WEBTRENDS CORP
S-1, 1998-12-18
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<PAGE>   1
 
   AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON DECEMBER 18, 1998.
                                                    REGISTRATION NO. 333-
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
 
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                           -------------------------
                                    FORM S-1
                             REGISTRATION STATEMENT
                                     UNDER
                           THE SECURITIES ACT OF 1933
                           -------------------------
                             WEBTRENDS CORPORATION
             (EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)
 
<TABLE>
<S>                                   <C>                                <C>
               OREGON                                7372                             93-1123283
   (STATE OR OTHER JURISDICTION OF       (PRIMARY STANDARD INDUSTRIAL              (I.R.S. EMPLOYER
   INCORPORATION OR ORGANIZATION)        CLASSIFICATION CODE NUMBER)            IDENTIFICATION NUMBER)
</TABLE>
 
                          621 SW MORRISON, SUITE 1300
                             PORTLAND, OREGON 97205
                                 (503) 294-7025
              (ADDRESS, INCLUDING ZIP CODE, AND TELEPHONE NUMBER,
       INCLUDING AREA CODE, OF REGISTRANT'S PRINCIPAL EXECUTIVE OFFICES)
 
                                SUSAN E. KIPPER
                             LAWCO OF OREGON, INC.
                        1211 SW FIFTH AVENUE, SUITE 1500
                             PORTLAND, OREGON 97204
                                 (503) 727-2000
           (NAME, ADDRESS, INCLUDING ZIP CODE, AND TELEPHONE NUMBER,
                   INCLUDING AREA CODE, OF AGENT FOR SERVICE)
 
                                   COPIES TO:
 
<TABLE>
<S>                                            <C>
                ROY W. TUCKER                                 ROBERT P. LATTA
                NEIL NATHANSON                              ALISANDE M. ROZYNKO
                  J.T. YOUNG                               CHRISTIAN E. MONTEGUT
               PERKINS COIE LLP                    WILSON SONSINI GOODRICH & ROSATI, P.C.
       1211 SW FIFTH AVENUE, 15TH FLOOR                      650 PAGE MILL ROAD
            PORTLAND, OREGON 97204                          PALO ALTO, CA 94304
                (503) 727-2000                                 (650) 493-9300
</TABLE>
 
        APPROXIMATE DATE OF COMMENCEMENT OF PROPOSED SALE TO THE PUBLIC:
  As soon as practicable after this Registration Statement becomes effective.
 
    If any of the securities being registered on this Form are to be offered on
a delayed or continuous basis pursuant to Rule 415 under the Securities Act of
1933, check the following box.  [ ]
 
    If this Form is filed to register additional securities for an offering
pursuant to Rule 462(b) under the Securities Act of 1933, check the following
box and list the Securities Act registration statement number of the earlier
effective registration statement for the same offering.  [ ]
 
    If this Form is a post-effective amendment filed pursuant to Rule 462(c)
under the Securities Act of 1933, check the following box and list the
Securities Act registration statement number of the earlier effective
registration statement for the same offering.  [ ]
 
    If this Form is a post-effective amendment filed pursuant to Rule 462(d)
under the Securities Act of 1933, check the following box and list the
Securities Act registration statement number of the earlier effective
registration statement for the same offering.  [ ]
 
    If delivery of the prospectus is expected to be made pursuant to Rule 434,
check the following box.  [ ]
 
                        CALCULATION OF REGISTRATION FEE
 
<TABLE>
<S>                                          <C>                             <C>
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TITLE OF EACH CLASS                                 PROPOSED MAXIMUM                    AMOUNT OF
OF SECURITIES TO BE REGISTERED                 AGGREGATE OFFERING PRICE(1)          REGISTRATION FEE
- ------------------------------------------------------------------------------------------------------------
Common Stock, no par value per share........           $30,000,000                       $8,340
- ------------------------------------------------------------------------------------------------------------
- ------------------------------------------------------------------------------------------------------------
</TABLE>
 
(1) Estimated solely for the purpose of calculating the registration fee in
    accordance with Rule 457(o) under the Securities Act of 1933.
 
                           -----------------------------
 
    THE REGISTRANT HEREBY AMENDS THIS REGISTRATION STATEMENT ON SUCH DATE OR
DATES AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT SHALL
FILE A FURTHER AMENDMENT WHICH SPECIFICALLY STATES THAT THIS REGISTRATION
STATEMENT SHALL THEREAFTER BECOME EFFECTIVE IN ACCORDANCE WITH SECTION 8(a) OF
THE SECURITIES ACT OF 1933 OR UNTIL THIS REGISTRATION STATEMENT SHALL BECOME
EFFECTIVE ON SUCH DATE AS THE COMMISSION, ACTING PURSUANT TO SAID SECTION 8(a),
MAY DETERMINE.
 
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
<PAGE>   2
 
INITIAL PUBLIC OFFERING
PROSPECTUS
 
                                      SHARES OF COMMON STOCK
 
               $                  TO $                  PER SHARE
 
                                      LOGO
 
     This is an initial public offering of WebTrends Corporation common stock.
WebTrends is selling                shares, and WebTrends' shareholders are
selling between                and                shares depending on whether
the underwriters exercise their over-allotment option. WebTrends will not
receive any of the proceeds from the sale of shares by the shareholders.
                            Proposed Trading Symbol:
                         Nasdaq National Market "WEBT"
 
     INVESTING IN THIS STOCK INVOLVES CERTAIN RISKS. SEE "RISK FACTORS"
BEGINNING ON PAGE 4.
                           -------------------------
 
<TABLE>
<CAPTION>
                                                                  TOTAL
                                                     --------------------------------
                                                        WITHOUT             WITH
                                        PER SHARE    OVER-ALLOTMENT    OVER-ALLOTMENT
                                        ---------    --------------    --------------
<S>                                     <C>          <C>               <C>
Price to Public.......................
Underwriting Discounts &
  Commissions.........................
WebTrends' Proceeds...................
Selling Shareholders' Proceeds........
</TABLE>
 
                           -------------------------
 
     Neither the Securities and Exchange Commission nor any state securities
commission has approved or disapproved of these securities or passed upon the
adequacy or accuracy of this prospectus. Any representation to the contrary is a
criminal offense.
DAIN RAUSCHER WESSELS                                 SOUNDVIEW TECHNOLOGY GROUP
a division of Dain Rauscher
Incorporated
                SUBJECT TO COMPLETION, DATED              , 1999
 
    THE INFORMATION IN THIS PROSPECTUS IS NOT COMPLETE AND MAY BE CHANGED. WE
MAY NOT SELL THESE SECURITIES UNTIL THE REGISTRATION STATEMENT FILED WITH THE
SECURITIES AND EXCHANGE COMMISSION IS EFFECTIVE. THIS PROSPECTUS IS NOT AN OFFER
TO SELL THESE SECURITIES AND IS NOT SOLICITING AN OFFER TO BUY THESE SECURITIES
IN ANY STATE WHERE THE OFFER OR SALE IS NOT PERMITTED.
<PAGE>   3
 
                               TABLE OF CONTENTS
 
<TABLE>
<CAPTION>
                               PAGE
                               ----
<S>                            <C>
Prospectus Summary...........     1
Risk Factors.................     4
Use of Proceeds..............    16
Dividend Policy..............    16
Capitalization...............    17
Dilution.....................    18
Selected Financial Data......    19
Management's Discussion and
  Analysis of Financial
  Condition and Results of
  Operations.................    20
Business.....................    30
</TABLE>
 
<TABLE>
<CAPTION>
                               PAGE
                               ----
<S>                            <C>
Management...................    48
Certain Transactions.........    55
Principal and Selling
  Shareholders...............    56
Description of Capital
  Stock......................    57
Shares Eligible for Future
  Sale.......................    59
Underwriting.................    61
Legal Matters................    63
Experts......................    63
Additional Information.......    63
Index to Financial
  Statements.................   F-1
</TABLE>
 
     "AuditTrack," "AlertTrack," "ClusterTrends," "DBTrends," "FastTrends,"
"FireTrends," "Manage Your WWWorld," "SmartPass," "WebTrends," and the Company
logo are all trademarks of the Company. All other trade names, trademarks, and
service marks appearing in this Prospectus are the property of their respective
holders.
 
                                        i
<PAGE>   4
 
                               PROSPECTUS SUMMARY
 
     This summary highlights only selected information contained elsewhere in
this Prospectus. Before making an investment in WebTrends' Common Stock, you
should read this entire Prospectus and the Financial Statements and Notes, all
of which should be consulted when reading this Summary. Except where noted
otherwise, all information in this Prospectus, including share and per share
information, assumes (1) the automatic conversion of all outstanding shares of
Class B Common Stock into shares of Common Stock upon completion of this
Offering; and (2) no exercise of the Underwriters' over-allotment option. See
"Description of Capital Stock" and "Underwriting."
 
                             WEBTRENDS CORPORATION
 
     WebTrends Corporation is a leading provider of enterprise management and
reporting solutions for Internet-based systems. We offer organizations a
comprehensive set of solutions that are integrated, scaleable, modular, and
easy-to-use. Our enterprise management products facilitate analysis and
reporting of Web site traffic, Internet advertising campaigns, quality, content,
usage, and e-commerce activities, as well as return on investment from
Internet-based systems. Our solutions also help organizations manage their
Internet infrastructure by providing valuable information about firewall
activity, virtual private networks, and security vulnerabilities, as well as
capacity and bandwidth requirements. Our products have been specifically
designed to enable organizations to centrally manage and administer multiple
Internet-based systems across the enterprise regardless of the quantity or
geographic locations of servers supporting those systems.
 
     Our business has grown rapidly, with revenue increasing from $637,000 in
1995 to $5.5 million for the nine months ended September 30, 1998. We have been
profitable throughout this period. Since the introduction of our original Web
site traffic analysis product in 1996, we have introduced the following
products: WebTrends Enterprise Suite, WebTrends Professional Suite, WebTrends
Suite for Lotus Domino, WebTrends for Firewalls and VPNs, and Server Cluster
Add-on. We plan to introduce WebTrends Reporting Server for UNIX, Advertising
ROI Add-on, and WebTrends Security Analyzer by June 1999.
 
     We market and deliver our award-winning products to both IT professionals
and other business managers. Over 20,000 customers have purchased our products
including sophisticated Internet service providers and over one-third of the
Fortune 500 companies.
 
     WebTrends was incorporated as an S Corporation in Delaware in 1993 and
reorganized as a C Corporation in Oregon in 1997. Our executive offices are
located at 621 SW Morrison Street, Suite 1300, Portland, Oregon 97205, our
telephone number is
1-888-WEBTRENDS (1-888-932-8736), and our Web site is located at
http://www.webtrends.com.
                                        1
<PAGE>   5
 
                                  THE OFFERING
 
<TABLE>
<S>                                           <C>
Common Stock Offered by WebTrends...........  shares
Common Stock Offered by Selling
  Shareholders..............................  shares
Common Stock to be outstanding after the
  Offering..................................  shares(1)
Nasdaq National Market Symbol...............  WEBT
                                              Working capital and general corporate
Use of Proceeds.............................  purposes. See "Use of Proceeds."
</TABLE>
 
- -------------------------
(1) Based on shares outstanding on December 15, 1998. Excludes 6,700,000 shares
    reserved for issuance under our 1998 Stock Incentive Compensation Plan, 1997
    Stock Incentive Compensation Plan and the 1999 Employee Stock Purchase Plan,
    of which 3,069,049 shares were subject to outstanding stock options at a
    weighted average exercise price of $1.20 per share. See
    "Management -- Employee Benefit Plans."
                                        2
<PAGE>   6
 
                         SUMMARY FINANCIAL INFORMATION
                     (IN THOUSANDS, EXCEPT PER SHARE DATA)
 
<TABLE>
<CAPTION>
                                            YEAR ENDED        NINE MONTHS ENDED
                                           DECEMBER 31,         SEPTEMBER 30,
                                         -----------------    ------------------
                                          1996      1997       1997       1998
                                         ------    -------    -------    -------
                                                                 (UNAUDITED)
<S>                                      <C>       <C>        <C>        <C>
STATEMENT OF OPERATIONS DATA:
Total revenue..........................  $1,865    $ 4,055    $ 2,759    $ 5,539
Gross margin...........................   1,660      3,763      2,547      5,094
Income from operations.................     398        427        367        113
Net income(1)..........................     405        287        247        119
Basic and diluted net income per
  share(2).............................                .02        .02        .01
Shares used in basic net income per
  share calculation(2).................             16,252     16,195     16,421
Shares used in diluted net income per
  share calculation(2).................             16,252     16,195     16,670
</TABLE>
 
<TABLE>
<CAPTION>
                                                            SEPTEMBER 30, 1998
                                                          ----------------------
                                                          ACTUAL    PRO FORMA(3)
                                                          ------    ------------
                                                               (UNAUDITED)
<S>                                                       <C>       <C>
BALANCE SHEET DATA:
Cash and cash equivalents...............................  $1,224      $
Working capital.........................................     127
Total assets............................................   2,930
Long-term obligations...................................       7
Total shareholders' equity..............................     715
</TABLE>
 
- -------------------------
(1) Prior to 1997, WebTrends was an S Corporation and therefore did not pay
    federal or state corporate income taxes.
 
(2) See Note 1 of the Notes to the Financial Statements for an explanation of
    how the number of shares was determined in computing basic and diluted net
    income per share. Net income per share data is not presented for any period
    prior to 1997 as WebTrends was an S Corporation and the capital structure is
    not comparable to that existing in 1997.
 
(3) Gives effect to the sale of                shares of Common Stock by
    WebTrends in this Offering, after deducting estimated underwriting discounts
    and commissions and estimated offering expenses. See "Use of Proceeds."
                                        3
<PAGE>   7
 
                                  RISK FACTORS
 
     In addition to the other information contained in this Prospectus, you
should carefully read and consider the following risk factors before purchasing
our Common Stock. Investment in our Common Stock involves a high degree of risk.
This Prospectus contains "forward-looking" statements within the meaning of
Section 27A of the Securities Act. Discussions containing forward-looking
statements may be found in the material set forth under "Business" and
"Management's Discussion and Analysis of Financial Condition and Results of
Operations," as well as within this Prospectus generally. In addition, when used
in this Prospectus, the words "believes," "intends," "anticipates," "expects,"
and similar expressions are intended to identify forward-looking statements.
Forward-looking statements are subject to a number of risks and uncertainties.
Actual results could differ materially from those described in the
forward-looking statements as a result of the risk factors set forth in this
section and the information provided in this Prospectus generally. We do not
intend to update any forward-looking statements.
 
LIMITED OPERATING HISTORY; NO ASSURANCE OF CONTINUED PROFITABILITY
 
     WebTrends was formed in August 1993, and we introduced our first Internet
product in February 1996. Due to our limited operating history, any evaluation
of our business and our prospects must be in light of the risks and
uncertainties often encountered by companies in their early stages of
development. These risks and uncertainties are particularly significant for
companies in rapidly evolving markets, such as the market for Internet products
and services. These risks include our:
 
     - Ability to develop new products and product upgrades in a timely fashion
       to respond to changing market conditions and customer demands;
 
     - Ability to compete in highly competitive markets;
 
     - Need to expand distribution of our products;
 
     - Dependence on key personnel; and
 
     - Ability to manage rapidly expanding operations.
 
     We may not be able to successfully address any or all of these risks.
Failure to adequately do so could have a material adverse effect on our
business, results of operations, and financial condition. In addition, although
our revenue has increased in recent periods while we maintained profitability,
our revenue may not grow in future periods, may not grow at past rates, and we
may not maintain profitability on a quarterly or annual basis, or at all.
 
SEASONALITY AND POTENTIAL FLUCTUATIONS IN FUTURE OPERATING RESULTS
 
     During our short operating history, we have experienced seasonality in our
operating results. While revenue from sales has continued to grow, the second
and third quarters of the year have been typically characterized by lower levels
of revenue growth. This seasonal reduction in the rate of growth is due
primarily to a general reduction in the amount and frequency of new sales in the
European markets during the summer months. We expect this seasonality to
continue, and it may result in lower revenue during those quarters.
 
     In addition to seasonal fluctuations, we may experience significant
fluctuations in our operating results from other causes. In particular, as we
increasingly focus on sales of our product suites rather than stand-alone
products and on larger purchases by larger
 
                                        4
<PAGE>   8
 
customers, we expect the sales cycle associated with the purchase of our
products to lengthen. Furthermore, the amount of revenue associated with
particular licenses can vary significantly based upon the number of products
that are licensed and the number of devices involved in the installation.
Potential fluctuations may also result from any of the following:
 
     - Changing demand for our products and services;
 
     - The timing of sales of our products and services;
 
     - The timing of customer orders and product implementations;
 
     - Unexpected delays in introducing new products or enhancements;
 
     - Delays or postponement of purchases by customers who anticipate the
       release of a new product or enhancement;
 
     - Announcements or delivery of new products by competitors;
 
     - Increased expenses, whether related to sales and marketing, product
       development, or administration;
 
     - Changes in the rapidly evolving market for Internet management solutions;
 
     - The mix of international and domestic sales;
 
     - Costs related to possible acquisitions of technology and businesses; and
 
     - General or industry specific economic conditions.
 
     Based on the foregoing, we believe that our quarterly revenue and results
from operations are likely to vary significantly in the future and that quarter
to quarter comparisons of our operating results may not be meaningful. You
should therefore not rely on the results of one quarter as an indication of
future performance. Furthermore, in connection with our expansion, we plan to
increase our operating expenses to expand our sales and marketing operations,
develop new distribution channels, fund greater levels of research and
development, broaden professional services and support, and improve operational
and financial systems. Failure of our revenue to increase along with these
expenses could have a material adverse effect on our business, results of
operations, and financial condition.
 
DEVELOPING AND RAPIDLY CHANGING MARKET; RELEASE OF NEW PRODUCT VERSIONS
 
     The market for our products is in the early stages of development and is
rapidly evolving. Accordingly, it is difficult to predict the future growth
rate, if any, and size of this market. As is common in such new and rapidly
evolving industries, demand and market acceptance for recently introduced
products are subject to high levels of uncertainty and risk. Furthermore, new
products can quickly render obsolete products that were only recently in high
demand. In 1998, we launched new products for analysis and reporting of server
clusters, firewalls, and virtual private networks ("VPNs"), as well as new
versions of existing products. We have several new product launches planned for
1999 as well as upgrades to our existing products. The market for our existing
products may not be sustainable at its current level and the market for the
recently introduced and planned products may not expand or develop.
 
     Our markets are characterized by rapidly changing customer needs, evolving
industry standards, and rapid technological developments. Significant
competitive advantages accrue to companies that respond rapidly to such changes
with innovative product introductions
 
                                        5
<PAGE>   9
 
and enhancements. Internet technology, however, is complex, and new products and
product enhancements can require long development and testing periods. Releasing
products prematurely may result in quality problems that could damage our
reputation. Accordingly, our future success depends upon our ability to address
the rapidly changing needs of our customers by developing and introducing high
quality products, product enhancements, and services on a timely basis and by
keeping pace with technological developments and emerging industry standards.
Any failure to develop and release enhanced or new products, or delays or
quality problems in doing so, could have a material adverse effect on our
business, results of operations, and financial condition.
 
COMPETITION
 
     We compete in the markets for Web site traffic analysis solutions, alerting
and monitoring solutions, firewall and proxy server traffic analysis solutions,
and security analysis solutions. These markets are intensely competitive and
increasingly, subject to rapid changes, and significantly affected by new
product introductions and other activities of market participants. In addition,
these markets are highly fragmented, and our competitors vary depending upon the
market that our Internet management solutions address.
 
     In the market for Web site traffic analysis solutions, our primary
competitors are Andromedia, Inc., Accrue Software Inc., Internet Profiles
Corporation (I/Pro), Marketwave Corporation, and net.Genesis Corp. In the Web
site link analysis and quality control market, our primary competitors are
Tetranet Software Incorporated and Coast Software Inc. In the alerting and
monitoring market, our primary competitors are IPSwitch, Inc. and Geneva
Software, Inc. In the firewall and proxy analysis market, our primary
competitors are Telemate Software, Inc. and SecureIT, Inc., a division of
VeriSign, Inc. In the security analysis market, we expect to compete primarily
with ISS Group, Inc., Axent Technologies, Inc., and Network Associates, Inc.
Although the markets in which we compete are highly fragmented, we may face
additional competition from existing competitors if any of them were to broaden
the scope of their Internet management products either by developing or
acquiring additional products or distribution channels.
 
     We also compete with vendors of Internet servers, operating systems, and
networking hardware. In particular, Microsoft Corporation, Netscape
Communications Corp., Sun Microsystems, Inc., Oracle Corp., and others bundle
Internet management solutions with their Internet products. We expect this
bundling activity to increase in the future. The bundling of competing products
with standard features of operating systems, Internet servers or networking
hardware could render our products obsolete and unmarketable. Even if the
functionality, ease of use, and performance of the products included with
operating systems, Internet servers, or networking hardware is inferior to our
products, a significant number of customers may elect to accept these products
instead of purchasing additional software from us.
 
     We believe that additional competitors will continue to enter the market as
the size and visibility of the market opportunity increases. These new market
entrants may include traditional system and network management software
developers. For example, Computer Associates International, Inc. is currently
beta testing an extension to its Unicenter TNG product line that includes
functions for alerting and monitoring, Web site traffic analysis, and link
analysis.
 
                                        6
<PAGE>   10
 
     We also face competition and potential competition from Web management
service providers, such as consulting firms, Web design firms, Internet audit
firms, site management vendors, Internet Service Providers ("ISPs"), and
independent software vendors. These service providers may use our solutions, our
competitors' solutions, or custom-developed solutions to manage Web sites for
their customers who otherwise would have been sale opportunities for us. Certain
larger potential customers may rely on their IT departments to internally
develop Internet management solutions.
 
     Increased competition could result in pricing pressures, reduced margins,
or the failure of our products to achieve or maintain market acceptance, any of
which could have a material adverse effect on our business, results of
operations, and financial condition. Certain of our current and potential
competitors have longer operating histories, greater name recognition, access to
larger customer bases, and substantially greater financial, technical,
marketing, distribution, service, support, and other resources than we have. As
a result, they may be able to respond more quickly than we can to new or
changing opportunities, technologies, standards, or customer requirements. For
all of the foregoing reasons, we may not be able to compete successfully against
our current and future competitors. See "Business -- Competition."
 
NEED TO INCREASE BRAND AWARENESS
 
     Due in part to the emerging nature of the market for Internet management
solutions and the substantial resources available to many of our competitors,
there may be a time-limited opportunity to achieve and maintain a significant
market share. Developing and maintaining awareness of the "WebTrends" brand name
is critical to achieving widespread acceptance of our enterprise management and
reporting solutions. Furthermore, the importance of brand recognition will
increase as competition in the market for our products increases. Successfully
promoting and positioning the WebTrends brand will depend largely on the
effectiveness of our marketing efforts and our ability to develop reliable and
useful products at competitive prices. Therefore, we may need to increase our
financial commitment to creating and maintaining brand awareness among potential
customers. If we fail to successfully promote our brand name or if we incur
significant expenses promoting and maintaining our brand name, it could have a
material adverse effect on our business, results of operations, and financial
condition.
 
NEED TO EXPAND SALES AND DISTRIBUTION
 
     In order to maintain and increase our current and future market share and
revenue, we will need to expand our direct and indirect sales operations and
channels of distribution. We have a broad base of customers, most of which
license a limited number of our products. To maintain and increase our results
from operations, we must increase the number of products that each customer
licenses. This may require an increasingly sophisticated sales effort targeted
at Webmasters, other management personnel associated with a prospective
customer's Internet capabilities, and other functional managers throughout the
organization. In order to achieve increased sales, we plan to hire additional
telemarketing and direct field sales personnel. Any new hires will require
training and take time to achieve full productivity. We may not be able to hire
enough qualified individuals when needed, or at all, and we may not be able to
increase distribution through any other methods. Failure to do so could have a
material adverse effect on our business, results of operations, and financial
condition.
 
                                        7
<PAGE>   11
 
     Our future success also depends upon our ability to expand our
relationships with domestic and international channel partners, distributors,
value-added resellers ("VARs"), systems integrators, on-line and other
resellers, ISPs, original equipment manufacturers, and other partners to build
our indirect sales channel. We must also continue to expand and maintain
strategic relationships with key hardware and software vendors, distribution
partners, and customers. We may not be successful in these efforts, and failure
to maintain our existing relationships or develop additional relationships could
result in general declines in our growth, which could have a material adverse
effect on our business, results of operations, and financial condition.
 
RISK FROM INDIRECT DISTRIBUTION CHANNELS
 
     We are making an effort to increase distribution of our products through
various indirect channels of distribution, including channel partners, VARs,
distributors, resellers, original equipment manufacturers, ISPs, and others. We
cannot predict the extent to which any of these channel partners will be
successful in marketing or distributing our Internet management solutions. Many
of these channel partners also market and sell competitive products. We may not
be able to effectively manage potential conflicts among the various channel
partners or prevent them from devoting greater resources to supporting the
products of other companies. The loss of one or more of these channel partners,
because of either their preference for competing products or products they may
develop internally, could have a material adverse effect on our business,
results of operations, and financial condition. In addition, Network Trade
Corporation, a third-party export management company, has the primary
responsibility for identifying international distributors, resellers, and VARs
for our products. Accordingly, any disruption in our relationship with Network
Trade, which may be terminated by either party with 30 days' notice, could
materially slow our international sales growth, which could have a material
adverse effect on our business, results of operations, and financial condition.
 
     Reliance on indirect channels of distribution may subject us to greater
credit risk as the revenue from sales of our products to distributors and
certain other channel partners flows first through the distributors, and then to
us. In particular, Network Trade, while not technically a distributor, collects
payments from our international resellers and then remits those payments to us,
presenting a similarly increased credit risk. Revenues received from Network
Trade accounted for 16.4% of our total revenue in the nine months ended
September 30, 1998. Failure of our channel providers to timely remit to us the
proceeds from sales of our products, or any failure to accurately forecast the
demand for our products, could have a material adverse effect on our business,
results of operations, and financial condition.
 
RELIANCE ON KEY PERSONNEL AND NEED FOR ADDITIONAL PERSONNEL
 
     Our success depends largely upon the continued services of our executive
officers and other key management and development personnel. In particular, we
rely on our co-founders, Elijahu Shapira, Chief Executive Officer and Chairman
of the Board, and W. Glen Boyd, President, Chief Technical Officer, and
director. Messrs. Shapira and Boyd do not have employment agreements and,
therefore, could terminate their employment with us at any time without penalty.
We do not maintain key person life insurance policies on any of our employees.
In addition, because of the complexity of our products and technologies, we are
substantially dependent upon the continued service of our existing engineering
personnel. The loss of the services of one or more of our executive officers,
 
                                        8
<PAGE>   12
 
engineering personnel, or other key employees could have a material adverse
effect on our business, results of operations, and financial condition.
 
     Our future success also depends on our ability to attract and retain highly
qualified personnel. We intend to hire a number of additional sales, support,
marketing, and research and development personnel. The competition for qualified
personnel in the computer software and Internet markets is intense, and we may
be unable to attract, assimilate, or retain additional highly qualified
personnel in the future. Additionally, we attempt to hire engineers with high
levels of experience in designing and developing software and Internet-related
products in time-pressured environments. There is a limited number of qualified
engineers in our geographic location, resulting in intense competition for the
services of such engineers. We may not be successful in attracting or retaining
qualified personnel, which could have a material adverse effect on our business,
results of operations, and financial condition.
 
MANAGEMENT OF GROWTH AND NEW MANAGEMENT TEAM
 
     Since our inception, we have experienced significant expansion in our
operations. We intend to pursue further expansion throughout the foreseeable
future to take advantage of existing and potential market opportunities. This
rapid growth places significant challenges on our management, administrative,
and operational resources. To properly manage this growth, we must, among other
things, implement and improve additional and existing administrative and
operational systems, procedures, and controls on a timely basis. If we fail to
implement and improve these systems, it could have a material adverse effect on
our business, results of operations, and financial condition.
 
     We have rapidly and significantly expanded our operations and anticipate
further significant expansion to accommodate expected growth in our customer
base and market opportunities. This expansion will continue to place a
significant strain on our management, operational, and financial resources. In
1998, we added a number of key managerial, technical, and operations personnel,
including a Chief Financial Officer, a Vice President of Sales, a Vice President
of Marketing, and a Vice President of Research and Development. We expect to add
other key personnel in the future. Additionally, we are significantly increasing
our employee base. To manage the expected growth of our operations and
personnel, we will be required to significantly improve or replace existing
management, operational, and financial systems. We will also need to expand our
finance, administrative, and operations staff. We may not be able to complete
the necessary improvements to our systems, procedures, and controls necessary to
support our future operations in a timely manner. Management may not be able to
hire, train, retain, motivate, and manage required personnel and may not be able
to successfully identify, manage, and exploit existing and potential market
opportunities. Any failure to properly manage our growth could have a material
adverse effect on our business, results of operations, and financial condition.
 
RISK FROM INTERNATIONAL DISTRIBUTION
 
     Approximately 20.4% and 27.6% of our total revenue for the year ended
December 31, 1997 and the nine months ended September 30, 1998, respectively,
were attributable to sales made outside the United States. We believe that our
future growth will require continued expansion of our operations in
international markets. To expand internationally, we must continue to develop
our international distribution channels and increase our investment in marketing
and product awareness. If we are unable to do so in a timely and
 
                                        9
<PAGE>   13
 
effective manner, our growth, if any, in international sales will be limited,
and could have a material adverse effect on our business, results of operations,
and financial condition. To date, our revenue from international operations has
primarily been denominated in United States dollars, although some sales have
been denominated in foreign currencies. An increase in the value of the United
States dollar relative to foreign currencies would make our products more
expensive and, therefore, potentially less competitive in those markets.
Moreover, even if international operations are successfully expanded, we may not
be able to maintain or increase international market demand for our products.
 
     Our international operations are subject to the risks inherent in
international business activities, including, in particular:
 
     - Management of an organization spread over various countries;
 
     - Longer accounts receivable payment cycles and other collection
       difficulties in certain countries;
 
     - Compliance with a variety of foreign laws and regulations;
 
     - Unexpected changes in regulatory requirements;
 
     - Overlap of different tax structures;
 
     - Foreign currency exchange rate fluctuations;
 
     - Import and export licensing requirements;
 
     - Trade restrictions, changes in tariffs, and freight rates; and
 
     - Regional economic conditions.
 
     Such factors could have a material adverse effect on our future
international sales and, consequently, our business, results of operations, and
financial condition. See "Management's Discussion and Analysis of Financial
Condition and Results of Operations" and "Business -- Sales, Marketing, and
Distribution."
 
RISKS RELATED TO THE EUROPEAN MONETARY CONVERSION
 
     We are aware of the issues associated with the forthcoming changes in
Europe aimed at forming a European economic and monetary union ("EMU"). One of
the changes resulting from this union will require EMU member states to
irrevocably fix their respective currencies to a new currency, the Euro, on
January 1, 1999, at which date the Euro will become a functional legal currency
of these countries. During the next three years, business in the EMU member
states will be conducted in both the existing national currency, such as the
French franc or the Deutsche mark, and the Euro. As a result, companies
operating or conducting business in EMU member states will need to ensure that
their financial and other software systems are capable of processing
transactions and properly handling these currencies, including the Euro.
 
     We are still assessing the impact that the conversion to the Euro will have
on our internal systems, the sale of our products, and the European and global
economies. We will take appropriate corrective actions based on the results of
such assessment. We have not yet determined the cost related to addressing this
issue. This issue and its related costs could have a material adverse effect on
our business, results of operations, and financial condition.
 
                                       10
<PAGE>   14
 
DEPENDENCE ON INTELLECTUAL PROPERTY RIGHTS; RISK OF INFRINGEMENT
 
     We regard substantial elements of our Internet management solutions as
proprietary and attempt to protect them by relying on patent, trademark, service
mark, trade dress, copyright, and trade secret laws and restrictions, as well as
confidentiality procedures and contractual provisions. We currently have no
issued patents. We have two patent applications pending. These or any new patent
applications may not result in issued patents and may not provide us with any
competitive advantages, or may be challenged by third parties. Legal standards
relating to the validity, enforceability, and scope of protection of certain
intellectual property rights in Internet-related industries are uncertain and
still evolving, and the future viability or value of any of our intellectual
property rights is uncertain. Effective trademark, copyright, and trade secret
protection may not be available in every country in which our products are
distributed or made available through the Internet. Any steps we take to protect
our intellectual property rights may be inadequate, and enforcing such rights
may require the use of substantial amounts of our resources. Despite taking
steps to protect such rights, third parties could infringe or misappropriate our
proprietary rights. Any such infringement or misappropriation could have a
material adverse effect on our business, results of operations, and financial
condition.
 
     In addition to the technology we have developed internally, we also use
code libraries developed and maintained by third parties and have acquired or
licensed certain technologies from other companies. Our internally developed
technology, the code libraries, or the technology we acquired or licensed may
infringe on a third party's intellectual property rights and such third parties
may bring claims against us alleging infringement of their intellectual property
rights. Any such infringement or claim of infringement could have a material
adverse affect on our business, result of operations, and financial condition.
 
     In recent years, there has been significant litigation in the United States
involving patents and other intellectual property rights. We are not currently
involved in any intellectual property litigation. We may, however, be a party to
litigation in the future to protect our intellectual property or as a result of
an alleged infringement of others' intellectual property. Such claims and any
resulting litigation could subject us to significant liability for damages and
invalidation of our proprietary rights. Such litigation, regardless of its
success, would likely be time-consuming and expensive to defend and would divert
management time and attention. Any potential intellectual property litigation
could also force us to do one or more of the following:
 
     - Cease selling, incorporating, or using products or services that
       incorporate the challenged intellectual property;
 
     - Obtain from the holder of the infringed intellectual property right a
       license to sell or use the relevant technology, which license may not be
       available on reasonable terms, or at all; and
 
     - Redesign those products or services that incorporate such technology.
 
     Any of these results could have a material adverse effect on our business,
results of operations, and financial condition. Furthermore, our competitors may
independently develop similar technology that substantially limits the value of
the intellectual property we have developed. See "Business -- Proprietary
Rights."
 
GOVERNMENT REGULATIONS AND LEGAL UNCERTAINTIES
 
     As Internet commerce continues to evolve, increasing regulation by federal,
state, or foreign agencies becomes more likely. Such regulation is likely in the
areas of user privacy,
                                       11
<PAGE>   15
 
pricing, content, and quality of products and services. Taxation of Internet
use, or other charges imposed by government agencies or by private organizations
for accessing the Internet, may also be imposed. Laws and regulations applying
to the solicitation, collection, or processing of personal or consumer
information could affect our activities. Furthermore, any regulation imposing
fees for Internet use could result in a decline in the use of the Internet and
the viability of Internet commerce, which could have a material adverse effect
on our business, results of operations, and financial condition.
 
PRODUCT LIABILITY; RISK OF PRODUCT DEFECTS
 
     Our products are used to monitor the activity levels of our customers'
Internet sites, to provide real-time monitoring of firewalls, and to provide
real-time monitoring, alerting, and recovery of Internet servers. These and
other functions that our products provide are often critical to our customers,
especially in light of the considerable resources many organizations spend on
the development and maintenance of their Web sites. Additionally, our security
products often contribute to vital protection of a company's internal systems
and information. As a result, the licensing and support of our products may
expose us to the risk of product liability and related claims. Our end-user
licenses contain provisions that limit our exposure to such claims, but these
provisions may not be enforceable in certain jurisdictions. Additionally, we
maintain limited products liability insurance. To the extent our contractual
limitations are unenforceable or such claims are not covered by insurance, a
successful products liability claim could have a material adverse effect on our
business, results of operations, and financial condition.
 
     Our products and product enhancements are very complex and may from time to
time contain errors or result in failures that we did not detect or anticipate
when introducing such products or enhancements to the market. The computer
hardware environment is characterized by a wide variety of non-standard
configurations that make pre-release testing for programming or compatibility
errors very difficult and time consuming. Despite our testing, errors may still
be discovered in some new products or enhancements after the products or
enhancements are delivered to customers. The occurrence of these errors could
result in adverse publicity, loss of or delay in market acceptance, or claims by
customers against us, any of which could have a material adverse effect on our
business, results of operations, and financial condition. See
"Business -- Products and Services."
 
YEAR 2000 COMPLIANCE ISSUES
 
     The "Year 2000 Issue" generally refers to the problems that some date
sensitive software may have in determining the correct century beginning in the
year 2000. For example, many systems will not recognize a difference between the
years 1900 and 2000 because they use only the last two digits of the year (00)
in their programming. Failure of such software or systems to recognize the
correct century could result in system failures or miscalculations causing
disruptions of operations and an inability to engage in similar ordinary
business activities.
 
     We believe our internal software and hardware systems as well as our
currently marketed Internet products will function properly with respect to
dates in the year 2000 and thereafter. Nonetheless, we have not tested our
products in every possible computer environment, and therefore such products may
not be fully Year 2000 compliant. Certain older versions of our products are not
Year 2000 compliant; however, corrections for such non-compliance are available.
We have not tested for Year 2000 compliance certain products that we no longer
market that run on Novell systems, some of which remain in
 
                                       12
<PAGE>   16
 
use. These older products may not be Year 2000 compliant. Failure of our
products to be Year 2000 compliant could result in significant decreases in
market acceptance of our products and legal liability for defective software,
either of which would have a material adverse effect on our business, results of
operations, and financial condition.
 
