MASSIMO ENTERPRISES INC
SB-2, 1998-11-25
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                      Robert A. Forrester, Attorney at Law
                      1215 Executive Drive West, Suite 102
                              Richardson, TX 75081
                                 (972) 438-9898
                               Fax (972) 480-8406

November 24, 1998

Securities and Exchange Commission
450 Fifth Street, N.W.
Washington, D.C. 20549



Re:      Massimo Enterprises, Inc. (the "Company")
         Registration Statement on Form SB-2

Commissioners:

On behalf of the Company I transmit  herewith a  Registration  Statement on Form
SB-2. The  Registration  Statement  covers a proposed  offering of 500,000 Units
with each Unit  comprised  of two  shares of Common  Stock and two  warrants  to
purchase Common Stock. Should the Staff have any comments or questions or desire
any  additional  information,  please  telephone  the  undersigned  at the above
telephone number.



Very truly yours,


/s/ Robert A. Forrester

Robert A. Forrester
<PAGE>

    As filed with the Securities and Exchange Commission on ___________, 1998
                            Registration No.________

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
                                -----------------
                                    FORM SB-2
                             REGISTRATION STATEMENT
                                    Under the
                             SECURITIES ACT OF 1933

                            MASSIMO ENTERPRISES, INC.
                 (Name of small business issuer in its charter)

         Texas                        2844                     72-1269331
 (State or jurisdiction of   (Primary Standard Industrial    (I.R.S. Employer  
                        
  incorporation or organization)  Classification Code Number)
                                                         Identification Number)

                            Massimo Enterprises, Inc.
                              8643 Grenadier Drive
                                Dallas, TX 75238
                                 (214) 340-3506
                   (Address and telephone number of principal
               executive offices and principal place of business)

                    ----------------------------------------

                                 Jason J. Romano
                            Massimo Enterprises, Inc.
                              8643 Grenadier Drive
                                Dallas, TX 75238
                                 (214) 340-3506
            (Name, address and telephone number of agent for service)

                        Copies of all communications to:
                  Robert A. Forrester, Esq.                   Company2    
                  1215 Executive Drive West                    Address
                  Suite 102
                  Richardson, TX 75081
                  Phone (972) 437-9898                        Phone (   )
                  Fax (972) 480-8406                          Fax (   )

         Approximate  date of proposed  sale to public:  As soon as  practicable
after the effective date of the Registration Statement.

         If this Form is filed to register additional securities for an offering
pursuant to Rule 462(b) under the Securities Act, please check the following box
and list  the  Securities  Act  registration  statement  number  of the  earlier
effective registration statement for the same offering.

         If this Form is a  post-effective  amendment filed pursuant to Rule 462
(c) under the  Securities  Act,  check the following box and list the Securities
Act  registration   statement  number  of  the  earlier  effective  registration
statement for the same offering.

         If delivery of the  prospectus  is expected to be make pursuant to Rule
434, please check the following box.

         The Registrant hereby amends this  registration  statement on such date
or dates as may be necessary to delay its  effective  date until the  registrant
shall file a further amendment which specifically  states that this registration
statement shall  thereafter  become effective in accordance with section 8(a) of
the  Securities  Act of 1933 or until the  registration  statement  shall become
effective on such date as the Commission,  acting pursuant to said section 8(a),
may determine.



<PAGE>


                         CALCULATION OF REGISTRATION FEE
<TABLE>
<CAPTION>

                                                            Maximum              Proposed
Title of Each Class                    Amount to           Offering               Maximum             Amount of
                Of                        be                 Price               Aggregate          Registration
         Securities to be             Registered           Per Unit              Offering                Fee
            Registered                                                           Price (1)
<S>                                      <C>                <C>                <C>                  <C>    

Units, each
consisting of
  2 shares of Common
Stock and                               575,000              $8.50              $4,887,500            $1,527.34
  2 Redeemable Common
Stock
 Purchase Warrants
(2)

Common Stock, $0.01                     575,000               (2)                   (2)                  (2)
par value (2)

Redeemable Series A
Common                                  575,000               (2)                   (2)                  (2)
 Stock Purchase
Warrants (2)

Common Stock, $0.01                     575,000             $10.20              $5,865,000            $1,832.81
par value (3)

Underwriter's 100,000                    $.001              100.00                  --
Warrants (4)

Units Underlying the
Underwriter's 50,000                    $10.20             $510,000               $159.37
  Warrants

Common Stock, $0.01                     100,000               (5)                   (5)                  (5)
par value (5)

Redeemable Series A
Common                                  100,000               (5)                   (5)                  (5)
 Stock purchase
Warrants

Common Stock, $0.01                     100,000              $5.10               $510,000              $159.37
par value (6)

Total                                                                                                 $3,678.89
</TABLE>



(1) Estimated solely for the purpose of computing the amount of the registration
fee pursuant to Rule 457 (a) under the Securities Act of 1933 (the "Act").
(2)Included in the Units.  No additional registration fee is required.
(3)Issuable upon exercise of Redeemable series A Common Stock Purchase Warrants.
     Pursuant to Rule 416 there are also registered an  indeterminate  number of
     shares of Common Stock,  which may be issued pursuant to the  anti-dilution
     provisions  applicable  to the  Redeemable  Series A Common Stock  Purchase
     Warrants,  the  Underwriter's  Warrants and the Redeemable  Series A Common
     Stock Purchase Warrants issuable under the Underwriters' Warrants.
(4)Underwriters'  Warrants  to  purchase up to 50,000  Units,  consisting  of an
     aggregate of 100,000 shares of Common Stock and 100,000 Redeemable Series A
     Common Stock Purchase Warrants.
(5)Included in the Units Underlying the Underwriter's Warrants.  No additional 
registration fee is required.
(6)Issuable upon exercise of Redeemable Series A Common Stock Purchase Warrants
 underlying the Underwriters' Units.

<PAGE>



                            Massimo Enterprises, Inc.

                                  500,000 Units
             Each Unit consisting of Two Shares of Common Stock and
             Two Redeemable Series A Common Stock Purchase Warrants



     Massimo  Enterprises,  Inc. has  developed a line of hair care products and
patented  an  applicator  for  applying  relaxer to hair.  The  products  are to
marketed primarily to  African-Americans.  We have not yet begun to market these
products.

Each  warrant  sold with the unit  entitles  the holder to purchase one share of
common stock for 60% of the price of the unit. The holder may no t exercise this
right until  ______________(thirteen  months  from the dated of this  offering).
This right ceases on _________  (five years after the date of this  prospectus).
We may  purchase  the  warrants  at a price of  $0.05  per  warrant  at any time
beginning  _________(18 months form the dated of this prospectus)  provided that
the closing  sale price per share of common stock equals or exceeds the offering
price per unit for twenty  consecutive  days. The common stock and warrants must
trade as a unit for six months following the date of this prospectus  unless the
Representative permits them to trade separately at an earlier date.

Prior  to this  offering,  there  has  been no  public  market  for any of these
securities,  but we have applied to the Nasdaq  Small-Cap  Market and the Boston
Stock Exchange to list them for trading.  We expect the units to be offered at a
price of ______to _______.

See "Risk  Factors"  beginning on page six for a discussion  of certain  factors
that you should  consider  before  you invest in the units  being sold with this
prospectus.
                                           ----------------------------
The Offering:

                                   Per Unit                 Total

Public Price                        $8.50                $4,250,000

Underwriting
  Discounts                          $0.85                $425,000

Proceeds to Us                       $7.65               $3,825,000

For  a period of 45 days form the date of this prospectus,  the underwriters may
     purchase  up to  75,000  units  at  the  public  offering  price  less  the
     underwriting discount.

Proposed Trading Symbols:
Boston
     Units
     Common Stock
     Warrants

Nasdaq Small-Cap
     Units
     Common Stock
     Warrants


                       -----------------------------
Neither  the  Securities  and  Exchange  Commission  nor  any  State  securities
commission have approved nor disapproved  these securities or determined if this
Prospectus  is truthful or  complete.  Any  representation  to the contrary is a
criminal offense.

                                The     date    of    this     Prospectus     is
_________________, 1998.


<PAGE>


                             ADDITIONAL INFORMATION

         Massimo has not previously  been subject to the reporting  requirements
of the  Securities  Exchange Act of 1934, as amended ( the "Exchange  Act").  We
have filed with the  Securities and Exchange  Commission  (the  "Commission")  a
Registration  Statement on Form SB-2,  (including  any amendments  thereto,  the
"Registration  Statement")  under the  Securities  Act of 1933,  as amended (the
"Securities Act") with respect to the Securities offered hereby. This Prospectus
does not contain all of the information set forth in the Registration  Statement
and the exhibits and schedules thereto.  For further information with respect to
Massimo and the Securities,  reference is made to the Registration Statement and
the exhibits and schedules thereto. Statements made in this Prospectus regarding
the contents of any contract or document filed as an exhibit to the Registration
Statement  are not  necessarily  complete  and, in each  instance,  reference is
hereby  made to the copy of such  contract  or  document  so  filed.  Each  such
statement  is  qualified in its  entirety by such  reference.  The  Registration
Statement and the exhibits and the schedules  thereto filed with the  Commission
may be inspected,  without charge,  at the office of the Commission at Judiciary
Plaza, 450 fifth Street,  NW, Washington,  D.C. 20549.  Copies of such materials
may also be obtained from the Public Reference  Section of the Commission at 450
Fifth Street,  NW,  Washington,  D.C. 20549, at prescribed rates. The commission
maintains a Web site that contains reports, proxy and information statements and
other information regarding issuers that file electronically with the commission
at http:/www.sec.gov.

         As a result  of this  offering,  Massimo  will  become  subject  to the
reporting  requirements  of the Exchange Act, and in accordance  therewith  will
file  periodic  reports,   proxy  statements  and  other  information  with  the
Commission. Massimo will furnish our shareholders with annual reports containing
audited  consolidated  financial  statements  certified  by  independent  public
accountants  following  the  end of  each  fiscal  year,  proxy  statements  and
quarterly reports containing unaudited  consolidated  financial  information for
the first three  quarters of each fiscal year  following  the end of such fiscal
quarter.

         Massimo has applied to the NASDAQ  Small-Cap and Boston Stock Exchange.
If the Company's  application is accepted,  then reports,  proxy  statements and
other  information  concerning  Massimo will be available for  inspection at the
Boston Stock Exchange, One Boston Place, Boston, Mass 02108.

         Certain   persons   participating   in  this  offering  may  engage  in
transactions  that  stabilize,  maintain  or  otherwise  affect the price of the
common  stock,  including  exercising  the  over-allotment   option,   effecting
syndicate  covering  transactions or imposing penalty bids. For a description of
these activities, see "Underwriting."










                                       2
<PAGE>


                                                       
                                                         
                               PROSPECTUS SUMMARY

         The following summary is qualified in its entirety by the more detailed
information  and  financial  statements   (including  notes  thereto)  appearing
elsewhere in this  Prospectus.  The  Securities  offered  hereby  involve a high
degree of risk.  Investors should  carefully  consider the information set forth
under "Risk Factors."

         Prospective investors should note that this Prospectus contains certain
"forward-looking"   statements,   including   without   limitation,   statements
containing the words "believes,"  "anticipates,"  "expects," "intends," "plans,"
"should,"  "seeks to," and similar  words.  Prospective  investors are cautioned
that such  forward-looking  statements are not guarantees of future  performance
and involve risks and  uncertainties.  Actual results may differ materially from
those  in  the  forward-looking  statements  as a  result  of  various  factors,
including but not limited to, the risk factors set forth in this Prospectus. The
accompanying   information  contained  in  this  Prospectus  identifies  certain
important factors that could cause such differences. See "Risk Factors."

                                   The Company

         Massimo is a development  stage company which was formed in May 1994 as
a Louisiana  corporation and reorganized as a Texas corporation in 1998. We have
developed  and patented an  applicator  for applying  hair relaxer and a line of
hair care products to be marketed primarily to African Americans.  Our principal
product is the patented  applicator which applies hair relaxer with accuracy and
significantly  faster  than  existing  application  methods.  In addition to the
applicator and hair relaxer product, Massimo has also developed:
                     Hair spray to hold styled hair
                     Conditioners that repair hair damaged by chemical treatment
                     and  over  processing   Conditioning  shampoo  that  cleans
                     without affecting color-treated or relaxed hair

All of these products are marketed under the trademark Smooth & Easy (R).

         We have designed our patented applicator to apply hair straighteners in
five to ten minutes.  Users of hair  straighteners  typically apply hair relaxer
ever  five to six  weeks  and we  believe  it takes 30 to 40  minutes  to apply.
Between major applications, one will apply hair relaxer to roots, and we believe
the process is  cumbersome,  imprecise,  time  consuming and often  modifies the
effect of an earlier  application.  Our applicator not only shortens the time it
takes  to  apply  hair  relaxer,  it is  convenient  and  applies  hair  relaxer
accurately.

         Massimo has not commenced significant operations.  Nonetheless, we have
completed  the  design  of our  applicator  and  assembled  50,000  units,  each
consisting of five products,  which we hold in inventory. We have two patents on
the  applicator  and a  registered  trademark  on Smooth & Easy(R).  Massimo has
contracted with RAANI Corporation to assemble, package and ship our products.

         Massimo plans to market our products  primarily through  television and
print advertising where consumers are asked to call a toll free number to obtain
more information and place orders for our products. The products will be shipped
directly  to the  consumer.  We plan to  engage  a direct  response  multi-media
marketing firm to develop information and handle order processing.

         Our  headquarters  are located at 8643  Grenadier  Drive,  Dallas Texas
75238.  The  telephone  number  is (214)  340-3506  and our fax  number is (214)
340-1134.
                                       3
<PAGE>
                                  The Offering

Securities                                           offered    hereby   500,000
                                                     Units, each Unit consisting
                                                     of  two  shares  of  Common
                                                     Stock  and  two   Series  A
                                                     Warrants,   each  Series  A
                                                     Warrant entitles the holder
                                                     to  purchase  one  share of
                                                     Common  Stock at a price of
                                                     120% of the offering  price
                                                     per share until 2003.  (See
                                                     "Description             of
                                                     Securities.")

Series                                               A Warrants The Warrants are
                                                     not immediately exercisable
                                                     and  are  not  transferable
                                                     separately    from   Shares
                                                     until  _____,   1999.   The
                                                     Series   A   Warrants   are
                                                     redeemable  by Massimo  any
                                                     at $0.05 per Warrant  under
                                                     certain  conditions.   (See
                                                     "Description             of
                                                     Securities.")

Offering Price                                       $8.50 Per Unit

Common Stock to be outstanding
  after the offering                                  1,700,033 Shares (1)(2)
                     --------------------------- --

Warrants to be Outstanding
  after the Offering                                  1,000,000 Warrants (2)(3)
                     ----------------------------------------

Use of Proceeds           To provide additional funds for marketing and
                   product development and for working capital and other
                   general corporate purposes.  (See "Use of Proceeds.")

Risk Factors                 The Securities offered hereby are
                   speculative and involve a high degree of risk and should not
                    be purchased by investors who cannot afford the loss of
                    their entire investment.  (See "Risk Factors.")

Boston Stock Exchange Symbols
         Units
         Common Stock
         Series A Warrants

NASDAQ Small-Cap Market Symbols
         Units
         Common Stock
         Series A Warrants

  ---------------------

(1)  Excludes  170,000  shares of  Common  Stock  reserved  for  issuance  under
     Massimo's  1998 Stock  Option  Plan (the  "Stock  Option  Plan").  To date,
     170,000  options  have been granted  under the Stock  Option Plan,  none of
     which are immediately exercisable. See "Management - Stock Option Plan."
(2)  Excludes an aggregate of up to 1,420,000  shares  issuable upon exercise of
     (i)  the   Warrants,   (ii)  the   over-allotment   option  and  (iii)  the
     Underwriters' Warrants.
(3)   Excludes up to 150,000 Series A Warrant issuable upon exercise of the 
      over-allotment option or the 100,000 Series A Warrants underlying the
      Underwriters' Warrants.
                                       4
<PAGE>

                          Summary Financial Information
<TABLE>
<CAPTION>


                                      Year Ended            May 24, 1994            Nine Months Ended
                                      December 31        (Inception) Through        September 30,
Operating Data:                   1996           1997     December 31, 1997     1997              1998
                                  ----           ----     -----------------     ----              ----
<S>                         <C>               <C>             <C>              <C>             <C>

Net sales                   $      6,127              -      $    6,127              -                  -
Gross profit                       1,951              -           1,951              -                  -
Operating income (loss)        (124,226)       (93,788)       (483,680)       (36,027)           (85,405)
Net income (loss)              (125,585)       (93,296)       (484,547)       (36,295)           (82,498)
Net income (loss) per share      $(0.25)        $(0.18)         $(0.96)        $(0.07)            $(0.13)
</TABLE>
<TABLE>
<CAPTION>


                                       December 31                           September 30
                                                               --------------------------
Balance Sheet Data:                       1997                     1998            As Adjusted (1)
                                      -------------            -----------         ---------------
<S>                                     <C>                          <C>             <C>     

Working capital                            $149,149                213,289             $3,778,289
Total assets                                171,668                275,239              3,840,239
Long-term liabilities                             -                      -                      -
Shareholders' equity (deficit)              171,668                274,970              3,839,970
</TABLE>

     (1) As adjusted  to give effect to the sale of 500,000  Units at an assumed
offering  price  of  $8.50  per Unit  and the  application  of the net  proceeds
therefrom   of   approximately   $3,565,000.   (See   "Use  of   Proceeds"   and
"Capitalization.")



                                        5
<PAGE>

              RISK FACTORS

An investment in the securities  offered hereby  involves a high degree of risk.
Prospective  investors should consider the following  factors in addition to the
other  information set forth in the prospectus  before purchasing the securities
offered hereby.


Limited Operating History; Recent Losses; Accumulated Deficit; Potential
Inability to Maintain Profitability

         Massimo was founded in May,  1994 and  anticipates  marketing  products
approximately two months following the close of this offering. We are subject to
numerous risks,  expenses,  problems and difficulties  typically  encountered in
establishing a new business and the commercialization of new products. We intend
to  establish  our  production,   marketing  and  sales  activities  immediately
following the  completion of this offering and will incur  increased  associated
expenditures.  We anticipate that additional  losses may occur from time to time
until revenue is sufficient  to offset the increased  level of sales,  marketing
and production costs.

         In particular,  Massimo has only recently entered into an agreement for
the  assembly of our  products  and has no  experience  with this  manufacturer.
Although one of our future officers does have multimedia  marketing  experience,
we do not have  significant  experience  with  multimedia  marketing and product
distribution.  Furthermore,  we have allocated  $1,750,000  from the proceeds of
this offering for marketing and advertising expenses and it is unlikely that our
gross profit margins will be sufficiently  large to absorb the initial marketing
expense in the first several months following  completion of this offering.  See
"Business"

     Neither  Massimo nor any independent  third party has formally  studied the
feasibility,  management  or  marketing  of  our  present  and  future  business
prospects and capital requirements.  In addition, there can be no assurance that
our products and services  will find  sufficient  commercial  acceptance  in the
marketplace to enable us to fulfill our objectives,  even if adequate  financing
is available. See "Business."
Possible need for Additional Financing

     Massimo  expects  that  cash flow from  operations,  together  with the net
proceeds of this offering,  will fund our cash  requirements for at least twelve
months following the completion of this offering.  However, additional financing
may be required if: we incur  operating  losses in the future;  or operations do
not generate sufficient funds.
Because there can be no assurance  that adequate  additional  financing  will be
available  on terms  acceptable  to  Massimo,  we may be  forced  to  limit  our
operations.  Any future  financing  that  involve the sale of  Massimo's  equity
securities may result in dilution to the then current stockholders.  See "Use of
Proceeds."

Uncertainty of Market Acceptance of Products' Dependence on Market Efforts

         Massimo has not yet commenced significant marketing activities,  and we
will need the proceeds from this  offering to begin that effort.  The market for
our products is sensitive to changing consumer preferences and demand. Achieving
successful market acceptance for our products will require substantial marketing
efforts and expenditure of significant  funds to create  consumer  awareness and
demand.  There can be no assurance that we will have  sufficient  funds or other
resources  to achieve  successful  market  acceptance  of our  products  or make
sufficient sales to achieve profitability. See "Use of Proceeds."

Competition

         Seven  domestic  manufacturers  presently  control the ethnic hair care
market.  Each manufacture and sell similar products in similar packaging.  There
can be no assurance that competitors will not succeed in developing technologies
and  products  that are more  effective  than any  which  have been or are being
developed  by  Massimo.  There  can be no  assurance  that our  product  will be
successful  and the  profitability  of  certain  products  and  services  may be
reduced,  possibly  substantially,  so that we can  effectively  compete  in the
market.  These  reductions  could have a material adverse effect on the business
and our financial condition. See "Business-Competition."

Dependence on Suppliers and Others

         Massimo does not produce our own products but plans to purchase our raw
materials and packaging  components  from a variety of sources.  We also plan to
rely upon third parties to market and  distribute  our products.  Presently,  we
have agreements with only one entity,  RAANI Corporation,  for the production of
our products and no formal agreements for pre-assembly, sales or distribution of
our products. Massimo believes that there are several such suppliers,  marketers
and  distributors,  but there can be no assurance  that those  entities would be
available to us on an immediate basis if needed, or at prices that we have based
our  planning.   The  failure  of  Massimo  to  successfully  obtain  suppliers,
assemblers,  marketers or distributors  could have a material  adverse effect on
the operations of Massimo. See "Business-Contractual Status."

Key Employees

         Massimo's  business is substantially  dependent on the efforts of Jason
Romano, Joseph Romano and Charles Haag. Massimo lacks employment agreements with
any of  these  individuals,  and the  loss  of  services  to  Massimo  of  these
individuals, could have a material adverse effect on Massimo. Massimo has agreed
to obtain key man  insurance in the amount of  $1,000,000  on the lives of Jason
Romano and Joseph Romano,  and there can be no assurance that the amount will be
sufficient  to  compensate  Massimo  for  the  loss  of  their  services.  See "
Management."



Personnel And Management Risks

         Our success  depends upon our ability in a competitive  environment  to
attract and retain  qualified  personnel.  Also,  we may need to fill  important
executive positions in the future. While we hope that qualified personnel can be
hired,  the market for such individuals is highly  competitive,  and there is no
assurance  that  these  critical   positions  can  be  filled  on  a  timely  or
economically basis, it at all.

Market And Business Risks

         A  considerable  portion of our strategic  plans are  predicated on our
belief and market  research that the market for our hair care products will grow
rapidly.  However, there can be no assurance that such growth will occur or that
our products will find market acceptance if such growth occurs.

Regulations

         Massimo  is  subject  to a variety  of  Federal  and State  Regulations
relating to the content,  production and sale of our products. The Food and Drug
Administration  ("FDA")  regulates the manufacture of products through its "Good
Manufacturing  Practices" and regulates the contents of cosmetics their labeling
and claims  about the  products.  The Federal  Trade  Commissions  ("FTC")  also
regulates  product claims.  These  regulations  subject us to the possibility of
repurchasing  or recalling  products  found to be defective as well as fines and
penalties. See "Business - Regulations."

Arbitrary Determination of Offering Price

         The public  offering  price for the  Common  Stock  offered  hereby was
determined by negotiation  between Massimo and the  Representative.  The factors
considered in determining the public offering price include:

     Massimo's  potential for revenue growth,  the industry in which we operate,
our business  potential and earning  prospects and the general  condition of the
securities markets at the time of the offering.
Prices for the shares of Common Stock after this  offering will be determined in
the market and may be influenced by many factors, including:

     the depth and  liquidity  of the  market  for the  Common  Stock,  investor
perception  of  Massimo  and the  mortgage  banking  industry  as a  whole.  See
"Underwriting." Dilution

         The principal  shareholders  of Massimo have acquired Common Stock at a
cost per share substantially less than that at which Massimo intends to sell the
Common Stock included in the Units to investors in this offering.  Therefore, an
investment in the Units offered hereby will result in the investors experiencing
substantial  immediate  dilution  in net  tangible  book value of 47.5% in their
ownership of Common Stock. (See "Dilution",  "Certain  Relationships and Related
Transactions" and "Description of Securities.")

Control by Principal Shareholders

         Upon completion of the offering,  the principal  shareholders  will own
approximately 29% of the Common Stock, assuming no exercise of the Underwriters'
over-allotment  option.  As a result,  the principal  shareholders will have the
ability to exert  significant  influence  over the business  affairs of Massimo,
including  the election of directors  and other  matters  requiring  shareholder
approval. (See "Principal and Selling Shareholders" and "Management.")

Boston Stock Exchange and NASDAQ Small-Cap Market

         Massimo has applied for listing of the Units,  the Common Stock and the
Warrants on the Boston Stock Exchange and for quotation on the NASDAQ  Small-Cap
Market and anticipates that it will meet the initial  inclusion  requirements at
the time of the closing of this offering. There can be no assurance however that
the listing application will be approved. If the Units, the Common Stock and the
Warrants  are  listed,  we  may  substantially  fail  to  meet  the  maintenance
requirements  of the Boston Stock Exchange  and/or the NASDAQ  Small-Cap  Market
could result in Massimo's  Common Stock and  Warrants  being  delisted  from the
Boston Stock Exchange and/or the NASDAQ Small-Cap Market,  could then delist our
Common Stock and Warrants  and they would trade on the OTC  Electronic  Bulletin
Board or in the "pink sheets" maintained by the National Quotation Bureau,  Inc.
These trading markets are generally considered to be less efficient markets.

