WISCONSIN POWER & LIGHT CO
DEF 14A, 1994-04-07
ELECTRIC & OTHER SERVICES COMBINED
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<PAGE>
                            SCHEDULE 14A INFORMATION

                  Proxy Statement Pursuant to Section 14(a) of
                      the Securities Exchange Act of 1934

    Filed by the Registrant /X/
    Filed by a Party other than the Registrant /X/
    Check the appropriate box:
    / /  Preliminary Proxy Statement
    /X/  Definitive Proxy Statement
    / /  Definitive Additional Materials
    / /  Soliciting  Material  Pursuant  to  Section  240.14a-11(c)  or  Section
         240.142-12

                             WISCONSIN POWER AND LIGHT COMPANY
- - --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)
                                        MERRILL CORPORATION
- - --------------------------------------------------------------------------------
                   (Name of Person(s) Filing Proxy Statement)

Payment of Filing Fee (Check the appropriate box):

/X/  $125 per Exchange Act Rules 0-11(c)(1)(ii), 14a-6(i)(1), or 14a-6(i)(2)
/ /  $500 per  each party  to  the controversy  pursuant  to Exchange  Act  Rule
     14a-6(i)(3)
/ /  Fee   computed  on   table  below   per  Exchange   Act  Rules  14a-6(i)(4)
     and 0-11
     1) Title of each class of securities to which transaction applies:
        ------------------------------------------------------------------------
     2) Aggregate number of securities to which transaction applies:
        ------------------------------------------------------------------------
     3) Per unit  price  or  other  underlying  value  of  transaction  computed
        pursuant to Exchange Act Rule 0-11:*
        ------------------------------------------------------------------------
     4) Proposed maximum aggregate value of transaction:
        ------------------------------------------------------------------------
*    Set forth the amount on which the filing fee is calculated and state how it
     was determined.
/ /  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2)  and identify the  filing for which the  offsetting fee was paid
     previously. Identify the previous filing by registration statement  number,
     or the Form or Schedule and the date of its filing.
     1) Amount Previously Paid:
        ------------------------------------------------------------------------
     2) Form, Schedule or Registration Statement No.:
        ------------------------------------------------------------------------
     3) Filing Party:
        ------------------------------------------------------------------------
     4) Date Filed:
        ------------------------------------------------------------------------
<PAGE>
                                     [LOGO]
  Wisconsin Power and Light Company, 222 West Washington Avenue, P.O. Box 192,
                            Madison, WI, 53701-0192
                            Telephone (608) 252-3311

   
                                 April 8, 1994
    

TO THE OWNERS OF WISCONSIN POWER AND LIGHT COMPANY:

    We  extend a cordial invitation to you to join us at the 1994 Annual Meeting
of Shareowners of Wisconsin Power and  Light Company (the Company). The  meeting
will be held at the Dane County Coliseum, 1881 Expo Mall, Madison, Wisconsin, on
May  18, 1994, at  10:00 a.m., immediately  preceding the Annual  Meeting of WPL
Holdings, Inc.  To help  with directions,  a  map showing  the location  of  the
meeting  site is  provided on the  last page  of this document.  Parking will be
available at no cost. If  you plan to join us  for the meeting, please  indicate
the  names of the individuals  who will be attending  on the enclosed proxy card
reservation form.

    The enclosed Notice  of Annual Meeting  and Proxy Statement  sets forth  the
items  to be  considered at the  meeting. A  lunch will be  served following the
meeting.

    The Company  is  a  subsidiary  of WPL  Holdings,  Inc.  and  the  Company's
preferred  stock is the only class of its  stock outstanding in the hands of the
public. WPL Holdings, Inc. owns all  of the Company's common stock. The  Company
and  WPL Holdings, Inc. will be holding separate shareowner meetings. If you are
a shareowner of both WPL Holdings and the Company, you will receive two  Notices
of  Annual Meeting  and Proxy Statements,  one for each  company. Shareowners of
both companies will also receive two proxy  cards, one for each company. If  you
are  a shareowner of both companies, you will have to return BOTH proxy cards to
vote all your shares.

    PLEASE NOTE THAT THE 1993 ANNUAL REPORT OF THE COMPANY APPEARS AS APPENDIX B
TO THIS PROXY STATEMENT.

    It is important to your interests, and  also is helpful to the directors  of
the  Company, that  all shareowners participate  in the affairs  of the Company,
regardless of the number of shares owned. Whether or not you plan to attend  the
meeting,  please sign  and date  the enclosed  proxy card  and return  it in the
postage paid envelope provided for that purpose. You may, of course, still  vote
your  shares in person at the meeting  even if you have previously returned your
proxy.

    Your participation in person or by proxy is very important.

                                          Sincerely,

                                          [GRAPHIC]
                                          ERROLL B. DAVIS, JR.
                                          PRESIDENT AND CHIEF EXECUTIVE OFFICER
<PAGE>
                       WISCONSIN POWER AND LIGHT COMPANY
                         ANNUAL MEETING OF SHAREOWNERS

   
                     DATE:  MAY 18, 1994
                     TIME:  10:00 a.m.
    

   
                     LOCATION:  DANE COUNTY COLISEUM
                                   MADISON, WISCONSIN
                                   (See map printed on the
                                   last page of this document.)
    
                         SHAREOWNER INFORMATION NUMBERS

              LOCAL CALLS (MADISON AREA) ................ 252-3110

              TOLL FREE NUMBER .................... 1-800-356-5343
<PAGE>
                                     [LOGO]
  Wisconsin Power and Light Company, 222 West Washington Avenue, P.O. Box 192,
                            Madison, WI, 53701-0192
                            Telephone (608) 252-3311

                    NOTICE OF ANNUAL MEETING OF SHAREOWNERS
                            10:00 A.M., MAY 18, 1994

    The Annual Meeting of Shareowners of Wisconsin Power and Light Company  (the
Company)  will be  held at  the Dane County  Coliseum, 1881  Expo Mall, Madison,
Wisconsin, on  May  18,  1994, at  10:00  a.m.  local time,  for  the  following
purposes:

    (1) To elect a total of seven directors, four for terms expiring at the 1997
       Annual Meeting of Shareowners, one for a term expiring at the 1996 Annual
       Meeting  of Shareowners,  and two for  terms expiring at  the 1995 Annual
       Meeting of Shareowners.

    (2) To  appoint  Arthur Andersen  &  Co.  as independent  auditors  for  the
       calendar year 1994.

    (3)  To approve  proposed amendments of  the Company's  Restated Articles of
       Organization to  allow  the  Company  to issue  preferred  stock  with  a
       variable or floating dividend rate and to effect certain other clarifying
       changes.

    (4)  To consider  and act  upon any  other business  that may  properly come
       before the meeting.

    The Board of Directors of the  Company presently knows of no other  business
to come before the meeting.

    Only   the  sole  common  shareowner,  WPL  Holdings,  Inc.,  and  preferred
shareowners of record on the  books of the Company at  the close of business  on
March  22, 1994, are entitled  to vote at the  meeting. All such shareowners are
requested to be present at the meeting in person or by proxy.

    PLEASE SIGN AND RETURN YOUR PROXY IMMEDIATELY. YOUR PROXY COVERS ALL OF YOUR
SHARES OF THE VARIOUS SERIES  OF PREFERRED STOCK OF  THE COMPANY. IF YOU  ATTEND
THE  MEETING, YOU MAY WITHDRAW  YOUR PROXY AT THE  REGISTRATION DESK AND VOTE IN
PERSON. ALL SHAREOWNERS ARE URGED TO RETURN THEIR PROXY PROMPTLY.

    THE 1993 ANNUAL REPORT OF  THE COMPANY APPEARS AS  APPENDIX B TO THIS  PROXY
STATEMENT.  THE  PROXY STATEMENT  AND ANNUAL  REPORT HAVE  BEEN COMBINED  INTO A
SINGLE DOCUMENT TO IMPROVE THE EFFECTIVENESS OF OUR FINANCIAL COMMUNICATION  AND
TO  REDUCE COST, ALTHOUGH  THE ANNUAL REPORT  DOES NOT CONSTITUTE  A PART OF THE
PROXY STATEMENT.

    For information purposes only, you will receive under separate cover a  copy
of  the WPL Holdings, Inc.  1993 Annual Report to  shareowners. That document is
sent to you  in order that  shareowners of  the Company may  keep up-to-date  on
activities  of WPL Holdings, Inc. However,  the WPL Holdings, Inc. Annual Report
is not intended to be used in conjunction with the solicitation of proxies  with
respect to the Company.

                                          By Order of the Board of Directors

                                          [GRAPHIC 1]
                                          EDWARD M. GLEASON
                                          CORPORATE SECRETARY
   
April 8, 1994
    
<PAGE>
                                     [LOGO]
  Wisconsin Power and Light Company, 222 West Washington Avenue, P.O. Box 192,
                            Madison, WI, 53701-0192
                            Telephone (608) 252-3311

   
                                 APRIL 8, 1994
    

                          PROXY STATEMENT RELATING TO
                       1994 ANNUAL MEETING OF SHAREOWNERS

   
    The  purposes of the meeting  are set forth in  the accompanying notice. The
enclosed proxy relating to the  meeting is solicited on  behalf of the Board  of
Directors  of the Company and the cost of such solicitation will be borne by the
Company. Following the original solicitation of proxies by mail, beginning on or
about April  8, 1994,  certain of  the  officers and  regular employees  of  the
Company  may solicit proxies  by telephone, telegraph or  in person, but without
extra compensation. The Company has retained Morrow & Co., Inc. to assist in the
solicitation of  proxies for  an  estimated fee  of $12,500  plus  out-of-pocket
expenses.   The  Company  will  pay  to  banks,  brokers,  nominees,  and  other
fiduciaries their reasonable  charges and  expenses incurred  in forwarding  the
proxy material to their principals.
    

   
    The  Company is a  subsidiary of WPL  Holdings, Inc., which  owns all of the
Company's outstanding common stock.
    

    THE COMPANY WILL FURNISH WITHOUT CHARGE TO EACH SHAREOWNER, WHO IS  ENTITLED
TO  VOTE AT THE MEETING AND WHO MAKES A WRITTEN REQUEST, A COPY OF THE COMPANY'S
ANNUAL REPORT ON FORM 10-K (NOT  INCLUDING EXHIBITS THERETO), AS FILED  PURSUANT
TO  THE SECURITIES  EXCHANGE ACT  OF 1934.  WRITTEN REQUESTS  FOR THE  FORM 10-K
SHOULD BE MAILED TO THE CORPORATE SECRETARY AT THE ADDRESS STATED ABOVE.

                      REORGANIZATION OF BOARD OF DIRECTORS

    In February  1994, the  Board  of Directors  of  the Company's  parent,  WPL
Holdings,  Inc. (WPLH),  determined that it  was desirable to  have common board
membership for WPLH and the Company. Consequently, the Board of Directors of the
Company created three new positions on the Board of Directors of the Company and
appointed those members  of the  WPLH Board of  Directors who  were not  already
members  of  the Board  of  the Company  to fill  the  new vacancies.  The newly
appointed members of the Board of the  Company were appointed to the same  class
as  held on the  Board of WPLH  as it relates  to the duration  of their term of
office. Similar changes were made in  the composition of the Board of  Directors
of  WPLH so  that after the  reorganization the  membership of the  Board of the
Company and  the  Board of  WPLH  were identical.  These  changes were  made  to
facilitate  a more strategically coordinated approach  in the management of both
companies.
<PAGE>
                                 PROPOSAL # 1:
                             ELECTION OF DIRECTORS

    Seven directors  are to  be elected  at the  meeting. Les  Aspin, Erroll  B.
Davis, Jr., Milton E. Neshek, and Carol T. Toussaint are nominees to hold office
for  terms expiring at the 1997 Annual  Meeting of Shareowners of the Company or
until successors have been  duly elected and qualified.  Rockne G. Flowers is  a
nominee  to  hold office  for  a term  expiring at  the  1996 Annual  Meeting of
Shareowners of  the Company  or until  a  successor has  been duly  elected  and
qualified.  Arnold M. Nemirow and Judith D. Pyle are nominees to hold office for
terms expiring at the 1995 Annual Meeting of Shareowners of the Company or until
successors have been duly elected and qualified.

    Directors will be elected by  a plurality of the  votes cast at the  meeting
(assuming  a quorum  is present),  with all shares  of Company  common stock and
preferred stock voting together as one class. Consequently, any shares not voted
at the meeting, whether due to  abstentions, broker nonvotes or otherwise,  will
have  no impact  on the  election of directors.  A vote  shown as  withheld on a
returned proxy card will be  treated as an abstention.  WPLH, which owns all  of
the outstanding shares of the Company's common stock, intends to vote all of its
shares "FOR" the Board nominees, thereby assuring the election of such nominees.
The  proxies solicited may also be voted for a substitute nominee or nominees in
the event that any of the nominees shall  be unable to serve or for good  reason
will not serve, a contingency not now anticipated.

    BRIEF  BIOGRAPHIES  OF DIRECTOR  NOMINEES  AND CONTINUING  DIRECTORS FOLLOW.
THESE BIOGRAPHIES INCLUDE THEIR AGE (AS OF MARCH 15, 1994), AN ACCOUNT OF  THEIR
BUSINESS  EXPERIENCE, AND THE NAMES OF  PUBLICLY-HELD CORPORATIONS OF WHICH THEY
ARE ALSO DIRECTORS, AS WELL AS  OTHER INFORMATION RELATING TO THEIR  ACTIVITIES.
EXCEPT  AS OTHERWISE  INDICATED, EACH NOMINEE  AND CONTINUING  DIRECTOR HAS BEEN
ENGAGED IN HIS OR HER  PRESENT PRINCIPAL OCCUPATION FOR  AT LEAST THE PAST  FIVE
YEARS.

                                    NOMINEES

    [PHOTO 1]
LES ASPIN

                       Age: 55

   
                       Served as director since: February 1994
    

                       Annual  Meeting at  which nominated  term of  office will
                       expire: 1997

OTHER INFORMATION:   Mr. Aspin served  as Secretary of  Defense under  President
Clinton  from  January 1993  to February  1994. Prior  to becoming  Secretary of
Defense, Mr. Aspin served as Chairman of the House Armed Services Committee from
1985 to 1993. Mr. Aspin was a member of the U. S. House of Representatives  from
1970  to 1993. Mr. Aspin is also founder of the Wisconsin Procurement Institute,
a not-for-profit  organization  which  assists small  businesses  in  developing
business  relationships  with  the  Federal government.  Mr.  Aspin  has  been a
director of WPLH since February 1994.

                                       2
<PAGE>
    [PHOTO 2]
ERROLL B. DAVIS,
JR.

                       Principal  occupation:  President  and  Chief   Executive
                         Officer  of the Company;  President and Chief Executive
                         Officer of WPL Holdings, Inc.; Chairman of the Board of
                         Heartland Development Corporation.

                       Age: 49

                       Served as director since: April 1984

                       Annual Meeting  at which  nominated term  of office  will
                       expire: 1997

OTHER INFORMATION:  Mr. Davis was elected President of the Company in July 1987,
and  was elected to  his current position  with the Company  in August 1988. Mr.
Davis joined the Company in August 1978. Mr. Davis was elected President of WPLH
in January 1990, and was elected  President and Chief Executive Officer of  WPLH
effective July 1, 1990. Mr. Davis was elected Chairman of the Board of Heartland
Development Corporation, a subsidiary of WPLH, effective July 1, 1990. Mr. Davis
is  a member of the Board of Regents of the University of Wisconsin System and a
member of the Carnegie Mellon University Board of Trustees. He is a director  of
the  American Gas Association;  Amoco Oil Company;  Competitive Wisconsin, Inc.;
Sentry Insurance  Company  (a  mutual  company);  and  the  Wisconsin  Utilities
Association.  Mr.  Davis  is  also  a director  and  Chairman  of  the Wisconsin
Association of Manufacturers and Commerce.

