SPORTING MAGIC INC
10KSB, 2000-11-20
PERSONAL SERVICES
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                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                   FORM 10-KSB

(Mark One)
[X]      Annual Report under Section 13 or 15(d) of the Securities  Exchange Act
         of 1934 For the fiscal year ended August 31, 2000

[ ]      Transition  Report  under  Section  13 or 15(d)  of the  Securities
         Exchange Act of 1934 For the  transition  period from  ___________  to
         ___________

                         COMMISSION FILE NUMBER: 0-25247

                              SPORTING MAGIC, INC.
                 (Name of Small Business Issuer in its charter)

            Delaware                                          95 -4675095
--------------------------------                      --------------------------
(State or other jurisdiction of                              (IRS Employer
incorporation or organization)                             Identification No.)

17337 Ventura Boulevard, Suite 224, Encino, California             91316
-------------------------------------------------------      -------------------
(Address of principal executive offices)                        (Zip Code)

Issuer's Telephone Number:    (818) 784-0040

Securities to be registered under Section 12(b) of the Act:   NONE

Title of each class to be registered:        Name of each exchange on which each
                                             is to be registered:
                  NONE                                      NONE

Securities registered under Section 12(g) of the Exchange Act:

                          COMMON STOCK, PAR VALUE $.001
                    -----------------------------------------
                                (Title of class)

Check  whether the issuer (1) filed all reports  required to be filed by Section
13 or 15(d) of the  Exchange  Act during the past 12 months (or for such shorter
period that the registrant was required to file such reports),  and (2) has been
subject to such filing requirements for the past 90 days. Yes [X] No [ ]



                                        1


<PAGE>



Check  if no  disclosure  of  delinquent  filers  in  response  to  Item  405 of
Regulation S-B is contained in this form,  and no disclosure  will be contained,
to the best of  registrant's  knowledge,  in  definitive  proxy  or  information
statements  incorporated  by  reference  in Part III of this Form  10-KSB or any
amendment to this Form 10-KSB. [X]

The issuer had revenues from operations  during the fiscal year ended August 31,
2000 of $153,658.

Based on the average if the closing bid and asked prices of the issuer's  common
stock on November 15, 2000, the aggregate  market value of the voting stock held
by non-affiliates of the registrant on that date was $272,000.

As of  November  15,  2000,  the issuer  had  6,800,000  shares of common  stock
outstanding.

 Documents  incorporated  by reference:  (i) Form 10-SB  Registration  Statement
filed on January 7, 1999,  Part III; (ii)  Amendment  No. 2 to the  Registration
Statement,  filed on April 14, 1999,  Part III; and,  (iii) Form 10-K,  filed on
October 21, 1999, Part III.

Transitional Small Business Disclosure Format (check one): Yes [ ] No [X]


                           FORWARD LOOKING STATEMENTS

Sporting Magic,  Inc., a Delaware  corporation  ("Sporting  Magic",  "we" or the
"Company")  cautions readers that certain  important factors may affect Sporting
Magic's  actual results and could cause such results to differ  materially  from
any forward-looking statements that may be deemed to have been made in this Form
10-KSB annual  report,  or that are  otherwise  made by or on behalf of Sporting
Magic. For this purpose, any statements contained in this annual report that are
not  statements  of  historical  fact  may  be  deemed  to  be   forward-looking
statements.  Without  limiting the  generality of the  foregoing,  words such as
"may," "expect,"  "believe,"  "anticipate,"  "intend,"  "could,"  "estimate," or
"continue,"  or  the  negative  or  other   variations   thereof  or  comparable
terminology, are intended to identify forward-looking statements.

Factors that may affect Sporting  Magic's results  include,  but are not limited
to,  whether  Sporting  Magic  will be able to  identify,  in a  timely  manner,
appropriate  acquisition or merger candidates,  negotiate satisfactory terms for
an acquisition or merger,  and satisfy any  regulatory,  business,  financing or
other  requirements and address other types of  contingencies  that may arise in
connection with the acquisition or merger.

                                        2


<PAGE>



                                    CONTENTS

                                                                            PAGE

     Item 1.   Description of Business .......................................4
     Item 2.   Description of Property........................................6
     Item 3.   Legal Proceedings..............................................6
     Item 4.   Submission of Matters to a Vote of Security
                 Holders......................................................6

PART II

     Item 5.   Market for Common Equity and Related Stock
                 Holder Matters ..............................................6
     Item 6.   Managements Discussion and Analysis............................8
     Item 7.   Financial Statements .........................................12
     Item 8.   Changes In and Disagreements with Accountants on
                 Accounting and Financial Disclosure.........................22

PART III

     Item 9.   Directors, Executive Officers, Promoters and
                 Control Persons: Compliance With Section 16(a)
                 of the Exchange Act  .......................................23
     Item 10.  Executive Compensation........................................25
     Item 11.  Security Ownership of Certain Beneficial Owners
                 and Management..............................................25
     Item 12.  Certain Relationships and Related Transactions................26
     Item 13.  Exhibits and Reports on Form 8-K .............................27

SIGNATURES ..................................................................29









                                        3


<PAGE>



PART I

ITEM 1.  DESCRIPTION OF BUSINESS

(a) Business Development - Pre-Reorganization.  Sporting Magic, Inc., a Delaware
corporation  ("Sporting Magic" or the "Company") was incorporated under the laws
of the State of Delaware on January 2, 1987. At the time,  we were  incorporated
as a wholly-owned  subsidiary of Electro-Kinetic Systems Inc. ("EKSI") and under
the name "EKS RN CON INC." Our name was  changed to EKS  Radtech,  Inc. on March
11, 1987 and again changed to DMA-Radtech,  Inc. ("DMAR") on September 18, 1990.
From our inception through March 1995, we operated as a producer and distributor
of radon testing devices.  In March 1995,  following the bankruptcy of our major
distributor, we ceased operations and sold our radon testing facility.

(b) Reorganization. During 1998, pursuant to a Plan of Merger and Reorganization
Agreement,  EKSI and DMAR  completed a  reorganization  and merger with Advanced
Knowledge,   Inc.,  a  privately   held  Delaware   corporation   ("AKIP")  (the
"Reorganization  Agreement"). In accordance with the Reorganization Agreement on
August 5, 1998,  DMAR  increased the number of its  authorized  shares of common
stock to 25,000,000 and split its  outstanding  shares 300:1.  DMAR also amended
its Certificate of  Incorporation to eliminate the liability of its directors to
the fullest  extent  permitted  by Delaware  law and to require that the company
indemnify its  directors,  officers,  employees and agents to the fullest extent
permitted  by Section 145 of the Delaware  Corporation  Law. On August 26, 1998,
AKIP was merged into DMAR, with DMAR being the surviving  corporation,  and DMAR
issued  2,700,000  shares  of  its  common  stock  in  exchange  for  all of the
outstanding shares of AKIP (the "Reorganization"). The transaction was accounted
for using the  "reverse  purchase"  method of  accounting.  Concurrent  with the
closing of the  Reorganization,  DMAR's stockholders voted to change the name of
the combined corporation to Advanced Knowledge, Inc. ("Advanced Knowledge"). The
assets as of June 30, 1998 that AKIP  contributed  to the  combined  corporation
included:  workforce  training  video  inventory of $29,000,  cash of $2,000 and
other assets of $6,000, for a total of approximately  $37,000.  AKIP contributed
liabilities  to  the  combined   corporation  of  $35,000.   These   liabilities
represented  loans  payable to  Advanced  Knowledge's  president  and  principal
stockholder.  In addition,  pursuant to the Reorganization  Agreement, AKIP paid
$50,000 to EKSI for certain  proprietary  know-how and work product and to cover
certain  administrative  and professional  fees associated with the transaction,
and EKSI contributed to capital all liabilities of DMAR, totaling $311,000.

