WINNEBAGO INDUSTRIES INC
DEF 14A, 1994-11-14
MOTOR HOMES
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                   NOTICE OF ANNUAL MEETING OF SHAREHOLDERS 
                         TO BE HELD DECEMBER 14, 1994 


To the Shareholders of 
Winnebago Industries, Inc. 

The Annual Meeting of Shareholders of Winnebago Industries, Inc. will be held 
on Wednesday, December 14, 1994, at 7:30 p.m., Central Standard Time, at 
Friendship Hall, Highway 69 South, Forest City, Iowa, for the following 
purposes: 

1. the election of 9 directors; and 

2. the transaction of such other business as may properly come before the 
meeting or any adjournment or adjournments thereof. 

The Board of Directors of the Company has fixed the close of business on 
October 17, 1994, as the record date for the determination of shareholders 
entitled to notice of and to vote at this meeting and at any and all 
adjournments thereof. 

                      By Order of the Board of Directors 

                               RAYMOND M. BEEBE 
                                  Secretary 

Forest City, Iowa 
November 14, 1994 

                            YOUR VOTE IS IMPORTANT 


EVEN IF YOU PLAN TO ATTEND THE MEETING IN PERSON, PLEASE DATE, SIGN AND 
RETURN YOUR PROXY IN THE ENCLOSED ENVELOPE. A PROMPT RESPONSE IS HELPFUL AND 
YOUR COOPERATION IS APPRECIATED. 

                          WINNEBAGO INDUSTRIES, INC. 
                               PROXY STATEMENT 

This Proxy Statement is furnished in connection with the solicitation by the 
Board of Directors of Winnebago Industries, Inc., an Iowa corporation (the 
"Company"), P.O. Box 152, Forest City, Iowa 50436, of proxies to be used at 
the Annual Meeting of Shareholders of the Company to be held at Friendship 
Hall, Highway 69 South, Forest City, Iowa on December 14, 1994, at 7:30 p.m., 
Central Standard Time, and at any and all adjournments thereof. This Proxy 
Statement was first mailed to shareholders on or about November 14, 1994. 

Only holders of Common Stock of record at the close of business on October 
17, 1994 will be entitled to vote at the Annual Meeting of Shareholders. At 
such date, the Company had outstanding 25,238,988 shares of Common Stock, par 
value $.50 per share ("Common Stock"). Each share of Common Stock entitles 
the holder to one vote upon each matter to be voted upon at the meeting. A 
majority of the outstanding shares of Common Stock will constitute a quorum 
for the Annual Meeting of Shareholders. Election of each director requires 
the affirmative vote of the holders of a majority of the shares of the 
Company's Common Stock entitled to vote at the meeting. 

A form of proxy is enclosed for use at the meeting. If the proxy is executed 
and returned, it may nevertheless be revoked at any time insofar as it has 
not been exercised. A person giving the enclosed proxy may revoke it by 
giving written notice to the Secretary, or by subsequently granting a 
later-dated proxy. Unless revoked, the shares represented by validly executed 
proxies will be voted at the meeting in accordance with the instructions 
indicated thereon. Withholding authority to vote on a director nominee will 
in effect count as a vote against the director nominee. If no instructions 
are indicated on the proxy, it will be voted: (i) for the election of the 
nominees for director named below; and (ii) in the discretion of the named 
proxies upon such other matters as may properly come before the meeting. 
Abstentions are treated as present and entitled to vote for purposes of 
determining a quorum and the number of votes necessary to act on a matter and 
thus have the effect of a vote against a matter. The Company will treat 
broker non-votes as present for purposes of establishing a quorum but on a 
matter as not entitled to vote on that matter and thus not counted in 
determining whether a majority of the vote of the shares entitled to vote has 
been cast. 
               VOTING SECURITIES AND PRINCIPAL HOLDERS THEREOF 

At October 17, 1994, John K. Hanson and Luise V. Hanson owned, of record and 
beneficially, an aggregate of 11,303,317 shares (44.8 percent) of the 
outstanding Common Stock, owning 6,089,943 (24.1 percent) and 5,213,374 (20.7 
percent) shares, respectively. By virtue of their stock ownership, the 
Hansons may be deemed to be controlling persons of the Company. At the same 
date, Mary Jo Boman, daughter of John K. and Luise V. Hanson, owned 253,850 
shares (1.0 percent) of Common Stock and her husband, Gerald E. Boman, owned 
224,582 shares (0.9 percent) of Common Stock. 