    [PHOTO 3]
ROCKNE G. FLOWERS

                       Principal occupation:  President and  Director of  Nelson
                         Industries,   Inc.   (a  muffler,   filter,  industrial
                         silencer,  and  active  sound  and  vibration   control
                         technology    and   manufacturing   firm),   Stoughton,
                         Wisconsin.

                       Age: 62

                       Served as director since: February 1994

                       Annual Meeting  at which  nominated term  of office  will
                       expire: 1996

OTHER  INFORMATION:  Mr.  Flowers has served  as a director  of WPLH since April
1981. He is also  a director of RMT,  Inc.; Nelson Industries, Inc.;  Digisonix,
Inc.;  American  Family Mutual  Insurance  Company; Janesville  Sand  and Gravel
Company; M&I Madison Bank; Meriter Health Services, Inc.; Meriter Hospital;  and
the  Wisconsin History  Foundation. He  is also  a member  of the  University of
Wisconsin-Madison School  of  Business  Board of  Visitors,  and  the  Wisconsin
Judicial Commission.

                                       3
<PAGE>
    [PHOTO 4]
ARNOLD M. NEMIROW

                       Principal  occupation: President, Chief Executive Officer
                         and Director, Wausau  Paper Mills Company  (a pulp  and
                         paper manufacturer), Wausau, Wisconsin.

                       Age: 50

                       Served as director since: February 1994

                       Annual  Meeting at  which nominated  term of  office will
                       expire: 1995

OTHER INFORMATION:  Mr. Nemirow has served as a director of WPLH since  February
1991.  He is also a  director of Community Health  Care, Inc. (Wausau Hospital);
Competitive Wisconsin,  Inc.;  M  &  I First  American  National  Bank,  Wausau;
Leadership  Wausau; Leigh  Yawkey Woodson  Art Museum;  Wisconsin Association of
Manufacturers and  Commerce  (Vice  Chair); Wisconsin  Paper  Council  Executive
Committee;  and the Wausau YMCA Foundation. He is  also a member of the New York
Bar.

    [PHOTO 5]
MILTON E. NESHEK

                       Principal occupation: President, Chief Executive  Officer
                         and Director of the law firm of Godfrey, Neshek, Worth,
                         &  Leibsle,  S.C.,  Elkhorn,  Wisconsin,  and Director,
                         General Counsel, Assistant  Secretary and Manager,  New
                         Market   Development,  Kikkoman  Foods,  Inc.  (a  food
                         products manufacturer), Walworth, Wisconsin.

                       Age: 63

                       Served as director since: November 1984

                       Annual Meeting  at which  nominated term  of office  will
                       expire: 1997

   
OTHER  INFORMATION:  Mr. Neshek has served  as a director of WPLH since December
1986. He  is also  a  director of  Heartland  Properties, Inc.;  Capital  Square
Financial  Corporation; Friends  of Milwaukee Public  Museum; Midwest U.S.-Japan
Association; Regional  Transportation Authority  (of southeast  Wisconsin);  the
Wisconsin  Association of Manufacturers and  Commerce; and Wisconsin-Chiba, Inc.
He is a Fellow in the American College of Probate Counsel. Mr. Neshek is  active
in  the Walworth  County Bar  Association, the State  Bar of  Wisconsin, and the
American Judicature Society.
    

                                       4
<PAGE>
    [PHOTO 6]
JUDITH D. PYLE

                       Principal  Occupation:   Vice  Chair   and  Senior   Vice
                         President of Corporate Marketing of Rayovac Corporation
                         (a   battery   and  lighting   products  manufacturer),
                         Madison, Wisconsin.

                       Age: 50

                       Served as director since: February 1994

                       Annual Meeting  at which  nominated term  of office  will
                       expire: 1995

   
OTHER  INFORMATION:  Ms. Pyle  has served as a director  of WPLH since May 1992.
She is  also a  director of  Rayovac Corporation,  Firstar Corporation,  Oshkosh
B'Gosh,  and H. C. Prange Company.  She is a member of  the Board of Visitors at
the University  of  Wisconsin  School  of Business  and  the  School  of  Family
Resources  and Consumer Sciences. In addition, Ms. Pyle is a member of the Board
of Directors of the United Way Foundation.  She is a former member of the  Board
of  Directors of  the Madison  Civic Center Foundation,  the United  Way of Dane
County, and the Wisconsin Special Olympics.
    

    [PHOTO 7]
CAROL T. TOUSSAINT

                       Principal occupation: Consultant

                       Age: 64

                       Served as director since: August 1976

                       Annual Meeting  at which  nominated term  of office  will
                       expire: 1997

OTHER  INFORMATION:    Mrs.  Toussaint is  an  independent  consultant  on board
organization, fund  development and  public  relations, working  primarily  with
nonprofit  organizations. She is  the owner of Vantage  Point, a lecture program
business, and  an Associate  of Kolbe  Concepts, Inc.,  a management  consulting
firm.  She is an active member and  past chair of the Utility Women's Conference
(a national  organization open  to women  serving as  directors or  officers  of
investor-owned  electric, gas, water, and telephone companies). She is immediate
past president  of the  Rotary Club  of Madison,  and a  director of  the  Evjue
Foundation;  Madison  Civic  Center  Foundation;  Madison  Community Foundation;
Wisconsin History  Foundation;  and the  Wisconsin  Taxpayers Alliance.  At  the
University  of Wisconsin-Madison,  she serves  as a  director of  the University
Research Park, a member of  the Board of Visitors of  the School of Business,  a
member  of the  Alumni Association  Cabinet 99,  and on  the Council  on Women's
Giving of the Bascom Hill Society  of the University Foundation. Mrs.  Toussaint
has been a director of WPLH since February 1994.

    THE  BOARD OF  DIRECTORS RECOMMENDS THE  FOREGOING NOMINEES  FOR ELECTION AS
DIRECTORS AND URGES EACH SHAREOWNER TO VOTE "FOR" ALL NOMINEES. SHARES OF  STOCK
REPRESENTED BY EXECUTED BUT UNMARKED PROXIES WILL BE VOTED "FOR" ALL NOMINEES.

                                       5
<PAGE>
                              CONTINUING DIRECTORS

    [PHOTO 8]
L. DAVID CARLEY

                       Principal  occupation:  Consultant  to  institutions  and
                         associations in higher  education and health  delivery;
                         financial advisor to small businesses.

                       Age: 65

                       Served as director from: 1975 to 1977
                       Served as director since: 1983

                       Annual  Meeting  at  which current  term  of  office will
                       expire: 1995

   
OTHER INFORMATION:  Mr. Carley is a trustee of the Kennedy Presidential Library,
and is a former trustee of Kalamazoo College.  He is a past member of the  Board
of  Regents of the  University of Wisconsin  System, is a  past President of the
National Association of Public Television Stations,  and is a past President  of
the Medical College of Wisconsin.
    

    [PHOTO 9]
DONALD R. HALDEMAN

                       Principal  occupation: Executive Vice President and Chief
                         Executive Officer, Rural Insurance Companies (a  mutual
                         group), Madison, Wisconsin.

                       Age: 57

                       Served as director since: July 1985

                       Annual  Meeting  at  which current  term  of  office will
                       expire: 1995

OTHER INFORMATION:  Mr. Haldeman is  a director of Competitive Wisconsin,  Inc.,
and  a member of the  Board and Chairman of  the Natural Resources Foundation of
Wisconsin, Inc. He is also a member of the Board of Visitors for the  University
of Wisconsin-Madison School of Veterinary Medicine.

                                       6
<PAGE>
    [PHOTO 10]
KATHARINE C. LYALL

                       Principal  occupation: President, University of Wisconsin
                         System, Madison, Wisconsin.

                       Age: 52

                       Served as director since: October 1986

                       Annual Meeting  at  which  current term  of  office  will
                       expire: 1996

OTHER INFORMATION:  Ms. Lyall has served as President since April 1992 and prior
thereto  served  as  Executive Vice  President  of the  University  of Wisconsin
System. Ms. Lyall has  been a director  of WPLH since  February 1994. Ms.  Lyall
also serves on the Board of Directors of the Kemper National Insurance Companies
and  the Carnegie Foundation for the Advancement of Teaching. She is a member of
a variety of  professional and community  organizations, including the  American
Economic  Association;  the  Association  of  American  Universities  (currently
serving on the Executive Committee); the Wisconsin Academy of Sciences, Arts and
Letters; the American Red Cross (Dane County); Competitive Wisconsin, Inc.;  and
Forward  Wisconsin.  In  addition  to  her  administrative  position,  she  is a
Professor of Economics at the University of Wisconsin-Madison.

    [PHOTO 11]
HENRY C. PRANGE

                       Principal occupation:  Director and  Retired Chairman  of
                         the  Board, H. C. Prange Company (retail stores), Green
                         Bay, Wisconsin.

                       Age: 66

                       Served as director since: December 1965

                       Annual Meeting  at  which  current term  of  office  will
                       expire: 1996

OTHER  INFORMATION:  Mr. Prange has served  as a director of WPLH since December
1986. He is also a director of H.  C. Prange Company, and is a past director  of
Frederick Atkins, Inc.

    [PHOTO 12]
HENRY F. SCHEIG

                       Principal   occupation:  Chairman   of  the   Board,  Aid
                         Association  for   Lutherans   (a   fraternal   benefit
                         society), Appleton, Wisconsin.

                       Age: 69

                       Served as director since: July 1980

                       Annual  Meeting  at  which current  term  of  office will
                       expire: 1996

OTHER INFORMATION:  Mr.  Scheig is a director  of Aid Association for  Lutherans
and a Trustee of AAL Mutual Funds. Mr. Scheig is past President of the Bay Lakes
Council, Boy Scouts of America.

                                       7
<PAGE>
                      MEETINGS AND COMMITTEES OF THE BOARD

    During  1993, the  Board of Directors  had standing  Audit, Compensation and
Personnel, and Nominating Committees.

AUDIT COMMITTEE

    During 1993, the Audit Committee consisted of all non-management members  of
the  Board and was  chaired by K. C.  Lyall. The committee  held two meetings in
1993. Beginning in February 1994, the committee was reconstituted to consist  of
L.  D. Carley,  R. G. Flowers,  D. R.  Haldeman, H. F.  Scheig, and  K. C. Lyall
(Chair). The committee recommends to the shareowners the independent auditors to
be appointed;  reviews the  reports and  comments of  the independent  auditors;
reviews  the activities and reports of  the Company's internal audit staff; and,
in response to  the reports and  comments of both  the independent auditors  and
internal  auditors, recommends to the Board any action which the Audit Committee
considers appropriate.

COMPENSATION AND PERSONNEL COMMITTEE

    During 1993,  the  Compensation and  Personnel  Committee consisted  of  all
directors  who are not and have never been officers, employees, or legal counsel
of the  Company, and  was chaired  by C.T.  Toussaint. The  committee held  five
meetings in 1993. Beginning in February 1994, the committee was reconstituted to
consist  of A.M. Nemirow, M.E. Neshek (Chair),  H.C. Prange, J.D. Pyle, and C.T.
Toussaint.  The  committee  sets  executive  compensation  policy;  reviews  the
performance of, and approves salaries for, officers and certain other management
personnel;  reviews and recommends to the  Board new or changed employee benefit
plans; reviews major provisions of negotiated employment contracts, if any;  and
reviews human resource development programs.

NOMINATING COMMITTEE

    During  1993, the Nominating Committee consisted of E.B. Davis, Jr. (Chair),
D.E. Haldeman,  and C.T.  Toussaint. The  committee held  one meeting  in  1993.
Beginning  in February 1994, the committee  was reconstituted to consist of R.G.
Flowers, K.C.  Lyall, A.M.  Nemirow (Chair),  H.C. Prange,  and J.D.  Pyle.  The
committee's  responsibilities  include making  recommendations  to the  Board of
Directors for nominees for election to  the Board. In making recommendations  of
nominees  for  election to  the Board,  the  Nominating Committee  will consider
nominees  recommended  by  shareowners.  Any   shareowner  wishing  to  make   a
recommendation should write the Chief Executive Officer of the Company, who will
forward all recommendations to the Nominating Committee.

    The  Board  of  Directors  held eleven  meetings  during  1993.  No director
attended fewer than 85 percent of the aggregate number of meetings of the  Board
and committees of the Board on which such director served.

   
COMPENSATION OF DIRECTORS
    
    No  fees are paid to  directors who are officers  of the Company (presently,
Mr. Davis). Non-employee directors who served  only on the Board of the  Company
received  an annual  fee of  $24,000. Non-employee  directors who  served on the
Boards of both the Company  and WPLH received an  annual fee of $32,800.  Travel
expenses are paid for each meeting day attended. All non-employee directors also
received  a 25  percent Company matching  contribution in WPLH  common stock for
limited optional cash purchases of WPLH  common stock through the WPLH  Dividend
Reinvestment  and Stock Purchase Plan.  Matching contributions for calendar year
1993 were  as follows:  L. David  Carley, $3,751;  Donald R.  Haldeman,  $3,751;

                                       8
<PAGE>
Katharine C. Lyall, $3,751; Henry F. Scheig, $3,751; Carol T. Toussaint, $2,500;
and  James  R. Underkofler,  $394.  Mr. Underkofler  will  retire as  a director
effective on the date of the 1994 Annual Meeting of Shareowners.

   
    DIRECTOR'S CHARITABLE AWARD  PROGRAM. In 1993,  the Company established  the
Director's  Charitable Award Program. The purpose of the Program is to recognize
the interest of the Company and its directors in supporting worthy institutions,
and to enhance  the director  benefit package  so that  the Company  is able  to
continue  to  attract and  retain directors  of the  highest caliber.  Under the
Program, when a director dies, the Company will donate a total of $500,000 to  a
qualifying  charitable organization,  or divide such  amount between  up to four
qualifying organizations, selected  by the individual  director. The  individual
directors  derive  no financial  benefit from  the  Program. All  deductions for
charitable contributions are taken by the Company, and the donations are  funded
by  the Company through life insurance policies  on the directors. Over the life
of the  Program, all  costs of  donations  and premiums  on the  life  insurance
policies,  including a return of the Company's  cost of funds, will be recovered
through the proceeds from life insurance on the directors. The program, over its
life, will not result in any material cost to the Company.
    

    DIRECTOR'S LIFE  INSURANCE PROGRAM.  The  Company maintains  a  split-dollar
Director's  Life Insurance Program  for non-employee directors  which provides a
maximum  death  benefit  of  $500,000  to  each  eligible  director.  Under  the
split-dollar arrangement, directors are provided a death benefit only and do not
have  any interest in the cash value of the policies. The Life Insurance Program
is structured to  pay a portion  of the total  death benefit to  the Company  to
reimburse  the Company for all costs of  the Life Insurance Program, including a
return on its funds. The Life Insurance Program, over its life, will not  result
in any material cost to the Company.

                                       9
<PAGE>
                         OWNERSHIP OF VOTING SECURITIES

    The  Company has two classes of  voting securities outstanding, common stock
and preferred stock. WPLH  owns 100 percent of  the outstanding common stock  of
the  Company. As of January 31, 1994, no shareowner beneficially owned more than
five percent  of any  series of  the Company's  preferred stock.  Listed in  the
following  table are  the shares of  WPLH common  stock owned as  of January 31,
1994, by the executive officers listed in the Summary Compensation Table and all
of the directors of the  Company, as well as the  shares owned by directors  and
officers as a group.

