WISCONSIN POWER & LIGHT CO
PRE 14A, 1994-03-15
ELECTRIC & OTHER SERVICES COMBINED
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                            SCHEDULE 14A INFORMATION
                  Proxy Statement Pursuant to Section 14(a) of
                       the Securities Exchange Act of 1934
                              (Amendment No. ____)

   Filed by the Registrant [X]
   Filed by a Party other than the Registrant [  ]

   Check the appropriate box:

   [X ] Preliminary Proxy Statement
   [  ] Definitive Proxy Statement
   [  ] Definitive Additional Materials
   [  ] Soliciting Material Pursuant to Section  240.14a-11(c) or Section 
        240.14a-12

                        WISCONSIN POWER AND LIGHT COMPANY
                (Name of Registrant as Specified in its Charter)

                        WISCONSIN POWER AND LIGHT COMPANY
                   (Name of Person(s) Filing Proxy Statement)

   Payment of Filing Fee (Check the appropriate box):

   [X ] $125 per Exchange Act Rules 0-11(c)(1)(ii), 14a-6(i)(1) or 14a-
        6(i)(2).

   [  ] $500 per each party to the controversy pursuant to Exchange Act Rule
        14a-6(i)(3).

   [  ] Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-
        11.

        1)    Title of each class of securities to which transaction applies:

        2)    Aggregate number of securities to which transaction applies:

        3)    Per unit price or other underlying value of transaction
              computed pursuant to Exchange Act Rule 0-11:*

        4)    Proposed maximum aggregate value of transaction:

        * Set forth the amount on which the filing fee is calculated and
   state how it was determined.

   [  ] Check box if any part of the fee is offset as provided by Exchange
        Act Rule 0-11(a)(2) and identify the filing for which the offsetting
        fee was paid previously.  Identify the previous filing by
        registration statement number, or the Form or Schedule and date of
        its filing.

        1)    Amount Previously Paid:

        2)    Form, Schedule or Registration Statement No.:

        3)    Filing Party:

        4)    Date Filed:

   <PAGE>

      Preliminary Copy as filed with the Securities and Exchange Commission

                     (Logo) WISCONSIN POWER & LIGHT COMPANY 

   222 West Washington Avenue  P. O. Box 192  Madison WI 53701-0192
   Phone: 608/252-3311

                                 March 29, 1994


   TO THE OWNERS OF WISCONSIN POWER AND LIGHT COMPANY:

        We extend a cordial invitation to you to join us at the 1994 Annual
   Meeting of Shareowners of Wisconsin Power and Light Company (the Company). 
   The meeting will be held at the Dane County Coliseum, 1881 Expo Mall,
   Madison, Wisconsin, on May 18, 1994, at 10:00 a.m., immediately preceding
   the annual meeting of WPL Holdings, Inc.  To help with directions, a map
   showing the location of the meeting site is provided on the last page of
   this document.  Parking will be available at no cost.  If you plan to join
   us for the meeting, please indicate the names of the individuals who will
   be attending on the enclosed proxy card reservation form.

        The enclosed Notice of Annual Meeting and Proxy Statement sets forth
   the items to be considered at the meeting.  A lunch will be served
   following the meeting.

        The Company is a subsidiary of WPL Holdings, Inc. and the Company's
   preferred stock is the only class of its stock outstanding in the hands of
   the public.  WPL Holdings, Inc. owns all of the Company's common stock. 
   The Company and WPL Holdings, Inc. will be holding separate shareowner
   meetings.  If you are a shareowner of both WPL Holdings and the Company,
   you will receive two Notices of Annual Meeting and Proxy Statements, one
   for each company.  Shareowners of both companies will also receive two
   proxy cards, one for each company.  If you are a shareowner of both
   companies, you will have to return both proxy cards to vote all your
   shares.

        Please note that the 1993 Annual Report of the Company appears as
   Appendix B to this Proxy Statement.

        It is important to your interests, and also is helpful to the
   directors of the Company, that all shareowners participate in the affairs
   of the Company, regardless of the number of shares owned.  Whether or not
   you plan to attend the meeting, please sign and date the enclosed proxy
   card and return it in the postage paid envelope provided for that purpose. 
   You may, of course, still vote your shares in person at the meeting even
   if you have previously returned your proxy.

        Your participation in person or by proxy is very important.

                                       Sincerely,


                                       /s/ Erroll B. Davis, Jr.

                                       ERROLL B. DAVIS, JR.
                                       President and 
                                       Chief Executive Officer


   <PAGE>
                        WISCONSIN POWER AND LIGHT COMPANY

                          ANNUAL MEETING OF SHAREOWNERS


        DATE: MAY 18, 1994

        TIME: 10:00 a.m.

        LOCATION:   Dane County Coliseum
                    Madison, Wisconsin
                    (See map printed on the last page
                    of the Proxy Statement)

                         SHAREOWNER INFORMATION NUMBERS



        LOCAL CALLS (MADISON AREA)...................252-3110

        TOLL FREE NUMBER.......................1-800-356-5343

   <PAGE>

                    (Logo) WISCONSIN POWER AND LIGHT COMPANY

   222 West Washington Avenue  P. O. Box 192  Madison WI 53701-0192
   Phone: 608/252-3311


                     NOTICE OF ANNUAL MEETING OF SHAREOWNERS

                            10:00 a.m., May 18, 1994


        The Annual Meeting of Shareowners of Wisconsin Power and Light
   Company (the Company) will be held at the Dane County Coliseum, 1881 Expo
   Mall, Madison, Wisconsin, on May 18, 1994, at 10:00 a.m. local time, for
   the following purposes:

        (1)   To elect a total of seven directors, four for terms expiring at
              the 1997 Annual Meeting of Shareowners, one for a term expiring
              at the 1996 Annual Meeting of Shareowners, and two for terms
              expiring at the 1995 Annual Meeting of Shareowners.

        (2)   To appoint Arthur Andersen & Co. as independent auditors for
              the calendar year 1994.

        (3)   To approve proposed amendments of the Company's Restated
              Articles of Organization to allow the Company to issue
              preferred stock with a variable or floating dividend rate and
              to effect certain other clarifying changes.

        (4)   To consider and act upon any other business that may properly
              come before the meeting.

        The Board of Directors of the Company presently knows of no other
   business to come before the meeting.

        Only the sole common shareowner, WPL Holdings, Inc., and preferred
   shareowners of record on the books of the Company at the close of business
   on March 22, 1994, are entitled to vote at the meeting.  All such
   shareowners are requested to be present at the meeting in person or by
   proxy.

        Please sign and return your proxy immediately.  Your proxy covers all
   of your shares of the various series of preferred stock of the Company. 
   If you attend the meeting, you may withdraw your proxy at the registration
   desk and vote in person.  All shareowners are urged to return their proxy
   promptly.

        The 1993 Annual Report of the Company appears as Appendix B to this
   Proxy Statement.  The Proxy Statement and Annual Report have been combined
   into a single document to improve the effectiveness of our financial
   communication and to reduce cost, although the Annual Report does not
   constitute a part of the Proxy Statement.

        For information purposes only, you will receive under separate cover
   a copy of the WPL Holdings, Inc. 1993 Annual Report to shareowners.  That
   document is sent to you in order that shareowners of the Company may keep
   up to date on activities of WPL Holdings, Inc.  However, the WPL Holdings,
   Inc. Annual Report is not intended to be used in conjunction with the
   solicitation of proxies with respect to the Company.

                                 By Order of the Board of Directors

                                 /s/ Edward M. Gleason

                                 EDWARD M. GLEASON
                                 Corporate Secretary


   March 29, 1994

   <PAGE>
                     (Logo) WISCONSIN POWER & LIGHT COMPANY 

   222 West Washington Avenue  P. O. Box 192  Madison WI 53701-0192
   Phone: 608/252-3311


                                 March 29, 1994

                           PROXY STATEMENT RELATING TO
                       1994 ANNUAL MEETING OF SHAREOWNERS


        The purposes of the meeting are set forth in the accompanying notice. 
   The enclosed proxy relating to the meeting is solicited on behalf of the
   Board of Directors of the Company and the cost of such solicitation will
   be borne by the Company.  Following the original solicitation of proxies
   by mail, beginning on or about March 29, 1994, certain of the officers and
   regular employees of the Company may solicit proxies by telephone,
   telegraph or in person, but without extra compensation.  The Company has
   retained Morrow & Co., Inc. to assist in the solicitation of proxies for
   an estimated fee of $12,500 plus out-of-pocket expenses.  The Company will
   pay to banks, brokers, nominees, and other fiduciaries their reasonable
   charges and expenses incurred in forwarding the proxy material to their
   principals.

        The Company is a subsidiary of WPL Holdings, Inc.

        The Company will furnish without charge to each shareowner, who is
   entitled to vote at the meeting and who makes a written request, a copy of
   the Company's Annual Report on Form 10-K (not including exhibits thereto),
   as filed pursuant to the Securities Exchange Act of 1934.  Written
   requests for the Form 10-K should be mailed to the Corporate Secretary at
   the address stated above.

                      REORGANIZATION OF BOARD OF DIRECTORS

        In February 1994, the Board of Directors of the Company's parent, WPL
   Holdings, Inc. (WPLH), determined that it was desirable to have common
   board membership for WPLH and the Company.  Consequently, the Board of
   Directors of the Company created three new positions on the Board of
   Directors of the Company and appointed those members of the WPLH Board of
   Directors who were not already members of the Board of the Company to fill
   the new vacancies.  The newly appointed members of the Board of the
   Company were appointed to the same class as held on the Board of WPLH as
   it relates to the duration of their term of office.  Similar changes were
   made in the composition of the Board of Directors of WPLH so that after
   the reorganization the membership of the Board of the Company and the
   Board of WPLH are identical.  These changes were made to facilitate a more
   strategically coordinated approach in the management of both companies.

                                  PROPOSAL # 1:

                              ELECTION OF DIRECTORS

        Seven directors are to be elected at the meeting.  Les Aspin, Erroll
   B. Davis, Jr., Milton E. Neshek, and Carol T. Toussaint are nominees to
   hold office for terms expiring at the 1997 Annual Meeting of Shareowners
   of the Company or until successors have been duly elected and qualified. 
   Rockne G. Flowers is a nominee to hold office for a term expiring at the
   1996 Annual Meeting of Shareowners of the Company or until a successor has
   been duly elected and qualified.  Arnold M. Nemirow and Judith D. Pyle are
   nominees to hold office for terms expiring at the 1995 Annual Meeting of
   Shareowners of the Company or until successors have been duly elected and
   qualified.

        Directors will be elected by a plurality of the votes cast at the
   meeting (assuming a quorum is present), with all shares of Company common
   stock and preferred stock voting together as one class.  Consequently, any
   shares not voted at the meeting, whether due to abstentions, broker
   nonvotes or otherwise, will have no impact on the election of directors. 
   A vote shown as withheld on a returned proxy card will be treated as an
   abstention.  WPLH, which owns all of the outstanding shares of the
   Company's common stock, intends to vote all of its shares "FOR" the Board
   nominees, thereby assuring the election of such nominees.  The proxies
   solicited may also be voted for a substitute nominee or nominees in the
   event that any of the nominees shall be unable to serve or for good reason
   will not serve, a contingency not now anticipated.

        Brief biographies of director nominees and continuing directors
   follow.  These biographies include their age (as of March 15, 1994), an
   account of their business experience, and the names of publicly-held
   corporations of which they are also directors, as well as other
   information relating to their activities.  Except as otherwise indicated,
   each nominee and continuing director has been engaged in his or her
   present principal occupation for at least the past five years.

                                    Nominees

   Les Aspin

                             Age:  55
     (Photo)
                             Served as Director Since:  February 1994

                             Annual Meeting at which nominated term of office
                             will expire:   1997

   Other information:  Mr. Aspin served as Secretary of Defense under
   President Clinton from January 1993 to February 1994.  Prior to becoming
   Secretary of Defense, Mr. Aspin served as Chairman of the House Armed
   Services Committee from 1985 to 1993.  Mr. Aspin was a member of the U. S.
   House of Representatives from 1970 to 1993.  Mr. Aspin is also founder of
   the Wisconsin Procurement Institute, a not-for-profit organization which
   assists small businesses in developing business relationships with the
   Federal government.  Mr. Aspin has been a director of WPLH since February
   1994.


