ABOUT COM INC
S-8, 2000-02-17
COMPUTER INTEGRATED SYSTEMS DESIGN
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    As filed with the Securities and Exchange Commission on February 16, 2000

                                                   Registration No. 333-________
================================================================================

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                   ----------

                                    FORM S-8
                             REGISTRATION STATEMENT
                                      Under
                           The Securities Act of 1933

                                   ----------

                                 ABOUT.COM, INC.
             (Exact name of registrant as specified in its charter)

           Delaware                                        13-4034015
  (State or other jurisdiction                 (IRS Employer Identification No.)
of incorporation or organization)

                         220 E. 42nd Street, 24th Floor
                            New York, New York 10017
               (Address of principal executive offices) (Zip Code)

                                   ----------

                ExpertCentral.com, Inc. 1999 Stock Incentive Plan
     Amended and Restated 1999 Non-Officer Stock Option/Stock Issuance Plan
                            (Full title of the Plan)

                                   ----------

                               Mr. Scott P. Kurnit
                 Chairman, President and Chief Executive Officer
                                 About.com, Inc.
                         220 E. 42nd Street, 24th Floor
                            New York, New York 10017
                     (Name and address of agent for service)

                                 (212) 849-2000
          (Telephone number, including area code, of agent for service)

                                   ----------

                         CALCULATION OF REGISTRATION FEE

<TABLE>
<CAPTION>
============================================================================================================
                                                         Proposed           Proposed
                                                         Maximum             Maximum
     Title of Securities             Amount to be     Offering Price        Aggregate          Amount of
       to be Registered              Registered(1)      per Share         Offering Price    Registration Fee
- -------------------------------      --------------  ---------------     ----------------   ----------------
<S>                                  <C>                <C>              <C>                   <C>
ExpertCentral,com, Inc.               98,937 shares      $57.90(2)       $ 5,728,861.33(2)      $1,512.42
1999 Stock Incentive Plan
- -------------------------
Common Stock, $0.001 par value

Amended and Restated                 400,000 shares     $71.31253)       $28,530,000(3)         $7,531.92
1999 Non-Officer Stock Option/
Stock Issuance Plan
- -------------------
Common Stock, $0.001 par value
============================================================================================================

                                                                Aggregate Registration Fee:    $9,044.34

============================================================================================================
</TABLE>

(1)   This Registration Statement shall also cover any additional shares of
      Common Stock which become issuable under the ExpertCentral.com, Inc. 1999
      Stock Incentive Plan or the Amended and Restated 1999 Non-Officer Stock
      Option/Stock Issuance Plan by reason of any stock dividend, stock split,
      recapitalization or other similar transaction effected without the
      Registrant's receipt of consideration which results in an increase in the
      number of the outstanding shares of Registrant's Common Stock.

(2)   Calculated solely for purposes of this offering under Rule 457(h) of the
      Securities Act of 1933, as amended, on the basis of the weighted average
      exercise price of the outstanding options.

(3)   Calculated solely for purposes of this offering under Rule 457(h) of the
      Securities Act of 1933, as amended, on the basis of the average of the
      high and low selling prices per share of the Registrant's common stock on
      February 10, 2000, as reported by the Nasdaq National Market.
<PAGE>

                                     PART II

               Information Required in the Registration Statement

Item 3. Incorporation of Documents by Reference

            About.com, Inc. (the "Registrant") hereby incorporates by reference
into this Registration Statement the following documents previously filed with
the Securities and Exchange Commission (the "SEC"):

      (a)   The Registrant's Quarterly Reports on Form 10-Q for the fiscal
            quarters ended March 31, 1999, June 30, 1999 and September 30, 1999
            filed with the SEC on May 14, 1999, August 16, 1999 and November 15,
            1999.

      (b)   The Registrant's Current Report on Form 8-K filed with the SEC on
            December 14, 1999 and the Registrants Amended Current Report on Form
            8-K/A filed with the SEC on February 14, 2000.

      (c)   The Registrant's prospectus filed with the SEC pursuant to Rule
            424(b) promulgated under the Securities Act of 1933, as amended (the
            "1933 Act") filed with the SEC on October 29, 1999, in connection
            with the Registrant's Registration Statement No. 333-88507, in which
            there is set forth the audited financial statements for the
            Registrant's fiscal year ended December 31, 1998; and

      (d)   The Registrant's Registration Statement No. 000-25525 on Form 8-A
            filed with the SEC on March 10, 1999, in which there is described
            the terms, rights and provisions applicable to the Registrant's
            outstanding Common Stock.

            All reports and definitive proxy or information statements filed
pursuant to Section 13(a), 13(c), 14 or 15(d) of the Securities Exchange Act of
1934, as amended (the "1934 Act") after the date of this Registration Statement
and prior to the filing of a post-effective amendment which indicates that all
securities offered hereby have been sold or which de-registers all securities
then remaining unsold shall be deemed to be incorporated by reference into this
Registration Statement and to be a part hereof from the date of filing of such
documents. Any statement contained in a document incorporated or deemed to be
incorporated by reference herein shall be deemed to be modified or superseded
for purposes of this Registration Statement to the extent that a statement
contained herein or in any subsequently filed document which also is deemed to
be incorporated by reference herein modifies or supersedes such statement. Any
such statement so modified or superseded shall not be deemed, except as so
modified or superseded, to constitute a part of this Registration Statement.

Item 4. Description of Securities

            Not Applicable.

Item 5. Interests of Named Experts and Counsel

            Not Applicable.

Item 6. Indemnification of Directors and Officers

            Section 145 of the Delaware General Corporation Law authorizes a
court to award or a corporation's Board of Directors to grant indemnification to
directors and officers in terms sufficiently broad to permit such
indemnification under certain circumstances for liabilities (including
reimbursement for expenses incurred) arising under the 1933 Act. Article VIII of
the Registrant's Amended and Restated Bylaws provides for mandatory
indemnification of its directors and officers and permissible indemnification of
employees and other agents to the maximum extent permitted by the Delaware
General Corporation Law. The Registrant's Second Amended and Restated
Certificate of Incorporation provides that, subject to Delaware law, its
directors shall not be personally liable for monetary damages for breach of the
directors' fiduciary duty as directors to the Registrant and its stockholders.
This provision in the Second Amended and Restated Certificate of Incorporation
does not


                                      II-1
<PAGE>

eliminate the directors' fiduciary duty, and in appropriate circumstances
equitable remedies such as injunctive or other forms of non-monetary relief will
remain available under Delaware law. In addition, each director will continue to
be subject to liability for breach of the director's duty of loyalty to the
Registrant or its stockholders for acts or omissions not in good faith or
involving intentional misconduct, for knowing violations of law, for actions
leading to improper personal benefit to the director, and for payment of
dividends or approval of stock repurchases or redemptions that are unlawful
under Delaware law. The provision also does not affect a director's
responsibilities under any other law, such as the federal securities laws or
state or federal environmental laws. The Registrant intends to enter into
indemnification agreements with its officers and directors, which will provide
the Registrant's officers and directors with further indemnification to the
maximum extent permitted by the Delaware General Corporation Law. The Registrant
maintains directors' and officers' liability insurance policies insuring the
Registrant's directors and officers against certain liabilities and expenses
incurred by them in their capacities as such, and insuring the Registrant under
certain circumstances, in the event that indemnification payments are made by
the Registrant to such directors and officers.

Item 7. Exemption from Registration Claimed

            Not Applicable.

Item 8. Exhibits

Exhibit Number    Exhibit
- --------------    -------

     4            Instruments Defining the Rights of Stockholders. Reference is
                  made to Registrant's Registration Statement No. 000-25525 on
                  Form 8-A, together with any exhibits thereto, which are
                  incorporated herein by reference pursuant to Item 3(d) to this
                  Registration Statement.
     5            Opinion and consent of Brobeck, Phleger & Harrison LLP.
    23.1          Consent of KPMG LLP, Independent Accountants.
    23.2          Consent of Brobeck, Phleger & Harrison LLP is contained in
                  Exhibit 5.
    24            Power of Attorney. Reference is made to page II-4 of this
                  Registration Statement.
    99.1          ExpertCentral.com, Inc. 1999 Stock Incentive Plan
    99.2          Form of Option Assumption Agreement.
    99.3          Amended and Restated 1999 Non-Officer Stock Option/Stock
                  Issuance Plan

Item 9. Undertakings

            A. The undersigned Registrant hereby undertakes: (1) to file, during
any period in which offers or sales are being made, a post-effective amendment
to this Registration Statement: (i) to include any prospectus required by
Section 10(a)(3) of the 1933 Act, (ii) to reflect in the prospectus any facts or
events arising after the effective date of this Registration Statement (or the
most recent post-effective amendment thereof) which, individually or in the
aggregate, represent a fundamental change in the information set forth in this
Registration Statement and (iii) to include any material information with
respect to the plan of distribution not previously disclosed in this
Registration Statement or any material change to such information in this
Registration Statement; provided, however, that clauses (1)(i) and (1)(ii) shall
not apply if the information required to be included in a post-effective
amendment by those clauses is contained in periodic reports filed by the
Registrant pursuant to Section 13 or Section 15(d) of the 1934 Act that are
incorporated by reference into this Registration Statement; (2) that for the
purpose of determining any liability under the 1933 Act each such post-effective
amendment shall be deemed to be a new registration statement relating to the
securities offered therein and the offering of such securities at that time
shall be deemed to be the initial bona fide offering thereof; and (3) to remove
from registration by means of a post-effective amendment any of the securities
being registered which remain unsold at the termination of the
ExpertCentral.com, Inc. 1999 Stock Incentive Plan and the Registrant's Amended
and Restated 1999 Non-Officer Stock Option/Stock Issuance Plan.

