ONEIDA FINANCIAL CORP
DEF 14A, 1999-03-22
SAVINGS INSTITUTIONS, NOT FEDERALLY CHARTERED
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March 29, 1999


Dear Shareholder:

We cordially  invite you to attend the first Annual Meeting of  Shareholders  of
Oneida Financial Corp. (the  "Company").  The Annual Meeting will be held at the
main office of The Oneida  Savings Bank, 182 Main Street,  Oneida,  New York, at
4:00, Eastern Time, on April 27, 1999.

The enclosed  Notice of Annual Meeting and Proxy  Statement  describe the formal
business to be transacted.  During the Annual Meeting we will also report on the
operations of the Company.  Directors and officers of the Company,  as well as a
representative  of our independent  auditors,  will be present to respond to any
questions that shareholders may have.

The Annual Meeting is being held so that  stockholders may consider the election
of directors and the ratification of the appointment of  PricewaterhouseCoopers,
LLP as the Company's auditors for fiscal year 1999.

The Board of  Directors  of the  Company has  determined  that the matters to be
considered at the Annual Meeting are in the best interest of the Company and its
shareholders.  For the  reasons set forth in the Proxy  Statement,  the Board of
Directors unanimously recommends a vote "FOR" each matter to be considered.

On behalf of the Board of  Directors,  we urge you to sign,  date and return the
enclosed  proxy card as soon as possible,  even if you currently  plan to attend
the Annual  Meeting.  This will not prevent you from voting in person,  but will
assure that your vote is counted if you are unable to attend the  meeting.  Your
vote is important, regardless of the number of shares that you own.

Sincerely,




Michael R. Kallet
President and Chief Executive Officer



<PAGE>



                             Oneida Financial Corp.
                                 182 Main Street
                             Oneida, New York 13421
                                 (315) 363-2000

                                    NOTICE OF
                         ANNUAL MEETING OF SHAREHOLDERS
                          To Be Held On April 27, 1999

     Notice is hereby given that the Annual Meeting of Oneida  Financial  Corp.,
(the  "Company") will be held at the main office of The Oneida Savings Bank, 182
Main Street, Oneida, New York, on April 27, 1999 at 4:00, Eastern Time.

     A Proxy Card and a Proxy Statement for the Annual Meeting are enclosed.

     The Annual Meeting is for the purpose of considering and acting upon:

     1.   Election of four Directors to the Board of Directors;

     2.   The ratification of the appointment of PricewaterhouseCoopers,  LLP as
          auditors for the Company for the fiscal year ending December 31, 1999;
          and

such other  matters as may  properly  come  before  the Annual  Meeting,  or any
adjournments  thereof. The Board of Directors is not aware of any other business
to come before the Annual Meeting.

     Any action may be taken on the foregoing proposals at the Annual Meeting on
the date  specified  above,  or on any date or dates to which the Annual Meeting
may be adjourned.  Shareholders  of record at the close of business on March 15,
1999,  are the  shareholders  entitled  to vote at the Annual  Meeting,  and any
adjournments thereof.

     EACH SHAREHOLDER,  WHETHER HE OR SHE PLANS TO ATTEND THE ANNUAL MEETING, IS
REQUESTED TO SIGN,  DATE AND RETURN THE ENCLOSED PROXY CARD WITHOUT DELAY IN THE
ENCLOSED  POSTAGE-PAID  ENVELOPE.  ANY  PROXY  GIVEN BY THE  SHAREHOLDER  MAY BE
REVOKED  AT ANY TIME  BEFORE IT IS  EXERCISED.  A PROXY MAY BE REVOKED BY FILING
WITH THE SECRETARY OF THE COMPANY A WRITTEN  REVOCATION OR A DULY EXECUTED PROXY
BEARING A LATER DATE. ANY  SHAREHOLDER  PRESENT AT THE ANNUAL MEETING MAY REVOKE
HIS OR HER PROXY AND VOTE  PERSONALLY ON EACH MATTER  BROUGHT  BEFORE THE ANNUAL
MEETING.  HOWEVER,  IF YOU ARE A SHAREHOLDER  WHOSE SHARES ARE NOT REGISTERED IN
YOUR OWN NAME, YOU WILL NEED ADDITIONAL DOCUMENTATION FROM YOUR RECORD HOLDER IN
ORDER TO VOTE PERSONALLY AT THE ANNUAL MEETING.

                                              By Order of the Board of Directors


                                              Eric E. Stickels
                                              Secretary
March 29, 1999





- --------------------------------------------------------------------------------
IMPORTANT:  A  SELF-ADDRESSED  ENVELOPE IS  ENCLOSED  FOR YOUR  CONVENIENCE.  NO
POSTAGE IS REQUIRED IF MAILED WITHIN THE UNITED STATES.
- --------------------------------------------------------------------------------


<PAGE>



                                 PROXY STATEMENT


                             Oneida Financial Corp.
                                 182 Main Street
                             Oneida, New York 13421
                                 (315) 363-2000


                         ANNUAL MEETING OF SHAREHOLDERS
                                 April 27, 1999

     This Proxy  Statement is furnished in connection  with the  solicitation of
proxies  on behalf of the Board of  Directors  of Oneida  Financial  Corp.  (the
"Company") to be used at the Annual Meeting of  Shareholders of the Company (the
"Annual  Meeting"),  which will be held at the main office of The Oneida Savings
Bank,  182 Main Street,  Oneida,  New York, on April 27, 1999, at 4:00,  Eastern
Time, and all  adjournments of the Annual Meeting.  The  accompanying  Notice of
Annual Meeting of  Shareholders  and this Proxy Statement are first being mailed
to shareholders on or about March 29, 1999.

- --------------------------------------------------------------------------------
                              REVOCATION OF PROXIES
- ----------------------- --------------------------------------------------------


     Shareholders  who execute  proxies in the form solicited  hereby retain the
right to revoke  them in the manner  described  below.  Unless so  revoked,  the
shares  represented  by such proxies will be voted at the Annual Meeting and all
adjournments  thereof.  Proxies solicited on behalf of the Board of Directors of
the Company will be voted in accordance with the directions given thereon. Where
no instructions are indicated,  validly executed proxies will be voted "FOR" the
proposals  set forth in this Proxy  Statement  for  consideration  at the Annual
Meeting.

