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<PAGE>
Exhibit 23.1
CONSENT OF INDEPENDENT AUDITORS
We consent to the reference to our firm under the caption "Experts" and to
the use of our report dated March 17, 2000, included in the Joint Proxy
Statement/Prospectus of iTurf Inc. that is made part of Amendment No. 1 to
the Registration Statement (Form S-4 No. 333-44916) for the registration of
27,844,294 shares of its common stock.
/s/ ERNST & YOUNG LLP
New York, New York
October 12, 2000
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