   Erroll B. Davis, Jr.      Principal occupation:  President and Chief
                             Executive Officer of the Company; President and
                             Chief Executive Officer of WPL Holdings, Inc.;
                             Chairman of the Board of Heartland Development
                             Corporation.
     (Photo)
                             Age:  49

                             Served as director since:  April 1984

                             Annual Meeting at which nominated term of office
                             will expire:  1997

   Other information:  Mr. Davis was elected President of the Company in July
   1987, and was elected to his current position with the Company in August
   1988.  Mr. Davis joined the Company in August 1978.  Mr. Davis was elected
   President of WPLH in January 1990, and was elected President and Chief
   Executive Officer of WPLH effective July 1, 1990.  Mr. Davis was elected
   Chairman of the Board of Heartland Development Corporation, a subsidiary
   of WPLH, effective July 1, 1990.  Mr. Davis is a member of the Board of
   Regents of the University of Wisconsin System and a member of the Carnegie
   Mellon University Board of Trustees.  He is a director of the American Gas
   Association; Amoco Oil Company; Competitive Wisconsin, Inc.; Sentry
   Insurance Company (a mutual company); and the Wisconsin Utilities
   Association.  Mr. Davis is also a director and Chairman of the Wisconsin
   Association of Manufacturers and Commerce.


   Rockne G. Flowers         Principal occupation:  President and Director of
                             Nelson Industries, Inc. (a muffler, filter,
                             industrial silencer, and active sound and
                             vibration control technology and manufacturing
                             firm), Stoughton, Wisconsin.
     (Photo)

                             Age:  62

                             Served as director since:  February 1994

                             Annual Meeting at which nominated term of office
                             will expire:  1996

   Other information:  Mr. Flowers has served as a director of WPLH since
   April  1981.  He is also a director of RMT, Inc.; Nelson Industries, Inc.;
   Digisonix, Inc.; American Family Mutual Insurance Company; Janesville Sand
   and Gravel Company; M&I Madison Bank; Meriter Health Services, Inc.;
   Meriter Hospital; and the Wisconsin History Foundation.  He is also a
   member of the University of Wisconsin-Madison School of Business Board of
   Visitors, and the Wisconsin Judicial Commission.    


   Arnold M. Nemirow         Principal occupation:  President, Chief
                             Executive Officer and Director, Wausau Paper
                             Mills Company (a pulp and paper manufacturer),
                             Wausau, Wisconsin.
     (Photo)
                             Age:  50

                             Served as director since:  February 1994

                             Annual Meeting at which nominated term of office
                             will expire: 1995

   Other Information:  Mr. Nemirow has served as a director of WPLH since
   February 1991.  He is also a director of Community Health Care, Inc.
   (Wausau Hospital); Competitive Wisconsin, Inc.; M & I First American
   National Bank, Wausau; Leadership Wausau; Leigh Yawkey Woodson Art Museum;
   Wisconsin Association of Manufacturers and Commerce, Inc. (Vice Chair);
   Wisconsin Paper Council Executive Committee; and the Wausau YMCA
   Foundation.  He is also a member of the New York Bar.


   Milton E. Neshek          Principal occupation:  President, Chief
                             Executive Officer and Director of the law firm
                             of Godfrey, Neshek, Worth, & Leibsle, S.C.,
                             Elkhorn, Wisconsin, and Director, General
                             Counsel, Assistant Secretary and Manager, New
                             Market Development, Kikkoman Foods, Inc. (a food
                             products manufacturer), Walworth, Wisconsin.
     (Photo)

                             Age:  63

                             Served as director since:  November 1984

                             Annual Meeting at which nominated term of office
                             will expire:  1997


   Other information:  Mr. Neshek has served as a director of WPLH since
   December  1986.  He is also a director of Heartland Properties, Inc.;
   Capital Square Financial Corporation; Friends of Milwaukee Public Museum;
   Midwest U.S.-Japan Association; Regional Transportation Authority; the
   Wisconsin Association of Manufacturers and Commerce; and Wisconsin-Chiba,
   Inc.  He is a Fellow in the American College of Probate Counsel.  Mr.
   Neshek is active in the Walworth County Bar Association, the State Bar of
   Wisconsin, and the American Judicature Society.   


   Judith D. Pyle            Principal Occupation:  Vice Chair and Senior
                             Vice President of Corporate Marketing of Rayovac
                             Corporation (a battery and lighting products
                             manufacturer), Madison, Wisconsin.
     (Photo)
                             Age:  50

                             Served as a director since:  February 1994

                             Annual Meeting at which nominated term of office
                             will expire:  1995


   Other Information:  Ms. Pyle has served as a director of WPLH since May
   1992.  She is also a director of Rayovac Corporation, Firstar Corporation,
   Oshkosh B'Gosh, and H. C. Prange Company.  She is a member of the Board of
   Visitors at the University of Wisconsin School of Business and the School
   of Family Resources and Consumer Sciences.   In addition, Ms. Pyle is a
   member of the United Way Foundation.  She is a former member of the Board
   of Directors of the Madison Civic Center Foundation, the United Way of
   Dane County, and the Wisconsin Special Olympics, and a former trustee of
   the Madison Civic Center.


   Carol T. Toussaint      Principal occupation:  Consultant

                           Age:  64

     (Photo)
                           Served as director since:  August 1976

                           Annual Meeting at which nominated term of office
                           will expire:  1997


   Other information:  Mrs. Toussaint is an independent consultant on board
   organization, fund development and public relations, working primarily
   with nonprofit organizations.  She is the owner of Vantage Point, a
   lecture program business, and an Associate of Kolbe Concepts, Inc., a
   management consulting firm.  She is an active member and past chair of the
   Utility Women's Conference (a national organization open to women serving
   as directors or officers of investor-owned electric, gas, water, and
   telephone companies).  She is immediate past president of the Rotary Club
   of Madison, and a director of the Evjue Foundation; Madison Civic Center
   Foundation; Madison Community Foundation; Wisconsin History Foundation;
   and the Wisconsin Taxpayers Alliance.  At the University of Wisconsin-
   Madison, she serves as a director of the University Research Park, a
   member of the Board of Visitors of the School of Business, a member of the
   Alumni Association Cabinet 99, and on the Council on Women's Giving of the
   Bascom Hill Society of the University Foundation.  Mrs. Toussaint has been
   a director of WPLH since February 1994.

             The Board of Directors recommends the foregoing nominees for
   election as directors and urges each shareowner to vote "FOR" all
   nominees.  Shares of stock represented by executed but unmarked proxies
   will be voted "FOR" all nominees.

                              Continuing Directors

   L. David Carley           Principal occupation:  Consultant to
                             institutions and associations in higher
                             education and health delivery; financial advisor
                             to small businesses.

                             Age:  65
     (Photo)
                             Served as director from:  1975 to 1977
                             Served as director since:  1983

                             Annual Meeting at which current term of office
                             will expire:  1995

   Other information:  Mr. Carley is a trustee of the Kennedy Presidential
   Library, and is a former trustee of Kalamazoo College.  He is a past
   member of the Board of Regents of the University of Wisconsin System, is a
   past President of the National Association of Public Television Stations,
   and is a past President of the Medical College of Wisconsin.  Prior to
   assuming his present occupation, Mr. Carley's principal occupation was as
   a partner in Carley Capital Group (a venture capital group).  


   Donald R. Haldeman        Principal occupation:  Executive Vice President
                             and Chief Executive Officer, Rural Insurance
                             Companies  (a mutual group), Madison, Wisconsin.
     (Photo)
                             Age:  57

                             Served as director since:  July 1985

                             Annual Meeting at which current term of office
                             will expire:  1995


   Other information:  Mr. Haldeman is a director of Competitive Wisconsin,
   Inc., and a member of the Board and Chairman of the Natural Resources
   Foundation of Wisconsin, Inc.  He is also a member of the Board of
   Visitors for the University of Wisconsin-Madison School of Veterinary
   Medicine.  


   Katharine C. Lyall        Principal occupation:  President, University of
                             Wisconsin System, Madison, Wisconsin.


                             Age:  52
     (Photo)
                             Served as director since:  October 1986

                             Annual Meeting at which current term of office
                             will expire:  1996


   Other information:  Ms. Lyall has served as President since April 1992 and
   prior thereto served as Executive Vice President of the University of
   Wisconsin System.  Ms. Lyall has been a director of WPLH since February
   1994.  Ms. Lyall also serves on the Board of Directors of the Kemper
   National Insurance Companies and the Carnegie Foundation for the
   Advancement of Teaching.  She is a member of a variety of professional and
   community organizations, including the American Economic Association; the
   Association of American Universities (currently serving on the Executive
   Committee); the Wisconsin Academy of Sciences, Arts and Letters; the
   American Red Cross (Dane County); Competitive Wisconsin, Inc.; and Forward
   Wisconsin.  In addition to her administrative position, she is a Professor
   of Economics at the University of Wisconsin-Madison.


   Henry C. Prange           Principal occupation:  Director and Retired
                             Chairman of the Board, H. C. Prange Company
                             (retail stores), Green Bay, Wisconsin.

                             Age:  66
     (Photo)
                             Served as director since:  December 1965

                             Annual Meeting at which current term of office
                             will expire:  1996

   Other information:  Mr. Prange has served as a director of WPLH since
   December 1986.  He is also a director of the H. C. Prange Company, and is
   a past director of Frederick Atkins, Inc.



   Henry F. Scheig           Principal occupation:  Chairman of the Board,
                             Aid Association for Lutherans (a fraternal
                             benefit society), Appleton, Wisconsin.

                             Age:  69
     (Photo)
                             Served as director since:  July 1980

                             Annual Meeting at which current term of office
                             will expire:  1996


   Other information:  Mr. Scheig is a director of Aid Association for
   Lutherans and a Trustee of AAL Mutual Funds.  Mr. Scheig is past President
   of the Bay Lakes Council, Boy Scouts of America.


        Meetings and Committees of the Board.  During 1993, the Board of
   Directors had standing Audit, Compensation and Personnel, and Nominating
   Committees.  

        Audit Committee - During 1993, the Audit Committee consisted of all
   non-management members of the Board and was chaired by K. C. Lyall.  The
   committee held two meetings in 1993.  Beginning in February 1994, the
   committee was reconstituted to consist of L. D. Carley, R. G. Flowers, D.
   R. Haldeman, H. F. Scheig, and K. C. Lyall (Chair).  The committee
   recommends to the shareowners the independent auditors to be appointed;
   reviews the reports and comments of the independent auditors; reviews the
   activities and reports of the Company's internal audit staff; and, in
   response to the reports and comments of both the independent auditors and
   internal auditors, recommends to the Board any action which the Audit
   Committee considers appropriate.  

        Compensation and Personnel Committee - During 1993, the Compensation
   and Personnel Committee consisted of all directors who are not and have
   never been officers, employees, or legal counsel of the Company, and was
   chaired by C. T. Toussaint.  The committee held five meetings in 1993. 
   Beginning in February 1994, the committee was reconstituted to consist of
   A. M. Nemirow, M. E. Neshek (Chair), H. C. Prange, J. D. Pyle, and C. T.
   Toussaint.  The committee sets executive compensation policy; reviews the
   performance of, and approves salaries for, officers and certain other
   management personnel; reviews and recommends to the Board new or changed
   employee benefit plans; reviews major provisions of negotiated employment
   contracts, if any; and reviews human resource development programs.   

        Nominating Committee - During 1993, the Nominating Committee
   consisted of E. B. Davis, Jr. (Chair), D. E. Haldeman, and C. T.
   Toussaint.  The committee held one meeting in 1993.  Beginning in February
   1994, the committee was reconstituted to consist of R. G. Flowers, K. C.
   Lyall, A. M. Nemirow (Chair), H. C. Prange, and J. D. Pyle.  The
   committee's responsibilities include making recommendations to the Board
   of Directors for nominees for election to the Board.  In making
   recommendations of nominees for election to the Board, the Nominating
   Committee will consider nominees recommended by shareowners.  Any
   shareowner wishing to make a recommendation should write the Chief
   Executive Officer of the Company, who will forward all recommendations to
   the Nominating Committee.

        The Board of Directors held eleven meetings during 1993.  No
   director attended fewer than 85 percent of the aggregate number of
   meetings of the Board and committees of the Board on which such director
   served.  

        Arrangements for Compensation of Directors.  No fees are paid to
   directors who are officers of the Company (presently, Mr. Davis).  Non-
   employee directors who served only on the Board of the Company received an
   annual fee of $24,000.  Non-employee directors who served on the Boards of
   both the Company and WPLH received an annual fee of $32,800.  Travel
   expenses are paid for each meeting day attended.  All non-employee
   directors also received a 25 percent Company matching contribution in WPLH
   common stock for limited optional cash purchases of WPLH common stock
   through the WPLH Dividend Reinvestment and Stock Purchase Plan.  Matching
   contributions for calendar year 1993 were as follows:  L. David Carley,
   $3,751; Donald R. Haldeman, $3,751;  Katharine C. Lyall, $3,751; Henry F.
   Scheig, $3,751; Carol T. Toussaint, $2,500; and James R. Underkofler,
   $394.  Mr. Underkofler will retire as a director effective on the date of
   the 1994 Annual Meeting of Shareowners.

