WISCONSIN POWER & LIGHT CO
10-Q, 1996-05-15
ELECTRIC & OTHER SERVICES COMBINED
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                        SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C.  20549

                                   FORM  10-Q


               QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF
        X      THE SECURITIES EXCHANGE ACT OF 1934
      ------
               For the quarterly period ended  March 31, 1996
      
               TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF
      ------   THE SECURITIES EXCHANGE ACT OF 1934

               For the transition period from ____________ to ____________

   Commission file number  0-337 

                        WISCONSIN POWER AND LIGHT COMPANY 
             (Exact name of registrant as specified in its charter)

                Wisconsin                                      39-0714890
    (State or other jurisdiction              (I.R.S. Employer Identification
   of incorporation or organization)                              No.)       


          222 West Washington Avenue, Madison, Wisconsin         53703
              (Address of principal executive offices)        (Zip Code)

             Registrant's telephone number, including area code  
             608-252-3311 

   Indicate by check mark whether the registrant (1) has filed all reports
   required to be filed by Section 13 or 15(d) of the Securities Exchange Act
   of 1934 during the preceding 12 months (or for such shorter period that
   the registrant was required to file such reports), and (2) has been
   subject to such filing requirements for the past 90 days.

                               YES   X         NO
                                  --------           --------         

   Indicate the number of shares outstanding of each of the issuer's classes
   of common stock, as of the latest practicable date.
                        
         Common Stock Outstanding at March 31, 1996:  13,236,601 shares

   <PAGE>
                                    CONTENTS





                                                                         PAGE
   PART I.   Financial Information:

             Consolidated Financial Statements of Wisconsin Power and
              Light Co.

             Consolidated Balance Sheets as of March 31, 1996
              and 1995 and December 31, 1995 . . . . . . . . . . . . . .  2,3

             Consolidated Statements of Income for the Three and Twelve 
              Months Ended March 31, 1996 and 1995 . . . . . . . . . . . .  4

             Consolidated Statements of Cash Flows for the Three and
              Twelve Months Ended March 31, 1996 and 1995  . . . . . . . .  5

             Notes to Consolidated Financial Statements  . . . . . . . . .  6

             Management's Discussion and Analysis of Financial
              Condition and Results of Operations  . . . . . . . . . . . .  7

   PART II.  Other Information . . . . . . . . . . . . . . . . . . . . . . 15

             Signatures  . . . . . . . . . . . . . . . . . . . . . . . . . 16

             Exhibit Index . . . . . . . . . . . . . . . . . . . . . . . . 17


   <PAGE>
               WISCONSIN POWER AND LIGHT COMPANY AND SUBSIDIARIES
                           Consolidated Balance Sheets


                                   March 31      March 31,     December 31,   
                                     1996           1995          1995
                                         (Thousands of Dollars)
   ASSETS
   UTILITY PLANT:
     Plant in service--
       Electric.................  $1,674,322     $1,627,437      $1,666,134
       Gas......................     218,973        207,581         217,678
       Water....................      23,072         21,929          22,518
       Common...................     140,504        126,434         136,943
                                   ---------      ---------       ---------
                                   2,056,871      1,983,381       2,043,273

     Less: Accumulated provision
      for depreciation..........     908,603        834,837         887,562
                                   ---------      ---------       ---------
                                   1,148,268      1,148,544       1,155,711

     Construction work in
      progress..................      42,848         28,268          36,996
     Nuclear fuel, net..........      14,976         17,605          18,867
                                   ---------      ---------       ---------   
    Total utility plant......      1,206,092      1,194,417       1,211,574
                                   ---------      ---------       ---------

   OTHER PROPERTY AND EQUIPMENT,
    net........................       22,600         12,585          22,275
                                   ---------      ---------       ---------
   INVESTMENTS:                                                              
     Nuclear decommissioning
      trust funds..............       82,523         63,480          73,357
     Other investments.........       12,432         12,033          12,488
                                   ---------      ---------       ---------   
                                      94,955         75,513          85,845

   CURRENT ASSETS:
     Cash and equivalents......        4,744          5,620           4,671
     Accounts receivable less
      allowance for doubtful
      accounts of $0, $ 209, and
      $ 0, respectively........       20,547         27,062          33,971
     Coal, at average cost.....       12,285         12,061          14,625
     Materials and supplies, at
      average cost.............       20,826         22,914          20,611
     Gas in storage, at average
      cost.....................        1,048          1,944           6,319
     Prepayments and other.....       18,823         19,087          21,190
                                   ---------      ---------       ---------   
     Total current assets....         78,273         88,688         101,387
                                   ---------      ---------       ---------
   OTHER ASSETS:                                                              
                  
        Regulatory assets......      169,075        156,834         171,699
        Deferred charges and
          other................       48,879         51,048          48,385
                                   ---------      ---------       ---------
            Total other assets.      217,954        207,882         220,084
                                   ---------      ---------       ---------
   TOTAL ASSETS................    1,619,874      1,579,085       1,641,165
                                   =========      =========       =========