Under this the Penny Stock Regulation

         Among other  consequences,  delisting  from the Boston  Stock  Exchange
and/or the NASDAQ  Small-Cap  Market may cause a decline in the trading price of
the  Securities,  difficulty  in conducting  trades and  difficulty in obtaining
future  financing.  If at any time, the Units,  the Common Stock or the Warrants
are not quoted on the Boston Stock Exchange or the NASDAQ Small-Cap Market,  the
Units, the Common Stock or the Warrants could become subject to the "penny stock
rules" adopted pursuant to Section 15(g) of the Securities Exchange Act of 1934,
as amended. The penny stock rules apply to companies,  the common stock of which
trades at less than  $5.00 per share or which  have  tangible  net worth of less
than  $5,000,000  ($2,000,000  if Massimo has been  operating  for three or more
years).  Such rules require,  among other things,  that brokers who trade "penny
stock" to persons other than "established customers":

     complete certain  documentation,  make suitability  inquiries of investors,
provide investors with certain  information  concerning trading in the security,
including  a risk  disclosure  document  and  quote  information  under  certain
circumstances.

     Many  brokers  have  decided  not to trade  "penny  stock"  because  of the
requirements  of  the  penny  stock  rules  and,  as a  result,  the  number  of
broker-dealers  willing to act as market  makers in such  securities is limited.
(See "Underwriting.")

Absence of Public Market for Common Stock and Warrants and Volatility

         Before  the  offering,   there  has  been  no  public  market  for  the
Securities,  and there can be no assurance  that an active  trading  market will
develop or be sustained.  The market prices for the Common Stock may be volatile
depending on a number of factors,  including the  operating  results of Massimo,
the United States and global economic or political  conditions and various other
factors generally affecting the stock market. Additionally, the stock market has
from time to time experienced  extreme price and volume  fluctuations which have
particularly  affected  the market price for emerging  growth  companies.  These
extreme  fluctuations,   which  often  have  been  unrelated  to  the  operating
performance  of  any  particular  company  or to any  group  of  companies,  may
adversely affect the market price of the Securities.

Lack of Dividends on the Common Stock

         Massimo does not anticipate paying dividends on the Common Stock at any
time in the foreseeable future.  Massimo's Board of Directors currently plans to
retain earnings for the  development  and expansion of our business.  Any future
determination  as to the payment of dividends  will be at the  discretion of the
Board of Directors  of Massimo and will depend on a number of factors  including
future  earnings,  capital  requirements,  financial  conditions  and such other
factors as the Board of Directors may deem relevant.

Shares Eligible for Future Sale

         Upon the  completion of this  offering,  Massimo will have  outstanding
1,700,033 shares of Common Stock.

         Of these  shares,  the shares  included  in the Units will be  tradable
after separation of the Units without restriction,  unless they are purchased by
affiliates of Massimo. Shares outstanding before the completion of this offering
are  "restricted  securities"  under the Securities  Act. These shares,  and any
shares purchased by affiliates of Massimo in this offering,  may be sold only if
they are  registered  under the Securities Act or sold pursuant to an applicable
exemption from the  registration  requirements of the Securities Act,  including
Rules 144 and 701  thereunder.  Certain  principal  shareholders,  officers  and
directors  have agreed not to sell or dispose of shares of Common  Stock for one
year  after the date of this  Prospectus.  Massimo's  majority  shareholder  and
director has agreed not to dispose of shares of Common Stock for a period of 365
days  after  the date of this  Prospectus.  However,  after  such  period,  this
shareholder will still be subject to certain restrictions  contained in Rule 144
under the Securities Act on the sale of his shares. (See "Underwriting.")

         We cannot predict the effect,  if any, that market sales of such shares
or availability of such shares for future sales will have on the market price of
the  Common  Stock from time to time.  Future  sales of  substantial  amounts of
Common Stock by existing  shareholders  could  adversely  affect the  prevailing
market  price of the Common  Stock and  Massimo's  ability  to raise  additional
capital.

Ability to Exercise Warrants

         For the term of the Warrants,  we will use our best efforts to maintain
a current  effective  registration  statement  with the  Securities and Exchange
Commission  (the  "Commission")  relating to the shares of Common Stock issuable
upon  exercise  of the  Warrants.  If  Massimo  is unable to  maintain a current
registration  statement  the Warrant  holders  would be unable to  exercise  the
Warrants and the Warrants would become valueless. Although the Underwriters have
agreed to not  knowingly  sell the  Warrants  in any  jurisdiction  in which the
Common  Stock  issuable  upon  exercise  of the  Warrants is not  registered  or
otherwise qualified,  a purchaser of the Warrants may relocate to a jurisdiction
in  which  the  shares  of  Common  Stock  underlying  the  Warrants  are not so
registered  or qualified.  In addition,  a purchaser of the Warrants in the open
market may  reside in a  jurisdiction  in which the  shares of the Common  Stock
underlying the Warrants are not registered or qualified. If Massimo is unable or
chooses not to register or qualify or maintain the registration or qualification
of the shares of Common  Stock  underlying  the  Warrants for sale in all of the
states in which the  Warrant  holders  reside,  Massimo  would not  permit  such
warrants to be  exercised,  and Warrant  holders in those  states  would have no
choice but to sell their Warrants or let them expire.  Prospective investors and
other interested  persons who wish to know whether or not shares of Common Stock
may be issued upon the  exercise of Warrants by Warrant  holders in a particular
state should consult with the securities  department of the state in question or
send a written inquiry to Massimo.
(See "Description of Securities-Warrants.")

Year 2000 Compliance

         Massimo's  computer systems may not comply with year 2000 issues.  Over
the next few years,  Massimo  may incur  additional  expenditures  to modify our
software  to  operate  correctly  for the  year  2000.  While  considered  to be
immaterial by management,  we have not yet quantified such costs,  which will be
expensed as incurred. If we do not address this issue successfully, our business
could be materially and adversely affected.

Risk of Redemption of Warrants

         Commencing  180  days  from the date of this  Prospectus,  Massimo  may
redeem the Warrants for $0.05 per Warrant at any time commencing eighteen months
after the date of this  Prospectus,  on thirty (30) days prior  written  notice,
provided  that the closing sale price per share for the Common Stock has equaled
or exceeded the offering price per Unit 20 consecutive  trading days.  Notice of
redemption could force the holders to:

     exercise  their Warrants and pay the exercise price at a time when it might
be  disadvantageous  or difficult  for the holder to do so, sell the Warrants at
current  market price when they might  otherwise  wish to hold the Warrants,  or
accept the redemption price, which is likely to be less than the market price of
the Warrants at the time of redemption.

Underwriters' Warrants; Risk of Further Dilution

         Massimo   has  agreed  to  sell  to  the   Underwriters,   for  nominal
consideration,  warrants to purchase up to 50,000 Units at an exercise  price of
120% of the  price at which  the  Units are  initially  offered  to the  public.
Massimo has agreed to register  under the Securities  Act, and applicable  state
securities  laws,  the  Securities  issuable upon exercise of the  Underwriters'
Warrants at the expense of Massimo.  The Underwriters'  Warrants and any profits
realized  by the  Underwriter  on the  sale  of the  Securities  underlying  the
Underwriters' Warrants could be considered additional underwriting compensation.
For the term of the  Underwriters'  Warrants,  the holders are given, at nominal
cost,  the  opportunity  to profit  from the  difference,  if any,  between  the
exercise  price of the  Underwriters'  Warrants and the value of or market price
(if any) for the  Securities,  with a  resulting  dilution  in the  interest  of
existing  shareholders.  The  Underwriters'  Warrants may be exercised at a time
when in all likelihood,  Massimo would be able to obtain any needed capital by a
new placement of securities on terms more  favorable  than those provided for by
the Underwriters' Warrants. (See "Underwriting.")


 
                                 DIVIDEND POLICY

Massimo does not anticipate  paying dividends on the Common Stock at any time in
the foreseeable  future.  Massimo's Board of Directors currently plans to retain
earnings for the  development  and expansion of Massimo's  business.  Any future
determination  as to the payment of dividends  will be at the  discretion of the
Board of Directors  of Massimo and will depend on a number of factors  including
future  earnings,  capital  requirements,  financial  conditions  and such other
factors as the Board of Directors may deem relevant.

<PAGE>





                                 USE OF PROCEEDS

         The net  proceeds of this  offering to Massimo  are  anticipated  to be
$3,565,000  after  deducting the  Underwriters  discount and estimated  offering
expenses.  We will not receive any proceeds upon  exercise of the  Underwriters'
over-allotment  option,  since the shares of Common Stock  included in the Units
will be sold by  selling  Shareholders,  and no value has been  assigned  to the
Warrants  included in the Units.  (See  "Principal  and Selling  Shareholders.")
Massimo intends to use the net proceeds as follows:
<TABLE>
<CAPTION>

                                                                       Approximate              Approximate
Application of Net Proceeds                                              Amount                   Percent
<S>                                                                   <C>                          <C>

Product Development And Inventory                                      $1,200,000                  33.7%
                                                                    --------------------------------------
Advertising and Marketing                                               1,750,000                  49.1
                                                                  -----------------------------------------------
General Corporate Purposes,
  Including Working Capital                                              615,000                   17.3
                                                                       -----------------------------------------------------
Total                                                                  $3,565,000                 100.0%
                                                                      --==========                 ======
</TABLE>

         Massimo may also use a portion of the  proceeds  from this  offering to
take  advantage  of future  business  opportunities  as a part of our  expansion
plans,  although we have not  identified  any specific  businesses it intends to
acquire and has not entered into negotiations with respect to any acquisitions.

         Pending  application of the net proceeds of this offering,  Massimo may
invest the net proceeds from this offering in interest-bearing savings accounts,
United  States  Government  obligations,  certificates  of deposit or short-term
interest-bearing securities.



<PAGE>


                                    DILUTION

         As of  September  30, 1998,  the pro forma net  tangible  book value of
Massimo was $219,355 or $0.31 per share of Common  Stock.  The net tangible book
value of Massimo is the aggregate  amount of our tangible  assets less our total
liabilities. The net tangible book value per share represents the total tangible
assets of Massimo,  less total liabilities of Massimo,  divided by the number of
shares of Common Stock  outstanding.  After giving effect to the sale of 500,000
Units at an assumed  offering price per Unit of $8.50 and the application of the
estimated  net proceeds  therefrom,  the pro forma net  tangible  book value per
share would increase from $0.31 to $2.23. This represents an immediate  increase
in net  tangible  book value of $1.92 per share to current  shareholders  and an
immediate  dilution of $2.02 per share to new investors or 47.5%, as illustrated
in the following table:
<TABLE>
<S>                                                                               <C>           <C>

Public offering price per share                                                                 $ 4.25
                            

         Net tangible book value per share before this offering                 $ 0.31
                                                                                 --------
         Increase per share attributable to new investors                       $ 1.92
                                                               ------

Adjusted net tangible book value per share after this offering                                   $ 2.23
                                                                                                  ------

Dilution per share to new investors                                             $ 2.02
                                                                                 ======

Percentage dilution                                                                               47.5%
</TABLE>

         The following table sets forth (i) the number of shares of Common Stock
purchased from Massimo,  the total consideration paid to Massimo and the average
price per share paid by the current shareholders,  and (ii) the number of shares
of Common Stock to be purchased from Massimo and total  consideration to be paid
by new investors at an assumed offering price of $8.50 per Unit.
<TABLE>
<CAPTION>

                                 Shares Purchased             Total Consideration                Average Price
     Number     Percent               Amount      Percent         Per Share
<S>                            <C>               <C>             <C>              <C>                   <C>

Current shareholders (1)         700,033          41%            $   842,015       17%                   $1.20
New investors                   1,000,000         59%              $4,250,000       83%                    $4.25
                                -------------------           --------------------
         Total                  1,700,033        100%              $5,092,015      100%
                                ==================            ====================
</TABLE>

Adjusted  to give  effect to the sale of 500,000  Units at an  assumed  offering
price of $8.50 per Unit and the  application  of the net  proceeds  therefrom of
approximately $3,565,000.

(1)  Excludes a total of  1,420,000  shares of Common  Stock  issuable  upon the
exercise  of:  (i)  the  Warrants  or  the  Underwriters'   Warrants,  (ii)  the
Underwriters' over-allotment option, or (iii) Shareholders' Stock Option.


<PAGE>


                                 CAPITALIZATION

     The following  table sets forth the long-term  debt and  capitalization  of
Massimo as of  September  30, 1998 and as adjusted to give effect to the sale of
500,000 Units offered  hereby and the  application of the estimated net proceeds
therefrom. See "Use of Proceeds."
<TABLE>
<CAPTION>
 

                                                                               September  30, 1998
                                                                       Actual           As Adjusted
<S>                                                                    <C>              <C>

Long-term debt:
         Notes payable                                                 $        0       $        0
                                                                        ==========       ==========

Shareholders' equity (deficit):
         Common Stock, $.01 par value, 10,000,000
                  shares authorized, 500,000, 576,166
                  and 700,033 shares issued and outstanding,
                  1,700,033 as adjusted (1) (2)                                 7,000          17,000
                                                                                   ---------------
         Additional paid in capital (1)                                       835,015        4,390,015
                                                                                -----------------------
         Accumulated deficit                                                 (567,045)        (567,045)
                          ---------------------------------                ------------      -----------

                  Total capitalization                                    $   274,970      $3,839,970
                                      ------------------------             ===========      ==========
</TABLE>



     (1)  Reflects  issuance  and sale by Massimo of  1,000,000 of the shares of
Common Stock included in the Units offered hereby.
(2)      Excludes  1,000,000  shares  issuable upon the exercise of the Series A
         Warrants,  100,000  shares  underlying  the 50,000 Units  issuable upon
         exercise of the Underwriters'  Warrants,  150,000 shares underlying the
         75,000  Units   issuable   upon  the  exercise  of  the   Underwriters'
         over-allotment  option and 170,000  shares  issuable  upon  exercise of
         shareholders' Stock Option. (See "Underwriting.")

<PAGE>



         MANAGEMENT'S DISCUSSION AND ANALYSIS OF RESULTS OF OPERATIONS
 


         Since  Massimo's  inception  in  May,  1994,  we  have  focused  on the
development  of our  products and planning  for our  marketing.  From  Massimo's
inception  through  December  31,  1997,  Massimo had lost  $484,547,  incurring
$125,585 of those losses in 1996 and $93,296 in 1997. The balance, $265,666, was
incurred  before  January,  1996.  The  majority of the loss  reflects  expenses
incurred before January,  1996, for the development of marketing and advertising
material.  Massimo also  expensed  $81,224 in general and  administrative  costs
during the same period reflecting  management's  expense in developing  contacts
and organizing our activities.

         In 1996, we completed our development of marketing plans and materials,
incurring  $64,813 of advertising and marketing  expense while not incurring any
marketing  expense in 1997. In 1996,  Massimo sold some product through a broker
but realized  that  sustained  selling and  distribution  of our products  would
require  additional  capital.  We also concluded that  distributing our products
through  traditional  marketing channels of cosmetic products was not efficient.
Accordingly,  we stopped our selling  activities and  concentrated on developing
the strategy it is now pursuing.

         For the nine months ended September 30, 1998,  Massimo  incurred a loss
of  $82,498  compared  to a loss of  $36,293  for the same  period in 1997.  The
increased  loss reflects  management's  activities,  begun in the latter half of
1997, to complete our plans for the  manufacture,  sale and  distribution of our
products through mass media and organize our effort for this offering.

Liquidity and Capital Resources

         At September 30, 1998,  Massimo had $125,063 in cash,  sufficient cash,
in the opinion of  management,  to complete this  offering.  The purpose of this
offering is to obtain  sufficient  funds to begin marketing and  distribution of
our products  through mass media.  See "Use of Proceeds."  Management of Massimo
believes that the proceeds from this offering are sufficient to commence selling
activity and enable us to become self sustaining.

         Massimo  does have  $88,226 of product in  inventory,  an amount it has
held since 1997. This inventory,  which includes some marketing materials,  will
partially  mitigate the cash required for product for sale after the  completion
of this  offering.  In addition,  Massimo has completed  production of equipment
necessary to  manufacture  the  applicator  for hair relaxer.  This equipment is
almost fully  depreciated but will be adequate for our initial  production needs
following the completion of this offering.

Year 2000 Compliance

         Massimo's  computer systems may not comply with year 2000 issues.  Over
the next few years,  Massimo  may incur  additional  expenditures  to modify our
software  to  operate  correctly  for the  year  2000.  While  considered  to be
immaterial by management,  we have not yet quantified such costs,  which will be
expensed as incurred. If we do not address this issue successfully, our business
could be materially and adversely affected.

<PAGE>




                                    BUSINESS
  
General

         Massimo  plans  to  market  several  hair  care  products  for  African
Americans,  the most  important of which is a patented  applicator  for applying
relaxer to the hair.  Massimo intends to market the products under the trademark
Smooth & Easy(R).

         Massimo was founded in 1994 as a Louisiana  corporation and in 1998 was
reorganized  as a  Texas  corporation  which  acquired  all  of the  issued  and
outstanding shares of the Louisiana corporation's capital stock. Since Massimo's
founding in 1994, we have:

     developed our products,  obtained  trademarks for those products,  obtained
patents for our applicator,  produced and tested prototypes of our products, and
developed operating and marketing plans.
         Massimo's  patented  applicator is designed to apply hair straighteners
in five to ten minutes.  A hair relaxer is frequently  applied every five to six
weeks and competitor's products,  management believes,  take approximately 30 to
40 minutes  to apply.  Management  believes  that this  process is  particularly
cumbersome  unless  performed by a hair stylist.  Between major  applications of
hair relaxers,  one will apply hair relaxers to roots, a process that we believe
is  cumbersome,  imprecise,  time  consuming,  and often  modifies the effect of
earlier  application.  We believe  that our  applicator  applies  hair  relaxers
quicker, with more convenience and accuracy.

Background

         Massimo's  primary  market is in the United  States to those of African
descent and our primary  product is a hair  relaxer  applied  with our  patented
applicator.  Relaxed hair enables one to fashion hair as one pleases.  Once hair
is relaxed,  it must be redone every four to six weeks with  occasional  interim
applications of relaxer at the roots of hair as the hair grows.

         In the 1940's a sodium  hydroxide or lye based chemical  relaxer became
widely used to relax hair. Lye based relaxers had a risk of hair damage and skin
irritation.  In the 1970's, relaxers that were not lye based were introduced and
required  mixing  immediately  before  use.  Although  the newer  products  have
distinctive advantage over lye based products,  particularly since they are less
irritating  to the skin,  the mixing  process  can  result in mixing  errors and
generally  takes  30  to  40  minutes  to  apply.  In  addition,   the  standard
applications  cause  the mixed  chemicals  to be  applied  with  difficulty  and
unevenly.

         Massimo's   patented   applicator  has  been  developed  to  speed  the
application of the relaxer, to assure successful mixing of the active ingredient
in the hair relaxer compound and to permit the even, precise application of hair
relaxer onto the hair. The applicator can be used to apply hair relaxer to newly
grown hair because the applicator  can dispense  relaxer on the newly grown hair
without applying the relaxer to previously treated hair.

         We plan to rely on third parties for much of our  operations.  Formulas
for hair care  products  can be  readily  obtained  from third  parties  and the
formulas  for those of Massimo  are not  unique.  Massimo's  applicator  for the
relaxer is, however, unique, and the process for mixing the hair relaxer for use
in Massimo's  patented  applicator assures even mixture before use. We will sell
in our package the applicator and relaxer together with materials with which the
relaxer is mixed.  A customer  cannot  readily clean the applicator so that each
subsequent application of relaxer will necessitate the purchase of a new kit.

         Massimo plans to  out-source  all of the  manufacturing,  marketing and
distribution functions.  The utilization of existing resources will save Massimo
from the  investing in  manufacturing  and assembly  facilities  and  developing
efficient processes with which our management lacks experience.

         Massimo has developed  several  products  that are oriented  toward the
African  American  hair care  market.  In addition,  to  Massimo's  hair relaxer
product,  which is sold with the  applicator,  we have  developed a shampoo that
cleans hair without  affecting  relaxed hair. One of our  conditioners  protects
hair from  bleach and  relaxer  compounds  and  another  enhances,  repairs  and
eliminates damage to over processed and chemically treated hair.
Another product is a hair spray that holds styled hair.

Marketing Plan

         Of the approximately 32,000,000 African Americans in the United States,
over 20,000,000  African  Americans relax or straighten their hair every four to
six weeks.  Growth rates for the African American  population are expected to be
larger than those for the  Caucasian  population of the United  States.  African
American  adults  typically  spend 34% more for personal  care services than the
average U.S.  household and African  American  women spend 41% more for personal
care services than American women as a whole.  Relaxers constitute more than 20%
of the  money  spent  by  African  Americans  on  hair  care  products.  Massimo
anticipates   that  our  initial   marketing  will  be  directed  to  the  eight
metropolitan  areas of the United States where the African  American  population
exceeds 25% of the metropolitan area's population.

         We plan to market our products  through  direct  response  marketing in
which a third party will assist in developing  mass  marketing  and  advertising
materials  and  provide  support  services  in which one  desiring  to  purchase
Massimo's  products  will call a toll free  number to order  products.  Although
Massimo   anticipates  that  we  will  market  principally   through  television
advertising, we will, through the marketing agent, develop print advertising for
inclusion in newspapers and direct mail.

         Massimo  anticipates that immediately  following the completion of this
offering,  we will commence  television  marketing.  Massimo anticipates that we
will  take  30  to 60  days  to  develop  an  infomercial  for  direct  response
advertising and develop a regional test market.

         Regardless  of  the  media  through   which   Massimo's   products  are
advertised, the advertisements will provide a toll free telephone number whereby
a customer can obtain more  information  and place orders.  This service will be
provided by the marketing entity engaged by Massimo and not by our personnel.  A
purchaser  will  receive  products  within two or three days of  contacting  the
marketing company.

         As part of Massimo's  marketing program, we will encourage customers to
regularly  receive  our  products.  The  purpose  of this  program  is to reduce
advertising  costs  through  the  establishment  of formal  programs  for repeat
purchasers.

         Although Massimo's immediate market is to African Americans, we plan to
market  our  products  outside  of the United  States.  There are  approximately
900,000,000  people of African  descent  outside of the United States,  of which
750,000,000  reside in  Africa.  Approximately  100,000,000  people  of  African
descent reside in Brazil and the balance, or approximately  50,000,000 people of
African descent reside in Europe, Central America and the Caribbean.

Production and Distribution

         Although Massimo has developed the tooling to manufacture our products,
we have  entered  into a contract  with RAANI  Corporation  to  manufacture  the
products.  We believe that using a third party to manufacture  the products will
minimize  our   requirement  to  invest  in  property  and   equipment,   employ
manufacturing  personnel and provide  working  capital to support  manufacturing
operations.

         RAANI Corporation is registered as a drug and cosmetic  manufacturer as
well as a labeler  with the  United  States  Food and Drug  Administration  (the
"FDA").  RAANI is fully  capable  of  complying  with  applicable  current  Good
Manufacturing Practices specified by the FDA.

         Massimo is obligated to provide to RAANI Corporation required packaging
materials which consist of plastic bottles, jars, closures,  sprayers,  shipping
cartons,  instructions and gloves. All of these products will be manufactured by
third parties and shipped to RAANI Corporation.

         Following assembly by RAANI  Corporation,  which is located in Bedford,
Illinois, the products will be shipped to a distribution center, or "Fulfillment
Center," which Massimo anticipates being located near Chicago.  The "Fulfillment
Center," also operated by a third party,  will  physically  ship products  based
upon orders from the organization taking orders.

Contractual Status

         While  Massimo  has  entered  into  a  formal   agreement   with  RAANI
Corporation  for the  production of our products,  we have not formally  entered
into contracts  with a marketing  company,  a "Fulfillment  Center," or entities
that produce  components  that must be assembled by RAANI  Corporation.  Massimo
has, however, identified and held discussions with several of each such entities
and believes that it can complete  contractual  arrangements with these entities
within 30 to 60 days following completion of this offering.

African American Retail Hair Care Background

         The retail  market  segments  of the ethnic  hair care  market in which
Massimo will compete are described below:

         Relaxers  and  Texturizers.  Chemical  hair  relaxing is the process of
permanently  straightening curly hair.  Texturizers  generally work in a similar
manner  as  relaxers  to  loosen  curly  hair,  but do not  straighten  the hair
completely.  Relaxed hair serves as the foundation for and  facilitator of daily
hair  styling.  Consequently,  its  popularity is not  significantly  related to
current fashion trends.  For the person with relaxed hair,  relaxers represent a
basic  personal  care  product,  similar to shampoos  and  conditioners  for the
general market. Further, the continual need for "touch-ups"  approximately every
six weeks requires the relaxer user to frequently  purchase relaxers and related
products.  Over 50% of  African-American  women use  chemical  relaxers in their
hair.

