WISCONSIN POWER & LIGHT CO
10-K405/A, 1996-04-29
ELECTRIC & OTHER SERVICES COMBINED
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C.  20549

                                   FORM 10-K/A
                                 AMENDMENT NO. 1
                                       TO
      
      [X]  ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF
           THE SECURITIES EXCHANGE ACT OF 1934

            For the fiscal year ended December 31, 1995
                                       OR
      [ ]  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF
           THE SECURITIES EXCHANGE ACT OF 1934

               For the transition period from __________ to __________

                         Commission file number  0-337 

                        Wisconsin Power and Light Company                    
             (Exact name of registrant as specified in its charter)

                Wisconsin                                    39-0714890      
    (State or other jurisdiction of                       (I.R.S. Employer
    incorporation or organization)                     Identification Number)

   222 West Washington Avenue, Madison, Wisconsin                     53703  
   (Address of principal executive offices)                        (Zip Code)

   Registrant's telephone number, including area code          (608) 252-3311

   Securities registered pursuant to Section 12(b) of the Act:  None

   Securities registered pursuant to Section 12(g) of the Act:

                Preferred Stock (Accumulation without Par Value)             
                                (Title of Class)


             Indicate by check mark whether the registrant (1) has filed all
   reports required to be filed by Section 13 or 15(d) of the Securities
   Exchange Act of 1934 during the preceding 12 months (or for such shorter
   period that the registrant was required to file such reports), and (2) has
   been subject to such filing requirements for the past 90 days.      
   Yes   X      No      

             Indicate by check mark if disclosure of delinquent filers
   pursuant to Item 405 of Regulation S-K is not contained herein, and will
   not be contained, to the best of registrant's knowledge, in definitive
   proxy or information statements incorporated by reference in Part III of
   this Form 10-K or any amendment to this Form 10-K.[X]

             Indicate the number of shares outstanding of each of the
   registrant's classes of common stock, as of the latest practicable date.

        Class                               Outstanding at January 31, 1996
   Common Stock, $5 par value                         13,326,601 shares

                      DOCUMENTS INCORPORATED BY REFERENCE:

                                      None

   <PAGE>
        The undersigned Registrant hereby amends Items 10 through 12 and Item
   14 of its Annual Report on Form 10-K for the fiscal year ended December
   31, 1995 to provide in their entirety as follows:

   ITEM 10.   DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

                            DIRECTORS OF THE COMPANY

        It is currently expected that three directors will be elected at the
   Company's 1996 Annual Meeting of Shareowners.  Rockne G. Flowers,
   Katharine C. Lyall and Henry C. Prange are currently expected to be named
   as nominees for such positions in the Company's proxy statement for the
   1996 Annual Meeting of Shareowners.  Such proxy statement will be mailed
   to the Company's shareowners in advance of the 1996 Annual Meeting.

        Brief biographies of the expected director nominees and continuing
   directors follow.  These biographies include their age (as of December 31,
   1995), an account of their business experience, and the names of
   corporations of which they are also directors, as well as other
   information relating to their activities.  Except as otherwise indicated,
   each nominee and continuing director has been engaged in his or her
   present principal occupation for at least the past five years.

   Expected Nominees

   Rockne G. Flowers      Principal Occupation:  President and Director of
                          Nelson Industries, Inc. (a muffler, filter,
                          industrial silencer, and active sound and vibration
                          control technology and manufacturing firm),
                          Stoughton, Wisconsin.
     
                          Age:  64

                          Served as director from:  1979 to 1990 and since
                          1994

                          Annual Meeting at which expected nominated term of
                          office would expire:  1999

   Other Information:  Mr. Flowers has served as a director of the Company's
   parent, WPL Holdings, Inc. ("WPLH"), since 1981.  He is also a director of
   RMT, Inc., a subsidiary of Heartland Development Corporation; Digisonix,
   Inc.; American Family Mutual Insurance Company; Janesville Sand and Gravel
   Company; M&I Madison Bank; Meriter Health Services, Inc.; Meriter
   Hospital; and the Wisconsin History Foundation.  He is also a member of
   the University of Wisconsin-Madison School of Business Board of Visitors.

   Katharine C. Lyall     Principal Occupation:  President, University of
                          Wisconsin System, Madison, Wisconsin.

                          Age:  54

                          Served as director since:  1986

                          Annual Meeting at which expected nominated term of
                          office would expire:  1999

   Other Information:  Ms. Lyall has served as President of the University of
   Wisconsin System since 1992.  Prior to becoming President, she served as 
   Executive Vice President of the University of Wisconsin System.  Ms. Lyall
   has been a director of WPLH from 1986 to 1990 and since 1994.  She also
   serves on the Board of Directors of the Kemper National Insurance
   Companies and the Carnegie Foundation for the Advancement of Teaching. 
   She is a member of a variety of professional and community organizations,
   including the American Economic Association; the Association of American
   Universities (currently serving on the Executive Committee); the Wisconsin
   Academy of Sciences, Arts and Letters; the American Red Cross (Dane
   County); Competitive Wisconsin, Inc.; and Forward Wisconsin.  In addition
   to her administrative position, she is a professor of Economics at the
   University of Wisconsin-Madison.

   Henry C. Prange        Principal Occupation: Retired Chairman of the
                          Board, H. C. Prange Company (retail stores), Green
                          Bay, Wisconsin.