   CAPITALIZATION AND LIABILITIES

     Common stock, $5 par value,
      authorized--18,000,000
      shares; issued and
      outstanding--13,236,601
      shares...................       66,183         66,183          66,183
     Premium on capital stock
      and capital surplus......      199,170        199,170         199,170
     Reinvested earnings.......      315,052        285,718         297,717
                                   ---------      ---------       ---------
         Total common equity...      580,405        551,071         563,070


   PREFERRED STOCK WITHOUT
    MANDATORY REDEMPTION:
     Cumulative, without par
      value, authorized 3,750,000
      shares maximum aggregate
      stated value $150,000,000;
        Cumulative, without par
         value, $100 stated
         value, 449,765 shares
         outstanding..........        44,977         44,977          44,977
        Cumulative, without
         par value, $25 stated
         value, 599,460 shares
         outstanding..........        14,986         14,986          14,986
                                   ---------      ---------       ---------
        Total preferred stock.        59,963         59,963          59,963

   FIRST MORTGAGE BONDS,
    NET.......................       318,615        336,553         318,599
                                   ---------      ---------       ---------
      Total capitalization....       958,983        947,587         941,632
                                   ---------      ---------       ---------
   CURRENT LIABILITIES:
     Variable rate demand
       bonds..................        56,975         56,975          56,975
     Short-term debt..........        26,000         19,000          72,500
     Accounts payable.........        69,998         67,269          82,428
     Accrued payroll and
       vacation...............        10,477         12,201          11,011
     Accrued taxes............        20,997         20,696           7,795
     Accrued interest.........         5,202          6,114           7,574
     Other....................        29,113         14,066          22,356
                                   ---------      ---------       ---------
       Total current
        liabilities...........       218,762        196,321         260,639
                                   ---------      ---------       ---------

   OTHER LIABILITIES AND CREDITS:
     Accumulated deferred
      income taxes ...........       239,690        223,770         239,812
     Accumulated deferred
      investment tax credits..        38,364         40,279          38,842
     Accrued environmental
      remediation costs.......        76,763         79,267          76,852
     Other....................        87,312         91,861          83,388
                                   ---------      ---------       ---------
       Total other liabilities
        and credits...........       442,129        435,177         438,894
                                   ---------      ---------       ---------

   TOTAL CAPITALIZATION
    AND LIABILITIES...........     1,619,874      1,579,085       1,641,165
                                   =========      =========       =========


   The accompanying notes are an integral part of the consolidated financial
   statements.

   <PAGE>
               WISCONSIN POWER AND LIGHT COMPANY AND SUBSIDIARIES
                        Consolidated Statements of Income

                              Three Months Ended,     Twelve Months Ended,
                                   March 31,                March 31,
                               1996         1995       1996        1995
                                         (Thousands of Dollars)

   OPERATING REVENUES:
     Electric.............. $ 148,500    $ 131,151  $ 563,672  $  525,701
     Gas...................    71,741       55,207    155,703     142,061
     Water.................       993          984      4,189       4,140
                             --------      -------   --------   ---------
                              221,234      187,342    723,564     671,902

   OPERATING EXPENSES:
     Electric production
       fuels...............    28,604       29,713    115,380     120,896
     Purchased power.......    15,344        7,148     52,210      35,574
     Purchased gas.........    45,364       33,882     95,483      91,137
     Other operation.......    34,189       34,980    136,606     148,730
     Maintenance...........     8,551        9,832     40,762      41,687
     Depreciation..........    21,667       19,495     83,336      73,194
     Taxes --                                                                 
       Current federal
        income.............    16,590       11,446     35,273      26,646
       Deferred income
        taxes..............       440        1,721      9,383      10,210
       Investment tax
        credit (restored)..      (478)        (479)    (1,915)     (1,924)
       Current state income     4,204        2,565      8,645       5,925
       Property, payroll &
        other..............     7,557        7,160     28,732      27,244
                             --------      -------   --------   ---------
                              182,032      157,463    603,895     579,319
                             --------      -------   --------   ---------
   OPERATING INCOME........    39,202       29,879    119,669      92,583
                             --------      -------   --------   ---------
   OTHER INCOME AND
    (DEDUCTIONS):                          
     Allowance for equity
      funds used during
      construction.........       530          271     1,684       2,831
     Other, net............       744           63       443       2,513
     Current income tax....      (253)          32        44       1,037
     Deferred income tax...        63            4         7      (2,127)
                             --------      -------   --------   ---------
                                1,084          370     2,178       4,254
                             --------      -------   --------   ---------
   INCOME BEFORE INTEREST
    EXPENSE................    40,286       30,249   121,847      96,837
                             --------      -------   --------   ---------
   INTEREST EXPENSE:       
     Interest on bonds.....     6,754        7,809    27,592      29,431
     Allowance for borrowed
      funds used during 
      construction (credit)      (248)         (90)     (821)       (930)
     Other.................     1,002          803     5,373       2,575
                             --------      -------   --------   ---------
                                7,508        8,522    32,144      31,076
                             --------      -------   --------   ---------
   NET INCOME..............    32,778       21,727    89,703      65,761
   PREFERRED STOCK
    DIVIDENDS..............       828          828     3,310       3,310
                             --------      -------   --------   ---------
   NET INCOME AFTER
    PREFERRED STOCK
    DIVIDENDS............ . $  31,950     $ 20,899  $ 86,393   $  62,451
                             ========      =======   =======    ========