(c) Business Prior to Acquisition of Soccer Magic, Inc. Prior to our acquisition
of Soccer Magic, Inc., an Ontario,  Canada  corporation  ("Soccer Magic") (which
acquisition  was rescinded on October 6, 2000,  see  "Rescission  of Acquisition
Agreement with Soccer Magic" below), the core business of Advanced Knowledge was
the development, production and distribution of creatively unique management and
general workforce training videos for use by corporations  throughout the world.
In 1998 Advanced Knowledge commenced production and completion of three training
videos.  They are: "Twelve Angry Men: Teams That Don't Quit"; "The Cuban Missile
Crisis:  A Case Study in  Decision  Making and Its  Consequences"  and,  "It's A
Wonderful Life:  Leading  Through  Service." Each  incorporated  elements of the
original productions or, as in the Cuban missile,  original government audio and
still photos. In addition, we distributed

                                        4


<PAGE>



training videos produced by independent producers.

(d)  Acquisition  of Soccer Magic.  In December,  1999,  we, under our then name
Advanced  Knowledge,  entered into an  Acquisition  Agreement to acquire  Soccer
Magic (the "Acquisition  Agreement").  Pursuant to the Acquisition Agreement, we
agreed to  acquire  100% of the  outstanding  common  shares of Soccer  Magic by
issuing  10,000,000  shares of our common  stock to the  shareholders  of Soccer
Magic.  As provided in the  Acquisition  Agreement,  on March 20,  2000,  Soccer
Magic's  management  assumed  the  management  duties  and  responsibilities  of
Advanced  Knowledge  and  the  officers  and  directors  of  Advanced  Knowledge
resigned.

(e)  Rescission of  Acquisition  Agreement  with Soccer Magic.  The  Acquisition
Agreement  required  that Soccer Magic raise $2.7 million to be used for working
capital  through  the sale of common  stock on or before June 30,  2000.  Soccer
Magic was unable to raise the $2.7 million by June 30,  2000.  Soccer Magic then
asked for a waiver of the June 30, 2000  deadline  through  September  29, 2000,
which was  granted.  Soccer  Magic  was  unable  to raise  the $2.7  million  by
September 29, 2000 and sought another waiver to October 6, 2000. This waiver was
also given.  However,  Soccer  Magic was unable to raise the $2.7 million and at
noon  on  October  6,  2000,  the  Acquisition  Agreement  was  rescinded.   The
representative  for our  shareholders  gave notice of the  rescission  to Soccer
Magic.  Upon the  delivery of that notice,  our Board of Directors  and officers
reverted  back to the  pre-acquisition  state  as  provided  by the  Acquisition
Agreement.  A complete and further description of the rescission may be found in
our  Form  8-K  filed  with  the  Commission  on  October  12,  2000,  which  is
incorporated  herein by this  reference  and the Amended Form 8-K filed with the
Commission on October 19, 2000 which is incorporated herein by this reference.

Concurrent  with the  execution  of the  Acquisition  Agreement,  our  corporate
training  video  business  was sold to  Becor  Communications,  Inc.  ("Becor").
Although the  rescission of the  Acquisition  Agreement  canceled the 10,000,000
shares and placed  Soccer Magic and us in the  positions we were in prior to the
acquisition,  the rescission  did not effect the sale of our corporate  training
video business to Becor.

(f) Post Rescission Business.  As a result of the acquisition and the subsequent
rescission of the acquisition, we are without any material assets. Consequently,
we are now a "shell"  company with minimal  operations.  Our business plan is to
attempt to identify and  complete an  acquisition,  merger or other  transaction
that will enhance shareholder value.

We are filing this annual  report to maintain our status as a reporting  company
under the  Securities  Exchange Act of 1934,  because we believe that  reporting
company status may enhance  desirability of this company as a potential acquirer
or potential merger candidate. We presently have no employees. Our President and
majority  shareholder,   Buddy  Young,  provides  services  under  a  consulting
agreement  with the Company.  We regularly  utilize the services of  independent
consultants for our legal and accounting needs.

                                        5


<PAGE>



ITEM 2.  DESCRIPTION OF PROPERTY

Our corporate office is located at 17337 Ventura  Boulevard,  Suite 224, Encino,
CA 91316. Under the terms of a consulting agreement with the Company's President
and Chief Executive Officer, Buddy Young, the office space is currently provided
at no additional cost to the Company.  The Company  anticipates  that this space
will be adequate for its operations  through  February,  2001, at which time the
lease expires. Buddy Young is currently engaged in the process of negotiating an
extension of that lease.  We plan continue to make use of office space  provided
by Mr.  Young for so long as he permits or until such time as we generate  funds
sufficient to pay rent.

ITEM 3.  LEGAL PROCEEDINGS        NONE

ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

In May,  2000, we requested  the written  consent of our  stockholders,  without
holding  a  meeting,  to  change  the  name of the  corporation  from  "Advanced
Knowledge,  Inc." to "Sporting  Magic,  Inc." The change was approved on June 1,
2000 and became effective on June 12, 2000. Of the issued and outstanding shares
of common stock entitled to vote, 84% voted in favor of the name change.

PART II

ITEM 5.  MARKET FOR COMMON EQUITY AND RELATED STOCKHOLDER MATTERS
Market  Information - Until August 20, 1999,  there was no public trading market
for our stock.  On that day our common  stock was cleared for trading on the OTC
Bulletin Board system under the symbol AVKN.  Following our name change in June,
2000,  the symbol was changed to SPGM.  Since August 20, 1999,  there has been a
very limited  market for the trading of our common  stock.  The table below sets
forth the high and low bid prices of our common stock for each quarter shown, as
provided by the Nasdaq Trading and Market  Services  Research  Unit.  Quotations
reflect inter-dealer prices, without retail mark-up, mark-down or commission and
may not represent actual transactions.

                                        6


<PAGE>



QUARTER                                 HIGH                             LOW
-------                                 ----                             ---

Fiscal 1999

November 30, 1998                       N/A                              N/A
February 28, 1999                       N/A                              N/A
May 31, 1999                            N/A                              N/A
August 31, 1999                        $0.25                            $0.25

Fiscal 2000

November 30, 1999                      $0.125                           $0.125
February 29, 2000                      $2.00                            $1.25
May 31, 2000                           $2.00                            $0.6875
August 31, 2000                        $1.4375                          $0.6875

October 31, 2000                       $1.00                            $0.04

Holders - The  approximate  number of  holders  of record of common  stock as of
August 31, 2000 was 901.

Dividends - Holders of common stock are  entitled to receive  such  dividends as
the  Board of  Directors  may from  time to time  declare  out of funds  legally
available  for the  payment of  dividends.  No  dividends  have been paid on our
common stock, and we do not anticipate  paying any dividends on our common stock
in the foreseeable future.

Recent Sales of  Unregistered  Securities - We sold  1,000,000  shares of common
stock in December  1998 and January  1999 to five (5)  accredited  investors  in
reliance  upon  the  exemption  from  registration  provided  by Rule  504 11 of
Regulation D,  promulgated  under Section 3(b) of the Securities Act of 1933, as
amended. The aggregate purchase price for these shares was $100,000.

On March 20, 2000,  pursuant to the  Acquisition  Agreement dated as of December
14, 1999, the Company  purchased all of the  outstanding  shares of Soccer Magic
Inc.("Soccer  Magic")  through an exchange of  0.84244082 of its shares for each
share of Soccer Magic.  The Company  issued a total of 10,000,000  shares of its
common stock to the shareholders of Soccer Magic in the transaction.  On October
6, 2000, pursuant to its own terms, the Acquisition  Agreement was rescinded and
the 10,000,000 shares issued to Soccer Magic's shareholders were cancelled.