   
<TABLE>
<CAPTION>
                                                                                                         SHARES
                                                                                                      BENEFICIALLY
NAME OF BENEFICIAL OWNER                                                                                OWNED(1)
- - ----------------------------------------------------------------------------------------------------  ------------
<S>                                                                                                   <C>
Executives(2)
  William D. Harvey.................................................................................      4,458(3)
  James E. Johnson..................................................................................      1,063
  Edward F. Killeen.................................................................................      7,737(3)
  Eliot G. Protsch..................................................................................      3,419(3)
Director Nominees
  Les Aspin.........................................................................................        426(4)
  Erroll B. Davis, Jr...............................................................................      6,584(3)
  Rockne G. Flowers.................................................................................      5,901
  Arnold M. Nemirow.................................................................................      4,782
  Milton E. Neshek..................................................................................      7,770
  Judith D. Pyle....................................................................................      2,419
  Carol T. Toussaint................................................................................      6,680
Continuing Directors
  L. David Carley...................................................................................      2,339
  Donald R. Haldeman................................................................................      2,205
  Katharine C. Lyall................................................................................      2,524
  Henry C. Prange...................................................................................      6,293(3)
  Henry F. Scheig...................................................................................      3,192
Retiring Director
  James R. Underkofler..............................................................................     19,708(5)(6)
All Officers and Directors as a Group
  (32 people, including those listed above).........................................................    113,458
<FN>
- - ---------
(1)   Total  shares of WPLH common stock outstanding as of January 31, 1994 were
      30,441,027. All  individual executives  and directors  owned  beneficially
      less  than one percent of the total outstanding shares. All executives and
      directors as  a group  own beneficially  less than  one percent  of  total
      outstanding shares.
(2)   Stock ownership for Mr. Davis is shown with director nominees.
(3)   Included  in the beneficially owned shares  shown are the following number
      of shares  over which  the specified  individuals have  shared voting  and
      investment  power: Mr. Harvey--1,365;  Mr. Protsch--271; Mr. Davis--3,882;
      Mr. Killeen--4,046; and Mr. Prange--248.
</TABLE>
    

                                       10
<PAGE>
   
<TABLE>
<S>   <C>
(4)   Mr. Aspin owned no  shares of WPLH  common stock as  of January 31,  1994;
      however,  Mr. Aspin was a shareowner of  WPLH when he was appointed to the
      Board of Directors of the Company in February 1994. As of March 25,  1994,
      Mr. Aspin owned 426 shares of WPLH common stock.
(5)   Mr.   Underkofler  owns  10  shares  of  Company  preferred  stock,  which
      represents  less  than  1  percent  of  the  class  of  stock  owned.  Mr.
      Underkofler is the only executive or director who owns preferred stock.
(6)   Mr.  Underkofler will retire  as a director  effective on the  date of the
      1994 Annual Meeting of
      Shareowners.
</TABLE>
    

                       COMPENSATION OF EXECUTIVE OFFICERS

    The following Summary Compensation Table  sets forth the total  compensation
paid by the Company for all services rendered during 1993, 1992, and 1991 to the
Chief  Executive Officer  and the four  other most  highly compensated executive
officers.

                           SUMMARY COMPENSATION TABLE

<TABLE>
<CAPTION>
                                                         ANNUAL COMPENSATION
                                            ---------------------------------------------
                                                                        OTHER ANNUAL           ALL OTHER
NAME AND PRINCIPAL POSITION           YEAR  SALARY($)  BONUS($)(1)  COMPENSATION($)(2)(3)  COMPENSATION($)(2)(4)
- - ------------------------------------  ----  ---------  -----------  ---------------------  ------------------
<S>                                   <C>   <C>        <C>          <C>                    <C>
Erroll B. Davis, Jr.................  1993    365,750     115,796              8,979              57,155
President and Chief                   1992    350,000      82,914              9,501              59,139
Executive Officer                     1991    270,000           0
William D. Harvey...................  1993    163,846      42,104              4,152              29,119
Senior Vice                           1992    143,991      24,119              4,321              21,692
President                             1991    139,128           0
Eliot G. Protsch....................  1993    144,748      42,104              2,934              14,122
Senior Vice                           1992    131,162      23,565              3,163              14,974
President                             1991    125,713           0
James E. Johnson....................  1993    139,169      35,068              6,079              29,641
Senior Vice                           1992    137,383      24,870              8,510              40,326
President                             1991    126,000           0
Edward F. Killeen(5)................  1993    138,386      30,964              8,315              33,964
                                      1992    124,812      16,876              2,242              29,023
                                      1991    113,493           0
<FN>
- - ---------
(1)   Consists of payments under the Company's Management Incentive Plan,  which
      is a performance-based compensation plan.
(2)   In  accordance with  the rules of  the Securities  and Exchange Commission
      (SEC),  the  amounts   for  Other  Annual   Compensation  and  All   Other
      Compensation are first reported for 1992.
(3)   Consists of income tax gross-ups for reverse split-dollar life insurance.
</TABLE>

                                       11
<PAGE>
<TABLE>
<S>   <C>
(4)   All  Other  Compensation  for  1993 consists  of:  vacation  buy-back, Mr.
      Davis--$8,440, and Mr. Harvey--  $5,116; matching contributions to  401(k)
      plan,  Mr. Davis--$5,613,  Mr. Harvey--$7,214,  Mr. Johnson--  $3,342, Mr.
      Protsch--$2,066, and  Mr.  Killeen--$2,076;  split-dollar  life  insurance
      premiums, Mr. Davis $28,408, Mr. Harvey--$9,994, Mr. Johnson--$16,350, Mr.
      Protsch--$7,254,  and  Mr.  Killeen--$18,281;  reverse  split-dollar  life
      insurance premiums, Mr. Davis--$14,694, Mr. Harvey--$6,795, Mr.  Johnson--
      $9,949,  Mr. Protsch--$4,802,  and Mr.  Killeen--$13,608. The split-dollar
      and reverse  split-dollar  insurance  premiums are  calculated  using  the
      "foregone interest" method.
(5)   Retired on January 1, 1994.
</TABLE>

   
    RETIREMENT  PLAN. Salaried employees (including officers) of the Company are
eligible to participate in the  Company's Retirement Plan. All eligible  persons
whose  compensation  is reported  in  the foregoing  Summary  Compensation Table
participated in the plan during 1993.  Contributions to the plan are  determined
actuarially,  computed on  a single-life, annuity  basis, and  cannot be readily
calculated  as  applied  to  any  individual  participant  or  small  group   of
participants.  For purposes of the plan, compensation means payment for services
rendered, including vacation and  sick pay, and  is substantially equivalent  to
salary  reported in  the foregoing  Summary Compensation  Table. Retirement plan
benefits depend upon length of plan service  (up to a maximum of 30 years),  age
at  retirement, and  amount of compensation  (determined in  accordance with the
plan) and are reduced by up to 50 percent of Social Security benefits.  Credited
years  of service  under the  plan for  covered persons  named in  the foregoing
Summary Compensation Table are as follows: James E. Johnson, 30 years; Edward F.
Killeen, 17 years; Erroll B. Davis, Jr.,  14 years; Eliot G. Protsch, 14  years;
and William D. Harvey, 6 years. Assuming retirement at age 65, a retirement plan
participant  would be  eligible at  retirement for  a maximum  annual retirement
benefit as follows:
    

   
                             RETIREMENT PLAN TABLE
    

   
<TABLE>
<CAPTION>
               AVERAGE                     ANNUAL BENEFIT AFTER SPECIFIED YEARS IN PLAN*
                ANNUAL                  ----------------------------------------------------
             COMPENSATION                  5       10       15       20       25       30
            -------------               -------  -------  -------  -------  -------  -------
<S>                                     <C>      <C>      <C>      <C>      <C>      <C>
$125,000..............................  $10,311  $20,623  $30,934  $41,245  $51,557  $61,868
 150,000..............................   12,603   25,206   37,809   50,412   63,015   75,618
 200,000..............................   17,186   34,373   51,559   68,745   85,932  103,118
 250,000..............................   21,770   43,539   65,309   87,079  108,848  130,618
 300,000..............................   26,353   52,709   79,059  105,412  131,765  158,118
 350,000..............................   30,936   61,873   92,809  123,745  154,682  185,618
 400,000..............................   35,520   71,039  106,559  142,079  177,598  213,118
 450,000..............................   40,103   80,206  120,309  160,412  200,515  240,618
<FN>
- - ---------
(*) Average annual compensation  is based  upon the  average of  the highest  36
    consecutive months of compensation. The Retirement Plan benefits shown above
    are  net  of  estimated Social  Security  benefits  and do  not  reflect any
    deduction for  other amounts.  The annual  retirement benefits  payable  are
    subject  to certain maximum limitations under  the Internal Revenue Code (in
    general, $115,641 for  1993 and $118,800  for 1994). Payments  in excess  of
    these  limits are made from the Unfunded Supplemental Retirement Plan. Under
    the  Retirement  Plan  and  a  supplemental  survivors  income  plan,  if  a
    Retirement  Plan  participant  dies  prior  to  retirement,  the  designated
    survivor of the participant is entitled to a
</TABLE>
    

                                       12
<PAGE>
   
<TABLE>
<S> <C>
    monthly income benefit equal to approximately 50 percent (100 percent in the
    case of certain executive
   officers and  key management  employees) of  the monthly  retirement  benefit
    which  would have been payable to  the participant under the Retirement Plan
    if the participant had remained employed  by the Company until eligible  for
    normal retirement.
</TABLE>
    

    UNFUNDED  SUPPLEMENTAL RETIREMENT  PLAN. The  Company maintains  an Unfunded
Supplemental Retirement  Plan which  provides funds  for payment  of  retirement
benefits above the limitations on payments from qualified pension plans in those
cases  where an employee's retirement benefits exceed the qualified plan limits.
Additionally, the plan provides for payments of supplemental retirement benefits
to employees  of Vice  President or  higher, who  have been  granted  additional
months of service by the Board of Directors for purposes of computing retirement
benefits.

    UNFUNDED  EXECUTIVE TENURE PLAN. The Company maintains an Unfunded Executive
Tenure Plan to provide incentive for key executives to remain in the service  of
the  Company by providing  additional compensation which is  payable only if the
executive remains with  the Company  until retirement (or  other termination  if
approved by the Board of Directors). Participants in the plan must be designated
by the Chief Executive Officer and approved by the Board. Mr. Davis was the only
active  participant in the plan  as of December 31,  1993. The plan provides for
monthly payments to a participant after retirement (at or after age 65, or  with
Board  approval, prior to age 65) for 120  months. The payments will be equal to
25 percent  of the  participant's  highest average  salary for  any  consecutive
36-month  period.  If  a participant  dies  prior  to retirement  or  before 120
payments have  been made,  the participant's  beneficiary will  receive  monthly
payments  equal to 50 percent of such amount for 120 months in the case of death
before retirement, or if  the participant dies after  retirement, 50 percent  of
such  amount for the balance of the 120 months. Annual benefits of $92,000 would
be payable to Mr. Davis upon retirement, assuming he continues in the  Company's
service  until retirement at  the same salary  as was in  effect on December 31,
1993.

               REPORT OF THE COMPENSATION AND PERSONNEL COMMITTEE
                           ON EXECUTIVE COMPENSATION

    The Company's principal  executive compensation objective  is to  compensate
executive  officers in a manner that will  attract and retain the services of an
outstanding  management  team  and  provide  incentives  to  motivate   superior
performance  by key employees. In concert  with that objective, the Compensation
and Personnel  Committee  of  the  Board of  Directors  has  a  three  component
executive  compensation policy: (1)  annual base salary  adjustments designed to
recognize professional  growth and  to adjust  for inflationary  pressures,  (2)
annual  Management Incentive Plan  awards based on  achieving specific corporate
performance targets,  and  (3)  promotional  increases  related  to  significant
increases  in responsibility and/or disparities with comparable positions in the
industry. To assist the Compensation and Personnel Committee in determining  and
establishing  appropriate  executive  compensation policies,  the  Committee has
engaged an independent consultant to  study the executive compensation  policies
and  practices of the Company  and to make recommendations  to the Committee. An
outline of the three elements of the current compensation policy follows:

    BASE ADJUSTMENT--Each executive  is in a  salary grade with  a salary  range
based  on his or her level of  experience and responsibility compared to similar
positions within the utility  industry, based on  the Edison Electric  Institute
survey  of utility executive compensation, and  in the broader marketplace based
on information on general industry executive compensation provided by Wyatt Data
Services. All regular

                                       13
<PAGE>
salaried employees, including officers  of the Company,  received a base  salary
adjustment  of from  3.5 to  5.5 percent  for calendar  year 1993,  effective on
January 1,  1993, determined  by  their current  positions in  their  respective
salary  ranges.  Those  nearer to  the  lower  ends of  their  respective ranges
received the highest percentage increases.

    MANAGEMENT INCENTIVE PLAN (MIP)--The goal of  the MIP for the Company is  to
place  a portion of executives'  compensation at risk to  encourage and reward a
continued  high  level  of  performance  each  year.  The  MIP  covers   utility
executives,  including Mr. Davis' utility responsibilities.  The MIP is based on
achieving annual  targets in  several areas  of overall  corporate  performance,
including  profitability, operations and maintenance expense reductions, capital
spending reductions, electric and  gas conservation, maintenance of  competitive
utility rates, and achievement of electric service reliability standards.

    MIP  performance  category  thresholds  were all  exceeded,  except  for the
reliability targets which were affected by unusually severe weather during 1993.
The MIP awarded 63 percent of its allowable maximum for 1993.

    MIP awards  for Mr.  Davis can  range from  0 to  50 percent  of his  annual
utility  salary. MIP awards for  other executives range from  0 to 35 percent of
their individual annual salary. Awards  for 1993 were made  to Mr. Davis and  to
other  top executives  as shown in  the Summary Compensation  Table. MIP program
performance categories, targets, and award  levels are reviewed annually by  the
Committee.

    CHIEF  EXECUTIVE  OFFICER  COMPENSATION--The  compensation  for  Mr.  Davis,
President  and  Chief  Executive  Officer,   reported  for  1993  reflects   the
application  of the policies described above. Mr. Davis also participates in the
other employee benefit plans available to executive officers.

    POLICY WITH  RESPECT TO  THE $1  MILLION DEDUCTION  LIMIT--Recently  enacted
Section  162(m)  of the  Internal Revenue  Code  generally limits  the corporate
deduction for  compensation  paid  to  executive officers  named  in  the  proxy
statement  to $1 million unless certain  requirements are met. The Committee has
carefully considered the impact of this new tax code provision. At this time, no
executives will earn compensation  in excess of the  $1 million cap  limitation.
The Committee, however, will continue to monitor the impact of Section 162(m).

                                          COMPENSATION AND PERSONNEL COMMITTEE
                                          Milton E. Neshek (Chair)
                                          Judith D. Pyle
                                          Arnold M. Nemirow
                                          Carol T. Toussaint
                                          Henry C. Prange

                                       14
<PAGE>
   
      COMPLIANCE WITH SECTION 16(A) OF THE SECURITIES EXCHANGE ACT OF 1934
    

    The  Company's directors, its executive  officers and certain other officers
are required to report  their ownership of WPLH  common stock and the  Company's
preferred  stock and  any changes  in that  ownership to  the SEC.  All required
filings in 1993 were properly  made in a timely  fashion, with the exception  of
one  purchase of 20 shares of WPLH common stock by Milton E. Neshek, a director,
in April  1993, which  was  not reported  until June  8,  1993. In  making  this
statement, the Company has relied on representations of the persons involved and
on copies of their reports provided to the Company.

