<PAGE>
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 10-QSB
(Mark One)
[X] QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT
OF 1934
FOR THE QUARTERLY PERIOD ENDED JUNE 30, 1999
[ ] TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE EXCHANGE ACT
For the transition period from ________________ to _______________
001-15029
(Commission file number)
GENESISINTERMEDIA.COM, INC.
(Exact name of small business issuer as specified in its charter)
DELAWARE 95-4710370
(State or other jurisdiction (IRS Employer
of incorporation or organization) Identification No.)
13063 VENTURA BOULEVARD, STUDIO CITY, CA 91604
(Address of principal executive offices)
(818) 464-7270
(Issuer's telephone number)
(Former name, former address and former fiscal year, if changed
since last report)
Check whether the issuer (1) filed all reports required to be filed by Section
13 or 15(d) of the Exchange Act during the past 12 months (or for such shorter
period that the registrant was required to file such reports), and (2) has been
subject to such filing requirements for the past 90 days. Yes [X] No [ ]
APPLICABLE ONLY TO CORPORATE ISSUERS
State the number of shares outstanding of each of the issuer's classes of common
equity. As of August 15, 1999 - 5,310,000 shares of Common Stock
Transitional Small Business Disclosure Format (check one): Yes [ ] No [X]
<PAGE>
GENESISINTERMEDIA.COM, INC.
INDEX
<TABLE>
<CAPTION>
Page
Number
------
<S> <C> <C>
PART I. FINANCIAL INFORMATION
Item 1. Financial Statements
Condensed Consolidated Balance Sheet as of June 30, 1999 2-3
Condensed Consolidated Statements of Operations for
the three months ended June 30, 1999 and 1998 4
Condensed Consolidated Statements of Operations for
the six months ended June 30, 1999 and 1998 5
Condensed Consolidated Statements of Cash Flows for
the six months ended June 30, 1999 and 1998 6
Notes to Condensed Consolidated Financial Statements 7-10
Item 2. Management's Discussion and Analysis of Financial
Condition and Results of Operations 11-19
Part II. OTHER INFORMATION
Item 1. Legal Proceedings 20-21
Item 2. Change in Securities and Use of Proceeds 22
Item 3. Defaults Upon Senior Securities 22
Item 4. Submission of Matters to a Vote of Security Holders 22
Item 5. Other Information 22
Item 6. Exhibits and Reports on Form 8-K 22
SIGNATURES 23
Part III. EXHIBITS
</TABLE>
1
<PAGE>
PART I. FINANCIAL INFORMATION
Item 1. Financial Statements
GENESISINTERMEDIA.COM, INC.
CONDENSED CONSOLIDATED BALANCE SHEET
AS OF JUNE 30, 1999
(unaudited)
<TABLE>
<S> <C>
ASSETS
CURRENT ASSETS
Cash and cash equivalents $ 6,679,419
Accounts receivables, net 3,071,053
Inventories 370,861
Prepaid advertising 3,073,022
Deposits and other prepaid assets 1,443,958
Deferred tax asset 80,000
-------------
TOTAL CURRENT ASSETS 14,718,313
PROPERTY AND EQUIPMENT, NET 2,444,449
CUSTOMER LISTS 3,821,134
COMPUTER SOFTWARE 2,500,000
GOODWILL, NET 460,843
OTHER ASSETS 586,935
-------------
TOTAL ASSETS $ 24,531,674
-------------
-------------
</TABLE>
2
<PAGE>
GENESISINTERMEDIA.COM, INC.
CONDENSED CONSOLIDATED BALANCE SHEET (CONTINUED)
AS OF JUNE 30, 1999
(unaudited)
<TABLE>
<S> <C>
LIABILITIES AND STOCKHOLDERS' EQUITY
CURRENT LIABILITIES
Current portion of notes payable $ 72,716
Current portion of capital lease obligations 32,934
Line of credit 750,000
Accounts payable 1,943,340
Other accrued liabilities 636,812
Income taxes payable 413,000
Deferred revenue 270,073
-------------
TOTAL CURRENT LIABILITIES 4,118,875
NOTES PAYABLE, NET OF CURRENT PORTION 2,186,091
CAPITAL LEASE OBLIGATIONS, NET OF CURRENT PORTION 60,338
DEFERRED TAX LIABILITY 93,000
-------------
TOTAL LIABILITIES 6,458,304
COMMITMENTS AND CONTINGENCIES
STOCKHOLDERS' EQUITY
Convertible preferred stock, $0.001 par value
5,000,000 shares authorized
142,858 shares issued and outstanding 143
Common stock, $0.001 par value
25,000,000 shares authorized
5,310,000 shares issued and outstanding 5,310
Additional paid-in capital 17,436,434
Retained earnings 631,483
-------------
TOTAL STOCKHOLDERS' EQUITY 18,073,370
-------------
TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY $ 24,531,674
-------------
-------------
</TABLE>
See the accompanying notes
3
<PAGE>
GENESISINTERMEDIA.COM, INC.
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
<TABLE>
<CAPTION>
3 MONTHS 3 MONTHS
ENDED ENDED
JUNE 30, JUNE 30,
1999 1998
------------------ ------------------
(unaudited) (unaudited)
<S> <C> <C>
NET REVENUE
Media sales - affiliate $ - $ 1,582,999
Media sales 1,137,847 -
Product sales 4,678,268 1,240,785
Commission and royalties - affiliate - 473,315
Commission and royalties 243,382 149,266
Other 8,323 325
------------------ ------------------
TOTAL NET REVENUE 6,067,820 3,446,690
------------------ ------------------
OPERATING COSTS AND EXPENSES
Media purchases 985,340 1,341,833
Direct costs 499,457 77,536
Selling, general and administrative expenses 4,062,196 1,668,844
------------------ ------------------
TOTAL OPERATING COSTS AND EXPENSES 5,546,993 3,088,213
------------------ ------------------
INCOME FROM OPERATIONS 520,827 358,477
OTHER (INCOME) EXPENSES
Interest expense 42,519 21,235
Financing costs 64,028 -
------------------ ------------------
TOTAL OTHER (INCOME) EXPENSES 106,547 21,235
------------------ ------------------
INCOME BEFORE PROVISION FOR INCOME TAXES 414,280 337,242
PROVISION FOR INCOME TAXES 166,000 5,000
------------------ ------------------
NET INCOME $ 248,280 $ 332,242
------------------ ------------------
------------------ ------------------
BASIC EARNINGS (LOSS) PER COMMON SHARE $ 0.07 $ 0.08
------------------ ------------------
------------------ ------------------
DILUTED EARNINGS (LOSS) PER COMMON SHARE $ 0.07 $ 0.08
------------------ ------------------
------------------ ------------------
WEIGHTED-AVERAGE COMMON SHARES OUTSTANDING 3,661,648 4,000,000
------------------ ------------------
------------------ ------------------
</TABLE>
See the accompanying notes
4
<PAGE>
GENESISINTERMEDIA.COM, INC.
