UNITED STATES SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 10-Q
(Mark One)
|X| QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
EXCHANGE ACT OF 1934
For the quarterly period ended March 31, 2000
OR
|_| TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
EXCHANGE ACT OF 1934
For the transition period from .................... to ....................
Commission file number 1-6813
Playboy Enterprises, Inc.
(Exact name of registrant as specified in its charter)
Delaware 36-4249478
(State or other jurisdiction of (I.R.S. Employer
incorporation or organization) Identification Number)
680 North Lake Shore Drive, Chicago, IL 60611
(Address of principal executive offices) (Zip Code)
(312) 751-8000
(Registrant's telephone number, including area code)
Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days.
Yes |X| No |_|
As of April 30, 2000, there were 4,859,102 shares of Class A Common Stock,
par value $0.01 per share, and 19,374,647 shares of Class B Common Stock, par
value $0.01 per share, outstanding.
<PAGE>
PLAYBOY ENTERPRISES, INC.
FORM 10-Q
TABLE OF CONTENTS
PART I
FINANCIAL INFORMATION
Page
----
Item 1. Financial Statements
Condensed Consolidated Statements of Operations and
Comprehensive Loss for the Quarters Ended March 31,
2000 and 1999 (Unaudited) 3
Condensed Consolidated Balance Sheets at March 31,
2000 (Unaudited) and December 31, 1999 4
Condensed Consolidated Statements of Cash Flows for the
Quarters Ended March 31, 2000 and 1999 (Unaudited) 5
Notes to Condensed Consolidated Financial Statements 6-8
Item 2. Management's Discussion and Analysis of Financial
Condition and Results of Operations 9-14
PART II
OTHER INFORMATION
Item 1. Legal Proceedings 15
Item 6. Exhibits and Reports on Form 8-K 15
2
<PAGE>
PLAYBOY ENTERPRISES, INC. AND SUBSIDIARIES
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
AND COMPREHENSIVE LOSS
for the Quarters Ended March 31 (Unaudited)
(In thousands, except per share amounts)
2000 1999
-------- --------
Net revenues $ 73,103 $ 73,384
-------- --------
Costs and expenses
Cost of sales (66,869) (63,308)
Selling and administrative expenses (12,291) (12,067)
Restructuring expenses (257) --
-------- --------
Total costs and expenses (79,417) (75,375)
-------- --------
Operating loss (6,314) (1,991)
-------- --------
Nonoperating income (expense)
Investment income 415 77
Interest expense (1,888) (941)
Gain on sale of investment -- 1,728
Equity in operations of Playboy TV International, LLC (603) --
Other, net (317) (207)
-------- --------
Total nonoperating income (expense) (2,393) 657
-------- --------
Loss before income taxes (8,707) (1,334)
Income tax benefit 2,472 292
-------- --------
Net loss (6,235) (1,042)
-------- --------
Other comprehensive income (loss) (net of tax)
Foreign currency translation adjustment 13 (58)
Unrealized gain on marketable securities 151 7
-------- --------
Total other comprehensive income (loss) 164 (51)
-------- --------
Comprehensive loss $ (6,071) $ (1,093)
======== ========
Basic and diluted weighted average number
of common shares outstanding 24,201 20,972
======== ========
Basic and diluted net loss per common share $ (0.26) $ (0.05)
======== ========
The accompanying Notes to Condensed Consolidated Financial Statements
are an integral part of these statements.
3
<PAGE>
PLAYBOY ENTERPRISES, INC. AND SUBSIDIARIES
CONDENSED CONSOLIDATED BALANCE SHEETS
(In thousands, except share data)
<TABLE>
<CAPTION>
(Unaudited)
March 31, Dec. 31,
2000 1999
--------- ---------
<S> <C> <C>
Assets
Cash and cash equivalents $ -- $ 23,528
Marketable securities 3,797 3,064
Receivables, net of allowance for doubtful accounts of
$6,101 and $5,738, respectively 34,268 40,670
Receivables from related parties, net of allowance for doubtful
accounts of $2,232 15,617 14,225
Inventories 24,582 23,831
Programming costs 50,128 52,546
Deferred subscription acquisition costs 13,024 13,579
Other current assets 15,464 17,367
--------- ---------
Total current assets 156,880 188,810
--------- ---------
Property and equipment, net 10,428 9,415
Receivables from related parties 62,500 62,500
Programming costs 5,985 3,100
Goodwill, net of amortization of $3,117 and $2,490, respectively 90,956 89,539
Trademarks, net of amortization of $12,490 and $11,819, respectively 48,380 48,387
Net deferred tax assets 8,207 5,390
Other noncurrent assets 21,196 22,261
--------- ---------
Total assets $ 404,532 $ 429,402
========= =========
Liabilities
Financing obligations $ 800 $ 15,000
Accounts payable 26,531 31,868
Accounts payable to related parties 3,177 2,690
Accrued salaries, wages and employee benefits 7,115 8,839
Deferred revenues 42,401 42,354
Deferred revenues from related parties 6,525 6,525
Other liabilities and accrued expenses 14,546 12,395
--------- ---------
Total current liabilities 101,095 119,671
Financing obligations 74,200 75,000
Deferred revenues from related parties 54,800 55,225
Other noncurrent liabilities 18,167 18,225
--------- ---------
Total liabilities 248,262 268,121
--------- ---------
Shareholders' Equity
Common stock, $0.01 par value
Class A voting - 7,500,000 shares authorized; 4,859,102 issued 49 49
Class B nonvoting - 30,000,000 shares authorized; 19,664,202
and 19,595,358 issued, respectively 197 196
Capital in excess of par value 121,145 120,337
Retained earnings 38,007 44,242
Unearned compensation restricted stock (3,462) (3,624)
Accumulated other comprehensive income 334 81
--------- ---------
Total shareholders' equity 156,270 161,281
--------- ---------
Total liabilities and shareholders' equity $ 404,532 $ 429,402
========= =========
</TABLE>
The accompanying Notes to Condensed Consolidated Financial Statements
are an integral part of these statements.
4
<PAGE>
PLAYBOY ENTERPRISES, INC. AND SUBSIDIARIES
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
for the Quarters Ended March 31 (Unaudited)
(In thousands)
<TABLE>
<CAPTION>
2000 1999
-------- ---------
<S> <C> <C>
Cash Flows From Operating Activities
Net loss $ (6,235) $ (1,042)
Adjustments to reconcile net loss to net cash
used for operating activities:
Depreciation of property and equipment 707 474
Amortization of intangible assets 1,912 652
Equity in operations of Playboy TV International, LLC 603 --
Gain on sale of investment -- (1,728)
Amortization of investments in entertainment programming 7,949 5,600
Investments in entertainment programming (8,416) (8,423)
Net change in operating assets and liabilities (2,586) 1,283
Other, net 224 (10)
-------- ---------
Net cash used for operating activities (5,842) (3,194)
-------- ---------
Cash Flows From Investing Activities
Acquisition of Spice Entertainment Companies, Inc. -- (45,707)
Acquisition of Rouze Media, Inc. (1,125) --
Sale of investment -- 4,500
Additions to property and equipment (1,581) (258)
Funding of equity interests in international ventures (106) (1,317)
Purchase of marketable securities (500) (1,006)
Other, net -- 3
-------- ---------
Net cash used for investing activities (3,312) (43,785)
-------- ---------
Cash Flows From Financing Activities
Repayment of short-term borrowings -- (29,750)
Proceeds from financing obligations -- 110,000
Repayment of financing obligations (15,000) --
Payment of debt assumed in acquisition of Spice Entertainment Companies, Inc. -- (10,471)
Deferred financing fees (292) (4,568)
Proceeds from employee stock benefit plans 918 272
-------- ---------
Net cash provided by (used for) financing activities (14,374) 65,483
-------- ---------
Net increase (decrease) in cash and cash equivalents (23,528) 18,504
Cash and cash equivalents at beginning of period 23,528 341
-------- ---------
Cash and cash equivalents at end of period $ -- $ 18,845
======== =========
</TABLE>
The accompanying Notes to Condensed Consolidated Financial Statements
are an integral part of these statements.
5
<PAGE>
PLAYBOY ENTERPRISES, INC. AND SUBSIDIARIES
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
(A) BASIS OF PREPARATION
The financial information included in these financial statements is unaudited,
but in the opinion of management, reflects all normal recurring adjustments
necessary for a fair presentation of the results for the interim periods. The
interim results of operations and cash flows are not necessarily indicative of
those results and cash flows for the entire year. These financial statements
should be read in conjunction with the financial statements and notes to the
financial statements contained in the Annual Report on Form 10-K for the fiscal
year ended December 31, 1999 (the "1999 Form 10-K") of Playboy Enterprises, Inc.
and its subsidiaries (the "Company"). Certain amounts reported for prior periods
have been reclassified to conform to the current year's presentation.
(B) RESTRUCTURING EXPENSES
In fiscal year 1999, the Company began a cost reduction effort that led to a
work force reduction of 49 employees, or approximately 6%, through company-wide
layoffs and attrition. As of March 31, 2000, a total of 26 employees had been
terminated (including eight in the current year quarter) representing total
restructuring charges of $1,348,000, of which $257,000 was recorded in the first
quarter of fiscal year 2000. A total of $996,000 related to the restructuring
had been paid as of March 31, 2000, resulting in a remaining liability of
$352,000. Additionally, 23 positions were eliminated through attrition. All
charges related to the restructuring have been recorded as of March 31, 2000.
(C) INCOME TAXES
The Company's net deferred tax asset increased to $11.1 million at March 31,
2000 as a result of a taxable loss for the current quarter, and consisted of
$2.9 million of current deferred tax assets and $8.2 million of noncurrent
deferred tax assets. At December 31, 1999, the Company was in a net deferred tax
asset position of $8.3 million that consisted of $2.9 million of current
deferred tax assets and $5.4 million of noncurrent deferred tax assets. As
reported in the Company's 1999 Form 10-K, the deferred tax assets include
principally the anticipated benefit of net operating loss carryforwards
("NOLs"). Realization of those assets is dependent upon the Company's ability to
generate taxable income in future years. The recognition of benefits in the
financial statements is based upon projections by management of future operating
income and the anticipated reversal of temporary differences that will result in
taxable income. Projections of future earnings were based on adjusted historical
earnings.
(D) COMPREHENSIVE INCOME (LOSS)
The following sets forth the components of other comprehensive income (loss),
and the related tax expense or benefit allocated to each item (in thousands):
(Unaudited)
Quarters Ended
March 31,
----------------
2000 1999
----- -----
Foreign currency translation adjustment (1) ........... $ 13 $ (58)
Unrealized gain on marketable securities (2) .......... $ 151 $ 7
(1) Net of related tax expense of $7 and a tax benefit of $31 for the quarters
ended March 31, 2000 and 1999, respectively.
(2) Net of related tax expense of $82 and $4 for the quarters ended March 31,
2000 and 1999, respectively.
(E) LOSS PER COMMON SHARE
During the quarter ended March 31, 2000, options to purchase approximately
2,125,000 shares of the Company's Class A and Class B common stock and
approximately 290,000 shares of Class B restricted stock awards outstanding were
not included in the computation of diluted earnings per common share as the
inclusion of these shares would have been antidilutive. As a result, the
weighted average number of basic and diluted common shares outstanding at March
31, 2000 were equivalent.