        Director's Charitable Award Program.  In 1993, the Company
   established the Director's Charitable Award Program.  The purpose of the
   Program is to recognize the interest of the Company and its directors in
   supporting worthy institutions, and to enhance the director benefit
   package so that the Company is able to continue to attract and retain
   directors of the highest caliber.  Under the Program, when a director
   dies, the Company will donate a total of $500,000 to a qualifying
   charitable organization, or divide such amount between two or more
   qualifying organizations, selected by the individual director.  The
   individual directors derive no financial benefit from the Program.  All
   deductions for charitable contributions are taken by the Company, and the
   donations are funded by the Company through life insurance policies on the
   directors.  Over the life of the Program, all costs of donations and
   premiums on the life insurance policies, including a return of the
   Company's cost of funds, will be recovered through the proceeds from life
   insurance on the directors.  The program, over its life, will not result
   in any material cost to the Company.

        Director's Life Insurance Program.  The Company maintains a split-
   dollar Director's Life Insurance Program for non-employee directors which
   provides a maximum death benefit of $500,000 to each eligible director. 
   Under the split-dollar arrangement, directors are provided a death benefit
   only and do not have any interest in the cash value of the policies.  The
   Life Insurance Program is structured to pay a portion of the total death
   benefit to the Company to reimburse the Company for all costs of the Life
   Insurance Program, including a return on its funds.  The Life Insurance
   Program, over its life, will not result in any material cost to the
   Company.

                         OWNERSHIP OF VOTING SECURITIES

        The Company has two classes of voting securities outstanding, common
   stock and preferred stock.  WPLH owns 100 percent of the outstanding
   common stock of the Company.  As of January 31, 1994, no shareowner
   beneficially owned more than five percent of any series of the Company's
   preferred stock.  Listed in the following table are the shares of WPLH
   common stock owned as of January 31, 1994, by the executive officers
   listed in the Summary Compensation Table and all of the directors of the
   Company, as well as the shares owned by directors and officers as a group.

                                                             Shares
    Name of                                              Beneficially
    Beneficial Owner                                      Owned (1)
    Executives (2)
      William D. Harvey   . . . . . . . . . . . . .         4,458(3)
      James E. Johnson  . . . . . . . . . . . . . .         1,063
      Edward F. Killeen   . . . . . . . . . . . . .         7,737(3)
      Eliot G. Protsch  . . . . . . . . . . . . . .         3,419(3)

    Director Nominees
      Les Aspin   . . . . . . . . . . . . . . . . .             0(4)
      Erroll B. Davis, Jr.  . . . . . . . . . . . .         6,584(3)
      Rockne G. Flowers   . . . . . . . . . . . . .         5,901
      Arnold M. Nemirow   . . . . . . . . . . . . .         4,782
      Milton E. Neshek  . . . . . . . . . . . . . .         7,770
      Judith D. Pyle  . . . . . . . . . . . . . . .         2,419
      Carol T. Toussaint  . . . . . . . . . . . . .         6,680

    Continuing Directors
      L. David Carley   . . . . . . . . . . . . . .         2,339
      Donald R. Haldeman  . . . . . . . . . . . . .         2,205
      Katharine C. Lyall  . . . . . . . . . . . . .         2,524
      Henry C. Prange   . . . . . . . . . . . . . .         6,293(3)
      Henry F. Scheig   . . . . . . . . . . . . . .         3,192

    Retiring Director
      James R. Underkofler  . . . . . . . . . . . .        19,129(5)(6)

    All Executives and Directors as a Group

    (32 people, including those listed above) . . .       112,879
                                
   (1)  Total shares of WPLH common stock outstanding as of January 31,
        1994 were 30,441,027.  All individual executives and directors
        owned beneficially less than one percent of the total
        outstanding shares.  All executives and directors as a group own
        beneficially less than one percent of total outstanding shares.

   (2)  Stock ownership for Mr. Davis is shown with director nominees.

   (3)  Included in the beneficially owned shares shown are the
        following number of shares over which the specified individuals
        have shared voting and investment power: Mr. Harvey - 1,365; Mr.
        Protsch - 271; Mr. Davis - 3,882; Mr. Killeen - 4,046; and Mr.
        Prange - 248. 

   (4)  Mr. Aspin owned no shares of Company stock as of January 31,
        1994; however, Mr. Aspin was a shareowner of WPLH when he was
        appointed to the Board of Directors of the Company in February
        1994.  As of March XX, 1994, Mr Aspin owned XXXX shares of WPLH
        common stock.

   (5)  Mr. Underkofler owns 10 shares of Company preferred stock, which
        represents less than 1 percent of the class of stock owned.  Mr.
        Underkofler is the only executive or director who owns preferred
        stock.

   (6)  Mr. Underkofler will retire as a director effective on the date
        of the 1994 Annual Meeting of Shareowners.


                       COMPENSATION OF EXECUTIVE OFFICERS

        The following Summary Compensation Table sets forth the total
   compensation paid by the Company for all services rendered during 1993,
   1992, and 1991 to the Chief Executive Officer and the four other most
   highly compensated executive officers.  


   <TABLE>

                           SUMMARY COMPENSATION TABLE
   <CAPTION>
                                            Annual Compensation

    Name and                                                    Other Annual           All Other
    Principal Position     Year      Salary($)   Bonus($)1   Compensation($)2,3    Compensation($)2,4

    <S>                    <C>         <C>         <C>                 <C>                    <C>
    Erroll B. Davis, Jr.   1993        365,750     115,796             8,979                  57,155
    President and Chief    1992        350,000      82,914             9,501                  59,139
      Executive Officer    1991        270,000           0

    William D. Harvey      1993        163,846      42,104             4,152                  29,119
    Senior Vice President  1992        143,991      24,119             4,321                  21,692
                           1991        139,128           0

    Eliot G. Protsch       1993        144,748      42,104             2,934                  14,122
    Senior Vice President  1992        131,162      23,565             3,163                  14,974
                           1991        125,713           0

    James E. Johnson       1993        139,169      35,068             6,079                  29,641
    Senior Vice President  1992        137,383      24,870             8,510                  40,326
                           1991        126,000           0

    Edward F. Killeen5     1993        138,386      30,964             8,315                  33,964
                           1992        124,812      16,876             2,242                  29,023
                           1991        113,493           0

   <FN>
   1    Consists of payments under the Company's Management Incentive Plan,
        which is a performance-based compensation plan.

   2    In accordance with the rules of the Securities and Exchange
        Commission (SEC), the amounts for Other Annual Compensation and All
        Other Compensation are first reported for 1992.  

   3    Consists of income tax gross-ups for reverse split-dollar life
        insurance.

   4    All Other Compensation for 1993 consists of:  vacation buy-back, Mr.
        Davis - $8,440, and Mr. Harvey - $5,116; matching contributions to
        401(k) plan, Mr. Davis - $5,613, Mr. Harvey - $7,214, Mr. Johnson -
        $3,342, Mr. Protsch - $2,066, and Mr. Killeen - $2,076; split-dollar
        life insurance premiums, Mr. Davis $28,408, Mr. Harvey - $9,994, Mr.
        Johnson - $16,350, Mr. Protsch - $7,254, and Mr. Killeen - $18,281;
        reverse split dollar life insurance premiums, Mr. Davis - $14,694,
        Mr. Harvey - $6,795, Mr. Johnson -$9,949, Mr. Protsch - $4,802, and
        Mr. Killeen - $13,608.  The split dollar and reverse split dollar
        insurance premiums are calculated using the "foregone interest"
        method.

   5    Retired on January 1, 1994.
   </TABLE>


          Retirement Plan.  Salaried employees (including officers) of the 
   Company, WPLH, and Heartland Development Corporation are eligible to
   participate in the Company's Retirement Plan.  All eligible persons whose
   compensation is reported in the foregoing Summary Compensation Table
   participated in the plan during 1993.  Contributions to the plan are
   determined actuarially, computed on a single-life, annuity basis, and
   cannot be readily calculated as applied to any individual participant or
   small group of participants.  For purposes of the plan, compensation means
   payment for services rendered, including vacation and sick pay, and is
   substantially equivalent to salary reported in the foregoing Summary
   Compensation Table.  Retirement plan benefits depend upon length of plan
   service (up to a maximum of 30 years), age at retirement, and amount of
   compensation (determined in accordance with the plan) and are reduced by
   up to 50 percent of Social Security benefits.  Credited years of service
   under the plan for covered persons named in the foregoing Summary
   Compensation Table are as follows:  James E. Johnson, 30 years;  Edward F.
   Killeen, 17 years; Erroll B. Davis, Jr., 14 years; Eliot G. Protsch, 14
   years; and William D. Harvey, 6 years.   Assuming retirement at age 65, a
   retirement plan participant would be eligible at retirement for a maximum
   annual retirement benefit as follows:

   <TABLE>
                               Pension Plan Table


   <CAPTION>
       Average             Annual Benefit After Specified Years in Plan*
        Annual           5        10        15         20        25        30   
     Compensation
       <C>            <C>       <C>       <C>        <C>       <C>       <C>
       $125,000       $10,311   $20,623   $30,934    $41,245   $51,557   $61,868
        150,000        12,603    25,206    37,809     50,412    63,015    75,618
        200,000        17,186    34,373    51,559     68,745    85,932   103,118
        250,000        21,770    43,539    65,309     87,079   108,848   130,618
        300,000        26,353    52,709    79,059    105,412   131,765   158,118
        350,000        30,936    61,873    92,809    123,745   154,682   185,618
        400,000        35,520    71,039   106,559    142,079   177,598   213,118
        450,000        40,103    80,206   120,309    160,412   200,515   240,618

    <FN>
        *(i)  Average annual compensation is based upon the average of the
        highest 36 consecutive months of compensation; (ii) the Retirement
        Plan benefits shown above are net of estimated Social Security
        benefits and do not reflect any deduction for other amounts; (iii)
        the annual retirement benefits payable are subject to certain maximum
        limitations  under the Internal Revenue Code (in general, $115,641
        for 1993 and $118,800 for 1994 - Payments in excess of these limits
        are made from the Unfunded Supplemental Retirement Plan); and (iv)
        under the Retirement Plan and a supplemental survivors income plan,
        if a Retirement Plan participant dies prior to retirement, the
        designated survivor of the participant is entitled to a monthly
        income benefit equal to approximately 50 percent (100 percent in the
        case of certain executive officers and key management employees) of
        the monthly retirement benefit which would have been payable to the
        participant under the Retirement Plan if the participant had remained
        employed by the Company until eligible for normal retirement.
   </TABLE>

        Unfunded Supplemental Retirement Plan.  The Company maintains an
   Unfunded Supplemental Retirement Plan which provides funds for payment of
   retirement benefits above the limitations on payments from qualified
   pension plans in those cases where an employee's retirement benefits
   exceed the qualified plan limits.  Additionally, the plan provides for
   payments of supplemental retirement benefits to employees of Vice
   President or higher, who have been granted additional months of service by
   the Board of Directors for purposes of computing retirement benefits.

        Unfunded Executive Tenure Plan.  The Company maintains an Unfunded
   Executive Tenure Plan to provide incentive for key executives to remain in
   the service of the Company by providing additional compensation which is
   payable only if the executive remains with the Company until retirement
   (or other termination if approved by the Board of Directors). 
   Participants in the plan must be designated by the Chief Executive Officer
   and approved by the Board.  Mr. Davis was the only active participant in
   the plan as of December 31, 1993.  The plan provides for monthly payments
   to a participant after retirement (at or after age 65, or with Board
   approval, prior to age 65) for 120 months.  The payments will be equal to
   25 percent of the participant's highest average salary for any consecutive
   36-month period.  If a participant dies prior to retirement or before 120
   payments have been made, the participant's beneficiary will receive
   monthly payments equal to 50 percent of such amount for 120 months in the
   case of death before retirement, or if the participant dies after
   retirement, 50 percent of such amount for the balance of the 120 months. 
   Annual benefits of $92,000 would be payable to Mr. Davis upon retirement,
   assuming he continues in the Company's service until retirement at the
   same salary as was in effect on December 31, 1993.

