WISCONSIN POWER & LIGHT CO
10-K405, 1996-04-01
ELECTRIC & OTHER SERVICES COMBINED
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                                 UNITED STATES 
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 10-K

        [ x ]     ANNUAL REPORT PURSUANT TO SECTION 13 OR 15 (d) OF 
             THE SECURITIES EXCHANGE ACT OF 1934
              For the fiscal year ended December 31, 1995           

        [    ]    TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 (d) OF  
             THE SECURITIES EXCHANGE ACT OF 1934
              For the transition period from________to____________

   Commission file number 0-337 

                        WISCONSIN POWER AND LIGHT COMPANY
             (Exact name of registrant as specified in its charter)

            Wisconsin                                    39-0714890      
   (State or other jurisdiction of             I.R.S. Employer Identification
   incorporation or organization)                        Number)

   222 West Washington Avenue, Madison, Wisconsin                53703 
   (Address of principal executive offices)                  (Zip Code)

   Registrant's telephone number, including area code  (608) 252-3311 

   Securities registered pursuant to Section 12 (b) of the Act:  None

   Securities registered pursuant to Section 12 (g) of the Act:

                Preferred Stock (Accumulation without Par Value)              
                                (Title of Class)


               Indicate by check mark whether the registrant (1) has filed
   all reports required to be file by Section 13 or 15 (d) of the Securities
   Exchange Act of 1934 during the preceding 12 months (or for such shorter
   period that the registrant was required to file such reports), and (2) has
   been subject to such filing requirements for the past 
   90 days.    Yes  X   No     

               Indicate by check mark if disclosure of delinquent filers
   pursuant to Item 405 of Regulation S-K is not contained herein, and will
   not be contained, to the best of registrant's knowledge, in definitive
   proxy or information statements incorporated by reference in Part III of
   this Form 10-K or any amendment to this Form 10-K. [X]

               Indicate the number of shares outstanding of each of the
   registrant's classes of common stock, as of the latest practicable date.

            Class                      Outstanding at January 31, 1996  
   Common Stock, $5 par value                    13,326,601 shares

   DOCUMENTS INCORPORATED BY REFERENCE

               Portions of the Company's Proxy Statement relating to its 1996
   Annual Meeting of Shareowners (to be filed with the Commission under
   Regulation 14A within 120 days after the end of the registrant's fiscal
   year) are incorporated by reference into Part III hereof.

   <PAGE>
                        WISCONSIN POWER AND LIGHT COMPANY
                                    FORM 10-K
                                December 31, 1995

                                TABLE OF CONTENTS



          Part I.        Business  . . . . . . . . . . . . . . . . . 1

                         Properties  . . . . . . . . . . . . . . .  12

                         Legal Proceedings . . . . . . . . . . . .  12

                         Executive Officers  . . . . . . . . . . .  14

          Part II.       Financial Information . . . . . . . . . .  15

          Part III.      Directors and Executive Officers
                              Information  . . . . . . . . . . . .  51

          Part IV.       Exhibits  . . . . . . . . . . . . . . . .  51
          Signatures  . . . . . . . . . . . . . . . . . . . . . . . 54

          Report of Independent Public Accountants on Schedules . . 55

   ITEM 1.  BUSINESS

                                   THE COMPANY

            On March 1, 1988, after obtaining shareowner and all the
   necessary regulatory approvals, Wisconsin Power and Light Company (the
   "Company" or "WP&L") effected a corporate restructuring which included the
   formation of a holding company, WPL Holdings, Inc ("WPLH").  WPL Holdings,
   Inc. is the parent company of WP&L and its utility subsidiaries and of
   Heartland Development Corporation, the parent corporation for nonregulated
   businesses.

            WP&L, incorporated in Wisconsin on February 21, 1917, as the
   Eastern Wisconsin Electric Company, is a public utility predominately
   engaged in the transmission and distribution of electric energy and the
   generation and bulk purchase of electric energy for sale.  It also
   transports, distributes and sells natural gas purchased from gas
   suppliers.  Nearly all of WP&L's customers are located in south and
   central Wisconsin.  WP&L operates in municipalities pursuant to permits of
   indefinite duration which are regulated by Wisconsin law.  WP&L does not
   derive a material portion of its revenues from any one customer.

            WP&L owns all of the outstanding capital stock of South Beloit
   Water, Gas and Electric Company ("South Beloit"), a public utility
   supplying electric, gas and water service, principally in Winnebago
   County, Illinois, which was incorporated on July 23, 1908.

            WP&L also owns varying interests in several other subsidiaries
   and investments which are not material to WP&L's operations.

            On November 10, 1995, WPLH entered an agreement to merge with 
   IES Industries  Inc. ("IES")  of Cedar Rapids, Iowa, and Interstate Power
   Company ("IPC") of Dubuque, Iowa, under a holding company that will be
   known as Interstate Energy Corporation, headquartered in Madison,
   Wisconsin.  The merger is subject to the approval of the common
   shareowners of all companies and various regulatory agencies.  Interstate
   Energy Corporation will be registered under the Public Utility Holding
   Company Act of 1935, as amended.  It is anticipated that WP&L will
   continue to operate as a separate entity, headquartered in Madison, WI,
   for a period of time following the merger.  See Item 5. " Market for
   Registrant's Common Equity and Related Stockholder Matters - Proposed
   Merger" for additional information.

   Regulation

            WP&L is subject to regulation by the Public Service Commission
   of Wisconsin ("PSCW") as to retail utility rates and service, accounts,
   issuance and use of proceeds of securities, certain additions and
   extensions to facilities, and in other respects.  The PSCW is comprised of
   three Commissioners appointed by the Governor and ratified by the State
   Senate.  WP&L is required to file a rate case with the PSCW every two
   years with requests for rate relief  based on a forward- looking  test
   year period.  South Beloit is subject to regulation by the Illinois
   Commerce Commission ("ICC") for retail utility rates and service,
   accounts, issuance and use of proceeds of securities, certain additions
   and extensions to facilities, and in other respects.    

            The PSCW's inquiries into the future structure of the natural
   gas and electric utility industries are ongoing.  The stated goal of the
   PSCW in the natural gas docket is to move all gas supply activities out of
   the existing regulated distribution utilities and allow  independent units
   to compete for the business.  The goal of the electric utility
   restructuring process is to create open access transmission and
   distribution services for all customers with  competitive generation and
   customer  service markets.  Additional proceedings as well as consultation
   with the legislature are planned prior to a target implementation date
   after the year 2000.  

            The Federal Energy Regulatory Commission ("FERC") has
   jurisdiction under the Federal Power Act over certain of the electric
   utility facilities and operations, wholesale rates and accounting
   practices of WP&L and in certain other respects.  Certain of WP&L's
   natural gas facilities and operations are subject to the jurisdiction of
   the FERC under the Natural Gas Act.  WP&L is presently exempt from all
   provisions of the Public Utility Holding Company Act of 1935, except
   provisions relating to the acquisition of securities of other public
   utility companies.

            The FERC is currently developing regulation which will begin to
   provide open access to electric utility transmission facilities for
   wholesale customers subject to certain approved FERC tariffs.  WP&L
   believes its existing open access tariffs position it well to compete
   under such market conditions.

            With respect to environmental matters impacting WP&L and its
   subsidiaries, the United States Environmental Protection Agency
   administers certain federal statutes and has delegated the administration
   of other environmental initiatives to the Wisconsin Department of Natural
   Resources ("DNR").  In addition, the DNR has jurisdiction over air and
   water quality standards associated with fossil fuel fired electric
   generation and the level and flow of water, safety and other matters
   pertaining to hydroelectric generation.

            WP&L is subject to the jurisdiction of the Nuclear Regulatory
   Commission ("NRC") with respect to the Kewaunee Nuclear Power Plant
   ("Kewaunee") and to the jurisdiction of the United States Department of
   Energy ("DOE") with respect to the disposal of nuclear fuel and other
   radioactive wastes from  Kewaunee.

   Employees

            At  year-end 1995, WP&L employed 2,332 persons, of whom 1,872
   were considered electric utility employees, 319 were considered gas
   utility employees and 141 were considered other utility employees.  WP&L
   has a three-year contract with members of the International Brotherhood of
   Electrical Workers, Local 965, that is in effect until June 1, 1996.  The
   contract covers 1,601 of WP&L's employees.  The Company entered
   discussions concerning renegotiation of this contract in February 1996. 
   No assurance can be given regarding the outcome of these negotiations.

   ELECTRIC OPERATIONS:

   General

            WP&L provides electricity in a service territory of
   approximately 16,000 square miles in 35 counties in southern and central
   Wisconsin and four counties in northern Illinois.  As of December 31,
   1995, WP&L provided retail electric service to approximately 377,000
   customers in 610 cities, villages and towns, and wholesale service to 25
   municipal utilities, one privately owned utility, three rural electric
   cooperatives, one American Indian nation  and to the Wisconsin Public
   Power, Inc. system for the provision of  retail service to nine
   communities.

            Electric operations represented 79.2 percent of WP&L's total
   operating revenues and 87.8 percent of WP&L's total operating income for
   the year ended December 31, 1995.

            Electric sales are seasonal to some extent with the yearly peak
   normally occurring in the summer months.  WP&L also experiences a smaller
   winter peak in December or January.  The maximum net hourly peak load on
   the electric system was 2,197 megawatts  and occurred on July 31, 1995.  A
   new winter system peak of 1,913 megawatts occurred on December 11, 1995. 
   During the year ended December 31, 1995, about 82.1 percent of total
   kilowatthour requirements were generated by company-owned and
   jointly-owned facilities and the remaining 17.9 percent were purchased.

            WP&L's electric generating facilities include:  four coal-fired
   generating stations (including nine units; four jointly owned), seven
   natural-gas-fired peaking units, eight hydro-electric plants (two jointly
   owned), one gas-fired steam generating plant and one nuclear power plant
   (jointly owned).  WP&L will have the ability to dispatch and include in
   its reserve margin an 86 MW gas-fired peaking unit which will be
   operational in 1996.  Refer to Item 2. "Properties" for additional
   information regarding electric generating facilities.  WP&L owns
   21,413 miles of electric transmission and distribution lines and 362
   substations located adjacent to the communities served.   WP&L is
   interconnected with other utilities in Wisconsin and neighboring states
   and is an associate member of the Mid-Continent Power Pool ("MAPP") and a
   member of the Mid-America Interconnected Network, Inc.  ("MAIN").  WP&L
   officially notified the MAIN board of directors of  its intentions to
   withdraw  from MAIN, effective December 31, 1997.   WP&L believes that its
   customers' financial interest will be better served by participation in a
   regional organization that can reach consensus on transmission
   restructuring issues.  To date, MAIN has been unable to accomplish that
   objective.   Although WP&L would have until December 31, 1997, to join
   another reliability region, WP&L is currently studying its options and
   expects to make a final decision in 1996.

            The Company projects electric sales to grow at a  rate of 2.4
   percent  annually  over the next five years.   For a discussion regarding
   the Company's future construction, capital requirements and financing, see
   the "Liquidity and Capital Resources" section of Item 7. "Management's
   Discussion and Analysis of  Financial Condition and the Results of
   Operations."

   Fuel

            In 1995, approximately 81.1 percent of WP&L's net kilowatthour
   generation of electricity was fueled by coal and 15.3 percent by nuclear
   fuel (provided by WP&L's 41 percent ownership interest in Kewaunee.)  The
   remaining electricity generated was produced by hydroelectric, oil-fired
   and natural gas generation.

   Coal

            The Company's primary fuel source is coal.  To ensure an
   adequate supply of coal, WP&L has entered into certain long-term coal
   contracts.  These contracts include a demand or take-or-pay clause under
   which payments are required if contracted quantities are not purchased. 
   Purchase obligations on these coal and related rail contracts total
   approximately $168  million through December 31, 2002.  WP&L's management
   believes it will meet minimum coal and rail purchase obligations under the
   contracts.  Minimum purchase obligations on these contracts over the next
   five years are estimated to be $37 million in 1996, 1997, 1998, $30
   million in 1999 and $10 million in 2000.  WP&L anticipates that its
   average fuel costs will likely increase in the future, due to cost
   escalation provisions in existing coal and transportation contracts. 
   WP&L's management believes that any increases in costs associated with
   these contracts will be incorporated in future rates and as such will not
   have a material effect on operating results.

            The estimated coal requirements of WP&L's generating units
   (including jointly-owned facilities) for the years 1996 through 2015 total
   about 168 million tons.  Present coal supply contracts and transportation
   contracts (excluding extension options) cover approximately 16 percent and
   19 percent, respectively, of this estimated requirement.  WP&L will seek
   renewals of existing contracts or additional sources of supply and
   negotiate new or additional transportation contracts to satisfy these
   requirements and to comply with environmental regulations.

   Purchased Power

            During the year ended December 31, 1995, about 17.9 percent of
   WP&L's total kilowatthour requirements were met through purchased power. 

   Nuclear

            Kewaunee is jointly-owned by WP&L (41 percent), Wisconsin Public
   Service Corporation (41.2 percent) and Madison Gas & Electric Company
   (17.8 percent).  Wisconsin Public Service Corporation ("WPSC") is the
   operator.  The plant began commercial operation in 1974.

            WPSC is a member of the Institute of Nuclear Power ("INPO"). 
   All nuclear generating units in the U.S. belong to INPO and have made a
   commitment to the standards of excellence promoted by this organization. 
   INPO was created by the nuclear utilities in the U.S. after the Three Mile
   Island accident.  INPO has negotiated with insurance carriers for lower
   premiums for those utilities that meet the highest standards of excellence
   and have attained a Category 1 rating.  Kewaunee has attained this
   Category 1 rating 5 times out of 6 ranking periods and has benefited with
   reduced insurance premiums.  The National Nuclear Accrediting Board
   ("NNAB") is a part of the INPO structure.  The purpose of NNAB is to
   monitor and accredit each utility's training program as established by
   INPO standards.  All ten accredited training programs at Kewaunee are
   currently in good standing.

            The supply of nuclear fuel for the Kewaunee plant involves the
   mining and milling of uranium ore to uranium concentrates, the conversion
   of uranium concentrates to uranium hexafluoride, the enrichment of the
   uranium hexafluoride and the fabrication of the enriched uranium into
   usable fuel assemblies.  After a region (approximately one-third of the
   nuclear fuel assemblies in the reactor) of spent fuel is removed from the
   reactor, it is placed in temporary storage for cooling in a spent fuel
   pool at the plant site.  Permanent storage is addressed below.  Presently,
   there are no operating facilities in the United States reprocessing
   commercial nuclear fuel.  A discussion of the nuclear fuel supply for
   Kewaunee, which requires approximately 300,000 pounds of uranium
   concentrates per year follows:

             (a)  Requirements for uranium are met through spot market or
                  contract purchases of uranium.  In general, a three-year
                  supply of uranium is maintained.

             (b)  Uranium hexafluoride, from inventory and from spot market
                  purchases, was used to satisfy converted material
                  requirements in 1995.  Conversion services relating to
                  uranium hexafluoride are purchased on the spot market, as
                  the available supply in this market provides for
                  attractive pricing.

             (c)  In 1995, enrichment services were not required.  Future
                  services will be procured from COGEMA, Inc. pursuant to a
                  contract last amended in October 1995.  Enrichment
                  services are also purchased from the United States
                  Enrichment Corporation  under the terms of the utility
                  services contract.  This contract is in effect for the
                  life of Kewaunee.  The Kewaunee owners over the next ten
                  years are committed to take 70 percent of their annual
                  enrichment services requirements in alternate years 1997,
                  1999, 2001, 2003, and 2005 from the United States
                  Enrichment Corporation.

             (d)  Fuel fabrication requirements through 2001 are covered by
                  contract with Siemens Power Corporation.