6
<PAGE>
(F) INVENTORIES
Inventories, which are stated at the lower of cost (average cost and specific
cost) or fair value, consisted of the following (in thousands):
(Unaudited)
March 31, Dec. 31,
2000 1999
-------- --------
Paper................................................ $ 7,342 $ 6,226
Editorial and other prepublication costs............. 6,513 6,432
Merchandise finished goods........................... 10,727 11,173
-------- --------
Total inventories................................. $ 24,582 $ 23,831
======== ========
(G) PROPERTY AND EQUIPMENT, NET
Property and equipment, net consisted of the following (in thousands):
(Unaudited)
March 31, Dec. 31,
2000 1999
-------- --------
Land ................................................. $ 292 $ 292
Buildings and improvements ........................... 8,501 8,467
Furniture and equipment .............................. 17,255 15,778
Leasehold improvements ............................... 8,940 8,681
-------- --------
Total property and equipment ......................... 34,988 33,218
Accumulated depreciation ............................. (24,560) (23,803)
-------- --------
Total property and equipment, net ................. $ 10,428 $ 9,415
======== ========
(H) ACQUISITION
On March 15, 1999, the Company completed its acquisition of Spice Entertainment
Companies, Inc. ("Spice"), a leading provider of adult television entertainment.
The final determination of the purchase price, including transaction costs and
Spice debt, is approximately $127 million, which resulted in goodwill recorded
of approximately $90 million.
(I) CONTINGENCIES
In February 1996, the Company filed suit challenging Section 505 of the
Telecommunications Act of 1996 (the "Telecommunications Act"), which, among
other things, regulates the cable transmission of adult programming, such as the
Company's domestic pay television programs. Enforcement of Section 505 of the
Telecommunications Act ("Section 505") commenced May 18, 1997. The Company's
full case on the merits was heard by the United States District Court in
Wilmington, Delaware (the "Delaware District Court") in March 1998. In December
1998, the Delaware District Court unanimously declared Section 505
unconstitutional. The defendants appealed this judgment and the United States
Supreme Court (the "Supreme Court") heard the appeal on November 30, 1999. The
adverse effect of Section 505 on the Company's financial performance can not be
rectified. The harm can only be minimized going forward through the transition
from analog to digital cable.
(J) PUBLIC EQUITY OFFERING
In January 2000, Playboy.com, Inc., a component of the Playboy Online Group,
filed a registration statement for a planned sale of a minority of its equity in
an Initial Public Offering ("IPO").
7
<PAGE>
(K) SEGMENT INFORMATION
The following tables represent financial information by reportable segment (in
thousands):
(Unaudited)
Quarters Ended
March 31,
----------------------
2000 1999
-------- --------
Net Revenues
Entertainment ........................................ $ 22,604 $ 20,443
Publishing ........................................... 32,092 33,299
Playboy Online ....................................... 5,810 2,242
Catalog .............................................. 10,795 15,739
Other Businesses ..................................... 1,802 1,661
-------- --------
Total ........................................... $ 73,103 $ 73,384
======== ========
Loss Before Income Taxes
Entertainment ........................................ $ 3,679 $ 4,389
Publishing ........................................... 1,615 1,840
Playboy Online ....................................... (5,713) (1,959)
Catalog .............................................. (400) (301)
Other Businesses ..................................... 218 (4)
Corporate Administration and Promotion ............... (5,456) (5,956)
Restructuring expenses ............................... (257) --
Investment income .................................... 415 77
Interest expense ..................................... (1,888) (941)
Gain on sale of investment ........................... -- 1,728
Equity in operations of Playboy TV International, LLC (603) --
Other, net ........................................... (317) (207)
-------- --------
Total ........................................... $ (8,707) $ (1,334)
======== ========
EBITDA (1)
Entertainment ........................................ $ 13,052 $ 10,310
Publishing ........................................... 1,752 1,992
Playboy Online ....................................... (5,456) (1,952)
Catalog .............................................. (357) (246)
Other Businesses ..................................... 265 38
Corporate Administration and Promotion ............... (4,446) (3,777)
Restructuring expenses ............................... (257) --
-------- --------
Total ........................................... $ 4,553 $ 6,365
======== ========
(Unaudited)
March 31, Dec. 31,
2000 1999
-------- --------
Identifiable Assets
Entertainment ........................................ $281,330 $281,167
Publishing ........................................... 45,088 51,273
Playboy Online ....................................... 6,440 4,924
Catalog .............................................. 11,914 13,599
Other Businesses ..................................... 6,867 7,082
Corporate Administration and Promotion (2) ........... 52,893 71,357
-------- --------
Total (2) ....................................... $404,532 $429,402
======== ========
(1) EBITDA represents earnings before income taxes, interest expense,
depreciation of property and equipment, amortization of intangible assets,
amortization of investments in entertainment programming, amortization of
deferred financing fees related to the Spice acquisition and equity in
operations of Playboy TV International, LLC ("PTVI"). EBITDA should not be
considered an alternative to any measure of performance or liquidity under
generally accepted accounting principles. Similarly, it should not be
inferred that EBITDA is more meaningful than any of those measures.
(2) The decrease in identifiable assets since December 31, 1999 is largely due
to the repayment of $15,000 of financing obligations in February 2000.
8
<PAGE>
MANAGEMENT'S DISCUSSION AND ANALYSIS
OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
RESULTS OF OPERATIONS
The Company's revenues for the quarter ended March 31, 2000 overall were
relatively flat at $73.1 million compared to the prior year quarter, as growth
in Playboy Online and Entertainment Group revenues offset lower Catalog and
Publishing Group revenues. The Playboy Online and Catalog Group variances
resulted in part from the consolidation of Playboy and Spice direct commerce
with e-commerce, resulting in their revenues being reported in the Playboy
Online Group effective October 1, 1999.
The Company reported a segment loss, or an operating loss before
restructuring expenses, of $6.1 million in the current year quarter compared to
an operating loss of $2.0 million in the prior year quarter, reflecting
primarily $3.7 million higher planned investments in the Playboy Online Group.
The current year quarter also included $0.2 million of restructuring expenses
related to severance costs from the Company's work force reduction program that
began in the prior year, resulting in an operating loss of $6.3 million.
The net loss for the current year quarter was $6.2 million, or $0.26 per
basic and diluted common share, compared to $1.0 million, or $0.05 per basic and
diluted common share, for the prior year quarter. The net loss for the current
year quarter included higher interest expense, primarily due to increased debt
resulting from the acquisition of Spice, and a $0.6 million charge related to
PTVI. Such charge reflects the Company's 19.9% equity in operations of PTVI, and
the elimination of unrealized profits of certain transactions between the
Company and PTVI. The net loss for the prior year quarter included a $1.7
million gain from the sale of the Company's equity in the Playboy Casino at
Hotel des Roses in Greece.
Beginning with the quarter ended March 31, 2000, certain brand-related
businesses have been combined and are now reported as the Other Businesses
Group. This group includes product marketing and casino gaming, which were
previously reported as separate groups, and certain Company-wide marketing
activities, consisting of Playboy Jazz Festival and Playmate promotions, that
had previously been reported in Corporate Administration and Promotion results.
Several of the Company's businesses can experience variations in quarterly
performance. As a result, the Company's performance in any quarterly period is
not necessarily reflective of full-year or longer-term trends. For example,
international TV revenues vary due to the timing of recognizing library license
fees related to PTVI. Playboy magazine newsstand revenues vary from issue to
issue, with revenues generally higher for holiday issues and any issues
including editorial or pictorial features that generate unusual public interest.
Advertising revenues also vary from quarter to quarter, depending on product
introductions by advertising customers, changes in advertising buying patterns
and economic conditions. In addition, e-commerce revenues are typically impacted
by the year-end holiday buying season and decreased traffic during the summer
months.
ENTERTAINMENT GROUP
The revenues and segment profitability of the Entertainment Group were as
follows for the periods indicated below (in millions):
Quarters Ended
March 31,
----------------------
2000 1999
-------- --------
Revenues
Domestic TV Networks ................................. $ 19.1 $ 16.8
International TV ..................................... 2.1 1.5
Worldwide Home Video ................................. 1.3 1.9
Movies and Other ..................................... 0.1 0.2
-------- --------
Total Revenues .................................... $ 22.6 $ 20.4
======== ========
Segment Profitability
Before Programming Expense ........................... $ 11.6 $ 10.0
Programming Expense .................................. (7.9) (5.6)
-------- --------
Total Segment Profitability ....................... $ 3.7 $ 4.4
======== ========
9
<PAGE>
For the quarter ended March 31, 2000, Entertainment Group revenues
increased $2.2 million, or 11%, compared to the prior year quarter primarily due
to the Spice acquisition effective March 15, 1999. Segment profitability
decreased $0.7 million, or 16%, reflecting higher programming expense.
The following discussion focuses on the profit contribution of each
business before programming expense.
Domestic TV Networks
For the current year quarter, revenues from domestic TV networks increased
$2.3 million, or 14%, and profit contribution increased $0.6 million. These
increases were a result of the Spice acquisition combined with higher Playboy TV
cable pay-per-view, largely digital, and off-network productions revenues.
Partially offsetting these increases were lower Playboy TV satellite
direct-to-home ("DTH") revenues, principally due to the effect of DirecTV's
acquisition of PrimeStar. The acquisition has resulted in a significant decline
in the number of PrimeStar subscribers as they transition primarily to DirecTV,
or other DTH or cable services.
The approximate number of households were as follows for the periods
indicated below (in millions):
March 31, Dec. 31, March 31,
2000 1999 1999
-------- ------- --------
Cable (1):
Playboy TV Analog Addressable...... 11.2 11.7 11.7
Playboy TV Digital................. 1.5 1.3 0.2
Spice Analog Addressable........... 13.7 13.6 13.5
Spice Digital...................... 2.9 2.8 0.6
DTH:
Playboy TV......................... 13.1 12.4 10.7
(1) Currently there is an overlap of cable analog addressable and digital
households due to some cable operators offering both analog and digital
platforms to the same households.
In February 1996, the Company filed suit challenging Section 505 of the
Telecommunications Act, which, among other things, regulates the cable
transmission of adult programming, such as the Company's domestic pay television
programs. Enforcement of Section 505 commenced May 18, 1997. The Company's full
case on the merits was heard by the Delaware District Court in March 1998. In
December 1998, the Delaware District Court unanimously declared Section 505
unconstitutional. The defendants appealed this judgment and the Supreme Court
heard the appeal on November 30, 1999. The adverse effect of Section 505 on the
Company's financial performance can not be rectified. The harm can only be
minimized going forward through the transition from analog to digital cable. See
Part II. Item 1. "Legal Proceedings."
International TV
For the current year quarter, profit contribution from the international
TV business increased $1.0 million on a $0.6 million, or 36%, increase in
revenues. These increases were primarily due to output license fees and
trademark royalties from PTVI, which now distributes the Company's TV
programming internationally, except in Canada.
Worldwide Home Video
For the current year quarter, revenues from the worldwide home video
business decreased $0.6 million, or 32%, while profit contribution decreased
$0.3 million.
Movies and Other
For the current year quarter, both revenues and profit contribution from
movies and other businesses remained relatively flat compared to the prior year
quarter.
The Entertainment Group's administrative expenses decreased $0.5 million
in the current year quarter primarily due to lower performance-related variable
compensation expense.
10
<PAGE>
Programming Expense
Programming amortization expense increased $2.3 million for the current
year quarter primarily as a result of higher domestic TV networks amortization
related to off-network productions, the Playboy TV network and the acquisition
of Spice, and, to a smaller extent, sales to PTVI.
