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EXHIBIT 99.01
BROADBASE SOFTWARE COMPLETES ACQUISITION OF SERVICESOFT
FIRST INTELLIGENT ECRM SUITE TO MANAGE ALL CUSTOMER INTERACTIONS; STRATEGIC
ACQUISITION ESTABLISHES BROADBASE AS `HANDS DOWN' MARKET LEADER
MENLO PARK, CALIF. - DECEMBER 18, 2000 - Broadbase Software, Inc., (NASDAQ:
BBSW), the leading provider of customer-focused analytic and marketing
automation applications today announced that it has completed the acquisition of
Servicesoft, Inc., a provider of intelligent e-service solutions. This strategic
acquisition positions Broadbase as the clear leader in the eCRM market. The
joint Broadbase-Servicesoft product offering will become the first and only
intelligent eCRM suite designed to manage all customer interactions across the
enterprise--changing the landscape of the eCRM market permanently.
Based in Natick, Massachusetts, Servicesoft offers an innovative e-service
solution, Servicesoft 2001, that combines eCRM capabilities such as self-help,
assisted service, e-mail management and live collaboration, using a single,
intelligent knowledge platform. As the only truly integrated, multi-channel
e-service solution on the market today, Servicesoft 2001 enables businesses to
provide extraordinary, proactive and assisted customer service via the Internet.
"The combination of Broadbase's analytics and operational marketing
functionality with Servicesoft's e-service and knowledgebase management
capabilities will truly benefit enterprises seeking to improve current
operational CRM investments," stated Sam Clark, Senior Research Analyst of META
Group. "This acquisition will further enhance Broadbase's competitive position
and force other customer interaction management vendors to better articulate CRM
strategies."
Together with Servicesoft, Broadbase empowers eBusinesses to intelligently
control all customer interactions -- dramatically improving customer
satisfaction and loyalty, significantly reducing operating expenses and
increasing overall return on investment. Through this acquisition, Broadbase
creates the industry's first intelligent eCRM suite that provides a single
analytic and operational solution across all e-marketing and e-service
applications. By managing every customer interaction with one integrated eCRM
platform, Broadbase allows companies to integrate their data and better
understand their business across marketing, selling and service functions. The
Broadbase-Servicesoft combination empowers eBusinesses to create an intelligent,
unified view of their customers as well as launch proactive, personalized
service offerings and marketing campaigns.
"Today's eBusinesses must adopt technology that allows them to gain control of
every customer interaction - by doing so companies will not only increase
customer loyalty, but will ultimately help drive profitability quickly and
efficiently," stated Chuck Bay, CEO of Broadbase. "By combining Servicesoft's
technology into our own, Broadbase is changing the eCRM market as we know it
today -- enabling companies to create intelligent, optimized customer
experiences with the industry's first integrated eCRM suite."
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Bay added, "This strategic acquisition extends Broadbase's market leadership and
positions the company for significant growth in the rapidly growing eCRM
marketplace."
ABOUT BROADBASE
Broadbase Software is the leading provider of customer-focused analytic,
marketing automation and e-service software applications that analyze customer
data from multiple touch points, and use that information to execute marketing
campaigns, improve online merchandizing and content, increase site stickiness
and personalize all customer interactions. Broadbase applications are designed
for rapid time to value and have been implemented in as few as fifteen days.
Broadbase has provided critical e-commerce infrastructure to more than 450
customers, including ADP, BEA Systems, Cisco Systems, Eddie Bauer, Fidelity
Investments, Hewlett Packard, InsWeb, Kodak, LoanCity.com, Mercata.com,
Onvia.com, United Airlines and Verizon. Headquartered in Menlo Park, CA,
Broadbase has a rapidly growing global presence with locations throughout North
America, Europe and Asia.
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Broadbase is a trademark of Broadbase Software, Inc. All other product and
company names may be trademarks of their respective companies.
"Safe Harbor" Statement Under the Private Securities Litigation Reform Act of
1995:
Information in this release that involves Broadbase's expectations, beliefs,
hopes, plans, intentions or strategies regarding the future are forward-looking
statements within the meaning of Section 27A of the Securities Act of 1933 and
Section 21E of the Securities Exchange Act of 1934, which involve risk and
uncertainties. All forward-looking statements included in this release are based
upon information available to Broadbase as of the date of this release, and
Broadbase assumes no obligation to update any such forward-looking statement.
These statements are not guarantees of future performance and actual results
could differ materially from Broadbase's current expectations. Factors which
could cause or contribute to such differences include, but are not limited to,
lack of market acceptance of Broadbase's products or services; inability to
continue to develop competitive new products and services on a timely basis;
introduction of new products or services by competitors; and inability to
attract and retain qualified employees. These and other factors and risks
associated with Broadbase's business are discussed in the Company's annual
report on Form 10-K filed with the Securities and Exchange Commission ("SEC") on
March 13, 2000.