                                 PROPOSAL # 2:
                      APPOINTMENT OF INDEPENDENT AUDITORS

    The  Audit Committee of the Board of Directors of the Company recommends the
reappointment of  Arthur  Andersen &  Co.,  independent public  accountants,  as
auditors  to examine  the financial statements  of the Company  for 1994. Arthur
Andersen & Co. served  as auditors for  the Company in  1993. In tabulating  the
votes for the reappointment of Arthur Andersen & Co., an abstention has the same
effect  as a vote against. Beneficially owned shares not voted (broker nonvotes)
have no effect on vote  tabulations. WPLH intends to vote  all of its shares  of
common  stock "FOR" the  appointment of Arthur  Andersen & Co.  as the Company's
independent auditors  for  1994,  thereby assuring  the  appointment  of  Arthur
Andersen & Co.

    A representative of Arthur Andersen & Co. will be present at the meeting and
available to make a statement or to respond to questions, as appropriate.

    THE  BOARD OF DIRECTORS RECOMMENDS A  VOTE "FOR" THE REAPPOINTMENT OF ARTHUR
ANDERSEN & CO. SHARES OF STOCK REPRESENTED BY EXECUTED BUT UNMARKED PROXIES WILL
BE VOTED "FOR" SUCH REAPPOINTMENT.

                                 PROPOSAL # 3:
                      PROPOSED AMENDMENTS TO THE RESTATED
                            ARTICLES OF ORGANIZATION

INTRODUCTION

   
    The  Board  of  Directors  of  the  Company  has  unanimously  approved  and
recommends  that the shareowners adopt proposed amendments to Article III of the
Restated Articles of Organization of the Company (the "Articles"). The  proposed
amendments,  if  approved by  the shareowners,  would make  it possible  for the
Company to issue shares of preferred stock with a variable or floating  dividend
rate.  At present,  the Company  is only permitted  under the  Articles to issue
preferred stock with a fixed dividend rate. If approved, the proposed amendments
would also (i) eliminate references in  the Articles to shares of the  Company's
7.56%  Preferred Stock,  8.48% Preferred Stock  and 12% Preferred  Stock (all of
which shares have been redeemed by  the Company and accordingly reclassified  as
authorized  but unissued  shares of  preferred stock  without designation  as to
series) and eliminate certain provisions governing redemption premiums on  other
series  of outstanding preferred stock which, due to the passage of time, are no
longer in  effect, (ii)  consolidate into  a new  paragraph of  Article III  and
confirm  various provisions  of the  Articles which set  forth the  terms of the
shares of  those  series  of  preferred  stock  currently  outstanding  (without
effecting  substantive changes  to the terms  of such series),  and (iii) effect
several other clarifying changes as described in greater detail below.
    

                                       15
<PAGE>
   
    Pursuant to  the Articles,  the  Company is  authorized to  issue  3,750,000
shares  of preferred stock, without par  value, in various series, provided that
the aggregate stated value thereof does not exceed $150 million at any time.  As
of  March 22, 1994, of the 3,750,000 authorized shares of preferred stock, there
was a  total of  1,049,225  shares outstanding,  which outstanding  shares  were
divided  into  seven  different  series  as follows:  99,970  shares  of  4 1/2%
Preferred Stock, 74,912 shares of 4.80% Preferred Stock, 64,979 shares of  4.96%
Preferred  Stock, 29,957 shares of 4.40% Preferred Stock, 29,947 shares of 4.76%
Preferred Stock, 599,460 shares of 6.50% Preferred Stock, and 150,000 shares  of
6.20% Preferred Stock. The remaining authorized but unissued shares of preferred
stock are subject to issuance by the Company in such series and on such terms as
the  Articles  permit and  as the  Board  of Directors  may deem  advisable. The
proposed amendments  would not  change the  number of  shares or  the  aggregate
stated value of preferred stock that the Company is authorized to issue.
    

    The  text of the proposed amendments is  attached hereto as Appendix A. Each
shareowner is urged to read Appendix  A carefully, together with the summary  of
certain  important  aspects  of  the  proposed  amendments  which  follows.  The
discussion below is qualified in its entirety  by reference to the full text  of
the proposed amendments.

PURPOSE AND EFFECTS

    The  primary purpose  of the proposed  amendments is to  provide the Company
with greater  flexibility with  respect  to its  financing alternatives  and  to
increase  the Company's  access to  financial markets.  If given  the ability to
issue preferred stock for which the dividend rate is not fixed, the Company will
be better positioned  to take advantage  of fluctuations in  interest rates  and
therefore  possibly obtain lower-cost financing.  The proceeds from the issuance
of variable rate preferred stock  (assuming shareowner approval of the  proposed
amendments)  would be  available for  general corporate  purposes, including the
possible future redemption of outstanding series of the Company's first mortgage
bonds.

   
    Existing provisions of the  Articles relating to  the issuance of  preferred
stock  require that  the annual  rate of dividend  for each  series of preferred
stock be fixed (although the rates may vary from series to series) and that  the
dividends on all series of preferred stock be paid or set apart on the same date
(on  a  quarterly basis)  and  in the  same  proportionate amount.  THE PROPOSED
AMENDMENTS WOULD NOT AFFECT THE TIMING  OF DIVIDEND PAYMENTS ON OR THE  DIVIDEND
PERIODS OF SHARES OF PREFERRED STOCK WITH A FIXED DIVIDEND RATE, BUT WOULD ALLOW
THE  BOARD OF DIRECTORS TO ESTABLISH  DIFFERENT DIVIDEND PERIODS AMONG SERIES OF
PREFERRED STOCK  WITH  VARIABLE DIVIDEND  RATES  (AND ALLOW  FOR  SUCH  DIVIDEND
PERIODS  TO BE CHANGED FROM TIME TO TIME AS SPECIFIED IN THE PARTICULAR SERIES).
The proposed amendments would also  eliminate the requirement that dividends  be
paid or set apart in a proportionate amount for each share of preferred stock at
any  time that  a dividend  is paid  on or  set apart  for a  specific series of
preferred stock. In light  of the possibility under  the proposed amendments  of
having  dividend periods  which no longer  coincide, this change  is intended to
eliminate the administrative  burden and cost  to the Company  of having to  set
apart  dividends  during the  course  of a  dividend  period for  one  series of
preferred stock in order to pay the dividend on another series at the conclusion
of such latter series'  respective dividend period.  THE PROPOSED AMENDMENTS  DO
PROVIDE,  HOWEVER, THAT NO DIVIDEND MAY BE PAID ON ANY SERIES OF PREFERRED STOCK
UNLESS, AT  THE TIME  FOR SUCH  DIVIDEND PAYMENT,  CUMULATIVE DIVIDENDS  ON  ALL
OUTSTANDING  SERIES OF PREFERRED  STOCK FOR ALL  THEN COMPLETED DIVIDEND PERIODS
HAVE BEEN PAID OR SET APART.
    

    Similarly, the current Articles provide that no dividend may be paid on  the
Company's  common  stock  (all  of  which is  held  by  WPLH)  unless cumulative
dividends for all past dividend periods and the current

                                       16
<PAGE>
period for all series of preferred stock then outstanding have been paid or  set
apart.  The proposed amendments would modify this provision so that common stock
dividends could be paid, provided that dividends had been paid or set apart with
respect to all  series of  outstanding preferred  stock for  all then  completed
dividend  periods. This  change is intended,  as discussed in  a similar context
above, to eliminate the burden and cost to the Company of having to set apart  a
dividend  for a series of preferred stock during the course of a dividend period
for such series.

    Under the present Articles, holders of preferred stock are entitled to elect
a majority of the Board of Directors of  the Company for so long as the  Company
is  in default in an amount equal to four full quarterly dividends on all shares
of preferred stock  then outstanding. To  account for the  issuance of  variable
rate  preferred stock which may have dividend  periods that do not coincide with
the quarterly periods of the fixed rate preferred stock, the proposed amendments
would give holders  of preferred  stock the  right to  elect a  majority of  the
directors  in the  event the  Company was in  default on  dividends on preferred
stock in an amount equal  to the dividend requirement for  one year on all  then
outstanding  shares  of  preferred stock.  For  purposes of  this  provision and
elsewhere in the Articles, the proposed amendments would provide, in the case of
variable rate preferred  stock, that the  dividend requirement for  one year  be
calculated  by using the dividend  rate in effect with  respect to each variable
rate series at the time the determination is made.

    The proposed amendments  would also  clarify that  shares of  any series  of
preferred  stock which have been redeemed or reacquired by the Company will have
the status  of  authorized  but  unissued shares  of  preferred  stock,  without
designation  as to series, until such shares are once more designated as part of
a particular series  by the Board  of Directors. The  proposed amendments  would
similarly  clarify the authority  of the Board  of Directors to  provide, in the
resolution creating a  new series of  preferred stock, that  the shares of  such
series be entitled to a "no call" period during which time such shares would not
be subject to redemption by the Company.

    The  remaining  changes effected  by the  proposed amendments  would conform
various provisions of the Articles to provide for the issuance of variable  rate
preferred stock.

VOTE REQUIRED FOR ADOPTION OF THE AMENDMENTS

    The  affirmative vote of holders  of both two-thirds of  the voting power of
the outstanding preferred  stock entitled to  vote thereon, with  all series  of
preferred  stock voting  together as  a separate  class, and  a majority  of the
voting power of all  outstanding shares of preferred  stock and common stock  of
the  Company entitled to vote thereon, will  be required to approve the proposed
amendments. Any  shares  not  voted  at  the  annual  meeting,  whether  due  to
abstentions,  broker  nonvotes or  otherwise,  will have  the  effect of  a vote
against the proposed  amendments. WPLH intends  to vote all  of the  outstanding
shares of the Company's common stock "FOR" the proposed amendments.

    THE  BOARD OF DIRECTORS RECOMMENDS THAT  SHAREOWNERS VOTE "FOR" THE PROPOSED
AMENDMENTS. SHARES OF STOCK REPRESENTED BY EXECUTED BUT UNMARKED PROXIES WILL BE
VOTED "FOR" THE PROPOSED AMENDMENTS.

                                    GENERAL

    VOTING. The outstanding voting securities of the Company on the record  date
stated  below consisted of 13,236,601  shares of common stock  (all of which are
held by  WPLH)  and 1,049,225  shares  of  preferred stock  (issued  in  various
series).

                                       17
<PAGE>
    Only  shareowners of  the Company  of record  on its  books at  the close of
business on March  22, 1994,  are entitled  to vote  at the  meeting. Each  such
shareowner  is  entitled to  vote  on each  matter submitted  to  a vote  at the
meeting. WPLH, the sole holder of the  Company's common stock, has one vote  for
each share it holds on the record date. Every holder of preferred stock has, for
each share of preferred stock held by him or her on the record date, that number
of votes (including any fractional vote) determined by dividing the stated value
of  such  shares  by 100.  Shareowners  may vote  either  in person  or  by duly
authorized proxy. The  giving of proxies  by shareowners will  not affect  their
right  to vote  their shares if  they attend the  meeting and desire  to vote in
person. Presence at  the meeting of  a shareowner who  signed a proxy,  however,
does  not itself revoke the  proxy. A proxy may be  revoked by the person giving
it, any time before it is voted, by advising the Secretary of the Company  prior
to  such voting. A proxy  may also be revoked by  a shareowner who duly executes
another proxy  bearing  a  later  date  but prior  to  the  voting.  All  shares
represented  by effective proxies on the enclosed form, received by the Company,
will be voted at  the meeting or  any adjourned session of  the meeting, all  in
accordance with the terms of such proxies.

   
    PROPOSALS  OF  SHAREOWNERS.  Under  the rules  of  the  SEC,  any shareowner
proposal intended to be presented at the 1995 Annual Meeting of Shareowners must
be received at the  principal office of  the Company no  later than December  9,
1994,  in order to be  eligible to be considered  for inclusion in the Company's
proxy materials relating to that meeting.
    

    OTHER BUSINESS. The meeting is being held for the purposes set forth in  the
notice  accompanying this proxy statement. The Board of Directors of the Company
knows of no business to be transacted  at the meeting other than that set  forth
in  the notice. However, if  any other business should  properly be presented to
the meeting, the proxies will be voted in respect thereof in accordance with the
judgment of the person or persons voting the proxies.

                                          WISCONSIN POWER AND LIGHT COMPANY

                                          [GRAPHIC]
                                          ERROLL B. DAVIS, JR.
                                          PRESIDENT AND CHIEF EXECUTIVE OFFICER

                                       18
<PAGE>
                                                                      APPENDIX A

            PROPOSED AMENDMENTS TO RESTATED ARTICLES OF ORGANIZATION

    Article  III as set forth  below is marked to  reflect changes that would be
effected by the proposed  amendments. Additions are in  all capital letters  and
deletions have been indicated by including an * (asterisk) before and after this
material.

                            ------------------------

                                  ARTICLE III

    (1)  The authorized  capital stock of  the Corporation is  Two Hundred Forty
Million Dollars ($240,000,000) and is  divided into Three Million Seven  Hundred
Fifty Thousand (3,750,000) shares of Preferred Stock without par value, provided
that  the aggregate  stated value thereof  shall not exceed  $150,000,000 at any
time, and Eighteen Million (18,000,000) shares of Common Stock of the par  value
of $5 per share. All shares of the authorized Preferred Stock at any time having
the  status  of authorized  and unissued  shares may  be issued  in one  or more
series, with such stated values, with such designation or designations and  with
such  terms and conditions as  to redemption (but the  redemption price shall be
not less  than the  stated  value), as  to rate  of  dividend (which  *shall  be
expressed  in  the designation  of the  shares*  MAY BE  FIXED OR  VARIABLE) AND
FREQUENCY OF DIVIDEND PAYMENT,  and as to sinking  fund provisions (if any)  for
the redemption or purchase of shares, applicable to the shares of each series as
may  be determined *and fixed*  by the Board of  Directors of the Corporation in
the resolution authorizing  the issue of  such shares. Shares  of any series  of
Preferred Stock may not be issued for a consideration less than the stated value
thereof.  *Each  share  of  the  Corporation's  4  1/2%  Preferred  Stock, 4.80%
Preferred Stock, 4.96% Preferred Stock,  4.40% Preferred Stock, 4.76%  Preferred
Stock,  8.48% Preferred Stock, 7.56% Preferred Stock and 12% Preferred Stock now
outstanding shall have a stated value of $100.*