PUBLISHING GROUP
The revenues and segment profitability of the Publishing Group were as
follows for the periods indicated below (in millions):
Quarters Ended
March 31,
----------------------
2000 1999
-------- --------
Revenues
Playboy Magazine ..................................... $ 25.4 $ 26.7
Other Domestic Publishing ............................ 4.0 4.1
International Publishing ............................. 2.7 2.5
-------- --------
Total Revenues .................................... $ 32.1 $ 33.3
======== ========
Segment Profitability ................................ $ 1.6 $ 1.8
======== ========
Publishing Group revenues for the quarter ended March 31, 2000 decreased
$1.2 million, or 4%, compared to the prior year quarter principally due to lower
revenues from Playboy magazine.
Playboy magazine revenues decreased $1.3 million, or 5%, compared to the
prior year quarter. Circulation revenues decreased $3.1 million, or 16%,
primarily due to extraordinary newsstand sales in the prior year quarter of the
April 1999 issue featuring Rena Mero, the World Wrestling Federation champion
and character formerly known as Sable. Advertising revenues increased $1.8
million, or 28%, due to higher ad pages and average net revenue per page.
Advertising sales for the second quarter magazine issues are closed and the
Company expects to report 10% more ad pages and 18% higher ad revenues compared
to the quarter ended June 30, 1999.
Although Playboy magazine newsstand revenues were $3.0 million lower, the
higher Playboy magazine advertising revenues, as well as lower manufacturing
costs due to a reduction in print runs, mostly offset that decline resulting in
the group's segment profitability being down only $0.2 million, or 12%.
Many magazines receive a significant portion of their advertising revenues
from companies selling tobacco products. Because only approximately 30% of
Playboy magazine's revenues are from advertising, the percentage of ad pages
from tobacco of approximately 25% is a smaller overall revenue percentage than
for many other magazines. Nevertheless, significant legislative or regulatory
limitations on the ability of those companies to advertise in magazines could
materially adversely affect the Company's operating performance. The Company
does not believe that it will be impacted by the Food and Drug Administration
(the "FDA") regulation announced in August 1996 which prohibits the publication
of tobacco advertisements containing drawings, colors or pictures because the
regulation does not apply to a magazine which is demonstrated to be an "adult
publication." The Company believes that Playboy magazine qualifies as an "adult
publication" and that the regulation is not applicable. On April 25, 1997, the
Federal District Court for the Middle District of North Carolina ruled that the
FDA has no authority anyway under existing law to restrict the advertising and
promotion of tobacco products and ordered the FDA not to implement any of the
advertising and promotion restrictions contained in the regulation. The
government appealed this ruling. On August 14, 1998, a three-judge panel of the
Fourth Circuit Court of Appeals (the "Fourth Circuit Court") invalidated the
FDA's authority to issue regulations restricting tobacco advertising. The
government appealed this decision to the full Fourth Circuit Court, which in
November 1998 denied the government's motion for a rehearing. The government
appealed to the Supreme Court and on March 21, 2000, the Supreme Court held that
the FDA lacks authority to regulate tobacco products.
11
<PAGE>
PLAYBOY ONLINE GROUP
The revenues and segment loss of the Playboy Online Group were as follows
for the periods indicated below (in millions):
Quarters Ended
March 31,
----------------------
2000 1999
-------- --------
Revenues ............................................. $ 5.8 $ 2.2
======== ========
Segment Loss ......................................... $ (5.7) $ (2.0)
======== ========
For the quarter ended March 31, 2000, Playboy Online Group revenues
increased $3.6 million, or 159%, compared to the prior year quarter. This
increase was from all revenue streams: e-commerce, advertising and sponsorships,
and subscription. The significantly higher e-commerce revenues were due to the
integration of the Playboy and Spice catalog businesses to e-commerce effective
October 1, 1999, combined with higher product sales. Advertising and
sponsorships revenues increased primarily due to a new sponsorship agreement,
while subscription revenues were higher principally as a result of more members
in the current year quarter.
For the current year quarter, the Playboy Online Group's segment loss
increased $3.7 million, or 192%, reflecting primarily higher sales and marketing
and content and product development expenses.
In January 2000, Playboy.com, Inc., a component of the Playboy Online
Group, filed a registration statement for a planned sale of a minority of its
equity in an IPO. The Company expects to complete the IPO as soon as
practicable, pending market conditions. In February 2000, Playboy.com, Inc.
purchased substantially all of the assets and assumed certain liabilities of
Rouze Media, Inc. ("Rouze"), which operated an Internet site located at
www.rouze.com. The aggregate purchase price consisted of $1.2 million in cash as
a guarantee against future revenues, certain assumed liabilities plus direct
costs of the transaction.
CATALOG GROUP
The revenues and segment loss of the Catalog Group were as follows for the
periods indicated below (in millions):
Quarters Ended
March 31,
----------------------
2000 1999
-------- --------
Revenues ............................................. $ 10.8 $ 15.7
======== ========
Segment Loss ......................................... $ (0.4) $ (0.3)
======== ========
For the quarter ended March 31, 2000, revenues decreased $4.9 million, or
31%, compared to the prior year quarter. This decrease reflected a decline in
revenues for the Critics' Choice Video and Collectors' Choice Music catalogs,
primarily due to planned lower circulation, and the absence of fiscal year 2000
first quarter revenues related to the Playboy and Spice catalogs, which have
been integrated as direct commerce businesses within the Company's branded
e-commerce business and, effective October 1, 1999, have been included in
Playboy Online Group results. These lower revenues, which were mostly offset by
lower related costs, resulted in a segment loss of $0.4 million for the current
year quarter compared to an operating loss of $0.3 million in the prior year
quarter.
12
<PAGE>
OTHER BUSINESSES GROUP
The revenues and segment profitability of the Other Businesses Group were
as follows for the periods indicated below (in millions):
Quarters Ended
March 31,
----------------------
2000 1999
-------- --------
Revenues ............................................. $ 1.8 $ 1.7
======== ========
Segment Profitability ................................ $ 0.2 $ --
======== ========
Revenues and segment profitability from the Other Businesses Group for the
quarter ended March 31, 2000 increased $0.1 million and $0.2 million,
respectively, compared to the prior year quarter.
CORPORATE ADMINISTRATION AND PROMOTION
Corporate Administration and Promotion expenses of $5.5 million for the
quarter decreased $0.5 million, or 8%, compared to the prior year quarter due to
cost reduction efforts.
RESTRUCTURING EXPENSES
In fiscal year 1999, the Company began a cost reduction effort that led to
a work force reduction of 49 employees, or approximately 6%, through
company-wide layoffs and attrition. As of March 31, 2000, a total of 26
employees had been terminated (including eight in the current year quarter)
representing total restructuring charges of $1.3 million, of which $0.2 million
was recorded in the first quarter of fiscal year 2000. A total of $1.0 million
related to the restructuring had been paid as of March 31, 2000, resulting in a
remaining liability of $0.3 million. Additionally, 23 positions were eliminated
through attrition. All charges related to the restructuring have been recorded
as of March 31, 2000.
LIQUIDITY AND CAPITAL RESOURCES
At March 31, 2000, the Company maintained no cash and cash equivalents
balance and had $75.0 million in financing obligations compared to $23.5 million
in cash and cash equivalents and $90.0 million in financing obligations at
December 31, 1999. In February 2000, the Company made a $15.0 million repayment
of financing obligations. The Company expects to meet its short- and long-term
cash requirements through its $35.0 million revolving credit facility. The
Company is presently funding Playboy.com, Inc. until it receives the proceeds of
the anticipated IPO, which is expected to be completed as soon as practicable,
pending market conditions. Due to the uncertainty of market conditions, as well
as a funding limitation contained in the Company's credit agreement, the Company
is discussing alternative funding arrangements to secure the necessary liquidity
for Playboy.com, Inc. until the IPO proceeds are available.
CASH FLOWS FROM OPERATING ACTIVITIES
Net cash used for operating activities was $5.8 million for the quarter
ended March 31, 2000, which reflected $8.4 million of investments in
Company-produced and licensed entertainment programming during the current year
quarter.
CASH FLOWS FROM INVESTING ACTIVITIES
Net cash used for investing activities was $3.3 million for the current
year quarter primarily due to $1.6 million of additions to property and
equipment, and the Company's acquisition of Rouze, which resulted in cash paid
of $1.1 million in the current year quarter.
CASH FLOWS FROM FINANCING ACTIVITIES
Net cash used for financing activities was $14.4 million for the current
year quarter principally due to the $15.0 million repayment of financing
obligations.
13
<PAGE>
INCOME TAXES
Based on current tax law, the Company will need to generate approximately
$24.0 million of future taxable income prior to the expiration of the Company's
NOLs for full realization of the $8.3 million net deferred tax asset at December
31, 1999. At December 31, 1999, the Company had NOLs of $14.9 million for tax
purposes, with $11.7 million expiring in 2009, $2.5 million expiring in 2012 and
$0.7 million expiring in 2019.
Management believes that it is more likely than not that the required
amount of such taxable income will be generated in years subsequent to December
31, 1999 and prior to the expiration of the Company's NOLs to realize the $8.3
million net deferred tax asset at December 31, 1999. The Company's net deferred
tax asset increased to $11.1 million at March 31, 2000 as a result of a taxable
loss for the current quarter. Following is a summary of the bases for
management's belief that a valuation allowance of $15.9 million at December 31,
1999 is adequate, and that it is more likely than not that the net deferred tax
asset of $8.3 million will be realized:
o In establishing the net deferred tax asset, management reviewed the
components of the Company's NOLs and determined that they primarily
resulted from several nonrecurring events, which were not indicative of
the Company's ability to generate future earnings.
o Several of the Company's operating groups continue to generate meaningful
earnings, particularly the Entertainment Group, and the Company's
investments in the Entertainment and Playboy Online Groups and the casino
gaming business are anticipated to lead to increased earnings in future
years.
o The Company has opportunities to accelerate taxable income into the NOL
carryforward period. Tax planning strategies would include the
capitalization and amortization versus immediate deduction of circulation
expenditures, the immediate inclusion versus deferred recognition of
prepaid subscription income, the revision of depreciation and amortization
methods for tax purposes and the sale-leaseback of certain property that
would generate taxable income in future years.
FORWARD-LOOKING STATEMENTS
This Form 10-Q Quarterly Report contains "forward-looking statements,"
including statements in "Management's Discussion and Analysis of Financial
Condition and Results of Operations," as to expectations, beliefs, plans,
objectives and future financial performance, and assumptions underlying or
concerning the foregoing. These forward-looking statements involve risks and
uncertainties, which could cause actual results or outcomes to differ materially
from those expressed in the forward-looking statements. The following are some
of the important factors that could cause actual results or outcomes to differ
materially from those discussed in the forward-looking statements: (1)
government actions or initiatives, including (a) attempts to limit or otherwise
regulate the sale of adult-oriented materials, including print, video and online
materials or businesses such as casino gaming, (b) regulation of the
advertisement of tobacco products, or (c) substantive changes in postal
regulations or rates; (2) increases in paper prices; (3) changes in distribution
technology and/or unforeseen delays in the implementation of that technology by
the cable and satellite industries, which might affect the Company's plans and
assumptions regarding carriage of its program services; (4) increased
competition for transponders and channel space and any decline in the Company's
access to, and acceptance by, cable and DTH systems; (5) increased competition
for advertisers from other publications and media or any significant decrease in
spending by advertisers, either generally or with respect to the adult male
market; (6) effects of the consolidation taking place nationally in the
single-copy magazine distribution system; (7) marketing issues facing direct
marketing stamp sheet agents; (8) new competition in the cable and DTH markets;
(9) uncertainty of market acceptance of the Internet as a medium for
information, entertainment, e-commerce and advertising, an increasingly
competitive environment for advertising sales, the impact of competition from
other content and merchandise providers, as well as the Company's reliance on
third parties for technology and distribution for its online business; and (10)
potential adverse effects of unresolved Year 2000 problems, including those that
may be experienced by key suppliers.
