WISCONSIN POWER & LIGHT CO
10-Q, 1995-10-30
ELECTRIC & OTHER SERVICES COMBINED
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                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C.  20549

                                   FORM  10-Q


               QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF
        X      THE SECURITIES EXCHANGE ACT OF 1934
      ------
               For the quarterly period ended  September 30, 1995
      
               TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF
      ------   THE SECURITIES EXCHANGE ACT OF 1934

               For the transition period from ____________ to ____________

   Commission file number  0-337 

                        WISCONSIN POWER AND LIGHT COMPANY 
             (Exact name of registrant as specified in its charter)

            Wisconsin                                      39-0714890
    (State or other jurisdiction              (I.R.S. Employer Identification
     of incorporation or organization)                            No.)

       222 West Washington Avenue, Madison, Wisconsin                53703
         (Address of principal executive offices)                 (Zip Code)

   Registrant's telephone number, including area code   608-252-3311 

   Indicate by check mark whether the registrant (1) has filed all reports
   required to be filed by Section 13 or 15(d) of the Securities Exchange Act
   of 1934 during the preceding 12 months (or for such shorter period that
   the registrant was required to file such reports), and (2) has been
   subject to such filing requirements for the past 90 days.

                               YES   X         NO
                                  --------           --------         

   Indicate the number of shares outstanding of each of the issuer's classes
   of common stock, as of the latest practicable date.
                        
       Common Stock Outstanding at September 30, 1995:  13,236,601 shares

   <PAGE>
                                    CONTENTS





                                                                         PAGE
   PART I.  Financial Information:

            Consolidated Financial Statements of Wisconsin Power and Light
            Co.

            Consolidated Balance Sheets as of September 30, 1995 and
            1994 and December 31, 1994 . . . . . . . . . . . . . . . . . .  2

            Consolidated Statements of Income for the Three and Nine
            Months Ended September 30, 1995 and 1994 . . . . . . . . . . .  4

            Consolidated Statements of Cash Flows - Nine Months Ended
            September 30, 1995 and 1994  . . . . . . . . . . . . . . . . .  5

            Notes to Consolidated Financial Statements . . . . . . . . . .  6

            Management's Discussion and Analysis of Financial
            Condition and Results of Operations  . . . . . . . . . . . . .  7

   PART II. Other Information  . . . . . . . . . . . . . . . . . . . . . . 13

            Signatures. .  . . . . . . . . . . . . . . . . . . . . . . . . 14

            Exhibit Index. . . . . . . . . . . . . . . . . . . . . . . . . 15

   <PAGE>
               WISCONSIN POWER AND LIGHT COMPANY AND SUBSIDIARIES
                           Consolidated Balance Sheets


                                 September 30,  September 30,  December 31,
                                     1995           1994           1994
                                           (Thousands of Dollars)
    ASSETS


    UTILITY PLANT:
      Plant in service--
        Electric  . . . . . .      $1,663,194     $1,583,959     $1,611,351 
        Gas . . . . . . . . .         212,475        200,241        204,514 
        Water . . . . . . . .          22,192         21,397         22,070 
        Common  . . . . . . .         130,954        112,541        123,255 
                                    ----------     ----------     ----------
                                    2,028,815      1,918,138      1,961,190 
      Dedicated
        decommissioning funds          66,559         51,903         51,791 
                                     ---------     ----------     ----------
                                    2,095,374      1,970,041      2,012,981 

      Less: Accumulated
        provision for
        depreciation  . . . .         869,343        808,046        808,853 
                                    ----------    -----------     ----------
                                    1,226,031      1,161,995      1,204,128 
      Construction work in
        progress  . . . . . .          34,758         40,216         42,731 
      Nuclear fuel, net . . .          15,209         13,912         19,396 
                                   ----------     ----------   ------------ 
        Total utility plant .       1,275,998      1,216,123      1,266,255 
                                   ----------     ----------     ----------
                                                 
    OTHER PROPERTY AND
     EQUIPMENT, net . . . . .          19,047          4,620          9,133 
                                    ----------     ----------    -----------

    INVESTMENTS . . . . . . .          12,316         12,076         12,228 
                                    ----------     ----------    -----------
    CURRENT ASSETS:
      Cash and equivalents  .             855          4,298          2,234 

      Net accounts receivable
       and unbilled revenue, 
       less allowance for
       doubtful accounts of
       $209, $159, and $209,
       respectively . . . . .           9,886         13,333         21,689 
      Coal, at average cost .          17,106         14,819         15,824 
      Materials and supplies,
       at average cost  . . .          20,481         21,695         20,835 
      Gas in storage, at
       average cost . . . . .           8,244         10,409          7,975 
      Prepayments and other .          23,744         20,415         22,310 
                                   ----------      ---------      --------- 
        Total current assets           80,316         84,969         90,867 
                                   -----------     ----------     ----------
    DEFERRED CHARGES:                                          
         Regulatory assets  .         144,503        144,673        144,476 
         Other  . . . . . . .          60,685         56,644         62,165 
                                    ----------    -----------    -----------

             Total deferred
                charges . . .         205,188        201,317        206,641 
                                    ----------    -----------    -----------
    TOTAL ASSETS  . . . . . .      $1,592,865     $1,519,105     $1,585,124 
                                   ==========     ==========     ==========


   The accompanying notes are an integral part of the consolidated financial
   statements.

                  WISCONSIN POWER AND LIGHT COMPANY AND SUBSIDIARIES
                              Consolidated Balance Sheets


                                     September 30,  September 30,  December 31,

                                           1995            1994          1994
                                                 (Thousands of Dollars)
    CAPITALIZATION AND LIABILITIES


    COMMON SHAREOWNER'S INVESTMENT:
      Common stock, $5 par value,
        authorized--18,000,000
        shares; issued and
        outstanding--13,236,601
        shares  . . . . . . . . . .         $66,183        $66,183      $66,183
      Premium on capital stock and
        capital surplus . . . . . .         199,170        198,987      199,170
      Reinvested earnings . . . . .         287,392        279,762      279,153
                                         -----------     ----------     -------
                                            552,745        544,932      544,506 


    PREFERRED STOCK WITHOUT
     MANDATORY REDEMPTION:
      Cumulative, without par value,
        authorized 3,750,000 shares
        maximum aggregate stated
        value $150,000,000;
          Cumulative, without par
           value, $100 stated value,
           449,765 shares
           outstanding  . . . . . .          44,977         44,977       44,977 
          Cumulative, without par
           value, $25 stated value,
           599,460 shares
           outstanding  . . . . . .          14,986         14,986       14,986 
                                         -----------   ------------    --------
           Total preferred stock  .          59,963         59,963       59,963 
    FIRST MORTGAGE BONDS, NET . . .         318,585        336,523      336,538
                                         -----------   ------------     -------
        Total capitalization  . . .         931,293        941,418      941,007 
                                         -----------    -----------     -------

    CURRENT LIABILITIES:
      Variable rate demand bonds  .          56,975         56,975       56,975
      Short-term debt . . . . . . .          54,500         32,000       50,500
      Accounts payable  . . . . . .          69,112         50,415       67,518
      Accrued payroll and vacation           12,151         12,199       12,624
      Accrued taxes . . . . . . . .           9,681          6,106        7,299
      Accrued interest  . . . . . .           5,246          5,760        7,669
      Other . . . . . . . . . . . .          17,831          9,834       12,456 
                                        ------------   ------------     -------
        Total current liabilities .         225,496        173,289      215,041 
                                        ------------   ------------     -------
                                                                      
    OTHER CREDITS:
      Accumulated deferred income
        taxes . . . . . . . . . . .         229,994        207,100      222,373
      Accumulated deferred
        investment tax credits  . .          39,321         41,239       40,758
      Accrued environmental
        remediation costs . . . . .          78,454         79,311       79,280
      Other . . . . . . . . . . . .          88,307         76,748       86,665
                                         -----------    -----------     -------
        Total other credits . . . .         436,076        404,398      429,076
                                         -----------    -----------     -------

    TOTAL CAPITALIZATION AND
     LIABILITIES  . . . . . . . . .      $1,592,865     $1,519,105   $1,585,124 
                                         ===========    ===========  ==========


   The accompanying notes are an integral part of the consolidated financial
   statements.


               WISCONSIN POWER AND LIGHT COMPANY AND SUBSIDIARIES
                        Consolidated Statements of Income


                               Three Months Ended       Nine Months Ended
                                 September 30,            September 30,
                               1995         1994        1995        1994
                                         (Thousands of Dollars)

    OPERATING REVENUES:
      Electric  . . . . .    $150,708     $137,873    $407,952     $400,341 
      Gas . . . . . . . .      13,601       22,629      91,258      112,334 
      Water . . . . . . .       1,172        1,118       3,170        3,119 
                            ---------     --------   ---------    ----------
                              165,481      161,620     502,380      515,794 
                            ---------    ---------   ---------    --------- 

    OPERATING EXPENSES:
      Electric production 
        fuels . . . . . .      30,660       29,385      88,271       94,317 
      Purchased power . .      14,516       12,793      31,898       30,720 
      Purchased gas . . .       8,108       15,134      54,349       74,180 
      Other operation . .      32,489       33,990     103,290      103,430 
      Maintenance . . . .       9,793        9,406      32,841       31,165 
      Depreciation  . . .      20,329       18,482      59,737       55,497 
      Taxes --                                        
        Current federal   
         income . . . . .       7,962        6,401      22,461       21,742 
        Deferred income   
         taxes  . . . . .       3,910        4,278       8,456        8,841 
        Investment tax    
         credit (restored)       (479)        (482)     (1,437)      (1,445)
        Current state     
         income . . . . .       2,223        1,127       5,547        4,662 
        Property, payroll 
         & other  . . . .       6,908        6,636      21,212       20,692 
                             ---------  -----------  ----------   ----------
                              136,419      137,150     426,625      443,801 
                             ---------  -----------  ----------   ----------