     Proxies  may be revoked  by sending  written  notice of  revocation  to the
Secretary of the Company, at the address shown above. The presence at the Annual
Meeting of any  shareholder who had returned a proxy shall not revoke such proxy
unless  the  shareholder  delivers  his or her  ballot in  person at the  Annual
Meeting or delivers a written  revocation  to the Secretary of the Company prior
to the voting of such proxy.

- --------------------------------------------------------------------------------
                 VOTING SECURITIES AND PRINCIPAL HOLDERS THEREOF
- --------------------------------------------------------------------------------


     Holders of record of the Company's  common stock, par value $0.10 per share
(the "Common  Stock") as of the close of business on March 15, 1999 (the "Record
Date") are entitled to one vote for each share then held. As of the Record Date,
the  Company  had  3,580,200  shares of Common  Stock  issued  and  outstanding,
1,915,445  of which  were held by Oneida  Financial,  MHC (the  "Mutual  Holding
Company"),  and  1,664,755  of which  were held by  shareholders  other than the
Mutual Holding Company ("Minority  Shareholders").  The presence in person or by
proxy of a majority of the  outstanding  shares of Common Stock entitled to vote
is necessary to constitute a quorum at the Annual Meeting. Directors are elected
by a plurality of votes cast,  without  regard to either  broker  non-votes,  or
proxies as to which the  authority  to vote for the nominees  being  proposed is
withheld.  The  affirmative  vote of holders of a  majority  of the total  votes
present at the Annual Meeting in person or by proxy is required for ratification
of PricewaterhouseCoopers, LLP as the Company's auditors. Abstentions and broker
non-votes will be counted for purposes of determining  that a quorum is present,
but will not be counted as votes in favor of Proposal II.

     Persons and groups who  beneficially  own in excess of five  percent of the
Common  Stock are  required to file  certain  reports  with the  Securities  and
Exchange  Commission (the "SEC")  regarding such ownership.  The following table
sets forth, as of the Record Date, the shares of Common Stock beneficially owned
by Directors individually,




<PAGE>



by executive  officers  individually,  by executive  officers and Directors as a
group and by each person who was the beneficial  owner of more than five percent
of the Company's outstanding shares of Common Stock.
<TABLE>
<CAPTION>

                                                          Amount of Shares
                                                          Owned and Nature                   Percent of Shares
         Name and Address of                                of Beneficial                     of Common Stock
          Beneficial Owners                               Ownership (1) (4)                    Outstanding
       -----------------------                           -------------------               --------------------

Directors and Officers (2):

<S>                                                              <C>                             <C>
Nicholas J. Christakos                                           25,000                          0.70%
Michael R. Kallet                                                25,927                          0.72
Patricia D. Caprio                                               10,000                          0.28
Edward J. Clarke                                                  5,538                          0.15
James J. Devine, Jr.                                              6,900                          0.19
John E. Haskell                                                  23,892                          0.67
Rodney D. Kent                                                   25,000                          0.70
William D. Matthews                                               1,000                          0.03
Michael W. Milmoe                                                 3,000                          0.08
Richard B. Myers                                                 17,000                          0.48
Frank O. White, Jr.                                              10,000                          0.28
Eric E. Stickels                                                 17,235                          0.48
Thomas H. Dixon                                                  14,866                          0.42

All Directors and Executive Officers                            185,358                          5.18
  as a Group (13 persons) (3)

Principal Shareholders:

Oneida Financial, MHC (3)                                     1,915,445                         53.50
182 Main Street
Oneida, New York 13421

Oneida Financial, MHC (3)                                     2,076,911                         58.01%
and all Trustees and Executive Officers
of Oneida Financial, MHC as a group (12 persons)
</TABLE>
- -----------------------------
*    Less than one-tenth of 1%.
(1)  A person is deemed to be the  beneficial  owner for purposes of this table,
     of any shares of Common Stock if he has shared voting or  investment  power
     with  respect  to such  security,  or has a  right  to  acquire  beneficial
     ownership at any time within 60 days from the Record Date.  As used herein,
     "voting  power"  is the power to vote or direct  the  voting of shares  and
     "investment  power" is the power to dispose or direct  the  disposition  of
     shares.  Includes all shares held  directly as well as by spouses and minor
     children,  in trust and other  indirect  ownership,  over which  shares the
     named individuals effectively exercise sole or shared voting and investment
     power. Unless otherwise indicated, the named individual has sole voting and
     investment power.
(2)  The mailing  address for each person is listed as 182 Main Street,  Oneida,
     New York 13421
(3)  The Company's  executive officers and directors are also executive officers
     and  trustees  of Oneida  Financial,  MHC,  with the  exception  of John E.
     Haskell.

- --------------------------------------------------------------------------------
                        PROPOSAL I--ELECTION OF DIRECTORS
- --------------------------------------------------------------------------------


     The  Company's  Board of  Directors  is  currently  composed of eleven (11)
members.  The  Company's  Bylaws  provide  that  approximately  one-third of the
Directors  are to be elected  annually.  Directors of the Company are  generally
elected to serve for a three-year  period or until their  respective  successors
shall have been elected and shall qualify. Four Directors will be elected at the
Annual  Meeting  to serve for a  three-year  period and until  their  respective
successors shall have been elected and shall qualify. The Board of Directors has
nominated to serve as


                                        2

<PAGE>



Directors,  Edward J. Clarke,  Rodney D. Kent,  Michael W. Milmoe and Richard B.
Myers, who are currently members of the Board of Directors.

     The table below sets forth certain information regarding the composition of
the  Company's  Board of  Directors,  including  the  terms of  office  of Board
members.  It is intended  that the proxies  solicited  on behalf of the Board of
Directors  (other  than  proxies in which the vote is withheld as to one or more
nominees)  will be voted at the Annual  Meeting for the election of the nominees
identified  below. If the nominee is unable to serve, the shares  represented by
all such proxies will be voted for the election of such  substitute as the Board
of Directors may  recommend.  At this time,  the Board of Directors  knows of no
reason why any of the nominees might be unable to serve,  if elected.  Except as
indicated  herein,  there are no  arrangements  or  understandings  between  any
nominee and any other person pursuant to which such nominee was selected.