14
<PAGE>
LEGAL PROCEEDINGS
In February 1996, the Telecommunications Act was enacted. Certain
provisions of the Telecommunications Act are directed exclusively at cable
programming in general and adult cable programming in particular. In some cable
systems, audio or momentary bits of video of premium or pay-per-view channels
may accidentally become available to nonsubscribing cable customers. This is
called "bleeding." The practical effect of Section 505 is to require many
existing cable systems to employ additional blocking technology in every
household in every cable system that offers adult programming to prevent any
possibility of bleeding, or to restrict the period during which adult
programming is transmitted from 10:00 p.m. to 6:00 a.m. Penalties for violation
of the Telecommunications Act are significant and include fines and
imprisonment.
On February 26, 1996, one of the Company's subsidiaries filed a civil suit
in the Delaware District Court challenging Section 505 on constitutional
grounds. The suit names as defendants The United States of America, The United
States Department of Justice, Attorney General Janet Reno and the Federal
Communications Commission. On March 7, 1996, the Company was granted a Temporary
Restraining Order ("TRO") staying the implementation and enforcement of Section
505. In granting the TRO, the Delaware District Court found that the Company had
demonstrated it was likely to succeed on the merits of its claim that Section
505 is unconstitutional. On November 8, 1996, eight months after the TRO was
granted, a three-judge panel in the Delaware District Court denied the Company's
request for a preliminary injunction against enforcement of Section 505 and, in
so denying, found that the Company was not likely to succeed on the merits of
its claim. The Company appealed the Delaware District Court's decision to the
Supreme Court and enforcement of Section 505 was stayed pending that appeal. On
March 24, 1997, without opinion, the Supreme Court summarily affirmed the
Delaware District Court's denial of the Company's request for a preliminary
injunction. Enforcement of Section 505 commenced May 18, 1997. On July 22, 1997,
the Company filed a motion for summary judgment on the ground that Section 505
is unconstitutionally vague based on a Supreme Court decision on June 26, 1997
that certain provisions of the Telecommunications Act regulating speech on the
Internet were invalid for numerous reasons, including vagueness. On October 31,
1997, the Delaware District Court denied the motion on the grounds that further
discovery in the case was necessary to assist it in resolving the issues posed
in the motion.
The Company's full case on the merits was heard by the Delaware District
Court in March 1998. On December 28, 1998, the Delaware District Court
unanimously declared Section 505 unconstitutional. The defendants appealed this
judgment and the Supreme Court heard the appeal on November 30, 1999. The
adverse effect of Section 505 on the Company's financial performance can not be
rectified. The harm can only be minimized going forward through the transition
from analog to digital cable.
EXHIBITS AND REPORTS ON FORM 8-K
(a) Exhibits
Exhibit
Number Description
- ------ -----------
#10.1 First Amendment to October 22, 1997 Playboy Magazine Printing and
Binding Agreement between Playboy Enterprises, Inc. and
Quad/Graphics, Inc. dated March 3, 2000
27 Financial Data Schedule
- ----------
# Certain information omitted pursuant to a request for confidential
treatment filed separately with the Securities and Exchange Commission
(b) Reports on Form 8-K
No reports on Form 8-K were filed during the quarter ended March 31, 2000.
15
<PAGE>
SIGNATURES
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange
Act of 1934, the registrant has duly caused this report to be signed on its
behalf by the undersigned thereunto duly authorized.
PLAYBOY ENTERPRISES, INC.
-------------------------
(Registrant)
Date May 15, 2000 By /s/ Linda Havard
------------- -------------------------------
Linda G. Havard
Executive Vice President,
Finance and Operations,
and Chief Financial Officer
(Authorized Officer and
Principal Financial and
Accounting Officer)
16
FIRST AMENDMENT
THIS FIRST AMENDMENT, dated March 3, 2000 by and between Playboy
Enterprises, Inc. ("Publisher") and Quad/Graphics, Inc. ("Printer")
hereinafter referred to as the "Amendment".
RECITALS;
A. Publisher and Printer entered into a certain Agreement, dated
October 22, 1997, pertaining to the performance of prepress
services, platemaking or cylinder engraving, offset and gravure
press work, binding, mailing and delivery to common carriers in
connection with Publisher's magazine entitled, Playboy (the
"Work"); such agreement is hereinafter referred to as the
"Agreement".
B. Publisher and Printer are desirous of amending the Agreement as
hereinafter provided.
FOR GOOD AND VALUABLE CONSIDERATION. the receipt and sufficiency of
which are hereby acknowledged by each party, Printer and Publisher
agree as follows:
1. Article 2.01 of the Agreement is amended to extend the term of the
Agreement by two (2) years to expire November 1, 2004 (through
completion of the January 2005 issue of Playboy) unless terminated
prior thereto pursuant to any provisions in the Agreement.
2. Printer will waive its entitlement to and forego the December 1,
2000 price escalation to reflect increases to Printer's labor
costs.
3. The Preparatory Prices, dated October 12, 1999 and attached hereto
as Exhibit 1, represent the preparatory pricing currently in
effect at the time of this Amendment, subject to adjustment as
provided in the Agreement, as hereby amended.
4. The Manufacturing Prices, dated March 1, 2000 and attached hereto
as Exhibit 2, represent the manufacturing pricing currently in
effect at the time of this Amendment, subject to adjustment as
provided in the Agreement, as hereby amended.
The Paper Requirements, dated March 1, 2000 and attached hereto as
part of Exhibit 2, represent the paper requirements currently in
effect at the time of this Amendment.
5. The following understanding regarding paper storage was included
in an amendment letter, dated August 17, 1998 from Kevin Betz of
Quad/Graphics to Maria Mandis at Playboy Enterprises, which letter
was signed on November 13, 1998; however, this letter includes an
incorrect reference to the contract document it amends. Therefore,
Article 9.01 of the Agreement is amended to include the current
understanding regarding paper storage, which is as follows:
"Printer will agree to maintain an ongoing storage limit, without
charge, of up to two (2) months of the paper consumed in the
previous two (2) months, including the current month without
charge to Publisher. In addition to this allowance, there will be
no charge for the amount of paper received within the current
month. Paper stored in excess of this allowance will be invoiced
at the rate of $O.35/cwt. Inventory will be reviewed on the last
day of each month."
<PAGE>
Playboy Enterprises, Inc.
First Contract Amendment
March 3, 2000
Page 2
6. Article 10.05 of the Agreement is amended to provide that the
Preparatory and Manufacturing Prices, attached hereto as
Exhibits 1 and 2, shall remain firm through November 30, 2001. If
there shall be any change to Printer in the price of materials
(excluding ink), or labor increases or decreases (any change in
labor conditions), the prices contained in Exhibits 1 and 2 may be
adjusted December 1, 2001, and on each December lst thereafter
during the term of the Agreement, as herein amended, to reflect
such change. Price increases will be limited to actual cost not to
exceed eighty five percent (85%) of the Consumer Price Index. For
purposes of Article 10.05, as hereby amended, the "Consumer Price
Index" means the selected areas, all items index (1967=100) for
the Chicago-Gary-Lake Co. IL-IN-WI Consumer Price Index for Urban
Wage Earners and Clerical Workers (CPI-W) published by the Bureau
of Labor Statistics, U.S. Department of Labor. The increase in the
Consumer Price Index applicable as of any December 1st shall be
the increase in the Consumer Price Index of the previous July over
that of the preceding July. (For example, the increase applicable
for December 1, 2001 shall be the increase in the Consumer Price
Index of July, 2001 over that of July, 2000). Printer will notify
Publisher as soon as practical after knowledge of any increase or
decrease.
7. Except as modified herein, the Agreement will continue in full
force and effect without change
IN WITNESS WHEREOF, the parties hereto have caused this Amendment to be
executed by their respective officers effective on the date herein set forth.
Playboy Enterprises, Inc. Quad/Graphics, Inc.
By: /s/ Maria Mandis By: /s/ Carl L. Bennett
--------------------------- -------------------------------
Name: Maria Mandis Carl L. Bennett
Title: VP/ Production Director Senior Vice President
Date: 4/12/2000 Date: 3/6/00
------------------------- -----------------------------
<PAGE>
Playboy Enterprises, Inc. - Quad/Graphics Inc.
First Amendment
Exhibit 1-
Preparatory Price Schedule
(dated October 12, 1999)
<PAGE>
QUAD/GRAPHICS, INC.
2000 PREPARATORY CONTRACT PRICE LIST FOR PLAYBOY ENTERPRISES, INC.
- ------------------------------------------------------------------------------
Prices are based on producing an 8-3/16" x 10-7/8" page size.
PLAYBOY 2000 (Contract Pricing)
Full Page Furnished Ads (2/C, 3/C or 4/C)
Supplied RREU negatives............................. $***
Supplied RRED negatives............................. $***
Supplied RRED positives............................. $***
Full Page B&W Ads
Supplied RREU negatives............................. $***
Supplies RRED positives............................. $***
Partial Page Ads (based upon B&W edit film. If edit has scans, tints, K.O's,
handwork, etc. will be billed per the attached price list.
B&W ad (supplied RREU negatives).................... $***
2/C, 3/C or 4/C ad supplied as RREU
negatives (price based on one ad)................... $***
2/C, 3/C or 4/C ad supplied as RREU
negatives (price based on two ads).................. $***
Pick up ads (partial or full page)
Pick up B&W ad ..................................... $***
Pick up 2/C, 3/C or 4/C ad ......................... $***
4/C Edit Pages (for Gravure Printing)
4/C edit page ...................................... $***
Pictorial page ..................................... $***
B/W edit page ..................................... $***
Furnished Ad Pages (for Gravure Printing)
Positive 4/C ad .................................... $***
Negative 4/C ad .................................... $***
Create Reverse Type
Create reverse type ................................ $***
Full color with reverse type ....................... $***
================================================================================
Quad/Imaging October 12, 1999 Page 1
<PAGE>
QUAD/GRAPHICS, INC.
2000 PREPARATORY CONTRACT PRICE LIST FOR PLAYBOY ENTERPRISES, INC.
- ------------------------------------------------------------------------------
Prices are based on producing an 8-3/16" x 10-7/8" page size.
PLAYBOY 2000 (Contract Price List)
DESKTOP PAGE PROCESSING
(056) Trap color ................................. $***
(297) Black & white line scan .................... $***
Page processing, per color (outputting film
(134) additional)................................. $***
(489) Digital file output (per color)............. $***
(073) Output film (per color)..................... $***
ARM CENTER
(031) Ad inspection .............................. $***
(175) Convert film to digital file (per color).... $***
ELECTRONIC SYSTEM
Electronic page assembly, color correction,
swatch matching, retouching,special effects, rotation,
extensive resizing, alteration of
(496) desktop page files ......................... $***
PROOFING
(065) Position proof ............................. $***
(023) Black & white proof (Velox or LOP).......... $***
(025) Matchprint proof ........................... $***
(215) Kodak Approval proof ....................... $***
================================================================================
Quad/Imaging October 12, 1999 Page 2
<PAGE>
Playboy Enterprises, Inc. - Quad/Graphics, Inc.