    NET OPERATING INCOME       29,062       24,470      75,755       71,993 
                             ---------    ---------   ---------    ---------
    OTHER INCOME AND
     (DEDUCTIONS):
      Allowance for equity
       funds used during
       construction . . .         454          661       1,176        1,791 
      Other, net  . . . .         511          610         974       10,025 
      Current income tax.        (188)        (274)       (276)      (2,065)
      Deferred income tax          15          (23)         36       (1,889)
                             ---------   ----------  ----------   ----------
                                  792          974       1,910        7,862 
                            ---------    ----------  ----------   ----------

    INCOME BEFORE INTEREST
     EXPENSE  . . . . . .      29,854       25,444      77,665       79,855 
                            ----------   ----------  ----------   ----------

    INTEREST EXPENSE:        

      Interest on bonds .       6,798        7,323      21,863       21,639 
      Allowance for       
       borrowed funds used
       during construction
       (credit) . . . . .        (152)        (285)       (393)        (719)
      Other . . . . . . .       1,256          651       2,843        1,660 
                            ----------   ----------   ---------     --------
                                7,902        7,689      24,313       22,580 
                            ----------   ----------   ---------     --------
    NET INCOME  . . . . .      21,952       17,755      53,352       57,275 
    PREFERRED STOCK       
     DIVIDENDS  . . . . .         828          828       2,483        2,483 
                            ----------   ----------  ----------     --------
    NET INCOME AFTER      
     PREFERRED STOCK
     DIVIDENDS  . . . . .     $21,124      $16,927     $50,869      $54,792 
                              ========   ==========  ==========     ========

   The accompanying notes are an integral part of the consolidated financial
   statements.

                  WISCONSIN POWER AND LIGHT COMPANY
                 CONSOLIDATED STATEMENT OF CASH FLOWS




                                                 Nine Months Ended
                                                   September 30,
                                                1995            1994
                                               (Thousands of Dollars)
    Cash flows from (used for) operating
     activities:

      Net income  . . . . . . . . . . .          $53,352         $57,274 
      Adjustments to reconcile net
       income to net cash from operating
       activities:
        Depreciation  . . . . . . . . .           59,737          55,650 
        Amortization of nuclear fuel  .            5,569           4,738 
        Deferred income tax . . . . . .            8,420          10,730 
        Investment tax credit restored            (1,437)         (1,445)
        Allowance for equity funds used  
         during construction  . . . . .           (1,176)         (1,791)
      Changes in assets and liabilities:
        Net accounts receivable and      
         unbilled revenues  . . . . . .           11,803          24,690 
        Coal  . . . . . . . . . . . . .           (1,282)          1,223 
        Materials and supplies  . . . .              354             (16)
        Gas in storage  . . . . . . . .             (269)         (1,655)
        Prepayments and other . . . . .           (1,434)          1,262 
        Accounts payable and accruals .           (1,302)        (22,014)
        Accrued taxes . . . . . . . . .            2,382           5,301 
        Other, net  . . . . . . . . . .           10,383         (15,395)
                                                ---------       ---------
          Net cash generated from     
           operating activities . . . .          145,100         118,552 
                                                ---------       ---------
    Cash flows from (used for) 
     financing activities:

      Common stock cash dividends . . .          (42,630)        (41,910)
      Preferred stock dividends . . . .           (2,483)         (2,483)
      Net change in short term debt . .            4,000         (27,000)
      Retirement of first mortgage bonds         (17,990)            -   
      Equity contribution from parent .               -            9,467 
                                                 --------       ---------
        Net cash (used for) financing            (59,103)        (61,926)
          activities  . . . . . . . . .

    Cash flows from (used for) investing
     activities:

      Additions to utility plant,     
        excluding AFUDC . . . . . . . .          (57,945)        (54,699)
      Allowance for borrowed funds used
        during construction . . . . . .             (393)           (719)
      Dedicated decommissioning funds .          (14,768)         (2,100)
      Other, net  . . . . . . . . . . .          (14,270)           (740)
                                               ----------      ----------

        Net cash (used for) investing  
          activities  . . . . . . . . .          (87,376)        (58,258)
                                               ----------      ----------
    Net increase in cash and equivalents          (1,379)         (1,632)
    Cash and equivalents at beginning of
     period . . . . . . . . . . . . . .            2,234           5,930 
                                               ----------      ----------
    Cash and equivalents at end of      
     period . . . . . . . . . . . . . .             $855          $4,298 
                                               ==========      ==========

    Supplemental disclosures of cash
     flow information:
      Cash paid during the period for:
        Interest - debt . . . . . . . .          $23,971         $23,452 
        Income taxes  . . . . . . . . .          $18,486         $25,969 

   The accompanying notes are an integral part of the consolidated financial
   statements.

   <PAGE>
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


   1. The consolidated financial statements included herein have been
      prepared by Wisconsin Power and Light Company (the "Company" or
      "WPL"), without audit, pursuant to the rules and regulations of the
      Securities and Exchange Commission.  Accordingly, certain information
      and footnote disclosures normally included in financial statements
      prepared in accordance with generally accepted accounting principles
      have been condensed or omitted.  The consolidated financial statements
      include the Company and its wholly-owned consolidated subsidiaries. 
      The Company is a subsidiary of WPL Holdings, Inc.  These financial
      statements should be read in conjunction with the financial statements
      and the notes thereto included in the Company's latest annual report
      on Form 10-K.

      In the opinion of the Company, the consolidated interim financial
      statements reflect all adjustments necessary to fairly state the
      results of operations for the interim periods presented.  However,
      because of the seasonal nature of the Company's operations, the
      results shown for portions of a year are not indicative of annual
      results.

   2. On September 14, 1995, the Company received an order from the Public
      Service Commission of Wisconsin (PSCW) authorizing the sale of up to
      $60 million of long-term debt securities.  It is currently anticipated
      that the Company will make an offering of the long-term debt
      securities late in 1995 or early in 1996.  The Company intends to use
      the net proceeds from the sale of these securities first to repay
      short-term debt which was incurred in June 1995 to repurchase in
      private transactions $18 million aggregate principal amount of the
      Company's 9.30% first mortgage bonds, Series V, due December 1, 2025. 
      The remainder of the net proceeds will be used to repay other short-
      term debt incurred by the Company to finance utility construction
      expenditures and for general corporate purposes.

   3. In March 1995, the Financial Accounting Standards Board ("FASB")
      issued Statement of Financial Accounting Standards ("SFAS") No. 121,
      "Accounting for the Impairment of Long-Lived Assets and Long-Lived
      Assets to be Disposed Of."  This statement imposes stricter criteria
      for regulatory assets by requiring that such assets be probable of
      future recovery at each balance sheet date.  The Company anticipates
      adopting this standard on January 1, 1996 and does not expect that
      adoption will have a material impact on the financial position or
      results of operations of the Company based on the current regulatory
      structure in which the Company operates.  This conclusion may change
      in the future as competitive factors influence wholesale and retail
      pricing in this industry.


                      MANAGEMENT'S DISCUSSION AND ANALYSIS
                OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

   THREE MONTHS ENDED SEPTEMBER 30, 1995 VS. SEPTEMBER 30, 1994:

   OVERVIEW

    The Company reported consolidated third quarter net income of $22.0 
   million  compared to $17.8 million for the same period in 1994.   Weather-
   driven electric sales growth and reduced electric production fuel costs 
   per kWh increased electric margins by $5.9 million after-tax compared to
   third quarter 1994.   In addition, operation expense declined for the
   third quarter 1995 compared to 1994 as a result of the Company's
   reengineering programs.  

    Partially  offsetting the higher electric margin was a $1.2 million
   after-tax reduction in gas margin and $1.1 million after-tax additional
   depreciation expense attributable to greater investment in utility plant. 
   Income taxes also increased between third quarters, primarily due to
   higher taxable income.   

<TABLE>
   Electric Operations
<CAPTION>
                                                                              Revenues and
                   Revenues and              kWhs Sold, Generated            Costs Per kWh
                       Costs           %         and Purchased         %     Sold Generated       Customers at
                  (In Thousands)    Change      (In Thousands)      Change   and Purchased       End of Quarter
                   1995     1994               1995        1994               1995    1994      1995        1994

   <S>           <C>      <C>          <C>    <C>         <C>          <C>     <C>     <C>       <C>         <C> 
   Residential
    and Farm      $55,870  $48,549      15%     843,617     704,441     20%    0.066   0.069     330,229     323,499
   Industrial      36,497   35,764       2%   1,001,149     949,739      5%    0.036   0.038         791         765
   Commercial      28,704   27,086       6%     502,534     458,223     10%    0.057   0.059      44,575      43,570
   Wholesale
    and Class A    29,374   24,656      19%     831,530     659,203     26%    0.035   0.037          81          81
   Other              263    1,818     -86%      12,065      12,242     -1%    0.022   0.149       1,503       1,468
                     ----   ------    -----     -------     -------   -----    -----  ------      ------     -------
        Total    $150,708 $137,873       9%   3,190,895   2,783,848     15%    0.047   0.050     377,179     369,383
                 ======== ========    =====   =========   =========   =====    =====   =====     =======     =======
   Electric 
    production
    fuels         $30,660  $29,385       4%   2,567,704   2,282,831     12%    0.012   0.013
                                              =========   =========    ====    =====   ===== 
   Purchased
    Power         $14,516  $12,793      13%     670,267     636,345      5%    0.022   0.020
                  -------  -------     ----     =======     =======    ====   ======   =====

   Margin        $105,532  $95,695      10%
                 ========  =======    =====
</TABLE>

    Electric margin increased 10% in the third quarter of 1995 compared to
   the third quarter of 1994 primarily from higher sales resulting from
   favorable summer weather coupled with reduced electric production fuels
   cost per kWh.  Additionally, growth among all customer classes remained
   strong due to favorable economic conditions in the Company's service
   territory.  Partially offsetting the increased sales was  a 2.8% decrease
   in retail electric rates effective January 1, 1995.  

