<PAGE>
POWER OF ATTORNEY
KNOW ALL PERSONS BY THESE PRESENTS, that each person whose signature
appears below constitutes and appoints Lucille S. Salhany and Richard A.
Guttendorf, as his or her true and lawful attorneys-in-fact and agents, and each
of them with full power to act without the other, with full power of
substitution and resubstitution, for him and her and in his and her name, place
and stead, in any and all capacities, to sign any or all amendments (including
post-effective amendments) to the Registration Statement on Form SB-2 of
Lifef/x, Inc., and to file the same, with all exhibits thereto, and any and
other documents in connection therewith, with the Securities and Exchange
Commission, and grant unto said attorneys-in-fact and agents, and each of them,
full power and authority to do and perform each and every act and thing
requisite and necessary to be done in and about the foregoing, as fully as all
intents and purposes as he or she might or could do in person, hereby ratifying
and confirming all that said attorneys-in-fact and agents, or their substitutes,
may lawfully do or cause to be done by virtue hereof.
IN WITNESS WHEREOF, the undersigned have hereunto set their hands and seals
on the dates indicated.
<TABLE>
<CAPTION>
Signature Title Date
--------- ----- ----
<S> <C> <C>
/s/ Leslie G. Selbovitz Director July 14, 2000
---------------------------------
Dr. Leslie G. Selbovitz
/s/ Nancy Hawthorne Director July 14, 2000
---------------------------------
Nancy Hawthorne
</TABLE>