The following table contains information with respect to the ownership of 
Common Stock by (i) each person known to the Company who is the beneficial 
owner of more than five percent of the outstanding Common Stock, (ii) each 
director, (iii) each nominee for election as a director, (iv) each executive 
officer listed in the Summary Compensation Table and (v) the group named 
below. 


<TABLE>
<CAPTION>
                               Shares of 
                           Common Stock Owned    Percent of 
                            Beneficially at        Common 
Name                      October 17, 1994(1)      Stock 
 ----------------------------------------------------------- 
<S>                           <C>                 <C>
John K. Hanson                 6,089,943(2)          24.1 
Luise V. Hanson                5,213,374(2)          20.7 
Edwin F. Barker                   65,333(4)              (3) 
Raymond M. Beebe                  62,393(4)              (3) 
Gerald E. Boman                  478,432(2)           1.9 
Jerome V. Clouse                  62,333(4)              (3) 
David G. Croonquist               40,000(4)              (3) 
Fred G. Dohrmann                  67,114(4)              (3) 
Keith D. Elwick                   16,000(4)              (3) 
Bruce D. Hertzke                   3,000(4)              (3) 
Donald W. Olson                       --                 (3) 
Joseph M. Shuster                 11,000(4)              (3) 
Frederick M. Zimmerman            10,150(4)              (3) 
Francis L. Zrostlik               10,000(4)              (3) 
Directors and officers 
 as a group (16 
persons)                      12,187,554(4)(5)       47.6 
</TABLE>

(1) Includes shares held jointly with or by spouse and shares held as 
custodian, beneficial ownership of which is disclaimed. 

(2) The narrative above provide further information with regard to such 
ownership. 

(3) Less than one percent. 

(4) Includes 54,333, 54,333, 54,333, 10,000, 66,333, 10,000, 39,333, 10,000, 
10,000, 10,000 and 
370,331 shares, respectively, which Mr. Barker, Mr. Beebe, Mr. Clouse, Mr. 
Croonquist, Mr. Dohrmann, Mr. Elwick, Mr. Hertzke, Mr. Shuster, Mr. 
Zimmerman, Mr. Zrostlik and the directors and officers as a group have the 
right to acquire within 60 days of October 17, 1994 through the exercise of 
stock options. 

(5) Includes shares owned by Luise V. Hanson. 

                            ELECTION OF DIRECTORS 

All current directors are standing for reelection. In addition, Donald W. 
Olson, a nominee for election as a director, is not currently a director. 
Each nominee is being elected to serve until the next ensuing annual meeting 
and until a successor is elected and qualified. The shares represented by the 
enclosed proxy will be voted for the election as directors of the nominees 
named below if no direction is made otherwise. 
<TABLE>
<CAPTION>
                                                                                       Year First 
                                                                                        Became a 
Name (Age)(1)                                  Principal Occupation                     Director 
 ------------------------------------------------------------------------------------------------- 
<S>                           <C>                                                     <C>
John K. Hanson (81)           Chairman of the Board of Directors,                           1958 
                              Winnebago Industries, Inc. 

Gerald E. Boman (59)          Retired; former Senior Vice President,                        1962 
                              Winnebago Industries, Inc. 

David G. Croonquist (73)      Retired; former Director and Member of Executive Committee    1976 
                              of H. B. Fuller Company, manufacturer of specialty chemicals 

Fred G. Dohrmann (62)         President and Chief Executive Officer,                        1989 
                              Winnebago Industries, Inc. 

Keith D. Elwick (75)          Retired; former executive officer of Chromalloy Farm and      1981 
                              Industrial Equipment Co. 

