WISCONSIN POWER & LIGHT CO
10-K, 1995-03-15
ELECTRIC & OTHER SERVICES COMBINED
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C.  20549

                                   FORM  10-K
      
       [X]  ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF
            THE SECURITIES EXCHANGE ACT OF 1934 (Fee Required)
             For the fiscal year ended   December 31, 1994  
      
       [ ]  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF
            THE SECURITIES EXCHANGE ACT OF 1934 (No Fee Required)
             For the transition period from __________ to __________

   Commission file number  0-337

                        WISCONSIN POWER AND LIGHT COMPANY
                 (Exact name of registrant as specified in its charter)

       Wisconsin                                   39-0714890          
   (State or other jurisdiction of    (I.R.S. Employer Identification Number)
   incorporation or organization)

   222 West Washington Avenue, Madison, Wisconsin                  53703     
   (Address of principal executive offices)                        (Zip Code)

   Registrant's telephone number, including area code          (608) 252-3311

   Securities registered pursuant to Section 12(b) of the Act:

                                              Name of each exchange on
            Title of each class                   which registered    

                                      None

   Securities registered pursuant to Section 12(g) of the Act:

                Preferred Stock (Accumulation without Par Value)
                                    (Title of class)


              Indicate by check mark whether the registrant (1) has filed all
   reports required to be filed by Section 13 or 15(d) of the Securities
   Exchange Act of 1934 during the preceding 12 months (or for such shorter
   period that the registrant was required to file such reports), and (2) has
   been subject to such filing requirements for the past 90 days. 
   Yes   X      No      

              Indicate by check mark if disclosure of delinquent filers
   pursuant to Item 405 of Regulation S-K is not contained herein, and will
   not be contained, to the best of registrant's knowledge, in definitive
   proxy or information statements incorporated by reference in Part III of
   this Form 10-K or any amendment to this Form 10-K.[ ]

              Indicate the number of shares outstanding of each of the
   registrant's classes of common stock, as of the latest practicable date.

            Class                            Outstanding at January 31, 1995 
   Common Stock, $5 par value                         13,236,601 shares


   DOCUMENTS INCORPORATED BY REFERENCE

              Portions of the Company's 1995 Proxy Statement relating to its
   1995 Annual Meeting of Shareowners (to be filed with the Commission under
   Regulation 14A within 120 days after the end of the registrant's fiscal
   year) are incorporated by reference into Part III hereof.

   <PAGE>
                        WISCONSIN POWER AND LIGHT COMPANY
                                    FORM 10-K
                                December 31, 1994

                                TABLE OF CONTENTS




   Part I.  Business............................................2

            Properties..........................................14

            Legal Proceedings...................................15

            Executive Officers..................................16

   Part II. Financial Information...............................18

   Part III.   Directors and Executive Officers
                Information.....................................46

   Part IV. Exhibits............................................47

   Signatures...................................................50

   Report of Independent Public Accountants on Schedules........51


   <PAGE>

                                     PART I
   ITEM 1.  BUSINESS

                                   THE COMPANY

            On March 1, 1988, after obtaining shareowner and all the
   necessary regulatory approvals, Wisconsin Power and Light Company (the
   "Company" or "WPL") effected a corporate restructuring which included the
   formation of a holding company, WPL Holdings, Inc.  WPL Holdings, Inc. is
   the parent company of WPL and its utility subsidiaries and of Heartland
   Development Corporation, the parent corporation for nonregulated
   businesses.

            WPL, incorporated in Wisconsin on February 21, 1917 as the
   Eastern Wisconsin Electric Company, is a public utility predominately
   engaged in the transmission and distribution of electric energy and the
   generation and bulk purchase of electric energy for sale.  It also
   transports, distributes and sells natural gas purchased from gas
   suppliers.  Nearly all of WPL's customers are located in south and central
   Wisconsin.  WPL operates in municipalities pursuant to permits of
   indefinite duration which are regulated by Wisconsin law.  WPL does not
   derive a material portion of its revenues from any one customer.

            WPL owns all of the outstanding capital stock of South Beloit
   Water, Gas and Electric Company ("South Beloit"), a public utility
   supplying electric, gas and water service, principally in Winnebago
   County, Illinois, which was incorporated on July 23, 1908.

            WPL also owns varying interests in several other subsidiaries
   and investments which are not material to WPL's operations.

   Regulation

            WPL is subject to regulation by the Public Service Commission of
   Wisconsin ("PSCW") as to retail utility rates and service, accounts,
   issuance and use of proceeds of securities, certain additions and
   extensions to facilities, and in other respects.  South Beloit is subject
   to regulation by the Illinois Commerce Commission ("ICC") for similar
   items.  The Federal Energy Regulatory Commission ("FERC") has jurisdiction
   under the Federal Power Act over certain of the electric utility
   facilities and operations, wholesale rates and accounting practices of WPL
   and in certain other respects.  Certain of WPL's natural gas facilities
   and operations are subject to the jurisdiction of the FERC under the
   Natural Gas Act.  The Company is presently exempt from all provisions of
   the Public Utility Holding Company Act of 1935, except provisions relating
   to the acquisition of securities of other public utility companies.

            The PSCW has recently opened a formal docket initiating and
   inquiry into the future structure of the electric utility industry in
   Wisconsin.  The goals of Wisconsin utility regulation and the principles
   to be used in choosing among alternative proposals have been identified. 
   WPL has submitted its preferred structure which, in summary form, calls
   for open access to transmission and distribution systems and a competitive
   power generation market place.  It is not possible at this time to predict
   the outcome of these proceedings.

            With respect to environmental matters, the United States
   Environmental Protection Agency administers certain federal statutes with
   administrative responsibility with respect to others being delegated to the
   Wisconsin Department of Natural Resources ("DNR").  In addition, the DNR
   has jurisdiction over air and water quality standards associated with
   fossil fuel fired electric generation and the level and flow of water,
   safety and other matters pertaining to hydroelectric generation.

            WPL is subject to the jurisdiction of the Nuclear Regulatory
   Commission ("NRC") with respect to the Kewaunee Nuclear Power Plant
   ("Kewaunee") and to the jurisdiction of the United States Department of
   Energy ("DOE") with respect to the disposal of nuclear fuel and other
   radioactive wastes from Kewaunee.

   Employees

            At year-end 1994, WPL employed 2,391 persons, of whom 1,924 were
   considered electric utility employees, 334 were considered gas utility
   employees and 133 were considered other utility employees.  WPL has a
   three-year contract with members of the International Brotherhood of
   Electrical Workers, Local 965, that is in effect until June 1, 1996.  The
   contract covers 1,647 of WPL's employees.

   ELECTRIC OPERATIONS:

   General

            WPL provides electricity in a service territory of approximately
   16,000 square miles in 35 counties in southern and central Wisconsin and
   four counties in northern Illinois.  As of December 31, 1994, WPL provided
   retail electric service to approximately 371,000 customers in 663 cities,
   villages and towns, and wholesale service to 27 municipal utilities, one
   privately owned utility, three rural electric cooperatives and to the
   Wisconsin Public Power, Inc. system, which provides retail service to nine
   communities.

            WPL owns 20,969 miles of electric transmission and distribution
   lines and 362 substations located adjacent to the communities served.

            WPL's electric sales are seasonal to some extent with the yearly
   peak normally occurring in the summer months.  WPL also experiences a
   smaller winter peak in December or January.

   Fuel

            In 1994, approximately 80 percent of WPL's net kilowatthour
   generation of electricity was fueled by coal and 17 percent by nuclear
   fuel (provided by WPL's 41 percent ownership interest in Kewaunee).  The
   remaining electricity generated was produced by hydroelectric, oil-fired
   and natural gas generation.

   Coal

            WPL anticipates that its average fuel costs will likely increase
   in the future, due to cost escalation provisions in existing coal and
   transportation contracts.

            The estimated coal requirements of WPL's generating units
   (including jointly-owned facilities) for the years 1995 through 2014 total
   about 167 million tons.  Present coal supply contracts and transportation
   contracts (excluding extension options) cover approximately 14 percent and
   21 percent, respectively, of this estimated requirement.  WPL will seek
   renewals of existing contracts or additional sources of supply and
   negotiate new or additional transportation contracts to satisfy these
   requirements and to comply with environmental regulations.

   Nuclear

            Kewaunee is jointly-owned by WPL (41%), Wisconsin Public Service
   Corporation (41.2%) and Madison Gas & Electric Company (17.8%).  Wisconsin
   Public Service Corporation (WPSC) is the operating partner.  The plant
   began commercial operation in 1974.

            WPSC, the plant operator, is a member of the INPO, an
   organization of nuclear utilities which promotes excellence in all aspects
   of nuclear plant operations.  INPO manages the accreditation process for
   industry training programs, which includes periodic accreditation of those
   training programs by an independent organization, the NNAB.  All ten
   accredited training programs at Kewaunee are currently in good standing
   with the NNAB.

            The supply of nuclear fuel for the Kewaunee plant involves the
   mining and milling of uranium ore to uranium concentrates, the conversion
   of uranium concentrates to uranium hexafluoride, enrichment of the uranium
   hexafluoride and fabrication of the enriched uranium into usable fuel
   assemblies.  After a region (approximately one-third of the nuclear fuel
   assemblies in the reactor) of spent fuel is removed from the reactor, it
   is placed in temporary storage for cooling in a spent fuel pool at the
   plant site.  Permanent storage is addressed below.  Presently, there are
   no operating facilities in the United States reprocessing commercial
   nuclear fuel.  A discussion of the nuclear fuel supply for Kewaunee, which
   requires approximately 250,000 pounds of uranium concentrates per year
   follows:

             (a)  Requirements for uranium are met through spot market
                  purchases of uranium.  In general, a four-year supply of
                  uranium is maintained.

             (b)  Uranium hexafluoride, from inventory and from spot market
                  purchases, was used to satisfy converted material
                  requirements in 1994.  Conversion services relating to
                  uranium hexafluoride will be purchased on the spot market
                  in the future.

             (c)  In 1994, enriched uranium was procured from COGEMA, Inc.
                  pursuant to a contract last amended in 1993.  Enrichment
                  services were purchased from the DOE, under the terms of
                  the utility services contract.  This contract is in effect
                  for the life of Kewaunee.  The partnership is committed to
                  take 70 percent of its annual requirements in 1995, and in
                  alternate years thereafter, from the DOE.

             (d)  Fuel fabrication requirements through June 15, 1995 are
                  covered by contract.  This contract contains an option to
                  allow extension of the contract through 1998.  WPSC is
                  negotiating a contract for fuel fabrication extending
                  through 2001.

             (e)  Beyond the stated periods for Kewaunee, additional
                  contracts for uranium concentrates, conversion to uranium
                  hexafluoride, fabrication and spent fuel storage will have
                  to be procured.  The prices for the foregoing are expected
                  to increase.

            The National Energy Policy Act of 1992 provides that both the
   Federal government and the nuclear utilities fund the decontamination and
   decommissioning of the three federal gaseous diffusion plants in the
   United States.  This will require the owners of Kewaunee to pay
   approximately $15 million in current dollars over a period of 15 years. 
   WPL's share amounts to an annual payment of approximately $410,000.

            The steam generator tubes at the Kewaunee plant are susceptible
   to corrosion characteristics, a condition that has been experienced
   throughout the nuclear industry.  Annual inspections are performed to
   identify degraded tubes.  Degraded tubes are either repaired by sleeving
   or are removed from service plugging.  The steam generators were designed
   with approximately 15 percent heat transfer margin, meaning that full
   power should be sustainable with the equivalent of 15 percent of the steam
   generator tubes plugged.  Tube plugging and the build-up of deposits on
   the tubes affect the heat-transfer capability of the steam generators to
   the point where eventually full power operation is not possible and there
   is a gradual decrease in the capacity of the plant.  As a result of this
   process, Kewaunee's capacity could be reduced by as much as 20% by the
   year 2013 when the current operating license expires.  Currently, the
   equivalent of approximately 12 percent of the tubes in the steam generator
   are plugged.  WPL and the joint-owners recently completed studies
   evaluating the economics of replacing the two steam generators at
   Kewaunee.  The studies resulted in the conclusion that the most prudent
   course of action is to continue operation of the existing steam
   generators.  WPL and the other joint-owners continue to evaluate
   appropriate strategies, including replacement, as well as continued
   operation of the steam generator without replacement.  WPL and the joint-
   owners also continue to fund the development of welded repair technology
   for steam generator tubes.   The plant is expected to be operated until at
   least 2013.  WPL and the joint-owners are also continuing to evaluate and
   implement initiatives to improve the performance of Kewaunee which already
   performs at above average levels for the industry.  These initiatives
   include conversion from a 12-month to an 18-month fuel cycle and numerous
   other cost reduction measures.  These initiatives have resulted in
   reductions in Kewaunee operating and maintenance costs since 1991.

            Physical decommissioning is expected to occur during the period
   2014 to 2021 with additional expenditures being incurred during the period
   2022 to 2050 related to the storage of spent nuclear fuel at the site. 
   Wisconsin utilities operating nuclear generating plants are required by
   the PSCW to establish external trust funds to provide for the
   decommissioning of such plants.  The market value of the investments in
   the funds established by WPL at December 31, 1994 totaled $51.8 million. 
   Additionally, in July 1994, the PSCW issued a generic order covering
   utilities that have nuclear generation.  This order standardizes the
   escalation assumptions to be used in determining nuclear decommissioning
   liabilities.

            WPL's share of the decommissioning costs is estimated to be $159
   million (in 1994 dollars, assuming the plant is operating through 2013)
   based on a 1992 study, using the immediate dismantlement method of
   decommissioning.  The undiscounted amount of decommissioning costs
   estimated to be expended between the years 2014 and 2050 is $1,016
   million.  After-tax earnings on the tax-qualified and nontax-qualified
   decommissioning funds are assumed to be 6.1% and 5.1%, respectively.  The
   future escalation rate is assumed to be 6.5%.

            Pursuant to the Nuclear Waste Policy Act of 1982, the DOE has
   entered into a contract with WPL to accept, transport and dispose of spent
   nuclear fuel beginning no later than January 31, 1998.  It is likely that
   the DOE will delay the acceptance of spent nuclear fuel beyond 1998.  A
   fee to offset the costs of the DOE's disposal for all spent fuel used
   since April 7, 1983 has been assessed by the DOE at one mill per net
   kilowatthour of electricity generated and sold by the Kewaunee nuclear
   power plant.  An additional one-time fee was paid for the disposal of
   spent nuclear fuel used to generate electricity prior to April 7, 1983.

            Spent fuel is currently stored at Kewaunee.  The existing
   capacity of the spent fuel storage facility will enable storage of the
   projected quantities of spent fuel through April 2001.  WPL is currently
   evaluating options for the storage of additional quantities beyond 2001. 
   Several technologies are available.  An investment of approximately $2.5
   million in the early 2000's could provide additional storage sufficient to
   meet spent fuel storage needs until the expiration of the current
   operating license.

            The Low-Level Radioactive Waste Policy Act of 1980 as amended in
   1985 provides that states may enter into compacts to provide for regional
   low-level waste disposal facilities.  Wisconsin is a member of the Midwest
   Interstate Low-Level Radioactive Waste Compact.  The state of Ohio has
   been selected as the host state for the Midwest Compact and is proceeding
   with the preliminary phases of site selection.  In June of 1994, the
   Branwell, South Carolina disposal facility, which had been accepting
   Kewaunee low level radioactive waste materials, discontinued taking waste
   materials from outside its region.  WPL expects to have sufficient storage
   space of its own to satisfy low level radioactive waste disposal needs
   until the Ohio facility accepts low level radioactive waste materials.

   Recovery of Electric Fuel Costs

            In 1994 WPL did not automatically pass changes in electric fuel
   costs through to its Wisconsin retail electric customers.  Instead, rates
   were based on estimated per unit fuel costs established during rate
   proceedings and were not subject to change by fuel cost fluctuations
   unless actual costs were outside specified limits.  If actual fuel costs
   had varied from the estimated costs by more than +10 percent in a month or
   by more than +3 percent for the test year to date, rates could have been
   adjusted based on the results of a special fuel cost hearing.  During
   1994, fuel costs remained within the aforementioned parameters.  See Note
   1F in Notes to Consolidated Financial Statements included as part of Item
   8 hereto.

            WPL's wholesale rates and South Beloit's retail rates contain
   fuel adjustment clauses pursuant to which rates are adjusted monthly to
   reflect changes in the costs of fuel.

   <PAGE>
   <TABLE>

                                                  WISCONSIN POWER AND LIGHT COMPANY
                                                  CONSOLIDATED ELECTRIC STATISTICS
   <CAPTION>
                                                                           Year Ended December 31,
                                                    1994            1993            1992            1991            1990
   <S>                                           <C>             <C>              <C>             <C>             <C>
   Area served (end of period):
     Population--retail (estimated)(a)..........    822,000         818,000         807,000         799,000         777,000
     Cities, villages and towns served--retail..        607             609             611             611             604
   Customers served (end of period):
     Residential and farm.......................    322,924         316,870         310,702         304,825         302,942
     Industrial.................................        776             714             727             679             635
     Commercial.................................     43,793          42,884          42,287          41,190          40,358

     Wholesale..................................         31              32              30              31              31
     Class A....................................         11               7               9              10              10
     Other......................................      1,256           1,236             950           1,173           1,147
                                                  ---------       ---------       ---------       ---------       ---------
       Total....................................    368,791         361,743         354,705         347,908         345,123
                                                  =========       =========       =========       =========       =========
   Sales--kilowatt-hours (in thousands):
     Residential and farm.......................  2,776,895       2,751,363       2,614,439       2,729,917       2,566,093
     Industrial.................................  3,764,953       3,540,082       3,377,132       3,185,101       3,173,932
     Commercial.................................  1,688,349       1,629,911       1,551,823       1,558,297       1,492,255
     Wholesale..................................  2,207,098       2,105,905       1,994,722       1,979,832       1,885,424
     Class A....................................    367,023         282,226         213,697         461,357         352,129
     Other......................................     54,217          51,073          55,230          54,376          55,101
                                                  ---------       ---------       ---------       ---------       ---------
       Total.................................... 10,858,535      10,360,560       9,807,043       9,968,880       9,524,934
                                                  =========       =========       =========       =========       =========
   Electric operating revenues (in thousands):
     Residential and farm.......................    194,242         184,176         171,887         179,751         170,875
     Industrial.................................    140,487         132,903         128,467         124,212         124,972
     Commercial.................................    101,382          95,977          91,707          92,628          89,618
     Wholesale..................................     76,056          69,757          67,326          68,154          65,983
     Class A....................................     10,344           9,198          10,159          14,677           9,784
     Other......................................      9,236          11,176           8,189           9,130           9,587
                                                  ---------       ---------       ---------       ---------       ---------
       Total....................................    531,747         503,187         477,735         488,552         470,819
                                                  =========       =========       =========       =========       =========
   Percent of generation by fuel type:
     Coal.......................................       80.4%           80.3%           79.8%           81.1%           79.6%
     Nuclear....................................       16.8%           16.5%           17.4%           15.7%           17.6%
     Hydroelectric..............................        2.4%            2.9%            2.6%            2.6%            2.5%
     Natural gas................................        0.3%            0.2%            0.1%            0.5%            0.2%
     Oil........................................        0.1%            0.1%            0.1%            0.1%            0.1%
                                                  ---------       ---------       ---------       ---------       ---------
       Total....................................      100.0%          100.0%          100.0%          100.0%          100.0%
                                                  =========       =========       =========       =========       =========
   System capacity--at time of system peak:
    (kWh's)
     Company plants (including jointly owned)...  2,193,000       2,019,000       1,934,000       1,932,000       1,936,000
     Firm purchased (sold) power................     40,000          83,000         110,000          70,000         (55,000)
                                                  ---------       ---------       ---------       ---------       ---------
       Total....................................  2,233,000       2,102,000       2,044,000       2,002,000       1,881,000
     System peak demand.........................  2,002,000       1,971,000       1,971,000       1,863,000       1,798,000
                                                  ---------       ---------       ---------       ---------       ---------
     Reserve margin at time of peak.............    231,000         131,000          73,000         139,000          83,000
                                                  =========       =========       =========       =========       =========

   Fuel cost per kilowatt-hour (cents)..........      1.410           1.349           1.365           1.392           1.419
   Cost per million BTU (all fuels) (cents).....     124.76          128.69          130.80          132.70          134.86
   BTU per kilowatthour generated (heat rate)...     10,451          10,483          10,438          10,493          10,519
   Average annual electric bill per
     residential and farm customer..............       $607            $587            $558            $594            $573
   Average annual kilowatt-hour use per
     residential and farm customer..............      8,662           8,772           8,492           9,015           8,603

   <FN>
    (a)  The estimated population for towns served jointly with other electric utilities has been
         based upon a ratio of 2.5 population per retail electric customer.
   </TABLE>


   GAS OPERATIONS:

   General

            As of December 31, 1994, WPL provided retail natural gas service
   to approximately 141,000 customers in 239 cities, villages and towns in
   22 counties in southern and central Wisconsin and one county in northern
   Illinois.

            WPL's gas sales follow a seasonal pattern.  There is an annual
   base load of gas used for heating, cooking, water heating and other
   purposes, with a large peak occurring during the heating season.

            In 1994, WPL continued to purchase significant volumes of lower
   cost gas directly from producers and marketers and transported those
   volumes over its two major pipeline supplier's systems.  This replaced
   higher cost gas historically purchased directly from the major pipeline
   systems.

   Gas Supplies

            During 1993, both of the interstate pipelines which serve WPL,
   ANR Pipeline and Northern Natural Pipeline, completed their transition to
   providing unbundled services as mandated by the FERC in its Order 636.  As
   a result, WPL now contracts with these two parties for various unbundled
   services such as firm and interruptible transportation, firm and
   interruptible storage service and "no-notice" service.  WPL and its gas
   customers have benefited from enhanced access to competitively priced gas
   supplies, and from more flexible transportation services.  As part of this
   restructuring, pipelines have sought and received authorization to recover
   from their customers certain transition costs associated with
   restructuring.  WPL is passing these costs along to its retail gas
   customers pursuant to provisions of its retail gas tariffs.

            The gas industry, in general, was put to a severe test during
   the first quarter of 1994 in the wake of the coldest weather on record. 
   On January 18, 1994, the temperature averaged -17F in Madison, Wisconsin
   and did not rise above -7F.  WPL set a record peak day load of 251,194
   MMBTU.  Overall throughput for January was 23% above forecast.  Through
   effective use of transportation, supply, and storage contracts and by
   invoking tariff language allowing interruption and constraint of gas
   supplies to WPL's large industrial and commercial customers, WPL was able
   to maintain gas flows within the parameters imposed by its pipeline
   contracts.  By doing so, WPL avoided substantial penalty exposure from the
   pipeline companies for unauthorized use of gas.  WPL's large industrial
   and commercial customers served under interruptible rates moved to
   alternate fuel supplies during the periods of interruption and constraint. 
   These customers pay a discounted rate year round in exchange for WPL's
   right to interrupt service to their facilities.

