ADVANCED KNOWLEDGE INC
PRE 14A, 2000-04-25
PERSONAL SERVICES
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                            SCHEDULE 14A INFORMATION
Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934
                                (Amendment No. )

Filed by the Registrant [X]
Filed by a Party other than the Registrant [ ]
Check the appropriate box:
[X]   Preliminary Proxy Statement
[ ]   Confidential, for Use of the Commission Only (as permitted by Rule
      14a-6(e)(2))
[ ]   Definitive Proxy Statement
[ ]   Definitive Additional Materials
[ ]   Soliciting Material Pursuant to ss.240.14a-11(c) or ss.240.14a-12

                             ADVANCED KNOWLEDGE,INC.
- --------------------------------------------------------------------------------
               (Name of Registrant as Specified in Its Charter)

- --------------------------------------------------------------------------------
       (Name of Person(s) Filing Proxy Statement if other than Registrant)

Payment of Filing Fee (Check the appropriate box):
[X]     No fee required.
[ ]     Fee  computed on table below per Exchange  Act Rules  14a-6(i)(1)  and
        0-11.
        1)     Title of each class of securities to which transaction applies:
               _________________________________________________________________

        2)     Aggregate number of securities to which transaction applies:
               _________________________________________________________________

        3)     Per unit price or other underlying value of transaction  computed
               pursuant to Exchange Act Rule 0-11 (set forth the amount on which
               the filing fee is calculated and state how it was determined):
               _________________________________________________________________

        4)     Proposed maximum aggregate value of transaction:
               _________________________________________________________________

        5)     Total fee paid:
               _________________________________________________________________


[ ]     Fee paid previously with preliminary materials.
[ ]     Check box if any part of the fee is offset as provided by Exchange Act
        Rule 0-11(a)(2) and identify the filing for which the offsetting fee was
        paid previously.  Identify the previous filing by registration statement
        number, or the Form or Schedule and the date of its filing.

        1)     Amount Previously Paid:  ________________________________________

        2)     Form, Schedule or Registration Statement No.:  __________________

        3)     Filing Party:  __________________________________________________

        4)     Date Filed:  ____________________________________________________


<PAGE>

                            ADVANCED KNOWLEDGE, INC.

          NOTICE AND PROXY STATEMENT FOR ACTION TO BE TAKEN BY WRITTEN
                  CONSENT IN LIEU OF A MEETING OF STOCKHOLDERS

To the stockholders of Advanced Knowledge, Inc.:

     Attached  hereto is a Proxy Statement which solicits the written consent of
the  stockholders  of Advanced  Knowledge,  Inc.,  a Delaware  corporation  (the
"Company"),  to authorize and approve an amendment to the Company's  Certificate
of  Incorporation  to change the name of the Company to Sporting Magic Inc. (the
"Name Change").

     The Name Change  proposal  (the  "Proposal")  is described in detail in the
Proxy  Statement  attached  to  this  notice  and  incorporated  herein  by this
reference.

     Given the recent  acquisition  by the  Company  of all the common  stock of
Soccer Magic Inc., an Ontario corporation ("Soccer Magic"),  which is engaged in
the design,  construction,  ownership and operation of indoor soccer facilities,
and the Company's decision to focus exclusively on the business of Soccer Magic,
the Board of Directors  has  determined  that the proposed Name Change is in the
best  interests  of the  Company's  stockholders.  The  Board of  Directors  has
unanimously  approved the proposed Name Change and recommends that  stockholders
approve the  Proposal.  The Board of Directors  believes  that it is in the best
interests of the Company and its stockholders to solicit such approval as of the
earliest  possible  date. In order to accomplish  this  objective,  the Board of
Directors is hereby  soliciting the approval of the Proposal by  stockholders by
written consent, in lieu of a meeting of stockholders.

                                             By Order of the Board of  Directors


                                             Brian B. Rattenbury, C.A.
                                             Chief Financial Officer

Encino, California
May 8, 2000

     IN ORDER TO ENSURE YOUR REPRESENTATION IN THE ACTION TO BE TAKEN BY WRITTEN
CONSENT,  YOU ARE  REQUESTED  TO SIGN  AND  DATE THE  ENCLOSED  CONSENT  CARD AS
PROMPTLY AS POSSIBLE AND RETURN IT IN THE ENCLOSED ENVELOPE.