     If our suppliers, vendors, major distributors, and partners fail to correct
their Year 2000 problems, such failure could result in an interruption in, or a
failure of, certain of our normal business activities or operations. Such
failures could have a material adverse effect on our business, results of
operations, and financial condition. Due to the general uncertainty inherent in
the Year 2000 problem resulting from the uncertainty of the Year 2000 readiness
of third-party suppliers and vendors, we are unable to determine at this time
whether the consequences of the Year 2000 failures will have a material effect
on our business, results of operations, and financial condition. See
"Management's Discussion and Analysis of Financial Condition and Results of
Operations -- Year 2000."
 
DEPENDENCE ON CONTINUED USE AND EXPANSION OF THE INTERNET
 
     Continued expansion in the sales of our Internet management solutions will
depend upon the adoption of the Internet as a widely used medium for commerce
and communication. The Internet may not prove to be a viable commercial
marketplace because of inadequate development of the necessary infrastructure,
such as a reliable network backbone, or timely development of complementary
products, such as high speed modems. The Internet has experienced, and is
expected to continue to experience, significant growth in the number of users
and amount of traffic. The Internet infrastructure may not be able to support
the demands placed on it by this continued growth. Furthermore, the Internet has
experienced a variety of outages and other delays as a result of damage to
portions of its infrastructure, and such outages and delays could adversely
affect the Web sites of organizations using our solutions. Additionally, the
Internet could lose its viability due to delays in the development or adoption
of new standards and protocols to handle increased levels of Internet activity
or due to increased governmental regulation. Moreover, critical issues
concerning the commercial use of the Internet (including security, reliability,
cost, ease of use, accessibility, and quality of service) remain unresolved and
may negatively affect the growth of Internet use and the attractiveness of
commerce and communication on the Internet. If critical issues concerning the
commercial use of the Internet are not favorably resolved, if the necessary
infrastructure and complementary products are not developed, or if the Internet
does not become a viable commercial marketplace, the demand for our Internet
management solutions could be significantly reduced and could have a material
adverse effect on our business, results of operations, and financial condition.
 
     Even if the infrastructure, standards, or protocols of the Internet, or
complementary services, products, or facilities are developed, we may be
required to make significant expenditures to adapt our products to the changing
or emerging technologies. For example, if the format of Internet log files were
to change, our solutions for traffic analysis may not function as designed, and
we may incur significant expenses in developing new products that would be
compatible with the new format. We may not be successful in either developing
such software or timely introducing it to the market. Any such changes in
technology could have a material adverse effect on our business, results of
operations, and financial condition.
 
                                       13
<PAGE>   17
 
BROAD DISCRETION IN USE OF PROCEEDS
 
     The net proceeds from the sale of the Common Stock we are offering for sale
will be added to our general working capital upon completion of this Offering.
We cannot specify with certainty how we will use the net proceeds. Accordingly,
our management will have considerable discretion in the application of the net
proceeds. The net proceeds may be placed in investments that do not produce
income or that lose value. See "Use of Proceeds."
 
CONCENTRATION OF OWNERSHIP
 
     Our officers and directors will beneficially own at least   % and possibly
as much as   % of the outstanding Common Stock after this Offering, depending on
whether and to what extent the Underwriters exercise their over-allotment
option. As a result, they will be able to exercise control over all matters
requiring shareholder approval. Our Articles of Incorporation and Bylaws do not
provide for cumulative voting; therefore, these controlling shareholders will
have the ability to elect all of our directors. The controlling shareholders
will also have the ability to approve or disapprove significant corporate
transactions without further vote by the investors who purchase Common Stock
pursuant to this Offering. This ability to exercise control over all matters
requiring shareholder approval could prevent or significantly delay another
company or person from acquiring or merging with us. See "Management" and
"Principal and Selling Shareholders."
 
ANTI-TAKEOVER PROVISIONS; POSSIBLE ISSUANCE OF PREFERRED STOCK
 
     Certain provisions of our Articles of Incorporation and Bylaws may have the
effect of delaying, preventing, or making a merger or acquisition less desirable
to a potential acquirer, even where shareholders may consider the acquisition or
merger favorable. Such provisions include:
 
     - The ability of the Board of Directors, without further shareholder
       approval, to issue up to 15 million shares of Preferred Stock in one or
       more series and to determine the rights (including voting rights) and
       terms associated with such Preferred Stock;
 
     - Providing for a classified Board of Directors with three-year terms in
       certain circumstances;
 
     - Prohibiting cumulative voting for the election of directors;
 
     - Requiring approval by a super-majority of the shareholders to effect
       certain amendments to the Articles of Incorporation or Bylaws; and
 
     - Requiring certain procedures to be followed before matters can be
       proposed for consideration at shareholder meetings.
 
     The issuance of preferred stock may have the effect of delaying, deferring,
or preventing a change in control without further action by the shareholders.
Any such issuance may materially adversely affect the market price of the Common
Stock and the voting rights of the holders of Common Stock. The issuance of
preferred stock may also result in the loss of the voting control of holders of
Common Stock to the holders of the preferred stock. See "Description of Capital
Stock -- Preferred Stock."
 
     Provisions of the Oregon Business Corporation Act and the Control Share Act
also may delay, prevent, or discourage someone from acquiring or merging with
the Company. See "Description of Capital Stock -- Oregon Control Share and
Business Combination Statutes."
 
                                       14
<PAGE>   18
 
SHARES OF COMMON STOCK ELIGIBLE FOR FUTURE SALE
 
     If we sell a substantial number of shares of Common Stock in the public
market following this Offering, or if the public perceives that we might do so,
the market price of the Common Stock could be materially adversely affected.
Sales of shares of Common Stock held by our affiliates could have similar
adverse effects on the market price of the Common Stock. The issuance of shares
of Common Stock in the future could also materially adversely affect our ability
to raise equity capital. See "Shares Eligible for Future Sale."
 
NO PUBLIC MARKET FOR COMMON STOCK; DETERMINATION OF THE OFFERING PRICE; POSSIBLE
VOLATILITY OF STOCK PRICE
 
     A public market for trading our Common Stock has not existed prior to this
Offering. We applied to list the Common Stock on the Nasdaq National Market for
purposes of establishing a public market for trading. We do not know the extent
to which investor interest will lead to the development of a trading market or
how liquid that market might be. The initial public offering price for the
Common Stock will be determined through negotiations among the Selling
Shareholders, the Underwriters, and us. If you purchase shares of Common Stock,
you may not be able to resell those shares at or above the initial public
offering price. See "Underwriting."
 
     The market price of the Common Stock could be subject to significant
fluctuations in response to any of the following factors:
 
     - Variations in actual and anticipated operating results (see
       "-- Seasonality; Potential Fluctuations in Operating Results");
 
     - Changes in earnings estimates by analysts;
 
     - Failure to meet analysts' performance expectations;
 
     - Lack of liquidity;
 
     - General market and economic conditions; and
 
     - Other events or factors outside our control.
 
     The stock markets have, in general, and with respect to Internet companies
in particular, recently experienced stock price and volume volatility that has
affected the market prices of companies. The stock markets may continue to
experience volatility that may adversely affect the market price of the Common
Stock.
 
     The stock prices for many companies in the technology and emerging growth
sector have experienced wide fluctuations that have often been unrelated to the
operating performance of such companies. Fluctuations such as these may affect
the market price of the Common Stock. Additionally, securities class action
claims have been brought against issuing companies in the past where such
periods of volatility in the market price of a company's securities have taken
place. Such litigation could result in substantial costs and a diversion of
management's attention and resources, and any adverse determination in such
litigation could also subject us to significant liabilities, any or all of which
could have a material adverse effect on our business, results of operations, and
financial condition.
 
DILUTION
 
     If you purchase Common Stock in this Offering, you will incur immediate and
substantial dilution in net tangible book value per share. Further dilution will
result if options to purchase shares of Common Stock are exercised by option
holders in the future. See "Dilution."
 
                                       15
<PAGE>   19
 
                                USE OF PROCEEDS
 
     At an assumed initial public offering price of $     per share, the net
proceeds from the sale of shares of Common Stock to be sold by WebTrends are
expected to be approximately $          , after deduction of underwriting
discounts and commissions and estimated offering expenses payable by the
Company. The Company will not receive any proceeds from the sale of Common Stock
by the Selling Shareholders.
 
     Among the purposes of this Offering are the following: (i) to obtain
additional equity capital; (ii) to create a public market for the Company's
Common Stock; (iii) to facilitate the Company's ability to access the public
equity markets in the future; (iv) to provide liquidity to certain of the
existing shareholders; and (v) to provide increased visibility and credibility
to the Company, facilitating expansion in a marketplace in which many of its
competitors and customers are public companies.
 
     The Board of Directors and management of WebTrends have significant
flexibility in applying the net proceeds of this Offering. The amounts and
timing of the Company's actual expenditures will depend upon numerous factors,
including the status of the Company's product development efforts, competition,
and marketing and sales activities. The Company anticipates using the net
proceeds of this Offering for working capital and general corporate purposes.
Although WebTrends currently has no agreements or commitments to do so, it may
also use a portion of the net proceeds to license or acquire new products or
technologies or to acquire or invest in businesses complementary to those of the
Company. Pending the use of the net proceeds, WebTrends intends to invest them
in government securities and short-term, investment-grade, interest-bearing
securities. See "Risk Factors -- Broad Discretion in Use of Proceeds."
 
                                DIVIDEND POLICY
 
     WebTrends intends to retain its present and future earnings, if any, to
finance the growth and development of its business. The Company does not intend
to pay cash dividends in the foreseeable future, and the amounts and payment of
future dividends, if any, will be determined by the Board of Directors.
 
                                       16
<PAGE>   20
 
                                 CAPITALIZATION
 
     The following table sets forth the capitalization of WebTrends as of
September 30, 1998, (i) on a historical basis and (ii) on an adjusted basis,
giving effect to the sale of                shares of Common Stock being sold by
the Company in this Offering at an assumed initial public offering price of
$          per share, and after deducting estimated underwriters discounts and
commissions and estimated offering expenses payable by the Company. The
information set forth below should be read in conjunction with "Management's
Discussion and Analysis of Financial Condition and Results of Operations" and
the Company's Financial Statements and related Notes thereto and other financial
information included elsewhere in this Prospectus.
 
<TABLE>
<CAPTION>
                                                               SEPTEMBER 30, 1998
                                                             -----------------------
                                                             ACTUAL     AS ADJUSTED
                                                             -------    ------------
                                                             (DOLLARS IN THOUSANDS)
<S>                                                          <C>        <C>
Long-term obligations......................................   $  7         $   7
Shareholders' equity:
  Preferred Stock, no par value per share; 15 million
     shares authorized, no shares issued and outstanding,
     actual and adjusted...................................     --            --
  Class A Common Stock, no par value per share; 30 million
     shares authorized, 16,421,055 shares issued and
     outstanding, actual; 60 million shares authorized,
                    shares issued and outstanding, as
     adjusted(1)(2)........................................    260
  Class B Common Stock, no par value per share; 30 million
     shares authorized, no shares issued and outstanding,
     actual; no shares authorized, no shares issued and
     outstanding, as adjusted(2)...........................    306            --
Deferred compensation......................................   (294)         (294)
Retained earnings..........................................    443           443
                                                              ----         -----
  Total shareholders' equity...............................    715
                                                              ----         -----
          Total capitalization.............................   $722         $
                                                              ====         =====
</TABLE>
 
- -------------------------
(1) Based on shares outstanding on September 30, 1998. Excludes 6,700,000 shares
    reserved for issuance under the Company's stock option and stock purchase
    plans, of which 3,069,049 were subject to outstanding stock options at
    December 15, 1998 at a weighted average exercise price of $1.20 per share.
    See "Management -- Employee Benefit Plans."
 
(2) Upon the closing of this Offering, the Class A Common Stock will be
    redesignated Common Stock, no par value per share, and will be the only
    authorized class of Common Stock. Each share of Class B Common Stock will
    automatically be converted into one share of such Common Stock, and the
    recorded value of the Class B Common Stock will be transferred to Common
    Stock.
 
                                       17
<PAGE>   21
 
                                    DILUTION
 
     As of September 30, 1998, WebTrends' net tangible book value was
approximately $715,000 or $0.04 per share of Common Stock. Net tangible book
value per share represents the amount of the Company's tangible assets less the
amount of its liabilities, divided by the number of shares of Common Stock
outstanding.
 
     Giving effect to the issuance of                shares of Common Stock
offered by the Company at an assumed initial public offering price of $     per
share, after the deduction of estimated underwriting discounts and offering
expenses payable by the Company, WebTrends' adjusted net tangible book value as
of September 30, 1998 would have been approximately $     per share. This
represents an immediate increase in net tangible book value of $     per share
to existing shareholders and an immediate dilution of $     per share to
purchasers of shares of Common Stock in this Offering. The following table
illustrates the per share dilution:
 
<TABLE>
<S>                                                           <C>
Assumed initial public offering price per share.............  $
  Net tangible book value per share before this Offering....        0.04
  Increase per share attributable to new investors..........
Adjusted net tangible book value per share after this
  Offering..................................................
Dilution per share to new investors in this Offering........
</TABLE>
 
     The following table sets forth a comparison as of September 30, 1998, after
giving effect to this Offering (assuming an initial public offering price of
$     per share), between the existing shareholders and the purchasers of shares
of Common Stock in this Offering:
 
<TABLE>
<CAPTION>
                          SHARES PURCHASED(1)(2)     TOTAL CONSIDERATION
                          -----------------------    -------------------    AVERAGE PRICE
                            NUMBER       PERCENT      AMOUNT     PERCENT      PER SHARE
                          -----------    --------    --------    -------    -------------
<S>                       <C>            <C>         <C>         <C>        <C>
Existing shareholders...  16,421,055           %     $260,000          %        $0.02
New investors...........
                          ----------      -----      --------     -----
          Total.........                  100.0%     $            100.0%
                          ==========      =====      ========     =====
</TABLE>
 
- -------------------------
(1) Excludes 3,069,049 shares issuable upon exercise of stock options
    outstanding as of December 15, 1998, with a weighted average exercise price
    of $1.20 per share. See "Management -- Employee Benefit Plans" and
    "Description of Capital Stock -- Stock Options."
 
(2) The above table is based on ownership as of September 30, 1998. Sales by the
    Selling Shareholders in this Offering will reduce the number of shares held
    by existing shareholders to                shares, or   % (  % if the
    Underwriters' over-allotment option is exercised in full) of the total
    number of shares outstanding after this Offering, and will increase the
    number of shares held by new investors to                shares, or   % (  %
    if the Underwriters' over-allotment option is exercised in full) of the
    total number of shares of Common Stock outstanding after this Offering. See
    "Principal and Selling Shareholders."
 
                                       18
<PAGE>   22
 
                            SELECTED FINANCIAL DATA
 
     The following selected financial data of the Company is qualified by
reference to, and should be read in conjunction with, the Financial Statements
and Notes thereto, "Management's Discussion and Analysis of Financial Condition
and Results of Operations," and other financial information appearing elsewhere
in this Prospectus. The statement of operations data set forth below for each of
the three years in the period ended December 31, 1997, and the balance sheet
data as of December 31, 1996 and 1997, are derived from, and qualified by
reference to, the audited financial statements of the Company appearing
elsewhere in this Prospectus. The statement of operations data set forth below
from inception through December 31, 1993, for the year ended December 31, 1994
and for the nine month periods ended September 30, 1997 and 1998, and the
balance sheet data as of December 31, 1993, 1994, and 1995 and September 30,
1998, are derived from, and qualified by reference to, unaudited financial
statements of the Company. The unaudited financial statements have been prepared
on the same basis as the audited financial statements and, in the opinion of
management, include all adjustments, consisting only of normal recurring
adjustments, necessary for a fair presentation of the information set forth
therein. Historical results are not necessarily indicative of the results that
may be expected in the future. See "Management's Discussion and Analysis of
Financial Condition and Results of Operations."
 
<TABLE>
<CAPTION>
                                                              AUGUST 31,
                                                                 1993                                         NINE MONTHS
                                                             (INCEPTION)                                         ENDED
                                                               THROUGH         YEAR ENDED DECEMBER 31,       SEPTEMBER 30,
                                                             DECEMBER 31,   -----------------------------   ---------------
                                                                 1993       1994   1995    1996     1997     1997     1998
                                                             ------------   ----   ----   ------   ------   ------   ------
                                                                         (IN THOUSANDS, EXCEPT PER SHARE DATA)
<S>                                                          <C>            <C>    <C>    <C>      <C>      <C>      <C>
STATEMENTS OF OPERATIONS DATA
Revenue:
  Software licenses........................................      $ --       $276   $617   $1,858   $3,837   $2,629   $5,025
  Support services.........................................        --         --     20        7      218      130      514
                                                                 ----       ----   ----   ------   ------   ------   ------
         Total revenue.....................................        --        276    637    1,865    4,055    2,759    5,539
Cost of revenue............................................        --          7     39      205      292      212      445
                                                                 ----       ----   ----   ------   ------   ------   ------
  Gross margin.............................................        --        269    598    1,660    3,763    2,547    5,094
                                                                 ----       ----   ----   ------   ------   ------   ------
Operating expenses:
  Research and development.................................        --         34     91      403    1,059      619    1,607
  Sales and marketing......................................        --         12    152      552    1,528    1,059    2,397
  General and administrative...............................        10        126    187      307      749      502      977
                                                                 ----       ----   ----   ------   ------   ------   ------
         Total operating expenses..........................        10        172    430    1,262    3,336    2,180    4,981
                                                                 ----       ----   ----   ------   ------   ------   ------
Income (loss) from operations..............................       (10)        97    168      398      427      367      113
Other income, net..........................................        --          1      1        7       10        7       22
                                                                 ----       ----   ----   ------   ------   ------   ------
Income (loss) before income taxes..........................       (10)        98    169      405      437      374      135
Income taxes(1)............................................        --                                 150      127       16
                                                                 ----       ----   ----   ------   ------   ------   ------
Net income (loss)(1).......................................      $(10)      $ 98   $169   $  405   $  287   $  247   $  119
                                                                 ====       ====   ====   ======   ======   ======   ======
Basic and diluted net income per share(2)..................                                        $  .02   $  .02   $  .01
                                                                                                   ======   ======   ======
Shares used in basic net income per share calculation(2)...                                        16,252   16,195   16,421
Shares used in diluted net income per share
  calculation(2)...........................................                                        16,252   16,195   16,670
</TABLE>
 
<TABLE>
<CAPTION>
                                                                         DECEMBER 31,
                                                              ----------------------------------   SEPTEMBER 30,
                                                              1993   1994   1995   1996    1997        1998
                                                              ----   ----   ----   ----   ------   -------------
                                                                                (IN THOUSANDS)
<S>                                                           <C>    <C>    <C>    <C>    <C>      <C>
BALANCE SHEET DATA
Cash and cash equivalents...................................  $ --   $108   $179   $321   $  807      $1,224
Working capital (deficit)...................................    --    158    319   (103)     260         127
Total assets................................................    --    198    365    910    1,886       2,930
Long-term obligations.......................................    10     70     72     --        7           7
Total shareholders' equity (deficit)........................   (10)    98    267     47      584         715
</TABLE>
 
- -------------------------
(1) Prior to 1997, the Company was an S Corporation and therefore did not pay
    federal or state corporate income taxes.
 
(2) See Note 1 of Notes to Financial Statements for the determination of shares
    used in computing basic and diluted net income per share. Net income per
    share data is not presented for any period prior to 1997 as the Company was
    an S Corporation, and the capital structure is not comparable to that
    existing in 1997.
 
                                       19
<PAGE>   23
 
                      MANAGEMENT'S DISCUSSION AND ANALYSIS
                OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
 
     The following discussion and analysis should be read in conjunction with
"Selected Financial Data" and the Company's Financial Statements and related
Notes thereto included elsewhere in this Prospectus. The following "Management's
Discussion and Analysis of Financial Condition and Results of Operations"
contains forward-looking statements that involve risks and uncertainties, such
as the Company's plans, objectives, expectations, and intentions. The Company's
actual results could differ materially from those anticipated in these
forward-looking statements as a result of certain factors, including, but not
limited to, those discussed below and those set forth under "Risk Factors" and
elsewhere in this Prospectus.
 
OVERVIEW
 
     WebTrends Corporation provides comprehensive, integrated, scaleable,
modular, and easy-to-use solutions that enable organizations to cost-effectively
manage and report on their Internet-based systems. WebTrends was incorporated as
an S Corporation on August 31, 1993 and reorganized into a C Corporation
effective January 1, 1997.
 
     Since the year ended December 31, 1996, the Company has generated most of
its revenue from licensing its traffic analysis and management suite products
and related support services. The Company's initial traffic analysis product,
the WebTrends Log Analyzer, was introduced in February 1996 and is currently
offered in version 4.5. In September and November 1997, respectively, the
Company introduced its Enterprise and Professional Suite products. The
Professional Suite integrates Web site traffic analysis with proxy server
traffic analysis, link analysis, quality control, content management, as well as
monitoring, alerting, and recovery. The Enterprise Suite enables users to manage
more complex server configurations and to integrate Web site traffic analysis
data with existing databases, permitting advanced, custom analyses. Both
products are currently in version 3.0. In May 1998, the Company introduced the
WebTrends Suite for Lotus Domino, which is the first software package on the
market to offer full management, reporting, and analysis for Lotus Domino Web
Servers. In June 1998, the Company introduced WebTrends for Firewalls and VPNs,
which is a real-time solution to manage, report, and monitor firewall activity.
Prior to 1996, the Company generated substantially all of its revenue from the
license of its AuditTrack product and related products developed as solutions
for managing Novell networks. The Company continues to sell AuditTrack, and
revenue from this product represented approximately 15.4% of total revenue
during the nine months ended September 30, 1998. The Company expects that
revenue from its AuditTrack product will decrease both in absolute dollars and
as a percentage of revenue as sales of its Internet products continue to
increase.
 
     Software license revenue consists of fees for licenses of the Company's
software products. The Company recognizes its license revenue upon delivery of
software, assuming no significant Company obligations or customer acceptance
rights exist. The Company sells a portion of its products domestically and
internationally through resellers. The Company recognizes revenue from sales to
domestic resellers primarily at the time of shipment, net of estimated returns
and allowances. Revenue from sales to international resellers is recognized upon
sales from the reseller to a third party or end user.
 
     Support services revenue consists of annual subscriptions for upgrades,
customer support services, and professional services. Subscriptions provide
subscribers the right to obtain upgrades, when and if available, and are paid
for in advance. Subscription revenue
 
                                       20
<PAGE>   24
 
is recognized ratably over the term of the subscription. Professional services
revenue is recognized once the services or deliverables are performed.
 
     The Company generates revenue through direct sales to end users and through
its indirect distribution channels. Direct sales are generated by the Company's
telesales organization, direct field sales force, and through on-line sales. The
indirect distribution channel includes distributors, resellers, and VARs. The
Company also conducts joint marketing and distribution programs with certain
strategic partners. The Company derives its international revenue primarily
through its indirect distribution channel.
 
     Approximately 20.4%, 19.4%, and 27.6% of the Company's total revenue for
the year ended December 31, 1997 and the nine months ended September 30, 1997
and 1998, respectively, was attributable to sales made outside the United
States. The Company expects that international sales will continue to represent
a significant portion of its total revenue. The Company's international sales
are currently denominated in U.S. dollars. As a result, increases in the value
of the U.S. dollar relative to foreign currencies could make the Company's
products more expensive and, therefore, potentially less competitive in those
markets.
 
     The Company recorded deferred compensation of approximately $294,000 as of
September 30, 1998, which represents the difference between the exercise price
and the fair value of the shares of the Company's Common Stock issuable upon the
exercise of stock options that were granted to employees in July and August
1998. The deferred compensation is being amortized over the vesting period of
the stock options.
 
     Software development costs have been accounted for in accordance with
Statement of Financial Accounting Standards No. 86, Accounting for the Costs of
Computer Software to be Sold, Leased, or Otherwise Marketed. Under the standard,
capitalization of software development costs begins upon the establishment of
technological feasibility, subject to net realizable value considerations. To
date, the period between achieving technological feasibility and the general
availability of such software has been short; therefore, software development
costs qualifying for capitalization have been immaterial. Accordingly, the
Company has not capitalized any software development costs and charged all such
costs to research and development expense.
 
     The Company has grown rapidly, with revenue increasing from $637,000 in
1995 to $5.5 million for the nine months ended September 30, 1998. During this
period, WebTrends has experienced continued profitability and, as of September
30, 1998, had retained earnings of $443,000. However, this growth rate and
profitability may not be sustainable, and it should not be relied upon as
predictive of future performance. The Company expects to continue to increase
its expenditures in all areas in order to execute its business plan. In
particular, the Company currently expects to expand its sales and marketing
operations, expand its international distribution channels, increase its
investment in product development, and improve its internal operating and
financial infrastructure. As a result, WebTrends does not expect to increase
profitability in line with revenue growth.
 
     The Company's prospects must be considered in light of the risks and
uncertainties frequently encountered by companies in the early stages of
development, particularly companies in new and rapidly evolving markets. The
Company may not be successful in addressing such risks and difficulties or
sustaining or increasing profitability in the future. See "Risk
Factors -- Limited Operating History; No Assurance of Continued Profitability,"
"-- Developing and Rapidly Changing Market; Release of New Product Versions,"
and "-- Management of Growth and New Management Team."
 
                                       21
<PAGE>   25
 
RESULTS OF OPERATIONS
 
     The following table sets forth certain historical operating information for
the Company, as a percentage of total revenue, for the periods indicated.
 
<TABLE>
<CAPTION>
                                                                    NINE MONTHS
                                                                       ENDED
                                      YEAR ENDED DECEMBER 31,      SEPTEMBER 30,
                                      -----------------------      --------------
                                      1995     1996     1997       1997     1998
                                      -----    -----    -----      -----    -----
<S>                                   <C>      <C>      <C>        <C>      <C>
Statements of Operations Data
  Revenue:
     Software licenses..............   96.8%    99.6%    94.6%      95.3%    90.7%
     Support services...............    3.2      0.4      5.4        4.7      9.3
                                      -----    -----    -----      -----    -----
          Total revenue.............  100.0    100.0    100.0      100.0    100.0
  Cost of revenue...................    6.1     11.0      7.2        7.7      8.0
                                      -----    -----    -----      -----    -----
     Gross margin...................   93.9     89.0     92.8       92.3     92.0
                                      -----    -----    -----      -----    -----
  Operating expenses:
     Research and development.......   14.3     21.6     26.1       22.4     29.0
     Sales and marketing............   23.9     29.6     37.7       38.4     43.3
     General and administrative.....   29.2     16.5     18.5       18.2     17.6
                                      -----    -----    -----      -----    -----
          Total operating
             expenses...............   67.4     67.7     82.3       79.0     89.9
                                      -----    -----    -----      -----    -----
Income from operations..............   26.4     21.3     10.5       13.3      2.0
Other income, net...................    0.2      0.4      0.3        0.2      0.4
                                      -----    -----    -----      -----    -----
Income before income taxes..........   26.6     21.7     10.8       13.5      2.4
Income taxes........................     --       --      3.7        4.6      0.3
                                      -----    -----    -----      -----    -----
Net income..........................   26.6%    21.7%     7.1%       9.0%     2.1%
                                      =====    =====    =====      =====    =====
</TABLE>
 
REVENUE
 
     Total revenue increased by 100.8% from $2.8 million for the nine months
ended September 30, 1997 to $5.5 million for the nine months ended September 30,
1998. Total revenue increased 117.4% from $1.9 million for the year ended
December 31, 1996 to $4.1 million for the year ended December 31, 1997.
 
     Software Licenses. Software license revenue represented greater than 90% of
total revenue for all periods reported. Software license revenue increased 91.1%
from $2.6 million for the nine months ended September 30, 1997 to $5.0 million
for the nine months ended September 30, 1998. Software license revenue increased
106.5% from $1.9 million for the year ended December 31, 1996 to $3.8 million
for the year ended December 31, 1997. The period-to-period increases in software
license revenue are primarily attributable to the effect of a full year of sales
of the WebTrends Log Analyzer in the year ended December 31, 1997 and the
introduction and sales of additional products, including the WebTrends
Professional Suite and WebTrends Enterprise Suite, during late 1997 and the
first half of 1998.
 
     Support Services. Support services revenue represented 9.3%, 4.7%, 5.4%,
and 0.4% of total revenue for the nine month periods ended September 30, 1998
and 1997 and the years ended December 31, 1997 and 1996, respectively. Support
services revenue increased from $129,000 for the nine months ended September 30,
1997 to $514,000 for the nine
 
                                       22
<PAGE>   26
 
months ended September 30, 1998. Support services revenue increased from $7,000
for the year ended December 31, 1996 to $218,000 for the year ended December 31,
1997. The increases in support services revenue are primarily attributable to an
increase in the installed base of customers over the comparable periods and the
initiation of the Company's subscription program in the fourth quarter of 1996.
 
COST OF REVENUE
 
     Cost of revenue includes product packaging, software documentation,
duplication, labor, and other costs associated with handling, packaging, and
shipping product, royalties associated with the sale of the Company's products,
and costs associated with providing technical support and consulting services to
customers. The cost of revenue increased 110.5% from $212,000 for the nine
months ended September 30, 1997 to $445,000 for the nine months ended September
30, 1998. The cost of revenue increased 42.9% from $205,000 for the year ended
December 31, 1996 to $292,000 for the year ended December 31, 1997. As a
percentage of total revenue, the cost of revenue increased from 7.7% for the
nine months ended September 30, 1997 to 8.0% for the nine months ended September
30, 1998. The increases in cost of revenue are primarily attributable to growth
in sales volumes and the hiring of additional customer support personnel to
handle the increased demand from a larger installed base. As a percentage of
total revenue, the cost of revenue decreased from 11.0% for the year ended
December 31, 1996 to 7.2% for the year ended December 31, 1997. This decrease is
primarily due to leveraging fixed costs across increased license revenue and
greater material and shipping discounts associated with higher sales volume.
 
OPERATING EXPENSES
 
     Research and Development. Research and development expenses consist
primarily of salaries and related costs associated with the development of new
products, the enhancement of existing products, and the performance of quality
assurance and documentation activities. Research and development expenses
increased 159.5% from $619,000 for the nine months ended September 30, 1997 to
$1.6 million for the nine months ended September 30, 1998. Research and
development expenses increased 163.2% from $403,000 for the year ended December
31, 1996 to $1.1 million for 1997. As a percentage of total revenue, research
and development expenses increased from 22.4% for the nine months ended
September 30, 1997 to 29.0% for the nine months ended September 30, 1998 and
from 21.6% for the year ended December 31, 1996 to 26.1% for the year ended
December 31, 1997. The increases in research and development expenses, both in
absolute dollars and as a percent of total revenue, are primarily attributable
to the hiring of additional research and development personnel and costs related
to supporting the development of new products and enhanced versions of existing
products. During the nine months ended September 30, 1998, the Company released
three new products. The Company continues to believe that significant investment
in research and development is required to remain competitive in its markets,
and therefore anticipates that research and development expenses will increase
in absolute dollars in future periods, but may vary as a percent of total
revenue.
 
     Sales and Marketing. Sales and marketing expenses consist primarily of
salaries, trade shows, commissions, and advertising costs. Sales and marketing
expenses increased 126.2% from $1.1 million for the nine months ended September
30, 1997 to $2.4 million for the nine months ended September 30, 1998. Sales and
marketing expenses increased 176.3% from $553,000 for the year ended December
31, 1996 to $1.5 million for the year
 
                                       23
<PAGE>   27
 
ended December 31, 1997. As a percentage of total revenue, sales and marketing
expenses increased from 38.4% for the nine months ended September 30, 1997 to
43.3% for the nine months ended September 30, 1998 and from 29.6% for the year
ended December 31, 1996 to 37.7% for the year ended December 31, 1997. The
increases in sales and marketing expenses are primarily attributable to the
hiring of additional sales, marketing, and customer support personnel during the
periods presented, including additional personnel required to support indirect
distribution channels, and increased spending on advertising and tradeshows. The
Company expects that sales and marketing expenses will continue to increase in
absolute dollars as the Company continues to expand its marketing programs and
sales force to increase brand awareness, but they may vary as a percent of total
revenue.
 
     General and Administrative. General and administrative expenses consist
primarily of salaries and other personnel-related costs for executive,
financial, human resource, information services, and other administrative
personnel, as well as legal, accounting, and insurance costs. General and
administrative expenses increased 94.9% from $501,000 for the nine months ended
September 30, 1997 to $977,000 for the nine months ended September 30, 1998.
General and administrative expenses increased 143.7% from $307,000 for the year
ended December 31, 1996 to $749,000 for the year ended December 31, 1997. As a
percentage of total revenue, general and administrative expenses decreased from
18.2% for the nine months ended September 30, 1997 to 17.6% for the nine months
ended September 30, 1998 and increased from 16.5% for the year ended December
31, 1996 to 18.5% for the year ended December 31, 1997. The increase in absolute
dollars is primarily attributable to the hiring of additional accounting,
administration, and information services personnel and increased costs for rent
and professional services. The Company expects general and administrative
expenses to increase in absolute dollars to support the anticipated sales and
operations, but they may vary as a percent of total revenue.
 
INCOME TAXES
 
     Income taxes decreased from $126,000 for the nine months ended September
30, 1997 to $16,000 for the nine months ended September 30, 1998, primarily due
to lower income from operations resulting from the Company's increased operating
expenses during the same period in 1998 and from research and development tax
credits associated with the Company's investment in developing new products. The
Company was an S Corporation, and therefore paid no corporate income taxes prior
to 1997. Income taxes for the nine months ended September 30, 1997 reflect an
effective tax rate of approximately 34.0% of taxable income and is comprised of
federal and state income taxes. Income taxes for the nine months ended September
30, 1998 reflect the Company's estimated consolidated tax rate for federal and
state taxes of approximately 12.0% of taxable income.
 
                                       24
<PAGE>   28
 
SELECTED QUARTERLY FINANCIAL RESULTS
 
     The following table sets forth a summary of the Company's unaudited
quarterly operating results for each of the seven quarters in the period ended
September 30, 1998, as well as results expressed as a percentage of the
Company's total revenue for the periods indicated. This information has been
derived from unaudited interim financial statements that, in the opinion of
management, have been prepared on a basis consistent with the financial
statements contained elsewhere in this Prospectus and include all adjustments,
consisting only of normal recurring adjustments, necessary for a fair
presentation of such information when read in conjunction with the Company's
Financial Statements and Notes thereto appearing elsewhere in this Prospectus.
The operating results for any quarter are not necessarily indicative of results
for any future period.
 
<TABLE>
<CAPTION>
                                                                       QUARTER ENDED
                                     ----------------------------------------------------------------------------------
                                     MAR. 31,    JUNE 30,    SEPT. 30,    DEC. 31,    MAR. 31,    JUNE 30,    SEPT. 30,
                                       1997        1997        1997         1997        1998        1998        1998
                                     --------    --------    ---------    --------    --------    --------    ---------
                                                                       (IN THOUSANDS)
<S>                                  <C>         <C>         <C>          <C>         <C>         <C>         <C>
STATEMENT OF OPERATIONS DATA
Revenue:
  Software licenses................   $  785      $  877      $  967       $1,207      $1,496      $1,661      $1,868
  Support services.................       22          42          66           89         125         168         221
                                      ------      ------      ------       ------      ------      ------      ------
         Total revenue.............      807         919       1,033        1,296       1,621       1,829       2,089
 
Cost of revenue....................       76          87          49           80         129         149         167
                                      ------      ------      ------       ------      ------      ------      ------
  Gross margin.....................      731         832         984        1,216       1,492       1,680       1,922
                                      ------      ------      ------       ------      ------      ------      ------
Operating expenses:
  Research and development.........      181         200         238          440         456         512         639
  Sales and marketing..............      259         351         449          469         720         799         878
  General and administrative.......      130         176         196          247         292         329         356
                                      ------      ------      ------       ------      ------      ------      ------
         Total operating
           expenses................      570         727         883        1,156       1,468       1,640       1,873
                                      ------      ------      ------       ------      ------      ------      ------
Income from operations.............      161         105         101           60          24          40          49
Other income, net..................        1           3           3            4           5           8           9
                                      ------      ------      ------       ------      ------      ------      ------
Income before income taxes.........      162         108         104           64          29          48          58
Income taxes.......................       55          37          35           24           3           6           7
                                      ------      ------      ------       ------      ------      ------      ------
Net income.........................   $  107      $   71      $   69       $   40      $   26      $   42      $   51
                                      ======      ======      ======       ======      ======      ======      ======
AS A PERCENTAGE OF TOTAL REVENUE
Revenue:
  Software licenses................     97.3%       95.4%       93.6%        93.1%       92.3%       90.8%       89.4%
  Support services.................      2.7         4.6         6.4          6.9         7.7         9.2        10.6
                                      ------      ------      ------       ------      ------      ------      ------
         Total revenue.............    100.0       100.0       100.0        100.0       100.0       100.0       100.0
 
Cost of revenue....................      9.4         9.5         4.7          6.2         8.0         8.1         8.0
                                      ------      ------      ------       ------      ------      ------      ------
  Gross margin.....................     90.6        90.5        95.3         93.8        92.0        91.9        92.0
                                      ------      ------      ------       ------      ------      ------      ------
Operating expenses:
  Research and development.........     22.4        21.8        23.0         33.9        28.1        28.0        30.7
  Sales and marketing..............     32.1        38.2        43.5         36.1        44.4        43.7        42.0
  General and administrative.......     16.1        19.1        19.0         19.1        18.0        18.0        17.0
                                      ------      ------      ------       ------      ------      ------      ------
         Total operating
           expenses................     70.6        79.1        85.5         89.1        90.5        89.7        89.7
                                      ------      ------      ------       ------      ------      ------      ------
Income from operations.............     20.0        11.4         9.8          4.7         1.5         2.2         2.3
Other income, net..................      0.1         0.3         0.3          0.3         0.3         0.4         0.4
                                      ------      ------      ------       ------      ------      ------      ------
Income before income taxes.........     20.1        11.7        10.1          5.0         1.8         2.6         2.8
Income taxes.......................      6.8         4.0         3.4          1.9         0.2         0.3         0.4
                                      ------      ------      ------       ------      ------      ------      ------
Net income.........................     13.3%        7.7%        6.7%         3.1%        1.6%        2.3%        2.4%
                                      ======      ======      ======       ======      ======      ======      ======
</TABLE>
 
                                       25
<PAGE>   29
 
     During the Company's history, its operating results have varied on a
quarterly basis and may fluctuate significantly in the future on a quarterly and
annual basis as a result of a combination of factors. These factors include the
level of demand for the Company's products; the volume and timing of orders; the
level of product and price competition; the Company's ability to expand its
domestic and international sales and marketing organizations; the Company's
ability to develop new and enhanced products; the Company's ability to attract
and retain key technical, sales, and managerial personnel; the mix of
distribution channels through which the Company's products are sold; the growth
in the acceptance of, and activity on, the Internet, particularly by users
within organizations; the level of growth of intranets; customer budgets;
seasonal trends in customer purchasing; foreign currency exchange rates; and
general economic factors. In addition, the amount of revenue associated with
particular licenses can vary significantly based upon the number of products
licensed and the number of devices involved in the installation. The Company
establishes its expenditure levels for product development, sales and marketing,
and other operating expenses based, in large part, on its expected future
revenue. There can be no assurance that the Company's expectations regarding
future revenue are accurate. As a result, if revenues fall below expectations,
operating results and net income are likely to be adversely and
disproportionately affected because only a small portion of the Company's
expenses vary with its revenue.
 