            WPL's portfolio of natural gas contracts over the last several
   years is as follows:

   <TABLE>
   <CAPTION>
                                        ANR Pipeline
   Contract year                        1990-91    1991-92   1992-93     1993-94     1994-1995

   <S>                                  <C>        <C>        <C>         <C>          <C>
   Maximum daily entitlement:
    (000's Dt per day)
      Contract demand                     81.5       81.5      81.5          --           --
      Firm transportation                 25.9       25.9      25.9        79.0         79.0
      Firm storage                        40.1       40.1      40.1        85.5         85.5
                                        ------     ------    ------      ------      -------
   Total                                 147.5      147.5     147.5       163.5        163.5
                                        ======     ======    ======      ======      =======
   Maximum annual entitlement
    (000's Dt)                          11,680     11,680       N/A         N/A         N/A

   <CAPTION>
                                                      Northern Natural Pipeline

   Contract year                        1990-91    1991-92   1992-93     1993-94     1994-1995
                                                               (a)         (a)         (a)
   <S>                                    <C>        <C>       <C>         <C>         <C>
   Maximum daily entitlement:
    (000's Dt per day)
      Contract demand                     19.9       16.9       --         --          --
      Firm transportation                 13.7       26.5      53.6        53.6        53.6
      Firm storage                         -          2.2       1.5         8.5         8.5
      "Unbundled" sales                    -          -        16.9         1.4         1.4
                                        ------     ------    ------      ------      ------
   Total                                  33.6       45.6      53.6        53.6        53.6
                                        ======     ======    ======      ======      ======

   Maximum annual entitlement
    (000's Dt)                           5,815        N/A       N/A         N/A         N/A

   <FN>
   (a)    Total no longer equals sum of components.  Currently, Northern Natural requires that WPL hold firm transportation equal
          to its total peak-day requirements.  Firm storage, "unbundled" sales from Northern Natural, and third party gas supply
          (not shown) are all eligible gas sources to be moved to WPL's city gates via this firm transportation.  Contract demand
          services from Northern Natural have been eliminated.
   </TABLE>


            As the natural gas market continues to evolve, WPL continuously
   evaluates products and services provided by pipelines and gas suppliers to
   meet the changing needs of its firm and interruptible gas customers.

   <PAGE>
   <TABLE>
                                                  WISCONSIN POWER AND LIGHT COMPANY
                                                     CONSOLIDATED GAS STATISTICS

   <CAPTION>
                                                                    Year Ended December 31,
                                                  1994        1993        1992        1991        1990
   <S>                                          <C>         <C>         <C>         <C>         <C>
   Area served (end of period):
     Population -- retail (estimated)(a)......   399,000     391,000     377,000     375,000     363,000
     Cities, villages and towns served --
        retail................................       239         217         194         199         195

   Customers served  (end of period):
     Residential..............................   124,938     120,829     116,642     113,475     110,606
     Commercial firm..........................    15,082      14,644      14,209      13,848      13,384
     Industrial firm..........................       449         444         447         443         438
     Interruptible............................       272         261         262         215         211
     Transportation...........................       135          85         109          46          59
                                                 -------     -------     -------     -------     -------
         Total................................   140,876     136,263     131,669     128,027     124,698
                                                 =======     =======     =======     =======     =======
   Sales - Therms  (in thousands)   (b):
     Residential..............................   119,562     120,005     114,131     114,772     102,048
     Commercial firm..........................    70,702      69,389      66,272      67,015      59,123
     Industrial firm..........................    16,785      17,649      15,815      16,436      15,202
     Interruptible............................    24,809      27,872      25,497      26,025      35,434
     Interdepartmental sales..................     7,425       3,346       1,923       5,530       2,537
     Transported gas..........................    85,364      84,877      69,244      61,001      56,493
                                                 -------     -------     -------     -------     -------
         Total................................   324,647     323,138     292,882     290,779     270,837
                                                 =======     =======     =======     =======     =======
   Gas operating revenues  (in thousands):
     Residential..............................   $71,555     $71,632     $63,699     $63,521     $59,793
     Commercial firm..........................    34,644      33,456      30,486      29,640      27,509
     Industrial firm..........................     7,273       7,292       6,668       6,767       6,542
     Interruptible............................     8,777      10,685      14,589      12,051      11,563
     Interdepartmental sales and other........     2,779         400         281       1,469         883
     Transported gas..........................    15,112      14,919       3,639       4,327       4,133
                                                 -------     -------     -------     -------     -------
         Total................................  $140,140    $138,384    $119,362    $117,775    $110,423
                                                 =======     =======     =======     =======     =======
   Average annual residential heating use --
     therms...................................     1,022       1,052       1,029       1,069         978

   Average annual gas bill per residential
     heating customer.........................      $613        $631        $573        $590        $572

   <FN>
   (a)      The estimated population for towns served jointly with other gas utilities has been based upon a ratio of 2.5
            population per retail gas customer.

   (b)      One therm equals 100,000 British Thermal Units and is a measure of the heat content of natural gas.
   </TABLE>

   Environmental Matters

            WPL cannot precisely forecast the effect of future environmental
   regulations by Federal, state and local authorities upon its generating,
   transmission and other facilities, or its operations, but has taken steps
   to anticipate the future while meeting the requirements of current
   environmental regulations.  The Clean Air Act Amendments of 1977 and
   subsequent amendments to the Clean Air Act, as well as the new laws
   affecting the handling and disposal of solid and hazardous wastes along
   with clean air legislation passed in 1990 by Congress, could affect the
   siting, construction and operating costs of both present and future
   generating units.

            Under the Federal Clean Water Act, National Pollutant Discharge
   Elimination System permits for generating station discharge into water
   ways are required to be obtained from the DNR to which the permit program
   has been delegated.  These permits must be periodically renewed.  WPL has
   obtained such permits for all of its generating stations or has filed
   timely applications for renewals of such permits.

            Air quality regulations promulgated by the DNR in accordance
   with Federal standards impose statewide restrictions on the emission of
   particulates, sulfur dioxide, nitrogen oxides and other air pollutants and
   require permits from the DNR for the operation of emission sources.  WPL
   currently has the necessary permits to operate its fossil-fueled
   generating facilities.  With the passage of the new Federal Clean Air Act
   Amendments, the state is required to include these provisions into their
   permit requirements.  WPL has submitted timely Title V permit applications
   in compliance with schedules set forth by the regulators.  The operating
   permits, when issued, will consolidate all existing air permit conditions
   and regulatory requirements into one permit for each facility. Permits may
   be issued in late 1995 and 1996.  Until such time, the facilities will
   continue to operate under their existing permit conditions.

            Pursuant to Section 144.386(2) of the Wisconsin Statutes, WPL
   has submitted data and plans for 1995 sulfur dioxide emissions compliance. 
   Actual 1994 emissions were reported to the DNR.  WPL is currently in
   compliance with the state requirement.  WPL will make any necessary
   operational changes in fuel types and power plant dispatch to comply with
   the system emissions limit of 1.2 pounds SO2 per million BTU.

            WPL's compliance strategy for Wisconsin's sulfur dioxide law
   (discussed above) and the Federal Clean Air Act Amendments required plant
   upgrades at its generating facilities.  The majority of these projects
   were completed in 1993.  WPL has installed continuous emission monitoring
   systems at all of its coal fired boilers in compliance with federal
   requirements.  Monitoring for sulfur dioxide was also required by Title IV
   of the Federal Clean Air Act at WPL's South Fond du Lac Combustion Turbine
   Site.  These requirements were also met.  Additional monitoring systems
   for nitrogen oxides will be required by January 1, 1996 at the combustion
   turbine site.  WPL will install these monitors in 1995.  No significant
   investments are anticipated at this time to meet the requirements of the
   Federal Clean Air Act Amendments.

            Pursuant to Section 311(j)(5) of the Clean Water Act, WPL has
   submitted Facility Response Plans for the Rock River generating station
   and the South Fond du Lac combustion turbine site.  The plans address
   pollution prevention and spill response activities for those facilities
   with capacity to store in excess of one million gallons of oil.

            WPL maintains licenses for all of its ash disposal facilities
   and regularly reports to the DNR groundwater data and quantities of ash
   landfilled or reused.  The landfills are operated according to a plan of
   operation approved by the DNR.

            WPL's accumulated pollution abatement expenditures through
   December 31, 1994, totalled approximately $133 million.  The major
   expenditures consist of about $60 million for the installation of
   electrostatic precipitators for the purpose of reducing particulate
   emissions from WPL's coal-fired generating stations and approximately $73
   million for other pollution abatement equipment at the Columbia, Edge-
   water, Kewaunee, Nelson Dewey, Rock River and Blackhawk plants. 
   Expenditures during 1994 totalled approximately $5.0 million.  Estimated
   future pollution abatement expenditures total $1.5 million through 1996. 
   WPL's estimated pollution abatement expenditures are subject to continuing
   review and are revised from time to time due to escalation of construction
   costs, changes in construction plans and changes in environmental
   regulations.

            See "Electric Operations - Fuel" for information concerning the
   disposal of spent nuclear fuel and high level nuclear waste.

   Manufactured Gas Plant Sites

            Historically, WPL has owned 11 properties that have been
   associated with the production of manufactured gas.  Currently, WPL owns
   five of these sites, three are owned by municipalities, and the remaining
   three are owned by private companies.  In 1989, WPL initiated
   investigation of these manufactured gas plant sites.  The DNR has been
   involved in reviewing investigation plans and has received ongoing reports
   regarding these investigations.

            In 1992, and into the beginning of 1993, WPL continued its
   investigations and studies.  WPL confirmed that there was no contamination
   at two of the sites and received a close out letter from the DNR related
   to one of those sites and requested a close out letter for the other site. 
   Additionally, the investigation of historical records at a third site
   indicated a minimal likelihood of any significant environmental impacts. 
   In February 1993, WPL completed cost estimates for the environmental
   remediation of the eight remaining sites.  The results of this analysis
   indicate that during the next 34 years, WPL will expend approximately $81
   million for feasibility studies, data collection, soil remediation
   activities, groundwater research and groundwater remediation activities,
   including construction of slurry containment walls and the installation of
   groundwater pump and treatment facilities.  This estimate was based on
   various assumptions, and is subject to continuous review and revision by
   management.

            The cost estimate set forth above assumes 4 percent average
   inflation over a 34 year period.  The cost estimate also contemplates that
   primarily groundwater pump and treatment activities will take place after
   1998 through and including 2027.  During this time, WPL estimates that it
   will incur average annual costs of $2.0 million to complete the planned
   groundwater remediation activities.

            With respect to rate recovery of these costs, the PSCW has
   approved a five year amortization of the unamortized balance of
   environmental costs expended to date.

            In addition, WPL is pursuing insurance recovery for the costs of
   remediating these sites and is investigating to determine whether there
   are other parties who may be responsible for some of the clean-up costs.

            Through 1994, management has continued its oversight of the
   issues related to the above manufactured gas plant sites without
   significant revision to the above estimates and assumptions.

            Based on the present regulatory record at the PSCW, management
   believes that future costs of remediating these manufactured gas plant
   sites will be recovered in rates.

   ITEM 2.  PROPERTIES

            The following table gives information with respect to electric
   generating facilities of WPL (including WPL's portion of those facilities
   jointly-owned).

   <TABLE>

   <CAPTION>
                                                                      1994 Summer
                                                                      Capability
                                                                      WPL Portion         Ownership
   Type/                                                              in kilowatts        Interest
   Location                   Name                Fuel                    (kw)            in Facility

   <S>                        <C>                 <C>                 <C>                   <C>
   Steam

   Beloit, WI                 Blackhawk           Natural Gas          54,500                100%
   Janesville, WI             Rock River          Coal                149,800                100%
   Cassville, WI              Nelson Dewey        Coal                211,800                100%
   Sheboygan, WI              Edgewater #3        Coal                 70,000                100%
   Sheboygan, WI              Edgewater #4        Coal                221,500               68.2%
   Sheboygan, WI              Edgewater #5        Coal                290,100                 75%
   Kewaunee, WI               Kewaunee            Nuclear             215,700                 41%
   Portage, WI                Columbia Energy     Coal                461,500               46.2%
                                Center

   Hydro

   Wisconsin Dells, WI        Kilbourn            Hydro                 5,800                100%
   Prairie du Sac, WI         Prairie du Sac      Hydro                14,200                100%
   Wisconsin River            Petenwell/          Hydro                 6,100                 33%
     Power Co.                 Castle Rock

   4 small units at
   various locations                              Hydro                 1,500                100%

   Combustion Turbine
   Janesville, WI             Rock River          Natural Gas
                                                    or Oil            130,300                100%
   Fond du Lac, WI            South Fond du Lac   Natural Gas
                                Unit 2 and 3        or Oil            166,700                100%
   Edgerton, WI               Sheepskin           Natural Gas
                                                    or Oil             37,500                100%
                                                                    ---------
                                                  Total             2,037,000
                                                                    =========
   </TABLE>

          The maximum net hourly peak load on WPL's electric system was
   2,002,000 kw and occurred on June 16, 1994.  At the time of such peak
   load, 2,386,000 kw were produced by generating facilities operated by WPL
   (including other company shared jointly-owned facilities).  WPL delivered
   934,000 kw of power and received 540,000 kw of power from external
   sources.  During the year ended December 31, 1994, about 84.4 percent of
   WPL's total kilowatthour requirements were generated by company-owned and
   jointly-owned facilities and the remaining 15.6 percent was purchased. 
   Substantially all of WPL's facilities are subject to the lien of its first
   mortgage bond indenture.

   ITEM 3.  LEGAL PROCEEDINGS

          There are no material pending legal proceedings, other than
   ordinary routine litigation incidental to the business, to which the
   company or any of its subsidiaries is a party or to which any of their
   property is subject.

                              ENVIRONMENTAL MATTERS

          The information required by Item 3 is included in this Form 10-K
   in Note 11c to Notes to Consolidated Financial Statements, which 
   information is incorporated herein by reference.

                                  RATE MATTERS

          The information required by Item 3 is included in Items 6 & 7 of
   this Form 10-K within the Management's Discussion and Analysis of
   Financial Condition and Results of Operations narrative under the caption
   "Rates and Regulatory Matters."

   <TABLE>

   RECENT RATE CASE PROCEEDINGS
   <CAPTION>
                                                                          Increase                Ordered or
                                                           Increase      (Decrease)   Requested   Negotiated     Date
                                                          (Decrease)     Ordered or  % Return on  % Return on  Increase
       Rate Case        Type of    Application    Test     Requested     Negotiated    Common       Common     (Decrease)
      Designation      Service(a)     Date        Year    ($ Millions)  ($ Millions)   Equity       Equity     Effective

   <S>                    <C>       <C>          <C>          <C>          <C>          <C>          <C>        <C>
   WPL Retail (PSC)
   6680-UR-103            e,g,w     02-29-88     1988-89      14.7          5.5         13.25        13.10      10-18-88
   6680-UR-104            e,g,w     12-30-88     1989-90      17.4          5.3         13.10        13.00      11-12-89
   6680-UR-105            e,g,w     12-29-89     1990-91       9.0        (10.8)        13.10        12.90      08-01-90
   6680-UR-106            e,g,w     12-28-90     1991-92      18.7         (0.1)        13.25        12.90      08-01-91
   6680-UR-107            e,g,w     12-30-91     1992-93      17.8         (0.9)        13.10        12.40      01-01-93
   6680-UR-108            e,g,w     01-04-93     1993-94      24.5         17.7         12.60        11.60      10-01-93
   6680-UR-109            e,g,w     02-01-94       1995        3.8        (11.6)        12.20        11.50      01-01-95

   WPL Wholesale (FERC)

   ER87-554               e         07-31-87     1987-88      (1.2)         (.9)        13.00        (b)        01-01-88
   ER93                   e         05-28-93     1993-94       2.0          2.0         11.00        (b)        10-01-93

   South Beloit (ICC)

   85-0505                e,w       11-08-85     1985-86      1.4(c)         .9         15.00        13.80      09-27-86

   <FN>
   (a)        e-electric, g-gas, w-water.
   (b)        Return on equity was not specified in the negotiated settlement agreement.
   (c)        On 05-07-86, South Beloit Water, Gas and Electric Co. adjusted the increase requested downward to $1.1 million.
   </TABLE>

   ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

              No matters were submitted to a vote of security holders during
   the fourth quarter of 1994.

   EXECUTIVE OFFICERS OF THE REGISTRANT

              Erroll B. Davis, Jr, 50, was elected President and Chief
   Executive Officer, effective August 1, 1988 and has been a board member
   since April 1984.  He had been Executive Vice President since May 1984,
   Vice President - Finance and Public Affairs since November 1982 and Vice
   President - Finance since August 1978.  Mr. Davis was elected President of
   WPL Holdings, Inc. on January 17, 1990 and Chief Executive Officer of WPL
   Holdings, Inc. effective July 1, 1990.  He has served as a director of WPL
   Holdings, Inc. since March 1988.

              Edward M. Gleason, 54, was elected Vice President, Treasurer
   and Corporate Secretary of WPL Holdings, Inc. effective October 3, 1993. 
   He previously served as Vice President-Finance and Treasurer of WPL since
   May 1986.  Mr. Gleason functions as the principal financial officer of WPL
   Holdings, Inc.

              A.J. (Nino) Amato, 43, was appointed Senior Vice President
   effective October 3,  1993.  He previously served as Vice President -
   Marketing and Strategic Planning since December 1992, Vice president -
   Marketing and Communications since January 1989 and Director of Electric
   Marketing and Customer Service since October 1988.  He had been President
   of Forward Wisconsin, Inc. from 1987 to 1988.

              Norman E. Boys, 50, was elected Vice President of Power
   Production effective January 1, 1989.  He previously served as the
   Director of Power Production since October 1987 and Generating Station
   Manager at the Edgewater Generating Station since August 1984.

              William D. Harvey, 45, was appointed Senior Vice President
   effective October 3, 1993.  He previously served as Vice President-Natural
   Gas and General Counsel since August 1992, Vice President-General Counsel
   since October 1, 1990 and Vice President-Associate General Counsel since
   July 1986.  Prior to joining the Company, he was a member of the law firm
   of Wheeler, Van Sickle, Anderson, Norman and Harvey.

              Eliot G. Protsch, 41, was appointed Senior Vice President
   effective October 3, 1993.  He previously served as Vice President-
   Customer Services and Sales since August 1992, Vice President and General
   Manager-Energy Services since January 1989 and District Manager, Dane
   County, since October 1986.  

              Daniel A. Doyle, 36, was appointed Vice President - Finance,
   Controller and Treasurer effective December 25, 1994.  He previously 
   served as Controller and Treasurer of WPL since October 3, 1993.  Prior
   to joining the Company, he was Controller of Central Vermont Public
   Service Corporation since December 1988.

              David E. Ellestad, 54, was appointed Vice President-Electrical
   Engineering and Operations on August 1, 1992.  He previously served as
   Vice President-Engineering and Operations since 1988; Vice President of
   Electrical Engineering and Procurement since January 1, 1986; Director of
   Electrical Engineering & Procurement since May 1985 and Director of
   Electrical Engineering since November 1979.

              Thomas J. Handziak, 31, was elected Assistant Controller on
   September 20, 1993.  Prior to joining the Company, he was employed by
   Arthur Andersen & Co. as an Audit Staff Assistant, Audit Senior and Audit
   Manager with primary responsibilities of auditing and providing financial
   consulting services to large publicly held corporations.

              Thomas L. Hanson, 41, was elected Assistant Treasurer on May
   17, 1989.  He had been Financial Relations Supervisor in the Treasury
   Department since October 1987.

              Steven F. Price, 42, was appointed Assistant Corporate
   Secretary on April 15, 1992.  He had been Cash Management Supervisor since
   December 1987.  He was also appointed Assistant Corporate Secretary and
   Assistant Treasurer of WPL Holdings, Inc. on April 15, 1992.

              Joseph Shefchek, 38, was elected Assistant Vice President of
   Environmental Affairs and Research effective December 25, 1994.  He
   previously served as Director of Environmental Affairs and Research since
   June 1991.  Before joining the Company, he held various environmental
   engineering positions in private industry and government.

              Barbara Swan, 43, was elected Vice President-General Counsel
   effective December 25, 1994.  She previously served as General Counsel
   since 1993 and Associate General Counsel from 1987 to 1993.

              Pamela J. Wegner, 47, was elected Vice President-Information
   Services and Administration on October 13, 1994.  Prior to joining the
   Company, she was the Administrator of the Division of Finance and Program
   Management in the Wisconsin Department of Administration since 1987.  She
   served as Administrator of the Division of Administrative Services in the
   Wisconsin Department of Revenue from 1983 to 1987.

              Kim K. Zuhlke, 41, was elected Vice President - Customer
   Services and Sales effective October 3, 1993.  He previously served as
   Director of Marketing and Sales Services since 1991, Director of Market
   Research, Planning and Development since February 1990, Director of
   Customer Services since 1988 and District Manager at Beaver Dam since
   April 1984.

   NOTE:      All ages are as of December 31, 1994.  None of the executive
              officers listed above is related to any director of the Board
              or nominee for director of the Company.

              Executive officers of the Company have no definite terms of
              office and serve at the pleasure of the Board of Directors.

                                     PART II

   ITEM 5.  MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER
   MATTERS

              Effective with the formation of the holding company, all $5 par
   value common stock of the Company was converted into common stock of WPL
   Holdings, Inc.  WPL Holdings is now the sole common shareowner of the
   Company.

              The Company's dividend payment for administrative allowance and
   other costs throughout 1994 and 1993 totalled $0 and $1,000,000,
   respectively, regular cash dividends paid per share of common stock during
   1994 and 1993 to WPL Holdings, Inc. were .96 cents and .95 cents,
   respectively, for each quarter.


   ITEM 6 AND 7.  SELECTED FINANCIAL DATA AND MANAGEMENT'S DISCUSSION AND
                  ANALYSIS OF FINANCIAL CONDITION

   <TABLE>

   SELECTED FINANCIAL DATA
   <CAPTION>

                                              1994    1993       1992     1991      1990 
                                                          (in millions)
    <S>                                      <C>     <C>        <C>      <C>       <C>
    Operating revenues...................    $  674  $  645     $  601   $  610    $  585
    Net income...........................    $   68  $   60     $   55   $   64    $   61
    Total assets (at December 31)........    $1,585  $1,551     $1,414   $1,250    $1,213
    Long-term debt, net (at December 31).    $  337  $  336     $  336   $  291    $  328
   </TABLE>

   <PAGE>
   MANAGEMENT'S DISCUSSION AND
   ANALYSIS OF FINANCIAL CONDITION
   AND RESULTS OF OPERATIONS

   1994 COMPARED WITH 1993

   OVERVIEW

   Net income of Wisconsin Power and Light Company ("WPL" or the "Company")
   increased to $68.2 million in 1994 compared with $60.2 million in 1993. 
   Net income for 1994 was significantly affected by two non-recurring items. 
   These items were the reversal of a coal contract penalty in the 1st
   quarter and costs associated with early retirement and severance programs
   which primarily occurred in the 4th quarter.  Both of these items are
   discussed in the "Other Events" section of Management's Discussion and
   Analysis.  The following breakout presents the recurring aspects of 1994's
   operations.