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
<TABLE>
<CAPTION>
6 MONTHS 6 MONTHS
ENDED ENDED
JUNE 30, JUNE 30,
1999 1998
------------------ ------------------
(unaudited) (unaudited)
<S> <C> <C>
NET REVENUE
Media sales - affiliate $ - $ 2,804,499
Media sales 5,075,867
Product sales 8,468,256 3,093,994
Commission and royalties - affiliate - 1,429,429
Commission and royalties 312,988 685,116
Other 8,323 13,482
------------------ ------------------
TOTAL NET REVENUE 13,865,434 8,026,520
------------------ ------------------
OPERATING COSTS AND EXPENSES
Media purchases 4,485,802 2,377,240
Direct costs 872,511 249,258
Selling, general and administrative expenses 7,361,884 4,627,322
------------------ ------------------
TOTAL OPERATING COSTS AND EXPENSES 12,720,197 7,253,820
------------------ ------------------
INCOME FROM OPERATIONS 1,145,237 772,700
OTHER (INCOME) EXPENSES
Interest expense 88,726 36,663
Financing costs 64,028 -
------------------ ------------------
TOTAL OTHER (INCOME) EXPENSES 152,754 36,663
------------------ ------------------
INCOME BEFORE PROVISION FOR INCOME TAXES 992,483 736,037
PROVISION FOR INCOME TAXES 361,000 10,000
------------------ ------------------
NET INCOME $ 631,483 $ 726,037
------------------ ------------------
------------------ ------------------
BASIC EARNINGS PER COMMON SHARE $ 0.18 $ 0.18
------------------ ------------------
------------------ ------------------
DILUTED EARNINGS PER COMMON SHARE $ 0.18 $ 0.18
------------------ ------------------
------------------ ------------------
WEIGHTED-AVERAGE COMMON SHARES OUTSTANDING 3,452,265 4,000,000
------------------ ------------------
------------------ ------------------
</TABLE>
See the accompanying notes
5
<PAGE>
GENESISINTERMEDIA.COM, INC.
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
<TABLE>
<CAPTION>
6 MONTHS 6 MONTHS
ENDED ENDED
JUNE 30, JUNE 30,
1999 1998
--------------------- ---------------------
(unaudited) (unaudited)
<S> <C> <C>
CASH FLOWS FROM OPERATING ACTIVITIES
Net income $631,483 $ 726,037
Adjustments to reconcile net income to net cash
Provided by (used in) operating activities
Depreciation and amortization 193,819 43,913
Deferred taxes 13,000 -
(Increase) decrease in operating assets (3,977,408) (768,070)
Increase (decrease) in operating liabilities 344,004 (343,386)
--------------------- ---------------------
Net cash provided by (used in) operating activities (2,795,102) (341,506)
--------------------- ---------------------
CASH FLOWS FROM INVESTING ACTIVITIES
Purchase of property and equipment (537,971) (154,950)
Purchase of customer list (2,270,330) -
Purchase of Contour system (2,500,000) -
Purchase of AniMagic (145,000) -
Other (394,706) -
--------------------- ---------------------
Net cash used in investing activities (5,848,007) (154,950)
--------------------- ---------------------
CASH FLOWS FROM FINANCING ACTIVITIES
Net proceeds from related parties (15,495) (249,185)
Net proceeds from line of credit 79,965 525,150
Distribution to stockholder (2,000,000) (375,000)
Proceeds from notes payable 550,000 500,000
Proceeds from initial public offering, net 13,022,121 -
Proceeds from sale of common stock, net 1,548,750 -
Proceeds from sale of preferred stock, net 870,000 -
Payments on notes payable (566,665) (26,574)
Other (7,710) (56,503)
--------------------- ---------------------
Net cash provided by financing activities 13,480,966 317,888
--------------------- ---------------------
Net increase (decrease) in cash and cash equivalents
during period 4,837,857 (178,568)
CASH AND CASH EQUIVALENTS, BEGINNING OF PERIOD 1,841,562 280,289
--------------------- ---------------------
CASH AND CASH EQUIVALENTS, END OF PERIOD $6,679,419 $ 101,721
--------------------- ---------------------
--------------------- ---------------------
</TABLE>
See the accompanying notes
6
<PAGE>
GENESISINTERMEDIA.COM, INC.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
NOTE 1 - BASIS OF PRESENTATION
The unaudited Condensed Consolidated Financial Statements have been prepared by
GenesisIntermedia.com, Inc. (the "Company" or "Genesis"), pursuant to the rules
and regulations of the Securities and Exchange Commission. The information
furnished herein reflects all adjustments (consisting of normal recurring
accruals and adjustments) which are, in the opinion of management, necessary to
fairly present the operating results for the respective periods. Certain
information and footnote disclosures normally present in annual consolidated
financial statements prepared in accordance with generally accepted accounting
principles have been omitted pursuant to such rules and regulations. The results
of the six months ended June 30, 1999 are not necessarily indicative of the
results to be expected for the full year ending December 31, 1999.
NOTE 2 - EARNINGS PER SHARE
In 1997, the Financial Accounting Standard Board ("FASB") issued Statement of
Financial Accounting Standards ("SFAS") No. 128, "Earnings per Share." SFAS No.
128 replaced the previously reported primary and fully diluted earnings per
share with basic and diluted earnings per share. Unlike primary earnings per
share, basic earnings per share excludes any dilutive effects of options,
warrants, and convertible securities. Diluted earnings per share is very similar
to the previously reported fully diluted earnings per share. Basic earnings per
share is computed using the weighted-average number of common shares outstanding
during the period. Common equivalent shares are excluded from the computation if
their effect is anti-dilutive. There are no common stock equivalents for the
three or six months ended June 30, 1999 as the exercise price on all options and
warrants outstanding are greater than the Company's current stock price.
NOTE 3 - NOTES PAYABLE
In May 1999, the Company issued three notes payable in a private placement for
aggregate proceeds of $550,000 net of commissions of approximately $92,000. In
connection with these three notes payable agreements, the Company also issued
warrants to purchase 78,571 shares of common stock. The notes bear interest at
the rate of 8.75% per annum and are due the earlier of six months from the date
of issuance or 30 days after the closing of the Company's initial public
offering. The Company repaid these notes in July 1999.