            B. The undersigned Registrant hereby undertakes that, for purposes
of determining any liability under the 1933 Act, each filing of the Registrant's
annual report pursuant to Section 13(a) or Section 15(d) of the 1934 Act that is
incorporated by reference into this Registration Statement shall be deemed to be
a new


                                      II-2
<PAGE>

registration statement relating to the securities offered therein, and the
offering of such securities at that time shall be deemed to be the initial bona
fide offering thereof.

            C. Insofar as indemnification for liabilities arising under the 1933
Act may be permitted to directors, officers or controlling persons of the
Registrant pursuant to the indemnification provisions summarized in Item 6 or
otherwise, the Registrant has been advised that, in the opinion of the SEC, such
indemnification is against public policy as expressed in the 1933 Act and is,
therefore, unenforceable. In the event that a claim for indemnification against
such liabilities (other than the payment by the Registrant of expenses incurred
or paid by a director, officer, or controlling person of the Registrant in the
successful defense of any action, suit or proceeding) is asserted by such
director, officer or controlling person in connection with the securities being
registered, the Registrant will, unless in the opinion of its counsel the matter
has been settled by controlling precedent, submit to a court of appropriate
jurisdiction the question whether such indemnification by it is against public
policy as expressed in the 1933 Act and will be governed by the final
adjudication of such issue.


                                      II-3
<PAGE>

                                   SIGNATURES

            Pursuant to the requirements of the Securities Act of 1933, as
amended, the Registrant certifies that it has reasonable grounds to believe that
it meets all of the prequirements for filing on Form S-8, and has duly caused
this Registration Statement to be signed on its behalf by the undersigned,
thereunto duly authorized, in the City of New York, State of New York on this 8
day of February, 2000.

                           About.com, Inc.


                           By:   /s/ Scott P. Kurnit
                              --------------------------------------------------
                                 Scott P. Kurnit
                                 Chairman, President and Chief Executive Officer

                                POWER OF ATTORNEY

KNOW ALL PERSONS BY THESE PRESENTS:

            That the undersigned officers and directors of About.com, Inc., a
Delaware corporation, do hereby constitute and appoint Scott P, Kurnit,
Chairman, President and Chief Executive Officer and Todd B. Sloan, Chief
Financial Officer and each of them, the lawful attorneys-in-fact and agents with
full power and authority to do any and all acts and things and to execute any
and all instruments which said attorneys and agents, and any one of them,
determine may be necessary or advisable or required to enable said corporation
to comply with the Securities Act of 1933, as amended, and any rules or
regulations or requirements of the Securities and Exchange Commission in
connection with this Registration Statement. Without limiting the generality of
the foregoing power and authority, the powers granted include the power and
authority to sign the names of the undersigned officers and directors in the
capacities indicated below to this Registration Statement, to any and all
amendments, both pre-effective and post-effective, and supplements to this
Registration Statement, and to any and all instruments or documents filed as
part of or in conjunction with this Registration Statement or amendments or
supplements thereof, and each of the undersigned hereby ratifies and confirms
that all said attorneys and agents, or any one of them, shall do or cause to be
done by virtue hereof. This Power of Attorney may be signed in several
counterparts.

            IN WITNESS WHEREOF, each of the undersigned has executed this Power
of Attorney as of the date indicated.

            Pursuant to the requirements of the Securities Act of 1933, as
amended, this Registration Statement has been signed below by the following
persons in the capacities and on the dates indicated.

         Signature                      Title                       Date
         ---------                      -----                       ----

/s/ Scott P. Kurnit         President, Chief Executive        February 8, 2000
- ------------------------    Officer (Principal Executive
Scott P. Kurnit             Officer) and Chairman of the
                            Board of Directors


/s/ Todd B. Sloan           Chief Financial Officer           February 8, 2000
- ------------------------    (Principal Financial Officer)
Todd B. Sloan


/s/ Frank J. Biondi, Jr.    Director                          February 8, 2000
- ------------------------
Frank J. Biondi, Jr.


                                      II-4
<PAGE>

         Signature                      Title                       Date
         ---------                      -----                       ----

/s/ Dixon R. Doll           Director                          February 8, 2000
- ------------------------
Dixon R. Doll


/s/ Ronald Unterman         Director                          February 8, 2000
- ------------------------
Ronald Unterman


/s/ Marc M. Watson          Director                          February 8, 2000
- ------------------------
Marc M. Watson


/s/ Kristopher A. Wood      Director                          February 8, 2000
- ------------------------
Kristopher A. Wood


                                      II-5
<PAGE>

                       SECURITIES AND EXCHANGE COMMISSION

                             WASHINGTON, D.C. 20549


                                    EXHIBITS

                                       TO

                                    FORM S-8

                                    UNDER THE

                             SECURITIES ACT OF 1933


                                 ABOUT.COM, INC.
<PAGE>

                                  EXHIBIT INDEX

Exhibit Number    Exhibit
- --------------    -------

     4            Instruments Defining the Rights of Stockholders. Reference is
                  made to Registrant's Registration Statement No. 000-25525 on
                  Form 8-A, together with any exhibits thereto, which are
                  incorporated herein by reference pursuant to Item 3(d) to this
                  Registration Statement.
     5            Opinion and consent of Brobeck, Phleger & Harrison LLP.
    23.1          Consent of KPMG LLP, Independent Accountants.
    23.2          Consent of Brobeck, Phleger & Harrison LLP is contained in
                  Exhibit 5.
    24            Power of Attorney. Reference is made to page II-4 of this
                  Registration Statement.
    99.1          ExpertCentral.com, Inc. 1999 Stock Incentive Plan
    99.2          Form of Option Assumption Agreement.
    99.3          Amended and Restated 1999 Non-Officer Stock Option/Stock
                  Issuance Plan.



                                    EXHIBIT 5
             OPINION AND CONSENT OF BROBECK, PHLEGER & HARRISON LLP


                                February 16, 2000


About.com, Inc.
220 E. 42nd Street, 24th Floor
New York, New York 10017

            Re:   About.com, Inc.- Registration Statement for Offering of an
                  Aggregate of 498,937 Shares of Common Stock

Dear Ladies and Gentlemen:

            We have acted as counsel to About.com, Inc., a Delaware corporation
(the "Company"), in connection with the registration on Form S-8 (the
"Registration Statement") under the Securities Act of 1933, as amended, of an
aggregate of 498,937 shares of common stock (the "Shares") and related stock
options authorized for issuance under the ExpertCentral.com, Inc. 1999 Stock
Incentive Plan and the Amended and Restated 1999 Non-Officer Stock Option/Stock
Issuance Plan (the "Plans").

            This opinion is being furnished in accordance with the requirements
of Item 8 of Form S-8 and Item 601(b)(5)(i) of Regulation S-K.

            We have reviewed the Company's charter documents and the corporate
proceedings taken by the Company in connection with the establishment of the
Plans. Based on such review, we are of the opinion that, if, as and when the
Shares have been issued and sold (and the consideration therefor received)
pursuant to (a) the provisions of option agreements duly authorized under the
Plans and in accordance with the Registration Statement, or (b) duly authorized
direct stock issuances in accordance with the Plans and in accordance with the
Registration Statement, such Shares will be duly authorized, legally issued,
fully paid and nonassessable.

            We consent to the filing of this opinion letter as Exhibit 5 to the
Registration Statement.

            This opinion letter is rendered as of the date first written above
and we disclaim any obligation to advise you of facts, circumstances, events or
developments which hereafter may be brought to our attention and which may
alter, affect or modify the opinion expressed herein. Our opinion is expressly
limited to the matters set forth above and we render no opinion, whether by
implication or otherwise, as to any other matters relating to the Company, the
Plans or the Shares.

                                       Very truly yours,

                                       /s/ Brobeck, Phleger & Harrison LLP


                                       BROBECK, PHLEGER & HARRISON LLP



                                  EXHIBIT 23.1
                       CONSENT OF INDEPENDENT ACCOUNTANTS


The Board of Directors
About.com, Inc.:

We consent to the incorporation by reference in the registration statement on
Form S-8 of About.com, Inc. of our reports dated January 20, 1999, except as to
Note 2(q) which is as of March 19, 1999, relating to the balance sheets of
About.com, Inc. as of December 31, 1997 and 1998, and the related statements of
operations, stockholders' equity (deficit), and cash flows for the period from
June 27, 1996 (inception) to December 31, 1996, and for the years ended December
31, 1997 and 1998, and the related financial statement schedule, which reports
are included in the registration statement on Form S-1 dated October 29, 1999
(No. 333-88507).


                                    /S/ KPMG LLP
                                      KPMG LLP

New York, New York
February 15, 2000



                                  EXHIBIT 99.1

                ExpertCentral.com, Inc. 1999 Stock Incentive Plan
<PAGE>

                             EXPERTCENTRAL.COM, INC.