                                        7


<PAGE>



ITEM 6.  MANAGEMENT'S DISCUSSION AND ANALYSIS OR PLAN OF OPERATION

PLAN OF OPERATION

As a "shell"  company,  we  currently  have no  revenues  from  operations.  Our
business  plan is to  identify  and  complete  an  acquisition,  merger or other
transaction that will enhance  shareholder  value. Our President and Chairman is
investigating  potential business  opportunities,  as authorized by the Board of
Directors.  The  Board has  placed no  limitations  on the type of  business  or
industry to consider.  Currently, we have no plans, agreements,  arrangements or
understandings,  written or oral,  with  respect to any  acquisition,  merger or
similar  transaction.  No assurances  can be given as to our ability to identify
and complete a transaction by any given date or as to the nature of the business
or  profitability  of the  company if a  transaction  is  completed.  A proposed
transaction could be subject to significant regulatory,  business, financing and
other contingencies and might require shareholder and other approvals.  See Part
I, Item 1, "Description of Business."

RESULTS OF OPERATIONS

The following is a limited discussion of the results of operations for the three
months ended August 31, 2000,  and of results of operations  for the fiscal year
ended  August 31,  2000,  compared to those for the fiscal year ended August 31,
1999. A comparison of the results of operations for the 2000 fiscal year are not
directly  comparable  to  results  for the prior  year  period,  because  of the
acquisition of Soccer Magic in March, 2000, the sale of substantially all of the
Company's net operating  assets  effective  March 23, 2000,  and the  subsequent
rescission of the  Acquisition  Agreement  with Soccer Magic on October 6, 2000.
The limited results of operations for the three months ended August 31, 2000 are
described  below,  but no comparison  has been made of the results of operations
for that period to those for the prior year  period  because  such a  comparison
would not be meaningful under the circumstances.

THREE MONTHS ENDED AUGUST 31, 2000

During the quarter ended August 31, 2000,  our operations  were dormant,  except
for the issuance of 800,000 shares of the Company's common stock in exchange for
consulting  services  valued at  $370,000.  We did not  engage in any  income or
revenue  producing  activity.  During the quarter,  we continued  our search for
possible  business  acquisitions  and other business  opportunities.  During the
quarter, we did not identify any likely candidates for such a transaction.

THREE MONTHS ENDED AUGUST 31, 2000 COMPARED TO AUGUST 31, 1999

On March 23, 2000, the Company sold all of the assets and liabilities related to
its workforce training video business to Becor  Communications,  Inc. ("Becor").
Consequently, for the quarter ended August 31, 2000, we were effectively dormant
and did not engage in any ongoing  business  activities.  Without the  workforce
training video business or any other business during the quarter, any comparison
between the two quarters would be futile and meaningless.  Accordingly,  no such
comparison is being made.

                                        8


<PAGE>



FISCAL 2000 COMPARED TO FISCAL 1999

CONTINUING OPERATIONS.

As a result of the March 23, 2000, sale of our workforce training video business
to  Becor,  we did not have any  material  assets  or  business,  and  commenced
operating as a shell corporation.  Consequently, we only had business operations
for the first six months of fiscal 2000. By comparison, we were in operation for
the entire 1999 fiscal year.  Accordingly,  a comparison  would not disclose any
meaningful or useful information. Therefore, no comparison is being made.

During fiscal 2000, we incurred general and administrative  expenses,  including
consulting  and  professional  fees of  $664,868.  These  expenses  were  mainly
comprised of  consultant  fees paid through the issuance of 2,800,000  shares of
the  Company's  common  stock to  unrelated  third  parties  for  assistance  in
identifying business opportunities. Income for the same period totaled $153,658,
which is down from the $174,269 of revenues  generated in 1999. As of August 31,
200, we have no assets, compared to $89,921 in assets on August 31, 1999 and our
overall loss from operations increased from ($103,531) to ($710,401),  primarily
due to the consulting fees identified  above.  The basic loss per share for 2000
is ($0.13) compared to ($0.03) per share in 1999.

Our current plan of operation is to identify and complete an acquisition, merger
or other transaction that will enhance shareholder value.

DISCONTINUED OPERATIONS

Advanced Knowledge -

As indicated above, on March 23, 2000,  following the Soccer Magic  acquisition,
we sold all of our assets and  liabilities  related  to its  workforce  training
video business to Becor.

Becor  is a  corporation  controlled  by  Buddy  Young,  who  is  a  significant
shareholder  and, at the time of the sale, was a director and executive  officer
of the Company.  The sale was made pursuant to an Asset Sale Agreement  dated as
of March 16, 2000, which was unanimously approved by the disinterested directors
of the Company.  The assets  transferred  included  all rights to the  "Advanced
Knowledge"  name; the  advancedknowledge.com  web site; four workforce  training
videos;  and all  cash,  accounts  receivable,  inventory,  equipment,  personal
property,  and rights under production and  distribution  agreements held by the
Company as of March 23, 2000.  In exchange for the assets,  Becor  assumed,  and
both Becor and Mr. Young agreed to indemnify the Company with respect to, all of
the  liabilities  incurred  or accrued by the Company  prior to March 23,  2000.
According to the  unaudited  balance  sheet of the Company as of March 23, 2000,
the Company had total assets of  approximately$107,000  and total liabilities of
$301,000  at  that  date.  The  total  liabilities  as  of  such  date  included
approximately  $206,000 of  principal  and  interest  owed to Mr.  Young under a
secured promissory note.

                                        9


<PAGE>



During fiscal 1999, our business  consisted  entirely of the  production,  sale,
distribution  and marketing of workforce  training  videos.  Revenues for fiscal
1999 totaled  approximately  $174,000, an increase of $167,000 over fiscal 1998.
The increase was a result of our  marketing  efforts for the video "Twelve Angry
Men:  Teams That Don't  Quit" and  completion  of a new  video,  "Cuban  Missile
Crisis: A Case Study in Decision Making and Its  Consequences."  During 1999, we
also realized  revenues from training and  consulting to end users of the videos
totaling $39,000.  During fiscal 1999, we financed our operations with cash flow
from sales,  with  borrowings  from our president and principal  stockholder and
from the private sale of common stock.

Soccer Magic -

During the period of March 20,  2000  through  August  31,  2000 and  continuing
through  October 6, 2000, we operated  Soccer Magic's  business,  which business
consisted of designing,  constructing, owns and operating multi-recreational and
family oriented  facilities,  with soccer as their primary venue. The facilities
also  served a variety of other  field  sports  such as touch  football,  rugby,
lacrosse,  field  hockey and golf.  Soccer Magic  operated  two such  facilities
through wholly owned subsidiaries in Kingston and London, Ontario.

However, on October 6, 2000, the Acquisition  Agreement was rescinded and Soccer
Magic,  including all of its business  operations  was severed from the company.
and we  discontinued  operating  Soccer  Magic's  business.  Rather,  since  the
rescission,  we commenced  operating as a shell corporation without any business
operations.

From March 20, 2000 through  October 6, 2000, the business,  operations,  assets
and  liabilities  of the Company  consisted  entirely of those of Soccer  Magic.
However,  since the  October 6  rescission,  the  Company  was left  without any
material assets or liabilities. As a result, the Company's operations from March
20, 2000 through  August 31, 2000 are not being  reported as operations  for the
Company.  The results  from the  Company's  limited  operations  (consisting  of
operations from September 1, 1999 through March 23, 2000) include total revenues
of  approximately  $154,000  and  $174,000  and  a  net  loss  of  approximately
($720,000)  and  ($114,000)  for the  years  ended  August  31,  2000 and  1999,
respectively.

CONTINUED OPERATIONS
Without any  operating  business  or material  assets,  we  anticipate  that the
Company  will  continue  to  operate as a shell  corporation  until such time as
management  identifies  and  completes  an  acquisition  of, or  merger  with an
operating company.  No assurances can be given as to our ability to identify and
complete a transaction  by any given date or as to the nature of the business or
profitability  of  the  company  if  a  transaction  is  completed.  A  proposed
transaction could be subject to significant regulatory,  business, financing and
other contingencies and might require shareholder and other approvals.  See Part
I, Item 1, "Description of Business."