<TABLE>
<CAPTION>

                                                                                           Shares of
                                                                                         Common Stock
                                                                                         Beneficially
                                      Positions           Director     Current Term        Owned on        Percent
     Name (1)          Age*             Held              Since (2)      to Expire      Record Date (3)   Of Class
     --------          ----             ----              ---------      ---------      ---------------   --------

                                                     NOMINEES

<S>                     <C>           <S>                   <C>            <C>               <C>            <C>
Edward J. Clarke        59            Director              1987           2002              5,538          0.15%
Rodney D. Kent          51            Director              1990           2002             25,000          0.70
Michael W. Milmoe       66            Director              1976           2002              3,000          0.08
Richard B. Myers        62            Director              1981           2002             17,000          0.48

                                          DIRECTORS CONTINUING IN OFFICE

Nicholas J. Christakos  67      Chairman of the Board       1974           2000             25,000          0.70
Patricia D. Caprio      49            Director              1985           2000             10,000          0.28
Frank O. White, Jr.     43            Director              1994           2000             10,000          0.28
Michael R. Kallet       47       President and Chief        1997           2001             25,927          0.72
                                  Executive Officer
James J. Devine, Jr.    64            Director              1987           2001              6,900          0.19
John E. Haskell         56            Director              1992           2001             23,892          0.67
William D. Matthews     63            Director              1996           2001              1,000          0.03
</TABLE>
- ------------------------
(1)  The mailing address for each person listed is 182 Main Street,  Oneida, New
     York  13421.  Each of the persons  listed,  with the  exception  of John E.
     Haskell,  is also a  Trustee  of  Oneida  Financial,  MHC,  which  owns the
     majority of the Company's issued and outstanding shares of Common Stock.
(2)  Reflects  initial  appointment  to the  Board  of  Trustees  of the  mutual
     predecessor  to The Oneida  Savings Bank. (3) See definition of "beneficial
     ownership"  in the  table  in  "Voting  Securities  and  Principal  Holders
     Thereof." * At December 31, 1998.


     The principal occupation during the past five years of each Director is set
forth below.  All  Directors  have held their  present  positions for five years
unless otherwise stated.

     Nicholas J.  Christakos is the Chairman of the Board.  Mr.  Christakos is a
retired businessman.

     Michael R. Kallet is President and Chief Executive Officer of the Bank. Mr.
Kallet has been President and Chief Executive Officer since March 1990.

     Patricia  D.  Caprio is the  Director  of  Development  Programs at Colgate
University.



                                        3

<PAGE>



     Edward J. Clarke is the President of Kennedy & Clarke, Inc., a property and
casualty insurance agency located in Cazenovia, New York.

     James J. Devine,  Jr. is the President of the Kiley Law Firm, P.C.  located
in Oneida, New York.

     John E. Haskell is the President of Bailey & Haskell  Associates,  Inc., an
insurance agency located in Oneida, New York.

     Rodney  D.  Kent is the  President  of Omega  Wire,  Inc.,  a  copper  wire
manufacturer located in Camden, New York.

     William D. Matthews is the Chairman and Retired Chief Executive  Officer of
Oneida,  Ltd.  located in Oneida,  New York. Mr.  Matthews is also a director of
Conmed Corporation located in Utica, New York.

     Michael W. Milmoe is retired.  Prior to his retirement,  Mr. Milmoe was the
President of Canastota Publishing Co., Inc., located in Canastota, New York.

     Richard B. Myers is the President of Orthodontic Associates of C.N.Y., P.C.
a clinical orthodontics practice located in Oneida, New York.

     Frank O.  White,  Jr. is the  Assistant  Director of  Athletics  at Colgate
University.  Until January 1998, Mr. White was the President and Chief Executive
Officer of Mid-State Raceway, Inc. located in Vernon, New York.

Ownership Reports by Officers and Directors

     The Common  Stock of the  Company is  registered  with the SEC  pursuant to
Section 12(g) of the Securities  Exchange Act of 1934 (the "Exchange  Act"). The
officers and directors of the Company and beneficial  owners of greater than 10%
of the  Company's  Common Stock ("10%  beneficial  owners") are required to file
reports  on Forms 3,4 and 5 with the SEC  disclosing  beneficial  ownership  and
changes  in  beneficial  ownership  of  the  Common  Stock.  SEC  rules  require
disclosure in the Company's Proxy Statement or Annual Report on Form 10-K of the
failure of an officer,  director or 10% beneficial owner of the Company's Common
Stock to file a Form 3, 4, or 5 on a timely basis. All of the Company's officers
and directors filed these reports on a timely basis.

Meetings and Committees of the Board of Directors

     The Company did not become an operating  company  until  December 30, 1998.
Consequently  during the year ended December 31, 1998 the Board of Directors did
not hold regular meetings and did not operate through committees.

     The business of the Bank's Board of Directors is conducted through meetings
and activities of the Board and its  committees.  During the year ended December
31,  1998,  the Board of  Directors  of the Bank  held 18  regular  and  special
meetings.  During the year ended  December 31, 1998, no Director  attended fewer
than 75% percent of the total meetings of the Board of Directors of the Bank and
committees on which such Director served.

     The  executive  committee  consists of the  following  six directors of the
Company:  Messrs.  Myers,  Christakos,  Kent,  Clarke,  Haskell and Milmoe.  The
executive  committee  meets as  necessary  when the board is not in  session  to
exercise  general  control  and  supervision  in all matters  pertaining  to the
interests of the Company,  subject at all times to the direction of the board of
directors.  The executive committee also serves as the nominating  committee for
the purpose of identifying, evaluating and recommending potential candidates for
election to the board.



