,  in relation to that of a
     designated  peer bank group over the three year period ending  December 31,
     2000. The ultimate  number of shares in which the named executive will vest
     range from 0% to 200% of the target award.  The  restricted  shares vest on
     June 8, 2001 upon completion of certain employment requirements.  The grant
     date for the target  award was June 9, 1998.  The target award is valued at
     $55.00 per share, the market price on the award date.


                                       10

<PAGE>


2.   The restricted shares granted in 1997 represent a target award that will be
     adjusted based on the performance of the Company, as measured by its return
     on average  assets and return on average  equity,  in relation to that of a
     designated  peer bank group over the three year period ending  December 31,
     1999. The ultimate  number of shares in which the named executive will vest
     range from 0% to 200% of the target award.  The  restricted  shares vest on
     March 18, 2000 upon  completion  of certain  employment  requirements.  The
     grant date for the target  award was March 18,  1997.  The target  award is
     valued at $39.625 per share, the market price on the award date.

3.   The restricted shares granted in 1996 represent a target award that will be
     adjusted based on the performance of the Company, as measured by its return
     on average assets and return on average equity, in relation to
     that of a  designated  peer bank group over the three  year  period  ending
     December  31,  1998.  The  ultimate  number  of  shares  in which the named
     executive  will  vest  range  from  0% to  200% of the  target  award.  The
     restricted  shares  vest  on July  23,  1999  upon  completion  of  certain
     employment  requirements.  The grant date for the target award was July 23,
     1996.  The target award is valued at $30.00 per share,  the market price on
     the award date.

4.   All  bonuses have been paid under the Executive Compensation  Plan  (annual
     performance-based incentive plan).

5.   All  awards have been made under the Long-Term  Incentive Plan approved  by
     shareholders.

6.   The  restricted stock shares  shown in the table represent restricted stock
     holdings of the named  executive  officers.  The dollar values in the table
     were calculated using the market price of the Company's common stock on the
     date of award. The aggregate value of all restricted stock holdings of each
     named executive officer  calculated using the market price of the Company's
     common  stock  as  of  December  31,  1998  were  as  follows:  Mr.  Marks,
     $1,762,500;   Mr.  Milling,  $600,000;  Mr.  Lawder,  $450,000;  Mr.  Hope,
     $375,000;  and Mr.  Baird,  $375,000.  Dividends  are  paid in full on such
     restricted shares.

7.   This represents $11,539 in imputed income for the group term life insurance
     and $4,400 in matching contributions under the Savings Plus Plan.

8.   This represents $7,275 in imputed  income for the group term life insurance
     and $4,400 in matching contributions under the Savings Plus Plan.

9.   This  represents $4,446 in imputed income for the group term life insurance
     and $4,400 in matching contributions under the Savings Plus Plan.

10.  This represents $1,444  in imputed income for the group term life insurance
     and $4,800 in matching contributions under the Savings Plus Plan.

11.  This represents $1,444 in imputed income for the group term life insurance
     and $4,400 in matching contributions under the Savings Plus Plan.

                                       11


<PAGE>
<TABLE>
<CAPTION>
II. OPTION GRANTS TABLE

                                             Option Grants in 1998
================================================================================================================

                                                                                   Potential Realizable Value of
                                             Individual Grants                     Assumed Annual Rates of Stock
                                                                                   Price Appreciation for Option
                                                                                                Term
- ------------------------- ------------------------------------------------------- -------------------------------
                          Number of      % of Total
                          Securities     Options
                          Underlying     Granted to     Exercise or
                          Options        Employees in   Base Price      Expiration
Name                      Granted        1998           (Per Share)     Date                  5%               10%
<S>                          <C>             <C>            <C>           <C>                  <C>            <C>     
William Marks                20,000          13.14%         $55.00        6/8/2008             $691,800       $1,753,100

R. King Milling               7,500          4.93%          $55.00        6/8/2008              259,400          657,400

Kenneth A Lawder, Jr.         7,500          4.93%          $55.00        6/8/2008              259,400          657,400

John C Hope III               7,500          4.93%          $55.00        6/8/2008              259,400          657,400

Robert C Baird, Jr.           7,500          4.93%          $55.00        6/8/2008              259,400          657,400
========================= =============  ============== =============== =============  ================ ================

Named Executive Officers' assumed value gained as a % of all shareholder gains:
        Named Executive Officers                                                             $1,729,400       $4,382,700