    (2) The holders of the Preferred  Stock from time to time outstanding  shall
be entitled to receive, in respect of each share held, dividends upon the stated
value  thereof at the *annual*  rate specified *in the  designation of* FOR such
share, payable quarter-yearly*,* IN THE CASE OF A SHARE OF PREFERRED STOCK  WITH
A  FIXED RATE OF DIVIDEND  OR PAYABLE AS SPECIFIED BY  THE BOARD OF DIRECTORS OF
THE CORPORATION IN THE  RESOLUTION AUTHORIZING THE ISSUE  OF SUCH SHARES IN  THE
CASE  OF A SHARE OF PREFERRED STOCK WITH  A VARIABLE RATE OF DIVIDEND, IN EITHER
CASE when and as declared by the Board  of Directors, out of the surplus or  net
profits  of  the  Corporation.  Such  dividends  shall  be  cumulative  from and
including the first day of  the dividend period in  which such share shall  have
been  originally issued; and shall FOR ANY COMPLETED DIVIDEND PERIOD be paid, or
declared and set apart  for payment, before any  dividends shall be declared  or
paid  on or set apart for the Common  Stock, so that if for any COMPLETED *past*
dividend period  *or the  current dividend  period* dividends  on the  Preferred
Stock  shall not  have been  paid, or  declared and  set apart  for payment, the
deficiency shall be fully paid or declared  and funds set apart for the  payment
thereof  before any dividends shall be declared or  paid on or set apart for the
Common Stock. The holders of *the* SHARES OF ANY SERIES OF Preferred Stock shall
not be  entitled  to receive  any  dividends  thereon except  dividends  at  the
*annual*  rate  *hereinbefore*  provided  BY  THE  BOARD  OF  DIRECTORS  IN  THE
RESOLUTION AUTHORIZING THE ISSUE OF SUCH SHARES. The term "dividend period",  as
used herein,

                                      A-1
<PAGE>
   
refers  to  EITHER  each period  of  three consecutive  calendar  months ending,
respectively, February 28, May 31, August 31 and November 30 in each year IN THE
CASE OF A SERIES OF PREFERRED STOCK HAVING  A FIXED RATE OF DIVIDEND OR, IN  THE
CASE  OF A SERIES  OF PREFERRED STOCK  HAVING A VARIABLE  RATE OF DIVIDEND, SUCH
PERIOD AS SHALL EITHER BE SPECIFIED BY THE BOARD OF DIRECTORS OF THE CORPORATION
IN THE RESOLUTION AUTHORIZING THE ISSUE  OF SHARES OF SUCH SERIES OR  DETERMINED
IN  ACCORDANCE WITH THE AUTHORITY GRANTED IN SAID RESOLUTION. *No dividend shall
at any time be paid on or set apart for any share unless at the same time  there
shall be paid on or set apart for all shares of Preferred Stock then outstanding
dividends in such amount that the holders of all shares of Preferred Stock shall
receive  or have  set apart  for them  a uniform  percentage of  the full annual
dividend to which  they are,  respectively, entitled.* All  shares of  Preferred
Stock,  regardless  of designation,  shall constitute  one  class of  stock and,
excepting only as to the stated values thereof, the *rates of dividends payable*
DIVIDEND rates (WHETHER FIXED OR VARIABLE) *of* AND THE FREQUENCY OF dividend*s*
*payable* PAYMENTS thereon, the price at which, and the terms and conditions  on
which,  shares may be redeemed and sinking fund provisions for the redemption or
purchase of shares,  shall be of  equal rank  and confer equal  rights upon  the
holders  thereof. *All shares  of Preferred Stock  of the same  stated value per
share at any time outstanding which bear the same dividend rate shall constitute
one series of  Preferred Stock and  all shares  of any one  series of  Preferred
Stock  shall be alike in all respects.* NO  DIVIDEND SHALL BE PAID ON ANY SERIES
OF PREFERRED STOCK FOR A DIVIDEND PERIOD AT THE CONCLUSION OF SUCH PERIOD UNLESS
AT THAT TIME  ALL CUMULATIVE DIVIDENDS  UPON THE PREFERRED  STOCK OF ALL  SERIES
THEN  OUTSTANDING FOR  ALL COMPLETED  DIVIDEND PERIODS  SHALL HAVE  BEEN PAID OR
DECLARED AND SET APART FOR PAYMENT. When full cumulative dividends as  aforesaid
upon the Preferred Stock of all series then outstanding for all COMPLETED *past*
dividend  periods *and for the current dividend  period* shall have been paid or
declared and set apart for payment, the Board of Directors may declare dividends
on the Common Stock of the Corporation, subject to the restrictions  hereinafter
contained.
    

    (3)  In the  event of  the liquidation,  dissolution or  winding up, whether
voluntary or involuntary, of the Corporation, the holders of the Preferred Stock
shall be entitled to be paid in full, out of the net assets of the  Corporation,
the  stated value of their  shares and, to the extent  that there may be profits
properly applicable thereto (whether capitalized  or not), the unpaid  dividends
accrued  thereon  before any  amount shall  be paid  out of  such assets  to the
holders of the Common Stock.  After such payment in full  to the holders of  the
Preferred  Stock, the remaining  assets shall be  divided among and  paid to the
holders of the Common Stock.

    (4) *(a)*  The Corporation, on the sole authority of its Board of Directors,
shall have the right (SUBJECT TO THE  SPECIFIC TERMS OF ANY SERIES OF  PREFERRED
STOCK  AS FIXED BY THE BOARD  OF DIRECTORS) at any time  or from time to time to
redeem and retire  all or  part of the  Preferred Stock  or all or  part of  the
shares  of one or more series of Preferred  Stock upon and by the payment to the
holders of  the  shares  to  be  redeemed, or  upon  or  by  setting  aside,  as
hereinafter  provided, for the benefit of such holders, the stated value of each
share to be redeemed, together with  all unpaid accrued dividends thereon,  and,
in  addition thereto,  *a* THE  premium *as  follows: for  each share  of 4 1/2%
Preferred Stock, a premium  of $7; for  each share of  4.80% Preferred Stock,  a
premium  of $1; for  each share of 4.96%  Preferred Stock, a  premium of $1; for
each share of 4.40% Preferred Stock, a premium of $4.50; for each share of 4.76%
Preferred Stock, a premium  of $1; for  each share of  8.48% Preferred Stock,  a
premium  of $6 to and including June 30, 1981, a premium of $3 if redeemed after
June 30, 1981 and to  and including June 30, 1986,  and thereafter a premium  of
$1; for each share of 7.56% Preferred Stock, a premium of $8.56 to and including
May  31, 1978;  a premium of  $6.04 if  redeemed after May  31, 1978  and to and
including May 31, 1983, a premium of $3.52 if redeemed after May 31, 1983 and to
and including May 31, 1988, and thereafter a premium of $1, provided, that  none
of  the 7.56%  Preferred Stock may  be redeemed prior  to June 1,  1978, if such
redemption is for the purpose of refunding or is in

                                      A-2
<PAGE>
anticipation of the refunding of such 7.56% Preferred Stock through the issuance
of any shares of Preferred Stock or of any other stock ranking prior to or on  a
parity  with  Preferred  Stock, if  such  shares  have a  dividend  cost  to the
Corporation of  less than  7.539% per  annum; for  each share  of 12%  Preferred
Stock,  a premium of $18 if redeemed after  August 31, 1979 and to and including
August 31, 1984,  $5 if  redeemed after  August 31,  1984 and  to and  including
August  31, 1989,  and thereafter  a premium  of $1,  provided that  none of the
shares of 12% Preferred Stock may be  redeemed at the option of the  Corporation
(except  for purposes of satisfying  the sinking fund relating  to the shares of
12% Preferred Stock) prior to September 1, 1979; and for each share of any other
series, the premium*  (IF ANY) fixed  for the shares  of such series;  provided,
however,  that not  less than thirty  (30) days  previous to the  date fixed for
redemption, notice of  the intention of  the Corporation to  redeem such  stock,
specifying  the stock to be  redeemed and the date  and place of redemption, (i)
shall be published in a newspaper  of general circulation published in the  City
of  Madison, Wisconsin, and also in a newspaper of general circulation published
in the City  of Chicago,  Illinois, and in  a newspaper  of general  circulation
published  in the City of New  York, New York, and (ii)  shall be deposited in a
United States  post  office or  mail  box at  any  place in  the  United  States
addressed  to each holder of record of the  shares to be redeemed at his address
as the same appears  upon the records  of the Corporation;  but in mailing  such
notice  unintentional omissions or errors in names or addresses shall not impair
the validity of the  notice of redemption.  In every case  of the redemption  of
less  than all of the  outstanding shares of any  one series of Preferred Stock,
the shares of such series to be redeemed shall be chosen by lot or in such other
manner as  may  be prescribed  by  resolution of  the  Board of  Directors.  The
Corporation  may deposit, with a bank or  trust company, which shall be named in
the notice of redemption, shall be located in the City of Milwaukee,  Wisconsin,
or  in Chicago, Illinois, or in New York, New York, and shall then have capital,
surplus and undivided profits of  at least $1,000,000, the aggregate  redemption
price  of the shares to be  redeemed, in trust for the  payment on or before the
redemption date  to or  upon  the order  of the  holders  of such  shares,  upon
surrender of the certificates for such shares. Such deposit in trust may, at the
option  of the  Corporation, be  upon terms  whereby in  case the  holder of any
shares of Preferred  Stock called  for redemption  shall not,  within ten  years
after  the date fixed for redemption of such shares, claim the amount on deposit
with any bank or trust company for  the payment of the redemption price of  said
shares,  such bank or trust  company shall on demand pay  to or upon the written
order of the Corporation or its successor the amount so deposited and  thereupon
such  bank or trust company shall be released from any and all further liability
with respect to  the payment of  such redemption  price and the  holder of  said
shares  shall be entitled to  look only to the  Corporation or its successor for
the payment  thereof. Upon  the giving  of  notice of  redemption and  upon  the
deposit  of the redemption price, as aforesaid,  or, if no such deposit is made,
upon the redemption date (unless the  Corporation defaults in making payment  of
the  redemption price as set forth in  such notice), such holders shall cease to
be stockholders with respect to  said shares, and from  and after the making  of
said  deposit and  the giving of  said notice, or,  if no such  deposit is made,
after the  redemption  date (the  Corporation  not having  defaulted  in  making
payment  of the redemption price as set forth in such notice), said shares shall
no longer be transferable on the books of the Corporation, and the said  holders
shall  have no interest in or claim against the Corporation with respect to said
shares, but shall be entitled only to receive said moneys on the date fixed  for
redemption   as  aforesaid  from  said  bank  or  trust  company,  or  from  the
Corporation, without interest  thereon, upon  surrender of  the certificates  as
aforesaid.

    The  term "accrued  dividends" shall  be deemed to  mean, in  respect of any
share of the  Preferred Stock  as of  any given  date, the  amount of  dividends
payable  on such share,  computed, at the  *annual* dividend rate  (WHICH MAY BE
FIXED OR VARIABLE)  for such  share, from the  date on  which dividends  thereon
became

                                      A-3
<PAGE>
cumulative  to and including such  given date, less the  aggregate amount of all
dividends which have been  paid or which  have been declared  and set apart  for
payment on such share. Accumulations of dividends shall not bear interest.

    Nothing  herein contained shall limit any  legal right of the Corporation to
purchase any shares of the Preferred Stock.

    *(b)**Shares of the 12% Preferred Stock shall be redeemable at the option of
the Corporation, from time to time on  or after September 1, 1978, for  purposes
of  satisfying the sinking fund for shares  of the 12% Preferred Stock, upon the
notice and in the manner  and with the effect  hereinabove provided, at a  price
equal  to  $100 per  share plus  accrued  dividends to  the date  of redemption;
provided that  no  more than  15,000  shares of  12%  Preferred Stock  shall  be
redeemable  in any 12-month period ending August 31 in each year for purposes of
satisfying such sinking fund and all shares redeemed in any such 12-month period
shall be cancelled and retired and applied to the sinking fund for such  period.
Every  notice of redemption  of shares of  12% Preferred Stock  pursuant to this
grammatical paragraph  shall state  that the  shares called  for redemption  are
being redeemed in satisfaction of such sinking fund.*

    *During  each 12-month  period ending August  31 in each  year, beginning in
1979, as and  for a  sinking fund  for the shares  of 12%  Preferred Stock,  the
Corporation  shall, subject  to the  restrictions contained  in this grammatical
paragraph, redeem and retire  7,500 shares of 12%  Preferred Stock (being 5%  of
the  number of shares of  12% Preferred Stock originally  issued) at the sinking
fund redemption price of $100  per share plus accrued  dividends to the date  of
redemption  (such  required redemptions  being  hereinafter referred  to  as the
"sinking fund  requirement  for the  12%  Preferred Stock").  The  sinking  fund
requirement  for the  12% Preferred  Stock shall  be cumulative  so that  if the
Corporation shall fail to satisfy in  full the sinking fund requirement for  the
12%  Preferred Stock in any  such 12-month period, the  amount of the deficiency
shall be added to the sinking fund  requirement for the 12% Preferred Stock  for
succeeding  12-month  periods until  such deficiency  shall  be made  good. Such
deficiency shall  be  made  good  as  soon as  practicable.  In  the  event  the
Corporation  should be in  arrears in the  sinking fund requirement  for the 12%
Preferred Stock for any such  12-month period or periods  (whether or not for  a
reason set forth in the penultimate sentence of this grammatical paragraph), and
so  long as  the Corporation  shall remain in  arrears in  such requirement, the
Corporation may  not purchase,  redeem or  pay  dividends on  any of  its  stock
ranking junior to the shares of 12% Preferred Stock. The Corporation may satisfy
the  whole or  any part of  the sinking  fund requirement for  the 12% Preferred
Stock for any such 12-month period by  canceling and retiring, prior to the  end
of  such  12-month  period,  shares  of 12%  Preferred  Stock  purchased  by the
Corporation or  shares  of  12%  Preferred Stock  redeemed  by  the  Corporation
otherwise  than pursuant to the immediately preceding grammatical paragraph. The
Corporation may redeem through the sinking fund during any such 12-month  period
not  more than 7,500 additional shares of the shares of 12% Preferred Stock. The
application  of  such  additional  shares  so  redeemed  to  the  sinking   fund
requirement  for  the  12% Preferred  Stock  will  not reduce  the  sinking fund
requirement for the 12% Preferred Stock  in any subsequent 12-month period,  and
the right of the Corporation to apply such additional shares to the sinking fund
requirement  for the 12% Preferred  Stock will not be  cumulative. All shares of
12% Preferred Stock redeemed or purchased,  including those applied to meet  the
sinking  fund requirement  for the 12%  Preferred Stock, shall  be cancelled and
retired and shall become authorized but  unissued shares of Preferred Stock  but
may not be reissued as shares of 12% Preferred Stock. No shares of 12% Preferred
Stock  shall be redeemed  to satisfy the  sinking fund unless,  at the date such
shares are called for redemption, full dividends on all shares of the  Preferred
Stock of the

                                      A-4
<PAGE>
Corporation for all prior periods shall have been paid or declared and set apart
for  payment. Nothing contained in this grammatical paragraph shall be deemed to
require the Corporation to redeem or purchase shares of 12% Preferred Stock at a
time when it may not legally do so.*

    *Whenever less than  all of  the shares  of 12%  Preferred Stock  are to  be
called  for redemption, the shares to be redeemed shall be selected by lot or in
such impartial  manner  as  the  Board  of  Directors  of  the  Corporation  may
determine.*

    ANY  SHARES OF ANY  SERIES OF PREFERRED  STOCK WHICH SHALL  AT ANY TIME HAVE
BEEN REDEEMED  OR OTHERWISE  REACQUIRED  BY THE  CORPORATION SHALL,  AFTER  SUCH
REDEMPTION  OR REACQUISITION, HAVE THE STATUS  OF AUTHORIZED BUT UNISSUED SHARES
OF PREFERRED STOCK OF THE CORPORATION,  WITHOUT DESIGNATION AS TO SERIES,  UNTIL
SUCH SHARES ARE ONCE MORE DESIGNATED AS PART OF A PARTICULAR SERIES BY THE BOARD
OF DIRECTORS OF THE CORPORATION.