                                        4

<PAGE>



     The audit  committee  consists of the  following  directors of the Company:
Messrs. Kent, Christakos,  Myers, White and Milmoe. The audit committee meets at
least  quarterly  to  examine  and  approve  the audit  report  prepared  by the
independent  auditors  of the Bank,  to review  and  recommend  the  independent
auditors to be engaged by the Company, to review the internal audit function and
internal  accounting  controls of the Company,  and to review and approve  audit
policies.

Personnel Committee Interlocks and Insider Participation

     The full  Board of  Directors  of the Bank has in the past  determined  the
salaries  to be paid each year to the  Bank's  officers.  In the future the full
Board of Directors of the Company  shall act as the  Compensation  Committee for
the  Company.  Michael R.  Kallet is a Director  of the  Company and the Bank in
addition to being the President and Chief  Executive  Officer of the Company and
the  Bank.  Mr.  Kallet  has not,  and will  not,  participate  in the  Board of
Directors'  determination  of compensation for the President and Chief Executive
Officer.

Report of the Board of Directors on Executive Compensation

     Under  rules  established  by the SEC,  the  Company is required to provide
certain data and information in regard to the compensation and benefits provided
to its Chief  Executive  Officer and other  executive  officers.  The disclosure
requirements  for the  Chief  Executive  Officer  and other  executive  officers
include  the  use  of  tables  and  a  report   explaining   the  rationale  and
considerations  that  led  to  fundamental  executive   compensation   decisions
affecting those individuals.  In fulfillment of this requirement,  the Company's
Board of Directors has prepared the following report for inclusion in this proxy
statement. The discussion below relates to the Bank's Board actions during 1998.

     The  Board of  Directors  annually  reviews  the  performance  of the Chief
Executive  Officer and other  executive  officers and  approves  changes to base
compensation  as  well  as the  level  of  bonus,  if  any,  to be  awarded.  In
determining  whether  the base salary of the Chief  Executive  Officer and other
executive  officers  should be  increased,  the Board of  Directors  takes  into
account  individual  performance,  performance  of the Company,  the size of the
Company  and  the  complexity  of  its  operations,  and  information  regarding
compensation  paid  to  executives   performing  similar  duties  for  financial
institutions in the Bank's market area.

     While the Board of  Directors  does not use strict  numerical  formulas  to
determine  changes in  compensation  for the Chief  Executive  Officer and other
executive  officers;  and while it weighs a variety of different  factors in its
deliberations,  it has  emphasized  and will  continue  to  emphasize  earnings,
profitability, capital position and asset quality, and return on tangible equity
as factors in setting the compensation of the Chief Executive  Officer and other
executive officers.  Other  non-quantitative  factors considered by the Board of
Directors in fiscal 1998 included general  management  oversight of the Company,
the quality of communication  with the Board of Directors,  and the productivity
of employees.  Finally,  the Board of Directors  considered  the standing of the
Company  with  customers  and  the  community,  as  evidenced  by the  level  of
customer/community  complaints and  compliments.  While each of the quantitative
and  non-quantitative  factors  described  above was  considered by the Board of
Directors,  such factors were not assigned a specific  weight in evaluating  the
performance of the Chief Executive Officer and other executive officers. Rather,
all factors were considered,  and based upon the  effectiveness of such officers
in  addressing  each of the  factors,  and the  range  of  compensation  paid to
officers of peer  institutions,  the Board of Directors  approved an increase in
the base salary of the Chief  Executive  Officer and other  executive  officers.
Accordingly,  the Board of Directors  approved salary increases totaling $28,000
for the Company's and Bank's three executive officers,  bringing 1999 total base
compensation for the group to $365,000 from $337,000 in 1998.

     This  report  has been  provided  by the Board of  Directors:  Nicholas  J.
Christakos,  Michael R. Kallet,  Patricia D. Caprio,  Edward J. Clarke, James J.
Devine,  Jr., John E. Haskell,  Rodney D. Kent, William D. Matthews,  Michael W.
Milmoe, Richard B. Myers and Frank O. White, Jr.



                                        5

<PAGE>



Directors' Compensation

     Directors of the Company are not separately compensated.

     Directors  of the Bank  receive an annual  retainer  of $6,000 and a fee of
$300 for each Bank  Board  meeting  attended.  Directors  receive  $200 for each
committee meeting attended.  Members of the Executive Committee receive $250 for
each Executive Committee meeting attended. The Chairman of the Board receives an
additional  $200 for every  Board  meeting  attended  and each  committee  chair
receives an  additional  $100 for every  committee  meeting  attended.  Employee
directors do not receive monthly meeting fees. The Company did not pay Directors
fees during the year ending December 31, 1998. The Bank paid a total of $123,000
in Director fees during the year ending December 31, 1998

Executive Compensation

     The  following  table sets forth for the years ended  December 31, 1998 and
1997,  certain  information as to the total  remuneration paid by the Company to
the Company's chief executive officer.  No other officer of the Company received
cash compensation exceeding $100,000 in 1998.

<TABLE>
<CAPTION>

                                                 SUMMARY COMPENSATION TABLE
============================================================================================================================
                                                                                   Long-Term
                        Annual Compensation(1)                                Compensation Awards
                         Fiscal
                          Years                              Other      Restricted
                          Ended                             Annual         Stock     Options/                  All Other
       Name and         December     Salary     Bonus    Compensation    Award(s)      SARs     Payouts      Compensation
  Principal Position       31         ($)        ($)        ($)(2)        ($)(3)      (#)(4)                    ($)(5)

<S>                       <C>       <C>          <C>       <C>              <C>        <C>        <C>         <C>
Michael R. Kallet         1998      $167,000     --        $27,000          --         --         --          $17,690
President and Chief       1997      $159,000     --        $30,000          --         --         --          $16,491
Executive Officer

=============================================================================================================================
</TABLE>
(1)  In accordance with the rules on executive officer and director compensation
     disclosure adopted by the SEC, Summary Compensation information is excluded
     for the fiscal year ended  December 31, 1996,  as the Bank was not a public
     company during such periods.
(2)  The Bank also provides certain members of senior management,  including Mr.
     Kallet,  with the use of an automobile,  club membership  dues, and certain
     other  personal  benefits  which have not been  included in the table.  The
     aggregate  amount of such  other  benefits  did not  exceed  the  lesser of
     $50,000 or 10% of Mr. Kallet's cash compensation for the year .
(3)  At December 31, 1998,  neither the Company nor the Bank had  implemented  a
     Stock Award Plan.
(4)  At December 31, 1998,  neither the Company nor the Bank had  implemented  a
     Stock Option Plan.
(5)  Consists of the Bank's  contribution  to the Bank's 401(k) Plan and health,
     dental and group term life insurance premiums paid by the Bank on behalf of
     Mr. Kallet.