                            1999 STOCK INCENTIVE PLAN

1.    Purpose

      The purpose of this 1999 Stock Incentive Plan (the "Plan") of
ExpertCentral.com, Inc., a Delaware corporation (the "Company"), is to advance
the interests of the Company's stockholders by enhancing the Company's ability
to attract, retain and motivate persons who make (or are expected to make)
important contributions to the Company by providing such persons with equity
ownership opportunities and performance-based incentives and thereby better
aligning the interests of such persons with those of the Company's stockholders.
Except where the context otherwise requires, the term "Company" shall include
any of the Company's present or future subsidiary corporations as defined in
Section 424(f) of the Internal Revenue Code of 1986, as amended, and any
regulations promulgated thereunder (the "Code").

2.    Eligibility

      All of the Company's employees, officers, directors, consultants and
advisors (and any individuals who have accepted an offer for employment) are
eligible to be granted options, restricted stock awards, or other stock-based
awards (each, an "Award") under the Plan. Each person who has been granted an
Award under the Plan shall be deemed a "Participant".

3.    Administration, Delegation

      (a) Administration by Board of Directors. The Plan will be administered by
the Board of Directors of the Company (the "Board"). The Board shall have
authority to grant Awards and to adopt, amend and repeal such administrative
rules, guidelines and practices relating to the Plan as it shall deem advisable.
The Board may correct any defect, supply any omission or reconcile any
inconsistency in the Plan or any Award in the manner and to the extent it shall
deem expedient to carry the Plan into effect and it shall be the sole and final
judge of such expediency. All decisions by the Board shall be made in the
Board's sole discretion and shall be final and binding on all persons having or
claiming any interest in the Plan or in any Award. No director or person acting
pursuant to the authority delegated by the Board shall be liable for any action
or determination relating to or under the Plan made in good faith.

      (b) Delegation to Executive Officers. To the extent permitted by
applicable law, the Board may delegate to one or more executive officers of the
Company the power to make Awards and exercise such other powers under the Plan
as the Board may determine, provided that the Board shall fix the maximum number
of shares subject to Awards and the maximum number of shares for any one
Participant to be made by such executive officers.

      (c) Appointment of Committees. To the extent permitted by applicable law,
the Board may delegate any or all of its powers under the Plan to one or more
committees or subcommittees of the Board (a "Committee"). All references in the
Plan to the "Board" shall mean the Board or a Committee


                                       1
<PAGE>

of the Board or the executive officer referred to in Section 3(b) to the extent
that the Board's powers or authority under the Plan have been delegated to such
Committee or executive officer.

4.    Stock Available for Awards

      (a) Number of Shares. Subject to adjustment under Section 8, Awards may be
made under the Plan for up to 4,000,000 shares of common stock (after giving
effect to the stock split effected on September 22, 1999), $.001 par value per
share, of the Company (the "Common Stock"). If any Award expires or is
terminated, surrendered or canceled without having been fully exercised or is
forfeited in whole or in part or results in any Common Stock not being issued,
the unused Common Stock covered by such Award shall again be available for the
grant of Awards under the Plan, subject, however, in the case of Incentive Stock
Options (as hereinafter defined), to any limitation required under the Code.
Shares issued under the Plan may consist in whole or in part of authorized but
unissued shares or treasury shares.

      (b) Per-Participant Limit. Subject to adjustment under Section 8, for
Awards granted after the Common Stock is registered under the Securities
Exchange Act of 1934 (the "Exchange Act"), the maximum number of shares of
Common Stock with respect to which an Award may be granted to any Participant
under the Plan shall be 200,000 per calendar year. The per-Participant limit
described in this Section 4(b) shall be construed and applied consistently with
Section 162(m) of the Code ("Section 162(m)").

5.    Stock Options

      (a) General. The Board may grant options to purchase Common Stock (each,
an "Option") and determine the number of shares of Common Stock to be covered by
each Option, the exercise price of each Option and the conditions and
limitations applicable to the exercise of each Option, including conditions
relating to applicable federal or state securities laws, as it considers
necessary or advisable. An Option which is not intended to be an Incentive Stock
Option (as hereinafter defined) shall be designated a "Nonstatutory Stock
Option".

      (b) Incentive Stock Options. An Option that the Board intends to be an
"incentive stock option" as defined in Section 422 of the Code (an "Incentive
Stock Option") shall only be granted to employees of the Company and shall be
subject to and shall be construed consistently with the requirements of Section
422 of the Code. The Company shall have no liability to a Participant, or any
other party, if an Option (or any part thereof) which is intended to be an
Incentive Stock Option is not an Incentive Stock Option.

      (c) Exercise Price. The Board shall establish the exercise price at the
time each Option is granted and specify it in the applicable option agreement.

      (d) Duration of Options. Each Option shall be exercisable at such times
and subject to such terms and conditions as the Board may specify in the
applicable option agreement.

      (e) Exercise of Option. Options may be exercised by delivery to the
Company of a written notice of exercise signed by the proper person or by any
other form of notice (including electronic


                                       2
<PAGE>

notice) approved by the Board together with payment in full as specified in
Section 5(f) for the number of shares for which the Option is exercised.

      (f) Payment Upon Exercise. Common Stock purchased upon the exercise of an
Option granted under the Plan shall be paid for as follows:

            (1) in cash or by check, payable to the order of the Company;

            (2) except as the Board may, in its sole discretion, otherwise
provide in an option agreement, by (i) delivery of an irrevocable and
unconditional undertaking by a creditworthy broker to deliver promptly to the
Company sufficient funds to pay the exercise price or (ii) delivery by the
Participant to the Company of a copy of irrevocable and unconditional
instructions to a creditworthy broker to deliver promptly to the Company cash or
a check sufficient to pay the exercise price;

            (3) when the Common Stock is registered under the Exchange Act, by
delivery of shares of Common Stock owned by the Participant valued at their fair
market value as determined by (or in a manner approved by) the Board in good
faith ("Fair Market Value"), provided (i) such method of payment is then
permitted under applicable law and (ii) such Common Stock was owned by the
Participant at least six months prior to such delivery;

            (4) to the extent permitted by the Board, in its sole discretion by
(i) delivery of a promissory note of the Participant to the Company on terms
determined by the Board, or (ii) payment of such other lawful consideration as
the Board may determine; or

            (5) by any combination of the above permitted forms of payment.

6.    Restricted Stock

      (a) Grants. The Board may grant Awards entitling recipients to acquire
shares of Common Stock, subject to the right of the Company to repurchase all or
part of such shares at their issue price or other stated or formula price (or to
require forfeiture of such shares if issued at no cost) from the recipient in
the event that conditions specified by the Board in the applicable Award are not
satisfied prior to the end of the applicable restriction period or periods
established by the Board for such Award (each, a "Restricted Stock Award").

      (b) Terms and Conditions. The Board shall determine the terms and
conditions of any such Restricted Stock Award, including the conditions for
repurchase (or forfeiture) and the issue price, if any. Any stock certificates
issued in respect of a Restricted Stock Award shall be registered in the name of
the Participant and, unless otherwise determined by the Board, deposited by the
Participant, together with a stock power endorsed in blank, with the Company (or
its designee). At the expiration of the applicable restriction periods, the
Company (or such designee) shall deliver the certificates no longer subject to
such restrictions to the Participant or if the Participant has died, to the
beneficiary designated, in a manner determined by the Board, by a Participant to
receive amounts due or exercise rights of the Participant in the event of the
Participant's death (the "Designated Beneficiary"). In the absence of an
effective designation by a Participant, Designated Beneficiary shall mean the
Participant's estate.


                                       3
<PAGE>

7.    Other Stock-Based Awards

      The Board shall have the right to grant other Awards based upon the Common
Stock having such terms and conditions as the Board may determine, including the
grant of shares based upon certain conditions, the grant of securities
convertible into Common Stock and the grant of stock appreciation rights.

8.    Adjustments for Changes in Common Stock and Certain Other Events

      (a) Changes in Capitalization. In the event of any stock split, reverse
stock split, stock dividend, recapitalization, combination of shares,
reclassification of shares, spin-off or other similar change in capitalization
or event, or any distribution to holders of Common Stock other than a normal
cash dividend, (i) the number and class of securities available under this Plan,
(ii) the per-Participant limit set forth in Section 4(b), (iii) the number and
class of securities and exercise price per share subject to each outstanding
Option, (iv) the repurchase price per share subject to each outstanding
Restricted Stock Award, and (v) the terms of each other outstanding Award shall
be appropriately adjusted by the Company (or substituted Awards may be made, if
applicable) to the extent the Board shall determine, in good faith, that such an
adjustment (or substitution) is necessary and appropriate. If this Section 8(a)
applies and Section 8(c) also applies to any event, Section 8(c) shall be
applicable to such event, and this Section 8(a) shall not be applicable.

      (b) Liquidation or Dissolution. In the event of a proposed liquidation or
dissolution of the Company, the Board shall upon written notice to the
Participants provide that all then unexercised Options will (i) become
exercisable in full as of a specified time at least 10 business days prior to
the effective date of such liquidation or dissolution and (ii) terminate
effective upon such liquidation or dissolution, except to the extent exercised
before such effective date. The Board may specify the effect of a liquidation or
dissolution on any Restricted Stock Award or other Award granted under the Plan
at the time of the grant of such Award.

      (c)   Acquisition Events

            (1) Definition. An "Acquisition Event" shall mean: (a) any merger or
consolidation of the Company with or into another entity as a result of which
the Common Stock is converted into or exchanged for the right to receive cash,
securities or other property or (b) any exchange of shares of the Company for
cash, securities or other property pursuant to a statutory share exchange
transaction.