     The Company is also increasing its sales and marketing efforts focused on
larger purchases by larger customers. Such transactions are generally more
complex and may increase the length of the Company's average sales cycle. The
Company anticipates that an increasing portion of its revenue could be derived
from larger orders, in which case the timing of receipt and fulfillment of any
such orders could cause fluctuations in the Company's operating results,
particularly on a quarterly basis.
 
     Due to the foregoing factors, the Company's operating results are difficult
to forecast. The Company believes that period-to-period comparisons of its
historical operating results are not meaningful and should not be relied upon as
an indication of future performance. Also, the Company's operating results may
fall below the expectations of the Company, securities analysts, or investors in
some future quarter. In such event, the market price of the Company's Common
Stock would likely be materially adversely affected.
 
LIQUIDITY AND CAPITAL RESOURCES
 
     The Company has financed its operations primarily with cash from operations
and loans and capital contributions from shareholders. As of September 30, 1998,
the Company had working capital of approximately $127,000, compared to working
capital of $260,000 at December 31, 1997.
 
     Net cash generated by operating activities was approximately $868,000 for
the nine months ended September 30, 1998, $808,000 for the year ended December
31, 1997, and $441,000 for the year ended December 31, 1996. Cash generated by
operating activities resulted primarily from profitable operations, higher
credit card sales volume, and increased accrued liabilities, partially offset by
increased accounts receivable for the periods indicated.
 
     Net cash used for investing activities was approximately $401,000 for the
nine months ended September 30, 1998, $270,000 for the year ended December 31,
1997, and $156,000 for the year ended December 31, 1996. Investing activities
for the periods were primarily purchases of computer equipment and related
software. At November 30, 1998, the Company had no material commitments for
capital expenditures.
 
                                       26
<PAGE>   30
 
     Net cash used for financing activities was approximately $50,000 for the
nine months ended September 30, 1998, $53,000 for the year ended December 31,
1997, and $142,000 for the year ended December 31, 1996. The use of cash was
primarily for the repayment of loans made to the Company by its shareholders and
the payment of shareholder dividends, partially offset by the private sale of
stock during March 1997.
 
     As of September 30, 1998, the Company had approximately $1.2 million in
cash and cash equivalents and a $750,000 bank line of credit with a major
financial institution. The line of credit expires on April 30, 1999. Borrowings
under the line generally are limited to 80% of the Company's eligible accounts
receivable. Interest on the unpaid balance accrues at a rate of prime plus
0.25%. Borrowings under the line of credit are collateralized by the Company's
accounts receivable, inventory, and general intangible assets, including its
intellectual property rights. The line of credit agreement contains financial
covenants, including the ratio of current assets to liabilities, and tangible
net worth. As of November 30, 1998, the Company had a letter of credit for
$225,000 outstanding against this line and was in compliance with all covenants.
Since its inception, the Company has significantly increased its operating
expenses. The Company anticipates that it will continue to experience
significant growth in its operating expenses for the foreseeable future and that
its operating expenses and capital expenditures will constitute a material use
of the Company's cash resources. In addition, the Company may utilize cash
resources to fund acquisitions or investments in businesses, technologies, or
product lines that are complementary to the Company's business. The Company
believes that the net proceeds to the Company from the Offering, together with
its current cash and cash equivalents, and funds expected to be generated from
operations, will satisfy the Company's anticipated working capital and other
cash requirements for at least the next 12 months.
 
IMPACT OF THE YEAR 2000 COMPUTER PROBLEM
 
     The Year 2000 computer problem refers to the potential for system and
processing failures of date-related data as a result of computer-controlled
systems using two digits rather than four to define the applicable year. For
example, computer programs that have time-sensitive software may recognize a
date represented as "00" as the year 1900 rather than the year 2000. This could
result in a system failure or miscalculations causing disruptions of operations,
including among other things, a temporary inability to process transactions,
send invoices, or engage in similar normal business activities.
 
STATE OF READINESS OF THE COMPANY'S PRODUCTS
 
     All new products introduced by the Company will be Year 2000 compliant. The
Company has been testing its existing products for use in the year 2000 and
beyond. The results suggest that the following versions of its products, and
later versions of such products, are Year 2000 compliant:
 
     - AuditTrack v 3.2
 
     - SmartPass v1.09
 
     - WebTrends Log Analyzer v 4.0a
 
     - WebTrends Professional Suite v1.0a
 
     - WebTrends Enterprise Suite v1.0a
 
     - WebTrends Suite for Lotus Domino v1.0
 
     - WebTrends for Firewalls and VPNs v1.0
 
                                       27
<PAGE>   31
 
     Certain of the Company's customers may be using older versions of the above
products and will need to update or upgrade such products to achieve Year 2000
compliance. In addition, the Company has not tested certain products that it no
longer markets for Year 2000 compliance, some of which might still be in use.
Furthermore, the Company's testing does not cover every possible computing
environment. Accordingly, some customers may have Year 2000 problems with
products that the Company believes are Year 2000 compliant.
 
STATE OF READINESS OF THE COMPANY'S INTERNAL SYSTEMS
 
     The Company may be affected by Year 2000 issues related to non-compliant
internal systems developed by the Company or by third-party vendors. The Company
has received assurances from its third-party vendors for all material systems in
use by the Company that such systems are Year 2000 compliant. The Company is not
currently aware of any Year 2000 problem relating to any of its internal,
material systems. The Company plans to test all such systems for Year 2000
compliance by June 30, 1999. The Company does not believe that it has any
material systems that contain embedded chips that are not Year 2000 compliant.
 
     The Company's internal operations and business are also dependent upon the
computer-controlled systems of third parties such as suppliers, customers and
service providers. The Company believes that absent a systemic failure outside
the control of the Company, such as a prolonged loss of electrical or telephone
service, Year 2000 problems at such third parties will not have a material
impact on the Company.
 
COST
 
     Based on its assessment to date, the Company does not anticipate that costs
associated with remediating the Company's non-compliant products or internal
systems will be material.
 
RISKS
 
     Any failure of the Company to make its products Year 2000 compliant could
result in a decrease in sales of the Company's products, an increase in
allocation of resources to address Year 2000 problems of the Company's customers
without additional revenue commensurate with such dedication of resources, or an
increase in litigation costs relating to losses suffered by the Company's
customers due to such Year 2000 problems. Failures of the internal systems of
the Company could temporarily prevent the Company from processing orders,
issuing invoices, and developing products, and could require the Company to
devote significant resources to correcting such problems. Due to the general
uncertainty inherent in the Year 2000 computer problem, resulting from the
uncertainty of the Year 2000 readiness of third-party suppliers and vendors, the
Company is unable to determine at this time whether the consequences of Year
2000 failures will have a material impact on the Company's business, results of
operations, and financial condition.
 
IMPACT OF EUROPEAN MONETARY CONVERSION
 
     The Company is aware of the issues associated with the forthcoming changes
in Europe aimed at forming a European economic and monetary union. The Company
is still assessing the impact that the conversion to the Euro will have on its
internal systems, the sale of our products, and the European and global
economies. The Company will take appropriate actions based on the results of
such assessment. The Company has not yet
 
                                       28
<PAGE>   32
 
determined the cost related to addressing this issue. This issue and its related
costs could have a material adverse effect on the Company's business, results of
operations, and financial condition.
 
NEW ACCOUNTING PRONOUNCEMENTS
 
     In June 1997, the Financial Accounting Standards Board ("FASB") issued
Statement of Financial Accounting Standards ("SFAS") No. 130, "Reporting
Comprehensive Income." This Statement establishes standards for the reporting
and display of comprehensive income and its components. WebTrends adopted SFAS
No. 130 on January 1, 1998. The impact on the Company's Financial Statements was
not material.
 
     In June 1997, the FASB issued SFAS No. 131, "Disclosures about Segments of
an Enterprise and Related Information." This Statement establishes standards for
reporting operating segments in annual Financial Statements and requires
selected information about operating segments in interim Financial Statements.
WebTrends adopted SFAS No. 131 on January 1, 1998. The impact on the Company's
Financial Statements was not material.
 
     In March 1998, the American Institute of Certified Public Accountants
issued Statement of Position ("SOP") No. 98-1, "Software for Internal Use,"
which provides guidance on accounting for the cost of computer software
developed or obtained for internal use. SOP No. 98-1 is effective for financial
statements for fiscal years beginning after December 15, 1998. The Company does
not expect that the adoption of SOP No. 98-1 will have a material impact on its
consolidated financial statements.
 
     In June 1998, the FASB issued SFAS 133, "Accounting for Derivative
Instruments and Hedging Activities." SFAS 133 establishes accounting and
reporting standards requiring that every derivative instrument be recorded in
the balance sheet as either an asset or liability measured at its fair value.
The standard also requires that changes in the derivatives' fair value be
recognized currently in results of operations unless specific hedge accounting
criteria are met. SFAS 133 is effective for fiscal years beginning after June
15, 1999. WebTrends does not expect SFAS 133 to have a material impact on its
consolidated financial statements.
 
                                       29
<PAGE>   33
 
                                    BUSINESS
 
     The following Business Section contains forward-looking statements that
involve risks and uncertainties. The Company's actual results could differ
materially from those anticipated in these forward-looking statements as a
result of certain factors, including, but not limited to, those set forth under
"Risk Factors" and elsewhere in this Prospectus.
 
OVERVIEW
 
     WebTrends Corporation is a leading provider of enterprise management and
reporting solutions for Internet-based systems. WebTrends offers organizations a
comprehensive set of solutions that are integrated, scaleable, modular, and
easy-to-use. The Company's enterprise management products facilitate analysis
and reporting of Web site traffic, Internet advertising campaigns, quality,
content, usage, and e-commerce activities, as well as return on investment
("ROI") from Internet-based systems. WebTrends' solutions also help
organizations manage their Internet infrastructure by providing valuable
information about firewall activity, virtual private networks, and security
vulnerabilities, as well as capacity and bandwidth requirements. The Company's
products have been specifically designed to enable organizations to centrally
manage and administer multiple Internet-based systems across the enterprise
regardless of the quantity or geographic locations of servers supporting those
systems.
 
INDUSTRY BACKGROUND
 
EXPLOSIVE GROWTH OF THE INTERNET
 
     The Internet has grown in less than a decade from a limited research tool
to a global network consisting of millions of computers and users. The Internet
is expected to continue to grow rapidly. International Data Corporation ("IDC")
estimates that the number of Internet users worldwide will grow from
approximately 69 million in 1997 to 320 million in 2002. The U.S. Department of
Commerce estimates that Internet traffic doubles every 100 days. The number of
Internet Web sites is also growing rapidly. The number of Web sites detected by
the Netcraft Web Server Survey increased from approximately 526,000 in November
1996 to approximately 1.6 million in November 1997, and to over 3.5 million in
November 1998, reflecting annual growth exceeding 100%. Network Solutions, Inc.,
which estimates that it holds a 75% worldwide market share in domain name
registrations, had registered 2.8 million domains as of September 30, 1998, a
114% increase from the previous year.
 
     Attracted by increasing numbers of users, Internet-based businesses that
are supported primarily by advertising revenue have developed. Traditional
businesses have also realized incremental advertising revenue from their Web
sites. Jupiter Communications estimates that Internet advertising spending will
grow from $1.9 billion in 1998 to $7.7 billion in 2002. The growth of the
Internet is primarily attributable to its value as a low-cost, open, and
ubiquitous platform for communications and commerce. As a result of these
attributes, organizations are increasingly embracing the Internet as a critical
platform for communicating with key constituents and conducting business.
Internally, many organizations have adopted Internet-based systems to facilitate
communications among employees and to automate internal business processes. Many
organizations are adding Web-based applications to increase sales, cut costs,
and improve customer service. Customer-centric applications range from Web sites
offering electronic brochures, to electronic acquisition of goods and services,
and automated customer service and support. Organizations are making large
investments in these applications to create meaningful and attractively
presented
 
                                       30
<PAGE>   34
 
content that informs, entertains, and communicates. Emerging applications now
enable organizations to attract customers and build customer loyalty by offering
dynamic, personalized content. Web-based applications for suppliers and
distributors have also significantly improved business-to-business procurement,
payment systems, and logistics planning. Entirely new businesses have emerged
that have been developed specifically to exploit the unique characteristics of
the Internet and e-commerce. Accordingly, IDC estimates that the volume of
Internet commerce will increase from approximately $12 billion in 1997 to over
$400 billion in 2002.
 
GROWTH OF INTERNET TECHNOLOGY, CONTENT, AND INFRASTRUCTURE
 
     Organizations are supporting their Internet-based systems by investing
heavily in technology, content, and infrastructure. Forrester Research estimates
that spending on software and services for e-commerce alone will exceed $5.6
billion in 1998 and $35 billion by 2002. The creation of Internet content
continues to grow rapidly by any measure. For example, as of May 27, 1998, the
AltaVista search engine had indexed more than 140 million Web pages, an increase
of more than 40 million pages in the first five months of 1998. The Internet
uses Web and specialized servers for different tasks and forms of
communications. For example, specialized servers are used for Web browsing,
mail, chat, news groups, file transfers, and audio and video streaming. A
measure of the growth of the Internet infrastructure is the number of Web and
other Internet servers that are installed. These servers are programs that
respond to requests for information and manage data from back-end computing
resources. According to IDC, the number of Web and other Internet servers
installed will grow from approximately 6.3 million in 1998 to nearly 12 million
in the year 2002.
 
     Two other important components of the Internet infrastructure are proxy
servers and firewalls, which are used to improve the performance of information
gathering and to prevent unauthorized access to network resources, respectively.
Firewalls are also used to implement VPNs. VPNs facilitate secure communications
within an organization among geographically dispersed employees by using
encryption and security to provide the attributes of a private network while
transporting information over the public Internet. IDC expects the worldwide
firewall market to grow from approximately $353 million in 1997 to $1.2 billion
by the year 2000.
 
NEED FOR ENTERPRISE MANAGEMENT AND REPORTING SOLUTIONS FOR INTERNET-BASED
SYSTEMS
 
     As organizations have increased their reliance on the Internet, their
fundamental challenge has been to ensure that their investments in Internet
technology, content, and infrastructure are furthering their strategic goals.
These organizations are increasingly looking for management and reporting
solutions that track and control the effectiveness of their Internet-based
systems by optimizing Internet advertising, measuring return on investment,
monitoring performance, and determining usage patterns. Specifically,
organizations need to track and optimize a user's experience on the
organization's Internet sites, whether it be an employee, customer, or business
partner. Organizations also must manage their investments in Internet
advertising.
 
     Without effective management and reporting, Internet-based systems are
unlikely to fulfill their strategic missions. A September 1998 Forrester
Research survey of 25 new media executives and Web site design experts found
that most of their Web sites did not provide enough information and suffered
from reliability problems and quality issues, such as broken links and failed
functions. Similarly, a 1997 survey from InfoWeek/Ernst &
 
                                       31
<PAGE>   35
 
Young revealed a significant increase in security threats and insufficient
resources to monitor network security.
 
     In order for management to optimize the effectiveness and value of
Internet-based systems, such systems must fulfill the business needs of the
critical functional areas within the organization. Examples include:
 
     - EXECUTIVE MANAGEMENT. How successful is the implementation of our
      Internet strategy? What is the return on investment?
 
     - MARKETING AND SALES. Which Web site visitors are purchasing our products
      and services? Is our advertising effective in bringing qualified prospects
      to our Web site?
 
     - INFORMATION TECHNOLOGY. Is our existing Internet infrastructure secure
      and does it have sufficient capacity? Are we providing reports to
      functional managers that enable them to effectively manage our Internet
      investment?
 
     - CUSTOMER SERVICE. Has our Web site reduced the volume and duration of
      telephone support calls? What are the most common support issues?
 
     - FINANCE. Are we allocating Internet-related expenditures correctly? How
      is our Internet strategy affecting employee productivity?
 
     Despite the widespread need for comprehensive, scaleable, and easy-to-use
management and reporting solutions for Internet-based systems, there have been
no solutions offering all of these capabilities. Traditional network management
tools are not designed specifically for the Internet and do not allow business
managers to analyze Internet-specific activities and content effectively,
increasing the likelihood that Internet investments will be misallocated. Custom
applications and data mining tools are not cost-effective solutions because of
the volume and complexity of the underlying data. The few Internet tools
available are typically limited to particular needs, such as traffic analysis,
security analysis, or quality analysis. Furthermore, certain stand-alone tools
for traffic analysis are prohibitively expensive, yet do not scale to high
volume Web sites. In addition, piecing together individual tools from different
vendors for traffic analysis, security analysis, quality control, and other
management functions into a complete solution is expensive, difficult to manage,
and results in a confusing array of inconsistent user interfaces and report
formats.
 
THE WEBTRENDS SOLUTION
 
     WebTrends offers a comprehensive solution of integrated, scaleable, and
modular software products that enable organizations to cost-effectively manage
and report on their Internet-based systems. The Company's enterprise management
products facilitate analysis and reporting of Web site traffic, quality,
content, usage, and e-commerce activities, as well as returns on investments
from Internet-based systems and Internet advertising campaigns. WebTrends'
solutions also help organizations manage their Internet infrastructure by
providing valuable information about firewall activity, VPNs, and security
vulnerabilities, as well as capacity and bandwidth requirements.
 
     The WebTrends solution has the following key benefits:
 
     Comprehensive Solution. WebTrends' products provide a comprehensive
solution to important Internet management needs. As Internet technology has
evolved and additional management requirements have become apparent, the
Company's modular architecture has enabled WebTrends to rapidly develop
additional products and product enhancements to meet customer needs.
 
                                       32
<PAGE>   36
 
     Centralized Management. The WebTrends solution enables organizations to
centrally manage and administer multiple Internet-based systems across the
enterprise regardless of the quantity or geographic locations of servers
supporting those systems. WebTrends' products analyze data from servers that run
in numerous operating environments, including UNIX, Windows NT, NetWare, and
others. Organizations can also use the Company's products to manage Web sites
hosted by third parties such as ISPs.
 
     Scaleability and Performance. The WebTrends solution is capable of managing
and reporting on high-traffic and distributed Internet-based systems. The
WebTrends solution is designed to scale to the following environments:
 
     - A single system hosting up to 500 Web sites.
 
     - One Internet server spread across a 50-server cluster.
 
     - One Internet server or firewall generating over 40 million hits per day.
 
     - One Internet server or firewall generating log files exceeding 10
       gigabytes per day.
 
     - One Internet server or firewall consisting of tens of thousands of Web
       pages.
 
     WebTrends products are designed to produce results quickly. For example,
server logs can be analyzed in real time while transactions are being processed.
In addition, results of traffic analyses can be stored using the Company's
FastTrends caching technology, allowing customers to perform further analyses or
reorganize results quickly.
 
     Comprehensive and Flexible Reporting. Each WebTrends product produces
dozens of reports that can be customized for format and content. Reports can be
generated in HTML for on-line browsing or in Microsoft Word or other formats for
professional looking printed output.
 
     Ease of Use and Installation. WebTrends' solutions have features that make
them easy to use, including fast installation, automatic detection of data
sources such as server logs, and an award-winning user-interface consistent
across all products. These features permit the Company's solutions to be used
throughout an organization by marketing, sales, and financial managers, as well
as Webmasters and other IT professionals.
 
     Open and Flexible. WebTrends solutions are designed to integrate with other
systems. Data can be analyzed from numerous Internet system components developed
by dozens of vendors. Results can be exported to either the Company's FastTrends
cache or any ODBC-compliant database. ISPs can use the WebTrends ISP application
programming interface to automate configuration for their own customers.
Independent software developers can develop their own applications as cartridges
that interface with the WebTrends framework.
 
STRATEGY
 
     WebTrends' objectives are to continue to lead and expand the market for
enterprise management and reporting solutions for Internet-based systems. Key
strategies to achieving these objectives include:
 
     Leverage Market Leadership to Build Brand Awareness. The Company believes
it is the leading provider of enterprise management and reporting solutions for
Internet-based systems. WebTrends has been able to accomplish this by being the
first company to market a solution combining Web site traffic analysis -- a
market in which WebTrends is the leader with almost three times the share of its
next closest competitor according to a March 1998 IDC report -- with a variety
of other products that enable organizations to
 
                                       33
<PAGE>   37
 
manage several critical aspects of their Internet investments, such as firewall
activity and VPNs. Fundamental to the Company's strategy has been its belief
that enterprise management and reporting solutions for Internet-based systems
require broad, integrated solutions that track not just Internet traffic, but
also quality, performance, and security. Thus, the Company has, and will
continue to leverage its market leadership to offer additional traffic analysis,
security, e-commerce management, and other new products that enable
organizations to manage the evolving needs of their Internet-based systems.
 
     Offer Comprehensive Internet Management Solutions. The Company intends to
reinforce and aggressively market its existing position as the only vendor
offering a comprehensive set of solutions for important Internet management
needs. The Company believes that individuals within an organization making
purchase decisions for Internet management and reporting solutions prefer a set
of solutions that offer consistent features for installation, reporting format,
user interface, and scaleability. The Company introduced its Enterprise and
Professional Suites in 1997, its Server Cluster Add-on, Lotus Domino Suite, and
Security Analyzer in 1998 and has several new products planned for 1999. The
Company intends to continue to develop new features and products to meet the
additional management demands that will arise as Internet usage and technologies
evolve.
 
     Address Needs of Both IT Professionals and Other Business Managers. In
addition to marketing its products to IT professionals on the basis of
performance and technical capabilities, the Company's strategy is to market
directly to the needs of business managers in such departments as sales and
marketing, customer service, finances, and human resources. WebTrends' products
enable these managers to make informed enterprise-wide management decisions. At
the same time, the Company markets its products as the preferred solution for
the IT professional to not only manage essential Internet issues such as network
bandwidth, navigation, capacity, quality assurance, system availability, and
security, but also increasingly to provide vital information to other managers
across the enterprise.
 
     Exploit Architecture to Expand Product Line for Evolving Internet
Systems. The Company's extensible, cartridge-based product architecture
significantly reduces the design cycle, allowing the Company to bring new
products and features to market on a frequent, timely basis. This strategy is
critical because the Company must continue to provide management solutions for
evolving Internet technologies. Since the introduction of the Company's original
Web site traffic analysis product in 1996, the Company has introduced five
additional product offerings, with an additional three scheduled for
introduction through June 1999.
 
     Aggressively Expand Channels and Geographic Scope of Sales. To increase the
distribution and visibility of its products, the Company intends to continue to
expand its domestic and international sales capabilities. The Company
anticipates adding telesales and on-line sales resources and augmenting its
field sales staffing and locations. The Company also intends to invest
significant efforts in further developing its indirect channels with key VARs,
distributors, resellers, OEMs, ISPs, and other channel partners in both domestic
and international markets.
 
     Continue to Offer Scaleable Solutions that Address All Segments of
WebTrends' Market. The Company intends to reinforce its image as the leading
provider of enterprise management and reporting solutions of Internet systems by
continuing to offer a wide range of product choices and suite configurations at
price points appropriate to the resources and requirements of a broad spectrum
of business users. The speed, utility, and scaleability of the Company's
products make them appropriate for the enterprise
 
                                       34
<PAGE>   38
 
management and reporting needs of the largest Internet systems. The Company's
customers include large organizations managing networks of hundreds of servers
as well as ISPs providing hosted Internet resource management to thousands of
customers. In addition, the Company has provided its solutions to organizations
that require information management for specific high-traffic Internet events
such as NASA's Web site for the John Glenn shuttle mission that received over 7
million hits on its most active day. All of these customers look to the
Company's solutions for their ability to scale to the demands of large volumes
of Internet users. At the same time, the price/performance attributes of the
Company's products make them affordable and appropriate solutions for business
users with more modest system requirements.
 
     Invest in Technology to Maintain Leadership and Product Performance. The
Company believes that its customers purchase its solutions primarily due to
their superior performance characteristics. WebTrends' existing products offer
superior reliability, high speed relative to other available solutions, a broad
array of information reporting and analysis choices, and the ability to scale up
to very high traffic requirements. The Company believes that the reputation of
its existing products for performance will facilitate acceptance of additional
products into its market. The Company intends to continue to devote substantial
resources to the enhancement of its existing solutions and the development of
new products as the demands of its market evolve.
 
PRODUCTS AND SERVICES
 
     WebTrends markets management suites, as well as stand-alone products for
traffic analysis, security analysis, and firewall management.
 
MANAGEMENT SUITES AND TRAFFIC ANALYSIS
 
     WebTrends Professional Suite. WebTrends Professional Suite is an integrated
enterprise solution that manages and reports on an organization's important
Internet-related functions. It consists of four functional cartridges:
 
     1. Web Site Traffic Analysis: The Web Site Traffic Analysis Cartridge
analyzes log files created by Web servers to provide valuable information
concerning the site and the users that visit it. It is compatible with all
significant Web servers and can analyze both local and remote server log files.
The Web Site Traffic Analysis Cartridge can produce separate analyses for each
of multiple Web sites that share a single Web server. Traffic analysis reports
answer questions such as:
 
     - How many qualified prospects are being drawn to the Web site by an
       advertising campaign?
 
     - Which search engines and portals are referring qualified prospects to the
       Web site?
 
     - Which pages are most popular? What changes can be made to the Web site to
       make the most popular pages easy to find?
 
     - How can the appearance of the Web site be improved in light of the most
       frequently used browsers and access speeds of our visitors?
 
                                       35
<PAGE>   39
 
     2. Proxy Server Traffic Analysis: The Proxy Server Traffic Analysis
Cartridge enables real-time analysis of employee Internet usage. Proxy server
traffic analysis reports answer questions such as:
 
     - What Web sites provide useful information to employees?
 
     - Which employees use the most resources?
 
     - How much time do employees spend browsing Web sites that are unrelated to
       their work?
 
     3. Link Analysis and Quality Control: The Link Analysis and Quality Control
Cartridge detects broken links and other quality related problems on Web sites.
Link analysis and quality control reports answer questions such as:
 
     - Does my Web site contain links to nonexistent Web pages?
 
     - Which Web pages are slow to load in a browser?
 
     - Does the Web site include duplicative images?
 
     4. Monitoring, Alerting, and Recovery: The Monitoring, Alerting, and
Recovery Cartridge monitors devices such as servers, routers and databases, and
both issues alerts by e-mail or pager and runs automatic recovery routines when
failures are detected. Monitoring, alerting, and recovery reports answer
questions such as:
 
     - What is the total downtime of our Internet-based system?
 
     - Which components in our Internet-based system have experienced the
       greatest number of failures?
 
     WebTrends Enterprise Suite. The WebTrends Enterprise Suite adds advanced
capabilities to the WebTrends Professional Suite. The WebTrends Enterprise Suite
includes the Company's DBTrends technology. DBTrends allows an IT professional
to integrate Web traffic analysis results with data from the organization's
existing databases for custom analysis of e-commerce and other advanced
applications. The WebTrends Enterprise Suite also permits WebTrends analyses to
be exported to ODBC-compliant databases for archiving and historical analyses.
 
     WebTrends Log Analyzer. The WebTrends Log Analyzer is a stand-alone product
that provides all of the capabilities of the Web Site Traffic Analysis Cartridge
included in the WebTrends suites. The WebTrends Log Analyzer was the Company's
first product for managing Internet-based systems and is a popular choice for
organizations that require an inexpensive, feature-rich solution for traffic
analysis.
 
     WebTrends Reporting Server for UNIX. The WebTrends Reporting Server for
UNIX is a Web site traffic analysis solution that runs on Sun's Solaris UNIX
platform. It is designed to serve the needs of ISPs and enterprise customers by
allowing multiple users concurrent, remote management and access to reports via
Web browsers residing on any Windows, UNIX, or Macintosh client using HTML,
Java, and ActiveX technologies. The WebTrends Reporting Server for UNIX is
currently in beta testing.
 
     WebTrends Server Cluster Add-on. The WebTrends Server Cluster Add-on
enables the WebTrends Enterprise Suite to analyze multiple log files created by
Web servers in a cluster -- a group of Web servers cooperating to provide high
bandwidth and reliable access to a single Web site -- automatically
reconstructing the correct time of arrival for each and every hit, to produce
accurate Web traffic analysis reports. The WebTrends Server Cluster Add-on also
reports how well the load is balanced across the servers in the
 
                                       36
<PAGE>   40
 
cluster and how well a redirector device is distributing requests to servers
that are installed in different geographic locations.
 
     WebTrends Suite for Lotus Domino. The WebTrends Suite for Lotus Domino
contains the functionality of the cartridges of the WebTrends Professional
Suite, with each cartridge customized for the Lotus Domino Web server
environment.
 
     WebTrends Advertising ROI Add-on. The WebTrends Advertising ROI Add-on
helps organizations manage their e-commerce and on-line advertising activities.
The WebTrends Advertising ROI Add-on creates a profile of an organization's
Internet-based advertising campaigns and expenditures and assigns a monetary
value for individual Web site visitors by analyzing their activity and their
interest in specific products or services. The Add-on uses the profile and
traffic data to calculate the organization's return on investment from each
advertisement, allowing the organization to make more effective advertising
investments. The WebTrends Advertising ROI Add-on is currently in development
and is expected to be released as an add-on product to the WebTrends Enterprise
Suite during the first quarter of 1999.
 
     WebTrends Streaming Media Cartridge. The WebTrends Streaming Media
Cartridge reports on traffic of audio and video servers available from
RealNetworks, Inc. and Microsoft. Reports from this cartridge will identify the
number of streams requested, the connection speeds for browsers, and the most
popular content. This cartridge is currently in development and is expected to
be released as part of the WebTrends Enterprise Suite during the first quarter
of 1999.
 
SECURITY AND FIREWALL MANAGEMENT
 
     WebTrends for Firewalls and VPNs. WebTrends for Firewalls and VPNs is an
enterprise management solution that provides information that enables
organizations to manage bandwidth usage, security, employee usage of Web sites
outside of the firewall, and traffic originating from outside the firewall.
WebTrends for Firewalls and VPNs is compatible with firewall products from all
of the leading firewall vendors including Check Point Software Technologies,
Inc., Cisco Systems, Inc., Lucent Technologies Inc., and Network Associates.
Firewall and VPN reports answer questions such as:
 
     - Have hackers tried to breach our security?
 
     - Does my Internet-based system have sufficient capacity and bandwidth to
       service current traffic volume?
 
     - What errors are occurring during user sessions?
 
     - Which employees and departments use the most resources?
 
     WebTrends Security Analyzer. The WebTrends Security Analyzer helps secure
Internet servers and other Internet devices by detecting security
vulnerabilities and recommending fixes that decrease the likelihood of
intrusions by hackers. An AutoSync capability updates the WebTrends Security
Analyzer as system vendors discover new vulnerabilities. The WebTrends Security
Analyzer is currently in beta testing.
 
AUDITTRACK
 
     When the Company was founded in 1993, its business plan was to develop
solutions for managing Novell networks. WebTrends continues to sell, support,
and enhance AuditTrack, a solution for auditing activity on Novell network
servers.
 
                                       37
<PAGE>   41
 
AWARDS
 
     WebTrends' products have received over 25 industry awards including the
following:
- --------------------------------------------------------------------------------
 
<TABLE>
<CAPTION>
AWARD                                          PRODUCT                 DATE AWARDED
- -------------------------------------------------------------------------------------
<S>                                <C>                                <C>
 Network World's Blue Ribbon       WebTrends Enterprise Suite 3.0     December 1998
   Award
- -------------------------------------------------------------------------------------
 Network Computing Editor's        WebTrends Enterprise Suite 2.1     November 1998
   Choice Award
- -------------------------------------------------------------------------------------
 Finalist, PC Computing 1998 MVP   WebTrends Professional Suite 2.1   November 1998
   Award
- -------------------------------------------------------------------------------------
 Internet Commerce Expo, Best of   WebTrends Professional Suite       September 1998
   Class
- -------------------------------------------------------------------------------------
 PC Magazine Editor's Choice       WebTrends Log Analyzer 4.0         March 1998
- -------------------------------------------------------------------------------------
 VAR Business Magazine, VAR        WebTrends Professional Suite       January 1998
   Business Recommends
- -------------------------------------------------------------------------------------
 Software Publisher's Association  WebTrends Professional Suite       January 1998
   CODIE Award Finalist for Best
   Enterprise Management Tools
- -------------------------------------------------------------------------------------
 ZDNet Editor's Choice (Five Star  WebTrends Log Analyzer 4.0 and     December 1997
   Rating)                         WebTrends Professional Suite 1.0
- -------------------------------------------------------------------------------------
</TABLE>
 
LICENSING AND PRICING
 
     All of WebTrends' products are licensed for use and are priced to be
affordable to both large and small organizations. In general, WebTrends'
products are licensed to be run on a single computer. WebTrends offers customers
who license its products the option to purchase one-year subscriptions that
permit users to download all new versions of the licensed product during the
subscription period. Subscriptions are generally priced at 20% of the license
fee. The Company periodically changes its pricing and licensing policies as a
result of competitive conditions and other factors. The following table lists
end-user product prices as of December 1, 1998 (upgrade pricing and shipping and
handling charges not shown). The Company offers reseller discounts, volume
discounts, and occasional promotional pricing.
 
                                       38
<PAGE>   42
 
<TABLE>
<S>                                            <C>                     <C>            <C>
- -----------------------------------------------------------------------------------------------------
                                                                           U.S.        INTRODUCTION
PRODUCTS                                       SCOPE                    LIST PRICE         DATE
- -----------------------------------------------------------------------------------------------------
 MANAGEMENT SUITES AND TRAFFIC ANALYSIS
- -----------------------------------------------------------------------------------------------------
 WebTrends Enterprise Suite                    500 virtual domains        $1,499      September 1997
- -----------------------------------------------------------------------------------------------------
 WebTrends Professional Suite                  100 virtual domains        $  499      November 1997
- -----------------------------------------------------------------------------------------------------
 WebTrends Log Analyzer                        50 virtual domains         $  299      February 1996
- -----------------------------------------------------------------------------------------------------
 WebTrends Reporting Server for Unix           10 domains/10 users       $2,999*      1st Half 1999
                                               Additional 10 pack        $1,000*
- -----------------------------------------------------------------------------------------------------
                                               Each additional
 Server Cluster Add-on                         server                     $  999      August 1998
- -----------------------------------------------------------------------------------------------------
 WebTrends Suite for Lotus Domino              500 virtual domains        $  999      May 1998
- -----------------------------------------------------------------------------------------------------
 Advertising ROI Add-on                        TBD**                      TBD**       1st Half 1999
- -----------------------------------------------------------------------------------------------------
 SECURITY AND FIREWALL MANAGEMENT
- -----------------------------------------------------------------------------------------------------
 WebTrends for Firewalls and VPNs              Each firewall              $1,499      June 1998
- -----------------------------------------------------------------------------------------------------
 WebTrends Security Analyzer                   255 IP Addresses           $1,499      1st Half 1999
                                               Unlimited IP
                                               Addresses                  $4,999
- -----------------------------------------------------------------------------------------------------
</TABLE>
 
- -------------------------
*  Projected
 
** To Be Determined
 
PRODUCT ARCHITECTURE AND TECHNOLOGY
 
     The focus of product development at WebTrends is to bring new products as
well as new versions of existing products to market quickly in order to keep
pace with the rapid evolution of Internet technologies and increasing customer
demands. The Company has recruited a product development team experienced in
bringing quality products to market on-time. As of December 1, 1998, the
Company's product development team consisted of 24 employees with
responsibilities that include software engineering, quality assurance, and
technical writing. This team is currently developing new versions of most of the
Company's existing products as well as new cartridges for analyzing the return
on investment from Internet-based systems and for managing streaming audio and
video Internet servers.
 