                                             1994              1993
                                                  (in millions)
    Net Income, as reported                 $68.2             $60.2
    Less: Increase in Net Income from
          reversal of coal contract
          penalty                            (5.3)             ( - )
    Add:  Decrease in Net Income from
          costs associated with early
          retirement and severance
          programs                            8.2               1.1
                                            -----             -----
    Net Income before the above
      non-recurring items                   $71.9             $61.3
                                            =====             =====

   The increase in the "Net income before the above non-recurring items"
   primarily reflects an increase in operating earnings.

   <TABLE>

   Electric Operations
   <CAPTION>
                                                                                   Revenues &
                                                                                      Costs Per
                                                       kWh's Sold,                    kWh Sold
                          Revenues            %         Generated          %          Generated         Customers at
                          and Costs        Change     and Purchased      Change       & Purch.          End of Year 
                        1994      1993                1994       1993               1994      1993      1994      1993
                        (in thousands)                (in thousands)

   <S>                 <C>       <C>       <C>     <C>         <C>          <C>    <C>       <C>       <C>       <C>  
   Residential
    and farm           $194,242  $184,176    5%     2,776,895   2,751,363    1%    $.070     $.067     325,063   316,870
   Industrial           140,487   132,903    6%     3,764,953   3,540,082    6%     .037      .038         776       714
   Commercial           101,382    95,977    6%     1,688,349   1,629,911    4%     .060      .059      43,868    42,884
   Wholesale and
    Class A              86,400    78,955    9%     2,574,121   2,388,131    8%     .034      .033          81        39
   Other                  9,236    11,176  -17%        54,518      51,073    7%     .169      .219       1,477     1,236
                       --------  --------  ----    ----------  ----------  ----    -----     -----     -------   -------
     Total              531,747   503,187    6%    10,858,836  10,360,560    5%    $.049     $.049     371,265   361,743
                                                   ==========  ==========  ====    =====     =====     =======   =======
   Elec.
    production fuels    123,469   123,919    0%     9,445,950   9,180,484    3%    $.013     $.013
                                                   ==========  ==========  ====    =====     =====
   Purchased power       37,913    28,574   33%     1,780,451   1,481,993   20%    $.021     $.019
                       --------  --------  ----    ==========  ==========  ====    =====     =====
   Margin              $370,365  $350,694    6%
                       ========  ========  ====
   </TABLE>


   WPL's electric margin increased during 1994 compared to 1993.  The primary
   factor was a 3.8 percent retail rate increase effective October 1, 1993. 
   Strong economic conditions in the industrial and commercial customer
   classes contributed higher sales and customer growth.  A colder than
   normal January and a very warm mid-September offset relatively mild summer
   conditions in July and August making 1994 a relatively average year in
   terms of impacts on sales volumes.  Electric production fuel costs were
   reasonably stable for 1994.  The volume of purchased power increased as a
   result of WPL's efforts to conserve coal inventories during a rail strike
   in the 3rd quarter of 1994.  See "Other Events" for details.

   <TABLE>

   Gas Operations

   <CAPTION>                                                                       Revenues &
                          Revenues           %       Therms Sold            %      Costs Per Therm     Customers at
                         and Costs         Change     & Purchased         Change   Sold, & Purch.      End of Year 
                         1994      1993              1994        1993              1994      1993       1994      1993
                        (in thousands)              (in thousands)
   <S>                 <C>       <C>        <C>     <C>         <C>        <C>     <C>       <C>       <C>       <C>   
   Residential         $ 71,555  $ 71,632     0%    119,562     120,005      0%    $.60      $.60      124,938   120,829
   Firm                  41,918    40,748     3%     87,487      87,038      1%     .48       .47       15,531    15,088
   Interruptible          8,777    10,685   -22%     24,809      27,872    -11%     .35       .38          272       261
   Transportation        15,112    14,205     5%     85,364      84,877      1%     .18       .18          135        85
   Other                    213      --       -%       --          --        -%     --        --            90      --  
                       --------  --------  -----   --------    --------   -----    ----      ----      -------   -------
     Total              137,575   137,270     1%    317,222     319,792      0%    $.43      $.43      140,966   136,263
                                                   ========    ========   =====    ====      ====      =======   =======
   Purchased gas         86,586    90,505    -4%    293,547     285,531      4%    $.29      $.32
                       --------  --------  -----   ========    ========   =====    ====      ====
   Margin              $ 50,989  $ 46,765    10%
                       ========  ========  =====
   </TABLE>


   Gas margin increased in 1994 from 1993 primarily based on two factors: 1)
   a 1.4 percent retail rate increase effective October 1, 1993 and, 2) an
   increase in customers in the higher rate firm service which improved the
   sales mix.  The overall cost of purchased gas declined reflecting WPL's
   effective use of opportunities on the gas spot market.

   Other Operation

   Other operation expense increased due to the early retirement and
   severance programs discussed in the "Other Events" section.
    
   Maintenance

   Maintenance expense decreased between years due to variation in the timing
   and extent of maintenance on its generating facilities between years. 
   Secondarily, a severe storm in the summer of 1993 increased 1993's
   maintenance expense related to service restoration.

   Depreciation and Amortization

   Depreciation expense increased, principally reflecting increased property
   additions and increased decommissioning costs.

   Other Income and (Deductions)

   Other income increased resulting from the reversal of a coal contract
   penalty discussed later in the "Other Events" section.

   Income Taxes

   Income taxes increased between years primarily due to higher taxable
   income.


   1993 COMPARED WITH 1992

   OVERVIEW

   Net income of the Company increased to $60.2 million in 1993 compared with
   $55.4 million in 1992.  The principle factors leading to increased
   earnings included warmer summer weather and lower electric fuel costs per
   kWh which yielded higher electric margins.  These increases were somewhat
   offset by increased depreciation expense resulting from additional
   investment in utility plant and property additions, a change in the mix of
   gas sales from higher margin sales to lower margin sales, the increase in
   the Federal corporate tax rate from 34 percent to 35 percent and a one-
   time 4-cent-per-share charge associated with a voluntary separation
   program for the executive management group.

   <TABLE>
   Electric Operations
   <CAPTION>
                                                                                     Revenues &
                                                                                     Costs Per
                                                        kWh's Sold,                   kWh Sold
                           Revenues          %          Generated           %        Generated          Customers at
                           and Costs       Change      and Purchased      Change      & Purch.          End of Year 
                         1993      1992               1993       1992              1993      1992      1993      1992
                         (in thousands)                (in thousands)

   <S>                 <C>       <C>        <C>     <C>        <C>         <C>     <C>       <C>       <C>       <C>   
   Residential
    and farm           $184,176  $171,887    7%     2,751,363  2,614,439    5%     $.067     $.066     316,870   310,702
   Industrial           132,903   128,467    3%     3,540,082  3,377,132    5%      .038      .038         714       727 
   Commercial            95,977    91,707    5%     1,629,911  1,551,823    5%      .059      .059      42,884    42,287
   Wholesale
    and Class A          78,955    77,485    2%     2,388,131  2,208,419    8%      .033      .035          39        39

   Other                 11,176     8,189   36%        51,073     55,230   -8%      .219      .148       1,236       950
                       --------  --------  ----    ----------  ---------  ----     -----     -----     -------   -------
     Total              503,187   477,735    5%    10,360,560  9,807,043    6%     $.049     $.049     361,743   354,705
                                                   ==========  =========  ====     =====     =====     =======   =======
   Elec.
    production fuels    123,919   123,440   .4%     9,186,134  9,041,317    2%     $.014     $.014
                                                   ==========  =========  ====     =====     =====
   Purchased power       28,574    24,427   17%     1,481,993  1,124,667   32%     $.019     $.022 
                       --------   -------- ----    ==========  =========  ====     =====     =====
   Margin              $350,694  $329,868    6%
                       ========  ========  ====
   </TABLE>


   Electric margin in dollars increased during 1993 compared with 1992 due to
   increased demand for electricity brought on by warmer summer weather. 
   Residential customers, being the most weather sensitive, experienced the
   most significant increases.  Wisconsin's strong economy kept the
   commercial and industrial classes growing steadily.  These increases were
   coupled with declining electric production fuel costs per kWh.  The
   decrease in electric production fuel cost per kWh was due to WPL's
   aggressive pursuit of additional spot coal purchase opportunities as its
   longer term contracts began to expire.  Additionally, a highly competitive
   rail transportation environment significantly reduced the cost of
   transporting the coal.  Also, lower cost purchased power became available
   due to excess capacity in the bulk power market.

   <TABLE>
   Gas Operations
   <CAPTION>
                                                                                     Revenues &
                          Revenues           %         Therms Sold          %      Costs Per Therm     Customers at
                           and Costs       Change     & Purchased         Change    Sold, & Purch.      End of Year 
                         1993      1992              1993         1992              1993     1992       1993      1992
                         (in thousands)               (in thousands)

   <S>                 <C>       <C>         <C>    <C>         <C>         <C>    <C>       <C>       <C>       <C>
   Residential         $ 71,632  $ 63,699    12%    120,005     114,131      5%    $.60      $.56      120,829   116,642
   Firm                  40,748    37,154    10%     87,038      82,087      6%     .47       .45       15,088    14,656
   Interruptible         10,685     9,554    12%     27,872      25,497      9%     .38       .37          261       262
   Transportation        14,205     8,674    72%     84,877      69,244     23%     .18       .13           85       109
   Other                   --         281     -%       --         1,923      -%     --        .15         --        --  
                       --------  --------   ----   --------    --------    ----    ----      ----      -------   -------
     Total              137,270   119,362    16%    319,792     292,882     10%    $.43      $.41      136,263   131,669
                                                   ========    ========    ====    ====      ====      =======   =======
   Purchased gas         90,505    77,112    18%    285,531     260,354     11%    $.32      $.30
                       --------  --------  -----   ========    ========    ====    ====      ====
   Margin              $ 46,765  $ 42,250    11%
                       ========  ========  =====
   </TABLE>


   Gas revenues for 1992 were affected by the recognition of a $4.9 million
   before-tax refund to its natural gas customers resulting from an
   adjustment in the calculation of the purchased gas adjustment clause. 
   Without the impact of this revenue adjustment, comparative gas margins
   would have  declined for 1993 compared with 1992.

   The overall increases in gas revenues and purchased gas costs between
   years resulted primarily from increased volumes procured on behalf of
   transportation customers.  This had the impact of decreasing margins as a
   percentage of total revenues.  A change in the mix of gas sales from
   higher margin residential sales to lower margin sales also moved margins
   downward.  Offsetting this decline, Wisconsin's strong economy enabled
   growth in the Commercial and Industrial classes, and there was also some
   overall increase in the demand for natural gas due to colder weather.

   Other Operation Expense

   An increase in other operation expense resulted from higher WPL employee
   benefit expense (see Notes to Consolidated Financial Statements, Note 7). 
   These increases were offset somewhat by decreases in conservation program
   expenditures and decreases in fees associated with the sale of accounts
   receivable due to a decline in interest rates.  Additionally, cost
   management efforts have helped control annual inflationary pressures on
   general and administrative costs.

   Depreciation and Amortization

   Depreciation and amortization expense increased, principally reflecting
   increased property additions and the commencement of deferred charge
   amortizations approved in WPL's rate orders received in December 1992 and
   October 1993.  The most significant amortizations include the amortization
   related to an acquisition adjustment which resulted from the purchase of
   transmission facilities and the amortization of costs incurred related to
   the remediation of former manufactured gas plant sites (see Notes to the
   Consolidated Financial Statements, Note 11).
    
   Allowance for Funds Used During Construction ("AFUDC")

   Total AFUDC increased in 1993 compared with 1992, reflecting the greater
   amounts of construction work in progress including the costs associated
   with WPL's construction of two 86-megawatt combustion-turbine generators.

   LIQUIDITY AND CAPITAL RESOURCES

   Rates and Regulatory Matters

   On December 9, 1994, the Public Service Commission of Wisconsin (PSCW)
   issued rate order UR-109, effective for a two-year period beginning
   January 1, 1995.  The order included the following decisions on WPL's
   retail rate application as filed on February 4, 1994:  1) electric
   revenues will be decreased by approximately $12.3 million (2.8 percent)
   annually, 2) natural gas revenues will be increased by approximately $.7
   million (.5 percent) annually, 3) return on common equity will be 11.5
   percent versus WPL's previously allowed return on equity of 11.6 percent.


   Further, the PSCW approved certain incentive programs described below:

   1.        The electric fuel adjustment mechanism was eliminated.  In its
   absence, WPL will benefit from reductions in fuel cost.  Conversely, WPL
   will be exposed to increases in fuel costs.

   2.        The automatic purchased gas adjustment clause was also
   eliminated.  In the future, the fluctuations in the commodity cost of gas
   above or below a prescribed commodity price index will serve to increase
   or decrease WPL's margin on gas sales.  Fixed demand costs are excluded
   from the incentive program.  Both benefits and exposures are subject to
   ratepayer sharing provisions, which are capped at $1.1 million.

   3.        In order to promote air quality and reliability, there are SO2
   emissions and service reliability incentive clauses.  Positive incentive
   available under these clauses is $1.5 million for the SO2 emissions and
   $.5 million for the service reliability.  WPL's earnings are also
   negatively exposed for equal amounts.   Since WPL is allowed to collect
   all revenues under these programs in advance, up to $4.0 million annually
   of pre-tax revenue may be collected subject to refund upon final
   determination of performance under this program.

   Industry Outlook

   The PSCW has recently opened a formal docket initiating an inquiry into
   the future structure of the electric utility industry in Wisconsin.  The
   goals of Wisconsin utility regulation and the principles to be used in
   choosing among alternative proposals have been identified.  WPL has
   submitted its preferred structure which, in summary form, calls for open
   access to transmission and distribution systems and a competitive power
   generation market place.  It is not possible at this time to predict the
   outcome of these proceedings.

   Financing and Capital Structure

   The level of short-term borrowings fluctuates based on seasonal corporate
   needs, the timing of long-term financing and capital market conditions. 
   WPL generally issues short-term debt to provide interim financing of
   construction and capital expenditures in excess of available internally
   generated funds.  WPL periodically reduces its outstanding short-term debt
   through the issuance of long-term debt and through equity contributions 
   from its parent, WPL Holdings, Inc.  To maintain flexibility in its
   capital structure and to take advantage of favorable short-term rates
   WPL also uses proceeds from the sales of accounts receivable and unbilled
   revenues to finance a portion of its long-term cash needs.  The Company
   also anticipates that short-term debt funds will continue to be available
   at reasonable costs due to strong ratings by independent utility analysts
   and rating services.  Commercial paper has been rated A-1+ by Standard &
   Poor's Corp. and P-1 by Moody's Investors Service.

   Bank lines of credit of $70 million at December 31, 1994 are available to
   support these borrowings.

   The Company's capitalization at December 31, 1994, including the current
   maturities of long-term debt, variable rate demand bonds and short-term
   debt, consisted of 52 percent common equity, 6 percent preferred stock and
   42 percent long-term debt.  The common equity to total capitalization
   ratio at December 31, 1994 increased to 52 percent from 51 percent at
   December 31, 1993.

   The retail rate order effective January 1, 1995, requires WPL to maintain
   a utility common equity level of 51.93 percent of total utility
   capitalization during the two-year test year ending December 31, 1996.  In
   addition, the PSCW ordered that it must approve the payment of dividends
   by WPL that are in excess of the level forecasted for 1995 ($58.1
   million), if such dividends would reduce WPL's average common equity ratio
   below 51.93 percent.

   Capital Requirements

   WPL is a capital-intensive business and requires large investments in
   long-lived assets.  Therefore, the Company's most significant capital
   requirements relate to construction expenditures.  Estimated capital
   requirements for the next five years are as follows:

   <TABLE>

   <CAPTION>                                     Capital Requirements

                                   1995       1996      1997      1998     1999 
                                                    (in millions)

   <S>                            <C>        <C>       <C>       <C>      <C>   
   Construction expenditures      $131.2     $100.4    $132.2    $119.6   $130.6
   Changes in working capital
    and other                       (4.6)      (5.5)     67.0      16.3     (3.8)
                                  ------     ------    ------    ------   ------
   Construction and operating 
    capital                       $126.6     $ 94.9    $199.2    $135.9   $126.8
   Manufactured gas plant site
    remediation expenditures         2.0        9.2      10.5       9.6       .6
                                  ------     ------    ------    ------   ------
   Total capital requirements     $128.6     $104.1    $209.7    $145.5   $127.4
                                  ======     ======    ======    ======   ======
   </TABLE>


   Included in the construction expenditure estimates, in addition to the
   recurring additions and improvements to the distribution and transmission
   systems, are the following: 1) expenditures for managing and controlling
   electric line losses and for the electric delivery system that will reduce
   electric line losses and enhance WPL's interconnection capability with
   other utilities; 2) expenditures related to environmental compliance
   issues including the installation of additional emissions monitoring
   equipment and coal handling equipment; 3) expenditures associated with the
   construction of an 86-megawatt combustion-turbine generator expected to
   become operational in 1996.

   The Company's capital requirements may also be impacted by decisions 
   relating to the Kewaunee Nuclear Power Plant ("Kewaunee").  The steam
   generator tubes at Kewaunee are susceptible to corrosion characteristics,
   a condition that has been experienced throughout the nuclear industry.  
   Annual inspections are performed to identify degraded tubes.  Degraded 
   tubes are either repaired by sleeving or are removed from service
   plugging.  The steam generators were designed with an approximately 15
   percent heat transfer margin, meaning that full power should be
   sustainable with the equivalent of 15 percent of the steam generator
   tubes plugged.  Tube plugging and the build-up of deposits on the tubes 
   affect the heat-transfer capability of the steam generators to the point 
   where eventually full-power operation is not possible and there is a
   gradual decrease in the capacity of the plant.  The plant's capacity could
   be reduced by as much as 20% by the year 2013 when the current operating
   license expires.  Currently, the equivalent of approximately 12 percent of
   the tubes in the steam generators are plugged.  WPL and the joint-owners 
   recently completed studies evaluating the economics of replacing the two 
   steam generators at Kewaunee.  The studies resulted in the conclusion that 
   the most prudent course of action is to continue operation of the existing 
   steam generators.  WPL and the other joint-owners continue to evaluate 
   appropriate strategies, including replacement, as well as continued 
   operation of the steam generators without replacement.  WPL and the 
   joint-owners also continue to fund the development of welded repair 
   technology for steam generator tubes.   The plant is expected to be 
   operated until at least 2013.  WPL and the joint-owners are also 
   continuing to evaluate and implement initiatives to improve the 
   performance of Kewaunee, which already performs at above average levels 
   for the industry.  These initiatives include conversion from a 12-month 
   to an 18-month fuel cycle and numerous other cost reduction measures.  
   These initiatives have resulted in reductions in Kewaunee operating 
   and maintenance costs since 1991.

   Capital Resources

   One of the Company's objectives is to finance construction expenditures
   through internally generated funds supplemented, when required, by outside
   financing.  With this objective in place, the Company has financed an
   average of 79 percent of its construction expenditures during the last
   five years from internal sources.  However, during the next five years,
   the Company expects this percentage to be reduced primarily due to the
   continuation of major construction expenditures and the maturity of $64
   million of WPL first mortgage bonds.  External financing sources such as
   the issuance of long-term debt, short-term borrowings and equity 
   contributions from its parent, WPL Holdings, Inc. will be used by the
   Company to finance the remaining construction expenditure requirements for 
   this period.  Expectations are that $65 million of long-term debt will
   be issued over the next three years. 

   INFLATION

   Under current rate-making methodologies prescribed by the various
   commissions that regulate WPL, projected or forecasted operating costs,
   including the impacts of inflation, are incorporated into WPL revenue
   requirements.  Accordingly, the impacts of inflation on WPL are currently
   mitigated.  Although rates will be held flat until at least 1997,
   management expects that any impact of inflation will be mitigated by
   customer growth and productivity improvements.  Inflationary impacts on
   the non-regulated businesses are not anticipated to be material to the
   Company.

   OTHER EVENTS

   Coal Contract Penalty

   In November 1989, the PSCW concluded that WPL did not properly administer
   a coal contract, resulting in an assessment to compensate ratepayers for
   excess fuel costs having been incurred.  As a result, WPL recorded a
   reserve in 1989 that had an after-tax affect of reducing 1989 net income
   by $4.9 million.  The PSCW decision was found to represent unlawful
   retroactive rate-making by both the Dane County Circuit Court and the
   Wisconsin Court of Appeals.  The case was then appealed to the Wisconsin
   Supreme Court.

   In January, 1994, the Wisconsin Supreme Court affirmed the decisions of
   the Dane County Circuit Court and Wisconsin Court of Appeals.  In
   management's opinion, all avenues for appeal have been exhausted.  As a
   result, WPL reversed the entire reserve and was also allowed to collect
   interest on amounts of the penalty previously refunded to ratepayers.  The
   reversal of the reserve plus interest had an after-tax affect of
   increasing net income in 1994 by $5.3 million.

   Early Retirement and Severance Programs

   Given the expectation of increasing competition, WPL has continued to
   reengineer its processes to implement cost efficiencies in its operations. 
   In connection with these efforts, WPL offered voluntary early retirement
   programs and voluntary severance programs to affected employees in 1994
   and 1993.  These programs primarily closed late in the fourth quarter of
   1994 and 1993.

   For 1994, in terms of cost, the early retirement programs totalled $9.8
   million and the severance programs totalled $3.9 million for a grand total
   of $13.7 million.  For 1993, program costs totalled $1.8 million.

   Coal Transporter's Strike

   One of WPL's major coal transporters experienced a labor strike during the
   third quarter of 1994.  During the term of the strike (55 days), WPL's
   ability to receive coal from its suppliers was impaired, which required
   WPL to use some of its existing coal reserves and to purchase additional
   power.  On August 29, 1994, President Clinton, acting under the Railway
   Labor Act, forced a temporary end (the "cooling off period") to the strike
   by ordering the railroad union employees back to work and establishing a
   three member Presidential Emergency Board to draft a recommended
   settlement.  Railroad management and the United Transportation Union have
   subsequently settled on a contract.  As of December 31, 1994, the existing
   and anticipated financial impact on WPL's operating results was not
   material.

   Environmental

   WPL cannot precisely forecast the effect of future environmental
   regulations by federal, state and local authorities upon its generating,
   transmission and other facilities, or its operations, but has taken steps
   to anticipate the future while meeting the requirements of current
   environmental regulations.  The Clean Air Act Amendments of 1977 and
   subsequent amendments to the Clean Air Act, as well as the new laws
   affecting the handling and disposal of solid and hazardous wastes along
   with the clean air legislation passed in 1990 by Congress, could affect
   the siting, construction and operating costs of both present and future
   generating units.

   Under the Federal Clean Water Act, National Pollutant Discharge
   Elimination System permits for generating station discharge into water
   ways are required to be obtained from the Wisconsin Department of Natural
   Resources (DNR).  WPL has obtained such permits for all of its generating
   stations or has filed timely applications for renewals.