        Shareholders                                                                       $809,145,200   $2,050,532,700

        % of gain pertaining to Executive Officer's Options                                        .21%             .21%

</TABLE>





<TABLE>
<CAPTION>
III. OPTION EXERCISES AND YEAR-END VALUE TABLE

                                     Option Exercises and Year-End Value Table
============================================================================================================================
                                                                           Number of securities         Value of unexercised
                               Shares acquired                           underlying unexercised      in-the-money options at
      Name                         on exercise     Value realized  options at December 31, 1998            December 31, 1998
                                                                          ---------------------      -----------------------
                                                                                All exercisable              All exercisable
<S>                                    <C>           <C>                            <C>                        <C>   
William L. Marks                       44,546        $1,719,767                     106,484                    $449,767
R. King Milling                         3,196           107,740                      28,414                     149,075
Kenneth A. Lawder, Jr.                  7,226           141,628                      42,814                     368,173
John C. Hope III                          --               --                        27,000                      96,751
Robert C. Baird, Jr.                      --               --                        27,000                      96,751

=========================== ================= ============================================== ===============================
</TABLE>


                                PERFORMANCE GRAPH

    The  accompanying   graph  shows  the  comparative  total  economic  return,
including the  reinvestment of cash dividends  received and the effects of stock
price appreciation or depreciation,  of the common stock of the Company,  of all
U.S. common stocks listed on The Nasdaq Stock Market,  and of the bank stocks

                                       12

<PAGE>

of the KBW 50 Total Return Index, a proprietary bank stock index of Keefe,
Bruyette & Woods, Inc., which tracks the returns of 50 large banking companies
throughout the United States.

           

                                [GRAPHIC OMITTED]

<TABLE>
<CAPTION>
                   Cumulative Total Return Index for the Year
                   ------------------------------------------ 
                                                        1993    1994     1995   1996    1997    1998 
                                                       -----    ----    -----   ----    ----    -----
<S>                                                     <C>      <C>     <C>    <C>     <C>     <C>
Whitney Holding Corporation Common Stock.............   100      98      144    169     280     189
KBW 50 Total Return Index............................   100      95      152    215     314     340
Nasdaq Total Return Index (U.S. Companies)...........   100      98      138    170     209     293
</TABLE>


Company Plans

         The Company's executive officers,  who are re-appointed  annually,  are
participants in the Company's Executive  Compensation Plan,  Long-Term Incentive
Program,  Retirement Plans and Savings Plus Plan and may elect to participate in
the Deferred  Compensation  Plan. The Executive  Compensation Plan and Long-Term
Incentive  Plan are described  above under the heading  "Executive  Compensation
Report".

         Retirement  Plan.  The Bank, in 1964,  established a  non-contributory,
defined benefit  retirement plan. The plan, as amended (the "Retirement  Plan"),
generally covers salaried  employees of the Company and its subsidiaries who are
at  least  21  years  of  age  and  complete  certain   additional   eligibility
requirements.  In general, the monthly benefit payable under the Retirement Plan
at normal  retirement  age (age 65) is an amount based on final average  monthly
compensation and years of service at normal retirement age, reduced by a portion
of the monthly Social Security amount payable at that age. Final average monthly
compensation  (which includes the salaries and bonuses of executive officers set
forth in the Summary  Compensation  Table,  but excludes the value of grants and
awards under the Long-Term  Incentive Plan and  contributions  by the Company or
its  subsidiaries  to employee  benefit  plans) is  calculated  by averaging the
highest  consecutive  five years of  compensation  during the ten calendar years
preceding  termination or retirement date.  During the period 1994 through 1996,
annual compensation in excess of $150,000 is disregarded,  and effective January
1, 1997, annual compensation in excess of $160,000 is disregarded.  With certain
exceptions, years of service includes all periods of continuous

                                       13



<PAGE>

service with the Company or its subsidiaries. Benefits under the Retirement Plan
are fully  vested  upon  the completion of five years of credited  service.  The
Retirement  Plan  was most recently  amended and restated in 1995.  The  maximum
annual  benefit payable under  the Retirement  Plan for  employees who retire in
1998 is the lesser of $130,000 (a limitation imposed by the Internal Revenue
Code)  or  100% of "average  compensation"  (defined  as  the  highest aggregate
earnings  averaged over three consecutive years).