      Electric production fuels per kWh were reduced through lower coal
   costs.  Purchased power costs per kWh were greater in third quarter 1995
   as a result of competitive pricing of energy during the periods of
   high demand.

<TABLE>
   Gas Operations
<CAPTION>
                                                                          Revenues and
                     Revenues and              Therms Sold and          Costs per Therms
                       Costs (In         %        Purchased        %        Sold and         Customers at
                      Thousands)      Change    (In Thousands)   Change    Purchased        End of Quarter
                     1995     1994              1995     1994             1995    1994      1995      1994

   <S>               <C>      <C>        <C>    <C>       <C>      <C>     <C>     <C>      <C>        <C>   
   Residential       $5,177   $6,643     -22%    7,761     7,127     9%    0.667   0.932    127,428    123,075
   Firm               3,474    4,917     -29%    7,433     7,024     6%    0.467   0.700     15,698     15,313
   Interruptible        357    1,873     -81%    1,134     5,292   -79%    0.315   0.354        226        262
   Transport.         2,223    2,946     -25%   19,857    17,767    12%    0.112   0.166        176        109
   Other              2,370    6,250     -62%   16,462    20,603   -20%    0.144   0.303         79         90
                    -------  -------  -------   ------    ------ ------    -----   -----    -------    -------
        Total       $13,601  $22,629     -40%   52,647    57,813    -9%    0.258   0.391    143,607    138,849
                    =======  =======    =====   ======   =======  =====    =====   =====    =======    =======
   Purchased Gas     $8,108  $15,134     -46%   47,389    57,645   -18%    0.171   0.250
                    -------  -------   ------   ======   =======  =====    =====   =====
   Margin            $5,493   $7,495     -27%
                    =======   ======    =====
</TABLE>

      
      Gas margin decreased  27% during the third quarter of 1995 compared to
   the third quarter of 1994. The decline in purchased gas cost per therm was
   passed on to customers causing a reduction in gas revenues for the period. 
   Customer growth continued from the solid economic conditions in WPL's
   service territory.


   Other Operation Expense

    The decrease in other operation expense reflects the reduction in work
   force and related salary expense resulting from the Company's reegineering
   efforts.
    

   Depreciation 

    Depreciation  expense increased primarily reflecting increased property
   additions.

   Income Taxes

    Income taxes increased between third quarters primarily resulting from
   higher taxable income.
      




   NINE MONTHS ENDED SEPTEMBER 30, 1995 VS. SEPTEMBER 30, 1994:

   OVERVIEW

    The Company reported consolidated net income of $53.4 million for the
   nine months ended September 30, 1995 compared to $57.3 million for the
   same period in 1994. Year to date 1995 net income was lower than 1994
   primarily due to a  $4.9 million after-tax 1994 reversal of a reserve
   which represented a penalty assessment by the PSCW relating to the
   administration of a coal contract.  Year to date 1994 operations expense
   included $1.5 million after-tax for severance and early retirement
   programs.

    Operational  factors reducing comparative net income included a slight
   decline in gas margin and higher expenses for depreciation, interest and
   maintenance in 1995.  Partially offsetting these declines was an $7.5
   million after-tax increase in electric margin resulting from favorable
   summer weather and economic growth in all customer classes.  

  <TABLE>
   Electric Operations
  <CAPTION>
                                                                                 Revenues and
                                                  kWhs Sold, Generated          Costs Per kWh
                    Revenues and Costs      %        and Purchased        %     Sold Generated       Customers at
                      (In Thousands)     Change      (In Thousands)     Change  and Purchased       End of Quarter
                     1995       1994                1995       1994             1995     1994      1995       1994

   <S>              <C>        <C>          <C>   <C>         <C>          <C>   <C>      <C>       <C>        <C>
   Residential
    and Farm        $151,007   $145,905       3%  2,235,479   2,094,068     7%   0.068    0.070     330,229    323,499
   Industrial        104,133    103,753       0%  2,875,918   2,772,563     4%   0.036    0.037         791        765
   Commercial         77,161     76,691       1%  1,335,877   1,279,703     4%   0.058    0.060      44,575     43,570
   Wholesale and
    Class A           71,432     67,895       5%  2,145,450   1,971,574     9%   0.033    0.034          81         81
   Other               4,219      6,097     -31%     40,169      41,228    -3%   0.105    0.148       1,503      1,468
                     -------   --------    -----  ---------   ---------  -----   -----    -----     -------    -------
        Total       $407,952   $400,341       2%  8,632,893   8,159,136     6%   0.047    0.049     377,179    369,383
                    ========   ========    =====  =========   =========   ====   =====    =====     =======    =======
   Electric 
    production
    fuels            $88,271    $94,317      -6%  7,417,592   7,095,482     5%   0.012    0.013
                                                  =========   =========   ====   =====    ===== 
   Purchased
    Power            $31,898    $30,720       4%  1,568,208   1,404,289    12%   0.020    0.022
                     -------    -------    -----  =========   =========   ====   =====    =====

   Margin           $287,783   $275,304       5%
                    ========   ========    =====
  </TABLE>


    Electric margin increased 5% for the nine months ended September 30,
   1995 compared to the same period in 1994.  Kilowatthour sales increased 6%
   due to favorable weather conditions and growth among all customer classes. 
   Partially offsetting the increased sales was a 2.8% decrease in retail
   electric rates effective January 1, 1995.  

    Lower electric fuel costs and purchased power costs per kWh resulting
   from successful procurement strategies improved the overall margin.

  <TABLE>
   Gas Operations
  <CAPTION>
                                                                                       Revenues and
                                                           Therms Sold and            Costs per Therms
                       Revenues and Costs          %          Purchased          %        Sold and        Customers at
                         (In Thousands)         Change     (In Thousands)     Change     Purchased       End of Quarter
                       1995           1994                 1995       1994              1995     1994     1995     1994

   <S>                   <C>          <C>          <C>     <C>        <C>         <C>     <C>    <C>      <C>      <C>
   Residential           $44,740       $51,733     -14%     81,555     85,526     -5%     0.549  0.605    127,428  123,075
   Firm                   25,090        30,977     -19%     59,332     64,113     -7%     0.423  0.483     15,698   15,313
   Interruptible           2,134         6,181     -65%      7,235     17,054    -58%     0.295  0.362        226      262
   Transport.             10,574        11,292      -6%     74,114     60,701     22%     0.143  0.186        176      109
   Other                   8,720        12,151     -28%     56,358     51,641      9%     0.155  0.235         79       90
                          ------       -------   ------    -------    -------    ----    ------  -----    -------  -------
        Total            $91,258      $112,334     -19%    278,594    279,035      0%     0.328  0.403    143,607  138,849
                         =======      ========    =====    =======    =======    ====    ======  =====    =======  =======
   Purchased Gas         $54,349       $74,180     -27%    254,742    280,202     -9%     0.213  0.265
                        --------       -------     ----    =======    =======    ====     =====  =====
   Margin                $36,909       $38,154      -3%
                         =======        ======     ====
  </TABLE>


      Gas margin decreased 3% for the nine months ended September 30, 1995
   compared to the same period in 1994.  Less favorable weather conditions
   and a decline in purchased gas cost per therm which was passed on to
   customers caused a 19% reduction in gas revenues for the period.  Customer
   growth remained strong due to favorable economic conditions in the
   Company's service territory.


   Other Operations

    Other operations expense for 1994 included $1.5 million after-tax for
   severance and early retirement programs related to the Company's
   reengineering efforts.

   Maintenance

    Maintenance expense increased for the year to date compared to last year
   due to more extensive refueling and maintenance overhaul at the Kewaunee
   Nuclear Plant ("Kewaunee").  (Also, see:  Liquidity and Capital Resources,
   page 12, "Other")

   Depreciation 

    Depreciation expense increased primarily reflecting increased property
   additions.

   Income Taxes

    Income taxes increased for the nine month period ended September 30,
   1995 as a result of higher taxable income.

   Other Income and Deductions - Other, Net

    Other, net decreased for the nine months ended September 30, 1995
   primarily  due to the reversal in 1994 of a $4.9 million after-tax reserve
   which represented a penalty assessment by the PSCW relating to the
   administration of a coal contract.



   LIQUIDITY AND CAPITAL RESOURCES

   Financing and Capital Structure

    The level of short-term borrowing fluctuates based primarily on seasonal
   corporate needs, the timing of long-term financing and capital market
   conditions.  To maintain flexibility in its capital structure and to take
   advantage of favorable short-term rates, the Company also uses proceeds
   from the sales of accounts receivable and unbilled revenues to finance a
   portion of its long-term cash needs.

    The Company's capitalization at September 30, 1995, including the
   current maturities of long-term debt, variable rate demand bonds and
   short-term debt, consisted of 53 percent common equity, 6 percent
   preferred stock and 41 percent long-term debt. 

   Capital Expenditures

    The Company's liquidity is primarily determined by the level of cash
   generated from operations and the funding requirements of WPL's ongoing
   construction and maintenance programs.  Cash flows from operating
   activities, after dividends paid, provided approximately $100 million and
   $74 million for the nine months ended September 30, 1995 and 1994,
   respectively.  The Company finances its construction expenditures through
   internally generated funds supplemented, when required, by outside
   financing.  (Also see:  Note 2 in the "Notes to Financial Statements,"
   page 6.)

   Construction expenditures for the nine months ended September 30, 1995
   were $87 million.  The estimated construction expenditures for the
   remainder of 1995 are $52 million.  

    The expenditures for the decommissioning of Kewaunee are estimated to
   begin in 2014.  It is anticipated that expenditures related to the actual
   decommissioning of the plant will occur between 2014 and 2021 of which
   WPL's share, in terms of future dollars, approximates $581 million.  An
   additional $435 million related to the storage of spent nuclear fuel on
   site and other maintenance of the site will likely occur from 2022 to
   2050.  WPL currently expects to have the cost collected through electric
   rates and funded in an external trust by 2013.  Therefore, such
   expenditures are not expected to have a direct impact on the Company's
   liquidity or the availability of capital resources.