                          Age:  68

                          Served as director since:  1965

                          Annual Meeting at which expected nominated term of
                          office would expire:  1999

   Other Information:  Mr. Prange has served as a director of WPLH since
   1986. 


   Continuing Directors

   L. David Carley        Principal Occupation: Consultant to institutions
                          and associations in higher education and health
                          delivery; financial advisor to small businesses.

                          Age:  67

                          Served as director from:  1975 to 1977 and since
                          1983

                          Annual Meeting at which current term of office will
                          expire:  1998

   Other Information:  Mr. Carley is a trustee of the Kennedy Presidential
   Library, and is Chairman of the Board of Alliance Therapies Inc., a health
   rehabilitation firm.   Mr. Carley has served as a director of WPLH from
   1986 to 1990 and since 1994. 

   Erroll B. Davis, Jr.   Principal Occupation:  President and Chief
                          Executive Officer of the Company; President and
                          Chief Executive Officer of WPLH; Chairman of the
                          Board of Heartland Development Corporation.

                          Age:  51

                          Served as director since:  1984

                          Annual Meeting at which current term of office will
                          expire:  1997

   Other Information:  Mr. Davis was elected President of the Company in July
   1987, and was elected to his current position with the Company in August
   1988.  Mr. Davis joined the Company in August 1978.  Mr. Davis was elected
   President of WPLH in January 1990, and was elected President and Chief
   Executive Officer of WPLH effective July 1, 1990, and has served as a
   director of WPLH since 1982.  Mr. Davis was elected Chairman of the Board
   of Heartland Development Corporation, a subsidiary of WPLH, effective July
   1, 1990.  He is a director of the Edison Electric Institute, the
   Association of Edison Illuminating Companies,  Amoco Oil Company,
   Competitive Wisconsin, Inc., Electric Power Research Institute, PPG
   Industries, Inc., Sentry Insurance Company (a mutual company), and the
   Wisconsin Utilities Association.  Mr. Davis is also a director and
   immediate past chair of the Wisconsin Association of Manufacturers and
   Commerce and a director and vice chair of Forward Wisconsin.

   Donald R. Haldeman     Principal Occupation:  Executive Vice President and
                          Chief Executive Officer, Rural Insurance Companies 
                          (a mutual group), Madison, Wisconsin.

                          Age:  59

                          Served as director since:  1985

                          Annual Meeting at which current term of office will
                          expire:  1998

   Other Information:  Mr. Haldeman is a director of Competitive Wisconsin,
   Inc., and a member of the Board of Directors of the Natural Resources
   Foundation of Wisconsin, Inc.  He has served as a director of WPLH from
   1986 to 1990 and since 1994.

   Arnold M. Nemirow      Principal Occupation:  President and Chief
                          Executive Officer, Bowater, Inc. (a pulp and paper
                          manufacturer), Greenville, South Carolina.

                          Age:  52

                          Served as director since:  1994

                          Annual Meeting at which current term of office will
                          expire: 1998

   Other Information:  Mr. Nemirow served as President, Chief Executive
   Officer and Director of Wausau Paper Mills Company, a pulp and paper
   manufacturer, from 1990 until joining Bowater, Inc. in September 1994. 
   Mr. Nemirow has served as a director of WPLH since 1991.  He is a member
   of the New York Bar.

   Milton E. Neshek       Principal Occupation:  President, Chief Executive
                          Officer and Director of the law firm of Godfrey,
                          Neshek, Worth & Leibsle, S.C., Elkhorn, Wisconsin,
                          and General Counsel, Assistant Secretary and
                          Manager of New Market Development, Kikkoman Foods,
                          Inc. (a food products manufacturer), Walworth,
                          Wisconsin.

                          Age:  65

                          Served as director since:  1984

                          Annual Meeting at which current term of office will
                          expire:  1997

   Other Information:  Mr. Neshek has served as a director of WPLH since
   1986.  Mr. Neshek is a director of Heartland Properties, Inc. and Capital
   Square Financial Corporation, a subsidiary of Heartland Development
   Corporation.  He is also a director of Kikkoman Foods, Inc.; Midwest U.S.-
   Japan Association; Regional Transportation Authority (for southeast
   Wisconsin); and Wisconsin-Chiba, Inc.  Mr. Neshek was the Chairman of the
   Governor's Commission on University of Wisconsin System Compensation from
   1991 through 1995  and  is a former member of the University of Wisconsin
   Accountability Task Force.  He is a fellow in the American College of
   Probate Counsel.  Mr. Neshek is active in the Walworth County Bar
   Association, and the State Bar of Wisconsin and is a member of the
   Wisconsin  Sesquicentennial Commission.  

   Judith D. Pyle         Principal Occupation:  Vice Chair and Senior Vice
                          President of Corporate Marketing of Rayovac
                          Corporation (a battery and lighting products
                          manufacturer), Madison, Wisconsin.

                          Age:  52

                          Served as a director since:  1994

                          Annual Meeting at which current term of office will
                          expire:  1998

   Other Information:  Ms. Pyle has served as a director of WPLH since 1992. 
   She is also a director of Rayovac Corporation, Firstar Corporation, and
   Oshkosh B'Gosh.  She is also a member of the Board of Visitors at the
   University of Wisconsin School of Business and the School of Family
   Resources and Consumer Sciences.  Further, Ms. Pyle is a member of the
   Board of Directors of the United Way Foundation, Greater Madison Chamber
   of Commerce, Madison Art Center, and Wisconsin Taxpayers Alliance, and is
   a trustee of the White House Endowment Fund.