Donald W. Olson (71)          Retired; former Chairman of Don Olson Firestone, Inc.,            (2) 
                              chain of tire and auto repair shops   

Joseph M. Shuster (62)        Chairman, Teltech, National Technology Transfer Company       1988 

Frederick M. Zimmerman (58)   Department Chair and Director of Graduate Programs in         1992 
                              Manufacturing Systems Engineering at The University of 
                              St. Thomas, St. Paul, Minnesota 

Francis L. Zrostlik (60)      President, Stellar Industries, Inc., manufacturer of          1993(3) 
                              hydraulic truck equipment; former President of Iowa Mold 
                              Tooling 

</TABLE>

(1) Reference is made to "Voting Securities and Principal Holders Thereof." 

(2) Not currently a director. 

(3) Also served as a director from 1979 to 1986. 

All of the foregoing have been employed in their principal occupation or 
other responsible positions with the same organization for at least the last 
five years or are currently retired after having served in responsible 
positions with the organization indicated. 

John K. Hanson is the father of Paul D. Hanson, Vice President-Strategic 
Planning of the Company, and the father-in-law of Gerald E. Boman. 

Discretionary authority is solicited to vote for the election of a substitute 
for any of said nominees who, for any reason currently unknown, cannot be a 
candidate for election. 

                BOARD OF DIRECTORS AND COMMITTEES OF THE BOARD 

The Board has established Audit, Human Resources and Nominating Committees to 
assist it in the discharge of its responsibilities. The principal 
responsibilities of each of these committees are described below. 

The members of the Audit Committee are Messrs. Croonquist, Elwick and 
Shuster. Each year, the committee recommends to the Board the appointment of 
independent public accountants to examine the books of the Company. It 
reviews with representatives of the independent public accountants the 
auditing arrangements and scope of the independent public accountants' 
examination of the books, results of those audits, their fees and any 
problems identified by and recommendations of the independent public 
accountants regarding internal controls. The committee is also prepared to 
meet privately at any time at the request of the independent public 
accountants or members of management to review any special situation arising 
on any of the above subjects. The committee met four times in fiscal 1994. 

The Human Resources Committee, consisting of Messrs. Elwick, Zimmerman and 
Zrostlik, met four times in fiscal 1994. This committee makes recommendations 
to the Board of Directors as to the salary of the Chief Executive Officer 
(CEO) and sets the salaries and bonus payments, if any, of all other 
employee-directors and elected officers. It also has responsibility for 
administration of the Officer Incentive Compensation Plan and certain other 
employee incentive plans. 

The members of the Nominating Committee are Messrs. Hanson, Croonquist and 
Dohrmann. This committee recommended to the Board the director-nominees 
proposed in this Proxy Statement for election by the shareholders. It reviews 
the qualifications of, and recommends to the Board, candidates to fill Board 
vacancies as they may occur during the year. The Nominating Committee will 
consider suggestions from all sources, including shareholders, regarding 
possible candidates for director. Such suggestions, together with appropriate 
biographical information, should be submitted to the Secretary of the 
Company. The committee met once in fiscal 1994. 

The Board of Directors of the Company held seven meetings during fiscal 1994. 
Actions taken by any committee of the Board are reported to the Board of 
Directors, usually at its next meeting. During fiscal 1994, all of the 
directors attended more than 75 percent of the aggregate of Board of 
Directors' meetings and meetings of committees of the Board on which they 
served. Each director (except a director who is an employee of the Company) 
currently receives a monthly fee of $1,400. 