   The accompanying notes are an integral part of the consolidated financial
   statements.
   <PAGE>

                      WISCONSIN POWER AND LIGHT COMPANY
                    CONSOLIDATED STATEMENT OF CASH FLOWS



                               Three Months Ended    Twelve Months Ended
                                    March 31,             March 31,
                                 1996       1995       1996       1995

                                        (Thousands of Dollars)

    Cash flows from (used
      for) operating
      activities:

      Net income  . . . . .      32,778     21,727     89,703     65,761 

      Adjustments to
         reconcile net
         income to net cash
         from operating
         activities:

      Depreciation  . . . .      21,667     19,495     83,336     73,193 
      Amortization of
         nuclear fuel . . .       2,169      2,208      7,748      7,090 

      Deferred income tax
         and investment tax
         credit . . . . . .        (101)     1,238      7,561     10,243 

      Allowance for equity
         funds used during
         construction . . .        (530)      (271)    (1,684)    (2,831)
    Changes in assets and
      liabilities:

      Net accounts
         receivable and
         unbilled revenues       13,423     (5,372)     6,514     (4,537)

      Production fuels,
         materials and
         supplies . . . . .       2,125      1,684      1,864        (30)
      Gas in storage  . . .       5,271      6,031        896        (98)

      Prepayments and other       2,367      3,224        264     (2,417)

      Accounts payable and
         accruals . . . . .     (15,337)    (6,013)     3,879      3,709 

      Accrued taxes   . . .      13,202     13,398        300     (6,038)
      Other, net  . . . . .      12,874     24,180      4,268     42,644 
                               --------    -------   --------   --------
         Net cash generated
         from operating
         activities . . . .      89,908     81,529    204,649    186,689 
                               --------    -------   --------   --------
    Cash flows from (used
      for)  financing
      activities:

      Common stock cash
         dividends  . . . .     (14,615)   (14,334)   (57,059)   (56,219)

      Preferred stock
         dividends  . . . .        (828)      (828)    (3,310)    (3,310)

      Net change in short
         term debt  . . . .     (46,500)   (31,500)     7,000     12,000 
      Retirement of first
         mortgage bonds . .       -          -        (18,000)      -

      Equity contribution
         from parent  . . .       -          -          -          6,052 
                               --------    -------   --------   --------
      Net cash (used for)
         financing
         activities . . . .     (61,943)   (46,662)   (71,369)   (41,477)


    Cash flows from (used
      for) investing
      activities:

      Additions to utility
         plant, excluding
         AFUDC  . . . . . .     (22,253)   (17,089)   (99,021)  (123,286)
      Allowance for
         borrowed funds used
         during construction       (248)       (90)      (821)      (930)

      Dedicated
         decommissioning
         funds  . . . . . .      (9,166)   (11,689)   (19,043)   (11,939)

      Other, net  . . . . .       3,775     (2,613)   (15,271)    (9,518)
                               --------    -------   --------   --------
         Net cash (used for)
           investing
           activities . . .     (27,892)   (31,481)  (134,156)  (145,673)
                               --------    -------   --------   --------
    Net increase in cash and
      equivalents   . . . .          73      3,386       (876)      (461)
    Cash and equivalents at
      beginning of period         4,671      2,234      5,620      6,081 
                               --------    -------   --------   --------
    Cash and equivalents at
      end of period   . . .    $  4,744   $  5,620   $  4,744   $  5,620 
                                =======    =======    =======    =======

    Supplemental disclosures
      of cash flow
      information:                                   
      Cash paid during the
         period for:

         Interest - debt  .    $  9,931   $  9,488   $ 32,284   $ 30,268 

         Income taxes . . .    $  2,803   $  1,864   $ 38,907   $ 29,761 




    The accompanying notes are an integral part of the consolidated
    financial statements.

   <PAGE>
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


   1.     The consolidated financial statements included herein have been
        prepared by Wisconsin Power & Light  (the "Company" or "WP&L"),
        without audit, pursuant to the rules and regulations of the
        Securities and Exchange Commission.  Accordingly, certain information
        and footnote disclosures normally included in financial statements
        prepared in accordance with generally accepted accounting principles
        have been condensed or omitted.  The consolidated financial
        statements include the Company and its wholly owned consolidated
        subsidiaries. The Company is a subsidiary of WPL Holdings, Inc. These
        financial statements should be read in conjunction with the financial
        statements and the notes thereto included in the Company's latest
        Annual Report on Form 10-K.

        In the opinion of management, all adjustments, consisting only of
        normal recurring adjustments, necessary for a fair presentation of (a)
        the consolidated results of operations for the three and twelve month
        periods ended March 31, 1996 and 1995, (b) the consolidated financial
        position at March 31, 1996 and 1995 and December 31, 1995, and (c) the
        consolidated statement of cash flows for the three and twelve month
        periods ended March 31, 1996 and 1995 have been made.