We anticipate that the Company will incur expenses of  approximately  $2,000 per
month while operating as a shell corporation.

                                       10


<PAGE>



LIQUIDITY

At August 31, 2000, the Company had no working  capital.  It is currently solely
dependent on its president and principal shareholder Buddy Young, to finance its
limited operations. In accordance with a promissory note between the Company and
Mr. Young,  he has agreed to loan us up to $2,000 per month  through  August 31,
2001. Under the terms of the note, funds advanced to us by Mr. Young will accrue
interest  at the  rate of eight  percent  (8%)  per  annum.  The note is due and
payable on September 30, 2001.  Additional working capital may be sought through
additional debt or equity private placements,  additional notes payable to banks
or  related  parties  (officers,  directors  or  stockholders),  or  from  other
available  funding  sources at market rates of  interest,  or a  combination  of
these.  The ability to raise  necessary  financing  will depend on many factors,
including  the nature and  prospects  of any  business  to be  acquired  and the
economic and market  conditions  prevailing at the time financing is sought.  No
assurances  can be given that any  necessary  financing can be obtained on terms
favorable to the Company, or at all.

                                       11


<PAGE>



ITEM 7.  FINANCIAL STATEMENTS




                              SPORTING MAGIC, INC.
                       (FORMERLY ADVANCED KNOWLEDGE, INC.)

                                TABLE OF CONTENTS

                                                                            PAGE

INDEPENDENT AUDITORS' REPORT ..............................................   13


FINANCIAL STATEMENTS:

Balance Sheets, August 31, 2000 and 1999 ..................................   14

Statements of Operations for the Years Ended
   August 31, 2000 and 1999 ...............................................   15

Statements of Shareholders' Deficit for the
   Years Ended August 31, 2000 and 1999 ...................................   16

Statements of Cash Flows for the Years Ended
   August 31, 2000 and 1999 ...............................................   17

Notes to Financial Statements .............................................   19




                                       12


<PAGE>



November 13, 2000

INDEPENDENT AUDITORS' REPORT

To the Board of Directors of
  Sporting Magic, Inc. (formerly
  Advanced Knowledge, Inc.):

We have  audited  the  accompanying  balance  sheets  of  Sporting  Magic,  Inc.
(formerly  Advanced  Knowledge,  Inc.) (the "Company") as of August 31, 2000 and
1999 and the related  statements of operations,  shareholders'  deficit and cash
flows  for  the  two  years  then  ended.  These  financial  statements  are the
responsibility of the Company's management.  Our responsibility is to express an
opinion on these financial statements based on our audit.

We  conducted  our  audits  in  accordance  with  generally   accepted  auditing
standards. Those standards require that we plan and perform the audits to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our  opinion,  such  financial  statements  present  fairly,  in all material
respects, the financial position of the Company at August 31, 2000 and 1999, and
the results of its operations and its cash flows for the two years then ended in
conformity with generally accepted accounting principles.

The  accompanying  financial  statements  have been  prepared  assuming that the
Company  will  continue  as a  going  concern.  As  discussed  in  Note 1 to the
financial   statements,   the  Company  has  suffered  significant  losses  from
operations that raise  substantial doubt about the Company's ability to continue
as a going  concern.  Management's  plans in  regard to these  matters  are also
described in Note 3. The  financial  statements  do not include any  adjustments
that might result from the outcome of this uncertainty.

/s/ Farber & Hass LLP
Oxnard, California

                                       13


<PAGE>

<TABLE>

SPORTING MAGIC, INC.
(FORMERLY ADVANCED KNOWLEDGE, INC.)

BALANCE SHEETS
AUGUST 31, 2000 AND 1999
<CAPTION>

                                                           2000            1999
                                                       --------        --------
<S>                                                    <C>             <C>
ASSETS

CASH ...........................................       $    -0-        $ 10,859
ACCOUNTS RECEIVABLE ............................                         28,568
VIDEO INVENTORY AND PRODUCTION COSTS ...........                         49,444
PREPAID EXPENSES ...............................                          1,050
                                                       --------        --------
TOTAL ASSETS ...................................       $    -0-        $ 89,921
                                                       ========        ========

LIABILITIES AND SHAREHOLDERS' DEFICIT

ACCRUED ROYALTIES ..............................       $    -0-          27,874
ACCRUED EXPENSES ...............................                         22,061
ACCRUED INTEREST TO SHAREHOLDER ................                          9,682
NOTE PAYABLE TO SHAREHOLDER ....................                        127,962
                                                       --------        --------
TOTAL LIABILITIES ..............................            -0-         187,579
                                                       --------        --------

COMMITMENTS AND CONTINGENCIES

SHAREHOLDERS' DEFICIT:
Common stock, par value - $.001,
    25,000,000 shares authorized;
    6,800,000 and 4,000,000 shares
    issued and outstanding at
    August 31, 2000 and 1999,
    respectively ...............................          6,800           4,000
Additional paid-in capital .....................        914,264          99,000
Accumulated deficit ............................       (921,064)       (200,658)
                                                       --------        --------
Total shareholders' deficit ....................            -0-         (97,658)
                                                       --------        --------
TOTAL LIABILITIES AND SHAREHOLDERS'
    DEFICIT ....................................       $    -0-        $ 89,921
                                                       ========        ========


See accompanying notes to financial statements.
</TABLE>

                                       14


<PAGE>

<TABLE>

SPORTING MAGIC, INC.
(FORMERLY ADVANCED KNOWLEDGE, INC.)

STATEMENTS OF OPERATIONS
FOR THE YEARS ENDED AUGUST 31, 2000 AND 1999
<CAPTION>

                                                           2000            1999
                                                     ----------      ----------
<S>                                                  <C>             <C>
REVENUES:

Rental income ..................................     $    3,978      $    3,311
Sales ..........................................        133,435         116,581
Other revenues .................................         16,245          54,377
                                                     ----------      ----------
Total revenues .................................        153,658         174,269
                                                     ----------      ----------
COST OF GOODS SOLD .............................         43,430          53,732
                                                     ----------      ----------
GROSS MARGIN ...................................        110,228         120,537
                                                     ----------      ----------
OPERATING EXPENSES:
Selling and marketing ..........................         89,122          44,821
General and administrative .....................         58,580         179,247
Research and development .......................          8,059
Consulting and professional fees ...............        664,868
                                                     ----------      ----------
Total operating expenses .......................        820,629         224,068
                                                     ----------      ----------

LOSS FROM OPERATIONS ...........................       (710,401)       (103,531)

INTEREST EXPENSE ...............................          8,605           9,682
                                                     ----------      ----------
LOSS BEFORE INCOME TAXES .......................       (719,006)       (113,213)

INCOME TAXES ...................................          1,400             800
                                                     ----------      ----------
NET LOSS .......................................     $ (720,406)     $ (114,013)
                                                     ==========      ==========

BASIC LOSS PER SHARE ...........................     $     (.13)     $     (.03)
                                                     ==========      ==========
WEIGHTED AVERAGE COMMON SHARES OUTSTANDING .....      5,447,671       3,602,740
                                                     ==========      ==========


See accompanying notes to financial statements.
</TABLE>



                                       15


<PAGE>

<TABLE>

SPORTING MAGIC, INC.
(FORMERLY ADVANCED KNOWLEDGE, INC.)