            (2) Consequences of an Acquisition Event on Options. Upon the
occurrence of an Acquisition Event, or the execution by the Company of any
agreement with respect to an Acquisition Event, the Board shall provide that all
outstanding Options shall be assumed, or equivalent options shall be
substituted, by the acquiring or succeeding corporation (or an affiliate
thereof). For purposes hereof, an Option shall be considered to be assumed if,
following consummation of the Acquisition Event, the Option confers the right to
purchase, for each share of Common Stock subject to the Option immediately prior
to the consummation of the Acquisition Event, the consideration (whether cash,
securities or other property) received as a result of the Acquisition Event by
holders of Common Stock for each share of


                                       4
<PAGE>

Common Stock held immediately prior to the consummation of the Acquisition Event
(and if holders were offered a choice of consideration, the type of
consideration chosen by the holders of a majority of the outstanding shares of
Common Stock); provided, however, that if the consideration received as a result
of the Acquisition Event is not solely common stock of the acquiring or
succeeding corporation (or an affiliate thereof), the Company may, with the
consent of the acquiring or succeeding corporation, provide for the
consideration to be received upon the exercise of Options to consist solely of
common stock of the acquiring or succeeding corporation (or an affiliate
thereof) equivalent in fair market value to the per share consideration received
by holders of outstanding shares of Common Stock as a result of the Acquisition
Event.

            Notwithstanding the foregoing, if the acquiring or succeeding
corporation (or an affiliate thereof) does not agree to assume, or substitute
for, such Options, then the Board shall, upon written notice to the
Participants, provide that all then unexercised Options will become exercisable
in full as of a specified time prior to the Acquisition Event and will terminate
immediately prior to the consummation of such Acquisition Event, except to the
extent exercised by the Participants before the consummation of such Acquisition
Event; provided, however, that in the event of an Acquisition Event under the
terms of which holders of Common Stock will receive upon consummation thereof a
cash payment for each share of Common Stock surrendered pursuant to such
Acquisition Event (the "Acquisition Price"), then the Board may instead provide
that all outstanding Options shall terminate upon consummation of such
Acquisition Event and that each Participant shall receive, in exchange therefor,
a cash payment equal to the amount (if any) by which (A) the Acquisition Price
multiplied by the number of shares of Common Stock subject to such outstanding
Options (whether or not then exercisable), exceeds (B) the aggregate exercise
price of such Options.

            (3) Consequences of an Acquisition Event on Restricted Stock Awards.
Upon the occurrence of an Acquisition Event, the repurchase and other rights of
the Company under each outstanding Restricted Stock Award shall inure to the
benefit of the Company's successor and shall apply to the cash, securities or
other property which the Common Stock was converted into or exchanged for
pursuant to such Acquisition Event in the same manner and to the same extent as
they applied to the Common Stock subject to such Restricted Stock Award.

            (4) Consequences of an Acquisition Event on Other Awards. The Board
shall specify the effect of an Acquisition Event on any other Award granted
under the Plan at the time of the grant of such Award.

9.    General Provisions Applicable to Awards

      (a) Transferability of Awards. Except as the Board may otherwise determine
or provide in an Award, Awards shall not be sold, assigned, transferred, pledged
or otherwise encumbered by the person to whom they are granted, either
voluntarily or by operation of law, except by will or the laws of descent and
distribution, and, during the life of the Participant, shall be exercisable only
by the Participant. References to a Participant, to the extent relevant in the
context, shall include references to authorized transferees.


                                       5
<PAGE>

      (b) Documentation. Each Award shall be evidenced by a written instrument
in such form as the Board shall determine. Each Award may contain terms and
conditions in addition to those set forth in the Plan.

      (c) Board Discretion. Except as otherwise provided by the Plan, each Award
may be made alone or in addition or in relation to any other Award. The terms of
each Award need not be identical, and the Board need not treat Participants
uniformly.

      (d) Termination of Status. The Board shall determine the effect on an
Award of the disability, death, retirement, authorized leave of absence or other
change in the employment or other status of a Participant and the extent to
which, and the period during which, the Participant, the Participant's legal
representative, conservator, guardian or Designated Beneficiary may exercise
rights under the Award.

      (e) Withholding. Each Participant shall pay to the Company, or make
provision satisfactory to the Board for payment of, any taxes required by law to
be withheld in connection with Awards to such Participant no later than the date
of the event creating the tax liability. Except as the Board may otherwise
provide in an Award, when the Common Stock is registered under the Exchange Act,
Participants may, to the extent then permitted under applicable law, satisfy
such tax obligations in whole or in part by delivery of shares of Common Stock,
including shares retained from the Award creating the tax obligation, valued at
their Fair Market Value. The Company may, to the extent permitted by law, deduct
any such tax obligations from any payment of any kind otherwise due to a
Participant.

      (f) Amendment of Award. The Board may amend, modify or terminate any
outstanding Award, including but not limited to, substituting therefor another
Award of the same or a different type, changing the date of exercise or
realization, and converting an Incentive Stock Option to a Nonstatutory Stock
Option, provided that the Participant's consent to such action shall be required
unless the Board determines that the action, taking into account any related
action, would not materially and adversely affect the Participant.

      (g) Conditions on Delivery of Stock. The Company will not be obligated to
deliver any shares of Common Stock pursuant to the Plan or to remove
restrictions from shares previously delivered under the Plan until (i) all
conditions of the Award have been met or removed to the satisfaction of the
Company, (ii) in the opinion of the Company's counsel, all other legal matters
in connection with the issuance and delivery of such shares have been satisfied,
including any applicable securities laws and any applicable stock exchange or
stock market rules and regulations, and (iii) the Participant has executed and
delivered to the Company such representations or agreements as the Company may
consider appropriate to satisfy the requirements of any applicable laws, rules
or regulations.

      (h) Acceleration. The Board may at any time provide that any Options shall
become immediately exercisable in full or in part, that any Restricted Stock
Awards shall be free of restrictions in full or in part or that any other Awards
may become exercisable in full or in part or free of some or all restrictions or
conditions, or otherwise realizable in full or in part, as the case may be.

10.   Miscellaneous


                                       6
<PAGE>

      (a) No Right To Employment or Other Status. No person shall have any claim
or right to be granted an Award, and the grant of an Award shall not be
construed as giving a Participant the right to continued employment or any other
relationship with the Company. The Company expressly reserves the right at any
time to dismiss or otherwise terminate its relationship with a Participant free
from any liability or claim under the Plan, except as expressly provided in the
applicable Award.

      (b) No Rights As Stockholder. Subject to the provisions of the applicable
Award, no Participant or Designated Beneficiary shall have any rights as a
stockholder with respect to any shares of Common Stock to be distributed with
respect to an Award until becoming the record holder of such shares.
Notwithstanding the foregoing, in the event the Company effects a split of the
Common Stock by means of a stock dividend and the exercise price of and the
number of shares subject to such Option are adjusted as of the date of the
distribution of the dividend (rather than as of the record date for such
dividend), then an optionee who exercises an Option between the record date and
the distribution date for such stock dividend shall be entitled to receive, on
the distribution date, the stock dividend with respect to the shares of Common
Stock acquired upon such Option exercise, notwithstanding the fact that such
shares were not outstanding as of the close of business on the record date for
such stock dividend.

      (c) Effective Date and Term of Plan. The Plan shall become effective on
the date on which it is adopted by the Board. No Awards shall be granted under
the Plan after the completion of ten years from the earlier of (i) the date on
which the Plan was adopted by the Board or (ii) the date the Plan was approved
by the Company's stockholders, but Awards previously granted may extend beyond
that date.

      (d) Amendment of Plan. The Board may amend, suspend or terminate the Plan
or any portion thereof at any time.

      (e) Governing Law. The provisions of the Plan and all Awards made
hereunder shall be governed by and interpreted in accordance with the laws of
the State of Delaware, without regard to any applicable conflicts of law.


                                       7



                                  EXHIBIT 99.2

                       FORM OF OPTION ASSUMPTION AGREEMENT
<PAGE>

                                 ABOUT.COM, INC.

                        STOCK OPTION ASSUMPTION AGREEMENT
                                    [TARGET]
                              __________ STOCK PLAN

Optionee: <<First_Name>> <<Last_Name>>,

            STOCK OPTION ASSUMPTION AGREEMENT effective as of the ______ day of
_______________, _______ by About.com, Inc., a __________ corporation
("About.com").

            WHEREAS, the undersigned individual ("Optionee") holds one or more
outstanding options to purchase shares of the common stock of [Target], a
__________ corporation ("[Target]"), which were granted to Optionee under the
[Target] __________ Stock Plan (the "Plan") and are each evidenced by a Stock
Option Agreement (the "Option Agreement").

            WHEREAS, [Target] has been acquired by About.com through the merger
of [Target] with and into About.com (the "Merger") pursuant to the Agreement and
Plan of Reorganization, by and between About.com and [Target] (the "Merger
Agreement").

            WHEREAS, the provisions of the Merger Agreement require About.com to
assume all obligations of [Target] under all outstanding options under the Plan
at the consummation of the Merger and to issue to the holder of each outstanding
option an agreement evidencing the assumption of such option.

            WHEREAS, pursuant to the provisions of the Merger Agreement, the
exchange ratio (the "Exchange Ratio") in effect for the Merger is ______________
shares of About.com common stock ("About.com Stock") for each outstanding share
of [Target] common stock ("[Target] Stock").

            WHEREAS, this Agreement became effective immediately upon the
consummation of the Merger (the "Effective Time") in order to reflect certain
adjustments to Optionee's outstanding options which have become necessary by
reason of the assumption of those options by About.com in connection with the
Merger.