        Report of the Compensation and Personnel Committee on Executive
   Compensation.  The Company's principal executive compensation objective is
   to compensate executive officers in a manner that will attract and retain
   the services of an outstanding management team and provide incentives to
   motivate superior performance by key employees.  In concert with that
   objective, the Compensation and Personnel Committee of the Board of
   Directors has a three component executive compensation policy:  (1) annual
   base salary adjustments designed to recognize professional growth and to
   adjust for inflationary pressures, (2) annual Management Incentive Plan
   awards based on achieving specific corporate performance targets, and (3)
   promotional increases related to significant increases in responsibility
   and/or disparities with comparable positions in the industry.  To assist
   the Compensation and Personnel Committee in determining and establishing
   appropriate executive compensation policies, the Committee has engaged an
   independent consultant to study the executive compensation policies and
   practices of the Company and to make recommendations to the Committee.  An
   outline of the three elements of the current compensation policy follows:


        Base Adjustment - Each executive is in a salary grade with a salary
   range based on his or her level of experience and responsibility compared
   to similar positions within the utility industry, based on the Edison
   Electric Institute survey of utility executive compensation, and in the
   broader marketplace based on information on general industry executive
   compensation provided by Wyatt Data Services.  All regular salaried
   employees, including officers of the Company, received a base salary
   adjustment of from 3.5 to 5.5 percent for calendar year 1993, effective on
   January 1, 1993, determined by their current positions in their respective
   salary ranges.  Those nearer to the lower ends of their respective ranges
   received the highest percentage increases.


        Management Incentive Plan (MIP) - The goal of the MIP for the Company
   is to place a portion of executives' compensation at risk to encourage and
   reward continued high level of performance each year.  The MIP covers
   utility executives, including Mr. Davis' utility responsibilities.  The
   MIP is based on achieving annual targets in several areas of overall
   corporate performance, including profitability, operations and maintenance
   expense reductions, capital spending reductions, electric and gas
   conservation, maintenance of competitive utility rates, and achievement of
   electric service reliability standards.


        MIP performance category thresholds were all exceeded, except for the
   reliability targets which were affected by unusually severe weather during
   1993.  The MIP awarded 63% percent of its allowable maximum for 1993.


        MIP awards for Mr. Davis can range from 0 to 50 percent of annual
   utility salary.  MIP awards for other executives range from 0 to 35
   percent of annual salary.  Awards for 1993 were made to Mr. Davis and to
   other top executives as shown in the Summary Compensation Table.  MIP
   program performance categories, targets, and award levels are reviewed
   annually by the Committee.  


        Chief Executive Officer Compensation - The compensation for Mr.
   Davis, President and Chief Executive Officer, reported for 1993 reflects
   the application of the policies described above.  Mr. Davis also
   participates in the other employee benefit plans available to executive
   officers. 


        Policy With Respect to the $1 Million Deduction Limit - Recently
   enacted Section 162(m) of the Internal Revenue Code generally limits the
   corporate deduction for compensation paid to executive officers named in
   the proxy statement to $1 million unless certain requirements are met. The
   Committee has carefully considered the impact of this new tax code
   provision. At this time, no executives will earn compensation in excess of
   the $1 million cap limitation.  The Committee, however, will continue to
   monitor the impact of Section 162(m). 


   Compensation and Personnel Committee

   Milton E. Neshek (Chair)    Judith D. Pyle

   Arnold M. Nemirow           Carol T. Toussaint

   Henry C. Prange


        Compliance with Section 16(a) of the Securities Exchange Act of 1934. 
   The Company's directors, its executive officers and certain other officers
   are required to report their ownership of WPLH common stock and the
   Company's preferred stock and any changes in that ownership to the SEC. 
   All required filings in 1993 were properly made in a timely fashion, with
   the exception of one purchase of 20 shares of WPLH common stock by Milton
   E. Neshek, a director, in April, 1993, which was not reported until June
   8, 1993.  In making this statement, the Company has relied on
   representations of the persons involved and on copies of their reports
   provided to the Company.



                                  PROPOSAL # 2:

                       APPOINTMENT OF INDEPENDENT AUDITORS

        The Audit Committee of the Board of Directors of the Company
   recommends the reappointment of Arthur Andersen & Co., independent public
   accountants, as auditors to examine the financial statements of the
   Company for 1994.  Arthur Andersen & Co. served as auditors for the
   Company in 1993.  In tabulating the votes for the reappointment of Arthur
   Andersen & Co., an abstention has the same effect as a vote against. 
   Beneficially owned shares not voted (broker nonvotes) have no effect on
   vote tabulations.  WPLH intends to vote all of its shares of common stock
   "FOR" the appointment of Arthur Andersen & Co. as the Company's
   independent auditors for 1993, thereby assuring the appointment of Arthur
   Andersen & Co.


        A representative of Arthur Andersen & Co. will be present at the
   meeting and available to make a statement or to respond to questions, as
   appropriate.  


        The Board of Directors recommends a vote "FOR" the reappointment of
   Arthur Andersen & Co.  Shares of stock represented by executed but
   unmarked proxies will be voted "FOR" such reappointment.

                                  PROPOSAL # 3:

          PROPOSED AMENDMENTS TO THE RESTATED ARTICLES OF ORGANIZATION

        Introduction.  The Board of Directors of the Company has unanimously
   approved and recommends that the shareowners adopt proposed amendments to
   Article III of the Restated Articles of Organization of the Company (the
   "Articles").  The proposed amendments, if approved by the shareowners,
   would make it possible for the Company to issue shares of preferred stock
   with a variable or floating dividend rate.  At present, the Company is
   only permitted under the Articles to issue preferred stock with a fixed
   dividend rate.  If approved, the proposed amendments would also (i)
   eliminate references in the Articles to shares of the Company's 7.56%
   Preferred Stock, 8.48% Preferred Stock and 12% Preferred Stock (all of
   which shares have been redeemed by the Company and accordingly
   reclassified as authorized but unissued shares of preferred stock without
   designation as to series) and eliminate certain provisions governing
   redemption premiums on other series of outstanding preferred stock which,
   due to the passage of time, are no longer in effect, (ii) consolidate into
   a new paragraph of Article III various provisions of the Articles which
   set forth the terms of the shares of those series of preferred stock
   currently outstanding (without effecting substantive changes to the terms
   of such series), and (iii) effect several other clarifying changes as
   described in greater detail below.


        Pursuant to the Articles, the Company is authorized to issue
   3,750,000 shares of preferred stock, without par value, in various series,
   provided that the aggregate stated value thereof does not exceed $150
   million at any time.  As of March 22, 1994, of the 3,750,000 authorized
   shares of preferred stock, there was a total of 1,049,225 shares
   outstanding, which outstanding shares were divided into seven different
   series as follows:  99,970 shares of 4-1/2% Preferred Stock, 74,912 shares of
   4.80% Preferred Stock, 64,979 shares of 4.96% Preferred Stock, 29,957
   shares of 4.40% Preferred Stock, 29,947 shares of 4.76% Preferred Stock,
   599,460 shares of 6.50% Preferred Stock, and 150,000 shares of 6.20%
   Preferred Stock.  The remaining authorized but unissued shares of
   preferred stock (2,700,775 shares) are subject to issuance by the Company
   in such series and on such terms as the Articles permit and as the Board
   of Directors may deem advisable.  The proposed amendments would not change
   the number of shares or the aggregate stated value of preferred stock that
   the Company is authorized to issue.


        The text of the proposed amendments is attached hereto as Appendix A. 
   Each shareowner is urged to read Appendix A carefully, together with the
   summary of certain important aspects of the proposed amendments which
   follows.  The discussion below is qualified in its entirety by reference
   to the full text of the proposed amendments.


        Purpose and Effects.  The primary purpose of the proposed amendments
   is to provide the Company with greater flexibility with respect to its
   financing alternatives and to increase the Company's access to financial
   markets.  If given the ability to issue preferred stock for which the
   dividend rate is not fixed, the Company will be better positioned to take
   advantage of fluctuations in interest rates and therefore possibly obtain
   lower-cost financing.  The proceeds from the issuance of variable rate
   preferred stock (assuming shareowner approval of the proposed amendments)
   would be available for general corporate purposes, including the possible
   future redemption of outstanding series of the Company's first mortgage
   bonds.


        Existing provisions of the Articles relating to the issuance of
   preferred stock require that the annual rate of dividend for each series
   of preferred stock be fixed (although the rates may vary from series to
   series) and that the dividends on all series of preferred stock be paid or
   set apart on the same date (on a quarterly basis) and in the same
   proportionate amount.  The proposed amendments would not affect the timing
   of dividend payments on or the dividend periods of shares of preferred
   stock with a fixed dividend rate, but would allow the Board of Directors
   to establish different dividend periods among series of preferred stock
   with variable dividend rates. The proposed amendments would also eliminate
   the requirement that dividends be paid or set apart in a proportionate
   amount for each share of preferred stock at any time that a dividend is
   paid on or set apart for a specific series of preferred stock.  In light
   of the possibility under the proposed amendments of having dividend
   periods which no longer coincide, this change is intended to eliminate the
   administrative burden and cost to the Company of having to set apart
   dividends during the course of a dividend period for one series of
   preferred stock in order to pay the dividend on another series at the
   conclusion of such latter series' respective dividend period.  The
   proposed amendments do provide, however, that no dividend may be paid on
   any series of preferred stock unless at the time for such dividend payment
   cumulative dividends on all outstanding series of preferred stock for all
   then completed dividend periods have been paid or set apart.


        Similarly, the current Articles provide that no dividend may be paid
   on the Company's common stock (all of which is held by WPLH) unless
   cumulative dividends for all past dividend periods and the current period
   for all series of preferred stock then outstanding have been paid or set
   apart.  The proposed amendments would modify this provision so that common
   stock dividends could be paid, provided that dividends had been paid or
   set apart with respect to all series of outstanding preferred stock for
   all then completed dividend periods.  This change is intended, as
   discussed in a similar context above, to eliminate the burden and cost to
   the Company of having to set apart a dividend for a series of preferred
   stock during the course of a dividend period for such series.

        Under the present Articles, holders of preferred stock are entitled
   to elect a majority of the Board of Directors of the Company for so long
   as the Company is in default in an amount equal to four full quarterly
   dividends on all shares of preferred stock then outstanding.  To account
   for the issuance of variable rate preferred stock which may have dividend
   periods that do not coincide with the quarterly periods of the fixed rate
   preferred stock, the proposed amendments would give holders of preferred
   stock the right to elect a majority of the directors in the event the
   Company was in default on dividends on preferred stock in an amount equal
   to the dividend requirement for one year on all then outstanding shares of
   preferred stock.  For purposes of this provision and elsewhere in the
   Articles, the proposed amendments would provide, in the case of variable
   rate preferred stock, that the dividend requirement for one year be
   calculated by using the dividend rate in effect with respect to each
   variable rate series at the time the determination is made.


        The proposed amendments would also clarify that shares of any series
   of preferred stock which have been redeemed or reacquired by the Company
   will have the status of authorized but unissued shares of preferred stock,
   without designation as to series, until such shares are once more
   designated as part of a particular series by the Board of Directors.  The
   proposed amendments would similarly clarify the authority of the Board of
   Directors to provide, in the resolution creating a new series of preferred
   stock, that the shares of such series be entitled to a "no call" period
   during which time such shares would not be subject to redemption by the
   Company.


        The remaining changes effected by the proposed amendments would
   conform various provisions of the Articles to provide for the issuance of
   variable rate preferred stock.


        Vote Required for Adoption of the Amendments.  The affirmative vote
   of holders of both two-thirds of the voting power of the outstanding
   preferred stock entitled to vote thereon, with all series of preferred
   stock voting together as a separate class, and a majority of the voting
   power of all outstanding shares of preferred stock and common stock of the
   Company entitled to vote thereon, will be required to approve the proposed
   amendments.  Any shares not voted at the annual meeting, whether due to
   abstentions, broker nonvotes or otherwise, will have the effect of a vote
   against the proposed amendments.  WPLH intends to vote all of the
   outstanding shares of the Company's common stock for the proposed
   amendments.

        The Board of Directors recommends that shareowners vote "FOR" the
   proposed amendments.  Shares of stock represented by executed but unmarked
   proxies will be voted "FOR" the proposed amendments.

                                     GENERAL

        Voting.  The outstanding voting securities of the Company on the
   record date stated below consisted of 13,236,601 shares of common stock
   (all of which are held by WPLH) and 1,049,225 shares of preferred stock
   (issued in various series).  


        Only shareowners of the Company of record on its books at the close
   of business on March 22, 1994, are entitled to vote at the meeting.  Each
   such shareowner is entitled to vote on each matter submitted to a vote at
   the meeting.  WPLH, the sole holder of the Company's common stock, has one
   vote for each share it holds on the record date.  Every holder of
   preferred stock has, for each share of preferred stock held by him or her
   on the record date, that number of votes (including any fractional vote)
   determined by dividing the stated value of such shares by 100. 
   Shareowners may vote either in person or by duly authorized proxy.  The
   giving of proxies by shareowners will not affect their right to vote their
   shares if they attend the meeting and desire to vote in person.  Presence
   at the meeting of a shareowner who signed a proxy, however, does not
   itself revoke the proxy.  A proxy may be revoked by the person giving it,
   any time before it is voted, by advising the Secretary of the Company
   prior to such voting.  A proxy may also be revoked by a shareowner who
   duly executes another proxy bearing a later date but prior to the voting. 
   All shares represented by effective proxies on the enclosed form, received
   by the Company, will be voted at the meeting or any adjourned session of
   the meeting, all in accordance with the terms of such proxies.