   2.     In anticipation of an expected offering of $60 million of long-term
        debt securities in 1996, the Company entered into an interest rate
        forward contract in 1995.  As a result of favorable cash flow during
        the first quarter of 1996, the Company now anticipates that it will
        defer its offering of long-term debt securities until 1997, and has
        consequently closed its interest rate forward contract position.  The
        gain realized on closing this position will be deferred and
        recognized as an adjustment to interest expense over the life of the
        long-term debt securities expected to be issued in 1997. 

   3.     During the first quarter of 1996, the Financial Accounting
        Standards Board issued an Exposure Draft on Accounting for
        Liabilities Related to Closure and Removal of Long-Lived Assets which
        deals with, among other issues the accounting for decommissioning
        costs.  If current electric utility industry accounting practices for
        such decommissioning are changed:  (1) annual provisions for
        decommissioning could increase, (2) the estimated cost for
        decommissioning could be recorded as a liability rather than as
        accumulated depreciation, with recognition of an increase in the
        recorded amount of nuclear plant, and (3) trust fund income from the
        external decommissioning trusts could be reported as investment
        income rather than as a reduction to decommissioning expense. Given
        the preliminary nature of the process, the Company cannot currently
        determine what impact, if any, this process may have on the Company's
        financial condition or results of operations.

   <PAGE>
                      MANAGEMENT'S DISCUSSION AND ANALYSIS
                OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

   THREE MONTHS ENDED MARCH 31, 1996 VS. MARCH 31, 1995:

   OVERVIEW

        The Company reported consolidated first quarter net income of $32.0
   million  compared to $20.9 million for the same period in 1995. Weather-
   driven sales growth, increased sales to other utilities, and continued
   customer growth  contributed to higher electric and gas margins as
   compared with the first quarter of last year. 

        Electric margin increased by $10.3 million due to increased sales and
   lower aggregate costs per kWh.  Gas margins increased $5.1 million as a
   result of higher sales.  In addition, operations and maintenance expenses
   declined during the first quarter due to lower steam plant maintenance
   costs.

        Partially offsetting the higher electric and gas margins was an
   increase in depreciation expense and income tax expense.

   <TABLE>
   Electric Operations
   <CAPTION>
                          Revenues
                          and Costs           %             kWhs Sold           %          Customers at           %
                       (In Thousands)       Change        (In Thousands)      Change      End of Quarter       Change
                         1996        1995                  1996        1995                 1996        1995

   <S>                 <C>         <C>        <C>      <C>         <C>            <C>     <C>        <C>            <C>
   Residential         
    and Farm           $55,651     $51,890       7%      833,669     769,610       8%     332,335     325,971        2%
   Industrial           34,112      31,555       8%      931,586     883,174       5%         809         776        4%
   Commercial           26,399      24,290       9%      447,966     421,040       6%      45,035      44,035        2%
   Wholesale and
    Class A             30,911      21,739      42%    1,192,342     685,138      74%          88          81        9%
   Other                 1,427       1,677    (30%)       14,680      13,247      11%       1,717       1,496       15%
                         -----     -------               -------      ------                -----     -------

        Total          148,500     131,151      13%    3,420,243   2,772,209      23%     379,984     372,359        2%
                      --------    --------             =========   =========      ===    ========     =======      ====
   Electric
    Production               
    Fuels               28,604      29,713      (6%)             

                        
   Purchased             
    Power               15,344       7,148     115%                              
                        ------       -----

   Margin             $104,552     $94,290      11%
                       =======     =======     ====

   </TABLE>

        Electric revenues increased $17.3 million, or 13 percent, as compared
   to the first quarter of 1995. The increase was the result of a 23 percent
   increase in kWh sales primarily due to colder winter weather in 1996.

        Electric margin increased $10.3 million, or 11 percent, during the
   first quarter of 1996 compared to the first quarter of 1995  primarily due
   to higher sales (as discussed above) combined with lower production fuels
   expense and the availability of competitively priced purchased power to
   supplement internal generation. The decrease in production fuel costs was
   the result of slightly lower coal and transportation costs.

   <TABLE>
   Gas Operations
   <CAPTION>
                          Revenues
                          and Costs         %         Therms Sold         %        Customers at       %
                       (In Thousands)     Change     (In Thousands)     Change    End of Quarter    Change
                         1996      1995               1996       1995              1996      1995

   <S>                 <C>       <C>         <C>    <C>        <C>        <C>    <C>       <C>          <C>
   Residential and
    Farm               $39,434   $28,866      37%    65,866     54,950      20%  130,555   126,098       4%
   Firm                 21,787    15,777      38%    44,863     38,481      17%   16,198    15,689       3%
   Interruptible         1,064     1,171     (9)%     2,968      4,160    (29)%      288       237      22%
   Transport. and 
    Other                9,456     9,393       1%    65,417     53,963      21%      161       153       5%
                        ------     -----             ------     ------            ------   -------
        Total           71,741    55,207      30%   179,114    151,554      18%  147,202   142,177       4%
                        ------    ------            =======    =======     ====  =======   =======      ===
   Purchased Gas        45,364    33,882      34%          
                        ------    ------     ----
   Margin               26,377    21,325      24%
                        ======    ======     ====
   </TABLE>

         Gas revenues increased $16.5 million, or 30 percent, in the first
   quarter of 1996 as compared to 1995. The higher revenues were the result
   of an 18 percent rise in therm sales primarily due to colder weather in
   the first quarter and residential and firm customer growth. The higher
   sales volumes as well as favorable management of gas supply costs resulted
   in a $5.1 million, or 24 percent, increase in gas margin. The gas
   incentive program authorized by the Public Service Commission of Wisconsin
   also resulted in additional pre-tax savings of $1 million during the first
   quarter of 1996 compared with $0.3 million for the same period in 1995.  