         For persons of African descent,  chemical  relaxation became popular in
the 1940's with the  introduction of sodium hydroxide or "lye" relaxer which was
the sole product  available until a competitor  invented and patented  "no-lye,"
relaxers in 1978. In the retail  market,  no-lye  relaxers are generally sold in
kits which include a cream base  component and a chemical  activator  component,
which are mixed together to create the requisite chemical  reaction.  One of the
most significant  sources of consumer complaints in the industry is inconsistent
results  caused by mixing  errors.  Our new packaging  process  eliminates  such
mixing  problems.  Although lye relaxers do not require  mixing and tend to work
faster  than  no-lye  relaxers,  they have a much higher risk of hair damage and
skin  irritation  than  no-lye  relaxers.  Until a  competitor  invented  no-lye
relaxers,  relaxing hair was relegated  primarily to salons where it was applied
by trained  technicians for safety reasons.  We believe that the introduction of
Smooth & Easy(R)  no-lye  relaxers and the patented  applicator  by Massimo will
offer the most an effective and fastest in-home method  alternative which should
significantly  changed the industry. In 1995, the U.S. retail ethnic relaxer and
texturizer  segment was the largest  category  of U.S.  retail  ethnic hair care
products,  representing  approximately  31% of the U.S.  retail ethnic hair care
market, according to the Towne-Oller Report.

         Hair Care Maintenance Products.  The physiological  differences between
the hair of  individuals  of African  descent and Caucasian hair create the need
for a variety of products  to treat or  "maintain"  the hair and scalp.  Hair is
lubricated  by the  sebaceous  gland  which  excretes  oil that  flows  down and
lubricates the hair shaft.  While this generally happens in straight hair and in
wavy hair, it is very difficult for oils to follow the curves and undulations of
increasingly  curly  hair.  The lack of oil  causes  curly  hair and  particular
tightly  curled  hair to become  very dry and  brittle,  leaving the hair with a
matte,  almost dull  finish.  This  condition is the major reason that hair care
maintenance   products   such   as  oil   sheens,   hair   dress   conditioners,
comb-outs/detanglers  and wave products are popular among individuals of African
descent.

         Women, children and men of African descent use a variety of products to
permanently  change the  structure of their hair.  In most  instances,  chemical
processes  (e.g.,  relaxing and color treating hair) leave the hair more dry and
brittle than it would be  otherwise  and can  significantly  damage hair if used
improperly.  Thus there is an even  greater  need to  condition,  replenish  and
protect  hair  before,  after and in between  treatments.  To protect  the hair,
strengthen it and return it to a soft,  shiny  condition with a healthy  looking
appearance,  the  consumer in this market has an even greater need for hair care
maintenance products than her or his general market counterpart.

         Numerous  ethnic hair care companies and several  general market health
and beauty aids  companies sell hair care  maintenance  products to consumers of
African descent.

         Massimo is reviewing  the  development  and  marketing of hair coloring
products  and shaving  products and the possible  further  development  of these
products is contingent upon the successful introduction of the applicator.

Patents and Trademarks

         Massimo owns the trademark  rights of "Smooth & Easy(R)"  which is used
in  connection  with our  principal  brands both in the United States and in the
other  countries  in which  the  products  will be  marketed.  We  secured  this
trademark on February 25, 1997.  Massimo  obtained a United  States Patent on an
earlier model of the "Applicator" which was issued on May 14, 1996 and a utility
patent issued on September 8, 1998.  Massimo  utilizes  certain  proprietary  or
patented  technologies  in the  formulation  or  manufacture  of a number of its
products: however, the loss of such proprietary rights would not have a material
adverse effect on the business,  results of operations or financial condition of
Massimo.

Research and Development

         Massimo's research and development
expenses  in  1994  and  1995  totaled  approximately  $181,000.   Research  and
development activities are expensed as incurred, since the majority of Massimo's
research and development  activities consist of developing  technically feasible
products and processes. Massimo will continue development activities as required
by the niche market needs.

Competition

         The U.S. retail hair care market is competitive  and highly  fragmented
with a number of market  participants  that focus  specifically  on this market.
Seven companies  generated  approximately 63% of industry sales in 1996 with the
remainder being generated by a number of smaller  companies.  Some of the larger
companies, such as Soft Sheen, Luster Products and Pro-Line Corp., are privately
owned and  compete  only in the  ethnic  market,  as does the  Johnson  Products
subsidiary of IVAX, Inc., a New York Stock Exchange traded company.  However,  a
few general market companies,  such as Revlon and Alberto-Culver  Company,  also
produce a limited  line of  specialized  products  for the ethnic  consumer.  In
certain product  categories,  such as shampoos and hair color,  competition also
arises from general  market  manufacturers  such as the Procter & Gamble Company
and  Bristol-Myers  Squibb  Company's  Clairol  division.  Such  general  market
companies  are  larger  and  have  substantially  greater  financial  and  other
resources  than  Massimo.  Massimo's  competitors  use  very  similar  marketing
strategies,    packaging,    products   and   relaxer   application   processes.
Internationally,  Massimo's competitors differ from market to market and include
Revlon, Soft Sheen and several regionally based foreign companies.

         Massimo will compete with several other  companies that market relaxers
and hair care  products to African  Americans.  These  enterprises  have several
competitive  advantages over Massimo.  One Company,  Carson,  Inc. claims ethnic
market leadership  through  established  brand names,  including the most widely
recognized  ethnic  brand  name in the  United  States,  Dark &  Lovely,  has an
experienced  direct  sales force  which  broadly  distributes  its  products,  a
vigorous  research and development  program and an experienced  management team.
While  Massimo's  management  team has extensive  experience in  entrepreneurial
endeavors, it lacks operational experience in the production on ethnic hair care
products,  and generally,  Massimo lacks resources on which Carson, Inc. asserts
its leadership.

Regulation

         Massimo is subject to a variety  of Federal  and State  product  safety
laws including the Food, Drug and Cosmetics Act, the Consumer Product Safety Act
and the Federal Hazardous Substance Act. Massimo is also subject to the Consumer
Product  Safety  Commission.   The  FDA  has  promulgated   certain  regulations
concerning  product  ingredients,  product labeling and product claims,  and the
Federal Trade  Commission  also  regulates  product  claims.  These  regulations
subject Massimo to the  possibility of repurchasing or recalling  products found
to be defective as well as fines and penalties.

         The  FDA  has  promulgated  certain   regulations   concerning  product
ingredients and the manufacture of those products.  To the extent that Massimo's
products are deemed cosmetics,  the products do not require pre-market  approval
by the  FDA.  The  FDA  also  enforces  regulations  regarding  the  quality  of
manufacturing called "Good Manufacturing Practices." Massimo believes that RAANI
Corporation complies with these manufacturing  regulations and that its products
are "cosmetics" as defined by FDA regulations.

Employees

         Because we rely on third parties for manufacturing, assembly, marketing
and  distribution,  Massimo is not a labor intense  business.  It will utilize a
fulfillment  center for receiving and shipping orders. As of September 30, 1998,
Massimo's staff consisted of three full time  employees.  Massimo  believes that
some  additional  staff  will  be  required  for  increased  marketing,   sales,
development and support functions.

Legal Proceedings

         As of  September  30,  1998,  Massimo  was  not a  party  to any  legal
proceedings.


<PAGE>




                                   MANAGEMENT
 Executive Officers and Directors

The following list sets forth certain information  regarding Massimo's executive
officers and directors:

      Jason J. Romano (Chairman of the Board, CEO, Co-Founder and Director)

      Joseph  L. Romano (Vice President, Secretary, Co-Founder and Director)

      Charles R. Haag (CFO and Director)

      Kenneth B. Caldcleugh (Director)

     Mr.  Jason J.  Romano has served as  Chairman of the Board since March 1997
and Chief Executive Officer since Massimo's inception in May of 1994. Mr. Romano
will be responsible for overseeing the overall operations of Massimo. Mr. Romano
will also work on  strategic  distribution  and the  development  of  innovative
products.  For the past five years,  Mr.  Romano has worked  extensively  in the
ethnic hair care industry on product  development,  manufacturing,  shipping and
marketing. Mr. Romano received a Bachelor of Arts in International Business from
Southern Methodist University.
     Mr. Joseph L. Romano has served as Vice President,  Treasurer and Secretary
since  Massimo's  inception in May of 1994.  Mr. Romano has 35 years of business
experience  focusing  primarily on sales and public  relations.  Mr. Romano is a
Co-Founder  of Spartan  Supply  Co.,  River  Parish  Maintenance  and  Louisiana
Maintenance  Services,  Inc.  Presently,  Mr.  Romano  serves  on the  board  of
directors of River Parish Maintenance and Louisiana Maintenance  Services,  Inc.
Mr.  Romano  received a Bachelor of Science in Electrical  Engineering  from the
University of Southwestern Louisiana.

     Mr. Charles R. Haag has been a Director of Massimo since March of 1997. Mr.
Haag is a  business  "generalist"  with 26  years  of  experience,  13 in  major
corporations and 13 in small businesses.  Mr. Haag has  "specialized,"  over the
past 13 years, in turnaround and rollout situations. Mr. Haag has served as Vice
President/CFO  of Sesame Street General Stores,  Vice  President/CFO of A Pea In
The Pod,  President/CEO  of  Performance  Asset  Management  and Executive  Vice
President/COO of Gibson Distributing Company.  Presently, Mr. Haag is engaged in
various consulting projects. Mr. Haag received a Bachelor of Science in Business
and a Master of Science in Marketing from Kansas State  College-Ft.  Hays, Hays,
Kansas.
     Mr.  Kenneth B.  Caldcluegh  has been a director  of Massimo  since June of
1998. Mr. Caldcleugh has 23 years of business  experience  focusing primarily on
sales,  distribution  and  acquisitional  growth.  Mr.  Caldcleugh has served as
Assistant  Regional Manager of Glazer Companies for the State of Texas from 1979
to 1981 and as Corporate Vice President / Louisiana Regional Manager until 1996.
During his tenure,  the company grew from a $48 million dollar to a $120 million
dollar company. Presently, Mr. Caldcleugh owns a successful full service concept
retail store,  "The Cellars of river Ridge" and is also a member of the Board of
Directors of the Christian Brothers  Foundation,  Guaranty Savings and Loan, and
the National Board of Directors of the Wine & Spirit Wholesalers of America. Mr.
Caldcleugh received a Bachelor of Science from Texas Tech University.

         Directors   of  Massimo  are   elected  at  each   annual   meeting  of
shareholders.  The  officers  of Massimo  are  elected  annually by the Board of
Directors.  Officers and directors hold office until their respective successors
are elected and qualified or until their earlier resignation or removal.

Compensation of Directors

         All directors of Massimo will receive

$500 per meeting  attended and related  travel  expenses  following  the initial
public offering.

Indemnification and Limitation on Liability

         If  available  at  a  reasonable  cost,  Massimo  intends  to  maintain
insurance  against any  liability  incurred by our  officers  and  directors  in
defense  of any  actions  to which  we are made  parties  by any  reason  of our
positions as officers and directors.

<PAGE>




                             Executive Compensation

         The  following  table sets  forth the  compensation  paid to  Massimo's
President  Jason J.  Romano and Vice  President  Joseph L.  Romano  (the  "Named
Executive  Officers") for services rendered to Massimo in all capacities for the
fiscal years ended December 31, 1997, 1996 and 1995.
<TABLE>
<CAPTION>

                           Summary Compensation Table
<S>                      <C>                          <C>               <C>                 <C>   
 
Name and                                                Annual Compensation                      All Other
Principal Position         Fiscal Year               Salary            Bonus            Compensation

Jason J. Romano                 1997                  $36,000            -0-                   -
                                1996                   36,000            -0-                   -
                                1995                   36,000            -0-                   -

Joseph L. Romano                1997                    -0-                -0-                   -
                                1996                    -0-                -0-                   -
                                1995                    -0-                -0-                   -
</TABLE>

         Before this  offering,  Massimo was a privately  held  corporation  and
minimum compensation was paid to Jason Romano. In the future, Massimo intends to
compensate our officers in accordance with the recommendations of a compensation
committee.

 
Employment Agreements

         Massimo has no employment agreements.

Stock Option Plan

         The 1998 Stock  Option  Plan,  as amended  (the  "Stock  Option  Plan")
provides for the grant to employees,  officers,  directors,  and  consultants to
Massimo  or any  parent,  subsidiary  or  affiliate  of Massimo of up to 170,000
shares of Massimo's  Common  Stock,  subject to  adjustment  in the event of any
subdivision,  combination,  or reclassification of shares. The Stock Option Plan
will  terminate  in 2007.  The  Stock  Option  Plan  provides  for the  grant of
incentive  stock  options  ("ISO's")  within the  meaning of Section  422 of the
Internal  Revenue Code of 1986,  as amended,  and  non-qualified  options at the
discretion  of the Board of  Directors  or a committee of the Board of Directors
(the "Committee").  The options granted are exercisable within the times or upon
the events  determined by the Board or Committee set forth in the grant,  but no
option is exercisable  beyond ten years from the date of the grant. The Board of
Directors  or  Committee  administering  the Stock  Option  Plan will  determine
whether each option is to be an ISO or non-qualified stock option, the number of
shares,  the exercise price,  the period during which the option maybe exercised
and any other terms and  conditions  of the option.  The holder of an option may
pay the option price in:

(1)   cash,

(2)   check,

(3)   other shares of Massimo,

(4)  authorization  for Massimo to retain from the total  number of shares to be
     issued  that  number of shares  having a fair  market  value on the date of
     exercise equal to the exercise price for the total number of shares,

(5)   irrevocable instructions to a broker to deliver to Massimo the amount of
     sale or loan proceeds required to pay the exercise price,

(6)  delivery  of an  irrevocable  subscription  agreement  of the shares  which
     irrevocably obligates the option holder to take and pay for shares not more
     than  12  months  after  the  date  of the  delivery  of  the  subscription
     agreement,

(7)   any combination of the foregoing methods of payment, or

(8)    other consideration or method of payment for the issuance of shares as
       may be permitted under applicable law.

The  options  are  nontransferable  except by will or by the laws of descent and
distribution.  Upon dissolution,  liquidation,  merger, sale of stock or sale of
substantially all assets, outstanding options,  notwithstanding the terms of the
grant, will become  exercisable in full at least 10 days before the transaction.
The Stock  Option Plan is subject to amendment  or  termination  at any time and
from time to time, subject to certain limitations.


<PAGE>




                             PRINCIPAL SHAREHOLDERS

The following  table sets forth  certain  information  regarding the  beneficial
ownership as of September 30, 1998, of the Common Stock by (a) each person known
by Massimo to be a beneficial owner of more than 5% of the outstanding shares of
Common Stock and by each selling shareholder,  (b) each director of Massimo, (c)
each Named Executive  Officer,  and (d) all directors and executive  officers of
Massimo as a group.  Unless otherwise  noted,  each beneficial owner named below
has sole  investment  and voting  power with  respect to the Common  Stock shown
below as beneficially owned by him.
<TABLE>
<CAPTION>

                                                  Shares Owned                        Shares Owned
                                                     Before offering                    After offering
Name and Address of                         Number of         Percent     Number of     Percent
Beneficial Owner                    Shares Owned     Owned             Shares Owned     Owned
<S>                                       <C>              <C>               <C>            <C>     

Jason J. Romano (1)..................     225,000         32.1%                225,000       13.2 %
  8643 Grenadier Dr.
  Dallas, Texas  75238
Joseph L. Romano (1)................       225,000         32.1                 225,000       13.2
  328 Celeste Ave.
  River Ridge, Louisiana  70121
Charles R. Haag......................        50,000          7.1                  50,000        2.9
  17200 Westgrove Dr.
   #2421 Dallas, Texas 75248

Total (all executive officers                   516,700         73.8%                516,700      30.4%
and directors as a group)
- ---------
</TABLE>

(1) Excludes options to purchase 66,300 shares each.


<PAGE>



                            DESCRIPTION OF SECURITIES

 
Units

         Each Unit  consists  of two  shares of  Common  Stock and two  Series A
Warrants.  The  Shares  and  the  Warrants  included  in the  Units  may  not be
separately  traded  for six  months  after the date of this  Prospectus,  unless
earlier  separated  upon three days' written notice from the  Representative  to
Massimo.

Common Stock

     Massimo is authorized to issue 10,000,000  shares of Common Stock, $.01 par
value. As of September 30, 1998 there were 700,033 shares of Common Stock.

         The holders of  outstanding  shares of all classes of common  stock are
entitled to share ratably in any dividends paid on the common stock when, as and
if declared  by the Board of  Directors  out of funds  legally  available.  Each
holder of common  stock is  entitled  to one vote for each share held of record.
The common stock is not entitled to cumulative  voting or preemptive  rights and
is not subject to  redemption.  Upon  liquidation,  dissolution or winding up of
Massimo,  the holders of common stock are  entitled to share  ratably in the net
assets legally  available for  distribution.  All  outstanding  shares of common
stock are fully paid and non assessable.

Warrants

         The Warrants will be issued in registered form under,  governed by, and
subject to the terms of a warrant  agreement (the "Warrant  Agreement")  between
Massimo and ________Transfer Agent______ as warrant agent (the "Warrant Agent").
The  following  statements  are brief  summaries  of certain  provisions  of the
Warrant Agreement.  Copies of the Warrant Agreement may be obtained from Massimo
or the Warrant  Agent and have been filed with the  Commission  as an exhibit to
the Registration Statement of which this Prospectus is a part.

         Each Warrant  entitles  the holder  thereof to purchase at any time one
share of Common Stock at an exercise  price of $_.__ per share at any time after
the Common Stock and Warrants become separately  tradable until [five years from
the date of this  Prospectus].  The right to exercise Warrants will terminate at
the close of  business  on [five  years from the date of this  Prospectus].  The
Warrants contain provisions that protect the Warrant holders against dilution by
adjustment of the exercise price in certain events, including but not limited to
stock dividends, stock splits, reclassification or mergers. A Warrantholder will
not possess any rights as a shareholder of Massimo. Shares of Common Stock, when
issued upon the exercise of the Warrants in accordance  with the terms  thereof,
will be fully paid and non-assessable.

         Commencing  six months after the date of this  Prospectus,  Massimo may
redeem some or all of the  Warrants at a call price of $0.05 per  Warrant,  upon
thirty (30) days' prior  written  notice if the  closing  bid  quotation  of the
Common Stock on the Boston Stock Exchange and/or the NASDAQ Small-Cap Market has
equaled or exceeded 200% of the offering  price per Unit for twenty  consecutive
trading days within the thirty-day period immediately preceding such notice.

         The Warrants may be exercised only if a current prospectus  relating to
the  underlying  Common  Stock  is then in  effect  and only if the  shares  are
qualified for sale under the securities laws of the state or states in which the
purchaser  resides.  So  long  as the  Warrants  are  outstanding,  Massimo  has
undertaken to file all post-effective  amendments to the Registration  Statement
required to be filed under the Securities  Act, and to take  appropriate  action
under  federal law and the  securities  laws of those  states where the Warrants
were  initially  offered to permit the  issuance  and resale of the Common Stock
issuable upon exercise of the Warrants.  However, there can be no assurance that
Massimo  will be in a position to effect such  action,  and the failure to do so
may cause the exercise of the Warrants  and the resale or other  disposition  of
the Common Stock issued upon such exercise to become unlawful.  Although Massimo
does seek to qualify the shares of Common Stock underlying Warrants for the sale
in those states in which the Units are to be offered,  no assurance can be given
that such qualification will occur. The Warrants may be deprived of any value if
a current  prospectus  covering  the  underlying  shares are not,  or cannot be,
registered  in the  applicable  states.  Massimo  may  amend  the  terms  of the
Warrants,  but only by extending the  termination  date or lowering the exercise
price thereof. Massimo has no present intention of amending such terms. However,
there can be no  assurances  that  Massimo  will not alter our  position  in the
future with respect to this matter.

Transfer Agent and Registrar

         The Transfer  Agent and Registrar for the Shares of the Common Stock is
__________________________.


<PAGE>



                         SHARES ELIGIBLE FOR FUTURE SALE

 
         Upon completion of this offering, Massimo will have 1,700,033 shares of
Common  Stock  outstanding.  Of  these  shares,  1,000,000  shares  sold in this
offering (1,150,000 if the Underwriters'  over-allotment  option is exercised in
full) will be freely tradable in the public market without restriction under the
Securities  Act,  except shares  purchased by an "affiliate"  (as defined in the
Securities  Act) of Massimo.  The  remaining  700,033  shares  (the  "Restricted
Shares") will be  "restricted  shares"  within the meaning of the Securities Act
and may be publicly sold only if registered  under the Securities Act or sold in
accordance  with an  applicable  exemption  from  registration,  such  as  those
provided by Rules 144 and 701 promulgated under the Securities Act.

         In  general,  under Rule 144,  as  currently  in  effect,  a person (or
persons whose shares are aggregated) is entitled to sell Restricted Shares if at
least two years  have  passed  since  the  later of the date  such  shares  were
acquired  from Massimo or any affiliate of Massimo.  Rule 144 provides,  however
that within any  three-month  period such person may only sell up to the greater
of 1% of the then outstanding  shares of Massimo's  Common Stock  (approximately
14,000 shares  following the  completion of this offering) or the average weekly
trading  volume  in  Massimo's  Common  Stock  during  the four  calendar  weeks
immediately preceding the date on which the notice of the sale is filed with the
Commission.  Sales  pursuant  to Rule 144  also are  subject  to  certain  other
requirements  relating  to manner of sale,  notice of sale and  availability  of
current public information.  Any person who has not been an affiliate of Massimo
for a period of 90 days  preceding  a sale of  Restricted  Shares is entitled to
sell such shares under Rule 144 without  regard to such  limitations if at least
three  years have passed  since the later of the date such shares were  acquired
from Massimo or any affiliate of Massimo.  Shares held by persons who are deemed
to be affiliated with Massimo are subject to such volume limitations  regardless
of how long they have been owned or how they were acquired.

         Any  employee,  officer or director of Massimo who purchases his or her
shares pursuant to a written  compensatory  plan or contract is entitled to rely
on the resale  provision of Rule 701 under the  Securities  Act,  which  permits
non-affiliates  to sell their Rule 701 shares  without having to comply with the
public information,  holding period,  volume limitations or notice provisions of
Rule 144 and permits  affiliates to sell their Rule 701 shares without having to
comply with the holding period restrictions of Rule 144, in each case commencing
90 days from the date of this Prospectus.

         Without consideration of contractual  restrictions  described below, an
aggregate of 516,700 shares of Common Stock, representing 29% of the outstanding
shares of the Common Stock are subject to Rule 144 after the  completion of this
offering.  Massimo is unable to  estimate  the number of shares that may be sold
from time to time under Rule 144,  since such number will depend upon the market
price and trading volume for the Common Stock, the personal circumstances of the
sellers and other factors.

         After  this  offering,   executive   officers,   directors  and  senior
management  will own  516,700  shares of the  Common  Stock.  Massimo's  largest
shareholder  and director has entered  into an agreement  with the  Underwriters
providing  that he will not sell or  otherwise  dispose  of any shares of Common
Stock  held by him for a period of 180 days  after  the date of this  Prospectus
without  the prior  written  consent of the  Underwriters.  Massimo's  executive
officers,  other directors, and management have entered into separate agreements
with the Underwriters  providing that each will not sell or otherwise dispose of
any shares of Common  Stock held by them for a period of 180 days after the date
of this Prospectus without the prior written consent of the Underwriters, except
for shares sold upon exercise of the Underwriters' over-allotment option.


<PAGE>



                                  UNDERWRITING
 
         Pursuant to the terms and subject to the  conditions  contained  in the
Underwriting Agreement, Massimo has agreed to sell on a firm commitment basis to
the  Underwriters   named  below,  and  each  of  the  Underwriters,   for  whom
__________________  (the  "Representative")  is acting as  Representative,  have
severally  agreed to  purchase  the  number of Units  set forth  opposite  their
respective names in the following table:

Underwriters               Number of Units


          Total                     500,000

         The Representative has advised Massimo that the Underwriters propose to
offer the Shares to the public at the initial  public  offering  price per share
set forth on the cover page of this  Prospectus  and to certain  dealers at such
price less a concession  of not more than $_.__ per Share,  of which $ __.__ may
be reallowed to other  dealers.  After the initial public  offering,  the public
offering  price,  concession  and  reallowance  to dealers may be reduced by the
Representative.  No such  reduction  shall  change the amount of  proceeds to be
received by Massimo as set forth on the cover page of this Prospectus.

         Massimo and the Selling  Shareholders  have granted to the Underwriters
an  option,  exercisable  during  the  45-day  period  after  the  date  of this
Prospectus,  to purchase up to 75,000 additional Units to cover over-allotments,
if any, at the same price per Unit as Massimo will receive for the 500,000 Units
that  the  Underwriters  have  agreed  to  purchase.  To  the  extent  that  the
Underwriters  exercise such option,  each of the  Underwriters  will have a firm
commitment to purchase  approximately  the same  percentage  of such  additional
Units that the number of Units to be  purchased  by it shown in the above  table
represents as a percentage of the 500,000  Units offered  hereby.  If purchased,
such  additional  Units  will be sold by the  Underwriters  on the same terms as
those on which the  500,000  Units are being  sold.  All of the shares of Common
Stock  included  in these  Units  will be sold to the  Underwriters  by  Selling
Shareholders,  and Massimo will not receive any  proceeds  from the sale of such
shares.  The  Warrants  included in these  Units will be issued by Massimo.  See
"Principal and Selling Shareholders."