   Carol T. Toussaint     Principal Occupation:  Consultant

                          Age:  66

                          Served as director since:  1976

                          Annual Meeting at which current term of office will
                          expire:  1997

   Other Information:  Mrs. Toussaint has served as a director of WPLH from
   1986 to 1990 and since 1994.  She is a Senior Associate of Hayes Briscoe,
   a national fund development firm.  She also works as an independent
   consultant to nonprofit organizations and operates a lecture program
   business.  She is a member of the President's Advisory Council on the Arts
   of the Kennedy Center for the Performing Arts, and serves on the Board of
   Governors of the Madison Community Foundation and as Vice Chair of the
   Madison Rotary Foundation.  Mrs. Toussaint also serves as a director of
   the Evjue Foundation, the Madison Civic Center Foundation and the
   Wisconsin History Foundation.  At the University of Wisconsin-Madison, she
   serves as a director of the Research Park, the School of Business Dean's
   Advisory Board and the Foundation's Council on Women's Giving, and as a
   director of the Alumni Association and convener of its Cabinet 99 Women's
   Initiative.

                        EXECUTIVE OFFICERS OF THE COMPANY

        The information required by Item 10 relating to the executive
   officers is set forth in Part I of the Annual Report on Form 10-K. 

   ITEM 11.   EXECUTIVE COMPENSATION

                            COMPENSATION OF DIRECTORS

        No fees are paid to directors who are officers of the Company and/or
   its parent or any of its subsidiaries (presently Mr. Davis). 
   Nonmanagement directors, each of whom serve on the Boards of the Company,
   WPLH, and Heartland Development Corporation, receive an annual retainer of
   $32,800 for service on all three boards.  Travel expenses are paid for
   each meeting day attended.  All nonmanagement directors also received a
   25 percent matching contribution in WPLH common stock for limited optional
   cash purchases, up to $10,000, of WPLH common stock through the WPLH
   Dividend Reinvestment and Stock Purchase Plan.  Matching contributions of
   $2,500 each for calendar year 1995 were made for the following directors: 
   L. Aspin, L. D. Carley, R. G. Flowers, D. R. Haldeman, K. C. Lyall, A. M.
   Nemirow, M. E. Neshek, H. C. Prange, J. D. Pyle, H. F. Scheig and C. T.
   Toussaint.  Mr. Scheig retired as a director effective May 17, 1995.  Mr.
   Aspin passed away on May 21, 1995.

        Director's Charitable Award Program - A Director's Charitable Award
   Program is maintained for the nonmanagement members of the Company's Board
   of Directors beginning after three years of service.  The purpose of the
   Program is to recognize the interest of the Company and its directors in
   supporting worthy institutions, and enhance the Company's director benefit
   program so that the Company is able to continue to attract and retain
   directors of the highest caliber.  Under the Program, when a director
   dies, a total of $500,000 will be donated by the Company and/or WPLH to
   one qualified charitable organization, or that amount will be divided
   among a maximum of four qualified charitable organizations, selected by
   the individual director.  The individual director derives no financial
   benefit from the Program.  All deductions for charitable contributions are
   taken by the Company and WPLH, and the donations are funded through life
   insurance policies on the directors.  Over the life of the Program, all
   costs of donations and premiums on the life insurance policies, including
   a return of the Company's cost of funds, will be recovered through life
   insurance proceeds on the directors.  The Program, over its life, will not
   result in any material cost to the Company.

        Director's Life Insurance Program - The Company maintains a split-
   dollar Director's Life Insurance Program for nonemployee directors,
   beginning after three years of service,  which provides a maximum death
   benefit of $500,000 to each eligible director.  Under the split-dollar
   arrangement, directors are provided a death benefit only and do not have
   any interest in the cash value of the policies.  The Life Insurance
   Program is structured to pay a portion of the total death benefit to the
   Company to reimburse the Company for all costs of the program, including a
   return on its funds.  The Life Insurance Program, over its life, will not
   result in any material cost to the Company.

                       COMPENSATION OF EXECUTIVE OFFICERS

        The following Summary Compensation Table sets forth the total
   compensation paid by the Company for all services rendered during 1995,
   1994, and 1993 to the Chief Executive Officer and the four other most
   highly compensated executive officers (the "named executive officers").

   <TABLE>
                                                     SUMMARY COMPENSATION TABLE
   <CAPTION>
                                                                                        Long-Term
                                                                                        Compensation
                                       Annual Compensation                              Awards
                                                                                        Securities
                                                                   Other                Underlying
   Name and                                                        Annual               Options/        All Other
   Principal Position        Year      Salary($)/1    Bonus($)     Compensation($)/2     SARs(#)/3      Compensation($)/4

   <S>                       <C>          <C>          <C>              <C>                <C>               <C>
   Erroll B. Davis, Jr       1995         374,913      125,496          16,688             13,100            54,131
   President and CEO         1994         374,913      128,232          13,163                  0            50,796
                             1993         374,190      115,796           8,979                  0            48,715

   William D. Harvey         1995         193,654       47,340           5,459              4,700            22,357
   Senior Vice               1994         193,654       56,080           5,203                  0            22,632
     President - WP&L        1993         168,962       42,104           4,152                  0            24,003