            NOW, THEREFORE, it is hereby agreed as follows:

            1. The number of shares of [Target] Stock subject to the options
held by Optionee immediately prior to the Effective Time (the "[Target]
Options") and the exercise price payable per share are set forth below.
About.com hereby assumes, as of the Effective Time, all the duties and
obligations of [Target] under each of the [Target] Options. In connection with
such assumption, the number of shares of About.com Stock purchasable under each
[Target] Option hereby assumed and the exercise price payable thereunder have
been adjusted to reflect the Exchange Ratio. Accordingly, the number of shares
of About.com Stock subject to each [Target] Option hereby assumed shall be as
specified for that option below, and the adjusted
<PAGE>

exercise price payable per share of About.com Stock under the assumed [Target]
Option shall also be as indicated for that option below.

<TABLE>
<CAPTION>
- ---------------------------------------------------------------------------------------
         [TARGET] STOCK OPTIONS               ABOUT.COM ASSUMED OPTIONS
- ---------------------------------------------------------------------------------------

- ---------------------------------------------------------------------------------------
    # of Shares of      Exercise Price     # of Shares of       Adjusted
   [Target] Common        per Share       About.com Common   Exercise Price
        Stock                                  Stock            per Share
- ---------------------------------------------------------------------------------------
<S>                   <C>                   <C>                    <C>
<<[Target]_Shares>>   $<<[Target]_Price>>   <<About.com_Shares>>   $<<About.com_Price>>
- ---------------------------------------------------------------------------------------
</TABLE>

            2. The intent of the foregoing adjustments to each assumed [Target]
Option is to assure that the spread between the aggregate fair market value of
the shares of About.com Stock purchasable under each such option and the
aggregate exercise price as adjusted pursuant to this Agreement will,
immediately after the consummation of the Merger, be not less than the spread
which existed, immediately prior to the Merger, between the then aggregate fair
market value of the [Target] Stock subject to the [Target] Option and the
aggregate exercise price in effect at such time under the Option Agreement. Such
adjustments are also intended to preserve, immediately after the Merger, on a
per share basis, the same ratio of exercise price per option share to fair
market value per share which existed under the [Target] Option immediately prior
to the Merger.

            3. The following provisions shall govern each [Target] Option hereby
assumed by About.com:

                        (a) Unless the context otherwise requires, all
            references in each Option Agreement and, if applicable, in the Plan
            (as incorporated into such Option Agreement) (i) to the "Company"
            shall mean About.com, (ii) to "Share" shall mean share of About.com
            Stock, (iii) to the "Board" shall mean the Board of Directors of
            About.com and (iv) to the "Committee" shall mean the Compensation
            Committee of the About.com Board of Directors.

                        (b) The grant date and the expiration date of each
            assumed [Target] Option and all other provisions which govern either
            the exercise or the termination of the assumed [Target] Option shall
            remain the same as set forth in the Option Agreement applicable to
            that option, and the provisions of the Option Agreement shall
            accordingly govern and control Optionee's rights under this
            Agreement to purchase About.com Stock.

                        (c) Your options assumed by About.com which were
            originally designated on your Notice of Grant as Incentive Options
            shall remain Incentive Stock Options to the maximum extent allowed
            by law.

                        (d) Pursuant to the terms of the Option Agreement, none
            of your options assumed by About.com in connection with the
            transaction will vest and become exercisable on an accelerated basis
            upon the consummation of the


                                       2
<PAGE>

            Merger. Each [Target] Option shall be assumed by About.com as of the
            Effective Time. Each such assumed [Target] Option shall thereafter
            continue to vest for any remaining unvested shares of About.com
            Stock subject to that option in accordance with the same installment
            vesting schedule in effect under the applicable Option Agreement
            immediately prior to the Effective Time; provided, however, that the
            number of shares subject to each such installment shall be adjusted
            to reflect the Exchange Ratio.

                        (e) For purposes of applying any and all provisions of
            the Option Agreement and/or the Plan relating to Optionee's status
            as an employee or a consultant of [Target], Optionee shall be deemed
            to continue in such status as an employee or a consultant for so
            long as Optionee renders services as an employee or a consultant to
            About.com or any present or future About.com subsidiary.
            Accordingly, the provisions of the Option Agreement governing the
            termination of the assumed [Target] Options upon Optionee's
            cessation of service as an employee or a consultant of [Target]
            shall hereafter be applied on the basis of Optionee's cessation of
            employee or consultant status with About.com and its subsidiaries,
            and each assumed [Target] Option shall accordingly terminate, within
            the designated time period in effect under the Option Agreement for
            that option, generally a three (3) month period, following such
            cessation of service as an employee or a consultant of About.com and
            its subsidiaries.

                        (f) The adjusted exercise price payable for the
            About.com Stock subject to each assumed [Target] Option shall be
            payable in any of the forms authorized under the Option Agreement
            applicable to that option. For purposes of determining the holding
            period of any shares of About.com Stock delivered in payment of such
            adjusted exercise price, the period for which such shares were held
            as [Target] Stock prior to the Merger shall be taken into account.

                        (g) In order to exercise each assumed [Target] Option,
            Optionee must deliver to About.com a written notice of exercise in
            which the number of shares of About.com Stock to be purchased
            thereunder must be indicated. The exercise notice must be
            accompanied by payment of the adjusted exercise price payable for
            the purchased shares of About.com Stock and should be delivered to
            About.com at the following address:

                              About.com, Inc.

                              _________________________

                              _________________________

                              Attention: Stock Administration

            4. Except to the extent specifically modified by this Option
Assumption Agreement, all of the terms and conditions of each Option Agreement
as in effect immediately prior to the Merger shall continue in full force and
effect and shall not in any way be amended, revised or otherwise affected by
this Stock Option Assumption Agreement.


                                       3
<PAGE>

            IN WITNESS WHEREOF, About.com, Inc. has caused this Stock Option
Assumption Agreement to be executed on its behalf by its duly-authorized officer
as of the _______ day of ______________, 2000.

                                    ABOUT.COM, INC.



                                    By:
                                          _____________________________
                                          Corporate Secretary


                                 ACKNOWLEDGMENT

            The undersigned acknowledges receipt of the foregoing Stock Option
Assumption Agreement and understands that all rights and liabilities with
respect to each of his or her [Target] Options hereby assumed by About.com are
as set forth in the Option Agreement, the Plan, as applicable, and such Stock
Option Assumption Agreement.


                                   _____________________________________________
                                   <<First_Name>> <<Last_Name>>, OPTIONEE


DATED: __________________, ________


                                       4



                                  EXHIBIT 99.3

     Amended and Restated 1999 Non-Officer Stock Option/Stock Issuance Plan
<PAGE>

                                 ABOUT.COM, INC.
     AMENDED AND RESTATED 1999 NON-OFFICER STOCK OPTION/STOCK ISSUANCE PLAN

                                   ARTICLE ONE

                               GENERAL PROVISIONS

I. PURPOSE OF THE PLAN

            This Amended and Restated 1999 Non-Officer Stock Option/Stock
Issuance Plan is intended to promote the interests of About.com, Inc., a
Delaware corporation, by providing eligible persons with the opportunity to
acquire a proprietary interest, or otherwise increase their proprietary
interest, in the Corporation as an incentive for them to remain in the service
of the Corporation.

            Capitalized terms shall have the meanings assigned to such terms in
the attached Appendix.

      II. STRUCTURE OF THE PLAN

            A. The Plan shall be divided into two separate equity programs:

                        (i) the Discretionary Option Grant Program under which
eligible persons may, at the discretion of the Plan Administrator, be granted
options to purchase shares of Common Stock, and

                        (ii) the Stock Issuance Program under which eligible
persons may, at the discretion of the Plan Administrator, be issued shares of
Common Stock directly, either through the immediate purchase of such shares or
as a bonus for services rendered the Corporation (or any Parent or Subsidiary).

            B. The provisions of Articles One and Four shall apply to all equity
programs under the Plan and shall govern the interests of all persons under the
Plan.

      III. ADMINISTRATION OF THE PLAN

            A. The Board shall have the authority to administer the Plan but may
delegate such authority to a Committee.

            B. The Plan Administrator shall have full power and authority
subject to the provisions of the Plan:

                        (i) to establish such rules as it may deem appropriate
for proper administration of the Plan, to make all factual determinations, to
construe and interpret
<PAGE>

the provisions of the Plan and the awards thereunder and to resolve any and all
ambiguities thereunder;

                        (ii) to determine, with respect to awards made under the
Plan, which eligible persons are to receive such awards, the time or times when
such awards are to be made, the number of shares to be covered by each such
award, the vesting schedule (if any) applicable to the award and the maximum
term for which the option is to remain outstanding;

                        (iii) to amend, modify or cancel any outstanding award
with the consent of the holder or accelerate the vesting of such award; and

                        (iv) to take such other discretionary actions as
permitted pursuant to the terms of the applicable program.

            Decisions of each Plan Administrator within the scope of its
administrative functions under the Plan shall be final and binding on all
parties.

            C. Members of the Committee shall serve for such period of time as
the Board may determine and may be removed by the Board at any time. The Board
may also at any time terminate the functions of the Committee and reassume all
powers and authority previously delegated to such committee.