             (e)  Beyond the stated periods for Kewaunee, additional
                  contracts for uranium concentrates, conversion to uranium
                  hexafluoride, fabrication and spent fuel storage will have
                  to be procured.  The prices for the foregoing are
                  currently expected to increase slightly.

            The National Energy Policy Act of 1992 provides that both the
   Federal government and the nuclear utilities fund the decontamination and
   decommissioning of the three federal gaseous diffusion plants in the
   United States.  This will require the owners of Kewaunee to pay an
   additional  $15.7 million in current dollars over the next 12 years plus
   an adjustment for inflation.  WP&L's share including interest amounted to
   an annual payment of approximately $537,000 in 1995.

            The steam generator tubes at Kewaunee are susceptible to
   corrosion characteristics seen throughout the nuclear industry.  During
   the first quarter of 1995, Kewaunee was shutdown for scheduled maintenance
   and refueling.  Inspection of the steam generators revealed increased
   levels of tube degeneration.  Prior to shutdown the equivalent of
   approximately 12 percent of the tubes in the steam generators were
   plugged, with no loss of capacity.  When the plant was returned to
   service in May 1995, approximately 21 percent of the tubes were plugged
   resulting in an initial capacity reduction of approximately 4 percent. 
   Approximately half of this lost capacity has been recovered through
   operating modifications.  The ultimate small reduction in capacity did
   not affect revenues or earnings in 1995 because of operating and
   maintenance cost savings and reserve capacity recovery efforts at
   Kewaunee.  In addition, there was no impact on the Company's bulk power
   sales due to the availability of attractive purchased power opportunities.

            As a result of the need to address the repair or replacement of
   the steam generators, the owners of Kewaunee have been, and are continuing
   to, evaluate various alternatives to deal with capacity degradation of the
   steam generator tubes.  As part of this evaluation the owners have:

            (a)   submitted a request to the NRC to redefine the pressure
                  boundary point of the repaired steam generator tubes
                  (sleeved tubes) which have been removed from service by
                  plugging, in order to allow the return of many of the
                  sleeved tubes to service.  If the request is granted, even
                  if additional degraded tubes would be discovered during
                  the next planned shutdown in the fall of 1996, the
                  requested redefinition of the pressure boundary point
                  should allow the plant to return to full output.  Testing
                  of three tubes removed during the 1995 refueling outage
                  indicates structural soundness equal to the original tube
                  strength.  Management believes the request will be granted
                  by the NRC;

            (b)   requested approval from the NRC to pursue welded repair
                  technologies to return plugged tubes to service.  Although
                  welded tube repair technologies exist, the technology is
                  not presently approved by the NRC; and

            (c)   continued to evaluate the economics of replacement of the
                  steam generators.  The replacement of steam generators is
                  estimated to cost approximately $100 million, exclusive of
                  additional purchased power costs associated with an
                  extended shutdown.

            In the event none of the above alternatives is pursued (for
   failure to obtain NRC approval or otherwise), the owners would continue to
   evaluate the potential financial and regulatory implications of a change
   in ownership (which would likely require, as a condition precedent,
   authority to replace the steamm generator) or early shutdown of Kewaunee.  
   WP&L believes that the best near term economic alternative for the owners
   of Kewaunee is to continue to pursue tube recovery and repair processes. 
   WP&L will reassess its views of available alternatives based on the
   condition of steam generator tubes during the fall 1996 refueling outage.  
   If early shutdown is pursued, WP&L anticipates that it would receive full
   recovery in rates of its undepreciated plant balance and decommissioning
   expense.  On December 31, 1995, the net book value of WP&L's share of
   Kewaunee was $57.0 million.  

            Physical decommissioning is expected to occur during the period
   2014 to 2021 with additional expenditures being incurred during the period
   2022 to 2050 related to the storage of spent nuclear fuel at the site. 
   The undiscounted amount of decommissioning costs estimated to be expended
   between the years 2014 and 2050 is $1,016 million.  Wisconsin utilities
   operating nuclear generating plants are required by the PSCW to establish
   external trust funds to provide for the decommissioning of such plants.
   WP&L's share of the decommissioning costs is estimated to be $169 million
   (in 1995 dollars, assuming the plant is operating through 2013) based on a
   1992 site-specific study, using the immediate dismantlement method of
   decommissioning.   WP&L's annual contribution to the external trust fund
   for decommissioning  was $10.7 million in 1995 and is expected to be $10.7
   million in 1996.  The market value of the investments in the funds
   established by WP&L at December 31, 1995 totaled $73.4 million. 
   Additionally, in July 1994, the PSCW issued a  generic order covering
   utilities that have nuclear generation.  This order standardizes the
   escalation assumption to be used in determining nuclear decommissioning
   liabilities.  After-tax earnings on the tax-qualified and nontax-qualified
   decommissioning funds are assumed to be 6.1 percent and 5.1 percent,
   respectively.  The future escalation rate is assumed to be 6.5 percent.

            Pursuant to the Nuclear Waste Policy Act of 1982, the DOE has
   entered into a contract with WP&L to accept, transport and dispose of
   spent nuclear fuel beginning no later than January 31, 1998.  It is likely
   that the DOE will delay the acceptance of spent nuclear fuel beyond 1998. 
   A fee to offset the costs of the DOE's disposal for all spent fuel used
   since April 7, 1983 has been assessed by the DOE at one mill per net
   kilowatthour of electricity generated and sold by  Kewaunee.  An
   additional one-time fee was paid for the disposal of spent nuclear fuel
   used to generate electricity prior to April 7, 1983.

            Spent fuel is currently stored at Kewaunee.  The existing
   capacity of the spent fuel storage facility will enable storage of the
   projected quantities of spent fuel through April 2001.  Kewaunee is
   currently evaluating options for the storage of additional quantities
   beyond 2001.  Several technologies are available.  An investment of
   approximately $2.5 million  could provide additional storage sufficient to
   meet on-site spent fuel storage needs until 2013, the expiration of the
   current operating license.

            The Low-Level Radioactive Waste Policy Act of 1980, as amended,
   provides that states may enter into compacts to provide for regional
   low-level waste disposal facilities.  Wisconsin is a member of the Midwest
   Interstate Low-Level Radioactive Waste Compact.  Ohio has been selected as
   the host state for the Midwest Compact and is proceeding with the
   preliminary phases of site selection.  In July 1995, the Branwell, South
   Carolina disposal facility again began accepting waste materials from
   outside its region.  The Kewaunee owners expect to have sufficient storage
   space either on site or through shipments to Branwell to satisfy low 
   level radioactive waste disposal needs until the Ohio facility accepts low
   level radioactive waste materials.

   Recovery of Electric Fuel Costs

            In WP&L's most recent rate case, the PSCW approved elimination
   of the retail electric fuel adjustment clause for a two year trial period,
   1995-1996.  For this period, retail rates will remain unchanged even if
   fuel costs vary from forecasted levels established in the rate proceeding.

            WP&L's wholesale rates and South Beloit's retail rates contain
   fuel adjustment clauses pursuant to which rates are adjusted monthly to
   reflect changes in the costs of fuel.

   Environmental Matters

            WP&L cannot precisely forecast the effect of future
   environmental regulations by federal, state and local authorities upon its
   generating, transmission and other facilities, or its operations, but has
   taken steps to anticipate the future while meeting the requirements of
   current environmental regulations.  The Clean Air Act Amendments of 1977
   and subsequent amendments to the Clean Air Act, as well as the new laws
   affecting the handling and disposal of solid and hazardous wastes, could
   affect the siting, construction and operating costs of both present and
   future generating units.

            Under the Federal Clean Water Act, National Pollutant Discharge
   Elimination System permits for generating station discharge into water
   ways are required to be obtained from the DNR to which the permit program
   has been delegated.  These permits must be periodically renewed.  WP&L has
   obtained such permits for all of its generating stations or has filed
   timely applications for renewals of such permits.

            Air quality regulations promulgated by the DNR in accordance
   with federal standards impose statewide restrictions on the emission of
   particulates, sulfur dioxide, nitrogen oxides and other air pollutants and
   require permits from the DNR for the operation of emission sources.  WP&L
   currently has the necessary permits to operate its fossil-fueled
   generating facilities.  While periodic exceedances in air emissions may
   occur, management promptly responds to these events and works with the DNR
   to resolve any permit compliance issues.   With the passage of the new
   Federal Clean Air Act Amendments, the state is required to include these
   provisions into their permit requirements.  WP&L has submitted timely
   Title V permit applications in compliance with schedules set forth by the
   regulators.  WP&L has also completed application for Phase II permits
   under the Clean Air Act in compliance with the time lines identified.  The
   state Title V operating permits, when issued, will consolidate all
   existing air permit conditions and regulatory requirements into one permit
   for each facility.  Permits are expected to be issued in  1996.  Until
   such time, the facilities will continue to operate under their existing
   permit conditions. 

            Pursuant to Section 144.386(2) of the Wisconsin Statutes, WP&L
   has submitted data and plans for 1996 sulfur dioxide emissions compliance. 
   Actual 1995 emissions were reported to the DNR.  WP&L is currently in
   compliance with the state requirement.  WP&L will continue to make any
   necessary operational changes in fuel types and power plant dispatch to
   comply with the system emissions limit of 1.2 pounds SO2 per million BTU.

            WP&L's compliance strategy for Wisconsin's sulfur dioxide law
   (discussed above) and the Federal Clean Air Act Amendments required plant
   upgrades at its generating facilities.  The majority of these projects
   were completed in 1993.  WP&L has installed continuous emission monitoring
   systems at all of its coal-fired boilers in compliance with federal
   requirements.  Monitoring for sulfur dioxide was also required by Title IV
   of the Federal Clean Air Act at WP&L's South Fond du Lac combustion
   turbine site.  These requirements were also met.  Additional monitoring
   systems for nitrogen oxides are required in 1996 at the combustion turbine
   site.  WP&L has installed these monitors, and will complete certification
   tests for the equipment by May 1996.  No significant investments are
   anticipated at this time to meet the requirements of the Federal Clean Air
   Act Amendments.

            Pursuant to Section 311(j)(5) of the Clean Water Act, WP&L has
   submitted a facility response plan for the South Fond du Lac combustion
   turbine site.  The plans addresses pollution prevention and spill response
   activities for those facilities with capacity to store in excess of one
   million gallons of oil.

            WP&L maintains licenses for all of its ash disposal facilities
   and regularly reports to the DNR groundwater data and quantities of ash
   landfilled or reused.  The landfills are operated according to a Plan of 
   Operation approved by the DNR.  WP&L monitors hazardous materials use and
   hazardous waste generation at its facilities.  Annual reports are filed
   with the DNR on quantities stored and generated as required by the
   Superfund Amendments and Reauthorizaton Act and the Resource Conservation
   Recovery Act.

            WP&L's accumulated pollution abatement expenditures adjusted for
   accumulated retirements totaled $132.7 million as of December 31, 1995. 
   The major expenditures consist of about $60 million for the installation
   of electrostatic precipitators for the purpose of reducing particulate
   emissions from WP&L's coal-fired generating stations and approximately $73
   million for other pollution abatement equipment at the Columbia, Edge-
   water, Kewaunee, Nelson Dewey, Rock River and Blackhawk plants. 
   Expenditures during 1995 totalled approximately $.5 million.  Estimated
   future pollution abatement expenditures total $3.7 million through 1997. 
   WP&L's estimated pollution abatement expenditures are subject to
   continuing review and are revised from time to time due to escalation of
   construction costs, changes in construction plans and changes in
   environmental regulations.

            See "Electric Operations - Nuclear" for information concerning
   the disposal of spent nuclear fuel and high level nuclear waste.

    <TABLE>
                                 WISCONSIN POWER AND LIGHT COMPANY
                                  CONSOLIDATED ELECTRIC STATISTICS
    <CAPTION>
                                                       Year Ended December 31,
                                        1995        1994        1993         1992        1991

    <S>                             <C>          <C>         <C>          <C>         <C>
    Area served (end of period):
      Population--retail
       (estimated)(a)   . . . . . .    826,000      822,000     818,000     807,000     799,000 
      Cities, villages and towns
       served --retail  . . . . . .        610          607         609         611         611 
    Customers served (end of
      period): 
      Residential and Farm  . . . .    329,643      322,924     316,870     310,702     304,825 
      Industrial  . . . . . . . . .        795          776         714         727         679 
      Commercial  . . . . . . . . .     44,730       43,793      42,884      42,287      41,190 
      Wholesale and Class A . . . .         48           42          39          39          41 
      Other . . . . . . . . . . . .      1,294        1,256       1,236         950       1,173 
                                       -------      -------     -------     -------     ------- 
       Total  . . . . . . . . . . .    376,510      368,791     361,743     354,705     347,908 
                                       =======      =======     =======     =======     ======= 
    Sales--kilowatt-hours (in
      thousands):
      Residential and Farm  . . . .  2,937,825    2,776,895   2,751,363   2,614,439   2,729,917 
      Industrial  . . . . . . . . .  3,872,520    3,764,953   3,540,082   3,377,132   3,185,101 

      Commercial  . . . . . . . . .  1,773,406    1,688,349   1,629,911   1,551,823   1,558,297 
      Wholesale and Class A . . . .  3,109,385    2,574,121   2,388,131   2,208,419   2,441,189 
      Other . . . . . . . . . . . .     54,042       54,518      51,073      55,230      54,376 
                                     ---------    ---------   ---------   ---------   --------- 
       Total  . . . . . . . . . . . 11,747,178   10,858,836  10,360,560   9,807,043   9,968,880 
                                    ==========   ==========  ==========   =========   ========= 
    Electric operating revenues (in
      thousands):
      Residential and Farm  . . . .   $199,850     $194,242    $184,176    $171,887    $179,751 
      Industrial  . . . . . . . . .    140,562      140,487     132,903     128,467     124,212 
      Commercial  . . . . . . . . .    102,129      101,382      95,977      91,707      92,628 
      Wholesale and Class A . . . .     97,350       86,400      78,955      77,485      82,831 
      Other . . . . . . . . . . . .      6,433        9,236      11,176       8,189       9,130 
                                      --------     --------    --------    --------    -------- 
       Total  . . . . . . . . . . .   $546,324     $531,747    $503,187    $477,735    $488,552 
                                       =======      =======     =======     =======     =======
    Percent of generation by fuel
      type:
      Coal  . . . . . . . . . . . .       81.1%        80.4%       80.3%       79.8%       81.1%
      Nuclear . . . . . . . . . . .       15.3%        16.8%       16.5%       17.4%       15.7%
      Hydroelectric . . . . . . . .        2.2%         2.4%        2.9%        2.6%        2.6%
      Natural gas . . . . . . . . .        1.3%         0.3%        0.2%        0.1%        0.5%
      Oil . . . . . . . . . . . . .        0.1%         0.1%        0.1%        0.1%        0.1%
                                         -----        -----       -----       -----       ----- 
       Total  . . . . . . . . . . .      100.0%       100.0%      100.0%      100.0%      100.0%
                                         =====        =====       =====       =====       ===== 
    System capacity--at time of
      system peak:  (kWh's)
      Company plants (including
       jointly owned)   . . . . . .  2,176,000    2,193,000   2,019,000   1,934,000   1,932,000 
      Firm purchased (sold) power .     57,000       40,000      83,000     110,000      70,000 
                                     ---------    ---------   ---------   ---------   --------- 
       Total  . . . . . . . . . . .  2,233,000    2,233,000   2,102,000   2,044,000   2,002,000 
      System peak demand  . . . . .  2,197,000    2,002,000   1,971,000   1,782,000   1,863,000 
                                     ---------    ---------   ---------   ---------   --------- 
      Reserve margin at time of
       peak   . . . . . . . . . . .     36,000      231,000     131,000     262,000     139,000 
                                       =======     ========    ========   =========    ======== 
    Average annual electric bill
      per residential and farm
      customer  . . . . . . . . . .       $613         $607        $587        $558        $594 

    Average annual kilowatt-hour
      use per residential and farm
      customer  . . . . . . . . . .      9,005        8,662       8,772       8,492       9,015 

    <FN>
    (a) The estimated population for towns served jointly with other electric
        utilities has been based upon a ratio of 2.5 population per retail electric
        customer.
   </TABLE>

   GAS OPERATIONS:

   General

             As of December 31, 1995, WP&L provided retail natural gas
   service to approximately 146,000 customers in 242 cities, villages and
   towns in 22 counties in southern and central Wisconsin and one county in
   northern Illinois.  Gas operations represented 20.2 percent of WP&L's
   total operating revenues and 11.1 percent of WP&L's total operating income
   for the year ended December 31, 1995.