First Amendment
Exhibit 2 -
Manufacturing Prices & Paper Requirements
(dated March 1, 2000)
<PAGE>
Effective Date: 12/1/99
PLAYBOY ENTERPRISES
PRICE SCHEDULES
<TABLE>
<CAPTION>
- -------------------------------------------------------------------------------------
Offset presswork Del. Plates & Rate
form description as Out Plates makeready per / M
=====================================================================================
<S> <C> <C> <C> <C> <C>
4 Page Flat Cover (4/4) 4's 4 8 *** ***
4 Page Flat Cover (5/5) 4's 4 10 *** ***
4 Page Flat Cover (6/6) 4's 4 12 *** ***
4 Page Flat Cover (7/4) 4's 4 11 *** ***
4 Page Flat Cover (7/5) 4's 4 12 *** ***
4 Page Flat Cover (8/4) 4's 4 12 *** ***
4 Page Flat Cover (8/5) 4's 4 13 *** ***
6 Page Gate Cover (4/4) 6's 2 8 *** ***
6 Page Gate Cover (5/5) 6's 2 10 *** ***
6 Page Gate Cover (6/6) 6's 2 12 *** ***
6 Page Gate Cover (7/4) 6's 2 11 *** ***
6 Page Gate Cover (8/4) 6's 2 12 *** ***
6 Page Gate Center (4/2) 6's 2 6 *** ***
6 Page Gate Center (4/4) 6's 2 8 *** ***
6 Page Gate Center (5/4) 6's 2 9 *** ***
6 Page Gate Center (5/5) 6's 2 10 *** ***
2 Page Body (1/1) 2's 8 2 *** ***
2 Page Body (2/2) 2's 8 4 *** ***
2 Page Body (4/4) 2's 8 8 *** ***
2 Page Body (5/5) 2's 8 10 *** ***
2 Page Body (6/6) 2's 8 12 *** ***
2 Page Body (7/7) 2's 8 14 *** ***
4 Page Body (1/1) 4's 4 2 *** ***
4 Page Body (2/2) 4's 4 4 *** ***
4 Page Body (4/4) 4's 4 8 *** ***
4 Page Body (5/5) 4's 4 10 *** ***
4 Page Body (6/5) 4's 4 11 *** ***
4 Page Gate Body (1/1) 4's 4 2 *** ***
4 Page Gate Body (2/2) 4's 4 4 *** ***
4 Page Gate Body (4/4) 4's 4 8 *** ***
4 Page Gate Body (5/5) 4's 4 10 *** ***
6 Page Gate Body (4/4+4/4) 6's 4 16 *** ***
8 Page Body (1/1) 8's 2 2 *** ***
8 Page Body (2/2) 8's 2 4 *** ***
8 Page Body (4/4) 8's 2 8 *** ***
8 Page Body (5/5) 8's 2 10 *** ***
8 Page Body (8/5) 8's 2 13 *** ***
8 Page Body (1/1+1/1) 8's 4 4 *** ***
8 Page Body (2/2+2/2) 8's 4 8 *** ***
8 Page Body (4/4+1/1) 8's 4 10 *** ***
8 Page Body (4/4+2/2) 8's 4 12 *** ***
8 Page Body (4/4+4/4) 8's 4 16 *** ***
8 Page Body (5/5+4/4) 8's 4 18 *** ***
8 Page Body (5/5+5/5) 8's 4 20 *** ***
8 Page Gate Body (4/4) 8's 2 8 *** ***
8 Page Gate Body (5/5) 8's 2 10 *** ***
- ------------------------------------------------------------------------------------
</TABLE>
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<PAGE>
Effective Date: 12/1/99
PLAYBOY ENTERPRISES
PRICE SCHEDULES
<TABLE>
<CAPTION>
- --------------------------------------------------------------------------------
Offset presswork Del. Plates & Rate
form description as Out Plates makeready per / M
================================================================================
<S> <C> <C> <C> <C> <C>
12 Page Body (1/1+1/1) 12's 2 4 *** ***
12 Page Body (2/2+2/2) 12's 2 8 *** ***
12 Page Body (4/4+1/1) 12's 2 10 *** ***
12 Page Body (4/4+2/2) 12's 2 12 *** ***
12 Page Body (4/4+4/4) 12's 2 16 *** ***
12 Page Body (5/5+4/4) 12's 2 18 *** ***
12 Page Body (5/5+5/5) 12's 2 20 *** ***
16 Page Body (1/1) 8's 1 2 *** ***
16 Page Body (2/2) 8's 1 4 *** ***
16 Page Body (4/4) 8's 1 8 *** ***
16 Page Body (5/5) 8's 1 10 *** ***
16 Page Body (1/1+1/1) 8's 2 4 *** ***
16 Page Body (2/2+2/2) 8's 2 8 *** ***
16 Page Body (4/4+1/1) 8's 2 10 *** ***
16 Page Body (4/4+2/2) 8's 2 12 *** ***
16 Page Body (4/4+4/4) 8's 2 16 *** ***
16 Page Body (5/5+4/4) 8's 2 18 *** ***
16 Page Body (5/5+5/5) 8's 2 20 *** ***
16 Page Body (1/1+1/1) 16's 2 4 *** ***
16 Page Body (2/2+2/2) 16's 2 8 *** ***
16 Page Body (4/4+1/1) 16's 2 10 *** ***
16 Page Body (4/4+2/2) 16's 2 12 *** ***
16 Page Body (4/4+4/4) 16's 2 16 *** ***
16 Page Body (5/5+4/4) 16's 2 18 *** ***
16 Page Body (5/5+5/5) 16's 2 20 *** ***
- --------------------------------------------------------------------------------
</TABLE>
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<PAGE>
Effective Date: 12/1/99
PLAYBOY ENTERPRISES
PRICE SCHEDULES
- --------------------------------------------------------------------------------
Offset presswork Del. Plates & Rate
form description as Out Plates makeready per / M
================================================================================
32 Page Body (1/1+1/1) 8's 1 4 *** ***
32 Page Body (2/2+2/2) 8's 1 8 *** ***
32 Page Body (4/4+1/1) 8's 1 10 *** ***
32 Page Body (4/4+2/2) 8's 1 12 *** ***
32 Page Body (4/4+4/4) 8's 1 16 *** ***
32 Page Body (5/5+4/4) 8's 1 18 *** ***
32 Page Body (5/5+5/5) 8's 1 20 *** ***
32 Page Body (1/1+1/1) 16's 1 4 *** ***
32 Page Body (2/2+2/2) 16's 1 8 *** ***
32 Page Body (4/4+1/1) 16's 1 10 *** ***
32 Page Body (4/4+2/2) 16's 1 12 *** ***
32 Page Body (4/4+4/4) 16's 1 16 *** ***
32 Page Body (5/5+4/4) 16's 1 18 *** ***
32 Page Body (5/5+5/5) 16's 1 20 *** ***
- --------------------------------------------------------------------------------
Plates are guaranteed for 1,500,000 impressions, replacements will be invoiced
as required thereafter. See below for plate and makeready changes.
- --------------------------------------------------------------------------------
Additional costs to produce two page advertising inserts (regionals):
50,000-100,000 quantity additional makeready (Plus 500
additional pounds) *** ***
Less than 50,000 quantity additional makeready (Plus
500 additional pounds) *** ***
================================================================================
Offset press Rate
supplemental prices Makeready per / M
================================================================================
Plate charges, each *** ***
Makeready changes, each plate *** ***
Rub off *** ***
Perf signature *** ***
Multiple delivery charges, per delivery *** ***
Flat Cutting, per side *** ***
Press down time, per hour *** ***
- --------------------------------------------------------------------------------
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<PAGE>
Effective Date: 12/1/99
PLAYBOY ENTERPRISES
PRICE SCHEDULES
<TABLE>
<CAPTION>
- ----------------------------------------------------------------------------------------------------------------------
Gravure presswork Del. Cylinders & Rate
form description as Out Cylinders makeready per / M
======================================================================================================================
<S> <C> <C> <C> <C> <C>
12 Page Body (4/4) 12's 4 8 *** ***
12 Page Body (5/5) 12's 4 10 *** ***
16 Page Body (4/4) 16's 4 8 *** ***
16 Page Body (5/5) 16's 4 10 *** ***
20 Page Body (4/4) 20's 2 8 *** ***
20 Page Body (5/5) 20's 2 10 *** ***
24 Page Body (4/4) 24's 2 8 *** ***
24 Page Body (5/5) 24's 2 10 *** ***
28 Page Body (4/4) 28's 2 8 *** ***
28 Page Body (5/5) 28's 2 10 *** ***
32 Page Body (4/4) 32's 2 8 *** ***
32 Page Body (5/5) 32's 2 10 *** ***
36 Page Body (4/4) 36's 2 8 *** ***
36 Page Body (5/5) 36's 2 10 *** ***
40 Page Body (4/4) 20's 1 8 *** ***
40 Page Body (5/5) 20's 1 10 *** ***
48 Page Body (4/4) 16's 2 8 *** ***
48 Page Body (5/5) 16's 2 10 *** ***
48 Page Body (4/4) 24's 1 8 *** ***
48 Page Body (5/5) 24's 1 10 *** ***
56 Page Body (4/4) 28's 1 8 *** ***
56 Page Body (5/5) 28's 1 10 *** ***
60 Page Body (4/4) 20's 2 8 *** ***
60 Page Body (5/5) 20's 2 10 *** ***
64 Page Body (4/4) 32's 1 8 *** ***
64 Page Body (5/5) 32's 1 10 *** ***
72 Page Body (4/4) 24's 1 8 *** ***
72 Page Body (5/5) 24's 1 10 *** ***
72 Page Body (4/4) 12's 1 8 *** ***
72 Page Body (5/5) 12's 1 10 *** ***
84 Page Body (4/4) 28's 1 8 *** ***
84 Page Body (5/5) 28's 1 10 *** ***
96 Page Body (4/4) 32's 1 8 *** ***
96 Page Body (5/5) 32's 1 10 *** ***
96 Page Body (4/4) 16's 1 8 *** ***
96 Page Body (5/5) 16's 1 10 *** ***
- ----------------------------------------------------------------------------------------------------------------------
Included in makeready charges are bromides, one set of cylinders with one press proof and the press makeready.
- ----------------------------------------------------------------------------------------------------------------------
</TABLE>
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<PAGE>
Effective Date: 12/1/99
PLAYBOY ENTERPRISES
PRICE SCHEDULES
<TABLE>
<CAPTION>
- ----------------------------------------------------------------------------------------------------------------------
Gravure press Rate
supplemental prices Makeready per / M
======================================================================================================================
<S> <C> <C>
Additional bromides, per page, per color *** ***
Cylinder charges, each *** ***
Makeready charges, each cylinder *** ***
Additional proofs (per side) *** ***
Supplemental engraving for type only, each *** ***
Cylinder storage 1st month, each cylinder *** ***
Cylinder storage each additional month, each cylinder *** ***
Press down time, per hour *** ***
Multiple delivery charges, per delivery *** ***
<CAPTION>
======================================================================================================================
Offest Cover Body
ink prices Rate Rate
======================================================================================================================
<S> <C> <C>
4/Color pages, per/M *** ***
3/Color pages, per/M *** ***
2/Color pages, per/M *** ***
Black pages, per/M *** ***
5/Color (non metallic) pages, per/M *** ***
6/Color (non metallic) pages, per/M *** ***
7/Color (non metallic) pages, per/M *** ***
8/Color (non metallic) pages, per/M *** ***
Metallic Color less than 1/2 page, per/M *** ***
Varnish *** ***
UV Cost covers 1 &4
Makeready ***
Run rate, per/M ***
UV Cost covers of gatefold (one side only)
Makeready ***
Run rate, per/M ***
Flourescent inks will be invoiced at cost + 10% ***
<CAPTION>
======================================================================================================================
Gravure Body
Ink prices rate
======================================================================================================================
<S> <C>
4/Color pages, per/M ***
3/Color pages, per/M ***
2/Color pages, per/M ***
Black pages, per/M ***
PMS ink will be invoiced at cost + 10%
Flourescent inks will be invoiced at cost + 10% --
- ----------------------------------------------------------------------------------------------------------------------
</TABLE>
Page 5 Quad/Graphics Inc. Updated March 1, 2000
00803 / 00803-00 PriceList.xls/ljb
<PAGE>
Effective Date: 12/1/99
PLAYBOY ENTERPRISES
PRICE SCHEDULES
<TABLE>
<CAPTION>
- ----------------------------------------------------------------------------------------------------------------------
Rate
Perfect binding Makeready per / M
======================================================================================================================
<S> <C> <C>
Up to 12 pockets *** ***
13 pockets *** ***
14 pockets *** ***
15 pockets *** ***
16 pockets *** ***
17 pockets *** ***
18 pockets *** ***
19 pockets *** ***
20 pockets *** ***
21 pockets *** ***
22 pockets *** ***
23 pockets *** ***
24 pockets *** ***
25 pockets *** ***
26 pockets *** ***
27 pockets *** ***
28 pockets *** ***
29 pockets *** ***
30 pockets *** ***
31 pockets *** ***
32 pockets *** ***
33 pockets *** ***
34 pockets *** ***
35 pockets *** ***
36 pockets *** ***
37 pockets *** ***
38 pockets *** ***
39 pockets *** ***
40 pockets *** ***
41 pockets *** ***
42 pockets *** ***
43 pockets *** ***
44 pockets *** ***
- ----------------------------------------------------------------------------------------------------------------------
Rate Per/M includes all cost up through the trimming unit. Makeready prices are based on 3 machines.