        Proposals of Shareowners.  Under the rules of the SEC, any shareowner
   proposal intended to be presented at the 1995 Annual Meeting of
   Shareowners must be received at the principal office of the Company no
   later than November 29, 1994, in order to be eligible to be considered for
   inclusion in the Company's proxy materials relating to that meeting.


        Other Business.  The meeting is being held for the purposes set forth
   in the notice accompanying this proxy statement.  The Board of Directors
   of the Company knows of no business to be transacted at the meeting other
   than that set forth in the notice.  However, if any other business should
   properly be presented to the meeting, the proxies will be voted in respect
   thereof in accordance with the judgment of the person or persons voting
   the proxies.

                         WISCONSIN POWER AND LIGHT COMPANY

                         /s/ Erroll B. Davis, Jr.

                         ERROLL B. DAVIS, JR.
                         President and Chief Executive Officer
<PAGE>

                                                                   Appendix A

            PROPOSED AMENDMENTS TO RESTATED ARTICLES OF ORGANIZATION

             Article III as set forth below is marked to reflect changes that
   would be effected by the proposed amendments.  Additions are in bold type
   and deletions have been indicated by overstriking.  ** EDGAR Only - Since
   bold type and overstriking are not recognized in the EDGAR system,
   additions are surrounded by "+" symbols and deletions are set off by "/"
   symbols. **
                                                       

                                   ARTICLE III

             (1)  The authorized capital stock of the Corporation is Two
   Hundred Forty Million Dollars ($240,000,000) and is divided into Three
   Million Seven Hundred Fifty Thousand (3,750,000) shares of Preferred Stock
   without par value, provided that the aggregate stated value thereof shall
   not exceed $150,000,000 at any time, and Eighteen Million (18,000,000)
   shares of Common Stock of the par value of $5 per share.  All shares of
   the authorized Preferred Stock at any time having the status of authorized
   and unissued shares may be issued in one or more series, with such stated
   values, with such designation or designations and with such terms and
   conditions as to redemption (but the redemption price shall be not less
   than the stated value), as to rate of dividend +(which may be fixed or
   variable) and frequency of dividend payment,+ and as to sinking fund
   provisions (if any) for the redemption or purchase of shares, applicable
   to the shares of each series as may be determined and fixed by the Board
   of Directors of the Corporation in the resolution authorizing the issue of
   such shares.  Shares of any series of Preferred Stock may not be issued
   for a consideration less than the stated value thereof. /Each share of the
   Corporation's 4-1/2% Preferred Stock, 4.80% Preferred Stock, 4.96%
   Preferred Stock, 4.40% Preferred Stock, 4.76% Preferred Stock, 8.48%
   Preferred Stock, 7.56% Preferred Stock and 12% Preferred Stock now
   outstanding shall have a stated value of $100./

             (2)  The holders of the Preferred Stock from time to time
   outstanding shall be entitled to receive, in respect of each share held,
   dividends upon the stated value thereof at the /annual/ rate specified /in
   the designation of/ +for+ such share, payable quarter-yearly/,/ +in the
   case of a share of Preferred Stock with a fixed rate of dividend or
   payable as specified by the Board of Directors in the resolution
   authorizing the issue of such shares in the case of a share of Preferred
   Stock with a variable rate of dividend, in either case+ when and as
   declared by the Board of Directors, out of the surplus or net profits of
   the Corporation.  Such dividends shall be cumulative from and including
   the first day of the dividend period in which such share shall have been
   originally issued; and shall +for any completed dividend period+ be paid,
   or declared and set apart for payment, before any dividends shall be
   declared or paid on or set apart for the Common Stock, so that if for any
   +completed+ /past/ dividend period /or the current dividend period/
   dividends on the Preferred Stock shall not have been paid, or declared and
   set apart for payment, the deficiency shall be fully paid or declared and
   funds set apart for the payment thereof before any dividends shall be
   declared or paid on or set apart for the Common Stock.  The holders of
   /the/ +shares of any series of+ Preferred Stock shall not be entitled to
   receive any dividends thereon except dividends at the /annual/ rate
   /hereinbefore/ provided +by the Board of Directors in the resolution
   authorizing the issue of such shares+.  The term "dividend period", as
   used herein, refers to +either+ each period of three consecutive calendar
   months ending, respectively, February 28, May 31, August 31 and
   November 30 in each year +in the case of a series of Preferred Stock
   having a fixed rate of dividend or, in the case of a series of Preferred
   Stock having a variable rate of dividend, such period as shall be
   specified by the Board of Directors of the Corporation in the resolution
   authorizing the issue of shares of such series+.  /No dividend shall at
   any time be paid on or set apart for any share unless at the same time
   there shall be paid on or set apart for all shares of Preferred Stock then
   outstanding dividends in such amount that the holders of all shares of
   Preferred Stock shall receive or have set apart for them a uniform
   percentage of the full annual dividend to which they are, respectively,
   entitled./  All shares of Preferred Stock, regardless of designation,
   shall constitute one class of stock and, excepting only as to the stated
   values thereof, the /rates of dividends payable/ +dividend+ rates
   +(whether fixed or variable)+ /of/ +and the frequency of+ dividend/s
   payable/ +payments+ thereon, the price at which, and the terms and
   conditions on which, shares may be redeemed and sinking fund provisions
   for the redemption or purchase of shares, shall be of equal rank and
   confer equal rights upon the holders thereof.  /All shares Preferred Stock
   of the same stated value per share at any time outstanding which bear the
   same dividend rate shall constitute one series of Preferred Stock and all
   shares of any one series of Preferred Stock shall be alike in all
   respects./  +No dividend shall be paid on any series of Preferred Stock
   for a dividend period at the conclusion of such period unless at that time
   all cumulative dividends upon the Preferred Stock of all series then
   outstanding for all completed dividend periods shall have been paid or
   declared and set apart for payment.+  When full cumulative dividends as
   aforesaid upon the Preferred Stock of all series then outstanding for all
   +completed+ /past/ dividend periods /and for the current dividend period/
   shall have been paid or declared and set apart for payment, the Board of
   Directors may declare dividends on the Common Stock of the Corporation,
   subject to the restrictions hereinafter contained.

             (3)  In the event of the liquidation, dissolution or winding up,
   whether voluntary or involuntary, of the Corporation, the holders of the
   Preferred Stock shall be entitled to be paid in full, out of the net
   assets of the Corporation, the stated value of their shares and, to the
   extent that there may be profits properly applicable thereto (whether
   capitalized or not), the unpaid dividends accrued thereon before any
   amount shall be paid out of such assets to the holders of the Common
   Stock.  After such payment in full to the holders of the Preferred Stock,
   the remaining assets shall be divided among and paid to the holders of the
   Common Stock.

             (4)  /(a)/ The Corporation, on the sole authority of its Board
   of Directors, shall have the right +(subject to the specific terms of any
   series of Preferred Stock as fixed by the Board of Directors)+ at any time
   or from time to time to redeem and retire all or part of the Preferred
   Stock or all or part of the shares of one or more series of Preferred
   Stock upon and by the payment to the holders of the shares to be redeemed,
   or upon or by setting aside, as hereinafter provided, for the benefit of
   such holders, the stated value of each share to be redeemed, together with
   all unpaid accrued dividends thereon, and, in addition thereto, /a/ +the+
   premium /as follows: for each share of 4-1/2% Preferred Stock, a premium
   of $7; for each share of 4.80% Preferred Stock, a premium of $1; for each
   share of 4.96% Preferred Stock, a premium of $1; for each share of 4.40%
   Preferred Stock, a premium of $4.50; for each share of 4.76% Preferred
   Stock, a premium of $1; for each share of 8.48% Preferred Stock, a premium
   of $6 to and including June 30, 1981, a premium of $3 if redeemed after
   June 30, 1981 and to and including June 30, 1986, and thereafter a premium
   of $1; for each share of 7.56% Preferred Stock, a premium of $8.56 to and
   including May 31, 1978; a premium of $6.04 if redeemed after May 31, 1978
   and to and including May 31, 1983, a premium of $3.52 if redeemed after
   May 31, 1983 and to and including May 31, 1988, and thereafter a premium
   of $1, provided, that none of the 7.56% Preferred Stock may be redeemed
   prior to June 1, 1978, if such redemption is for the purpose of refunding
   or is in anticipation of the refunding of such 7.56% Preferred Stock
   through the issuance of any shares of Preferred Stock or of any other
   stock ranking prior to or on a parity with Preferred Stock, if such shares
   have a dividend cost to the Corporation of less than 7.539% per annum; for
   each share of 12% Preferred Stock, a premium of $18 if redeemed after
   August 31, 1979 and to and including August 31, 1984, $5 if redeemed after
   August 31, 1984 and to and including August 31, 1989, and thereafter a
   premium of $1, provided that none of the shares of 12% Preferred Stock may
   be redeemed at the option of the Corporation (except for purposes of
   satisfying the sinking fund relating to the shares of 12% Preferred Stock)
   prior to September 1, 1979; and for each share of any other series, the
   premium/ +(if any)+ fixed for the shares of such series; provided,
   however, that not less than thirty (30) days previous to the date fixed
   for redemption, notice of the intention of the Corporation to redeem such
   stock, specifying the stock to be redeemed and the date and place of
   redemption, (i) shall be published in a newspaper of general circulation
   published in the City of Madison, Wisconsin, and also in a newspaper of
   general circulation published in the City of Chicago, Illinois, and in a
   newspaper of general circulation published in the City of New York, New
   York, and (ii) shall be deposited in a United States post office or mail
   box at any place in the United States addressed to each holder of record
   of the shares to be redeemed at his address as the same appears upon the
   records of the Corporation; but in mailing such notice unintentional
   omissions or errors in names or addresses shall not impair the validity of
   the notice of redemption.  In every case of the redemption of less than
   all of the outstanding shares of any one series of Preferred Stock, the
   shares of such series to be redeemed shall be chosen by lot or in such
   other manner as may be prescribed by resolution of the Board of Directors. 
   The Corporation may deposit, with a bank or trust company, which shall be
   named in the notice of redemption, shall be located in the City of
   Milwaukee, Wisconsin, or in Chicago, Illinois, or in New York, New York,
   and shall then have capital, surplus and undivided profits of at least
   $1,000,000, the aggregate redemption price of the shares to be redeemed,
   in trust for the payment on or before the redemption date to or upon the
   order of the holders of such shares, upon surrender of the certificates
   for such shares.  Such deposit in trust may, at the option of the
   Corporation, be upon terms whereby in case the holder of any shares of
   Preferred Stock called for redemption shall not, within ten years after
   the date fixed for redemption of such shares, claim the amount on deposit
   with any bank or trust company for the payment of the redemption price of
   said shares, such bank or trust company shall on demand pay to or upon the
   written order of the Corporation or its successor the amount so deposited
   and thereupon such bank or trust company shall be released from any and
   all further liability with respect to the payment of such redemption price
   and the holder of said shares shall be entitled to look only to the
   Corporation or its successor for the payment thereof.  Upon the giving of
   notice of redemption and upon the deposit of the redemption price, as
   aforesaid, or, if no such deposit is made, upon the redemption date
   (unless the Corporation defaults in making payment of the redemption price
   as set forth in such notice), such holders shall cease to be stockholders
   with respect to said shares, and from and after the making of said deposit
   and the giving of said notice, or, if no such deposit is made, after the
   redemption date (the Corporation not having defaulted in making payment of
   the redemption price as set forth in such notice), said shares shall no
   longer be transferable on the books of the Corporation, and the said
   holders shall have no interest in or claim against the Corporation with
   respect to said shares, but shall be entitled only to receive said moneys
   on the date fixed for redemption as aforesaid from said bank or trust
   company, or from the Corporation, without interest thereon, upon surrender
   of the certificates as aforesaid.

             The term "accrued dividends" shall be deemed to mean, in respect
   of any share of the Preferred Stock as of any given date, the amount of
   dividends payable on such share, computed, at the /annual/ dividend rate
   +(which may be+ fixed +or variable)+ for such share, from the date on
   which dividends thereon became cumulative to and including such given
   date, less the aggregate amount of all dividends which have been paid or
   which have been declared and set apart for payment on such share. 
   Accumulations of dividends shall not bear interest.

             Nothing herein contained shall limit any legal right of the
   Corporation to purchase any shares of the Preferred Stock.

