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<PAGE>
Exhibit 23.1
CONSENT OF INDEPENDENT AUDITORS
We consent to the reference to our firm under the caption "Experts" and to
the use of our report dated March 17, 2000, included in the Joint Proxy
Statement/Prospectus of iTurf Inc. that is made part of the Registration
Statement (Form S-4 No. 333-00000) for the registration of 27,844,294 shares
of its common stock.
/s/ ERNST & YOUNG LLP
New York, New York
August 28, 2000
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