- ----------------------------------------------------------------------------------------------------------------------
</TABLE>
Page 6 Quad/Graphics Inc. Updated March 1, 2000
00803 / 00803-00 PriceList.xls/ljb
<PAGE>
Effective Date 12/1/99
PLAYBOY ENTERPRISES
PRICE SCHEDULES
<TABLE>
<CAPTION>
- --------------------------------------------------------------------------------
Rate
Perfect binding premiums Makeready per / M
================================================================================
<S> <C> <C>
Bind-in and Blow-in cards are counted as pockets *** ***
First pocket change per stop, per machine *** ***
Each additional pocket change per same stop, per
machine *** ***
Demographic Insertion (body signatures only) (ink jet
required) *** ***
Demographic Insertion (cover form only) (ink jet
required) *** ***
Demographic Insertion (body forms and cover) (ink jet
required) *** ***
Label aire / dot whacker *** ***
Handwork, per hour *** ***
Binder holding time, per hour *** ***
Reverse Disc Feed (used on all gatefold inserts) *** ***
================================================================================
In-line polywrap and mailing Rate
With black sitma plastic Per / M
================================================================================
Up to 12 pockets on perfect binder ***
13 pockets on perfect binder ***
14 pockets on perfect binder ***
15 pockets on perfect binder ***
16 pockets on perfect binder ***
17 pockets on perfect binder ***
18 pockets on perfect binder ***
19 pockets on perfect binder ***
20 pockets on perfect binder ***
21 pockets on perfect binder ***
22 pockets on perfect binder ***
23 pockets on perfect binder ***
24 pockets on perfect binder ***
25 pockets on perfect binder ***
26 pockets on perfect binder ***
27 pockets on perfect binder ***
28 pockets on perfect binder ***
29 pockets on perfect binder ***
30 pockets on perfect binder ***
31 pockets on perfect binder ***
32 pockets on perfect binder ***
33 pockets on perfect binder ***
34 pockets on perfect binder ***
35 pockets on perfect binder ***
36 pockets on perfect binder ***
37 pockets on perfect binder ***
38 pockets on perfect binder ***
39 pockets on perfect binder ***
40 pockets on perfect binder ***
41 pockets on perfect binder ***
42 pockets on perfect binder ***
43 pockets on perfect binder ***
44 pockets on perfect binder ***
- --------------------------------------------------------------------------------
</TABLE>
Page 7 Quad/Graphics Inc. Updated March 1, 2000
00803 / 00803-00 PriceList.xls/ljb
<PAGE>
Effective Date 12/1/99
PLAYBOY ENTERPRISES
PRICE SCHEDULES
<TABLE>
<CAPTION>
- --------------------------------------------------------------------------------
Rate
In-line polywrap and mailing premiums Makeready per / M
================================================================================
<S> <C> <C>
Inserts *** ***
Pocket changes, each *** ***
Inkjet addressing and formatting upcharge (max 8 lines
in one position) *** ***
Ink jet "out of pocket" upcharge (per position) *** ***
Inkjet code & message or code only *** ***
SR-50 Inkjet *** ***
Delete names from supplied inkjet files, per name *** ***
Demographic Insertion *** ***
Additional colors and versions on poly film invoiced
at cost plus 15% *** ***
Label aire / dot whacker *** ***
Pick and Place Onsert (America On-Line) *** ***
Slowdown for Pick and Place Onsert (America On-Line) *** ***
Preaddressed Attached Mail *** ***
Slowdown for Preaddressed Attached Mail *** ***
Rate
Newsstand and bulk packing Makeready per / M
================================================================================
Shrinkwrap in bundles *** ***
Newsstand label preparation *** ***
Onsert newsstand letter, per bundle *** ***
Rate
Off-line mailing Makeready per / M
================================================================================
Off-line mail with paper labels *** ***
List changes, each *** ***
Insert into supplied envelopes *** ***
Insert into quad supplied envelopes *** ***
Handwork, per hour *** ***
Rate
Packing and handling Makeready per / M
================================================================================
Off-line polywrapping base piece *** ***
Off-line polywrapping per insert *** ***
Bulk in cartons, each (with attached shipping label) *** ***
Bulk on skids, each *** ***
Bulk on skids with sleeves, each *** ***
Tearsheets (based on per hour rate) *** ***
Handle furnished skids, each *** ***
Handling furnished stock, per cwt (as received) *** ***
- --------------------------------------------------------------------------------
</TABLE>
Page 8 Quad/Graphics Inc. Updated March 1, 2000
00803 / 00803-00 PriceList.xls/ljb
<PAGE>
PLAYBOY ENTERPRISES
PAPER REQUIREMENTS
<TABLE>
<CAPTION>
- --------------------------------------------------------------------------------
8 1/8" x 10 7/8" Book Roll Cyl. Basis Rate
size paper requirements width size weight Makeready per / M
================================================================================
<S> <C> <C> <C> <C> <C>
4 page flat cover
(4/4) 33.7500 22.750 100 *** ***
4 Page flat cover
(5/5) 33.7500 22.750 100 *** ***
4 Page flat cover
(6/6) 33.7500 22.750 100 *** ***
4 Page flat cover
(7/7) 33.7500 22.750 100 *** ***
Press stops, each 33.7500 22.750 100 *** ***
Plate changes, per
plate 33.7500 22.750 100 *** ***
6 Page cover (4/4) 24.5000 22.750 80 *** ***
6 Page cover (5/5) 24.6000 22.750 80 *** ***
6 Page cover (6/6) 24.5000 22.750 80 *** ***
Press stops, each 24.5000 22.750 80 *** ***
Plate changes, per
plate 24.5000 22.750 80 *** ***
6 Page center (4/2) 23.1875 22.750 60 *** ***
6 Page center (4/4) 23.1875 22.750 60 *** ***
6 Page center (5/4) 23.1875 22.750 60 *** ***
6 Page center (5/5) 23.1875 22.750 60 *** ***
Press stops, each 23.1875 22.750 60 *** ***
Plate changes, per
plate 23.1875 22.750 60 *** ***
2 Page body (1/1) 33.5000 22.750 50 *** ***
2 Page body (2/2) 33.5000 22.750 50 *** ***
2 Page body (4/4) 33.5000 22.750 50 *** ***
2 Page body (5/5) 33.5000 22.750 50 *** ***
2 Page body (6/6) 33.5000 22.750 50 *** ***
4 Page body (1/1) 33.5000 22.750 50 *** ***
4 Page body (2/2) 33.5000 22.750 50 *** ***
4 Page body (4/4) 33.5000 22.750 50 *** ***
4 Page body (5/5) 33.5000 22.750 50 *** ***
4 Page body (1/1) 33.5000 22.750 40 *** ***
4 Page body (2/2) 33.5000 22.750 40 *** ***
4 Page body (4/4) 33.5000 22.750 40 *** ***
4 Page body (5/5) 33.5000 22.750 40 *** ***
4 Page gatefold (1/1) 30.5000 22.750 60 *** ***
4 Page gatefold (2/2) 30.5000 22.750 60 *** ***
4 Page gatefold (4/4) 30.5000 22.750 60 *** ***
4 Page gatefold (5/5) 30.5000 22.750 60 *** ***
Press stops, each 30.5000 22.750 60 *** ***
Plate changes, per
plate 30.5000 22.750 60 *** ***
6 Page gatefold
(4/4+4/4) 19.1250 22.750 60 *** ***
Press stops, each,
per web 19.1250 22.750 60 *** ***
Plate changes, per
plate 19.1250 22.750 60 *** ***
8 Page body (1/1) 33.5000 22.750 50 *** ***
8 Page body (2/2) 33.5000 22.750 50 *** ***
8 Page body (4/4) 33.5000 22.750 50 *** ***
8 Page body (5/5) 33.5000 22.750 50 *** ***
8 Page body (8/5) 33.5000 22.750 50 *** ***
- --------------------------------------------------------------------------------
</TABLE>
Page 9 Quad/Graphics Inc. Updated March 1, 2000
00803 / 00803-00 PriceList.xls/ljb
<PAGE>
PLAYBOY ENTERPRISES
PAPER REQUIREMENTS
<TABLE>
<CAPTION>
- ----------------------------------------------------------------------------------------------------------------------
8 1/8" x 10 7/8" Book size Roll Cyl. Basis Rate
paper requirements width size weight Makeready per / M
======================================================================================================================
<S> <C> <C> <C> <C> <C>
8 Page body (1/1) 33.5000 22.750 40 *** ***
8 Page body (2/2) 33.5000 22.750 40 *** ***
8 Page body (4/4) 33.5000 22.750 40 *** ***
8 Page body (5/5) 33.5000 22.750 40 *** ***
8 Page body (8/5) 33.5000 22.750 40 *** ***
8 Page body (1/1+1/1) 33.5000 22.750 50 *** ***
8 Page body (2/2+2/2) 33.5000 22.750 50 *** ***
8 Page body (4/4+1/1) 33.5000 22.750 50 *** ***
8 Page body (4/4+2/2) 33.5000 22.750 50 *** ***
8 Page body (4/4+4/4) 33.5000 22.750 50 *** ***
8 Page body (5/5+4/4) 33.5000 22.750 50 *** ***
8 Page body (5/5+5/5) 33.5000 22.750 50 *** ***
8 Page body (1/1+1/1) 33.5000 22.750 40 *** ***
8 Page body (2/2+2/2) 33.5000 22.750 40 *** ***
8 Page body (4/4+1/1) 33.5000 22.750 40 *** ***
8 Page body (4/4+2/2) 33.5000 22.750 40 *** ***
8 Page body (4/4+4/4) 33.5000 22.750 40 *** ***
8 Page body (5/5+4/4) 33.5000 22.750 40 *** ***
8 Page body (5/5+5/5) 33.5000 22.750 40 *** ***
8 Page gatefold (4/4) 31.7500 22.750 60 *** ***
8 Page gatefold (5/5) 31.7500 22.750 60 *** ***
Press stops, each 31.7500 22.750 60 *** ***
Plate changes, per plate 31.7500 22.750 60 *** ***