   Maintenance Expense

        The decrease in  maintenance expense is primarily due to lower steam
   plant  maintenance costs.
    
   Depreciation 

        Depreciation expense increased as a result  of increased  property
   additions, amortization of contributions in aid of construction ( a
   reduction of expense) during the first quarter of 1995 and higher income
   on the decommissioning funds.

   Income Taxes

        Income taxes increased between first quarters consistent with  higher
   taxable income. 


   TWELVE MONTHS ENDED MARCH 31, 1996 VS. MARCH 31, 1995:

   OVERVIEW

        The Company reported consolidated net income of $86.4 million for the
   twelve months ended March 31, 1996 as compared to $62.5 million for the
   same period in 1995. Weather-driven  sales growth along with continued
   customer growth in the service territory contributed to increased electric
   and gas margins as compared with the twelve months ended March 31, 1995. 

        Electric margin increased by $26.9 million , or 7 percent, from
   increased sales and lower costs per kWh for both electric production fuels
   and purchased power. Gas margins increased $9.3 million, or 18 percent, as
   a result of increased therm sales and reduced gas cost per therm. In
   addition, other operation expense decreased primarily due to higher early
   retirement and severance expenses during the twelve month period ended
   March 31, 1995.
     
        Partially  offsetting the increases to income was a $10.1 million
   increase in depreciation expense resulting from higher decommissioning
   related expenses and property additions.     

   <TABLE>
   Electric Operations
   <CAPTION>
                                 Revenues
                                 and Cost              %             kWh Sold              %         Customers at          %
                              (In Thousands)        Change        (In Thousands)        Change      End of Quarter       Change
                            1996          1995                  1996         1995                   1996       1995

   <S>                       <C>          <C>          <C>     <C>          <C>              <C>    <C>        <C>           <C>
   Residential and                                                                                  
    Farm                     $203,611     $191,577        6%    3,001,882    2,759,640        9%    332,335    325,971        2%
   Industrial                 143,118      139,830        2%    3,920,932    3,781,084        4%        809        776        4%
   Commercial                 104,238      100,122        4%    1,800,332    1,681,405        7%     45,035     44,035        2%
   Wholesale and
    Class A                   106,522       85,778       24%    3,616,589    2,553,141       42%         88         81        9%
   Other                        6,183        8,394     (26)%       55,474       50,982        9%      1,717      1,496       15%
                               ------       ------                -------     --------              -------    -------
        Total                 563,672      525,701        7%   12,395,209   10,826,252       14%    379,984    372,359        2%
                             --------      -------             ==========   ==========      ====    =======    =======       ===
   Electric 
    production fuels          115,380      120,896      (5)%
   Purchased Power             52,210       35,574       47%             
                              -------       ------
   Margin                    $396,082     $369,231        7%
                              =======     ========      ====
   </TABLE>

        Electric revenues increased $38 million, or 7 percent, as compared to
   the twelve months ended March 31, 1995. The increase was the result of a
   14 percent increase in kWh sales primarily due to colder winter weather in
   1996, higher sales to other utilities and customer growth. 

        Electric margin increased 7 percent during the twelve months ended
   March 31, 1996 compared to the same period in 1995 primarily due to 
   higher sales combined with reduced costs per kWh for electric production
   fuels and purchased power. While the cost on a per kWh basis, including
   fuel expense and purchased power, declined, total purchased power expense
   increased by 47 percent. The increase reflects the Company's increased
   level of activity in the bulk power sales market as well as the
   opportunity to secure attractively priced energy purchases. Partially
   offsetting increased purchased power costs are slightly lower electric
   production fuel costs resulting from lower coal and transportation costs.

   <TABLE>
   Gas Operations
   <CAPTION>
                              Revenues
                             and Costs              %           Therms Sold            %           Customers at         %
                           (In Thousands)        Change       (In Thousands)         Change       End of Quarter      Change
                               1996         1995                 1996         1995                   1996       1995

   <S>                      <C>          <C>        <C>       <C>          <C>          <C>       <C>        <C>          <C>
   Residential and
    Farm                    $80,949      $65,668      23%     137,818      114,267        21%     130,555    126,098       4%
   Firm                      45,466       37,565      21%      97,698       81,901        19%      16,198     15,689       3%
   Interruptible              3,602        7,103    (49)%      10,956       21,975      (50)%         288        237      22%
   Transport. and
    Other                    25,686       31,725    (19)%     180,575      156,852        15%         161        153       5%
                            -------      -------              -------      -------                -------    -------
        Total               155,703      142,061      10%     427,047      374,995        14%     147,202    142,177       4%
                            =======      =======              =======      =======        ===     =======    =======     ====
                                         
   Purchased Gas             95,483       91,137       5%                                                           
                            -------      -------

   Margin                   $60,220      $50,924      18%
                            =======     ========
   </TABLE>


        Gas revenues increased $13.6 million, or 10 percent, during the
   twelve months ended March 31, 1996 as compared to the twelve months ended
   March 31, 1995. The higher revenues were the result of a 14 percent rise
   in therm sales primarily due to colder weather in the first quarter of
   1996 and residential and firm customer growth. The higher sales volumes as
   well as favorable management of gas supply costs resulted in a $9.3
   million, or 18 percent, increase in gas margin. 