                                       39
<PAGE>   43
 
[WEBTRENDS ILLUSTRATION]
 
     The Company's product architecture and technologies, as shown in the above
diagram, provide significant competitive advantages. The architecture consists
of application cartridges atop a shared foundation of base technologies. The
application cartridges request services from the foundation, where most of the
code is located, through an application programming interface ("API"). This
shared foundation shortens the product development cycle because the shared
components do not have to be redeveloped for each new application cartridge. In
addition, enhancements to the foundation, such as improving the speed of the
report generator, benefit all cartridges.
 
     Some of the important base technologies are:
 
     Scheduler. The Scheduler automatically runs analyses and reports at
specified times and intervals, without the presence of an operator.
 
     Graphical User-Interface (GUI) Framework. WebTrends' GUI framework improves
usability by maintaining a consistent look and feel across each of WebTrends'
products.
 
     Reporting Engine. WebTrends' Reporting Engine permits customers to
customize the reports generated by the application cartridges. In addition, many
reports can be generated in HTML, Microsoft Word, Microsoft Excel, or comma
delimited formats.
 
     Language Editor. A language editor is built into the products that
facilitates customizing the product for international use.
 
     The Company has numerous additional technologies and product features,
including the following:
 
     Direct Analysis of Server Logs. WebTrends' products can analyze server logs
as they are created or at scheduled times. In either case, the server logs are
read and analyzed in a single pass. The Company believes that the alternative
approach of first importing the log data into a database management system and
then analyzing the data is slow and costly.
 
     FastTrends Cache. The Company's FastTrends caching technology stores the
results of an analysis allowing customers to quickly perform further analysis or
reorganize the results in meaningful ways. FastTrends contributes to the
scaleability of the Company's products by efficiently handling large amounts of
data.
 
                                       40
<PAGE>   44
 
     64-bit Technology. WebTrends has implemented 64-bit technology to permit
its products to analyze log files containing more than 4 gigabytes of data.
WebTrends' products are compiled to run on 32-bit processors.
 
     Standard Programming Languages. The Company's engineers develop software
using C and C++ programming languages to produce fast, scaleable products.
Standard programming languages also ease porting the Company's technology to new
operating environments.
 
     Remote Analysis. The Company's products need not reside on the server being
analyzed. Server logs can be exported to the system where the product resides or
can be remotely accessed.
 
     Compatibility with ODBC Databases. WebTrends' products can obtain data from
ODBC-compliant databases for analysis. In addition, the results of analyses can
be exported to ODBC-compliant databases.
 
     Information Gathering. The registration engine built into the Company's
products collects detailed customer information. The products also have a
customer feedback feature that encourages customers to communicate with the
Company. Information from both of these sources is used for sales leads and as
input for the next round of product upgrades and improvements.
 
SERVICES AND SUPPORT
 
     WebTrends provides technical support to its registered users by telephone,
e-mail, and on its Web site. The Company's products are easy to install and use,
and the Company also maintains an extensive database of support information on
its Web site, all of which enables the Company's support organization to operate
efficiently and increases customer loyalty and satisfaction.
 
     The Company intends to continue to enhance its services capabilities. Its
recently-formed professional services organization will provide end-user
implementation and training, certification and training for third-party service
providers and resellers, and management and reporting for high-traffic Internet
events and seminars. The Company also relies on VARs and ISPs that distribute
and promote the Company's products to provide similar services.
 
CUSTOMERS
 
     As of December 1, 1998, WebTrends had licensed over 50,000 products to over
20,000 customers. Some of its customers are Internet-based businesses that were
specifically formed to take advantage of emerging Internet opportunities.
However, the bulk of its customers are traditional companies from all segments
of the economy that are developing new applications and porting existing
applications to the Internet. The Company's products are used by over one-third
of the Fortune 500, but are also affordable to small organizations.
 
     An important customer segment for the Company is ISPs that sell Web site
hosting services. Several of these ISPs use WebTrends' products to perform
WebTrends' analyses on their customers' Web sites as an added service. Some of
the ISPs' own customers have become WebTrends' customers to do more
sophisticated analyses in-house or to analyze other in-house, Internet servers.
 
                                       41
<PAGE>   45
 
Representative customers include:
 
TECHNOLOGY
Cisco Systems
Compaq Computer
Dell Computer
EDS
Hewlett-Packard
IBM
Intel
Siemens
 
TELECOMMUNICATIONS
AT&T
Ameritech
Bell Atlantic
British Telecom
GTE
 
PUBLIC SECTOR
City of San Jose
NASA
University of Illinois
U.S. Air Force
U.S. Dept. of Labor
U.S. House of Representatives
INTERNET SERVICE PROVIDERS
@Home
Cable and Wireless
DIGEX
NETCOM
Prodigy
PSINet
Verio
 
MEDIA
BBC
Dow Jones & Company
NBC
Playboy Enterprises
Washington Post
 
MANUFACTURING
Boeing
Caterpillar
DaimlerChrysler
Eastman-Kodak
Ford Motor Co.
Pharmacia & Upjohn
INTERNET COMPANIES
InfoSeek
Netscape
Peapod
USWeb
UUNet
 
FINANCIAL SERVICES
American Express
BankAmerica
Chase Manhattan
Dun and Bradstreet
Union Bank
 
TRANSPORTATION
Air New Zealand
Alaska Airlines
American Airlines
Greyhound Lines
KLM Royal Dutch Airlines
 
CASE STUDIES
 
DIGEX Incorporated -- ISP Managing Web Sites for its Customers
 
     DIGEX is a leading national Internet carrier that hosts and manages
hundreds of Web sites and firewalls for companies including America's Health
Network and Nike. DIGEX derives competitive advantage from its sophisticated Web
site management organization that includes 250 employees.
 
     In August 1997, DIGEX initiated an engineering effort to evaluate Web site
reporting and analysis solutions to provide management reports to its customers.
After running a full battery of tests and comparing several competing traffic
analysis solutions, DIGEX decided to standardize on a single traffic analysis
software package to avoid the difficulties and expense in providing world-class
support on a variety of different applications.
 
     DIGEX selected WebTrends' products because of their industry-leading
functionality, high quality, attractive prices, and ease of use. WebTrends'
support for server clusters and ability to perform with little to no demand on
the Web servers during peak hours were also critical. For example, the WebTrends
Log Analyzer generates reports between 1 a.m. and 2 a.m. daily for one of
DIGEX's largest customers whose site runs on a cluster of nine Web servers each
producing a 200 megabyte log file each day.
 
     DIGEX cites three key benefits from its use of WebTrends' products:
 
     - Increased Customer Satisfaction: DIGEX is experiencing improved customer
       retention because customers are more satisfied with their overall hosting
       solution.
 
                                       42
<PAGE>   46
 
     - Reduced Cost: DIGEX estimates that it is saving $200,000 per year,
       compared to when it was supporting multiple reporting packages.
 
     - Increased Competitiveness: DIGEX's ability to deliver industry-leading
       reporting functionality provides a competitive advantage over Web-hosting
       competitors.
 
     Since standardizing on WebTrends, DIGEX has installed hundreds of copies of
WebTrends' products.
 
Cable & Wireless USA -- ISP Keeping Up With Customer Demands
 
     Cable & Wireless owns and operates one of the world's premier Internet
networks. Its Internet Solutions Center manages mission-critical Web sites for
hundreds of global corporations. In May 1998, after extensive testing and
evaluation of off-the-shelf packages, the Internet Solutions Center decided to
replace its internally developed management applications with the WebTrends
Enterprise Suite. WebTrends Enterprise Suite met all of the Internet Solutions
Center's evaluation criteria including maintaining all of the existing
functionality of the internally developed applications and handling its largest
Web sites reliably.
 
     The Internet Solutions Center installed WebTrends Enterprise Suite onto
numerous processing servers dedicated to running WebTrends software. Log files
from hundreds of Web Sites are moved to these processing servers each night by 2
a.m. The WebTrends Enterprise Suite automatically detects the type of each log
file, then creates up to 33 reports for each Web site, processing approximately
three gigabytes of data. By morning, daily and month-to-date reports are created
for every customer and are available on a reporting server via a Web browser.
 
     Cable & Wireless has seen three clear benefits from the WebTrends solution:
 
     - Increased Customer Satisfaction: Cable & Wireless customers are receiving
       the reports they need, on a timely basis, to manage their businesses.
       Requests to Cable & Wireless from its customers for customized reports
       have significantly decreased.
 
     - Lowered Operating Cost: Operational support effort has been reduced from
       about 25 hours per week to about 10 hours per week, saving about $30,000
       annually.
 
     - Eliminated Development Costs: Two software developers who were developing
       enhancements to the Internet Solutions Center's internally-developed
       management software have been redeployed, saving about $200,000 annually.
 
Pharmacia & Upjohn -- Managing a Global Intranet
 
     Pharmacia & Upjohn is a pharmaceutical and healthcare company with offices
in 54 countries and over 30,000 employees. Pharmacia & Upjohn used Internet
technology to develop an internal use network for communication of company
information and news that generates over 13 million hits per month to 400,000
Web pages housed on 50 geographically dispersed servers. Using WebTrends
Professional Suite, Pharmacia & Upjohn's Webmaster analyzes and monitors the
entire worldwide network from a single workstation in his office. Analyses are
scheduled for automatic execution and the reports are made available on the
network where they are regularly reviewed by 50 to 100 managers. The WebTrends
solution has benefited Pharmacia & Upjohn in the following ways:
 
     - Improved Design: Frequently accessed information has been made easier to
       find. Certain low-traffic pages have been deleted.
 
                                       43
<PAGE>   47
 
     - Increased Availability: E-mail messages or pager messages are
       automatically sent when a server is down, reducing recovery delays.
 
     - Facilitates Capacity Planning: Overall usage trends permit Pharmacia &
       Upjohn to anticipate needs and upgrade servers and communications
       facilities before network performance degrades.
 
     - Reduced Overhead: The WebTrends' scheduler automates many of the
       management activities. Furthermore, functional management is able to
       review and customize their own reports reducing the stress on the IT
       organization.
 
SALES, MARKETING, AND DISTRIBUTION
 
     The Company conducts a number of marketing programs to promote the
WebTrends brand and to support the sale and distribution of its products. These
programs are designed to inform existing and potential resellers and end-user
customers about the capabilities and benefits of the Company's products.
Marketing activities include: press relations; publication of technical and
educational articles in the Company's on-line magazine, WebTrends Corporation
Alert; participation in industry trade shows; product/technology conferences and
seminars; Web-based and traditional advertising; development and distribution of
Company literature; and maintenance of the Company's Web site. The Company also
conducts joint marketing and distribution with strategic partners, including:
 
     - Oracle: Distributes trial versions of Web site management products with
       Oracle's Internet Application Server.
 
     - Netscape: Sells WebTrends' products through its Software-Depot Store
       e-commerce Web site.
 
     - Microsoft: WebTrends promotes its products at the microsoft.com Web site
       and at the Microsoft Partners' Pavilion at selected trade conferences.
 
     - Check Point Software: Distributes trial versions of WebTrends' products
       from its Web site and partner for marketing, advertising, and trade show
       activities.
 
     - Hewlett-Packard: Promotes WebTrends' products on the HP Covision Web site
       as a strategic part of an integrated solution for electronic business.
 
     Many of the Company's sales leads are generated from its own Web site,
which is often a customer's first contact with the Company. The Company's Web
site contains extensive product information and sales literature. The Web site
also has an on-line purchasing capability. Many visitors download free trial
versions of the Company's products from the Web site. Customers can purchase the
product during the trial period. For 1998, on-line sales accounted for
approximately 19% of WebTrends' revenue.
 
     In addition to on-line sales, the Company's sales force consists of a
telesales organization and a direct field sales organization. The telesales
organization responds to incoming inquiries generated by the Company's
advertising and marketing activities. Telesales representatives also initiate
calls to contact customers who download trial software from the Web site, and
offer new products to existing customers. Data from software downloads and
license registrations are used to identify volume licensing opportunities that
are generally referred to a direct field sales representative or a VAR. As of
December 1, 1998, the telesales organization consisted of one manager and ten
sales representatives.
 
                                       44
<PAGE>   48
 
     The direct field sales organization is focused on large enterprises and
strategic sales. Strategic sales efforts are targeted at ISPs, Internet-based
companies, and other organizations with significant on-line presences. By
selling its solutions to the perceived Internet technology leaders, WebTrends
believes it enhances its own brand image. As of December 1, 1998, the direct
field sales organization consisted of five sales representatives. The Company
plans to grow its direct field sales force and base more of its direct field
sales representatives in their respective geographic territories in 1999.
 
     The Company's domestic, indirect distribution channel consists of numerous
resellers and a VAR program. The Company relies on the VAR program not only to
expand sales but also to meet the demand for value-added services related to the
installation and use of the Company's products. Recently the Company established
a national distribution relationship with Merisel. WebTrends expects that its
resellers and VARs will acquire product through Merisel or other distributors in
the future. As of December 1, 1998, the Company employed three VAR partner
managers to establish new VARs and manage the Company's relationships with
existing VARs and one reseller manager to manage the Company's relationships
with new and existing resellers. In 1998, indirect sales accounted for
approximately 30% of WebTrends' revenue.
 
     The Company has a nonexclusive relationship with a third-party export
management company to establish indirect distribution channels outside of the
United States. The export management company is responsible for shipment of the
Company's products to the international distributor, reseller, or VAR and for
all documentation of such export shipments. International resellers and VARs are
responsible for the localization of reports, marketing materials and packaging
in the countries where they distribute WebTrends' products. In 1998,
international sales, both direct and indirect and primarily from European
markets, accounted for approximately 28% of WebTrends' revenues.
 
COMPETITION
 
     The Company competes in the markets for Web site traffic analysis
solutions, alerting and monitoring solutions, firewall and proxy server traffic
analysis solutions, and security analysis solutions on the basis of performance,
scaleability, price, breadth of solution, ease of use, and compatibility with
the user's systems. These markets are new, and are characterized by intense and
increasing competition, rapidly changing technology, evolving standards, new
product introductions, and other activities of market participants. In addition,
these markets are highly fragmented, and our competitors vary depending upon the
market that our Internet management solutions address.
 
     In the market for Web site traffic analysis solutions, the Company's
primary competitors are Andromedia, Accrue, I/Pro, Marketwave, and net.Genesis.
In the Web site link analysis and quality control market, the Company's primary
competitors are Tetranet Software and Coast Software. In the alerting and
monitoring market, the Company's primary competitors are IPSwitch and Geneva
Software. In the firewall and proxy analysis market, the Company's primary
competitors are Telemate and SecureIT. In the security analysis market, the
Company expects to compete primarily with ISS Axent Technologies, and Network
Associates. Although the markets in which we compete are highly fragmented, we
may face additional competition from existing competitors if any of them were to
broaden the scope of their Internet management products either by developing or
acquiring additional products or distribution channels.
 
     The Company also competes with vendors of Internet servers, operating
systems, and networking hardware. In particular, Microsoft, Netscape, Sun
Microsystems, Oracle, and
 
                                       45
<PAGE>   49
 
others bundle Internet management solutions with their Internet products. The
Company expects this bundling activity to increase in the future. The bundling
of competing products with standard features of operating systems, Internet
servers or networking hardware could render the Company's products obsolete and
unmarketable. Even if the functionality, ease of use, and performance of the
products included with operating systems, Internet servers, or networking
hardware is inferior to the Company's products, a significant number of
customers may elect to accept these products instead of purchasing additional
software from WebTrends.
 
     The Company believes that additional competitors will continue to enter the
market as the size and visibility of the market opportunity increases. These new
market entrants may include traditional system and network management software
developers. For example, Computer Associates is currently beta testing an
extension to its Unicenter TNG product line that includes functions for alerting
and monitoring, Web site traffic analysis, and link analysis.
 
     The Company also faces competition and potential competition from Web
management service providers, such as consulting firms, Web design firms,
Internet audit firms, site management vendors, ISPs, and independent software
vendors. These service providers may use the Company's solutions, competitors'
solutions, or custom-developed solutions to manage Web sites for their customers
who otherwise would have been sale opportunities for us. Certain larger
potential customers may rely on their IT departments to internally develop
Internet management solutions.
 
     Increased competition could result in pricing pressures, reduced margins,
or the failure of the Company's products to achieve or maintain market
acceptance, any of which could have a material adverse effect on the Company's
business, results of operations, and financial condition. Certain current and
potential competitors have longer operating histories, greater name recognition,
access to larger customer bases, and substantially greater financial, technical,
marketing, distribution, service, support, and other resources than the Company.
As a result, they may be able to respond more quickly than the Company to new or
changing opportunities, technologies, standards, or customer requirements. For
all of the foregoing reasons, the Company may not be able to compete
successfully against its current and future competitors. See "Risk
Factors -- Competition."
 
PROPRIETARY RIGHTS
 
     The Company relies on a combination of copyright, trade secret, patent,
trademark, confidentiality procedures, and contractual provisions to protect its
proprietary rights. The Company's software, documentation and other written
materials are provided limited protection by international and United States
copyright laws. The Company licenses its products in object code format for
limited use by customers. The Company treats the source code for its products as
a trade secret and requires all employees and third-parties who require access
to the source code to sign non-disclosure agreements.
 
     The Company currently has two pending United States patents that seek to
protect inventions underlying the Company's FastTrends cache and server cluster
analysis technology, respectively. The Company is in the process of preparing an
additional United States patent application. The Company does not have any
issued patents.
 
     WebTrends has developed and published a log format for firewall data that
it hopes to establish as a standard. WebTrends may develop additional formats to
facilitate the standardization process for enterprise management of Internet and
intranet servers. The
 
                                       46
<PAGE>   50
 
Company permits such formats to be implemented by vendors of servers and other
Internet products, and by competing enterprise management software companies.
 
     The Company has registered the trademark AuditTrack in the United States.
The Company has applied for United States trademark registrations for the
following: AlertTrack, ClusterTrends, DBTrends, FastTrends, FireTrends, Manage
Your WWWorld, SmartPass, WebTrends, and WWWorld. Certain of these marks are also
protected in other jurisdictions. See "Risk Factors -- Dependence on
Intellectual Property; Risk of Infringement."
 
EMPLOYEES
 
     As of December 1, 1998, the Company had 76 employees, including 39 in
sales, marketing, and customer support, 24 in research and development, and 13
in finance and administration. All of the employees were located at the
Company's headquarters in Portland, Oregon, except for three sales
representatives. None of the Company's employees is represented by a labor
union. The Company has experienced no work stoppages and believes its
relationships with its employees are good.
 
FACILITIES
 
     WebTrends is headquartered in Portland, Oregon, where it leases
approximately 16,000 square feet pursuant to a lease that expires on January 31,
1999. The Company has signed a five-year lease for a new facility, also in
Portland, Oregon. Pursuant to the new lease, the Company will occupy
approximately 22,000 square feet of the new facility when it moves from the old
facility in January 1999, and will occupy an additional 15,000 square feet of
the new facility by July 1999. The Company has sales offices in Boston,
Massachusetts and Houston, Texas.
 
LEGAL PROCEEDINGS
 
     The Company is not currently a party to any material legal proceedings.
 
                                       47
<PAGE>   51
 
                                   MANAGEMENT
 
EXECUTIVE OFFICERS, DIRECTORS, AND KEY PERSONNEL
 
     The executive officers, directors, and key personnel of WebTrends, and
their ages and positions, are as follows:
 
<TABLE>
<CAPTION>
              NAME                AGE                    POSITION
              ----                ---                    --------
<S>                               <C>    <C>
Elijahu Shapira.................  33     Chairman of the Board and Chief
                                         Executive Officer
W. Glen Boyd....................  31     President, Chief Technical Officer, and
                                         Director
James T. Richardson.............  51     Vice President, Chief Financial Officer,
                                         and Secretary
Gregory D. Applegate............  38     Vice President of Sales
Daniel J. Meub..................  45     Vice President of Marketing
Michael Burmeister-Brown........  40     Director
John W. Ryan....................  37     Director
Srivats Sampath.................  39     Director
John D. Teddy...................  34     Vice President of Research & Development
</TABLE>
 
     There are no family relationships among any of the directors, executive
officers, or key personnel of WebTrends.
 
     Elijahu Shapira is a co-founder of WebTrends and has served as its Chief
Executive Officer since December 1997 and as a director since September 1993.
From September 1994 to November 1995 and from November 1996 to December 1998, he
served as Vice President and Secretary of the Company. Mr. Shapira has 14 years
of experience in the software industry. From June 1991 to September 1994, Mr.
Shapira was the Product Development Manager for the AntiVirus product line of
Central Point Software, an anti-virus software development company that was
acquired by Symantec Corporation in 1994. From March 1987 to October 1990, Mr.
Shapira was the Vice President of International Business Development for Carmel
Software Engineering, a company specializing in network security and encryption
products.
 
     W. Glen Boyd is a co-founder of WebTrends and has served as the Company's
President since December 1996, as its Chief Technical Officer since December
1997, and as a director since September 1993. Mr. Boyd served as the President
of WebTrends from September 1993 to November 1995 and as the Company's Vice
President and Secretary from November 1995 to December 1996. Mr. Boyd has more
than 12 years of experience in the software industry. Prior to co-founding
WebTrends in 1993, from October 1990 to January 1993, Mr. Boyd was a Section
Manager for the AntiVirus, Commute, and PCTools product lines of Central Point
Software.
 
     James T. Richardson has served as WebTrends' Vice President and Chief
Financial Officer since July 1998 and as Secretary since December 1998. From
April 1994 to December 1997, Mr. Richardson served as the Senior Vice President
of Corporate Operations and Chief Financial Officer of Network General, a
producer of networking software that merged with McAfee Associates in December
1997 to form Network Associates. From July 1992 to April 1994, Mr. Richardson
served as the Vice President of Finance and Chief Financial Officer of Logic
Modeling Corporation, an electronic design automation software company that
merged with Synopsys, Inc. in February 1994. From
 
                                       48
<PAGE>   52
 
November 1989 to June 1992, Mr. Richardson served as the Vice President of
Finance and Administration and as Chief Financial Officer of Advanced Logic
Research, a manufacturer of personal computers. Mr. Richardson has served in
various management positions in the high-technology industry since 1977.
 
     Gregory D. Applegate has served as WebTrends' Vice President of Sales since
April 1998. From December 1996 to April 1998, Mr. Applegate served as the Vice
President of Sales of OrCAD Inc., an electronic design automation software
company. From October 1993 to November 1996, Mr. Applegate served in a variety
of other management roles at OrCAD. Prior to his employment with OrCad, Mr.
Applegate served in sales and management positions at INTERSOLV, Inc., an
enterprise solution and software management company.
 
     Daniel J. Meub has served as the Company's Vice President of Marketing
since December 1998. From December 1996 to October 1998, Mr. Meub served as the
President and Chief Executive Officer of Adaptive Solutions Inc., a supplier of
forms processing software and imaging solutions for the health care and
governmental markets that filed a voluntary petition under Chapter 7 of the
United States Bankruptcy Code due to insolvency. From January 1995 to November
1996, Mr. Meub served as the Executive Vice President of Marketing and Product
Development of Now Software Inc., a supplier of time management and utility
software. From February 1993 to June 1994, Mr. Meub served as the Vice
President/General Manager of the Desktop Product Group of Central Point
Software. From November 1991 to February 1993, Mr. Meub served as the Vice
President of Marketing and Development of Calera Recognition Systems, a
character recognition software development company. Mr. Meub has served in a
variety of sales and marketing roles since 1976.
 
     Srivats Sampath has served as a director of WebTrends since January 1998.
Since July 1998, Mr. Sampath has served as the Vice President of Worldwide
Marketing of Network Associates, a provider of security and management solutions
for enterprise networks. From June 1996 to December 1997, Mr. Sampath served as
the Vice President of Product Marketing for Netscape Communications, a provider
of Internet software and services. From June 1993 to June 1996, Mr. Sampath
served as the President and Chief Executive Officer of Discussions Corporation,
a company that he founded to develop e-mail based groupware solutions. From 1984
to 1991, Mr. Sampath managed the LAN Enhancement Operations and Microcomputer
Communications Division of Intel Corporation. Mr. Sampath has over 15 years of
experience serving in management and executive roles in the computer industry.
 
     John W. Ryan has served as a director of WebTrends since January 1998.
Since January 1997, Mr. Ryan has served as the President of J Ryan & Associates,
a provider of high technology marketing and sales consulting services. From
September 1995 to January 1997, Mr. Ryan served as the Vice President of
Marketing Strategy and Programs for Tivoli Systems, a systems management
division of IBM. From April 1994 to September 1995, Mr. Ryan served as the Vice
President of Marketing for Mergent International, a producer of security
software. From December 1990 to April 1994, he served as the director of a
business unit for Central Point Software. Mr. Ryan has 15 years of experience in
executive level and senior management roles in the computer industry.
 
     Michael Burmeister-Brown has served as a director of WebTrends since
October 1996. Since July 1997, Mr. Burmeister-Brown has served as a software
engineer at Yahoo!, Inc., a company that provides services as a Web portal.
Since May 1992, Mr. Burmeister-Brown has also served as the President of Second
Nature Software, a software development
 
                                       49
<PAGE>   53
 
company. From 1981 to 1991, Mr. Burmeister-Brown served in various executive
management roles, including President, Chief Executive Officer, and Chief
Technology Officer, for Central Point Software, a company he founded in 1981.
Mr. Burmeister-Brown has 16 years of experience in senior management roles in
the computer industry.
 
     John D. Teddy has served as WebTrends' Vice President of Research &
Development since November 1998. From April 1997 to November 1998, Mr. Teddy
served as the Vice President of Engineering and Director of Engineering for
Cybermedia, Inc., a software development company. From April 1994 to April 1997,
Mr. Teddy served as the Chief Architect and Senior Development Manager for
Symantec, where he helped create software such as PCTools, Norton Navigator, and
CrashGuard. From October 1991 to April 1994, Mr. Teddy served as a Senior
Development Manager of Central Point Software.
 
CLASSIFIED BOARD; REMOVAL OF DIRECTORS
 
     WebTrends' Bylaws provide that if the number of directors is increased to
six or more, the Board of Directors will, at the next annual meeting of
shareholders, be divided into three classes, each of which will serve for a
staggered three-year term. Currently, the Board is comprised of five directors,
each serving a one-year term. The Articles of Incorporation provide that a
director may be removed only for cause. The Bylaws provide that a director may
be removed at a special meeting of the shareholders specifically called for that
purpose, and the meeting notice must state that the purpose, or one of the
purposes, of the meeting is removal of the director by a vote of the holders of
a majority of the shares then entitled to vote on the election of directors.
 
BOARD COMMITTEES
 
     WebTrends maintains two standing committees, an Audit Committee and a
Compensation Committee.
 
     Audit Committee. In December 1998, the Board of Directors formed the Audit
Committee for the purpose of reviewing the Company's internal accounting
procedures and consulting with and reviewing the services provided by the
Company's independent public accountants. Messrs. Sampath and Burmeister-Brown
constitute the Audit Committee.
 
     Compensation Committee. In December 1997, the Board of Directors formed the
Compensation Committee. The Compensation Committee reviews and recommends to the
Board the compensation and benefits of all the Company's officers and reviews
general policy relating to compensation and benefits of the Company's employees.
The Compensation Committee also administers the Company's stock option plans and
will administer the Company's Employee Stock Purchase Plan upon completion of
this Offering. Messrs. Shapira, Burmeister-Brown, and Ryan constitute the
Compensation Committee.
 
COMPENSATION OF DIRECTORS
 
     Directors do not currently receive cash compensation for services rendered
as members of the Company's Board of Directors. WebTrends does, however,
reimburse the directors for certain reasonable expenses incurred in connection
with their attendance at Board and Committee meetings. Additionally, certain
directors have provided consulting services to the Company as independent
contractors. See "Certain Transactions."
 
     In December 1997, WebTrends granted to each of Messrs. Ryan and Sampath,
nonemployee directors, options to purchase 164,208 shares of Common Stock at an
 
                                       50
<PAGE>   54
 
exercise price of $0.30 per share. In August 1998, the Company granted to Mr.
Ryan an option to purchase 15,000 shares of Common Stock at an exercise price of
$0.91 per share. The shares subject to the foregoing options vest yearly over a
four-year period.
 
COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION
 
     Prior to December 1997, WebTrends Board of Directors did not maintain a
standing Compensation Committee of the Board of Directors, and the entire Board,
including Messrs. Boyd and Shapira, participated in all decisions regarding
compensation of the Company's executive officers. In December 1997, the Board
formed the Compensation Committee and appointed Messrs. Burmeister-Brown, Ryan,
and Shapira as committee members. Mr. Shapira serves as the Chairman of the
Board and Chief Executive Officer of the Company. Messrs. Burmeister-Brown and
Ryan are not employees or officers or former employees or officers of the
Company. No executive officer of WebTrends serves as a member of the board of
directors or compensation committee of any entity that has one or more executive
officers serving as a member of the Company's Board of Directors or Compensation
Committee.
 
EXECUTIVE COMPENSATION
 
     The following table summarizes the compensation paid to WebTrends' Chief
Executive Officer and the other executive officers of the Company whose salary
and bonus exceeded $100,000 for services rendered to the Company in all
capacities during fiscal 1997 (collectively, the "Named Executive Officers").
 
                           SUMMARY COMPENSATION TABLE
 
<TABLE>
<CAPTION>
                                                            ANNUAL COMPENSATION
                                                            -------------------
               NAME AND PRINCIPAL POSITION                   SALARY      BONUS
               ---------------------------                  --------    -------
<S>                                                         <C>         <C>
Elijahu Shapira, Chairman of the Board and
  Chief Executive Officer.................................  $133,333    $30,000
W. Glen Boyd, President and Chief Technical Officer.......   133,333     30,000
</TABLE>
 
OPTION GRANTS IN LAST FISCAL YEAR
 
     No stock options were granted to the Named Executive Officers during the
year ended December 31, 1997.
 
EMPLOYEE BENEFIT PLANS
 
401(K) PLAN
 
     WebTrends maintains a 401(k) tax-qualified employee savings and retirement
plan covering all employees who satisfy certain eligibility requirements
relating to minimum age and length of service (the "401(k) Plan"). Pursuant to
the 401(k) Plan, eligible employees may elect to reduce their current
compensation by up to the lesser of 15% of their annual compensation or the
statutorily prescribed annual limit and have the amount of such reduction
contributed to the 401(k) Plan. The 401(k) Plan is intended to qualify under
Section 401 of the Internal Revenue Code of 1986, as amended (the "Code"), so
that contributions to the 401(k) Plan, and income earned on the 401(k) Plan
contributions are not taxable until withdrawn. The 401(k) Plan is available to
the
 
                                       51
<PAGE>   55
 
Company's executive officers on terms not more favorable than those offered to
other employees.
 
EMPLOYEE STOCK PURCHASE PLAN
 
     The Company adopted the 1999 Employee Stock Purchase Plan (the "ESPP") in
December 1998. The ESPP will be implemented upon the effectiveness of this
Offering. The Company intends for the ESPP to qualify under Section 423 of the
Internal Revenue Code of 1986, as amended. The ESPP permits eligible employees
of WebTrends and its subsidiaries to purchase common stock through payroll
deductions of up to 15% of their cash compensation. WebTrends will implement the
ESPP with six-month offering periods, except that the first offering period will
begin on the effectiveness of this Offering and end on June 30, 1999. Subsequent
offering periods will begin on each January 1 and July 1. Under the ESPP, no
employee may purchase common stock worth more than $25,000 in any offering
period or in any calendar year, valued as of the first day of each offering
period. In addition, owners of 5% or more of the combined voting power or value
of all classes of stock of WebTrends or a subsidiary of the Company may not
participate in the ESPP. The Company authorized the issuance of a total of
700,000 shares of Common Stock under the ESPP, plus an automatic increase on
January 1, 2000 and each anniversary thereafter that will be equal to the lesser
of (i) 32,500 shares; (ii) 0.125% of the average common shares outstanding as
used to calculate fully diluted earnings per share as reported in the Annual
Report to shareholders for the preceding year; or (iii) a lesser amount
determined by the Company's Board of Directors. Any unissued shares resulting
from increases in previous years will be added to the aggregate number of shares
available for issuance under the ESPP.
 
     The price of the Common Stock purchased under the ESPP will be the lesser
of 85% of the fair market value on the first day of an offering period and 85%
of the fair market value on the last day of an offering period, except that the
purchase price for the first offering period will be equal to the lesser of 100%
of the initial public offering price for the Common Stock and 85% of the fair
market value on June 30, 1999. The ESPP will terminate in December 2008, but the
Board of Directors may terminate it at any earlier time. The Company has not
issued any shares of Common Stock under the ESPP.
 
     In the event of a merger or proposed sale of all or substantially all of
the Company's assets, the ESPP provides that each outstanding option to purchase
shares under the ESPP will be assumed or an equivalent option substituted by the
successor corporation. If the successor corporation refuses to assume or provide
an equivalent substitute for the option, the offering period during which a
participant may purchase stock will be shortened to a specified date before the
merger or proposed sale. In the event of a proposed liquidation or dissolution
of WebTrends, the offering period during which a participant may purchase stock
will be shortened to a specified date before the date of the proposed
liquidation or dissolution.
 
1998 STOCK INCENTIVE COMPENSATION PLAN
 
     In December 1998, the Company adopted the 1998 Stock Incentive Compensation
Plan (the "1998 Plan"). The purpose of the 1998 Plan is to enhance the long-term
shareholder value of the Company by offering opportunities to selected
employees, directors, officers, consultants, agents, advisors, and independent
contractors of the Company to participate in the Company's growth and success,
to encourage them to remain in the service of the Company, and to own Company
stock. The 1998 Plan permits both option and stock grants. The Board has
reserved a total of 2,930,951 shares of
 
                                       52
<PAGE>   56
 
common stock for the 1998 Plan, plus (a) any shares returned to the 1997 Plan
upon termination of certain option and stock grants (other than terminations due
to exercise or settlement of such awards); and (b) an automatic annual increase,
to be added on the first day of the Company's fiscal year beginning in 2001,
equal to the lesser of 1,000,000 shares or 5% of the average common shares
outstanding as used to calculate fully diluted earnings per share as reported in
the Company's Annual Report to shareholders for the preceding year.
 
     Stock Option Grants. The Compensation Committee will serve as the Plan
Administrator of the 1998 Plan. The Plan Administrator will have the authority
to select individuals to receive options under the 1998 Plan and to specify the
terms and conditions of each option granted (incentive or nonqualified), the
exercise price (which, for incentive stock options, must be at least equal to
the fair market value of the common stock on the date of grant and for
nonqualified options must be at least 85% of the fair market value of the common
stock on the date of grant), the vesting provisions, and the option term. For
purposes of the 1998 Plan, fair market value means the average of the high and
low per share sales price as reported on the Nasdaq National Market on the date
of grant. Unless otherwise provided by the Plan Administrator, and to the extent
required for incentive stock options by the Code, an option granted under the
1998 Plan generally will expire ten years from the date of grant or, if earlier,
one year after the optionee's retirement, early retirement, death, or disability
and three months after other terminations (other than termination for cause in
which case such option shall automatically expire upon first notification to the
optionee of such termination).
 
     Stock Awards. The Plan Administrator is authorized under the 1998 Plan to
issue shares of common stock to eligible participants with terms, conditions,
and restrictions established by the Plan Administrator in its sole discretion.
Restrictions may be based on continuous service with the Company or the
achievement of performance goals. Holders of restricted stock are shareholders
of the Company and have, subject to certain restrictions, all the rights of
shareholders with respect to such shares.
 
     Termination of the 1998 Plan. Unless terminated sooner by the Board of
Directors, the 1998 Plan will terminate in December 2008.
 
     Adjustments. The Plan Administrator will make proportional adjustments to
the aggregate number of shares issuable under the 1998 Plan and to outstanding
awards in the event of stock splits or other capital adjustments.
 
     Corporate Transactions. In the event of certain corporate transactions,
such as a merger or sale of the Company, each outstanding option to purchase
shares under the 1998 Plan will be assumed or an equivalent option substituted
by the successor corporation or a parent thereof. If the successor corporation
refuses to assume or provide an equivalent substitute for the option, unless
otherwise provided in an individual's option letter agreement, the option shall
terminate, but the holder of such option shall have the right to exercise the
option immediately before the corporation transaction. In the event of a
proposed dissolution or liquidation of the Company, the Plan Administrator, in
its discretion, may accelerate options and cancel any forfeiture provisions or
repurchase options applicable to stock awards.
 
1997 STOCK INCENTIVE COMPENSATION PLAN
 
     WebTrends' 1997 Stock Incentive Compensation Plan (the "1997 Plan")
provides for the grant of incentive and nonqualified stock options and stock
awards to employees, directors and consultants of the Company. An aggregate of
3,069,049 shares of Common
 
                                       53
<PAGE>   57
 
Stock has been authorized for issuance under the 1997 Plan. As of December 15,
1998, options to purchase an aggregate 3,069,049 shares of Common Stock were
outstanding under the 1997 Plan, with exercise prices ranging from $0.30 to
$4.00 per share. No options granted under the 1997 Plan have been exercised. No
additional options will be granted under the 1997 Plan, as future option grants
will be made under the 1998 Plan. Any shares that are returned to the 1997 Plan
upon termination of certain options and stock grants (other than terminations
due to exercise or settlement of such awards) will be added to the number of
shares reserved for issuance under the 1998 Plan. Options outstanding under the
1997 Plan will continue to be governed by the terms of the 1997 Plan. In the
event of a merger of the Company with or into another corporation, the options
may be assumed or an equivalent option substituted by the successor corporation
or a parent or subsidiary of such corporation. If the successor corporation
refuses to assume or provide an equivalent substitute for the option, unless
otherwise provided in an individual's option letter agreement, the option shall
terminate, but the holder of such option shall have the right to exercise the
option immediately before the corporate transaction.
 