             /(b) Shares of the 12% Preferred Stock shall be redeemable at
   the option of the Corporation, from time to time on or after September 1,
   1978, for purposes of satisfying the sinking fund for shares of the 12%
   Preferred Stock, upon the notice and in the manner and with the effect
   hereinabove provided, at a price equal to $100 per share plus accrued
   dividends to the date of redemption; provided that no more than 15,000
   shares of 12% Preferred Stock shall be redeemable in any 12-month period
   ending August 31 in each year for purposes of satisfying such sinking fund
   and all shares redeemed in any such 12-month period shall be cancelled and
   retired and applied to the sinking fund for such period. Every notice of
   redemption of shares of 12% Preferred Stock pursuant to this grammatical
   paragraph shall state that the shares called for redemption are being
   redeemed in satisfaction of such sinking fund./

   /During each 12-month period ending August 31 in each year, beginning in
   1979, as and for a sinking fund for the shares of 12% Preferred Stock, 
   the Corporation shall, subject to the restrictions contained in this
   grammatical paragraph, redeem and retire 7,500 shares of 12% Preferred
   Stock (being 5% of the number of shares of 12% Preferred Stock originally
   issued) at the sinking fund redemption price of $100 per share plus
   accrued dividends to the date of redemption (such required redemptions
   being hereinafter referred to as the "sinking fund requirement for the 12%
   Preferred Stock"). The sinking fund requirement for the 12% Preferred
   Stock shall be cumulative so that if the Corporation shall fail to satisfy
   in full the sinking fund requirement for the 12% Preferred Stock in any
   such 12-month period, the amount of the deficiency shall be added to the
   sinking fund requirement for the 12% Preferred Stock for succeeding
   12-month periods until such deficiency shall be made good. Such deficiency
   shall be made good as soon as practicable. In the event the Corporation
   should be in arrears in the sinking fund requirement for the 12% Preferred
   Stock for any such 12-month period or periods (whether or not for a reason
   set forth in the penultimate sentence of this grammatical paragraph), and
   so long as the Corporation shall remain in arrears in such requirement,
   the Corporation may not purchase, redeem or pay dividends on any of its
   stock ranking junior to the shares of 12% Preferred Stock. The Corporation
   may satisfy the whole or any part of the sinking fund requirement for the
   12% Preferred Stock for any such 12-month period by canceling and
   retiring, prior to the end of such 12-month period, shares of 12%
   Preferred Stock purchased by the Corporation or shares of 12% Preferred
   Stock redeemed by the Corporation otherwise than pursuant to the
   immediately preceding grammatical paragraph. The Corporation may redeemed
   through the sinking fund during any such 12-month period not more than
   7,500 additional shares of the shares of 12% Preferred Stock. The
   application of such additional shares so redeemed to the sinking fund
   requirement for the 12% Preferred Stock will not reduce the sinking fund
   requirement for the 12% Preferred Stock in any subsequent 12-month period,
   and the right of the Corporation to apply such additional shares to the
   sinking fund requirement for the 12% Preferred Stock will not be
   cumulative. All shares of 12% Preferred Stock redeemed or purchased,
   including those applied to meet the sinking fund requirement for the 12%
   Preferred Stock, shall be cancelled and retired and shall become 
   authorized but unissued shares of Preferred Stock but may not be reissued
   as shares of 12% Preferred Stock. No shares of 12% Preferred Stock shall
   be redeemed to satisfy the sinking fund unless, at the date such shares
   are called for redemption, full dividends on all shares of the Preferred
   Stock of the Corporation for all prior periods shall have been paid or
   declared and set apart for payment. Nothing contained in this grammatical
   paragraph shall be deemed to require the Corporation to redeem or purchase
   shares of 12% Preferred Stock at a time when it may not legally do so./

   /Whenever less than all of the shares of 12% Preferred Stock are to be
   called for redemption, the shares to be redeemed shall be selected by lot
   or in such impartial manner as the Board of Directors of the Corporation
   may determine./

             +Any shares of any series of Preferred Stock which shall at any
   time have been redeemed or otherwise reacquired by the Corporation shall,
   after such redemption or reacquisition, have the status of authorized but
   unissued shares of Preferred Stock of the Corporation, without designation
   as to series, until such shares are once more designated as part of a
   particular series by the Board of Directors of the Corporation.+

             (5)  So long as any shares of Preferred Stock of any series are
   outstanding, the Corporation shall not, without the affirmative vote of
   the record holders of shares of Preferred Stock of all series at the time
   outstanding, voting separately as one class, having in the aggregate a
   number of votes, calculated as provided in Paragraph (8)(a) hereof, at
   least equal to two-thirds of the total number of votes, as so calculated,
   possessed by all such holders:

                  (a)  Amend the provisions of the Restated Articles of
        Organization so as to create or authorize any stock ranking prior in
        any respect to the Preferred Stock; or issue any such stock; or

                  (b)  Change, by amendment to the Restated Articles of
        Organization, or otherwise, the terms and provisions of the Preferred
        Stock so as to affect adversely the rights and preferences of the
        holders thereof; provided, however, that if any such change will
        affect adversely the holders of one or more, but less than all, of
        the series of Preferred Stock at the time outstanding, there shall be
        required the vote only of the holders of the series so adversely
        affected at the time outstanding having in the aggregate a number of
        votes, calculated as provided in Paragraph (8)(a) hereof, at least
        equal to two-thirds of the total number of votes, as so calculated,
        possessed by all such holders of such series; or

                  (c)  Issue any shares of the Preferred Stock or shares of
        any stock ranking on a parity with the Preferred Stock, other than in
        exchange for, or for the purpose of effecting the redemption or other
        retirement of, shares of Preferred Stock, or shares of any stock
        ranking on a parity therewith, at the time outstanding, having an
        aggregate amount of par value and/or stated value of not less than
        the aggregate amount of par value /of/ +or+ stated value of the
        shares to be issued, unless:

                       (A)  The gross income (determined in accordance with
             accepted accounting principles) of the Corporation available for
             the payment of interest charges shall, for a period of twelve
             consecutive calendar months within the fifteen calendar months
             next preceding the issue of such shares, have been at least one
             and one-half (1-1/2) times the sum of (i) the interest for one year
             on all funded indebtedness, and notes payable of the Corporation
             maturing more than twelve months after the date of issue of such
             shares, which shall be outstanding at the date of the issue of
             said shares, and (ii) an amount equal to the dividend
             requirement for one year on all shares of the Preferred Stock of
             all series and on all other shares of stock, if any, ranking
             prior to or on a parity with the Preferred Stock, which shall be
             outstanding after the issue of the shares proposed to be
             issued+, provided that, in the case of any shares of Preferred
             Stock which do not have a fixed rate of dividend, the dividend
             requirement for one year shall be calculated by using the rate
             of dividend in effect with respect to such shares at the time of
             such determination+; and 

                       (B)  The capital represented by the Common Stock and
             the surplus accounts of the Corporation shall be not less than
             the aggregate amount payable on the involuntary dissolution,
             liquidation or winding up of the Corporation, in respect of all
             shares of Preferred Stock and all shares of stock, if any,
             ranking prior thereto, or on a parity therewith, which shall be
             outstanding after the issue of the shares proposed to be issued.

             No consent of the holders of Preferred Stock shall be required
   in respect of any transaction enumerated in this Paragraph (5) if at or
   prior to the time when such transaction is to take effect provision is
   made for the redemption or other retirement of all shares of Preferred
   Stock at the time outstanding, the consent of which would otherwise be
   required hereunder.

             (6)  So long as any shares of the Preferred Stock are
   outstanding, the Corporation shall not, without the affirmative vote of
   the record holders of shares of Preferred Stock of all series then
   outstanding having in the aggregate a number of votes, calculated as
   provided in Paragraph (8)(a) hereof, at least equal to a majority of the
   total number of votes, as so calculated, possessed by all such holders.

                  (a)  Issue or assume any unsecured indebtedness (as
        hereinafter defined) for any purpose other than the refunding of
        secured or unsecured indebtedness, theretofore created or assumed by
        the Corporation and then outstanding, or the retiring, by redemption
        or otherwise, of shares of the Preferred Stock or shares of any stock
        ranking prior thereto or on a parity therewith, if immediately after
        such issue or assumption the total principal amount of all unsecured
        indebtedness issued or assumed by the Corporation and then
        outstanding would exceed twenty per centum (20%) of the aggregate of
        (i) the total principal amount of all bonds or other securities
        representing secured indebtedness issued or assumed by the
        Corporation and then outstanding, and (ii) the total of the capital
        and surplus of the Corporation, as then recorded on its books; or

                  (b)  Merge or consolidate with any other corporation or
        corporations or sell all or substantially all of the assets of the
        Corporation unless such merger, consolidation or sale or the issue or
        assumption of all securities to be issued or assumed in connection
        therewith shall have been ordered, approved or permitted by the
        Securities and Exchange Commission under the Public Utility Holding
        Company Act of 1935, or by any successor commission or regulatory
        authority of the United States of America then having jurisdiction in
        the premises.

             No consent of the holders of the Preferred Stock shall be
   required, however, if at or prior to the issue of any unsecured
   indebtedness, or such consolidation, merger or sale, provision is made for
   the redemption or other retirement of all shares of Preferred Stock then
   outstanding.

             "Unsecured indebtedness" as that term is used in this Paragraph
   (6) shall mean all unsecured notes, debentures or other securities
   representing unsecured indebtedness (whether having a single maturity,
   serial maturities or sinking fund or other similar periodic principal or
   debt retirement payment provisions) which has a final maturity date,
   determined as of the date of issuance or assumption by the Corporation, of
   less than three years.

             No provision contained in this Paragraph (6), or in Paragraph
   (5) of this Article III, is intended or shall be construed to relieve the
   Corporation from compliance with any applicable statutory provision
   requiring the vote or consent of a greater number of the holders of the
   outstanding shares of the Preferred Stock.

             (7)  So long as any shares of the Preferred Stock are
   outstanding, the Corporation shall not pay any dividends on its Common
   Stock (other than dividends payable in Common Stock) or make any
   distribution on or purchase or otherwise acquire for value any of its
   Common Stock (each such payment, distribution, purchase and/or acquisition
   being herein referred to as a "common stock dividend"), except to the
   extent permitted by the following provisions of this Paragraph (7):

                  (a)  No common stock dividend shall be declared or paid in
        an amount which, together with all other common stock dividends
        declared in the year ending with (and including) the date of the
        declaration of such common stock dividend, would in the aggregate
        exceed fifty per centum (50%) of the net income of the Corporation
        available for dividends on its Common Stock for the twelve
        consecutive calendar months ending on the last day of the calendar
        month next preceding the declaration of such common stock dividend,
        if at the end of such calendar month (next preceding the date of the
        declaration of such common stock dividend) the ratio (herein referred
        to as the "capitalization ratio") of the Common Stock Equity (as
        hereinafter defined) of the Corporation, to the total capital (as
        hereinafter defined) of the Corporation shall be less than twenty per
        centum (20%).

                  (b)  If such capitalization ratio, determined as aforesaid,
        shall be twenty per centum (20%) or more, but less than twenty-five
        per centum (25%), no common stock dividend shall be declared or paid
        in an amount which, together with all other common stock dividends
        declared in the year ending on (and including) the date of the
        declaration of such common stock dividend, would exceed seventy-five
        per centum (75%) of the net income of the Corporation available for
        dividends on its Common Stock for the twelve consecutive calendar
        months ending on the last day of the calendar month next preceding
        the declaration of such common stock dividend.

                  (c)  If such capitalization ratio, determined as aforesaid,
        shall be in excess of twenty-five per centum (25%), no common stock
        dividend shall be declared or paid which would reduce such
        capitalization ratio to less than twenty-five per centum (25%) except
        to the extent permitted by the next preceding paragraphs (a) and (b)
        hereof.

             "Common Stock Equity" as that term is used in this Paragraph (7)
   shall consist of the sum of (1) the capital represented by the issued and
   outstanding shares of Common Stock (including premiums on common stock)
   and (2) the surplus accounts of the Corporation, less (i) any known, or
   estimated if not known, excess of the value, as recorded on the
   Corporation's books, over the original cost, of used and useful utility
   plant and other property, unless such excess is being amortized, or
   provided for by reserves, and (ii) any excess of the aggregate amount
   payable on the involuntary dissolution, liquidation or winding up of the
   Corporation, in respect of all its outstanding shares of preferred stock
   over the aggregate par value of, or stated value represented by, such
   preferred shares unless such excess is being amortized, or provided for by
   reserves, and (iii) any items such as debt discount, premium and expense,
   capital stock discount and expense and similar items, classified as assets
   on the balance sheet of the Corporation, unless such items are being
   amortized, or provided for by reserves.  The "total capital of the
   Corporation" shall consist of the sum of (i) the principal amount of all
   outstanding indebtedness of the Corporation maturing one year or more
   after the date of the issue thereof and (ii) the par or stated value of
   all outstanding capital stock (including premiums on capital stock) of all
   classes of the Corporation, and (iii) the surplus accounts of the
   Corporation.  All indebtedness and capital stock owned by the Corporation
   shall be excluded in determining total capital.  Surplus accounts used in
   computing capitalization ratios shall be adjusted to eliminate all
   amounts, if any, restricted by the provisions of any indenture, or
   supplements thereto, securing bonds of the Corporation and to reflect
   payment of the proposed Common Stock dividend.  In computing, for the
   purposes of this Paragraph (7), the "net income of the Corporation
   available for dividends on its Common Stock" for any period of twelve
   consecutive calendar months, there shall be deducted from such net income
   an amount equal to the annual charge made by the Corporation in such
   period for the amortization of Plant Acquisition Adjustments Account. 
   Purchases or other acquisitions of Common Stock shall be deemed, for the
   purposes of this Paragraph (7), to have been declared as of the date on
   which such purchases or acquisitions are consummated.