   Air quality regulations promulgated by the DNR in accordance with federal
   standards impose statewide restrictions on the emission of particulates,
   sulfur dioxide, nitrogen oxides and other air pollutants and require
   permits from the DNR for the operation of emission sources.  WPL currently
   has the necessary permits to operate its fossil-fueled generating
   facilities.  However, beginning in 1994, new permits were required for all
   major facilities in Wisconsin.  WPL's Columbia Generating facility
   submitted a permit application on May 1, 1994.  The remaining facilities
   will be addressed in early 1995.

   WPL's compliance strategy for Wisconsin's 1993 sulfur dioxide law and the
   Federal Clean Air Act Amendments required plant upgrades at its generating
   facilities.  The majority of these projects were completed in 1993 and
   1994.  WPL has installed continuous emissions monitoring systems at all of
   its coal fired boilers.  No additional costs for compliance with these
   acid-rain-prevention requirements are anticipated at this time.

   Also see Note 11c in the Notes to the Consolidated Financial Statements
   for a discussion of WPL's manufactured gas plant sites.

   ITEM 8.  FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA


   REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS

   To Wisconsin Power and Light Company:

   We have audited the accompanying consolidated balance sheets and
   statements of capitalization of Wisconsin Power and Light Company (a
   Wisconsin corporation) and subsidiaries as of December 31, 1994 and 1993,
   and the related consolidated statements of income, common shareowners'
   investment and cash flows for each of the three years in the period ended
   December 31, 1994.  These financial statements are the responsibility of
   the company's management.  Our responsibility is to express an opinion on
   these financial statements based on our audits.

      We conducted our audits in accordance with generally accepted auditing
   standards.  Those standards require that we plan and perform the audit to
   obtain reasonable assurance about whether the financial statements are
   free of material misstatement.  An audit includes examining, on a test
   basis, evidence supporting the amounts and disclosures in the financial
   statements.  An audit also includes assessing the accounting principles
   used and significant estimates made by management, as well as evaluating
   the overall financial statement presentation.  We believe that our audits
   provide a reasonable basis for our opinion.

      In our opinion, the financial statements referred to above present
   fairly, in all material respects, the financial position of Wisconsin
   Power and Light Company and subsidiaries as of December 31, 1994 and 1993,
   and the results of their operations and their cash flows for each of the
   three years in the period ended December 31, 1994, in conformity with
   generally accepted accounting principles.


   ARTHUR ANDERSEN LLP

   Milwaukee, Wisconsin,          
   February 1, 1995                     

   <PAGE>
   <TABLE>
                                                  WISCONSIN POWER AND LIGHT COMPANY
                                                     CONSOLIDATED BALANCE SHEETS
   <CAPTION>

                                                           Year Ended December 31,  
                                                            1994         1993  
                                                            (dollars in thousands)
   <S>                                                    <C>          <C>     
   Utility plant:
     Plant in service  --
       Electric.......................................    $1,611,351   $1,518,701
       Gas............................................       204,514      194,283 
       Water..........................................        22,070       20,437
       Common.........................................       123,255      106,803
                                                          ----------   ----------
                                                           1,961,190    1,840,224
     Dedicated decommissioning funds..................        51,791       49,803
                                                          ----------   ----------
                                                           2,012,981    1,890,027
     Less-Accumulated provision for depreciation......       808,853      763,027
                                                          ----------   ----------
                                                           1,204,128    1,127,000
     Construction work in progress....................        42,731       75,732
     Nuclear fuel, net................................        19,396       18,000
                                                          ----------   ----------
       Total utility plant............................     1,266,255    1,220,732
   Other property and equipment,net...................         9,133          652
                                                          ----------   ----------
   Investments........................................        12,228       12,537
                                                          ----------   ----------
   Current assets:
     Cash and equivalents.............................         2,234        5,930
     Net accounts receivable and unbilled revenue,
       less allowance for doubtful accounts of $209
       and $259,respectively..........................        21,689       30,572
     Accounts receivable from parent for income
       taxes..........................................          --          2,117
     Coal, at average cost............................        15,824       16,042
     Materials and supplies, at average cost..........        20,835       21,679
     Gas in storage, at average cost..................         7,975        8,754
     Prepayments and other............................        22,310       21,677
                                                          ----------   ----------
       Total current assets...........................        90,867      106,771
                                                          ----------   ----------

   Deferred charges:
     Regulatory assets................................       144,476      148,805
     Other............................................        62,165       61,160
                                                          ----------   ----------
       Total deferred charges.........................       206,641      209,965

                                                          ----------   ----------
         Total Assets.................................    $1,585,124   $1,550,657
                                                          ==========   ==========
   </TABLE>

   The accompanying notes are an integral part of the
    consolidated financial statements.

   <PAGE>

   <TABLE>                                        WISCONSIN POWER AND LIGHT COMPANY
                                                     CONSOLIDATED BALANCE SHEETS

   <CAPTION>
                                                         Year Ended December 31,   
                                                            1994         1993  
                                                           (dollars in thousands)
   <S>                                                  <C>           <C>   
   Capitalization:
     Common shareowner's investment.................      $544,506      $522,703
     Preferred stock not mandatorily redeemable.....        59,963        59,963
     First mortgage bonds, net......................       336,538       336,477
                                                        ----------    ----------
       Total capitalization.........................       941,007       919,143
                                                        ----------    ----------
   Current liabilities:
     Variable rate demand bonds.....................        56,975        56,975
     Short-term debt................................        50,500        59,000
     Accounts payable and accruals..................        67,518        72,430
     Accrued payroll and vacation...................        12,624        12,092
     Accrued taxes..................................         7,299           804
     Accrued interest...............................         7,669         7,695
     Other..........................................        12,456        16,431
                                                        ----------    ----------
       Total current liabilities....................       215,041       225,427
                                                        ----------    ----------
   Other credits:
     Accumulated deferred income taxes..............       222,373       210,762
     Accumulated deferred investment tax credits....        40,758        42,684
     Accrued environmental remediation costs........        79,280        80,973
     Deferred credits and other.....................        86,665        71,668
                                                        ----------    ----------
                                                           429,076       406,087
                                                        ----------    ----------
   Contingencies  (Notes 2 and 11)

       Total Capitalization and Liabilities.........    $1,585,124    $1,550,657
                                                        ==========    ==========
   </TABLE>
   The accompanying notes are an integral part of the
    consolidated financial statements.

   <PAGE>
   <TABLE>

                                                  WISCONSIN POWER AND LIGHT COMPANY
                                                  CONSOLIDATED STATEMENTS OF INCOME

   <CAPTION>
                                                           Year Ended December 31, 
                                                       1994       1993        1992 
                                                            (dollars in thousands)     
   <S>                                               <C>        <C>         <C>  
   Operating revenues:
     Electric......................................  $531,747   $503,187    $477,735
     Gas...........................................   137,575    137,270     119,362
     Water.........................................     4,133      3,927       3,722
                                                     --------   --------    --------
                                                      673,455    644,384     600,819

   Operating expenses:
     Electric production fuels......................  123,469    123,919     123,440
     Purchased power................................   37,913     28,574      24,427
     Purchased gas..................................   86,586     90,505      77,112
     Other operation................................  148,361    139,075     128,992
     Maintenance....................................   41,227     44,763      45,081
     Depreciation...................................   73,194     61,197      56,416
     Taxes  --
       Current federal income.......................   26,727     25,063      21,641
         Deferred income............................   10,270      5,053       6,270
         Investment tax credit (restored)...........   (1,926)    (1,967)     (2,125)
         Current state income ......................    6,147      6,580       5,160
         Other......................................   27,100     26,145      26,170
                                                     --------   --------    --------
                                                      579,068    548,907     512,584
                                                     --------   --------    --------
   Net operating income.............................   94,387     95,477      88,235
                                                     --------   --------    --------
   Other income and (deductions):
     Allowance for equity funds used during 
       construction.................................    3,009      2,977       2,351
     Other,net..  ..................................    7,726     (2,188)        299
     Current federal income tax.....................   (1,480)      (519)        274
     Deferred income tax............................   (2,029)      (419)        131
                                                     --------   --------    --------
                                                        7,226       (149)      3,055
                                                     --------   --------    --------
   Income before interest expense...................  101,613     95,328      91,290
                                                     --------   --------    --------
   Interest expense:
     Interest on bonds..............................   28,796     28,422      29,254
     Allowance for borrowed funds used during 
       construction.................................   (1,029)    (1,053)     (1,329)
     Other..........................................    2,352      3,854       4,146
                                                     --------   --------    --------
                                                       30,119     31,223      32,071
                                                     --------   --------    --------
   Income before preferred dividends................   71,494     64,105      59,219

   Preferred stock dividends........................    3,310      3,928       3,811
                                                     --------   --------    --------
   Net income.......................................  $68,184    $60,177     $55,408
                                                     ========   ========    ========

   </TABLE>

   The accompanying notes are an integral part of the consolidated
    financial statements.

   <PAGE>

   <TABLE>
                                                  WISCONSIN POWER AND LIGHT COMPANY
                                                CONSOLIDATED STATEMENTS OF CASH FLOWS
   <CAPTION>
                                                            Year Ended December 31,       
                                                            1994       1993       1992  
                                                               (dollars in thousands)
   <S>                                                     <C>        <C>        <C>
   Cash flows generated from (used for) operating
   activities:
     Income before preferred stock dividends......         $71,494    $64,105    $59,219
     Adjustments to reconcile net income to net
       cash generated from operating activities:
         Depreciation.............................          73,194     61,197     56,416
         Deferred income taxes and other..........          10,270      5,053      6,139
         Investment tax credit restored...........          (1,926)    (1,967)    (2,125)
         Amortization of nuclear fuel.............           6,707      7,049      7,961
         Allowance for equity funds used during
           construction...........................          (3,009)    (2,977)    (2,351)
         Other,net................................           6,561      7,201        252
     Changes in assets and liabilities:
       Net accounts receivable and unbilled 
         revenue..................................          16,335      4,124     (9,162)
       Coal.......................................             218      2,943      2,666
       Materials and supplies.....................             884         (6)     1,769
       Gas in storage.............................             779     (4,463)     1,403
       Prepayments and other......................            (634)      (383)    (1,895)
       Accounts payable and accruals..............          (4,912)       640      6,901
       Accrued taxes..............................          (3,775)      (538)    (1,680)
       Other, net.................................          14,571     11,222     (9,029)
                                                          --------   --------   --------
         Net cash generated from operating 
           activities.............................         186,757    153,200    116,484

   Cash flows generated from (used for) financing
   activities:
     Common stock cash dividends..................         (55,911)   (54,327)   (51,166)
     Issuance of first mortgage bonds.............            --         --      279,000
     Issuance of variable rate demand bonds.......            --         --         --
     Issuance of preferred stock..................            --       29,986       --
     Redemption of preferred stock................            --      (29,986)      --
     Preferred stock issuance expense.............            --       (1,083)      --
     Preferred stock dividends....................          (3,310)    (3,928)    (3,811)
     Net change in short-term debt................          (8,500)     8,000     14,000
     Current bond maturities and sinking fund 
       retirements................................            --         (100)  (239,031)
     Equity contribution from parent..............           9,649     61,399     10,002
                                                          --------   --------   --------
         Net cash (used for) generated from 
           financing activities...................         (58,072)     9,961      8,994
                                                          --------   --------   --------
   Cash flows generated from (used for) investing
   activities:
     Additions to utility plant, excluding AFUDC..        (123,959)  (149,333)  (123,321)
     Allowance for borrowed funds used during
       construction...............................          (1,029)    (1,053)    (1,329)
     Dedicated decommissioning funds..............          (1,988)    (9,426)    (3,737)
     Other,net....................................          (5,405)     2,200      1,974 
                                                          ---------  --------   --------
       Net cash used for investing activities.....        (132,381)  (157,612)  (126,413)

   Net (decrease) increase in cash and
    equivalents...................................          (3,696)     5,549       (935)
   Cash and equivalents at beginning of year......           5,930        381      1,316 
                                                          --------   --------   --------
   Cash and equivalents at end of year............          $2,234     $5,930       $381

   Supplemental disclosures of cash flow
    information:
       Cash paid during the year for:
         Interest on debt.........................         $30,156    $32,246    $32,254
         Income taxes.............................         $29,642    $32,465    $31,766

   </TABLE>

   The accompanying notes are an integral part of the
    consolidated financial statements.

   <PAGE>

   <TABLE>
                                                  WISCONSIN POWER AND LIGHT COMPANY
                                              CONSOLIDATED STATEMENTS OF CAPITALIZATION
   <CAPTION>
                                                                    Year Ended December 31,  
                                                                   1994            1993  
                                                                   (dollars in thousands)
   <S>                                                           <C>             <C>
   Common shareowner's investment:
     Common stock, $5 par value, authorized - 18,000,000
       shares; issued and outstanding - 13,236,601 shares..       $66,183         $66,183
     Premium on capital stock..............................       197,423         187,773
     Capital surplus.......................................         1,747           1,747
     Reinvested earnings...................................       279,153         267,000
                                                                 --------        --------
       Total common shareowner's investment................       544,506         522,703

   Preferred stock not mandatorily redeemable:
     Cumulative, without par value,  $100 stated value,
       authorized 3,750,000 shares, maximum aggregate
       stated value $150,000,000
         4.50% series,  99,970 shares outstanding..........         9,997           9,997
         4.80% series,  74,912 shares outstanding..........         7,491           7,491
         4.96% series,  64,979 shares outstanding..........         6,498           6,498
         4.40% series,  29,957 shares outstanding..........         2,996           2,996
         4.76% series,  29,947 shares outstanding..........         2,995           2,995
         6.20% series, 150,000 shares outstanding..........        15,000          15,000
     Cumulative, without par value,  $25 stated value,
       6.50% series, 599,460 shares outstanding............        14,986          14,986
                                                                 --------        --------
         Total preferred stock.............................        59,963          59,963

   First mortgage bonds:
     Series L, 6.25%, due 1998.............................         8,899           8,899
     1984 Series A, variable rate, due 2014 (5.40% at
       December 31, 1994)..................................         8,500           8,500
     1988 Series A, variable rate, due 2015 (5.80% at
       December 31, 1994)..................................        14,600          14,600
     1990 Series V, 9.3%, due 2025.........................        50,000          50,000
     1991 Series A, variable rate, due 2015 (5.95% at
       December 31, 1994)..................................        16,000          16,000
     1991 Series B, variable rate, due 2005 (5.95% at
       December 31, 1994)..................................        16,000          16,000
     1991 Series C, variable rate, due 2000 (5.95% at
       December 31, 1994)..................................         1,000           1,000
     1991 Series D, variable rate, due 2000 (5.95% at
       December 31, 1994)..................................           875             875
     Series W, 8.6%, due 2027..............................        90,000          90,000
     Series X, 7.75%, due 2004.............................        62,000          62,000
     Series Y, 7.6%, due 2005..............................        72,000          72,000
     Series Z, 6.125%, due 1997............................        55,000          55,000
                                                                 --------        --------
                                                                  394,874         394,874
   Less --
     Variable rate demand bonds............................       (56,975)        (56,975)
     Unamortized discount..................................        (1,361)         (1,422)
                                                                 --------        --------
       Total first mortgage bonds, net.....................       336,538         336,477
                                                                 --------        --------
   TOTAL CAPITALIZATION....................................      $941,007        $919,143
                                                                 ========        ========
   </TABLE>

   The accompanying notes are an integral part of the
    consolidated financial statements.

   <PAGE>

   <TABLE>                                        WISCONSIN POWER AND LIGHT COMPANY
                                                     CONSOLIDATED STATEMENTS OF
                                                   COMMON SHAREOWNER'S INVESTMENT
   <CAPTION>
                                                            Year Ended December 31,      
                                                       1994           1993         1992  
                                                              (dollars in thousands)
   <S>                                                <C>           <C>          <C> 
   Common stock:
     Balance at beginning and end of year.........     $66,183       $66,183      $66,183

   Premium on capital stock:
     Balance at beginning of year.................     187,774       126,374      116,372
     Equity contribution from parent..............       9,649        61,399       10,002
                                                      --------      --------     --------
     Balance at end of year.......................     197,423       187,773      126,374

   Capital surplus:
     Balance at beginning and end of year.........       1,747         1,747        1,747
                                                      --------      --------     --------
   Reinvested earnings:
     Balance at beginning of year.................     267,000       262,233      257,991
       Add - Income before preferred dividends....      71,494        64,105       59,219
       Deduct  -
         Cash dividends on preferred stock........      (3,310)       (3,928)      (3,811)
         Cash dividends to parent on common stock.     (55,911)      (54,327)     (51,166)
         Preferred stock issuance expense.........        --          (1,083)        --  
         Other....................................        (120)         --           --  
                                                      --------      --------     --------
     Balance at end of year.......................     279,153       267,000      262,233

   Total Common Shareowner's Investment...........    $544,506      $522,703     $456,537
                                                      ========      ========     ========
   </TABLE>


   The accompanying notes are an integral part of the
    consolidated financial statements.

   <PAGE>

   WISCONSIN POWER AND LIGHT COMPANY

   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (dollars in thousands except as
   otherwise indicated)

   NOTE 1.  SUMMARY OF SIGNIFICANT ACCOUNTING AND                     

   REPORTING POLICIES:

   a.   Business and Consolidation:

   Wisconsin Power and Light Company ("WPL" or the "Company") is a wholly-
   owned subsidiary of WPL Holdings, Inc. ("WPLH").

   WPL is a public utility predominantly engaged in the transmission and
   distribution of electric energy and the generation and bulk purchase of
   electric energy for sale.  WPL also transports, distributes and sells
   natural gas purchased from gas suppliers.  Nearly all of WPL's retail
   customers are located in south and central Wisconsin.  WPL's principal
   consolidated subsidiary is South Beloit Water, Gas and Electric Company. 
   Certain amounts from prior years have been reclassified to conform with
   the current year presentation.

   b.   Regulation:

   WPL's financial records are maintained in accordance with the uniform
   system of accounts prescribed by its regulators.  The Public Service
   Commission of Wisconsin ("PSCW") and the Illinois Commerce Commission have
   jurisdiction over retail rates, which represent approximately 83 percent
   of electric revenues plus all gas revenues.  The Federal Energy Regulatory
   Commission ("FERC") has jurisdiction over wholesale electric rates
   representing the balance of electric revenues.  Statement of Financial
   Accounting Standards ("SFAS") No. 71, "Accounting for the Effects of
   Certain Types of Regulation" provides that rate-regulated public utilities
   such as WPL record certain costs and credits allowed in the ratemaking
   process in different periods than for unregulated entities.  These are
   deferred as regulatory assets or regulatory liabilities and are recognized
   in the Consolidated Statements of Income at the time they are reflected in
   rates.

   c.   Utility Plant and Other Property and Equipment:

   Utility plant and other property and equipment are recorded at original
   cost and cost, respectively.  Utility plant costs include financing costs
   that are capitalized through the PSCW-approved allowance for funds used
   during construction ("AFUDC").  The AFUDC capitalization rates approximate
   WPL's cost of capital.  These capitalized costs are recovered in rates as
   the cost of the utility plant is depreciated.

   Normal repairs, maintenance and minor items of utility plant and other
   property and equipment are expensed.  Ordinary utility plant retirements,
   including removal costs less salvage value, are charged to accumulated
   depreciation upon removal from utility plant accounts, and no gain or loss
   is recognized.  Upon retirement or sale of other property and equipment,
   the cost and related accumulated depreciation are removed from the
   accounts and any gain or loss is included in other income and deductions. 

   d.   Nuclear Fuel:

   Nuclear fuel is recorded at its original cost and is amortized to expense
   based upon the quantity of heat produced for the generation of
   electricity.  This accumulated amortization assumes spent nuclear fuel
   will have no residual value.  Estimated future disposal costs of such fuel
   are expensed based on kilowatthours generated.

   e.   Revenue:

   WPL accrues utility revenues for services provided but not yet billed.

   f.   Electric Production Fuels and Purchased Gas:

        (1)  Electric Production Fuels:

             Through 1994, the PSCW retail electric rates provided a range
             from which actual fuel costs could vary in relation to costs
             forecasted and used in rates.  If actual fuel costs fell outside
             this range, a hearing could be held to determine if a rate
             change was necessary, and a rate increase or decrease could
             result.

             Beginning with WPL's latest rate order UR-109, effective January
             1, 1995, the automatic fuel adjustment clause was eliminated. 
             In its absence, WPL will benefit from reductions in fuel cost. 
             Conversely, WPL will be exposed to increases in fuel costs.

             An automatic fuel adjustment clause for the FERC wholesale
             portion of WPL's electric business operates to increase or
             decrease monthly rates based on changes in fuel costs.

        (2)  Purchased Gas:

             Through 1994, WPL's base gas cost recovery rates permitted the
             recovery of or refund to all customers for any increases or
             decreases in the cost of gas purchased from WPL's suppliers
             through a monthly purchased gas adjustment clause.

             Beginning with UR-109, the monthly purchased gas adjustment
             clause was also eliminated.  In the future, the fluctuations in
             the commodity cost of gas above or below a prescribed commodity
             price index will serve to increase or decrease WPL's margin on
             gas sales.  Fixed demand costs are excluded from the incentive
             program.  Both benefits and exposures are subject to ratepayer
             sharing provisions, which are capped at $1.1 million.

   g.   Cash and Equivalents:

   The Company considers all highly liquid debt instruments purchased with a
   maturity of three months or less to be cash equivalents.  The carrying
   amount approximates fair value because of the short maturity of these
   items.


   h.   Income Taxes:

   Under the terms of an agreement with WPLH, the Company calculates its
   federal tax provisions and makes payments to WPLH as if it were a separate
   taxable entity.  Beginning in 1993, WPL fully provides deferred income
   taxes in accordance with SFAS No.109, "Accounting for Income Taxes," to
   reflect tax effects of reporting book and tax items in different periods.

   NOTE 2. PROPERTY:
    
   a.  Jointly-Owned Utility Plants:

   WPL participates with other Wisconsin utilities in the construction and
   operation of several jointly-owned utility generating plants.  The chart
   below represents WPL's proportionate share of such plants as reflected in
   the Consolidated Balance Sheets at December 31, 1994 and 1993 

   <TABLE>

   <CAPTION>
                                                                  1994                          1993             
                                                      ----------------------------  -----------------------------
                                                      Plant    Accumulated          Plant     Accumulated
                    Ownership   Inservice   Plant MW    in     Provision for         in       Provision for
                    Interest %    Date      Capacity  Service  Depreciation   CWIP  Service   Depreciation    CWIP
   <S>                 <C>      <C>          <C>     <C>        <C>         <C>     <C>         <C>          <C> 
   Coal:
    Columbia Energy
     Center            46.2     1975 & 1978  1,023   $159,650   $ 78,573    $1,484  $159,818    $ 76,602     $1,986
    Edgewater Unit 4   68.2        1969        330     50,206     25,394       181    49,631      24,160         83
    Edgewater Unit 5   75.0        1985        380    225,336     63,324        26   224,902      58,338         21

   Nuclear:
     Kewaunee Nuclear 
      Power Plant      41.0        1974        535    132,726     72,637       452   133,342      69,647        848
                                                     --------   --------    ------  --------     -------     ------
   Total                                             $567,918   $239,928    $2,143  $567,693    $228,747     $2,938
                                                      =======   ========    ======  ========    ========     ======
   </TABLE>


   Each of the respective joint owners finances its portion of construction
   costs.  WPL's share of operation and maintenance expenses is included in
   the Consolidated Statements of Income.

   b.   Capital Expenditures:

   The Company's capital expenditures for 1995 are estimated to total $128.6
   million.  Substantial commitments have been incurred for such
   expenditures.

