ITURF INC
S-4/A, EX-99.4, 2000-10-13
CATALOG & MAIL-ORDER HOUSES
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                                                                    Exhibit 99.4

                                  DELIA*S INC.
                                      PROXY
                         SPECIAL MEETING OF STOCKHOLDERS
                               NOVEMBER 17, 2000

      This proxy is solicited on behalf of the Board of Directors of dELiA*s
Inc. ("dELiA*s") for the special meeting of stockholders (including any
adjournments or postponements thereof, the "Special Meeting") of dELiA*s to
be held at Tarrytown House, East Sunnyside Lane, Tarrytown, NY 10591,
beginning at 1:00 p.m., local time, on November 17, 2000.

      Unless otherwise specified below, the undersigned, a holder of record of
shares of common stock, par value $.01 per share ("Common Stock"), of dELiA*s at
the close of business on October 13, 2000 (the "Record Date"), hereby appoints
Stephen I. Kahn, Christopher C. Edgar and Evan Guillemin, or any of them, the
proxy or proxies of the undersigned, each with full power of substitution, to
attend the Special Meeting and to vote as specified in this proxy all the shares
of Common Stock which the undersigned would otherwise be entitled to vote if
personally present upon the proposal described in the Joint Proxy Statement /
Prospectus for the Special Meeting and such other matters as may properly come
before such meeting. The undersigned hereby revokes any previous proxies with
respect to the matters covered in this proxy.

      THE BOARD OF DIRECTORS OF DELIA*S RECOMMENDS A VOTE FOR THE PROPOSAL
              DESCRIBED IN THE JOINT PROXY STATEMENT / PROSPECTUS

IF RETURNED CARDS ARE SIGNED AND DATED BUT NOT MARKED YOU WILL BE DEEMED TO HAVE
  VOTED FOR THE PROPOSAL DESCRIBED IN THE JOINT PROXY STATEMENT / PROSPECTUS

1.    Approval and adoption of the Agreement and Plan of Merger, dated as of
      August 16, 2000, as amended October 12, 2000, by and among iTurf Inc.,
      iTurf Breakfast Corp. and dELiA*s.

            |_| FOR            |_| AGAINST              |_| ABSTAIN


2.    Authority to vote in their discretion on such other business as may
      properly come before the meeting.

            |_| FOR            |_| AGAINST              |_| ABSTAIN


      This proxy, when properly executed, will be voted in the manner
directed herein by the undersigned stockholder. If you do not sign and return
this proxy card or attend the Special Meeting and vote by ballot, your shares
cannot be voted.

      Proxies can only be given by stockholders of record on the Record Date.
Please sign your name below exactly as it appears hereon. When shares of Common
Stock are held of record by joint tenants, both should sign. When signing as
attorney, executor, administrator, trustee or guardian, please give full title
as such. If a corporation, please sign in full corporate name by president or
other authorized officer. If a partnership, please sign in partnership name by
authorized person.

                                        Dated:____________________________, 2000


                                        ________________________________________
                                                Signature (Title, if any)


                                        ________________________________________
                                                Signature if held jointly

        PLEASE SIGN, DATE AND RETURN THIS PROXY PROMPTLY IN THE ENCLOSED
                             POSTAGE-PAID ENVELOPE.


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