12 Page body (1/1+ 33.5000 22.750 40 *** ***
1/1) 16.7500 22.750 40 *** ***
12 Page body (2/2+ 33.5000 22.750 40 *** ***
2/2) 16.7500 22.750 40 *** ***
12 Page body (4/4+ 33.5000 22.750 40 *** ***
1/1) 16.7500 22.750 40 *** ***
12 Page body (4/4+ 33.5000 22.750 40 *** ***
2/2) 16.7500 22.750 40 *** ***
12 Page body (4/4+ 33.5000 22.750 40 *** ***
4/4) 16.7500 22.750 40 *** ***
12 Page body (5/5+ 33.5000 22.750 40 *** ***
4/4) 16.7500 22.750 40 *** ***
12 page body (5/5+ 33.5000 22.750 40 *** ***
5/5) 16.7500 22.750 40 *** ***
16 Page body (1/1) 33.5000 22.750 40 *** ***
16 Page body (2/2) 33.5000 22.750 40 *** ***
16 Page body (4/4) 33.5000 22.750 40 *** ***
16 Page body (5/5) 33.5000 22.750 40 *** ***
16 Page body (1/1+1/1) 33.5000 22.750 40 *** ***
16 Page body (2/2+2/2) 33.5000 22.750 40 *** ***
16 Page body (4/4+1/1) 33.5000 22.750 40 *** ***
16 Page body (4/4+2/2) 33.5000 22.750 40 *** ***
16 Page body (4/4+4/4) 33.5000 22.750 40 *** ***
16 Page body (5/5+4/4) 33.5000 22.750 40 *** ***
16 Page body (5/5+5/5) 33,5000 22.750 40 *** ***
- ----------------------------------------------------------------------------------------------------------------------
</TABLE>
Page 10 Quad/Graphics Inc. Updated March 1, 2000
00803 / 00803-00 PriceList.xls/ljb
<PAGE>
PLAYBOY ENTERPRISES
PAPER REQUIREMENTS
<TABLE>
<CAPTION>
- ----------------------------------------------------------------------------------------------------------------------
8 1/8" x 10 7/8" Book size Roll Cyl. Basis Rate
paper requirements width size weight Makeready per / M
======================================================================================================================
<S> <C> <C> <C> <C> <C>
32 Page body (1/1+1/1) 33.5000 22.750 40 *** ***
32 Page body (2/2+2/2) 33.5000 22.750 40 *** ***
32 Page body (4/4+1/1) 33.5000 22.750 40 *** ***
32 Page body (4/4+2/2) 33.5000 22.750 40 *** ***
32 Page body (4/4+4/4) 33.5000 22.750 40 *** ***
32 Page body (5/5+4/4) 33.5000 22.750 40 *** ***
32 Page body (5/5+5/5) 33.5000 22.750 40 *** ***
Press stops, per web, each 33.5000 22.750 50 *** ***
Press stops, per web, each 33.5000 22.750 40 *** ***
Plate changes, per plate 33.5000 22.750 50 *** ***
Plate changes, per plate 33.5000 22.750 40 *** ***
- ----------------------------------------------------------------------------------------------------------------------
</TABLE>
Page 11 Quad/Graphics Inc. Updated March 1, 2000
00803 / 00803-00 PriceList.xls/ljb
<PAGE>
PLAYBOY ENTERPRISES
PAPER REQUIREMENTS
<TABLE>
<CAPTION>
- ----------------------------------------------------------------------------------------------------------------------
8 1/8" x 10 7/8" Book size Roll Cyl. Basis Rate
paper requirements width size weight Makeready per / M
======================================================================================================================
<S> <C> <C> <C> <C> <C>
4 page flat cover (4/4) 33.7500 22.750 100 *** ***
4 Page flat cover (5/5) 33.7500 22.750 100 *** ***
4 Page flat cover (6/6) 33.7500 22.750 100 *** ***
4 Page flat cover (7/7) 33.7500 22.750 100 *** ***
Press stops, each 33.7500 22.750 100 *** ***
Plate changes, per plate 33.7500 22.750 100 *** ***
6 Page cover (4/4) 24.5000 22.750 100 *** ***
6 Page cover (5/5) 24.5000 22.750 100 *** ***
6 Page cover (6/6) 24.5000 22.750 100 *** ***
Press stops, each 24.5000 22.750 100 *** ***
Plate changes, per plate 24.5000 22.750 100 *** ***
6 Page center (4/2) 23.1875 22.750 80 *** ***
6 Page center (4/4) 23.1875 22.750 80 *** ***
6 Page center (5/4) 23.1875 22.750 80 *** ***
6 Page center (5/5) 23.1875 22.750 80 *** ***
Press stops, each 23.1875 22.750 80 *** ***
Plate changes, per plate 23.1875 22.750 80 *** ***
2 Page body (1/1) 33.5000 22.750 80 *** ***
2 Page body (2/2) 33.5000 22.750 80 *** ***
2 Page body (4/4) 33.5000 22.750 80 *** ***
2 Page body (5/5) 33.5000 22.750 80 *** ***
2 Page body (6/6) 33.5000 22.750 80 *** ***
2 Page body (1/1) 33.5000 22.750 60 *** ***
2 Page body (2/2) 33.5000 22.750 60 *** ***
2 Page body (4/4) 33.5000 22.750 60 *** ***
2 Page body (5/5) 33.5000 22.750 60 *** ***
2 Page body (6/6) 33.5000 22.750 60 *** ***
4 Page body (1/1) 33.5000 22.750 60 *** ***
4 Page body (2/2) 33.5000 22.750 60 *** ***
4 Page body (4/4) 33.5000 22.750 60 *** ***
4 Page body (5/5) 33.5000 22.750 60 *** ***
4 Page body (1/1) 33.5000 22.750 40 *** ***
4 Page body (2/2) 33.5000 22.750 40 *** ***
4 Page body (4/4) 33.5000 22.750 40 *** ***
4 Page body (5/5) 33.5000 22.750 40 *** ***
4 Page gatefold (1/1) 30.5000 22.750 80 *** ***
4 Page gatefold (2/2) 30.5000 22.750 80 *** ***
4 Page gatefold (4/4) 30.5000 22.750 80 *** ***
4 Page gatefold (5/5) 30.5000 22.750 80 *** ***
Press stops, each 30.5000 22.750 80 *** ***
Plate changes, per plate 30.5000 22.750 80 *** ***
6 Page gatefold (4/4+4/4) 19.1250 22.750 80 *** ***
Press stops, each, per web 19.1250 22.750 80 *** ***
Plate changes, per plate 19.1250 22.750 80 *** ***
8 Page body (1/1) 33.5000 22.750 60 *** ***
8 Page body (2/2) 33.5000 22.750 60 *** ***
8 Page body (4/4) 33.5000 22.750 60 *** ***
8 Page body (5/5) 33.5000 22.750 60 *** ***
8 Page body (8/5) 33.5000 22.750 60 *** ***
- ----------------------------------------------------------------------------------------------------------------------
</TABLE>
Page 12 Quad/Graphics Inc. Updated March 1, 2000
00803 / 00803-00 PriceList.xls/ljb
<PAGE>
PLAYBOY ENTERPRISES
PAPER REQUIREMENTS
<TABLE>
<CAPTION>
- ----------------------------------------------------------------------------------------------------------------------
8 1/8" x 10 7/8" Book size Roll Cyl. Basis Rate
paper requirements width size weight Makeready per / M
======================================================================================================================
<S> <C> <C> <C> <C> <C>
8 Page body (1/1+1/1) 33.5000 22.750 60 *** ***
8 Page body (2/2+2/2) 33.5000 22.750 60 *** ***
8 Page body (4/4+1/1) 33.5000 22.750 60 *** ***
8 Page body (4/4+2/2) 33.5000 22.750 60 *** ***
8 Page body (4/4+4/4) 33.5000 22.750 60 *** ***
8 Page body (5/5+4/4) 33.5000 22.750 60 *** ***
8 Page body (5/5+5/5) 33.5000 22.750 60 *** ***
8 Page gatefold (4/4) 31.7500 22.750 60 *** ***
8 Page gatefold (5/5) 31.7500 22.750 60 *** ***
Press stops, each 31.7500 22.750 60 *** ***
Plate changes, per plate 31.7500 22.750 60 *** ***
Press stops, per web, each 33.5000 22.750 80 *** ***
Press stops, per web, each 33.5000 22.750 60 *** ***
Plate changes, per plate 33.5000 22.750 80 *** ***
Plate changes, per plate 33.5000 22.750 60 *** ***
- ---------------------------------- ----------- ------------- ------------------ ------------------- ------------------
</TABLE>
Page 13 Quad/Graphics Inc. Updated March 1, 2000
00803 / 00803-00 PriceList.xls/ljb
<PAGE>
PLAYBOY ENTERPRISES
PAPER REQUIREMENTS
<TABLE>
<CAPTION>
- ----------------------------------------------------------------------------------------------------------------------------
8 1/8" x 10 7/8" Book size Roll Cyl. Basis Rate
paper requirements width size weight Makeready per / M
============================================================================================================================
<S> <C> <C> <C> <C> <C>
12 Page body (4/4) 66.875 33.500 40 *** ***
12 Page body (5/5) 66.875 33.500 40 *** ***
16 Page body (4/4) 89.125 33.500 40 *** ***
16 Page body (5/5) 89.125 33.500 40 *** ***
20 Page body (4/4) 55.750 33.500 40 *** ***
20 Page body (5/5) 55.750 33.500 40 *** ***
24 Page body (4/4) 66.875 33.500 40 *** ***
24 Page body (5/5) 66.875 33.500 40 *** ***
28 Page body (4/4) 78.000 33.500 40 *** ***
28 Page body (5/5) 78.000 33.500 40 *** ***
32 Page body (4/4) 89.125 33.500 40 *** ***
32 Page body (5/5) 89.125 33.500 40 *** ***
36 Page body (4/4) 66.875 50.250 40 *** ***
36 Page body (5/5) 66.875 50.250 40 *** ***
40 Page body (4/4) 55.750 33.500 40 *** ***
40 Page body (5/5) 55.750 33.500 40 *** ***
48 Page body (4/4) 89.125 50.250 40 *** ***
48 Page body (5/5) 89.125 50.250 40 *** ***
48 Page body (4/4) 66.875 33.500 40 *** ***
48 Page body (5/5) 66.875 33.500 40 *** ***
56 Page body (4/4) 78.000 33.500 40 *** ***
56 Page body (5/5) 78.000 33.500 40 *** ***
60 Page body (4/4) 55.750 50.250 40 *** ***
60 Page body (5/5) 55.750 50.250 40 *** ***
64 Page body (4/4) 89.125 33.500 40 *** ***
64 Page body (5/5) 89.125 33.500 40 *** ***
72 Page body (4/4) 66.875 50.250 40 *** ***
72 Page body (5/5) 66.875 50.250 40 *** ***
84 Page body (4/4) 78.000 50.250 40 *** ***
84 Page body (5/5) 78.000 50.250 40 *** ***
96 Page body (4/4) 89.125 50.250 40 *** ***
96 Page body (5/5) 89.125 50.250 40 *** ***
Cylinder changes, per cylinder 55.750 33.500 40 *** ***
Cylinder changes, per cylinder 66.875 33.500 40 *** ***
Cylinder changes, per cylinder 78.000 33.500 40 *** ***
Cylinder changes, per cylinder 89.125 33.500 40 *** ***