   NOTE 3.  DEPRECIATION:

   The Company uses the straight-line method of depreciation.  For utility
   plant, straight-line depreciation is computed on the average balance of
   depreciable property at individual straight-line PSCW approved rates that
   consider the estimated useful life and removal cost or salvage value as
   follows:

                             Electric     Gas       Water     Common
              1994             3.2%       3.7%       2.5%      7.2%
              1993             3.2%       3.7%       2.5%      7.3%
              1992             3.2%       3.7%       2.6%      7.1%


   NOTE 4.  NUCLEAR OPERATIONS:

   Depreciation expense related to the Kewaunee Nuclear Power Plant
   ("Kewaunee") includes a provision to accrue for the cost of
   decommissioning over the life of the plant, which totalled $13.4 million,
   $6.1 million and $3.9 million in 1994, 1993 and 1992, respectively. 
   Wisconsin utilities with ownership of nuclear generating plants are
   required by the PSCW to establish and make annual contributions to
   external trust funds to provide for plant decommissioning.  Additionally,
   in July 1994, the PSCW issued a generic order covering utilities that have
   nuclear generation.  This order standardizes the escalation assumptions to
   be used in determining nuclear decommissioning liabilities.

   WPL's share of the decommissioning costs is estimated to be $159 million
   (in 1994 dollars, assuming the plant is operating through 2013) based on a
   1992 study, using the immediate dismantlement method of decommissioning. 
   The undiscounted amount of decommissioning costs estimated to be expended
   between the years 2014 and 2050 is $1.016 billion.  After-tax earnings on
   the tax-qualified and nontax-qualified decommissioning funds are assumed
   to be 6.1 percent and 5.1 percent, respectively.  The future escalation
   rate is assumed to be 6.5 percent.

   Decommissioning costs and a charge to offset earnings on the external
   trusts are recorded as portions of depreciation expense and accumulated
   provision for depreciation on the Statements of Consolidated Income and
   the Consolidated Balance Sheets, respectively.  As of December 31, 1994,
   the total decommissioning costs included in the accumulated provision for
   depreciation were approximately $62.8 million.

   WPL has established external trusts to hold decommissioning funds, and the
   PSCW has approved WPL's funding plan which provides for annual
   contributions of current accruals over the remaining service lives of the
   nuclear plants.  The earnings on the external trusts accumulate in the
   fund balance and in the accumulated provision for depreciation.  Such
   earnings on the external trust funds, which have been offset by a charge
   to depreciation expense on the Statements of Consolidated Income, were
   $2.7, $1.1 and $1.2 for the years ended December 31, 1994, 1993 and 1992,
   respectively.

   Under the Nuclear Waste Policy Act of 1982, the U.S. Department of Energy
   ("DOE") is responsible for the ultimate storage and disposal of spent
   nuclear fuel removed from nuclear reactors.  Interim storage space for
   spent nuclear fuel is currently provided at the Kewaunee Nuclear Power
   Plant.  Currently there is on-site storage capacity for spent fuel through
   the year 1999.  Nuclear fuel, net, at December 31, consists of:

                                          1994           1993
   Original cost of nuclear fuel        $155,190       $147,325
   Less--Accumulated amortization        135,794        129,325
                                        --------       --------
   Nuclear fuel, net                    $ 19,396       $ 18,000
                                        ========       ========

   The Price Anderson Act provides for the payment of funds for public
   liability claims arising from a nuclear incident.  Accordingly, in the
   event of a nuclear incident, WPL, as a 41-percent owner of the Kewaunee
   Nuclear Power Plant, is subject to an overall assessment of approximately
   $32.5 million per incident for its ownership share of this reactor, not to
   exceed $4.1 million payable in any given year.

   Through its membership in Nuclear Electric Insurance Limited, WPL has
   obtained property damage and decontamination insurance totalling $1.5
   billion for loss from damage at the Kewaunee Nuclear Power Plant.  In
   addition, WPL maintains outage and replacement power insurance coverage
   totalling $101.4 million in the event an outage exceeds 21 weeks.

   NOTE 5.  NET ACCOUNTS RECEIVABLE:

   WPL has a contract with a financial organization to sell, with limited
   recourse, certain accounts receivable and unbilled revenues.  These
   receivables include customer receivables resulting from sales to other
   public utilities as well as from billings to the co-owners of the jointly-
   owned electric generating plants that WPL operates.  The contract allows
   WPL to sell up to $150 million of receivables at any time.  Expenses
   related to the sale of receivables are paid to the financial organization
   under this contract and include, along with various other fees, a monthly
   discount charge on the outstanding balance of receivables sold that
   approximated a 4.86 percent annual rate during 1994.  These costs are
   recovered in retail utility rates as an operating expense.  All billing
   and collection functions remain the responsibility of WPL.  The contract
   expires August 19, 1995, unless extended by mutual agreement.

   As of December 31, 1994 and 1993, proceeds from the sale of accounts
   receivable totalled $76.5  million and $74 million, respectively.  During
   1994, WPL sold an average of $82.3 million of accounts receivable per
   month, compared with $75.9 million in 1993.

   As a result of its diversified customer base and WPL's sale of
   receivables, the Company does not have any significant concentrations of
   credit risk in the December 31, 1994, net accounts receivable balance.

   NOTE 6.  REGULATORY ASSETS AND REGULATORY LIABILITIES:

   Certain costs and credits are deferred and amortized in accordance with
   authorized or expected rate-making treatment.  As of December 31, 1994 and
   1993, regulatory created assets include the following:

                                                      1994         1993
       Environmental remediation costs              $ 82,179     $ 82,380
       Tax related (see Note 8)                       43,736       47,787
       Jurisdictional plant differences                7,173        6,533
       Decontamination and decommissioning
         costs of federal enrichment facilities        7,100        6,181
       Other                                           4,288        5,924
                                                    --------     --------
                                                    $144,476     $148,805
                                                    ========     ========

   As of December 31, 1994 and 1993, regulatory created liabilities included
   $6,738 and $6,618, respectively, for amounts due to customers related to
   the sale of air emissions credits.

   NOTE 7.  EMPLOYEE BENEFIT PLANS:

   a.  Pension Plans:

   WPL has non-contributory, defined benefit retirement plans covering
   substantially all employees.  The benefits are based upon years of service
   and levels of compensation.  WPL's funding policy is to contribute at
   least the statutory minimum to a trust.

   The projected unit credit actuarial cost method was used to compute net
   pension costs and the accumulated and projected benefit obligations.  The
   discount rate used in determining those benefit obligations was 8.25, 7.25
   and 8.00 percent for 1994, 1993 and 1992, respectively.  The long-term
   rate of return on assets used in determining those benefit obligations
   9.00, 9.75, and 10.00 percent for 1994, 1993, and 1992, respectively.

   The following table sets forth the funded status of the WPL plans and
   amounts recognized in the Company's Consolidated Balance Sheets at
   December 31, 1994 and 1993:

                                                    1994          1993
     Accumulated benefit obligation--
       Vested benefits                           $(134,829)      $(135,303)
       Non-vested benefits                          (3,295)         (2,962)
                                                 ---------      ----------
                                                 $(138,124)      $(138,265)
                                                 ---------      ----------
     Projected benefit obligation                $(154,283)      $(164,271)
     Plan assets at fair value, primarily
       common stocks and fixed income
       securities                                  178,095         183,881
                                                 ---------      ----------
     Plan assets in excess of projected
       benefit obligation                           23,812          19,610
     Unrecognized net transition asset             (19,376)        (21,823)
     Unrecognized prior service cost                 5,679           7,691
     Unrecognized net loss                          14,737          20,650
                                                 ---------      ----------
     Pre-paid pension costs, included in
       deferred charges and other                $  24,852       $  26,128
                                                 =========      ==========

     The net pension (benefit) recognized in the Consolidated Statements of
     Income for 1994, 1993 and 1992 included the following components:

                                              1994        1993        1992
     Service cost                          $  5,123    $  4,263    $  3,912
     Interest cost on projected benefit
       obligation                            12,051      11,614      10,615
     Actual return on assets                  1,016     (24,759)    (12,143)
     Amortization and deferral              (17,795)      8,430      (5,317)
                                           --------    --------    --------
     Net pension (benefit)                 $    395    $   (452)   $ (2,933)
                                           ========    ========    ========


   b.   Postretirement Health Care and Life Insurance:

   Effective January 1, 1993, the Company prospectively adopted SFAS No. 106,
   "Employers' Accounting for Postretirement Benefits Other Than Pensions". 
   SFAS No. 106 establishes standards of financial accounting and reporting
   for the company's postretirement health care and life insurance benefits. 
   SFAS No. 106 requires the accrual of the expected cost of such benefits
   during the employees' years of service based on actuarial methodologies
   that closely parallel pension accounting requirements.  WPL has elected
   delayed recognition of the transition obligation and is amortizing the
   discounted present value of the transition obligation to expense over 20
   years.  The cost of providing postretirement benefits, including the
   transition obligation, is being recovered in retail rates under current
   regulatory practices.

   The following table sets forth the plans' funded status:

                                                         1994        1993
      Accumulated postretirement benefit obligation-- 
        Retirees                                      $(29,273)   $(27,358) 
        Fully eligible active plan participants         (5,998)     (5,429)
        Other active plan participants                  (7,675)     (9,980)
                                                      --------    --------
      Accumulated benefit obligation                   (42,946)    (42,767)
      Plan assets at fair value                          9,767       7,073 
                                                      --------    --------
      Accumulated benefit obligation
        in excess of plan assets                      $(33,179)   $(35,694)
      Unrecognized transition obligation                26,474      29,638
      Unrecognized loss                                 (2,570)      2,025 
                                                      --------    --------
      Accrued postretirement benefits liability       $ (9,275)   $ (4,031)
                                                      ========    ========

   For 1994 and 1993, the annual net postretirement benefits costs recognized
   in the Consolidated Statements of Income consist of the following
   components:

                                                        1994        1993
        Service cost                                  $ 1,739     $ 1,463
        Interest cost on projected benefit
          obligation                                    3,135       3,151
        Actual return on plan assets                     (253)       (696)
        Amortization of transition obligation           1,527       1,560
        Amortization and deferral                        (381)        (27)
                                                      -------     -------
        Net postretirement benefits cost              $ 5,767     $ 5,451 
                                                      =======     =======

   The postretirement benefits cost components for 1994 were calculated
   assuming health care cost trend rates ranging from 11.5 percent for 1994
   and decreasing to 5 percent by the year 2002.  The health care cost trend
   rate considers estimates of health care inflation, changes in utilization
   or delivery, technological advances, and changes in the health status of
   the plan participants.  Increasing the health care cost trend rate by one
   percentage point in each year would increase the accumulated
   postretirement benefit obligation as of December 31, 1994 by $2.5 million
   and the aggregate of the service and interest cost components of the net
   periodic postretirement benefit cost for the year by $.4 million.

   The assumed discount rate used in determining the accumulated
   postretirement obligation was 8.25  and 7.25 percent in 1994 and 1993,
   respectively.  The long-term rate of return on assets was 9.00 and 9.50
   percent in 1994 and 1993, respectively.  Plan assets are primarily
   invested in common stock, bonds and fixed income securities.  The
   Company's funding policy is to contribute the tax-advantaged maximum to a
   trust.

   The costs for the postretirement health care and life insurance benefits,
   based on an actuarial determination were $1.3 million in 1992.

   c. Other Postemployment Benefits:

   In November 1992, the Financial Accounting Standards Board issued  No.
   112, "Employers' Accounting for Postemployment Benefits".  SFAS No. 112,
   which was effective January 1, 1994, establishes standards of financial
   accounting and reporting for the estimated cost of benefits provided by an
   employer to former or inactive employees after employment but before
   retirement.  The effect of adopting SFAS No. 112 was not material.


   NOTE 8.  INCOME TAXES:

   The following table reconciles the statutory federal income tax rate to
   the effective income tax rate:

                                                1994    1993     1992
     Statutory federal income tax rate          35.0%   35.0%    34.0%
     State income taxes, net of
      federal benefit                            5.6     6.1      6.0
     Investment tax credits restored            (1.7)   (2.0)    (2.4)
     Amortization of excess deferred taxes      (1.5)   (1.5)    (1.6)
     Other differences, net                      1.1    (1.9)    (2.0)
                                                ----    ----     ----
     Effective income tax rate                  38.5%   35.7%    34.0%
                                                ====    ====     ====

   In 1992, deferred taxes arising from utility plant timing differences, the
   qualified nuclear decommissioning trust contribution, employee benefits
   and other totalled $4,104, $709, $2,081, and ($755), respectively.

   The temporary differences that resulted in accumulated deferred income tax
   (assets) and liabilities as of December 31 are as follows:

                                                    1994       1993
        Accelerated depreciation and other
         plant related                           $186,565    $171,993
        Excess deferred taxes                      21,215      22,744
        Unamortized investment tax credits        (21,784)    (22,812)
        Allowance for equity funds used during
         construction                              14,384      13,518
        Regulatory liability                       17,553      19,179
        Other                                       4,440       6,140
                                                 --------    --------
                                                 $222,373    $210,762
                                                 ========    ========

   Changes in WPL's deferred income taxes arising from the adoption of SFAS
   No. 109 represent amounts recoverable or refundable through future rates
   and have been recorded as net regulatory assets totalling approximately
   $26 million and $29 million in 1994 and 1993, respectively, on the
   Consolidated Balance Sheets.  These net regulatory assets are being
   recovered in rates over the estimated remaining useful lives of the assets
   to which they pertain. 

   NOTE 9. SHORT-TERM DEBT AND LINES OF CREDIT:

   The Company maintains bank lines of credit, most of which are at the bank
   prime rates, to obtain short-term borrowing flexibility, including
   pledging lines of credit as security for any commercial paper outstanding. 
   Amounts available under these lines of credit totalled $70 million as of
   December 31, 1994.  Information regarding short-term debt and lines of
   credit is as follows:

                                    1994         1993          1992
   As of end of year--
    Commercial paper outstanding    $50,500      $49,000       $26,000
    Notes payable outstanding       $  --        $10,000       $25,000
    Discount rates on commercial
      paper                         5.64%-6.12%  3.24%-3.40%   3.15%-3.90%
    Interest rates on notes
      payable                        -- %        3.34%         3.46%-3.62%

   For the year ended--
    Maximum month-end amount of
      short-term debt               $50,500      $59,000       $51,000
    Average amount of short-term
      debt (based on daily
      outstanding balances)         $25,374      $30,423       $22,160
    Average interest rate on
      short-term debt                 5.89%        3.29%         3.63%


   NOTE 10. CAPITALIZATION:

   a.   Common Shareowners' Investment:

   A retail rate order effective January 1, 1995, requires WPL to maintain a
   utility common equity level of 51.93 percent of total utility
   capitalization during the test year January 1, 1995 to December 31, 1996. 
   In addition, the PSCW ordered that it must approve the payment of
   dividends by WPL to WPLH that are in excess of the level forecasted in the
   rate order  ($58.1 million), if such dividends would reduce WPL's average
   common equity ratio below 51.93 percent.

   b.   Preferred Stock:

   On October 27, 1993, WPL issued two new series of preferred stock through
   two separate public offerings.  The 6.2 percent Series is non-redeemable
   for ten years and the 6.5 percent Series is non-redeemable for five years. 
   The proceeds from the sale were used to retire 150,000 shares of 7.56
   percent Series and 149,865 shares of 8.48 percent Series preferred stock.

   c.   Long-term Debt:

   Substantially all of WPL's utility plant is secured by its first mortgage
   bonds.  Current maturities of long-term debt are as follows: $0 in 1995
   and 1996, $55 million in 1997, $8.9 million in 1998 and $0 in 1999.

   The Company has $130 million of notional principal under interest rate
   swap contracts.  The fair value of these contracts was not material as of
   December 31, 1994.

   The fair value of the Company's long-term debt based on quoted market
   prices for similar issues at December 31, 1994 and 1993 was $386,520 and
   $428,841, respectively.

   NOTE 11. COMMITMENTS AND CONTINGENCIES:

   a.  Coal Contract Commitments:

   To ensure an adequate supply of coal, WPL has entered into certain
   long-term coal contracts.  These contracts include a demand or take-or-pay
   clause under which payments are required if contracted quantities are not
   purchased.  Purchase obligations on these coal and related rail contracts
   total approximately $149 million through December 31, 2003.  WPL's
   management believes it will meet minimum coal and rail purchase
   obligations under the contracts.  Minimum purchase obligations on these
   contracts over the next five years are estimated to be $25 million in 1995
   and $26 million in 1996, 1997, 1998 and 1999.

   b.  Purchased Power and Gas:

   Under firm purchase power and gas contracts, WPL is obligated as follows
   (dollars in millions):

                     Purchased Power               Purchased Gas 
                    -------------------     --------------------------
                     Purchase                Purchase    Decatherms
                    Obligation     MW's     Obligation   (in millions)

      1995           $  8.3       1,920       $ 67         89
      1996              8.1       1,830         67         90
      1997             10.9       1,944         55         78
      1998             15.6       2,505         45         66
      1999             18.8       2,910         41         53
      Thereafter      106.5      12,720         77        101
                      -----      ------       ----        ---
                    $ 168.2      23,829       $352        477
                     ======      ======       ====        ===

   c.  Manufactured Gas Plant Sites:

   Historically, WPL has owned 11 properties that have been associated with
   the production of manufactured gas.  Currently, WPL owns five of these
   sites, three are owned by municipalities, and the remaining three are
   owned by private companies.  In 1989, WPL initiated investigation of these
   manufactured gas plant sites.  The Wisconsin Department of Natural
   Resources ("DNR") has been involved in reviewing investigation plans and
   has received ongoing reports regarding these investigations.

   In 1992, and into the beginning of 1993, WPL continued its investigations
   and studies.  WPL confirmed that there was no contamination at two of the
   sites.  WPL received a close-out letter from the DNR related to one of
   those sites and requested a close-out letter for the other site. 
   Additionally, the investigation of historical records at a third site
   indicated a minimal likelihood of any significant environmental impacts. 
   In February 1993, WPL completed cost estimates for the environmental
   remediation of the eight remaining sites.  The results of this analysis
   indicate that during the next 35 years, WPL will expend approximately $81
   million for feasibility studies, data collection, soil remediation
   activities, groundwater research and groundwater remediation activities,
   including construction of slurry containment walls and the installation of
   groundwater pump and treatment facilities.  This estimate was based on
   various assumptions, and is subject to continuous review and revision by
   management.

   The cost estimate set forth above assumes 4 percent average inflation over
   a 35 year period.  The cost estimate also contemplates that primarily
   groundwater pump and treatment activities will take place after 1998
   through and including 2027.  During this time, WPL estimates that it will
   incur average annual costs of $2.0 million to complete the planned
   groundwater remediation activities.

   With respect to rate recovery of these costs, the PSCW has approved a five
   year amortization of the unamortized balance of environmental costs
   expended to date.

   In addition, WPL is pursuing insurance recovery for the costs of
   remediating these sites and is investigating to determine whether there
   are other parties who may be responsible for some of the clean-up costs.

   Through 1994, management has continued its oversight of the issues related
   to the above manufactured gas plant sites without significant revision to
   the above estimates and assumptions.

   Based on the present regulatory record at the PSCW, management believes
   that future costs of remediating these manufactured gas plant sites will
   be recovered in rates.

   NOTE 12. SEGMENT INFORMATION:

   The following table sets forth certain information relating to the
   Company's consolidated operations:

                                           Year Ended December 31,      
                                        1994         1993        1992
    Operation information:
      Customer revenues--
        Electric                    $  531,747   $  503,187   $  477,735
        Gas                            137,575      137,270      119,362
        Water                            4,133        3,927        3,722
                                    ----------   ----------   ----------
        Total operating revenues    $  673,455   $  644,384   $  600,819
                                    ==========   ==========   ==========

      Operating income (loss)--
        Electric                    $  121,136   $  118,785   $  109,459
        Gas                             13,334       10,431        8,724
        Water                            1,134          990          998 
      Income taxes, current and
         deferred                      (44,726)     (35,667)     (30,541)
      Other income and (deductions),
         net                            10,735          789        2,650
      Interest expense, net            (30,119)     (31,223)     (32,071)
      Preferred dividends               (3,310)      (3,928)      (3,811)
                                    ----------   ----------   ----------
        Net income                  $   68,184   $   60,177   $   55,408 
                                    ==========   ==========   ==========
    Investment information:
      Identifiable assets,
       including allocated common
       plant at December 31--
        Electric                    $1,176,670   $1,170,010   $1,064,418
        Gas                            234,815      228,257      210,965
        Water                           18,791       17,703       14,464
      Assets not allocated             154,848      134,687      123,803
                                    ----------   ----------   ----------
        Total assets                $1,585,124   $1,550,657   $1,413,650
                                    ==========   ==========   ==========
    Other information:
      Construction and nuclear fuel
         expenditures--
        Electric                    $  103,420   $  139,805   $  113,252
        Gas                             20,319       18,876       13,974
        Water                            2,149        1,908        1,538
                                    ----------   ----------   ----------
        Total construction and
         nuclear fuel
         expenditures               $  125,888   $  160,589   $  128,764
                                    ==========   ==========   ==========

      Provision for depreciation
       and amortization--
        Electric                    $   64,695   $   53,398   $   49,554
        Gas                              8,082        7,329        6,578
        Water                              417          470          284
                                    ----------   ----------   ----------
        Total provision for
         depreciation               $   73,194   $   61,197   $   56,416
                                    ==========   ==========   ==========


   NOTE 13.  CONSOLIDATED QUARTERLY FINANCIAL DATA
                     (Unaudited):

   Seasonal factors significantly affect WPL and, therefore, the data
   presented below should not be expected to be comparable between quarters
   nor necessarily indicative of the results to be expected for an annual
   period.

   The amounts below were not audited by independent public accountants, but
   reflect all adjustments necessary, in the opinion of the Company, for a
   fair presentation of the data.

                                Operating   Operating
   Quarter Ended                Revenues      Income    Net Income
   1994:                                    (in thousands)

   March 31                     $201,309     $31,684     $26,633
   June 30                       148,425      15,838      11,231
   September 30                  156,483      24,470      16,927
   December 31                   169,803      22,395      13,393

   1993:
   March 31                     $182,023     $26,405     $17,740
   June 30                       141,049      16,936       8,237
   September 30                  144,440      21,045      13,096
   December 31                   177,986      31,091      21,104

   <PAGE>



   ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
           FINANCIAL DISCLOSURE

                   None.