         The Company adopted a non-qualified  defined benefit  retirement  plan,
known as the Retirement Restoration Plan (the "Restoration Plan"),  effective as
of January 1, 1995.  The  Restoration  Plan  provides  to  designated  executive
officers  benefits which are computed under the Retirement  Plan's formula,  but
without the restrictions imposed by certain specified provisions of the Internal
Revenue Code. Benefits due and payable under the Retirement Restoration Plan are
reduced by amounts actually payable from the qualified Retirement Plan.

         The following table shows the estimated annual benefit payable from the
Retirement Plan upon  retirement at age 65 to persons in specified  compensation
and years of service classifications, computed on a straight life annuity basis,
including  an  estimate  of the amount  payable to any  person  designated  as a
participant  in the  Retirement  Restoration  Plan.  The table does not indicate
required  deductions  for  Social  Security  benefits.  Benefits  under both the
Retirement  Plan and  Retirement  Restoration  Plan are  calculated  taking into
consideration base salary and cash bonus earned by the executive and exclude any
amounts  received  in the form of cash or stock  under the  Long-Term  Incentive
Plan.


<TABLE>
<CAPTION>
                                           RETIREMENT PLAN TABLE
==============================================================================================================
                                                        Credited Years of Service
- --------------------------------------------------------------------------------------------------------------
Highest Successive Five-Year        10               15                20               25               30
    Average Remuneration
- --------------------------------------------------------------------------------------------------------------
<S>     <C>                    <C>                <C>               <C>             <C>               <C>
        $  200,000             $  36,000          $ 54,900          $ 73,200        $  91,500         $109,800
           300,000                54,900            82,300           109,800          137,250          164,700
           400,000                73,200           109,800           146,400          183,000          219,600
           500,000                91,500           137,250           183,000          228,750          274,600
           600,000               109,800           164,700           219,600          274,500          329,400
           700,000               128,100           192,150           256,200          330,250          384,300
           800,000               146,400           219,600           292,800          366,000          439,200
         1,000,000               183,080           274,500           366,000          375,000          549,000
         1,200,000               219,600           329,400           439,200          549,000          658,800
==============================================================================================================
</TABLE>

         Messrs. Marks, Milling,  Lawder, Hope, and Baird had, respectively,  8,
14, 7, 4, and 3 years of service as of December 31, 1998.

         Savings Plus Plan. The Louisiana Bank  established the Thrift Incentive
Plan (a  non-contributory  profit sharing plan) in 1952.  The last  contribution
made by the Louisiana Bank to the Plan was in 1988.

         The Thrift  Incentive  Plan was amended and  restated in 1993 to, among
other  things,  comply with the  provisions of the Tax Reform Act of 1986 and to
activate provisions permitted under Section 401(k) of the Internal Revenue Code.
Concurrently,  the Thrift  Incentive Plan was renamed the Savings Plus Plan. The
Savings Plus Plan generally  provides that salaried employees of the Company and
its  subsidiaries  who  have  completed  one year of  service  are  eligible  to
participate as of the first day of the following calendar quarter.  Participants
may elect to contribute up to 10% of salary, subject to certain limitations;  up
to the first 3% of salary  contributed  is matched on a dollar for dollar basis.
Participants are provided with investment  discretion over all contributions and
may select from a variety of

                                       14

<PAGE>

investment  options.  In  1998,  the  Louisiana  Bank contributed $4,400 each on
behalf of  Messrs. Marks, Milling, Lawder and  Baird and $4,800 on behalf of Mr.
Hope.

         Deferred   Compensation  Plan.  In  1993,  the  Company  established  a
non-qualified  deferred compensation plan. The Plan permits eligible officers to
annually elect to defer up to 25% of base salary and all or part of bonuses paid
under the  Executive  Compensation  Plan.  The Deferred  Compensation  Plan also
permits the deferral of any disallowed employee  contributions under the Savings
Plus Plan. Participants are permitted to direct the investment of deferrals into
a limited number of available  investment  options.  Deferral  elections must be
made  prior  to the  calendar  year in which  the  salary  or  bonus is  earned.
Distribution  under the Deferred  Compensation Plan must generally coincide with
the attainment of retirement age and may take the form of a lump-sum  payment or
a specified  payment stream.  In 1998,  John Hope was the only listed  executive
officer making a deferral under the Plan in the amount of $46,201.