   Eliot G. Protsch          1995         182,000       47,520           3,951              4,700            18,362
   Senior Vice               1994         178,600       56,080           3,694                  0            17,245
     President - WP&L        1993         144,748       42,104           2,934                  0            14,122

   Anthony J. Amato          1995         148,964       40,046           4,887              3,650            17,156
   Senior Vice               1994         152,426       43,138           5,312                  0            16,970
    President - WP&L         1993         140,769       33,240           4,181                  0            17,842

   Daniel A. Doyle/5         1995         140,399       32,465           3,090              2,900            11,155
   Vice President, Finance   1994         117,212       35,583               0                  0             1,758
                             1993         113,173       14,559               0                  0             7,282
   </TABLE>

   ____________________

   1    Includes vacation days sold back to the Company.

   2    For all except Mr. Davis, amounts consist of income tax gross-ups for
        reverse split-dollar life insurance.  For Mr. Davis, amount consists
        of income tax gross-ups for reverse split-dollar life insurance -
        $12,630 and income tax gross-ups for financial counseling benefit -
        $4,058.

   3    Awards made in 1995 were in combination with contingent dividend
        awards as described in the table entitled "Long-Term Incentive Awards
        in 1995".

   4    All Other Compensation for 1995 consists of: matching contributions
        to 401(k) plan, Mr. Davis - $11,247, Mr. Harvey - $5,892  Mr. Protsch
        - $5,460, Mr. Amato -$4,469, and  Mr. Doyle - $3,330; financial
        counseling benefit, Mr. Davis - $4,400; split dollar life insurance 
        premiums, Mr. Davis -$24,790, Mr. Harvey - $10,546, Mr. Protsch -
        $8,799, Mr. Amato - $6,562, and Mr. Doyle - $3,953; reverse split
        dollar life insurance, Mr. Davis - $13,694, Mr. Harvey - $5,919, Mr.
        Protsch - $4,103, Mr. Amato -$6,125 and Mr. Doyle - $3,872.  The
        split dollar and reverse split dollar insurance premiums are
        calculated using the "foregone interest" method.

   5    Mr. Doyle was appointed Vice President - Power Production on April 8,
        1996.

                            OPTION/SAR GRANTS IN 1995

   The following table sets forth certain information concerning stock
   options granted during 1995 to the named executive officers under the WPLH
   Long-Term Equity Incentive Plan:

   <TABLE>
   <CAPTION>
                                                                                              Potential Realizable
                                                                                            Value at Assumed  Annual
                                                                                                 Rates of Stock
                                                                                             Appreciation for Option
                                                    Individual Grants                                Term/2


                                 Number of
                                Securities      % of Total
                                Underlying     Options/SARs
                                  Options       Granted to     Exercise or
                                  Granted      Employees in    Base Price     Expiration 
              Name                 (#)/1       Fiscal Year      ($/Share)        Date          5%($)         10%($)

    <S>                            <C>                <C>         <C>           <C>           <C>          <C> 
    Erroll B. Davis, Jr.           13,100             31%         27.50         1/3/05        226,630      574,304

    William D. Harvey               4,700             11%         27.50         1/3/05         81,310      206,048

    Eliot G. Protsch                4,700             11%         27.50         1/3/05         81,310      206,048

    Anthony J. Amato                3,650              9%         27.50         1/3/05         63,145      160,016

    Daniel A. Doyle                 2,900              7%         27.50         1/3/05         50,170      127,136

   <FN>
   1    Consists of non-qualified stock options to purchase shares of WPLH
        common stock granted pursuant to the WPLH Long-Term Equity Incentive
        Plan.  Options were granted on January 3, 1995, and will fully vest
        on January 3, 1998.  These options were granted with an equal number
        of contingent dividend awards as described in the table entitled
        "Long-Term Incentive Awards in 1995", and have exercise prices equal
        to the fair market value of a share of WPLH common stock on the date
        of grant.  Upon a "change in control" of WPLH as defined in the Long-
        Term Equity Incentive Plan or upon retirement, disability or death of
        the option holder, these options shall become immediately
        exercisable.  Upon exercise of an option, the executive purchases all
        or a portion of the shares covered by the option by paying the
        exercise price multiplied by the number of shares as to which the
        option is exercised, either in cash or by surrendering shares of WPLH
        common stock already owned by the executive.

   2    The hypothetical potential appreciation shown for the named
        executives is required by rules of the Securities and Exchange
        Commission.  The amounts shown do not represent either the historical
        or expected future performance of WPLH's common stock.  For example,
        in order for the named executives to realize the potential values set
        forth in the 5% and 10% columns in the table above, the price per
        share of WPLH common stock would be $44.80 and $71.34, respectively,
        as of the expiration date of the options.
   </TABLE>


                      OPTION/SAR VALUES AT DECEMBER 31, 1995

   The following table provides information for the named executive officers
   regarding the number and value of unexercised options.  No options were
   exercisable during 1995.

                             Number of Securities    Value of Unexercised
                            Underlying Unexercised       In-the-Money
                             Options/SARs at Year    Options/SARs at Year
                                     End                     End/1

                            Exercis-   Unexercis-   Exercis-    Unexercis-
    Name                      able        able        able         able

    Erroll B. Davis, Jr.        0        13,100         0        $40,938

    William D. Harvey           0         4.700         0        $14,688

    Eliot G. Protsch            0         4,700         0        $14,688

    Anthony J. Amato            0         3,650         0        $11,406

    Daniel A. Doyle             0         2,900         0       $  9,063


   1    Based on the closing per share price on December 29, 1995 of WPLH
        common stock of $30.625.

                       LONG-TERM INCENTIVE AWARDS IN 1995

   The following table provides information concerning long-term incentive
   awards made to the named executive officers in 1995.