   Industry Outlook

    The PSCW has recently opened a formal docket initiating an inquiry into
   the goals of Wisconsin utility regulation and identification of
   alternative forms of regulation.

     WPL has submitted its views which, in summary form, call for open access
   to transmission and distribution systems and a competitive power
   generation marketplace.  It is not possible at this time to predict the
   outcome of these proceedings.

    The Federal Energy Regulatory Commission (FERC) is developing regulation
   which will begin to provide open access to utility's transmission
   facilities for wholesale customers subject to certain approved FERC
   tariffs.  WPL believes its existing open access tariffs position it well
   to compete under such market conditions.

   Other

    The Company's Form 10-Q for the quarter ended March 31, 1995, at Part I,
   "Other", Page 10, reported the shutdown of  Kewaunee on April 1, 1995 for
   scheduled maintenance and refueling and related steam generator matters. 
   Wisconsin Public Service Corporation is the operator and 41.2% owner of
   Kewaunee which is owned jointly with WPL and Madison Gas and Electric
   Company who own 41% and 17.8%, respectively.

    During the shutdown, inspection of the steam generators revealed higher
   levels of tube degradation than was anticipated.  Continued use of
   degraded tubes raises concerns regarding primary-to-secondary leakage of
   reactor coolant.  Thus, the degraded tubes were removed from service by
   plugging.  Tube plugging and the build-up of deposits on the tubes affect
   the heat-transfer capability of the steam generators to the point where
   eventually full-power operation is affected.  Prior to the recent
   shutdown, the equivalent of approximately 12% of the tubes in the steam
   generators were plugged with no loss of capacity.  When the plant was
   returned to service on May 18, 1995, 21% of the tubes were plugged,
   resulting in a capacity reduction of 3.8% during the plant's current
   operating cycle which extends into the fall of 1996.  Thus, net plant
   output has been reduced from 525 megawatts to approximately 510 megawatts. 
   Although preliminary estimates indicated slightly increased maintenance
   and purchased power expenses as reported in the Company's Form 10-Q for
   the quarter ended March 31, 1995, revised estimates indicate that during
   1995 additional expenses related to recent steam generator plugging likely
   will be offset by reduced nuclear expenses in other areas and, therefore,
   should not affect earnings significantly.  WPL with its joint partners
   continue the study of tube repair alternatives.

    See Part I, Item 1. Business - Electric Operations - Kewaunee Nuclear
   Power Plant in the WPL Form 10-K for the year ended December 31, 1994 for
   additional background on this matter.



                           PART II--OTHER INFORMATION



   Item 1.  Legal Proceedings

   1.   On July 20, 1995 the City of Beloit ("Beloit") filed a suit against
   WPL in the Circuit Court of Rock County, Wisconsin alleging that based on
   negligence, nuisance and trespass WPL caused damage to Beloit through the
   contamination of property owned by Beloit as a result of the historical
   operation of manufactured gas plants on the property prior to Beloit's
   acquisition of the property.  The suit seeks damages equal to the cost of
   cleaning up the property, for decrease in the value of the property and to
   compensate Beloit for lost development opportunities for the property as
   well as consequential damages and costs of the action.

    Beloit and WPL entered into a Stipulation upon which the Court issued an
   Order staying further proceedings in the action pending further
   environmental investigation of the property and pending WPL's
   determination of the extent of liability insurance coverage for the
   claims.

    The probability is remote that this will have a material adverse impact
   on the Company's financial condition. 


   Item 6.  Exhibits and Reports on Form 8-K

    1.  Exhibits:

          3A       Amendments to By-Laws of the Company

          3B       By-Laws of the Company as revised June 22, 1995

          27       Financial Data Schedule

    2.  Reports on Form 8-K:  None

   <PAGE>

                                    SIGNATURE


   Pursuant to the requirements of the Securities Exchange Act of 1934, the
   registrant has duly caused this report to be signed on its behalf by the
   undersigned thereunto duly authorized.


                                Wisconsin Power and Light Company



   October 26, 1995             /s/ Daniel A. Doyle               
                                Daniel A. Doyle, Vice President - Finance,
                                Controller and Treasurer (principal
                                accounting officer and officer authorized to
                                sign on behalf of the registrant)

   <PAGE>
                                  EXHIBIT INDEX


   Exhibit
     No.        Description


       3A       Amendments to By-Laws of the Company

       3B       By-Laws of the Company as revised June 22, 1995

       27       Financial Data Schedule




                          Amendments to the By-Laws of
                        Wisconsin Power and Light Company
                            (Effective June 22, 1995)

             1.   Section 1 of Article IV was amended in its entirety to
   provide as follows:

             Section 1 - The number of Directors constituting the Board of
   Directors shall be a minimum of nine (9) and a maximum of thirteen (13). 
   Whenever a vacancy(ies) occurs on the Board of Directors such that there
   are less than nine (9) Directors remaining, the remaining Directors shall
   constitute the Board of Directors until the vacancy(ies) are filled by a
   vote of the majority of the Directors remaining in office, even if less
   than a quorum, said vacancy(ies) to be filled as soon as reasonably
   possible.  When there are nine (9) or more Directors and a vacancy occurs,
   including a vacancy created by an increase in the number of Directors, it
   shall be filled or not filled at the discretion of the Board of Directors. 
   The Board may elect a Chairperson of the Board, who may be the same person
   as the Chief Executive Officer or the President.

             2.   Section 2 of Article IV was amended in its entirety to
   provide as follows:

             Section 2 - No person who has attained 70 years of age shall be
   eligible for election or reelection to the Board of Directors.  Any
   Director who has attained 70 years of age shall resign from the Board of
   Directors effective as of the next Annual Meeting of Shareowners.  Except
   for the Chief Executive Officer, any Officer or employee of the Company
   serving as a Director who retires, resigns or is removed or terminated
   from his or her office or employment with the Company shall simultaneously
   resign from the Board of Directors.  In the event the CEO resigns or
   retires from his or her office or employment with the Company, he or she
   shall simultaneously submit his or her resignation from the Board of
   Directors if requested by the Nominating Committee.  In the event that the
   CEO is removed from his or her office by the Board of Directors, or is
   involuntarily terminated from employment with the Company, he or she shall
   simultaneously submit his or her resignation from the Board of Directors. 
   Any Director who is unavailable for reasonably regular attendance at
   meetings of the Board shall resign as a Director.

             3.   Section 7 of Article V was deleted and the remaining
   Sections were renumbered accordingly.

             4.   Section 1 of Article VI was amended in its entirety to
   provide as follows:

             Section 1 - The Board of Directors shall elect a Chief Executive
   Officer, a President, such number of Vice Presidents with such
   designations as the Board of Directors at the time may decide upon, a
   Secretary, a Treasurer and a Controller.  The same person may
   simultaneously hold more than one office.  The Board of Directors in its
   discretion may also elect one or more Assistant Secretaries, one or more
   Assistant Treasurers, one or more Assistant Controllers and such other
   Officers as may from time to time be provided for by the Board of
   Directors.  All Officers unless sooner removed shall hold their respective
   offices until their successors, willing to serve, shall have been elected
   but any Officer may be removed from office at any time at the pleasure of
   the Board of Directors.  All Officers shall be bonded in such form, in
   such amounts, and with such sureties as determined by the Board of
   Directors.





                                    BYLAWS OF

                        WISCONSIN POWER AND LIGHT COMPANY

                            Revised At June 22, 1995



                                    ARTICLE I

                                      Seal

        The corporate seal shall have inscribed thereon the name of the
   corporation and the words "Corporate Seal, Wisconsin".


                                   ARTICLE II

                              Stocks and Transfers

        Section 1 - Each holder of fully paid stock shall be entitled to a
   certificate or certificates of stock, stating the number of shares owned
   by such shareowner and the designation of the Class and Series in which
   issued.  All stock certificates shall be signed by the President or a Vice
   President and by the Secretary or an Assistant Secretary of the Company,
   and be sealed with the corporate seal of the Company, which seal may be
   facsimile, engraved or printed.  If and when a Transfer Agent and/or a
   Registrar shall have been appointed by the Board with respect to the
   shares of any class of stock, or series thereof, of the Company, the
   certificates representing such shares shall also be countersigned by such
   Transfer Agent and/or countersigned and registered by such Registrar, as
   the case may be.  Certificates which have been countersigned by a Transfer
   Agent and countersigned and registered by a Registrar, in both cases duly
   appointed by the Board of Directors for such purpose, may bear the
   signatures of the President or a Vice President and the Secretary or an
   Assistant Secretary of the Company in facsimile, engraved or printed;
   provided, that no certificate bearing the facsimile signatures of the
   Officers of the Company shall be valid or effective for any purpose unless
   and until it shall have been so countersigned and registered.  In case any
   such Officer who has signed any stock certificate, or whose facsimile
   signature has been placed thereon, shall have ceased to be such Officer
   before such certificate is issued, such certificate may be issued by the
   Company with the same effect as if such Officer had not ceased to be such
   at the date of its issue.

        Section 2 - The stock of the Company shall be divided into such
   Classes, with such relative rights and preferences, as shall be provided
   by the Articles of Organization of the Company as the same may from time
   to time be amended in accordance with the laws of Wisconsin.