                                    PART III

   ITEM 10.  DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

           The information required by Item 10 relating to directors and
   nominees for election as directors at the Company's 1995 Annual Meeting of
   Shareowners is incorporated herein by reference to the information under
   the caption "Election of Directors" in the Company's Proxy Statement for
   its 1995 Annual Meeting of Shareowners (the "1995 Proxy Statement").  The
   1995 Proxy Statement will be filed with the Securities and Exchange
   Commission within 120 days after the end of the Company's fiscal year.  
   The information required by Item 10 relating to executive officers is 
   set forth in Part I of this Annual Report on Form 10-K.  The information 
   required by Item 10 relating to delinquent filers is incorporated herein 
   by reference to the information under the caption "Compliance with Section
   16(a) of the Securities Exchange Act of 1934" in the 1995 Proxy Statement.

   ITEM 11.    EXECUTIVE COMPENSATION

           The information required by Item 11 is incorporated herein by
   reference to the information under the captions "Compensation of Executive
   Officers" and "Compensation of Directors" (but not including the Report of
   the Compensation and Personnel Committee on Executive Compensation) in the 
   1995 Proxy Statement.  The 1995 Proxy Statement will be filed with the 
   Securities and Exchange Commission within 120 days after the end of the 
   Company's fiscal year.

   ITEM 12.    SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

           The information required by Item 12 is incorporated herein by
   reference to the information under the caption "Ownership of Voting
   Securities" in the 1995 Proxy Statement.  The 1995 Proxy Statement will be
   filed with the Securities and Exchange Commission within 120 days after
   the end of the Company's fiscal year.

   ITEM 13.  CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

           None.



                                     PART IV


   ITEM 14.    EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON FORM
               8-K

   (a) (1)  Consolidated Financial Statements

            Included in Part II of this report:

                 Report of Independent Public Accountants

                 Consolidated Statements of Income for the Years Ended
                 December 31, 1994, 1993 and 1992

                 Consolidated Balance Sheets, December 31, 1994 and 1993

                 Consolidated Statements of Cash Flows for the Years Ended
                 December 31, 1994, 1993 and 1992

                 Consolidated Statements of Capitalization, December 31,
                 1994 and 1993

                 Consolidated Statements of Common Shareowners' Investment

                 Notes to Consolidated Financial Statements


   (a) (2)  Financial Statement Schedules

            For each of the years ended December 31, 1994, 1993 and 1992

            Schedule II.        Valuation and Qualifying Accounts and
                                Reserves

            All other schedules are omitted because they are not applicable
            or not required, or because that required information is shown
            either in the consolidated financial statements or in the notes
            thereto.

   (a) (3)  Exhibits


            The following Exhibits are filed herewith or incorporated herein
            by reference.  Documents indicated by an asterisk (*) are
            incorporated herein by reference.
               
            3A*    Restated Articles of Incorporation (incorporated by
                   reference to Exhibit 3.1 to the Company's Quarterly Report
                   on Form 10Q for the quarter ended June 30, 1994)

            3B     By-Laws of the Company as revised to February 23, 1994

            4A*    Indenture of Mortgage or Deed of Trust dated August 1,
                   1941, between WPL and First Wisconsin Trust Company and
                   George B. Luhman, as Trustees, incorporated by reference
                   to Exhibit 7(a) in File No. 2-6409, and the indentures
                   supplemental thereto dated, respectively, January 1, 1948,
                   September 1, 1948, June 1, 1950, April 1, 1951, April 1,
                   1952, September 1, 1953, October 1, 1954, March 1, 1959,
                   May 1, 1962, August 1, 1968, June 1, 1969, October 1,
                   1970, July 1, 1971, April 1, 1974, December 1, 1975,
                   May 1, 1976, May 15, 1978, August 1, 1980, January 15,
                   1981, August 1, 1984, January 15, 1986, June 1, 1986,
                   August 1, 1988, December 1, 1990, September 1, 1991,
                   October 1, 1991, March 1, 1992, May 1, 1992, June 1, 1992
                   and July 1, 1992 (incorporated by reference to Second
                   Amended Exhibit 7(b) in File No. 2-7361; Amended Exhibit
                   7(c) incorporated by reference to File No. 2-7628;
                   Amended Exhibit 7.02 in File No. 2-8462; Amended Exhibit
                   7.02 in File No. 2-8882; Second Amendment Exhibit 4.03 in
                   File No. 2-9526; Amended Exhibit 4.03 in File No. 2-10406;
                   Amended Exhibit 2.02 in File No. 2-11130; Amended Exhibit
                   2.02 in File No. 2-14816; Amended Exhibit 2.02 in File 
                   No. 2-20372; Amended Exhibit 2.02 in File No. 2-29738;
                   Amended Exhibit 2.02 in File No. 2-32947; Amended Exhibit 
                   2.02 in File No. 2-38304; Amended Exhibit 2.02 in File
                   No. 2-40802; Amended Exhibit 2.02 in File No. 2-50308;
                   Exhibit 2.01(a) in File No. 2-57775; Amended Exhibit 2.02
                   in File No. 2-56036; Amended Exhibit 2.02 in File
                   No. 2-61439; Exhibit 4.02 in File No. 2-70534; Amended
                   Exhibit 4.03 File No. 2-70534; Exhibit 4.02 in File
                   No. 33-2579; Amended Exhibit 4.03 in File No. 33-2579;
                   Amended Exhibit 4.02 in File No. 33-4961; Exhibit 4B to
                   WPL's Form 10-K for the year ended December 31, 1988,
                   Exhibit 4.1 to WPL's Form 8-K dated December 10, 1990,
                   Amended Exhibit 4.26 in File No. 33-45726, Amended
                   Exhibit 4.27 in File No.33-45726, Exhibit 4.1 to WPL's
                   Form 8-K dated March 9, 1992, Exhibit 4.1 to WPL's
                   Form 8-K dated May 12, 1992, Exhibit 4.1 to WPL's Form 8-K
                   dated June 29, 1992 and Exhibit 4.1 to WPL's Form 8-K
                   dated July 20, 1992)

            10A*#  Executive Tenure Compensation Plan, as revised November
                   1992 (incorporated by reference to Exhibit 10A to the
                   Company's Form 10-K for the year ended December 31, 1992)

            10B*#  Form of Supplemental Retirement Plan, as revised November
                   1992 (incorporated by reference to Exhibit 10B to the
                   Company's Form 10-K for the year ended December 31, 1992)

            10C*#  Forms of Deferred Compensation Plans, as amended June,
                   1990 (incorporated by reference to Exhibit 10C to the
                   Company's Form 10-K for the year ended December 31, 1990)

          10C.1*#  Officer's Deferred Compensation Plan II, as adopted
                   September 1992 (incorporated by reference to Exhibit
                   10C.1 to the Company's Form 10-K for the year ended
                   December 31, 1992)

          10C.2*#  Officer's Deferred Compensation Plan III, as adopted
                   January 1993 (incorporated by reference to Exhibit 10C.2
                   to the Company's Form 10-K for the year ended December
                   31, 1992)

            10D*#  Pre-Retirement Survivor's Income Supplemental Plan, as
                   revised November 1992 (incorporated by reference to
                   Exhibit 10F to the Company's Form 10-K for the year ended
                   December 31, 1992)

            10E*#  Wisconsin Power and Light Company Management Incentive
                   Plan (incorporated by reference to Exhibit 10H to the
                   Company's Form 10-K for the year ended December 31, 1992)

            10F#   Deferred Compensation Plan for Directors, as amended
                   January 17, 1995

            10G*#  WPL Holdings, Inc. Long-Term Equity Incentive Plan
                   (incorporated by reference to Exhibit 4.1 to the Company's
                   Quarterly Report on Form 10-Q for the quarter ended June
                   30, 1994)

            10H*#  Key Executive Employment and Severance Agreement by and
                   between WPL Holdings, Inc., and E.B. Davis, Jr.
                   (incorporated by reference to Exhibit 4.2 to the Company's
                   Quarterly Report on Form 10-Q for the quarter ended June
                   30, 1994)

            10I*#  Form of Key Executive Employment and Severance Agreement
                   by and between WPL Holdings, Inc. and each of W.D. Harvey,
                   E.G. Protsch and A.J. Amato (incorporated by reference to
                   Exhibit 4.3 to the Company's Quarterly Report on Form 10-Q
                   for the quarter ended June 30, 1994)

            10J*#  Form of Key Executive Employment and Severance Agreement
                   by and between WPL Holdings, Inc. and each of E.M.
                   Gleason, B.J. Swan, D.A. Doyle, N.E. Boys, D.E. Ellestad,
                   P.J. Wegner and K.K. Zuhlke (incorporated by reference to
                   Exhibit 4.4 to the Company's Quarterly Report on Form 10-Q
                   for the quarter ended June 30, 1994)

            21     Subsidiaries of the company

            99*    1995 Proxy Statement for the Annual Meeting of Shareowners
                   to be held May 17, 1995 [The Proxy Statement for the 1995
                   Annual Meeting of Shareowners will be filed with the
                   Securities and Exchange Commission under Regulation 14A
                   within 120 days after the end of the Company's fiscal year;
                   except to the extent incorporated by reference, the Proxy
                   Statement for the 1995 Annual Meeting of Shareowners shall
                   not be deemed to be filed with the Securities and Exchange
                   Commission as part of this Annual Report on Form 10-K]

            Pursuant to Item 601(b)(4)(iii) of Regulation S-K, the Company
            hereby agrees to furnish to the Securities and Exchange
            Commission, upon request, any instrument defining the rights of
            holders of unregistered long-term debt not filed as an exhibit
            to this Form 10-K.  No such instrument authorizes securities in
            excess of 10 percent of the total assets of the Company.

            # - A management contract or compensatory plan or arrangement.

   (b)         Reports on Form 8-K.

               None.

   <PAGE>

                                   SIGNATURES

               Pursuant to the requirements of Section 13 or 15(d) of the
   Securities Exchange Act of 1934, the Registrant has duly caused this
   report to be signed on its behalf by the undersigned, thereunto duly
   authorized on the 22nd of February 1995.

                                    WISCONSIN POWER AND LIGHT COMPANY

                                    By:/s/ Erroll B. Davis, Jr.     
                                        Erroll B. Davis, Jr.
                                        President and Chief Executive Officer

               Pursuant to the requirements of the Securities Exchange Act of
   1934, this report has been signed below by the following persons on behalf
   of the registrant and in the capacities indicated on the 22nd day of
   February 1995.

   /s/ Erroll B. Davis, Jr.              President, Chief Executive Officer
   Erroll B. Davis, Jr.                  and Director (principal executive
                                         officer)


   /s/ Daniel A. Doyle                   Vice President-Finance, Controller
   Daniel A. Doyle                       and Treasurer (principal financial
                                         and accounting officer)


   /s/ Les Aspin            Director   /s/ Milton E. Neshek     Director
   Les Aspin                           Milton E. Neshek


   /s/ L. David Carley      Director   /s/ Henry C. Prange      Director
   L. David Carley                     Henry C. Prange 


   /s/ Rockne G. Flowers    Director   /s/ Judith D. Pyle       Director
   Rockne G. Flowers                   Judith D. Pyle 


   /s/ Donald R. Haldeman   Director   /s/ Henry F. Scheig      Director
   Donald R. Haldeman                  Henry F. Scheig 


   /s/ Katharine C. Lyall   Director   /s/ Carol T. Toussaint   Director
   Katharine C. Lyall                  Carol T. Toussaint


   /s/ Arnold M. Nemirow    Director
   Arnold M. Nemirow


   <PAGE>
   REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS ON SCHEDULES


   To WISCONSIN POWER AND LIGHT COMPANY:


   We have audited in accordance with generally accepted auditing standards,
   the consolidated financial statements included in the 1994 Form 10-K of
   Wisconsin Power and Light Company and have issued our report thereon dated
   February 1, 1995.  Our audit was made for the purpose of forming an
   opinion on those statements taken as a whole.  Supplemental Schedule II is
   the responsibility of the Company's management and are presented for
   purposes of complying with the Securities and Exchange Commission's rules
   and are not part of the basic consolidated financial statements.  This
   schedule has been subjected to the auditing procedures applied in the
   audit of the basic consolidated financial statements and, in our opinion,
   fairly states in all material respects the financial data required to be
   set forth therein in relation to the basic consolidated financial
   statements taken as a whole.



   Milwaukee, Wisconsin,                               ARTHUR ANDERSEN LLP
   February 1, 1995

   <PAGE>

                        WISCONSIN POWER AND LIGHT COMPANY
                     INDEX TO FINANCIAL STATEMENT SCHEDULES
              FOR THE YEARS ENDED DECEMBER 31, 1994, 1993 AND 1992


   FINANCIAL STATEMENT SCHEDULES:
                 
     II.       Valuation and Qualifying Accounts and Reserves
    


   NOTE:       All other schedules are omitted because they are not
               applicable or not required, or because that required
               information is shown either in the financial statements or in
               the notes thereto.

   <PAGE>

   <TABLE>
                                                 SCHEDULE    II

                                  WISCONSIN POWER AND LIGHT COMPANY AND SUBSIDIARIES
                                     VALUATION AND QUALIFYING ACCOUNTS AND RESERVES

                                                    ($ In Thousands)

   <CAPTION>
                                                    Additions
                                       Balance at   Charged to                 Balance a
                                       beginning    costs and                   end of
   Description                         of period    expenses     Deductions     period

   <S>                                    <C>          <C>          <C>           <C>
   Year ended December 31, 1994:
    Allowance for doubtful accounts...    $259         $150         $200  [1]     $209
                                       =======       ======       ======        ======
   Year ended December 31, 1993:
    Allowance for doubtful accounts...    $226         $114          $81  [1]     $259
                                       =======       ======       ======        ======
   Year ended December 31, 1992:
    Allowance for doubtful accounts...    $261          $90         $125  [1]     $226
                                       =======       ======       ======        ======


   <FN>
   [1]   Uncollectible accounts written off, net of recoveries.
   </TABLE>

   <PAGE>
                                    EXHIBIT INDEX


  Exhibit
     No.       Description

     3B            By-Laws of as revised to February 23, 1994

     10F           Deferred Compensation Plan for Directors, as
                     amended January 17, 1995

     21            Subsidiaries of the Company

     27            Financial Data Schedule



                                    BYLAWS OF

                        WISCONSIN POWER AND LIGHT COMPANY

                          Revised at February 23, 1994



                                    ARTICLE I

                                      SEAL

        The corporate seal shall have inscribed thereon the name of the
   corporation and the words "Corporate Seal, Wisconsin".


                                   ARTICLE II

                              Stocks and Transfers

        Section 1 - Each holder of fully paid stock shall be entitled to a
   certificate or certificates of stock, stating the number of shares owned
   by such shareowner and the designation of the Class and Series in which
   issued.  All stock certificates shall be signed by the President or a Vice
   President and by the Secretary or an Assistant Secretary of the Company,
   and be sealed with the corporate seal of the Company, which seal may be
   facsimile, engraved or printed.  If and when a Transfer Agent and/or a
   Registrar shall have been appointed by the Board with respect to the
   shares of any class of stock, or series thereof, of the Company, the
   certificates representing such shares shall also be countersigned by such
   Transfer Agent and/or countersigned and registered by such Registrar, as
   the case may be.  Certificates which have been countersigned by a Transfer
   Agent and countersigned and registered by a Registrar, in both cases duly
   appointed by the Board of Directors for such purpose, may bear the
   signatures of the President or a Vice President and the Secretary or an
   Assistant Secretary of the Company in facsimile, engraved or printed;
   provided, that no certificate bearing the facsimile signatures of the
   Officers of the Company shall be valid or effective for any purpose unless
   and until it shall have been so countersigned and registered.  In case any
   such Officer who has signed any stock certificate, or whose facsimile
   signature has been placed thereon, shall have ceased to be such Officer
   before such certificate is issued, such certificate may be issued by the
   Company with the same effect as if such Officer had not ceased to be such
   at the date of its issue.

        Section 2 - The stock of the Company shall be divided into such
   Classes, with such relative rights and preferences, as shall be provided
   by the Articles of Organization of the Company as the same may from time
   to time be amended in accordance with the laws of Wisconsin.

        Section 3 - Shares of stock shall be transferable only on the books
   of the Company; and upon proper endorsement and surrender of the
   outstanding certificates representing the same.  Subject to such
   conditions as the Board of Directors may, by Resolution, establish:  (a)
   If an outstanding certificate of stock shall be lost, destroyed or stolen,
   the holder thereof may have a new certificate issued, upon producing
   evidence satisfactory to the Officers of the Company, of such loss,
   destruction or theft; and upon furnishing to the Company a bond of
   indemnity, surety bond, or such other assurance as the Officers may
   require.  (b) Where any outstanding certificates of stock are deemed
   abandoned by the holder thereof, pursuant to the unclaimed property or
   escheatment laws of any state having jurisdiction thereof, the Officers of
   the Company are authorized and directed to cause the transfer and delivery
   of said certificates or to cause the issuance of replacement certificates,
   to such person or persons as may be entitled thereto in accordance with
   such escheatment laws.

        Section 4 - Transfer books may be closed by order of the Board of
   Directors for short periods, not exceeding forty days at any one time, for
   any legal purpose, as the Board of Directors shall deem advisable.


                                   ARTICLE III

                             Meetings of Shareowners

        Section 1 - The Annual Meeting of the Shareowners shall be held on
   the fourth Wednesday in May of each year (or if such day be a legal
   holiday in Wisconsin, then upon the following day); or on such other day
   of each year as the Board of Directors may determine. Each such meeting
   shall be held at the hour of 10:00 o'clock A.M. at the office of the
   Company in Madison, Wisconsin, unless the Board of Directors shall
   otherwise order.  The Annual Meeting shall be held for the purposes of
   electing Directors, selecting the Company's independent auditors and of
   transacting such other business as may properly come before the meeting.

        Section 2 - Special Meetings of the shareowners may be called by the
   Chairperson of the Board, the Chief Executive Officer; or by the Board of
   Directors; or by the Secretary when requested by the owners of shares of
   outstanding voting stock having in the aggregate a number of votes at
   least equal to one-fifth of the aggregate number of votes possessed by all
   such owners; or in such other manner as may be provided by statute.

        Section 3 - Notice of the time and place of each Annual or Special
   Meeting of Shareowners shall be sent by mail to the recorded address of
   each shareowner not less than ten days before the date of the meeting,
   except in cases where other special method of notice may be required by
   statute, in which case the statutory method shall be followed.  The notice
   of a special meeting shall state the object of the meeting.  Notice of any
   meeting of the shareowners may be waived by any shareowners.

        Section 4 - At all meetings of shareowners, the representation of
   owners of that number of shares of stock entitled to vote at such meeting
   having in the aggregate a number of votes at least equal to a majority of
   the aggregate number of votes entitled to vote at such meeting shall be
   necessary to constitute a quorum for the transaction of any business,
   other than (a) adjourning from time to time until a quorum shall be
   obtained, or (b) adjourning sine die, and for any such adjournment a
   majority vote of whatever shares of stock shall be represented shall
   be sufficient.

        Section 5 - The Chairperson of the Board when he or she is the Chief
   Executive Officer, and when he or she is not the Chief Executive Officer,
   or in his or her absence or at his or her request the President, and in an
   absence of both the Chairperson of the Board and the President, then a
   Vice President, and if no Vice President be in attendance at the meeting,
   then a Director selected by the Directors attending the meeting, or if no
   selection is made, then the Director in attendance with the longest tenure
   in such office, shall preside at each meeting of shareowners, and the
   Secretary or an Assistant Secretary of the Company shall act as secretary
   of each shareowner meeting.

        Section 6 - Any shareowner having the right to vote at a meeting of
   shareowners may exercise such right by voting in person or by proxy at
   such meeting.


                                   ARTICLE IV

                               Board of Directors

        Section 1 - The number of Directors constituting the Board of
   Directors shall be a minimum of nine (9) and a maximum of thirteen (13).
   Whenever a vacancy(ies) occurs on the Board of Directors such that there
   are less than nine (9) Directors remaining, the remaining Directors shall
   constitute the Board of Directors until the vacancy(ies) are filled by a
   vote of the majority of the Directors remaining in office, even if less
   than a quorum, said vacancy(ies) to be filled as soon as reasonably
   possible.  When there are nine (9) or more Directors and a vacancy occurs,
   including a vacancy created by an increase in the number of Directors, it
   shall be filled or not filled at the discretion of the Board of Directors.

        Section 2 - No person who has attained 70 years of age shall be
   eligible for election or re-election to the Board of Directors.  Any
   Director who has attained 70 years of age shall resign from the Board of
   Directors effective as of the next Annual Meeting of Shareowners.  Except
   for the Chief Executive Officer, any Officer or employee of the Company
   serving as a Director who retires or resigns from his or her office or
   employment with the Company shall simultaneously resign from the Board of
   Directors.  Any Director who is unavailable for reasonably regular
   attendance at meetings of the Board shall resign as a Director.

        Section 3 - The Board of Directors may hold regular or special
   meetings in or outside the State of Wisconsin.

        Section 4 - A regular meeting of the Board of Directors shall be held
   within 30 days after the Annual Meeting of Shareowners in each year,
   provided a quorum for such meeting can be obtained, and thereafter regular
   meetings of the Board of Directors shall be held at such time and place
   and in such manner as may be determined by the Board, at such hour as the
   notice of meeting may provide.

        Section 5 - Special meetings of the Board may be called at any time
   by the Chairperson of the Board, or the Chief Executive Officer, or in the
   absence of the Chairperson when Chief Executive Officer, by the President,
   or by a Vice President when acting as Chief Executive Officer, or by any
   two Directors, by mailing to each Director, not less than three days
   before the time of such meeting, a written notice stating the time and
   place and manner of holding such meeting.

        Section 6 - (a) Any or all members of the Board of Directors, or any
   committee thereof, may participate in a regular or special meeting by, or
   to conduct the meeting through the use of any means of communication by
   which any of the following occurs:

        1)  All participating directors may simultaneously hear each
            other during the meeting.

        2)  All communication during the meeting is immediately
            transmitted to each participating director, and each
            participating director is able to immediately send
            messages to all other participating directors.

   (b)  If a meeting is conducted by the means of communication
        described herein, all participating directors shall be informed
        that a meeting is taking place at which official business may be
        transacted.

   (c)  A director participating in a meeting by means of such
        communication is deemed to be present in person at the meeting.

        Section 7 - Notice of any meeting of the Board may be waived by any
   Director.

        Section 8 - A majority of the Board of Directors shall constitute a
   quorum for the transaction of business at any meeting of the Board, but a
   fewer number may adjourn the meeting to some other day or sine die.  The
   person designated by Section 5 of Article III above shall preside at
   meetings of the Board of Directors, and the Secretary or an Assistant
   Secretary shall act as Secretary.  The members of the Board who are
   Officers or employees of the Company shall receive no separate fee for
   serving as a Director of the Company.  Other members of the Board shall be
   paid such fees as the Board shall from time to time determine by
   resolution.