7
<PAGE>
GENESISINTERMEDIA.COM, INC.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS, CONTINUED
NOTE 4 - STOCKHOLDERS' EQUITY
In January and April 1999, the Company sold a total of 250,000 shares of common
stock and warrants to purchase an additional 250,000 shares of common stock in a
private placement at $7 per share for an aggregate of $1,750,000, with
underwriting commissions and expenses of $201,250 and in April 1999 the Company
sold 142,858 shares of convertible preferred stock and warrants to purchase
142,858 shares of common stock in a private placement at $7 per share for an
aggregate of $1,000,000 with underwriting commissions and expenses of $115,000.
In June 1999 the Company sold 2,000,000 shares of common stock in its initial
public offering at $8.50 per share for an aggregate of $17,000,000 with
underwriting commissions and expenses of $1,870,000 and offering expenses of
$2,797,410.
NOTE 5 - RELATED PARTY TRANSACTION
During the second quarter of 1999, and in connection with the termination of
its business relationship with Trade Your Way To Riches, Inc. ("TYWR"), a
company wholly owned by the Company's majority stockholder, the Company
exercised its option to purchase the customer lists of TYWR, which option
TYWR had granted to the Company prior to the Company's initial public
offering. The purchase price of $3,821,134 for the customer lists was fair
market value, based on the projected revenues from sales from the lists' use.
Under the terms of the transaction, if the gross profit to the Company from
use of the list during the first 18 months does not meet or exceed the
purchase price, then TYWR must refund to the Company the difference between
actual gross profit during such period and the purchase price. The Company
had the right to use the customer list during the second quarter of 1999 in
consideration of the customary 25% commission for customer list use. Under
the terms of the option, the Company did not have to pay this commission if
it exercised the option to purchase prior to June 30, 1999. During the second
quarter of 1999, the Company generated sales of $751,008 from these customer
lists and, as a result of the exercise of the purchase option, the Company
did not pay any commissions on such sales. None of the proceeds of the
Company's initial public offering were used to fund this purchase.
In connection with the sales efforts "road show" and visit to regulatory
agencies in connection with the Company's initial public offering, the
Company leased an airplane from Genesis Aviation, Inc. ("Aviation"), a
company wholly owned by the Company's majority stockholder. During the second
quarter of 1999, the Company reimbursed Aviation for use of the airplane in
the amount of $362,149. The lease charges to the Company by Aviation were
below the lease charges by Aviation to third parties for the same services.
Each of the foregoing transactions was approved by the Company's audit committee
and are on terms no less favorable than could be obtained from unaffiliated
third parties.
8
<PAGE>
GENESISINTERMEDIA.COM, INC.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS, CONTINUED
NOTE 6 - CONTINGENCIES
On November 14, 1997, the Commodity Futures Trading Commission issued an order
authorizing the issuance of subpoenas and depositions in a private investigation
involving Jake Bernstein and MBH Commodity Advisors, a company not affiliated
with Genesis. Although the order does not reference Genesis, its employees or
affiliates, the CFTC has nonetheless requested that the Company provide various
documents arising out of our involvement in the production and marketing of an
infomercial titled Success and You which promotes and markets a video series
titled Trade Your Way To Riches. To date, the CFTC has directed one subpoena to
Genesis. Various documents have been produced on our behalf in response to the
subpoena. Additionally, the CFTC has taken the deposition of Ramy El-Batrawi,
our president, in connection with its investigation. The Company has not to date
been required to discontinue sales of Trade Your Way To Riches products or
services as a result of the CFTC's actions.
Although the CFTC has articulated its belief that Genesis, by virtue of our
involvement in the production and marketing of the infomercial, may be required
to be registered in some capacity to continue to engage in our sales activities
related to the Trade products, the Company believe the CFTC's analysis and
conclusions are incorrect and are based on incomplete information. In October
1998, the Company issued a written response to the CFTC's position setting forth
the reasons why the Company is not required to register in any capacity with the
CFTC. The CFTC has indicated that registration may be required. The Company has
been advised by our counsel that the initiation of a CFTC enforcement action
against us requiring registration or seeking the imposition of sanctions is
unwarranted. As of the date of this prospectus, there has been no indication
that the CFTC seeks any relief other than registration. To date, no complaint or
enforcement action has been asserted against Genesis, our officers, directors or
employees.
If it is determined in the investigation or any resulting proceeding that
registration is required, the Company intends promptly to effect any required
registration. It is estimated that the cost of registering Genesis with the CFTC
will be less than $1,000. In the event that the CFTC were to bring an
enforcement action against Genesis by virtue of our failure to register, which
the Company believes would be unwarranted, any adverse determination or
settlement in this action could adversely affect us. The range of possible
sanctions available to the CFTC in enforcement actions generally includes a
simple request to become registered, a cease and desist order--which could, if
successfully applied to us or Trade, terminate sales of some Trade Your Way To
Riches products or services--and a possible order of disgorgement of
profits--which could, again if applied to us, result in substantial payments by
us. In February 1999, the Company commenced negotiations with the CFTC to
terminate the investigation and settle all underlying claims against us and all
other persons subject to the investigation. Although the Company believes that a
settlement can be reached that will not have a material adverse impact on us,
the Company can not predict whether any settlement proposal the Company may make
will be accepted by the CFTC or by what time. For the reasons discussed in the
preceding paragraph, the Company believes that if the Company is
9
<PAGE>
unable to reach agreement on a consensual resolution with the CFTC, then the
final resolution of the investigation or any ensuing action or proceeding
will not have a material adverse effect on the Company.
10
<PAGE>
GENESISINTERMEDIA.COM, INC.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS, CONTINUED
NOTE 6 - CONTINGENCIES, CONTINUED
On February 5, 1999, the former chief executive officer of our Genesis
Intermedia, Inc. subsidiary commenced a suit for wrongful termination in
California Superior Court in Los Angeles County. The plaintiff is Sam Hassabo
and the principal defendants are Genesis, our Genesis Intermedia, Inc.
subsidiary and our chief executive officer, Mr. El-Batrawi. The complaint
alleges wrongful termination and breach of employment contract. The complaint
also alleges that the defendants engaged in fraud and negligent
misrepresentation in connection with the plaintiff's hiring and the termination
of his employment. Mr. Hassabo was terminated from his position as director and
chief executive officer of Genesis Intermedia, Inc. in December 1998. The
complaint primarily seeks monetary and punitive damages. The Company believes
the suit is frivolous and the Company intends to defend it vigorously. The
Company carries employment practices and general liability insurance which the
Company believes is adequate to cover any potential liability.