   <TABLE>
   <CAPTION>
                                                              ESTIMATED FUTURE PAYOUTS UNDER
                                                              NON-STOCK PRICE-BASED PLANS/2

                               NUMBER OF
                                SHARES,      PERFORMANCE OR
                               UNITS OR       OTHER PERIOD
                                 OTHER      UNTIL MATURATION
              NAME              RIGHTS         OR PAYOUT       THRESHOLD     TARGET     MAXIMUM
                                 (#)/1                            ($)          ($)        ($)

    <S>                         <C>              <C>             <C>         <C>      <C>
    Erroll B. Davis, Jr.        13,100           1/3/98          61,622      77,028   134,799

    William D. Harvey            4,700           1/3/98          22,109      27,636    48,363

    Eliot G. Protsch             4,700           1/3/98          22,109      27,636    48,363

    Anthony J. Amato             3,650           1/3/98          17,170      21,462    37,559

    Daniel A. Doyle              2,900           1/3/98          13,642      17,052    29,841


   <FN>
   1 Consists of performance units awarded under the WPLH Long-Term Equity
     Incentive Plan in combination with stock options (as described in the
     table entitled "Option/SAR Grants in 1995").  These performance units
     are entirely in the form of contingent dividends and will be paid if
     total shareholder return over a three year period ending January 3,
     1998 equals or exceeds the median return earned by the companies in a
     peer group of utility holding companies, except that there will be no
     payment if WPLH's total return is negative over the course of such
     period.  If payable, each participant shall receive an amount equal to
     the accumulated dividends paid on one share of WPLH common stock during
     the period of January 3, 1995 through January 2, 1998 multiplied by the
     number of performance units awarded to the participant, and modified by
     a performance multiplier which ranges from 0 to 1.75 based on the WPLH
     total return relative to the peer group.

   2 Assumes, for purposes of illustration only, a 2 cent per share increase
     in the annual dividend on shares of WPLH common stock for 1996 and
     1997.
   </TABLE>


   Agreements with Executives

        WPLH, the parent of the Company, has entered into employment and
   severance agreements with certain executive officers of the Company,
   including Messrs. Davis, Harvey, Protsch, Amato, and Doyle. WPLH
   recognized that, in today's developing competitive marketplace within the
   energy industry, circumstances may arise in which a change of control of
   WPLH may occur, through acquisition or otherwise.   This potentiality may
   cause uncertainty about the continued employment  of certain key
   executives with the Company, without regard to the competence or past
   contributions of the executives.  WPLH recognized further that this
   uncertainty could result in the loss to the Company and WPLH of valuable
   services of one or more of the key executives, particularly during a
   period where these same executives may be called upon to negotiate on
   behalf of the shareowners.  Because of the intimate knowledge of the
   business and the affairs of the Company which these executives possess,
   such loss could be to the detriment of the Company and WPLH.  To provide
   the Company, WPLH and key executives reasonable security against changes
   in the relationship of the executives with the Company and WPLH in the
   event of a change in control, WPLH entered into the employment and
   severance agreements.  The agreements provide that each executive officer
   covered by the agreements is entitled to benefits if, within five years
   after a change in control of WPLH (as defined in the agreements), the
   officer's employment is ended through (i) termination by the Company,
   other than by reason of death or disability or for cause (as defined in
   the agreements), or (ii) termination by the officer due to a breach of the
   agreement by WPLH or the Company or a significant change in the officer's
   responsibilities, or (iii) in the case of Mr Davis' agreement only,
   termination by Mr. Davis following the first anniversary of the change of
   control.  The benefits provided under each agreement are: (i) a cash
   termination payment of one, two or three times (depending on which
   executive is involved) the sum of the executive officer's annual salary
   and his average annual bonus during the three years before the termination
   and (ii) continuation for up to five years of equivalent hospital,
   medical, dental, accident, disability and life insurance coverage as in
   effect at the time of termination.  The agreements also provide the
   foregoing benefits in connection with certain terminations which are
   effected in anticipation of a change of control.  Each agreement provides
   that if any portion of the benefits under the agreement or under any other
   agreement for the officer would constitute an excess payment for purposes
   of the Internal Revenue Code, benefits will be reduced so that the officer
   will be entitled to receive $1 less than the maximum amount which he could
   receive without becoming subject to the 20% excise tax imposed by the Code
   on certain excess payments as defined in the Code, or which WPLH may pay
   without loss of deduction under the Code.  The Board of Directors of WPLH
   has authorized that each of the foregoing agreements be amended to
   specifically provide that the consummation of the proposed combination
   involving WPLH, IES Industries Inc. and Interstate Power Company will
   constitute a change of control in certain cases for purposes of the
   agreements in the event of a termination without cause.