                                    ARTICLE V

                                   Committees

        Section 1 - The Board of Directors may, by resolution passed by a
   majority of the whole Board, designate from their number an Executive
   Committee of such number, not less than three, as the Board may fix from
   time to time.  The Executive Committee may make its own rules of procedure
   and shall meet where and as provided by such rules, or by resolution of
   the Board of Directors.  A   majority of the members of the Committee
   shall constitute a quorum for the transaction of business.  During the
   intervals between the meetings of the Board of Directors, the Executive
   Committee shall have all the powers of the Board in the management of the
   business and affairs of the Company, including power to authorize the seal
   of the Company to be affixed to all papers which may require it, and, by
   majority vote of all its members, exercise any and all such powers in such
   manner as such Committee shall deem best for the interests of the Company,
   in all cases in which specific directions shall not have been given by the
   Board of Directors.

        Section 2 - The Executive Committee shall keep regular minutes of its
   proceedings and report the same to the Board when required.

        Section 3 - A Compensation and Personnel Committee is hereby
   established.  Said Committee shall consist of at least three (3) Directors
   who are not and never have been officers, employees or legal counsel of
   the Company.  The Chairperson and the members of the Compensation and
   Personnel Committee shall be elected by a majority vote of the members of
   the Board of Directors at the Annual Board meeting following the Annual
   Meeting of Shareowners, except that any vacancies on said Committee may be
   filled at any time by action of the Board of Directors.  The Committee
   shall have the following powers and responsibilities:

         1.      Review and recommend to the Board new employee benefit plans
                 or changes, i.e. pension, life, hospital, disability, etc.

         2.      Review major provisions of any negotiated union contracts
                 prior to or during negotiations.

         3.      Review and approve any executive officer employment
                 contract.

         4.      Review human resource development programs.

         5.      Review management development programs.

         6.      Review the internal equity and external competitiveness of
                 all executive, management and salary pay grades.

         7.      Review and authorize salary adjustments for all management
                 payroll and non-executive officers' pay grades as a group. 
                 All salary ranges and performance for executive officers
                 shall be reviewed individually by the Committee.

         8.      Review as a group overall adjustments for all non-management
                 payroll salary grades.

         9.      Review personnel budgets.

   Said Committee shall meet at such times as it determines, but at least
   twice each year, and shall meet at the request of the Chief Executive
   Officer, President or any Committee member.  Such meeting may be held on a
   day separate from or the same as the regular monthly meeting of the Board
   of Directors.  Subsequent to each such Committee meeting, a report of the
   actions taken by such Committee shall be made to the Board of Directors.

        Section 4 - An Audit Committee is hereby established and shall
   consist of at least three (3) members all of whom shall be outside members
   of the Board of Directors.  The Chairperson and the members of the
   Committee shall be elected by a majority vote of the members of the Board
   of Directors at the Annual Board Meeting following the Annual Meeting of
   Shareowners, except that any vacancies on said Committee may be filled at
   any time by action of the Board of Directors.  Said Committee shall meet
   at the call of any one of its members, but in no event shall it meet less
   than once a year.  Such meeting may be held on a day separate from or the
   same as the regular monthly meeting of the Board of Directors.  Subsequent
   to each such Committee meeting, a report of the actions taken by such
   Committee shall be made to the Board of Directors.

        The functions of said Committee shall be to:

        1.  Recommend to the shareowners the independent auditors of the
            Company.

        2.  Discuss with the independent auditors the scope of their audit.

        3.  Discuss with the independent auditors and the management the
            Company's accounting principles, policies and practices and its
            reporting policies and practices.

        4.  Discuss with the independent auditors the results of their audit.

        5.  Discuss with the independent auditors the adequacy of the
            Company's or any of its subsidiaries accounting, financial and
            operating controls.

        6.  Discuss with the Company's Director of Internal Audits the scope
            and results of internal audits and initiate such accounting
            principles, policies and practices, and reporting policies and
            practices as it may deem necessary or proper.

        7.  Approve or disapprove annually, each defined group of non-audit
            services performed by the independent auditors, which
            consideration may occur before or after performance, giving due
            regard to the possible effect of such performance upon the
            independence of the independent auditors; and, if considered
            prior to such performance, shall include a limitation upon the
            magnitude of such services.

        Section 5 - A Corporate Operations Review Committee is hereby
   established.  Such Committee shall consist of at least three members of
   the Board of Directors.  The Chairperson and the members of the Committee
   shall be elected by a majority vote of the Board of Directors at the
   Annual Board Meeting following the Annual Meeting of Shareowners, except
   any vacancies on said Committee may be filled at any time by action of the
   Board of Directors.  Said Committee shall meet at least once annually at
   such time and place as it determines, and at other times upon the call of
   the Chairperson or any other member of the Committee.  Such meeting may be
   held on a day separate from or the same as the regular meeting of the
   Board of Directors.


        The functions of said Committee shall be to:

        1.  Review proposed operating and construction budgets, financing
            plans and other significant project plans and make
            recommendations to the Board of Directors.

        2.  Examine corporate operations and performance against established
            budgets, plans and objectives.

        3.  Review corporate policies as required and make recommendations to
            the Board of Directors concerning policy changes and the
            establishment of new policies.

        4.  Periodically review selected operating issues and processes.

        Section 6 - A Nominating Committee shall be established and shall
   consist of at least three (3) members, all of whom shall be outside
   members of the Board.  The Chairperson and the members of the Committee
   shall be elected by a majority vote of the members of the Board of
   Directors at the Annual Board Meeting following the Annual Meeting of
   Shareowners, except that any vacancies on said Committee may be filled at
   any time by action of the Board of Directors. Said Committee shall meet at
   the call of any one of its members, but in no event shall it meet less
   than once a year for the express purpose of recommending nominees for
   election to the Board at the Annual Meeting of Shareowners.

        The function of this Committee shall be to recommend to the Board of
   Directors nominations for election to the Board of Directors and to review
   the appropriateness of continued membership on the Board of present Board
   members.  

        Section 7 - A Special Finance Committee shall be established to act
   on behalf of the board with respect to the issuance of securities by the
   Company.  The members of the Committee shall be the President and Chief
   Executive Officer, the Chief Financial Officer, and the Vice President and
   General Counsel.  The Committee shall act only in accordance with such
   specific instructions as the Board shall, by resolution, prescribe.  The
   Committee shall meet as it shall determine.  The act of a majority of the
   members shall be the act of the Committee.

        Section 8 - An Environmental Affairs Committee is hereby established. 
   Such Committee shall consist of three to five members of the Board of
   Directors.  The Chairperson of the Committee shall be elected by a
   majority vote of the Board of Directors at the Annual Board meeting
   following the Annual Meeting of Shareowners, except a vacancy in said
   position may be filled at any time by action of the Board of Directors. 
   The Chairperson, the Chief Executive Officer and the President of the
   Company shall be ex officio members serving in an advisory capacity.  Said
   Committee shall meet at least once annually at such time and place as it
   determines, and at other times upon the call of the Chairperson  or any
   other member of the Committee.  Such meeting may be held on a day separate
   from or the same as the regular monthly meeting of the Board of Directors. 
   The Committee shall report on its reviews, and, as appropriate, make
   recommendations to the Board of Directors.  

        The responsibility of said Committee shall be to review environmental
   policy and planning issues of interest to the Company, including matters
   involving the Company before environmental regulatory agencies and
   compliance with air, water, and waste regulations.    

        Section 9 - A majority of the members of a committee shall constitute
   a quorum for the transaction of business at any meeting of a committee of
   the Board, but a fewer number may adjourn the meeting to some other day or
   sine die.  Each committee shall arrange for the keeping of its 
   own minutes.


                                   ARTICLE VI

                                    Officers

        Section 1 - There shall be elected by the Board of Directors at its
   first regular meeting after the Annual Meeting of Shareowners in each
   year, a Chief Executive Officer, who may be designated either Chairperson
   of the Board or President or both.  The Board may elect a Chairperson of
   the Board who is not designated the Chief Executive Officer.  At the same
   meeting the Board shall elect the following principal Officers, namely, a
   President, such number of Vice Presidents with such designations as the
   Board of Directors at the time may decide upon, a Secretary, a Treasurer
   and a Controller.  Any two of such offices, except those of President and
   Vice President, those of Chairperson of the Board and Secretary, and
   except those of President and Secretary, may be held and the duties
   thereof may be performed by one person.  The Board of Directors in its
   discretion may also elect for any year one or more Assistant Secretaries,
   one or more Assistant Treasurers, one or more Assistant Controllers, and
   such other Officers as may from time to time be provided for by the Board
   of Directors. All Officers unless sooner removed shall hold their
   respective offices until the first regular meeting of the Board of
   Directors after the next succeeding Annual Meeting of Shareowners and
   until their successors, willing to serve, shall have been elected, but any
   Officer may be removed from office at any time at the pleasure of the
   Board of Directors.  All Officers shall be bonded in such form, in such
   amounts, and with such sureties as determined by the Board of Directors.

        Section 2 - Subject to the control of the Board of Directors the
   Chief Executive Officer designated by the Board of Directors shall have
   and be responsible for the general management and direction of the
   business of the Company, shall establish the lines of authority and
   supervision of the Officers and employees of the Company, shall have the
   power to appoint and remove and discharge any and all agents and employees
   of the Company not elected or appointed directly by the Board of
   Directors, and shall assist the Board in the formulation of policies of
   the Company.  The Chairperson of the Board if the Chief Executive Officer
   may delegate any part of his or her duties to the President, or to one or
   more of the Vice Presidents of the Company.

        Section 3 - The Chairperson of the Board if not designated as the
   Chief Executive Officer of the Company shall assist the Board in the
   formulation of policies and may make recommendations therefore.
   Information as to the affairs of the Company in addition to that contained
   in the regular reports shall be furnished to him or her on request.  He or
   she may make suggestions and recommendations to the Chief Executive
   Officer regarding any matters relating to the affairs of the Company and
   shall be available to the Chief Executive Officer for consultation and
   advice.

        Section 4 - The President when he or she is not designated as and
   does not have the powers of the Chief Executive Officer shall have such
   other powers and duties as usually devolve upon the President of a Company
   and such other and further powers and duties as may from time to time be
   prescribed by the Board of Directors or be delegated to him or her by the
   Chairperson of the Board.  In the absence or inability to act of the
   Chairperson of the Board to act as Chief Executive Officer the powers and
   duties of the Chief Executive Officer shall temporarily devolve upon the
   President.

        Section 5 - Each of the Vice Presidents shall have such powers and
   duties as may be prescribed for him or her by the Board of Directors and
   by the Chief Executive Officer.

        Section 6 - The Secretary shall attend all meetings of the Board of
   Directors, shall keep a true and faithful record thereof in proper books
   to be provided for that purpose, and shall be responsible for the custody
   and care of the corporate seal, corporate records and minute books of the
   Company, and of all other books, documents and papers as in the practical
   business operation of the Company shall naturally belong in the office or
   custody of the Secretary, or shall be placed in his or her custody by the
   Chief Executive Officer or by the Board of Directors.

        He or she shall also act as Secretary of all shareowners' meetings,
   and keep a record thereof.  He or she shall, except as may be otherwise
   required by statute or by these bylaws, sign, issue and publish all
   notices required for meetings of shareowners and of the Board of
   Directors.  He or she shall be responsible for the custody of the stock
   books of the Company and shall keep a suitable record of the addresses of
   shareowners.  He or she shall also be responsible for the collection,
   custody and disbursement of the funds received for dividend reinvestment. 
   He or she shall sign stock certificates, bonds and mortgages, and all
   other documents and papers to which his or her signature may be necessary
   or appropriate, shall affix the seal of the corporation to all instruments
   requiring the seal, and shall have such other powers and duties as are
   commonly incidental to the office of Secretary, or as may be prescribed
   for him or her by the Chief Executive Officer or by the Board of
   Directors.

        Section 7 - The Treasurer shall have charge of, and be responsible
   for, the collection, receipt, custody and disbursement of the funds of the
   Company, and shall deposit its funds in the name of the Company in such
   banks, trust companies, or safety vaults as the Board of Directors may
   direct, and shall keep a proper record of cash receipts and disbursements. 
   He or she may, in the absence of the Secretary and Assistant Secretaries
   sign stock certificates.  He or she shall be responsible for the custody
   of such books, receipted vouchers and other books and papers as in the
   practical business operation of the Company shall naturally belong in the
   office or custody of the Treasurer, or shall be placed in his or her
   custody by the Chief Executive Officer, or by the Board of Directors.  He
   or she shall sign checks, drafts, and other paper providing for the
   payment of money by the Company for operating purposes in the usual course
   of business, and shall have such other powers and duties as are commonly
   incidental to the office of Treasurer, or as may be prescribed for him or
   her by the Chief Executive Officer or by the Board of Directors.

        Section 8 - The Controller shall be the principal accounting Officer
   of the Company.  He or she shall have general supervision over the books
   of accounts of the Company.  He or she shall examine the accounts of all
   Officers and employees from time to time and as often as practicable, and
   shall see that proper returns are made of all receipts from all sources. 
   All bills, properly made in detail and certified, shall be submitted to
   him or her, and he or she shall audit and approve the same if found
   satisfactory and correct, but he or she shall not approve any voucher
   unless charges covered by the voucher have been previously approved
   through work orders, requisition or otherwise by the head of the
   department in which it originated, or unless he or she shall be otherwise
   satisfied of its propriety and correctness.  He or she shall have full
   access to all minutes, contracts, correspondence and other papers and
   records of the Company relating to its business matters, and shall be
   responsible for the custody of such books and documents as shall naturally
   belong in the custody of the Controller and as shall be placed in his or
   her custody by the Chief Executive Officer or by the Board of Directors. 
   The Controller shall have such other powers and duties as are commonly
   incidental to the office of Controller, or as may be prescribed for him or
   her by the Chief Executive Officer or by the Board of Directors.

        Section 9 - The Assistant Secretaries, Assistant Treasurers and
   Assistant Controllers shall respectively assist the Secretary, Treasurer
   and Controller of the Company in the performance of the respective duties
   assigned to such principal Officer, and in assisting his or her principal
   Officer each assistant Officer shall to that extent and for such purpose
   have the same powers as his or her principal Officer.  The powers and
   duties of any such principal Officer shall temporarily devolve upon an
   assistant Officer in case of the absence, disability, death, resignation
   or removal from office of such principal Officer.

        Section 10 - In the event of the untimely death or absence or
   inability to act of the Chief Executive Officer, his or her powers and
   duties shall devolve temporarily in the following manner:  first to any
   former Chief Executive Officer who is a member of the Board, next, to the
   Board member with  the longest tenure on the Board.  Within sixty (60)
   days, the temporary Chief Executive Officer shall notify the outside
   members of the Board of the absence or inability to act of the Chief
   Executive Officer and shall convene a meeting of the outside members of
   the Board, who shall act as a Committee.  The Committee shall determine
   and evaluate all the facts pertinent to the Chief Executive Officer's
   absence or inability to act, and then make such recommendations to the
   Board of Directors as it deems appropriate under the circumstances.  The
   Board of Directors shall meet and act upon said recommendations within
   thirty (30) days following the determinations of said Committee.


                                   ARTICLE VII

                                 Cash Management

        Section 1 - Deposits - The funds of the Company shall be deposited to
   its credit in such banks or trust companies ("depositories") as the
   Treasurer and Vice President-Finance shall designate or in the manner
   provided in Paragraph 5 of Section 2 of this Article.  All deposits in any
   depository shall be made initially to the general account of the Company
   and not to any special account, fund or deposit.  All special accounts,
   funds or deposits shall be created and maintained solely by transfers of
   funds from the general account.

        Section 2 - Withdrawals and Check Signing -

        1.  Funds shall be withdrawn only by Company check or draft except:  

            a.  to effect transfers of funds between Company accounts
                maintained at one or more depositories;

            b.  as provided in paragraph 5 of this Section 2 and Section 3 of
                this Article; or

            c.  as provided by resolution of the Board of Directors.

        2.  No debts shall be contracted except for current expenses unless
            authorized by the Board of Directors or the Executive Committee,
            and no invoices shall be paid by the Treasurer unless audited and
            approved by the Controller or by a person or committee
            specifically authorized by the Board of Directors or the
            Executive Committee to audit and approve invoices for payment.

        3.  Checks, drafts and notes drawn on any account or deposit of the
            Company (except those special purpose accounts specified in
            paragraphs 5 and 6 of this Section and except drafts specified in
            paragraph 7 of this Section) shall be valid instruments when
            signed on behalf of the Company by the Vice President-Finance,
            the Treasurer or an Assistant Treasurer.  Instruments may be
            signed by the facsimile signature of the Vice President-Finance
            or the Treasurer.

        4.  For the purposes of this Section, a facsimile signature of any
            Officer of the Company shall mean a stamp or perforation of that
            Officer's signature.  Each depository is authorized to honor
            instruments signed in this manner provided the facsimile
            resembles a specimen on file which has been certified by the
            Secretary or other duly authorized Officer of the Company.

        5.  In addition to the provisions of Section 1 of this Article VII,
            the Treasurer of the Company is authorized to establish petty
            cash funds, on an imprest basis.  Each such account shall be
            designated as a "Cashier's Trust Account" and shall be separately
            maintained and accounted for by the cashier or other employee
            assigned such responsibility by the Treasurer.

            a.  Checks drawn on a Cashier's Trust Account may be signed and
                countersigned on behalf of the Company by such employees as
                the Treasurer or Vice President-Finance may from time to time
                authorize and designate; provided, however, that no such
                check shall be signed and countersigned by the same person.

            b.  No payment out of petty cash funds, whether by cash or check,
                shall exceed $2,500 in the case of payments by district
                offices, area offices or the Treasury Department, or $1,000
                in the case of payments by generating stations.

         6.     Checks drawn on special accounts which the Company creates or
                maintains for the payment of dividends may be signed by the
                manual or facsimile signature of its Chief Executive Officer
                or President and shall not require any countersignature.

         7.     Sight drafts may be drawn on the Treasury of the Company as
                follows:

            a.  Any employee authorized by the treasurer of the Company may
                draw such sight drafts in amounts not exceeding $10,000
                payable to any one person in exchange for release of the
                Company from claims for personal injury and/or property
                damage.

            b.  Any employee or agent authorized by the treasurer of the
                Company may draw such sight drafts in amounts not exceeding
                $7,500 payable to any one person or in any transaction for
                right-of-way easements, reimbursements for damages to land,
                payments to bind agreements for purchases of real estate and
                payments of document recording fees.

        8.  All bonds and notes issued under an indenture or mortgage shall
            be executed on behalf of the Company by the manual or facsimile
            signature of its Chief Executive Officer, President or a Vice
            President and its Secretary or an Assistant Secretary, unless
            otherwise provided by resolution of the Board of Directors.

        Section 3 - Special Withdrawals - The President, any Vice President,
   the Treasurer, or any Assistant Treasurer of the Company, or any person
   authorized in writing by any of the foregoing Officers, is authorized to
   direct any depository:

        1.  to charge amounts directly to the account of the Company without
            the issuance of a check or draft of the Company, for the purpose
            of paying principal of and interest on bonds and notes issued by
            the Company, and

        2.  to accept and process data submitted via electronic means or by
            wire transfer for purposes of receipt or disbursement of funds;

   provided that such direction is in writing and describes the type of such
   transactions permitted to be made by such depository.


                                  ARTICLE VIII

                                  Miscellaneous

        Section 1 - All dividends shall be declared by a vote of the Board of
   Directors.

        Section 2 - The fiscal year of the Company shall close at the end of
   December of each calendar year.

        Section 3 - All or any shares of stock of any corporation owned by
   this Company may be voted at any meeting of the shareowners of such
   corporation by the Chief Executive Officer of this Company or such other
   person as may be designated by the Chief Executive Officer for that
   purpose, upon any question that may be presented at such meeting, and the
   Chief Executive Officer or such other person may, on behalf of the
   Company, waive any notice of the calling of such meeting required by any
   statute or by-law and consent to the holding of any such meeting without
   notice.  The Chief Executive Officer or such other person as may be
   designated by the Board of Directors to vote stock owned by this Company
   shall have authority to give to any person a written proxy, in the name of
   this Company and under its corporate seal, to vote at any meeting of the
   shareowners of any corporation all or any shares of stock of such
   corporation owned by this Company, upon any question that may be presented
   at such meeting, with full power to waive any notice of the calling of
   such meeting required by any statute or by-law and to consent to the
   holding of any such meeting without notice.


                                   ARTICLE IX

                          Amendment or Repeal of Bylaws

        These bylaws may be altered, amended or repealed by the Board of
   Directors at any regular or special meeting of the Board, or at any Annual
   Meeting or Special Meeting of Shareowners by the affirmative vote of
   owners of shares of outstanding voting stock of the Company having in the
   aggregate a number of votes at least equal to a majority of the aggregate
   number of votes possessed by all such owners (provided it shall have been
   stated in the notice calling any such Special Meeting of Shareowners that
   it is proposed at such meeting to alter, amend or rescind the bylaws), or
   in such other manner as may be provided by law or in the Restated Articles
   of Organization.


                                    ARTICLE X

                        Indemnification and Liability of
                        Corporate Directors and Officers

            Section 1 - Definitions Applicable to Article X - In this
   Article X:    

        1.  "Corporation" means Wisconsin Power and Light Company.

        2.  "Director or Officer" means any of the following:

            a.  A natural person who is or was a Director or Officer of the
                Corporation.

            b.  A natural person who, while a Director or Officer of the
                Corporation, is or was serving at the Corporation's request
                as a Director, Officer, partner, trustee, member of any
                governing or decision-making committee, employee or agent of
                another corporation or foreign corporation, partnership,
                joint venture, trust or other enterprise.

            c.  A natural person who, while a Director or Officer of the
                Corporation, is or was serving an employee benefit plan
                because his or her duties to the Corporation also impose
                duties on, or otherwise involve services by, the person to
                the plan or to participants in or beneficiaries of the plan.

            d.  Unless the context requires otherwise, the estate or personal
                representative of a Director or Officer.

        3.  "Expenses" include fees, costs, charges, disbursements, attorney
            fees and any other expenses incurred in connection with a
            proceeding.

        4.  "Liability" includes the obligation to pay a judgment,
            settlement, penalty, assessment, forfeiture or fine, including an
            excise tax assessed with respect to an employee benefit plan, and
            reasonable expenses.

        5.  "Party" includes a natural person who was or is, or who is
            threatened to be made, a named defendant or respondent in a
            proceeding.

        6.  "Proceeding" means any threatened, pending or completed civil,
            criminal, administrative or investigative action, suit,
            arbitration or other proceeding, whether formal or informal,
            which involves foreign, federal, state or local law and which is
            brought by or in the right of the Corporation or by any other
            person.

        Section 2 - Mandatory Indemnification -

         1.     The Corporation shall indemnify a Director or Officer, to the
                extent he or she has been successful on the merits or
                otherwise in the defense of a proceeding, for all reasonable
                expenses incurred in the proceeding if the Director or
                Officer was a party because he or she is a Director or
                Officer of the Corporation.