         The Underwriting  Agreement  contains  covenants of indemnity among the
Underwriters,  Massimo and selling holders  against  certain civil  liabilities,
including liabilities under the Securities Act.

         The holders of  approximately  700,033 shares of the Common Stock after
the offering have agreed with the Representative  that, until one year after the
date of this Prospectus,  subject to certain limited  exceptions,  they will not
sell,  contract to sell, or otherwise dispose of any shares of Common Stock, any
options to purchase shares of Common Stock, or any securities  convertible into,
exercisable  for or exchangeable  for shares of Common Stock,  owned directly by
such  holders  or with  respect  to which  they have the  power of  disposition,
without the prior written consent of the Representative,  except for shares sold
upon exercise of the Underwriters'  over-allotment option.  Substantially all of
such shares will be eligible for immediate  public sale following  expiration of
the lock-up periods, subject to the provisions of Rule 144. In addition, Massimo
has agreed that until 365 days after the date of this  Prospectus,  Massimo will
not, without the prior written consent of the Representative, subject to certain
limited exceptions,  issue, sell, contract to sell, or otherwise dispose of, any
shares of Common  Stock,  any options to purchase  any shares of Common Stock or
any securities  convertible into,  exercisable for or exchangeable for shares of
Common Stock other than Massimo's sales of shares in this offering, the issuance
of Common Stock upon the exercise of outstanding options or warrants or the

<PAGE>


issuance of options under our employee stock option plan.  
See "Shares Eligible for Future Sale."

         The Underwriters have the right to offer the Securities  offered hereby
only through licensed securities dealers in the United States who are members of
the National Association of Securities Dealers,  Inc. and may allow such dealers
such  portion  of its  ten  (10%)  percent  commission  as the  Underwriter  may
determine.

         The Underwriters will not confirm sales to any  discretionary  accounts
without the prior written consent of their customers.

         Massimo has agreed to pay the Representative a non-accountable  expense
allowance of 2.5% of the gross amount of the Units sold  ($106,250 upon the sale
of the Units offered) at the closing of the offering. The Underwriters' expenses
in excess  thereof  will be paid by the  Representative.  To the extent that the
expenses of the  underwriting  are less than that  amount,  such excess shall be
deemed to be  additional  compensation  to the  Underwriter.  In the event  this
offering  is  terminated  before  its  successful  completion,  Massimo  may  be
obligated to pay the  Underwriter a maximum of $25,000 on an  accountable  basis
for expenses incurred by the Underwriter in connection with this offering.

         Massimo  has  agreed  to enter  into a  consulting  agreement  with the
Representative  at a rate of $1,000  per  month,  commencing  90 days  after the
closing and extending for a period of twenty-four (24) months.

         The Underwriting  Agreement provides for indemnification  among Massimo
and the Underwriters  against certain civil liabilities,  including  liabilities
under the Securities Act. In addition,  the  Underwriters'  Warrants provide for
indemnification among Massimo and the holders of the Underwriters'  Warrants and
underlying shares against certain civil liabilities, including liabilities under
the Securities Act and the Exchange Act.

Underwriters' Warrants

         Upon the  closing of this  offering,  Massimo has agreed to sell to the
Underwriters  for  nominal  consideration,   the  Underwriters'   Warrants.  The
Underwriters'  Warrants are exercisable at 120% of the public offering price for
a four-year period commencing one year from the effective date of this offering.
The  Underwriters'   Warrants  may  not  be  sold,   transferred,   assigned  or
hypothecated  for a period of one year from the date of this offering  except to
the officers of the Underwriter and their  successors and dealers  participating
in the offering and/or their partners or officers.  The  Underwriters'  Warrants
will contain  anti-dilution  provisions providing for appropriate  adjustment of
the number of shares  subject to the Warrants under certain  circumstances.  The
holders of the Underwriters'  Warrants have no voting,  dividend or other rights
as shareholders of Massimo with respect to shares  underlying the  Underwriters'
Warrants until the Underwriters' Warrants have been exercised.

         Massimo has agreed,  during the four year  period  commencing  one year
from the date of this  offering,  to give  advance  notice to the holders of the
Underwriters'  Warrants or  underlying  securities  of our  intention  to file a
registration  statement,  other than in connection  with employee stock options,
mergers,  or  acquisitions,  and in such case the  holders of the  Underwriters'
Warrants and underlying  securities  shall have the right to require  Massimo to
include their  securities in such  registration  statement at Massimo's  expense
("Piggyback" Rights).

         For the term of the Underwriters' Warrants, the holders thereof will be
given the  opportunity  to profit from a rise in the market  value of  Massimo's
shares,  with a resulting  dilution in the interest of other  shareholders.  The
holders  of  the  Underwriters'   Warrants  can  be  expected  to  exercise  the
Underwriters' Warrants at a time when Massimo would, in all likelihood,  be able
to obtain  needed  capital by an offering of our  unissued  shares on terms more
favorable to Massimo than those  provided by the  Underwriters'  Warrants.  Such
facts may  adversely  affect the terms on which  Massimo  can obtain  additional
financing.   Any  profit  realized  by  the  Underwriter  on  the  sale  of  the
Underwriters'  Warrants or shares  issuable upon  exercise of the  Underwriters'
Warrants may be deemed additional underwriting compensation.

Determination of Offering Price

         The private placement offering price will be determined by negotiations
between Massimo and the  Representative.  The factors  considered in determining
the private placement  offering price include Massimo's initial investment since
our  organization,  the  industry  in  which  it  operates,  Massimo's  business
potential  and earning  prospects  and the general  condition of the  securities
markets  at the  time of the  offering.  The  offering  price  does not bear any
relationship  to Massimo's  assets,  book value,  net worth or other  recognized
objective criteria of value.

         Before  this  offering,  there  has  been  no  public  market  for  the
securities of Massimo,  and there can be no assurance than an active market will
develop.  Although the  Representative  has  informed  Massimo that it currently
intends to make a market in the Securities  subsequent to the  effectiveness  of
the offering,  there can be no assurance that the  Representative  will take any
action to make such a market thereafter.

NASDAQ Small-Cap Market System and Boston Stock Exchange

         It is  anticipated  that after the  offering,  the  Securities  will be
quoted on the NASDAQ  Small-Cap  Market  System  and listed on the Boston  Stock
Exchange. However, there can be no assurance that the Securities will be listed,
that a market for the Securities will develop or if it does develop that it will
be maintained.




LEGAL MATTERS

     The  validity of the  issuance  of the  Securities  offered  hereby will be
passed upon for Massimo by Robert A. Forrester,  Attorney at Law. Mr.  Forrester
owns 3,500 shares of Common Stock.

EXPERTS

         The financial statements as of September 30, 1998 have been so included
in  reliance  on the report of  Killman,  Murrell & Company,  P.C.,  independent
accountants,  given on the  authority  of said firm as experts in  auditing  and
accounting.






































<PAGE>
                            MASSIMO ENTERPRISES, INC.

                                TABLE OF CONTENTS


                                                                            Page

Report of Independent Certified Public Accountant                            F-2

Financial Statements

     Balance  Sheets as of  December  31, 1996 and 1997 and  
September  30, 1998 (Unaudited)                                              F-3

    Statements of Operations  for the Years Ended 
December 31, 1996 and 1997 for the Period May 24, 1994  (Inception)  
Through December 31, 1997  and the  Nine  Months  Ended 
September  30,  1997  and 1998(Unaudited)                                    F-4

     Statements  of   Stockholders'   Equity  for  the  Period  
May  24,  1994 (Inception) to  December  31,  1994 and for
Each of the Years Ended  December 31, 1995,  1996 and 1997 and 
the Nine Months Ended September 30, 1998 (Unaudited)                      
                                                                            F-5 

       Statements of Cash Flows for the Years Ended  December 
31, 1996 and 1997, the period May 24, 1994 (Inception)  through 
December 31, 1997 and the Nine Months Ended September 30, 1997
 and 1998 (Unaudited)                                                        F-6

       Notes to Financial Statements                                         F-8




























                                                            F-1










               REPORT OF INDEPENDENT CERTIFIED PUBLIC ACCOUNTANT

To the Board of Directors
Massimo Enterprises, Inc.

We have audited the accompanying balance sheets of Massimo Enterprises,  Inc. (a
development  stage  company) as of December  31, 1996 and 1997,  and the related
statements of  operations,  stockholders'  equity,  and cash flows for the years
ended  December  31,  1996  and  1997,  and for the  period  from  May 24,  1994
(inception)  to  December  31,  1997.   These   financial   statements  are  the
responsibility of the Company's management.  Our responsibility is to express an
opinion on these financial statements based on our audits.

We  conducted  our  audits  in  accordance  with  generally   accepted  auditing
standards. Those standards require that we plan and perform the audits to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion,  the financial  statements  referred to above present fairly, in
all material respects,  the financial position of Massimo  Enterprises,  Inc. (a
development  stage company) as of December 31, 1996 and 1997, and the results of
its  operations  and its cash flows for the years  ended  December  31, 1996 and
1997,  and from May 24, 1994  (inception),  to December 31, 1997,  in conformity
with generally accepted accounting principles.




Killman, Murrell & Company, P.C.
Dallas, Texas
July 16, 1998
 


                                       F-2






                            MASSIMO ENTERPRISES, INC.

                          (A Development Stage Company)

                                 BALANCE SHEETS

                                     ASSETS
<TABLE>
<CAPTION>

                                                                        December 31,                       September 30,
                                                          --------------------------------------        ----------------
                                                               1996                      1997                 1998
                                                            ----------                ----------     -------------
<S>                                                       <C>                      <C>                         <C>    
                                                                                                                (Unaudited)
CURRENT ASSETS
    Cash                                                   $    3,803                $   60,923                  $ 125,063
    Inventory                                                  88,226                    88,226                     88,226
                                                           ----------                ---------- --------------------------

           TOTAL CURRENT ASSETS                                92,029                   149,149                    213,289

EQUIPMENT, net of accumulated
    depreciation of $9,337, $14,045 and
     $17,576, respectively                                      15,213                     9,497                      5,966

OTHER ASSETS
    Intangible assets, net of accumulated
       amortization of $2,148, $3,563 and
       $4,802, respectively                                    12,021                    12,922                     11,683
    Deferred Offering Costs                                         -                         -                     44,255
    Other Assets                                                  100                       100                        100
                                                          -----------               ----------- --------------------------

                                                            $ 119,363                 $ 171,668                  $ 275,293
                                                            =========                 =========                  =========
</TABLE>
<TABLE>
<CAPTION>

                      LIABILITIES AND STOCKHOLDERS' EQUITY
<S>                                                     <C>                      <C>                               <C>

CURRENT LIABILITIES
    Accounts Payable                                     $          -              $          -                   $    323
    Bank overdraft                                              6,414                         -                          -
    Note payable - Note 2                                      44,084                         -                          -
                                                           ----------              ------------ --------------------------

           TOTAL CURRENT LIABILITIES                           50,498                         -                        323
                                                           ----------              ------------                   --------
STOCKHOLDERS' EQUITY
    Common stock, $.01 par value;
       10,000,000 shares authorized;
       500,000, 576,166 and 700,033 issued
       and outstanding, respectively                            5,000                     5,762                      7,000
    Additional paid-in capital                                455,116                   650,453                    835,015
    Deficit accumulated during the development
       stage                                                 (391,251)                 (484,547)                  (567,045)
                                                            ---------                 --------- --------------------------

           TOTAL STOCKHOLDERS' EQUITY                          68,865                   171,668                    274,970
                                                           ----------                 --------- --------------------------

                                                            $ 119,363                 $ 171,668                  $ 275,293
                                                            =========                 =========                  =========
</TABLE>
                           The accompanying notes are
                 an integral part of these financial statements.
                                       F-3



<PAGE>
                            MASSIMO ENTERPRISES, INC.

                          (A Development Stage Company)

                            STATEMENTS OF OPERATIONS
<TABLE>
<CAPTION>
 
                                                 Years Ended                  May 24, 1994                  Nine Months Ended
                                                December 31,             (Inception) Through                   September 30,
                                           1996              1997          December 31, 1997        1997              1998
                                                            -----------------------------------------------------------   
<S>                                  <C>                <C>                  <C>                  <C>            <C>    
                                                                                                        (UNAUDITED)
SALES                                  $    6,127        $         -       $    6,127           $                $         -
COST OF SALES                               4,176                  -            4,176                                      -
                                      ---------       ------------------------------------------          -----------------------

GROSS PROFIT                                1,951                 -             1,951                                      -

OPERATING EXPENSES
    General and administrative             55,351            87,665           224,240               31,985            80,635
    Advertising and marketing              64,813                 -           243,783                    -                 -
    Depreciation and amortization           6,013             6,123            17,608                4,042             4,770
                                           ---------         ---------        ---------            --------- -----------------

                                          126,177            93,788           485,631               36,027            85,405
                                          --------          --------         -------             -------- -----------------

LOSS FROM OPERATIONS                     (124,226)          (93,788)         (483,680)             (36,027)          (85,405)

OTHER INCOME (EXPENSE)
    Interest income                            10               760              770                    -             2,907
    Interest expense                       (1,369)            ( 268)           (1,637)                (268)                -
                                             ------        ----------         ---------            --------- -----------------

                                           (1,359)              492              (867)                (268)            2,907
                                           ------         ---------              ------            --------- -----------------
NET LOSS   $(125,585)                    $(93,296)        $(484,547)         $(36,295)            $(82,498)
           =========                      =======         =========           ======             ========

NET LOSS PER COMMON SHARE             $      (.25)        $    (.18)      $      (.96)           $    (.07)        $    (.13)
                                          =========         =========          ========            =========         =========

WEIGHTED AVERAGE OUTSTANDING
    COMMON SHARES                          500,000           520,013          505,003              500,000           625,713
                                            =======          ========           ======             ========          ========
</TABLE>

                          The accompanying notes are an
                  integral part of these financial statements.
                                       F-4


<PAGE>



                            MASSIMO ENTERPRISES, INC.

                          (A Development Stage Company)

                       STATEMENTS OF STOCKHOLDERS' EQUITY
<TABLE>
<CAPTION>

                                                      Common Stock                Additional
                                                 Number             Par            Paid-In          Retained
                                                of Shares          Value          Capital           (Deficit)            Total
<S>                                           <C>               <C>             <C>            <C>                    <C>

Initial common stock sale,
    May 24, 1994 (inception)                    500,000           $5,000          $ 72,000      $         -               $77,000

Net loss                                                                                             (40,285)             (40,285)
                                              --------------------------------------------------------- -------------------------
 
    Balance, December 31, 1994                  500,000            5,000            72,000           (40,285)              36,715

Cash contributions from stockholder                   -                             269,000                 -             269,000

Net loss                                              -                                   -          (225,381)           (225,381)
                                                 ------          ---------      -----------         ---------             -------

    Balance, December 31, 1995                  500,000            5,000           341,000          (265,666)              80,334

Cash contributions from stockholder                  -                             114,116                 -              114,116

Net loss                                             -                                   -          (125,585)            (125,585)
                                                -------          ---------      -----------         ---------            --------

    Balance, December 31, 1996                  500,000            5,000           455,116          (391,251)              68,865

Cash contributions from stockholder                   -                -            81,849                 -               81,849

Sale of common stock, September and 
October 1997                                    76,166              762           113,488                 -               114,250
Net loss                                            -                 -                 -           (93,296)              (93,296)
                                                 -----          --------       -----------        ----------             -------

    Balance, December 31, 1997                 576,166            5,762           650,453          (484,547)             171,668

Sale of common stock, June 1998                123,867            1,238           184,562                 -               185,800

Net loss                                            -                 -                 -           (82,498)              (82,498)
                                                -----          --------       -----------        ----------               -------

    Balance, September 30,1998 (unaudited)      700,033           $7,000          $835,015         $(567,045)             $274,970
                                               ====================          ========         =========                  ========
                          
</TABLE>

The accompanying notes are an
                  integral part of these financial statements.
                                       F-5


<PAGE>

                            MASSIMO ENTERPRISES, INC.

                          (A Development Stage Company)

                            STATEMENTS OF CASH FLOWS
<TABLE>
<CAPTION>


                                                                      Years Ended          May 24, 1994          Nine Months Ended
                                                                   December 31,          (Inception) Through       September 30,
                                                              1996               1997    December 31, 1997    1997          1998
                                                          ------------------------------------------------------------  -------
<S>                                                       <C>               <C>              <C>           <C>            <C>     

CASH FLOWS FROM OPERATING ACTIVITIES
    Net loss                                                $(125,585)         $(93,296)     $(484,547)   $(36,295)       $(82,498)
    Adjustments to reconcile net loss to net cash
       used by operating activities:
           Depreciation and amortization                        6,013             6,123         17,608        4,042          4,770
    Changes in current assets and liabilities:
           Accounts receivable                                      -                 -             -           -                 -
           Inventory                                          (38,769)                -       (88,226)          -                 -
           Other assets                                          (100)            1,008          (100)          -                 -
           Accounts payable                                         -                 -             -           -               323
                                                         ------------       -----------     ------------         ------------

                   NET CASH USED BY
                     OPERATING ACTIVITIES                    (158,441)          (86,165)     (555,265)       (32,253)       (77,405)
                                                            ---------          --------     -------             --------   -----

CASH FLOWS FROM INVESTING ACTIVITIES
    Purchases of property and equipment                        (3,450)                -       (23,542)            -              -
    Purchase of intangible assets                              (2,680)           (2,316)      (16,485)        (2,295)            -
                                                           ----------         ---------       --            -- -----------

                   NET CASH USED BY
                     INVESTING ACTIVITIES                      (6,130)           (2,316)       (40,027)       (2,295)             -
                                                           ----------         ---------    ---------             



</TABLE>





                                   (Continued)

                                       F-6
<PAGE>
                            MASSIMO ENTERPRISES, INC.

                          (A Development Stage Company)

                      STATEMENTS OF CASH FLOWS (CONTINUED)
<TABLE>
<CAPTION>


                                                                      Years Ended           May 24, 1994        Nine Months Ended
                                                                     December 31,      (Inception) Through         September 30,
                                                                  1996        1997       December 31,1997     1997          1998

<S>                                                           <C>               <C>        <C>               <C>          <C>       
 
CASH FLOWS FROM FINANCING ACTIVITIES
    Net borrowings (payments) on note payable                $ 44,084          $(44,084)   $          -     $(44,084)      $  -
    Proceeds from sale of common stock                              -           114,250         114,250          -         185,800
    Proceeds from stockholder contributions                   114,116            81,849         541,965       82,018          -
    Net increase (decrease) in bank overdraft                   6,414            (6,414)             -        (6,416)         -
    Deferred offering costs                                         -                 -              -            -       (44,255)
                                                          -----------       -----------              -            -      --------

       NET CASH PROVIDED BY
           FINANCING ACTIVITIES                               164,614           145,601         656,215       31,518       141,545
                                                             --------          --------          --------          --------

NET INCREASE (DECREASE) IN CASH                                    43            57,120          60,923       (3,030)       64,140
CASH BALANCE AT BEGINNING OF PERIOD                             3,760             3,803             -          3,803        60,923
                                                            ---------         ---------      ------------            --------- 
CASH BALANCE AT END OF PERIOD                                $  3,803          $ 60,923       $  60,923     $    773      $125,063
                                                             ========          ========     =========        ====      ========
 

SUPPLEMENTAL INFORMATION
    Interest paid                                            $  1,369         $     268     $    1,637    $     268       $   -
                                                             ========         =========       ======= ========       ===========

</TABLE>










                          The accompanying notes are an
                  integral part of these financial statements.

                                       F-7
<PAGE>
                            MASSIMO ENTERPRISES, INC.

                          (A Development Stage Company)

                          NOTES TO FINANCIAL STATEMENTS

                           DECEMBER 31, 1996 AND 1997

             (Unaudited with respect to September 30, 1997 and 1998

             and the nine months ended September 30, 1997 and 1998)

NOTE 1:  ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Organization

Massimo   Enterprises,   Inc.  (a  development  stage  company)   (Company)  was
incorporated in the state of Louisiana on May 24, 1994 to develop and distribute
ethnic  hair-care  products.  On June 23, 1998,  the Company was  reincorporated
under the laws of the State of Texas.  The Company  has been in the  development
stage  since  inception  and is  devoting  substantially  all of its  efforts to
financial planning,  raising capital,  research,  and development and marketing.
The Company  plans to launch its product  line in the United  States and in many
areas of South America.

Cash equivalents

For purposes of determining cash flows,  cash includes  cash-on-hand and in bank
accounts.

Inventory

Inventory  consists of finished goods (hair care products) and is carried at the
lower of cost  (first-in,  first-out)  or  market.  There  have been no sales of
inventory since June of 1996.

Equipment

Equipment is recorded at cost.  Depreciation  of equipment is provided using the
straight-line  method over the  assets'  estimated  useful  lives of five years.
Maintenance  and  repairs of a routine  nature  are  charged  to  operations  as
incurred. Renewals and betterments which substantially extend the useful life of
an existing asset are  capitalized  and  depreciated  over its estimated  useful
life.  Upon  retirement  or sale of the  asset,  the cost of the  asset  and the
related  accumulated  depreciation are removed from the respective  accounts and
any resulting gain or loss is included in operations.

Intangible Assets
Included in intangible assets are a trademark and a patent, recorded at cost and
amortized on the straight-line method over ten years.

Federal Income Taxes

The Company has elected S  Corporation  status under the Internal  Revenue Code.
Accordingly, the Company is not a taxable entity for federal income tax purposes
and its net income  (loss) is included in the federal  income tax returns of its
stockholders.  No pro  forma  tax  provision  is  reflected  in these  financial
statements  since the  realization  of any  portion of the  deferred  tax assets
resulting from the Company's net operating loss  carryforward  is not considered
more likely than not.
                                   (Continued)
                                       F-8
<PAGE>
                            MASSIMO ENTERPRISES, INC.

                          (A Development Stage Company)

                          NOTES TO FINANCIAL STATEMENTS

                           DECEMBER 31, 1996 AND 1997

             (Unaudited with respect to September 30, 1997 and 1998

             and the nine months ended September 30, 1997 and 1998)

NOTE 1:  ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

Management Estimates

In  preparing  financial   statements  in  conformity  with  generally  accepted
accounting principles,  management is required to make estimates and assumptions
that affect the reported amounts of assets,  liabilities,  revenues and expenses
during the  reporting  period.  Actual  results  could differ from  management's
estimates.

Advertising

Advertising expenses are charged to operations as incurred. Advertising expenses
for the year ended  December 31, 1996 was  approximately  $64,813.  There was no
advertising  cost for the year ended  December 31, 1997 or the nine months ended
September 30, 1998.
Net Loss Per Common Share

Net (loss) per common  share is based on the weighted  average  number of common
shares  outstanding  during the  respective  periods.  At December  31, 1997 and
September 30, 1998 the Company had issued options to purchase  170,000 shares of
common  stock at  $1.50;  however,  the net loss per share  computation  did not
include  the  exercise  of  the  options   since  the  effect  would  have  been
antidilutive.

New Accounting Standards

In February  1997,  the  Financial  Accounting  Standards  Board  (FASB)  issued
Statement  of  Financial  Accounting  Standards  No. 128,  "Earnings  per Share"
(Statement  No. 128),  which is required to be adopted for financial  statements
issued for annual or interim  periods after  December 15, 1997.  The adoption of
Statement  No. 128 required a change in the  presentation  of earnings per share
(EPS) to replace  primary and fully diluted EPS with a presentation of basic and
diluted  EPS and to restate  EPS for all  periods  presented.  The  adoption  of
Statement  No. 128 did not have a  material  impact on the  Company's  financial
statements.
In  February  1997,  the FASB also  issued  Statement  of  Financial  Accounting
Standards  No.  129,   "Disclosure  of  Information  about  Capital   Structure"
(Statement  No. 129).  Statement No. 129  establishes  standards for  disclosing
information  about an entity's  capital  structure  and applies to all entities.
Statement  No. 129  continues  the  previous  requirements  to disclose  certain
information  about an entity's  capital  structure found in APB Opinions No. 10,
"Omnibus Opinion -- 1966", and 15, "Earnings per Share",  and FASB Statements of
Financial  Accounting  Standards No. 47, "Disclosure of Long-Term  Obligations",
for entities that were subject to the requirements of APB Opinions 10 and 15 and
Statement  No. 47 and  consolidates  them for ease of retrieval  and for greater
visibility to non-public entities.  Statement No. 129 is effective for financial
statements for periods  ending after December 15, 1997. The Company  experienced
no material revision in its disclosures when Statement No.
129 was adopted.
                                   (Continued)
                                       F-9
<PAGE>
                            MASSIMO ENTERPRISES, INC.