STATEMENTS OF SHAREHOLDERS' DEFICIT
FOR THE YEARS ENDED AUGUST 31, 2000 AND 1999
<CAPTION>


                                   COMMON STOCK        ADDITIONAL        SHARE-
                             -----------------------      PAID-IN       HOLDERS'
                                SHARES        AMOUNT      CAPITAL       DEFICIT
                             ---------    ----------   ----------    -----------
<S>                          <C>          <C>          <C>           <C>
BALANCE,
    SEPTEMBER 1, 1998 ...    3,000,000    $    3,000                 $  (86,645)

SALE OF COMMON STOCK ....    1,000,000         1,000   $   99,000

NET LOSS ................                                              (114,013)
                             ---------    ----------   ----------    ----------
BALANCE,
    AUGUST 31, 1999 .....    4,000,000         4,000       99,000      (200,658)

ISSUANCE OF COMMON STOCK
  FOR SERVICES ..........    2,800,000         2,800      617,200

CONTRIBUTION OF CAPITAL
  FROM TRANSFER OF NET
  ASSETS ................                                 198,064

NET LOSS ................                                              (720,406)
                             ---------    ----------   ----------    ----------
BALANCE,
    AUGUST 31, 2000 .....    6,800,000    $    6,800   $  914,264    $ (921,064)
                             =========    ==========   ==========    ==========


See accompanying notes to financial statements.
</TABLE>





                                       16


<PAGE>

<TABLE>

SPORTING MAGIC, INC.
(FORMERLY ADVANCED KNOWLEDGE, INC.)

STATEMENTS OF CASH FLOWS
FOR THE YEARS ENDED AUGUST 31, 2000 AND 1999
<CAPTION>

                                                           2000            1999
                                                      ---------       ---------
<S>                                                   <C>             <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
Net loss .......................................      $(720,406)      $(114,013)
Adjustments to reconcile net loss to
    net cash used by operating
    activities:
    Amortization ...............................          2,000           7,867
    Stock issued for services ..................        620,000
    Changes in operating assets and
    liabilities:
    Accounts receivable ........................        (26,107)        (21,732)
    Inventories ................................                        (24,026)
    Prepaid expenses ...........................                            950
    Accrued expenses ...........................         57,745          (4,855)
                                                      ---------       ---------
Net cash used by operating activities ..........        (66,768)       (155,809)
                                                      ---------       ---------
CASH FLOWS FROM INVESTING ACTIVITIES:
Cash transferred to Becor ......................         (4,091)
                                                      ---------       ---------
CASH FLOWS FROM FINANCING ACTIVITIES:
Sale of common stock ...........................                        100,000
Borrowings from shareholder ....................         60,000          55,750
                                                      ---------       ---------
Net cash provided by financing
  activities ...................................         60,000         155,750
                                                      ---------       ---------
NET DECREASE IN CASH ...........................        (10,859)            (59)

CASH, BEGINNING OF YEAR ........................         10,859          10,918
                                                      ---------       ---------
CASH, END OF YEAR ..............................      $     -0-       $  10,859
                                                      =========       =========


                                                                     (Continued)
</TABLE>

                                       17


<PAGE>

<TABLE>

SPORTING MAGIC, INC.
(FORMERLY ADVANCED KNOWLEDGE, INC.)

STATEMENTS OF CASH FLOWS - CONTINUED
FOR THE YEARS ENDED AUGUST 31, 2000 AND 1999
<CAPTION>

                                                           2000            1999
                                                      ---------       ---------
<S>                                                   <C>             <C>
SUPPLEMENTAL DISCLOSURE OF CASH FLOW
    INFORMATION - Cash paid for income taxes          $   1,400       $     800

</TABLE>

SUPPLEMENTAL DISCLOSURE OF NON-CASH OPERATING AND FINANCING ACTIVITIES:

During the year ended August 31, 2000,  the Company issued  2,800,000  shares in
exchange for services. The 2,000,000 shares issued in January 2000 in connection
with a Form S-8 filed with the  Securities  and  Exchange  Commission  have been
valued at their fair market value of $250,000.  The 800,000 shares issued in May
and July, 2000 are restricted shares and were valued at $370,000, representing a
discounted value of the trading price on the date of issuance.

In March 2000, the Company sold all assets and  liabilities  to Becor  Internet,
Inc. ("Becor"), a related party through common ownership,  for no consideration.
The excess of liabilities assumed over assets acquired by Becor was $198,064.

See accompanying notes to financial statements.

                                       18


<PAGE>



SPORTING MAGIC, INC.
(FORMERLY ADVANCED KNOWLEDGE, INC.)

NOTES TO FINANCIAL STATEMENTS

1.   SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

     GENERAL  INFORMATION  - At a special  meeting  held on June 30,  1998,  the
     shareholders of DMA-Radtech,  Inc.  ("DMA"),  a wholly-owned  subsidiary of
     Electro-Kinetic  Systems,  Inc.  ("EKSI"),  approved  a plan of merger  and
     reorganization,  as set  forth  in an  Agreement  and  Plan of  Merger  and
     Reorganization  dated as of June 30, 1998,  with Advanced  Knowledge,  Inc.
     ("AKIP").  DMA issued  2,700,000 shares of its common stock in exchange for
     all  outstanding  shares of Advanced  Knowledge,  Inc.  Concurrent with the
     agreement,   DMA  changed  its  name  to  Advanced  Knowledge,   Inc.  (the
     "Company"). DMA, a Delaware corporation, was incorporated under the laws of
     the State of Delaware in January 1987.

     The  merger  was  accounted  for  using  the  "reverse  purchase  method of
     accounting,  pursuant to which AKIP was treated as the acquiring entity for
     accounting purposes.  The assets,  liabilities and shareholders' deficit of
     AKIP  were  recorded  at their  historical  values.  DMA had no  assets  or
     liabilities.

     DMA  previously  operated as a producer and  distributor  of radon  testing
     devices.  In addition,  DMA had  maintained a testing  facility for matters
     related to radon. DMA ceased operations in 1995.

     In  March  2000,  the  Company   entered  into  an  Acquisition   Agreement
     ("Agreement")  whereby it acquired all of the outstanding  common shares of
     Soccer Magic, Inc., a privately-owned Ontario corporation.  Concurrent with
     the transaction, the Company sold all of the assets and liabilities related
     to its workforce training video business to Becor Internet, Inc. ("Becor"),
     a corporation  controlled by Buddy Young,  the majority  shareholder of the
     Company (prior to the  transaction).  The sale was for no  consideration as
     the excess of  liabilities  transferred  exceeded  the assets  acquired  by
     $198,064.

     The  management of Soccer Magic,  Inc.  assumed  control of the Company and
     subsequently  changed the name of the Company to Sporting  Magic,  Inc.

     The Agreement required the new management of the Company to raise a minimum
     of $2.7  million  through a private  placement  of common stock by June 30,
     2000.  This  requirement  was extended to October 6, 2000.  Upon failure to
     have met this  requirement,  the  Agreement  was rescinded and the Board of
     Directors  and  officers  of the  Company,  prior  to the  Agreement,  were
     reinstated.

                                       19


<PAGE>



     The results of operations of the Company for the year ended August 31, 2000
     represents  the original  business of the Company  through March 2000 (when
     the assets and liabilities were sold to Becor),  as if the transaction with
     Soccer Magic, Inc. had not taken place. The Company was effectively dormant
     during the period March 2000 through August 31, 2000.

     GOING CONCERN - The Company has experienced  significant  operating  losses
     since inception.  The financial  statements have been prepared assuming the
     Company will continue to operate as a going concern which  contemplates the
     realization  of assets  and the  settlement  of  liabilities  in the normal
     course of business.  No adjustment has been made to the recorded  amount of
     assets or the recorded amount or  classification of liabilities which would
     be required if the Company  were  unable to  continue  its  operations.  As
     discussed in Note 3,  management has developed an operating plan which they
     believe will generate sufficient cash to meet its obligations in the normal
     course of business.