<PAGE>




                            ADVANCED KNOWLEDGE, INC.
                         17337 VENTURA BLVD., SUITE 224
                            ENCINO, CALIFORNIA 91316

                                 PROXY STATEMENT
                                       for
                      STOCKHOLDER ACTION BY WRITTEN CONSENT

To our stockholders:

     The Board of Directors  of Advanced  Knowledge,  Inc.  (the  "Company")  is
furnishing  this Proxy  Statement  to you to solicit your  approval,  by written
consent,  of an amendment to the Company's  Certificate  of  Incorporation  that
would change the name of the Company to Sporting Magic Inc. (the "Name Change").

     We are  mailing  this  Proxy  Statement  to you on or  about  May 8,  2000,
together with the accompanying Consent Card.

     The  procedure  for  indicating  approval of the Name Change  proposal (the
"Proposal") is described in detail in this Proxy Statement.

                               GENERAL INFORMATION

VOTING SHARES AND VOTING RIGHTS

     Stockholders of record at the close of business on May 1, 2000 (the "Record
Date") are entitled to approve the  Proposal.  There were  16,000,000  shares of
Common Stock of the Company issued and  outstanding on that date.  Each share of
the Common Stock is entitled to one vote.  The Proposal  must be approved by the
holders  of a majority  of the  outstanding  shares of the  Common  Stock of the
Company.

     The  beneficial   ownership  of  the  Company's  Common  Stock  by  certain
beneficial  owners  and by  each of the  Company's  directors,  named  executive
officers, and the executive officers and directors as a group is set forth below
under "Security Ownership of Certain Beneficial Owners and Management."

     Under the  Company's  Bylaws and pursuant to  applicable  Delaware law, any
action which may be taken at any annual or special  meeting of the  stockholders
of the Company may be taken without a meeting,  without prior notice and without
a vote, if a consent in writing, setting forth the action so taken, is signed by
the holders of  outstanding  stock  having not less than the  minimum  number of
votes that would be  necessary  to authorize or take such action at a meeting at
which all shares  entitled to vote thereon  were  present and voted.  The matter
being  considered by the  stockholders  is being submitted for action by written
consent,  rather  than by votes  cast at a  meeting.  The  text of the  proposed
amendment to the  Company's  Certificate  of  Incorporation  effecting  the Name
Change  is set  forth in full  under  "The  Proposal  -- The Name  Change."  The
Proposal  will be deemed to have been  approved  upon  receipt by the Company of
Consent Cards which have not previously been revoked  representing  the approval
of a majority of the shares of Common Stock issued and outstanding on the Record
Date,  provided  that such approval is received on or prior to May 22, 2000 (the
"Termination  Date").  If, however,  sufficient  written  consents have not been
received by the Termination  Date, the Company  reserves the right to extend the
solicitation  of written  consents made hereby except that,  under Delaware law,
such solicitation may not be extended beyond the date 60 days after the earliest
dated  consent  received by the  Company.  Any  election to extend this  consent
solicitation will be made by the Company by news release or other similar public
announcement.  The date on which the  Proposal is deemed  approved  hereunder is
referred to as the "Effective Date."


<PAGE>


     Stockholders are requested to indicate approval of the Proposal by checking
the appropriate box on the enclosed Consent Card and executing the Consent Card.
FAILURE TO CHECK ANY OF THE BOXES  WILL,  IF THE CONSENT  CARD HAS BEEN  SIGNED,
CONSTITUTE APPROVAL OF THE PROPOSAL. Consent Cards that reflect abstentions will
be treated as voted for purposes of determining the approval of the Proposal and
will have the same effect as a vote  against the  Proposal;  Consent  Cards that
reflect  "broker   non-votes"  will  be  treated  as  unvoted  for  purposes  of
determining  approval  and will  have  the same  effect  as a vote  against  the
Proposal.

