<TABLE> <S> <C>
<ARTICLE> 5
<CIK> 0001071157
<NAME> SPORTSMAN'S WHOLESALE COMPANY
<S> <C>
<PERIOD-TYPE> 6-MOS
<FISCAL-YEAR-END> JUN-30-2000
<PERIOD-END> JUN-30-2000
<CASH> 6,238
<SECURITIES> 0
<RECEIVABLES> 9,611
<ALLOWANCES> 0
<INVENTORY> 5,726
<CURRENT-ASSETS> 21,575
<PP&E> 25,696
<DEPRECIATION> 8
<TOTAL-ASSETS> 47,271
<CURRENT-LIABILITIES> 4,625
<BONDS> 0
0
0
<COMMON> 165
<OTHER-SE> 42,481
<TOTAL-LIABILITY-AND-EQUITY> 47,271
<SALES> 4,242
<TOTAL-REVENUES> 4,242
<CGS> 3,638
<TOTAL-COSTS> 3,638
<OTHER-EXPENSES> 21,193
<LOSS-PROVISION> 0
<INTEREST-EXPENSE> 0
<INCOME-PRETAX> (20,589)
<INCOME-TAX> 0
<INCOME-CONTINUING> (20,589)
<DISCONTINUED> 0
<EXTRAORDINARY> 0
<CHANGES> 0
<NET-INCOME> (20,589)
<EPS-BASIC> (.01)
<EPS-DILUTED> (.01)
</TABLE>