     PERVASIVENESS  OF ESTIMATES - The  preparation  of financia  statements  in
     conformity  with  generally   accepted   accounting   principles   requires
     management  to make  estimates  and  assumptions  that affect the  reported
     amounts of assets and liabilities  and disclosure of contingent  assets and
     liabilities  at the  date of the  financial  statements  and  the  reported
     amounts of  revenues  and  expenses  during the  reporting  period.  Actual
     results could differ from those  estimates.

     CONTRIBUTION  OF CAPITAL - The  contribution of capital  totaling  $198,064
     represents the excess of liabilities assumed over assets acquired by Becor.
     Based on the common ownership of the Company and Becor, the amount has been
     accounted for as a contribution of capital.

     INCOME TAXES - The Company  accounts  for income  taxes under  Statement of
     Financial  Accounting  Standards No. 109,  "Accounting  for Income  Taxes".
     Income  taxes  are  provided  based  on  earnings  reported  for  financial
     statement   purposes.   Deferred   taxes  are  provided  on  the  temporary
     differences  between  income for financial  statement and tax purposes.  At
     August 31, 2000, the Company has available net operating loss carryovers of
     approximately  $275,000 that will expire in various  periods  through 2020.
     The Company has established a valuation  allowance for the full tax benefit
     of  the  operating  loss  carryovers  due  to  the  uncertainty   regarding
     realization  of  the  asset.   The  valuation   allowance   increased  from
     approximately  $39,000 to $55,000,  representing  additional  net operating
     loss carryforwards generated in 2000.

     LOSS PER  SHARE - The  Company  adopted  the  provisions  of  Statement  of
     Financial  Accounting Standards ("SFAS") No. 128, "Earnings Per Share" that
     established  standards for the computation,  presentation and disclosure of
     earnings per share ("EPS"),  replacing the presentation of Primary EPS with
     a presentation  of Basic EPS. It also requires dual  presentation  of Basic
     EPS and Diluted EPS on the face of the income  statement  for entities with
     complex capital  structures.  The Company did not present Diluted EPS since
     the result was anti-dilutive.
                                       20


<PAGE>



     NEW  ACCOUNTING   PRONOUNCEMENTS  -  The  Company  adopted  SFAS  No.  130,
     "Reporting Comprehensive Income", which establishes standards for reporting
     and  displaying  comprehensive  income  and  its  components  in  financial
     statements;  however,  the adoption of this  statement had no impact on the
     Company's net loss on shareholders' deficit.

2.   COMMITMENTS AND CONTINGENCIES

     The  Company  is  currently  utilizing  the  office  space of Becor  for no
     consideration.

3.   MANAGEMENT PLANS

     The  Company  is  currently  a "shell"  company  with  minimal  operations.
     Management is in the process of identifying a potential merger candidate or
     acquisition of a product line in order to become a going concern.

4.   YEAR 2000 COMPLIANCE (UNAUDITED)

     The  Company has  evaluated  the impact of the Year 2000 date change on its
     computer  systems  and has  concluded  that  this  change  will  not have a
     material impact on its systems.

5.   SUBSEQUENT EVENT (UNAUDITED)

     During  October 2000 the Company  entered  into a line of credit  agreement
     with Buddy  Young to  provide  borrowings  up to $2,000  per month  through
     August 31, 2001. Borrowings accrue interest at 8.0% per year and are due in
     full on September 30, 2001.






                                       21


<PAGE>



ITEM  8.  CHANGES  IN AND  DISAGREEMENTS  WITH  ACCOUNTANTS  ON  ACCOUNTING  AND
FINANCIAL DISCLOSURE

Following  the October 6, 2000  rescission  of the  Acquisition  Agreement  with
Soccer  Magic,  we  engaged  Farber & Hass,  LLP  ("Farber  & Hass")  as our new
principal accountants. That change was reported in a Form 8-K which was filed on
October 13, 2000. Farber & Hass replaced Grant Thornton,  LLP ("Grant Thornton")
as our  principal  accountants.  Grant  Thornton  was Soccer  Magic's  principal
accounting  firm and had been engaged as our principal  accountants on March 20,
2000 as part of the Acquisition Agreement.  When Grant Thornton was appointed as
our principal accountants on March 20, 2000, it replaced Farber & Hass.

There were no  disagreements  with Grant  Thornton  on any matter of  accounting
principles or practices,  financial statement  disclosure,  or auditing scope or
procedure which, if not resolved to such firm's satisfaction,  would have caused
it to make  reference to the subject  matter of the  disagreement  in connection
with its report.

Prior to the filing of the October  13,  2000 report on Form 8-K,  Farber & Hass
had not been  consulted on any of the matters  requiring  disclosure  under Item
304(a)(2)  of  Regulation  S-B.  Farber & Hass had been  requested to review the
October 13, 2000 Form 8-K disclosure and was given the  opportunity to furnish a
letter  addressed to the Commission as required by Regulation S-B. Farber & Hass
informed us that was not going to provide such a letter.

Simultaneously,  we provided  Grant Thornton with a copy of the October 13, 2000
report on Form 8-K and requested that they furnish us with a letter addressed to
the  Commission  stating  whether they agree with this  disclosure  and, if not,
stating the  respects  in which they do not agree.  Grant  Thornton  informed us
verbally  that it  agreed  with the  disclosure.  Subsequently,  Grant  Thornton
provided us with a letter to the  Commission  and we filed an Amended  Report on
Form 8-K which was filed on October 19, 2000.

During  the  period of March 20,  2000  through  October  6, 2000 (the  "Interim
Period"), Grant Thornton neither revised any of our financial statements for the
past  two  years  nor  did  Grant  Thornton  modify  any  of the  reports  as to
uncertainty,  audit scope,  or  accounting  principles.  Also during the Interim
Period, Grant Thornton did not issue any audited reports.

                                       22


<PAGE>



PART III

ITEM 9. DIRECTORS, EXECUTIVE OFFICERS, PROMOTERS AND CONTROL PERSONS, COMPLIANCE
WITH SECTION 16(a) OF THE EXCHANGE ACT.

Directors, Executive Officers, Promoters and Control Persons

The following table sets forth the current  Executive  Officers and Directors of
the Company:

NAME                            AGE                            POSITION
-------------------             ---                   --------------------------

Buddy Young                     65                    President, Chief Financial
                                                      Officer, and Director

L. Stephen Albright             48                    Secretary and Director

Dennis Spiegelman               53                    Director


BUDDY YOUNG served as President,  Chief Financial Officer, and a Director of the
Company from March 31, 1998 through March 20, 2000. Following the closing of the
Acquisition  Agreement  on March  20,  2000,  Mr.  Young  resigned  all of these
positions. Upon the October 6, 2000 rescission of the Acquisition Agreement, Mr.
Young became the President, Chief Financial Officer and a Director and continues
to hold those positions. Since August 1997, Mr. Young has also been engaged in a
privately owned merger and acquisition business doing business under the name of
Advantage Mergers and  Acquisitions.  During Mr. Young's career he has served in
various executive capacities in the entertainment industry. From 1992 until July
1996,  Mr.  Young  served as  President  and  Chief  Executive  Officer  of Bexy
Communications, Inc. ("Bexy"), a publicly held company whose stock traded on the
OTC Bulletin  Board.  Bexy's core  business was the  production,  financing  and
distribution of television programming. During his tenure at Bexy, Bexy produced
and distributed a number of television  programs  including a two-hour  special,
"Heartstoppers . . . Horror at the Movies," hosted by George Hamilton,  and a 26
episode  half-hour  television  series  entitled,  "Feelin'  Great,"  hosted  by
Dynasty's  John  James.  From June  1983  until  December  1991,  Mr.  Young was
President,  Chief Executive Officer and a Director of Color Systems  Technology,
Inc., a publicly held company whose stock traded on the American Stock Exchange.
Color  Systems'  major  line of  business  is the use of its  patented  computer
process for the conversion of black and white motion pictures to color. Prior to
joining  Color  Systems,  Mr. Young served from 1965 to 1975 as Director of West
Coast  Advertising  and Publicity for United Artists  Corporation,  from 1975 to
1976 as Director of Worldwide  Advertising  and Publicity for Columbia  Pictures
Corp.,  from  1976 to  1979  as Vice  President  of  Worldwide  Advertising  and
Publicity for MCA/Universal Pictures, Inc., and from 1981 to 1982 as a principal
in the motion picture  consulting firm of Powell & Young, which represented some
of the industry's  leading film makers. For the past twenty-five years Mr. Young
has been an active member of The Academy of Motion Picture Arts and Sciences and
has served on a number of industry-wide committees.