             WP&L's gas sales follow a seasonal pattern.  There is an annual
   base load of gas used for heating, cooking, water heating and other
   purposes, with a large peak occurring during the heating season.  WP&L set
   a  new  record for natural gas peak-demand of 258,000 dekatherms on
   January 30-31, 1996.  The previous record of  256,000 dekatherms was set
   on January 14-15, 1995.

   Gas Supplies

             Prior to 1995, WP&L passed on its cost incurred from natural gas
   suppliers and pipeline companies on a dollar-for-dollar basis to its
   customers.  In 1995, the PSCW approved  implementation of a performance-
   based rate mechanism for Wisconsin gas customers.  Under this mechanism,
   fluctuations in the commodity cost of gas above or below  a prescribed
   commodity price index will serve to increase or decrease WP&L's margin on
   gas sales.  Both benefits and exposures are subject to customer sharing
   provisions.  Specifically, to the extent WP&L purchases its gas supply
   below the index price, it will retain 50 percent of the first $1.151
   million in savings; 25 percent of the next $1.151 million; and 10 percent
   of the next $2.878 million.  WP&L's share of the incentive is capped at
   $1.1 million on a pre-tax basis.  The balance of the savings is returned
   to customers.

             During 1995, the Company paid the two pipeline companies serving
   WP&L (ANR Pipeline and Northern Natural Gas Company) $2.6 million in Order
   636 transition costs representing costs incurred by these pipelines in
   transitioning from full service natural gas commodity providers to open
   access gas transmission companies.  In addition, WP&L incurred $.8 million
   of take-or-pay costs paid to pipelines to reform its gas contracts from
   the pre-Order 636 time period.  Both categories of costs were recovered
   100 percent from the Company's gas customers.

             Customers served under South Beloit's gas rate schedules
   continue to pay for gas on a traditional purchase gas adjustment basis.

             In providing gas commodity service to retail gas customers, WP&L
   administers a diversified portfolio of transportation contracts with ANR
   Pipeline and Northern Natural Gas Company allowing access to gas supplies
   from the states of Oklahoma, Louisiana, Texas, and the province of
   Alberta, Canada.  WP&L's transportation contracts provide a maximum daily
   delivery capability of 234,081 dekatherms per day of natural gas as
   follows:

   ANR Pipeline      Northern Natural Gas Company       Non-Traditional

   148,075 Dt             73,556 Dt                      12,450 Dt

            Two non-traditional arrangements provide WP&L with gas delivered
   directly to its "city gate" using the vendors' transportation contract
   with ANR Pipeline.

            WP&L's contracts also allow access to gas stored in underground
   storage fields in the states of Michigan, New Mexico and Oklahoma.  Gas
   purchased in the summer and delivered in the winter comprise 25 percent of
   the Company's annual gas requirements.  

            The Company maintains purchase agreements with over 60 suppliers
   of natural gas from all gas producing regions of the U.S. and Canada. 
   These  include 9 contracts providing for long-term gas deliveries (i.e.,
   with terms ranging from 6 months to 10 years).  These contracts provided
   42 percent of WP&L's annual gas purchases in 1995.   In addition to its
   direct purchase and sales of natural gas, the Company provided
   transportation service to 154 customers who purchased their own gas,
   pursuant to the Company's transportation tariffs.  These customers
   represent 30 percent of total gas moved through WP&L's natural gas
   distribution pipe.

   Manufactured Gas Plant Sites

            Historically, WP&L has owned 11 properties that have been
   associated with the production of manufactured gas.  Currently, WP&L owns
   five of these sites, three are owned by municipalities, and the remaining
   three are owned by private companies.  In 1989, WP&L initiated
   environmental investigations of these manufactured gas plant sites.  The
   DNR has been involved in reviewing investigation plans and has received
   ongoing reports regarding these investigations.

            Through ongoing investigation and studies, WP&L  confirmed that
   there was no contamination at two of the sites and has now received a
   close out letter from the DNR related to each of those sites. 
   Additionally, the investigation of historical records at a third site
   indicated a minimal likelihood of any significant environmental impacts. 
   In 1995, WP&L requested and received a close out letter for the third
   site.

            In February 1993, WP&L completed cost estimates for the
   environmental remediation of the eight remaining sites.  The results of
   this analysis indicate that, during the next 32 years, WP&L will expend
   approximately $77 million for feasibility studies, data collection, soil
   remediation activities, groundwater research and groundwater remediation
   activities, including construction of slurry containment walls and the
   installation of groundwater pump and treatment facilities.  This estimate
   was based on various assumptions, and is subject to continuous review and
   revision by management.

            The cost estimate set forth above assumes 4 percent average
   inflation over the period.  The cost estimate also contemplates that
   primarily groundwater pump and treatment activities will take place after
   1998 through and including 2027.  During this time, WP&L estimates that it
   will incur average annual costs of $2 million to complete the planned
   groundwater remediation activities.

            Through 1995, management  has continued its oversight of the
   issues related to the above manufactured gas plant sites without
   significant revision to the above estimates and assumptions.   With
   respect to rate recovery of these costs, the PSCW has approved a five-year
   amortization of the unamortized balance of environmental costs expended to
   date.  Based on the present regulatory record at the PSCW, management
   believes that future costs of remediating these manufactured gas plant
   sites will be recovered in rates. 

            See  "Item 3. Legal Proceedings" for information  related to the
   manufactured gas plant sites. 

   <TABLE>
                                   WISCONSIN POWER AND LIGHT COMPANY
                                      CONSOLIDATED GAS STATISTICS

    <CAPTION>                                          Year Ended December 31,
                                      1995      1994       1993       1992       1991  

    <S>                            <C>        <C>        <C>        <C>        <C>     
    Area served (end of period):
      Population -- retail 
       (estimated) (a)  . . . . .   408,000    399,000    391,000    377,000    375,000
      Cities, villages and towns
       served -- retail   . . . .       242        239        217        194        199
    Customers served (end of
      period):
      Residential and Farm  . . .   129,576    124,938    120,829    116,642    113,475
      Firm  . . . . . . . . . . .    15,976     15,531     15,088     14,656     14,291
      Interruptible . . . . . . .       257        272        261        262        215
      Transport. and Other  . . .       284        240         85        109         46
                                    -------    -------    -------    -------     ------
       Total  . . . . . . . . . .   146,093    140,981    136,263    131,669    128,027
                                    =======    =======    =======    =======    =======

    Sales - Therms (in thousands) 
       (b):
      Residential and Farm  . . .   126,903    119,562    120,005    114,131    114,772
      Firm  . . . . . . . . . . .    91,316     87,487     87,038     82,087     83,451
      Interruptible . . . . . . .    12,148     24,809     27,872     25,497     26,025
      Tranport. and Other . . . .   169,121    142,252     84,877     71,167     66,531
                                    -------    -------    -------    -------    -------
       Total  . . . . . . . . . .   399,488    374,110    319,792    292,882    290,779
                                    =======    =======    =======    =======    =======
    Gas operating revenues (in
      thousands):
      Residential and Farm  . . .   $70,382    $71,555    $71,632    $63,699    $63,521
      Firm  . . . . . . . . . . .    39,456     41,918     40,748     37,154     36,407
      Interruptible . . . . . . .     3,708      8,777     11,247     14,589     12,051
      Transport. and Other  . . .    25,619     29,681     13,643      3,920      5,796
                                    -------    -------    -------    -------    -------
       Total  . . . . . . . . . .  $139,165   $151,931   $137,270   $119,362   $117,775
                                    =======    =======    =======    =======    =======

    Average annual residential
      heating use -- therms . . .       971      1,022      1,052      1,029      1,069

    Average annual gas bill per
      residential heating
      customer  . . . . . . . . .      $556       $613       $631       $573       $590

    <FN>

     (a) The estimated population for towns served jointly with other gas utilities has been based
         upon a ratio of 2.8 population per retail gas customer.

     (b) One therm equals 100,000 British Thermal Units and is a measure of the heat
         content of natural gas.
   </TABLE>

   ITEM 2.  PROPERTIES

             The following table gives information with respect to electric
   generating facilities of WP&L (including WP&L's portion of those
   facilities jointly-owned).

   <TABLE>
   <CAPTION>
                                                               1995 Summer
                                                                Capability   Ownership 
              Type/                                            WP&L Portion   Interest
            Location              Name               Fuel      In Kilowatts  in Facility

   <S>                         <C>                <C>               <C>            <C>
   Steam                      
   Beloit, WI                  Blackhawk          Natural Gas        54,500         100%
   Janesville, WI              Rock River         Coal              156,000         100%
   Cassville, WI               Nelson Dewey       Coal              226,000         100%
   Sheboygan, WI               Edgewater #3       Coal               74,000         100%

   Sheboygan, WI               Edgewater #4       Coal              224,370        68.2%
   Sheboygan, WI               Edgewater #5       Coal              301,500        75.0%
   Kewaunee, WI                Kewaunee           Nuclear           212,700          41%
   Portage, WI                 Columbia Energy    Coal              485,100        46.2%
                                   Center 

   Hydro                      
   Wisconsin Dells, WI         Kilbourn           Hydro               9,500         100%
   Prairie du Sac, WI          Prairie du Sac     Hydro              30,000         100%
   Wisconsin River Power Co.   Petenwell/         Hydro              13,300          33%
                                 Castle Rock

   4 small units at           
   various locations                              Hydro               2,050         100%
                                                                        
   Combustion Turbine
   Janesville, WI              Rock River         Natural
                                                     or Oil         135,200         100%
   Fond du Lac, WI             South Fond du Lac  Natural Gas
                                  Unit 2 and 3       or Oil         169,700         100%
   Edgerton, WI                Sheepskin          Natural Gas
                                                     or Oil          36,700         100%
                                                                   --------
                                                 Total            2,130,620
                                                                  =========

   </TABLE>

            WP&L owns 21,413 miles of electric transmission and distribution
   lines and 362 substations located adjacent to the communities served. 
   Substantially all of WP&L's facilities are subject to the lien of its
   first mortgage bond indenture.

   ITEM 3.  LEGAL PROCEEDINGS

            On July 20, 1995, the City of Beloit ("Beloit") filed a suit
   against WP&L in the Circuit Court of Rock County, Wisconsin alleging that,
   based on negligence, nuisance and trespass, WP&L caused damage to Beloit
   through the contamination of property owned by Beloit as a result of the
   historical operation of manufactured gas plants on the property prior to
   Beloit's acquisition of the property.  The suit seeks damages equal to the
   cost of cleaning up the property, for decrease in the value of the
   property, and to compensate Beloit for lost development opportunities for
   the property as well as consequential damages and costs of the action.

            Beloit and WP&L entered into a Stipulation upon which the Court
   issued an Order staying further proceedings in the action pending further
   environmental investigation of the property and pending WP&L's
   determination of the extent of liability insurance coverage for the
   claims.

            In management's judgement, the probability is remote that this
   action will have a material adverse impact on the Company's financial
   condition. 


   ENVIRONMENTAL MATTERS

            The information required by Item 3 is included in this Form 10-K
   as Item 8-Notes to Consolidated Financial Statements, Note 11c,
   incorporated herein by reference.

   RATE MATTERS

            The information required by Item 3 is included in Item 7 of this
   Form 10-K within the Management's Discussion and Analysis of Financial
   Condition and Results of Operations narrative under the caption "Rates and
   Regulatory Matters."

   RECENT RATE CASE PROCEEDINGS (a)

   <TABLE>
   <CAPTION>
                                                                                            
                                                                    Increase                 Ordered or 
                                                      Increase     (Decrease)    Requested   Negotiated      Date
                    Type of                          (Decrease)    Ordered or   % Return on  % Return on   Increase
      Rate Case     Service  Application    Test     Requested    Negotiated      Common       Common     (Decrease)
     Designation      (b)        Date       Year    ($ Millions)  ($ Millions)    Equity       Equity     Effective

   <C>               <c.       <C>        <C>               <C>         <C>        <C>          <C>        <C>    
   WP&L Retail
   (PSCW)

   6680-UR-103       e,g,w     02-29-88   1988-89           14.7          5.5      13.25        13.10      10-18-88
   6680-UR-104       e,g,w     12-30-88   1989-90           17.4          5.3      13.10        13.00      11-12-89
   6680-UR-105       e,g,w     12-29-89   1990-91            9.0        (10.8)     13.10        12.90      08-01-90
   6680-UR-106       e,g,w     12-28-90   1991-92           18.7         (0.1)     13.25        12.90      08-01-91
   6680-UR-107       e,g,w     12-30-91   1992-93           17.8         (0.9)     13.10        12.40      01-01-93

   6680-UR-108       e,g,w     01-04-93   1993-94           24.5         17.7      12.60        11.60      10-01-93
   6680-UR-109       e,g,w     02-01-94   1995-96            3.8        (11.6)     12.20        11.50      01-01-95

                                              
   WP&L Wholesale
   (FERC)

   ER87-554            e       07-31-87   1987-88          (1.2)          (.9)     13.00         (c)       01-01-88
   ER93                e       05-28-93   1993-94           2.0           2.0      11.00         (c)       10-01-93

   South Beloit
   (ICC)

   85-0505            e,w      11-08-85   1985-86           1.4 (d)        .9      15.00        13.80      09-27-86

   <FN>
   (a)         See "Item 3.  Legal Proceedings" for additional information
               regarding rate matters.
   (b)         e-electric, g-gas, w-water.
   (c)         Return on equity was not specified in the negotiated
               settlement agreement.
   (d)         On May 7, 1986, South Beloit Water, Gas and Electric Co.
               adjusted the increase requested downward to $1.1 million.
   </TABLE>

               On November 6, 1995, WP&L filed the 1994 Depreciation Study
   (Docket 6680-DU-102) with the PSCW.  The study is presently under review. 
   It is anticipated that the study will result in a $4 to $8 million pre-tax
   increase in depreciation expense effective in 1997.  The revised
   depreciation rates are expected to be fully recoverable in WP&L's next
   retail rate order which is scheduled to be effective on January 1, 1997.
         
   ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

            None.

   EXECUTIVE OFFICERS OF THE REGISTRANT

            Erroll B. Davis, Jr, 51, was elected President and Chief
   Executive Officer effective August 1, 1988 and has been a board member
   since April 1984.  He had been Executive Vice President since May 1984,
   Vice President - Finance and Public Affairs since November 1982 and Vice
   President - Finance since August 1978.  Mr. Davis was elected President of
   WPL Holdings, Inc. on January 17, 1990 and Chief Executive Officer of WPL
   Holdings, Inc. effective July 1, 1990.  He has served as a director of WPL
   Holdings, Inc. since March 1988.

            Edward M. Gleason, 55, was elected Corporate Secretary of WP&L
   and WPL Holdings, Inc. effective December 15, 1993.  He was elected Vice
   President and Treasurer of WPL Holdings, Inc. effective October 3, 1993.
   He previously served as Vice President - Finance and Treasurer of WP&L
   since May 1986.  Mr. Gleason functions as principal financial officer of
   WPL Holdings, Inc.  