                          (A Development Stage Company)

                          NOTES TO FINANCIAL STATEMENTS

                           DECEMBER 31, 1996 AND 1997

             (Unaudited with respect to September 30, 1997 and 1998

             and the nine months ended September 30, 1997 and 1998)

NOTE 1:  ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

New Accounting Standards (Continued)

In June 1997, the FASB issued  Statement of Financial  Accounting  Standards No.
130,  "Reporting  Comprehensive  Income" (Statement No. 130).  Statement No. 130
establishes  standards for reporting and display of comprehensive income and its
components  (revenues,  expenses,  gains and  losses)  in a full set of  general
purpose financial statements. Statement No. 130 requires that all items that are
required  to  be  recognized  under   accounting   standards  as  components  of
comprehensive income be reported in a financial statement that is displayed with
the same  prominence  as other  financial  statements.  It does  not  require  a
specific format for that financial statement but requires that an entity display
an  amount  representing  total  comprehensive  income  for the  period  in that
financial  statement.  Statement No. 130 is effective for fiscal years beginning
after December 15, 1997.  The Company does not expect  Statement No. 130 to have
any effect on the Company's financial statements.

In June 1997, the FASB issued  Statement of Financial  Accounting  Standards No.
131  (Statement  No. 131),  "Disclosures  About  Segments of an  Enterprise  and
Related  Information."  Statement No. 131 establishes  standards for disclosures
related to business operating  segments.  The Company anticipates that Statement
No.  131 will have no  significant  effect on the  disclosures  set forth in its
consolidated financial statements.

NOTE 2:  NOTE PAYABLE

At December 31, 1996,  the Company had a note payable to a bank of $44,084.  The
note accrued interest at 10.5% and was due on demand.  The note was paid in full
in January 1997.


NOTE 3:  INTERIM FINANCIAL INFORMATION

The balance  sheet as of September 30, 1998 and the  statements  of  operations,
stockholders' equity and cash flows for the nine months ended September 30, 1998
and 1996 have been  prepared by the  Company  without  audit.  In the opinion of
management, such statements include all adjustments (consisting solely of normal
recurring  adjustments)  necessary  to a  fair  presentation  of  the  financial
position,  results of  operations  and cash flows of the Company for all periods
presented.  The results of operations  for interim  periods are not  necessarily
indicative of the results to be obtained for the full fiscal year.



                                      F-10

<PAGE>









No  person  has  been  authorized  to  give  any  information  or  to  make  any
representation  other than those contained in this Prospectus in connection with
the Offering and, if given or made, such information or representation  must not
be relied upon as having been  authorized by Massimo.  This  Prospectus does not
constitute an offer to sell, or  solicitation  of an offer to buy, to any person
in any  jurisdiction  in  which  such  offer  to  sell  or  solicitation  is not
authorized,  or in which the person  making  such offer of  solicitation  is not
qualified  to do so, or to any person to whom it is  unlawful to make such offer
or  solicitation.  Neither  the  delivery  of this  Prospectus  nor  any  offer,
solicitation or sale made hereunder shall, under any  circumstances,  create any
implication that the information herein is correct at any time subsequent to the
date of this Prospectus.


                                                  -----------------

                                TABLE OF CONTENTS

                                            Page
Additional Information  ...............      2
Prospectus Summary..................         3
The Offering...........................      4
Summary Financial Information.....           5
Risk Factors..........................       6
Dividend Policy........................     10
Use of Proceeds........................     11
Dilution...............................     12
Capitalization...........................   13
Management's Discussion and
  Analysis of Results of Operations..       14
Business ................................   15
Management ............................     20
Principal Shareholders................      22      
Description of Securities...............    23
Shares Eligible for Future Sale........     24
Underwriting ...........................    25
Legal Matters ...........................   27
Experts ................................    27
Index to Financial Statements              F-1

 

                                  500,000 Units

                             Each Unit Consisting of
                           Two Shares of Common Stock
                                       And
                             Two Redeemable Series A
                                  Common Stock
                                Purchase Warrant
  
                                 OFFERING PRICE
                                     $8.50
                                    PER UNIT
 

                                   Prospectus
                                 
<PAGE>



 


                                     PART II
                     INFORMATION NOT REQUIRED IN PROSPECTUS

Item 24. Indemnification of Officers and Directors

Article Eleven of the Registrant's Articles of Incorporation provide as follows:

         A director of Massimo shall not be personally  liable to Massimo or its
shareholders  for monetary  damages for any act or omission in his capacity as a
director,  except to the extent otherwise expressly provided by a statute of the
State of Texas.  Massimo  shall be  obligated  to  indemnify  its  officers  and
directors against any and all judgments, penalties (including excise and similar
taxes),  fines,  settlements and reasonable  expenses incurred by that person to
the full extent  permitted  under Texas law. Any repeal or  modification of this
Article shall be prospective only, and shall not adversely affect any limitation
of the personal  liability or rights to indemnification of a director of Massimo
existing at the time of the repeal or modification.

The Bylaws of the Registrant provide as follows:

Massimo may indemnify any person (and the heirs,  executor and administrators of
such person) who is or was a director, officer or employee of Massimo, or of any
other  corporation  of which Massimo is directly or indirectly a shareholder  or
creditor or in which it is in any way interested, and for which he served in the
capacity of director,  officer or employee at the request of Massimo against any
and  all  liability  and  reasonable  expense  that  may be  incurred  by him in
connection with or resulting from any civil or criminal claim,  action,  suit or
proceeding  (whether  brought by or in the right of Massimo or  otherwise) or in
connection with an appeal relating  thereto in which he may have become involved
as a party or otherwise by reason of being such  director,  officer or employee.
The rights of indemnification  provided for in this Article shall be in addition
to any right to which any such  director,  officer or  employee  may be entitled
under any agreement,  vote of  shareholders,  Articles of  Incorporation or as a
matter of law or otherwise.

Reference is also made to the Form of  Underwriting  Agreement  filed as Exhibit
1.1  to  this   Registration   Statement   for   provisions   relating   to  the
indemnification of directors,  officers and controlling  persons against certain
liabilities including liabilities under the Securities Act of 1933, as amended.

Item 25. Other Expenses of Issuance and Distribution
Estimated  expenses  in  connection  with the public  offering by Massimo of the
securities offered hereunder are as follows:

Securities and Exchange Commission Filing Fee                        $     3,473
NASD Filing Fee                                                            2,000
Blue Sky Fees and expenses                                                10,000
Boston Stock Exchange Application and Listing Fee*                        30,000
Accounting Fees and Expenses                                              25,000
Legal Fees and Expenses                                                   40,000
Printing*                                                                 25,000
Fees of Transfer Agents and Registrar*                                     5,000
Underwriters' Non-Accountable Expense Allowance                          106,250
Miscellaneous*                                                            13,277
                                                                      ----------
     Total                                                              $260,000
- ------------
*Estimated

Item 26. Recent Sales of Unregistered Securities
In September and October,  1997, Massimo issued an aggregate of 76,166 shares of
Common Stock to twelve  individuals  for $114,249  cash.  In June,  1998 Massimo
issued an  additional  123,  867 shares to 17  individuals  for an  aggregate of
$185,800.50  cash.  The sale of those  securities  was exempt form  registration
under the Securities Act of 1933, or amended  pursuant to Rule 504 of Regulation
D promulgated thereunder and Section 4(2) thereof.

Item 27. Exhibits

Exhibit No.                                        Item

Exhibit 1.1               Form of Underwriting Agreement (2)
Exhibit 1.2               Form of Underwriters' Warrant Agreement (2)
Exhibit 3.1               Articles of Incorporation (1)
Exhibit 3.2               Bylaws (1)
Exhibit 5.1               Opinion of Robert A. Forrester (2)
Exhibit 10.1              Contract with RAANI Corporation (1)
Exhibit 10.2              1998 Stock Option Plan (1)
Exhibit 23.1              Consent of Killman Murrell & Co. P.C.(1)
Exhibit 23.2              Consent of Robert A. Forrester is contained in his
                          opinion filed as Exhibit 5.1 to this
                          registration statement. (2)
Exhibit 27.1              Financial Data Schedule (1)
- ------------
(1)   Filed herewith
(2)   To be filed by amendment

         Item 28. Undertakings
           The undersigned registrant hereby undertakes as follows;
      (1)  To  provide  to the  Underwriters  at the  closing  specified  in the
           Underwriting   Agreement   certificates  in  such  denominations  and
           registered  in such names as required by the  Underwriters  to permit
           prompt delivery to each purchaser.

      (2)  Insofar  as  indemnification   for  liabilities   arising  under  the
           Securities  Act may be  permitted to  directors,  officers or persons
           controlling  the small  business  issuer  pursuant  to the  foregoing
           provisions,  or otherwise, the small business issuer has been advised
           that, in the opinion of the Securities and Exchange Commission,  such
           indemnification  is against public policy as expressed in the Act and
           is, therefore,  unenforceable. If a claim for indemnification against
           such liabilities (other than the payment by the small business issuer
           of expenses  incurred or paid by a director,  officer or  controlling
           person of the small business issuer in the successful  defense of any
           action, suit or proceeding) is asserted by such director,  officer or
           controlling  person in connection  with the shares of the  securities
           being  registered,  the small  business  issuer  will,  unless in the
           opinion of its  counsel  the matter has been  settled by  controlling
           precedent, submit to a citst of appropriate jurisdiction the question
           whether  such  indemnification  by it is  against  public  policy  as
           expressed  in the Act and will be governed by the final  adjudication
           of such issue.

      (3)  For  determining  any liability  under the Securities  Act, treat the
           information omitted from the form of prospectus filed as part of this
           registration  statement in reliance upon Rule 430A and contained in a
           form of  prospectus  filed by the small  business  issuer  under Rule
           424(b)(1) or (4) or 497(h) under the  Securities  Act as part of this
           Registration  Statement  as of the time the  Commission  declared  it
           effective.

      (4)  For  determining  any liability  under the Securities Act, treat each
           post-effective  amendment that contains a form of prospectus as a new
           registration statement for the securities offered in the registration
           statement,  and that  offering of the  securities at that time as the
           initial bona fide offering of those securities.


<PAGE>


                                   SIGNATURES

         In accordance with the  requirements of the Securities Act of 1933, the
registrant certifies that it has reasonable grounds to believe that it meets all
of the  requirements  for filing on Form SB-2 and authorizes  this  registration
statement  to be  signed  on its  behalf  by  the  undersigned,  thereunto  duly
authorized, in the City of Dallas, Texas on November 24, 1998.

                                       Massimo Enterprises, Inc.

                                   By:/s/ Jason J. Ramano
                                    Jason J. Romano, Chief Executive Officer

                                POWER OF ATTORNEY

         KNOW  ALL.  MEN BY THESE  PRESENTS,  that the  person  whose  signature
appears below  constitutes  and appoints  Jason Romano and Joseph L Romano,  and
each for them,  his true and lawful  attorney's-in-fact  and  agents,  with full
power of substitution  and  resubstitution,  for him and in his name,  place and
stead, in any and all capacities (until revoked in writing), to sign any and all
further  amendments to this  Registration  Statement  (including  post-effective
amendments or registration  statements filed pursuant to Rule 462(b) relating to
this Registration  Statement),  and to file same, with all exhibits thereto, and
other  documents  in  connection  therewith,  with the  Securities  and Exchange
Commission,  granting unto such  attorneys-in-fact and agents, and each of them,
full  power  and  authority  to do and  perform  each and  every  act and  thing
requisite and  necessary to be done in and about the  premises,  as fully to all
intents and  purposes as he might or could do in person  thereby  ratifying  and
confirming  all that said  attorneys-in-fact  and agents,  and each of them,  or
their substitutes may lawfully do or cause to be done by virtue hereof.

         Pursuant  to the  requirements  of the  Securities  Act of  1933,  this
Registration  statement  has  been  signed  by  the  following  persons  in  the
capacities and on the dates indicated.

Signature                                                   Title Date

                                            Director, Chief Executive Officer
/s/ Jason J. Ramano                                       November 24 , 1998
Jason J. Romano



                                                 Director, VicePresident
/s/ Joseph L. Romano                                       November 24 , 1998
Joseph L. Romano



                                             Director, Chief Financial Officer  
/s/ Charles R. Haag                                      November 24 , 1998
Charles R. Haag

                                                     Director      
/s/ Kenneth B. Caldcleugh                                November 24 , 1998  
Kenneth B. Caldcleugh


                            ARTICLES OF INCORPORATION

                                                         OF

                            MASSIMO ENTERPRISES, INC.


                                   ARTICLE ONE

                                                   The  name of the  Corporation
is MASSIMO ENTERPRISES, INC.

                                   ARTICLE TWO

                                                           The   period  of  its
duration is perpetual.

                                  ARTICLE THREE

         The purpose for which the  Corporation  is organized is to transact any
and all lawful business for which  corporations  may be  incorporated  under the
Texas Business Corporation Act.

                                                    ARTICLE FOUR

The aggregate  number of shares which the  Corporation  shall have  authority to
issue is  10,000,000  shares Common Stock having a par value of one cent ($0.01)
per share. All shares of Common Stock shall have identical rights and privileges
in every respect.

                                                    ARTICLE FIVE

         The Board of  Directors  may issue  shares of any class of stock of the
Corporation,  or any notes,  debentures,  bonds or other securities  convertible
into or carrying rights, options or warrants to purchase shares of any class. No
shareholder  of the  Corporation  shall by reason of his  holding  shares of any
class of stock of the Corporation  have any preemptive or preferential  right to
purchase  or  subscribe  to any shares of any class of the  Corporation,  now or
hereafter  to be  authorized,  or to  any  notes,  debentures,  bonds  or  other
securities  convertible into or carrying rights, options or warrants to purchase
shares of any  class,  now or  hereafter  to be  authorized  whether  or not the
issuance of any such shares, notes, debentures,  bonds or other securities would
adversely affect the dividend or voting rights of such shareholder. The Board of
Directors,  however,  may, in its  discretion,  and at such price as it may fix,
grant such rights to shareholders of the Corporation.


                                   ARTICLE SIX

         The  Corporation  will not commence  business until it has received for
the issuance of its shares  consideration  of the value of at least One Thousand
Dollars  ($1,000.00),  consisting  of money,  labor  done or  property  actually
received.





<PAGE>


                                  ARTICLE SEVEN

         In all elections for directors,  each shareholder  shall have the right
to vote,  in person or by proxy,  the number of shares owned by him, for as many
persons as there are directors to be elected,  and for whose election he has the
right to vote. It is expressly  prohibited  for any  shareholder to cumulate his
votes in any election of directors.

                                                    ARTICLE EIGHT

         The Board of  Directors  shall adopt the initial  Bylaws.  The power to
alter, amend or repeal the Bylaws of the Corporation, or to adopt new Bylaws, is
hereby delegated to the Board of Directors, except that such power is subject to
ultimate control of the shareholders.

                                                    ARTICLE NINE

     The post office address of its initial  registered office is 8643 Grenadier
Drive,  Dallas, Texas 75238 and the name of its initial registered agent at such
address is Jason J. Romano.

                                                     ARTICLE TEN

         The number of  directors  constituting  the initial  Board of Directors
shall be one (1) and the name and address of those who are to serve as directors
until the first  annual  meeting  of  shareholders,  or until  their  respective
successors be elected and qualified are:

                                 Jason J. Romano
                              8643 Grenadier Drive
                               Dallas, Texas 75238

                                                   ARTICLE ELEVEN


         A director of the  corporation  shall not be  personally  liable to the
Corporation or its  shareholders for monetary damages for any act or omission in
his capacity as a director, except to the extent otherwise expressly provided by
a statute of the State of Texas. The Corporation shall be obligated to indemnify
its officers and directors against any and all judgments,  penalties  (including
excise and similar taxes),  fines,  settlements and reasonable expenses incurred
by that  person to the full  extent  permitted  under  Texas law.  Any repeal or
modification of this Article shall be prospective  only, and shall not adversely
affect any limitation of the personal  liability or rights to indemnification of
a  director  of  the  Corporation   existing  at  the  time  of  the  repeal  or
modification.

                                 ARTICLE TWELVE

         The Articles may be altered, amended or repealed or new Articles may be
adopted by the  shareholders by the affirmative vote of a majority of the shares
of Capital Stock of the Corporation  entitled to vote thereon.  The shareholders
of this Corporation may (i) adopt a plan of merger or consolidation  and/or (ii)
authorize a sale,  lease,  exchange or other disposition of all or substantially
all of the property and assets of the Corporation by the  affirmative  vote of a
majority  of the shares of Capital  Stock of the  Corporation  entitled  to vote
thereon.


                                ARTICLE THIRTEEN

         Any action  required by the Texas  Business  Corporation to be taken at
any annual or special meeting of shareholders,  or any action which may be taken
at any  annual  or  special  meeting  of  shareholders,  may be taken  without a
meeting,  without prior notice,  and without a vote, if a consent or consents in
writing,  setting  forth the  action so taken,  shall be signed and dated by the
holder or holders of shares  having  not less than the  minimum  number of votes
that would be necessary to take such action at a meeting at which the holders of
shares entitled to vote on the action were present and voted.

         The Articles may be altered, amended or repealed or new Articles may be
adopted by the  shareholders by the affirmative vote of a majority of the shares
of Capital Stock of the Corporation  entitled to vote thereon.  The shareholders
of this Corporation may (i) adopt a plan of merger or consolidation  and/or (ii)
authorize a sale,  lease,  exchange or other disposition of all or substantially
all of the property and assets of the Corporation by the  affirmative  vote of a
majority  of the shares of Capital  Stock of the  Corporation  entitled  to vote
thereon.
                                ARTICLE FOURTEEN

         The name and address of the incorporator,  who is more than 18 years of
age, is:

                                    Robert A. Forrester
                                    1215 Executive Dr. W., Ste. 102
                                    Richardson, Texas 75081



                                    --------------------------------------
                                            Incorporator




STATE OF TEXAS

COUNTY OF DALLAS

         Before me, a notary public, on this day personally  appeared , known to
me to be the person whose name is  subscribed  to the  foregoing  document  and,
being by me first duly sworn, declared that the statements therein contained are
true and correct.

         Given  under my hand and seal of office  this  _____  day of  ________,
1998.



(Notarial                                                     Seal)
                                               ______________________________
                                                              (Printed        or
                                                              stamped      name)
                                                              Notary     Public,
                                                              State  of Texas My
                                                              Commission
                                                              expires:



                                     BYLAWS

                                       OF

                            MASSIMO ENTERPRISES, INC.

                                    ARTICLE I

                                     OFFICES

         Section 1.  Principal Office.  The principal office of the Corporation
 shall be at 8643 Grenadier Dr., Dallas, Texas 75238.
                     ----------------

         Section 2. Other Offices.  The  Corporation  shall have offices at such
other  places  both  within  and  without  the State of  Texas,  as the Board of
Directors may from time to time determine or the business of the Corporation may
require.

                                                     ARTICLE II

                                                    SHAREHOLDERS

         Section 1. Time and Place of Meeting.  All meetings of the shareholders
shall be held at such  time and at such  place  within or  without  the State of
Texas as shall be determined by the Board of Directors.

         Section 2. Annual Meeting.  Annual  meetings of  shareholders  shall be
held on the third Monday of June, if not a legal holiday, and if a legal holiday
then on the next business day following, or at such other date and time as shall
be  designated  from time to time by the Board of  Directors  and  stated in the
notice of the meeting.  At such annual meeting the shareholders shall elect by a
plurality  vote a Board of Directors and transact such other  business as may be
properly brought before the meeting.

         Section 3. Special  Meetings.  Special meetings of the shareholders may
be called by the  President,  any  Vice-President  or the Board of Directors and
shall be called by the  President,  any  Vice-President  or the Secretary at the
request  in  writing  of the  holders  of at  least  10% of the  shares  issued,
outstanding  and entitled to vote at the meeting.  Such request  shall state the
purpose or purposes of the  proposed  meeting.  Business  transacted  at special
meetings shall be confined to the purposes stated in the notice of the meeting.

         Section 4. Notice. Written or printed notice stating the place, day and
hour of any  shareholder's  meeting and, in the case of a special  meeting,  the
purpose or purposes for which the meeting is called, shall be delivered not less
than 10 nor more than 50 days before the date of the meeting,  either personally
or by  mail,  by or at the  direction  of  the  President,  any  Vice-President,
Secretary or the officer or person calling the meeting,  to each  shareholder of
record entitled to vote at such meeting.  If mailed, such notice shall be deemed
to be delivered  when deposited in the United States mail,  postage  prepaid and
addressed to the  shareholder at his address as it appears on the stock transfer
books of the Corporation.

         Section 5. Record  Date.  For the purpose of  determining  shareholders
entitled to receive notice of or to vote at a meeting of shareholders, the Board
of  Directors  may fix in advance a record  date to be not less than 10 days nor
more than 50 days prior to such meeting, or the Board of Directors may close the
stock transfer books for a period of not less than 10 days nor more than 50 days
prior to such  meeting.  In the absence of any action by the Board of Directors,
the date upon  which the  notice of the  meeting  is mailed  shall be the record
date.

         Section 6. List of  Shareholders.  At least 10 days before each meeting
of the  shareholders,  the officer or agent of the Corporation  having charge of
the stock  transfer  books for shares of the  Corporation  shall make a complete
list,  arranged in alphabetical  order, of the shareholders  entitled to vote at
such meeting or any adjournment thereof, including the address of and the number
of voting shares held by each. Such list shall be kept on file at the registered
office of the  Corporation  for a period of 10 days  prior to such  meeting  and
shall be subject to inspection by any  shareholder  at any time during the usual
business  hours.  Such list shall also be produced and kept open at the time and
place of the  meeting  and shall be subject  to  inspection  by any  shareholder
during the  meeting.  The  original  stock  transfer  books shall be prima facie
evidence as to which  shareholders  may examine  such list of transfer  books or
vote at any meetings of shareholders.

         Section  7.  Quorum.  The  holders  of a  majority  of the  issued  and
outstanding shares entitled to vote thereat, present in person or represented by
proxy, shall constitute a quorum for the transaction of business at all meetings
of  the  shareholders,  except  as  otherwise  provided  by the  Texas  Business
Corporation Act  (hereinafter  called the "Act").  If a quorum is not present or
represented at any meeting of the  shareholders,  the  shareholders  entitled to
vote, present in person or represented by proxy, shall have the power to adjourn
the meeting from time to time,  without  notice other than  announcement  at the
meeting,  until a quorum  shall be  present  or  represented,  at which time any
business which might have been transacted at the meeting as originally  notified
may then be transacted. One a quorum is constituted, the shareholders present or
represented  by proxy at a meeting  may  continue  to  transact  business  until
adjournment,  notwithstanding the subsequent withdrawal therefrom of such number
of shareholders as to leave less than a quorum.

         Section  8.  Voting.  When  a  quorum  is  present  at any  meeting  of
shareholders,  the vote of the  holders of  majority  of the  shares  present or
represented  by proxy at such  meeting and  entitled to vote shall be the act of
the shareholders,  unless the vote of a different number is required by the Act,
the Articles of Incorporation or these Bylaws.

         Each shareholder shall at every meeting of the shareholders be entitled
to one vote in person or by proxy for each  share  having  voting  power held by
such shareholder.  Every proxy must be executed in writing by the shareholder or
by his duly authorized attorney-in-fact and shall be filed with the Secretary of
the  Corporation  prior to or at the time of the  meeting.  Each proxy  shall be
revocable unless expressly  provided therein to be irrevocable,  and in no event
shall it remain irrevocable for a period of more than 11 months.

         Section 9. Action by Unanimous Consent. Any action required to be taken
at a meeting of the  shareholders may be taken without a meeting if a consent in
writing, setting forth the action so taken, is signed by all of the shareholders
entitled to vote with respect to the subject matter thereof.
Such  consent  shall have the same force and effect as a  unanimous  vote of the
shareholders.

         Section 10. Telephone and Similar Meetings. Shareholders, directors and
committee  members may  participate in and hold a meeting by means of conference
telephone  or similar  communications  equipment  by means of which all  persons
participating  in the  meeting  can hear  each  other.  Participation  in such a
meeting  shall  constitute  presence in person at the  meeting,  except  where a
person participates in the meeting

for the express  purpose of objecting to the  transaction of any business on the
ground that the meeting is not lawfully called or convened.

                                   ARTICLE III

                                                      DIRECTORS

         Section 1. General  Powers.  The business of the  Corporation  shall be
managed  by its  Board of  Directors,  which  may  exercise  all  powers  of the
Corporation  and do all such  lawful  acts and things as are not  otherwise  the
responsibility  of the shareholders  under the terms of the Act, the Articles of
Incorporation or these Bylaws.

         Section 2. Number of  Directors.  The number of directors  shall be not
less than one nor more than nine.  At the time these  Bylaws  are  adopted,  the
number of directors  shall be one.  The number of directors  may be increased or
decreased  from time to time within these  maximum and minimum  numbers,  but no
decrease shall have the effect of reducing the term of any incumbent  directors.
Directors  shall be  elected at the annual  meeting of  shareholders,  except as
provided in Section 3 of this Article, and each director shall hold office until
his successor is elected and  qualified.  Directors need not be residents of the
State of Texas nor shareholders of the Corporation.