        2.  a.  In cases not included under sub. 1., the Corporation shall
                indemnify a Director or Officer against liability incurred by
                the Director or Officer in a proceeding to which the Director
                or Officer was a party because he or she is a Director or
                Officer of the Corporation, unless liability was incurred
                because the Director or Officer breached or failed to perform
                a duty he or she owes to the Corporation and the breach or
                failure to perform constitutes any of the following:

                1) A willful failure to deal fairly with the Corporation or
                   its shareholders in connection with a matter in which the
                   Director or Officer has a material conflict of interest.

                2) A violation of criminal law, unless the Director or
                   Officer had reasonable cause to believe his or her
                   conduct was lawful or no reasonable cause to believe his
                   or her conduct was unlawful.

                3) A transaction from which the Director or Officer derived
                   an improper personal profit.

                4) Willful misconduct.

            b.  Determination of whether indemnification is required under
                this subsection shall be made under Section 3.

            c.  The termination of a proceeding by judgment, order,
                settlement or conviction, or upon a plea of no contest or an
                equivalent plea, does not, by itself, create a presumption
                that indemnification of the Director or Officer is not
                required under this subsection.

        3.  A Director or Officer who seeks indemnification under this
            section shall make a written request to the Corporation.

        4.  a.  Indemnification under this Article X is not required to the
                extent limited by the articles of incorporation under
                Section 180.048, Wis. Stats.

            b.  Indemnification under this Article X is not required if the
                Director or Officer has previously received indemnification
                or allowance of expenses from any person, including the
                Corporation, in connection with the same proceeding.

        Section 3 - Determination of Right to Indemnification - Unless
   otherwise provided by the articles of incorporation or bylaws or by
   written agreement between the Director or Officer and the Corporation, the
   Director or Officer seeks indemnification under Section 2, 2. shall select
   one of the following means for determining his or her right to
   indemnification:

        1.  By a majority vote of a quorum of the Board of Directors
            consisting of Directors not at the time parties to the same or
            related proceedings.  If a quorum of disinterested Directors
            cannot be obtained, by majority vote of a committee duly
            appointed by the Board of Directors and consisting solely of 2 or
            more Directors not at the time parties to the same or related
            proceedings.  Directors who are parties to the same or related
            proceedings may participate in the designation of members of the
            committee.

        2.  By independent legal counsel selected by a quorum of the Board of
            Directors or its committee in the manner prescribed in 1., above,
            if unable to obtain such a quorum or committee, by a majority
            vote of the full Board of Directors, including Directors who are
            parties to the same or related proceedings.

        3.  By a panel of three arbitrators consisting of one arbitrator
            selected by those Directors entitled under 2., above, to select
            independent legal counsel, one arbitrator selected by the
            Director or Officer seeking indemnification and one arbitrator
            selected by the two arbitrators previously selected.

        4.  By an affirmative vote of shares as provided in Section 180.28,
            Wis. Stats., shares owned by, or voted under the control of,
            persons who are at the time parties to the same or related
            proceedings, whether as plaintiffs or defendants or in any other
            capacity, may not be voted in making the determination.

        5.  By a court under Section 180.051, Wis. Stats., as created by 1987
            Wisconsin Act 13.

        6.  By any other method provided for in any additional right to
            indemnification permitted under Section 5, below.

        Section 4 - Allowance of Expenses as Incurred - Upon written request
   by a Director or Officer who is a party to a proceeding, the Corporation
   may pay or reimburse his or her reasonable expenses as incurred if the
   Director or Officer provides the Corporation with all of the following:

        1.  A written affirmation of his or her good faith belief that he or
            she has not breached or failed to perform his or her duties to
            the Corporation.

        2.  A written undertaking, executed personally or on his or her
            behalf, to repay the allowance and/if required by the
            Corporation, to pay reasonable interest on the allowance to the
            extent that it is ultimately determined under Section 3, above,
            that indemnification under Section 2, above, is not required and
            that indemnification is not ordered by a court.  The undertaking
            under this subsection shall be an unlimited general obligation of
            the Director or Officer and may be accepted without reference to
            his or her ability to repay the allowance.  The undertaking may
            be secured or unsecured.

        Section 5 - Additional Rights to Indemnification and Allowance of
   Expenses  

        1.  Except as provided in 2. below, Sections 2 and 4 above, do not
            preclude any additional right to indemnification or allowance of
            expenses that a Director or Officer may have under any of the
            following:

            a.  The articles of incorporation or bylaws.

            b.  A written agreement between the Director or Officer and the
                Corporation.

            c.  A resolution of the Board of Directors.

            d.  A resolution, after notice, adopted by a majority vote of all
                the Corporation's voting shares then issued and outstanding.

        2.  Regardless of the existence of an additional right under
            subsection 1., above, the Corporation may not indemnify a
            Director or Officer, or permit a Director or Officer to retain
            any allowance of expenses unless it is determined by or on behalf
            of the Corporation that the Director or Officer did not breach or
            fail to perform a duty he or she owes to the Corporation which
            constitutes conduct under Section 2, 2. a. 1), 2), 3) or 4).  A
            Director or Officer who is a party to the same or related
            proceeding for which indemnification or an allowance of expenses
            is sought may not participate in a determination under this
            subsection.

        3.  No provision of this Article X shall affect the Corporation's
            power to pay or reimburse expenses incurred by a Director or
            Officer in any of the following circumstances:

            a.  As a witness in a proceeding to which he or she is not a
   party.

            b.  As a plaintiff or petitioner in a proceeding because he or
                she is or was an employee, agent, Director or Officer of the
                Corporation.

        Section 6 - Insurance - The Corporation may purchase and maintain
   insurance on behalf of an individual who is an employee, agent, Director
   or Officer of the Corporation against liability asserted against or
   incurred by the individual in his or her capacity as an employee, agent,
   Director or Officer or arising from his or her status as an employee,
   agent, Director or Officer, regardless of whether the Corporation is
   required or authorized to indemnify or allow expenses to the individual
   against the same liability under Sections 2, 3, 4 or 5 of this Article X.

        Section 7 - Indemnification and Insurance Against Securities
   Law Claims - Sections 1 through 6, inclusive, apply to the extent
   applicable to any other proceeding, to any proceeding involving a federal
   or state statute, rule or regulation regulating the offer, sale or
   purchase of securities, securities brokers or dealers, or investment
   companies or investment advisers.

        Section 8 - Reliance by Directors or Officers -

        1.  Unless the Director or Officer has knowledge that makes reliance
            unwarranted, a Director or Officer, in discharging his or her
            duties to the Corporation, may rely on information, opinions,
            reports or statements, any of which may be written or oral,
            formal or informal, including financial statements and other
            financial data, if prepared or presented by any of the following:

            a.  An Officer or employee of the Corporation whom the Director
                or Officer believes in good faith to be reliable and
                competent in the matters presented.

            b.  Legal counsel, public accountants or other persons as to
                matters the Director or Officer believes in good faith are
                within the person's professional or expert competence.

            c.  In the case of reliance by a Director, a committee of the
                Board of Directors of which the Director is not a member if
                the Director believes in good faith that the committee merits
                confidence.

        2.  This section does not apply to a Director's reliance under
            Section 180.40(3), Wis. Stats., as in effect on the date of
            adoption hereof.

        Section 9 - Consideration of Interests in Addition to Shareholders'
   Interests - In discharging his or her duties to the Corporation and in
   determining what he or she believes to be in the best interests of the
   Corporation, a Director or Officer may, in addition to considering the
   effects of any action on shareholders, consider the following:

        1.  The effects of the action on employees, suppliers and customers
            of the Corporation.

        2.  The effects of the action on communities in which the Corporation
            operates.

        3.  Any other factors the Director or Officer considers pertinent.





                               WPL HOLDINGS, INC.

                        WISCONSIN POWER AND LIGHT COMPANY

                        HEARTLAND DEVELOPMENT CORPORATION




                    DEFERRED COMPENSATION PLAN FOR DIRECTORS



                              Adopted June 27, 1990


                            Amended January 17, 1995

   <PAGE>
                               WPL HOLDINGS, INC.
                        WISCONSIN POWER AND LIGHT COMPANY
                        HEARTLAND DEVELOPMENT CORPORATION

                    DEFERRED COMPENSATION PLAN FOR DIRECTORS

   Section I - Definitions

   The following definitions shall be applicable throughout the Deferred
   Compensation Plan:

   1.1   "Company" shall mean either WPL Holdings, Inc., Wisconsin Power and
         Light Company, or Heartland Development Corporation.

   1.2   "Board" shall mean the Board of Directors of the Company.

   1.3   "Director Fees" shall mean any fees received during the Plan Year
         for services rendered as a Director.

   1.4   "Effective Date" shall mean June 27, 1990.

   1.5   "Participant" shall mean any Director designated as eligible under
         Section 3.1 who has elected, under the terms and conditions of the
         Plan, to defer payments of all or allowable portions of Director

         Fees.

   1.6   "Participant Account" shall mean the participant's account
         established pursuant to Section 4.1.

   1.7   "Compensation and Personnel Committee" shall mean the Compensation
         and Personnel Committee, or its equivalent, of the Board or its
         designated appointee.

   1.8   "Personal Representative" shall mean the person or persons who upon
         the death, disability or incompetency of a Participant shall have
         acquired, by will, by laws of decent and distribution or by other
         legal proceedings, the right to the Participant's Account.

   1.9   "Plan" shall mean this Deferred Compensation Plan.

   1.10  "Plan Year" shall be the calendar year.

   1.11  "Unforeseeable Emergency" means an unanticipated emergency that is
         caused by an event beyond the control of the Participant or
         beneficiary.

   Section II - General

   2.1   The purpose of this Deferred Compensation Plan is to provide
         flexibility to members of the Company's Board of Directors, who are
         not employees of the Company, in their receipt of Director Fees.


   Section III - Eligibility and Selection of Participants

   3.1   Participation in the Plan shall be limited to members of the Board
         of Directors, except those Directors who are employees of the
         Company.


   Section IV - Election to Defer

   4.1   An eligible Director may elect, under the terms and conditions of
         the Plan, to defer all or an allowable portion specified under
         Section 5.2 of Director Fees.  Such election shall be made by
         written notice in the manner specified by the Compensation and
         Personnel Committee and shall be irrevocable when made except as
         provided in Section 12.1.

   4.2   Election to defer Director Fees shall be made prior to the first day
         of each Plan Year.

   4.3   In the first year in which a Participant becomes eligible to
         participate in the Plan, the newly eligible Participant shall make
         an election to defer compensation for services to be performed
         subsequent to the election within 30 days after the date the
         Participant becomes eligible.


   Section V - Deferral Amount Selection

   5.1   Participants of the Plan may elect to defer a percentage amount (if
         any) of Director Fees.

   5.2   If deferral is elected, any percentage deferral from 1% to 100%
         shall be permitted.


   Section VI - Intentionally Left Blank


   Section VII - Manner and Timing of Distribution

   7.1   Plan Participants may choose to receive payment of deferred amounts
         and investment earnings by one of the alternative methods stated
         hereunder:

         (a)   (i)  one lump sum payment in any year between the current year
                    and the anticipated year of conclusion of membership on
                    the Board as specified by the Participant.


              (ii)  annual installments (not to exceed 10), the first of
                    which shall be paid commencing in the year so specified
                    by the Participant.

         (b)  Upon the anticipated conclusion of membership on the Board (or
              one tax year thereafter) in either:

               (i)  one lump sum payment in the year so specified by the
                    Participant.

              (ii)  annual installments (not to exceed 10), the first of
                    which shall be paid commencing in the year so specified

                    by the Participant.

   7.2   Plan Participants electing to receive payments of deferred amounts
         and investment earnings in the manner specified in
         paragraph 7.1(a)(i) and (ii) will receive the lump sum payment or
         installment payment on the fourth Friday in January in the calendar
         year so designated by the Participant.

   7.3   Plan participants electing to receive payments of deferred amounts
         and investment earnings in the manner specified in paragraph 7.1(b)
         (i) and (ii) will receive payments as follows:

         (a)  One lump sum payment shall be paid either the fourth Friday
              following the date of conclusion of membership on the Board or
              on the fourth Friday of January following the year of
              conclusion of membership on the Board as specified by the
              Participant.

         (b)  Annual installments, the first of which shall be paid either on
              the fourth Friday following the date of conclusion of
              membership on the Board or the fourth Friday of January
              following the year of conclusion of membership on the Board as
              specified by the Participant.  Installment payments for
              subsequent years will be made on the fourth Friday in  January
              until all such installments have been paid.

   7.4   Notwithstanding the provisions outlined in 7.1 - 7.3 above,
         Participants who die or are involuntarily terminated as a member of
         the Board shall receive a distribution equal to the value of their
         account in a lump sum payment.  Such distributions shall be made on
         the fourth Friday of the month following the month in which the
         Participant ceases to be a member of the Board.


   Section VIII - Interest Credit to Participant Accounts

   8.1   All deferred amounts credited to a Participant's Account shall be
         credited interest on December 31 at a rate equivalent to the
         A-Utility Bond yield (as reported in the Federal Reserve statistical
         release H.15) using the average of the rates reported for the last
         Friday of each month for the preceding  twelve (12) calendar months. 
         Interest shall continue to be credited and compounded in this manner
         until the final payment shall have been made from the Participant's
         Account.

         Partial year interest accruals for Participants who because of
         financial hardship, termination or death during the Plan Year will
         also be computed at a rate equivalent to the A-Utility Bond yield
         (in the manner prescribed above) using the average rates from the
         January 1 preceding the Participant's termination date through the
         fourth Friday of the month preceding the Participant's termination
         date.  Interest payments will apply to amounts deferred up to the
         date the plan distribution is made.

   8.2   The interest credit rate determined in Section 8.1 will be applied
         to the average Participant Account balance for that period.


   Section IX - Rights of Participants and Forfeiture

   9.1   Nothing contained in the Plan shall

         (a)  confer upon any Director the right to continue on the Board of
              Directors, or

         (b)  require the Company to pay any Director Fees, except as
              provided for herein, or

         (c)  confer upon any Director or other person any claim or right to
              any distribution under the Plan except in accordance with its
              terms.


   9.2   No right or interest of any Participant in the Plan shall, prior to
         actual payment or distribution to such Participant, be assignable or
         transferable in whole or in part, either voluntarily or by operation
         of law or otherwise, or be subject to payment of debts of any
         Participant by execution, levy, garnishment, attachment, pledge,
         bankruptcy of in any other manner.

   9.3   If a Participant has elected to defer pursuant to Section 4.1 and
         his or her services as a member of the Board are terminated
         voluntarily or involuntarily, the Participant shall retain all
         rights to the undistributed amounts credited to his or her
         Participant Account.

   9.4   The deferral amount and investment earnings of the plan is and shall
         remain at all times subject to the claims of the general creditors
         of the Company.   As such, the Plan Participants have the status of
         general unsecured creditors of the Company and this Plan constitutes

         a mere promise by the Company to make benefit payments to
         Participants in the future.

   9.5   It is the intention of all parties involved that the arrangements be
         unfunded for tax purposes and for purposes of title I of ERISA.


   Section X - Death of Participant

   10.1  Should a Participant die, the amount of such Participant's Account
         shall be distributed to the Participant's Personal Representative. 
         Such distributions shall be made in a lump sum pursuant to
         Sections 7.4, 8.1 and 8.2.


   Section XI - Distribution in the Event of Financial Hardship

   11.1  The Compensation and Personnel Committee may allow a partial or
         total distribution of amounts in a Participant's Account upon the
         Participant's request and a demonstration by the Participant of
         financial hardship as a result of an Unforeseeable Emergency.  The
         amount of any such distribution shall be limited to the amount
         deemed necessary by the Compensation and Personnel  Committee to
         alleviate or remedy the Participant's hardship.  Such distributions
         shall be made in a lump sum pursuant to Sections 8.1 and 8.2 on the
         fourth Friday of the month following the month of committee
         approval.


   Section XII - Stopping Deferral

   12.1  The Compensation and Personnel Committee may allow a Participant to
         cease deferrals during the plan year on the Board meeting date
         following the committee approval in response to an Unforeseeable
         Emergency.


   Section XIII - Distribution in the Event of Significant Change in Tax Law

   13.1  Under the terms of the Deferred Compensation Plan for Directors, the
         Compensation and Personnel Committee may allow payments to a
         Participant before any payments would otherwise be due if the
         Compensation  and Personnel Committee determines, based on changes
         in the Federal tax or revenue laws, a published ruling or similar
         announcement issued by the Internal Revenue Service, a regulation
         issued by the Secretary of the Treasury, a decision by a court of
         competent jurisdiction involving a Participant or a beneficiary, or
         a closing agreement made under section 7121 of the Internal Revenue
         Code which has been approved by the Internal Revenue Service and
         involves a Participant, that a Participant has or will recognize
         income for Federal income tax purposes with respect to amounts that
         are or will be payable under the Plan before such amounts are to be
         paid.


   Section XIV - Administration

   14.1  The Compensation and  Personnel Committee may from time to time
         amend, suspend, terminate or reinstate any or all of the provisions
         of the Plan as may seem necessary or advisable for the
         administration of the Plan.

   14.2  The Compensation and Personnel Committee shall, subject to express
         provisions of the Plan, have power to construe the Plan, to
         prescribe rules and regulations relating to the Plan and to make all
         other determinations necessary or advisable for the administration
         of the Plan.  The Compensation and Personnel Committee may correct
         any defect or supply any omission or reconcile any inconsistency in
         the Plan in the manner and to the extent it shall deem expedient to
         carry it into effect.

   14.3  Manner of Election - The Compensation and Personnel Committee shall
         ensure that all individuals entitled to make the election to defer
         are provided an election form at least thirty (30) days before such
         election must be made in accordance with Section 4.1 and received in
         writing in order to be effective.  This election form shall include
         the following items, which must be completed in full in order to be
         effective:

         (a)  The amount to be deferred, expressed as a percentage of
              Director Fees to become payable during the calendar year in
              question;

         (b)  The number of installments for the payment of the deferred
              compensation; and

         (c)  The date of the first installment payment.

   14.4  All expenses and costs incurred in connection with the
         administration and operation of the Plan shall be borne by the
         Company.


   Section XV - Funding

   15.1  Benefits under this Plan shall be paid from the general assets of
         the Company.  This Plan shall be administered as an unfunded plan
         which is not intended to meet the qualification requirements of
         Section 401 of the Internal Revenue Code.

   <PAGE>
                               WPL HOLDINGS, INC.
                    DEFERRED COMPENSATION PLAN FOR DIRECTORS
                              ELECTION OF DEFERMENT

   In accordance with the provisions of the Deferred Compensation Plan, I
   hereby elect to defer Director Fees earned by me for my services from
   January 1, 19__ to December 31, 19__ as follows:

   AMOUNT OF DEFERRAL

   Amount of Deferral:   _________________% (Percentage of Director Fees)

   PAYMENT OPTIONS (Specify One)

   (a)   Payment in _____ (any year subsequent to the current year) according
         to:

         (i)  lump sum payment
         (ii) ____ annual installments (not to exceed 10)

   (b)   Upon the anticipated conclusion of my membership on the Board of
         Directors (or one tax year thereafter) according to:

         (i)  lump sum payment in the year of anticipated conclusion of my
              membership on the Board of Directors _____, or one tax year
              thereafter_____ (check one).

         (ii) ______ annual installments (not to exceed 10) the first of
              which shall be paid commencing in the year of anticipated
              conclusion of my membership on the Board of Directors ____, or
              one tax year thereafter _____ (check one).

   I hereby agree to be bound by the terms of the Plan, including any
   amendment thereof, and recognize that the foregoing election is
   irrevocable and may not be altered by me.

                           ___________________________________
                              Signature of Director      Date


                           Received on behalf of WPL Holdings, Inc.

                           By: _________________________________

                           Date: ______________________

   Return to Corporate Secretary by December 31.




   EXHIBIT 21

                   WISCONSIN POWER AND LIGHT AND SUBSIDIARIES




   The material subsidiaries of WPL as of December 31, 1994, are as follows:

                                                                % of Voting
                                                                Stock Owned
                                                                Directly or
                                                   State of    Indirectly by
   Name of Subsidiary                               Incorp.         WPL

        1.  South Beloit Water, Gas and
               Electric Company                    Illinois         100%
        2.  REAC, Inc                              Wisconsin        100%
        3.  NUFUS Resources, Inc                   Wisconsin        100%
        4.  Wisconsin River Power Company          Wisconsin     33-1/3%
        5.  Wisconsin Valley Improvement
               Company                             Wisconsin         13%
   

<TABLE> <S> <C>

<ARTICLE> UT
<LEGEND>
THE SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE FINANCIAL
STATEMENTS CONTAINED IN THE FORM 10-K FILED BY WISCONSIN POWER AND LIGHT COMPANY
FOR THE YEAR ENDED DECEMBER 31, 1994 AND IS QUALIFIED IN ITS ENTIRETY BY
REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
       
<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          DEC-31-1994
<PERIOD-START>                             JAN-01-1994
<PERIOD-END>                               DEC-31-1994
<BOOK-VALUE>                                  PER-BOOK
<TOTAL-NET-UTILITY-PLANT>                    1,266,255
<OTHER-PROPERTY-AND-INVEST>                     21,361
<TOTAL-CURRENT-ASSETS>                          90,867
<TOTAL-DEFERRED-CHARGES>                       206,641
<OTHER-ASSETS>                                       0
<TOTAL-ASSETS>                               1,585,124
<COMMON>                                        66,183
<CAPITAL-SURPLUS-PAID-IN>                      199,170
<RETAINED-EARNINGS>                            279,153
<TOTAL-COMMON-STOCKHOLDERS-EQ>                 544,506
                                0
                                     59,963
<LONG-TERM-DEBT-NET>                           336,538
<SHORT-TERM-NOTES>                              56,975
<LONG-TERM-NOTES-PAYABLE>                            0
<COMMERCIAL-PAPER-OBLIGATIONS>                  50,500
<LONG-TERM-DEBT-CURRENT-PORT>                        0
                            0
<CAPITAL-LEASE-OBLIGATIONS>                          0
<LEASES-CURRENT>                                     0
<OTHER-ITEMS-CAPITAL-AND-LIAB>                 536,642
<TOT-CAPITALIZATION-AND-LIAB>                1,585,124
<GROSS-OPERATING-REVENUE>                      673,455
<INCOME-TAX-EXPENSE>                            44,727
<OTHER-OPERATING-EXPENSES>                     148,361
<TOTAL-OPERATING-EXPENSES>                     579,068
<OPERATING-INCOME-LOSS>                         94,387
<OTHER-INCOME-NET>                               7,226
<INCOME-BEFORE-INTEREST-EXPEN>                 101,613
<TOTAL-INTEREST-EXPENSE>                        30,119
<NET-INCOME>                                    71,494
                      3,310
<EARNINGS-AVAILABLE-FOR-COMM>                   68,184
<COMMON-STOCK-DIVIDENDS>                        55,911
<TOTAL-INTEREST-ON-BONDS>                       30,156
<CASH-FLOW-OPERATIONS>                         186,757
<EPS-PRIMARY>                                        0<F1>
<EPS-DILUTED>                                        0<F1>
<FN>
<F1>Earnings per share of common stock is not reflected because all of such shares
are held by WPL Holdings, Inc.
</FN>
        

</TABLE>


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