            A.J. (Nino) Amato, 44, was appointed Senior Vice President
   effective October 3,  1993.  He previously served as Vice President -
   Marketing and Strategic Planning since December 1992, Vice President -
   Marketing and Communications since January 1989 and Director of Electric
   Marketing and Customer Service since October 1988.  He had been President
   of Forward Wisconsin, Inc. from 1987 to 1988.

            Norman E. Boys, 51, was elected Vice President of Power
   Production effective January 1, 1989.  He previously served as the
   Director of Power Production since October 1987 and Generating Station
   Manager at the Edgewater Generating Station since August 1984.

            William D. Harvey, 46, was appointed Senior Vice President
   effective October 3, 1993.  He previously served as Vice President-Natural
   Gas and General Counsel since August 1992, Vice President-General Counsel
   since October 1, 1990 and Vice President-Associate General Counsel since
   July 1986.  Prior to joining the Company, he was a member of the law firm
   of Wheeler, Van Sickle, Anderson, Norman and Harvey.

            Eliot G. Protsch, 42, was appointed Senior Vice President
   effective October 3, 1993.  He previously served as Vice President-
   Customer Services and Sales since August 1992, Vice President and General
   Manager-Energy Services since January 1989 and District Manager, Dane
   County, since October 1986.  

            Daniel A. Doyle, 37, was appointed Vice President - Finance,
   Controller and Treasurer in December 1994.  He previously served as
   Controller and Treasurer of WP&L since October 3, 1993.  He served as
   Controller since July, 1992.  Prior to joining the Company, he was
   Controller of Central Vermont Public Service Corporation since December
   1988.  Mr Doyle functions as the principal accounting officer of WPL
   Holdings, Inc.

            David E. Ellestad, 55, Vice President, was appointed Scholar in
   Residence at the University-Wisconsin-Platteville, effective January 15,
   1995.  His appointment is for a two year period.  He previously served as
   Vice President-Electrical Engineering and Operations since  August 1,
   1992.  He  served as Vice President-Engineering and Operations since 1988;
   Vice President of Electrical Engineering and Procurement since January 1,
   1986; Director of Electrical Engineering & Procurement since May 1985 and
   Director of Electrical Engineering since November 1979. 

            Susan J. Kosmo, 49, was elected Assistant Controller on
   September 20, 1995.  She had been Trust Investments and Investor Relations
   Supervisor in the Treasury Department since 1992 and Financial Relations
   Supervisor since 1989. 

            David A. Ramos, 39, was elected Assistant Controller on January
   23, 1995.  He previously served the Company as Manager of Budgets, Rates
   and Cost Accounting since January 1994, Manager of Budgets and Rates since
   October 1992 and Manager of Rates and Financial Planning since January
   1990.

            Robert A. Rusch, 33, was elected Assistant Treasurer on
   September 20, 1995.  He had been Financial Analyst in the Finance
   Department since April 1989.  

            Steven F. Price, 43, was appointed Assistant Corporate Secretary
   on April 15, 1992.  He had been Cash Management Supervisor since December
   1987.  He was also appointed Assistant Corporate Secretary and Assistant
   Treasurer of WPL Holdings, Inc. on April 15, 1992.

            Joseph Shefchek, 39, was elected Assistant Vice President of
   Environmental Affairs and Research effective December 25, 1994.  He
   previously served as Director of Environmental Affairs and Research since
   June 1991.  Before joining the Company, he held various environmental
   engineering positions in private industry and government.

            Barbara Swan, 44, was elected Vice President-General Counsel
   effective December 25, 1994.  She previously served as General Counsel
   since 1993 and Associate General Counsel from 1987 to 1993.

            Pamela J. Wegner, 48, was elected Vice President-Information
   Services and Administration on October 13, 1994.  Prior to joining the
   Company, she was the Administrator of the Division of Finance and Program
   Management in the Wisconsin Department of Administration since 1987. 

            Kim K. Zuhlke, 42, was elected Vice President - Customer
   Services and Sales effective October 3, 1993.  He previously served as
   Director of Marketing and Sales Services since 1991, Director of Market
   Research, Planning and Development since February 1990, Director of
   Customer Services since 1988 and District Manager at Beaver Dam since
   April 1984.

   NOTE:       All ages are as of December 31, 1995.  None of the executive
               officers listed above is related to any member of the Board of
               Directors or nominee for director of the Company.

               Executive officers of the Company have no definite terms of
               office and serve at the pleasure of the Board of Directors.

                                     PART II
   ITEM 5:  MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED STOCK HOLDER
            MATTERS

            Effective with the formation of the holding company, all $5 par
   value common stock of the Company was converted into common stock of WPL
   Holdings, Inc.  WPL Holdings is now the sole common shareowner of the
   Company.   The Common Stock outstanding at December 31, 1995 was
   13,326,601 shares.

               Cash dividends paid per share of common stock during 1995 and
   1994 to WPL Holdings, Inc. were $1.07 and 96 cents, respectively, for each
   quarter.

            In accordance with the terms of the Merger Agreement (see
   "Proposed Merger", below),  WPLH is not permitted to declare or pay any
   dividends on any of its capital stock other than the obligations that
   exist with respect to WP&L's cumulative preferred stock, and regular
   quarterly dividends to be paid on WPLH's common stock may not exceed 105
   percent of the dividends from the prior year.

            In the retail rate order effective January 1, 1995, the PSCW
   ordered that no dividend payment in excess of the level forecasted for
   1995 ($58.1 million) may be paid, if such dividend payments would reduce
   WP&L's average common equity ratio below  the test year forecasted level
   of 51.93 percent.

   Proposed Merger

            WPL Holdings, Inc. ("WPLH"), IES Industries Inc. ("IES"), and
   Interstate Power Company ("IPC") have entered into an Agreement and Plan
   of Merger ("Merger Agreement"), dated  November 10, 1995, providing for:
   a) IPC becoming a wholly-owned subsidiary of WPLH, and b) the merger of
   IES with and into WPLH, which merger will result in the combination of IES
   and WPLH as a single holding company (collectively, the "Proposed
   Merger"). 

            The new holding company will be named Interstate Energy
   Corporation ("Interstate Energy").  The Proposed Merger, which will be
   accounted for as a pooling of interests, has been approved by the
   respective Boards of Directors.  It is still subject to approval by the
   shareholders of each company as well as several federal and state
   regulatory agencies.  The companies expect to receive the shareholder
   approvals in the second quarter of 1996 and regulatory approvals by the
   second quarter of 1997.

            The operating revenues, net income from continuing operations
   and total assets of the companies were as follows:

                                                                PRO FORMA
                                                                 COMBINED
                                WPLH        IES        IPC     (Unaudited)
                                                            (in thousands)

    1995 Operating revenues  $807,255     $851,010  $318,542   $1,976,807
    1995 Net income from
    continued operations      $71,618      $64,176   $25,198     $160,992
    Assets at December 31,
    1995                   $1,872,414   $1,985,591  $634,316   $4,492,321


            Under the terms of the Merger Agreement, the outstanding shares
   of WPLH's common stock will remain unchanged and outstanding as shares of
   Interstate Energy.  Each outstanding share of IES common stock will be
   converted to .98 shares of Interstate Energy's common stock.  Each share
   of IPC's common stock will be converted to 1.11 shares of Interstate
   Energy's common stock.  It is anticipated that Interstate Energy will
   retain WPLH's common share dividend payment level as of the effective time
   of the merger.  On January 24, 1996, the Board of Directors of WPLH
   declared a quarterly dividend of 49.25 cents per share.  This represents
   an equivalent annual rate of $1.97 per share.

            IES is a holding company headquartered in Cedar Rapids, Iowa,
   and is the parent company of IES Utilities Inc. ("IES Utilities") and IES
   Diversified Inc. ("IES Diversified").  IES Utilities supplies electric and
   gas service to approximately 333,000 and 174,000 customers, respectively,
   in Iowa.  IES Diversified and its principal subsidiaries are primarily
   engaged in the energy-related, transportation and real estate development
   businesses.  IPC, an operating public utility headquartered in Dubuque,
   Iowa, supplies electric and gas service to approximately 163,000 and
   49,000 customers, respectively, in northeast Iowa, northwest Illinois and
   southern Minnesota. 

            Interstate Energy will be the parent company of  WP&L, IES
   Utilities and IPC and will be registered under the Public Utility Holding
   Company Act of 1935, as amended, ("1935 Act").  The Merger Agreement
   provides that these operating utility companies will continue to operate
   as separate entities for a minimum of three years beyond the effective
   date of  the merger.  In addition, the non-utility operations of WPLH and
   IES Diversified will be combined shortly after the effective date of  the
   merger under one entity to manage the diversified operations of Interstate
   Energy.  The corporate headquarters of Interstate Energy will be in
   Madison, Wisconsin.

            The SEC historically has interpreted the 1935 Act to preclude
   registered holding companies, with limited exceptions, from owning both
   electric and gas utility systems.  Although the SEC has recently
   recommended that registered holding companies be allowed to hold both gas
   and electric utility operations if the affected states agree, it remains
   possible that the SEC may require as a condition to its approval of the
   Proposed Merger that WPLH, IES and IPC divest their gas utility
   properties, and possibly certain non-utility ventures of WPLH and IES,
   within a reasonable time after the effective date of the Proposed Merger.


   ITEMS 6 AND 7. SELECTED FINANCIAL DATA AND MANAGEMENT'S DISCUSSION AND
                  ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

   SELECTED FINANCIAL DATA

   <TABLE>
   <CAPTION>
                                    1995      1994     1993     1992         1991
                                                                 (in millions)

   <S>                             <C>      <C>       <C>       <C>       <C>   
   Operating revenues  . . . . .     $690     $688      $644     $601       $610
   Net income available for
    common stockholders  . . . .      $75      $68       $60      $55        $64
   Total assets (at December 31)   $1,641   $1,585    $1,551   $1,414     $1,250
   Long-term debt, net (at
    December 31) . . . . . . . .     $319     $337      $336     $336       $291
   </TABLE>


   MANAGEMENT'S DISCUSSION AND
   ANALYSIS OF FINANCIAL CONDITION
   AND RESULTS OF OPERATIONS

   1995 COMPARED WITH 1994

   OVERVIEW

               Net income of Wisconsin Power and Light Company ("WP&L" or the
   "Company") increased to $75.3 million in 1995 compared with $68.2 million
   in 1994. Net income for 1994 was significantly affected by two non-
   recurring items.  These items were the reversal of a coal contract penalty
   and costs associated with early retirement and severance programs.  The
   coal contract item is discussed in the "Other Events" section of the
   Management's Discussion and Analysis of Financial Condition and Results of
   Operations ("MD&A").  The following break out (dollars in millions) presents
   the recurring aspects of 1995 and 1994 operations.

                                                1995      1994
    Net income, as reported                    $75.3      $68.2
    Less:  increase in net income from
     reversal of coal contract penalty           (-)       (5.3)
    Add:  decrease in net income from cost
     associated with early retirement and
     severance programs                          (-)        8.2
                                               -----      -----
                                            
    Net income before non-recurring items      $75.3      $71.1
                                               =====      =====


               The increase in the "net income before non-recurring items"
   primarily reflects higher electric and gas margins, resulting from an
   increase in weather related sales, and aggressive cost management:

   <TABLE>
   Electric Operations              
   <CAPTION>

                          Revenues and Costs (In                    kWhs Sold                        Customers at
                                Thousands)         % Change       (In Thousands)      % Change        End of Year       % Change
                             1995         1994                   1995        1994                  1995        1994

   <S>                     <C>         <C>           <C>     <C>        <C>              <C>     <C>         <C>           <C> 
   Residential and Farm    $199,850    $194,242        3%     2,937,825  2,776,895        6%     329,643     322,924        2%
   Industrial               140,562     140,487        0%     3,872,520  3,764,953        3%         795         776        2%
   Commercial               102,129     101,382        1%     1,773,406  1,688,349        5%      44,730      43,793        2%
   Wholesale and Class A     97,350      86,400       13%     3,109,385  2,574,121       21%          48          42       14%
   Other                      6,433       9,236      (30%)       54,042     54,518       (1%)      1,294       1,256        3%
                            -------     -------              ---------- ----------               -------     -------
        Total               546,324     531,747        3%    11,747,178 10,858,836        8%     376,510     368,791        2%
                            =======     =======       ===    ========== ==========       ===     =======     =======       ===

   Electric Production
    Fuels                   116,488     123,469       (6%)                                              
   Purchased Power           44,015      37,913       16%                                               
   Margin                  $385,821    $370,365        4%              
                            =======     =======       ===              

   </TABLE>

        Electric margin  increased 4 percent during 1995 compared with 1994
   primarily due to higher sales combined with  reduced aggregate costs per
   kWh for electric production fuels and purchased power.  Kilowatthour sales
   increased 8 percent due to a much warmer summer than normal, increased
   sales to other utilities, a  2 percent growth in customers, and continued
   economic strength in the service territory.  Partially offsetting these
   sales increases was a  2.8 percent decrease in retail electric rates
   effective January 1, 1995.

        A record setting heat wave resulted in WP&L setting a system peak of
   2,197 megawatts on July 31, 1995. This reflects a 9.7 percent increase
   over the previous record system peak of 2,002 megawatts set in 1994.

        While overall kWh sales increased, the aggregate costs of electric
   production fuels and purchased power remained relatively unchanged. The
   stability of these costs reflects lower coal and transportation costs at
   the Company's generating units in 1995 as well as the availability of
   attractive purchased power opportunities in the bulk power market. 

   <TABLE>
   Gas Operations
   <CAPTION>
                       Revenues and Costs                 Therms Sold                     Customers at
                         (In Thousands)    % Change      (In Thousands)     % Change       End of Year        % Change
                        1995       1994                 1995       1994                 1995         1994

   <S>                 <C>        <C>          <C>     <C>         <C>         <C>      <C>         <C>            <C>
   Residential and     $70,382    $71,555       (2%)   126,903     119,562       6%     129,576     124,938         4%
   Firm                 39,456     41,918       (6%)    91,316      87,487       4%      15,976      15,531         3%
   Interruptible         3,708      8,777      (58%)    12,148      24,809     (51%)        257         272        (6%)
   Transport. and 
    Other               25,619     29,681      (14%)   169,121     142,252      19%         284         240        18%
                       -------    -------              -------     -------              -------     -------
        Total          139,165    151,931       (8%)   399,488     374,110       7%     146,093     140,981         4%
                       =======    =======      ====     ======     =======      ===     =======     =======        ===

   Purchased Gas        84,002    100,942      (17%)                                                       
                        ------    -------                     

   Margin               55,163     50,989        8%           
                        ======     ======      ===
   </TABLE>

         Gas margin increased 8 percent during 1995 compared with 1994
   primarily as a result higher sales volumes and favorable gas procurement
   strategies.  Therm sales increased 7 percent principally due to
   residential customer growth  reflecting the favorable economic conditions
   in the Company's service territory and  colder than normal weather in the
   fourth quarter, offsetting  a mild January and February.   The 8 percent
   decrease in gas revenues was the result of a pass through to customers of
   the lower cost of purchased gas.  Under the current rate structure, future
   reductions in revenues resulting solely from such pass through would not
   be expected to have a material impact on earnings.  The gas incentive
   program authorized by the Public Service Commission of Wisconsin ("PSCW")
   also resulted in additional pre-tax earnings of $750,000 in 1995.

    Operating Expenses

         The decline in operations expense principally reflects the impact of
   a $13.7 million charge for early retirement and severance costs in 1994. 
   While the Company was able to achieve savings in 1995 from its continued
   reengineering of operations, these savings were offset somewhat by higher
   conservation expenses.  The increase in depreciation expense in 1995 is
   primarily the result of property additions at the utility and higher
   contributions to WP&L's external nuclear decommissioning trust.  Despite
   higher operating income in 1995, the income tax expense was unchanged due
   to prior years' tax adjustments resolved in 1995.