             (8)  (a)  Every record holder of outstanding shares of Common
        Stock and every record holder of outstanding shares of Preferred
        Stock shall be entitled to vote in respect of the election of
        directors and upon all other matters, except as otherwise provided in
        this Paragraph (8) and except as otherwise provided in Paragraphs (5)
        and (6) of this Article III.  Every holder of Common Stock at any
        time entitled to vote shall have one vote for each share held by him. 
        Every holder of Preferred Stock at any time entitled to vote shall
        have, for each share of Preferred Stock held by him, that number of
        votes (including any fractional vote) determined by dividing the
        stated value of such share by 100.

                  (b)  If and when dividends, payable on the Preferred Stock,
        shall be in default in an amount equivalent to /four full quarter-
        yearly dividends/ +the dividend requirement for one year+ on all
        shares of Preferred Stock then outstanding +(provided that, in the
        case of any shares of Preferred Stock which do not have a fixed rate
        of dividend, the dividend requirement for one year shall be
        calculated by using the rate of dividend in effect with respect to
        such shares at the time of such determination)+ and until all
        dividends then in default on the Preferred Stock shall have been
        paid, the record holders of the shares of Preferred Stock, voting
        separately as one class, shall be entitled, at each meeting of the
        shareholders at which directors are elected, to elect the smallest
        number of directors necessary to constitute a majority of the full
        Board of Directors, and the record holders of the shares of Common
        Stock, voting separately as a class, shall be entitled at any such
        meeting to elect the remaining directors of the Corporation.  The
        term of office of each director of the Corporation shall terminate
        upon the election of his successor.  At each election of directors by
        a class vote pursuant to the provisions of this paragraph, the class
        first electing the directors which it is entitled to elect shall name
        the directors who are to be succeeded by the directors then elected
        by such class, whereupon the term of office of the directors so named
        shall terminate.  The term of office of the directors not so named
        shall terminate upon the election by the other class of the directors
        which it is entitled to elect.

                  (c)  If and when all dividends then in default on the
        Preferred Stock then outstanding shall be paid, the holders of the
        shares of the Preferred Stock shall thereupon be divested of the
        special right with respect to the election of directors provided in
        subparagraph (b) of this Paragraph (8), and the voting power of
        holders of shares of the Preferred Stock and the Common Stock shall
        revert to the status existing before the occurrence of such default,
        but always subject to the same provisions for vesting such special
        right in the Preferred Stock in case of further like default or
        defaults in dividends thereon.  Dividends shall be deemed to have
        been paid, as that term is used in subparagraph (c) of this Paragraph
        (8), whenever such dividends shall have been declared and paid, or
        declared and provision made for the payment thereof, or whenever
        there shall be surplus and net profits of the Corporation legally
        available for the payment thereof which shall have accrued since the
        date of the default giving rise to such special voting right.

                  (d)  In case of any vacancy in the Board of Directors
        occurring among the directors elected by the holders of the shares of
        the Preferred Stock, as a class, pursuant to subparagraph (b) of this
        Paragraph (8), the holders of the shares of the Preferred Stock then
        outstanding and entitled to vote may elect a successor to hold office
        for the unexpired term of the director whose place shall be vacant. 
        In case of a vacancy in the Board of Directors occurring among the
        directors elected by the holders of the shares of the Common Stock,
        as a class, pursuant to subparagraph (b) of this Paragraph (8), the
        holders of the shares of the Common Stock then outstanding and
        entitled to vote may elect a successor to hold office for the
        unexpired term of the director whose place shall be vacant.  In all
        other cases, any vacancy occurring among the directors shall be
        filled in the manner provided in Article IV of these Restated
        Articles of Organization.

                  (e)  Whenever the holders of the shares of the Preferred
        Stock, as a class, become entitled to elect directors of the
        Corporation pursuant to subparagraph (b) or (d) of this Paragraph
        (8), or whenever the holders of the shares of the Common Stock, as a
        class, become entitled to elect directors of the Corporation pursuant
        to subparagraph (b) or (d) of this Paragraph (8), a special meeting
        of the holders of the shares of the Preferred Stock or of the holders
        of the shares of the Common Stock, as the case may be, for the
        election of such directors, shall be held at any time thereafter upon
        call by the holders of not less than 1,000 shares of the Common Stock
        or by the holders of shares of the Preferred Stock having an
        aggregate stated value of not less than $100,000, as the case may be,
        or upon call by the Secretary of the Corporation at the request in
        writing of any stockholder addressed to him at the principal office
        of the Corporation.  If no such special meeting be called or be
        requested to be called, the election of the directors to be elected
        by the holders of the shares of the Preferred Stock, voting as a
        class, and of those to be elected by the holders of the shares of the
        Common Stock, voting as a class, shall take place at the next annual
        meeting of the stockholders of the Corporation next succeeding the
        accrual of such special voting right.  At all meetings of
        stockholders at which directors are elected during such times as the
        holders of shares of the Preferred Stock shall have the special
        right, voting separately as one class, to elect directors pursuant to
        subparagraph (b) of this Paragraph (8), the presence in person or by
        proxy of the holders of a majority of the outstanding shares of the
        Common Stock shall be required to constitute a quorum of such class
        for the election of directors, and the presence in person or by proxy
        of the holders of that number of the outstanding shares of all series
        of the Preferred Stock having a majority of the total number of votes
        possessed by all holders of Preferred Stock entitled to vote at such
        meeting shall be required to constitute a quorum of such class for
        the election of directors; provided, however, that the absence of a
        quorum of the holders of stock of either such class shall not prevent
        the election at any such meeting or adjournment thereof of directors
        by the other such class if the necessary quorum of the holders of
        stock of such class is present in person or by proxy at such meeting;
        and provided further that in the absence of a quorum of the holders
        of stock of either such class, the holders of the stock of such class
        who are present in person or by proxy shall have power upon the
        majority vote of those votes represented at the meeting to adjourn
        the election of the directors to be elected by such class from time
        to time without notice other than announcement at the meeting until
        the requisite number of votes of such class shall be represented by
        stockholders present in person or by proxy.

                  (f)  Except when some mandatory provision of law shall be
        controlling, no particular series of the Preferred Stock shall be
        entitled to vote as a separate series or class on any matter and all
        shares of the Preferred Stock of all series shall be deemed to
        constitute but one class for any purpose for which a vote of the
        stockholders of the Corporation by classes may now or hereafter be
        required.

             +(9) Upon the completion of any necessary filings relating to a
   resolution adopted by the Board of Directors of the Corporation
   authorizing the issue of shares of a new series of Preferred Stock
   pursuant to Paragraph (1) hereof, the terms of the new series as adopted
   therein, which shall constitute an amendment of these Restated Articles of
   Organization, shall be deemed to be an additional subparagraph to this
   Paragraph (9), and may be so certified by any officer of the Corporation
   or by any public official whose duty it may be to certify copies of these
   Restated Articles of Organization or amendments thereto.

                  (a)  4-1/2% Preferred Stock

                       (A)  Designation and Amount.  The Corporation is
             authorized to issue a series of Preferred Stock, which is hereby
             designated as "4-1/2% Preferred Stock."  The number of shares of
             4-1/2% Preferred Stock shall be limited to 100,000.  The stated
             value of the 4-1/2% Preferred Stock shall be $100 per share.

                       (B)  Rate of Dividend.  The rate of dividend
             applicable to each of the shares of 4-1/2% Preferred Stock shall be
             4-1/2% per annum on the stated value thereof.

                       (C)  Redemption.  The shares of 4-1/2% Preferred Stock
             shall be subject to redemption at the option of the Board of
             Directors of the Corporation, in whole at any time or in part
             from time to time, upon the notice and in the manner and with
             the effect provided in these Restated Articles of Organization
             at the stated value per share, together with unpaid accrued
             dividends to the date of redemption, and, in addition thereto, a
             premium of $7 per share.  All shares of 4-1/2% Preferred Stock
             which shall at any time have been redeemed or otherwise
             reacquired by the Corporation shall, after such redemption or
             reacquisition, have the status of authorized but unissued shares
             of Preferred Stock of the Corporation, without designation as to
             series, until such shares are once more designated as part of a
             particular series by the Board of Directors of the Corporation.

                       (D)  No Sinking Fund.  Shares of 4-1/2% Preferred Stock
             shall not be entitled to any sinking fund.

                       (E)  Other Terms.  Shares of 4-1/2% Preferred Stock shall
             be subject to the other terms, provisions and restrictions set
             forth in these Restated Articles of Organization with respect to
             the shares of Preferred Stock of the Corporation.

                  (b)  4.80% Preferred Stock

                       (A)  Designation and Amount.  The Corporation is
             authorized to issue a series of Preferred Stock, which is hereby
             designated as "4.80% Preferred Stock."  The number of shares of
             4.80% Preferred Stock shall be limited to 75,000.  The stated
             value of the 4.80% Preferred Stock shall be $100 per share.

                       (B)  Rate of Dividend.  The rate of dividend
             applicable to each of the shares of 4.80% Preferred Stock shall
             be 4.80% per annum on the stated value thereof.

                       (C)  Redemption.  The shares of 4.80% Preferred Stock
             shall be subject to redemption at the option of the Board of
             Directors of the Corporation, in whole at any time or in part
             from time to time, upon the notice and in the manner and with
             the effect provided in these Restated Articles of Organization
             at the stated value per share, together with unpaid accrued
             dividends to the date of redemption, and, in addition thereto, a
             premium of $1 per share.  All shares of 4.80% Preferred Stock
             which shall at any time have been redeemed or otherwise
             reacquired by the Corporation shall, after such redemption or
             reacquisition, have the status of authorized but unissued shares
             of Preferred Stock of the Corporation, without designation as to
             series, until such shares are once more designated as part of a
             particular series by the Board of Directors of the Corporation.

                       (D)  No Sinking Fund.  Shares of 4.80% Preferred Stock
             shall not be entitled to any sinking fund.

                       (E)  Other Terms.  Shares of 4.80% Preferred Stock
             shall be subject to the other terms, provisions and restrictions
             set forth in these Restated Articles of Organization with
             respect to the shares of Preferred Stock of the Corporation.

                  (c)  4.96% Preferred Stock

                       (A)  Designation and Amount.  The Corporation is
             authorized to issue a series of Preferred Stock, which is hereby
             designated as "4.96% Preferred Stock."  The number of shares of
             4.96% Preferred Stock shall be limited to 65,000.  The stated
             value of the 4.96% Preferred Stock shall be $100 per share.

                       (B)  Rate of Dividend.  The rate of dividend
             applicable to each of the shares of 4.96% Preferred Stock shall
             be 4.96% per annum on the stated value thereof.

                       (C)  Redemption.  The shares of 4.96% Preferred Stock
             shall be subject to redemption at the option of the Board of
             Directors of the Corporation, in whole at any time or in part
             from time to time, upon the notice and in the manner and with
             the effect provided in these Restated Articles of Organization
             at the stated value per share, together with unpaid accrued
             dividends to the date of redemption, and, in addition thereto, a
             premium of $1 per share.  All shares of 4.96% Preferred Stock
             which shall at any time have been redeemed or otherwise
             reacquired by the Corporation shall, after such redemption or
             reacquisition, have the status of authorized but unissued shares
             of Preferred Stock of the Corporation, without designation as to
             series, until such shares are once more designated as part of a
             particular series by the Board of Directors of the Corporation.

                       (D)  No Sinking Fund.  Shares of 4.96% Preferred Stock
             shall not be entitled to any sinking fund.

                       (E)  Other Terms.  Shares of 4.96% Preferred Stock
             shall be subject to the other terms, provisions and restrictions
             set forth in these Restated Articles of Organization with
             respect to the shares of Preferred Stock of the Corporation.

                  (d)  4.40% Preferred Stock

                       (A)  Designation and Amount.  The Corporation is
             authorized to issue a series of Preferred Stock, which is hereby
             designated as "4.40% Preferred Stock."  The number of shares of
             4.40% Preferred Stock shall be limited to 30,000.  The stated
             value of the 4.40% Preferred Stock shall be $100 per share.