     Execution  of  the  Consent  Card  will  constitute  your  approval,  as  a
stockholder of the Company, of the Proposal,  and if sufficient written consents
are  received,  the  Proposal  will be  deemed  to  have  been  approved  by the
stockholders  of the  Company.  No  appraisal  or  dissenters  rights  apply  to
stockholders  who do not  approve the  Proposal.  If less than a majority of the
outstanding  shares of Common Stock  approve the  Proposal,  the Company  cannot
proceed with the Name Change.

     The Company will pay the entire cost of the preparation and mailing of this
Proxy Statement and all other costs of this  solicitation.  After the mailing of
this Proxy Statement,  the Company's  officers,  directors and regular employees
may solicit  the return of Consent  Cards in person and by mail,  telephone  and
facsimile.  Officers, directors and employees who assist in such activities will
not receive additional compensation for doing so.

DELIVERY OF WRITTEN CONSENTS

     The Board of Directors  requests that each  stockholder  execute,  date and
mail or deliver the Consent Card to Company at the following  address:  Advanced
Knowledge,  Inc., 17337 Ventura Blvd.,  Suite 224, Encino,  California 91316. An
addressed  envelope is provided for your  convenience  in returning  the Consent
Card. THE CONSENT CARD SHOULD BE RETURNED AS SOON AS POSSIBLE AND, IN ANY EVENT,
FOR RECEIPT NOT LATER THAN MAY 22, 2000.

REVOCATION OF WRITTEN CONSENTS

     Any Consent Card executed and delivered by a stockholder  may be revoked by
delivering  written notice of such revocation prior to the Effective Date to the
Company to the address shown above for delivery of Consent  Cards.  See "General
Information -- Delivery of Written  Consents."  Consent Cards may not be revoked
after the Effective Date.

NOTICE OF EFFECTIVENESS OF PROPOSAL

     If the Proposal is approved by stockholders, the Company will promptly give
notice  thereof to all  stockholders  who have not  consented  in writing to the
extent required by Section 228(d) of the Delaware General Corporation Law.

                                  THE PROPOSAL

THE PROPOSED NAME CHANGE

     The Company recently acquired all of the common stock of Soccer Magic Inc.,
a  privately  owned  Ontario  corporation  ("Soccer  Magic"),  which is engaged,
through  its  two  wholly  owned  subsidiaries,  in  the  design,  construction,
ownership  and operation of indoor soccer  facilities.  Thereafter,  the Company
completed  the  transfer  of all of the assets and  liabilities  relating to its
former business of producing and distributing  workforce training videos.  Going
forward, the Company plans to focus exclusively on the business of Soccer Magic.
The Board of Directors  believes that the corporate name  "Sporting  Magic Inc."
appropriately identifies the new business focus of the Company.

                                        2

<PAGE>

     Additionally,  pursuant  to the terms of the  Company's  sale of assets and
liabilities to Becor Internet  Inc., the Company is  contractually  obligated to
change its name and cease use of the name Advanced  Knowledge,  as such name was
sold  along with the other  former  assets and  liabilities.  Therefore,  if the
stockholders  do not approve the Proposal,  the Company will submit another name
change proposal to stockholders  immediately  after the Termination Date until a
new name that is acceptable to stockholders is approved.

THE NAME CHANGE AMENDMENT

     The Board of Directors has approved the  amendment,  subject to shareholder
approval,  of the Certificate of Incorporation of the Company to effect a change
of the Company's  corporate name to Sporting Magic Inc. The complete text of the
amendment to the  Certificate of  Incorporation  (the  "Amendment") is set forth
below;  however,  such text,  including  the new  corporate  name, is subject to
change as may be required by the Delaware Secretary of State.

     Assuming   approval  of  the  Proposal  by  the   requisite   vote  of  the
stockholders,  the Amendment will be filed with the Delaware  Secretary of State
as promptly as practicable and the Name Change will become effective on the date
of such filing.  If the Name Change is approved,  Article FIRST of the Company's
Certificate of Incorporation will be amended to read in full as follows:

           FIRST. The name of this corporation is Sporting Magic Inc.

REQUIRED VOTE

     The affirmative vote of the holders of a majority of the outstanding shares
of Common Stock of the Company is required to approve the Proposal.

RECOMMENDATION OF THE BOARD OF DIRECTORS

     The Board of Directors unanimously recommends that the stockholders vote to
approve the Name Change. The Board of Directors believes that the Name Change is
in the best interests of the Company and its stockholders.