                                        6

<PAGE>



Benefit Plans

     Incentive   Compensation   Plan.  The  Incentive   Compensation  Plan  (the
"Incentive  Plan") was  established in 1993 as a non-qualified  plan.  Under the
Incentive Plan, annual performance  awards for the Bank's financial  performance
relative to the return on average  assets as reported by the FDIC,  adjusted for
any one-time  income or expense  recognition,  are made to eligible  non-trustee
officers and employees  designated  as  participants  by the Human  Resource and
Development Committee.

     Participants  are classified into four  categories:  Class I (CEO and EVP),
Class II (Senior Management Group),  Class III (All Other Officers) and Class IV
(Supervisors  and  all  other  employees).  Awards  are  allocated  to  eligible
participants  within  each  class  in  accordance  with the  participant's  base
compensation  (as  reported to the  Internal  Revenue  Service on Form W-2) as a
ratio of the base compensation of the entire class. The maximum award payable to
each  participant  in Class I is 25%, Class II and Class III is 40% and Class IV
is 35% and the maximum  total award  payable to all  participants  is 10% of the
Bank's income. The following  limitations on awards also apply: If the return on
average assets for an award year is (i) less than .75%, no award will be made to
any Class I, Class II or Class III participant, (ii) less than .75% but at least
 .60%,  Class  IV  participants  will  receive  awards  equivalent  to 5% of base
compensation  and  (iii)  less  than  .60%,  no  award  shall  be  made  to  any
participant.  No award shall be made to any  participant  if (i)  average  total
assets do not exceed  $200  million  for the award  year,  (ii) the most  recent
Regulatory  Examination  Report does not reflect a Uniform Composite Rating of 1
or 2, or (iii) the  allowance  for possible  loan losses at the end of the award
year is less  than the  greater  of 1% of  outstanding  loans or the  regulatory
guideline amount.

     Defined Benefit Pension Plan. The Bank maintains the Retirement Plan of The
Oneida  Savings  Bank in RSI  Retirement  Trust  ("Retirement  Plan") which is a
qualified,  tax-exempt defined benefit plan.  Employees age 21 or older who have
worked at the Bank for a period of one year and have been credited with 1,000 or
more hours of service with the Bank during the year are eligible to  participate
in the Retirement Plan, provided, however, that leased employees, employees paid
on an hourly rate or contract basis and employees regularly employed outside the
Bank's offices in connection  with the operation and maintenance of buildings or
other  properties  acquired  through  foreclosure  or deed are not  eligible  to
participate.  The Bank  contributes  each year, if  necessary,  an amount to the
Retirement   Plan  to  satisfy  the  actuarially   determined   minimum  funding
requirements  in accordance  with the ERISA.  At September  30, 1998,  the total
market value of the assets in the Retirement  Plan trust fund was  approximately
$3.8 million.

     In the event of  retirement on or after the normal  retirement  date (i.e.,
the first day of the calendar month  coincident with or next following the later
of age 65 or the 5th anniversary of participation in the Retirement Plan or, for
a participant  prior to October 1, 1988, age 65) the plan is designed to provide
a single life annuity. For a married participant,  the normal form of benefit is
an actuarially  reduced joint and survivor annuity where, upon the participant's
death, the participant's spouse is entitled to receive a benefit equal to 50% of
that paid during the participant's  lifetime.  Alternatively,  a participant may
elect (with proper spousal  consent,  if necessary)  from various other options,
including a joint and 100%  survivor  annuity,  period  certain and life option,
rollover or direct  transfer to an  individual  retirement  account.  The normal
retirement benefit provided is an amount equal to 2% of a participant's  average
annual earnings, multiplied times the years of a participant's credited service,
not  to  exceed  70% of a  participant's  average  annual  earnings  during  the
consecutive 36 month period  yielding the highest  average in the  participant's
final  10  years of  employment.  Retirement  benefits  are  also  payable  upon
retirement  due to early and late  retirement  or death.  A reduced  benefit  is
payable upon early retirement after completion of five years of service,  at age
60 or once the sum of the  participant's  age and years of vested service equals
75. In the event of a participant's  pre-retirement death on or after attainment
of age 60 or  after  the sum of the  participant's  age and  service  (including
service with certain other employers  participating in the RSI Retirement Trust)
equals or exceeds 75, a participant's  beneficiary will be entitled to a special
pre-retirement  survivor benefit.  The special  pre-retirement  survivor benefit
will be equal to that which would have been available to the  beneficiary if the
participant  had retired and elected a 100% joint and survivor  benefit.  In the
event of the death of a participant  prior to satisfaction of the conditions for
a  special   pre-retirement   survivors  benefit,   but  after  having  met  the
requirements for a vested retirement benefit, the vested retirement benefit will
be equal to that  which  would have been  available  to the  beneficiary  if the
participant had retired and elected a 50% joint and survivor benefit.


                                        7

<PAGE>



Upon  termination of employment other than as specified above, a participant who
has five years of vested  service is  eligible  to  receive  his or her  accrued
benefit commencing, generally, on his normal retirement date, or, if elected, on
or after his early  retirement  date. In certain  cases,  a participant  who had
three  years of service on or before  November  1, 1993,  but not more than four
years of service, will be entitled to up to 40% of his vested accrued benefit at
his normal or early retirement date.

     The following table indicates the annual  retirement  benefit that would be
payable  under the  Retirement  Plan upon  retirement at age 65 in calendar year
1998,  expressed  in the form of a single  life  annuity  for the final  average
salary and benefit service classifications specified below.