        Section 3 - Shares of stock shall be transferable only on the books
   of the Company; and upon proper endorsement and surrender of the
   outstanding certificates representing the same.  Subject to such
   conditions as the Board of Directors may, by Resolution, establish:  (a)
   If an outstanding certificate of stock shall be lost, destroyed or stolen,
   the holder thereof may have a new certificate issued, upon producing
   evidence satisfactory to the Officers of the Company, of such loss,
   destruction or theft; and upon furnishing to the Company a bond of
   indemnity, surety bond, or such other assurance as the Officers may
   require.  (b) Where any outstanding certificates of stock are deemed
   abandoned by the holder thereof, pursuant to the unclaimed property or
   escheatment laws of any state having jurisdiction thereof, the Officers of
   the Company are authorized and directed to cause the transfer and delivery
   of said certificates or to cause the issuance of replacement certificates,
   to such person or persons as may be entitled thereto in accordance with
   such escheatment laws.

        Section 4 - Transfer books may be closed by order of the Board of
   Directors for short periods, not exceeding forty days at any one time, for
   any legal purpose, as the Board of Directors shall deem advisable.


                                   ARTICLE III

                             Meetings of Shareowners

        Section 1 - The Annual Meeting of the Shareowners shall be held on
   the fourth Wednesday in May of each year (or if such day be a legal
   holiday in Wisconsin, then upon the following day); or on such other day
   of each year as the Board of Directors may determine. Each such meeting
   shall be held at the hour of 10:00 o'clock A.M. at the office of the
   Company in Madison, Wisconsin, unless the Board of Directors shall
   otherwise order.  The Annual Meeting shall be held for the purposes of
   electing Directors, selecting the Company's independent auditors and of
   transacting such other business as may properly come before the meeting.

        Section 2 - Special Meetings of the shareowners may be called by the
   Chairperson of the Board, the Chief Executive Officer; or by the Board of
   Directors; or by the Secretary when requested by the owners of shares of
   outstanding voting stock having in the aggregate a number of votes at
   least equal to one-fifth of the aggregate number of votes possessed by all
   such owners; or in such other manner as may be provided by statute.

        Section 3 - Notice of the time and place of each Annual or Special
   Meeting of Shareowners shall be sent by mail to the recorded address of
   each shareowner not less than ten days before the date of the meeting,
   except in cases where other special method of notice may be required by
   statute, in which case the statutory method shall be followed.  The notice
   of a special meeting shall state the object of the meeting.  Notice of any
   meeting of the shareowners may be waived by any shareowners.

        Section 4 - At all meetings of shareowners, the representation of
   owners of that number of shares of stock entitled to vote at such meeting
   having in the aggregate a number of votes at least equal to a majority of
   the aggregate number of votes entitled to vote at such meeting shall be
   necessary to constitute a quorum for the transaction of any business,
   other than (a) adjourning from time to time until a quorum shall be
   obtained, or (b) adjourning sine die, and for any such adjournment a
   majority vote of whatever shares of stock shall be represented shall be
   sufficient.

        Section 5 - The Chairperson of the Board when he or she is the Chief
   Executive Officer, and when he or she is not the Chief Executive Officer,
   or in his or her absence or at his or her request the President, and in an
   absence of both the Chairperson of the Board and the President, then a
   Vice President, and if no Vice President be in attendance at the meeting,
   then a Director selected by the Directors attending the meeting, or if no
   selection is made, then the Director in attendance with the longest tenure
   in such office, shall preside at each meeting of shareowners, and the
   Secretary or an Assistant Secretary of the Company shall act as secretary
   of each shareowner meeting.

        Section 6 - Any shareowner having the right to vote at a meeting of
   shareowners may exercise such right by voting in person or by proxy at
   such meeting.


                                   ARTICLE IV

                               Board of Directors

        Section 1 - The number of Directors constituting the Board of
   Directors shall be a minimum of nine (9) and a maximum of thirteen (13).
   Whenever a vacancy(ies) occurs on the Board of Directors such that there
   are less than nine (9) Directors remaining, the remaining Directors shall
   constitute the Board of Directors until the vacancy(ies) are filled by a
   vote of the majority of the Directors remaining in office, even if less
   than a quorum, said vacancy(ies) to be filled as soon as reasonably
   possible.  When there are nine (9) or more Directors and a vacancy occurs,
   including a vacancy created by an increase in the number of Directors, it
   shall be filled or not filled at the discretion of the Board of Directors. 
   The Board may elect a Chairperson of the Board, who may be the same person
   as the Chief Executive Officer or the President.

        Section 2 - No person who has attained 70 years of age shall be
   eligible for election or reelection to the Board of Directors.  Any
   Director who has attained 70 years of age shall resign from the Board of
   Directors effective as of the next Annual Meeting of Shareowners.  Except
   for the Chief Executive Officer, any Officer or employee of the Company
   serving as a Director who retires, resigns or is removed or terminated
   from his or her office or employment with the Company shall simultaneously
   resign from the Board of Directors.  In the event the CEO resigns or
   retires from his or her office or employment with the Company, he or she
   shall simultaneously submit his or her resignation from the Board of
   Directors if requested by the Nominating Committee.  In the event that the
   CEO is removed from his or her office by the Board of Directors, or is
   involuntarily terminated from employment with the Company, he or she shall
   simultaneously submit his or her resignation from the Board of Directors. 
   Any Director who is unavailable for reasonably regular attendance at
   meetings of the Board shall resign as a Director.

        Section 3 - The Board of Directors may hold regular or special
   meetings in or outside the State of Wisconsin.

        Section 4 - Regular meetings of the Board of Directors shall be held
   at such time and place and in such manner as may be determined by the
   Board, at such hour as the notice of meeting may provide, but in no event
   shall the Board meet less than once a year.

        Section 5 - Special meetings of the Board may be called at any time
   by the Chairperson of the Board, or the Chief Executive Officer, or in the
   absence of the Chairperson when Chief Executive Officer, by the President,
   or by a Vice President when acting as Chief Executive Officer, or by any
   two Directors, by mailing to each Director, not less than three days
   before the time of such meeting, a written notice stating the time and
   place and manner of holding such meeting.

        Section 6 - (a) Any or all members of the Board of Directors, or any
   committee thereof, may participate in a regular or special meeting by, or
   to conduct the meeting through the use of any means of communication by
   which any of the following occurs:

        1)  All participating directors may simultaneously hear each
            other during the meeting.

        2)  All communication during the meeting is immediately
            transmitted to each participating director, and each
            participating director is able to immediately send
            messages to all other participating directors.

   (b)  If a meeting is conducted by the means of communication
        described herein, all participating directors shall be informed
        that a meeting is taking place at which official business may be
        transacted.

   (c)  A director participating in a meeting by means of such
        communication is deemed to be present in person at the meeting.

        Section 7 - Notice of any meeting of the Board may be waived by any
   Director.

        Section 8 - A majority of the Board of Directors shall constitute a
   quorum for the transaction of business at any meeting of the Board, but a
   fewer number may adjourn the meeting to some other day or sine die.  The
   person designated by Section 5 of Article III above shall preside at
   meetings of the Board of Directors, and the Secretary or an Assistant
   Secretary shall act as Secretary.  The members of the Board who are
   Officers or employees of the Company shall receive no separate fee for
   serving as a Director of the Company.  Other members of the Board shall be
   paid such fees as the Board shall from time to time determine by
   resolution.



                                    ARTICLE V

                                   Committees

        Section 1 - The Board of Directors may, by resolution passed by a
   majority of the whole Board, designate from their number an Executive
   Committee of such number, not less than three, as the Board may fix from
   time to time.  The Executive Committee may make its own rules of procedure
   and shall meet where and as provided by such rules, or by resolution of
   the Board of Directors.  A majority of the members of the Committee shall
   constitute a quorum for the transaction of business.  During the intervals
   between the meetings of the Board of Directors, the Executive Committee
   shall have all the powers of the Board in the management of the business
   and affairs of the Company, including power to authorize the seal of the
   Company to be affixed to all papers which may require it, and, by majority
   vote of all its members, exercise any and all such powers in such manner
   as such Committee shall deem best for the interests of the Company, in all
   cases in which specific directions shall not have been given by the Board
   of Directors.

        Section 2 - The Executive Committee shall keep regular minutes of its
   proceedings and report the same to the Board when required.

        Section 3 - A Compensation and Personnel Committee is hereby
   established.  Said Committee shall consist of at least three (3) Directors
   who are not and never have been officers, employees or legal counsel of
   the Company.  The Chairperson and the members of the Compensation and
   Personnel Committee shall be elected annually by a majority vote of the
   members of the Board of Directors.  Vacancies on said Committee may be
   filled at any time by action of the Board of Directors.  The Committee
   shall have the following powers and responsibilities:

         1.      Review and recommend to the Board new employee benefit plans
                 or changes, i.e. pension, life, hospital, disability, etc.

         2.      Review major provisions of any negotiated union contracts
                 prior to or during negotiations.

         3.      Review and approve any executive officer employment
                 contract.

         4.      Review human resource development programs.

         5.      Review management development programs.

         6.      Review the internal equity and external competitiveness of
                 all executive, management and salary pay grades.

         7.      Review and authorize salary adjustments for all management
                 payroll and non-executive officers' pay grades as a group. 
                 All salary ranges and performance for executive officers
                 shall be reviewed individually by the Committee.

         8.      Review as a group overall adjustments for all non-management
                 payroll salary grades.

         9.      Review personnel budgets.

   Said Committee shall meet at such times as it determines, but at least
   twice each year, and shall meet at the request of the Chief Executive
   Officer, President or any Committee member.  Such meeting may be held on a
   day separate from or the same as the regular monthly meeting of the Board
   of Directors.  Subsequent to each such Committee meeting, a report of the
   actions taken by such Committee shall be made to the Board of Directors.

        Section 4 - An Audit Committee is hereby established and shall
   consist of at least three (3) members all of whom shall be outside members
   of the Board of Directors.  The Chairperson and the members of the
   Committee shall be elected annually by a majority vote of the members of
   the Board of Directors.  Vacancies on said Committee may be filled at any
   time by action of the Board of Directors.  Said Committee shall meet at
   the call of any one of its members, but in no event shall it meet less
   than once a year.  Such meeting may be held on a day separate from or the
   same as the regular monthly meeting of the Board of Directors.  Subsequent
   to each such Committee meeting, a report of the actions taken by such
   Committee shall be made to the Board of Directors.