   Other Income And Deductions

         Other income and deductions in 1994 includes after-tax income of
   $5.3 million related to the reversal of a coal contract penalty as
   discussed in the "Other Events" section of the MD&A.  In addition, income
   associated with the allowance for funds used during construction ("AFUDC")
   decreased in 1995 due to significantly lower construction work in progress
   amounts and a lower Federal Energy Regulatory Commission ("FERC") AFUDC
   rate.

   Interest Expense

         Interest expense  increased due to the higher levels of short-term
   debt and higher short-term interest rates. During the second quarter of
   1995, WP&L repurchased $18 million of its Series V bonds from private
   investors. WP&L applied revenue neutral treatment to these reacquired
   bonds which are anticipated to be refinanced in 1996. 


   1994  COMPARED WITH 1993

   OVERVIEW

        Net income of  WP&L increased to $68.2 million in 1994 compared with
   $60.2 million in 1993.  Net income for 1994 was significantly affected by
   two non-recurring items.  These items were the reversal of a coal contract
   penalty,  and costs associated with early retirement and severance
   programs which primarily occurred in the fourth quarter.  The reversal of
   the coal contract penalty is discussed in the "Other Events" section of
   the MD&A.  The following break out (dollars in millions) presents the
   recurring aspects of 1994 and 1993 operations.

                                                   1994           1993

   Net Income, as reported                          $68.2           $60.2
   Less:  increase in net income from
    reversal of coal contract penalty                (5.3)           (-)
   Add:  decrease in net income from costs
    associated with early retirement and
    severance programs                                8.2             1.1
                                                     ----            ----
   Net Income before non-recurring items            $71.1           $61.3
                                                     ====            ====

        The increase in the "net income before non-recurring items" primarily
   reflects an increase in operating earnings.

   <TABLE>
   Electric Operations                
   <CAPTION>

                              Revenues and Cost       %              kWh Sold             %         Customers at         %
                                (In Thousands)     Change         (in Thousands)        Change      End of Year        Change
                              1994        1993                 1994           1993               1994       1993

   <S>                    <C>          <C>         <C>     <C>            <C>            <C>   <C>         <C>            <C>
   Residential and Farm   $194,242     $184,176      5%     2,776,895      2,751,363     1%    322,924     316,870        2%
   Industrial              140,487      132,903      6%     3,764,953      3,540,082     6%        776         714        9%
   Commercial              101,382       95,977      6%     1,688,349      1,629,911     4%     43,793      42,884        2%
   Wholesale and Class A    86,400       78,955      9%     2,574,121      2,388,131     8%         42          39        8%
   Other                     9,236       11,176    (17%)       54,518         51,073     7%      1,256       1,236        2%
                           -------      -------            ----------     ----------           -------     -------
        Total              531,747      503,187      6%    10,858,836     10,360,560     5%    368,791     361,743        2%
                           =======      =======    ====    ==========     ==========   ====    =======     =======       ===

   Electric production
    fuels                  123,469      123,919      0%                                                           
   Purchased Power          37,913       28,574     33%                                                           
                           -------      -------    ----              
   Margin                 $370,365     $350,694      6%              
                          ========     ========    ====              
   </TABLE>

               WP&L's electric margin increased 6 percent during 1994
   compared to 1993.  The primary factor was a 3.8 percent retail rate
   increase effective October 1, 1993.  Strong economic conditions in the
   industrial and commercial customer classes and residential customer growth 
   contributed to higher sales.  Electric production fuel costs were
   reasonably stable for 1994.  The volume of purchased power increased as a
   result of WP&L's efforts to conserve coal inventories during a rail strike
   in the third quarter of 1994.  The financial impact on WP&L's operating
   results was not material.


   <TABLE>
   Gas Operations
   <CAPTION>

                             Revenues and Costs         %           Therms Sold            %          Customers at          %
                               (In Thousands)        Change       (In Thousands)        Change         End of Year       Change
                            1994          1993                   1994         1993                  1994        1993

   <S>                      <C>             <C>         <C>      <C>          <C>       <C>         <C>         <C>        <C>
   Residential and Farm     $71,555         $71,632       0%     119,562      120,005   0%-100%     124,938     120,829      3%
   Firm                      41,918          40,748       3%      87,487       87,038        1%      15,531      15,088      3%
   Interruptible              8,777          11,247     (22%)     24,809       27,872      (11%)        272         261      4%
   Transport. and Other      29,681          13,643     118%     142,252       84,877       68%         240          85    182%
                            -------         -------              -------      -------               -------     -------
        Total               151,931         137,270      11%     374,110      319,792       17%     140,981     136,263      3%
                            =======         =======     ====     =======      =======       ===     =======     =======     ===

   Purchased Gas            100,942          90,505      12%                                                           
                            -------          ------     ----            

   Margin                   $50,989         $46,765       9%            
                            =======          ======      ===            
   </TABLE>


         Gas margin increased 9 percent in 1994 from 1993 primarily due to a
   1.4 percent retail rate increase effective October 1, 1993, and higher
   sales to firm service customers. The overall cost of purchased gas
   declined reflecting WP&L's effective use of opportunities on the gas spot
   market.

   Operating Expenses

         Other operation expense increase primarily due to several early
   retirement and severance programs offered in 1994.  The increase in
   depreciation expense in 1995 is primarily the result of increased property
   additions at the utility and higher contributions to the Company's
   external nuclear decommissioning trust.  Income taxes increased between
   years primarily due to higher taxable income.  Partially offsetting these
   costs were reductions in operating costs resulting from the ongoing
   reengineering of processes.  Maintenance expense decreased between years
   due to variation in the timing and extent of maintenance on generating
   facilities between years.  Secondarily, a severe storm in the summer of
   1993 increased 1993's maintenance expense related to service restoration. 

   Other Income and (Deductions)

         Other income increased resulting from the  reversal of a coal
   contract penalty which is discussed in the  "Other Events" section of the
   MD&A.

   Interest Expense

         Interest expense decreased primarily due to the lower short-term
   debt interest.

   LIQUIDITY AND CAPITAL RESOURCES

         During 1995 and 1994 the Company generated sufficient cash flows
   from operations and short-term borrowings to cover operating expenses,
   cash dividends, and investment activities.  In 1993, cash flows from
   operations covered a portion of investing activities, the remainder was
   generated through the issuance of common stock and long and short-term
   debt.  Cash flows from operations increased to $196 million in 1995
   compared with $187 million and $153 million in 1994 and 1993,
   respectively.

   Rates and Regulatory Matters

         Effective January 1, 1995, for the two-year period ended December
   31, 1996, the PSCW in rate order UR-109, authorized a 2.8 percent annual
   decrease in electric rates, a .5 percent annual increase in gas rates and
   a decline in the allowed return on common equity to 11.5 percent from the
   previous 11.6 percent.  None of these events is expected to have a
   material impact on earnings.  Further, the PSCW approved certain incentive
   programs described below:

   1.    The retail electric fuel adjustment mechanism, which allowed costs
   to fluctuate within a 3 percent band width, was eliminated.  The
   elimination of the adjustment mechanism did not have a material effect on
   1995 earnings and is not expected to materially impact 1996 results. 

   2.    The automatic purchased gas adjustment clause was also eliminated. 
   The fluctuations in the commodity cost of gas above or below a prescribed
   commodity price index will serve to increase or decrease WP&L's margin on
   gas sales.  Both benefits and exposures are subject to customer sharing
   provisions. WP&L's share is capped at $1.1 million pre-tax.   For 1995,
   WP&L earned $750,000 pre-tax under this incentive mechanism.  The
   customers' share of this program is $1.1 million pre-tax which will be
   refunded to customers in April 1996.  The refund has been fully reserved
   in the 1995 financial results.  The Company uses gas commodity swaps to
   hedge the price risks associated with the purchase and sale of stored gas.

   3.    In order to promote air quality and delivery system reliability,
   there are SO2 emissions and service reliability incentive clauses. 
   Positive incentives available under these clauses include $1.5 million 
   pre-tax for the SO2 emissions and $.5 million pre-tax for the service
   reliability.  WP&L's earnings are also negatively exposed for equal
   amounts.  For calendar year 1995, WP&L collected $2.0 million pre-tax in
   revenues and also deferred $2.1 million pre-tax in revenues.   WP&L plans
   to refund this amount to customers in  April 1996, resulting in no
   material impact on 1995 revenues. 

   Industry Outlook

             WP&L is subject to regulation by the PSCW and the FERC.  The
   stated goal of the PSCW in its natural gas docket is to move all gas
   supply activities out of the existing regulated distribution utilities and
   allow independent units to compete for the business.  The goal of the
   electric utility restructuring process is to create open access
   transmission and distribution services for all customers with competitive
   generation  and customer service markets.  Additional proceedings as well
   as consultation with the legislature are planned prior to a target
   implementation date after the year 2000.  The Company cannot currently
   predict what impact, if any, these proceedings may have on its future
   financial condition or results of operations.  The Company believes,
   however, that it is well positioned to compete in a deregulated
   environment.  WP&L's rates to all customer classes are competitive
   within the state of Wisconsin and below the average in the Midwest region.


              The FERC is developing regulation which will begin to provide
   open access to utility transmission facilities for wholesale electric
   customers subject to certain approved FERC tariffs.  WP&L believes its
   existing open access tariffs position it well to compete under such market
   conditions.  

   Financing and Capital Structure

             The level of short-term borrowings fluctuates based on seasonal
   corporate needs, the timing of long-term financing, and capital market
   conditions.  WP&L generally borrows on a short-term basis to provide
   interim financing of construction and capital expenditures in excess of
   available internally-generated funds.  WP&L periodically reduces its
   outstanding short-term borrowings through the issuance of long-term debt
   and through  WPL Holdings, Inc.'s additional investment in its common
   equity.  To maintain flexibility in its capital structure and to take
   advantage of favorable short-term rates, WP&L also uses proceeds from the
   sales of accounts receivable and unbilled revenues to finance a portion of
   its long-term cash needs.  The Company also anticipates that short-term
   debt funds will continue to be available at reasonable costs due to strong
   ratings by independent utility analysts and rating services.  Commercial
   paper has been rated A-1+ by Standard & Poor's Corp. and P-1 by Moody's
   Investors Service.   Bank lines of credit of $70 million at December 31,
   1995, are available to support these borrowings.

             The Company has only limited involvement with derivative
   financial instruments and does not use them for trading purposes. They are
   used to manage well-defined interest rate and gas commodity price risks.
   The Company enters into interest rate swap agreements to reduce the impact
   of changes in interest rates on its floating-rate long-term debt, short-
   term debt and the sales of its accounts receivable.  The total notional
   amount of interest rate swaps was $123 million and $150 million,
   respectively, for the years ended December 31, 1995 and 1994. The Company
   uses gas commodity swaps to hedge the price risks associated with the
   purchase and sale of stored gas.

             The Company's capitalization at December 31, 1995, including the
   current maturities of long-term debt, variable rate demand bonds and
   short-term debt, consisted of 53 percent common equity, 6 percent
   preferred stock and 41 percent debt.  The common equity to total
   capitalization ratio at December 31, 1995, increased to 53 percent from 52
   percent at December 31, 1994.

             In accordance with the terms of the Merger Agreement (See "Other
   Events" section of the MD&A.), WPLH may not declare or pay any dividends
   on any of its capital stock other than the obligations that exist with
   respect to cumulative preferred stock, and regular quarterly dividends on
   common stock may not to exceed 105 percent of the common stock dividends
   from the prior year.
    
             The retail rate order received effective January 1, 1995,
   requires WP&L to maintain a utility common equity level of 51.93 percent
   of total utility capitalization during the two-year period ending December
   31, 1996.  In addition, the PSCW ordered that it must approve the payment
   of dividends by WP&L to WPLH that are in excess of the level forecasted
   for 1995 ($58.1 million), if such dividends would reduce WP&L's average
   common equity ratio below 51.93 percent.  At December 31, 1995, WP&L's
   common equity ratio was 52.6 percent.  

   Capital Requirements  

             WP&L is a capital-intensive business and requires large
   investments in long-lived assets.  Therefore, the Company's most
   significant capital requirements relate to construction expenditures. 
   Additions to utility plant decreased in 1995 by $29.6 million and in 1994
   by $25.9 million primarily due to the completion of two 86-megawatt
   combustion-turbine generators in 1994.  Estimated capital requirements for
   the next five years are as follows:         

   <TABLE>
   <CAPTION>
                                                 Capital Requirements

                                 1996         1997       1998        1999         2000
                                                  (in millions)

    <S>                         <C>         <C>        <C>             <C>      <C>
    Construction expenditures
      Electric                  $81.5       $79.5      $75.3           $77.9    $72.0
      Gas, water and common      41.7        38.9       31.1            31.4     32.1
      Nuclear fuel                8.3        10.0        8.2             9.7     13.7
      Decommissioning fund       15.4        16.3       17.2            18.3     18.7
      AFUDC                       2.5         2.2        1.3             1.4      1.4
                                -----       -----      -----           -----    -----
       Total construction
         expenditures           149.4       146.9      133.1           138.7    137.9
    Changes in working
      capital and other          (8.3)        7.1      (16.3)            0.2     (6.1)
                                -----       -----      -----           -----    -----
       Total construction and
         operating capital      141.1       154.0      116.8           138.9    131.8
    Long-term debt maturities      --        55.0        8.9              --      1.9
    Manufactured gas plant
     remediation                  6.8        11.4        8.6             0.6      0.6
                               ------       -----      -----           -----    -----
       Total capital
         requirements          $147.9      $220.4     $134.3          $139.5   $134.3
                                =====       =====     ======          ======   ======
   </TABLE>

      Included in the construction expenditure estimates, in addition to the
   recurring additions and improvements to the distribution and transmission
   systems, are the following: 1) expenditures for managing and controlling
   electric line losses and for the electric delivery system to enhance
   WP&L's interconnection capability with other utilities; 2) expenditures
   related to upgrading computer systems to improve productivity and customer
   service; and 3) expenditures associated with the construction of an
   86-megawatt combustion-turbine generator expected to become operational in
   1996. The decommissioning  expenditures represent both the amount of
   annual contribution to external trust funds and the income earned on the
   external trust funds. These amounts are recorded in depreciation expense
   and recovered in rates. WP&L expects to contribute $10.7 million annually
   to this fund.

        The steam generator tubes at Kewaunee are susceptible to corrosion
   characteristics seen throughout the nuclear industry.  During the first
   quarter of 1995, Kewaunee was shutdown for scheduled maintenance and
   refueling.  Inspection of the steam generators revealed increased levels
   of tube degeneration.  Prior to shutdown the equivalent of approximately
   12 percent of the tubes in the steam generators were plugged, with no loss
   of capacity.  When the plant was returned to service in May 1995
   approximately 21 percent of the tubes were plugged.

        As a result of the need to address the repair or replacement of the
   steam generators, the owners of Kewaunee have been, and are continuing to,
   evaluate various alternatives to deal with the loss of capacity resulting
   from the continuing degradation of the steam generator tubes.  As part of
   this evaluation the owners have:

      (a)   submitted a request to the NRC to redefine the pressure boundary
            point of the repaired steam generator tubes (sleeved tubes) which
            have been removed from service by plugging, in order to allow the
            return of many of the sleeved tubes to service.  If the request
            is granted, even if additional degraded tubes would be discovered
            during the next planned shutdown in the fall of 1996, the
            requested redefinition of the pressure boundary point should
            allow the plant to return to full output.  Testing of three tubes
            removed during the 1995 refueling outage indicates structural
            soundness equal to the original tube strength.  Management
            believes the request will be granted by the NRC;

      (b)   requested approval from the NRC to pursue welded repair
            technologies to return plugged tubes to service.  Although welded
            tube repair technologies exist, the technology is not presently
            approved by the NRC; and 

      (c)   continued to evaluate the economics of replacement of the steam
            generators.  The replacement of steam generators is estimated to
            cost approximately $100 million, exclusive of additional
            purchased power costs associated with an extended shutdown.