<TABLE>
<CAPTION>
       Average Annual                    Years of Service and Benefit Payable at Retirement
                                    ---------------------------------------------------------------
          Earnings                      15           20           25            30           35
          --------                  -----------  -----------  -----------   ----------  -----------

<S>        <C>                        <C>           <C>          <C>          <C>          <C>
           $50,000                    15,000        20,000       25,000       30,000       35,000
           $75,000                    22,500        30,000       37,500       45,000       52,500
          $100,000                    30,000        40,000       50,000       60,000       70,000
          $125,000                    37,500        50,000       62,500       75,000       87,500
     $160,000 and above               48,000        64,000       80,000       96,000      112,000
</TABLE>

     The maximum annual  compensation  which may be taken into account under the
Code for calculating contributions under qualified defined benefit plans such as
the Retirement Plan is currently  $160,000.  As of December 31, 1998, Mr. Kallet
had 15.9 years of credited service (i.e.,  benefit service) under the Retirement
Plan.

     401(k) Plan. The Bank maintains the Oneida Savings Bank 401(k) Savings Plan
in RSI  Retirement  Trust (the "401(k)  Plan") which is a qualified,  tax-exempt
profit sharing plan with a salary  deferral  feature under Section 401(k) of the
Code.  Employees  who have  completed  one year of  employment  are  eligible to
participate, provided, however, that leased employees, employees paid on a daily
fee or retainer basis and employees covered by a collective bargaining agreement
(unless the  agreement  provides  for plan  participation)  are not  eligible to
participate.  Eligible  employees  are  entitled to enter the 401(k) Plan on the
first day of any payroll  period  following the  completion  of the  eligibility
requirements.

     Under the 401(k) Plan,  participants are permitted to make salary reduction
contributions (in whole  percentages)  equal to the lesser of (i) from 1% to 10%
of  compensation  or (ii)  $10,000 (as indexed  annually).  For these  purposes,
"compensation"  includes  wages,  salary,  fees and other  amounts  received for
personal  services prior to reduction for the  participant  contribution  to the
401(k) Plan, commissions,  overtime,  bonuses, wage continuation payments due to
illness or disability  of a short-term  nature,  amounts paid or reimbursed  for
moving expenses,  and the value of any nonqualified  stock option granted to the
extent  includable in gross income for the year granted.  Compensation  does not
include  contributions  made  by  the  Bank  to  any  other  pension,   deferred
compensation,  welfare or other employee benefit plan, amounts realized from the
exercise of a nonqualified stock option or the sale of a qualified stock option,
and other amounts which  received  special tax benefits.  Compensation  does not
include  compensation  in excess of the Code Section  401(a)(17)  limits  (i.e.,
$160,000  in 1998).  The Bank will match  100% of the first 3% of salary  that a
participant  contributes to the 401(k) Plan. All salary reduction  contributions
and  rollover  contributions  and  earnings  thereon  are fully and  immediately
vested.  Matching contributions and earnings thereon vest at 20% per year, until
a  participant  is 100% vested after five years of service.  A  participant  may
withdraw  salary  reduction  contributions,  rollover  contributions  and vested
matching  contributions  in  the  event  the  participant  suffers  a  financial
hardship.  A  participant  may  make a  withdrawal  from  his  salary  reduction
contributions,  rollover  contributions and vested matching contribution for any
reason  after  age 59 1/2.  A  participant  may  request  a loan from his or her
accounts  in an amount up to the lesser of (i) 50% of the net value of the Basic
Contribution   Account,   vested  Matching   Contribution   Account,   Voluntary
Contribution Account and Rollover  Contribution Account, or (ii) $50,000 reduced
by the highest  outstanding loan balance during the preceding twelve months. The
minimum loan permitted is $1,000.

     The 401(k) Plan permits  employees to direct the  investment  of his or her
own accounts into various investment options.  As a result of the Offering,  the
401(k) Plan provided participants the opportunity to invest in an "Employer


                                        8

<PAGE>



Stock Fund" which purchased  Common Stock in the Offering.  Each participant who
directs the trustee to invest all or part of his or her account in the  Employer
Stock Fund will have  assets in his or her  account  applied to the  purchase of
shares of Common Stock.  Participants  will be entitled to direct the trustee as
to how to vote his or her allocable shares of Common Stock.

     Plan benefits will be paid to each participant in the form of a single cash
payment at normal retirement age unless earlier or later payment is selected.  A
participant  may,  however,  elect payment in  installments,  direct transfer to
another  qualified plan or rollover to an Individual  Retirement  Account.  If a
participant  dies prior to receipt of the entire value of his or her 401(k) Plan
accounts,  payment will  generally be made to the  beneficiary  in a single cash
payment as soon as possible following the participant's  death.  Payment will be
deferred if the participant had previously  elected a later payment date. If the
beneficiary  is not the  participant's  spouse,  payment will be made within one
year of the date of death. If the spouse is the designated beneficiary,  payment
will be made no later than the date the  participant  would have attained age 70
1/2. If the  participant  was  receiving  installment  payments  and dies before
receiving all installments,  the designated beneficiary will continue to receive
the  installments in the same manner as the participant.  Normal  retirement age
under the 401(k) Plan is 65 with five years of service.  Early retirement age is
age 60 with five years of service.

     At December  31,  1998,  the total market value of the assets in the 401(k)
Plan was approximately  $2.2 million.  The Bank's matching  contributions to the
401(k)  Plan for the Plan year ended  December  31, 1998  totaled  approximately
$66,000.

     Employee Stock Ownership Plan and Trust.  The Bank  implemented an Employee
Stock  Ownership  Plan  (the  "ESOP")  in  connection  with the  Reorganization.
Employees  with at  least  one  year of  employment  with  the Bank and who have
attained age 21 are eligible to participate. As part of the Reorganization,  the
ESOP  borrowed  funds from the Company and used those funds to purchase a number
of shares equal to up to 8.0% of the Minority Ownership Interest. Collateral for
the loan was the Common  Stock  purchased  by the ESOP.  The loan will be repaid
principally  from the  Bank's  discretionary  contributions  to the ESOP  over a
period  of up to 10  years.  The  interest  rate for the loan is  7.75%.  Shares
purchased  by the ESOP are  held in a  suspense  account  for  allocation  among
participants as the loan is repaid.

