SPORTING MAGIC INC
10KSB/A, 2000-11-29
PERSONAL SERVICES
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                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                  FORM 10-KSBA
                        (Amended as of November 29, 2000)

                                   (Mark One)
[X]  Annual Report under Section 13 or 15(d) of the  Securities  Exchange Act of
     1934 For the fiscal year ended August 31, 2000

[ ]  Transition  Report under  Section 13 or  15(d) of the  Securities  Exchange
     Act of 1934 For the transition period from ___________ to ___________

                         COMMISSION FILE NUMBER: 0-25247

                              SPORTING MAGIC, INC.
                 (Name of Small Business Issuer in its charter)

            DELAWARE                                       95 -4675095
--------------------------------                     -----------------------
(State or other jurisdiction of                         (IRS Employer
incorporation or organization)                         Identification No.)

17337 VENTURA BOULEVARD, SUITE 224, ENCINO, CALIFORNIA               91316
-------------------------------------------------------         ----------------
      (Address of principal executive offices)                    (Zip Code)

Issuer's Telephone Number:    (818) 784-0040

Securities to be registered under Section 12(b) of the Act:   NONE

Title of each class to be registered:        Name of each exchange on which each
                                             is to be registered:
                  NONE                                      NONE

Securities registered under Section 12(g) of the Exchange Act:

                          COMMON STOCK, PAR VALUE $.001
                    -----------------------------------------
                                (Title of class)

Check  whether the issuer (1) filed all reports  required to be filed by Section
13 or 15(d) of the  Exchange  Act during the past 12 months (or for such shorter
period that the registrant was required to file such reports),  and (2) has been
subject to such filing requirements for the past 90 days. Yes [X] No [ ]


                                        1

<PAGE>



There are no substantive or material  changes to the Company's Form 10-KSB filed
on Monday, November 20, 2000.

The purpose of this amendment to the November 20, 2000 Form 10-KSB is to correct
the signature page.

Page 29 of the  November  20, 2000 Form  10-KSB  errantly  listed the  signatory
company as "Advanced  Knowledge,  Inc." which was the Company's  former name. It
should have read  "Sporting  Magic,  Inc.",  which is the Company's  correct new
name.

The  corrected  signature  page  is the  only  other  page  included  with  this
amendment.  Other than correcting the name of the Company, no other changes have
been made.





             (The text of pages 2 though 28 from the Company's Form
              10-KSB filed with the Commission on November 20, 2000
               remain unchanged and are available in that filing)








                   (balance of page intentionally left blank)



                       (The next page is numbered page 29
            in order to remain consistent with the original filing)

                                        2

<PAGE>


                                   SIGNATURES

     In accordance  with Section 13 or 15(d) of the Exchange Act, the registrant
caused this report to be signed on its behalf by the undersigned, thereunto duly
authorized.

Date: November 29, 2000           SPORTING MAGIC, INC.

                                  By: /s/ Buddy Young
                                  ----------------------------------------------
                                  Buddy Young President, Chief Executive
                                  Officer and Chief Financial Officer



     In  accordance  with the Exchange Act, this report has been signed below by
the following  persons on behalf of the  registrant and in the capacities and on
the date indicated.

Date: November 29, 2000           /s/ Buddy Young
                                  ----------------------------------------------
                                  Buddy Young,
                                  President, Chief Executive Officer, Chief
                                  Financial Officer and Director (Principal
                                  Executive, Financial and Accounting Officer)

Date: November 29, 2000           /s/ L. Stephen Albright
                                  ----------------------------------------------
                                  L. Stephen Albright,
                                  Secretary and  Director

Date: November 29, 2000           /s/ Dennis Spiegelman
                                  ----------------------------------------------
                                  Dennis Spiegelman,
                                  Director



                                       29



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