   Retirement and Employee Benefit Plans

        Salaried employees (including officers) of the  Company are eligible
   to participate in the Company's Retirement Plan.  All eligible persons
   whose compensation is reported in the foregoing Summary Compensation Table
   participated in the plan during 1995.  Contributions to the plan are
   determined actuarially, computed on a single-life, annuity basis, and
   cannot be readily calculated as applied to any individual participant or
   small group of participants.  For purposes of the plan, compensation means
   payment for services rendered, including vacation and sick pay, and is
   substantially equivalent to salary reported in the foregoing Summary
   Compensation Table.  Retirement Plan benefits depend upon length of plan
   service (up to a maximum of 30 years), age at retirement, and amount of
   compensation (determined in accordance with the plan) and are reduced by
   up to 50 percent of Social Security benefits.  Credited years of service
   under the plan for covered persons named in the foregoing Summary
   Compensation Table are as follows:  Erroll B. Davis, Jr., 16 years;
   William D. Harvey, 8 years; Eliot G. Protsch, 16 years; A. J. (Nino)
   Amato, 9 years; and Daniel A. Doyle, 3 years.  Assuming retirement at age
   65, a Retirement Plan participant (in conjunction with the Unfunded
   Supplemental Retirement Plan described below) would be eligible at
   retirement for a maximum annual retirement benefit as follows:

   <TABLE>
   <CAPTION>
                                             Retirement Plan Table

                                 Annual Benefit After Specified Years in Plan*
    Average Annual
     Compensation          5         10          15          20           25         30    

          <S>           <C>         <C>        <C>         <C>          <C>        <C>
          $125,000      $ 10,210    $20,421    $ 30,631    $ 40,841     $ 51,052   $ 61,262
           150,000        12,502     25,004      37,506      50,008       62,510     75,012
           200,000        17,085     34,171      51,256      68,341       85,427    102,512
           250,000        21,669     43,337      65,006      86,675      108,343    130,012
           300,000        26,252     52,504      78,756     105,008      131,260    157,512
           350,000        30,835     61,671      92,506     123,341      154,177    185,012
           400,000        35,419     70,837     106,256     141,675      177,093    212,512
           450,000        40,002     80,004     120,006     160,008      200,010    240,012
           475,000        42,294     84,587     126,881     169,175      211,468    253,762
   </TABLE>

   *  Average annual compensation is based upon the average of the highest 36
   consecutive months of compensation.  The Retirement Plan benefits shown
   above are net of estimated Social Security benefits and do not reflect any
   deductions for other amounts.  The annual retirement benefits payable are
   subject to certain maximum limitations (in general, $120,000 for 1995 and
   $120,000 for 1996) under the Internal Revenue Code.  Under the Retirement
   Plan and a supplemental survivors income plan, if a Retirement Plan
   participant dies prior to retirement, the designated survivor of the
   participant is entitled to a monthly income benefit equal to approximately
   50 percent (100 percent in the case of certain executive officers and key
   management employees) of the monthly retirement benefit which would have
   been payable to the participant under the Retirement Plan if the
   participant had remained employed by the Company until eligible for normal
   retirement.

        Unfunded Supplemental Retirement Plan - The Company maintains an
   Unfunded Supplemental Retirement Plan which provides funds for payment of
   retirement benefits above the limitations on payments from qualified
   pension plans in those cases where an employee's retirement benefits
   exceed the qualified plan limits.  Additionally, the plan provides for
   payments of supplemental retirement benefits to employees holding the
   title of Vice President or higher, who have been granted additional months
   of service by the Board of Directors for purposes of computing retirement
   benefits.

        Unfunded Executive Tenure Plan - The Company maintains an Unfunded
   Executive Tenure Plan to provide incentive for key executives to remain in
   the service of the Company by providing additional compensation which is
   payable only if the executive remains with the Company until retirement
   (or other termination if approved by the Board of Directors). 
   Participants in the plan must be designated by the Chief Executive Officer
   and approved by the Board.  Mr. Davis was the only active participant in
   the plan as of December 31, 1995.  The plan provides for monthly payments
   to a participant after retirement (at or after age 65, or with Board
   approval, prior to age 65) for 120 months.  The payments will be equal to
   25 percent of the participant's highest average salary for any consecutive
   36-month period.  If a participant dies prior to retirement or before 120
   payments have been made, the participant's beneficiary will receive
   monthly payments equal to 50 percent of such amount for 120 months in the
   case of death before retirement, or if the participant dies after
   retirement, 50 percent of such amount for the balance of the 120 months. 
   Annual benefits of $104,500 would be payable to Mr. Davis upon retirement,
   assuming he continues in the Company's service until retirement at the
   same salary as was in effect on December 31, 1995.

   ITEM 12.   SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

                         OWNERSHIP OF VOTING SECURITIES

        The Company has two classes of voting securities outstanding, common
   stock and preferred stock.  WPLH owns 100 percent of the outstanding
   common stock of the Company.  As of December 31, 1995, no shareowner
   beneficially owned more than five percent of any series of the Company's
   preferred stock.  Listed in the following table are the shares of WPLH
   common stock owned as of March 1, 1996, by the executive officers listed
   in the Summary Compensation Table and all of the directors of the Company,
   as well as the shares owned by directors and officers as a group.  No one
   in this group owns shares of the Company's preferred stock.