    (5)  So long as any shares of Preferred Stock of any series are outstanding,
the Corporation shall not, without the affirmative vote of the record holders of
shares of  Preferred  Stock  of  all series  at  the  time  outstanding,  voting
separately  as one class, having in the  aggregate a number of votes, calculated
as provided in  Paragraph (8)(a)  hereof, at least  equal to  two-thirds of  the
total number of votes, as so calculated, possessed by all such holders:

        (a)  Amend the provisions of the Restated Articles of Organization so as
    to create  or  authorize any  stock  ranking prior  in  any respect  to  the
    Preferred Stock; or issue any such stock; or

        (b)  Change, by amendment  to the Restated  Articles of Organization, or
    otherwise, the terms and provisions of  the Preferred Stock so as to  affect
    adversely  the  rights and  preferences  of the  holders  thereof; provided,
    however, that if any such change will affect adversely the holders of one or
    more, but  less than  all, of  the series  of Preferred  Stock at  the  time
    outstanding,  there shall be  required the vote  only of the  holders of the
    series so adversely affected at the time outstanding having in the aggregate
    a number of  votes, calculated as  provided in Paragraph  (8)(a) hereof,  at
    least  equal to two-thirds of  the total number of  votes, as so calculated,
    possessed by all such holders of such series; or

        (c) Issue  any shares  of the  Preferred Stock  or shares  of any  stock
    ranking on a parity with the Preferred Stock, other than in exchange for, or
    for  the purpose of effecting the  redemption or other retirement of, shares
    of Preferred Stock, or shares of any stock ranking on a parity therewith, at
    the time outstanding, having an aggregate amount of par value and/or  stated
    value  of not less than the aggregate amount of par value or stated value of
    the shares to be issued, unless:

           (A)  The  gross  income  (determined  in  accordance  with   accepted
       accounting  principles) of the  Corporation available for  the payment of
       interest charges  shall,  for a  period  of twelve  consecutive  calendar
       months  within the  fifteen calendar months  next preceding  the issue of
       such shares, have been at least one and one-half (1 1/2) times the sum of
       (i) the  interest for  one year  on all  funded indebtedness,  and  notes
       payable  of the  Corporation maturing more  than twelve  months after the
       date of issue of such shares, which  shall be outstanding at the date  of
       the  issue  of said  shares, and  (ii)  an amount  equal to  the dividend
       requirement for one  year on  all shares of  the Preferred  Stock of  all
       series and on all other shares of stock, if any, ranking prior to or on a
       parity  with the  Preferred Stock, which  shall be  outstanding after the
       issue  of   the   shares   proposed  to   be   issued,   PROVIDED   THAT,

                                      A-5
<PAGE>
       IN  THE CASE OF ANY  SHARES OF PREFERRED STOCK WHICH  DO NOT HAVE A FIXED
       RATE OF  DIVIDEND,  THE  DIVIDEND  REQUIREMENT  FOR  ONE  YEAR  SHALL  BE
       CALCULATED  BY USING THE RATE OF DIVIDEND  IN EFFECT WITH RESPECT TO SUCH
       SHARES AT THE TIME OF SUCH DETERMINATION; and

           (B) The  capital represented  by  the Common  Stock and  the  surplus
       accounts  of the Corporation shall be  not less than the aggregate amount
       payable on the involuntary dissolution, liquidation or winding up of  the
       Corporation,  in respect of all shares  of Preferred Stock and all shares
       of stock, if any, ranking prior thereto, or on a parity therewith,  which
       shall be outstanding after the issue of the shares proposed to be issued.

    No consent of the holders of Preferred Stock shall be required in respect of
any transaction enumerated in this Paragraph (5) if at or prior to the time when
such transaction is to take effect provision is made for the redemption or other
retirement of all shares of Preferred Stock at the time outstanding, the consent
of which would otherwise be required hereunder.

    (6)  So  long as  any shares  of  the Preferred  Stock are  outstanding, the
Corporation shall not,  without the affirmative  vote of the  record holders  of
shares of Preferred Stock of all series then outstanding having in the aggregate
a  number of votes, calculated as provided  in Paragraph (8)(a) hereof, at least
equal to a majority of the total number of votes, as so calculated, possessed by
all such holders,

        (a) Issue or assume any unsecured indebtedness (as hereinafter  defined)
    for   any  purpose  other  than  the   refunding  of  secured  or  unsecured
    indebtedness, theretofore created  or assumed  by the  Corporation and  then
    outstanding,  or the retiring, by redemption  or otherwise, of shares of the
    Preferred Stock or shares of any stock ranking prior thereto or on a  parity
    therewith, if immediately after such issue or assumption the total principal
    amount  of all unsecured  indebtedness issued or  assumed by the Corporation
    and then outstanding would exceed twenty  per centum (20%) of the  aggregate
    of  (i)  the  total  principal  amount  of  all  bonds  or  other securities
    representing secured indebtedness issued or  assumed by the Corporation  and
    then  outstanding, and  (ii) the  total of  the capital  and surplus  of the
    Corporation, as then recorded on its books; or

        (b) Merge or consolidate with  any other corporation or corporations  or
    sell  all or substantially all of the  assets of the Corporation unless such
    merger, consolidation or sale or the  issue or assumption of all  securities
    to  be issued  or assumed in  connection therewith shall  have been ordered,
    approved or permitted by  the Securities and  Exchange Commission under  the
    Public  Utility Holding Company Act of  1935, or by any successor commission
    or regulatory  authority  of  the  United  States  of  America  then  having
    jurisdiction in the premises.

    No consent of the holders of the Preferred Stock shall be required, however,
if   at  or  prior  to  the  issue   of  any  unsecured  indebtedness,  or  such
consolidation, merger or  sale, provision is  made for the  redemption or  other
retirement of all shares of Preferred Stock then outstanding.

    "Unsecured  indebtedness" as that  term is used in  this Paragraph (6) shall
mean all unsecured notes, debentures or other securities representing  unsecured
indebtedness  (whether having  a single  maturity, serial  maturities or sinking
fund or other similar periodic principal or debt retirement payment  provisions)
which  has  a final  maturity date,  determined as  of the  date of  issuance or
assumption by the Corporation, of less than three years.

                                      A-6
<PAGE>
    No provision contained in  this Paragraph (6), or  in Paragraph (5) of  this
Article  III, is intended or shall be  construed to relieve the Corporation from
compliance with any applicable statutory provision requiring the vote or consent
of a greater number of  the holders of the  outstanding shares of the  Preferred
Stock.

    (7)  So  long as  any shares  of  the Preferred  Stock are  outstanding, the
Corporation shall  not  pay  any  dividends on  its  Common  Stock  (other  than
dividends  payable in Common Stock)  or make any distribution  on or purchase or
otherwise acquire  for  value  any  of its  Common  Stock  (each  such  payment,
distribution,  purchase and/or acquisition being herein referred to as a "common
stock dividend"), except to the extent permitted by the following provisions  of
this Paragraph (7):

        (a)  No common  stock dividend  shall be declared  or paid  in an amount
    which, together with all other common  stock dividends declared in the  year
    ending with (and including) the date of the declaration of such common stock
    dividend,  would in the aggregate  exceed fifty per centum  (50%) of the net
    income of the Corporation  available for dividends on  its Common Stock  for
    the  twelve  consecutive  calendar months  ending  on  the last  day  of the
    calendar month next preceding the declaration of such common stock dividend,
    if at  the end  of  such calendar  month (next  preceding  the date  of  the
    declaration  of such common stock dividend) the ratio (herein referred to as
    the "capitalization  ratio")  of the  Common  Stock Equity  (as  hereinafter
    defined)  of the Corporation, to the  total capital (as hereinafter defined)
    of the Corporation shall be less than twenty per centum (20%).

        (b) If  such capitalization  ratio, determined  as aforesaid,  shall  be
    twenty per centum (20%) or more, but less than twenty-five per centum (25%),
    no  common stock  dividend shall  be declared  or paid  in an  amount which,
    together with all other common stock  dividends declared in the year  ending
    on  (and  including)  the  date  of the  declaration  of  such  common stock
    dividend, would exceed seventy-five  per centum (75%) of  the net income  of
    the  Corporation available for dividends on  its Common Stock for the twelve
    consecutive calendar months  ending on the  last day of  the calendar  month
    next preceding the declaration of such common stock dividend.

        (c)  If such capitalization ratio, determined  as aforesaid, shall be in
    excess of twenty-five per  centum (25%), no common  stock dividend shall  be
    declared  or paid which would reduce  such capitalization ratio to less than
    twenty-five per centum  (25%) except  to the  extent permitted  by the  next
    preceding paragraphs (a) and (b) hereof.

    "Common  Stock Equity"  as that  term is  used in  this Paragraph  (7) shall
consist of the sum of (1) the capital represented by the issued and  outstanding
shares  of Common Stock (including premiums on common stock) and (2) the surplus
accounts of the  Corporation, less  (i) any known,  or estimated  if not  known,
excess  of the value, as recorded on  the Corporation's books, over the original
cost, of used and useful utility plant and other property, unless such excess is
being amortized,  or  provided for  by  reserves, and  (ii)  any excess  of  the
aggregate  amount payable on the involuntary dissolution, liquidation or winding
up of the  Corporation, in respect  of all its  outstanding shares of  preferred
stock  over the  aggregate par  value of, or  stated value  represented by, such
preferred shares  unless such  excess is  being amortized,  or provided  for  by
reserves,  and  (iii) any  items  such as  debt  discount, premium  and expense,
capital stock discount and  expense and similar items,  classified as assets  on
the  balance sheet of the Corporation, unless such items are being amortized, or
provided for by reserves. The "total  capital of the Corporation" shall  consist
of  the sum of (i)  the principal amount of  all outstanding indebtedness of the
Corporation maturing one year or  more after the date  of the issue thereof  and
(ii)  the  par  or stated  value  of  all outstanding  capital  stock (including

                                      A-7
<PAGE>
premiums on capital  stock) of  all classes of  the Corporation,  and (iii)  the
surplus accounts of the Corporation. All indebtedness and capital stock owned by
the Corporation shall be excluded in determining total capital. Surplus accounts
used  in  computing capitalization  ratios shall  be  adjusted to  eliminate all
amounts, if any, restricted by the  provisions of any indenture, or  supplements
thereto,  securing  bonds  of the  Corporation  and  to reflect  payment  of the
proposed Common Stock dividend. In computing, for the purposes of this Paragraph
(7), the "net income  of the Corporation available  for dividends on its  Common
Stock"  for any  period of  twelve consecutive  calendar months,  there shall be
deducted from such net income an amount  equal to the annual charge made by  the
Corporation in such period for the amortization of Plant Acquisition Adjustments
Account.  Purchases or other  acquisitions of Common Stock  shall be deemed, for
the purposes of  this Paragraph (7),  to have been  declared as of  the date  on
which such purchases or acquisitions are consummated.

    (8) (a)  Every record holder of outstanding shares of Common Stock and every
record holder of outstanding shares of Preferred Stock shall be entitled to vote
in  respect of the election  of directors and upon  all other matters, except as
otherwise provided in  this Paragraph (8)  and except as  otherwise provided  in
Paragraphs  (5) and (6) of this Article III. Every holder of Common Stock at any
time entitled to  vote shall have  one vote for  each share held  by him.  Every
holder  of Preferred  Stock at any  time entitled  to vote shall  have, for each
share of  Preferred Stock  held by  him,  that number  of votes  (including  any
fractional vote) determined by dividing the stated value of such share by 100.

    (b)  If and  when dividends,  payable on  the Preferred  Stock, shall  be in
default in  an amount  equivalent to  *four full  quarter-yearly dividends*  THE
DIVIDEND  REQUIREMENT  FOR  ONE  YEAR  on all  shares  of  Preferred  Stock then
outstanding (PROVIDED THAT, IN THE CASE  OF ANY SHARES OF PREFERRED STOCK  WHICH
DO  NOT HAVE  A FIXED RATE  OF DIVIDEND,  THE DIVIDEND REQUIREMENT  FOR ONE YEAR
SHALL BE CALCULATED BY USING THE RATE OF DIVIDEND IN EFFECT WITH RESPECT TO SUCH
SHARES AT  THE TIME  OF SUCH  DETERMINATION)  and until  all dividends  then  in
default  on the Preferred Stock shall have  been paid, the record holders of the
shares of Preferred Stock, voting separately as one class, shall be entitled, at
each meeting of the  shareholders at which directors  are elected, to elect  the
smallest  number of  directors necessary  to constitute  a majority  of the full
Board of Directors, and the record holders of the shares of Common Stock, voting
separately as  a class,  shall be  entitled at  any such  meeting to  elect  the
remaining  directors of the Corporation. The term  of office of each director of
the Corporation shall  terminate upon  the election  of his  successor. At  each
election  of  directors by  a  class vote  pursuant  to the  provisions  of this
paragraph, the class first electing the directors which it is entitled to  elect
shall  name the directors who are to  be succeeded by the directors then elected
by such class,  whereupon the term  of office  of the directors  so named  shall
terminate. The term of office of the directors not so named shall terminate upon
the election by the other class of the directors which it is entitled to elect.

    (c)  If and when all  dividends then in default  on the Preferred Stock then
outstanding shall be  paid, the  holders of the  shares of  the Preferred  Stock
shall thereupon be divested of the special right with respect to the election of
directors  provided in  subparagraph (b) of  this Paragraph (8),  and the voting
power of holders of  shares of the  Preferred Stock and  the Common Stock  shall
revert  to the status existing before the occurrence of such default, but always
subject to the same provisions for  vesting such special right in the  Preferred
Stock  in  case  of  further  like default  or  defaults  in  dividends thereon.
Dividends shall  be  deemed  to  have  been  paid,  as  that  term  is  used  in
subparagraph   (c)  of  this  Paragraph   (8),  whenever  such  dividends  shall

                                      A-8
<PAGE>
have been declared  and paid,  or declared and  provision made  for the  payment
thereof,  or whenever there shall be surplus  and net profits of the Corporation
legally available for  the payment thereof  which shall have  accrued since  the
date of the default giving rise to such special voting right.

    (d)  In case of  any vacancy in  the Board of  Directors occurring among the
directors elected by  the holders of  the shares  of the Preferred  Stock, as  a
class,  pursuant to subparagraph (b)  of this Paragraph (8),  the holders of the
shares of the Preferred Stock then outstanding and entitled to vote may elect  a
successor  to hold  office for  the unexpired term  of the  director whose place
shall be vacant. In case of a vacancy in the Board of Directors occurring  among
the  directors elected by  the holders of the  shares of the  Common Stock, as a
class, pursuant to subparagraph  (b) of this Paragraph  (8), the holders of  the
shares  of the Common  Stock then outstanding  and entitled to  vote may elect a
successor to hold  office for  the unexpired term  of the  director whose  place
shall  be vacant. In all other cases,  any vacancy occurring among the directors
shall be filled in the manner provided in Article IV of these Restated  Articles
of Organization.