         Executive  Agreements.  The  Company  and the Bank  have  entered  into
separate  agreements  with  Messrs.  Marks,  Milling,  Lawder,  Hope  and  Baird
providing for  compensation  and  severance  benefits  upon the  termination  of
employment under  circumstances  following a change in control of the Company or
the Bank.

         Generally,  under the agreements, a change in control of the Company or
the Bank will be deemed to have  occurred if (i) any person  acquires or becomes
the beneficial owner of more than 20% of the Company's  outstanding common stock
without  the  approval of the  Company's  Board of  Directors,  (ii) the Federal
Deposit  Insurance  Corporation  or any other  regulatory  agency takes  certain
actions in conjunction with the reorganization or liquidation of the Bank, (iii)
the  Company or the Bank enter  into a merger or  consolidation,  or sell all or
substantially  all of their stock or assets,  without the surviving or acquiring
corporation  agreeing to assume the obligations of the Company or the Bank under
the agreements,  or (iv) there is a change in the majority of the members of the
Company's or the Bank's Boards of Directors.

         Under each  agreement,  if the acquiring  company or the acquiring bank
terminates  the  employment  of the  officer  without  cause,  or if the officer
resigns during the three-year  period  following a change in control as a result
of a change or diminution of his duties, responsibilities,  title, compensation,
working  conditions  or general  status with the Company or the Bank, he will be
entitled to special  severance  benefits  including,  among other things,  a sum
equal to 300% of his annual salary and substantially all of the amounts that are
payable to him under the Company's and the Bank's employee and executive benefit
plans.


                              CERTAIN TRANSACTIONS

         The Bank has made,  and  expects  to make in the  future,  loans in the
ordinary  course of business to  directors  and  officers of the Company and the
Bank, members of their immediate families, and their associates. Such loans have
been  made on  substantially  the  same  terms,  including  interest  rates  and
collateral,  as those  prevailing at the time for comparable  transactions  with
other persons,  and did not involve more than the normal risk of  collectibility
or present other unfavorable features.  In addition,  Mr. Bullard, a director of
the Company and the Bank,  personally borrows from the Bank and guarantees or is
otherwise  liable for several  commercial and real estate loans made by the Bank
to his closely held companies. The largest aggregate indebtedness of these loans
during 1998 was  $6,063,136  and the aggregate  balance on December 31, 1998 was
$5,933,080.  Interest  accrued on these loans during 1998 at rates  ranging from
7.75% to 8.5%.

         Pan-American Life Insurance Company,  of which John K. Roberts,  Jr., a
director of the  Company,  is Chairman  and Chief  Executive  Officer,  was paid
$78,764 during 1998 for insurance  premiums  providing  group term life and AD&D
coverage for employees and medical/dental claim administrative services rendered
to the Company and its subsidiary banks.



                                       15

<PAGE>

                 COMPLIANCE WITH SECTION 16(a) OF THE EXCHANGE ACT

         Because  the  Company  is a public  company,  its  executive  officers,
directors  and  10%  beneficial  shareholders  are  required  to file  with  the
Securities and Exchange  Commission  initial reports of ownership and reports of
changes in their  ownership  of the  Company's  stock.  Based upon its review of
copies of forms and  related  documents  furnished  to the  Company,  management
believes  that all required  filings by all such persons were timely made during
1998.

                                   ACCOUNTANTS

         The  shareholders  will be asked to ratify  the  Board's  selection  of
Arthur Andersen LLP as independent  public accountants to audit the books of the
Company  and its  subsidiaries  for 1999.  The firm has served as the  Company's
auditors since 1964.  Representatives  of Arthur Andersen LLP are expected to be
present at the Annual  Meeting,  with the opportunity to make any statement they
desire at that time, and will be available to respond to appropriate  questions.
If the  selection is not ratified  (abstentions  and brokers  non-votes  will be
disregarded), the appointment of other auditors will be considered by the Board.

                              SHAREHOLDER PROPOSALS

         In order for proposals of  shareholders  to be considered for inclusion
in the proxy  statement and proxy for the 2000 Annual  Meeting of  Shareholders,
such proposals must be received at the Company's  principal  executive office no
later than November 18, 1999.


                                  OTHER MATTERS

         The  matters to be acted on at the Annual  Meeting are set forth in the
accompanying  Notice.  The Company knows of no other business to be presented at
the meeting, but if other matters requiring a vote are properly presented at the
meeting or any  adjournments  thereof,  proxy  holders will vote or abstain from
voting thereon in accordance with their best judgment.