        The owners continue to evaluate the potential financial and
   regulatory implications of a change in ownership (which would likely
   require, as a condition precedent, authority to replace the steam
   generator) or early shutdown of Kewaunee.   WP&L believes that the best
   near term economic alternative for the owners of Kewaunee is to continue
   to pursue tube recovery and repair processes.  WP&L will reassess its
   views of available alternatives based on the condition of the steam
   generator tubes during the fall 1996 refueling outage.  On December 31,
   1995, the net book value of WP&L's share of Kewaunee was $57.0 million.  

        Physical decommissioning of Kewaunee is expected to occur during the
   period 2014 to 2021 with additional expenditures being incurred during the
   period 2022 to 2050 related to the storage of spent nuclear fuel at the
   site.  The undiscounted amount of decommissioning costs estimated to be
   expended between the years 2014 and 2050 is $1,016 million.  Wisconsin
   utilities operating nuclear generating plants are required by the PSCW to
   establish external trust funds to provide for the decommissioning of such
   plants. WP&L's share of the decommissioning costs is estimated to be $169
   million in 1995 dollars, assuming the plant is operating through 2013,
   based on a 1992 site-specific study, using the immediate dismantlement
   method of decommissioning.  The market value of the investments in the
   funds established by WP&L at December 31, 1995, totaled $73.4 million.  

   Capital Resources

        One of the Company's objectives is to finance construction
   expenditures through internally generated funds supplemented, when
   required, by outside financing.  With this objective in place, the Company
   has financed an average of 68 percent of its construction expenditures
   during the past five years from internal sources.  However, during the
   next five years, the Company expects this percentage to increase primarily
   due to relatively stable level of construction expenditures and higher
   depreciation rates beginning in 1997.  External financing sources such as
   the issuance of long-term debt, short-term borrowings and equity
   contributions from its parent, WPL Holdings, Inc. will be used by the
   Company to finance the remaining construction expenditure requirements for
   this period.  Expectations are that approximately $60 million of long-term
   debt will be issued in 1996.

   NEW ACCOUNTING PRONOUNCEMENTS
         
            In October 1995, the Financial Accounting Standards Board
   ("FASB") issued Statement of Financial Accounting Standards No. 123
   "Accounting for Stock Based Compensation Plans" which establishes
   standards of financial accounting and reporting for stock based
   compensation plans.  As allowed under SFAS No. 123, WP&L will continue to
   apply APB No. 25, "Accounting for Stock Issued to Employees," in
   accounting for stock based compensation plans when the statement becomes
   effective in 1996.  As a result, this statement will have no impact on the
   financial position or results of operations of WP&L. 

            In March 1995, the Financial Accounting Standards Board issued
   Statement of Financial Accounting Standards No. 121, "Accounting for the
   Impairment of Long-Lived Assets and Long-Lived Assets to be Disposed Of." 
   This statement imposes stricter criteria for evaluating the recoverability
   of regulatory assets.  WP&L adopted this standard on January 1, 1996, and
   does not expect that adoption will have a material impact on the financial
   position or results of  operations of  the Company.  This conclusion may
   change in the future as competitive factors influence wholesale and retail
   pricing in the utility.

   INFLATION

            The impacts of inflation on WP&L are currently mitigated through
   current ratemaking methodologies.  Although rates will be held flat until
   at least 1997, management expects that any impact of inflation will be
   mitigated by customer growth and productivity improvements.

   OTHER EVENTS

   Coal Contract Penalty

            In November 1989, the PSCW concluded that WP&L did not properly
   administer a coal contract, resulting in an assessment to compensate
   ratepayers for excess fuel costs having been incurred.  As a result, WP&L
   recorded a reserve in 1989 that had an after-tax effect of reducing 1989
   net income by $4.9 million.  The PSCW decision was found to represent
   unlawful retroactive rate-making by both the Dane County Circuit Court and
   the Wisconsin Court of Appeals.  The case was then appealed to the
   Wisconsin Supreme Court.

            In January 1994, the Wisconsin Supreme Court affirmed the
   decisions of the Dane County Circuit Court and Wisconsin Court of Appeals. 
   In management's opinion, all avenues for appeal have been exhausted.  As a
   result, WP&L reversed the entire reserve and was also allowed to collect
   interest on amounts of the penalty previously refunded to ratepayers.  The
   reversal of the reserve plus interest had an after-tax affect of
   increasing net income in 1994 by $5.3 million.

   Merger Proposal

            WPL Holdings, Inc. ("WPLH"), IES Industries Inc. ("IES"), and
   Interstate Power Company ("IPC") have entered into an Agreement and Plan
   of Merger ("Merger Agreement"), dated  November 10, 1995, providing for:
   a) IPC becoming a wholly-owned subsidiary of WPLH, and b) the merger of
   IES with and into WPLH, which merger will result in the combination of IES
   and WPLH as a single holding company (collectively, the "Proposed
   Merger").  

            The new holding company will be named Interstate Energy
   Corporation ("Interstate Energy").  The Proposed Merger, which will be
   accounted for as a pooling of interests, has been approved by the
   respective Board of Directors.  It is still  subject to approval by the
   shareholders of each company as well as several federal and state
   regulatory agencies.  The companies expect to receive the shareholder
   approvals in the second quarter of 1996 and regulatory approvals by the
   second quarter of 1997.  The corporate headquarters of Interstate Energy
   will be in Madison.  

            The business of Interstate Energy will consist of utility
   operations and various non-utility enterprises, and it is expected that
   its utility subsidiaries will serve more than 870,000 electric customers
   and 360,000 natural gas customers in Iowa, Illinois, Minnesota and
   Wisconsin.

            The operating revenues, net income from continuing operations
   and total assets of the companies were as follows:

                                                                  PRO FORMA
                                                                  COMBINED
                                   WPLH       IES        IPC     (Unaudited)
                                                              (in thousands)

  1995 Operating revenues      $807,255    $851,010   $318,542   $1,976,807
  1995 Net income from
    continued operations        $71,618     $64,176    $25,198     $160,992
  Assets at December 31,
    1995                     $1,872,414  $1,985,591   $634,316   $4,492,321

            Under the terms of the Merger Agreement, the outstanding shares
   of WPLH's common stock will remain unchanged and outstanding as shares of
   Interstate Energy.  Each outstanding share of IES common stock will be
   converted to .98 shares of Interstate Energy's common stock.  Each share
   of IPC's common stock will be converted to 1.11 shares of Interstate
   Energy's common stock.  It is anticipated that Interstate Energy will
   retain WPLH's common share dividend payment level as of the effective time
   of the merger.  On January 24, 1996, the Board of Directors of WPL
   Holdings, Inc. declared a quarterly dividend of 49.25 cents.  This
   represents an equivalent annual rate of $1.97 per share.

            Interstate Energy will be the parent company of  Wisconsin Power
   and Light Company, IES Utilities and  IPC and will be registered under the
   Public Utility Holding Company Act of 1935, as amended ("1935 Act").  The
   Merger Agreement provides that these operating utility companies will
   continue to operate as separate entities for a minimum of three years
   beyond the effective date of  the merger.  In addition, the non-utility
   operations of WPLH and IES Diversified will be combined shortly after the
   effective date of  the merger under one entity to manage the diversified
   operations of Interstate Energy.  

            The SEC historically has interpreted the 1935 Act to preclude
   registered holding companies, with limited exceptions, from owning both
   electric and gas utility systems.  Although the SEC has recently
   recommended that registered holding companies be allowed to hold both gas
   and electric utility operations if the affected states agree, it remains
   possible that the SEC may require as a condition to its approval of the
   Proposed Merger that WPLH, IES and IPC divest their gas utility
   properties, and possibly certain non-utility ventures of WPLH and IES,
   within a reasonable time after the effective date of the Proposed Merger.

            Legislation to repeal the 1935 Act was introduced in Congress in
   1995 and is pending.  No assurance can be given as to when or if such
   legislation will be considered or enacted.  The Staff of the SEC has also
   recommended that the SEC "permit combination systems by registered holding
   companies if the affected states concur," and the SEC has proposed rules
   that would relax current restrictions on investment by registered holding
   companies in certain "energy related," non-utility businesses.  No
   prediction can be made as to the outcome of these legislative and
   regulatory proposals.

   Union Contract

            The three year contract  WP&L has with the International
   Brotherhood of Electrical Workers, Local 965 is in effect until June 1,
   1996. The contract covers 1,601 of  WP&L's employees which represents
   approximately 69 percent of the total employees at December 31, 1995.  At
   this time the results of negotiations cannot be estimated. 

   Environmental

             WP&L cannot precisely forecast the effect of future
   environmental regulations by federal, state and local authorities upon its
   generating, transmission and other facilities, or its operations, but has
   taken steps to anticipate the future while meeting the requirements of
   current environmental regulations.  The Clean Air Act Amendments of 1977
   and subsequent amendments to the Clean Air Act, as well as the new laws
   affecting the handling and disposal of solid and hazardous wastes, could
   affect the siting, construction and operating costs of both present and
   future generating units.

            Under the Federal Clean Water Act, National Pollutant Discharge
   Elimination System permits for generating station discharge into water
   ways are required to be obtained from the Wisconsin Department of Natural
   Resources ("DNR") to which the permit program has been delegated. These
   permits must be periodically reviewed.  WP&L has obtained such permits for
   all of its generating stations or has filed timely applications for
   renewals of such permits.

            Air quality regulations promulgated by the DNR in accordance
   with Federal standards impose statewide restrictions on the emission of
   particulates, sulfur dioxide, nitrogen oxides and other air pollutants and
   require permits from the DNR for the operation of emission sources.  WP&L
   currently has the necessary permits to operate its fossil-fueled
   generating facilities.  While periodic exceedances in air emissions may
   occur, management promptly acts on these excursions and works with the DNR
   to resolve any permit compliance issues.   With the passage of the new
   Federal Clean Air Act Amendments, the state is required to include these
   provisions in its permit requirements.  WP&L has submitted timely Title V
   permit applications in compliance with schedules set forth by the
   regulators.  WP&L has also completed application for Phase II permits
   under the Clean Air Act in compliance with the time lines identified.  The
   state Title V operating permits, when issued, will consolidate all
   existing air permit conditions and regulatory requirements into one permit
   for each facility.  Permits are expected to be issued in 1996.  Until such
   time, the facilities will continue to operate under their existing permit
   conditions. 

            WP&L's compliance strategy for Wisconsin's sulfur dioxide law
   (discussed above) and the Federal Clean Air Act Amendments required plant
   upgrades at its generating facilities.  The majority of these projects
   were completed in 1993.  WP&L has installed continuous emission monitoring
   systems at all of its coal fired boilers in compliance with federal
   requirements.  Monitoring for sulfur dioxide was also required by Title IV
   of the Federal Clean Air Act at WP&L's South Fond du Lac combustion
   turbine site.  These requirements were also met.  Additional monitoring
   systems for nitrogen oxides are required in 1996 at the combustion-turbine
   site.  WP&L  has  installed these monitors, and will complete
   certification tests for the equipment by May 1996.  No significant
   investments are anticipated at this time to meet the requirements of the
   Federal Clean Air Act Amendments.

            For a discussion of the Company's liability regarding
   environmental remediation at certain manufactured gas plant sites formerly
   operated by WP&L, see Note 11 of "Notes to Consolidated Financial
   Statements."

   Dividend Declaration

            On January 24, 1996, the Board of Directors of WPL Holdings,
   Inc. declared a quarterly dividend on common stock.  The dividend is 49.25
   cents per share payable February 15 to shareowners of record on February
   2, 1996.


   ITEM 8.     FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA



   REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS

   To Wisconsin Power and Light Company:

   We have audited the accompanying consolidated balance sheets and
   statements of capitalization of Wisconsin Power and Light Company (a
   Wisconsin corporation) and subsidiaries as of December 31, 1995 and 1994,
   and the related consolidated statements of income, common shareowners'
   investment and cash flows for each of the three years in the period ended
   December 31, 1995.  These financial statements are the responsibility of
   the Company's management.  Our responsibility is to express an opinion on
   these financial statements based on our audits.

   We conducted our audits in accordance with generally accepted auditing
   standards.  Those standards require that we plan and perform the audit to
   obtain reasonable assurance about whether the financial statements are
   free of material misstatement.  An audit includes examining, on a test
   basis, evidence supporting the amounts and disclosures in the financial
   statements.  An audit also includes assessing the accounting principles
   used and significant estimates made by management, as well as evaluating
   the overall financial statement presentation.  We believe that our audits
   provide a reasonable basis for our opinion.

   In our opinion, the financial statements referred to above present fairly,
   in all material respects, the financial position of Wisconsin Power and
   Light Company and subsidiaries as of December 31, 1995 and 1994, and the
   results of their operations and their cash flows for each of the three
   years in the period ended December 31, 1995, in conformity with generally
   accepted accounting principles.




   Milwaukee, Wisconsin,                         ARTHUR ANDERSEN LLP
   January 26, 1996


   <PAGE>
                        WISCONSIN POWER AND LIGHT COMPANY
                           CONSOLIDATED BALANCE SHEETS

                                              Year Ended December 31,
                                                1995            1994
    Utility plant:                             (dollars in thousands)

     Plant in Service--                               
        Electric . . . . . . . . . . . .    $1,681,093       $1,611,351
        Gas  . . . . . . . . . . . . . .       217,678          204,514
        Water  . . . . . . . . . . . . .        22,518           22,070
        Common . . . . . . . . . . . . .       136,943          123,255
                                             ---------        ---------
                                             2,058,232        1,961,190
      Dedicated decommissioning
       funds, at market  . . . . . . . .        73,357           51,791
                                             ---------        ---------
                                             2,131,589        2,012,981

      Less-Accumulated provision for
       depreciation  . . . . . . . . . .       887,562          808,853
                                             ---------        ---------
                                             1,244,027        1,204,128
      Construction work in progress  . .        36,996           42,731
      Nuclear fuel, net  . . . . . . . .        18,867           19,396
                                             ---------        ---------
         Total utility plant . . . . . .     1,299,890        1,266,255
   Other property and equipment, net . .        22,275            9,133
   Investments . . . . . . . . . . . . .        12,488           12,228
                                                      
   Current assets:

      Cash and equivalents . . . . . . .         4,671            2,234
      Net accounts receivable and
       unbilled revenue, less allowance
       for doubtful accounts of $0 and
       $209, respectively  . . . . . . .        33,971           21,689
      Coal, at average cost  . . . . . .        14,625           15,824
      Materials and supplies, at average
       cost  . . . . . . . . . . . . . .        20,611           20,835
      Gas in storage, at average cost  .         6,319            7,975
      Prepayments and other  . . . . . .        21,190           22,310
                                              --------         --------
        Total current assets . . . . . .       101,387           90,867
                                              --------         --------
   Deferred charges:
      Regulatory assets  . . . . . . . .       156,740          144,476
      Other  . . . . . . . . . . . . . .        48,385           62,165
                                              --------         --------
         Total deferred charges  . . . .       205,125          206,641
                                              --------        ---------
             Total assets  . . . . . . .    $1,641,165       $1,585,124
                                             =========        =========


   The accompanying notes are an integral part of the consolidated financial
   statements.