         Section 3. Vacancies.  Any vacancy  occurring in the Board of Directors
may be filled by the affirmative vote of a majority of the remaining  directors,
though the remaining directors may constitute less than a quorum of the Board of
Directors as fixed by Section 8 of this  Article.  A director  elected to fill a
vacancy shall be elected for the unexpired term of his predecessor in office. At
any annual  meeting  of  shareholders  or any  special  meeting  called for such
purpose,  any director may be removed from office, for or without cause,  though
his term may not have expired.

         Section 4. Place of Meeting.  The  directors of this  Corporation  
may hold their  meetings,  both regular and special,  either  within or without 
the
                    ----------------
State of Texas.

         Section 5. Annual  Meetings.  The first  meeting of each newly  elected
Board of Directors  shall be held without further notice  immediately  following
the annual meeting of the shareholders at the same place,  unless,  by unanimous
consent of the directors  then elected and serving,  such time or place shall be
changed.

         Section 6.  Regular  Meeting.  Regular  meetings of the Board of  
Directors  may be held  without  notice at such time and place as shall from
time to
time be determined by the Board of Directors.

         Section 7. Special Meetings. Special meetings of the Board of Directors
may be called by the  President,  any  Vice-President  or the Secretary on one's
notice to each director,  either personally  (including  telephone notice) or by
mail, telegram or other similar method of communication.  Special meetings shall
be called by the President, any Vice-President or the Secretary in a like manner
and on like notice on the written request of at least 50% of the directors.

         Section 8. Quorum and Voting. At all meetings of the Board of Directors
the  presence  of a majority  of the number of  directors  at the time in office
shall be necessary and sufficient to constitute a quorum for the  transaction of
business,  and the  affirmative  vote of at least a  majority  of the  directors
present at any meeting at which there is a quorum  shall be the act of the Board
of Directors,  except as may be otherwise  specifically provided by the Act, the
Articles of  Incorporation  or these  Bylaws.  If a quorum is not present at any
meeting of directors, the directors present thereat may adjourn the meeting from
time to time,  without notice other than  announcement  at the meeting,  until a
quorum shall be present.

         Section 9. Committees. The Board of Directors may, by resolution passed
by a  majority  of  the  entire  Board  of  Directors,  designate  an  Executive
Committee, to consist of two or more directors,  one of whom shall be designated
as Chairman and shall preside at all meetings of such  Committee.  The Executive
Committee  shall  have and may  exercise  all of the  authority  of the Board of
Directors in the  management  of the  business  and affairs of the  Corporation,
including  authority over the Corporate Seal,  except as the Act or the Articles
of  Incorporation  require  action by the Board of Directors.  Any member of the
Executive  Committee may be removed,  for or without cause,  by the  affirmative
vote of a majority of the entire Board of Directors. Any vacancy or vacancies in
the Executive Committee shall be filled by the affirmative vote of a majority of
the entire Board of Directors.

         The Board of  Directors  may, by  resolution  passed by entire board of
Directors, designate other committees, each to consist of two or more directors,
which shall have such power and authority  and shall  perform such  functions as
may be provided in such resolution. Such committee or committees shall have such
name or names as may be designated by the Board of Directors.

         The Executive  Committee and all other such shall keep regular  minutes
of their  proceedings  and  report  the  same to the  Board  of  Directors  when
required.

         Section 10.  Compensation of Directors.  Directors,  as such, shall not
receive any stated salary for their services as directors. However, the Board of
Directors may, by resolution,  allow a fixed sum and expenses of attendance,  if
any,  for  attendance  at each  regular  or  special  meeting  of the  Board  of
Directors.  Nothing  herein shall be  construed  to preclude  any director  from
serving  the  Corporation  in any  other  capacity  and  receiving  compensation
therefor.  Members of the Executive Committee may, by resolution of the Board of
Directors, be allowed compensation for attending Executive Committee meetings.

         Section  11.  Action by  Unanimous  Consent.  Any  action  required  or
permitted  to be taken  at any  meeting  of the  Board  of  Directors  or of the
Executive Committee may be taken without a meeting if a written consent, setting
forth the action so taken, is signed by all members of the Board of Directors or
the  Executive  Committee,  as the case may be. Such consent shall have the same
force and effect as an unanimous vote at a meeting.

         Section 12. Telephone and Similar Meetings. Shareholders, directors and
committee  members may  participate in and hold a meeting by means of conference
telephone  or similar  communications  equipment  by means of which all  persons
participating  in the  meeting  can hear  each  other.  Participation  in such a
meeting  shall  constitute  presence in person at the  meeting,  except  where a
person  participates  in the meeting for the express purpose of objecting to the
transaction  of any  business  on the ground  that the  meeting is not  lawfully
called or convened.






<PAGE>



                                   ARTICLE IV

                                                       NOTICES

         Section 1. Form of Notice.  Whenever  under the  provisions of the Act,
the Articles of Incorporation or these Bylaws, notice is required to be given to
any  director or  shareholder,  and no  provision  is made as to how such notice
shall be given,  notice may be personal notice  (including  telephone notice) or
written  notice  mail,  telegram  or  other  similar  method  of  communication,
addressed  to such  director or  shareholder  at such  address as appears on the
books of the  Corporation.  Any notice required or permitted to be given by mail
shall be deemed to be  delivered  when  deposited  in the  United  States  mail,
postage prepaid.

         Section 2.  Waiver.  Whenever any notice is required to be given to any
director or shareholder of the Corporation  under the provisions of the Act, the
Articles of Incorporation or these Bylaws, a waiver thereof in writing signed by
the person or persons entitled to such notice,  whether before or after the time
stated in such notice, shall be deemed equivalent to the giving of such notice.

                                                      ARTICLE V

                                                 OFFICERS AND AGENTS

         Section 1. General. The officers of the Corporation shall be elected by
the Board of Directors and shall include a Chairman of the Board, a President, a
Vice-President,  a Secretary and a Treasurer. The Board of Directors may, in its
discretion, elect additional Vice-Presidents,  one or more Assistant Secretaries
and one or more Assistant Treasurers, all of whom shall also be officers. Two or
more offices may be held by the same person,  except the office of President and
Secretary shall not be held by the same person.

         Section 2. Election. The Board of Directors, at its first meeting after
each annual meeting of the shareholders, shall elect a President, who shall be a
member  of the  Board of  Directors,  and the  other  officers,  who need not be
members of the Board of Directors. The Board of Directors may appoint such other
officers and agents as it shall deem necessary and may determine the salaries of
all officers and agents from time to time.  The officers shall hold office until
their  respective  successors are chosen and qualified.  Any officer  elected or
appointed by the Board of Directors may be removed, for or without cause, at any
time by a  majority  vote of the  entire  Board  of  Directors  then in  office.
Election  or  appointment  of an  officer  or agent  shall not of itself  create
contract rights.

         Section 3.  Chairman  of the Board.  The  Chairman  of the Board  shall
preside at all meetings of shareholders and the Board of Directors.

         Section 4.  President.  The President shall have the general and active
management of the business of the  Corporation and shall see that all orders and
resolutions of the Board of Directors are carried into effect. The President and
such other  officers as the Board of Directors may  determine  shall execute all
contracts requiring a seal and shall also execute any mortgages,  conveyances or
other  legal  instruments  to be made  in the  name  of and  one  behalf  of the
Corporation.  Nothing herein shall prohibit the delegation of such powers by the
Board of Directors to some other agent or attorney-in-fact of the Corporation.



<PAGE>


         Section 5. Vice President. The Vice President or, if there be more than
one, the Vice  Presidents in the order of their  seniority or in any other order
determined by the Board of Directors  shall, in the absence or disability of the
President, perform all duties and exercise the powers of the President. The Vice
President or Vice Presidents  shall  generally  assist the President and perform
such other duties as the Board of Directors shall prescribe.

         Section 6.  Secretary.  The Secretary  shall attend all meetings of the
Board of Directors and all meetings of the shareholders and record all votes and
the minutes of all  proceedings  in a book to be kept for that purpose and shall
perform like duties for the Executive  Committee and any other committees of the
Board of Directors when required. The Secretary shall give or cause to be given,
notice of meetings  of the  shareholders  and  special  meetings of the Board of
Directors  and shall  perform  such  other  duties as may be  prescribed  by the
President  or the Board of  Directors.  He or she shall keep in safe custody the
seal of the Corporation.

         Section 7. Assistant Secretaries. Any Assistant Secretary shall, in the
absence or  disability  of the  Secretary,  perform the duties and  exercise the
powers of the Secretary and shall perform such other duties as may be prescribed
by the President or the Board of Directors.

         Section 8.  Treasurer.  The  Treasurer  shall  have the  custody of all
corporate  funds and  securities;  shall  keep  full and  accurate  accounts  of
receipts and disbursements of the Corporation;  and shall deposit all moneys and
other valuable  effects in the name and to the credit of the Corporation in such
depositories  as may be designated by the Board of Directors.  He shall disburse
the funds of the Corporation as may be ordered by the Board of Directors, taking
proper  vouchers for such  disbursements;  shall render to the President and the
Board of  Directors,  at the  regular  meetings  of the  Board of  Directors  or
whenever  the  Board  of  Directors  may  require  it,  an  account  of all  his
transactions as Treasurer and of the financial condition of the Corporation; and
shall  perform such other duties as may be  prescribed  by the  President or the
Board of Directors.

         Section 9. Assistant Treasurers.  Any Assistant Treasurer shall, in the
absence or  disability  of the  Treasurer,  perform the duties and  exercise the
powers of the Treasurer and shall perform such other duties as may be prescribed
by the President or the Board of Directors.

         Section 10.  Bonding.  If required  by the Board of  Directors,  all or
certain of the officers shall give the  Corporation a bond in such form, in such
sum and with such surety or sureties  as shall be  satisfactory  to the Board of
Directors,  for the faithful  performance  of the duties of their office and for
the  restoration  to the  Corporation,  in case  of  their  death,  resignation,
retirement or removal from office,  of all books,  papers,  vouchers,  money and
other  property  of whatever  kind in their  possession  or under their  control
belonging to the Corporation.

                                                     ARTICLE VI

                                          CERTIFICATES REPRESENTING SHARES

         Section  1.  Form  of  Certificates.   The  Corporation  shall  deliver
certificates  representing  all  shares  to  which  shareholders  are  entitled.
Certificates  representing  shares of the  Corporation  shall be in such form as
shall  be   determined   by  the  Board  of  Directors  and  shall  be  numbered
consecutively  and entered in the books of the  Corporation  as they are issued.
Each certificate  shall state on the face thereof the holder's name, the number,
class,  and par value (or a statement  that the shares are without par value) of
the shares.  They shall be signed by the President or any Vice President and the
Secretary  or any  Assistant  Secretary,  and may be sealed with the seal of the
Corporation or a facsimile  thereof.  If any certificate is  countersigned  by a
transfer  agent or registered by a registrar,  either of which is other than the
Corporation  or  an  employee  of  the   Corporation,   the  signatures  of  the
Corporation's  officers  may be  facsimiles.  In case any office or officers who
have been signed,  or whose facsimile  signature or signatures have been used on
such certificate or certificates,  shall cease to be such officer or officers of
the Corporation, whether because of death, resignation or otherwise, before such
certificate  of  certificates  have been  delivered  by the  Corporation  or its
agents,  such  certificate or  certificates  may  nevertheless be adopted by the
Corporation  and be issued and  delivered  as though  the person or persons  who
signed  the  certificate  or  certificates  or  whose  facsimile   signature  or
signatures  have been used thereon had not ceased to be such officer or officers
of the Corporation.

         Should the  Corporation  be authorized to issue shares of more than one
class,  each  certificate  shall  set  forth  upon  the  face  or  back  of such
certificate  a  statement  of the  designations,  preferences,  limitations  and
relative rights of the shares of each class authorized to be issued, as required
by the Act.

         Section 2. Lost Certificates.  The Board of Directors may direct that a
new certificate be issued in place of any certificate  theretofore issued by the
Corporation  and  alleged to have been lost or  destroyed  upon the making of an
affidavit  of that fact by the person  claiming  the  certificate  to be lost or
destroyed.  When  authorizing  the  issue  of a new  certificate,  the  Board of
Directors  may, in its  discretion  as a  condition  precedent  to the  issuance
thereof,  require the owner of the lost or destroyed  certificate,  or his legal
representative,  to advertise the same in such manner as it shall require and/or
to give the  Corporation  a bond in such form, in such sum, and with such surety
or  sureties  as it may direct as  indemnity  against any claim that may be made
against the  Corporation  with respect to the  certificate  alleged to have been
lost or destroyed.

         Section  3.  Transfer  of  Shares.  The  shares of Common  Stock of the
Corporation  shall be  transferable  only on the books of the Corporation by the
holder thereof in person or by his duly authorized  attorney.  Upon surrender to
the  Corporation  or to the transfer  agent of the  Corporation of a certificate
representing   shares  duly  endorsed  or  accompanied  by  proper  evidence  of
succession,  assignment  or authority  to transfer,  it shall be the duty of the
Corporation or the transfer agent of the  Corporation to issue a new certificate
to the person entitled thereto,  to cancel the old certificate and to record the
transaction upon its books.

         Section 4. Registered Shareholder. The Corporation shall be entitled to
recognize  the holder of record of any share or shares of stock as the holder in
fact thereof and, accordingly,  shall not be bound to recognize any equitable or
other  claim to or  interest  in such  share or  shares on the part of any other
person,  whether  or not the  Corporation  shall have  express  or other  notice
thereof, except as otherwise provided by law.

                                                     ARTICLE VII

                                                 GENERAL PROVISIONS

         Section  1.  Dividends.  Subject  to the  provisions  of the  Act,  the
Articles of  Incorporation  and any agreements or obligation of the Corporation,
if any, dividends upon the outstanding shares of the Corporation may be declared
by the Board of Directors at any regular or special  meeting.  Dividends  may be
declared  and  paid in cash,  in  property,  or in  shares  of the  Corporation,
provided that all such declarations and payments of dividends shall be in strict
compliance with al applicable laws and the Articles of Incorporation.  The Board
of Directors  may fix in advance a record date for the  purposes of  determining
shareholders entitled to receive payment of any dividend, such record date to be
not more than 50 days prior to the payment date of such  dividend,  or the Board
of Directors may close the stock transfer books for such purpose for a period of
not more than 50 days prior to the payment date of such dividend. In the absence
of any  action  by the  Board of  Directors,  the date  upon  which the Board of
Directors  adopts the  resolution  declaring  such dividend  shall be the record
date.

         Section 2. Reserves. The Board of Directors may, by resolution,  create
out of the earned  surplus of the  Corporation  such  reserve or reserves as the
Board of Directors  from time to time,  in its  discretion  shall deem proper to
provide for contingencies,  or to equalize  dividends,  or to repair or maintain
any  property  of the  Corporation  or for such  other  purpose  as the Board of
Directors may deem beneficial to the Corporation. The Board of Directors may, by
resolution, modify or abolish any reserve so created.

         Section 3.  Fiscal Year.  The fiscal year shall be fixed by resolution 
of the Board of Directors.

         Section 4. Seal. The  Corporation  may have a seal which may be used by
causing  it or a  facsimile  thereof to be  impressed,  affixed or in any manner
reproduced. Any officer of the Corporation shall have the authority to affix the
seal to any document requiring it.

         Section 5. Annual  Statement.  The Board of Directors  shall present at
each  annual  meeting  and when  called for by vote of the  shareholders  at any
special meeting of the shareholders,  a full and clear statement of the business
and condition of the Corporation.

                                                    ARTICLE VIII

                                                      INDEMNITY

         The Corporation  may indemnify any person (and the heirs,  executor and
administrators of such person) who is or was a director,  officer or employee of
the  Corporation,  or of any  other  corporation  of which  the  Corporation  is
directly or  indirectly a  shareholder  or creditor or in which it is in any way
interested,  and for which he served in the  capacity  of  director,  officer or
employee at the request of the  Corporation  against any and all  liability  and
reasonable  expense that may be incurred by him in connection  with or resulting
from any civil or criminal claim, action, suit or proceeding (whether brought by
or in the right of the Corporation or otherwise) or in connection with an appeal
relating thereto in which he may have become involved as a party or otherwise by
reason  of  being   such   director,   officer  or   employee.   The  rights  of
indemnification  provided for in this Article  shall be in addition to any right
to which any such  director,  officer  or  employee  may be  entitled  under any
agreement, vote of shareholders, Articles of Incorporation or as a matter of law
or otherwise.

                                                     ARTICLE IX

                                                AMENDMENTS TO BYLAWS

         Section  1.  Amendment  by  Board of  Directors.  These  Bylaws  may be
altered,  amended or repealed,  except for this provision, at any meeting of the
Board of Directors at which a quorum is present,  by the  affirmative  vote of a
majority  of the  directors  present  at such  meeting,  provided  notice of the
proposed  alteration,  amendment  or repeal is  contained  in the  notice of the
meeting.

         Section 2. Amendment by Shareholders. These Bylaws may also be altered,
amended,  or  repealed,   including  this  provision,  at  any  meeting  of  the
shareholders  at which a quorum is present or  represented,  by the  affirmative
vote of the holders of a majority  of the share  present or  represented  at the
meeting  and  entitled  to  vote  thereat,   provided  notice  of  the  proposed
alteration, amendment or repeal is contained in the notice of the meeting.

         The foregoing Bylaws were duly adopted as the Bylaws of the Corporation
as of ___ June, 1998.





                                                   
                                                  -----------------------------
                                                              Jason J. Romano




RAANI
Raani Corporation            5401 West 65th St.  Bedford Park, Il  60638
                             (708) 496-8025 FAX: (708) 496-8906

         This said  agreement  shall  serve as a written  confirmation  that the
         RAANI Corporation of Bedford Park, IL (an Illinois  Corporation) agrees
         to supply all chemicals,  manufacturing,  and filling labor for Massimo
         Enterprises,  Inc. of Dallas,  Texas and their  Smooth & Easy Hair Care
         Product  line at the  following  prices  for a period of one year.  All
         products  listed are  formulated and produced  exclusively  for Massimo
         Enterprises, Inc.

PRODUCT                             SIZE             QTY            PRICE/UNIT

Lite Conditioner Hairdress          4 oz. Jar        10M (minimum)     $ 0.58

Shampoo                             8 Fl.oz Bottle   10M (minimum)     $ 0.61

Spray Mist                         8 Fl. oz Bottle   10M (minimum)     $ 0.46

Moisturizer Conditioner             8 Fl. oz Bottle  10M(minimum)      $ 0.48

No-Lye Relaxer Kit                          Kit                         $ 2.16

                                    Kit is Comprised Of:
                                1.  No Lye Relaxer (6 oz. bottle)
                                2.  Liquid Activator (1.5 fl. oz. bottle)
                                3.  Color Action Neutralizing Shampoo 
                                    (3 Fl. oz bottle)
                                4.  Moisturizer Conditioner (L2 Fl. oz. bottle)
                                5.  Protective Gel (0.33 oz. packette)
                                6.  Pre-Relaxer Treatment (0.5 fl. oz tube)

                                    * FOB Bedford Park, IL
                                     Pallets are $6.00 each

It shall be the sole responsibility of Massimo Enterprises, Inc. to supply RAANI
Corporation  with all  packaging  componentry  (i.e.  bottles,  jars,  closures,
sprayers, shippers, instructions, gloves, etc.).
- --------------------                                 -------------------
Eugene M. Frank, Ph.D.                               Jason Romano
Sr. VP, Sales & Marketing                            CEO
RAANI Corporation                                    Massimo Enterprises, Inc.
January 12, 1998                                     January 12, 1998

Research & Development   /  Private Label  /
Contract Packaging of Cosmetics, Toiletries &       Household Products


1

                          1998 STOCK COMPENSATION PLAN



                                       of



                            MASSIMO ENTERPRISES, INC.




                              (a Texas corporation)



                           * * * * *




































                                TABLE OF CONTENTS



                                * * *



                          1998 STOCK COMPENSATION PLAN



                                       of



                            MASSIMO ENTERPRISES, INC.


<TABLE>
<S>                        <C>                                                                      <C>


SECTION                    SUBJECT                                                                                 PAGE

 1.                        Purpose of Plan                                                                         1

 2.                        Stock Subject to the Plan                                                      1

 3.                        Administration of the Plan                                                     1
                           (a)      General                                                                        1
                           (b)      Changes in Law Applicable                                             2

 4.                        Types of Awards Under the Plan                                                 2

 5.                        Persons to Options Shall Be Granted                                            2
                           (a)      Nonqualified Options                                                  3
                           (b)      Incentive Options                                                              3

 6.                        Factors to Be Considered in Granting Options                                   3

 7.                        Time of Granting Option                                                                 3

 8.                        Terms and Conditions of Options                                                3
                           (a)      Number of Shares                                                      3
                           (b)      Type of Option                                                        3
                           (c)      Option Period                                                         3
                                            (1)      General                                                       3
                           (2)              Termination of Employment                                     4
                                            (3)               Cessation of Service as Director
                                                     or Advisor                                           4
                                            (4)               Disability                                                   4
                                            (5)               Death                                                        4
                                            (6)               Acceleration and Exercise Upon Change
                                                     of Control                                                    5
                           (d)      Option Prices                                                                  6
                                            (1)               Nonqualified Options                                         6
                                            (2)               Incentive Options                                            6
                                            (3)               Determination of Fair Market Value          6
                           (e)              Exercise of Options                                                    6
                           (f)              Nontransferability of Options                                          7
                           (g)              Limitations on 10% Shareholders                               7
                           (h)              Limits on Vesting of Incentive Options                        7
                           (i)      Compliance with Securities Laws                                       7
                           (j)              Additional Provisions                                                  8

 9.                        Medium and Time of Payment                                                     8

10.                        Alternate Stock Appreciation Rights                                            8
                           (a)              Award of Alternate Stock Rights                               8
                           (b)              Alternate Stock Rights Agreement                              8
                           (c)              Exercise                                                                       8
                           (d)              Amount of Payment                                                      9
                           (e)              Form of Payment                                                        9
                           (f)              Termination of SAR                                                     9
                           (g)              Effect of Exercise of SAR                                              9
                           (h)              Effect of Exercise of Related Option                                   9
                           (i)              Nontransferability of SAR                                     9

11.                        Reload Options
                           (a)              Authorization of Reload Options                               10
                           (b)              Reload Option Amendment                                                10
                           (c)              Reload Option Price                                                            10
                           (d)              Term and Exercise                                                              10
                           (e)              Termination of Employment                                              10
                           (f)              Applicability of Other Sections                                        10

12.                        Rights as a Shareholder                                                                 10

13                         Optionee's Agreement to Serve                                                  10

14.                        Adjustments on Changes in Capitalization                                       11
                           (a)              Changes in Capitalization                                              11
                           (b)        Reorganization, Dissolution or Liquidation                             11
                           (c)              Change in Par Value                                                    11
                           (d)      Notice of Adjustments                                                 11
                           (e)              Effect Upon Holder of Option                                           12
                           (f)              Right of Company to Make Adjustments                          12

15.                        Investment Purpose                                                             13

16.                        No Obligation to Exercise Option or SAR                                        13

17.                Modification, Extension, and Renewal of Options                                        13

18                         Effective Date of the Plan                                                     13

19.                        Termination of the Plan                                                        13

20.                        Amendment of the Plan                                                          13

21.                        Withholding                                                                             13

22.                        Indemnification of Committee                                                   14

23.                        Application of Funds                                                                    14

24.                        Governing Law                                                                  14
                         
</TABLE>


 1998 STOCK COMPENSATION PLAN

                                       OF

                            MASSIMO ENTERPRISES, INC.


                  1. Purpose of Plan. This 1998 Stock Compensation Plan ("Plan")
is intended to encourage  ownership of the common stock of MASSIMO  ENTERPRISES,
INC. ("Company") by certain officers,  directors,  employees and advisors of the
Company  or any  Subsidiary  or  Subsidiaries  of the  Company  (as  hereinafter
defined) in order to provide additional incentive for such persons to promote he
success and the  business of the Company or its  Subsidiaries  and to  encourage
them to remain in the employ of the  Company or its  Subsidiaries  by  providing
such persons an opportunity to benefit from any appreciation of the common stock
of the  Company  through  the  issuance  of  stock  options  and  related  stock
appreciation rights to such persons in accordance with the terms of the Plan. It
is further  intended that options granted pursuant to this Plan shall constitute
either  incentive  stock  options  ("Incentive  Options")  within the meaning of
Section 422  (formerly  Section  422A) of the Internal  Revenue Code of 1986, as
amended  ("Code"),  or options  which do not  Incentive  Options  ("Nonqualified
Options") as determined by the Committee (as hereinafter defined) at the time of
issuance of such options.  Incentive  Options,  Nonqualified  Options and Reload
Options  (as  defined in Section 11 hereof)  are herein  sometimes  referred  to
collectively as "Options".  As used herein,  the term Subsidiary or Subsidiaries
shall mean any corporation (other than the employer  corporation) in an unbroken
chain of corporations beginning with the employer corporation if, at the time of
granting of the Option, each of the corporations other than the last corporation
in the unbroken chain owns stock  possessing  fifty percent (50%) or more of the
total  combined  voting  power  of all  classes  of  stock  in one of the  other
corporations in such chain.

