<TABLE> <S> <C>
<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM MRS. FIELDS
HOLDINGS FINANCIAL STATEMENTS AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO
SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
<S> <C>
<PERIOD-TYPE> 6-mos
<FISCAL-YEAR-END> DEC-30-2000
<PERIOD-END> JUL-01-2000
<CASH> 1,775
<SECURITIES> 0
<RECEIVABLES> 8,591
<ALLOWANCES> 930
<INVENTORY> 4,701
<CURRENT-ASSETS> 16,380
<PP&E> 51,924
<DEPRECIATION> 26,171
<TOTAL-ASSETS> 195,670
<CURRENT-LIABILITIES> 23,839
<BONDS> 181,968
0
0
<COMMON> 3
<OTHER-SE> (13,116)
<TOTAL-LIABILITY-AND-EQUITY> 195,670
<SALES> 66,435
<TOTAL-REVENUES> 80,172
<CGS> 22,001
<TOTAL-COSTS> 81,980
<OTHER-EXPENSES> 65
<LOSS-PROVISION> 71
<INTEREST-EXPENSE> 12,468
<INCOME-PRETAX> (14,166)
<INCOME-TAX> 15
<INCOME-CONTINUING> (14,181)
<DISCONTINUED> 0
<EXTRAORDINARY> 0
<CHANGES> 0
<NET-INCOME> (14,196)
<EPS-BASIC> (4.19)
<EPS-DILUTED> (4.19)
</TABLE>