    (e)  Whenever the holders of the shares  of the Preferred Stock, as a class,
become entitled to elect directors  of the Corporation pursuant to  subparagraph
(b)  or (d) of this Paragraph (8), or  whenever the holders of the shares of the
Common Stock, as a class, become entitled to elect directors of the  Corporation
pursuant  to subparagraph (b) or (d) of this Paragraph (8), a special meeting of
the holders of the shares of the Preferred Stock or of the holders of the shares
of the Common Stock,  as the case  may be, for the  election of such  directors,
shall  be held at any time thereafter upon  call by the holders of not less than
1,000 shares of the Common  Stock or by the holders  of shares of the  Preferred
Stock  having an aggregate stated  value of not less  than $100,000, as the case
may be, or  upon call  by the  Secretary of the  Corporation at  the request  in
writing  of any  stockholder addressed  to him  at the  principal office  of the
Corporation. If no such special meeting be called or be requested to be  called,
the  election of the directors to be elected by the holders of the shares of the
Preferred Stock, voting as a class, and of those to be elected by the holders of
the shares of the Common Stock, voting as a class, shall take place at the  next
annual  meeting  of  the stockholders  of  the Corporation  next  succeeding the
accrual of such special voting right.  At all meetings of stockholders at  which
directors  are  elected  during such  times  as  the holders  of  shares  of the
Preferred Stock shall have the special right, voting separately as one class, to
elect directors pursuant to subparagraph (b) of this Paragraph (8), the presence
in person or by proxy of the holders of a majority of the outstanding shares  of
the  Common Stock shall be required to constitute a quorum of such class for the
election of directors, and the presence in person or by proxy of the holders  of
that  number of  the outstanding  shares of  all series  of the  Preferred Stock
having a majority  of the  total number  of votes  possessed by  all holders  of
Preferred Stock entitled to vote at such meeting shall be required to constitute
a  quorum of such class  for the election of  directors; provided, however, that
the absence of a quorum of the holders  of stock of either such class shall  not
prevent  the election at any such meeting or adjournment thereof of directors by
the other such class  if the necessary  quorum of the holders  of stock of  such
class  is present in  person or by  proxy at such  meeting; and provided further
that in the absence of  a quorum of the holders  of stock of either such  class,
the  holders of the  stock of such class  who are present in  person or by proxy
shall have  power upon  the majority  vote  of those  votes represented  at  the
meeting  to adjourn the  election of the  directors to be  elected by such class
from time to time  without notice other than  announcement at the meeting  until
the requisite number of votes of such class shall be represented by stockholders
present in person or by proxy.

                                      A-9
<PAGE>
    (f)  Except when  some mandatory provision  of law shall  be controlling, no
particular series of the Preferred Stock shall be entitled to vote as a separate
series or class  on any  matter and  all shares of  the Preferred  Stock of  all
series  shall be deemed to constitute but one  class for any purpose for which a
vote of the stockholders of the Corporation  by classes may now or hereafter  be
required.

    (9)  UPON THE COMPLETION  OF ANY NECESSARY FILINGS  RELATING TO A RESOLUTION
ADOPTED BY THE BOARD  OF DIRECTORS OF THE  CORPORATION AUTHORIZING THE ISSUE  OF
SHARES  OF A NEW SERIES OF PREFERRED STOCK PURSUANT TO PARAGRAPH (1) HEREOF, THE
TERMS OF THE NEW SERIES AS ADOPTED THEREIN, WHICH SHALL CONSTITUTE AN  AMENDMENT
OF  THESE RESTATED ARTICLES OF ORGANIZATION, SHALL BE DEEMED TO BE AN ADDITIONAL
SUBPARAGRAPH TO THIS PARAGRAPH (9),  AND MAY BE SO  CERTIFIED BY ANY OFFICER  OF
THE CORPORATION OR BY ANY PUBLIC OFFICIAL WHOSE DUTY IT MAY BE TO CERTIFY COPIES
OF THESE RESTATED ARTICLES OF ORGANIZATION OR AMENDMENTS THERETO.

        (A) 4 1/2% PREFERRED STOCK

           (A)   DESIGNATION AND AMOUNT.  THE CORPORATION IS AUTHORIZED TO ISSUE
           A SERIES OF PREFERRED  STOCK, WHICH IS HEREBY  DESIGNATED AS "4  1/2%
       PREFERRED STOCK". THE NUMBER OF SHARES OF 4 1/2% PREFERRED STOCK SHALL BE
       LIMITED  TO 100,000. THE STATED VALUE OF THE 4 1/2% PREFERRED STOCK SHALL
       BE $100 PER SHARE.

           (B)  RATE OF DIVIDEND.   THE RATE OF  DIVIDEND APPLICABLE TO EACH  OF
           THE SHARES OF 4 1/2% PREFERRED STOCK SHALL BE 4 1/2% PER ANNUM ON THE
       STATED VALUE THEREOF.

           (C)   REDEMPTION.   THE  SHARES OF  4 1/2%  PREFERRED STOCK  SHALL BE
           SUBJECT TO REDEMPTION AT THE OPTION OF THE BOARD OF DIRECTORS OF  THE
       CORPORATION,  IN WHOLE AT ANY TIME OR IN PART FROM TIME TO TIME, UPON THE
       NOTICE AND IN THE MANNER AND  WITH THE EFFECT PROVIDED IN THESE  RESTATED
       ARTICLES  OF ORGANIZATION  AT THE STATED  VALUE PER  SHARE, TOGETHER WITH
       UNPAID ACCRUED  DIVIDENDS TO  THE DATE  OF REDEMPTION,  AND, IN  ADDITION
       THERETO,  A PREMIUM OF $7 PER SHARE. ALL SHARES OF 4 1/2% PREFERRED STOCK
       WHICH SHALL AT ANY TIME HAVE BEEN REDEEMED OR OTHERWISE REACQUIRED BY THE
       CORPORATION SHALL,  AFTER  SUCH  REDEMPTION OR  REACQUISITION,  HAVE  THE
       STATUS  OF  AUTHORIZED  BUT UNISSUED  SHARES  OF PREFERRED  STOCK  OF THE
       CORPORATION, WITHOUT DESIGNATION AS TO SERIES, UNTIL SUCH SHARES ARE ONCE
       MORE DESIGNATED AS PART OF A PARTICULAR SERIES BY THE BOARD OF  DIRECTORS
       OF THE CORPORATION.

           (D)   NO SINKING FUND.  SHARES OF 4 1/2% PREFERRED STOCK SHALL NOT BE
           ENTITLED TO ANY SINKING FUND.

           (E)  OTHER TERMS.  SHARES OF 4 1/2% PREFERRED STOCK SHALL BE  SUBJECT
           TO  THE OTHER TERMS,  PROVISIONS AND RESTRICTIONS  SET FORTH IN THESE
       RESTATED ARTICLES OF ORGANIZATION WITH RESPECT TO THE SHARES OF PREFERRED
       STOCK OF THE CORPORATION.

        (B) 4.80% PREFERRED STOCK

           (A)  DESIGNATION AND AMOUNT.  THE CORPORATION IS AUTHORIZED TO  ISSUE
           A  SERIES OF  PREFERRED STOCK, WHICH  IS HEREBY  DESIGNATED AS "4.80%
       PREFERRED STOCK". THE NUMBER OF SHARES OF 4.80% PREFERRED STOCK SHALL  BE
       LIMITED TO 75,000. THE STATED VALUE OF THE 4.80% PREFERRED STOCK SHALL BE
       $100 PER SHARE.

           (B)   RATE OF DIVIDEND.   THE RATE OF  DIVIDEND APPLICABLE TO EACH OF
           THE SHARES OF 4.80% PREFERRED STOCK  SHALL BE 4.80% PER ANNUM ON  THE
       STATED VALUE THEREOF.

           (C)    REDEMPTION.   THE  SHARES OF  4.80%  PREFERRED STOCK  SHALL BE
           SUBJECT TO REDEMPTION AT THE OPTION OF THE BOARD OF DIRECTORS OF  THE
       CORPORATION,  IN WHOLE AT ANY TIME OR IN PART FROM TIME TO TIME, UPON THE
       NOTICE AND IN THE MANNER AND  WITH THE EFFECT PROVIDED IN THESE  RESTATED
       ARTICLES OF ORGANIZATION

                                      A-10
<PAGE>
       AT  THE STATED VALUE PER SHARE, TOGETHER WITH UNPAID ACCRUED DIVIDENDS TO
       THE DATE OF  REDEMPTION, AND, IN  ADDITION THERETO, A  PREMIUM OF $1  PER
       SHARE.  ALL SHARES OF 4.80% PREFERRED STOCK  WHICH SHALL AT ANY TIME HAVE
       BEEN REDEEMED OR  OTHERWISE REACQUIRED  BY THE  CORPORATION SHALL,  AFTER
       SUCH  REDEMPTION  OR REACQUISITION,  HAVE  THE STATUS  OF  AUTHORIZED BUT
       UNISSUED  SHARES  OF   PREFERRED  STOCK  OF   THE  CORPORATION,   WITHOUT
       DESIGNATION  AS TO SERIES, UNTIL SUCH  SHARES ARE ONCE MORE DESIGNATED AS
       PART OF A PARTICULAR SERIES BY THE BOARD OF DIRECTORS OF THE CORPORATION.

           (D)  NO SINKING FUND.  SHARES  OF 4.80% PREFERRED STOCK SHALL NOT  BE
           ENTITLED TO ANY SINKING FUND.

           (E)   OTHER TERMS.  SHARES OF  4.80% PREFERRED STOCK SHALL BE SUBJECT
           TO THE OTHER TERMS,  PROVISIONS AND RESTRICTIONS  SET FORTH IN  THESE
       RESTATED ARTICLES OF ORGANIZATION WITH RESPECT TO THE SHARES OF PREFERRED
       STOCK OF THE CORPORATION.

        (C) 4.96% PREFERRED STOCK

           (A)   DESIGNATION AND AMOUNT.  THE CORPORATION IS AUTHORIZED TO ISSUE
           A SERIES OF  PREFERRED STOCK,  WHICH IS HEREBY  DESIGNATED AS  "4.96%
       PREFERRED  STOCK". THE NUMBER OF SHARES OF 4.96% PREFERRED STOCK SHALL BE
       LIMITED TO 65,000. THE STATED VALUE OF THE 4.96% PREFERRED STOCK SHALL BE
       $100 PER SHARE.

           (B)  RATE OF DIVIDEND.   THE RATE OF  DIVIDEND APPLICABLE TO EACH  OF
           THE  SHARES OF 4.96% PREFERRED STOCK SHALL  BE 4.96% PER ANNUM ON THE
       STATED VALUE THEREOF.

           (C)   REDEMPTION.   THE  SHARES OF  4.96%  PREFERRED STOCK  SHALL  BE
           SUBJECT  TO REDEMPTION AT THE OPTION OF THE BOARD OF DIRECTORS OF THE
       CORPORATION, IN WHOLE AT ANY TIME OR IN PART FROM TIME TO TIME, UPON  THE
       NOTICE  AND IN THE MANNER AND WITH  THE EFFECT PROVIDED IN THESE RESTATED
       ARTICLES OF ORGANIZATION  AT THE  STATED VALUE PER  SHARE, TOGETHER  WITH
       UNPAID  ACCRUED DIVIDENDS  TO THE  DATE OF  REDEMPTION, AND,  IN ADDITION
       THERETO, A PREMIUM OF $1 PER  SHARE. ALL SHARES OF 4.96% PREFERRED  STOCK
       WHICH SHALL AT ANY TIME HAVE BEEN REDEEMED OR OTHERWISE REACQUIRED BY THE
       CORPORATION  SHALL,  AFTER  SUCH REDEMPTION  OR  REACQUISITION,  HAVE THE
       STATUS OF  AUTHORIZED  BUT UNISSUED  SHARES  OF PREFERRED  STOCK  OF  THE
       CORPORATION, WITHOUT DESIGNATION AS TO SERIES, UNTIL SUCH SHARES ARE ONCE
       MORE  DESIGNATED AS PART OF A PARTICULAR SERIES BY THE BOARD OF DIRECTORS
       OF THE CORPORATION.

           (D)  NO SINKING FUND.  SHARES  OF 4.96% PREFERRED STOCK SHALL NOT  BE
           ENTITLED TO ANY SINKING FUND.

           (E)   OTHER TERMS.  SHARES OF  4.96% PREFERRED STOCK SHALL BE SUBJECT
           TO THE OTHER TERMS,  PROVISIONS AND RESTRICTIONS  SET FORTH IN  THESE
       RESTATED ARTICLES OF ORGANIZATION WITH RESPECT TO THE SHARES OF PREFERRED
       STOCK OF THE CORPORATION.

        (D) 4.40% PREFERRED STOCK

           (A)   DESIGNATION AND AMOUNT.  THE CORPORATION IS AUTHORIZED TO ISSUE
           A SERIES OF  PREFERRED STOCK,  WHICH IS HEREBY  DESIGNATED AS  "4.40%
       PREFERRED  STOCK". THE NUMBER OF SHARES OF 4.40% PREFERRED STOCK SHALL BE
       LIMITED TO 30,000. THE STATED VALUE OF THE 4.40% PREFERRED STOCK SHALL BE
       $100 PER SHARE.

           (B)  RATE OF DIVIDEND.   THE RATE OF  DIVIDEND APPLICABLE TO EACH  OF
           THE  SHARES OF 4.40% PREFERRED STOCK SHALL  BE 4.40% PER ANNUM ON THE
       STATED VALUE THEREOF.

           (C)   REDEMPTION.   THE  SHARES OF  4.40%  PREFERRED STOCK  SHALL  BE
           SUBJECT  TO REDEMPTION AT THE OPTION OF THE BOARD OF DIRECTORS OF THE
       CORPORATION, IN WHOLE AT ANY TIME OR IN PART FROM TIME TO TIME, UPON  THE
       NOTICE  AND IN THE MANNER AND WITH  THE EFFECT PROVIDED IN THESE RESTATED
       ARTICLES OF ORGANIZATION

                                      A-11
<PAGE>
       AT THE STATED VALUE PER SHARE, TOGETHER WITH UNPAID ACCRUED DIVIDENDS  TO
       THE  DATE OF REDEMPTION, AND, IN ADDITION THERETO, A PREMIUM OF $4.50 PER
       SHARE. ALL SHARES OF 4.40% PREFERRED  STOCK WHICH SHALL AT ANY TIME  HAVE
       BEEN  REDEEMED OR  OTHERWISE REACQUIRED  BY THE  CORPORATION SHALL, AFTER
       SUCH REDEMPTION  OR  REACQUISITION, HAVE  THE  STATUS OF  AUTHORIZED  BUT
       UNISSUED   SHARES  OF   PREFERRED  STOCK  OF   THE  CORPORATION,  WITHOUT
       DESIGNATION AS TO SERIES, UNTIL SUCH  SHARES ARE ONCE MORE DESIGNATED  AS
       PART OF A PARTICULAR SERIES BY THE BOARD OF DIRECTORS OF THE CORPORATION.

           (D)   NO SINKING FUND.  SHARES  OF 4.40% PREFERRED STOCK SHALL NOT BE
           ENTITLED TO ANY SINKING FUND.

           (E)  OTHER TERMS.  SHARES  OF 4.40% PREFERRED STOCK SHALL BE  SUBJECT
           TO  THE OTHER TERMS,  PROVISIONS AND RESTRICTIONS  SET FORTH IN THESE
       RESTATED ARTICLES OF ORGANIZATION WITH RESPECT TO THE SHARES OF PREFERRED
       STOCK OF THE CORPORATION.

        (E) 4.76% PREFERRED STOCK

           (A)  DESIGNATION AND AMOUNT.  THE CORPORATION IS AUTHORIZED TO  ISSUE
           A  SERIES OF  PREFERRED STOCK, WHICH  IS HEREBY  DESIGNATED AS "4.76%
       PREFERRED STOCK". THE NUMBER OF SHARES OF 4.76% PREFERRED STOCK SHALL  BE
       LIMITED TO 30,000. THE STATED VALUE OF THE 4.76% PREFERRED STOCK SHALL BE
       $100 PER SHARE.