         2. Stock  Subject to the Plan.  Subject to  adjustment  as  provided in
Section  14 hereof,  there will be  reserved  for the use upon the  exercise  of
Options to be  granted  from time to time under the Plan,  an  aggregate  of One
hundred  seventy  thousand  (170,000)  shares of the common  stock,  without par
value, of the Company ("Common  Stock"),  which shares in whole or in part shall
be  authorized,  but  unissued,  shares of the Common Stock or issued  shares of
Common Stock which shall have been  reacquired by the Company as determined from
time to time by the Board of Directors of the Company ("Board of Directors"). To
determine  the number of shares of Common  Stock  available  at any time for the
granting  of Options  under the Plan,  there  shall be  deducted  from the total
number of reserved shares of Common Stock,  the number of shares of Common Stock
in respect of which Options have been granted  pursuant to the Plan which remain
outstanding or which have been  exercised.  If and to the extent that any Option
to purchase  reserved  shares  shall not be  exercised  by the  optionee for any
reason or if such Option to purchase shall  terminate as provided  herein,  such
shares which have not been so purchased  hereunder shall again become  available
for the  purposes  of the Plan unless the Plan shall have been  terminated,  but
such unpurchased  shares shall not be deemed to increase the aggregate number of
shares  specified  above to be reserved  for  purposes  of the Plan  (subject to
adjustment as provided in Section 14 hereof).

                  3. Administration of the Plan.

                  (a) General.  The Plan shall be administered by a Compensation
         Committee  ("Committee")  appointed  by the Board of  Directors,  which
         Committee  shall  consist of not less than two (2) members of the Board
         of Directors who are not eligible to  participate in the Plan, and have
         not, for a period of at least one (1) year prior  thereto been eligible
         to participate  in the Plan,  except that if at any time there shall be
         less than two (2) who are qualified to serve on the Committee, then the
         Plan  shall  be  administered  by the  full  Board  of  Directors.  All
         references  in this  Plan to the  Committee  shall be  deemed  to refer
         instead  to the full  Board  of  Directors  at any time  there is not a
         committee of two (2) members  qualified to act hereunder.  The Board of
         Directors  may from time to time  appoint  members of the  Committee in
         substitution for or in addition to members previously appointed and may
         fill  vacancies,  however  caused,  in the  Committee.  If the Board of
         Directors does not designate a Chairman of the Committee, the Committee
         shall select one of its members as its Chairman.  The  Committee  shall
         hold its meetings at such times and places as it shall deem  advisable.
         A majority of its members shall constitute a quorum.  Any action of the
         Committee shall be taken by a majority vote of its members at a meeting
         at which a quorum is present. Notwithstanding the preceding, any action
         of the Committee  may be taken  without a meeting by a written  consent
         signed by all of the  members,  and any action so taken shall be deemed
         fully as  effective  as if it had been  taken by a vote of the  members
         present in person at the meeting  duly called and held.  The  Committee
         may appoint a Secretary,  shall keep minutes of its meetings, and shall
         make such rules and  regulations  for the conduct of its business as it
         shall deem advisable.

                  The Committee shall have the sole authority and power, subject
         to the express  provisions  and imitations of the Plan, to construe the
         Plan and option agreements granted hereunder,  and to adopt, prescribe,
         amend,  and rescind rules and regulations  relating to the Plan, and to
         make all  determinations  necessary or advisable for  administering the
         Plan,  including,  but not limited to, (i) who shall be granted Options
         under  the Plan,  (ii) the term of each  Option,  (iii)  the  number of
         shares covered by such Option, (iv) whether the Option shall constitute
         an Incentive  Option or a Nonqualified  Option or a Reload Option,  (v)
         the  exercise  price for the purchase of the shares of the Common Stock
         covered by the Option,  (vi) the period  during which the Option may be
         exercised,  (vii)  whether the right to  purchase  the number of shares
         covered by the Option  shall be fully  vested on issuance of the Option
         so that such shares may be purchased in full at one time or whether the
         right to purchase such shares shall become vested over a period of time
         so that such shares may only be purchased in  installments,  and (viii)
         the time or times at which  Options shall be granted.  The  Committee's
         determinations   under  the  Plan,   including  the  above   enumerated
         determinations,  need not be uniform and may be made by it  selectively
         among the  persons who  receive,  or are  eligible to receive,  Options
         under the Plan, whether or not such persons are similarly situated.

                  The  interpretation  by the  Committee of any provision of the
         Plan or of any option agreement  entered into hereunder with respect to
         any  Incentive  Option shall be in  accordance  with Section 422 of the
         Code  and  the  regulations  issued  thereunder,  as  such  section  or
         regulations  may be amended from time to time, in order that the rights
         granted  hereunder and under said option  agreements  shall  constitute
         "Incentive  Stock  Options"  within the  meaning of such  section.  The
         interpretation  and  construction  by the Committee of any provision of
         the  Plan  or of any  Option  granted  hereunder  shall  be  final  and
         conclusive,  unless otherwise determined by the Board of Directors.  No
         member of the Board of Directors or the  Committee  shall be liable for
         any action or determination made in good faith with respect to the Plan
         or any Option  granted under it. Upon issuing an Option under the Plan,
         the  Committee  shall report to the Board of Directors  the name of the
         person granted the Option, whether the Option is an Incentive Option or
         a Nonqualified  Option, the number of shares of Common Stock covered by
         the Option, and the terms and conditions of such Option.

                           (b) Changes in Law  Applicable.  If the laws relating
         to Incentive  Options or Nonqualified  Options are changed,  altered or
         amended during the term of the Plan, the Board of Directors  shall have
         full  authority  and power to alter or amend the Plan with  respect  to
         Incentive Options or Nonqualified Options,  respectively, to conform to
         such  changes in the law without the  necessity  of  obtaining  further
         shareholder approval, unless the changes require such approval.

     4. Types of Awards Under the Plan. Awards under the Plan may be in the form
of either Options,  alternate stock appreciation rights (as described in Section
10 hereof), or a combination thereof.
                  5. Persons to Whom Options Shall be Granted.

                  (a)  Nonqualified  Options.   Nonqualified  Options  shall  be
         granted only to officers,  directors (other than "Outside Directors" of
         the Company or a Subsidiary [as  hereinafter  defined]),  employees and
         advisors of the  Company or a  Subsidiary  who, in the  judgment of the
         Committee,  are  responsible  for or  contribute  to the  management or
         success of the  Company  or a  Subsidiary  and who,  at the time of the
         granting of the Nonqualified  Options,  are either officers,  directors
         (other than Outside Directors), employees or advisors of the Company or
         a Subsidiary.  As used herein,  the term "Outside  Director" shall mean
         any director of the Company or a  Subsidiary  who is not an employee of
         the Company or a Subsidiary.

                  (b) Incentive Options. Incentive Options shall be granted only
         to employees of the Company or a Subsidiary who, in the judgment of the
         Committee,  are  responsible  for or  contribute  to the  management or
         success of the  Company  or a  Subsidiary  and who,  at the time of the
         granting of the Incentive  Option are either an employee of the Company
         or a Subsidiary.  Subject to the provisions of Section 8(g) hereof,  no
         individual shall be granted an Incentive Option who, immediately before
         such  Incentive  Option was  granted,  would own more than ten  percent
         (10%) of the total  combined  voting  power or value of all  classes of
         stock of the Company ("10% Shareholder").

                  6. Factors to Be Considered in Granting Options. In making any
determination  as to persons  to whom  Options  shall be  granted  and as to the
number of shares to be covered by such Options,  the  Committee  shall take into
account the duties and responsibilities of the respective  officers,  directors,
employees, or advisors, their current and potential contributions to the success
of the Company or a Subsidiary,  and such other  factors as the Committee  shall
deem relevant in connection with accomplishing the purpose of the Plan.

                  7. Time of Granting Options. Neither anything contained in the
Plan or in any resolution  adopted or to be adopted by the Board of Directors or
the  Shareholders  of the Company or a  Subsidiary  nor any action  taken by the
Committee shall constitute the granting of any Option. The granting of an Option
shall be effected only when a written  Option  Agreement  acceptable in form and
substance to the Committee, subject to the terms and conditions hereof including
those set forth in Section 8 hereof, shall have been duly executed and delivered
by or on behalf of the  Company  and the  person  to whom such  Option  shall be
granted. No person shall have any rights under the Plan until such time, if any,
as a written Option Agreement shall have been duly executed and delivered as set
forth in this Section 7.

         8. Terms and  Conditions of Options.  All Options  granted  pursuant to
this  Plan  must be  granted  within  ten (10)  years  from the date the Plan is
adopted  by the  Board  of  Directors  of the  Company.  Each  Option  Agreement
governing an Option granted hereunder shall be subject to at least the following
terms and  conditions,  and shall contain such other terms and  conditions,  not
inconsistent therewith, that the Committee shall deem appropriate:


                  (a) Number of Shares.  Each  Option  shall state the number of
shares of Common Stock which it represents.

                           (b) Type of Option.  Each Option shall state  whether
it is intended to be an Incentive Option or a Nonqualified Option.

                  (c) Option Period.

                              (1) General. Each Option shall state the date upon
                           which it is granted. Each Option shall be exercisable
                 in whole or in part during such period as is provided under the
                 terms of the Option  subject to any vesting period set forth in
                 the  Option,  but in no event  shall an Option  be  exercisable
                 either  in whole or in part  after the  expiration  of ten (10)
                 years  from  the  date  of  grant;  provided,  however,  if  an
                 Incentive  Option  is  granted  to  a  10%  Shareholder,   such
                 Incentive  Option shall not be  exercisable  more than five (5)
                 years from the date of grant thereof.

                                     (2)  Termination of  Employment.  Except as
                 otherwise  provided  in  case  of  Disability  (as  hereinafter
                 defined),  death Change of Control (as hereinafter defined), no
                 Option  shall  be  exercisable  after  an  optionee  who  is an
                 employee of the Company or a  Subsidiary  ceases to be employed
                 by  the  Company  or a  Subsidiary  as an  employee;  provided,
                 however,  that the  Committee  shall have the right in its sole
                 discretion,  but not the  obligation,  to extend  the  exercise
                 period for not more than three (3) months following the date of
                 termination of such optionee's  employment;  provided  further,
                 however,   that  no  Option  shall  be  exercisable  after  the
                 expiration  of ten (10) years  from the date it is granted  and
                 provided  further,   no  Incentive  Option  granted  to  a  10%
                 Shareholder  shall be exercisable  after the expiration of five
                 (5) years from the date it is granted.

                                    (3)  Cessation  of  Service as  Director  or
                 Advisor. In the event an optionee who was a director or advisor
                 of the  Company  or a  Subsidiary  ceases to be a  director  or
                 advisor of the Company or a  Subsidiary  for any reason,  other
                 than  Disability  or death,  prior to the full  exercise of the
                 Option,  such  optionee  may  exercise  his  Option at any time
                 within  ninety  (90) days  after  such  optionee's  status as a
                 director  or  advisor  of the  Company  or a  Subsidiary  is so
                 terminated  to the  extent he was  entitled  to  exercise  such
                 Option at the date such  optionee's  status  as a  director  or
                 advisor of the Company or a  Subsidiary  terminated;  provided,
                 however,   that  no  Option  shall  be  exercisable  after  the
                 expiration of ten (10) years from the date it is granted.

                                            (4)  Disability.  If  an  optionee's
employment is terminated by reason of the permanent and total Disability of such
                 optionee or if an optionee  who is a director or advisor of the
                 Company  or a  Subsidiary  ceases  to  serve as a  director  or
                 advisor by reason of the permanent and total Disability of such
                 optionee,  the  Committee  shall  have  the  right  in its sole
                 discretion,  but not the  obligation,  to extend  the  exercise
                 period  for not more  than one (1) year  following  the date of
                 termination  of the  optionee's  employment  or the  date  such
                 optionee ceases to be a director or advisor of the Company or a
                 Subsidiary,  as the case may be,  subject to the condition that
                 no Option shall be exercisable after the expiration of ten (10)
                 years from the date it is granted  and  subject to the  further
                 condition that no Incentive Option granted to a 10% Shareholder
                 shall be  exercisable  after the  expiration  of five (5) years
                 from the date it is granted.  For  purposes  of this Plan,  the
                 term  "Disability"  shall mean the inability of the optionee to
                 fulfill  such  optionee's  obligations  to  the  Company  or  a
                 Subsidiary by reason of any physical or mental impairment which
                 can be  expected  to result in death or which has lasted or can
                 be  expected to last for a  continuous  period of not less than
                 twelve (12) months as determined  by a physician  acceptable to
                 the Committee in its sole discretion.

              (5) Death.  If an  optionee  dies while in the employ of the  
                 Company or a  Subsidiary,  or while  serving as a director or
                 advisor  of the  Company  or a  Subsidiary,  and shall not have
                 fully  exercised  Options  granted  pursuant to the Plan,  such
                 Options may be exercised in whole or in part at any time within
                 one (1) year after the  optionee's  death,  by the executors or
                 administrators  of the  optionee's  estate or by any  person or
                 persons who shall have  acquired the Options  directly from the
                 optionee by bequest or inheritance, but only to the extent that
                 the optionee  was entitled to exercise  such Option at the date
                 of such  optionee's  death,  subject to the  condition  that no
                 Option shall be  exercisable  after the  expiration of ten (10)
                 years from the date it is granted  and  subject to the  further
                 condition that no Incentive Option granted to a 10% Shareholder
                 shall be  exercisable  after the  expiration of five years from
                 the date it is granted.

                           (6) Acceleration and Exercise Upon Change of Control.
                 Notwithstanding the preceding  provisions of this Section 8(c),
                 if any Option granted under the Plan provides for either (a) an
                 incremental  vesting  period  whereby  such  Option may only be
                 exercised in installments as such incremental vesting period is
                 satisfied or (b) a delayed  vesting  period whereby such Option
                 may only be exercised after the lapse of a specified  period of
                 time,  such as  after  the  expiration  of one (1)  year,  such
                 vesting  period shall be  accelerated  upon the occurrence of a
                 Change of Control (as hereinafter defined) of the Company, or a
                 threatened  Change of Control of the Company as  determined  by
                 the  Committee,  so that such  Option  shall  thereupon  become
                 exercisable  immediately  in part or its entirety by the holder
                 thereof,  as such holder shall elect.  For the purposes of this
                 Plan,  a "Change of Control"  shall be deemed to have  occurred
                 if:

                                            (i)  Any   "person",   including   a
                           "group" as  determined  in  accordance  with  Section
                           13(d)(3)  of the  Securities  Exchange  Act  of  1934
                           ("Exchange   Act")  and  the  Rules  and  Regulations
                           promulgated thereunder, is or becomes, through one or
                           a series of related  transactions  or through  one or
                           more intermediaries,  the beneficial owner,  directly
                           or   indirectly,   of   securities   of  the  Company
                           representing 25% or more of the combined voting power
                           of the Company's then outstanding  securities,  other
                           than a person who is such a  beneficial  owner on the
                           effective  date of the Plan and any affiliate of such
                           person;

                                                     (ii) As a result  of, or in
connection with, any tender offer or exchange offer, merger or other business
                           combination, sale of assets or contested election, or
                           any   combination   of  the  foregoing   transactions
                           ("Transaction"),  the persons who were  Directors  of
                           the  Company  before the  Transaction  shall cease to
                           constitute  a majority of the Board of  Directors  of
                           the Company or any successor to the Company;

                                                     (iii)     Following     the
effective date of the Plan, the Company is merged or  consolidated  with another
corporation
                           and as a result of such merger or consolidation  less
                           than 40% of the outstanding  voting securities of the
                           surviving  or  resulting  corporation  shall  then be
                           owned in the aggregate by the former  stockholders of
                           the Company,  other than (x) any party to such merger
                           or  consolidation,  or (y) any affiliates of any such
                           party;

     (iv) A tender  offer or  exchange  offer  is made and  consummated  for the
ownership of securities of the Company  representing 25% or more of the combined
voting power of the Company's then outstanding voting securities; or
                          
 (v) The  Company  transfers  more  than 50% of its  assets,  or the last of a 
                           series  of  transfers  result in the
                           transfer  of  more  than  50%  of the  assets  of the
                           Company,   to  another  corporation  that  is  not  a
                           wholly-owned corporation of the Company. For purposes
                           of this subsection  8(c)(6)(v),  the determination of
                           what  constitutes  more than 50% of the assets of the
                           Company shall be  determined  based on the sum of the
                           values  attributed to (i) the Company's real property
                           as determined by an  independent  appraisal  thereof,
                           and (ii) the net book  value of all  other  assets of
                           the  Company,  each  taken  as of  the  date  of  the
                           Transaction involved.

                                            In   addition,   upon  a  Change  of
Control, any Options previously granted under the Plan to the extent not already
exercised
                 may be exercised in whole or in part either  immediately  or at
any time during the term of the Option as such holder shall elect.


                  (d)  Option Prices.

                 (1)  Nonqualified  Options.  The  purchase  price or prices of
                 the shares of the Common Stock which shall be offered to any
                 person  under  the Plan and  covered  by a Option  shall be the
                 price  determined  by the  Committee at the time of granting of
                 the Nonqualified Option, which price may be less than, equal to
                 or higher  than one hundred  percent  (100%) of the fair market
                 value  of  the  Common  Stock  at  the  time  of  granting  the
                 Nonqualified Option.

                (2)  Incentive  Options.  The  purchase  price or prices of the
                 shares of the Common  Stock  which  shall be offered to any
                 person under the Plan and covered by an Incentive  Option shall
                 be one hundred  percent  (100%) of the fair market value of the
                 Common  Stock at the time of granting the  Incentive  Option or
                 such  higher  purchase  price  as  may  be  determined  by  the
                 Committee  at  the  time  of  granting  the  Incentive  Option;
                 provided,  however,  if an Incentive Option is granted to a 10%
                 Shareholder,  the  purchase  price of the  shares of the Common
                 Stock of the Company  covered by such Incentive  Option may not
                 be less than one hundred ten percent  (110%) of the fair market
                 value  of  such  shares  on the  day the  Incentive  Option  is
                 granted.

                (3)  Determination  of Fair  Market  Value.  During  such time 
                  as the Common  Stock of the  Company  is not listed  upon an
                 established  stock  exchange,  the fair market  value per share
                 shall be deemed to be the  closing  sales  price of the  Common
                 Stock  on  the  National   Association  of  Securities  Dealers
                 Automated  Quotation System ("NASDAQ") on the day the Option is
                 granted,  as  reported  by NASDAQ,  if the  Common  Stock is so
                 quoted, and if not so quoted, the mean between dealer "bid" and
                 "ask,"   prices   of  the   Common   Stock   in  the  New  York
                 over-the-counter  market on the day the Option is  granted,  as
                 reported by the National  Association  of  Securities  Dealers,
                 Inc. If the Common  Stock is listed upon an  established  stock
                 exchange or  exchanges,  such fair market value shall be deemed
                 to be the  highest  closing  price of the Common  Stock on such
                 stock  exchange or  exchanges  on the day the Option is granted
                 or, if no sale of the Common  Stock of the  Company  shall have
                 been made on  established  stock  exchange  on such day, on the
                 next preceding day on which there was a sale of such stock.  If
                 there is no market price for the Common  Stock,  then the Board
                 of Directors and the Committee  may,  after taking all relevant
                 facts into  consideration,  determine  the fair market value of
                 the Common Stock.

                           (e) Exercise of Options.  To the extent that a holder
         of an  Option  has a  current  right to  exercise,  the  Option  may be
         exercised  from time to time by  written  notice to the  Company at its
         principal  place of  business.  Such notice shall state the election to
         exercise the Option,  the number of whole shares in respect of which it
         is being  exercised,  shall be  signed  by the  person  or  persons  so
         exercising the Option, and shall contain any investment  representation
         required by Section 8(i) hereof.  Such notice shall be  accompanied  by
         payment  of the full  purchase  price of such  shares and by the Option
         Agreement  evidencing the Option.  In addition,  if the Option shall be
         exercised,  pursuant to Section 8(c)(4) or Section  8(c)(5) hereof,  by
         any person or persons other than the  optionee,  such notice shall also
         be  accompanied  by  appropriate  proof of the right of such  person or
         persons to exercise the Option. The Company shall deliver a certificate
         or certificates  representing  such shares as soon as practicable after
         the aforesaid notice and payment of such shares shall be received.  The
         certificate or certificates for the shares as to which the Option shall
         have been so exercised shall be registered in the name of the person or
         persons so exercising the Option.  In the event the Option shall not be
         exercised in full,  the Secretary of the Company shall endorse or cause
         to be  endorsed  on the  Option  the  number of  shares  which has been
         exercised  thereunder and the number of shares that remain  exercisable
         under the  Option  and  return  such  Option  Agreement  to the  holder
         thereof.

                  (f)  Nontransferability of Options. An Option granted pursuant
         to the Plan shall be exercisable only by the optionee or the optionee's
         court appointed  guardian as set forth in Section 8(c)(4) hereof during
         the optionee's  lifetime and not be assignable or  transferable  by the
         optionee   otherwise   than  by  Will  or  the  laws  of  descent   and
         distribution.  An  Option  granted  pursuant  to the Plan  shall not be
         assigned,  pledged or  hypothecated in any way (whether by operation of
         law or  otherwise  other  than  by  Will or the  laws  of  descent  and
         distribution)  and shall not be subject to  execution,  attachment,  or
         similar   process.   Any  attempted   transfer,   assignment,   pledge,
         hypothecation,  or other  disposition  of any  Option or of any  rights
         granted thereunder contrary to the foregoing provisions of this Section
         8(f), or the levy of any  attachment or similar  process upon an Option
         or such rights, shall be null and void.

                  (g) Limitations on 10%  Shareholders.  No Incentive Option may
         be  granted  under  the  Plan to any 10%  Shareholder  unless  (i) such
         Incentive  Option  is  granted  at an  option  price  not less than one
         hundred  ten percent  (110%) of the fair market  value of the shares on
         the day the Incentive  Option is granted and (ii) such Incentive Option
         expires  on a date not  later  than  five (5)  years  from the date the
         Incentive Option is granted.

                           (h)  Limits  on  Vesting  of  Incentive  Options.  An
         individual may be granted one or more Incentive Options,  provided that
         the  aggregate  fair  market  value  (as  determined  at the time  such
         Incentive  Option  is  granted)  of the  stock  with  respect  to which
         Incentive Options are exercisable for the first time by such individual
         during any calendar year shall not exceed  $100,000.  To the extent the
         $100,000 limitation in the preceding sentence is exceeded,  such option
         shall be treated as an option which is not an Incentive Option.
                  (i) Compliance  with  Securities  Laws. The Plan and the grant
         and  exercise  of the  rights to  purchase  shares  hereunder,  and the
         Company's  obligations  to sell and deliver shares upon the exercise of
         rights to purchase shares,  shall be subject to all applicable  federal
         and state laws,  rules and  regulations,  and to such  approvals by any
         regulatory or governmental agency as may, in the opinion of counsel for
         the Company,  be required,  and shall also be subject to all applicable
         rules and regulations of any stock exchange upon which the Common Stock
         of the  Company  may then be  listed.  At the time of  exercise  of any
         Option,  the Company may require the optionee to execute any  documents
         or take any  action  which may be then  necessary  to  comply  with the
         Securities Act of 1933, as amended  ("Securities  Act"),  and the rules
         and regulations promulgated thereunder, or any other applicable federal
         or state laws  regulating the sale and issuance of securities,  and the
         Company may, if it deems  necessary,  include  provisions  in the stock
         option agreements to assure such compliance. The Company may, from time
         to time, change its requirements  with respect to enforcing  compliance
         with federal and state securities  laws,  including the request for and
         enforcement of letters of investment  intent,  such  requirements to be
         determined  by the  Company  in its  judgment  as  necessary  to assure
         compliance with said laws. Such changes may be made with respect to any
         particular  Option  or stock  issued  upon  exercise  thereof.  Without
         limiting the generality of the foregoing,  if the Common Stock issuable
         upon  exercise of an Option  granted  under the Plan is not  registered
         under the  Securities  Act,  the Company at the time of  exercise  will
         require that the  registered  owner  execute and deliver an  investment
         representation  agreement  to the  Company  in form  acceptable  to the
         Company and its  counsel,  and the  Company  will place a legend on the
         certificate  evidencing  such Common  Stock  restricting  the  transfer
         thereof, which legend shall be substantially as follows:

                           THE  SHARES  OF  COMMON  STOCK  REPRESENTED  BY  THIS
                  CERTIFICATE  HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT
                  OF 1933, AS AMENDED,  OR ANY APPLICABLE  STATE  SECURITIES LAW
                  BUT HAVE  BEEN  ACQUIRED  FOR THE  PRIVATE  INVESTMENT  OF THE
                  HOLDER  HEREOF  AND MAY NOT BE  OFFERED,  SOLD OR  TRANSFERRED
                  UNTIL  EITHER  (i)  A   REGISTRATION   STATEMENT   UNDER  SUCH
                  SECURITIES ACT OR SUCH APPLICABLE  STATE SECURITIES LAWS SHALL
                  HAVE BECOME EFFECTIVE WITH REGARD THERETO, OR (ii) THE COMPANY
                  SHALL HAVE  RECEIVED AN OPINION OF COUNSEL  ACCEPTABLE  TO THE
                  COMPANY  AND  ITS  COUNSEL   THAT   REGISTRATION   UNDER  SUCH
                  SECURITIES ACT OR SUCH APPLICABLE STATE SECURITIES LAWS IS NOT
                  REQUIRED  IN  CONNECTION  WITH SUCH  PROPOSED  OFFER,  SALE OR
                  TRANSFER.