                          SECURITY OWNERSHIP OF CERTAIN
                        BENEFICIAL OWNERS AND MANAGEMENT

     The following table sets forth information as of April 18, 2000,  regarding
beneficial ownership of the Common Stock of the Company by (i) each person known
by the  Company to be the  beneficial  owner of more than 5% of the  outstanding
shares of the Company's Common Stock,  (ii) each director of the Company,  (iii)
the Chief Executive Officer and other executive officers of the Company and (iv)
the  Company's  executive  officers and directors as a group.  Unless  otherwise
indicated,  the address of each stockholder listed in the table is 17337 Ventura
Boulevard, Suite 224, Encino, California 91316.

                                                                      PERCENTAGE
NAME AND ADDRESS                      NUMBER OF SHARES           OWNERSHIP
- --------------------------------------------------------------------------------
Buddy and Rebecca Young(1)              1,976,147                  12.35%

N.R. Holdings Limited                   1,387,500                   8.67%
10 Regis Drive
Toronto, Ontario M2N 3J5

Manny M. Gross(2)                       2,852,084                  17.83%

Myron Grunberg(3)                       2,112,084                  13.20%


                                        3

<PAGE>

Brian B. Rattenbury, C.A.(4)            1,387,500(5)                8.67%

All officers and directors
as a group (3 persons)                  6,351,668                  39.70%
- -----------------------
(1)  Held as co-trustees for the Young Family Trust.
(2)  Director and Chief Executive Officer of the Company.
(3)  Director and President of the Company.
(4)  Director and Chief Financial Officer of the Company.
(5)  Beneficially owned indirectly through N.R. Holdings Limited.



        THE BOARD OF DIRECTORS OF THE COMPANY UNANIMOUSLY RECOMMENDS THAT
                   THE STOCKHOLDERS VOTE FOR THE NAME CHANGE.

     ALL  STOCKHOLDERS  ARE URGED TO COMPLETE,  SIGN AND RETURN THE ACCOMPANYING
CONSENT CARD IN THE ENCLOSED ENVELOPE.

                                              By Order of the Board of Directors


                                              Brian B. Rattenbury, C.A.
                                              Chief Financial Officer

Encino, California
May 8, 2000

                                        4

<PAGE>


                                   APPENDIX A


                            ADVANCED KNOWLEDGE, INC.

                                  CONSENT CARD

               THIS CONSENT IS SOLICITED BY THE BOARD OF DIRECTORS

     The  undersigned  stockholder of Advanced  Knowledge,  Inc. (the "Company")
hereby acknowledges receipt of the proxy statement and notice of name change and
votes as indicated below:

    Approval of an amendment to the Company's Certificate of Incorporation to
                change the Company's name to Sporting Magic Inc.
                -                     -                         -
              /_/  FOR              /_/  AGAINST              /_/  ABSTAIN

     THE  SHARES  REPRESENTED  BY THIS  CONSENT  CARD  WILL BE VOTED AS YOU HAVE
INDICATED ABOVE. IF NO INDICATION HAS BEEN MADE, THE SHARES  REPRESENTED BY THIS
CONSENT  CARD WILL BE VOTED IN FAVOR OF THE NAME  CHANGE.  THIS  CONSENT CARD IS
REVOCABLE AT ANY TIME BEFORE IT IS EXERCISED.

     PLEASE MARK,  SIGN,  DATE AND RETURN THIS CONSENT CARD  PROMPTLY  USING THE
ENCLOSED ENVELOPE.

                    Dated: _______________________________________________, 2000

                    ------------------------------------------------------------

                    ------------------------------------------------------------
                    Sign exactly as your name appears on your certificate.  When
                    signing as an attorney, executor, administrator,  trustee or
                    guardian,  please give full title. If more than one trustee,
                    all  should  sign.  All  joint  owners  should  sign.  If  a
                    corporation,  sign in full  corporation name by president or
                    other  authorized  officer.   If  a  partnership,   sign  in
                    partnership name by authorized person.  Persons signing in a
                    fiduciary  capacity should indicate their full title in such
                    capacity.

                                        5


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