The Company may also be involved from time to time in various other claims
and legal actions incident to its operations, either as plaintiff or
defendant. As an advertiser, the Company may be exposed to unforeseen
liability to consumers, competitors or others, against which the Company is
not insured. The Company from time to time may be, or may be joined as, a
defendant in litigation brought against us or our clients by third parties.
As the Company acquires the rights to diverse new products and increases our
client base, the likelihood of that type of suit will increases. These
possible claims include those brought by clients' competitors, regulatory
bodies or consumers alleging that advertising claims are false, deceptive or
misleading, that our clients' products are defective or injurious or that
marketing and communications materials infringe on the proprietary rights of
third parties. The Company does not maintain insurance designed specifically
for advertising agency liability. If the Company is not adequately insured or
indemnified, then the damages, costs, expenses or attorneys' fees could have
an adverse effect on us.
In addition, the contracts the Company enters into with our clients sometimes
require us to indemnify clients for claims brought by competitors or others
claiming that advertisements or other communications infringe on intellectual
property rights. Although the Company maintains business insurance the
Company believes is adequate for our operations, adequate insurance coverage
may not be available in the future or the insurance held by us may not be
sufficient if a significant adverse claim is made.
NOTE 7 - SUBSEQUENT EVENT
In July 1999, the Company signed an agreement to acquire cyberXpo.com, Inc., a
privately held multimedia and e-commerce marketing company. Also, in July 1999,
the Company purchased an office building in Van Nuys, California for $11,100,000
of which $7,856,250 was financed through a financial institution.
11
<PAGE>
Item 2. Management's Discussion and Analysis of Financial Condition
and Results of Operations
GENERAL
The following discussion and analysis should be read in conjunction with the
Company's consolidated financial statements and related footnotes for the year
ended December 31, 1998 included in the Company's prospectus filed with the
Securities and Exchange Commission on June 14, 1999. The discussion of results,
causes and trends should not be construed to imply any conclusion that such
results or trends will necessarily continue in the future.
OVERVIEW
GenesisIntermedia.com, Inc. (the "Company" or "Genesis") is an integrated
marketing company that utilizes conventional media and emerging, interactive
multimedia technologies to market its products and its clients' products. The
interactive multimedia technologies the Company uses include the Internet,
CD-ROMs and DVDs. Incorporated on October 28, 1993, the Company did not commence
substantial operations until 1994. From inception until June 1997, the Company
devoted substantially all our resources to selling products the Company owned or
had purchased rights to sell through conventional marketing methods. The Company
sold these products to the general public through the use of infomercials, radio
advertisements, print media and retail outlets. A substantial portion of the
Company's product revenue has come from its Men Are From Mars, Women Are From
Venus product series authored by John Gray, Ph.D. Prior to June 1997, the
Company contracted with an unrelated third party to administer its product
sales, including buying media time, managing inventory levels and contracting
order fulfillment. For these services, the Company paid the third party an
administrative fee and a share of the profits generated from the product sales.
In June 1997, the Company brought the operations of its product sales in-house,
which resulted in the hiring of additional personnel and buying an office
building. This allowed the Company to better manage the profitability of its
product sales and also gave it the resources to expand its products and
services. Since moving into a corporate office building in July 1997, the
Company has:
- - increased the number of products it sells;
- - established outbound telemarketing services to sell its products, as well
as products of other companies;
- - established a media sales department that sells media time to other
companies as well as buys media time for our own products at a 10-15%
discount; and
- - focused its advertising on markets that yielded higher responses.
During the later part of 1997, after creating its infrastructure, the Company
began contracting with other companies to sell their products via our
outbound telemarketing capabilities. In performing these services the Company
is typically given a database of customer names and telephone numbers from
the contracting company and the Company receives a sales commission ranging
from 35% to 70%.
12
<PAGE>
The Company keeps a database of customers who have purchased its products and
then sells additional related products to these customers through its outbound
telemarketing capabilities. The Company has also been able to generate revenue
from the sale of customer names in its database to unrelated third parties.
In July 1998, the Company formed its Genesis Intermedia, Inc. subsidiary and
hired key personnel experienced in creating interactive multimedia marketing
solutions--marketing and sales plans and capabilities that allow businesses to
convey a combination of text, graphics, sound, video and animation content to
their customers in a way that the customers can actively manipulate or interact
with the content. Through its subsidiary the Company is exploiting digital
media to market and distribute the Company's and the Company's clients' products
and services via the Internet and other interactive delivery platforms,
including interactive publicly available kiosks through our Centerlinq Network,
CD-ROMs and DVDs.
Historically, the Company's sales have generally been seasonal, reflecting the
media buying patterns of advertisers and are concentrated in the second and
fourth quarters. The third quarter has historically been the slowest quarter of
the year.
During the latter part of 1998, the Company was successful in adding four new
telemarketing campaigns and a total of 13 new products to its existing
product line. The Company has acquired the rights to distribute these
products and has agreed to pay royalties of approximately 5% of net sales to
the licensors of the products.
The Company recently completed the acquisitions of assets of Vision Digital
Communications, Inc., a company that places interactive kiosks in shopping
malls, and AniMagic Corporation, an interactive technology company. In
addition, in April 1999 the Company entered into a strategic alliance with
Global Leisure Travel, Inc. ("Global"), a leading travel company, which
grants us the right to be the exclusive e-Commerce marketing and advertising
agent for Global. In June 1999, the Company acquired all of the assets
comprising Global's computerized Contour System travel-package marketing
system. Global's majority stockholder is a company that is wholly owned by
Mr. El-Batrawi. The Company will continue to evaluate acquisition
opportunities that will enable us to expand our core multimedia marketing
capabilities, our product offerings and the geographic scope of our
operations. The Company plans to acquire well-regarded niche companies or
leaders in specific marketing and communications disciplines as well as
products or services which the Company believes have strong earnings
potential. The Company will also review joint venture and strategic alliance
possibilities.