   <PAGE>

                      WISCONSIN POWER AND LIGHT COMPANY
                         CONSOLIDATED BALANCE SHEETS

                                             Year Ended December 31,
                                                  1995           1994

                                                (dollars in thousands)
   Capitalization:
      Common shareowners' investment . . . .     $563,070      $544,506
      Preferred stock not mandatorily
       redeemable  . . . . . . . . . . . . .       59,963        59,963
      First mortgage bonds, net  . . . . . .      318,599       336,538
                                                  -------       -------
          Total capitalization . . . . . . .      941,632       941,007
                                                  -------       -------
   Current liabilities:                                  
      Variable rate demand bonds . . . . . .       56,975        56,975
      Short-term debt  . . . . . . . . . . .       72,500        50,500
      Accounts payable and accruals  . . . .       82,428        67,518
      Accrued payroll and vacation . . . . .       11,011        12,624
      Accrued taxes  . . . . . . . . . . . .        7,795         7,299
      Accrued interest . . . . . . . . . . .        7,574         7,669
      Other  . . . . . . . . . . . . . . . .       22,356        12,456
                                                  -------       -------
          Total current liabilities  . . . .      260,639       215,041
                                                  -------       -------
   Other credits:                                        

      Accumulated deferred income taxes  . .      239,812       222,373
      Accumulated deferred investment tax
       credits . . . . . . . . . . . . . . .       38,842        40,758
      Accrued environmental remediation
       costs . . . . . . . . . . . . . . . .       76,852        79,280
      Deferred credits and other . . . . . .       83,388        86,665
                                                  -------       -------
                                                  438,894       429,076
                                                  -------       -------
     Commitments and contingencies
      (Note 11)                                          

          Total capitalization and
            liabilities  . . . . . . . . . .   $1,641,165    $1,585,124
                                                =========     =========


   The accompanying notes are an integral part of the consolidated financial
   statements.

   <PAGE>
                      WISCONSIN POWER AND LIGHT COMPANY
                      CONSOLIDATED STATEMENTS OF INCOME

                                             Year Ended December 31,
                                           1995        1994        1993
                                             (dollars in thousands)
   Operating revenues:                              
      Electric . . . . . . . . . . . .   $546,324   $531,747    $503,187
      Gas  . . . . . . . . . . . . . .    139,165    151,931     137,270
      Water  . . . . . . . . . . . . .      4,183      4,133       3,927
                                          -------    -------     -------
                                          689,672    687,811     644,384
                                          -------    -------     -------

   Operating expenses:                           
      Electric production fuels  . . .    116,488    123,469     123,919
      Purchased power  . . . . . . . .     44,015     37,913      28,574
      Purchased gas  . . . . . . . . .     84,002    100,942      90,505
      Other operation  . . . . . . . .    137,396    148,360     139,075
      Maintenance  . . . . . . . . . .     42,043     41,227      44,763
      Depreciation . . . . . . . . . .     81,164     73,194      61,197
      Taxes--                                    
      Current federal income . . . . .     30,129     26,727      25,063
      Deferred income  . . . . . . . .     10,664     10,270       5,053
      Investment tax credit
        (restored) . . . . . . . . . .     (1,916)    (1,926)     (1,967)
      Current state income . . . . . .      7,006      6,147       6,580
      Other  . . . . . . . . . . . . .     28,335     27,100      26,145
                                          -------    -------     -------
                                          579,326    593,423     548,907
                                          -------    -------     -------
   Net operating income  . . . . . . .    110,346     94,388      95,477
                                                 
   Other income and (deductions):                
      Allowance for equity funds used
        during construction. . . . . .      1,425      3,009       2,977
      Other, net . . . . . . . . . . .       (238)     7,726      (2,188)
      Current income tax . . . . . . .        329     (1,480)       (519)
      Deferred income tax  . . . . . .        (52)    (2,029)       (419)
                                          -------    -------     -------
                                            1,464      7,226        (149)
                                          -------    -------     -------
   Income before interest expense  . .    111,810    101,614      95,328
                                          -------    -------     -------
   Interest expense:                             

      Interest on bonds  . . . . . . .     28,647     28,796      28,422
      Allowance for borrowed funds               
        used during construction. . .        (663)    (1,029)     (1,053)
      Other  . . . . . . . . . . . . .      5,174      2,352       3,854
                                          -------    -------     -------
                                           33,158     30,119      31,223
                                          -------    -------     -------
   Net income  . . . . . . . . . . . .     78,652     71,495      64,105
                                          -------    -------     -------
   Preferred stock dividends . . . . .      3,310      3,310       3,928
                                          -------    -------     -------
   Net income for common stock . . . .    $75,342    $68,185     $60,177
                                           ======    =======     =======

   The accompanying notes are an integral part of the consolidated
   financial statements. 

   <PAGE>
                        WISCONSIN POWER AND LIGHT COMPANY
                     CONSOLIDATED STATEMENTS OF CASH FLOWS 

                                             Year Ended December 31,
                                         1995           1994         1993
   Cash flows generated from (used
    for) operating activities:                (dollars in thousands)

   Net income  . . . . . . . . . . .     $78,652       $71,495     $64,105
     Adjustments to reconcile net
     income to net cash generated  
     from operating activities:                 
       Depreciation  . . . . . . . .      81,164        73,194      61,197
       Deferred income taxes . . . .      10,716        12,299       5,472
       Investment tax credit
         restored  . . . . . . . . .      (1,916)       (1,926)     (1,967)
       Amortization of nuclear
         fuel  . . . . . . . . . . .       7,787         6,707       7,049
       Allowance for equity funds
         using during construction .      (1,425)       (3,009)     (2,977)
     Changes in assets and
       liabilities:                             
       Net accounts receivable and
         unbilled revenue  . . . . .     (12,281)       16,335       4,124
       Coal  . . . . . . . . . . . .       1,199           218       2,943
       Materials and supplies  . . .         224           884          (6)
       Gas in storage  . . . . . . .       1,656           779      (4,463)
       Prepayments and other . . . .       1,121          (634)       (383)
       Accounts payable and
         accruals  . . . . . . . . .      13,203        (4,912)        640
       Accrued taxes . . . . . . . .         496        (3,775)       (538)
       Other, net  . . . . . . . . .      15,674        19,102      18,004
                                         -------       -------     -------

         Net cash generated from     
           operating activities . . .    196,270       186,757     153,200
                                         -------       -------     -------

   Cash flows generated from (used
    for) financing activities:
      Common stock cash dividends  .     (56,778)      (55,911)    (54,327)
      Retirement of first mortgage
         bonds . . . . . . . . . . .     (18,000)          ---         ---
      Issuance of preferred stock  .         ---           ---      29,986
      Redemption of preferred stock          ---           ---     (29,986)
      Preferred stock issuance
         expense . . . . . . . . . .         ---           ---      (1,083)
      Preferred stock dividends  . .      (3,310)       (3,310)     (3,928)
      Net change in short-term debt       22,000        (8,500)      8,000
      Current bond maturities and
         sinking fund requirements .         ---           ---        (100)
      Equity contribution from
         parent  . . . . . . . . . .         ---         9,649      61,399
                                         -------       -------     -------
        Net cash (used for)
         generated from  financing
         activities  . . . . . . . .     (56,088)      (58,072)      9,961
                                         -------       -------     -------
   Cash flows generated from (used
    for) investing activities:
      Additions to utility plant,
         excluding AFUDC . . . . . .     (97,938)     (123,959)   (149,333)
      Allowance for borrowed funds
         used during construction  .        (663)       (1,029)     (1,053)
      Dedicated decommissioning
         funds . . . . . . . . . . .     (21,566)       (1,988)     (9,426)
      Other, net . . . . . . . . . .     (17,578)       (5,405)      2,200
                                        --------      --------    --------
        Net cash used for investing
         activities  . . . . . . .      (137,745)     (132,381)   (157,612) 
                                        --------      --------    --------

   Net increase (decrease) in cash
    and equivalents  . . . . . . . .       2,437        (3,696)      5,549
   Cash and equivalents at beginning
    of year  . . . . . . . . . . . .       2,234         5,930         381
                                           -----         -----       -----
   Cash and equivalents at end of
    year . . . . . . . . . . . . . .      $4,671        $2,234      $5,930
                                           =====         =====       =====
   Supplemental disclosures of cash
    flow information:                           
                                                
        Cash paid during the year
         for:                                   
           Interest on debt  . . . .     $30,841       $30,156     $32,246
           Income taxes  . . . . . .     $37,968       $29,642     $32,465

                                                
   The accompanying notes are an integral part of the consolidated financial
   statements.

   <PAGE>

                       WISCONSIN POWER AND LIGHT COMPANY 
                   CONSOLIDATED STATEMENTS OF CAPITALIZATION

                                                 Year Ended December 31,
                                                  1995             1994
   Common shareowners investment:                (dollars in thousands)

     Common stock, $5 par value, authorized
       - 18,000,000 shares; issued and
       outstanding - 13,236,601 shares   . .      $66,183          $66,183
     Premium on capital stock  . . . . . . .      197,423          197,423
     Capital surplus . . . . . . . . . . . .        1,747            1,747
     Reinvested earnings . . . . . . . . . .      297,717          279,153
                                                  -------          -------
       Total common shareowner's
         investment  . . . . . . . . . . . .      563,070          544,506

   Preferred stock not mandatorily
    redeemable:                                          
      Cumulative, without par value, $100
       stated value, authorized 3,750,000
       shares, maximum aggregate stated
       value $150,000,000;                               

         4.50% series, 99,970 shares
          outstanding  . . . . . . . . . . .        9,997            9,997
         4.80% series, 74,912 shares
          outstanding  . . . . . . . . . .          7,491            7,491
         4.96% series, 64,979 shares
          outstanding  . . . . . . . . . . .        6,498            6,498
         4.40% series, 29,957 shares
          outstanding  . . . . . . . . . . .        2,996            2,996
         4.76% series, 29,947 shares
          outstanding  . . . . . . . . . . .        2,995            2,995
         6.20% series, 150,000 shares
          outstanding  . . . . . . . . . . .       15,000           15,000
       Cumulative, without par value, $25
         stated value, 6.50% series, 599,460
         shares outstanding  . . . . . . .         14,986           14,986  
                                                  -------          -------
               Total preferred stock . . . .       59,963           59,963
                                                         

   First mortgage bonds:                                 
      Series L, 6.25%, due 1998  . . . . . .        8,899            8,899
        1984 Series A, variable rate, due
         2014 (5.25% at 12/ 31/95) . . . . .        8,500            8,500
        1988 Series A, variable rate, due
         2015 (5.15% at 12/31/95)  . . . . .       14,600           14,600
        1990 Series V, 9.3%, due 2025  . . .       32,000           50,000
        1991 Series A, variable rate, due
         2015 (6.10% at 12/31/95)  . . . . .       16,000           16,000
        1991 Series B, variable rate, due
         2005 (6.10% at 12/ 31/95) . . . . .       16,000           16,000
        1991 Series C, variable rate, due
         2000 (6.10% at 12/ 31/95) . . . . .        1,000            1,000
        1991 Series D, variable rate, due
         2000 (6.10% at 12/ 31/95) . . . . .          875              875
       1992 Series W, 8.6%, due 2027 . . . .       90,000           90,000
       1992 Series X, 7.75%, due 2004  . . .       62,000           62,000
       1992 Series Y, 7.6%, due 2005 . . . .       72,000           72,000
       1992 Series Z, 6.125%, due 1997 . . .       55,000           55,000
                                                 --------         --------
                Total first mortgage bonds .      376,874          394,874

   Less:
       Variable rate demand bonds  . . . . .      (56,975)         (56,975)
       Unamortized discount  . . . . . . . .       (1,300)          (1,361)
                                                  -------          -------
             Total first mortgage bonds, net      318,599          336,538
                                                  -------          -------
   Total capitalization  . . . . . . . . . .     $941,632         $941,007
                                                  =======          =======


   The accompanying notes are an integral part of the consolidated financial
   statements. 

   <PAGE>
                        WISCONSIN POWER AND LIGHT COMPANY
                           CONSOLIDATED STATEMENTS OF 
                         COMMON SHAREOWNER'S INVESTMENT

                                             Year Ended December 31,
                                         1995         1994          1993
                                               (dollars in thousands)

   Common stock:
     Balance at beginning and end
         of year . . . . . . . . . .   $66,183       $66,183       $66,183
                                              
   Premium on capital stock:                  
     Balance at beginning of year  .   197,423       187,774       126,374
     Equity contribution from
         parent  . . . . . . . . . .       ---         9,649        61,399
                                       -------       -------      --------
     Balance at end of year  . . . .   197,423       197,423       187,773
                                              
   Capital surplus:                           
     Balance at beginning and end
         of year . . . . . . . . . .     1,747         1,747         1,747
                                              
   Reinvested earnings:                       
     Balance at beginning of year  .   279,153       267,000       262,233
     Add - Income before preferred
         dividends . . . . . . . . .    78,652        71,494        64,105

     Deduct -                                 
       Cash dividends on
         preferred stock . . . . . .    (3,310)       (3,310)       (3,928)
       Cash dividends to parent
         on common stock . . . . . .   (56,778)      (55,911)      (54,327)
       Preferred stock issuance
         expense . . . . . . . . . .       ---           ---        (1,083)
       Other . . . . . . . . . . . .       ---          (120)          ---
                                       -------       -------       -------
       Balance at end of year  . . .   297,717       279,153       267,000

   Total common shareowner's
    investment . . . . . . . . . . .  $563,070      $544,506      $522,703
                                      ========       =======       =======

   The accompanying notes are an integral part of the consolidated financial
   statements. 

   <PAGE>
   WISCONSIN POWER AND LIGHT COMPANY

   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
   (dollars in thousands except as otherwise indicated)

   NOTE 1.   SUMMARY OF SIGNIFICANT ACCOUNTING AND REPORTING POLICIES:

   a.      Business and Consolidation:

           Wisconsin Power and Light Company ("WP&L" or the "Company") is a
   subsidiary of WPL Holdings, Inc. ("WPLH").

           WP&L is a public utility predominantly engaged in the transmission
   and distribution of electric energy and the generation and bulk purchase
   of electric energy for sale.  WP&L also transports, distributes and sells
   natural gas purchased from gas suppliers.  Nearly all of WP&L's retail
   customers are located in south and central Wisconsin.  WP&L's principal
   consolidated subsidiary is South Beloit Water, Gas and Electric Company. 
   Certain amounts from prior years have been reclassified to conform with
   the current year presentation.

   b.      Regulation:

           WP&L's financial records are maintained in accordance with the
   uniform system of accounts prescribed by its regulators.  The Public
   Service Commission of Wisconsin ("PSCW") and the Illinois Commerce
   Commission have jurisdiction over retail rates, which represent
   approximately 82 percent of electric revenues plus all gas revenues.  The
   Federal Energy Regulatory Commission ("FERC") has jurisdiction over
   wholesale electric rates representing the balance of electric revenues. 
   Statement of Financial Accounting Standards ("SFAS") No. 71, "Accounting
   for the Effects of Certain Types of Regulation" provides that rate-
   regulated public utilities such as WP&L record certain costs and credits
   allowed in the ratemaking process in different periods than for
   unregulated entities.  These are deferred as regulatory assets or
   regulatory liabilities and are recognized in the Consolidated Statements
   of Income at the time they are reflected in rates. 

   c.      Use of Estimates:

           The preparation of financial statements in conformity with
   generally accepted accounting principles requires management to make
   estimates and assumptions that affect the reported amounts of assets and
   liabilities and disclosure of contingent assets and liabilities at the
   date of the financial statements and the reported amounts of revenues and
   expenses during the reporting period.  Actual results will, in most cases,
   differ from those estimates.

   d.      Utility Plant and Other Property and Equipment:

           Utility plant and other property and equipment are recorded at
   original cost and cost, respectively.  Utility plant costs include
   financing costs that are capitalized using the FERC method for allowance
   for funds used during construction ("AFUDC").  The AFUDC capitalization
   rate for 1995 was 6.68 percent.  These capitalized costs are recovered in
   rates as the cost of the utility plant is depreciated.