     Contributions  to the ESOP and shares released from the suspense account in
an amount  proportional  to the repayment of the ESOP loan are  allocated  among
ESOP  participants on the basis of  compensation in the year of allocation.  For
this purpose,  compensation  is defined as wages  reported on federal income tax
Form  W-2  and  also  includes  amounts  contributed  under a  salary  reduction
agreement  pursuant  to Section  401(k) or Section  125 of the Code,  but not in
excess of the Code Section  401(a)(17)  limit.  Participants in the ESOP receive
credit  for all years of  service  prior to the  effective  date of the ESOP for
vesting  purposes.  A  participant  vests in 100% of his or her account  balance
after five  years of vesting  service  or upon  normal or early  retirement  (as
defined in the ESOP),  disability,  death or  following a change in  control.  A
participant who terminates employment for reasons other than death,  retirement,
disability  or  following a change in  control,  prior to five years of credited
service forfeits the nonvested portion of his benefits under the ESOP.  Benefits
are  payable  in the form of  Common  Stock  and cash  upon  death,  retirement,
disability or separation from service.  Alternatively, a participant may request
that the  benefits be paid  entirely in the form of Common  Stock or entirely in
cash. The Bank's  contributions  to the ESOP are  discretionary,  subject to the
loan terms and tax law limits,  and therefore,  benefits  payable under the ESOP
cannot be  estimated.  In November  1993,  the  American  Institute of Certified
Public  Accountants  (the "AICPA")  issued  Statement of Position  ("SOP") 93-6,
which requires the Bank to record compensation expense in an amount equal to the
fair  market  value of the shares  committed  to be released  from the  suspense
account each year.

     In connection with the  establishment  of the ESOP, the Bank established an
employee  committee to administer  the ESOP.  The Bank  appointed an independent
retirement  plan  administrator  to  serve  as  trustee  of the  ESOP.  The ESOP
committee may instruct the trustee regarding  investment of funds contributed to
the  ESOP.  The ESOP  trustee,  subject  to its  fiduciary  duty,  must vote all
allocated  shares  held in the  ESOP in  accordance  with  the  instructions  of
participating  employees.  Under the ESOP, nondirected shares and shares held in
the suspense account, are voted in a manner


                                        9

<PAGE>



calculated  to most  accurately  reflect the  instructions  it has received from
participants regarding the allocated stock so long as such vote is in accordance
with the provisions of ERISA.

Transactions With Certain Related Persons

     All transactions between the Company and its executive officers, directors,
holders of 10% or more of the shares of its Common Stock and affiliates thereof,
are on terms no less  favorable to the Company than could have been  obtained by
it in arm's-length  negotiations  with unaffiliated  persons.  Such transactions
must be approved by a majority of independent  outside  directors of the Company
not having any interest in the transaction.

- --------------------------------------------------------------------------------
              PROPOSAL II--RATIFICATION OF APPOINTMENT OF AUDITORS
- --------------------------------------------------------------------------------


     The Board of  Directors  of the  Company has  approved  the  engagement  of
PricewaterhouseCoopers,  LLP, to be the  Company's  auditors for the 1999 fiscal
year,   subject  to  the   ratification  of  the  engagement  by  the  Company's
stockholders.  At the  Meeting,  stockholders  will  consider  and  vote  on the
ratification of the engagement of PricewaterhouseCoopers, LLP, for the Company's
fiscal    year   ending    December    31,    1999.    A    representative    of
PricewaterhouseCoopers,  LLP,  is  expected  to attend the Meeting to respond to
appropriate questions and to make a statement if he so desires.

     In order to ratify the  selection  of  PricewaterhouseCoopers,  LLP, as the
auditors for the 1999 fiscal year, the proposal must receive at least a majority
of the votes cast, either in person or by proxy, in favor of such  ratification.
The  Board  of   Directors   recommends  a  vote  "FOR"  the   ratification   of
PricewaterhouseCoopers, LLP, as auditors for the 1999 fiscal year.

- --------------------------------------------------------------------------------
                              SHAREHOLDER PROPOSALS
- --------------------------------------------------------------------------------


     In order to be  eligible  for  inclusion  in the proxy  materials  for next
year's Annual Meeting of Shareholders,  any shareholder  proposal to take action
at such meeting must be received at the  Company's  executive  office,  182 Main
Street,  Oneida,  New York 13421,  no later than  November  30,  1999.  Any such
proposals shall be subject to the  requirements of the proxy rules adopted under
the Securities Exchange Act of 1934.

- --------------------------------------------------------------------------------
                                  OTHER MATTERS
- --------------------------------------------------------------------------------


     The Board of  Directors  is not aware of any  business  to come  before the
Annual Meeting other than the matters  described  above in the Proxy  Statement.
However,  if any matters should properly come before the Annual  Meeting,  it is
intended  that  holders of the proxies will act as directed by a majority of the
Board of  Directors,  except for  matters  related to the  conduct of the Annual
Meeting, as to which they shall act in accordance with their best judgment.  The
Board of  Directors  intends to  exercise  its  discretionary  authority  to the
fullest extent permitted under the Securities Exchange Act of 1934.

     The Bylaws of the Company  provide an advance notice  procedure for certain
business,  or  nominations  to the Board of  Directors  to be brought  before an
annual meeting.  In order for a stockholder to properly bring business before an
annual meeting,  or to propose a nominee to the Board, the stockholder must give
written  notice to the  Secretary  of the Company not less than ninety (90) days
before the date fixed for such  meeting;  provided,  however,  that in the event
that less than one hundred  (100) days notice or prior public  disclosure of the
date of the  meeting is given or made,  notice by the  stockholder  to be timely
must be received not later than the close of business on the tenth day following
the day on which  such  notice of the date of the annual  meeting  was mailed or
such public disclosure was made. The notice must include the stockholder's name,
record address, and number of shares owned by the stockholder,  describe briefly
the proposed  business,  the reasons for bringing the business before the annual
meeting,  and any material interest of the stockholder in the proposed business.
In the case of nominations to the Board, certain


                                       10

<PAGE>



information  regarding the nominee must be provided.  Nothing in this  paragraph
shall be deemed to require  the  Company to include in its proxy  statement  and
proxy relating to an annual meeting any stockholder proposal which does not meet
all of the  requirements  for inclusion  established by the SEC in effect at the
time such proposal is received.