13
<PAGE>
RESULTS OF OPERATIONS
Three Months Ended June 30, 1999 vs. June 30, 1998
<TABLE>
<CAPTION>
3 MONTHS 3 MONTHS
ENDED ENDED PERCENTAGE OF NET REVENUE
JUNE 30, JUNE 30, --------------------------
1999 1998 1999 1998
------------ ----------- ---------- -----------
<S> <C> <C> <C> <C>
Net Revenue
Media sales - affiliate $ - $ 1,582,999 0.0% 45.9%
Media sales 1,137,847 - 18.8% 0.0%
Product sales 4,678,268 1,240,785 77.1% 36.0%
Commissions and royalties - affiliate - 473,315 0.0% 13.7%
Commissions and royalties 243,382 149,266 4.0% 4.3%
Other 8,323 325 0.1% 0.1%
---------------- --------------- ------------ ------------
Total net revenue 6,067,820 3,446,690 100.0% 100.0%
Operating expenses
Media purchases 985,340 1,341,833 16.2% 38.9%
Direct costs 499,457 77,536 8.2% 2.3%
Selling, general and administrative 4,062,196 1,668,844 67.0% 48.4%
---------------- --------------- ------------ ------------
Total operating expenses 5,546,993 3,088,213 91.4% 89.6%
---------------- --------------- ------------ ------------
Income from operations 520,827 358,477 8.6% 10.4%
Interest expense 42,519 21,235 0.7% 0.6%
Financing costs 64,028 - 1.1% -
---------------- --------------- ------------ ------------
Income before income taxes 414,280 337,242 6.8% 9.8%
Provision for income taxes 166,000 5,000 2.7% 0.2%
---------------- --------------- ------------ ------------
Net income $ 248,280 $ 332,242 4.1% 9.6%
---------------- --------------- ------------ ------------
---------------- --------------- ------------ ------------
</TABLE>
Revenue for the three months ended June 30, 1999 increased by $2,621,130 or
76.1% from $3,446,690 for the three months ended June 30, 1998 to $6,067,820 for
the same period in 1999. The increase in revenue was due to the following:
- - Media sales to unrelated third parties increased from $0 in 1998 to
$1,137,847 in 1999 due to the Company hiring personnel with media buying
experience and contacts in the industry. The Company has been able to
retain several large customers who began purchasing media time in the
latter part of 1998 and have increased their media buys during the first
six months of 1999. Although media sales for the second quarter of 1999
were less than media sales in the first quarter of 1999, the Company
expects media sales to unrelated third parties to continue to increase
for the remainder of 1999;
- - Media sales to a company owed by the Company's majority stockholder
decreased from $1,582,999 for the three months ended June 30, 1998 to $0
for the same period in 1999. The Company has discontinued selling media to
this affiliate;
- - Product sales increased $3,437,483 or 277.0% principally as a result of the
Company selling the new products the Company acquired the rights to sell in
the latter half of 1998. The Company expects product sales to grow at a
moderate rate throughout the remainder of 1999; and
14
<PAGE>
- - Commissions and royalties--affiliate decreased from $473,315 for the three
months ended June 30, 1998 to $0 for the same period in 1999. These
commissions are amounts received from the sale of mentoring programs for
the TradeYour Way To Riches products during the three months ended June 30,
1998. There were no Trade-related sales for the same period in 1999. During
the fourth quarter of 1998 the Company discontinued selling the mentoring
programs for Trade Your Way To Riches, Inc.
Media purchases for the three months ended June 30, 1999 decreased by $356,493
or 26.6% from $1,341,833 for the three months ended June 30, 1998 to $985,340
for the same period in 1999. The decrease was due to less media time sold during
the second quarter of 1999. Media purchases as a percentage of media sales
increased from 84.8% for the three months ended June 30, 1998 to 86.6% for the
same period in 1999. The increase is due to discounts offered to some of the
Company's larger media buying customers.
Direct costs for the three months ended June 30, 1999 increased by $421,921 or
544.2% from $77,536 for the three months ended June 30, 1998 to $499,457 for the
same period in 1999. The increase was due to increased product sales during the
second quarter of 1999. Direct costs as a percentage of product sales increased
from 6.2% for the three months ended June 30, 1998 to 10.6% for the same period
in 1999. The increase is due to higher product costs for the new products the
Company sold.
Selling, general and administrative expenses for the three months ended June 30,
1999 increased by $2,393,352 or 143.4% from $1,668,844 for the three months
ended June 30, 1998 to $4,062,196 for the same period in 1999. The increase was
due principally to an increase payroll and related benefits of $1,181,784 and an
increase in selling related expenses of $786,281. As a result of expanding
operations and the creation of Genesis Intermedia, the Company's payroll costs
have increased. For the three months ended June 30, 1999, the Company's Genesis
Intermedia subsidiary incurred a loss of $562,719. Most of the expenses incurred
by Genesis Intermedia are classified as general and administrative expenses.
Interest expense for the three months ended June 30, 1999 increased by $21,284
or 100.2% from $21,235 for the three months ended June 30, 1998 to $42,519 for
the same period in 1999. The increase in interest expense was due to the
issuance of a note payable secured by the Company's corporate office building,
the line of credit, and notes payable and capitalized lease obligations assumed
as a result of the purchase of Vision Digital assets.
Financing costs for the three months ended June 30, 1999 increased by $64,028
from $0 for the three months ended June 30, 1998 to $64,028 for the same period
in 1999. The increase is due to the amortization of commissions paid on three
notes payable the Company issued in May of 1999.
Income taxes for the three months ended June 30, 1999 increased by $161,000 or
3,200% from $5,000 for the three months ended June 30, 1998 to $166,000 for the
same period in 1999. The significant increase is due to the Company revoking its
S corporation status effective January 1, 1999. The effective tax rate for the
second quarter of 1999 was 40.0%.
15
<PAGE>
Net income for the three months ended June 30, 1999 decreased by $83,962 or
25.3% from $332,242 for the three months ended June 30, 1998 to $248,280 for the
same period in 1999. The decrease is principally due to higher sales offset by
higher selling, general and administrative expenses and the recognition of an
income tax provision since the Company is no longer taxed as an S corporation.