The Winnebago Industries, Inc. Stock Option Plan for Outside Directors (the 
"Outside Directors Option Plan") provides that each director who is not a 
current or former full-time employee of the Company or a subsidiary (an 
"Outside Director") will receive an option to purchase 10,000 shares of 
Common Stock. Pursuant to the Outside Directors Option Plan, each Outside 
Director as of May 7, 1992 (consisting of Messrs. Croonquist, Elwick and 
Shuster) automatically received an option to purchase 10,000 shares of Common 
Stock at a price of $5.50 per share. In addition, each person who first 
becomes a member of the Board of Directors as an Outside Director after May 
7, 1992 will automatically receive an option to purchase 10,000 shares of 
Common Stock as of the date on which such person first becomes an Outside 
Director. Under this provision, Frederick M. Zimmerman received an option to 
purchase 10,000 shares of Common Stock on December 16, 1992 at a price of 
$9.00 per share and Francis L. Zrostlik received an option to purchase 10,000 
shares of Common Stock on December 15, 1993 at a price of $8.875 per share. 
In addition, under this provision, Donald W. Olson will receive an option to 
purchase 10,000 shares of Common Stock if he is elected as a Director. No 
option is exercisable during the first year after the date such option is 
granted. Thereafter, the options are exercisable for a period of ten years 
from the date each such option is granted. Notwithstanding the foregoing, in 
the event of a merger, consolidation, dissolution or liquidation of the 
Company, the expiration dates of any outstanding options may be accelerated 
and the dates on which outstanding options may be exercised may be 
accelerated, but the effectiveness of such acceleration and any exercise of 
options pursuant thereto with respect to shares in excess of the number of 
shares that could have been exercised in the absence of such acceleration, is 
conditioned upon, among other requirements, the consummation of the merger, 
consolidation, dissolution or liquidation. The purchase price of options 
granted under the plan is equal to 100 percent of the fair market value per 
share of the Common Stock at the time the option is granted. At August 27, 
1994, options for 50,000 shares were outstanding under the Outside Directors 
Option Plan and options for 50,000 shares were available for grant 
thereunder. 
                            EXECUTIVE COMPENSATION 

The following table contains certain information with respect to compensation 
for services in all capacities paid by the Company and its subsidiaries for 
the past three fiscal years, to or on behalf of (i) the Chief Executive 
Officer of the Company at August 27, 1994, and (ii) each of the five other 
most highly compensated executive officers of the Company serving at August 
27, 1994. 

SUMMARY COMPENSATION TABLE 

<TABLE>
<CAPTION>
                                               Annual Compensation(1)          Long-Term Compensation 
                                            ---------------------------------------------------------------- 
                                                                                          All Other 
Name and Principal Position         Year     Salary($)      Bonus($)(2)     Options(3) Compensation($)(4) 
 ----------------------------------------------------------------------------------------------------------- 
<S>                                 <C>      <C>            <C>              <C>          <C>
Fred G. Dohrmann                    1994      200,000         130,000         25,000     16,645
President and Chief                 1993      200,000         129,000           --       15,959
 Executive Officer                  1992      200,000            --           25,000       -- 

John K. Hanson                      1994      250,000         125,000           --         -- 
Chairman of the Board               1993      250,000         125,000           --         -- 
                                    1992      125,000            --             --         -- 

Edwin F. Barker                     1994      130,000          70,000         10,000     15,064 
Vice President, Controller and      1993      128,365          66,456           --       14,516
 Chief Financial Officer            1992      125,000            --           10,000       --

Raymond M. Beebe                    1994      130,000          70,000         10,000     18,830  
Vice President, General Counsel     1993      128,365          66,456           --       18,101
 and Secretary                      1992      125,000          10,000         10,000       --

Jerome V. Clouse                    1994      130,000          70,000         10,000     16,614 
Vice President, Treasurer and       1993      128,365          86,456           --       15,969
 International Development          1992      117,885            --           10,000       --

Bruce D. Hertzke                    1994      130,000          70,000         10,000     16,278 
Vice President, Operations          1993      125,096          64,167           --       15,738  
                                    1992      115,000            --           10,000        --   

</TABLE>


(1) No executive officer received personal benefits in excess of the lesser 
of 10% of cash compensation or $50,000. 

(2) The bonus amounts include bonuses paid pursuant to the Company's Officer 
Incentive Compensation Plan as well as bonuses paid in the discretion of the 
Board of Directors, all as described under the caption "Report of the Human 
Resources Committee on Executive Compensation." 

(3) The numbers in the table above represent options for the purchase of 
shares of the Company's Common Stock granted to the named persons under the 
Company's 1987 Nonqualified Stock Option Plan. 

(4) In accordance with the revised rules on executive officer and director 
compensation disclosure adopted by the Securities and Exchange Commission, 
amounts of All Other Compensation are excluded for the Company's 1992 fiscal 
year. Amounts of All Other Compensation are premiums paid by the Company for 
fiscal 1994 and fiscal 1993 pursuant to the Company's Executive Split Dollar 
Life Insurance Plan. The Plan provides for preretirement death benefits for 
the named executives and certain other executive officers (except for Mr. 
Hanson who does not participate in the Plan) and annual or a lump sum payment 
upon retirement at age 65. 