            D. Service on the Committee shall constitute service as a Board
member, and members of the Committee shall accordingly be entitled to full
indemnification and reimbursement as Board members for their service on the
Committee. No member of the Committee shall be liable for any act or omission
made in good faith with respect to the Plan or any options or stock issuances
under the Plan.

      IV. ELIGIBILITY

            A. The persons eligible to participate in the Plan are as follows:

                        (i) Employees (other than officers of the Corporation),
      and

                        (ii) consultants and other independent advisors who
      provide services to the Corporation (or any Parent or Subsidiary).

      V. STOCK SUBJECT TO THE PLAN

            A. The stock issuable under the Plan shall be shares of authorized
but unissued or reacquired Common Stock, including shares repurchased by the
Corporation on the open market. The maximum number of shares of Common Stock
reserved for issuance over the term of the Plan shall not exceed 800,000 shares.


                                       2
<PAGE>

            B. Shares of Common Stock subject to outstanding options shall be
available for subsequent issuance under the Plan to the extent those options
expire, terminate or are cancelled for any reason prior to exercise in full.
Unvested shares issued under the Plan and subsequently repurchased by the
Corporation, at the original exercise or issue price paid per share, pursuant to
the Corporation's repurchase rights under the Plan shall be added back to the
number of shares of Common Stock reserved for issuance under the Plan and shall
accordingly be available for reissuance through one or more subsequent options
or direct stock issuances under the Plan. However, should the exercise price of
an option under the Plan be paid with shares of Common Stock, then the number of
shares of Common Stock available for issuance under the Plan shall be reduced by
the gross number of shares for which the option is exercised or which vest under
the stock issuance, and not by the net number of shares of Common Stock issued
to the holder of such option or stock issuance.

            C. If any change is made to the Common Stock by reason of any stock
split, stock dividend, recapitalization, combination of shares, exchange of
shares or other change affecting the outstanding Common Stock as a class without
the Corporation's receipt of consideration, appropriate adjustments shall be
made to (i) the maximum number and/or class of securities issuable under the
Plan and (ii) the number and/or class of securities and the exercise price per
share in effect under each outstanding option under the Plan. Such adjustments
to the outstanding options are to be effected in a manner which shall preclude
the enlargement or dilution of rights and benefits under such options. The
adjustments determined by the Plan Administrator shall be final, binding and
conclusive.


                                       3
<PAGE>

                                   ARTICLE TWO

                       DISCRETIONARY OPTION GRANT PROGRAM

      I. OPTION TERMS

            Each option shall be a Non-Statutory Option and shall be evidenced
by one or more documents in the form approved by the Plan Administrator;
provided, however, that each such document shall comply with the terms specified
below.

            A. Exercise Price.

                  1. The exercise price per share shall be fixed by the Plan
Administrator at the time of the option grant.

                  2. The exercise price shall become immediately due upon
exercise of the option and shall, subject to the provisions of Section II of
Article Four and the documents evidencing the option, be payable:

                        (i) in cash,

                        (ii) check made payable to the Corporation

                        (iii) shares of Common Stock held for the requisite
      period necessary to avoid a charge to the Corporation's earnings for
      financial reporting purposes and valued at Fair Market Value on the
      Exercise Date, or

                        (iv) to the extent the option is exercised for vested
      shares, through a special sale and remittance procedure pursuant to which
      the Optionee shall concurrently provide irrevocable instructions to (a) a
      Corporation-approved brokerage firm to effect the immediate sale of the
      purchased shares and remit to the Corporation, out of the sale proceeds
      available on the settlement date, sufficient funds to cover the aggregate
      exercise price payable for the purchased shares plus all applicable
      Federal, state and local income and employment taxes required to be
      withheld by the Corporation by reason of such exercise and (b) the
      Corporation to deliver the certificates for the purchased shares directly
      to such brokerage firm in order to complete the sale.

            Except to the extent such sale and remittance procedure is utilized,
payment of the exercise price for the purchased shares must be made on the
Exercise Date.

            B. Exercise and Term of Options. Each option shall be exercisable at
such time or times, during such period and for such number of shares as shall be
determined by the Plan Administrator and set forth in the documents evidencing
the option. However, no option shall have a term in excess of ten (10) years
measured from the option grant date.


                                       4
<PAGE>

            C. Cessation of Service.

                  1. The following provisions shall govern the exercise of any
options outstanding at the time of the Optionee's cessation of Service or death:

                        (i) Any option outstanding at the time of the Optionee's
      cessation of Service for any reason shall remain exercisable for such
      period of time thereafter as shall be determined by the Plan Administrator
      and set forth in the documents evidencing the option, but no such option
      shall be exercisable after the expiration of the option term.

                        (ii) Any option exercisable in whole or in part by the
      Optionee at the time of death may be subsequently exercised by his or her
      Beneficiary.

                        (iii) During the applicable post-Service exercise
      period, the option may not be exercised in the aggregate for more than the
      number of vested shares for which the option is exercisable on the date of
      the Optionee's cessation of Service. Upon the expiration of the applicable
      exercise period or (if earlier) upon the expiration of the option term,
      the option shall terminate and cease to be outstanding for any vested
      shares for which the option has not been exercised. However, the option
      shall, immediately upon the Optionee's cessation of Service, terminate and
      cease to be outstanding to the extent the option is not otherwise at that
      time exercisable for vested shares.

                        (iv) Should the Optionee's Service be terminated for
      Misconduct or should the Optionee engage in Misconduct while his or her
      options are outstanding, then all such options shall terminate immediately
      and cease to be outstanding.

                  2. The Plan Administrator shall have complete discretion,
exercisable either at the time an option is granted or at any time while the
option remains outstanding:

                        (i) to extend the period of time for which the option is
      to remain exercisable following the Optionee's cessation of Service to
      such period of time as the Plan Administrator shall deem appropriate, but
      in no event beyond the expiration of the option term, and/or

                        (ii) to permit the option to be exercised, during the
      applicable post-Service exercise period, for one or more additional
      installments in which the Optionee would have vested had the Optionee
      continued in Service.

            D. Stockholder Rights. The holder of an option shall have no
stockholder rights with respect to the shares subject to the option until such
person shall have exercised the option, paid the exercise price and become a
holder of record of the purchased shares.


                                       5
<PAGE>

            E. Repurchase Rights. The Plan Administrator shall have the
discretion to grant options which are exercisable for unvested shares of Common
Stock. Should the Optionee cease Service while holding such unvested shares, the
Corporation shall have the right to repurchase, at the exercise price paid per
share, any or all of those unvested shares. The terms upon which such repurchase
right shall be exercisable (including the period and procedure for exercise and
the appropriate vesting schedule for the purchased shares) shall be established
by the Plan Administrator and set forth in the document evidencing such
repurchase right.

            F. Limited Transferability of Options. An Option may, to the extent
permitted by the Plan Administrator, be assigned in whole or in part during the
Optionee's lifetime to one or more members of the Optionee's immediate family or
to a trust established exclusively for Optionee and/or one or more such family
members. The terms applicable to the assigned portion shall be the same as those
in effect for the option immediately prior to such assignment and shall be set
forth in such documents issued to the assignee as the Plan Administrator may
deem appropriate.

      II. CHANGE IN CONTROL/HOSTILE TAKE-OVER

            A. Each option outstanding at the time of a Change in Control but
not otherwise fully-vested shall automatically accelerate so that each such
option shall, immediately prior to the effective date of the Change in Control,
become exercisable for all of the shares of Common Stock at the time subject to
that option and may be exercised for any or all of those shares as fully-vested
shares of Common Stock. However, an outstanding option shall not so accelerate
if and to the extent: (i) such option is, in connection with the Change in
Control, assumed or otherwise continued in full force and effect by the
successor corporation (or parent thereof) pursuant to the terms of the Change in
Control, (ii) such option is replaced with a cash incentive program of the
successor corporation which preserves the spread existing at the time of the
Change in Control on the shares of Common Stock for which the option is not
otherwise at that time exercisable for vested shares and provides for subsequent
payout in accordance with the same vesting schedule applicable to those option
shares or (iii) the acceleration of such option is subject to other limitations
imposed by the Plan Administrator at the time of the option grant.

            B. All outstanding repurchase rights shall also terminate
automatically, and the shares of Common Stock subject to those terminated rights
shall immediately vest in full, in the event of any Change in Control, except to
the extent: (i) those repurchase rights are assigned to the successor
corporation (or parent thereof) or otherwise continue in full force and effect
pursuant to the terms of the Change in Control or (ii) such accelerated vesting
is precluded by other limitations imposed by the Plan Administrator at the time
the repurchase right is issued.

            C. Immediately following the consummation of the Change in Control,
all outstanding options shall terminate and cease to be outstanding, except to
the extent assumed by the successor corporation (or parent thereof) or otherwise
expressly continued in full force and effect pursuant to the terms of the Change
in Control.


                                       6
<PAGE>

            D. Each option which is assumed in connection with a Change in
Control shall be appropriately adjusted, immediately after such Change in
Control, to apply to the number and class of securities which would have been
issuable to the Optionee in consummation of such Change in Control had the
option been exercised immediately prior to such Change in Control. Appropriate
adjustments to reflect such Change in Control shall also be made to (i) the
exercise price payable per share under each outstanding option, provided the
aggregate exercise price payable for such securities shall remain the same and
(ii) the maximum number and/or class of securities available for issuance over
the remaining term of the Plan.