SIX MONTHS ENDED JUNE 30, 1999 VS. JUNE 30, 1998
<TABLE>
<CAPTION>
6 MONTHS 6 MONTHS
ENDED ENDED PERCENTAGE OF NET REVENUE
JUNE 30, JUNE 30, --------------------------
1999 1998 1999 1998
---------------- --------------- ------------ ------------
<S> <C> <C> <C> <C>
Net Revenue
Media sales - affiliate $ - $ 2,804,499 0.0% 34.9%
Media sales 5,075,867 - 36.6% 0.0%
Product sales 8,468,256 3,093,994 61.0% 38.6%
Commissions and royalties - affiliate - 1,429,429 0.0% 17.8%
Commissions and royalties 312,988 685,116 2.3% 8.5%
Other 8,323 13,482 0.1% 0.2%
---------------- --------------- ------------ ------------
Total net revenue 13,865,434 8,026,520 100.0% 100.0%
Operating expenses
Media purchases 4,485,802 2,377,240 32.3% 29.6%
Direct costs 872,511 249,258 6.3% 3.1%
Selling, general and administrative 7,361,884 4,627,322 53.1% 57.7%
---------------- --------------- ------------ ------------
Total operating expenses 12,720,197 7,253,820 91.7% 90.4%
---------------- --------------- ------------ ------------
Income from operations 1,145,237 772,700 8.3% 9.6%
Interest expense 88,726 36,663 0.6% 0.4%
Financing costs 64,028 - 0.5% 0.0%
---------------- --------------- ------------ ------------
Income before income taxes 992,483 736,037 7.2% 9.2%
Provision for income taxes 361,000 10,000 2.6% 0.1%
---------------- --------------- ------------ ------------
Net income $ 631,483 $ 726,037 4.6% 9.1%
---------------- --------------- ------------ ------------
---------------- --------------- ------------ ------------
</TABLE>
Revenue for the six months ended June 30, 1999 increased by $5,838,914 or 72.8%
from $8,026,520 for the six months ended June 30, 1998 to $13,865,434 for the
same period in 1999. The increase in revenue was due to the following:
- - Media sales to unrelated third parties increased from $0 in 1998 to
$5,075,867 in 1999 due to the Company hiring personnel with media buying
experience and contacts in the industry. The Company has been able to
retain several large customers who began purchasing media time in the
latter part of 1998 and have increased their media buys during the first
six months of 1999, most of which took place in the first quarter of 1999;
- - Media sales to a company owed by the Company's majority stockholder
decreased from $2,804,499 for the six months ended June 30, 1998 to $0 for
the same period in 1999. The Company has discontinued selling media to this
affiliate;
16
<PAGE>
- - Product sales increased $5,374,262 or 173.7% principally as a result of the
Company selling the new products the Company acquired the rights to sell in
the latter half of 1998. The Company expects product sales to grow at a
moderate rate throughout the remainder of 1999; and
- - Commissions and royalties--affiliate decreased from $1,429,429 for the six
months ended June 30, 1998 to $0 for the same period in 1999. These
commissions are amounts received from the sale of mentoring programs for
the TradeYour Way To Riches products during the six months ended June 30,
1998. There were no Trade-related sales for the same period in 1999. During
the fourth quarter of 1998 the Company discontinued selling the mentoring
programs for Trade Your Way To Riches, Inc.
Media purchases for the six months ended June 30, 1999 increased by $2,108,562
or 88.7% from $2,377,240 for the six months ended June 30, 1998 to $4,485,802
for the same period in 1999. The increase was due to more media time sold during
the first half of 1999. Media purchases as a percentage of media sales increased
from 84.7% for the six months ended June 30, 1998 to 88.4% for the same period
in 1999. The increase is due to discounts offered to some of the Company's
larger media buying customers.
Direct costs for the six months ended June 30, 1999 increased by $623,253 or
250.0% from $249,258 for the six months ended June 30, 1998 to $872,511 for the
same period in 1999. The increase was due to increased product sales during the
first half of 1999. Direct costs as a percentage of product sales increased from
8.1% for the six months ended June 30, 1998 to 10.3% for the same period in
1999. The increase is due to higher product costs for the new products the
Company sold.
Selling, general and administrative expenses for the six months ended June
30, 1999 increased by $2,734,562 or 59.1% from $4,627,322 for the six months
ended June 30, 1998 to $7,361,884 for the same period in 1999. The increase
was due principally to an increase payroll and related benefits of $2,109,910
and an increase in selling related expenses of $174,239. As a result of
expanding operation and the creation of Genesis Intermedia, the Company's
payroll costs have increased. For the six months ended June 30, 1999, the
Company's Genesis Intermedia subsidiary incurred a loss of $943,144. Most of
the expenses incurred by Genesis Intermedia are classified as general and
administrative expenses.
Interest expense for the six months ended June 30, 1999 increased by $52,063 or
142.0% from $36,663 for the six months ended June 30, 1998 to $88,726 for the
same period in 1999. The increase in interest expense was due to the issuance of
a note payable secured by the Company's corporate office building, the line of
credit, and notes payable and capitalized lease obligations assumed as a result
of the purchase of Vision Digital assets.
Financing costs for the six months ended June 30, 1999 increased by $64,028 from
$0 for the six months ended June 30, 1998 to $64,028 for the same period in
1999. The increase is due to the amortization of commissions paid on three notes
payable the Company issued in May of 1999.
17
<PAGE>
Income taxes for the six months ended June 30, 1999 increased by $351,000 or
3,510% from $10,000 for the six months ended June 30, 1998 to $361,000 for the
same period in 1999. The significant increase is due to the Company revoking its
S corporation status effective January 1, 1999. The effective tax rate for the
second quarter of 1999 was 36.4%. The difference between this amount and the
expected combined federal and state income rate of 40% is due to a one time
deferred tax benefit of $38,000 recognized upon the implementation of SFAS No.
109. Prior to January 1, 1999, the Company was an S corporation resulting in the
income being reported on the personal income tax returns of the Company's
stockholders.
Net income for the six months ended June 30, 1999 decreased by $83,962 or 25.3%
from $332,242 for the six months ended June 30, 1998 to $248,280 for the same
period in 1999. The decrease is principally due to higher sales offset by higher
selling, general and administrative expenses and the recognition of an income
tax provision since the Company is no longer taxed as an S corporation.
LIQUIDITY AND CAPITAL RESOURCES
The Company financed its operations initially from cash generated from
operations. More recently, the Company has financed operations through the sale
of common and preferred stock in private placement offerings, sale of common
stock in its initial public offering, a long-term mortgage and a line of credit.
In July 1997, the Company purchased an office building in Studio City,
California with cash and a Small Business Administration loan in the amount of
$583,000. This loan is being repaid with monthly payments of $5,823 over 25
years. In December 1997, the Company sold 116,504 (29,126 of which were
surrendered on November 1, 1998) shares of common stock to Dr. Gray for
$900,000. In January 1998 and April 1998, the Company obtained two short-term
loans from an unrelated third party for $300,000 and $200,000, respectively.