LIMITATION OF LIABILITY; INDEMNIFICATION OF DIRECTORS AND OFFICERS
 
     As permitted by Oregon law, WebTrends' Articles of Incorporation
("Articles") require indemnification against certain liabilities and expenses of
a director, and the Articles and Bylaws permit such indemnification of an
officer, where either is made or threatened to be made a party to a proceeding
(other than a proceeding by or in the right of the Company to procure a judgment
in its favor) because such person is or was a director or officer of WebTrends.
Indemnification is provided if the director or officer acted in good faith and
in a manner he or she reasonably believed was in or not opposed to the Company's
best interests, and, with respect to any criminal action or proceeding, the
director or officer, in addition, had no reasonable cause to believe his or her
conduct was unlawful. In the case of any proceeding by or in the right of the
Company, a director or officer is entitled to indemnification of certain
expenses if he or she acted in good faith and in a manner he or she reasonably
believed was in or not opposed to the Company's best interests. However,
pursuant to Oregon law, no indemnification would be made if the director's or
officer's errors or omissions (or alleged errors or omissions) were shown to
have involved any: (i) breach of the director's or officer's duty of loyalty to
WebTrends; (ii) act or omission not in good faith or that involved intentional
misconduct or a knowing violation of law; (iii) distribution that was unlawful
under Oregon law; (iv) transaction from which the director or officer received
an improper personal benefit; or (v) profits made from the purchase and sale by
the director or officer of securities of WebTrends within the meaning of Section
16(b) of the Securities Exchange Act of 1934, as amended, or similar provision
of any state statutory law or common law. The Articles also provide that no
director will be liable to the Company or its shareholders for monetary damages
for conduct as a director, except that a director may be personally liable in
the instances set forth in clauses (i)through (v) above. Indemnification may
also be provided to persons other than directors or officers under certain
circumstances.
 
     The Company understands that the current position of the Securities and
Exchange Commission is that any indemnification of liabilities arising under the
Securities Act of 1933, as amended (the "Securities Act"), is against public
policy and is, therefore, unenforceable.
 
                                       54
<PAGE>   58
 
                              CERTAIN TRANSACTIONS
 
     On August 24, 1998, WebTrends entered into a Consulting Agreement with J
Ryan & Associates, a consulting company formed by John W. Ryan, a director of
the Company, pursuant to which the Company is required to pay a fee of $45,000,
grant Mr. Ryan an option to purchase 15,000 shares of the Company's Common Stock
pursuant to the 1997 Plan and reimburse him for reasonable out-of-pocket
expenses incurred in connection with his providing services as a consultant. The
consulting services include assistance related the Company's North American
distribution channels and assisting with company positioning and overall market
planning. The Consulting Agreement has a term of six months, ending on February
28, 1999. As of November 30, 1998, the Company has made payments totaling
$21,000 and granted him an option to purchase 15,000 shares of Common Stock
under the 1997 Plan. See "Management -- Compensation of Directors."
 
     In March 1997, the Company issued promissory notes, each in the amount of
$125,000 and bearing interest at the rate of 5% per annum, to each of Elijahu
Shapira and W. Glen Boyd, executive officers and directors of the Company. The
promissory notes were scheduled to mature in December 1997. In August 1998, the
payment terms of the promissory notes were amended to provide that payments in
amounts not less than $25,000 per quarter would be made on each promissory note
until the entire principal and accrued interest is paid in full. The first of
such payments, each in the amount of $34,239, was made to each of Messrs.
Shapira and Boyd in September 1998.
 
     The Company believes that all of the transactions set forth above were made
on terms no less favorable to the Company than could have been obtained from
unaffiliated third parties. Any future transactions between the Company and its
officers, directors, and principal shareholders and their affiliates will be
approved by a majority of the Board of Directors, including a majority of the
independent and disinterested directors, and will be on terms no less favorable
to the Company than could be obtained from unaffiliated third parties.
 
                                       55
<PAGE>   59
 
                       PRINCIPAL AND SELLING SHAREHOLDERS
 
     The following table sets forth certain information with respect to the
beneficial ownership of WebTrends Common Stock as of December 15, 1998 by (i)
each person (or group of affiliated persons) known by the Company to
beneficially own more than a number of shares equal to 5% of the Common Stock;
(ii) each director and Named Executive Officer; (iii) the Selling Shareholders;
and (iv) all of the Company's directors and executive officers as a group.
Except as otherwise indicated, WebTrends believes that the beneficial owners of
the Common Stock listed below, based on information furnished by such owners,
have sole voting and investment power with respect to such shares.
 
<TABLE>
<CAPTION>
                              SHARES BENEFICIALLY                   SHARES BENEFICIALLY
                                 OWNED BEFORE          SHARES           OWNED AFTER
                                  OFFERING(1)           BEING           OFFERING(1)
                             ---------------------   OFFERED FOR   ----------------------
    NAME AND ADDRESS(2)        NUMBER      PERCENT      SALE          NUMBER      PERCENT
    -------------------      ----------    -------   -----------   ------------   -------
<S>                          <C>           <C>       <C>           <C>            <C>
Elijahu Shapira............   7,800,000(3)  47.5%
W. Glen Boyd...............   7,800,000(4)  47.5
James T. Richardson........      54,732(5)     *         --              54,732       *
Gregory D. Applegate.......          --       --         --                  --      --
Daniel J. Meub.............          --       --         --                  --      --
Michael Burmeister-Brown...     821,055      5.0
John W. Ryan...............      41,052(5)     *         --              41,052       *
Srivats Sampath............      41,052(5)     *         --              41,052       *
All directors and executive
  officers as a group
  (eight persons)..........  16,557,891(5)   100
</TABLE>
 
- -------------------------
 *  Less than 1%.
 
(1)  Beneficial ownership of shares includes any shares: (i) over which a person
     exercises sole or shared voting or investment power; or (ii) of which a
     person has the right to acquire ownership at any time within 60 days (e.g.
     through the exercise of an option that has vested as to all or a portion of
     the underlying shares). Shares of Common Stock subject to options currently
     exercisable or exercisable within 60 days are deemed outstanding for
     purposes of computing the percentage ownership of the person holding the
     options, but are not deemed outstanding for computing the percentage
     ownership of any other person.
 
(2) The address of Messrs. Shapira, Boyd, Richardson, Applegate, and Meub is c/o
    WebTrends Corporation, 621 SW Morrison, Suite 1300, Portland, Oregon 97205.
    The address of Mr. Burmeister-Brown is c/o Second Nature Software, 1325
    Officers' Row, Vancouver, Washington 98661. The address of Mr. Ryan is c/o J
    Ryan & Associates, 2903 Mill Reef Cove, Austin, Texas 78746. The address of
    Mr. Sampath is c/o Network Associates, Inc., 3965 Freedom Circle, Santa
    Clara, California 95054.
 
(3) Includes 1,000,000 shares of Common Stock held by Anne Lim Shapira as
    trustee of The Shapira Group Trust, U/A/D 9/29/98. Mr. Shapira disclaims
    beneficial ownership of such shares.
 
(4) Includes 1,000,000 shares of Common Stock held by Alice Ferguson Boyd as
    trustee of The Boyd Group Trust, U/A/D 9/29/98. Mr. Boyd disclaims
    beneficial ownership of such shares.
 
                                       56
<PAGE>   60
 
(5) Includes shares subject to options exercisable within 60 days after December
    15, 1998, as follows: James T. Richardson, 54,732 shares; John W. Ryan,
    41,052 shares; and Srivats Sampath, 41,042 shares; for all officers and
    directors as a group, 136,836 shares.
 
                          DESCRIPTION OF CAPITAL STOCK
 
     The authorized capital stock of WebTrends consists of 60 million shares of
Common Stock, no par value per share, and 15 million shares of Preferred Stock,
no par value per share.
 
COMMON STOCK
 
     Following this Offering,                shares of Common Stock will be
issued and outstanding. Holders of Common Stock are entitled to one vote per
share on all matters to be voted upon by the shareholders. Because holders of
Common Stock do not have cumulative voting rights, the holders of a majority of
the shares of Common Stock can elect all of the members of the Board of
Directors standing for election. Subject to preferences of any Preferred Stock
that may be issued in the future, the holders of Common Stock are entitled to
receive such dividends as may be declared by the Board of Directors. The Common
Stock is entitled to receive pro rata all of the Company's assets available for
distribution to its shareholders. There are no redemption or sinking fund
provisions applicable to the Common Stock. All outstanding shares of Common
Stock are fully paid and non-assessable.
 
PREFERRED STOCK
 
     Subject to the provisions of the Articles of Incorporation and limitations
prescribed by law, the Board of Directors has the authority to issue, without
further vote or action by the shareholders, up to 15 million shares of Preferred
Stock in one or more series. The Board has the power and authority to fix the
rights, preferences, privileges, and restrictions thereof, including dividend
rights, dividend rates, conversion rates, voting rights, terms of redemption,
redemption prices, liquidation preferences, and the number of shares
constituting any series or the designation of such series. Any series of
Preferred Stock may have rights and privileges superior to those of the Common
Stock. There will be no shares of Preferred Stock outstanding upon the
consummation of this Offering and the Company has no present plans to issue any
Preferred Stock.
 
     One of the effects of undesignated Preferred Stock may be to enable the
Board of Directors to render more difficult or to discourage a third-party's
attempt to obtain control of WebTrends by means of a tender offer, proxy
contest, merger, or otherwise, which thereby protects the continuity of the
Company's management. The issuance of shares of the Preferred Stock may also
discourage a party from making a bid for the Common Stock because such issuance
may adversely affect the rights of the holders of Common Stock. For example,
Preferred Stock issued by the Company may rank prior to the Common Stock as to
dividend rights, liquidation preference, or both, may have full or limited
voting rights and may be convertible into shares of Common Stock. Accordingly,
the issuance of shares of Preferred Stock may discourage bids for the Common
Stock or may otherwise adversely affect the market price of the Common Stock.
 
                                       57
<PAGE>   61
 
OREGON CONTROL SHARE AND BUSINESS COMBINATION STATUTES
 
     WebTrends is subject to certain provisions of the Oregon Business
Corporation Act that, in certain circumstances, restrict the ability of
significant shareholders to exercise voting rights (the "Control Share Act").
The Control Share Act generally provides that a person (the "Acquiring Person")
who acquires voting stock of an Oregon corporation in a transaction that results
in the Acquiring Person holding more than 20%, 33 1/3%, or 50% of the total
voting power of the corporation (a "Control Share Acquisition") cannot vote the
shares such person acquires in a Control Share Acquisition ("Control Shares")
unless voting rights are restored to the Control Shares by (i) a majority of the
outstanding voting shares, including the Control Shares, and (ii) the holders of
a majority of the outstanding voting shares, excluding the Control Shares and
shares held by the corporation's officers and inside directors. The term
"Acquiring Person" is broadly defined to include persons acting as a group.
 
     The Acquiring Person may, but is not required to, submit to the corporation
a statement setting forth certain information about the Acquiring Person and its
plans with respect to the corporation. The statement may also request that the
corporation call a special meeting of shareholders to determine whether voting
rights will be accorded to the Control Shares. If the Acquiring Person does not
request a special meeting of shareholders, the issue of voting rights of Control
Shares will be considered at the next annual or special meeting of shareholders.
If the Acquiring Person's Control Shares are accorded voting rights and
represent a majority of all voting power, shareholders who do not vote in favor
of voting rights for the Control Shares will have the right to receive the
appraised "fair value" of their shares. The appraised fair value will, at a
minimum, be equal to the highest price paid per share by the Acquiring Person
for the Control Shares.
 
     WebTrends is also subject to certain provisions of the Oregon Business
Corporation Act that govern business combinations between corporations and
interested shareholders (the "Business Combination Act"). The Business
Combination Act generally prohibits a corporation from entering into a business
combination transaction with a person, or affiliate of such person, for a period
of three years from the date such person acquires 15% or more of the voting
stock of the corporation (an "Interested Shareholder"). Business combination
transactions for this purpose include (i) a merger or plan of share exchange;
(ii) any sale, lease, mortgage or other disposition of 10% or more of the assets
of the corporation; and (iii) certain transactions that result in the issuance
of capital stock of the corporation to the Interested Shareholder. These
restrictions do not apply if (i) the Interested Shareholder, as a result of the
transaction in which such person became an Interested Shareholder, owns at least
85% of the outstanding voting stock of the corporation (disregarding shares
owned by directors who are also officers and certain employee benefit plans);
(ii) the board of directors approves the share acquisition or business
combination before the Interested Shareholder acquired 15% or more of the
corporation's outstanding voting stock; or (iii) the board of directors and the
holders of at least two-thirds of the outstanding voting stock of the
corporation (disregarding shares owned by the Interested Shareholder) approve
the transaction after the Interested Shareholder acquires 15% or more of the
corporation's voting stock.
 
TRANSFER AGENT AND REGISTRAR
 
     The Transfer Agent and Registrar for the Common Stock is BankBoston, N.A.,
located in Canton, Massachusetts.
 
                                       58
<PAGE>   62
 
                        SHARES ELIGIBLE FOR FUTURE SALE
 
     Prior to this Offering, there has not been a public market for WebTrends'
Common Stock, and a significant public market for the Common Stock may not be
developed or sustained after this Offering. Future sales of substantial amounts
of the Common Stock in the public market, or even the prospect of such sales,
could adversely affect the prevailing market prices of the Common Stock or the
future ability of the Company to raise capital through an offering of equity
securities.
 
     Upon the closing of this Offering, and assuming no exercise of outstanding
stock options, WebTrends will have                shares of Common Stock
outstanding. The                shares sold in the Offering will be freely
tradable without restriction or limitation under the Securities Act, except for
any such shares purchased by "affiliates" of the Company, as such term is
defined under Rule 144 of the Securities Act, which will be subject to the
resale limitations of Rule 144. The remaining                shares of WebTrends
Common Stock issued and outstanding are "restricted securities" within the
meaning of Rule 144 and were issued and sold by WebTrends in private
transactions. Such restricted securities may be publicly sold only if registered
under the Securities Act or sold in accordance with an applicable exemption from
registration, such as Rule 144. The Company and the holders of all such
remaining shares will agree that, without the prior written consent of Dain
Rauscher Wessels, a division of Dain Rauscher Incorporated, they will not,
directly or indirectly, issue, sell, offer or agree to sell, grant any option
for the sale of, pledge, make any short sale, or otherwise dispose of shares of
Common Stock or any securities convertible or exchangeable therefor, for a
period of 180 days after the date of this Prospectus (the "Lock-Up Agreements").
Upon expiration of the Lock-Up Agreements, all of these restricted securities
will be eligible for immediate resale in the public market subject to the
limitations of Rule 144.
 
     In general, under Rule 144, as currently in effect, a person (or persons
whose shares are aggregated) who has beneficially owned restricted securities
for at least one year, including an affiliate of the Company, would be entitled
to sell, within any three-month period, that number of shares that does not
exceed the greater of (i) 1% of the then-outstanding shares of Common Stock
(approximately                shares upon the closing of the Offering), and (ii)
the average weekly trading volume in the Common Stock during the four calendar
weeks immediately preceding the date on which a notice of sale is filed with the
Commission, provided certain manner of sale and notice requirements and
requirements as to the availability of current public information about the
Company are satisfied. In addition, in order to sell shares of Common Stock that
are not restricted securities, affiliates of the Company must comply with all
restrictions and requirements of Rule 144 other than the one-year holding period
requirement. As defined in Rule 144, an "affiliate" of an issuer is a person who
directly or indirectly through the use of one or more intermediaries controls,
or is controlled by, or is under common control with, such issuer. Under Rule
144(k), a holder of "restricted securities" who is not deemed an affiliate of
the issuer and who has beneficially owned shares for at least two years would be
entitled to sell shares under Rule 144(k) without regard to the limitations
described above.
 
                                       59
<PAGE>   63
 
     WebTrends intends to file a registration statement under the Securities Act
following the date of this Prospectus to register the future issuance of up to
               shares of Common Stock under the 1998 Plan and the ESPP. The
registration statement will become effective immediately upon filing, whereupon,
subject to the satisfaction of applicable exercisability periods, Rule 144
volume limitations applicable to affiliates and, in certain cases, the Lock-Up
Agreements with the Underwriters (described above), the shares of Common Stock
to be issued upon exercise of outstanding options granted pursuant to the 1998
Plan and the ESPP will be available for immediate resale in the open market. As
of December 1, 1998, no options were outstanding under the 1998 Plan or the
ESPP.
 
                                       60
<PAGE>   64
 
                                  UNDERWRITING
 
     The Underwriters named below, acting through their representatives, Dain
Rauscher Wessels, a division of Dain Rauscher Incorporated, and SoundView
Technology Group, Inc. (the "Representatives"), have severally agreed, subject
to the terms and conditions of the Underwriting Agreement, to purchase from the
Company and the Selling Shareholders the number of shares of Common Stock set
forth opposite their respective names below. The Underwriters are committed to
purchase and pay for all such shares if any are purchased, subject to certain
conditions precedent.
 
<TABLE>
<CAPTION>
                                                              NUMBER OF
                    NAME OF UNDERWRITER                        SHARES
                    -------------------                       ---------
<S>                                                           <C>
Dain Rauscher Wessels, a division of Dain Rauscher
  Incorporated..............................................
SoundView Technology Group, Inc.............................
 
                                                              --------
          Total.............................................
                                                              ========
</TABLE>
 
     The Representatives have advised the Company and the Selling Shareholders
that the Underwriters propose to offer the shares of Common Stock to the public
at the initial public offering price set forth on the cover page of this
Prospectus and to certain dealers at such price less a concession of not in
excess of $       per share, of which $       may be reallowed to other dealers.
After the public offering, the public offering price, concession and reallowance
to dealers may be reduced by the Representatives. No such reduction shall change
the amount of proceeds to be received by the Company as set forth on the cover
page of the Prospectus.
 
     The Underwriting Agreement contains covenants of indemnity among the
Underwriters, the Company, and the Selling Shareholders against certain civil
liabilities, including liabilities under the Securities Act and liabilities
arising from breaches of representations and warranties contained in the
Underwriting Agreement.
 
     The Selling Shareholders have granted to the Underwriters an option,
exercisable for 30 days after the date of this Prospectus, to purchase up to
               additional shares of Common Stock to cover over-allotments, if
any, at the same price per share to be paid by the Underwriters for the other
shares of Common Stock offered hereby. To the extent that the Underwriters
exercise such option, each of the Underwriters will be obligated, subject to
certain conditions, to purchase approximately the same percentage of such
additional shares that the number of shares of Common Stock to be purchased by
it shown in the above table represents as a percentage of the
shares of Common Stock offered hereby. If purchased, such additional shares will
be sold by the Underwriters on the same terms as those on which the
               shares are being sold.
 
     The Company's shareholders and option holders have agreed, for a period of
180 days after the date of this Prospectus (the "Lock-Up Period"), not to offer,
pledge, sell, offer to sell, contract to sell, sell any option or contract to
purchase, purchase any option to sell, grant any option right or warrant to
purchase, or otherwise transfer or dispose of, directly or indirectly, any of
the shares of Common Stock or any securities convertible into, or exercisable or
exchangeable for, Common Stock, owned as of the date of this Prospectus or
thereafter acquired directly by such holders or with respect to which they have
or
 
                                       61
<PAGE>   65
 
hereafter acquire the power of disposition, without the prior written consent of
the Representatives. However, the Representatives may, in their sole discretion
and at any time without notice, release all or any portion of the securities
subject to lock-up agreements. There are no agreements between the
Representatives and any of the Company's shareholders providing consent by the
Representatives to the sale of shares prior to the expiration of the Lock-Up
Period. In addition, the Company has agreed that during the Lock-Up Period, the
Company will not, subject to certain exceptions, issue, sell, contract to sell,
or otherwise dispose of, any shares of Common Stock, any options or warrants to
purchase any shares of Common Stock or any securities convertible into,
exercisable for or exchangeable for shares of Common Stock other than the
Company's sale of shares in this Offering, the issuance of Common Stock upon the
exercise of outstanding options or warrants, and the Company's issuance of
options and shares under existing employee stock option and stock purchase
plans, without the prior written consent of the Representatives.
 
     The Representatives have advised the Company that in connection with this
Offering, certain persons participating in this Offering may engage in
transactions, including stabilizing bids, syndicate covering transactions and
the imposition of penalty bids, which may have the effect of stabilizing or
maintaining the market price of the Common Stock at a level above that which
might otherwise prevail in the open market. A stabilizing bid is a bid for or
the purchase of the Common Stock on behalf of the Underwriters for the purpose
of preventing or retarding a decline in the market price of the Common Stock. A
"syndicate covering transaction" is the bid for or the purchase of the Common
Stock on behalf of the Underwriters to reduce a short position incurred by the
Underwriters in connection with this Offering. A "penalty bid" is an arrangement
permitting the Representatives to reclaim the selling concession otherwise
accruing to an Underwriter or syndicate member in connection with the offering
if the Common Stock originally sold by such Underwriter or syndicate member is
purchased by the Representatives in a syndicate covering transaction and has
therefore not been effectively placed by such Underwriter or syndicate member.
The Representatives have advised the Company that such transactions may be
effected on the Nasdaq National Market or otherwise and, if commenced, may be
discontinued at any time.
 
     In connection with this Offering, certain Underwriters and selling group
members (if any) who are qualified market makers on the Nasdaq National Market
may engage in passive market making transactions on the Common Stock on the
Nasdaq National Market in accordance with Rule 103 of Regulation M under the
Securities Exchange Act of 1934, as amended, during the business day prior to
the pricing of this Offering before the commencement of offers or sales of the
Common Stock. Passive market makers must comply with applicable volume and price
limitations and must be identified as such. In general, a passive market maker
must display its bid at a price not in excess of the highest independent bid of
such security; if all independent bids are lowered below the passive market
maker's bid, however, such bid must then be lowered when certain purchase limits
are exceeded.
 
     Prior to this Offering, there was no public market for the Common Stock.
The initial public offering price for the Common Stock will be determined by
negotiation between the Company, the Selling Shareholders and the Underwriters.
Among other factors to be considered in determining the initial public offering
price are prevailing market and economic conditions, revenues and earnings of
the Company, the state of the Company's business operation, an assessment of the
Company's management and consideration of the above factors in relation to
market valuation of companies in related businesses and other
 
                                       62
<PAGE>   66
 
factors deemed relevant. There can be no assurance, however, that the prices at
which the Common Stock will sell in the public market after this Offering will
be equal to or greater than the initial public offering price.
 
                                 LEGAL MATTERS
 
     The validity of the Common Stock offered hereby and certain other legal
matters will be passed upon for the Company by Perkins Coie LLP, Portland,
Oregon. Certain legal matters will be passed upon for the Underwriters by Wilson
Sonsini Goodrich & Rosati, P.C., Palo Alto, California.
 
                                    EXPERTS
 
     The financial statements of the Company as of December 31, 1996 and 1997,
and for each of the years in the three-year period ended December 31, 1997, have
been included in this Prospectus and elsewhere in the registration statement in
reliance upon the report of KPMG Peat Marwick LLP, independent certified public
accountants, appearing elsewhere herein and upon the authority of said firm as
experts in accounting and auditing.
 
                             ADDITIONAL INFORMATION
 
     WebTrends has filed with the Commission a registration statement on Form
S-1 under the Securities Act with respect to the Common Stock offered hereby (as
amended, the "Registration Statement"). This Prospectus, which constitutes part
of the Registration Statement, omits certain information contained in the
Registration Statement, together with exhibits and schedules, on file with the
Commission pursuant to the Securities Act and the rules and regulations of the
Commission. The Registration Statement, including the exhibits and schedules,
may be inspected and copied at the public reference facilities maintained by the
Commission at 450 Fifth Street, N.W., Room 1024, Washington, D.C. 20549, and at
the Commission's Regional Offices at 7 World Trade Center, Suite 1300, New York,
New York 10048, and 500 West Madison Street, Suite 1400, Chicago, Illinois
60661, and copies may be obtained at the prescribed rates from the Public
Reference Section of the Commission at its principal office in Washington, D.C.
The Commission also maintains a Web site on the Internet that contains reports,
proxy and information statements, and other information regarding registrants,
including the Company, that file electronically with the Commission at
http://www.sec.gov.
 
     Statements contained in this Prospectus as to the contents of any contract,
agreement or other document referred to are not necessarily complete, and in
each instance reference is made to the copy of such contract, agreement, or
other document filed as an exhibit to the Registration Statement, each such
statement being qualified in all respects by such reference.
 
     The Company intends to furnish its shareholders with annual reports
containing audited financial statements and an opinion thereon expressed by
independent auditors and may furnish its shareholders with quarterly reports for
the first three quarters of each fiscal year containing unaudited summary
financial information.
 
                                       63
<PAGE>   67
 
                             WEBTRENDS CORPORATION
 
                         INDEX TO FINANCIAL STATEMENTS
 
<TABLE>
<CAPTION>
                                                              PAGE
                                                              ----
<S>                                                           <C>
Report of KPMG Peat Marwick LLP.............................  F-2
Balance Sheets..............................................  F-3
Statements of Operations....................................  F-4
Statements of Shareholders' Equity..........................  F-5
Statements of Cash Flows....................................  F-6
Notes to Financial Statements...............................  F-7
</TABLE>
 
                                       F-1
<PAGE>   68
 
                          INDEPENDENT AUDITORS' REPORT
 
The Board of Directors
WebTrends Corporation:
 
     We have audited the accompanying balance sheets of WebTrends Corporation as
of December 31, 1996 and 1997, and the related statements of operations,
shareholders' equity, and cash flows for each of the years in the three-year
period ended December 31, 1997. These financial statements are the
responsibility of the Company's management. Our responsibility is to express an
opinion on these financial statements based on our audits.
 
     We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.
 
     In our opinion, the financial statements referred to above present fairly,
in all material respects, the financial position of WebTrends Corporation as of
December 31, 1996 and 1997, and the results of its operations, and its cash
flows for each of the years in the three-year period ended December 31, 1997, in
conformity with generally accepted accounting principles.
 
                                              KPMG PEAT MARWICK LLP
 
Portland, Oregon
November 25, 1998, except for note 10
  which is as of December 16, 1998
 
                                       F-2
<PAGE>   69
 
                             WEBTRENDS CORPORATION
 
                                 BALANCE SHEETS
 
                                     ASSETS
 
<TABLE>
<CAPTION>
                                                    DECEMBER 31,
                                                ---------------------    SEPTEMBER 30,
                                                  1996        1997           1998
                                                --------    ---------    -------------
                                                                          (UNAUDITED)
<S>                                             <C>         <C>          <C>
Current assets:
  Cash and cash equivalents...................  $321,220      806,916      1,223,565
  Accounts receivable, net....................   409,903      526,641        771,760
  Inventories.................................    13,108       89,135         51,968
  Prepaid expenses............................    15,790       41,999        196,838
  Deferred taxes..............................        --       90,500         90,500
                                                --------    ---------      ---------
          Total current assets................   760,021    1,555,191      2,334,631
Property and equipment, net...................   144,808      325,966        589,848
Other assets..................................     5,438        5,032          5,095
                                                --------    ---------      ---------
          Total assets........................  $910,267    1,886,189      2,929,574
                                                ========    =========      =========
 
                         LIABILITIES AND SHAREHOLDERS' EQUITY
 
Current liabilities:
  Accounts payable............................    78,561      243,830        415,978
  Accrued liabilities.........................    28,037      214,448        497,666
  Accrued compensation and employment taxes...    68,086      165,805        495,639
  Accrued income taxes........................        --       24,548             --
  Deferred revenue............................   131,593      387,074        597,752
  Accrued dividends payable...................   482,882           --             --
  Notes and interest payable to
     shareholders.............................    74,206      259,709        201,068
                                                --------    ---------      ---------
          Total current liabilities...........   863,365    1,295,414      2,208,103
Deferred taxes................................        --        6,500          6,500
                                                --------    ---------      ---------
          Total liabilities...................   863,365    1,301,914      2,214,603
                                                --------    ---------      ---------
Commitments and contingencies (note 9)
Shareholders' equity:
  Preferred stock, no par value. Authorized
     15,000,000 shares; no shares
     outstanding..............................        --           --             --
  Common stock, Class A voting, no par value.
     Authorized 30,000,000 shares; issued and
     outstanding 15,600,000 in 1996 and
     16,421,055 in 1997 and 1998..............    10,000      260,000        260,000
  Common stock, Class B non-voting, no par
     value. Authorized 30,000,000 shares; no
     shares issued and outstanding............        --           --        306,268
  Deferred compensation.......................        --           --       (294,158)
  Retained earnings...........................    36,902      324,275        442,861
                                                --------    ---------      ---------
          Total shareholders' equity..........    46,902      584,275        714,971
                                                --------    ---------      ---------
          Total liabilities and shareholders'
            equity............................  $910,267    1,886,189      2,929,574
                                                ========    =========      =========
</TABLE>
 
                See accompanying notes to financial statements.
                                       F-3
<PAGE>   70
 
                             WEBTRENDS CORPORATION
 
                            STATEMENTS OF OPERATIONS
 
<TABLE>
<CAPTION>
                                                                       NINE MONTHS ENDED
                                     YEAR ENDED DECEMBER 31,             SEPTEMBER 30,
                                ---------------------------------   -----------------------
                                  1995       1996         1997         1997         1998
                                --------   ---------   ----------   ----------   ----------
                                                                          (UNAUDITED)
<S>                             <C>        <C>         <C>          <C>          <C>
Revenue:
  Software licenses...........  $616,696   1,858,014    3,836,657    2,629,328    5,025,208
  Support services............    20,261       6,824      218,233      129,468      513,637
                                --------   ---------   ----------   ----------   ----------
       Total revenue..........   636,957   1,864,838    4,054,890    2,758,796    5,538,845
 
Cost of revenue...............    39,058     204,546      292,268      211,517      445,236
                                --------   ---------   ----------   ----------   ----------
       Gross margin...........   597,899   1,660,292    3,762,622    2,547,279    5,093,609
                                --------   ---------   ----------   ----------   ----------
Operating expenses:
  Research and development....    91,367     402,583    1,059,439      619,265    1,606,776
  Sales and marketing.........   152,258     552,634    1,526,889    1,059,424    2,396,506
  General and
     administrative...........   185,968     307,318      748,832      501,315      977,023
                                --------   ---------   ----------   ----------   ----------
       Total operating
          expenses............   429,593   1,262,535    3,335,160    2,180,004    4,980,305
                                --------   ---------   ----------   ----------   ----------
       Income from
          operations..........   168,306     397,757      427,462      367,275      113,304
                                --------   ---------   ----------   ----------   ----------
Other income (expense):
  Interest income.............     4,183       9,042       21,769       14,396       31,294
  Interest expense............    (3,120)     (2,097)     (11,358)      (7,919)      (9,837)
                                --------   ---------   ----------   ----------   ----------
       Other income, net......     1,063       6,945       10,411        6,477       21,457
                                --------   ---------   ----------   ----------   ----------
       Income before income
          taxes...............   169,369     404,702      437,873      373,752      134,761
Income taxes..................        --          --      150,500      126,315       16,175
                                --------   ---------   ----------   ----------   ----------
       Net income.............  $169,369     404,702      287,373      247,437      118,586
                                ========   =========   ==========   ==========   ==========
Basic net income per share....                         $      .02          .02          .01
                                                       ==========   ==========   ==========
Diluted net income per
  share.......................                         $      .02          .02          .01
                                                       ==========   ==========   ==========
Shares used in basic net
  income per share
  calculation.................                         16,252,346   16,195,490   16,421,055
                                                       ==========   ==========   ==========
Shares used in diluted net
  income per share
  calculation.................                         16,252,346   16,195,490   16,669,813
                                                       ==========   ==========   ==========
Pro forma net income data:
  Income before income taxes
     as reported..............   169,369     404,702
  Pro forma income taxes......    58,602     140,027
                                --------   ---------
  Pro forma net income........  $110,767     264,675
                                ========   =========
</TABLE>
 
                See accompanying notes to financial statements.
                                       F-4
<PAGE>   71
 
                             WEBTRENDS CORPORATION
 
                       STATEMENTS OF SHAREHOLDERS' EQUITY
 
<TABLE>
<CAPTION>
                                                      CLASS A,              CLASS B,
                              PREFERRED STOCK       COMMON STOCK          COMMON STOCK
                              ---------------   ---------------------   -----------------     DEFERRED     RETAINED
                              SHARES   AMOUNT     SHARES      AMOUNT    SHARES    AMOUNT    COMPENSATION   EARNINGS      TOTAL
                              ------   ------   ----------   --------   ------   --------   ------------   ---------   ---------
<S>                           <C>      <C>      <C>          <C>        <C>      <C>        <C>            <C>         <C>
Balance, December 31, 1994
  (unaudited)...............      --    $--     12,600,600   $ 10,000       --   $     --    $      --     $  87,781   $  97,781
Net income..................      --     --             --         --       --         --           --       169,369     169,369
                              ------    ---     ----------   --------   ------   --------    ---------     ---------   ---------
Balance, December 31,
  1995......................      --     --     12,600,600     10,000       --         --           --       257,150     267,150
Net income..................      --     --             --         --       --         --           --       404,702     404,702
Conversion of S Corporation
  shares to C Corporation
  shares....................      --     --      2,999,400         --       --         --           --            --          --
Dividend distribution.......      --     --             --         --       --         --           --      (624,950)   (624,950)
                              ------    ---     ----------   --------   ------   --------    ---------     ---------   ---------
Balance, December 31,
  1996......................      --     --     15,600,000     10,000       --         --           --        36,902      46,902
Sale of common stock........      --     --        821,055    250,000       --         --           --            --     250,000
Net income..................      --     --             --         --       --         --           --       287,373     287,373
                              ------    ---     ----------   --------   ------   --------    ---------     ---------   ---------
Balance, December 31,
  1997......................      --     --     16,421,055    260,000       --         --           --       324,275     584,275
Deferred compensation
  (unaudited)...............      --     --             --         --       --    306,268     (306,268)           --          --
Amortization of deferred
  compensation
  (unaudited)...............      --     --             --         --       --         --       12,110            --      12,110
Net income (unaudited)......      --     --             --         --       --         --           --       118,586     118,586
                              ------    ---     ----------   --------   ------   --------    ---------     ---------   ---------
Balance, September 30, 1998
  (unaudited)...............      --    $--     16,421,055   $260,000       --   $306,268    $(294,158)    $ 442,861   $ 714,971
                              ======    ===     ==========   ========   ======   ========    =========     =========   =========
</TABLE>
 
                See accompanying notes to financial statements.
                                       F-5
<PAGE>   72
 
                             WEBTRENDS CORPORATION
 
                            STATEMENTS OF CASH FLOWS
 
<TABLE>
<CAPTION>
                                                                                     NINE MONTHS ENDED
                                                      YEAR ENDED DECEMBER 31,          SEPTEMBER 30,
                                                  -------------------------------   --------------------
                                                    1995        1996       1997       1997       1998
                                                  ---------   --------   --------   --------   ---------
                                                                                        (UNAUDITED)
<S>                                               <C>         <C>        <C>        <C>        <C>
Cash flows from operating activities:
  Net income....................................  $ 169,369    404,702    287,373    247,437     118,586
  Adjustments to reconcile net income to net
    cash provided by operating activities:
    Depreciation and amortization...............      7,975     29,447     88,375     58,726     137,324
    Provision for doubtful accounts.............         --     12,423     32,705     32,705      39,796
    Loss on marketable securities...............         --      1,323         --         --         (63)
    Amortization of deferred stock
      compensation..............................         --         --         --         --      12,110
    Changes in assets and liabilities:
      Accounts receivable.......................   (107,781)  (261,525)  (149,443)   (14,776)   (284,915)
      Inventories...............................     (3,380)    (9,728)   (76,027)    (8,157)     37,167
      Prepaid expenses..........................      1,261    (14,216)   (26,209)   (86,291)   (154,839)
      Deferred taxes, net.......................         --         --    (84,000)   (42,750)         --
      Other assets..............................     (1,043)    (4,101)       407         --          --
      Accounts payable..........................         --     78,561    165,269     32,634     172,149
      Accrued liabilities.......................     15,629     12,409    186,410    149,967     283,218
      Accrued compensation and employment
         taxes..................................     12,386     57,809     97,719    160,742     329,834
      Accrued income taxes......................         --         --     24,548    (14,303)    (24,548)
      Accrued interest..........................         --      2,097      5,503      7,982      (8,641)
      Deferred revenues.........................         --    131,592    255,481    132,708     210,678
                                                  ---------   --------   --------   --------   ---------
         Net cash provided by operating
           activities...........................     94,416    440,793    808,111    656,624     867,856
                                                  ---------   --------   --------   --------   ---------
Cash flows from investing activities:
  Acquisition of property and equipment.........    (17,562)  (156,422)  (269,533)  (147,743)   (401,207)
                                                  ---------   --------   --------   --------   ---------
         Net cash used by investing
           activities...........................    (17,562)  (156,422)  (269,533)  (147,743)   (401,207)
                                                  ---------   --------   --------   --------   ---------
Cash flows from financing activities:
  Proceeds from sale of investments.............     24,329         --         --         --          --
  Proceeds from sale of common stock............         --         --    250,000    250,000          --
  Dividend payments to shareholders.............         --   (142,068)  (482,882)  (482,882)         --
  Principal payments on borrowings from
    shareholders................................    (30,000)        --    (70,000)   (20,000)    (50,000)
  Borrowings from shareholders..................         --         --    250,000    250,000          --
                                                  ---------   --------   --------   --------   ---------
         Net cash (used) provided by financing
           activities...........................     (5,671)  (142,068)   (52,882)    (2,882)    (50,000)
                                                  ---------   --------   --------   --------   ---------
Increase in cash and cash equivalents...........     71,183    142,303    485,696    505,999     416,649
Cash and cash equivalents, beginning of
  period........................................    107,734    178,917    321,220    321,220     806,916
                                                  ---------   --------   --------   --------   ---------
Cash and cash equivalents, end of period........  $ 178,917    321,220    806,916    827,219   1,223,565
                                                  =========   ========   ========   ========   =========
Supplemental disclosure of cash flow
  information:
  Cash paid during the year for:
    Interest....................................  $   1,012         --      5,855      4,977      18,478
    Income taxes................................         --         --    208,000    156,000     147,000
</TABLE>
 
                See accompanying notes to financial statements.
                                       F-6
<PAGE>   73
 
                             WEBTRENDS CORPORATION
 
                         NOTES TO FINANCIAL STATEMENTS
                (INFORMATION RELATING TO THE NINE-MONTH PERIODS
                ENDED SEPTEMBER 30, 1998 AND 1997 IS UNAUDITED)
 
(1) NATURE OF BUSINESS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
 
THE COMPANY
 
     WebTrends Corporation (the Company) was incorporated as an S Corporation on
August 31, 1993 in Delaware and was reorganized into a C Corporation effective
January 1, 1997 in Oregon. WebTrends Corporation is a leading provider of
enterprise management solutions for Internet-based systems.
 