            E. The Plan Administrator may at any time provide that one or more
options will automatically accelerate in connection with a Change in Control,
whether or not those options are assumed or otherwise continued in full force
and effect pursuant to the terms of the Change in Control. Any such option shall
accordingly become exercisable, immediately prior to the effective date of such
Change in Control, for all of the shares of Common Stock at the time subject to
that option and may be exercised for any or all of those shares as fully-vested
shares of Common Stock. In addition, the Plan Administrator may at any time
provide that one or more of the Corporation's repurchase rights shall not be
assignable in connection with such Change in Control and shall terminate upon
the consummation of such Change in Control.

            F. The Plan Administrator may at any time provide that one or more
options will automatically accelerate upon an Involuntary Termination of the
Optionee's Service within a designated period (not to exceed eighteen (18)
months) following the effective date of any Change in Control in which those
options do not otherwise accelerate. Any options so accelerated shall remain
exercisable for fully-vested shares until the earlier of (i) the expiration of
the option term or (ii) the expiration of the one (1)-year period measured from
the effective date of the Involuntary Termination. In addition, the Plan
Administrator may at any time provide that one or more of the Corporation's
repurchase rights shall immediately terminate upon such Involuntary Termination.

            G. The Plan Administrator may at any time provide that one or more
options will automatically accelerate in connection with a Hostile Take-Over.
Any such option shall become exercisable, immediately prior to the effective
date of such Hostile Take-Over, for all of the shares of Common Stock at the
time subject to that option and may be exercised for any or all of those shares
as fully-vested shares of Common Stock. In addition, the Plan Administrator may
at any time provide that one or more of the Corporation's repurchase rights
shall terminate automatically upon the consummation of such Hostile Take-Over.
Alternatively, the Plan Administrator may condition such automatic acceleration
and termination upon an Involuntary Termination of the Optionee's Service within
a designated period (not to exceed eighteen (18) months) following the effective
date of such Hostile Take-Over. Each option so accelerated shall remain
exercisable for fully-vested shares until the expiration or sooner termination
of the option term.


                                       7
<PAGE>

                                  ARTICLE THREE

                             STOCK ISSUANCE PROGRAM

      I. STOCK ISSUANCE TERMS

            Shares of Common Stock may be issued under the Stock Issuance
Program through direct and immediate issuances without any intervening options.
Shares of Common Stock may also be issued under the Stock Issuance Program
pursuant to share right awards which entitle the recipients to receive those
shares upon the attainment of designated performance goals or Service
requirements. Each such award shall be evidenced by one or more documents which
comply with the terms specified below.

            A. Purchase Price.

                  1. The purchase price per share of Common Stock subject to
direct issuance shall be fixed by the Plan Administrator.

                  2. Subject to the provisions of Section II of Article Four,
Shares of Common Stock may be issued under the Stock Issuance Program for any of
the following items of consideration which the Plan Administrator may deem
appropriate in each individual instance:

                        (i) cash or check made payable to the Corporation, or

                        (ii) past services rendered to the Corporation (or any
      Parent or Subsidiary).

            B. Vesting/Issuance Provisions.

                  1. The Plan Administrator may issue shares of Common Stock
which are fully and immediately vested upon issuance or which are to vest in one
or more installments over the Participant's period of Service or upon attainment
of specified performance objectives. Alternatively, the Plan Administrator may
issue share right awards which shall entitle the recipient to receive a
specified number of vested shares of Common Stock upon the attainment of one or
more performance goals or Service requirements established by the Plan
Administrator.

                  2. Any new, substituted or additional securities or other
property (including money paid other than as a regular cash dividend) which the
Participant may have the right to receive with respect to his or her unvested
shares of Common Stock by reason of any stock dividend, stock split,
recapitalization, combination of shares, exchange of shares or other change
affecting the outstanding Common Stock as a class without the Corporation's
receipt of consideration shall be issued subject to (i) the same vesting
requirements applicable to the Participant's unvested shares of Common Stock and
(ii) such escrow arrangements as the Plan Administrator shall deem appropriate.


                                       8
<PAGE>

                  3. The Participant shall have full stockholder rights with
respect to the issued shares of Common Stock, whether or not the Participant's
interest in those shares is vested. Accordingly, the Participant shall have the
right to vote such shares and to receive any regular cash dividends paid on such
shares.

                  4. Should the Participant cease to remain in Service while
holding one or more unvested shares of Common Stock, or should the performance
objectives not be attained with respect to one or more such unvested shares of
Common Stock, then those shares shall be immediately surrendered to the
Corporation for cancellation, and the Participant shall have no further
stockholder rights with respect to those shares. To the extent the surrendered
shares were previously issued to the Participant for consideration paid in cash
or cash equivalent (including the Participant's purchase-money indebtedness),
the Corporation shall repay to the Participant the cash consideration paid for
the surrendered shares and shall cancel the unpaid principal balance of any
outstanding purchase-money note of the Participant attributable to the
surrendered shares.

                  5. The Plan Administrator may waive the surrender and
cancellation of one or more unvested shares of Common Stock (or other assets
attributable thereto) which would otherwise occur upon the cessation of the
Participant's Service or the non-attainment of the performance objectives
applicable to those shares. Such waiver shall result in the immediate vesting of
the Participant's interest in the shares of Common Stock as to which the waiver
applies. Such waiver may be effected at any time, whether before or after the
Participant's cessation of Service or the attainment or non-attainment of the
applicable performance objectives.

                  6. Outstanding share right awards shall automatically
terminate, and no shares of Common Stock shall actually be issued in
satisfaction of those awards, if the performance goals or Service requirements
established for such awards are not attained. The Plan Administrator, however,
shall have the authority to issue shares of Common Stock in satisfaction of one
or more outstanding share right awards as to which the designated performance
goals or Service requirements are not attained.

      II. CHANGE IN CONTROL/HOSTILE TAKE-OVER

            A. All of the Corporation's outstanding repurchase rights shall
terminate automatically, and all the shares of Common Stock subject to those
terminated rights shall immediately vest in full, in the event of any Change in
Control, except to the extent (i) those repurchase rights are assigned to the
successor corporation (or parent thereof) or otherwise continue in full force
and effect pursuant to the terms of the Change in Control or (ii) such
accelerated vesting is precluded by other limitations imposed by the Plan
Administrator at the time the repurchase right is issued.


                                       9
<PAGE>

            B. The Plan Administrator may at any time provide for the automatic
termination of one or more of those outstanding repurchase rights and the
immediate vesting of the shares of Common Stock subject to those terminated
rights upon (i) a Change in Control or Hostile Take-Over or (ii) an Involuntary
Termination of the Participant's Service within a designated period (not to
exceed eighteen (18) months) following the effective date of any Change in
Control or Hostile Take-Over in which those repurchase rights are assigned to
the successor corporation (or parent thereof) or otherwise continue in full
force and effect.

      III. SHARE ESCROW/LEGENDS

            Unvested shares may, in the Plan Administrator's discretion, be held
in escrow by the Corporation until the Participant's interest in such shares
vests or may be issued directly to the Participant with restrictive legends on
the certificates evidencing those unvested shares.


                                       10
<PAGE>

                                  ARTICLE FOUR

                                  MISCELLANEOUS

      I. NO IMPAIRMENT OF AUTHORITY

            Outstanding awards shall in no way affect the right of the
Corporation to adjust, reclassify, reorganize or otherwise change its capital or
business structure or to merge, consolidate, dissolve, liquidate or sell or
transfer all or any part of its business or assets.

      II. FINANCING

            The Plan Administrator may permit any Optionee or Participant to pay
the option exercise price under the Discretionary Option Grant Program or the
purchase price of shares issued under the Stock Issuance Program by delivering a
full-recourse, interest bearing promissory note payable in one or more
installments. The terms of any such promissory note (including the interest rate
and the terms of repayment) shall be established by the Plan Administrator in
its sole discretion. In no event may the maximum credit available to the
Optionee or Participant exceed the sum of (i) the aggregate option exercise
price or purchase price payable for the purchased shares plus (ii) any Federal,
state and local income and employment tax liability incurred by the Optionee or
the Participant in connection with the option exercise or share purchase.

      III. TAX WITHHOLDING

            The Corporation's obligation to deliver shares of Common Stock upon
the exercise of options or the issuance or vesting of such shares under the Plan
shall be subject to the satisfaction of all applicable Federal, state and local
income and employment tax withholding requirements.

      IV. EFFECTIVE DATE AND TERM OF THE PLAN

            The Plan shall terminate upon the earliest of (i) August __, 2009,
(ii) the date on which all shares available for issuance under the Plan shall
have been issued as fully-vested shares or (iii) the termination of all
outstanding options in connection with a Change in Control. Upon such plan
termination, all outstanding options and unvested stock issuances shall
thereafter continue to have force and effect in accordance with the provisions
of the documents evidencing such grants or issuances.

      V. AMENDMENT OF THE PLAN

            The Board shall have complete and exclusive power and authority to
amend or modify the Plan in any or all respects. However, no such amendment or
modification shall adversely affect the rights and obligations with respect to
stock options or unvested stock issuances at the time outstanding under the Plan
unless the Optionee or the Participant consents to such amendment or
modification.


                                       11
<PAGE>

      VI. USE OF PROCEEDS

            Any cash proceeds received by the Corporation from the sale of
shares of Common Stock under the Plan shall be used for general corporate
purposes.