                                       23


<PAGE>



L. STEPHEN  ALBRIGHT  served as the Secretary and a Director of the Company from
September  15,  1998  through  March 20,  2000.  Following  the  closing  of the
Acquisition  Agreement on March 20,  2000,  Mr.  Albright  resigned all of these
positions. Upon the October 6, 2000 rescission of the Acquisition Agreement, Mr.
Albright  became  the  Secretary  and a  Director  and  continues  to hold those
positions.   Mr.  Albright  received  his   undergraduate   degree  in  Business
Administration and Marketing, from West Virginia University in 1975. Following a
career in sales,  Mr. Albright  entered  Whittier College School of Law in 1980.
Mr.  Albright was admitted to practice law in the State of  California  in 1983,
West Virginia in 1984 and Nebraska in 1985.  Mr.  Albright  spent  approximately
half of his legal career in private practice where he has been primarily engaged
in transactional work, business litigation, and providing general legal business
advice to clients.  From November,  1987 through June,  1994,  Mr.  Albright was
in-house counsel and later Vice President,  General Counsel and Secretary to CST
Entertainment Imaging, Inc., a publicly-held company which was formerly known as
Color Systems Technology,  Inc. While with CST, Mr. Albright was responsible for
all aspects of the company's  annual  shareholder's  meetings;  preparation  and
filing of the  company's  proxy  materials,  annual  reports on Form  10-K,  and
quarterly  reports on Form 10-Q; and drafting and negotiating  lease agreements,
distribution and licensing agreements and debt and equity funding  arrangements.
Upon  returning to private  practice in 1994, Mr.  Albright  continued to assist
business   clients   in   various    transactions   and   became   involved   in
employee-employer  matters.  In the past few years,  Mr.  Albright also became a
successful trial attorney, having won both of his two Los Angeles Superior Court
trials.

DENNIS  SPIEGELMAN  served as a Director of the Company since September 15, 1998
through March 20, 2000.  Following the closing of the  Acquisition  Agreement on
March 20, 2000, Mr. Spiegelman resigned all of these positions. Upon the October
6,  2000  rescission  of the  Acquisition  Agreement,  Mr.  Spiegelman  became a
Director and continues to hold this position.  Mr.  Spiegelman is an experienced
sales and marketing  executive with a successful track record in many aspects of
the  entertainment  industry.  He is currently Senior Vice President,  Sales and
Marketing at Axium  Entertainment,  a company  specializing in providing payroll
services to the entertainment industry.  Prior to joining Axium, he held similar
positions with AP Services,  Inc., and IDC  Entertainment  Services.  During his
career of more than 25 years,  Mr.  Spiegelman  has held  various  other  senior
positions,  including  Director of  Operations  at Heritage  Entertainment,  and
President and Director of All American Group, Inc. While at these companies, Mr.
Spiegelman  was  mainly  responsible  for the sale of  feature  films to foreign
theatrical,  video,  and television  markets.  In addition,  Mr.  Spiegelman has
served  as  Executive  Producer  of  the  theatrical  motion  picture  entitled,
"Nobody's  Perfect," and is a past president of Financial,  Administrative,  and
Management Executives in Entertainment,  a 50-year-old  networking  organization
for entertainment industry executives.

Officers of the Company  are elected by the Board of  Directors  and hold office
until their successors are chosen and qualified, until their death or until they
resign or have been removed from office.  All  corporate  officers  serve at the
discretion of the Board of Directors.  There are no family relationships between
any  Director or  Executive  Officer of the  Company  and any other  Director or
Executive Officer of the Company. Directors of the Company hold office until the
next annual stockholders meeting,  until successors are elected and qualified or
until their earlier resignation or removal.

                                       24


<PAGE>



SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

Section 16(a) of the Securities  Exchange Act of 1934 requires our directors and
executive officers,  and persons who beneficially own more than ten percent of a
registered class of our equity securities (referred to as "reporting  persons"),
to file with the Securities and Exchange Commission initial reports of ownership
and reports of changes in  ownership of common  stock and other  Sporting  Magic
equity securities.  Reporting persons are required by Commission  regulations to
furnish us with copies of all Section 16(a) forms they file.  To our  knowledge,
based  solely on a review of the copies of  reports  and  amendments  thereto on
Forms 3, 4 and 5 furnished to us by reporting  persons during,  and with respect
to,  our  fiscal  year  ended  October  31,  2000,  and on a review  of  written
representations from reporting persons that no other reports were required to be
filed for that fiscal year, all Section 16(a) filing requirements  applicable to
our directors, executive officers and greater than ten percent beneficial owners
during such period were  satisfied in a timely manner.  However,  as a result of
the rescission of the Acquisition  Agreement  (discussed  above), we reverted to
our original  fiscal year end of August 31, 2000.  Neither Buddy Young,  Stephen
Albright nor Dennis  Spiegelman had filed a Form 5 in accordance with the August
31 year end. It was not until October 6, 2000, the date of rescission, that they
once again became officers and directors of Sporting Magic.  Further, it was not
until  October 19,  2000,  that we filed a Form 8-K changing our fiscal year end
back to August 31. All Form 5's for Messrs.  Young, Albright and Spiegelman were
filed on November 3, 2000.

ITEM 10.  EXECUTIVE COMPENSATION

As a result of our  current  limited  available  cash,  no officer  or  director
received  compensation  during the fiscal year ended August 31,  2000.  Sporting
Magic  intends to pay salaries  when cash flow  permits.  No officer of director
received  stock options or other  non-cash  compensation  during the fiscal year
ended August 31, 2000. Sporting Magic currently has no employment agreement with
any officer of the company.

ITEM 11. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

The following  table sets forth certain  information  concerning  the beneficial
ownership of the  Company's  outstanding  classes of as of November 30, 2000, by
each person known by the Company to own beneficially more than 5% of each class,
by each of the Company's  Directors and Named Executive  Officers (as defined in
Part I, Item 6) and by all Directors and Executive  Officers of the Company as a
group. Unless otherwise indicated below, to the Company's knowledge, all persons
listed below have sole voting and investment  power with respect to their shares
of common stock except to the extent that  authority is shared by spouses  under
applicable law.

                                       25


<PAGE>



                                         NUMBER OF
NAME AND ADDRESS                         COMMON SHARES(2)             PERCENTAGE
OF BENEFICIAL OWNER(1)                   BENEFICIALLY OWNED           OWNED
----------------------                   ------------------           ----------

Buddy Young                              2,800,647                    41.18%

L. Stephen Albright                         10,000                     0.14%

Dennis Spiegelman                           10,000                     0.14%

All officers and
directors as a group (3 persons)         2,820,647                    41.48%
-----------------------
(1)  Unless  otherwise  indicated,  the  address  of each  stockholder  is 17337
     Ventura Blvd., #224, Encino, CA 91316.
(2)  All shares are held  directly.  No options,  warrants or other stock rights
     have been issued to the officers or directors.

ITEM 12.  CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS.

