SOUTH JERSEY FINANCIAL CORP INC
DEFA14A, 2000-03-16
SAVINGS INSTITUTIONS, NOT FEDERALLY CHARTERED
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                           SCHEDULE 14-A INFORMATION

Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934
                               (Amendment No. _)

Filed by the Registrant |X|
Filed by a Party other than the Registrant |_|
Check the appropriate box:
|_| Preliminary Proxy Statement
|_| Confidential, For Use of the Commission Only (as permitted by Rule
    14a-6(e)(2))
|_| Definitive Proxy Statement
|_| Definitive Additional Materials
|X| Soliciting Material Pursuant to ss.240.14a-12


                      SOUTH JERSEY FINANCIAL CORPORATION
                   -----------------------------------------
               (Name of Registrant as Specified In Its Charter)

     --------------------------------------------------------------------
     (Name of Person(s) Filing Proxy Statement, if other than Registrant)

Payment of Filing Fee (Check the appropriate box):
|X|   No fee required
|_|   Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11

      1) Title of each class of securities to which transaction applies:

         -----------------------------------------------------------------------

      2) Aggregate number of securities to which transaction applies:

         -----------------------------------------------------------------------

      3) Per  unit  price  or other  underlying  value of  transaction  computed
         pursuant  to  Exchange  Act  Rule 0-11  (set forth  the amount on which
         the filing fee is calculated and state how it was determined):

         -----------------------------------------------------------------------

      4) Proposed maximum aggregate value of transaction:

         -----------------------------------------------------------------------

      5) Total fee paid:

         -----------------------------------------------------------------------


|_|   Fee paid previously with preliminary materials.
|_|   Check box if any part of the fee is offset as  provided  by  Exchange  Act
      Rule  0-11(a)(2)  and identify the filing for which the offsetting fee was
      paid  previously.  Identify the previous filing by registration  statement
      number, or the Form or Schedule and the date of its filing.

      1) Amount Previously Paid:

         -----------------------------------------------------------------------
      2) Form, Schedule or Registration Statement No.:

         -----------------------------------------------------------------------
      3) Filing Party:

         -----------------------------------------------------------------------
      4) Date Filed:

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                 [RICHMOND COUNTY FINANCIAL CORP. LETTERHEAD]




PRESS RELEASE

FOR IMMEDIATE RELEASE

- --------------------------------------------------------------------------------


CONTACTS:
ANTHONY E. BURKE                       ROBERT J. COLACICCO
Richmond County Financial Corp.        South Jersey  Financial Corporation, Inc.
President and COO                      President and CEO

THOMAS R. CANGEMI                      GREGORY M. DIPAOLO
Richmond County Financial Corp.        South Jersey Financial Corporation, Inc.
Executive Vice President and CFO       Executive Vice President and COO
Tel: (718) 448-2800; (718) 815-7048    Tel: (856) 629-6000

                  RICHMOND COUNTY FINANCIAL CORP. TO PURCHASE
                   SOUTH JERSEY FINANCIAL CORPORATION, INC.
          IN A CASH TRANSACTION VALUED AT APPROXIMATELY $68.0 MILLION

                     "EXPANDING THE NEW JERSEY FOOTPRINT"

Staten  Island,  N.Y.  -  March  15,  2000,  Richmond  County  Financial   Corp.
(NASDAQ/NMS:  RCBK)  ("Richmond") and South Jersey Financial  Corporation,  Inc.
(NASDAQ/NMS:  SJFC) ("South Jersey"), based in Turnersville, New Jersey, jointly
announced today that they have entered into a definitive  agreement  pursuant to
which Richmond would acquire South Jersey in an all cash  transaction  valued at
approximately $68.0 million.  The transaction received the unanimous approval of
the Boards of Directors of Richmond and South Jersey and due  diligence of South
Jersey has been completed.

Under the terms of the agreement, South Jersey shareholders will receive $20 per
share in cash, which  represents an implied core deposit premium of 6.26%,  128%
of tangible  book value and 21 times  estimated  December 31, 2000  earnings per
share.  The  acquisition  is expected to be  completed  in the third  quarter of
calendar year 2000, and is subject to the approval by South Jersey  shareholders
and regulatory  authorities.  Richmond estimates that operational  efficiencies,
including  duplicative  employee  benefit  plans  generated  as a result  of the
transaction,  will  produce  cost savings  equal to  approximately  30% of South
Jersey's  non-interest  expense base. Excluding the duplicative employee benefit
plans,  Richmond estimates that the transaction will produce cost savings of 20%
of  South  Jersey's  core  non-interest  expense  base.  Additionally,  Richmond
anticipates  in excess of $2  million of ongoing  revenue to be  generated  as a



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result of  the  restructuring   and  reinvestment  of South Jersey's  investment
securities  and loan  portfolios  into  Richmond's  existing  lines  of  lending
business.   As  a  result  of  the  anticipated  cost  synergies  and  portfolio
restructuring,  Richmond  believes  that the  transaction  will be  accretive to
earnings per share immediately. In connection with the transaction, South Jersey
has  granted  Richmond  an option  to  purchase  shares  equal to 19.9% of South
Jersey's outstanding shares should certain events occur.

South Jersey Financial Corporation, Inc. is the holding company for South Jersey
Savings and Loan Association,  a community savings  association which operates 3
full-service banking offices in the New Jersey counties of Gloucester and Camden
and has total assets of $330.4 million and total deposits of $238.8 million.  On
a pro-forma basis, Richmond will have total assets of $3.2 billion,  deposits of
$1.9 million and shareholders' equity of $341.8 million.