INTERIM FINANCIAL STATEMENTS
 
     The accompanying unaudited financial statements have been prepared by the
Company in accordance with the rules and regulations of the Securities and
Exchange Commission. Certain information and footnote disclosures normally
included in financial statements prepared in accordance with generally accepted
accounting principles have been condensed or omitted in accordance with such
rules and regulations. In the opinion of management, the accompanying unaudited
financial statements reflect all adjustments, consisting only of normal
recurring adjustments, necessary to present fairly the financial position of the
Company, and its results of operations and cash flows. The results of operations
for the nine months ended September 30, 1998 are not necessarily indicative of
the results that may be expected for the year ended December 31, 1998 or any
other future interim period, and the Company makes no representations related
thereto.
 
USE OF ESTIMATES
 
     The presentation of financial statements in conformity with generally
accepted accounting principles requires management to make estimates and
assumptions that affect the reported amounts of assets and liabilities and
disclosure of contingent assets and liabilities at the date of the financial
statements and the reported amounts of revenues and expenses during the
reporting period. Actual results could differ from those estimates.
 
CASH AND CASH EQUIVALENTS
 
     For the purpose of the statement of cash flows, the Company considers all
highly liquid debt instruments purchased with a maturity of three months or less
to be cash equivalents.
 
ACCOUNTS RECEIVABLE
 
     Accounts receivable are shown net of allowance for doubtful accounts of
$10,000, $20,000, and $37,000 at December 31, 1996 and 1997 and September 30,
1998, respectively.
 
NEED FOR NEW PRODUCT DEVELOPMENT
 
     A substantial portion of the Company's revenues each year are generated
from the development and rapid release to market of computer software products
newly introduced during the year. In the extremely competitive industry
environment in which the Company operates, such product generation, development,
and marketing processes are uncertain and
 
                                       F-7
<PAGE>   74
                             WEBTRENDS CORPORATION
 
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
                (INFORMATION RELATING TO THE NINE-MONTH PERIODS
                ENDED SEPTEMBER 30, 1998 AND 1997 IS UNAUDITED)
 
complex, requiring accurate prediction of market trends and demand as well as
successful management of various development risks inherent in such products. In
light of these requirements, it is reasonably possible that failure to
successfully manage a significant product introduction could have a severe
near-term impact on the Company's growth and results of operations.
 
INVENTORIES
 
     Inventory is valued at the lower of estimated cost or market determined
using the "first-in, first-out" (FIFO) method. Inventories consist of CDs,
printing, packaging, and receiving costs.
 
PROPERTY AND EQUIPMENT
 
     Property and equipment are stated at cost and depreciated using the
straight-line method over the estimated useful lives of individual assets of
three to five years. Expenditures for renewals and improvements that
significantly add to the useful life of an asset are capitalized. Expenditures
for repairs and maintenance are charged to income. When depreciable properties
are retired or otherwise disposed of, the cost and related accumulated
depreciation are removed from the accounts and the resulting gain or loss is
reflected in operations.
 
REVENUE RECOGNITION
 
     In October 1997, The American Institute of Certified Public Accountants
issued Statement of Position ("SOP") No. 97-2, Software Revenue Recognition.
Subsequently, in March 1998, the Financial Accounting Standards Board ("FASB")
approved SOP 98-4, Deferral of the Effective Date of a Provision of 97-2,
Software Revenue Recognition. SOP 98-4 defers for one year the application of
several paragraphs and examples in SOP 97-2 that limit the definition of vendor
specific objective evidence (VSOE) of the fair value of various elements in a
multiple element arrangement. The provisions of SOP's 97-2 and 98-4 have been
applied to transactions entered into beginning January 1, 1998. Prior to 1997,
the Company's revenue policy was in accordance with the preceding authoritative
guidance provided by SOP No. 91-1, Software Revenue Recognition.
 
     Software license revenue consists of fees for licenses of the Company's
software products. The Company recognizes its license revenue upon delivery of
software, assuming no significant Company obligations or customer acceptance
rights exist. The Company sells a portion of its products domestically and
internationally through resellers. For domestic resellers, the Company
recognizes revenue from sales primarily at the time of shipment, net of
estimated returns and allowances. Revenue from sales to international resellers
is recognized upon sales from the reseller to a third party or end user.
 
     Support services revenue consists of annual subscriptions for upgrades,
post-customer support services, and professional services. Subscriptions, that
allow the subscriber to purchase the right to obtain upgrades, when and if
available, are paid in advance and
 
                                       F-8
<PAGE>   75
                             WEBTRENDS CORPORATION
 
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
                (INFORMATION RELATING TO THE NINE-MONTH PERIODS
                ENDED SEPTEMBER 30, 1998 AND 1997 IS UNAUDITED)
 
revenues are recognized ratably over the term of the subscription. Professional
services are recognized once the services or deliverables are performed.
 
CONCENTRATION OF CREDIT RISK
 
     Sales outside of the United States were approximately $336,000, $828,000
and $1,529,000 for the years ended December 31, 1996, 1997 and the nine months
ended September 30, 1998, respectively. During these same periods, no individual
customer or reseller accounted for 10% or more of total revenue. However,
accounts receivable at December 31, 1996 and 1997 include balances due from a
third-party export management company that manages most of the Company's
international sales through invoicing and initiating collection procedures. This
account comprised 13% and 21%, respectively, of the total outstanding accounts
receivable balance in those respective periods of which 73% and 81%,
respectively, was due less than thirty days from billing. For 1996, two
customers comprised approximately 53% of the total accounts receivable and paid
the amounts due in total during 1997. For 1997, except for the one third-party
export management company, no customer comprised greater than 10% of the total
accounts receivable balance.
 
FAIR VALUE OF FINANCIAL INSTRUMENTS
 
     The carrying amounts of cash and cash equivalents, accounts receivable, and
accounts payable approximate fair value due to the short-term nature of these
instruments. Fair value estimates are made at a specific point in time, based on
relevant market information about the financial instrument when available. These
estimates are subjective in nature and involve uncertainties and matters of
significant judgment and, therefore, cannot be determined with precision.
Changes in assumptions could significantly affect the estimates.
 
ADVERTISING COSTS
 
     Advertising costs are generally expensed when incurred. Total advertising
costs were approximately $266,000, $553,000, and $665,000 for the years ended
December 31, 1996 and 1997 and the nine months ended September 30, 1998,
respectively.
 
RESEARCH AND DEVELOPMENT
 
     Software development costs have been accounted for in accordance with
Statement of Financial Accounting Standards No. 86, Accounting for the Costs of
Computer Software to be Sold, Leased or Otherwise Marketed. Under the standard,
capitalization of software development costs begins upon the establishment of
technological feasibility, subject to net realizable value considerations. To
date, the period between achieving technological feasibility and the general
availability of such software has been short; therefore, software development
costs qualifying for capitalization have been immaterial. Accordingly, the
Company has not capitalized any software development costs and charged all such
costs to research and development expense.
 
                                       F-9
<PAGE>   76
                             WEBTRENDS CORPORATION
 
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
                (INFORMATION RELATING TO THE NINE-MONTH PERIODS
                ENDED SEPTEMBER 30, 1998 AND 1997 IS UNAUDITED)
 
INCOME TAXES
 
     Prior to January 1, 1997, the Company was taxed under the S Corporation
provisions of the Internal Revenue Code. Under those provisions, the Company did
not pay federal or state corporate income taxes on its taxable income. Instead,
the shareholders were liable for federal and state income taxes on the Company's
taxable income. Supplemental pro forma net income data for the years ended
December 31, 1995 and 1996, as if the Company was a C Corporation, are presented
for comparison purposes only.
 
     Effective January 1, 1997, the S Corporation election was terminated. The
Company's income taxes since that date are accounted for under the asset and
liability method. Deferred tax assets and liabilities are recognized for the
future tax consequences attributable to differences between the financial
statement carrying amounts of existing assets and liabilities and their
respective tax bases. Deferred tax assets and liabilities are measured using
enacted tax rates expected to apply to taxable income in the years in which
those temporary differences are expected to be recovered or settled. The effect
on deferred tax assets and liabilities of a change in tax rates is recognized in
income in the period that includes the enactment date.
 
STOCK-BASED EMPLOYEE COMPENSATION
 
     The Company adopted Statement of Financial Accounting Standards No. 123,
Accounting for Stock-Based Compensation (SFAS No. 123), which permits entities
to recognize as expense over the vesting period the fair value of all
stock-based awards on the date of grant. Alternatively, SFAS No. 123 also allows
entities to continue to apply provisions of APB Opinion No. 25 and provide pro
forma net income and pro forma earnings per share disclosures as if the
fair-value-based method defined in SFAS No. 123 had been applied. The Company
has elected to apply the provisions of APB Opinion No. 25 and provide the pro
forma disclosure provisions of SFAS No. 123.
 
NET INCOME PER SHARE
 
     Basic and diluted net income per share were computed using the weighted
average number of common shares outstanding during each year, with diluted net
income per share including the effect of potentially dilutive common stock
equivalents. The weighted average number of common shares outstanding for basic
net income per share computations for the year ended December 31, 1997 and the
nine months ended September 30, 1997 and 1998 were 16,252,346, 16,195,490, and
16,421,055 respectively. For diluted net income per share, -0-, -0-, and 248,759
shares were added to the weighted average number of common shares outstanding
for the same periods, respectively, representing potential dilution for stock
options outstanding, calculated using the treasury stock method. Basic and
diluted net income per share have been calculated in accordance with SEC Staff
Accounting Bulletin No. 98. Net income per share data is not presented for any
period prior to 1997 since the Company was an S Corporation and the capital
structure is not comparable to that existing in 1997.
 
                                      F-10
<PAGE>   77
                             WEBTRENDS CORPORATION
 
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
                (INFORMATION RELATING TO THE NINE-MONTH PERIODS
                ENDED SEPTEMBER 30, 1998 AND 1997 IS UNAUDITED)
 
(2) PROPERTY AND EQUIPMENT
 
     The Company's major classes of property and equipment consisted of the
following:
 
<TABLE>
<CAPTION>
                                                  DECEMBER 31,
                                              --------------------    SEPTEMBER 30,
                                                1996        1997          1998
                                              --------    --------    -------------
                                                                       (UNAUDITED)
<S>                                           <C>         <C>         <C>
Computer hardware and equipment.............  $159,626     416,166       746,821
Furniture and fixtures......................        --       4,383         4,383
Computer software...........................    23,451      32,061       102,612
                                              --------    --------      --------
          Total.............................   183,077     452,610       853,816
Less accumulated depreciation and
  amortization..............................   (38,269)   (126,644)     (263,968)
                                              --------    --------      --------
          Total assets, net.................  $144,808     325,966       589,848
                                              ========    ========      ========
</TABLE>
 
(3) INCOME TAXES
 
     Components of the 1997 provision for income taxes include:
 
<TABLE>
<CAPTION>
                                                                 CHANGE     TOTAL
                                                                 IN TAX      TAX
                              CURRENT     DEFERRED     TOTAL     STATUS    EXPENSE
                              --------    --------    -------    ------    -------
<S>                           <C>         <C>         <C>        <C>       <C>
Federal.....................  $187,000    (75,000)    112,000    7,000     119,000
State and local.............    47,500    (18,000)     29,500    2,000      31,500
                              --------    -------     -------    -----     -------
          Total.............  $234,500    (93,000)    141,500    9,000     150,500
                              ========    =======     =======    =====     =======
</TABLE>
 
     The 1997 provision for income taxes varies from the amounts computed by
applying the federal statutory rate to income before taxes:
 
<TABLE>
<CAPTION>
                                                              1997
                                                              -----
<S>                                                           <C>
Federal income tax computed at statutory rates..............   34.0%
State and local taxes, net of federal benefits..............    8.5
Tax credits.................................................  (14.2)
Change in tax status........................................    2.0
Other.......................................................    4.0
                                                              -----
          Total.............................................   34.3%
                                                              =====
</TABLE>
 
                                      F-11
<PAGE>   78
                             WEBTRENDS CORPORATION
 
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
                (INFORMATION RELATING TO THE NINE-MONTH PERIODS
                ENDED SEPTEMBER 30, 1998 AND 1997 IS UNAUDITED)
 
     The tax effects of temporary differences that give rise to significant
portions of the deferred tax assets and deferred tax liabilities at December 31,
1997 are as follows:
 
<TABLE>
<CAPTION>
                                                               1997
                                                              -------
<S>                                                           <C>
Deferred tax assets:
  Accrued sales tax.........................................  $54,600
  Deferred compensation.....................................   16,600
  Allowance for doubtful accounts...........................    7,800
  Other.....................................................   11,500
                                                              -------
          Net deferred tax assets...........................   90,500
Deferred tax liabilities:
  Depreciation of equipment.................................   (6,500)
                                                              -------
          Net deferred tax assets...........................  $84,000
                                                              =======
</TABLE>
 
     The Company has not recorded a valuation allowance against its deferred tax
assets existing at December 31, 1997, as it believes it is more likely than not
that the results of future operations will generate sufficient taxable income to
realize the deferred tax assets for which no valuation allowance has been
assigned.
 
(4) DEFERRED REVENUES
 
     The balances consisted of the following:
 
<TABLE>
<CAPTION>
                                                  DECEMBER 31,
                                               -------------------    SEPTEMBER 30,
                                                 1996       1997          1998
                                               --------    -------    -------------
                                                                       (UNAUDITED)
<S>                                            <C>         <C>        <C>
Deferred customer support....................  $     --         --        90,467
Deferred reseller revenues...................    63,823     21,289        32,786
Deferred license agreement...................    25,000     25,200        22,497
Deferred product revenues....................        --    115,308            --
Deferred subscription revenues...............    42,770    218,277       436,102
Allowance for returns........................        --      7,000        15,900
                                               --------    -------       -------
                                               $131,593    387,074       597,752
                                               ========    =======       =======
</TABLE>
 
                                      F-12
<PAGE>   79
                             WEBTRENDS CORPORATION
 
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
                (INFORMATION RELATING TO THE NINE-MONTH PERIODS
                ENDED SEPTEMBER 30, 1998 AND 1997 IS UNAUDITED)
 
(5) NOTES PAYABLE TO SHAREHOLDERS
 
     Notes payable to related parties consisted of the following:
 
<TABLE>
<CAPTION>
                                                   DECEMBER 31,
                                                ------------------    SEPTEMBER 30,
                                                 1996       1997          1998
                                                -------    -------    -------------
                                                                       (UNAUDITED)
<S>                                             <C>        <C>        <C>
Notes payable to officer/shareholders,
  unsecured, due on demand with interest at
  3%..........................................  $70,000         --            --
Notes payable to officer/shareholders,
  unsecured, due on demand with interest at
  5%..........................................       --    250,000       200,000
                                                -------    -------       -------
                                                 70,000    250,000       200,000
Accrued interest on notes.....................    4,206      9,709         1,068
                                                -------    -------       -------
                                                $74,206    259,709       201,068
                                                =======    =======       =======
</TABLE>
 
(6) LINE OF CREDIT
 
     As of September 30, 1998, the Company had approximately $1.1 million in
cash and cash equivalents and a $750,000 bank line of credit with a major
financial institution. The line of credit expires on April 30, 1999. Borrowings
under the line generally are limited to 80% of the Company's eligible accounts
receivable. Interest on the unpaid balance accrues at a rate of prime plus
0.25%. Borrowings under the line of credit are collateralized by the Company's
accounts receivable, inventory and general intangible assets, including its
intellectual property rights. The line of credit agreement contains financial
covenants, including tangible net worth and the ratio of current assets to
liabilities. See note 10.
 
(7) EMPLOYEE BENEFIT PLAN
 
     The Company established an employee benefit plan, effective January 1,
1997, that features a 401(k) salary reduction provision, covering all employees
who meet certain eligibility requirements. Eligible employees can elect to defer
up to 15% of compensation or the statutorily prescribed annual limit. The
Company, at its discretion, may make contributions to the plan. To date, the
Company has made no contributions to the plan and has incurred administrative
costs of $1,775 and $2,562 for the year ended December 31, 1997 and the nine
months ended September 30, 1998, respectively.
 
(8) SHAREHOLDERS' EQUITY
 
PREFERRED STOCK
 
     The Company is authorized to issue 15,000,000 shares of preferred stock, no
par value. The Board of Directors of the Company has the authority to divide the
preferred stock into as many series as it shall from time to time determine.
Each series of preferred stock shall have the powers, preferences, and rights,
as determined by the Board of Directors at its discretion.
 
                                      F-13
<PAGE>   80
                             WEBTRENDS CORPORATION
 
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
                (INFORMATION RELATING TO THE NINE-MONTH PERIODS
                ENDED SEPTEMBER 30, 1998 AND 1997 IS UNAUDITED)
 
COMMON STOCK
 
     Effective December 31, 1996, the shareholders exchanged 600 shares, no par
value, of the S Corporation for 3,000,000 shares, no par value, of the C
Corporation as part of its restructuring into a C Corporation which became
effective January 1, 1997. At the same time, the Company authorized 30,000,000
shares of Class A voting common stock, no par value, to be made available for
issuance. Effective March 17, 1997, the Company authorized a stock for stock
exchange of the then outstanding 3,000,000 shares for 15,600,000 shares. This
stock for stock exchange has been retroactively reflected for all periods
presented. Also on March 17, 1997, the Company authorized the sale of 821,055
shares to one of its Board members.
 
     In May 1998, the Company approved a 3-for-1 stock split. Accordingly, share
and per share amounts for common stock have been retroactively restated to
reflect the stock split for all periods presented. See note 10 for additional
discussion.
 
STOCK OPTIONS
 
     Effective March 28, 1997, the Company established the 1997 Key Employees'
Incentive Stock Option Plan and subsequently authorized 3,000,000 shares of
Class B non-voting common stock, no par value, to be reserved for grants under
the plan. Effective December 5, 1997, the Board approved the 1997 Stock
Incentive Compensation Plan (the "Plan") which replaced the Key Employee
Incentive Stock Option Plan. Options granted under the Plan may be designated as
incentive or nonqualified at the discretion of the plan administrator. On
October 30, 1998, the Company increased the number of shares authorized under
the plan to 4,000,000.
 
     The option price for incentive stock options are set at not less than the
market value of the Company's common stock (market value plus 10% for
shareholders who possess more than 10% of the combined voting power of all
classes of shares of the Company) at the date of the grant. Employee options
generally vest 25% after the first year of employment and in equal amounts after
each completed year thereafter over a total period of four years. Options are
contingent on continued employment with the Company and expire ten years (five
years for 10% shareholders as defined above) from the date of grant.
 
     The per share weighted average fair market value, as determined by applying
the minimum value method to stock options granted, was $0.07. The Company
applies APB Opinion No. 25 in accounting for its Plan and, accordingly, no
compensation cost has been recorded for its stock option plan in the 1997
financial statements.
 
                                      F-14
<PAGE>   81
                             WEBTRENDS CORPORATION
 
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
                (INFORMATION RELATING TO THE NINE-MONTH PERIODS
                ENDED SEPTEMBER 30, 1998 AND 1997 IS UNAUDITED)
 
     A summary of stock options follows:
 
<TABLE>
<CAPTION>
                                                                        WEIGHTED
                                                                        AVERAGE
                                                            NUMBER      EXERCISE
                                                           OF SHARES     PRICE
                                                           ---------    --------
<S>                                                        <C>          <C>
Options outstanding at December 31, 1996.................         --    $    --
Granted..................................................  1,333,416     0.3033
Canceled.................................................         --         --
Forfeited................................................    (60,000)    0.3033
                                                           ---------    -------
Options outstanding at December 31, 1997.................  1,273,416     0.3033
Granted (unaudited)......................................  1,297,134     0.6259
Canceled (unaudited).....................................    (60,000)    0.3033
Forfeited (unaudited)....................................   (111,876)    0.3304
                                                           ---------    -------
Options outstanding at September 30, 1998 (unaudited)....  2,398,674    $0.4688
                                                           =========    =======
</TABLE>
 
     At December 31, 1997, the exercise price and weighted average remaining
contractual life of the outstanding options was $0.3033 and 9.77 years,
respectively. At December 31, 1997, no options were exercisable.
 
SFAS NO. 123 DISCLOSURE
 
     The Company applies APB No. 25 and related interpretations in accounting
for its plans. However, pro forma information regarding net income is required
by Statement of Financial Accounting Standards No. 123 (SFAS No. 123), which
also requires that the information be determined as if the Company had accounted
for its employee stock options granted subsequent to December 31, 1994 under the
fair value method prescribed by that statement. In accordance with SFAS No. 123,
pro forma disclosures as if the Company adopted the cost recognition
requirements under SFAS No. 123 in 1997 are presented below.
 
     The fair values of each option granted during the year ended December 31,
1997 are estimated on the date of grant using the minimum value method with the
following assumptions:
 
<TABLE>
<S>                                                         <C>
Average dividend yield....................................   --%
Expected live in years....................................    4
Risk free interest rate...................................  7.0%
</TABLE>
 
     Had the Company used the fair methodology for determining compensation
expense, the Company's net income would approximate the pro forma amounts below:
 
<TABLE>
<S>                                                    <C>
Net income:
  As reported........................................  $287,373
  Pro forma..........................................  $242,373
</TABLE>
 
     The effect of applying SFAS No. 123 in this pro forma disclosure are not
indicative of future amounts.
 
                                      F-15
<PAGE>   82
                             WEBTRENDS CORPORATION
 
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
                (INFORMATION RELATING TO THE NINE-MONTH PERIODS
                ENDED SEPTEMBER 30, 1998 AND 1997 IS UNAUDITED)
 
(9) COMMITMENTS AND CONTINGENCIES
 
     In July 1996, the Company entered into a six-year lease for its current
office facilities with the lease term commencing September 1996. The lease
provided for a base rent of $4,901 per month. The lease was subsequently amended
to include an early expiration of September 30, 1997. Rental expense under this
agreement was $44,109 for the twelve months ended December 31, 1997. The Company
negotiated a new lease with the same landlord effective October 1, 1997 with a
term of six years.
 
     The new lease provides for a base rent of $12,917 per month for the first
year, with annual adjustments thereafter. Monthly payments are subject to
additional annual adjustments based on increases in property taxes and common
area operating expenses.
 
     The lease was amended in September 1998 to terminate on January 31, 1999.
As consideration for the early termination, the Company paid the landlord
$20,548. See note 10 for additional discussion.
 
(10) SUBSEQUENT EVENTS
 
     In November 1998, the Company negotiated a new five-year lease for office
facilities in new premises with the option to extend for an additional five
years. The lease term begins on January 15, 1999. The new lease provides for a
base rent of $34,208 per month for the first six months. Beginning July 1999,
the Company will lease additional space in the same building. At that time, the
base rent will increase to $57,467 for all space occupied, with annual
adjustments thereafter.
 
     Future minimum lease payments under this lease are as follows:
 
<TABLE>
<CAPTION>
             YEAR ENDING DECEMBER 31:
<S>                                                  <C>
  1999.............................................  $  532,946
  2000.............................................     689,599
  2001.............................................     712,696
  2002.............................................     735,794
  2003.............................................     735,794
  Thereafter.......................................      61,316
                                                     ----------
                                                     $3,468,145
                                                     ==========
</TABLE>
 
     As of November 30, 1998, the Company had a letter of credit for $225,000
outstanding against its line of credit.
 
     In December of 1998, the Company approved a recapitalization of its common
stock to be effected upon the closing of its initial public offering. Under the
terms of the recapitalization, the Class A common stock will be redesignated
common stock, no par value per share, and will be the only authorized class of
common stock. Each share of Class B common stock will automatically be converted
into one share of such common stock, and the recorded value of the Class B
common stock will be transferred to common stock.
 
                                      F-16
<PAGE>   83
                             WEBTRENDS CORPORATION
 
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
                (INFORMATION RELATING TO THE NINE-MONTH PERIODS
                ENDED SEPTEMBER 30, 1998 AND 1997 IS UNAUDITED)
 
     In December 1998, the Company adopted the 1998 Stock Incentive Compensation
Plan (the "1998 Plan"). The 1998 Plan permits both option and stock grants. The
Board has reserved a total of 2,930,951 shares of common stock for the 1998
Plan, plus (a) any shares returned to the 1997 Plan upon termination of certain
option and stock grants (other than terminations due to exercise or settlement
of such awards); and (b) an automatic annual increase, to be added on the first
day of the Company's fiscal year beginning in 2001, equal to the lesser of
1,000,000 shares or 5% of the average common shares outstanding as used to
calculate fully diluted earnings per share as reported in the Company's Annual
Report for the preceding year.
 
     The Company adopted the 1999 Employee Stock Purchase Plan (the "ESPP") in
December 1998. The Company intends for the ESPP to qualify under Section 423 of
the Internal Revenue Code of 1986, as amended. The Company authorized the
issuance of a total of 700,000 shares of common stock plus an automatic annual
increase as defined in the ESPP.
 
                                      F-17
<PAGE>   84

                            DESCRIPTION OF GRAPHICS

                               INSIDE FRONT COVER

Top Center:

Text:
Enterprise Management Solutions for Internet Systems

Center:

Graphic:
A large WebTrends logo centered on the page with the text "Manage Your 
WWWorld-TM" centered below the logo. The logo and text are in the middle of a 
ring of eight circles. Each of the eight circles contains text. Starting with 
the circle directly above the logo and proceeding clockwise, the texts in the 
circles state: "Web Site Traffic Analysis," "Proxy Server Traffic Analysis," 
"Site Content & QA Management," "E-Commerce and ROI Reports," "Alerting, 
Monitoring & Recovery," "Streaming Media Server Management," Firewall and VPNs 
Management," and "Server & Network Security Analysis."

Bottom:

Text:
Awards for the WebTrends product family:

Graphic:
Nine graphics appear below the text representing awards that have been given to 
WebTrends' products. The awards depicted from left to right are: (1) PC 
Magazine Editors' Choice, (2) ICE Best of Class, (3) PC Computing MVP Finalist, 
(4) Network Computing Editors' Choice, (5) iw Labs Best of Test, (6) The Best 
of LANTIMES, (7) Network Computing Best Value, (8) CODIE Awards Finalist, and 
(9) ZDNET Editors' Pick.

                              GATEFOLD (LEFT SIDE)

Top Right:


Graphic:
The WebTrends logo.

Top Left:

Text:
WebTrends Enterprise Suite

Graphics:
There are three graphics under the text. From left to right they are: (1) 
product packaging for the WebTrends Enterprise Suite, (2) screen shot of the
site manager feature, and (3) screen shot of a traffic analysis report.

Middle:

Test:
WebTrends Professional Suite

Graphics:
There are three graphics under the text. From left to right they are: (1) 
product packaging for the WebTrends Professional Suite, (2) screen shot of an 
alerting, monitoring, and recovery report, and (3) screen shot of the main 
console.

Bottom:

Text:
WebTrends for Firewalls and UPNs

Graphics:
There are four graphics under the text. From left to right they are (1) 
product packaging for WebTrends for Firewalls and VPNs, (2) screen shot of the 
general options feature, (3) screen shot of the scheduler feature, and (4) 
screen shot of a firewall report.


                              GATEFOLD (RIGHT SIDE)
Top:

Text:
WebTrends Suite for Lotus Domino

Graphics:
There are four graphics under the text. From left to right they are: (1) product
packaging for the WebTrends Suite for Lotus Domino, (2) screen shot of a traffic
analysis report, (3) screen shot of the site manager feature, and (4) screen
shot of the user interface for the link analysis feature.

Middle:

Text:
WebTrends Security Analyzer

Graphics:
There are three graphics under the text. From left to right they are: (1)
product packaging for the WebTrends Security Analyzer, (2) screen shot of the 
main viewer, and (3) screen shot of a security analysis report.

Bottom:

Text:
WebTrends Log Analyzer

Graphics:
There are four graphics under the text. From left to right they are: (1) product
packaging for the WebTrends Log Analyzer, (2) screen shot of the scheduler
feature, (3) screen shot of the options feature, and (4) screen shot of a 
traffic analysis report.

Bottom Right:

Text:
Manage Your WWWorld-TM

                                INSIDE BACK COVER
Top Left:

Text:
www.webtrends.com

Top:

Graphics:
There are two screen shots inside a box. The first screen shot is the
Professional Suite product page from the WebTrends Web site. The second screen
shot is the "contact us" page from the Web Trends Web site.

Center:

Graphics:
There are two screen shots inside a box. The first screen shot is the products
page from the WebTrends Web site. The second screen shot is the ordering page
from the WebTrends Web site.

Bottom:

Graphics:
There are two screen shots inside a box. The first screen shot is the knowledge
base page from the WebTrends Web site. The second screen shot is the technical
support page from the WebTrends Web site.
<PAGE>   85
 
- --------------------------------------------------------------------------------
 
     WE HAVE NOT AUTHORIZED ANY DEALER, SALESPERSON OR OTHER PERSON TO GIVE ANY
INFORMATION OR REPRESENT ANYTHING NOT CONTAINED IN THIS PROSPECTUS. YOU MUST NOT
RELY ON ANY UNAUTHORIZED INFORMATION. THIS PROSPECTUS DOES NOT OFFER TO SELL NOR
IS IT SEEKING AN OFFER TO BUY ANY SECURITIES IN ANY JURISDICTION WHERE IT IS
UNLAWFUL TO DO SUCH. THE INFORMATION IN THIS PROSPECTUS IS CURRENT AND CORRECT
ONLY AS OF              , 1999, REGARDLESS OF THE TIME OF DELIVERY OF THIS
PROSPECTUS OR ANY SALE OF SECURITIES.
 
     UNTIL              , 1999 (25 DAYS AFTER THE DATE OF THIS PROSPECTUS), ALL
DEALERS THAT EFFECT TRANSACTIONS IN THESE SECURITIES, WHETHER OR NOT
PARTICIPATING IN THIS OFFERING, MAY BE REQUIRED TO DELIVER A PROSPECTUS. THIS IS
IN ADDITION TO THE DEALERS' OBLIGATION TO DELIVER A PROSPECTUS WHEN ACTING AS
UNDERWRITERS AND WITH RESPECT TO THEIR UNSOLD ALLOTMENTS OR SUBSCRIPTIONS.
 
- --------------------------------------------------------------------------------
 
                                    SHARES OF COMMON STOCK
 
                               $       PER SHARE
 
                                      LOGO
 
DAIN RAUSCHER WESSELS                                 SOUNDVIEW TECHNOLOGY GROUP
 a division of Dain Rauscher Incorporated
 
                                                                          , 1999
 
- --------------------------------------------------------------------------------
<PAGE>   86
 
                                    PART II
 
                     INFORMATION NOT REQUIRED IN PROSPECTUS
 
ITEM 13. OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION
 
     The following table sets forth the costs and expenses, other than the
underwriting discounts and commissions, payable by the Registrant in connection
with the sale of Common Stock being registered hereby. All amounts are estimates
except the SEC registration fee, the NASD filing fee and the Nasdaq National
Market listing fee.
 
<TABLE>
<CAPTION>
                                                              AMOUNT TO
                                                               BE PAID
                                                              ----------
<S>                                                           <C>
SEC registration fee........................................   $ 8,340
NASD filing fee.............................................     3,500
Nasdaq National Market listing fee..........................     *
Printing and engraving expenses.............................   120,000
Legal fees and expenses.....................................   250,000
Accounting fees and expenses................................   120,000
Directors' and Officers' Liability Insurance................     *
Transfer agent and registrar fees...........................     6,500
Miscellaneous expenses......................................     *
                                                               -------
          Total.............................................     *
                                                               =======
</TABLE>
 
- -------------------------
* To be completed by amendment.
 
ITEM 14. INDEMNIFICATION OF DIRECTORS AND OFFICERS
 
     As an Oregon corporation, the Registrant is subject to the laws of the
State of Oregon governing private corporations and the exculpation from
liability and indemnification provisions contained therein. Pursuant to Section
60.047(2)(d) of the Oregon Revised Statutes ("ORS"), the Registrant's Second
Restated Articles of Incorporation (the "Articles") eliminates the liability of
the Registrant's directors to the Registrant or its shareholders except for any
liability related to (i) breach of the duty of loyalty; (ii) acts or omissions
not in good faith or that involve intentional misconduct or a knowing violation
of law; (iii) any unlawful distribution under ORS 60.367; or (iv) any
transaction from which the director derived an improper personal benefit.
 
     ORS Section 60.391 allows corporations to indemnify their directors and
officers against liability where the director or officer has acted in good faith
and with a reasonable belief that actions taken were in the best interests of
the corporation or at least not opposed to the corporation's best interests and,
if in a criminal proceeding, the individual had no reasonable cause to believe
the conduct in question was unlawful. Under ORS Sections 60.387 to 60.414,
corporations may not indemnify a director or officer against liability in
connection with a claim by or in the right of the corporation or for any
improper personal benefit in which the director or officer was adjudged liable
to the corporation. ORS Section 60.394 mandates indemnification for all
reasonable expenses incurred in the successful defense of any claim made or
threatened whether or not such claim was by or in the right of the corporation.
Finally, pursuant to the ORS Section 60.401, a court may order indemnification
in view of all the relevant
 
                                      II-1
<PAGE>   87
 
circumstances, whether or not the director or officer met the good-faith and
reasonable belief standards of conduct set out in ORS Section 60.391.
 
     ORS Section 60.414 also provides that the statutory indemnification
provisions are not deemed exclusive of any other rights to which directors or
officers may be entitled under a corporation's articles of incorporation or
bylaws, any agreement, general or specific action of the board of directors,
vote of shareholders or otherwise.
 
     The Articles provide that the Registrant is required to indemnify to the
fullest extent not prohibited by law any current or former director who is made,
or threatened to be made, a party to an action or proceeding by reason of the
fact that such person serves or served as a director of the Registrant. The
Articles also provide that the Registrant is permitted to indemnify to the
fullest extent not prohibited by law any current or former officer who is made,
or threatened to be made, a party to an action or proceeding by reason of the
fact that such person is or was an officer of the Registrant.
 
ITEM 15. RECENT SALES OF UNREGISTERED SECURITIES
 
     The following is a summary of transactions by the Registrant since December
31, 1996 involving sales of the Registrant's securities that were not registered
under the Securities Act:
 
     1. On March 17, 1997, the Registrant issued an aggregate of 821,055 shares
        of Class A Common Stock to Michael Burmeister-Brown, a director of the
        Registrant, at a price per share of $0.30. In issuing these securities,
        the Company relied on an exemption from registration under Section 4(2)
        of the Securities Act.
 
     2. Since December 1997, the Registrant has granted incentive stock options
        and non-qualified stock options to purchase an aggregate of 3,069,049
        shares of Common Stock under individual stock option agreements and its
        1997 Stock Incentive Compensation Plan to eligible officers, directors,
        employees and consultants of the Registrant. During the period referred
        to above, the Registrant has not issued any shares of Common Stock
        pursuant to the exercise of options. The options were granted in
        consideration of these individuals' services to the Registrant, and in
        issuing these securities the Registrant relied on an exemption from
        registration pursuant to Rule 701 under Section 3(b) or Section 4(2) of
        the Securities Act.
 