Cylinder changes, per cylinder 55.750 50.250 40 *** ***
Cylinder changes, per cylinder 66.875 50.250 40 *** ***
Cylinder changes, per cylinder 78.000 50.250 40 *** ***
Cylinder changes, per cylinder 89.125 50.250 40 *** ***
- ----------------------------------------------------------------------------------------------------------------------------
</TABLE>
Page 14 Quad/Graphics Inc. Updated March 1, 2000
00803 / 00803-00 PriceList.xls/ljb
<PAGE>
PLAYBOY ENTERPRISES
PAPER REQUIREMENTS
<TABLE>
<CAPTION>
- ----------------------------------------------------------------------------------------------------------------------------
8 1/8" x 10 7/8" Book size Roll Cyl. Basis Rate
paper requirements width size weight Makeready per / M
- ----------------------------------------------------------------------------------------------------------------------------
<S> <C> <C> <C> <C> <C>
12 Page body (4/4) 66.875 33.500 45 *** ***
12 Page body (5/5) 66.875 33.500 45 *** ***
16 Page body (4/4) 89.125 33.500 45 *** ***
16 Page body (5/5) 89.125 33.500 45 *** ***
20 Page body (4/4) 55.750 33.500 45 *** ***
20 Page body (5/5) 55.750 33.500 45 *** ***
24 Page body (4/4) 66.875 33.500 45 *** ***
24 Page body (5/5) 66.875 33.500 45 *** ***
28 Page body (4/4) 78.000 33.500 45 *** ***
28 Page body (5/5) 78.000 33.500 45 *** ***
32 Page body (4/4) 89.125 33.500 45 *** ***
32 Page body (5/5) 89.125 33.500 45 *** ***
36 Page body (4/4) 66.875 50.250 45 *** ***
36 Page body (5/5) 66.875 50.250 45 *** ***
40 Page body (4/4) 55.750 33.500 45 *** ***
40 Page body (5/5) 55.750 33.500 45 *** ***
48 Page Body (4/4) 89.125 50.250 45 *** ***
48 Page body (5/5) 89.125 50.250 45 *** ***
48 Page body (4/4) 66.875 33.500 45 *** ***
48 Page body (5/5) 66.875 33.500 45 *** ***
56 Page body (4/4) 78.000 33.500 45 *** ***
56 Page body (5/5) 78.000 33.500 45 *** ***
60 Page body (4/4) 55.750 50.250 45 *** ***
60 Page body (5/5) 55.750 50.250 45 *** ***
64 Page body (4/4) 89.125 33.500 45 *** ***
64 Page body (5/5) 89.125 33.500 45 *** ***
72 Page body (4/4) 66.875 50.250 45 *** ***
72 Page body (5/5) 66.875 50.250 45 *** ***
84 Page body (4/4) 78.000 50.250 45 *** ***
84 Page body (5/5) 78.000 50.250 45 *** ***
96 Page body (4/4) 89.125 50.250 45 *** ***
96 Page body (5/5) 89.125 50.250 45 *** ***
Cylinder changes, per cylinder 55.750 33.500 45 *** ***
Cylinder changes, per cylinder 66.875 33.500 45 *** ***
Cylinder changes, per cylinder 78.000 33.500 45 *** ***
Cylinder changes, per cylinder 89.125 33.500 45 *** ***
Cylinder changes, per cylinder 55.750 50.250 45 *** ***
Cylinder changes, per cylinder 66.875 50.250 45 *** ***
Cylinder changes, per cylinder 78.000 50.250 45 *** ***
Cylinder changes, per cylinder 89.125 50.250 45 *** ***
- ----------------------------------------------------------------------------------------------------------------------------
</TABLE>
Page 15 Quad/Graphics Inc. Updated March 1, 2000
00803 / 00803-00 PriceList.xls/ljb
<PAGE>
PLAYBOY ENTERPRISES
PAPER REQUIREMENTS
<TABLE>
<CAPTION>
- ----------------------------------------------------------------------------------------------------------------------------
8 1/8" x 10 7/8" Book size Roll Cyl. Basis Rate
paper requirements width size weight Makeready per / M
- ----------------------------------------------------------------------------------------------------------------------------
<S> <C> <C> <C> <C> <C>
12 Page body (4/4) 66.875 33.500 50 *** ***
12 Page body (5/5) 66.875 33.500 50 *** ***
16 Page body (4/4) 89.125 33.500 50 *** ***
16 Page body (5/5) 89.125 33.500 50 *** ***
20 Page body (4/4) 55.750 33.500 50 *** ***
20 Page body (5/5) 55.750 33.500 50 *** ***
24 Page body (4/4) 66.875 33.500 50 *** ***
24 Page body (5/5) 66.875 33.500 50 *** ***
28 Page body (4/4) 78.000 33.500 50 *** ***
28 Page body (5/5) 78.000 33.500 50 *** ***
32 Page body (4/4) 89.125 33.500 50 *** ***
32 Page body (5/5) 89.125 33.500 50 *** ***
36 Page body (4/4) 66.875 50.250 50 *** ***
36 Page body (5/5) 66.875 50.250 50 *** ***
40 Page body (4/4) 55.750 33.500 50 *** ***
40 Page body (5/5) 55.750 33.500 50 *** ***
48 Page Body (4/4) 89.125 50.250 50 *** ***
48 Page body (5/5) 89.125 50.250 50 *** ***
48 Page body (4/4) 66.875 33.500 50 *** ***
48 Page body (5/5) 66.875 33.500 50 *** ***
56 Page body (4/4) 78.000 33.500 50 *** ***
56 Page body (5/5) 78.000 33.500 50 *** ***
60 Page body (4/4) 55.750 50.250 50 *** ***
60 Page body (5/5) 55.750 50.250 50 *** ***
64 Page body (4/4) 89.125 33.500 50 *** ***
64 Page body (5/5) 89.125 33.500 50 *** ***
72 Page body (4/4) 66.875 50.250 50 *** ***
72 Page body (5/5) 66.875 50.250 50 *** ***
84 Page body (4/4) 78.000 50.250 50 *** ***
84 Page body (5/5) 78.000 50.250 50 *** ***
96 Page body (4/4) 89.125 50.250 50 *** ***
96 Page body (5/5) 89.125 50.250 50 *** ***
Cylinder changes, per cylinder 55.750 33.500 50 *** ***
Cylinder changes, per cylinder 66.875 33.500 50 *** ***
Cylinder changes, per cylinder 78.000 33.500 50 *** ***
Cylinder changes, per cylinder 89.125 33.500 50 *** ***
Cylinder changes, per cylinder 55.750 50.250 50 *** ***
Cylinder changes, per cylinder 66.875 50.250 50 *** ***
Cylinder changes, per cylinder 78.000 50.250 50 *** ***
Cylinder changes, per cylinder 89.125 50.250 50 *** ***
- ----------------------------------------------------------------------------------------------------------------------------
</TABLE>
Page 16 Quad/Graphics Inc. Updated March 1, 2000
00803 / 00803-00 PriceList.xls/ljb
<PAGE>
PLAYBOY ENTERPRISES
PAPER REQUIREMENTS
<TABLE>
<CAPTION>
- ----------------------------------------------------------------------------------------------------------------------------
8 1/8" x 10 7/8" Book size Roll Cyl. Basis Rate
paper requirements width size weight Makeready per / M
- ----------------------------------------------------------------------------------------------------------------------------
<S> <C> <C> <C> <C> <C>
12 Page body (4/4) 66.875 33.500 60 *** ***
12 Page body (5/5) 66.875 33.500 60 *** ***
16 Page body (4/4) 89.125 33.500 60 *** ***
16 Page body (5/5) 89.125 33.500 60 *** ***
20 Page body (4/4) 55.750 33.500 60 *** ***
20 Page body (5/5) 55.750 33.500 60 *** ***
24 Page body (4/4) 66.875 33.500 60 *** ***
24 Page body (5/5) 66.875 33.500 60 *** ***
28 Page body (4/4) 78.000 33.500 60 *** ***
28 Page body (5/5) 78.000 33.500 60 *** ***
32 Page body (4/4) 89.125 33.500 60 *** ***
32 Page body (5/5) 89.125 33.500 60 *** ***
36 Page body (4/4) 66.875 50.250 60 *** ***
36 Page body (5/5) 66.875 50.250 60 *** ***
40 Page body (4/4) 55.750 33.500 60 *** ***
40 Page body (5/5) 55.750 33.500 60 *** ***
48 Page body (4/4) 89.125 50.250 60 *** ***
48 Page body (5/5) 89.125 50.250 60 *** ***
48 Page body (4/4) 66.875 33.500 60 *** ***
48 Page body (5/5) 66.875 33.500 60 *** ***
56 Page body (4/4) 78.000 33.500 60 *** ***
56 Page body (5/5) 78.000 33.500 60 *** ***
60 Page body (4/4) 55.750 50.250 60 *** ***
60 Page body (5/5) 55.750 50.250 60 *** ***
64 Page body (4/4) 89.125 33.500 60 *** ***
64 Page body (5/5) 89.125 33.500 60 *** ***
72 Page body (4/4) 66.875 50.250 60 *** ***
72 Page body (5/5) 66.875 50.250 60 *** ***
84 Page body (4/4) 78.000 50.250 60 *** ***
84 Page body (5/5) 78.000 50.250 60 *** ***
96 Page body (4/4) 89.125 50.250 60 *** ***
96 Page body (5/5) 89.125 50.250 60 *** ***
Cylinder changes, per cylinder 55.750 33.500 60 *** ***
Cylinder changes, per cylinder 66.875 33.500 60 *** ***
Cylinder changes, per cylinder 78.000 33.500 60 *** ***
Cylinder changes, per cylinder 89.125 33.500 60 *** ***
Cylinder changes, per cylinder 55.750 50.250 60 *** ***
Cylinder changes, per cylinder 66.875 50.250 60 *** ***
Cylinder changes, per cylinder 78.000 50.250 60 *** ***
Cylinder changes, per cylinder 89.125 50.250 60 *** ***
- ----------------------------------------------------------------------------------------------------------------------------
</TABLE>
Page 17 Quad/Graphics Inc. Updated March 1, 2000
00803 / 00803-00 PriceList.xls/ljb
<TABLE> <S> <C>
<ARTICLE> 5
<MULTIPLIER> 1,000
<S> <C>
<PERIOD-TYPE> 3-MOS
<FISCAL-YEAR-END> DEC-31-2000
<PERIOD-START> JAN-01-2000
<PERIOD-END> MAR-31-2000
<CASH> 0
<SECURITIES> 3,797
<RECEIVABLES> 40,369
<ALLOWANCES> 6,101
<INVENTORY> 24,582
<CURRENT-ASSETS> 156,880
<PP&E> 34,988
<DEPRECIATION> 24,560
<TOTAL-ASSETS> 404,532
<CURRENT-LIABILITIES> 101,095
<BONDS> 74,200
0
0
<COMMON> 246
<OTHER-SE> 156,024
<TOTAL-LIABILITY-AND-EQUITY> 404,532
<SALES> 73,103
<TOTAL-REVENUES> 73,103
<CGS> 66,869
<TOTAL-COSTS> 79,417
<OTHER-EXPENSES> 0
<LOSS-PROVISION> 0
<INTEREST-EXPENSE> 1,888
<INCOME-PRETAX> (8,707)
<INCOME-TAX> (2,472)
<INCOME-CONTINUING> (6,235)
<DISCONTINUED> 0
<EXTRAORDINARY> 0
<CHANGES> 0
<NET-INCOME> (6,235)
<EPS-BASIC> (0.26)
<EPS-DILUTED> (0.26)
</TABLE>