These loans bear interest at the rate of 8% per annum and were repaid during the
first quarter of 1999. In addition, in June 1997, the Company obtained a
$750,000 line of credit from a major financial institution that is
collateralized by substantially all of the Company's assets, except its office
building, and the loan is guaranteed by the Company's majority stockholder. As
of June 30, 1999, the Company had $0 available to borrow under this line of
credit agreement. In August 1998, the Company obtained a working capital loan in
the amount of $300,000 collateralized by a second trust deed on our land and
office building. In January and April 1999, the Company sold a total of 250,000
shares of common stock and warrants to purchase an additional 250,000 shares of
common stock in a private placement at $7 per share for an aggregate of
$1,750,000, with underwriting commissions and expenses of $201,250 and in April
1999 the Company sold 142,858 shares of convertible preferred stock and warrants
to purchase 142,858 shares of common stock in a private placement at $7 per
share for an aggregate of $1,000,000 with underwriting commissions and expenses
of $115,000. In May 1999, the Company issued three notes payable in a private
placement for aggregate proceeds of $550,000 net of commissions of $96,042. In
connection with these three notes payable agreements, the Company also issued
warrants to purchase 78,571 shares of common stock. In June 1999 the Company
sold 2,000,000 shares of common stock in its initial public offering at $8.50
per share for an aggregate of $17,000,000 with underwriting commissions and
expenses of $1,870,000 and offering expenses of $2,797,410.
18
<PAGE>
During the second quarter of 1999, and in connection with the termination of
its business relationship with Trade Your Way To Riches, Inc. ("TYWR"), a
company wholly owned by the Company's majority stockholder, the Company
exercised its option to purchase the customer lists of TYWR, which option
TYWR had granted to the Company prior to the Company's initial public
offering. The purchase price of $3,821,134 for the customer lists was fair
market value, based on the projected revenues from sales from the lists' use.
Under the terms of the transaction, if the gross profit to the Company from
use of the list during the first 18 months does not meet or exceed the
purchase price, then TYWR must refund to the Company the difference between
actual gross profit during such period and the purchase price. The Company
had the right to use the customer list during the second quarter of 1999 in
consideration of the customary 25% commission for customer list use. Under
the terms of the option, the Company did not have to pay this commission if
it exercised the option to purchase prior to June 30, 1999. During the second
quarter of 1999, the Company generated sales of $751,008 from these customer
lists and, as a result of the exercise of the purchase option, the Company
did not pay any commissions on such sales. None of the proceeds of the
Company's initial public offering were used to fund this purchase. The
foregoing transaction was approved by the Company's audit committee.
In June 1999, the Company acquired all of the assets comprising Global's
computerized Contour System travel-package marketing system. Global's
majority stockholder is a company that is wholly owned by Mr. El-Batrawi. In
July 1999, the Company purchased an office building in Van Nuys, California.
In July 1999, the Company signed an agreement to acquire cyberXpo.com, Inc., a
privately held multimedia and e-commerce marketing company.
During the six months ended June 30, 1999, the Company spent $537,971, on
capital expenditures and used $2,795,102 in operations. In addition to capital
expenditures, the Company spent a significant amount of capital on the purchase
of media for its own use and for resale to others. The purchase of media time is
capital intensive because media time, unavailable on an as-needed basis, must be
purchased in advance. During the second quarter of 1999, the Company
significantly increased the amount of media for some of its new products.
The Company expects to spend additional capital to expand its product lines,
expand its telemarketing division, and make strategic acquisitions. The Company
anticipates spending $2 million over the next 18 months to develop and deploy
interactive multimedia kiosks in regional shopping malls across the United
States and in other entertainment centers.
The Company believes that its current cash and cash equivalents on hand,
together with existing credit facilities and the cash flow expected to be
generated from operations, will be adequate to satisfy its current and
planned operations through the middle of 2000. However, the Company is
currently seeking to acquire a bank credit line or similar credit facility to
help finance future operations and acquisitions.
19
<PAGE>
YEAR 2000
The Company has completed a comprehensive review of our computer systems to
identify all software applications that could be affected by the inability of
many existing computer systems to process time-sensitive data accurately
beyond the year 1999, referred to as the Year 2000 or Y2K issue. The Company
is also continuing to monitor our computer systems and monitoring the
adequacy of the processes and progress of third-party vendors of systems that
may be affected by the Year 2000 issue. The Company is dependent on
third-party computer systems and applications, particularly with respect to
critical tasks such as accounting, billing and buying, planning and paying
for media. The Company also relies on our own computer systems. The Company
expects to complete our Year 2000 compliance program by mid-1999 and
anticipate that our total expenditures on the program will not exceed
$20,000. However, the Company may experience cost overruns or delays in the
future, which could have a material adverse effect on us. While the Company
believe our procedures are designed to be successful, because of the
complexity of the Year 2000 issue and the interdependence of organizations
using computer systems, our efforts, or those of third parties with whom the
Company interact, may not be satisfactorily completed in a timely fashion or
may cost substantially more to remedy than the amount the Company
anticipates. Failure to satisfactorily address the Year 2000 issue could have
a material adverse effect on us.
IMPACT OF RECENTLY ISSUED ACCOUNTING STANDARDS
In February 1999, the FASB issued SFAS No. 135, "Recession of FASB Statement No.
75 and Technical Corrections." This statement is not applicable to us.
FORWARD LOOKING STATEMENTS
This report contains certain forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. Stockholders are cautioned that all
forward-looking statements involve risks and uncertainty, including without
limitation, the ability of the Company to install new kiosks, general market
conditions, competition and pricing. Although the Company believes the
assumptions underlying the forward-looking statements contained herein are
reasonable, any of the assumptions could be inaccurate, and therefore, there can
be no assurance that the forward-looking statements contained in the report will
prove to be accurate.
20
<PAGE>
Part II. OTHER INFORMATION
Item 1. Legal Proceedings
On November 14, 1997, the Commodity Futures Trading Commission issued an order
authorizing the issuance of subpoenas and depositions in a private investigation
involving Jake Bernstein and MBH Commodity Advisors, a company not affiliated
with Genesis. Although the order does not reference Genesis, its employees or
affiliates, the CFTC has nonetheless requested that the Company provide various
documents arising out of our involvement in the production and marketing of an
infomercial titled Success and You which promotes and markets a video series
titled Trade Your Way To Riches. To date, the CFTC has directed one subpoena to
Genesis. Various documents have been produced on our behalf in response to the
subpoena. Additionally, the CFTC has taken the deposition of Ramy El-Batrawi,
our president, in connection with its investigation. The Company has not to date
been required to discontinue sales of Trade Your Way To Riches products or
services as a result of the CFTC's actions.
Although the CFTC has articulated its belief that Genesis, by virtue of our
involvement in the production and marketing of the infomercial, may be required
to be registered in some capacity to continue to engage in our sales activities
related to the Trade products, the Company believe the CFTC's analysis and
conclusions are incorrect and are based on incomplete information. In October
1998, the Company issued a written response to the CFTC's position setting forth
the reasons why the Company is not required to register in any capacity with the
CFTC. The CFTC has indicated that registration may be required. The Company has
been advised by our counsel that the initiation of a CFTC enforcement action
against us requiring registration or seeking the imposition of sanctions is
unwarranted. As of the date of this prospectus, there has been no indication
that the CFTC seeks any relief other than registration. To date, no complaint or
enforcement action has been asserted against Genesis, our officers, directors or
employees.