                                                       Shares
                                                    Beneficially
   Beneficial Owner                                    Owned(1) 
   Executives(2)
     A. J. (Nino) Amato  . . . . . . . . . . . .      2,249  (3)
     Daniel A. Doyle . . . . . . . . . . . . . .        297
     William D. Harvey . . . . . . . . . . . . .      7,131  (3)
     Eliot G. Protsch  . . . . . . . . . . . . .      8,005  (3)

   Expected Director Nominees
     Rockne G. Flowers . . . . . . . . . . . . .      7,738
     Katharine C. Lyall  . . . . . . . . . . . .      4,688
     Henry C. Prange . . . . . . . . . . . . . .      9,496  (3)

   Continuing Directors
     L. David Carley . . . . . . . . . . . . . .      3,514
     Erroll B. Davis, Jr.  . . . . . . . . . . .     10,274  (3)(4)
     Donald R. Haldeman  . . . . . . . . . . . .      3,454
     Arnold M. Nemirow . . . . . . . . . . . . .      6,722
     Milton E. Neshek  . . . . . . . . . . . . .     10,486
     Judith D. Pyle  . . . . . . . . . . . . . .      4,519
     Carol T. Toussaint  . . . . . . . . . . . .      8,804

   All Executives and Directors as a Group
     27 people, including those listed above . .    104,409


   __________________
   (1)  Total shares of WPLH common stock outstanding as of December 31, 1995
        were 30,773,588.  All individual executives and directors owned
        beneficially less than one percent of the total outstanding shares. 
        All executives and directors as a group owned beneficially less than
        one percent of the total outstanding shares.
   (2)  Stock ownership of Mr. Davis is shown with continuing directors.
   (3)  Included in the beneficially owned shares shown are the following
        indirect ownership interests with shared voting and investment
        powers: Mr. Harvey  - 1,558; Mr. Protsch - 394; Mr. Davis - 4,602;
        Mr. Prange - 248; and Mr. Amato - 880.
   (4)  Mr. Davis has been awarded 1.67 shares of restricted HDC common stock
        subject to a Restricted Stock Agreement with Heartland Development
        Corporation (a subsidiary of WPLH) and WPLH.

   ITEM 14.   EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON FORM 8-
              K

   (a) (1)    Consolidated Financial Statements of the Company

        Included in Part II of this report:

        Report of Independent Public Accountants 

        Consolidated Statements of Income for the Years Ended December 31,
        1995, 1994 and 1993

        Consolidated Balance Sheets, December 31, 1995 and 1994

        Consolidated Statements of Cash Flows for the Years Ended
        December 31, 1995, 1994 and 1993

        Consolidated Statements of Capitalization, December 31, 1995 and 1994

        Consolidated Statements of Common Shareowners' Investment

        Notes to Consolidated Financial Statements

   (a) (2)    Financial Statement Schedules of the Company

        For each of the years ended December 31, 1995, 1994 and 1993
<PAGE>



        Schedule II.  Valuation and Qualifying Accounts and Reserves

        All other schedules are omitted because they are not applicable or
        not required, or because the required information is shown either in
        the consolidated financial statements or in the notes thereto.

   (a) (3)    Exhibits

        The following Exhibits are filed herewith or incorporated herein by
        reference.  Documents indicated by an asterisk (*) are incorporated
        herein by reference.
                  
        2A*     Agreement and Plan of Merger, dated as of November 10, 1995,
                by and among WPL Holdings, Inc., IES Industries Inc.,
                Interstate Power Company and AMW Acquisition, Inc.
                (incorporated by reference to Exhibit 2.1 to the Company's
                Current Report on Form 8-K, dated November 10, 1995)

        3A*     Restated Articles of Incorporation, as amended (incorporated
                by reference to Exhibit 3.1 to the Company's Quarterly
                Report on Form 10-Q for the quarter ended June 30, 1994)

        3B      Amendments to By-Laws of the Company

        3C      By-Laws of the Company as revised to January 24, 1996

        4A*     Indenture of Mortgage or Deed of Trust dated August 1, 1941,
                between WP&L and First Wisconsin Trust Company and George B.
                Luhman, as Trustees, incorporated by reference to Exhibit
                7(a) in File No. 2-6409, and the indentures supplemental
                thereto dated, respectively, January 1, 1948, September 1,
                1948, June 1, 1950, April 1, 1951, April 1, 1952,
                September 1, 1953, October 1, 1954, March 1, 1959, May 1,
                1962, August 1, 1968, June 1, 1969, October 1, 1970, July 1,
                1971, April 1, 1974, December 1, 1975, May 1, 1976, May 15,
                1978, August 1, 1980, January 15, 1981, August 1, 1984,
                January 15, 1986, June 1, 1986, August 1, 1988, December 1,
                1990, September 1, 1991, October 1, 1991, March 1, 1992,
                May 1, 1992, June 1, 1992 and July 1, 1992 (incorporated by
                reference to Second Amended Exhibit 7(b) in File No. 2-7361;
                Amended Exhibit 7(c) in File No. 2-7628; Amended Exhibit
                7.02 in File No. 2-8462; Amended Exhibit 7.02 in File No.
                2-8882; Second Amended Exhibit 4.03 in File No. 2-9526;
                Amended Exhibit 4.03 in File No. 2-10406; Amended Exhibit
                2.02 in File No. 2-11130; Amended Exhibit 2.02 in File No.
                2-14816; Amended Exhibit 2.02 in File No. 2-20372; Amended
                Exhibit 2.02 in File No. 2-29738; Amended Exhibit 2.02 in
                File No. 2-32947; Amended Exhibit 2.02 in File No. 2-38304;
                Amended Exhibit 2.02 in File No. 2-40802; Amended Exhibit
                2.02 in File No. 2-50308; Exhibit 2.01(a) in File No.
                2-57775; Amended Exhibit 2.02 in File No. 2-56036; Amended
                Exhibit 2.02 in File No. 2-61439; Exhibit 4.02 in File No.
                2-70534; Amended Exhibit 4.03 File No. 2-70534; Exhibit 4.02
                in File No. 33-2579; Amended Exhibit 4.03 in File No.
                33-2579; Amended Exhibit 4.02 in File No. 33-4961; Exhibit
                4B to WP&L's Form 10-K for the year ended December 31, 1988;
                Exhibit 4.1 to WP&L's Form 8-K dated December 10, 1990;
                Amended Exhibit 4.26 in File No. 33-45726; Amended Exhibit
                4.27 in File No.33-45726; Exhibit 4.1 to WP&L's Form 8-K
                dated March 9, 1992; Exhibit 4.1 to WP&L's Form 8-K dated
                May 12, 1992; Exhibit 4.1 to WP&L's Form 8-K dated June 29,
                1992; and Exhibit 4.1 to WP&L's Form 8-K dated July 20,
                1992)