Michael F. Manzulli, Chairman and Chief Executive Officer of Richmond commented,
"It is with great  pleasure  that we announce  the  acquisition  of South Jersey
Financial  Corporation,  Inc.  and its  wholly-owned  subsidiary,  South  Jersey
Savings  and  Loan  Association.  South  Jersey  serves  a marketplace  which we
have been actively lending. We have originated over $54.0 million of multifamily
loans and have a significant  pipeline of loans within a 20 mile radius of South
Jersey's branches." Mr. Manzulli continued, "The addition of South Jersey to our
community  banking  franchise will provide us the funding we need to continue to
be an active  lender  in this  market.  From an  investment  perspective,  South
Jersey's core deposits, and its highly liquid assets, provide us with a low cost
funding vehicle in a very uncertain interest rate environment."

Robert J.  Colacicco,  President  and Chief  Executive  Officer of South  Jersey
stated,  "Richmond's  dedicated  community banking philosophy will serve well in
South Jersey,  we are excited with the  opportunity to assist  Richmond in their
continued  planned  expansion into the New Jersey market  place." Mr.  Colacicco
continued,  "We note the  successful  integration  of the  Ironbound and Bayonne
acquisitions  and  look  forward  to  being  a part  of  Richmond's  New  Jersey
franchise,   while   affording  us  the  ability  to  maximize   value  for  our
shareholders. We clearly view this transaction as a win-win for both parties."

Richmond  County  Financial  Corp.  is the holding  company for Richmond  County
Savings Bank; a state chartered savings bank,  organized in 1886.  Together with
its two divisional  banks,  First Savings Bank of New Jersey and Ironbound Bank,
Richmond  operates 15 banking  offices on Staten  Island,  one banking office in
Brooklyn,  8 banking  offices in the  counties of Essex,  Hudson and Union,  New
Jersey,  and operates a  multifamily  loan  processing  center in Jericho,  Long
Island.  At December  31, 1999,  total assets of the Company were $2.9  billion;
deposits were $1.7 billion with total stockholders' equity of $341.8 million.

- --------------------------------------------------------------------------------

                              SAFE HARBOR

This news release contains certain forward-looking statements about the proposed
merger of Richmond County and South Jersey.  These statements include statements
regarding the  anticipated  closing date of the  transaction,  anticipated  cost
savings,  and  anticipated  future  results.  Forward-


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looking  statements  can be  identified  by the  fact  that  they do not  relate
strictly  to  historical  or  current  facts.  They  often  include  words  like
"believe,"  "expect,"  "anticipate,"   "estimate"  and  "intend"  or  future  or
conditional  verbs such as "will," "would,"  "should," "could" or "may." Ceratin
factors  that could cause  actual  results to differ  materially  from  expected
include delays in completing the merger,  difficulties in achieving cost savings
from the merger or in  achieving  such cost  savings  within the  expected  time
frame,  difficulties in integrating Richmond County and South Jersey,  increased
competitive  pressures,  changes in the interest  rate  environment,  changes in
general economic  conditions,  legislative and regulatory changes that adversely
affect the businesses in which Richmond County and South Jersey are engaged, and
changes in the securities markets.

South  Jersey  will be filing a proxy  statement  and other  relevant  documents
concerning the merger with the Securities and Exchange Commission (SEC). WE URGE
INVESTORS TO READ THE PROXY  STATEMENT AND ANY OTHER  RELEVANT  DOCUMENTS  FILED
WITH THE SEC BECAUSE THEY CONTAIN IMPORTANT INFORMATION.  Investors will be able
to obtain  the  documents  free of charge  at the  SEC's  website,  www.sec.gov.
Documents  filed with the SEC by South Jersey will be  available  free of charge
from the  Secretary of South Jersey at 4651 Route 42,  Turnersville,  New Jersey
08012,  telephone (856)  629-6000.  READ THE PROXY  STATEMENT  CAREFULLY  BEFORE
MAKING A DECISION CONCERNING THE MERGER.

South  Jersey and its  directors  may be  soliciting  proxies  from South Jersey
shareholders  in favor of the  merger.  South  Jersey's  Board of  Directors  is
composed of Richard  Baer,  Robert J.  Colacicco,  Richard W.  Culbertson,  Jr.,
Gregory M. DiPaolo, John V. Field, Richard G. Mohrfeld,  Lawrence B. Seidman and
Ronald L. Woods.  None of these persons is the beneficial  owner of more than 1%
of the outstanding shares of South Jersey common stock,  except as follows:  Mr.
DiPaolo,   50,821  shares  (1.5%)  and  Mr.  Seidman,   328,100  shares  (9.6%).
Collectively,  the directors of South Jersey may be deemed to  beneficially  own
520,172  (15.2%) of South  Jersey's  outstanding  shares of common  stock.  This
ownership information is as of March 1, 1999.

As a result of  consummation  of the  merger,  all stock  options  and shares of
restricted  stock  awarded under South  Jersey's  stock benefit plans will vest.
Under the terms of the agreement, all outstanding stock options will be canceled
in exchange for a cash payment equivalent to the per share merger  consideration
less the option exercise price.

Richmond County  Financial  Corp.'s press releases are available at no charge by
visiting us on the worldwide web at http://www.rcbk.com.
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