If it is determined in the investigation or any resulting proceeding that
registration is required, the Company intends promptly to effect any required
registration. It is estimated that the cost of registering Genesis with the
CFTC will be less than $1,000. In the event that the CFTC were to bring an
enforcement action against Genesis by virtue of our failure to register,
which the Company believes would be unwarranted, any adverse determination or
settlement in this action could adversely affect us. The range of possible
sanctions available to the CFTC in enforcement actions generally includes a
simple request to become registered, a cease and desist order--which could,
if successfully applied to us or Trade, terminate sales of some Trade Your
Way To Riches products or services--and a possible order of disgorgement of
profits--which could, again if applied to us, result in substantial payments
by us. In February 1999, the Company commenced negotiations with the CFTC to
terminate the investigation and settle all underlying claims against us and
all other persons subject to the investigation. Although the Company believes
that a settlement can be reached that will not have a material adverse impact
on us, the Company can not predict whether any settlement proposal the
Company may make will be accepted by the CFTC or by what time. For the
reasons discussed in the preceding paragraph, the Company believes that if
the Company is unable to reach agreement on a consensual resolution with the
CFTC, then the final resolution of the investigation or any ensuing action or
proceeding will not have a material adverse effect on the Company.
21
<PAGE>
On February 5, 1999, the former chief executive officer of our Genesis
Intermedia, Inc. subsidiary commenced a suit for wrongful termination in
California Superior Court in Los Angeles County. The plaintiff is Sam Hassabo
and the principal defendants are Genesis, our Genesis Intermedia, Inc.
subsidiary and our chief executive officer, Mr. El-Batrawi. The complaint
alleges wrongful termination and breach of employment contract. The complaint
also alleges that the defendants engaged in fraud and negligent
misrepresentation in connection with the plaintiff's hiring and the
termination of his employment. Mr. Hassabo was terminated from his position
as director and chief executive officer of Genesis Intermedia, Inc. in
December 1998. The complaint primarily seeks monetary and punitive damages.
The Company believes the suit is frivolous and the Company intends to defend
it vigorously. The Company carries employment practices and general liability
insurance which the Company believes is adequate to cover any potential
liability.
The Company may also be involved from time to time in various other claims
and legal actions incident to its operations, either as plaintiff or
defendant. As an advertiser, the Company may be exposed to unforeseen
liability to consumers, competitors or others, against which the Company is
not insured. The Company from time to time may be, or may be joined as, a
defendant in litigation brought against us or our clients by third parties.
As the Company acquires the rights to diverse new products and increases our
client base, the likelihood of that type of suit will increase. These
possible claims include those brought by clients' competitors, regulatory
bodies or consumers alleging that advertising claims are false, deceptive or
misleading, that our clients' products are defective or injurious or that
marketing and communications materials infringe on the proprietary rights of
third parties. The Company does not maintain insurance designed specifically
for advertising agency liability. If the Company is not adequately insured or
indemnified, then the damages, costs, expenses or attorneys' fees could have
an adverse effect on us.
In addition, the contracts the Company enters into with our clients sometimes
require us to indemnify clients for claims brought by competitors or others
claiming that advertisements or other communications infringe on intellectual
property rights. Although the Company maintains business insurance the
Company believe is adequate for our operations, adequate insurance coverage
may not be available in the future or the insurance held by us may not be
sufficient if a significant adverse claim is made.
22
<PAGE>
Item 2. Change in Securities and Use of Proceeds
The Company completed its initial public offering by selling 2,000,000 shares of
its $0.001 par value common stock for $8.50 per share pursuant to a registration
statement (commission file no. 333-66281) dated June 14, 1999. The managing
underwriters for this offering were Millennium Financial Group, Inc., HD Brous &
Co., Inc. and American Fronteer Financial Corporation. The Company received net
proceeds of approximately $12,332,590 after deducting underwriters' commissions,
non-accountable expense allowance and other offering expenses of approximately
$1,360,000, $510,000 and $2,797,410, respectively.
The following table sets forth the Company's use of proceeds from its initial
public offering, from the closing of the offering until June 30, 1999.
<TABLE>
<S> <C>
Cash and cash equivalents $ 6,700,000
Purchase of the Contour System 2,500,000
Purchase of media and other working capital needs 3,132,590
-----------------
Total net proceeds $ 12,332,590
-----------------
-----------------
</TABLE>
Item 3. Defaults Upon Senior Securities
None
Item 4. Submission of Matters to a Vote of Security Holders
Not applicable
Item 5. Other Information
Not applicable
Item 6. Exhibits and Reports on Form 8-K
(a) Exhibits
27.1 - Financial Data Schedule
(b) Reports on Form 8-K
None
23
<PAGE>
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.
GENESISINTERMEDIA.COM, INC.
By: /s/ Douglas E. Jacobson
----------------------------
Douglas E. Jacobson
Chief Financial and Principal
Accounting Officer
Date: August 15, 1999
24
<TABLE> <S> <C>
<PAGE>
<ARTICLE> 5
<S> <C>
<PERIOD-TYPE> 6-MOS
<FISCAL-YEAR-END> DEC-31-1999
<PERIOD-START> JAN-01-1999
<PERIOD-END> JUN-30-1999
<CASH> 6,679,419
<SECURITIES> 0
<RECEIVABLES> 3,246,053
<ALLOWANCES> 175,000
<INVENTORY> 370,861
<CURRENT-ASSETS> 14,718,313
<PP&E> 2,669,947
<DEPRECIATION> (325,938)
<TOTAL-ASSETS> 24,531,674
<CURRENT-LIABILITIES> 4,118,875
<BONDS> 0
0
870,000
<COMMON> 3,310
<OTHER-SE> 17,200,060
<TOTAL-LIABILITY-AND-EQUITY> 24,531,674
<SALES> 13,865,434
<TOTAL-REVENUES> 13,865,434
<CGS> 5,358,313
<TOTAL-COSTS> 12,720,197
<OTHER-EXPENSES> 0
<LOSS-PROVISION> 0
<INTEREST-EXPENSE> 152,754
<INCOME-PRETAX> 992,483
<INCOME-TAX> 361,000
<INCOME-CONTINUING> 631,483
<DISCONTINUED> 0
<EXTRAORDINARY> 0
<CHANGES> 0
<NET-INCOME> 631,483
<EPS-BASIC> 0.18
<EPS-DILUTED> 0.18
</TABLE>