                     STOCK OPTIONS GRANTED IN FISCAL 1994 

The following table sets forth information concerning stock options granted 
in fiscal 1994 by the Company to the named executive officers. 

<TABLE>
<CAPTION>
                                                                                       Potential 
                                                                                      Realizable 
                                                                                   Value at Assumed 
                                                                                    Annual Rates of 
                                                                                         Stock 
                                                                                  Price Appreciation 
                                        Individual Grants                           for Option Term 
                   ---------------------------------------------------------------------------------- 
                                 Percentage of 
                                 Total Options 
                                   Granted to        Exercise 
                     Options      Employees in      Price Per       Expiration 
Name               Granted(1)    Fiscal 1994(2)    Share ($)(3)        Date        5%($)      10%($) 
 ---------------------------------------------------------------------------------------------------- 
<S>                  <C>              <C>              <C>           <C>          <C>        <C>
Fred G. Dohrmann     25,000           15.6             8.875         12/15/03     139,536    353,612 
John K. Hanson            0              0               N/A              N/A           0          0 
Edwin F. Barker      10,000            6.3             8.875         12/15/03      55,814    141,445 
Raymond M. Beebe     10,000            6.3             8.875         12/15/03      55,814    141,445 
Jerome V. Clouse     10,000            6.3             8.875         12/15/03      55,814    141,445 
Bruce D. Hertzke     10,000            6.3             8.875         12/15/03      55,814    141,445 

</TABLE>

(1)  Stock  options  granted  on  December  15,  1993 under the  Company's  1987
     Nonqualified Stock Option Plan. One-third of the options become exercisable
     on December 15, 1994, an additional one-third on or after December 15, 1995
     and the final one-third on or after December 15, 1996.

(2)  Based on total grants during fiscal 1994 of 160,000 shares.

(3)  The exercise  price per share  represents the mean between the high and low
     prices  for a share of the  Company's  common  stock on the New York  Stock
     Exchange on December 15, 1993.

                   AGGREGATED FISCAL YEAR-END OPTION VALUES 

The following table provides information related to the number and value of 
options held at August 27, 1994 by the named executive officers. Since no 
options were exercised by the above-named executives in fiscal 1994, no 
shares were acquired or value realized upon the exercise of options by such 
persons in the last fiscal year. 

<TABLE>
<CAPTION>
                       Number of Unexercised           Value of Unexercised, 
                          Options Held at             In-the-Money Options at 
                          August 27, 1994                August 27, 1994* 
                   ------------------------------------------------------------- 
Name               Exercisable    Unexercisable    Exercisable    Unexercisable 
 ------------------------------------------------------------------------------- 
<S>                <C>            <C>              <C>            <C>
Fred G. Dohrmann      56,000          27,000         $309,625        $43,500 
John K. Hanson             0               0                0              0 
Jerome V. Clouse      49,000          12,000          220,563         22,875 
Edwin F. Barker       49,000          12,000          220,563         22,875 
Raymond M. Beebe      49,000          12,000          220,563         22,875 
Bruce D. Hertzke      34,000          12,000          179,000         22,875 

</TABLE>

*    Represents the difference  between the aggregate  exercise price and $10.25
     (the closing price of the Company's Common Stock on August 26, 1994 (August
     27, 1994 being a  non-business  day)).  

                                 PENSION PLANS

The Company does not provide retiremet benefits for its employees, including
executive officers.


REPORT OF THE HUMAN RESOURCES COMMITTEE ON EXECUTIVE COMPENSATION 

Notwithstanding anything to the contrary set forth in any of the Company's 
previous or future filings under the Securities Act of 1933 or the Securities 
Exchange Act of 1934 that might incorporate this Proxy Statement or future 
filings with the Securities and Exchange Commission, in whole or in part, the 
following report and the Performance Graph which follows shall not be deemed 
to be incorporated by reference into any such filings. 


The Human Resources Committee of the Board is the compensation committee of 
the Company. This Committee reviews and approves compensation plans for all 
corporate officers, including salaries, profit sharing awards and stock 
option grants. 