        10A*#   Executive Tenure Compensation Plan, as revised November 1992
                (incorporated by reference to Exhibit 10A to the Company's
                Form 10-K for the year ended December 31, 1992)

        10B*#   Form of Supplemental Retirement Plan, as revised November
                1992 (incorporated by reference to Exhibit 10B to the
                Company's Form 10-K for the year ended December 31, 1992)

        10C*#   Forms of Deferred Compensation Plans, as amended June 1990
                (incorporated by reference to Exhibit 10C to the Company's
                Form 10-K for the year ended December 31, 1990)

        10C.1*# Officer's Deferred Compensation Plan II, as adopted
                September 1992 (incorporated by reference to Exhibit 10C.1
                to the Company's Form 10-K for the year ended December 31,
                1992)

        10C.2*# Officer's Deferred Compensation Plan III, as adopted January
                1993 (incorporated by reference to Exhibit 10C.2 to the
                Company's Form 10-K for the year ended December 31, 1992)

        10D*#   Pre-Retirement Survivor's Income Supplemental Plan, as
                revised November 1992 (incorporated by reference to Exhibit
                10F to the Company's Form 10-K for the year ended
                December 31, 1992)

        10E*#   Wisconsin Power and Light Company Management Incentive Plan
                (incorporated by reference to Exhibit 10H to the Company's
                Form 10-K for the year ended December 31, 1992)

        10F*#   Deferred Compensation Plan for Directors, as amended
                January 17, 1995 (incorporated by reference to Exhibit 10F
                to the Company's Form 10-K for the year ended December 31,
                1994)

        10G*#   WPL Holdings, Inc. Long-Term Equity Incentive Plan
                (incorporated by reference to Exhibit 4.1 to the Company's
                Quarterly Report on Form 10-Q for the quarter ended June 30,
                1994)

        10H*#   Key Executive Employment and Severance Agreement by and
                between WPL Holdings, Inc., and E.B. Davis, Jr.
                (incorporated by reference to Exhibit 4.2 to the Company's
                Quarterly Report on Form 10-Q for the quarter ended June 30,
                1994)

        10I*#   Form of Key Executive Employment and Severance Agreement by
                and between WPL Holdings, Inc. and each of W.D. Harvey, E.G.
                Protsch and A.J. Amato (incorporated by reference to Exhibit
                4.3 to the Company's Quarterly Report on Form 10-Q for the
                quarter ended June 30, 1994)

        10J*#   Form of Key Executive Employment and Severance Agreement by
                and between WPL Holdings, Inc. and each of E.M. Gleason,
                B.J. Swan, D.A. Doyle, N.E. Boys, D.E. Ellestad, P.J. Wegner
                and K.K. Zuhlke (incorporated by reference to Exhibit 4.4 to
                the Company's Quarterly Report on Form 10-Q for the quarter
                ended June 30, 1994)

        21      Subsidiaries of the Company

        27      Financial Data Schedule

   _______________
   #  A management contract or compensatory plan or arrangement.


        Pursuant to Item 601(b)(4)(iii) of Regulation S-K, the Company hereby
   agrees to furnish to the Securities and Exchange Commission, upon request,
   any instrument defining the rights of holders of unregistered long-term
   debt not filed as an exhibit to this Form 10-K.  No such instrument
   authorizes securities in excess of 10 percent of the total assets of the
   Company.

   (b)  Reports on Form 8-K.

        The Company filed a Current Report on Form 8-K, dated November 10,
        1995, reporting (under Item 5) that its parent, WPL Holdings, Inc.,
        had entered into an Agreement and Plan of Merger with IES Industries
        Inc. and Interstate Power Company.


   <PAGE>
                                   SIGNATURES

             Pursuant to the requirements of Section 13 or 15(d) of the
   Securities Exchange Act of 1934, the Registrant has duly caused this
   amendment to be signed on its behalf by the undersigned, thereunto duly
   authorized.

                                      WISCONSIN POWER AND LIGHT COMPANY



   Date:  April 29, 1996              By:  /s/  Edward M. Gleason            
                                        Edward M. Gleason
                                        Corporate Secretary


   <PAGE>
                        WISCONSIN POWER AND LIGHT COMPANY
                                  EXHIBIT INDEX


   Exhibit
     No.           Description

   3B*    Amendments to By-Laws of the Company

   3C*    By-Laws of as revised to January 24, 1996

   21*    Subsidiaries of the Company

   27*    Financial Data Schedule

   ______________
   * Previously filed with this Annual Report on Form 10-K.


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