        The functions of said Committee shall be to:

        1.  Recommend to the shareowners the independent auditors of the
            Company.

        2.  Discuss with the independent auditors the scope of their audit.

        3.  Discuss with the independent auditors and the management the
            Company's accounting principles, policies and practices and its
            reporting policies and practices.

        4.  Discuss with the independent auditors the results of their audit.

        5.  Discuss with the independent auditors the adequacy of the
            Company's or any of its subsidiaries accounting, financial and
            operating controls.

        6.  Discuss with the Company's Director of Internal Audits the scope
            and results of internal audits and initiate such accounting
            principles, policies and practices, and reporting policies and
            practices as it may deem necessary or proper.

        7.  Approve or disapprove annually, each defined group of non-audit
            services performed by the independent auditors, which
            consideration may occur before or after performance, giving due
            regard to the possible effect of such performance upon the
            independence of the independent auditors; and, if considered
            prior to such performance, shall include a limitation upon the
            magnitude of such services.

        Section 5 - A Corporate Operations Review Committee is hereby
   established.  Such Committee shall consist of at least three members of
   the Board of Directors.  The Chairperson and the members of the Committee
   shall be elected annually by a majority vote of the Board of Directors. 
   Vacancies on said Committee may be filled at any time by action of the
   Board of Directors.  Said Committee shall meet at least once annually at
   such time and place as it determines, and at other times upon the call of
   the Chairperson or any other member of the Committee.  Such meeting may be
   held on a day separate from or the same as the regular meeting of the
   Board of Directors.

        The functions of said Committee shall be to:

        1.  Review proposed operating and construction budgets, financing
            plans and other significant project plans and make
            recommendations to the Board of Directors.

        2.  Examine corporate operations and performance against established
            budgets, plans and objectives.

        3.  Review corporate policies as required and make recommendations to
            the Board of Directors concerning policy changes and the
            establishment of new policies.

        4.  Periodically review selected operating issues and processes.

        Section 6 - A Nominating Committee shall be established and shall
   consist of at least three (3) members, all of whom shall be outside
   members of the Board.  The Chairperson and the members of the Committee
   shall be elected annually by a majority vote of the members of the Board
   of Directors.  Vacancies on said Committee may be filled at any time by
   action of the Board of Directors. Said Committee shall meet at the call of
   any one of its members, but in no event shall it meet less than once a
   year for the express purpose of recommending nominees for election to the
   Board at the Annual Meeting of Shareowners.

        The function of this Committee shall be to recommend to the Board of
   Directors nominations for election to the Board of Directors and to review
   the appropriateness of continued membership on the Board of present Board
   members.

        Section 7 - An Environmental Affairs Committee is hereby established. 
   Such Committee shall consist of three to five members of the Board of
   Directors.  The Chairperson and members of the Committee shall be elected
   annually by a majority vote of the Board of Directors.  Vacancies on said
   Committee may be filled at any time by action of the Board of Directors. 
   The Chairperson, the Chief Executive Officer and the President of the
   Company shall be ex officio members serving in an advisory capacity.  Said
   Committee shall meet at least once annually at such time and place as it
   determines, and at other times upon the call of the Chairperson  or any
   other member of the Committee.  Such meeting may be held on a day separate
   from or the same as the regular monthly meeting of the Board of Directors. 
   The Committee shall report on its reviews, and, as appropriate, make
   recommendations to the Board of Directors.  

        The responsibility of said Committee shall be to review environmental
   policy and planning issues of interest to the Company, including matters
   involving the Company before environmental regulatory agencies and
   compliance with air, water, and waste regulations.    

        Section 8 - A majority of the members of a committee shall constitute
   a quorum for the transaction of business at any meeting of a committee of
   the Board, but a fewer number may adjourn the meeting to some other day or
   sine die.  Each committee shall arrange for the keeping of its 
   own minutes.


                                   ARTICLE VI

                                    Officers

        Section 1 - The Board of Directors shall elect a Chief Executive
   Officer, a President, such number of Vice Presidents with such
   designations as the Board of Directors at the time may decide upon, a
   Secretary, a Treasurer and a Controller.  The same person may
   simultaneously hold more than one office.  The Board of Directors in its
   discretion may also elect one or more Assistant Secretaries, one or more
   Assistant Treasurers, one or more Assistant Controllers and such other
   Officers as may from time to time be provided for by the Board of
   Directors.  All Officers unless sooner removed shall hold their respective
   offices until their successors, willing to serve, shall have been elected
   but any Officer may be removed from office at any time at the pleasure of
   the Board of Directors.  All Officers shall be bonded in such form, in
   such amounts, and with such sureties as determined by the Board of
   Directors. 

        Section 2 - Subject to the control of the Board of Directors the
   Chief Executive Officer designated by the Board of Directors shall have
   and be responsible for the general management and direction of the
   business of the Company, shall establish the lines of authority and
   supervision of the Officers and employees of the Company, shall have the
   power to appoint and remove and discharge any and all agents and employees
   of the Company not elected or appointed directly by the Board of
   Directors, and shall assist the Board in the formulation of policies of
   the Company.  The Chairperson of the Board if the Chief Executive Officer
   may delegate any part of his or her duties to the President, or to one or
   more of the Vice Presidents of the Company.

        Section 3 - The Chairperson of the Board if not designated as the
   Chief Executive Officer of the Company shall assist the Board in the
   formulation of policies and may make recommendations therefore.
   Information as to the affairs of the Company in addition to that contained
   in the regular reports shall be furnished to him or her on request.  He or
   she may make suggestions and recommendations to the Chief Executive
   Officer regarding any matters relating to the affairs of the Company and
   shall be available to the Chief Executive Officer for consultation and
   advice.

        Section 4 - The President when he or she is not designated as and
   does not have the powers of the Chief Executive Officer shall have such
   other powers and duties as usually devolve upon the President of a Company
   and such other and further powers and duties as may from time to time be
   prescribed by the Board of Directors or be delegated to him or her by the
   Chairperson of the Board.  In the absence or inability to act of the
   Chairperson of the Board to act as Chief Executive Officer the powers and
   duties of the Chief Executive Officer shall temporarily devolve upon the
   President.

        Section 5 - Each of the Vice Presidents shall have such powers and
   duties as may be prescribed for him or her by the Board of Directors and
   by the Chief Executive Officer.

        Section 6 - The Secretary shall attend all meetings of the Board of
   Directors, shall keep a true and faithful record thereof in proper books
   to be provided for that purpose, and shall be responsible for the custody
   and care of the corporate seal, corporate records and minute books of the
   Company, and of all other books, documents and papers as in the practical
   business operation of the Company shall naturally belong in the office or
   custody of the Secretary, or shall be placed in his or her custody by the
   Chief Executive Officer or by the Board of Directors.

        He or she shall also act as Secretary of all shareowners' meetings,
   and keep a record thereof.  He or she shall, except as may be otherwise
   required by statute or by these bylaws, sign, issue and publish all
   notices required for meetings of shareowners and of the Board of
   Directors.  He or she shall be responsible for the custody of the stock
   books of the Company and shall keep a suitable record of the addresses of
   shareowners.  He or she shall also be responsible for the collection,
   custody and disbursement of the funds received for dividend reinvestment. 
   He or she shall sign stock certificates, bonds and mortgages, and all
   other documents and papers to which his or her signature may be necessary
   or appropriate, shall affix the seal of the corporation to all instruments
   requiring the seal, and shall have such other powers and duties as are
   commonly incidental to the office of Secretary, or as may be prescribed
   for him or her by the Chief Executive Officer or by the Board of
   Directors.

        Section 7 - The Treasurer shall have charge of, and be responsible
   for, the collection, receipt, custody and disbursement of the funds of the
   Company, and shall deposit its funds in the name of the Company in such
   banks, trust companies, or safety vaults as the Board of Directors may
   direct, and shall keep a proper record of cash receipts and disbursements. 
   He or she may, in the absence of the Secretary and Assistant Secretaries
   sign stock certificates.  He or she shall be responsible for the custody
   of such books, receipted vouchers and other books and papers as in the
   practical business operation of the Company shall naturally belong in the
   office or custody of the Treasurer, or shall be placed in his or her
   custody by the Chief Executive Officer, or by the Board of Directors.  He
   or she shall sign checks, drafts, and other paper providing for the
   payment of money by the Company for operating purposes in the usual course
   of business, and shall have such other powers and duties as are commonly
   incidental to the office of Treasurer, or as may be prescribed for him or
   her by the Chief Executive Officer or by the Board of Directors.

        Section 8 - The Controller shall be the principal accounting Officer
   of the Company.  He or she shall have general supervision over the books
   of accounts of the Company.  He or she shall examine the accounts of all
   Officers and employees from time to time and as often as practicable, and
   shall see that proper returns are made of all receipts from all sources. 
   All bills, properly made in detail and certified, shall be submitted to
   him or her, and he or she shall audit and approve the same if found
   satisfactory and correct, but he or she shall not approve any voucher
   unless charges covered by the voucher have been previously approved
   through work orders, requisition or otherwise by the head of the
   department in which it originated, or unless he or she shall be otherwise
   satisfied of its propriety and correctness.  He or she shall have full
   access to all minutes, contracts, correspondence and other papers and
   records of the Company relating to its business matters, and shall be
   responsible for the custody of such books and documents as shall naturally
   belong in the custody of the Controller and as shall be placed in his or
   her custody by the Chief Executive Officer or by the Board of Directors. 
   The Controller shall have such other powers and duties as are commonly
   incidental to the office of Controller, or as may be prescribed for him or
   her by the Chief Executive Officer or by the Board of Directors.