In designing its compensation programs, the Company follows its belief that 
compensation should reflect the value created for shareholders while 
furthering the Company's strategic goals. In doing so, the compensation 
programs reflect the following goals: 

    * Align the interests of management with those of shareholders; 
    * Provide fair and competitive compensation; 
    * Integrate compensation with the Company's business plans; 
    * Reward both business and individual performance; and 
    * Attract and retain key executives critical to the success of the 
      Company. 

The Company's executive compensation is primarily based on three components, 
each of which is intended to help achieve the overall compensation 
philosophy; these are base salary, quarterly incentive awards and long-term 
incentives. 

Base salary levels for the Company's executive officers are set by the 
Committee and approved by the Board of Directors. In determining base salary 
levels and annual salary adjustments for executive officers, including the 
Chief Executive Officer (CEO), the Committee considers market compensation 
levels in its peer group in the recreation vehicle industry as well as 
individual performance and contributions. During fiscal 1994, Fred G. 
Dohrmann was named CEO in recognition of his instrumental role in 
implementing quality and cost control programs that are now driving the 
profitability of the Company. 

The base salary of John K. Hanson as the CEO was $125,000 in fiscal 1992 and 
$250,000 in fiscal 1993. The base salary for fiscal 1994 of Mr. Dohrmann as 
the CEO was $200,000, unchanged from the prior fiscal year during which Mr. 
Dohrmann was President and Chief Operating Officer. Mr. Dohrmann as the CEO 
participates in the quarterly incentive award program for officers and other 
key management personnel described below. The Committee has not found it 
practicable to, and has not attempted to, assign relative weights to the 
specific factors considered in determining the CEO's compensation. 

The Company's officers (including the CEO) and other key management personnel 
are eligible for quarterly incentive awards. These awards are based upon the 
Company's attainment of a predetermined profit goal for each fiscal quarter. 
The profit goals are recommended by Management and approved by the Board of 
Directors each year at the beginning of the fiscal year. The Committee 
believes that this program provides an excellent link between the value 
created for shareholders and the incentives paid to the participants. 
Incentive award levels are established for each class of participant and are 
correlated to the profit goal. The profit goal, for purposes of this plan, is 
based upon certain specified operations of the Company less the combined 
expenses, deductions, and credits of the Company attributable to such 
operations. In computing the incentive compensation profit, no deduction 
shall be taken or allowance made for federal or state income taxes, or any 
expenses associated with retirement plans or incentive compensation plans. 
Incentive awards are determined in proportion to the actual operating profit 
achieved for each quarter in relation to the profit goal that was set. If the 
operating profit achieved is less than 80 percent of the goal set, no bonus 
is paid and the maximum bonus paid is paid at 120 percent of the profit goal. 
The maximum bonus payable under this plan is 70 percent of an officer's base 
salary. 

Aggregate incentive awards under the plan were 49.0 percent for the officers 
participating in the quarterly incentive awards program. Mr. Dohrmann 
received $100,000 in fiscal 1994 pursuant to this program. In addition, for 
fiscal 1994, Mr. Dohrmann was awarded a discretionary bonus of $30,000 based 
on the Committee's positive assessment of his performance and contributions 
as CEO. John K. Hanson did not participate in such program, but received 
discretionary bonuses of $125,000 in both fiscal 1994 and fiscal 1993. 

Long-term incentives, provided through grants of stock options to the named 
executives and others, are intended to retain and motivate executives to seek 
to improve long-term stock market performance. Stock options are granted at 
the prevailing market price and will only have value if the Company's stock 
price increases. No option is exercisable during the first year after the 
date such option is granted. Thereafter, options are exercisable during the 
period thereof at such time or times and in such amount or amounts as 
determined by the Committee. No option may be exercised more than ten years 
from the date of its grant. Executives must be employed by the Company at the 
time of vesting in order to exercise options. During fiscal 1994 the 
Committee awarded the CEO stock options for 25,000 shares of the Company's 
Common Stock. 

Since all options are granted at the current market price, the value of the
option bears a direct relationship to the Company's stock price and is an
effective incentive for executives to create value for shareholders. The
Committee, therefore, views stock options as an important component of its
long-term performance-based compensation philosophy, but does not believe that
granting options every year is necessary to achieve such goals.