      VII. REGULATORY APPROVALS

            A. The implementation of the Plan, the granting of any stock option
under the Plan and the issuance of any shares of Common Stock (i) upon the
exercise of any granted option or (ii) under the Stock Issuance Program shall be
subject to the Corporation's procurement of all approvals and permits required
by regulatory authorities having jurisdiction over the Plan, the stock options
granted under it and the shares of Common Stock issued pursuant to it.

            B. No shares of Common Stock or other assets shall be issued or
delivered under the Plan unless and until there shall have been compliance with
all applicable requirements of Federal and state securities laws, including the
filing and effectiveness of the Form S-8 registration statement for the shares
of Common Stock issuable under the Plan, and all applicable listing requirements
of any stock exchange (or the Nasdaq National Market, if applicable) on which
Common Stock is then listed for trading.

      VIII. NO EMPLOYMENT/SERVICE RIGHTS

            Nothing in the Plan shall confer upon the Optionee or the
Participant any right to continue in Service for any period of specific duration
or interfere with or otherwise restrict in any way the rights of the Corporation
(or any Parent or Subsidiary employing or retaining such person) or of the
Optionee or the Participant, which rights are hereby expressly reserved by each,
to terminate such person's Service at any time for any reason, with or without
cause.


                                       12
<PAGE>

                                    APPENDIX

            The following definitions shall be in effect under the Plan:

            A. Beneficiary shall mean, in the event the Plan Administrator
implements a beneficiary designation procedure, the person designated by an
Optionee or Participant, pursuant to such procedure, to succeed to such person's
rights under any outstanding awards held by him or her at the time of death. In
the absence of such designation or procedure, the Beneficiary shall be the
personal representative of the estate of the Optionee or Participant or the
person or persons to whom the award is transferred by will or the laws of
descent and distribution.

            C. Board shall mean the Corporation's Board of Directors.

            D. Change in Control shall mean a change in ownership or control of
the Corporation effected through any of the following transactions:

                  (i) a merger, consolidation or reorganization approved by the
      Corporation's stockholders, unless securities representing more than fifty
      percent (50%) of the total combined voting power of the voting securities
      of the successor corporation are immediately thereafter beneficially
      owned, directly or indirectly and in substantially the same proportion, by
      the persons who beneficially owned the Corporation's outstanding voting
      securities immediately prior to such transaction,

                  (ii) any stockholder-approved transfer or other disposition of
      all or substantially all of the Corporation's assets, or

                  (iii) the acquisition, directly or indirectly by any person or
      related group of persons (other than the Corporation or a person that
      directly or indirectly controls, is controlled by, or is under common
      control with, the Corporation), of beneficial ownership (within the
      meaning of Rule 13d-3 of the 1934 Act) of securities possessing more than
      fifty percent (50%) of the total combined voting power of the
      Corporation's outstanding securities pursuant to a tender or exchange
      offer made directly to the Corporation's stockholders which the Board
      recommend such stockholders to accept.

            E. Code shall mean the Internal Revenue Code of 1986, as amended.

            F. Committee shall mean a committee of one (1) or more Board members
appointed by the Board to administer the Plan with respect to eligible persons.

            G. Common Stock shall mean the Corporation's common stock.

            H. Corporation shall mean About.com, Inc., a Delaware corporation,
and its successors.

            I. Discretionary Option Grant Program shall mean the discretionary
option grant program in effect under the Plan.


                                       A-1
<PAGE>

            J. Employee shall mean an individual who is in the employ of the
Corporation (or any Parent or Subsidiary), subject to the control and direction
of the employer entity as to both the work to be performed and the manner and
method of performance.

            K. Exercise Date shall mean the date on which the Corporation shall
have received written notice of the option exercise.

            L. Fair Market Value per share of Common Stock on any relevant date
shall be determined in accordance with the following provisions:

                  (i) If the Common Stock is at the time traded on the Nasdaq
      National Market, then the Fair Market Value shall be the closing selling
      price per share of Common Stock on the date in question, as such price is
      reported on the Nasdaq National Market or any successor system. If there
      is no closing selling price for the Common Stock on the date in question,
      then the Fair Market Value shall be the closing selling price on the last
      preceding date for which such quotation exists.

                  (ii) If the Common Stock is at the time listed on any Stock
      Exchange, then the Fair Market Value shall be the closing selling price
      per share of Common Stock on the date in question on the Stock Exchange
      determined by the Plan Administrator to be the primary market for the
      Common Stock, as such price is officially quoted in the composite tape of
      transactions on such exchange. If there is no closing selling price for
      the Common Stock on the date in question, then the Fair Market Value shall
      be the closing selling price on the last preceding date for which such
      quotation exists.

            M. Hostile Take-Over shall mean:

                  (i) the acquisition, directly or indirectly, by any person or
      related group of persons (other than the Corporation or a person that
      directly or indirectly controls, is controlled by, or is under common
      control with, the Corporation) of beneficial ownership (within the meaning
      of Rule 13d-3 of the 1934 Act) of securities possessing more than fifty
      percent (50%) of the total combined voting power of the Corporation's
      outstanding securities pursuant to a tender or exchange offer made
      directly to the Corporation's stockholders which the Board does not
      recommend such stockholders to accept, or

                  (ii) a change in the composition of the Board over a period of
      thirty-six (36) consecutive months or less such that a majority of the
      Board members ceases, by reason of one or more contested elections for
      Board membership, to be comprised of individuals who either (A) have been
      Board members continuously since the beginning of such period or (B) have
      been elected or nominated for election as Board members during such period
      by at least a majority of the Board members described in clause (A) who
      were still in office at the time the Board approved such election or
      nomination.


                                      A-2
<PAGE>

            N. Involuntary Termination shall mean the termination of the Service
of any individual which occurs by reason of:

                  (i) such individual's involuntary dismissal or discharge by
      the Corporation for reasons other than Misconduct, or

                  (ii) such individual's voluntary resignation following (A) a
      change in his or her position with Corporation or Parent or Subsidiary
      employing the individual which materially reduces his or her duties and
      responsibilities, (B) a reduction in his or her level of compensation
      (including base salary, fringe benefits and target bonus under any
      performance based bonus or incentive programs) or (C) a relocation of such
      individual's place of employment by more than fifty (50) miles, provided
      and only if such change, reduction or relocation is effected by the
      Corporation without the individual's consent. Notwithstanding the
      foregoing, an individual's resignation following (i) a relocation shall
      not be considered an Involuntary Termination if the relocation is part of
      a general relocation of a significant portion of the operations of the
      Corporation (or Parent or Subsidiary employing the individual) or of the
      department or division in which such individual is employed to a location
      in the United States and if expenses reasonably incurred by such
      individual in connection with such relocation expenses are to be
      reimbursed by the Corporation or any successor entity or (ii) a general
      reduction in the level of base salary, target bonuses or fringe benefits
      payable to all or substantially all of the employees of the Corporation
      (or Parent or Subsidiary employing such individual) in connection with a
      cost reduction program shall not constitute an Involuntary Termination.

            O. Misconduct shall mean the commission of any act of fraud,
embezzlement or dishonesty by the Optionee or Participant, any unauthorized use
or disclosure by such person of confidential information or trade secrets of the
Corporation (or any Parent or Subsidiary), or any intentional wrongdoing by such
person, whether by omission or commission, which adversely affects the business
or affairs of the Corporation (or any Parent or Subsidiary) in a material
manner. This shall not limit the grounds for the dismissal or discharge of any
person in the Service of the Corporation (or any Parent or Subsidiary).

            P. 1934 Act shall mean the Securities Exchange Act of 1934, as
amended.

            Q. Non-Statutory Option shall mean an option not intended to satisfy
the requirements of Code Section 422.

            R. Optionee shall mean any person to whom an option is granted under
the Discretionary Option Grant.

            T. Parent shall mean any corporation (other than the Corporation) in
an unbroken chain of corporations ending with the Corporation, provided each
corporation in the unbroken chain (other than the Corporation) owns, at the time
of the determination, stock possessing fifty percent (50%) or more of the total
combined voting power of all classes of stock in one of the other corporations
in such chain.


                                      A-3
<PAGE>

            U. Participant shall mean any person who is issued shares of Common
Stock under the Stock Issuance Program.

            V. Permanent Disabilityshall mean the inability of the Optionee or
the Participant to engage in any substantial gainful activity by reason of any
medically determinable physical or mental impairment expected to result in death
or to be of continuous duration of twelve (12) months or more.

            W. Plan shall mean the Corporation's Amended and Restated 1999
Non-Officer Stock Option/Stock Issuance Plan, as set forth in this document.

            X. Plan Administrator shall mean the particular entity, whether the
Committee or the Board, which is authorized to administer the Plan.

            Y. Plan Effective Date shall mean August __, 1999, the date on which
the Plan was initially adopted by the Board.

            Z. Service shall mean the performance of services for the
Corporation (or any Parent or Subsidiary) by a person in the capacity of an
Employee, a non-employee member of the board of directors or a consultant or
independent advisor, except to the extent otherwise specifically provided in the
documents evidencing the option grant or stock issuance.

            AA. Stock Exchange shall mean either the American Stock Exchange or
the New York Stock Exchange.

            BB. Stock Issuance Program shall mean the stock issuance program in
effect under the Plan.

            CC. Subsidiary shall mean any corporation (other than the
Corporation) in an unbroken chain of corporations beginning with the
Corporation, provided each corporation (other than the last corporation) in the
unbroken chain owns, at the time of the determination, stock possessing fifty
percent (50%) or more of the total combined voting power of all classes of stock
in one of the other corporations in such chain.


                                      A-4



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