        Section 9 - The Assistant Secretaries, Assistant Treasurers and
   Assistant Controllers shall respectively assist the Secretary, Treasurer
   and Controller of the Company in the performance of the respective duties
   assigned to such principal Officer, and in assisting his or her principal
   Officer each assistant Officer shall to that extent and for such purpose
   have the same powers as his or her principal Officer.  The powers and
   duties of any such principal Officer shall temporarily devolve upon an
   assistant Officer in case of the absence, disability, death, resignation
   or removal from office of such principal Officer.

        Section 10 - In the event of the untimely death or absence or
   inability to act of the Chief Executive Officer, his or her powers and
   duties shall devolve temporarily in the following manner:  first to any
   former Chief Executive Officer who is a member of the Board, next, to the
   Board member with  the longest tenure on the Board.  Within sixty (60)
   days, the temporary Chief Executive Officer shall notify the outside
   members of the Board of the absence or inability to act of the Chief
   Executive Officer and shall convene a meeting of the outside members of
   the Board, who shall act as a Committee.  The Committee shall determine
   and evaluate all the facts pertinent to the Chief Executive Officer's
   absence or inability to act, and then make such recommendations to the
   Board of Directors as it deems appropriate under the circumstances.  The
   Board of Directors shall meet and act upon said recommendations within
   thirty (30) days following the determinations of said Committee.


                                   ARTICLE VII

                                 Cash Management

        Section 1 - Deposits - The funds of the Company shall be deposited to
   its credit in such banks or trust companies ("depositories") as the
   Treasurer and Vice President-Finance shall designate or in the manner
   provided in Paragraph 5 of Section 2 of this Article.  All deposits in any
   depository shall be made initially to the general account of the Company
   and not to any special account, fund or deposit.  All special accounts,
   funds or deposits shall be created and maintained solely by transfers of
   funds from the general account.

        Section 2 - Withdrawals and Check Signing -

        1.  Funds shall be withdrawn only by Company check or draft except:  

            a.  to effect transfers of funds between Company accounts
                maintained at one or more depositories;

            b.  as provided in paragraph 5 of this Section 2 and Section 3 of
                this Article; or

            c.  as provided by resolution of the Board of Directors.

        2.  No debts shall be contracted except for current expenses unless
            authorized by the Board of Directors or the Executive Committee,
            and no invoices shall be paid by the Treasurer unless audited and
            approved by the Controller or by a person or committee
            specifically authorized by the Board of Directors or the
            Executive Committee to audit and approve invoices for payment.

        3.  Checks, drafts and notes drawn on any account or deposit of the
            Company (except those special purpose accounts specified in
            paragraphs 5 and 6 of this Section and except drafts specified in
            paragraph 7 of this Section) shall be valid instruments when
            signed on behalf of the Company by the Vice President-Finance,
            the Treasurer or an Assistant Treasurer.  Instruments may be
            signed by the facsimile signature of the Vice President-Finance
            or the Treasurer.

        4.  For the purposes of this Section, a facsimile signature of any
            Officer of the Company shall mean a stamp or perforation of that
            Officer's signature.  Each depository is authorized to honor
            instruments signed in this manner provided the facsimile
            resembles a specimen on file which has been certified by the
            Secretary or other duly authorized Officer of the Company.

        5.  In addition to the provisions of Section 1 of this Article VII,
            the Treasurer of the Company is authorized to establish petty
            cash funds, on an imprest basis.  Each such account shall be
            designated as a "Cashier's Trust Account" and shall be separately
            maintained and accounted for by the cashier or other employee
            assigned such responsibility by the Treasurer.

            a.  Checks drawn on a Cashier's Trust Account may be signed and
                countersigned on behalf of the Company by such employees as
                the Treasurer or Vice President-Finance may from time to time
                authorize and designate; provided, however, that no such
                check shall be signed and countersigned by the same person.

            b.  No payment out of petty cash funds, whether by cash or check,
                shall exceed $2,500 in the case of payments by district
                offices, area offices or the Treasury Department, or $1,000
                in the case of payments by generating stations.

         6.     Checks drawn on special accounts which the Company creates or
                maintains for the payment of dividends may be signed by the
                manual or facsimile signature of its Chief Executive Officer
                or President and shall not require any countersignature.

         7.     Sight drafts may be drawn on the Treasury of the Company as
   follows:

            a.  Any employee authorized by the treasurer of the Company may
                draw such sight drafts in amounts not exceeding $10,000
                payable to any one person in exchange for release of the
                Company from claims for personal injury and/or property
                damage.

            b.  Any employee or agent authorized by the treasurer of the
                Company may draw such sight drafts in amounts not exceeding
                $7,500 payable to any one person or in any transaction for
                right-of-way easements, reimbursements for damages to land,
                payments to bind agreements for purchases of real estate and
                payments of document recording fees.

        8.  All bonds and notes issued under an indenture or mortgage shall
            be executed on behalf of the Company by the manual or facsimile
            signature of its Chief Executive Officer, President or a Vice
            President and its Secretary or an Assistant Secretary, unless
            otherwise provided by resolution of the Board of Directors.

        Section 3 - Special Withdrawals - The President, any Vice President,
   the Treasurer, or any Assistant Treasurer of the Company, or any person
   authorized in writing by any of the foregoing Officers, is authorized to
   direct any depository:

        1.  to charge amounts directly to the account of the Company without
            the issuance of a check or draft of the Company, for the purpose
            of paying principal of and interest on bonds and notes issued by
            the Company, and

        2.  to accept and process data submitted via electronic means or by
            wire transfer for purposes of receipt or disbursement of funds;

   provided that such direction is in writing and describes the type of such
   transactions permitted to be made by such depository.


                                  ARTICLE VIII

                                  Miscellaneous

        Section 1 - All dividends shall be declared by a vote of the Board of
   Directors.

        Section 2 - The fiscal year of the Company shall close at the end of
   December of each calendar year.

        Section 3 - All or any shares of stock of any corporation owned by
   this Company may be voted at any meeting of the shareowners of such
   corporation by the Chief Executive Officer of this Company or such other
   person as may be designated by the Chief Executive Officer for that
   purpose, upon any question that may be presented at such meeting, and the
   Chief Executive Officer or such other person may, on behalf of the
   Company, waive any notice of the calling of such meeting required by any
   statute or by-law and consent to the holding of any such meeting without
   notice.  The Chief Executive Officer or such other person as may be
   designated by the Board of Directors to vote stock owned by this Company
   shall have authority to give to any person a written proxy, in the name of
   this Company and under its corporate seal, to vote at any meeting of the
   shareowners of any corporation all or any shares of stock of such
   corporation owned by this Company, upon any question that may be presented
   at such meeting, with full power to waive any notice of the calling of
   such meeting required by any statute or by-law and to consent to the
   holding of any such meeting without notice.


                                   ARTICLE IX

                          Amendment or Repeal of Bylaws

        These bylaws may be altered, amended or repealed by the Board of
   Directors at any regular or special meeting of the Board, or at any Annual
   Meeting or Special Meeting of Shareowners by the affirmative vote of
   owners of shares of outstanding voting stock of the Company having in the
   aggregate a number of votes at least equal to a majority of the aggregate
   number of votes possessed by all such owners (provided it shall have been
   stated in the notice calling any such Special Meeting of Shareowners that
   it is proposed at such meeting to alter, amend or rescind the bylaws), or
   in such other manner as may be provided by law or in the Restated Articles
   of Organization.


                                    ARTICLE X

                        Indemnification and Liability of
                        Corporate Directors and Officers

            Section 1 - Definitions Applicable to Article X - In this
   Article X:    

        1.  "Corporation" means Wisconsin Power and Light Company.

        2.  "Director or Officer" means any of the following:

            a.  A natural person who is or was a Director or Officer of the
                Corporation.

            b.  A natural person who, while a Director or Officer of the
                Corporation, is or was serving at the Corporation's request
                as a Director, Officer, partner, trustee, member of any
                governing or decision-making committee, employee or agent of
                another corporation or foreign corporation, partnership,
                joint venture, trust or other enterprise.

            c.  A natural person who, while a Director or Officer of the
                Corporation, is or was serving an employee benefit plan
                because his or her duties to the Corporation also impose
                duties on, or otherwise involve services by, the person to
                the plan or to participants in or beneficiaries of the plan.

            d.  Unless the context requires otherwise, the estate or personal
                representative of a Director or Officer.

        3.  "Expenses" include fees, costs, charges, disbursements, attorney
            fees and any other expenses incurred in connection with a
            proceeding.

        4.  "Liability" includes the obligation to pay a judgment,
            settlement, penalty, assessment, forfeiture or fine, including an
            excise tax assessed with respect to an employee benefit plan, and
            reasonable expenses.

        5.  "Party" includes a natural person who was or is, or who is
            threatened to be made, a named defendant or respondent in a
            proceeding.

        6.  "Proceeding" means any threatened, pending or completed civil,
            criminal, administrative or investigative action, suit,
            arbitration or other proceeding, whether formal or informal,
            which involves foreign, federal, state or local law and which is
            brought by or in the right of the Corporation or by any other
            person.


        Section 2 - Mandatory Indemnification -

         1.     The Corporation shall indemnify a Director or Officer, to the
                extent he or she has been successful on the merits or
                otherwise in the defense of a proceeding, for all reasonable
                expenses incurred in the proceeding if the Director or
                Officer was a party because he or she is a Director or
                Officer of the Corporation.

        2.  a.  In cases not included under sub. 1., the Corporation shall
                indemnify a Director or Officer against liability incurred by
                the Director or Officer in a proceeding to which the Director
                or Officer was a party because he or she is a Director or
                Officer of the Corporation, unless liability was incurred
                because the Director or Officer breached or failed to perform
                a duty he or she owes to the Corporation and the breach or
                failure to perform constitutes any of the following:

                1) A willful failure to deal fairly with the Corporation or
                   its shareholders in connection with a matter in which the
                   Director or Officer has a material conflict of interest.