        With the elimination of the purchased gas adjustment clause, the
   fluctuations in the commodity cost of gas above or below a prescribed
   commodity price index will increase or decrease WP&L's margin on gas
   sales. Both benefits and exposures are subject to customer sharing
   provisions. WP&L's share is capped at $1.1 million, pre-tax. For the first
   quarter of 1996 the gas incentive program resulted in additional pre-tax
   savings of $1 million  compared with $0.3 million for the same period in
   1995.  

   Other Operation

        Other operations expense declined by $12.1 million  primarily due to
   higher early retirement and severance expenses during the twelve month
   period ended March 31, 1995, related to the Company's reengineering
   efforts.

   Depreciation 

        Depreciation expense increased $10.1 million  as a result of property
   additions, greater amortization of contributions in aid of construction  (
   a reduction of expense) in the first quarter of 1995 compared with the
   same period in 1996 and higher income on the decommissioning funds.

   Income Taxes

        Income taxes increased for the twelve month period ended March 31,
   1996, as a result of higher taxable income.

   Other Income and Deductions

        Other income and deductions decreased $2.1 million for the twelve
   months ended March 31, 1996. The decrease represents a combination of a
   favorable court decision, affecting the period ended March 31, 1995, which
   allowed the Company  to collect from customers amounts previously refunded
   associated with the administration of a coal contract and lower income in
   the current period associated with the allowance for equity funds used
   during construction.

   LIQUIDITY AND CAPITAL RESOURCES

        The Company's liquidity is primarily determined by the level of cash
   generated from operations and the funding requirements of WP&L's ongoing
   construction and maintenance programs. WP&L finances its construction
   expenditures through internally generated funds supplemented, when
   required, by outside financing.  (Also see: Note 2 in the "Notes to
   Financial Statements," page 6.) 

        During the three and twelve months ended March 31, 1996 and March 31,
   1995, the Company generated sufficient cash flows from operations and
   short-term borrowings to cover operating expenses, cash dividends and
   investing activities. Cash flows from operations increased to $89.9
   million for the three months ended March 31, 1996, compared to $81.5
   million for the same period last year. For the twelve month period ended
   March 31, 1996, cash flows from operations increased to $204.6 million
   from $186.7 million during the same period in 1995.
    
   Financing and Capital Structure

        The level of short-term borrowing fluctuates based primarily on
   seasonal corporate needs, the timing of long-term financing and capital
   market conditions.  WP&L generally borrows on a short-term basis to
   provide interim financing of construction and capital expenditures in
   excess of available internally-generated funds. To maintain flexibility in
   its capital structure and to take advantage of favorable short-term rates,
   the Company also uses proceeds from the sales of accounts receivable and
   unbilled revenues to finance a portion of its long-term cash needs. Bank
   lines of credit of $70 million at March 31, 1996 are available to support
   these borrowings.

        The Company's capitalization at March 31,1996, including the current
   maturities of long-term debt, variable rate demand bonds and short-term
   debt, consisted of 56 percent common equity, 6 percent preferred stock and
   38 percent long-term debt. 

   Capital Expenditures

        WP&L is a capital-intensive business and requires large investments
   in long-lived assets. Therefore, the Company's most significant capital
   requirements relate to construction expenditures. Construction
   expenditures for the three months ended March 31, 1996 were $20.9 million. 
   The estimated construction expenditures for the remainder of 1996 are
   $128.5 million.  
                              
        The Company has a 41.0 percent ownership interest in the Kewaunee
   Nuclear Power Plant (KNPP).  The operating partner of this plant is
   Wisconsin Public Service Corporation (WPSC). The steam generator tubes at
   KNPP are susceptible to corrosion and cracking phenomena seen throughout
   the nuclear industry.  Steam Generator A is currently 24.94% effectively
   plugged and Steam Generator B is 17.69% effectively plugged for an average
   of 21.32%.  The current Kewaunee safety analysis report allows an
   effective tube plugging limit of up to 25% average for both steam
   generators, not to exceed 25% in either steam generator.  Analyses are
   currently being performed which the operating partner believes will
   increase the effective plugging limit to 30%.  The small reduction in
   capacity which has resulted from this tube plugging has not had a material
   impact on the financial performance of the Company.  