     The date on which the Annual Meeting of Stockholders is expected to be held
is  April  25,  2000.  Accordingly,   advance  written  notice  of  business  or
nominations  to the Board of  Directors  to be brought  before  the 2000  Annual
Meeting of  Stockholders  must be given to the Company no later than January 24,
2000.

- --------------------------------------------------------------------------------
                                  MISCELLANEOUS
- --------------------------------------------------------------------------------


     The cost of  solicitation  of  proxies  will be borne by the  Company.  The
Company  will  reimburse  brokerage  firms and other  custodians,  nominees  and
fiduciaries for reasonable  expenses incurred by them in sending proxy materials
to the beneficial  owners of Common Stock. In addition to solicitations by mail,
directors,  officers and regular  employees  of the Company may solicit  proxies
personally or by telegraph or telephone without additional compensation.

     A COPY OF THE  COMPANY'S  ANNUAL  REPORT ON FORM 10-K FOR THE  FISCAL  YEAR
ENDED DECEMBER 31, 1998, WILL BE FURNISHED  WITHOUT CHARGE TO STOCKHOLDERS AS OF
THE  RECORD  DATE  UPON  WRITTEN  OR  TELEPHONIC  REQUEST  TO ERIC E.  STICKELS,
SECRETARY,  ONEIDA FINANCIAL CORP., 182 MAIN STREET,  ONEIDA, NEW YORK 13421, OR
CALL (315) 363-2000.

                                              BY ORDER OF THE BOARD OF DIRECTORS



                                              Eric E. Stickels
                                              Secretary
Oneida, New York
March 29, 1999




                                       11

<PAGE>



                                 REVOCABLE PROXY

                             ONEIDA FINANCIAL CORP.
                         ANNUAL MEETING OF SHAREHOLDERS
                                 April 27, 1999

     The undersigned hereby appoints the official proxy committee  consisting of
the Board of Directors with full powers of  substitution to act as attorneys and
proxies for the  undersigned  to vote all shares of Common  Stock of the Company
which the  undersigned is entitled to vote at the Annual Meeting of Shareholders
("Annual Meeting") to be held at the main office of The Oneida Savings Bank, 182
Main Street,  Oneida,  New York on April 27, 1999,  at 4:00  Eastern  Time.  The
official  proxy  committee  is  authorized  to  cast  all  votes  to  which  the
undersigned is entitled as follows:





                                                                          VOTE
                                                   FOR                  WITHHELD
                                                   ---                  --------
                                               (except as
                                                marked to
                                              the contrary
                                                  below)


1.   The election as Directors of all nominees       |_|                   |_|
     listed below each to serve for a three-year
     term

                           Edward J. Clarke
                           Rodney D. Kent
                           Michael W. Milmoe
                           Richard B. Myers

INSTRUCTION:  To withhold your vote for one or more
nominees, write the name of the nominee(s)on the line(s) below.

- ------------------------------

- ------------------------------

                                                      FOR     AGAINST    ABSTAIN
                                                      ---     -------    -------
2.   The ratification of PricewaterhouseCoopers, LLP  |_|       |_|        |_|
     as the Company's independent auditor for the
     fiscal year ended December 31, 1999.


The Board of Directors recommends a vote "FOR" each of the listed proposals.

THIS PROXY WILL BE VOTED AS DIRECTED, BUT IF NO INSTRUCTIONS ARE SPECIFIED, THIS
PROXY  WILL BE VOTED FOR EACH OF THE  PROPOSITIONS  STATED  ABOVE.  IF ANY OTHER
BUSINESS  IS  PRESENTED  AT SUCH  ANNUAL  MEETING,  THIS  PROXY WILL BE VOTED AS
DIRECTED BY A MAJORITY OF THE BOARD OF DIRECTORS. AT THE PRESENT TIME, THE BOARD
OF DIRECTORS KNOWS OF NO OTHER BUSINESS TO BE PRESENTED AT THE ANNUAL MEETING.



<PAGE>



- --------------------------------------------------------------------------------


THIS PROXY IS SOLICITED BY THE BOARD OF DIRECTORS


Should the  undersigned be present and elect to vote at the Annual Meeting or at
any adjournment  thereof and after  notification to the Secretary of the Company
at the Annual  Meeting of the  shareholder's  decision to terminate  this proxy,
then the power of said  attorneys and proxies shall be deemed  terminated and of
no further force and effect.  This proxy may also be revoked by sending  written
notice to the Secretary of the Company at the address set forth on the Notice of
Annual  Meeting of  Shareholders,  or by the filing of a later  proxy prior to a
vote being taken on a particular proposal at the Annual Meeting.

The undersigned  acknowledges receipt from the Company prior to the execution of
this proxy of notice of the Annual  Meeting,  a proxy  statement dated March 29,
1999, and audited financial statements.


Dated: _________________________                   ---  Check Box if You Plan
                                                   ---  to Attend Annual Meeting


- -------------------------------              -----------------------------------
PRINT NAME OF SHAREHOLDER                    PRINT NAME OF SHAREHOLDER


- -------------------------------              -----------------------------------
SIGNATURE OF SHAREHOLDER                     SIGNATURE OF SHAREHOLDER


Please sign exactly as your name appears on this card. When signing as attorney,
executor, administrator, trustee or guardian, please give your full title.



- --------------------------------------------------------------------------------

           Please complete and date this proxy and return it promptly
                    in the enclosed postage-prepaid envelope.

- --------------------------------------------------------------------------------









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