           (B)   RATE OF DIVIDEND.   THE RATE OF  DIVIDEND APPLICABLE TO EACH OF
           THE SHARES OF 4.76% PREFERRED STOCK  SHALL BE 4.76% PER ANNUM ON  THE
       STATED VALUE THEREOF.

           (C)    REDEMPTION.   THE  SHARES OF  4.76%  PREFERRED STOCK  SHALL BE
           SUBJECT TO REDEMPTION AT THE OPTION OF THE BOARD OF DIRECTORS OF  THE
       CORPORATION,  IN WHOLE AT ANY TIME OR IN PART FROM TIME TO TIME, UPON THE
       NOTICE AND IN THE MANNER AND  WITH THE EFFECT PROVIDED IN THESE  RESTATED
       ARTICLES  OF ORGANIZATION  AT THE STATED  VALUE PER  SHARE, TOGETHER WITH
       UNPAID ACCRUED  DIVIDENDS TO  THE DATE  OF REDEMPTION,  AND, IN  ADDITION
       THERETO,  A PREMIUM OF $1 PER SHARE.  ALL SHARES OF 4.76% PREFERRED STOCK
       WHICH SHALL AT ANY TIME HAVE BEEN REDEEMED OR OTHERWISE REACQUIRED BY THE
       CORPORATION SHALL,  AFTER  SUCH  REDEMPTION OR  REACQUISITION,  HAVE  THE
       STATUS  OF  AUTHORIZED  BUT UNISSUED  SHARES  OF PREFERRED  STOCK  OF THE
       CORPORATION, WITHOUT DESIGNATION AS TO SERIES, UNTIL SUCH SHARES ARE ONCE
       MORE DESIGNATED AS PART OF A PARTICULAR SERIES BY THE BOARD OF  DIRECTORS
       OF THE CORPORATION.

           (D)   NO SINKING FUND.  SHARES  OF 4.76% PREFERRED STOCK SHALL NOT BE
           ENTITLED TO ANY SINKING FUND.

           (E)  OTHER TERMS.  SHARES  OF 4.76% PREFERRED STOCK SHALL BE  SUBJECT
           TO  THE OTHER TERMS,  PROVISIONS AND RESTRICTIONS  SET FORTH IN THESE
       RESTATED ARTICLES OF ORGANIZATION WITH RESPECT TO THE SHARES OF PREFERRED
       STOCK OF THE CORPORATION.

        (F) 6.20% PREFERRED STOCK

           (A)  DESIGNATION AND AMOUNT.  THE CORPORATION IS AUTHORIZED TO  ISSUE
           A  SERIES OF  PREFERRED STOCK, WHICH  IS HEREBY  DESIGNATED AS "6.20%
       PREFERRED STOCK". THE NUMBER OF SHARES OF 6.20% PREFERRED STOCK SHALL  BE
       LIMITED  TO 150,000. THE STATED VALUE  OF THE 6.20% PREFERRED STOCK SHALL
       BE $100 PER SHARE.

           (B)  RATE OF DIVIDEND.   THE RATE OF  DIVIDEND APPLICABLE TO EACH  OF
           THE  SHARES OF 6.20% PREFERRED STOCK SHALL  BE 6.20% PER ANNUM ON THE
       STATED VALUE THEREOF,  AND SUCH  DIVIDENDS SHALL BE  CUMULATIVE FROM  AND
       INCLUDING SEPTEMBER 1, 1993.

           (C)   REDEMPTION.  THE 6.20%  PREFERRED STOCK SHALL NOT BE REDEEMABLE
           PRIOR TO OCTOBER 15, 2003. ON AND AFTER OCTOBER 15, 2003, THE  SHARES
       OF   6.20%  PREFERRED  STOCK  SHALL  BE  SUBJECT  TO  REDEMPTION  AT  THE

                                      A-12
<PAGE>
       OPTION OF THE BOARD OF DIRECTORS OF THE CORPORATION, IN WHOLE AT ANY TIME
       OR IN PART FROM TIME TO TIME, UPON THE NOTICE AND IN THE MANNER AND  WITH
       THE  EFFECT PROVIDED  IN THESE RESTATED  ARTICLES OF  ORGANIZATION AT THE
       STATED VALUE PER  SHARE, TOGETHER  WITH UNPAID ACCRUED  DIVIDENDS TO  THE
       DATE OF REDEMPTION, AND, IN ADDITION THERETO, THE FOLLOWING PREMIUM:

<TABLE>
<CAPTION>
         IF REDEEMED DURING THE                                 IF REDEEMED DURING THE
          TWELVE MONTH PERIOD                                    TWELVE MONTH PERIOD
          BEGINNING OCTOBER 15              PREMIUM              BEGINNING OCTOBER 15              PREMIUM
- - ----------------------------------------  -----------  ----------------------------------------  -----------
<S>                                       <C>          <C>                                       <C>
2003....................................   $    3.10   2008....................................   $    1.55
2004....................................        2.79   2009....................................        1.24
2005....................................        2.48   2010....................................        0.93
2006....................................        2.17   2011....................................        0.62
2007....................................        1.86   2012....................................        0.31
                                                       THEREAFTER..............................        0.00
</TABLE>

           ALL SHARES OF 6.20% PREFERRED STOCK WHICH SHALL AT ANY TIME HAVE BEEN
       REDEEMED  OR OTHERWISE  REACQUIRED BY  THE CORPORATION  SHALL, AFTER SUCH
       REDEMPTION OR REACQUISITION, HAVE THE  STATUS OF AUTHORIZED BUT  UNISSUED
       SHARES  OF PREFERRED STOCK OF THE  CORPORATION, WITHOUT DESIGNATION AS TO
       SERIES, UNTIL  SUCH  SHARES  ARE  ONCE  MORE  DESIGNATED  AS  PART  OF  A
       PARTICULAR SERIES BY THE BOARD OF DIRECTORS OF THE CORPORATION.

           (D)   NO SINKING FUND.  SHARES  OF 6.20% PREFERRED STOCK SHALL NOT BE
           ENTITLED TO ANY SINKING FUND.

           (E)  OTHER TERMS.  SHARES  OF 6.20% PREFERRED STOCK SHALL BE  SUBJECT
           TO  THE OTHER TERMS,  PROVISIONS AND RESTRICTIONS  SET FORTH IN THESE
       RESTATED ARTICLES OF ORGANIZATION WITH RESPECT TO THE SHARES OF PREFERRED
       STOCK OF THE CORPORATION.

        (G) 6.50% PREFERRED STOCK

           (A)  DESIGNATION AND AMOUNT.  THE CORPORATION IS AUTHORIZED TO  ISSUE
           A  SERIES OF  PREFERRED STOCK, WHICH  IS HEREBY  DESIGNATED AS "6.50%
       PREFERRED STOCK". THE NUMBER OF SHARES OF 6.50% PREFERRED STOCK SHALL  BE
       LIMITED  TO 599,460. THE STATED VALUE  OF THE 6.50% PREFERRED STOCK SHALL
       BE $25 PER SHARE.

           (B)  RATE OF DIVIDEND.   THE RATE OF  DIVIDEND APPLICABLE TO EACH  OF
           THE  SHARES OF 6.50% PREFERRED STOCK SHALL  BE 6.50% PER ANNUM ON THE
       STATED VALUE THEREOF,  AND SUCH  DIVIDENDS SHALL BE  CUMULATIVE FROM  AND
       INCLUDING SEPTEMBER 1, 1993.

           (C)   REDEMPTION.  THE 6.50%  PREFERRED STOCK SHALL NOT BE REDEEMABLE
           PRIOR TO NOVEMBER 1, 1998. ON AND AFTER NOVEMBER 1, 1998, THE  SHARES
       OF  6.50% PREFERRED STOCK SHALL BE SUBJECT TO REDEMPTION AT THE OPTION OF
       THE BOARD OF DIRECTORS  OF THE CORPORATION,  IN WHOLE AT  ANY TIME OR  IN
       PART  FROM TIME TO TIME,  UPON THE NOTICE AND IN  THE MANNER AND WITH THE
       EFFECT PROVIDED IN THESE RESTATED ARTICLES OF ORGANIZATION AT THE  STATED
       VALUE  PER SHARE, TOGETHER  WITH UNPAID ACCRUED DIVIDENDS  TO THE DATE OF
       REDEMPTION. ALL SHARES OF 6.50% PREFERRED  STOCK WHICH SHALL AT ANY  TIME
       HAVE  BEEN  REDEEMED OR  OTHERWISE REACQUIRED  BY THE  CORPORATION SHALL,
       AFTER SUCH REDEMPTION OR REACQUISITION, HAVE THE STATUS OF AUTHORIZED BUT
       UNISSUED  SHARES  OF   PREFERRED  STOCK  OF   THE  CORPORATION,   WITHOUT
       DESIGNATION  AS TO SERIES, UNTIL SUCH  SHARES ARE ONCE MORE DESIGNATED AS
       PART OF A PARTICULAR SERIES BY THE BOARD OF DIRECTORS OF THE CORPORATION.

           (D)  NO SINKING FUND.  SHARES  OF 6.50% PREFERRED STOCK SHALL NOT  BE
           ENTITLED TO ANY SINKING FUND.

                                      A-13
<PAGE>
           (E)   OTHER TERMS.  SHARES OF  6.50% PREFERRED STOCK SHALL BE SUBJECT
           TO THE OTHER TERMS,  PROVISIONS AND RESTRICTIONS  SET FORTH IN  THESE
       RESTATED ARTICLES OF ORGANIZATION WITH RESPECT TO THE SHARES OF PREFERRED
       STOCK OF THE CORPORATION.

   
    *(9)*(10)   No share of stock or evidence of indebtedness shall be deemed to
be  "outstanding",  as  that  term  is  used  in  these  Restated  Articles   of
Organization if, prior to or concurrently with the event in reference to which a
determination  as to the amount thereof outstanding is to be made, the requisite
funds for the redemption  thereof shall be deposited  in trust for that  purpose
and  the  requisite notice  for the  redemption  thereof shall  be given  or the
depositary of such funds shall be irrevocably authorized and directed to give or
complete such notice of redemption.
    

    *(10)*(11)  No  holder of capital  stock of the  Corporation shall have  any
preemptive right to purchase, acquire or subscribe to any capital stock or other
securities  issued or sold by the  Corporation, including any such capital stock
or other securities now or hereafter authorized.

    *(11)*(12)  The Corporation reserves the  right to increase or decrease  its
authorized  capital stock, or any class or  series thereof, or to reclassify the
same, and to  amend, alter, change  or repeal any  provision contained in  these
Restated  Articles of Organization,  or in any amendment  thereto, in the manner
now or  hereafter  prescribed  by  law,  but  subject  to  such  conditions  and
limitations  as  are  hereinbefore  prescribed, and  all  rights  conferred upon
stockholders in  these  Restated  Articles of  Organization,  or  any  amendment
thereto, are granted subject to this reservation.

                                     * * *

                                      A-14
<PAGE>
   
                           [LOCATION OF MEETING MAP]
    
<PAGE>

[logo]
WP&L
Wisconsin Power & Light


PROXY CARD AND ANNUAL MEETING RESERVATION

The Annual Meeting of Shareowners will be held at the Dane County Coliseum, 1881
Expo Mall, Madison, Wisconsin, on Wednesday, May 18, 1994, at 10:00 a.m..  The
enclosed Proxy Statement contains additional information about the meeting
location.

Please review, complete and SIGN the Proxy Card.
                            ----

If you are attending the Annual Meeting, please detach and return the completed
Annual Meeting reservation Form with the SIGNED PROXY CARD in the enclosed
                                         ------
envelope.
TO AVOID UNNECESSARY EXPENSE, WE ARE ASKING SHAREOWNERS TO CONTACT SHAREOWNER
SERVICES AT 1-800-356-5343 IF THEY NEED TO CANCEL THEIR RESERVATION.

PLEASE DETACH AND RETURN THE COMPLETED AND SIGNED PROXY CARD.
                                           ------

                                    IMPORTANT
                                    ---------

YOU ARE URGED TO DATE AND SIGN THE ENCLOSED PROXY AND RETURN IT PROMPTLY.  THIS
WILL HELP SAVE THE EXPENSE OF FOLLOW-UP LETTERS TO SHAREOWNERS WHO HAVE NOT
RESPONDED.

TOLL FREE SHAREOWNER INFORMATION NUMBERS
- - ----------------------------------------

Local (Madison)..................................................252-3110
All Other Areas............................................1-800-356-5343

Please FOLD here and DETACH Proxy Card

1.  ELECTION OF DIRECTORS- Nominees for terms ending:
    (*) TO WITHHOLD AUTHORITY TO VOTE FOR ANY INDIVIDUAL NOMINEE, STRIKE A LINE
    THROUGH THE NOMINEE'S NAME IN THE LIST BELOW AND MARK AN (X) IN THE 'FOR
    ALL EXCEPT' BOX.
    1995 - Arnold M. Nemirow, Judith D. Pyle
    1996 - Rockne G. Flowers
    1997 - Les Aspin, Erroll B. Davis, Jr., Milton E. Neshek, Carol T. Toussaint

For All
Withhold For All
For All Except(*)

2.  PROPOSAL TO APPOINT ARTHUR ANDERSEN & CO. AS INDEPENDENT AUDITORS FOR 1994.

For
Against
Abstain

3.  PROPOSAL TO AMEND THE ARTICLES OF ORGANIZATION TO ALLOW FOR THE ISSUANCE
    OF VARIABLE RATE PREFERRED STOCK AND TO EFFECT CERTAIN OTHER CLARIFYING
    CHANGES.

For
Against
Abstain

PROXY
Please date and sign your name(s) exactly as shown above and mail promptly in
the enclosed envelope.

- - -------------------------------------------------  Dated --------------------


- - -------------------------------------------------  Dated --------------------
                  (Signature(s)

IMPORTANT:  When signing as attorney, executor, administrator, trustee, or
guardian, please give your full title as such.  In the case of JOINT HOLDERS,
all should sign.

I (WE) WILL ATTEND THE ANNUAL MEETING LUNCHEON.

Please list your name(s) and your guest(s) below:

- - -------------------------------------------------

- - -------------------------------------------------

- - -------------------------------------------------

RETURN THIS STUB WITH YOUR PROXY CARD TO RESERVE LUNCH.

<PAGE>

[logo]
WP&L
Wisconsin Power & Light
P.O. Box 2568
Madison, WI 53701-2568

ANNUAL MEETING OF SHAREOWNERS - MAY 18, 1994

     The undersigned appoints Erroll B. Davis, Jr. and Edward M. Gleason, or
either of them, attorneys and proxies, with power of substitution, to vote all
shares of preferred stock of Wisconsin Power and Light Company of record in the
name of the undersigned at the close of business on March 22, 1994, at the
Annual Meeting of Shareowners of the Company, to be held at the Dane County
Coliseum, Madison, Wisconsin, on May 18, 1994 at 10:00 a.m., and at all
adjournments thereof, upon matters that may properly come before the meeting,
including the matters described in the Company's Notice of Annual Meeting of
Shareowners and Proxy Statement dated April 8, 1994, sugject to any directions
on the reverse side of this card.

THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS OF WISCONSIN POWER
AND LIGHT COMPANY.

IF NO CHOICE IS SPECIFIED, THE PROXIES SHALL VOTE FOR THE PROPOSALS.
                                                  ---

(continued and to be signed and dated on the other side)

<PAGE>


                                APPENDIX

   Pictures of each Wisconsin Power and Light Co. Board member appears  next
to a brief summary of his/her experience on pages 2 through 7. A map showing
the location of the meeting appears on the back cover.




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