                2) A violation of criminal law, unless the Director or
                   Officer had reasonable cause to believe his or her
                   conduct was lawful or no reasonable cause to believe his
                   or her conduct was unlawful.

                3) A transaction from which the Director or Officer derived
                   an improper personal profit.

                4) Willful misconduct.

            b.  Determination of whether indemnification is required under
                this subsection shall be made under Section 3.

            c.  The termination of a proceeding by judgment, order,
                settlement or conviction, or upon a plea of no contest or an
                equivalent plea, does not, by itself, create a presumption
                that indemnification of the Director or Officer is not
                required under this subsection.

        3.  A Director or Officer who seeks indemnification under this
            section shall make a written request to the Corporation.

        4.  a.  Indemnification under this Article X is not required to the
                extent limited by the articles of incorporation under
                Section 180.048, Wis. Stats.

            b.  Indemnification under this Article X is not required if the
                Director or Officer has previously received indemnification
                or allowance of expenses from any person, including the
                Corporation, in connection with the same proceeding.

        Section 3 - Determination of Right to Indemnification - Unless
   otherwise provided by the articles of incorporation or bylaws or by
   written agreement between the Director or Officer and the Corporation, the
   Director or Officer seeks indemnification under Section 2, 2. shall select
   one of the following means for determining his or her right to
   indemnification:

        1.  By a majority vote of a quorum of the Board of Directors
            consisting of Directors not at the time parties to the same or
            related proceedings.  If a quorum of disinterested Directors
            cannot be obtained, by majority vote of a committee duly
            appointed by the Board of Directors and consisting solely of 2 or
            more Directors not at the time parties to the same or related
            proceedings.  Directors who are parties to the same or related
            proceedings may participate in the designation of members of the
            committee.

        2.  By independent legal counsel selected by a quorum of the Board of
            Directors or its committee in the manner prescribed in 1., above,
            if unable to obtain such a quorum or committee, by a majority
            vote of the full Board of Directors, including Directors who are
            parties to the same or related proceedings.

        3.  By a panel of three arbitrators consisting of one arbitrator
            selected by those Directors entitled under 2., above, to select
            independent legal counsel, one arbitrator selected by the
            Director or Officer seeking indemnification and one arbitrator
            selected by the two arbitrators previously selected.

        4.  By an affirmative vote of shares as provided in Section 180.28,
            Wis. Stats., shares owned by, or voted under the control of,
            persons who are at the time parties to the same or related
            proceedings, whether as plaintiffs or defendants or in any other
            capacity, may not be voted in making the determination.

        5.  By a court under Section 180.051, Wis. Stats., as created by 1987
            Wisconsin Act 13.

        6.  By any other method provided for in any additional right to
            indemnification permitted under Section 5, below.

        Section 4 - Allowance of Expenses as Incurred - Upon written request
   by a Director or Officer who is a party to a proceeding, the Corporation
   may pay or reimburse his or her reasonable expenses as incurred if the
   Director or Officer provides the Corporation with all of the following:

        1.  A written affirmation of his or her good faith belief that he or
            she has not breached or failed to perform his or her duties to
            the Corporation.

        2.  A written undertaking, executed personally or on his or her
            behalf, to repay the allowance and/if required by the
            Corporation, to pay reasonable interest on the allowance to the
            extent that it is ultimately determined under Section 3, above,
            that indemnification under Section 2, above, is not required and
            that indemnification is not ordered by a court.  The undertaking
            under this subsection shall be an unlimited general obligation of
            the Director or Officer and may be accepted without reference to
            his or her ability to repay the allowance.  The undertaking may
            be secured or unsecured.

        Section 5 - Additional Rights to Indemnification and Allowance of
   Expenses  
        1.  Except as provided in 2. below, Sections 2 and 4 above, do not
            preclude any additional right to indemnification or allowance of
            expenses that a Director or Officer may have under any of the
            following:

            a.  The articles of incorporation or bylaws.

            b.  A written agreement between the Director or Officer and the
                Corporation.

            c.  A resolution of the Board of Directors.

            d.  A resolution, after notice, adopted by a majority vote of all
                the Corporation's voting shares then issued and outstanding.

        2.  Regardless of the existence of an additional right under
            subsection 1., above, the Corporation may not indemnify a
            Director or Officer, or permit a Director or Officer to retain
            any allowance of expenses unless it is determined by or on behalf
            of the Corporation that the Director or Officer did not breach or
            fail to perform a duty he or she owes to the Corporation which
            constitutes conduct under Section 2, 2. a. 1), 2), 3) or 4).  A
            Director or Officer who is a party to the same or related
            proceeding for which indemnification or an allowance of expenses
            is sought may not participate in a determination under this
            subsection.

        3.  No provision of this Article X shall affect the Corporation's
            power to pay or reimburse expenses incurred by a Director or
            Officer in any of the following circumstances:

            a.  As a witness in a proceeding to which he or she is not a
                party.

            b.  As a plaintiff or petitioner in a proceeding because he or
                she is or was an employee, agent, Director or Officer of the
                Corporation.

        Section 6 - Insurance - The Corporation may purchase and maintain
   insurance on behalf of an individual who is an employee, agent, Director
   or Officer of the Corporation against liability asserted against or
   incurred by the individual in his or her capacity as an employee, agent,
   Director or Officer or arising from his or her status as an employee,
   agent, Director or Officer, regardless of whether the Corporation is
   required or authorized to indemnify or allow expenses to the individual
   against the same liability under Sections 2, 3, 4 or 5 of this Article X.

        Section 7 - Indemnification and Insurance Against Securities
   Law Claims - Sections 1 through 6, inclusive, apply to the extent
   applicable to any other proceeding, to any proceeding involving a federal
   or state statute, rule or regulation regulating the offer, sale or
   purchase of securities, securities brokers or dealers, or investment
   companies or investment advisers.

        Section 8 - Reliance by Directors or Officers -

        1.  Unless the Director or Officer has knowledge that makes reliance
            unwarranted, a Director or Officer, in discharging his or her
            duties to the Corporation, may rely on information, opinions,
            reports or statements, any of which may be written or oral,
            formal or informal, including financial statements and other
            financial data, if prepared or presented by any of the following:

            a.  An Officer or employee of the Corporation whom the Director
                or Officer believes in good faith to be reliable and
                competent in the matters presented.

            b.  Legal counsel, public accountants or other persons as to
                matters the Director or Officer believes in good faith are
                within the person's professional or expert competence.

            c.  In the case of reliance by a Director, a committee of the
                Board of Directors of which the Director is not a member if
                the Director believes in good faith that the committee merits
                confidence.

        2.  This section does not apply to a Director's reliance under
            Section 180.40(3), Wis. Stats., as in effect on the date of
            adoption hereof.

        Section 9 - Consideration of Interests in Addition to Shareholders'
   Interests - In discharging his or her duties to the Corporation and in
   determining what he or she believes to be in the best interests of the
   Corporation, a Director or Officer may, in addition to considering the
   effects of any action on shareholders, consider the following:

        1.  The effects of the action on employees, suppliers and customers
            of the Corporation.

        2.  The effects of the action on communities in which the Corporation
            operates.

        3.  Any other factors the Director or Officer considers pertinent.


<TABLE> <S> <C>

<ARTICLE> UT
<LEGEND>
THE SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
FINANCIAL STATEMENTS CONTAINED IN THE FORM 10-Q FILED BY WISCONSIN POWER AND
LIGHT COMPANY FOR THE QUARTER ENDED SEPTEMBER 30, 1995 AND IS QUALIFIED IN ITS
ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1995
<PERIOD-START>                             JAN-01-1995
<PERIOD-END>                               SEP-30-1995
<BOOK-VALUE>                                  PER-BOOK
<TOTAL-NET-UTILITY-PLANT>                    1,275,998
<OTHER-PROPERTY-AND-INVEST>                     31,363
<TOTAL-CURRENT-ASSETS>                          80,316
<TOTAL-DEFERRED-CHARGES>                       205,188
<OTHER-ASSETS>                                       0
<TOTAL-ASSETS>                               1,592,865
<COMMON>                                        66,183
<CAPITAL-SURPLUS-PAID-IN>                      199,170
<RETAINED-EARNINGS>                            287,392
<TOTAL-COMMON-STOCKHOLDERS-EQ>                 552,745
                                0
                                     59,963
<LONG-TERM-DEBT-NET>                           318,585
<SHORT-TERM-NOTES>                              56,975
<LONG-TERM-NOTES-PAYABLE>                            0
<COMMERCIAL-PAPER-OBLIGATIONS>                  54,500
<LONG-TERM-DEBT-CURRENT-PORT>                        0
                            0
<CAPITAL-LEASE-OBLIGATIONS>                          0
<LEASES-CURRENT>                                     0
<OTHER-ITEMS-CAPITAL-AND-LIAB>                 550,097
<TOT-CAPITALIZATION-AND-LIAB>                1,592,865
<GROSS-OPERATING-REVENUE>                      502,380
<INCOME-TAX-EXPENSE>                            35,027
<OTHER-OPERATING-EXPENSES>                     103,290
<TOTAL-OPERATING-EXPENSES>                     426,625
<OPERATING-INCOME-LOSS>                         75,755
<OTHER-INCOME-NET>                               1,910
<INCOME-BEFORE-INTEREST-EXPEN>                  77,665
<TOTAL-INTEREST-EXPENSE>                        21,863
<NET-INCOME>                                    53,352
                      2,483
<EARNINGS-AVAILABLE-FOR-COMM>                   50,869
<COMMON-STOCK-DIVIDENDS>                        42,630
<TOTAL-INTEREST-ON-BONDS>                       23,971
<CASH-FLOW-OPERATIONS>                         145,100
<EPS-PRIMARY>                                        0<F1>
<EPS-DILUTED>                                        0<F1>
<FN>
<F1>Earnings per share of common stock is not reflected because all of such shares
are held by WPL Holdings, Inc.
</FN>
        

</TABLE>


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