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EXHIBIT 99.01
Broadbase Completes Acquisition of Panop.com
MENLO PARK, Calif., Sept. 21/PRNewswire/-- Broadbase Software, Inc., (Nasdaq:
BBSW -- news) the leading provider of customer-focused analytic and marketing
automation applications today announced that it has completed the acquisition of
Panop.com, a developer of state-of-the-art real-time interaction technology.
Based in Palo Alto, California, Panop.com's real-time recommendation engine
produces context-sensitive, personalized recommendations across web, WAP
devices, e-mail and call center interaction points. Panop.com extends
Broadbase's rich analytic platform with the ability to dynamically recommend and
serve appropriate content or products in real time.
ABOUT BROADBASE
Broadbase Software is the leading provider of customer-focused analytic and
marketing automation applications that analyze customer data from multiple touch
points, and use that information to execute marketing campaigns, improve online
merchandizing and content, increase site stickiness and personalize all customer
interactions. Broadbase applications are designed for rapid time to value and
have been implemented in as few as fifteen days. Broadbase has provided critical
e-commerce infrastructure to more than 400 customers, including ADP, BEA
Systems, Cisco Systems, Fidelity Investments, Hewlett-Packard, InsWeb, Kodak,
LoanCity.com, Mercata.com, Nortel Networks, Onvia.com, The Sharper Image and
United Airlines. Headquartered in Menlo Park, CA, Broadbase has a rapidly
growing global presence with locations throughout North America, Europe and
Asia. For more information, visit Broadbase at www.broadbase.com.
***
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company names may be trademarks of their respective companies.
Information in this release that involves Broadbase's expectations, beliefs,
hopes, plans, intentions or strategies regarding the future are forward-looking
statements that involve risk and uncertainties. All forward-looking statements
included in this release are based upon information available to Broadbase as of
the date of this release, and Broadbase assumes no obligation to update any such
forward-looking statement. These statements are not guarantees of future
performance and actual results could differ materially from Broadbase's current
expectations. These and other factors and risks associated with Broadbase's
business are discussed in the Company's registration statement on Form 10-K
filed with the Securities and Exchange Commission ("SEC") on March 13, 2000.