        As a result of the need to address the repair or replacement of the
   steam generators, the owners of KNPP have been, and are continuing to,
   evaluate various alternatives to deal with the degradation of the steam
   generator tubes.  As part of this evaluation, the owners have or will take
   the following actions:

        (a)  The Nuclear Regulatory Commission ("NRC") has been requested to
             redefine the pressure boundary point of the repaired steam
             generator tubes, which have been removed from service by
             plugging, in order to allow the return of many of the tubes to
             service; thus, permitting KNPP to return to full licensed power.

        (b)  The NRC will be requested to increase the steam generator
             effective plugging limit from 25% to 30%.

        (c)  A request will be submitted to the NRC to allow the owners to
             pursue welded repair technologies to repair existing sleeved
             tubes in an effort to return plugged tubes to service.

        (d)  The partners continue to evaluate the economics of replacement
             of the steam generators. The replacement of steam generators is
             estimated to cost approximately $100 million, exclusive of
             additional purchased power costs associated with an extended
             shutdown.

        WP&L believes that the best near term economic alternative for the
   owners of KNPP is to continue to pursue tube recovery and repair
   processes.  WP&L will reassess its views of available alternatives based
   on the condition of the steam generator tubes during the fall 1996
   refueling outage.

        Currently, the  owners of KNPP  have different views of the future
   market value of energy which impact on the desirability of replacing the
   steam generators.  During the first quarter of 1996 WPSC filed an
   application with the Public Service Commission of Wisconsin seeking
   approval to replace the steam generators in 1999.  WP&L believes that
   analysis and final action on this application will take approximately two
   years to complete.  The joint owners continue to analyze and discuss
   various options related to the future of KNPP, including various ownership
   transfer alternatives. The net book value of WP&L's share of KNPP as of
   March 31, 1996 was $57 million.

   Rates and Regulatory Matters

        On April 1, 1996, the Company filed an application with the Public
   Service Commission of Wisconsin ("PSCW") requesting an increase in
   electric, natural gas and water service rates.  The application requests a
   13.4 million (3.0 percent) increase in electric revenue and a $2.4 million
   (1.6 percent) increase in natural gas revenue to be effective for the
   period January 1, 1997, through December 31, 1998.  An increase of
   $102,000 in water revenues was also requested. General inflation and
   increased depreciation expense associated with customer service related
   investments are the primary factors supporting the proposed increase in
   electric and gas rates. The application is based on a regulatory return on
   common equity of 11.9 percent and an average common equity ratio of 51.6
   percent. The Company cannot currently predict the outcome of this rate
   proceeding.

   Industry Outlook

        The PSCW's inquiries into the future structure of the natural gas and
   electric utility industries are ongoing. The stated goal of the PSCW in
   the natural gas docket is to move all gas supply activities out of the
   existing regulated distribution utilities and allow independent units to
   compete for the business. The goal of the electric restructuring process
   is to create open access transmission and distribution services for all
   customers with competitive generation and customer service markets.
   Additional proceedings as well as consultation with the legislature are
   planned prior to a target implementation date after the year 2000. 

        On April 24, 1996, the Federal Energy Regulatory Commission ("FERC")
   issued two rules ( No. 888 and 889) that will promote competition by
   opening access to the nation's wholesale power market. The new rules
   require public utilities that own, control or operate transmission 
   systems to provide other companies with the same transmission
   access/service that they provide to themselves. To meet the requirement,
   affected utilities must file a single tariff within 60 days. The tariff
   must apply to all wholesale power sales and purchases over the utility's
   lines. In the case of power pools, public utility holding companies and
   bilateral coordination arrangements, the single transmission tariff must
   be filed by December 31, 1996. The FERC proposes that each public utility
   replace its soon-to-be- filed single open access tariff with a capacity
   reservation tariff by December 31, 1997. The Company presently has on file
   with the FERC a network and point to point tariff and is evaluating if a
   new single tariff is required to be filed within 60 days. 

        The Open Access Same-Time Information System (OASIS) Rule 889
   requires all public utilities to post their available transmission
   capacity on an Internet electronic bulletin board, providing access to all
   interested parties. This will ensure that transmission owners and their
   affiliates do not have an unfair competitive advantage in selling power.

        Rule 888  provides for the full recovery of stranded wholesale costs
   incurred in wholesale power contracts executed before July 11, 1994.
   States are given jurisdiction over the recovery of stranded retail costs.
   The FERC will assume this jurisdiction in cases where a state lacks the
   authority to become involved. Approximately 69  percent of the WP&L's
   annual wholesale revenues were covered by such contracts.       

   NEW ACCOUNTING PRONOUNCEMENTS

             Statement of Financial Accounting Standards No. 121, "Accounting
   for the Impairment of Long-Lived Assets and Long-Lived Assets to be
   Disposed Of"  imposes stricter criteria for evaluating the recoverability
   of regulatory assets and real estate investments.  The Company  adopted
   this standard on January 1, 1996. This statement has not had a material
   impact on the financial position or results of operations of the Company,
   which may change in the future as competitive factors influence wholesale
   and retail pricing in the utility industry.  

   INFLATION

               The impacts of inflation on WP&L are currently mitigated
   through current rate making methodologies.   Although rates will be held
   flat until at least 1997, management expects that any impact of inflation
   will be mitigated by customer growth and productivity improvements. 