                       (B)  Rate of Dividend.  The rate of dividend
             applicable to each of the shares of 4.40% Preferred Stock shall
             be 4.40% per annum on the stated value thereof.

                       (C)  Redemption.  The shares of 4.40% Preferred Stock
             shall be subject to redemption at the option of the Board of
             Directors of the Corporation, in whole at any time or in part
             from time to time, upon the notice and in the manner and with
             the effect provided in these Restated Articles of Organization
             at the stated value per share, together with unpaid accrued
             dividends to the date of redemption, and, in addition thereto, a
             premium of $4.50 per share.  All shares of 4.40% Preferred Stock
             which shall at any time have been redeemed or otherwise
             reacquired by the Corporation shall, after such redemption or
             reacquisition, have the status of authorized but unissued shares
             of Preferred Stock of the Corporation, without designation as to
             series, until such shares are once more designated as part of a
             particular series by the Board of Directors of the Corporation.

                       (D)  No Sinking Fund.  Shares of 4.40% Preferred Stock
             shall not be entitled to any sinking fund.

                       (E)  Other Terms.  Shares of 4.40% Preferred Stock
             shall be subject to the other terms, provisions and restrictions
             set forth in these Restated Articles of Organization with
             respect to the shares of Preferred Stock of the Corporation.

                  (e)  4.76% Preferred Stock

                       (A)  Designation and Amount.  The Corporation is
             authorized to issue a series of Preferred Stock, which is hereby
             designated as "4.76% Preferred Stock."  The number of shares of
             4.76% Preferred Stock shall be limited to 30,000.  The stated
             value of the 4.76% Preferred Stock shall be $100 per share.

                       (B)  Rate of Dividend.  The rate of dividend
             applicable to each of the shares of 4.76% Preferred Stock shall
             be 4.76% per annum on the stated value thereof.

                       (C)  Redemption.  The shares of 4.76% Preferred Stock
             shall be subject to redemption at the option of the Board of
             Directors of the Corporation, in whole at any time or in part
             from time to time, upon the notice and in the manner and with
             the effect provided in these Restated Articles of Organization
             at the stated value per share, together with unpaid accrued
             dividends to the date of redemption, and, in addition thereto, a
             premium of $1 per share.  All shares of 4.76% Preferred Stock
             which shall at any time have been redeemed or otherwise
             reacquired by the Corporation shall, after such redemption or
             reacquisition, have the status of authorized but unissued shares
             of Preferred Stock of the Corporation, without designation as to
             series, until such shares are once more designated as part of a
             particular series by the Board of Directors of the Corporation.

                       (D)  No Sinking Fund.  Shares of 4.76% Preferred Stock
             shall not be entitled to any sinking fund.

                       (E)  Other Terms.  Shares of 4.76% Preferred Stock
             shall be subject to the other terms, provisions and restrictions
             set forth in these Restated Articles of Organization with
             respect to the shares of Preferred Stock of the Corporation.

                  (f)  6.20% Preferred Stock

                       (A)  Designation and Amount.  The Corporation is
             authorized to issue a series of Preferred Stock, which is hereby
             designated as "6.20% Preferred Stock."  The number of shares of
             6.20% Preferred Stock shall be limited to 150,000.  The stated
             value of the 6.20% Preferred Stock shall be $100 per share.

                       (B)  Rate of Dividend.  The rate of dividend
             applicable to each of the shares of 6.20% Preferred Stock shall
             be 6.20% per annum on the stated value thereof, and such
             dividends shall be cumulative from and including September 1,
             1993.

                       (C)  Redemption.  The 6.20% Preferred Stock shall not
             be redeemable prior to October 15, 2003.  On and after
             October 15, 2003, the shares of 6.20% Preferred Stock shall be
             subject to redemption at the option of the Board of Directors of
             the Corporation, in whole at any time or in part from time to
             time, upon the notice and in the manner and with the effect
             provided in these Restated Articles of Organization at the
             stated value per share, together with unpaid accrued dividends
             to the date of redemption, and, in addition thereto, the
             following premium:


    If Redeemed During the                If Redeemed During the
    Twelve Month Period                   Twelve Month Period
    Beginning October 15         Premium  Beginning October 15      Premium

    2003  . . . . . . . . . . .    $3.10  2008  . . . . . . . . .     $1.55
    2004  . . . . . . . . . . .     2.79  2009  . . . . . . . . .      1.24
    2005  . . . . . . . . . . .     2.48  2010  . . . . . . . . .      0.93
    2006  . . . . . . . . . . .     2.17   2011 . . . . . . . . .      0.62
    2007  . . . . . . . . . . .     1.86  2012  . . . . . . . . .      0.31
                                          Thereafter  . . . . . .      0.00

                       All shares of 6.20% Preferred Stock which shall at any
             time have been redeemed or otherwise reacquired by the
             Corporation shall, after such redemption or reacquisition, have
             the status of authorized but unissued shares of Preferred Stock
             of the Corporation, without designation as to series, until such
             shares are once more designated as part of a particular series
             by the Board of Directors of the Corporation.

                       (D)  No Sinking Fund.  Shares of 6.20% Preferred Stock
             shall not be entitled to any sinking fund.

                       (E)  Other Terms.  Shares of 6.20% Preferred Stock
             shall be subject to the other terms, provisions and restrictions
             set forth in these Restated Articles of Organization with
             respect to the shares of Preferred Stock of the Corporation.

                  (g)  6.50% Preferred Stock

                       (A)  Designation and Amount.  The Corporation is
             authorized to issue a series of Preferred Stock, which is hereby
             designated as "6.50% Preferred Stock."  The number of shares of
             6.50% Preferred Stock shall be limited to 599,460.  The stated
             value of the 6.50% Preferred Stock shall be $25 per share.

                       (B)  Rate of Dividend.  The rate of dividend
             applicable to each of the shares of 6.50% Preferred Stock shall
             be 6.50% per annum on the stated value thereof, and such
             dividends shall be cumulative from and including September 1,
             1993.

                       (C)  Redemption.  The 6.50% Preferred Stock shall not
             be redeemable prior to November 1, 1998.  On and after
             November 1, 1998, the shares of 6.50% Preferred Stock shall be
             subject to redemption at the option of the Board of Directors of
             the Corporation, in whole at any time or in part from time to
             time, upon the notice and in the manner and with the effect
             provided in these Restated Articles of Organization at the
             stated value per share, together with unpaid accrued dividends
             to the date of redemption.  All shares of 6.50% Preferred Stock
             which shall at any time have been redeemed or otherwise
             reacquired by the Corporation shall, after such redemption or
             reacquisition, have the status of authorized but unissued shares
             of Preferred Stock of the Corporation, without designation as to
             series, until such shares are once more designated as part of a
             particular series by the Board of Directors of the Corporation.

                       (D)  No Sinking Fund.  Shares of 6.50% Preferred Stock
             shall not be entitled to any sinking fund.

                       (E)  Other Terms.  Shares of 6.50% Preferred Stock
             shall be subject to the other terms, provisions and restrictions
             set forth in these Restated Articles of Organization with
             respect to the shares of Preferred Stock of the Corporation.+

             /(9)/+(10)+    No share of stock or evidence of indebtedness
   shall be deemed to be "outstanding", as that term is used in these
   Restated Articles of Organization if, prior to or concurrently with the
   event in reference to which a determination as to the amount thereof
   outstanding is to be made, the requisite funds for the redemption thereof
   shall be given or the depositary of such funds shall be irrevocably
   authorized and directed to give or complete such notice of redemption.

             /(10)/+(11)+   No holder of capital stock of the Corporation
   shall have any preemptive right to purchase, acquire or subscribe to any
   capital stock or other securities issued or sold by the Corporation,
   including any such capital stock or other securities now or hereafter
   authorized.

             /(11)/+(12)+   The Corporation reserves the right to increase or
   decrease its authorized capital stock, or any class or series thereof, or
   to reclassify the same, and to amend, alter, change or repeal any
   provision contained in these Restated Articles of Organization, or in any
   amendment thereto, in the manner now or hereafter prescribed by law, but
   subject to such conditions and limitations as are hereinbefore prescribed,
   and all rights conferred upon stockholders in these Restated Articles of
   Organization, or any amendment thereto, are granted subject to this
   reservation.

                                      * * *
   <PAGE>

               (Map for location of annual meeting inserted here)

   <PAGE>
      Preliminary Proxy Material as filed with the Securities 
                   and Exchange Commission

                        WISCONSIN POWER AND LIGHT COMPANY

                    PROXY CARD AND ANNUAL MEETING RESERVATION

   The Annual Meeting of Shareowners will be held at the Dane County
   Coliseum, 1881 Expo Mall, Madison, Wisconsin, on Wednesday, May 18, 1994,
   at 10:00 a.m.  The enclosed Proxy Statement contains additional
   information about the meeting location.

   Please review, complete and SIGN the Proxy Card.

   If you are attending the Annual Meeting please detach and return the
   completed Annual Meeting Reservation Form with the SIGNED PROXY CARD in
   the enclosed envelope.

   To avoid unnecessary expense, we are asking shareowners to contact
   Shareowner Services at 1-800-356-5343 if they need to cancel their
   reservation.

   PLEASE DETACH AND RETURN THE COMPLETED AND SIGNED PROXY CARD.

                                    IMPORTANT

   You are urged to date and sign the enclosed proxy and return it promptly. 
   This will help save the expense of follow-up letters to shareowners who
   have not responded.

                                                    TOLL FREE SHAREOWNER     
                                                    INFORMATION NUMBERS      

                                              Local (Madison)    252-3110    
                                              All Other Areas  1-800-356-5343

   Please FOLD here and DETACH Reservation Form

   I (WE) WILL ATTEND THE ANNUAL MEETING LUNCHEON,

   Please list your name(s) and your guest(s) below:

   _____________________________________

   _____________________________________

   _____________________________________

   RETURN THIS STUB WITH YOUR PROXY CARD TO RESERVE LUNCH.

   Please FOLD here and DETACH Proxy Card
    1.   ELECTION OF DIRECTORS -
         Nominees for terms ending: 

                                                   Withhold   For All
                                        For All    For All    Except(*)
         1995 - Arnold M. Nemirow,
         Judith D. Pyle                    /___/     /___/       /___/

         1996 - Rockne G. Flowers          /___/     /___/       /__/

         1997 - Les Aspin, Erroll B.
          Davis, Jr., Milton E.
          Neshek, Carol T. Toussaint       /___/     /___/       /___/

        (*) TO WITHHOLD AUTHORITY TO VOTE FOR ANY INDIVIDUAL NOMINEE, STRIKE
        A LINE THROUGH THE NOMINEE'S NAME IN THE LIST ABOVE AND MARK AN (X)
        IN THE 'For All Except' BOX.

    2.   PROPOSAL TO APPOINT ARTHUR         For     Against    Abstain
         ANDERSEN & CO AS INDEPENDENT
         AUDITORS FOR 1994.                /___/     /___/      /___/

    3.   PROPOSAL TO AMEND THE ARTICLES
         OF ORGANIZATION TO ALLOW FOR       For    Against    Abstain
         THE ISSUANCE OF VARIABLE RATE
         PREFERRED STOCK AND TO EFFECT
         CERTAIN OTHER CLARIFYING
         CHANGES.                          /___/   /___/      /___/


                                    P R O X Y


   Please date and sign
   your name(s) exactly            _________________________ DATED: _________
   as shown above and
   mail promptly in the
   enclosed envelope.              _________________________ DATED: _________
                                            Signature(s)                     

   IMPORTANT:            When signing as attorney, executor, administrator,
   trustee, or guardians please give your full title as such.  In the case of
   JOINT HOLDERS, all should sign.

                                 (reverse side)


                        WISCONSIN POWER AND LIGHT COMPANY

                  ANNUAL MEETING OF SHAREOWNERS - MAY 18, 1994

        The undersigned appoints Erroll B. Davis, Jr. and Edward M. Gleason,
   or either of them, attorneys and proxies, with power of substitution, to
   vote all shares of preferred stock of Wisconsin Power and Light Company of
   record in the name of the undersigned at the close of business on March
   22, 1994, at the Annual Meeting of Shareowners of the Company, to be held
   at the Dane County Coliseum, Madison, Wisconsin, on May 18, 1994, at 10:00
   a.m., and at all adjournments thereof, upon matters that may properly come
   before the meeting, including the matters described in the Company's
   Notice of Annual Meeting of Shareowners and Proxy Statement dated March
   29, 1994, subject to any directions on the reverse side of this card.

   This Proxy is solicited on behalf of the Board of Directors of Wisconsin
   Power and Light Company.

   If No Choice is Specified, the Proxies Shall Vote FOR the Proposals.

            (continued and to be signed and dated on the other side)




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