                                   By order of the Board of Directors.

                                   William L. Marks,
                                   Chairman




                                       16


<PAGE>



<PAGE>

March 18, 1999

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS

To the Shareholders:

         The Annual Meeting of Shareholders of Whitney Holding  Corporation (the
"Company") will be held on the eleventh  floor,  Pan-American  Life Center,  601
Poydras Street, New Orleans,  Louisiana, on Wednesday,  April 28, 1999, at 10:30
a.m., for the purposes of considering and voting upon:

         1.  Election of three directors to serve until the 2004 Annual Meeting,
or until their successors are elected and qualified.

         2.  Ratification of the selection of Arthur Andersen LLP as independent
public  accountants to audit the books of the Company and its  subsidiaries  for
1999.
         3. Such other  business as may properly  come before the meeting or any
adjournments or postponements thereof.

         The close of  business on March 4, 1999, has been fixed as the record
record date for  determining  shareholders  entitled to notice of and to vote at
the meeting.

                                 By  order  of the  Board of Directors.



                                 Joseph S. Schwertz, Jr.
                                 Secretary
- --------------------------------------------------------------------------------
              228 St. Charles Avenue, New Orleans, Louisiana 70130

                             Detach Proxy Card Here
- -------------------------------------------------------------------------------
o

THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR ALL OF THE FOLLOWING PROPOSALS:

1.   Election of three Directors to serve until the 2004 Annual Meeting, or
     until their successors are elected and qualified. 

     FOR all nominees       WITHHOLD AUTHORITY to vote for
     listed below   o       all nominees listed below    o       *EXCEPTIONS  o

     Terms expiring 2004: Messrs. Harry J. Blumenthal, Jr., Joel B. Bullard, Jr.
     and Angus R. Cooper, II
  
     (INSTRUCTIONS: To withhold authority to vote for any individual nominee,
     mark the "Exceptions" box and write that nominee's name on the line below.)

     *Exceptions
                ----------------------------------------------------------------

2.   Ratification of the selection of Arthur Andersen LLP as independent public
     accountants for 1999.                FOR o         AGAINST o      ABSTAIN o

When  properly  executed  and  returned,  this proxy will be voted in the manner
specified  thereon.  If no manner  is  specified,  the proxy  will be voted FOR
proposals 1 and 2.
                                   Change of Address and or Comments Mark Here o

         NOTE:  Please sign as your name appears  hereon.  If shares are held by
         joint tenants,  both should sign.  When signing as attorney,  executor,
         administrator,  trustee  or  guardian,  please  give your full title as
         such.  If  a  corporation,  please  sign  in  full  corporate  name  by
         authorized officer.  If a partnership,  please sign in full partnership
         name by authorized person.



                                      Date                                , 1999
                                          --------------------------------
                                      ------------------------------------------
                                      ------------------------------------------
                                              Signature of shareholder

                                                 
Please Sign, Date and Return the Proxy        Votes MUST be indicated     
Promptly Using the Enclosed Envelope.         (x) in Black or Blue Ink.   o


<PAGE>


                             YOUR VOTE IS IMPORTANT

         Whether or not you expect to attend the  meeting,  please  mark,  date,
  sign and promptly  return the  enclosed  proxy in the  accompanying  envelope,
  which requires no postage if mailed in the United States.  You may, of course,
  later revoke your proxy and vote in person.




  ------------------------------------------------------------------------------

                           WHITNEY HOLDING CORPORATION

                                    P R O X Y

                       Solicited by the Board of Directors

         The undersigned  hereby  appoints Lloyd J. Abadie,  Richard C. Hart and
  John A. Rehage, and each of them, proxies with full power of substitution,  to
  represent  and  to  vote  all  shares  of  Common  Stock  of  Whitney  Holding
  Corporation which the undersigned is entitled to vote at the Annual Meeting of
  Shareholders  of  said  corporation  to be  held  on  April  28,  1999  or any
  adjournments or  postponements  thereof (1) as hereinafter  specified upon the
  proposals listed below and (2) in their discretion upon such other business as
  may properly come before the meeting.

                   (Continued And To Be Signed On Other Side.)




                                                     WHITNEY HOLDING CORPORATION
                                                     P.O. BOX 11183
                                                     NEW YORK, N.Y. 10203-0183

<PAGE>



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