                  (j) Additional  Provisions.  The Option Agreements  authorized
         under the Plan shall  contain such other  provisions  as the  Committee
         shall deem advisable, including, without limitation,  restrictions upon
         the exercise of the Option.  Any such Option  Agreement with respect to
         an Incentive  Option shall contain such  limitations  and  restrictions
         upon the  exercise of the  Incentive  Option as shall be  necessary  in
         order that the option will be an "Incentive Stock Option" as defined in
         Section 422 of the Code.

                  9.  Medium  and Time of  Payment.  The  purchase  price of the
shares of the Common Stock as to which the Option  shall be  exercised  shall be
paid in full either (i) in cash at the time of  exercise of the Option,  (ii) by
tendering  to the Company  shares of the  Company's  Common  Stock having a fair
market value (as of the date of receipt of such shares by the Company)  equal to
the purchase price for the number of shares of Common Stock purchased,  or (iii)
partly in cash and partly in shares of the Company's Common Stock valued at fair
market  value as of the date of  receipt  of such  shares by the  Company.  Cash
payment for the shares of the Common Stock purchased upon exercise of the Option
shall  be in the form of  either a  cashier's  check,  certified  check or money
order.  Personal checks may be submitted,  but will not be considered as payment
for the shares of the Common Stock  purchased and no certificate for such shares
will be issued until the personal check clears in normal banking channels.  If a
personal check is not paid upon  presentment by the Company,  then the attempted
exercise of the Option will be null and void. In the event the optionee  tenders
shares of the Company's  Common Stock in full or partial  payment for the shares
being purchased  pursuant to the Option,  the shares of Common Stock so tendered
shall be accompanied  by fully  executed  stock powers  endorsed in favor of the
Company with the signature on such stock power being guaranteed.  If an optionee
tenders shares,  such optionee assumes sole and full  responsibility for the tax
consequences, if any, to such optionee arising therefrom, including the possible
application of Code Section 424(c), or its successor Code section, which negates
any  nonrecognition  of income rule with respect to such transferred  shares, if
such  transferred  shares have not been held for the minimum  statutory  holding
period to receive preferential tax treatment.

         10.  Alternate Stock Appreciation Rights.

                  (a) Award of  Alternate  Stock  Rights.  Concurrently  with or
         subsequent to the award of any Option to purchase one or more shares of
         Common Stock, the Committee may in its sole discretion,  subject to the
         provisions  of the Plan and such  other  terms  and  conditions  as the
         Committee  may  prescribe,  award to the optionee  with respect to each
         share of Common  Stock  covered  by an  Option  ("Related  Option"),  a
         related  alternate  stock  appreciation  right ("SAR"),  permitting the
         optionee to be paid the  appreciation  on the Related Option in lieu of
         exercising  the  Related  Option.  A SAR  granted  with  respect  to an
         Incentive  Option must be granted  together with the Related Option.  A
         SAR  granted  with  respect  to a  Nonqualified  Option  may be granted
         together with or subsequent to the grant of such Related Option.

                  (b)  Alternate  Stock Rights  Agreement.  Each SAR shall be on
         such  terms  and  conditions  not  inconsistent  with  this Plan as the
         Committee may  determine and shall be evidenced by a written  agreement
         executed by the Company and the optionee receiving the Related Option.

                   (c)  Exercise.  An SAR  may be  exercised  only if and to the
         extent that its Related  Option is eligible to be exercised on the date
         of  exercise  of the SAR.  To the  extent  that a holder of a SAR has a
         current right to exercise,  the SAR may be exercised  from time to time
         by written  notice to the Company at its  principal  place of business.
         Such notice shall state the election to exercise the SAR, the number of
         shares in  respect of which it is being  exercised,  shall be signed by
         the  person  so  exercising  the SAR and  shall be  accompanied  by the
         agreement  evidencing the SAR and the Related Option.  In the event the
         SAR shall not be exercised in full,  the Secretary of the Company shall
         endorse or cause to be endorsed  on the SAR and the Related  Option the
         number of shares which have been exercised thereunder and the number of
         shares that remain exercisable under the SAR and the Related Option and
         return such SAR and Related Option to the holder thereof.

                           (d) Amount of Payment. The amount of payment to which
         an optionee  shall be entitled  upon the  exercise of each SAR shall be
         equal to 100% of the amount,  if any, by which the fair market value of
         a share of Common  Stock on the  exercise  date exceeds the fair market
         value of a share of Common Stock on the date the Option related to said
         SAR was  granted  or became  effective,  as the case may be;  provided,
         however,  the Company may, in its sole  discretion,  withhold from such
         cash payment any amount  necessary to satisfy the Company's  obligation
         for withholding  taxes with respect to such payment.  For this purpose,
         the fair market value of a share of Common Stock shall be determined as
         set forth in Section 8(d) hereof.

                           (e)  Form  of  Payment.  The  amount  payable  by the
         Company to an optionee  upon exercise of a SAR may be paid in shares of
         Common Stock,  cash or a combination  thereof.  The number of shares of
         Common Stock to be paid to an optionee upon such optionee's exercise of
         SAR shall be  determined  by dividing the amount of payment  determined
         pursuant to Section 10(d) hereof by the fair market value of a share of
         Common  Stock on the  exercise  date of such SAR.  For purposes of this
         Plan, the exercise date of a SAR shall be the date the Company receives
         written  notification  from the  optionee of the exercise of the SAR in
         accordance  with the  provisions of Section  10(c)  hereof.  As soon as
         practicable  after  exercise,  the Company shall either  deliver to the
         optionee  the  amount of cash due such  optionee  or a  certificate  or
         certificates  for such shares of Common Stock. All such shares shall be
         issued with the rights and restrictions specified herein.

                           (f) Termination of SAR. Except as otherwise  provided
         in case of Disability (as defined in Section  8(c)(4) hereof) or death,
         no SAR shall be exercisable after an optionee ceases to be an employee,
         director or advisor of the Company or  Subsidiary;  provided,  however,
         that the Committee shall have the right in its sole discretion, but not
         the  obligation,  to extend the exercise period for not more than three
         (3) months  following the date such optionee  ceases to be an employee,
         director or advisor of the Company or a Subsidiary;  provided  further,
         that the  Committee  may not extend the period during which an optionee
         may exercise a SAR for a period greater than the period during which an
         optionee may exercise the Related Option. If an optionee's  position as
         an employee,  director or advisor of the Company is  terminated  due to
         the Disability or death of such optionee,  the Committee shall have the
         right, in its sole  discretion,  but not the obligation,  to extend the
         exercise  period  applicable  to the SAR for a period not to exceed the
         period in which the optionee  may  exercise the Option  related to said
         SAR as set forth in Sections 8(c)(4) and 8(c)(5) hereof, respectively.

                           (g) Effect of Exercise of SAR. The exercise of any 
         SAR shall cancel and  terminate  the right to purchase an equal number 
         of shares  covered  by the Related Option.

                           (h) Effect of  Exercise of Related  Option.  Upon the
         exercise or termination of any Related Option,  the SAR with respect to
         such  Related  Option  shall  terminate  to the extent of the number of
         shares of Common Stock as to which the Related  Option was exercised or
         terminated.

                           (i) Nontransferability of SAR. A SAR granted pursuant
         to  this  Plan  shall  be  exercisable  only  by  the  optionee  or the
         optionee's  court  appointed  guardian as set forth in Section  8(c)(4)
         hereof during the optionee's lifetime and, subject to the provisions of
         Section 10(f) hereof,  shall not be assignable or  transferable  by the
         optionee.  A SAR granted  pursuant  to the Plan shall not be  assigned,
         pledged or  hypothecated  in any way  (whether by  operation  of law or
         otherwise)  and shall  not be  subject  to  execution,  attachment,  or
         similar   process.   Any  attempted   transfer,   assignment,   pledge,
         hypothecation, or other disposition of any SAR or of any rights granted
         thereunder contrary to the foregoing  provisions of this Section 10(i),
         or the levy of any  attachment  or similar  process  upon a SAR or such
         rights, shall be null and void.

                  11.  Reload Options.

                           (a)  Authorization  of Reload  Options.  Concurrently
         with the award of  Nonqualified  options  and/or the award of Incentive
         Options to any  participant  in the Plan,  the  Committee may authorize
         reload options  ("Reload  Options") to purchase for cash or shares that
         number of shares of Common Stock equal to the sum of:

                                            (1) The  number  of shares of Common
Stock used to exercise the underlying  Nonqualifying Option or Incentive Option;
and

(2) To the extent  authorized by the  Committee,  the number of shares of Common
Stock used to satisfy any tax withholding  requirement  incident to the exercise
of the underlying Nonqualifying Option or Incentive Options.

                  The grant of a Reload  Option will become  effective  upon the
         exercise of the underlying  Nonqualifying  Option,  Incentive Option or
         Reload  Option  through  the use of shares of Common  Stock held by the
         optionee  for at least 12  months.  Notwithstanding  the fact  that the
         underlying  option may be an Incentive  Option,  a Reload Option is not
         intended to qualify as an "incentive stock option" under Section 422 of
         the Code.

                           (b) Reload Option  Amendment.  Each Option  Agreement
         shall state whether the Committee has  authorized  Reload  Options with
         respect to the underlying Nonqualifying Option and/or Incentive Option.
         Upon the  exercise of an  underlying  Option or Incentive  Option,  the
         Reload  Option will be  evidenced  by an  amendment  to the  underlying
         Option Agreement.

                           (c) Reload Option  Price.  The option price per share
         of Common Stock  deliverable upon the exercise of a Reload Option shall
         be the fair  market  value of a share of  Common  Stock on the date the
         grant of the Reload Option becomes effective.

                           (d) Term and  Exercise.  Each Reload  Option is fully
         exercisable  six months from the effective  date of grant.  The term of
         each Reload Option shall be equal to the  remaining  option term of the
         underlying Nonqualifying Option and/or Incentive Option.

                  (e)  Termination of Employment.  No additional  Reload Options
         shall be granted to optionees  when  Nonqualifying  Options,  Incentive
         Option  and/or Reload  Options are  exercised  pursuant to the terms of
         this Plan following termination of the optionee's employment.

                           (f)  Applicability  of Other Sections.  To the extent
         not  inconsistent  with the foregoing  provisions of this Section,  the
         other Sections of this Plan pertaining to Options,  including  Sections
         5, 8 and 9,  are  incorporated  herein  by this  reference  thereto  as
         through fully set forth herein.

         12.  Rights as a  Shareholder.  The  holder of an Option or a SAR shall
have no rights as a shareholder with respect to the shares covered by the Option
or SAR until the due exercise of the Option, Related Option, or SAR and the date
of issuance of one or more stock certificates to such holder for such shares. No
adjustment shall be made for dividends  (ordinary or  extraordinary,  whether in
cash,  securities or other property) or  distributions or other rights for which
the record date is prior to the date such stock certificate is issued, except as
provided in Section 14 hereof.

                  13. Optionee's  Agreement to Serve. Each employee receiving an
Option  shall,  as one of the  terms of the  Option  Agreement  agree  that such
employee will remain in the employ of the Company or Subsidiary  for a period of
at least one (1) year from the date on which the Option shall be granted to such
employee;  and that such  employee  will,  during such  employment,  devote such
employee's  entire  time,  energy,  and skill to the service of the Company or a
Subsidiary as may be required by the management  thereof,  subject to vacations,
sick leaves, and military absences.  Such employment,  subject to the provisions
of any written  contract  between the Company or a Subsidiary and such employee,
shall  be at the  pleasure  of the  Board  of  Directors  of  the  Company  or a
Subsidiary,  and at such  compensation  as the  Company  or a  Subsidiary  shall
reasonably  determine.  Any termination of such employee's employment during the
period which the employee has agreed  pursuant to the  foregoing  provisions  of
this Section 13 to remain in employment that is either for cause or voluntary on
the part of the  employee  shall be deemed a violation  by the  employee of such
employee's agreement. In the event of such violation, any Option or Options held
by such  employee,  to the extent not  theretofore  exercised,  shall  forthwith
terminate,  unless otherwise  determined by the Committee.  Notwithstanding  the
preceding,  neither the action of the Company in  establishing  the Plan nor any
action taken by the Company,  a Subsidiary or the Committee under the provisions
hereof  shall be  construed as granting the optionee the right to be retained in
the employ of the Company or a Subsidiary,  or to limit or restrict the right of
the Company or a Subsidiary,  as applicable,  to terminate the employment of any
employee of the Company or a Subsidiary, with or without cause.

         14.  Adjustments on Changes in Capitalization.

                           (a)  Changes  in   Capitalization.   Subject  to  any
         required  action by the  Shareholders  of the  Company,  the  number of
         shares of Common  Stock  covered  by the Plan,  the number of shares of
         Common Stock covered by each outstanding Option, and the exercise price
         per  share   thereof   specified   in  each  such   Option,   shall  be
         proportionately  adjusted for any increase or decrease in the number of
         issued  shares  of  Common  Stock  of  the  Company  resulting  from  a
         subdivision  or  consolidation  of  shares  or the  payment  of a stock
         dividend  (but  only on the  Common  Stock) or any  other  increase  or
         decrease  in the  number of such  shares  effected  without  receipt of
         consideration  by the Company after the date the Option is granted,  so
         that upon exercise of the Option,  the optionee  shall receive the same
         number of shares the optionee would have received had the optionee been
         the holder of all shares subject to such optionee's  outstanding Option
         immediately  before the effective  date of such change in the number of
         issued shares of the Common Stock of the Company.

                           (b)   Reorganization,   Dissolution  or  Liquidation.
         Subject to any required action by the  Shareholders of the Company,  if
         the  Company  shall  be the  surviving  corporation  in any  merger  or
         consolidation,  each  outstanding  Option shall pertain to and apply to
         the  securities  to which a holder  of the  number  of shares of Common
         Stock subject to the Option would have been entitled.  A dissolution or
         liquidation  of the Company or a merger or  consolidation  in which the
         Company is not the surviving corporation,  shall cause each outstanding
         Option to  terminate as of a date to be fixed by the  Committee  (which
         date  shall  be as of or  prior  to the  effective  date  of  any  such
         dissolution or liquidation or merger or consolidation);  provided, that
         not less than thirty (30) days  written  notice of the date so fixed as
         such  termination  date  shall  be  given  to each  optionee,  and each
         optionee shall, in such event,  have the right,  during the said period
         of thirty (30) days preceding such  termination  date, to exercise such
         optionee's Option in whole or in part in the manner herein set forth.

                           (c) Change in Par Value.  In the event of a change in
         the Common Stock of the Company as presently constituted,  which change
         is limited to a change of all of its  authorized  shares with par value
         into the same number of shares  with a  different  par value or without
         par value,  the shares  resulting from any change shall be deemed to be
         the Common Stock within the meaning of the Plan.

                           (d) Notice of  Adjustments.  To the  extent  that the
         adjustments  set forth in the  foregoing  paragraphs of this Section 14
         relate to stock or securities of the Company, such adjustments, if any,
         shall be made by the  Committee,  whose  determination  in that respect
         shall be final,  binding and  conclusive,  provided that each Incentive
         Option granted  pursuant to this Plan shall not be adjusted in a manner
         that causes the  Incentive  Option to fail to continue to qualify as an
         "Incentive Stock Option" within the meaning of Section 422 of the Code.
         The Company  shall give timely notice of any  adjustments  made to each
         holder  of an Option  under  this  Plan and such  adjustments  shall be
         effective and binding on the optionee.

                           (e)  Effect   Upon   Holder  of  Option.   Except  as
         hereinbefore  expressly  provided in this  Section 14, the holder of an
         Option  shall  have  no  rights  by  reason  of  any   subdivision   or
         consolidation  of shares of stock of any  class or the  payment  of any
         stock  dividend  or any other  increase  or  decrease  in the number of
         shares of stock of any class by reason of any dissolution, liquidation,
         merger,  reorganization,  or  consolidation,  or  spin-off of assets or
         stock of another corporation, and any issue by the Company of shares of
         stock of any class, or securities  convertible  into shares of stock of
         any class,  shall not affect, and no adjustment by reason thereof shall
         be made with  respect to, the number or price of shares of Common Stock
         subject  to  the  Option.   Without  limiting  the  generality  of  the
         foregoing,  no  adjustment  shall be made with respect to the number or
         price of  shares  subject  to any  Option  granted  hereunder  upon the
         occurrence of any of the following events:

                (1) The grant or exercise of any other  options  which may be 
                  granted or  exercised  under any  qualified  or  nonqualified
                  stock option plan or under any other employee  benefit plan of
                  the Company  whether or not such options were  outstanding  on
                  the date of grant of the Option or thereafter granted;

                 (2) The sale of any  shares  of Common  Stock in the  Company's
                    initial  or any  subsequent  public  offering,  including,
                  without  limitation,  shares  sold  upon the  exercise  of any
                  over-allotment option granted to the underwriter in connection
                  with such offering;

(3) The issuance,  sale or exercise of any warrants to purchase shares of Common
Stock whether or not such warrants were  outstanding on the date of grant of the
Option or thereafter issued;

(4) The  issuance  or sale of  rights,  promissory  notes  or  other  securities
convertible  into shares of Common  Stock in  accordance  with the terms of such
securities ("Convertible Securities") whether or not such Convertible Securities
were outstanding on the date of grant of the Option or were thereafter issued or
sold;

(5) The  issuance  or sale of Common  Stock upon  conversion  or exchange of any
Convertible Securities,  whether or not any adjustment in the purchase price was
made or  required  to be made  upon  the  issuance  or sale of such  Convertible
Securities and whether or not such  Convertible  Securities were  outstanding on
the date of grant of the Option or were thereafter issued or sold; or

     (6) Upon any  amendment to or change in the terms of any rights or warrants
to subscribe  for or purchase,  or options for the purchase of,  Common Stock or
Convertible Securities or in the terms of any Convertible Securities, including,
but not  limited to, any  extension  of any  expiration  date of any such right,
warrant or option,  any change in any exercise or purchase price provided for in
any such right,  warrant or option,  any extension of any date through which any
Convertible  Securities are convertible into or exchangeable for Common Stock or
any change in the rate at which any Convertible  Securities are convertible into
or exchangeable for Common Stock.
                           (f) Right of Company to Make  Adjustments.  The grant
         of an Option pursuant to the Plan shall not affect in any way the right
         or  power  of  the  Company  to  make  adjustments,   reclassification,
         reorganizations,  or changes of its capital or business structure or to
         merge or to consolidate or to dissolve,  liquidate or sell, or transfer
         all or any part of its business or assets.

         15. Investment Purpose.  Each Option under the Plan shall be granted on
the condition that the purchase of the shares of stock  thereunder  shall be for
investment  purposes,  and not with a view to resale or distribution;  provided,
however,  that in the  event the  shares of stock  subject  to such  Option  are
registered  under the  Securities Act or in the event a resale of such shares of
stock without such registration  would otherwise be permissible,  such condition
shall be inoperative if in the opinion of counsel for the Company such condition
is  not  required  under  the  Securities  Act  or  any  other  applicable  law,
regulation, or rule of any governmental agency.

         16.  No Obligation to Exercise Option or SAR. The granting of an 
Option or SAR shall impose no obligation upon the optionee to exercise such
Option or SAR.

         17.  Modification,  Extension,  and Renewal of Options.  Subject to the
terms and conditions  and within the  limitations of the Plan, the Committee and
the Board of Directors may modify,  extend or renew outstanding  Options granted
under the Plan,  or accept the surrender of  outstanding  Options (to the extent
not  theretofore  exercised).  Neither the  Committee nor the Board of Directors
shall, however, modify any outstanding Options so as to specify a lower price or
accept the  surrender of  outstanding  Options and authorize the granting of new
Options in substitution  therefor specifying a lower price.  Notwithstanding the
foregoing,  however, no modification of an Option shall,  without the consent of
the  optionee,  alter or impair  any  rights  or  obligations  under any  Option
theretofore granted under the Plan.

         18.  Effective Date of the Plan. The Plan shall become effective on the
date of execution hereof, which date is the date the Board of Directors approved
and adopted the Plan ("Effective Date"); provided,  however, if the Shareholders
of the Company  shall not have  approved the Plan by the  requisite  vote of the
Shareholders,  within twelve (12) months after the Effective Date, then the Plan
shall  terminate  and all  Options  theretofore  granted  under  the Plan  shall
terminate and be null and void.

         19.  Termination  of the Plan.  This  Plan  shall  terminate  as of the
expiration  of ten (10) years from the  Effective  Date.  Options may be granted
under this Plan at any time and from time to time prior to its termination.  Any
Option outstanding under the Plan at the time of its termination shall remain in
effect until the Option shall have been exercised or shall have expired.

         20.  Amendment of the Plan.  The Plan may be  terminated at any time by
the Board of Directors of the  Company.  The Board of Directors  may at any time
and from time to time without  obtaining the approval of the Shareholders of the
Company or a Subsidiary, modify or amend the Plan (including such form of Option
Agreement as hereinabove  mentioned) in such respects as it shall deem advisable
in order that the Incentive  Options  granted under the Plan shall be "Incentive
Stock Options" as defined in Section 422 of the Code or to conform to any change
in the law, or in any other  respect  which  shall not  change:  (a) the maximum
number of shares  for which  Options  may be granted  under the Plan,  except as
provided in Section 14 hereof; or (b) the option prices other than to change the
manner of determining  the fair market value of the Common Stock for the purpose
of Section 8(d) hereof to conform  with any then  applicable  provisions  of the
Code or regulations  thereunder;  or (c) the periods during which Options may be
granted or exercised;  or (d) the provisions  relating to the  determination  of
persons to whom Options  shall be granted and the number of shares to be covered
by such  Options;  or (e) the  provisions  relating  to  adjustments  to be made
uponchanges in capitalization.  The termination or any modification or amendment
of the Plan  shall  not,  without  the  consent of the person to whom any Option
shall theretofore have been granted, affect that person's rights under an Option
theretofore  granted to such person. With the consent of the person to whom such
Option was  granted,  an  outstanding  Option may be  modified or amended by the
Committee  in such manner as it may deem  appropriate  and  consistent  with the
requirements of this Plan applicable to the grant of a new Option on the date of
modification or amendment.

                  21.   Withholding.   Whenever  an  optionee  shall   recognize
compensation  income as a result of the  exercise  of any Option or SAR  granted
under the Plan,  the optionee  shall remit in cash to the Company or  Subsidiary
the minimum amount of federal income and  employment tax  withholding  which the
Company or  Subsidiary is required to remit to the Internal  Revenue  Service in
accordance with the then current provisions of the Code. The full amount of such
withholding  shall be paid by the  optionee  simultaneously  with  the  award or
exercise of an Option or SAR, as applicable.

         22.  Indemnification of Committee.  In addition to such other rights of
indemnification  as they may have as Directors  or as members of the  Committee,
the members of the Committee  shall be  indemnified  by the Company  against the
reasonable expenses, including attorneys' fees actually and necessarily incurred
in  connection  with the  defense  of any  action,  suit or  proceedings,  or in
connection with any appeal therein,  to which they or any of them may be a party
by reason of any action taken or failure to act under or in connection  with the
Plan or any Option granted  thereunder,  and against all amounts paid by them in
settlement  thereof  (provided such settlement is approved by independent  legal
counsel  selected by the Company) or paid by them in  satisfaction of a judgment
in any such  action,  suit or  proceeding,  except in  relation to matters as to
which it  shall  be  adjudged  in such  action,  suit or  proceeding  that  such
Committee  member is liable for  negligence or misconduct in the  performance of
his duties;  provided that within sixty (60) days after  institution of any such
action, suit or proceeding a Committee member shall in writing offer the Company
the opportunity, at its own expense, to pursue and defend the same.

         23.  Application of Funds. The proceeds  received by the Company from 
the sale of Common Stock pursuant to Options granted  hereunder will be used for
general corporate purposes.

         24.  Governing  Law.  This Plan  shall be  governed  and  construed  in
accordance with the laws of the state of incorporation of the Company.

EXECUTED this 23rd day of June, 1998.

                                  MASSIMO ENTERPRISES, INC.







   By: _________________________
         Jason Romano,
         President




ATTEST:





Joseph Romano,
Secretary





CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS


       We consent to the inclusion in this Registration  Statement on Form SB-2,
of Massimo  Enterprises,  Inc. (the "Company") of our report dated July 16, 1998
on the balance  sheets of the  Company as of December  31, 1997 and 1996 and the
related  statements of operations,  stockholders'  equity and cash flows for the
years ended  December  31,  1996 and 1997,  and for the period from May 24, 1994
(inception)  to December 31, 1997.  We also consent to the reference to our Firm
under the caption  "Experts" in the Prospectus which is part of the Registration
Statement.


                                               KILLMAN, MURRELL & COMPANY, P.C.
                                                  Certified Public Accountants


Dallas, Texas
November 24, 1998

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<NAME>                        MASSIMO ENTERPRISES, INC.
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