   OTHER

   Proposed Merger

            WPL Holdings, Inc. ("WPLH"), IES Industries Inc. ("IES"), and
   Interstate Power Co. ("IPC") have entered into an Agreement and Plan of
   Merger ("Merger Agreement"), dated November 10, 1995, providing for:  a)
   IPC becoming a wholly-owned subsidiary of WPLH, and b) the merger of IES
   with and into WPLH, which merger will result in the combination of IES and
   WPLH as a single holding company (collectively, the "Proposed Merger"). 
   The new holding company will be named Interstate Energy Corporation 
   ("Interstate Energy").  The Proposed Merger, which will be accounted for
   as a pooling of interests, is still subject to approval by the
   shareholders of each company as well as several federal and state
   regulatory agencies. The corporate headquarters of Interstate Energy will
   be in Madison, Wisconsin.

            The business of Interstate Energy will consist of utility
   operations and various non-utility enterprises. The  utility subsidiaries
   currently serve approximately 870,000 electric customers and 360,000
   natural gas customers in Iowa, Illinois, Minnesota and Wisconsin.

   Union Contract

            The three year contract WP&L has with the International
   Brotherhood of Electrical Workers, Local 965 is in effect until June 1,
   1996. At the end of the first quarter, the contract covered 1,587 of
   WP&L's employees which represents approximately 69 percent of the total
   employees at WP&L. On May 1, 1996, tentative agreement was reached on a
   revised three year collective bargaining agreement which is subject to
   ratification by the union. The ratification process is expected to begin 
   May 20. The Company cannot predict whether the contract will be ratified.

   <PAGE>
                           PART II--OTHER INFORMATION

   Item 6.  Exhibits and Reports on Form 8-K

            1.    Exhibits:

                   27   Financial Data Schedule

            2.    Reports on Form 8-K:  None

   <PAGE>

                                    SIGNATURE

   Pursuant to the requirements of the Securities Exchange Act of 1934, the
   registrant has duly caused this report to be signed on its behalf by the
   undersigned thereunto duly authorized.


                                        Wisconsin Power and Light Company



   Date: May 15, 1996                   /s/ Edward M. Gleason
                                        Edward M. Gleason, Controller, 
                                        Treasurer and Corporate Secretary

   <PAGE>
                                  EXHIBIT INDEX



   Exhibit
     No.        Description

     27            Financial Data Schedule


<TABLE> <S> <C>

<ARTICLE> UT
<LEGEND>
THE SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
CONSOLIDATED FINANCIAL STATEMENTS OF WISCONSIN POWER AND LIGHT COMPANY
AS OF AND FOR THE PERIOD ENDED MARCH 31, 1996 AND IS QUALIFIED IN ITS
ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-START>                             JAN-01-1996
<PERIOD-END>                               MAR-31-1996
<BOOK-VALUE>                                  PER-BOOK
<TOTAL-NET-UTILITY-PLANT>                    1,206,092
<OTHER-PROPERTY-AND-INVEST>                    117,555
<TOTAL-CURRENT-ASSETS>                          78,273
<TOTAL-DEFERRED-CHARGES>                       217,954
<OTHER-ASSETS>                                       0
<TOTAL-ASSETS>                               1,619,874
<COMMON>                                        66,183
<CAPITAL-SURPLUS-PAID-IN>                      199,170
<RETAINED-EARNINGS>                            315,052
<TOTAL-COMMON-STOCKHOLDERS-EQ>                 580,405
                                0
                                     59,963
<LONG-TERM-DEBT-NET>                           318,615
<SHORT-TERM-NOTES>                                   0
<LONG-TERM-NOTES-PAYABLE>                       56,975
<COMMERCIAL-PAPER-OBLIGATIONS>                  26,000
<LONG-TERM-DEBT-CURRENT-PORT>                        0
                            0
<CAPITAL-LEASE-OBLIGATIONS>                          0
<LEASES-CURRENT>                                     0
<OTHER-ITEMS-CAPITAL-AND-LIAB>                 577,916
<TOT-CAPITALIZATION-AND-LIAB>                1,619,874
<GROSS-OPERATING-REVENUE>                      221,234
<INCOME-TAX-EXPENSE>                            20,946
<OTHER-OPERATING-EXPENSES>                      34,189
<TOTAL-OPERATING-EXPENSES>                     182,032
<OPERATING-INCOME-LOSS>                         39,202
<OTHER-INCOME-NET>                               1,274
<INCOME-BEFORE-INTEREST-EXPEN>                  40,286
<TOTAL-INTEREST-EXPENSE>                         7,508
<NET-INCOME>                                    32,778
                        828
<EARNINGS-AVAILABLE-FOR-COMM>                   31,950
<COMMON-STOCK-DIVIDENDS>                        14,615
<TOTAL-INTEREST-ON-BONDS>                        9,931
<CASH-FLOW-OPERATIONS>                          89,908
<EPS-PRIMARY>                                        0<F1>
<EPS-DILUTED>                                        0<F1>
<FN>
<F1>Earnings per share of common stock is not reflected because all of such
shares are held by WPL Holdings, Inc.
</FN>
        

</TABLE>


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