ITEM 16. EXHIBITS
 
     (a) EXHIBITS
 
<TABLE>
<CAPTION>
EXHIBIT NO.                           DESCRIPTION
- -----------                           -----------
<C>           <S>
    1.1*      Form of Underwriting Agreement
     3.1      Registrant's Second Restated Articles of Incorporation
     3.2      Registrant's Second Restated Bylaws
     4.1      See Articles 4 and 9 of Exhibit 3.1 and Sections 2 and 6 of
              Exhibit 3.2
    4.2*      Form of Common Stock Certificate
    5.1*      Opinion of Perkins Coie LLP as to legality of the securities
              being registered, including consent
   10.1*      Registrant's 1998 Stock Option Plan
   10.2*      Registrant's 1999 Employee Stock Purchase Plan
   10.3*      Registrant's 1997 Stock Incentive Compensation Plan
   10.4*      Office Lease dated November 20, 1998, by and between the
              Prudential Insurance Company of America and WebTrends
              Corporation
</TABLE>
 
                                      II-2
<PAGE>   88
 
<TABLE>
<CAPTION>
EXHIBIT NO.                           DESCRIPTION
- -----------                           -----------
<C>           <S>
   10.5*      Office Lease dated September 15, 1998, by and between City
              Center Retail Trust and WebTrends Corporation
   10.6*      Office Lease dated July 25, 1996, by and between Pioneer
              Square Associates L.L.C. and e.g. Software, Inc., including
              the amendment thereto dated June 4, 1997
   10.7*      Note dated December 19, 1997, by WebTrends Corporation in
              favor of U.S. Bank National Association
   21.1*      List of subsidiaries
   23.1*      Consent of Perkins Coie LLP (included in Exhibit 5.1)
    23.2      Consent of KPMG Peat Marwick LLP, Independent Accountants
    24.1      Power of Attorney (see page II-4)
    27.1      Financial Data Schedule
    27.2      Financial Data Schedule
</TABLE>
 
- -------------------------
* To be filed by amendment.
 
ITEM 17. UNDERTAKINGS
 
     The undersigned Registrant hereby undertakes to provide to the Underwriters
at the closing, as specified in the Underwriting Agreement, certificates in such
denominations and registered in such names as required by the Underwriters to
permit prompt delivery of such to each purchaser.
 
     Insofar as indemnification for liabilities arising under the Securities Act
may be permitted to directors, officers, and controlling persons of the
Registrant pursuant to the provisions described in Item 14, or otherwise, the
Registrant has been advised that in the opinion of the Securities and Exchange
Commission such indemnification is against public policy and is, therefore,
unenforceable. In the event that a claim for indemnification against such
liabilities (other than the payment by the Registrant of expenses incurred or
paid by a director, officer, or controlling person of the registrant in the
successful defense of any action, suit or proceeding) is asserted by such
director, officer, or controlling person in connection with the securities being
registered, the Registrant will, unless in the opinion of its counsel the matter
has been settled by controlling precedent, submit to a court of appropriate
jurisdiction the question of whether such indemnification is against public
policy as expressed in the Securities Act and will be governed by the final
adjudication of such issue.
 
     The undersigned Registrant hereby undertakes that:
 
     (1) For purposes of determining any liability under the Securities Act of
         1933, the information omitted from the form of prospectus filed as part
         of this Registration Statement in reliance upon Rule 430A and contained
         in a form of prospectus filed by the Registrant pursuant to Rule
         424(b)(1) or (4) or 497(h) under the Securities Act shall be deemed to
         be part of this Registration Statement as of the time it was declared
         effective.
 
     (2) For the purpose of determining any liability under the Securities Act
         of 1933, each post-effective amendment that contains a form of
         prospectus shall be deemed to be a new registration statement relating
         to the securities offered therein, and the offering of such securities
         at that time shall be deemed to be the initial bona fide offering
         thereof.
 
                                      II-3
<PAGE>   89
 
                                   SIGNATURES
 
     Pursuant to the requirements of the Securities Act of 1933, the Registrant
has duly caused this Registration Statement to be signed on its behalf by the
undersigned, thereunto duly authorized, in the City of Portland, State of
Oregon, on December 18, 1998.
 
                                          WEBTRENDS CORPORATION
 
                                          By:      /s/ ELIJAHU SHAPIRA
                                            ------------------------------------
                                              Elijahu Shapira
                                              Chief Executive Officer
 
                               POWER OF ATTORNEY
 
     KNOW ALL PERSONS BY THESE PRESENTS, that each person whose signature
appears below constitutes and appoints, jointly and severally, Elijahu Shapira
and W. Glen Boyd, and each of them, attorneys-in-fact for the undersigned, each
with the power of substitution, for the undersigned in any and all capacities to
sign any and all amendments to this Registration Statement (including
post-effective amendments and any registration statement relating to the same
offering as this Registration Statement that is to be effective upon filing
pursuant to Rule 462(b) under the Securities Act), and to file the same, with
exhibits thereto and other documents in connection therewith, with the
Securities and Exchange Commission, hereby ratifying and confirming all that
each of said attorneys-in-fact, or his substituted or substitutes, may do or
cause to be done by virtue hereof.
 
     Pursuant to the requirements of the Securities Act of 1933, this
Registration Statement has been signed by the following persons in the
capacities and on the dates indicated.
 
<TABLE>
<CAPTION>
                      SIGNATURE                                CAPACITIES                DATE
                      ---------                                ----------                ----
<S>                                                    <C>                         <C>
 
/s/ ELIJAHU SHAPIRA                                     Chief Executive Officer    December 18, 1998
- -----------------------------------------------------         and Director
Elijahu Shapira
 
/s/ W. GLEN BOYD                                       President, Chief Technical  December 18, 1998
- -----------------------------------------------------    Officer, and Director
W. Glen Boyd
 
/s/ JAMES T. RICHARDSON                                Vice President, Secretary,  December 18, 1998
- -----------------------------------------------------   Chief Financial Officer,
James T. Richardson                                               and
                                                        Chief Accounting Officer
 
/s/ MICHAEL BURMEISTER-BROWN                                    Director           December 18, 1998
- -----------------------------------------------------
Michael Burmeister-Brown
 
/s/ JOHN W. RYAN                                                Director           December 18, 1998
- -----------------------------------------------------
John W. Ryan
 
/s/ SRIVATS SAMPATH                                             Director           December 18, 1998
- -----------------------------------------------------
Srivats Sampath
</TABLE>
 
                                      II-4
<PAGE>   90
 
                             WEBTRENDS CORPORATION
 
                SCHEDULE II -- VALUATION AND QUALIFYING ACCOUNTS
 
<TABLE>
<CAPTION>
                                                     ADDITIONS
                                        BALANCE AT   CHARGED TO                BALANCE AT
                                        BEGINNING    COSTS AND                   END OF
                                        OF PERIOD     EXPENSES    DEDUCTIONS     PERIOD
                                        ----------   ----------   ----------   ----------
<S>                                     <C>          <C>          <C>          <C>
Year ended December 31, 1996:
  Allowance for doubtful accounts.....   $    --      $12,423      $ 2,423      $10,000
Year ended December 31, 1997:
  Allowance for doubtful accounts.....    10,000      $32,705      $22,705       20,000
</TABLE>
<PAGE>   91
 
                                    EXHIBITS
 
<TABLE>
<CAPTION>
EXHIBIT NO.                          DESCRIPTION
- -----------                          -----------
<S>          <C>
   1.1*      Form of Underwriting Agreement
   3.1       Registrant's Second Restated Articles of Incorporation
   3.2       Registrant's Second Restated Bylaws
   4.1       See Articles 4 and 9 of Exhibit 3.1 and Sections 2 and 6 of
             Exhibit 3.2
   4.2*      Form of Common Stock Certificate
   5.1*      Opinion of Perkins Coie LLP as to legality of the securities
             being registered, including consent
  10.1*      Registrant's 1998 Stock Option Plan
  10.2*      Registrant's 1999 Employee Stock Purchase Plan
  10.3*      Registrant's 1997 Stock Incentive Compensation Plan
  10.4*      Office Lease dated November 20, 1998, by and between the
             Prudential Insurance Company of America and WebTrends
             Corporation
  10.5*      Office Lease dated September 15, 1998, by and between City
             Center Retail Trust and WebTrends Corporation
  10.6*      Office Lease dated July 25, 1996, by and between Pioneer
             Square Associates L.L.C. and e.g. Software, Inc., including
             the amendment thereto dated June 4, 1997
  10.7*      Note dated December 19, 1997, by WebTrends Corporation in
             favor of U.S. Bank National Association
  21.1*      List of subsidiaries
  23.1*      Consent of Perkins Coie LLP (included in Exhibit 5.1)
  23.2       Consent of KPMG Peat Marwick LLP, Independent Accountants
  24.1       Power of Attorney (see page II-4)
  27.1       Financial Data Schedule
  27.2       Financial Data Schedule
</TABLE>
 
- -------------------------
* To be filed by amendment.

<PAGE>   1
                                                                     EXHIBIT 3.1

                                 SECOND RESTATED
                            ARTICLES OF INCORPORATION
                                       OF
                              WEBTRENDS CORPORATION
                ------------------------------------------------

        Pursuant to Section 60.451 of the Oregon Revised Statutes, the
undersigned corporation adopts the following Second Restated Articles of
Incorporation, which shall supersede the existing Restated Articles of
Incorporation of e.g. Software Inc. and all amendments thereto.

                                 ARTICLE 1. NAME

        The name of the corporation is WebTrends Corporation (the
"Corporation").

                               ARTICLE 2. DURATION

        The period of the Corporation's duration shall be perpetual.

                         ARTICLE 3. PURPOSES AND POWERS

        The purpose for which the Corporation is organized is to engage in any
business, trade or activity which may lawfully be conducted by a corporation
organized under the Oregon Business Corporation Act.

        The Corporation shall have the authority to engage in any and all such
activities as are incidental or conducive to the attainment of the purposes of
the Corporation and to exercise any and all powers authorized or permitted under
any laws that may be now or hereafter applicable or available to the
Corporation.

                          ARTICLE 4. AUTHORIZED SHARES

        The total number of shares of capital stock which the Corporation shall
have authority to issue shall be 75,000,000, consisting of (i) 60,000,000 shares
of Common Stock, no par value per share (the "Common Stock"), of which
30,000,000 shares have been designated Voting Common Stock, no par value per
share (the "Class A Common Stock") and 30,000,000 shares have been designated
Nonvoting Common Stock, no par value per share (the "Class B Common Stock"); and
(ii) 15,000,000 shares of Preferred Stock, no par value per share (the
"Preferred Stock").



                                      -1-
<PAGE>   2

        Set forth below is a statement of the preferences, limitation and
relative rights of each class of stock of the Corporation.

        4.1. Preferred Stock. Except as otherwise expressly prohibited by the
provisions of these Articles of Incorporation of the Corporation, shares of
Preferred Stock may be issued from time to time in one or more series in any
manner permitted by law as determined from time to time by the Board of
Directors and stated in the resolution or resolutions providing for the issuance
thereof, prior to the issuance of any shares thereof. The Board of Directors
shall have the authority to fix and determine, subject to the provisions hereof,
the rights and preferences of the shares of any series so established.

        4.2.   Automatic Conversion of Class B Common Stock.

               4.2.1. Conversion.

        Upon the consummation of any offering by the Corporation of its equity
securities to the public pursuant to an effective registration statement under
the Securities Act of 1933, as then in effect, or any comparable registration
statement under any similar federal statute then in force (the date of closing
of such public offering being herein referred to as the "Conversion Date"), each
outstanding share of Class B Common Stock shall be automatically (without any
further action by the holder of such share and whether or not the certificates
representing such share is surrendered to the Corporation or to its transfer
agent for the Class A Common Stock), converted into one share of Class A Common
Stock.

               4.2.2 Issuance of Certificates; Time Conversion Effected.

        In the case of conversion pursuant to Subsection 4.2.1., immediately
prior to the close of business on the Conversion Date, the rights of the holder
of such share or shares of Class B Common Stock shall cease, and the person or
persons in whose name or names any certificate or certificates for shares of
Class A Common Stock shall be issuable upon such conversion shall be deemed to
have become the holder or holders of record of the shares represented thereby.
Each such holder shall have the right to surrender each certificate representing
shares of Class B Common Stock and receive in exchange for all certificates held
by such holder a certificate representing the number of whole shares of Class A
Common Stock into which the Class B Common Stock evidenced by the certificates
so surrendered shall have been converted.



                                      -2-
<PAGE>   3

                   ARTICLE 5. LIMITATION OF DIRECTOR LIABILITY

        To the fullest extent that the Oregon Business Corporation Act, as it
exists on the date hereof or may hereafter be amended, permits the limitation or
elimination of the liability of directors, a director of the Corporation shall
not be liable to the Corporation or its shareholders for any monetary damages
for conduct as a director. Any amendment to or repeal of this Article or
amendment to the Oregon Business Corporation Act shall not adversely affect any
right or protection of a director of the Corporation for or with respect to any
acts or omissions of such director occurring prior to such amendment or repeal.

                           ARTICLE 6. INDEMNIFICATION

        To the fullest extent not prohibited by law, the corporation: (i) shall
indemnify any person who is made, or threatened to be made, a party to an 
action, suit or proceeding, whether civil, criminal, administrative,
investigative, or otherwise (including an action, suit or proceeding by or in
the right of the corporation), by reason of the fact that the person is or was a
director of the corporation, and (ii) may indemnify any person who is made, or
threatened to be made, a party to an action, suit or proceeding, whether civil,
criminal, administrative, investigative, or otherwise (including an action, suit
or proceeding by or in the right of the corporation), by reason of the fact that
the person is or was an officer, employee or agent of the corporation, or a
fiduciary (within the meaning of the Employee Retirement Income Security Act of
1974), with respect to any employee benefit plan of the corporation, or serves
or served at the request of the corporation as a director or officer of, or as a
fiduciary (as defined above) of an employee benefit plan of, another
corporation, partnership, joint venture, trust or other enterprise. This Article
shall not be deemed exclusive of any other provisions for the indemnification of
directors, officers, employees, or agents that may be included in any statute,
bylaw, agreement, resolution of shareholders or directors or otherwise, both as
to action in any official capacity and action in any other capacity while
holding office, or while an employee or agent of the corporation. For purposes
of this Article, "corporation" shall mean the corporation incorporated hereunder
and any successor corporation thereof.

                         ARTICLE 7. REMOVAL OF DIRECTORS

        The Directors of this Corporation may be removed only for cause.



                                      -3-
<PAGE>   4

                                ARTICLE 8. VOTING

        The shareholders are authorized to adopt or amend one or more bylaws
that fix a greater quorum or voting requirement for shareholders, or voting
groups of shareholders, than is required by the Oregon Business Corporation Act.

                         ARTICLE 9. AUTOMATIC AMENDMENT

        Upon the conversion of the Class B Common Stock, these Articles of
Incorporation shall automatically and without further corporate or shareholder
action be amended in accordance with this Article 9:

        9.1    Amendment of Article 4.

        Article 4 shall be replaced in its entirety with the following
provisions:

        The total number of shares of capital stock which the Corporation has
authority to issue is 75,000,000 shares of capital stock, consisting of
15,000,000 shares of Preferred Stock, no par value per share (the "Preferred
Stock") and 60,000,000 shares of Common Stock, no par value per share (the
"Common Stock").

               4.1. Preferred Stock. Except as otherwise expressly prohibited by
the provisions of these Articles of Incorporation of the Corporation, shares of
Preferred Stock may be issued from time to time in one or more series in any
manner permitted by law as determined from time to time by the Board of
Directors and stated in the resolution or resolutions providing for the issuance
thereof, prior to the issuance of any shares thereof. The Board of Directors
shall have the authority to fix and determine, subject to the provisions hereof,
the rights and preferences of the shares of any series so established.

               4.2. Common Stock. Subject to any preferential or other rights
granted to any series of Preferred Stock, the holders of shares of the Common
Stock shall be entitled to receive dividends out of funds of the Corporation
legally available therefor, at the rate and at the time or times as may be
provided by the Board of Directors and shall be entitled to receive
distributions legally payable to shareholders on the liquidation of the
Corporation. The holders of shares of Common Stock, on the basis of one vote per
share, shall have the right to vote in shareholder elections for members of the
Board of Directors of the Corporation and the right to vote on all other
shareholder matters, except where a separate class or series of the
Corporation's shareholders vote by class or series.



                                      -4-
<PAGE>   5

        9.2.   Deletion of this Article 9.

        After giving effect to Section 9.1 above, this Article 9 shall be
deleted in its entirety.

                           ARTICLE 10. EFFECTIVE DATE

        These Second Restated Articles were adopted by unanimous written consent
of the Board of Directors and Shareholders effective as of December 16, 1998.


                                             /s/ W. Glen Boyd
                                             -----------------------------------
                                             W. Glen Boyd, President

        The name and telephone number of the person to contact about this filing
are:

                                  Susan Kipper
                                 (503) 727-2000



                                      -5-

<PAGE>   1
                                                                     EXHIBIT 3.2


                             SECOND RESTATED BYLAWS

                                       OF

                              WEBTRENDS CORPORATION



Adopted on:  December 16, 1998
Amendments are listed on page i
<PAGE>   2

                                   AMENDMENTS


- --------------------------------------------------------------------------------
Section                   Effect of Amendment                 Date of Amendment




<PAGE>   3

                                    CONTENTS
<TABLE>
<S>            <C>                                                         <C>
SECTION 1.       OFFICES ..............................................      1

SECTION 2.       SHAREHOLDERS .........................................      1
        2.1    Annual Meeting; Procedures .............................      1
               2.1.1  Annual Meeting ..................................      1
               2.1.2  Business To Be Conducted At Annual Meeting ......      1
        2.2    Special Meetings .......................................      2
        2.3    Place of Meeting .......................................      3
        2.4    Conduct of Meeting .....................................      3
        2.5    Notice of Meeting ......................................      3
        2.6    Waiver of Notice .......................................      3
        2.7    Fixing of Record Date for Determining Shareholders .....      4
        2.8    Shareholders' List .....................................      4
        2.9    Quorum .................................................      5
        2.10   Manner of Acting .......................................      5
        2.11   Proxies ................................................      6
        2.12   Voting of Shares .......................................      6
        2.13   Voting for Directors ...................................      6
        2.14   Action by Shareholders Without a Meeting ...............      6
        2.15   Voting of Shares by Corporations .......................      6
               2.15.1  Shares Held by Another Corporation .............      6
               2.15.2  Shares Held by the Corporation .................      7
        2.16   Acceptance or Rejection of Shareholder Votes, Consents,
               Waivers and Proxy Appointments .........................      7
               2.16.1  Documents Bearing Name of Shareholders .........      7
               2.16.2  Documents Bearing Name of Third Parties ........      7
               2.16.3  Rejection of Documents .........................      8
</TABLE>



                                                                          Page i

<PAGE>   4

<TABLE>
<S>            <C>                                                      <C>
SECTION 3.       BOARD OF DIRECTORS ......................................   8
        3.1    General Powers ............................................   8
        3.2    Number and Classification; Procedure for Nomination .......   8
               3.2.1  Number of Directors ................................   8
               3.2.2  Term of Office; Classified Board ...................   8
               3.2.3  Procedure for Nomination ...........................   9
        3.3    Annual and Regular Meetings ...............................  10
        3.4    Special Meetings ..........................................  10
        3.5    Meetings by Telecommunications ............................  10
        3.6    Notice of Special Meetings ................................  10
               3.6.1   Personal Delivery .................................  11
               3.6.2   Delivery by Mail ..................................  11
               3.6.3   Delivery by Telegraph .............................  11
               3.6.4   Oral Notice .......................................  11
               3.6.5   Notice by Facsimile Transmission ..................  11
               3.6.6   Notice by Private Courier .........................  11
        3.7    Waiver of Notice ..........................................  12
               3.7.1   Written Waiver ....................................  12
               3.7.2   Waiver by Attendance ..............................  12
        3.8    Quorum ....................................................  12
        3.9    Manner of Acting ..........................................  12
        3.10   Presumption of Assent .....................................  12
        3.11   Action by Board or Committees Without a Meeting ...........  13
        3.12   Resignation ...............................................  13
        3.13   Removal ...................................................  13
        3.14   Vacancies .................................................  13
        3.15   Minutes ...................................................  14
        3.16   Executive and Other Committees ............................  14
               3.16.1  Creation of Committees ............................  14
</TABLE>



                                                                         Page ii

<PAGE>   5

<TABLE>
<S>            <C>                                                      <C>

               3.16.2  Audit Committee ..................................   14
               3.16.3  Compensation Committee ...........................   15
               3.16.4  Authority of Committees ..........................   15
               3.16.5  Minutes of Meetings ..............................   15
               3.16.6  Resignation ......................................   15
               3.16.7 Removal ...........................................   15
        3.17   Compensation .............................................   16

SECTION 4.       OFFICERS ...............................................   16
        4.1    Number ...................................................   16
        4.2    Appointment and Term of Office ...........................   16
        4.3    Resignation ..............................................   16
        4.4    Removal ..................................................   17
        4.5    Vacancies ................................................   17
        4.6    Chair of the Board .......................................   17
        4.7    President ................................................   17
        4.8    Vice President ...........................................   17
        4.9    Secretary ................................................   18
        4.10   Treasurer ................................................   18
        4.11   Salaries .................................................   18

SECTION 5.       CONTRACTS, LOANS, CHECKS AND DEPOSITS ..................   19
        5.1    Contracts ................................................   19
        5.2    Loans to the Corporation .................................   19
        5.3    Loans to Directors .......................................   19
        5.4    Checks, Drafts, Etc. .....................................   19
        5.5    Deposits .................................................   19

SECTION 6.       CERTIFICATES FOR SHARES AND THEIR TRANSFER .............   20
        6.1    Issuance of Shares .......................................   20
        6.2    Escrow for Shares ........................................   20
</TABLE>



                                                                        Page iii

<PAGE>   6

<TABLE>
<S>            <C>                                                      <C>
        6.3    Certificates for Shares ..................................   20
        6.4    Stock Records ............................................   20
        6.5    Restriction on Transfer ..................................   21
               6.5.1  Securities Laws ...................................   21
               6.5.2  Other Restrictions ................................   21
        6.6    Transfer of Shares .......................................   21
        6.7    Lost or Destroyed Certificates ...........................   21
        6.8    Transfer Agent and Registrar .............................   21
        6.9    Officer Ceasing to Act ...................................   22
        6.10   Fractional Shares ........................................   22

SECTION 7.       BOOKS AND RECORDS ......................................   22

SECTION 8.       FISCAL YEAR ............................................   22

SECTION 9.       SEAL ...................................................   22

SECTION 10.      INDEMNIFICATION ........................................   22
        10.1   Directors ................................................   22
        10.2   Officers, Employees and Other Agents .....................   22
        10.3   No Presumption of Bad Faith ..............................   23
        10.4   Advances of Expenses .....................................   23
        10.5   Enforcement ..............................................   23
        10.6   Nonexclusivity of Rights .................................   24
        10.7   Survival of Rights .......................................   24
        10.8   Insurance ................................................   24
        10.9   Amendments to Law ........................................   24
        10.10  Savings Clause ...........................................   25
        10.11  Certain Definitions ......................................   25

SECTION 11.      AMENDMENTS .............................................   26
</TABLE>



                                                                         Page iv

<PAGE>   7

                             SECOND RESTATED BYLAWS

                                       OF

                              WEBTRENDS CORPORATION


                               SECTION 1. OFFICES

        The principal office of the Corporation shall be located at the
principal place of business or such other place as the Board of Directors (the
"Board") may designate. The Corporation may have such other offices, either
within or without the State of Oregon, as the Board may designate or as the
business of the Corporation may require from time to time.

                             SECTION 2. SHAREHOLDERS

2.1     ANNUAL MEETING; PROCEDURES

        2.1.1    ANNUAL MEETING

        The annual meeting of the shareholders shall be held on such date as
shall be fixed by resolution of the Board, at the principal office of the
Corporation or such other place as fixed by the Board, for the purpose of
electing Directors and transacting such other business as may properly come
before the meeting. If the day fixed for the annual meeting is a legal holiday
at the place of the meeting, the meeting shall be held on the next succeeding
business day. At any time prior to the commencement of the annual meeting, the
Board may postpone the annual meeting for a period of up to 120 days from the
date fixed for such meeting in accordance with this section.

        2.1.2    BUSINESS TO BE CONDUCTED AT ANNUAL MEETING

        Only such business shall be conducted at an annual meeting of
shareholders as shall have been properly brought before the meeting. To be
properly brought before an annual meeting, business must be (a) specified in the
notice of meeting (or any supplement thereto) given by or at the direction of
the Board, (b) otherwise properly brought before the meeting by or at the
direction of the Board, or (c) otherwise properly brought before the meeting by
a shareholder. For business to be properly brought before an annual meeting by a
shareholder, the shareholder must have given timely notice thereof in writing to
the Secretary. To be timely, a shareholder's notice must be delivered to or
mailed and received at the principal office of the corporation not less than 60
days nor more than 90 days prior to the meeting; provided, that in the



                                                                          Page 1

<PAGE>   8

event that less than 70 days' notice of the date of the meeting is given to the
shareholders, notice by the shareholder to be timely must be so received not
later than the close of business on the seventh day following the day on which
such notice of the date of the meeting was mailed. A shareholder's notice to the
Secretary shall set forth (a) as to each matter the shareholder proposes to
bring before the annual meeting, a brief description of the business proposed to
be brought before the annual meeting, the language of the proposal, if
appropriate, and the reasons for conducting such business at the annual meeting,
(b) the name and address, as they appear on the corporation's books, of the
shareholder proposing such business, (c) a representation that the shareholder
is entitled to vote at such meeting and a statement of the class and number of
shares of the corporation which are beneficially owned by the shareholder, (d)
any material interest of the shareholder in such business, and (e) a
representation that the shareholder intends to appear in person or by proxy at
the meeting to present the business specified in the notice. Notwithstanding
anything in these Bylaws to the contrary, no business shall be conducted at any
annual meeting except in accordance with the procedures set forth in this
Section 2.1.2. The Board or the Chair of the meeting shall, if the facts
warrant, determine (i) that a proposal does not constitute proper business to be
transacted at the meeting, or (ii) that business was not properly brought before
the meeting in accordance with the provisions of this Section 2.1.2, and, if it
is so determined, in either case, any such business shall not be transacted. The
procedures set forth in this Subsection 2.1 for business to be properly brought
before an annual meeting by a shareholder are in addition to, and not in lieu
of, the requirements set forth in Rule 14a-8 under Section 14 of the Securities
Exchange Act of 1934, as amended, or any successor provision.

2.2     SPECIAL MEETINGS

        The Board, the President or the Chair of the Board may call special
meetings of the shareholders for any purpose. At any special meeting of the
shareholders, only such business as is specified in the notice of such special
meeting given by or at the direction of the Board, the President or the Chair of
the Board, in accordance with Section 2.5 hereof, shall come before such
meeting. The holders of not less than one-tenth of all the outstanding shares of
the Corporation entitled to vote on any issue proposed to be considered at a
proposed special meeting may request that a special meeting of the shareholders
be called, if they date, sign and deliver to the Corporation's Secretary a
written demand for a special meeting setting forth (a) as to each matter the
shareholder proposes to bring before the meeting, a brief description of the
business proposed to be brought before the meeting, the language of the
proposal, if appropriate, and the reasons for conducting such business at the
meeting, (b) the name and address, as they appear on the corporation's books, of
the shareholder proposing such business, (c) a representation that the
shareholder is



                                                                          Page 2

<PAGE>   9

entitled to vote at such meeting and a statement of the class and number of
shares of the corporation which are beneficially owned by the shareholder, (d)
any material interest of the shareholder in such business, and (e) a
representation that the shareholder intends to appear in person or by proxy at
the meeting to present the business specified in the notice.

2.3     PLACE OF MEETING

        All meetings shall be held at the principal office of the Corporation or
at such other place as designated by the Board.

2.4     CONDUCT OF MEETING

        The Chair of the meeting shall have the authority to adopt such rules
for the conduct of any annual or special meeting of shareholders as he or she
may deem necessary or appropriate to facilitate orderly meetings.

2.5     NOTICE OF MEETING

        (a) The Corporation shall cause to be delivered to each shareholder
entitled to notice of or to vote at an annual or special meeting of
shareholders, either personally or by mail, not less than ten (10) nor more than
sixty (60) days before the meeting, written notice stating the date, time and
place of the meeting and, in the case of a special meeting, the purpose(s) for
which the meeting is called.

        (b) Notice to a shareholder of an annual or special shareholder meeting
shall be in writing. Such notice, if in comprehensible form, is effective (i)
when mailed, if it is mailed postpaid and is correctly addressed to the
shareholder's address shown in the Corporation's then-current record of
shareholders, or (ii) when received by the shareholder, if it is delivered by
telegraph, facsimile transmission or private courier.

        (c) If an annual or special shareholders' meeting is adjourned to a
different date, time, or place, notice need not be given of the new date, time,
or place if the new date, time, or place is announced at the meeting before
adjournment, unless a new record date for the adjourned meeting is or must be
fixed under Section 2.7(a) of these Bylaws or the Oregon Business Corporation
Act.

2.6     WAIVER OF NOTICE

        (a) Whenever any notice is required to be given to any shareholder under
the provisions of these Bylaws, the Articles of Incorporation or the Oregon
Business Corporation Act, a waiver thereof in writing, signed by the person or
persons entitled


                                                                          Page 3

<PAGE>   10

to such notice, whether before or after the time stated therein, and delivered
to the Corporation for inclusion in the minutes for filing with the corporate
records, shall be deemed equivalent to the giving of such notice.

        (b) The attendance of a shareholder at a meeting waives objection to
lack of, or defect in, notice of such meeting or of consideration of a
particular matter at the meeting, unless the shareholder, at the beginning of
the meeting or prior to consideration of such matter, objects to holding the
meeting, transacting business at the meeting, or considering the matter when
presented at the meeting.

2.7     FIXING OF RECORD DATE FOR DETERMINING SHAREHOLDERS

        (a) For the purpose of determining shareholders entitled to notice of,
or to vote at, any meeting of shareholders or any adjournment thereof, or
shareholders entitled to receive payment of any dividend, or in order to make a
determination of shareholders for any other purpose, the Board may fix in
advance a date as the record date for any such determination. Such record date
shall be not more than seventy (70) days, and in case of a meeting of
shareholders, not less than ten (10) days, prior to the date on which the
particular action requiring such determination is to be taken. If no record date
is fixed for the determination of shareholders entitled to notice of or to vote
at a meeting, or to receive payment of a dividend, the date on which the notice
of meeting is mailed or on which the resolution of the Board declaring such
dividend is adopted, as the case may be, shall be the record date for such
determination. Such determination shall apply to any adjournment of the meeting,
provided such adjournment is not set for a date more than 120 days after the
date fixed for the original meeting.

        (b) The record date for the determination of shareholders entitled to
demand a special shareholder meeting shall be the date the first shareholder
signs the demand.

2.8     SHAREHOLDERS' LIST

        (a) Beginning two (2) business days after notice of a meeting of
shareholders is given, a complete alphabetical list of the shareholders entitled
to notice of such meeting shall be made, arranged by voting group, and within
each voting group by class or series, with the address of and number of shares
held by each shareholder. This record shall be kept on file at the Corporation's
principal office or at a place identified in the meeting notice in the city
where the meeting will be held. On written demand, this record shall be subject
to inspection by any shareholder at any time during normal business hours. Such
record shall also be kept open at such meeting for inspection by any
shareholder.



                                                                          Page 4

<PAGE>   11

        (b) A shareholder may, on written demand, copy the shareholders' list
at such shareholder's expense during regular business hours, provided that:

                  (i) Such shareholder's demand is made in good faith and for a 
proper purpose;

                  (ii) Such shareholder has described with reasonable
particularity such shareholder's purpose in the written demand; and

                 (iii) The shareholders' list is directly connected with such
shareholder's purpose.

2.9     QUORUM

        A majority of the votes entitled to be cast on a matter at a meeting by
a voting group, represented in person or by proxy, shall constitute a quorum of
that voting group for action on that matter at a meeting of the shareholders. If
a quorum is not present for a matter to be acted upon, a majority of the shares
represented at the meeting may adjourn the meeting from time to time without
further notice. If the necessary quorum is present or represented at a
reconvened meeting following such an adjournment, any business may be transacted
that might have been transacted at the meeting as originally called. The
shareholders present at a duly organized meeting may continue to transact
business until adjournment, notwithstanding the withdrawal of enough
shareholders to leave less than a quorum.

2.10    MANNER OF ACTING

        (a) If a quorum exists, action on a matter (other than the election of
Directors) by a voting group is approved if the votes cast within the voting
group favoring the action exceed the votes cast opposing the action, unless the
affirmative vote of a greater number is required by these Bylaws, the Articles
of Incorporation or the Oregon Business Corporation Act.

        (b) If a matter is to be voted on by a single group, action on that
matter is taken when voted upon by that voting group. If a matter is to be voted
on by two or more voting groups, action on that matter is taken only when voted
upon by each of those voting groups counted separately. Action may be taken by
one voting group on a matter even though no action is taken by another voting
group entitled to vote on such matter.



                                                                          Page 5

<PAGE>   12

2.11    PROXIES

        A shareholder may vote by proxy executed in writing by the shareholder
or by his or her attorney-in-fact. Such proxy shall be effective when received
by the Secretary or other officer or agent authorized to tabulate votes at the
meeting. A proxy shall become invalid eleven (11) months after the date of its
execution, unless otherwise expressly provided in the proxy. A proxy for a
specified meeting shall entitle the holder thereof to vote at any adjournment of
such meeting but shall not be valid after the final adjournment thereof.

2.12    VOTING OF SHARES

        Each outstanding share entitled to vote shall be entitled to one vote
upon each matter submitted to a vote at a meeting of shareholders.

2.13    VOTING FOR DIRECTORS

        Each shareholder may vote, in person or by proxy, the number of shares
owned by such shareholder that are entitled to vote at an election of Directors,
for as many persons as there are Directors to be elected and for whose election
such shares have a right to vote. Unless otherwise provided in the Articles of
Incorporation, Directors are elected by a plurality of the votes cast by shares
entitled to vote in the election at a meeting at which a quorum is present.

2.14    ACTION BY SHAREHOLDERS WITHOUT A MEETING

        Any action which could be taken at a meeting of the shareholders may be
taken without a meeting if a written consent setting forth the action so taken
is signed by all shareholders entitled to vote with respect to the subject
matter thereof. The action shall be effective on the date on which the last
signature is placed on the consent, or at such earlier or later time as is set
forth therein. Such written consent, which shall have the same force and effect
as a unanimous vote of the shareholders, shall be inserted in the minute book as
if it were the minutes of a meeting of the shareholders.

2.15    VOTING OF SHARES BY CORPORATIONS

        2.15.1  SHARES HELD BY ANOTHER CORPORATION

        Shares standing in the name of another corporation may be voted by such
officer, agent or proxy as the bylaws of such other corporation may prescribe,
or, in the absence of such provision, as the board of directors of such
corporation may determine; provided, however, such shares are not entitled to
vote if the Corporation



                                                                          Page 6

<PAGE>   13

owns, directly or indirectly, a majority of the shares entitled to vote for
directors of such other corporation.

        2.15.2  SHARES HELD BY THE CORPORATION

        Authorized but unissued shares shall not be voted or counted for
determining whether a quorum exists at any meeting or counted in determining the
total number of outstanding shares at any given time. Notwithstanding the
foregoing, shares of its own stock held by the Corporation in a fiduciary
capacity may be counted for purposes of determining whether a quorum exists, and
may be voted by the Corporation.

2.16    ACCEPTANCE OR REJECTION OF SHAREHOLDER VOTES, CONSENTS, WAIVERS AND 
        PROXY APPOINTMENTS

        2.16.1  DOCUMENTS BEARING NAME OF SHAREHOLDERS

        If the name signed on a vote, consent, waiver or proxy appointment
corresponds to the name of a shareholder, the Secretary or other agent
authorized to tabulate votes at the meeting may, if acting in good faith, accept
such vote, consent, waiver or proxy appointment and give it effect as the act of
the shareholder.

        2.16.2  DOCUMENTS BEARING NAME OF THIRD PARTIES

        If the name signed on a vote, consent, waiver or proxy appointment does
not correspond to the name of its shareholder, the Secretary or other agent
authorized to tabulate votes at the meeting may nevertheless, if acting in good
faith, accept such vote, consent, waiver or proxy appointment and give it effect
as the act of the shareholder if:

        (a) The shareholder is an entity and the name signed purports to be that
of an officer or an agent of the entity;

        (b) The name signed purports to be that of an administrator, executor,
guardian or conservator representing the shareholder and, if the Secretary or
other agent requests, acceptable evidence of fiduciary status has been
presented;

        (c) The name signed purports to be that of a receiver or trustee in
bankruptcy of the shareholder, and, if the Secretary or other agent requests,
acceptable evidence of this status has been presented;



                                                                          Page 7

<PAGE>   14

        (d) The name signed purports to be that of a pledgee, beneficial owner
or attorney-in-fact of the shareholder and, if the Secretary or other agent
requests, acceptable evidence of the signatory's authority to sign has been
presented; or

        (e) Two or more persons are the shareholder as cotenants or fiduciaries
and the name signed purports to be the name of at least one of the co-owners and
the person signing appears to be acting on behalf of all co-owners.

        2.16.3  REJECTION OF DOCUMENTS

        The Secretary or other agent authorized to tabulate votes at the meeting
is entitled to reject a vote, consent, waiver or proxy appointment if such
agent, acting in good faith, has reasonable basis for doubt about the validity
of the signature on it or about the signatory's authority to sign for the
shareholder.

                          SECTION 3. BOARD OF DIRECTORS

3.1     GENERAL POWERS

        The business and affairs of the Corporation shall be managed by the
Board, except as may otherwise be provided in these Bylaws, the Articles of
Incorporation or the Oregon Business Corporation Act.

