STUDENT ADVANTAGE INC
S-3, EX-23.1, 2001-01-16
MEMBERSHIP ORGANIZATIONS
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<PAGE>   1


                                                                    EXHIBIT 23.1

                       CONSENT OF INDEPENDENT ACCOUNTANTS


     We hereby consent to the incorporation by reference in this Registration
Statement on Form S-3 of our report dated February 11, 2000 relating to the
financial statements which appears in Student Advantage, Inc.'s Annual Report on
Form 10-K for the year December 31, 1999. We also consent to the reference to us
under the heading of "Experts" in such Registration Statement.


/s/ PricewaterhouseCoopers LLP

Boston, Massachusetts
January 12, 2001



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