No member of the Human Resources Committee is a current or former officer or 
employee of the Company or any of its subsidiaries. 

          Keith Elwick   Frederick Zimmerman    Francis L. Zrostlik 

                   Members of the Human Resources Committee 
                          of the Board of Directors

 
                              PERFORMANCE GRAPH 


The following graph compares the five-year cumulative total shareholder 
return (including reinvestment of dividends) of the Company with the 
cumulative total return on the Standard & Poor's 500 Index and a peer group1 
of companies over the period indicated. It is assumed in the graph that $100 
was invested in the Company's Common Stock, in the stock of the companies in 
the Standard & Poor's 500 Index and in the stocks of the peer group companies 
on August 25, 1989 and that all dividends received within a quarter were 
reinvested in that quarter. In accordance with the guidelines of the SEC, the 
shareholder return for each entity in the peer group index have been weighted 
on the basis of market capitalization as of each annual measurement date set 
forth in the graph. 



<TABLE>
<CAPTION>
                 8/25/89    8/24/90    8/30/91    8/28/92     8/27/93     8/26/94 
                 ----------------------------------------------------------------- 
<S>              <C>        <C>        <C>        <C>        <C>         <C>
Company Index    $100.00    $46.33     $ 55.021   $ 74.84    $124.733    $146.116 
Market Index      100.00     91.702     120.826    130.36     148.776     157.157 
Peer Index        100.00     63.665     105.141   109.678     169.585     192.361 
 --------------------------------------------------------------------------------- 

</TABLE>

1    The peer group companies are Coachmen Industries, Inc., Fleetwood
     Enterprises, Thor Industries, Inc. and Winnebago Industries, Inc. The
     Company selected Coachmen Industries, Inc., Fleetwood Enterprises and Thor
     Industries, Inc. on the basis of the similarity of their business to that
     of the Company. 

                      CERTAIN TRANSACTIONS WITH MANAGEMENT

The Company maintains normal banking relations on customary terms with 
Manufacturers Bank & Trust Company, Forest City and Crystal Lake, Iowa. Mr. 
Hanson is an officer and director of the bank and owns approximately 99 
percent of its outstanding stock. Luise V. Hanson is also a director of the 
bank. 

The Company currently owns 80 percent and John K. and Luise V. Hanson (in the 
aggregate) currently own 20 percent of the outstanding common stock of 
Cycle-Sat, Inc. ("Cycle-Sat"), an Iowa corporation, engaged in the satellite 
courier and tape duplication business, specializing in the satellite 
transmission of commercials to television stations. 

At August 27, 1994, the Company was leasing certain facilities, capital 
equipment and other items which were acquired by the Company at an 
approximate aggregate cost of $1,200,000 to Cycle-Sat under leases with 
various expiration dates. Aggregate rentals received by the Company on such 
leases in fiscal 1994 were $225,000. The Company has also guaranteed 
Cycle-Sat's obligations under certain leases which expire on various dates 
between 1995 and 2000 and under which remaining lease payments aggregate 
approximately $3,801,000. The Company has also guaranteed Cycle-Sat's 
obligations under a working capital line of credit agreement. At August 27, 
1994 $2,300,000 was outstanding under such agreement. 

                            SHAREHOLDER PROPOSALS 

Proposals of shareholders to be included in the Company's Proxy Statement for 
the December 1995 Annual Meeting of Shareholders must be received by the 
Company at its executive offices no later than July 18, 1995. 

                                   GENERAL 


Deloitte & Touche LLP has been selected as the Company's accountants for the 
current fiscal year upon the recommendation of the Audit Committee. 
Representatives of that firm are expected to be present at the Annual Meeting 
with the opportunity to make a statement if they desire to do so and to be 
available to respond to appropriate questions. 


Section 16(a) of the Securities Exchange Act of 1934 requires the Company's 
officers and directors and persons who own more than ten percent of the 
Company's common stock (collectively "Reporting Persons") to file reports of 
ownership and changes in ownership with the Securities and Exchange 
Commission (the "SEC") and the New York Stock Exchange. Reporting Persons are 
required by the SEC regulations to furnish the Company with copies of all 
Section 16(a) forms they file. Based solely on its review of the copies of 
such forms received or written representations from certain Reporting Persons 
that no Forms 5 were required for those persons, the Company believes that, 
during fiscal year 1994, all the Reporting Persons complied with all 
applicable filing requirements. 