3.2     NUMBER AND CLASSIFICATION; PROCEDURE FOR NOMINATION

        3.2.1    NUMBER OF DIRECTORS

        The Board shall be composed of not less than five nor more than seven
Directors, the specific number to be set by resolution of the Board, provided
that the Board may have less than five Directors until vacancies are filled. No
decrease in the number of Directors shall have the effect of shortening the term
of any incumbent Director. All of the Directors of the Corporation shall hold
office until death or removal from office and until their successors are elected
and qualified. Directors need not be shareholders of the Corporation or
residents of the State of Oregon.

        3.2.2    TERM OF OFFICE; CLASSIFIED BOARD

        Prior to such time that the Company has a classified Board of Directors
in accordance with the further provisions hereof, unless a Director earlier
dies, resigns or is removed, his or her term of office shall expire at the next
annual meeting of shareholders. At the time of the first annual election of
Directors subsequent to the time that the Company has six or more Directors, the
Board of Directors shall be divided into three classes, with said classes to be
as equal in number as may be 



                                                                          Page 8

<PAGE>   15

possible. Subject to the foregoing, the Board may assign the Directors to the
classes in any manner. At the first election of Directors to such classified
Board of Directors, each Class 1 Director shall be elected to serve until the
next ensuing annual meeting of shareholders, each Class 2 Director shall be
elected to serve until the second ensuing annual meeting of shareholders and
each Class 3 Director shall be elected to serve until the third ensuing annual
meeting of shareholders. At each annual meeting of shareholders following the
meeting at which the Board of Directors is initially classified, the number of
Directors equal to the number of Directors in the class whose term expires at
the time of such meeting shall be elected to serve until the third ensuing
annual meeting of shareholders. Notwithstanding any of the foregoing provisions
of this Section 3.2.2, Directors shall serve until their successors are elected
and qualified or until their earlier death, resignation or removal from office.

        3.2.3    PROCEDURE FOR NOMINATION

        Only persons who are nominated in accordance with the procedures set
forth in this Section 3.2.3 shall be eligible for election as Directors by the
shareholders. Nominations of persons for election to the Board may be made at a
meeting of shareholders by or at the direction of the Board or by any
shareholder of the corporation entitled to vote for the election of Directors at
the meeting who complies with the notice procedure set forth in this Section
3.2.3. Such nominations, other than those made by or at the direction of the
Board, shall be made pursuant to timely notice in writing to the Secretary. To
be timely, a shareholder's notice shall be delivered to or mailed and received
at the principal executive office of the corporation not less than 60 days nor
more than 90 days prior to the meeting; provided, that in the event that less
than 70 days' notice of the date of the meeting is given to shareholders, notice
by the shareholder to be timely must be so received not later than the close of
business on the seventh day following the day on which such notice of the date
of the meeting was mailed. Such shareholder's notice shall set forth (a) as to
each person whom the shareholder proposes to nominate for election as a
Director, (i) the name, age, business and residence address of such person, (ii)
the principal occupation or employment of such person, (iii) the class and
number of shares of the corporation that are beneficially owned by such person
and (iv) any other information relating to such person that is required to be
disclosed in solicitations of proxies for election of Directors, or is otherwise
required, in each case pursuant to Regulation 14A under the Securities Exchange
Act of 1934, as amended (including without limitation such person's written
consent to being named in the proxy statement as a nominee and to serving as a
Director if elected); and (b) as to the stockholder giving the notice (i) the
name and address, as they appear on the corporation's books, of such
shareholder, (ii) a representation that the shareholder is entitled to vote at
such meeting and statement of the class and number of shares of the corporation
that are beneficially 



                                                                          Page 9

<PAGE>   16

owned by such shareholder and (iii) a representation that the shareholder
intends to appear in person or by proxy at the meeting to make the nomination
specified in the notice. At the request of the Board, any person nominated by
the Board for election as a Director shall furnish to the Secretary that
information required to be set forth in a shareholder's notice of nomination.
The Board or the Chair of the meeting shall, if the facts warrant, determine
that a nomination was not made in accordance with the procedures prescribed by
these Bylaws, and, if it is so determined, the defective nomination shall be
disregarded. The procedures set forth in this Subsection 3.2.3 for nomination
for the election of Directors by shareholders are in addition to, and not in
limitation of, any procedures now in effect or hereafter adopted by or at the
direction of the Board or any committee thereof.

3.3     ANNUAL AND REGULAR MEETINGS

        An annual Board meeting shall be held without further notice immediately
after and at the same place as the annual meeting of shareholders.

        By resolution the Board, or any committee thereof, may specify the time
and place for holding regular meetings thereof without other notice than such
resolution.

3.4     SPECIAL MEETINGS

        Special meetings of the Board or any committee designated by the Board
may be called by or at the request of the Chair of the Board, or the President
or by one-third of the Directors then in office and, in the case of any special
meeting of any committee designated by the Board, by the Chair thereof. The
person or persons authorized to call special meetings may fix any place either
within or without the State of Oregon as the place for holding any special Board
or committee meeting called by them.

3.5     MEETINGS BY TELECOMMUNICATIONS

        Members of the Board or any committee designated by the Board may
participate in a meeting of such Board or committee by use of any means of
communication by which all persons participating may simultaneously hear each
other during the meeting. Participation by such means shall be deemed presence
in person at the meeting.

3.6     NOTICE OF SPECIAL MEETINGS

        Notice of a special Board or committee meeting stating the date, time
and place of the meeting shall be given to a Director in writing or orally by
telephone or in



                                                                         Page 10

<PAGE>   17

person as set forth below. Neither the business to be transacted at, nor the
purpose of, any special meeting need be specified in the notice of such meeting.

        3.6.1  PERSONAL DELIVERY

        If delivery is by personal service, the notice shall be effective if
delivered at such address at least one day before the meeting.

        3.6.2  DELIVERY BY MAIL

        If notice is delivered by mail, the notice shall be deemed effective if
deposited in the official government mail at least two days before the meeting
properly addressed to a Director at his or her address shown on the records of
the Corporation with postage prepaid.

        3.6.3  DELIVERY BY TELEGRAPH

        If notice is delivered by telegraph, the notice shall be deemed
effective if the content thereof is delivered to the telegraph company by such
time that the telegraph company guarantees delivery at least one day before the
meeting.

        3.6.4  ORAL NOTICE

        If notice is delivered orally, by telephone or in person, the notice
shall be effective if personally given to a Director at least one day before the
meeting.

        3.6.5  NOTICE BY FACSIMILE TRANSMISSION

        If notice is delivered by facsimile transmission, the notice shall be
deemed effective if the content thereof is transmitted to the office of a
Director, at the facsimile number shown on the records of the Corporation, at
least one day before the meeting, and receipt is either confirmed by confirming
transmission equipment or acknowledged by the receiving office.

        3.6.6  NOTICE BY PRIVATE COURIER

        If notice is delivered by private courier, the notice shall be deemed
effective if delivered to the courier, properly addressed and prepaid, by such
time that the courier guarantees delivery at least one day before the meeting.



                                                                         Page 11

<PAGE>   18

3.7     WAIVER OF NOTICE

        3.7.1  WRITTEN WAIVER

        Whenever any notice is required to be given to any Director under the
provisions of these Bylaws, the Articles of Incorporation or the Oregon Business
Corporation Act, a waiver thereof in writing, executed at any time, specifying
the meeting for which notice is waived, signed by the person or persons entitled
to such notice, and filed with the minutes or corporate records, shall be deemed
equivalent to the giving of such notice.

        3.7.2  WAIVER BY ATTENDANCE

        The attendance of a Director at a Board or committee meeting shall
constitute a waiver of notice of such meeting, unless the Director, at the
beginning of the meeting, or promptly upon such Director's arrival, objects to
holding the meeting or transacting any business at the meeting and does not
thereafter vote for or assent to action taken at the meeting.

3.8     QUORUM

        A majority of the number of Directors fixed by or in the manner provided
by these Bylaws shall constitute a quorum for the transaction of business at any
Board meeting.

3.9     MANNER OF ACTING

        The act of the majority of the Directors present at a Board or committee
meeting at which there is a quorum shall be the act of the Board or committee,
unless the vote of a greater number is required by these Bylaws, the Articles of
Incorporation or the Oregon Business Corporation Act.

3.10    PRESUMPTION OF ASSENT

        A Director of the Corporation present at a Board or committee meeting at
which action on any corporate matter is taken shall be deemed to have assented
to the action taken unless such Director objects at the beginning of the
meeting, or promptly upon such Director's arrival, to holding the meeting or
transacting business at the meeting; or such Director's dissent is entered in
the minutes of the meeting; or such Director delivers a written notice of
dissent or abstention to such action with the presiding officer of the meeting
before the adjournment thereof; or such Director forwards such notice by
registered mail to the Secretary of the Corporation 



                                                                         Page 12

<PAGE>   19

immediately after the adjournment of the meeting. A Director who voted in favor
of such action may not thereafter dissent or abstain.

3.11    ACTION BY BOARD OR COMMITTEES WITHOUT A MEETING

        Any action which could be taken at a meeting of the Board or of any
committee appointed by the Board may be taken without a meeting if a written
consent setting forth the action so taken is signed by each Director or by each
committee member. The action shall be effective when the last signature is
placed on the consent, unless the consent specifies an earlier or later date.
Such written consent, which shall have the same effect as a unanimous vote of
the Directors or such committee, shall be inserted in the minute book as if it
were the minutes of a Board or committee meeting.

3.12    RESIGNATION

        Any Director may resign at any time by delivering written notice to the
Chair of the Board, the Board, or to the registered office of the Corporation.
Such resignation shall take effect at the time specified in the notice, or if no
time is specified, upon delivery. Unless otherwise specified therein, the
acceptance of such resignation shall not be necessary to make it effective. Once
delivered, a notice of resignation is irrevocable unless revocation is permitted
by the Board.

3.13    REMOVAL

        One or more members of the Board (including the entire Board) may be
removed at a meeting of shareholders called expressly for that purpose, provided
that the notice of such meeting states that the purpose, or one of the purposes,
of the meeting is such removal. A member of the Board may be removed with or
without cause, unless the Articles of Incorporation permit removal for cause
only, by a vote of the holders of a majority of the shares then entitled to vote
on the election of the Director(s). A Director may be removed only if the number
of votes cast to remove the Director exceeds the number of votes cast to not
remove the Director. If a Director is elected by a voting group of shareholders,
only the shareholders of that voting group may participate in the vote to remove
such Director.

3.14    VACANCIES

        Any vacancy occurring on the Board, including a vacancy resulting from
an increase in the number of Directors, may be filled by the shareholders, by
the Board, by the affirmative vote of a majority of the remaining Directors
though less than a quorum of the Board, or by a sole remaining Director. A
Director elected to fill a vacancy shall be elected for the unexpired term of
his or her predecessor in office. 



                                                                         Page 13

<PAGE>   20
Any Directorship to be filled by reason of an increase in the number of
Directors may be filled by the affirmative vote of a majority of the number of
Directors fixed by the Bylaws prior to such increase for a term of office
continuing only until the next election of Directors by the shareholders. Any
Directorship not so filled by the Directors shall be filled by election at the
next annual meeting of shareholders or at a special meeting of shareholders
called for that purpose. If the vacant Directorship is filled by the
shareholders and was held by a Director elected by a voting group of
shareholders, then only the holders of shares of that voting group are entitled
to vote to fill such vacancy. A vacancy that will occur at a specific later date
by reason of a resignation effective at such later date or otherwise may be
filled before the vacancy occurs, but the new Director may not take office until
the vacancy occurs. A Director elected to fill a vacancy becomes a member of the
same class as his predecessor. If required due to an increase in the number of
Directors or otherwise, the Board of Directors shall take appropriate steps, by
designation of short terms or otherwise, to return the rotation of election of
directors for each class to the original, staggered, three-year terms
established by these Bylaws.

3.15    MINUTES

        The Board shall keep minutes of its meetings and shall cause them to be
recorded in books kept for that purpose.

3.16    EXECUTIVE AND OTHER COMMITTEES

        3.16.1  CREATION OF COMMITTEES

        The Board, by resolution, may appoint standing or temporary committees,
including an Executive Committee, from its own number and consisting of no less
than two (2) Directors. The Board may invest such committee(s) with such powers
as it may see fit, subject to such conditions as may be prescribed by the Board,
these Bylaws, the Articles of Incorporation and the Oregon Business Corporation
Act.

        3.16.2  AUDIT COMMITTEE

        In addition to any other committees appointed pursuant to this Section
3.16, there shall be an Audit Committee, appointed annually by the Board,
consisting of at least two Directors who are not members of management. It shall
be the responsibility of the Audit Committee to review the scope and results of
the annual independent audit of books and records of the corporation, to review
compliance with all corporate policies which have been approved by the Board and
to discharge such other responsibilities as may from time to time be assigned to
it by the Board. The Audit Committee shall meet at such times and places as the
members deem advisable,



                                                                         Page 14

<PAGE>   21

and shall make such recommendations to the Board as its members consider
appropriate.

        3.16.3  COMPENSATION COMMITTEE

        The Board may, in its discretion, designate a Compensation Committee
having as a majority of its members Directors who are not members of management.
The duties of the Compensation Committee shall consist of the following: (a) to
establish and review periodically, but not less than annually, the compensation
of the officers of the corporation and to make recommendations concerning such
compensation to the Board; (b) to consider incentive compensation plans for the
employees of the corporation; (c) to carry out the duties assigned to the
Compensation Committee under any stock option plan or other plan approved by the
corporation; (d) to consult with the President concerning any compensation
matters deemed appropriate by the President or the Compensation Committee; and
(e) to perform such other duties as shall be assigned to the Compensation
Committee by the Board.

        3.16.4  AUTHORITY OF COMMITTEES

        Except as otherwise provided by these Bylaws or by law, each committee
shall have and may exercise all of the authority of the Board to the extent
provided in the resolution of the Board designating the committee and any
subsequent resolutions pertaining thereto and adopted in like manner.

        3.16.5  MINUTES OF MEETINGS

        All committees so appointed shall keep regular minutes of their meetings
and shall cause them to be recorded in books kept for that purpose.

        3.16.6  RESIGNATION

        Any member of any committee may resign at any time by delivering written
notice thereof to the Board, the Chair of the Board or the Corporation. Any such
resignation shall take effect at the time specified in the notice, or if no time
is specified, upon delivery. Unless otherwise specified therein, the acceptance
of such resignation shall not be necessary to make it effective. Once delivered,
a notice of resignation is irrevocable unless revocation is permitted by the
Board.

        3.16.7   REMOVAL

        The Board may remove from office any member of any committee elected or
appointed by it, but only by the affirmative vote of not less than a majority of
the number of Directors fixed by or in the manner provided by these Bylaws.



                                                                         Page 15

<PAGE>   22

3.17    COMPENSATION

        By Board resolution, Directors and committee members may be paid their
expenses, if any, of attendance at each Board or committee meeting, or a fixed
sum for attendance at each Board or committee meeting, or a stated salary as
Director or a committee member, or a combination of the foregoing. No such
payment shall preclude any Director or committee member from serving the
Corporation in any other capacity and receiving compensation therefor.

                               SECTION 4. OFFICERS

4.1     NUMBER

        The Officers of the Corporation shall be a President and a Secretary,
each of whom shall be appointed by the Board. One or more Vice Presidents, a
Treasurer and such other Officers and assistant Officers, including a Chair of
the Board, may be appointed by the Board; such Officers and assistant Officers
to hold office for such period, have such authority and perform such duties as
are provided in these Bylaws or as may be provided by resolution of the Board.
Any Officer may be assigned by the Board any additional title that the Board
deems appropriate. The Board may delegate to any Officer or agent the power to
appoint any such subordinate Officers or agents and to prescribe their
respective terms of office, authority and duties. Any two or more offices may be
held by the same person.

4.2     APPOINTMENT AND TERM OF OFFICE

        The Officers of the Corporation shall be appointed annually by the Board
at the Board meeting held after the annual meeting of the shareholders. If the
appointment of Officers is not made at such meeting, such appointment shall be
made as soon thereafter as a Board meeting conveniently may be held. Unless an
Officer dies, resigns, or is removed from office, he or she shall hold office
until the next annual meeting of the Board or until his or her successor is
appointed.

4.3     RESIGNATION

        Any Officer may resign at any time by delivering written notice to the
Corporation. Any such resignation shall take effect at the time specified in the
notice, or if no time is specified, upon delivery. Unless otherwise specified
therein, the acceptance of such resignation shall not be necessary to make it
effective. Once delivered, a notice of resignation is irrevocable unless
revocation is permitted by the Board.



                                                                         Page 16

<PAGE>   23

4.4     REMOVAL

        Any Officer or agent appointed by the Board may be removed by the Board,
with or without cause, but such removal shall be without prejudice to the
contract rights, if any, of the person so removed. Appointment of an Officer or
agent shall not of itself create contract rights.

4.5     VACANCIES

        A vacancy in any office because of death, resignation, removal,
disqualification, creation of a new office or any other cause may be filled by
the Board for the unexpired portion of the term, or for a new term established
by the Board. If a resignation is made effective at a later date, and the
Corporation accepts such future effective date, the Board may fill the pending
vacancy before the effective date, if the Board provides that the successor does
not take office until the effective date.

4.6     CHAIR OF THE BOARD

        If appointed, the Chair of the Board shall perform such duties as shall
be assigned to him or her by the Board from time to time and shall preside over
meetings of the Board and shareholders unless another Officer is appointed or
designated by the Board as Chair of such meeting.

4.7     PRESIDENT

        The President shall be the chief executive Officer of the Corporation
unless some other Officer is so designated by the Board, shall preside over
meetings of the Board and shareholders in the absence of a Chair of the Board
and, subject to the Board's control, shall supervise and control all of the
assets, business and affairs of the Corporation. The President shall have
authority to sign deeds, mortgages, bonds, contracts, or other instruments,
except when the signing and execution thereof have been expressly delegated by
the Board or by these Bylaws to some other Officer or agent of the Corporation,
or are required by law to be otherwise signed or executed by some other Officer
or in some other manner. In general, the President shall perform all duties
incident to the office of President and such other duties as are prescribed by
the Board from time to time.

4.8     VICE PRESIDENT

        In the event of the death of the President or his or her inability to
act, the Vice President (or if there is more than one Vice President, the Vice
President who was designated by the Board as the successor to the President, or
if no Vice President is so 



                                                                         Page 17

<PAGE>   24

designated, the Vice President first appointed to such office) shall perform the
duties of the President, except as may be limited by resolution of the Board,
with all the powers of and subject to all the restrictions upon the President.
Vice Presidents shall have, to the extent authorized by the President or the
Board, the same powers as the President to sign deeds, mortgages, bonds,
contracts or other instruments. Vice Presidents shall perform such other duties
as from time to time may be assigned to them by the President or by the Board.

4.9     SECRETARY

        The Secretary shall (a) prepare and keep the minutes of meetings of the
shareholders and the Board in one or more books provided for that purpose; (b)
see that all notices are duly given in accordance with the provisions of these
Bylaws or as required by law; (c) be responsible for custody of the corporate
records and seal of the corporation; (d) keep registers of the post office
address of each shareholder and Director; (e) have general charge of the stock
transfer books of the Corporation; and (f) in general perform all duties
incident to the office of Secretary and such other duties as from time to time
may be assigned to him or her by the President or by the Board. In the absence
of the Secretary, an Assistant Secretary may perform the duties of the
Secretary.

4.10    TREASURER

        If required by the Board, the Treasurer shall give a bond for the
faithful discharge of his or her duties in such amount and with such surety or
sureties as the Board shall determine. The Treasurer shall have charge and
custody of and be responsible for all funds and securities of the Corporation;
receive and give receipts for moneys due and payable to the Corporation from any
source whatsoever, and deposit all such moneys in the name of the Corporation in
banks, trust companies or other depositories selected in accordance with the
provisions of these Bylaws; and in general perform all of the duties incident to
the office of Treasurer and such other duties as from time to time may be
assigned to him or her by the President or by the Board. In the absence of the
Treasurer, an Assistant Treasurer may perform the duties of the Treasurer.

4.11    SALARIES

        The salaries of the Officers shall be fixed from time to time by the
Board or by any person or persons to whom the Board has delegated such
authority. No Officer shall be prevented from receiving such salary by reason of
the fact that he or she is also a Director of the Corporation.



                                                                         Page 18

<PAGE>   25

                SECTION 5. CONTRACTS, LOANS, CHECKS AND DEPOSITS

5.1     CONTRACTS

        The Board may authorize any Officer or Officers, or agent or agents, to
enter into any contract or execute and deliver any instrument in the name of and
on behalf of the Corporation. Such authority may be general or confined to
specific instances.

5.2     LOANS TO THE CORPORATION

        No loans shall be contracted on behalf of the Corporation and no
evidences of indebtedness shall be issued in its name unless authorized by a
resolution of the Board. Such authority may be general or confined to specific
instances.

5.3     LOANS TO DIRECTORS

        The Corporation shall not lend money to or guarantee the obligation of a
Director unless (a) the particular loan or guarantee is approved by a majority
of the votes represented by the outstanding voting shares of all classes, voting
as a single voting group, excluding the votes of the shares owned by or voted
under the control of the benefited Director; or (b) the Board determines that
the loan or guarantee benefits the Corporation and either approves the specific
loan or guarantee or a general plan authorizing the loans and guarantees. The
fact that a loan or guarantee is made in violation of this provision shall not
affect the borrower's liability on the loan.

5.4     CHECKS, DRAFTS, ETC.

        All checks, drafts or other orders for the payment of money, notes or
other evidences of indebtedness issued in the name of the Corporation shall be
signed by such Officer or Officers, or agent or agents, of the Corporation and
in such manner as is from time to time determined by resolution of the Board.

5.5     DEPOSITS

        All funds of the Corporation not otherwise employed shall be deposited
from time to time to the credit of the Corporation in such banks, trust
companies or other depositories as the Board may select.



                                                                         Page 19

<PAGE>   26

              SECTION 6. CERTIFICATES FOR SHARES AND THEIR TRANSFER

6.1     ISSUANCE OF SHARES

        No shares of the Corporation shall be issued unless authorized by the
Board, which authorization shall include the maximum number of shares to be
issued and the consideration to be received for each share. Before the
Corporation issues shares, the Board shall determine that the consideration
received or to be received for such shares is adequate. Such determination by
the Board shall be conclusive insofar as the adequacy of consideration for the
issuance of shares relates to whether the shares are validly issued, fully paid
and nonassessable.

6.2     ESCROW FOR SHARES

        The Board may authorize the placement in escrow of shares issued for a
contract for future services or benefits or a promissory note, or may authorize
other arrangements to restrict the transfer of shares, and may authorize the
crediting of distributions in respect of such shares against their purchase
price, until the services are performed, the note is paid or the benefits
received. If the services are not performed, the note is not paid, or the
benefits are not received, the Board may cancel, in whole or in part, such
shares placed in escrow or restricted and such distributions credited.

6.3     CERTIFICATES FOR SHARES

        Certificates representing shares of the Corporation shall be in such
form as shall be determined by the Board. Such certificates shall be signed by
any two of the following officers: the Chair of the Board, the President, any
Vice President, the Treasurer, the Secretary or any Assistant Secretary. Any or
all of the signatures on a certificate may be facsimiles if the certificate is
manually signed on behalf of a transfer agent or a registrar other than the
Corporation itself or an employee of the Corporation. All certificates shall be
consecutively numbered or otherwise identified.

6.4     STOCK RECORDS

        The stock transfer books shall be kept at the registered office or
principal place of business of the Corporation or at the office of the
Corporation's transfer agent or registrar. The name and address of each person
to whom certificates for shares are issued, together with the class and number
of shares represented by each such certificate and the date of issue thereof,
shall be entered on the stock transfer books of the Corporation. The person in
whose name shares stand on the books of the



                                                                         Page 20

<PAGE>   27

Corporation shall be deemed by the Corporation to be the owner thereof for all
purposes.

6.5     RESTRICTION ON TRANSFER

        6.5.1    SECURITIES LAWS

        Except to the extent that the Corporation has obtained an opinion of
counsel acceptable to the Corporation that transfer restrictions are not
required under applicable securities laws, or has otherwise satisfied itself
that such transfer restrictions are not required, all certificates representing
shares of the Corporation shall bear conspicuously on the front or back of the
certificate a legend or legends describing the restriction or restrictions.

        6.5.2    OTHER RESTRICTIONS

        In addition, the front or back of all certificates shall include
conspicuous written notice of any further restrictions which may be imposed on
the transferability of such shares.

6.6     TRANSFER OF SHARES

        Transfer of shares of the Corporation shall be made only on the stock
transfer books of the Corporation pursuant to authorization or document of
transfer made by the holder of record thereof or by his or her legal
representative, who shall furnish proper evidence of authority to transfer, or
by his or her attorney-in-fact authorized by power of attorney duly executed and
filed with the Secretary of the Corporation. All certificates surrendered to the
Corporation for transfer shall be canceled and no new certificate shall be
issued until the former certificates for a like number of shares shall have been
surrendered and canceled.

6.7     LOST OR DESTROYED CERTIFICATES

        In the case of a lost, destroyed or mutilated certificate, a new
certificate may be issued therefor upon such terms and indemnity to the
Corporation as the Board may prescribe.

6.8     TRANSFER AGENT AND REGISTRAR

        The Board may from time to time appoint one or more Transfer Agents and
one or more Registrars for the shares of the Corporation, with such powers and
duties as the Board shall determine by resolution.



                                                                         Page 21

<PAGE>   28

6.9     OFFICER CEASING TO ACT

        In case any officer who has signed or whose facsimile signature has been
placed upon a stock certificate shall have ceased to be such officer before such
certificate is issued, it may be issued by the Corporation with the same effect
as if the signer were such officer at the date of its issuance.

6.10    FRACTIONAL SHARES

        The Corporation shall not issue certificates for fractional shares.

                          SECTION 7. BOOKS AND RECORDS

        The Corporation shall keep correct and complete books and records of
account, stock transfer books, minutes of the proceedings of its shareholders
and Board and such other records as may be necessary or advisable.

                             SECTION 8. FISCAL YEAR

        The fiscal year of the Corporation shall be the twelve-month period
ending on December 31 of each year, provided that if a different fiscal year is
at any time selected for purposes of federal income taxes, the fiscal year shall
be the year so selected.

                                 SECTION 9. SEAL

        The seal of the Corporation, if any, shall consist of the name of the
Corporation and the state of its incorporation.

                           SECTION 10. INDEMNIFICATION

10.1    DIRECTORS

        The Corporation shall indemnify its directors to the fullest extent not
prohibited by law.

10.2    OFFICERS, EMPLOYEES AND OTHER AGENTS

        The Corporation shall have the power to indemnify its officers,
employees and other agents to the fullest extent not prohibited by law.



                                                                         Page 22

<PAGE>   29

10.3    NO PRESUMPTION OF BAD FAITH

        The termination of any proceeding by judgment, order, settlement,
conviction or upon a plea of nolo contendere or its equivalent shall not, of
itself, create a presumption that the person did not act in good faith and in a
manner which the person reasonably believed to be in or not opposed to the best
interests of this Corporation, or, with respect to any criminal proceeding, that
the person had reasonable cause to believe that the conduct was unlawful.

10.4    ADVANCES OF EXPENSES

        The expenses incurred by a director in any proceeding shall be paid by
the Corporation in advance at the written request of the director, if the
director:

        (a) Furnishes the Corporation a written affirmation of such person's
good faith belief that such person is entitled to be indemnified by the
Corporation; and

        (b) Furnishes the Corporation a written undertaking to repay such
advance to the extent that it is ultimately determined by a court that such
person is not entitled to be indemnified by the Corporation. Such advances shall
be made without regard to the person's ability to repay such expenses and
without regard to the person's ultimate entitlement to indemnification under
this Bylaw or otherwise.

10.5    ENFORCEMENT

        Without the necessity of entering into an express contract, all rights
to indemnification and advances under this Bylaw shall be deemed to be
contractual rights and be effective to the same extent and as if provided for in
a contract between the Corporation and the director who serves in such capacity
at any time while this Bylaw and any other applicable law, if any, are in
effect. Any right to indemnification or advances granted by this Bylaw to a
director shall be enforceable by or on behalf of the person holding such right
in any court of competent jurisdiction if (a) the claim for indemnification or
advances is denied, in whole or in part, or (b) no disposition of such claim is
made within ninety (90) days of request thereof. The claimant in such
enforcement action, if successful in whole or in part, shall be entitled to be
also paid the expense of prosecuting the claim. It shall be a defense to any
such action (other than an action brought to enforce a claim for expenses
incurred in connection with any proceeding in advance of its final disposition
when the required affirmation and undertaking have been tendered to the
Corporation) that the claimant has not met the standards of conduct which makes
it permissible under the law for the Corporation to indemnify the claimant, but
the burden of proving such defense shall be on the Corporation. Neither the
failure of the Corporation (including



                                                                         Page 23

<PAGE>   30

its Board of Directors, independent legal counsel or its shareholders) to have
made a determination prior to the commencement of such action that
indemnification of the claimant is proper in the circumstances because the
claimant has met the applicable standard of conduct, nor an actual determination
by the Corporation (including its Board of Directors, independent legal counsel
or its shareholders) that the claimant has not met such applicable standard of
conduct, shall be a defense to the action or create a presumption that the
claimant has not met the applicable standard of conduct.

10.6    NONEXCLUSIVITY OF RIGHTS

        The rights conferred on any person by this Bylaw shall not be exclusive
of any other right which such person may have or hereafter acquire under any
statute, provision of articles of incorporation, bylaws, agreement, vote of
shareholders or disinterested directors or otherwise, both as to action in the
person's official capacity and as to action in another capacity while holding
office. The Corporation is specifically authorized to enter into individual
contracts with any or all of its directors, officers, employees or agents
respecting indemnification and advances to the fullest extent not prohibited by
law.

10.7    SURVIVAL OF RIGHTS

        The rights conferred on any person by this Bylaw shall continue as to a
person who has ceased to be a director, officer, employee or other agent and
shall inure to the benefit of the heirs, executors and administrators of such a
person.

10.8    INSURANCE

        To the fullest extent not prohibited by law, the Corporation, upon
approval by the Board of Directors, may purchase insurance on behalf of any
person required or permitted to be indemnified pursuant to this Bylaw.

10.9    AMENDMENTS TO LAW

        For purposes of this Bylaw, the meaning of "law" within the phrase "to
the fullest extent not prohibited by law" shall include, but not be limited to,
the Oregon Business Corporation Act, as the same exists on the date hereof or as
it may be amended; provided, however, that in the case of any such amendment,
such amendment shall apply only to the extent that it permits the Corporation to
provide broader indemnification rights than the Act permitted the Corporation to
provide prior to such amendment.



                                                                         Page 24

<PAGE>   31

10.10      SAVINGS CLAUSE

        If this Bylaw or any portion hereof shall be invalidated on any ground
by any court of competent jurisdiction, the Corporation shall indemnify each
director to the fullest extent permitted by any applicable portion of this Bylaw
that shall not have been invalidated, or by any other applicable law.

10.11      CERTAIN DEFINITIONS

        For the purposes of this Section, the following definitions shall apply:

        (a) The term "proceeding" shall be broadly construed and shall include,
without limitation, the investigation, preparation, prosecution, defense,
settlement and appeal of any threatened, pending or completed action, suit or
proceeding, whether brought in the right of the Corporation or otherwise and
whether civil, criminal, administrative or investigative, in which the director
may be or may have been involved as a party or otherwise by reason of the fact
that the director is or was a director of the Corporation or is or was serving
at the request of the Corporation as a director, officer, employee or agent of
another corporation, partnership, joint venture, trust or other enterprise.

        (b) The term "expenses" shall be broadly construed and shall include,
without limitation, all costs, charges and expenses (including fees and
disbursements of attorneys, accountants and other experts) actually and
reasonably incurred by a director in connection with any proceeding, all
expenses of investigations, judicial or administrative proceedings or appeals,
and any expenses of establishing a right to indemnification under these Bylaws,
but shall not include amounts paid in settlement, judgments or fines.

        (c) "Corporation" shall mean WebTrends Corporation and any successor
corporation thereof.

        (d) Reference to a "director," "officer," "employee" or "agent" of the
Corporation shall include, without limitation, situations where such person is
serving at the request of the Corporation as a director, officer, employee,
trustee or agent of another corporation, partnership, joint venture, trust or
other enterprise.

        (e) References to "other enterprises" shall include employee benefit
plans. References to "fines" shall include any excise taxes assessed on a person
with respect to any employee benefit plan. References to "serving at the request
of the Corporation" shall include any service as a director, officer, employee
or agent of the Corporation which imposes duties on, or involves services by,
such director, officer,



                                                                         Page 25

<PAGE>   32

employee or agent with respect to an employee benefit plan, its participants, or
beneficiaries. A person who acted in good faith and in a manner the person
reasonably believed to be in the interest of the participants and beneficiaries
of an employee benefit plan shall be deemed to have acted in a manner "not
opposed to the best interests of the Corporation" as referred to in this Bylaw.

                             SECTION 11. AMENDMENTS

        These Bylaws may be altered, amended or repealed and new Bylaws may be
adopted by the Board at any regular or special meeting of the Board. The
shareholders may also make, alter, amend and repeal the Bylaws of the
Corporation by the affirmative vote of at least two-thirds of the shares held by
the members of each voting group entitled to vote on any such amendment. The
shareholders, in amending or repealing a particular Bylaw, may provide expressly
that the Board may not amend or repeal that Bylaw. All Bylaws made by the Board
may be amended, repealed, altered or modified by the shareholders in the manner
set forth above.

        The foregoing Restated Bylaws were adopted by the Board of Directors of
the Corporation on December 16, 1998.


                                             /s/ James T. Richardson
                                             -----------------------------------
                                             James T. Richardson, Secretary



                                                                         Page 26


<PAGE>   1
 
                                                                    Exhibit 23.2
 
                       CONSENT OF INDEPENDENT ACCOUNTANTS
 
The Board of Directors
WebTrends Corporation:
 
     The audits referred to in our report dated November 25, 1998, except for
note 10 which is as of December 16, 1998, included the related financial
statement schedule as of and for the years ended December 31, 1997 and 1996,
included in the registration statement. This financial statement schedule is the
responsibility of the Company's management. Our responsibility is to express an
opinion of this financial statement schedule based on our audits. In our
opinion, such financial statement schedule, when considered in relation to the
basic financial statements taken as a whole, presents fairly in all material
respects the information set forth therein.
 
     We consent to the use of our report included herein and to the reference to
our firm under the heading "Experts" in the prospectus.
 
                                               /s/ KPMG PEAT MARWICK LLP
 
Portland, Oregon
December 18, 1998

<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
INDEPENDENT AUDITORS' REPORT OF KPMG PEAT MARWICK LLP, DATED AS OF DECEMBER 16,
1998, AND IS QUALIFIED IN ITS ENTITY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1998
<PERIOD-START>                             JAN-01-1998
<PERIOD-END>                               SEP-30-1998
<CASH>                                       1,223,565
<SECURITIES>                                         0
<RECEIVABLES>                                  771,760
<ALLOWANCES>                                         0
<INVENTORY>                                     51,968
<CURRENT-ASSETS>                             2,334,631
<PP&E>                                         589,848
<DEPRECIATION>                                       0
<TOTAL-ASSETS>                               2,929,574
<CURRENT-LIABILITIES>                        2,208,103
<BONDS>                                              0
                                0
                                          0
<COMMON>                                       566,268
<OTHER-SE>                                           0
<TOTAL-LIABILITY-AND-EQUITY>                 2,929,208
<SALES>                                      5,025,208
<TOTAL-REVENUES>                             5,538,845
<CGS>                                          445,236
<TOTAL-COSTS>                                        0
<OTHER-EXPENSES>                             4,980,305
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                             (9,837)
<INCOME-PRETAX>                                134,761
<INCOME-TAX>                                    16,175
<INCOME-CONTINUING>                                  0
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   118,586
<EPS-PRIMARY>                                      .01
<EPS-DILUTED>                                      .01
        

</TABLE>

<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
INDEPENDENT AUDITORS' REPORT OF KPMG PEAT MARWICK LLP, DATED AS OF DECEMBER 16,
1998, AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL
STATEMENTS.
</LEGEND>
       
<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          DEC-31-1997
<PERIOD-START>                             JAN-01-1997
<PERIOD-END>                               DEC-31-1997
<CASH>                                         806,916
<SECURITIES>                                         0
<RECEIVABLES>                                  526,641
<ALLOWANCES>                                         0
<INVENTORY>                                     89,135
<CURRENT-ASSETS>                             1,555,191
<PP&E>                                         325,966
<DEPRECIATION>                                       0
<TOTAL-ASSETS>                               1,886,189
<CURRENT-LIABILITIES>                        1,295,414
<BONDS>                                              0
                                0
                                          0
<COMMON>                                       260,000
<OTHER-SE>                                           0
<TOTAL-LIABILITY-AND-EQUITY>                 1,886,189
<SALES>                                      3,836,657
<TOTAL-REVENUES>                             4,054,890
<CGS>                                          292,268
<TOTAL-COSTS>                                        0
<OTHER-EXPENSES>                             3,335,160
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                            (11,358)
<INCOME-PRETAX>                                437,873
<INCOME-TAX>                                   150,500
<INCOME-CONTINUING>                                  0
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   287,373
<EPS-PRIMARY>                                      .02
<EPS-DILUTED>                                      .02
        

</TABLE>


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