On August 18, 1998, when we were known as Advanced Knowledge,  we entered into a
lending arrangement with Buddy Young,  pursuant to which Mr. Young could, at his
discretion,  advance up to $300,000 to the company for  operating  expenses  and
production of training  videos.  At the time,  the Company  agreed to repay such
funds,  together with interest  thereon  accruing at a rate of 8% per annum,  in
accordance with the terms of a secured promissory note (the "Note"). Obligations
under the Note are  collateralized  under a related Security Agreement by all of
the  Company's  right,  title and interest in and to its video  productions  and
projects,  regardless  of  their  stage of  production,  including  all  related
contracts, licenses, and accounts receivable. On March 24, 1999, the term of the
Note was extended from December 31, 1999 to December 31, 2001. On that date, the
Company is to pay Mr. Young any unpaid  principal  and accrued  interest.  As of
August 31, 1999,  the total  amounts of principal and interest owed to Mr. Young
under the Note and Security Agreement were $127,962 and $9,682, respectively.

As indicated above, on March 20, 2000,  following the Soccer Magic  acquisition,
the  Company  sold all of the assets and  liabilities  related to its  workforce
training video  business to Becor.  These are the same assets which were pledged
to Mr. Young as security for the Note. Becor is a corporation  controlled by Mr.
Young,  who is a  significant  shareholder  and, at the time of the sale,  was a
director and executive officer of the Company.  The sale was made pursuant to an
Asset Sale Agreement dated as of March 16, 2000, which was unanimously  approved
by the disinterested  directors of the Company.  The assets transferred included
all rights to the "Advanced Knowledge" name; the advancedknowledge.com web site;
four workforce training videos; and all cash,  accounts  receivable,  inventory,
equipment,  personal  property,  and rights under  production  and  distribution
agreements held by the Company as of March 20, 2000. In exchange for the assets,
Becor assumed, and both Becor and Mr. Young agreed to indemnify the Company with
respect to, all of the  liabilities  incurred or accrued by the Company prior to
March 20, 2000.  According to the  unaudited  balance sheet of the Company as of
March 20,

                                       26


<PAGE>



2000, the Company had total assets of $117,848 and total liabilities of $300,983
at that  date.  The total  liabilities  as of such date  included  approximately
$204,995 of principal and interest owed to Mr. Young under the Note.

ITEM 13.  EXHIBITS AND REPORTS ON FORM 8-K

(a) EXHIBITS.
The following documents are included or incorporated by reference as exhibits to
this report:

  EXHIBIT
    NO.                             DOCUMENT DESCRIPTION
----------     -----------------------------------------------------------------

(2)            PLAN OF PURCHASE, SALE, REORGANIZATION,
               ARRANGEMENT, LIQUIDATION OR SUCCESSION

      2.1      Agreement and Plan of Merger and Reorganization between DMAR and
               AKIP, dated as of June 10, 1998(1)

(3)            ARTICLES OF INCORPORATION AND BY-LAWS
     3.1       Certificate of Incorporation(1)
     3.2       Certificate of Amendment dated March 11, 1987 (2)
     3.3       Certificate of Amendment dated September 18, 1990 (2)
     3.4       Certificate of Amendment dated August 5, 1998(1)
     3.5       Certificate of Merger of AKIP into DMAR(1)
     3.6       By-laws(1)
     3.7       Certificate of Amendment dated June 2, 2000

(4)            INSTRUMENTS DEFINING THE RIGHTS OF SECURITY HOLDERS
     4.1       Facsimile of specimen common stock certificate (2)

(10)           MATERIAL CONTRACTS
     10.1      Production Agreement, dated January 5, 1998, between AKIP and The
               Hathaway Group(1)
     10.2      Distribution Agreement, dated February 1, 1998, between AKIP and
               AIMS Multimedia, dated February 1, 1998(1)
     10.3      Secured Promissory Note, dated August 18, 1998, made by Advanced
               Knowledge in favor of Buddy Young(3)

     10.4      Security Agreement, dated August 18, 1998, between Advanced
               Knowledge and Buddy Young(3)
     10.5      Extension of the Note, dated March 24, 1999, between Advanced
               Knowledge and Buddy Young(3)

(27)           FINANCIAL DATA SCHEDULE
     27.1      Financial Data Schedule

--------------


                                       27


<PAGE>



(1)  Previously filed as an exhibit to our registration  statement on Form 10-SB
     (the "Registration Statement"), which was filed on January 7, 1999.
(2)  Previously filed as an exhibit to our annual report on Form 10-K, which was
     filed on October 21, 1999.
(3)  Previously  filed as an  exhibit  to  Amendment  No. 2 to the  Registration
     Statement, which was filed on April 14, 1999.

(b) REPORTS ON FORM 8-K

Sporting  Magic  filed five (5) reports on Form 8-K during the fiscal year ended
August 31,  2000.  While our name was Advanced  Knowledge,  we filed a report on
Form 8-K on April 4, 2000 and an  amended  report on Form 8-K/A on June 5, 2000.
In addition,  after we changed our name to Sporting  Magic, we filed a report on
Form 8-K on July 7, 2000,  another report on Form 8-K on October 13, 2000 and an
amended  report on Form 8-K/A on October 19, 2000  amending the October 13, 2000
Form 8-K. All of these reports are incorporated herein by this reference.

APRIL 4, 2000 FORM 8-K. This report disclosed the impact and effect of the close
of March 20, 2000  Acquisition  Agreement  between Soccer Magic and the company.
Items reported  included,  "Changes In Control Of  Registrant",  "Acquisition or
Disposition of Assets",  "Change in  Registrant's  Certifying  Accountants"  and
"Change  in  Fiscal  Year,"  all of which  were the  result  of the  Acquisition
Agreement.

JUNE 5, 2000 FORM 8-K. This amended report disclosed the consolidated  financial
statements of Soccer Magic and the company following the March 20, 2000 close of
the Acquisition Agreement.

JULY 7, 2000 FORM 8-K.  This  report  disclosed  the waiver of the June 30, 2000
"Private Placement Deadline" contained in the Acquisition Agreement to September
29, 2000.  The "Private  Placement  Deadline"  was the agreed upon date by which
Soccer Magic would raise $2.7 million in capital.

OCTOBER 13, 2000 FORM 8-K. This report disclosed that the Acquisition  Agreement
was  terminated  on  October  6,  2000 and the  change  in  ownership,  control,
disposition  of assets and change in certifying  accountants  that resulted from
that rescission.

OCTOBER 19, 2000 FORM 8-K.  This report is an  amendment to the October 13, 2000
Form 8-K. This form  disclosed  the change of the company's  fiscal year end and
included a letter to the Commission from the company's former accountants, Grant
Thornton,  LLP,  confirming  that they did not disagree  with the content of the
report on Form 8-K.

                                       28


<PAGE>



                                   SIGNATURES

     In accordance  with Section 13 or 15(d) of the Exchange Act, the registrant
caused this report to be signed on its behalf by the undersigned, thereunto duly
authorized.

Date: November 20, 2000                ADVANCED KNOWLEDGE, INC.
      -----------------
                                 By:   /S/ BUDDY YOUNG
                                       ---------------
                                       Buddy Young,
                                       President, Chief Executive Officer and
                                       Chief Financial Officer


     In  accordance  with the Exchange Act, this report has been signed below by
the following  persons on behalf of the  registrant and in the capacities and on
the date indicated.

Date: November 20, 2000                /S/ BUDDY YOUNG
                                       ---------------
                                       Buddy Young,
                                       President, Chief Executive Officer, Chief
                                       Financial Officer and Director (Principal
                                       Executive, Financial and Accounting
                                       Officer)

Date: November 20, 2000                /S/ L. STEPHEN ALBRIGHT
                                       -----------------------
                                       L. Stephen Albright,
                                       Secretary and Director

Date: November 20, 2000                /S/ DENNIS SPIEGELMAN
                                       ---------------------
                                       Dennis Spiegelman,
                                       Director




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