The cost of this proxy solicitation will be borne by the Company. 
Solicitation will be made primarily through the use of the mail, but 
officers, directors or regular employees of the Company may solicit proxies 
personally or by telephone or telegraph or telecopy without additional 
remuneration for such activity. In addition, the Company will reimburse 
brokerage houses and other custodians, nominees or fiduciaries for their 
reasonable expenses in forwarding proxies and proxy material to the 
beneficial owners of such shares. 


A copy of the Company's Annual Report for the fiscal year ended August 27, 
1994, which includes audited financial statements, has previously been mailed 
to you. The financial statements contained therein are not deemed material to 
the exercise of prudent judgment in regard to any matter to be acted upon at 
the Annual Meeting and, therefore, such financial statements are not 
incorporated in this Proxy Statement by reference. 

As of the date of the Proxy Statement, management knows of no other matters 
to be brought before the Annual Meeting. However, if any other matters should 
properly come before the meeting, it is the intention of the persons named in 
the enclosed proxy to vote thereon in accordance with their best judgment. 

                                              By Order of the Board of Directors

                                                                RAYMOND M. BEEBE
                                                                     Secretary

November 14, 1994 

                                    [Logo] 
                                  WINNEBAGO 
                               INDUSTRIES, INC. 
                           FOREST CITY, IOWA 50436 
                                  NOTICE OF 
                                     1994 
                                ANNUAL MEETING 
                               OF SHAREHOLDERS 
                                     AND 
                               PROXY STATEMENT 

                WINNEBAGO INDUSTRIES, INC. * FOREST CITY, IOWA 
      PROXY SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS OF THE COMPANY 
                   FOR ANNUAL MEETING ON DECEMBER 14, 1994 

The undersigned hereby appoints John K. Hanson and Gerald E. Boman, or either
one of them, the undersigned's attorneys and proxies, with full power of
substitution, to vote all shares of Common Stock of Winnebago Industries, Inc.
which the undersigned is entitled to vote, as fully as the undersigned could do
if personally present, at the Annual Meeting of Shareholders of said corporation
to be held at Friendship Hall, Highway 69 South, Forest City, Iowa, on the 14th
day of December, 1994, at 7:30 p.m., Central Standard Time, and at any and all
adjournments thereof:

1. ELECTION OF DIRECTORS 
  JOHN K. HANSON,  GERALD E. BOMAN,  DAVID G. CROONQUIST,  FRED G. DOHRMANN, 
      KEITH D. ELWICK,  DONALD W. OLSON, JOSEPH M. SHUSTER, FREDERICK M. 
                     ZIMMERMAN, AND FRANCIS L. ZROSTLIK. 
(Mark One) 
   [ ] FOR all nominees listed above 
   [ ] WITHHOLD AUTHORITY to vote for all nominees listed above 
   [ ] FOR all nominees listed above except ____________________________________

 2. IN THEIR DISCRETION ON SUCH OTHER MATTERS AS MAY PROPERLY COME BEFORE THE 
    MEETING. 

          (continued, and to be signed and dated, on the other side) 
                       (continued from the other side) 

This Proxy, when properly executed, will be voted in the manner directed herein
by the undersigned shareholder. IF NO DIRECTION IS GIVEN, THIS PROXY WILL BE
VOTED FOR THE ELECTION OF THE NOMINEES LISTED IN ITEM 1, AND IN THE DISCRETION
OF THE PROXY HOLDERS ON ALL OTHER MATTERS.

Please sign exactly as name appears below. When shares are held by joint
tenants, both should sign. When signing as administrator, attorney, executor,
guardian or trustee, please give full title as such. If a corporation,
authorized officer please sign full corporate name and indicate office held.

                                                Dated ____________________, 1994
                                                    
                                                     ___________________________
                                                     Signature

                                                     ___________________________
                                                     Signature if held jointly
                                                      or office or title held

PLEASE DATE, SIGN, AND MAIL THIS PROXY CARD IN THE ENCLOSED ENVELOPE. NO POSTAGE
 IS REQUIRED.







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