           Normal repairs, maintenance and minor items of utility plant and
   other property and equipment are expensed.  Ordinary utility plant
   retirements, including removal costs less salvage value, are charged to
   accumulated depreciation upon removal from utility plant accounts, and no
   gain or loss is recognized.  Upon retirement or sale of other property and
   equipment, the cost and related accumulated depreciation are removed from
   the accounts and any gain or loss is included in other income and
   deductions. 

   e.      Depreciation:

           The Company uses the straight-line method of depreciation.  For
   utility plant, straight-line depreciation is computed on the average
   balance of depreciable property at individual straight-line PSCW approved
   rates that consider the estimated useful life and removal cost or salvage
   value as follows:

                          Electric       Gas         Water        Common
             1995           3.3%         3.7%         2.5%         7.9%
             1994           3.2%         3.7%         2.5%         7.2%
             1993           3.2%         3.7%         2.5%         7.3%

           Depreciation expense related to WP&L's share of the
   decommissioning of the Kewaunee Nuclear Power Plant is discussed in "Note
   11 Commitments and Contingencies."  WP&L has filed a depreciation rate
   case with the PSCW requesting higher depreciation rates, which if
   approved, will be effective in 1997.

           Estimated useful lives related to other property and equipment are
   from 3 to 12 years for equipment and 31.5 to 40 years for buildings.

   f.      Nuclear Fuel:

           Nuclear fuel is recorded at its original cost and is amortized to
   expense based upon the quantity of heat produced for the generation of
   electricity.  This accumulated amortization assumes spent nuclear fuel
   will have no residual value.  Estimated future disposal costs of such fuel
   are expensed based on kilowatthours generated.

   g.      Revenue:

           WP&L accrues utility revenues for services provided but not yet
   billed.

   h.      Electric Production Fuels and Purchased Gas:

      (1) Electric Production Fuels:

          Through 1994, the PSCW retail electric rates provided a range from
          which actual fuel costs could vary in relation to costs forecasted
          and used in rates.  If actual fuel costs fell outside this range, a
          hearing could be held to determine if a rate change was necessary,
          and a rate increase or decrease could result.

          Beginning with WP&L's latest rate order UR-109, effective January
          1, 1995, the automatic fuel adjustment clause was eliminated.  In
          its absence, WP&L will benefit from reductions in fuel cost. 
          Conversely, WP&L will be exposed to increases in fuel costs.

          An automatic fuel adjustment clause for the FERC wholesale portion
          of WP&L's electric business and South Beloit's retail rates
          operates to increase or decrease monthly rates based on changes in
          fuel costs.

      (2) Purchased Gas:

          Through 1994, WP&L's base gas cost recovery rates permitted the
          recovery of, or refund to, all customers for any increases or
          decreases in the cost of gas purchased from WP&L's suppliers
          through a monthly purchased gas adjustment clause.

          Beginning with UR-109, the monthly purchased gas adjustment clause
          was also eliminated.  Thus, the fluctuations in the commodity cost
          of gas above or below a prescribed commodity price index will serve
          to increase or decrease WP&L's margin on gas sales.  Fixed demand
          costs are excluded from the incentive program.  Both benefits and
          exposures are subject to customer sharing provisions.  WP&L's share
          is  capped at $1.1 million pre-tax.

   i.     Cash and Equivalents:

          The Company considers all highly liquid debt instruments purchased
   with a maturity of three months or less to be cash equivalents.  The
   carrying amount approximates fair value because of the short maturity of
   these items.

   j.     Income Taxes:

          Under the terms of an agreement with WPLH, the Company calculates
   its federal tax provisions and makes payments to WPLH as if it were a
   separate taxable entity.

          Beginning in 1993, WP&L fully provides deferred income taxes in
   accordance with SFAS No.109, "Accounting for Income Taxes", to reflect tax
   effects of reporting book and tax items in different periods.  Investment
   tax credits are accounted for on a deferred basis and reflected in income
   ratably over the life of related property.

   NOTE 2.  JOINTLY OWNED UTILITY PLANTS:
    
     WP&L participates with other Wisconsin utilities in the construction
   and operation of several jointly owned utility generating plants.  The
   chart below represents WP&L's proportionate share of such plants as
   reflected in the Consolidated Balance Sheets at December 31, 1995 and
   1994. 

   <TABLE>
   <CAPTION>
                                                                     1995                              1994
                                                          Plant    Accumulated             Plant    Accumulated
                       Ownership  Inservice  Plant MW      in     Provision for             In     Provision for
                       Interest %    Date   Capacity     Service  Depreciation    CWIP    Service   Depreciation   CWIP

   <S>                   <C>     <C>           <C>      <C>         <C>          <C>      <C>          <C>        <C>
   Coal:
    Columbia Energy
      Center             46.2    1975 & 1978   1,023    $160,348     $79,521       $881   $159,650      $78,573   $1,484
    Edgewater Unit 4     68.2        1969        330      50,762      26,759        216     50,206       25,394      181
    Edgewater Unit 5     75.0        1985        380     229,429      68,515          0    225,336       63,324       26
      
   Nuclear:
    Kewaunee Nuclear
    Power Plant          41.0        1974        535     132,211      76,096        836    132,726       72,367      452
                                                        --------    --------   --------   --------      -------  -------
   Total                                                $572,750    $250,891     $1,933   $567,918     $239,658   $2,143
                                                         =======     =======    =======    =======      =======   ======
   </TABLE>

        Each of the respective joint owners finances its portion of
   construction costs.  WP&L's share of operation and maintenance expenses is
   included in the Consolidated Statements of Income.

   NOTE 3.  NET ACCOUNTS RECEIVABLE:

            WP&L has a contract with a financial organization to sell, with
   limited recourse, certain accounts receivable and unbilled revenues. 
   These receivables include customer receivables, sales to other public
   utilities and billings to the co-owners of the jointly owned electric
   generating plants that WP&L operates.  

      The contract allows WP&L to sell up to $150 million of receivables at
   any time.  Expenses related to the sale of receivables are paid to the
   financial organization under this contract and include, along with various
   other fees, a monthly discount charge on the outstanding balance of
   receivables sold that approximated a 5.94 percent annual rate during 1995. 
   These costs are recovered in retail utility rates as an operating expense. 
   All billing and collection functions remain the responsibility of WP&L. 
   The contract expires August 16, 1998, unless extended by mutual agreement.

            As of December 31, 1995 and 1994, the balance of sold accounts
   receivable that had not been collected totaled $79.5 million and $76.5
   million, respectively.  During 1995, the monthly proceeds from the sale of
   accounts receivable averaged $77.5 million, compared with $82.3 million in
   1994.

            The Company does not have any significant concentrations of
   credit risk in the December 31, 1995 and 1994 net accounts receivable
   balances.

   NOTE 4.  REGULATORY ASSETS AND REGULATORY LIABILITIES:

            Certain costs and credits are deferred and amortized in
   accordance with authorized or expected ratemaking treatment.  As of
   December 31, 1995 and 1994, regulatory created assets include the
   following:

                                                  1995          1994
    Environmental remediation costs            $81,431      $ 82,179
    Tax related (See note 6)                    47,837        43,736
    Jurisdictional plant differences             7,517         7,173
    Decontamination and decommissioning
     costs of federal enrichment
     facilities                                  6,555         7,100
    Other                                       13,400         4,288
                                               -------       -------
                                              $156,740      $144,476
                                              ========      ========


            The PSCW, in  rate case UR-108, ordered the recovery of
   environmental remediation costs incurred be deferred and amortized over a
   five-year period with  no recovery of the carrying costs on the
   unamortized balance.  

            As of December 31, 1995 and 1994, WP&L had recorded regulatory
   related liabilities of  $37,898 and $42,803,  respectively.  These
   liabilities are primarily tax related.

            In March 1995, the Financial Accounting Standards Board issued
   SFAS No. 121, "Accounting for the Impairment of Long-Lived Assets and
   Long-Lived Assets to be Disposed Of."  This statement imposes stricter
   criteria for regulatory assets by requiring that such assets be probable
   of future recovery at each balance sheet date.  The Company adopted this
   standard on January 1, 1996, and does not expect that adoption will have a
   material impact on the financial position or results of operations of the
   Company based on the current regulatory structure in which the Company
   operates.  This conclusion may change in the future as competitive factors
   influence wholesale and retail pricing in this industry.  

   NOTE 5.  EMPLOYEE BENEFIT PLANS:

   a.        Pension Plans:

            WP&L has noncontributory, defined benefit retirement plans
   covering substantially all employees.  The benefits are based upon years
   of service and levels of compensation.  WP&L's funding policy is to
   contribute at least the statutory minimum to a trust.

            The projected unit credit actuarial cost method was used to
   compute net pension costs and the accumulated and projected benefit
   obligations.  The discount rate used in determining those benefit
   obligations was 7.25, 8.25 and 7.25 percent for 1995, 1994 and 1993,
   respectively.  The long-term rate of return on assets used in determining
   those benefit obligations was 9.00, 9.00 and 9.75 percent for 1995, 1994,
   and 1993, respectively.

            The following table sets forth the funded status of the WP&L
   plans and amounts recognized in the Company's Consolidated Balance Sheets
   at December 31, 1995 and 1994:
                                                   1995         1994
   Accumulated benefit obligation--
     Vested benefits                            $(157,111)   $(134,829)
     Non-vested benefits                           (2,755)      (3,295)
                                                 --------     --------
          Total benefits                        $(159,866)   $(138,124)
                                                 ========     ========

   Projected benefit obligation                  (184,937)    (154,283)
   Plan assets at fair value, primarily common
     stocks and fixed income securities           202,343      178,095
                                                 --------     --------
   Plan assets in excess of projected benefit
     obligation                                    17,406       23,812
   Unrecognized net transition asset              (16,928)     (19,376)
   Unrecognized prior service cost                  4,022        5,679
   Unrecognized net loss                           24,685       14,737
                                                  -------      -------
   Pre-paid pension costs, included in other
     deferred charges                             $29,185      $24,852
                                                  =======      =======


          The net pension cost (benefit) recognized in the Consolidated
   Statements of Income for 1995, 1994 and 1993 included the following
   components:

                                           1995         1994         1993  

    Service Cost                         $3,879       $5,123       $4,263
    Interest Cost on projected
      benefit obligation                 12,911       12,051       11,614
    Actual return on assets             (31,548)       1,016      (24,759)
    Amortization and deferral            15,103      (17,795)       8,430
                                       --------     --------     --------
    Net Pension cost (benefit)             $345         $395        ($452)
                                       ========     ========     ========


   b.        Postretirement Health Care and Life Insurance:

             Effective January 1, 1993, the Company prospectively adopted
   SFAS No. 106, "Employers' Accounting for Postretirement Benefits Other
   Than Pensions".  SFAS No. 106 establishes standards of financial
   accounting and reporting for the Company's postretirement health care and
   life insurance benefits.  SFAS No. 106 requires the accrual of the
   expected cost of such benefits during the employees' years of service
   based on actuarial methodologies that closely parallel pension accounting
   requirements.  WP&L has elected delayed recognition of the transition
   obligation and is amortizing the discounted present value of the
   transition obligation to expense over 20 years.  The cost of providing
   postretirement benefits, including the transition obligation, is being
   recovered in retail rates under current regulatory practices.


   The following table sets forth the plans' funded status:

                                          1995        1994
   Accumulated benefit
     obligation--
       Retirees                       $(35,639)   $(29,273)
       Fully eligible
          active plan
          participants                  (6,261)     (5,998)

       Other active plan
          participants                  (8,091)     (7,675)
                                      --------    --------
            Total                      (49,991)    (42,946)

   Plan assets at fair
     value                              11,768       9,767
                                      --------    --------
   Accumulated benefit
     obligation in excess
     of plan assets                    (38,223)    (33,179)
   Unrecognized transition
     obligation                         25,003      26,474
   Unrecognized loss                     1,166      (2,570)
                                      --------     -------
   Accrued postretirement
     benefits liability               $(12,054)    $(9,275)
                                      ========     =======

        The net postretirement benefits cost recognized in the Consolidated
   Statements of Income for 1995, 1994 and 1993 included the following
   components:


                              1995         1994       1993
   Service cost             $1,495      $1,739      $1,463

   Interest cost on
    projected benefit 
    obligation               3,567       3,135       3,151
   Actual return on assets  (2,051)       (253)       (696)

   Amortization of
    transition obligation    1,471       1,527       1,560
   Amortization and
    deferral                 1,313        (381)        (27)
                           -------      ------       -----
   Net postretirement
    benefits cost           $5,795      $5,767      $5,451
                            ======      ======      ======

             The postretirement benefits cost components for 1995 were
   calculated assuming health-care cost trend rates ranging from 11.5 percent
   for 1995 and decreasing to 5.0 percent by the year 2002.  The health-care
   cost trend rate considers estimates of health care inflation, changes in
   utilization or delivery, technological advances, and changes in the health
   status of the plan participants.  Increasing the health-care cost trend
   rate by one percentage point in each year would increase the accumulated
   postretirement benefit obligation as of December 31, 1995, by $2.8 
   million and the aggregate of the service and interest cost components of
   the net periodic postretirement benefit cost for the year by $.5 million.

             The assumed discount rate used in determining the accumulated
   postretirement obligation was 7.25, 8.25 and 7.25 percent in 1995, 1994
   and 1993, respectively.  The long-term rate of return on assets was 9.00,
   9.00 and 9.50 percent in 1995, 1994 and 1993, respectively.  Plan assets
   are primarily invested in common stock, bonds and fixed income securities. 
   The Company's funding policy is to contribute the tax-advantaged maximum
   to a trust.

   c.        Other Post-employment Benefits:

             In November 1992, the Financial Accounting Standards Board
   issued SFAS No. 112, "Employers' Accounting for Post-employment Benefits." 
   SFAS No. 112, which was effective January 1, 1994, establishes standards
   of financial accounting and reporting for the estimated cost of benefits
   provided by an employer to former or inactive employees after employment
   but before retirement.  The effect of adopting SFAS No. 112 was not
   material to the Company's financial position and results of operations.

   d.         Long-Term Equity Incentive Plan

             On January 23, 1994, the Company adopted the "WPL Holdings, Inc.
   Long-Term Equity Incentive Plan" (the "Plan") which permits the grant of
   non-qualified stock options and performance units.  To date, 41,900 non-
   qualified stock options and equivalent performance units have been
   granted.  The non-qualified stock options have a per-share option price of
   $27.50.  There were no options exercised during the year nor exercisable
   at year-end.

   NOTE 6.  INCOME TAXES:

             The following table reconciles the statutory federal income tax
   rate to the effective income tax rate:

                                        1995       1994        1993
    Statutory federal income
     tax rate                           35.0 %    35.0 %      35.0 %
    State income taxes, net of
     federal benefit                     5.8       5.6         6.1
    Investment tax credits
     restored                           (1.5)     (1.7)       (2.0)
    Amortization of excess
     deferred taxes                     (1.4)     (1.5)       (1.5)
    Adjustment for prior period
     taxes                              (1.5)      1.3        (2.3)
    Other differences, net               0.3      (0.2)        0.4
                                       -----     -----       -----
    Effective income tax rate           36.7 %    38.5 %      35.7 %
                                       =====     =====       =====

             The temporary differences that resulted in accumulated deferred
   income tax (assets) and liabilities as of December 31, 1995 and 1994, are
   as follows:

                                    1995            1994

   Accelerated depreciation
    and other plant related        $226,647        $213,447
   Unamortized investment tax
    credits                         (20,762)        (21,784)
   Regulatory liability              19,202          17,553
   Other                             14,725          13,157
                                    -------         -------
                                   $239,812        $222,373
                                    =======         =======

            Changes in WP&L's deferred income taxes arising from the
   adoption of SFAS No. 109 represent amounts recoverable or refundable
   through future rates and have been recorded as net regulatory assets on
   the Consolidated Balance Sheets.  These net regulatory assets are being
   recovered in rates over the estimated remaining useful lives of the assets
   to which they pertain. 

   NOTE 7.  SHORT-TERM DEBT AND LINES OF CREDIT:

            The Company maintains committed bank lines of credit, most of
   which are at the bank prime rates, to obtain short-term borrowing
   flexibility, including pledging lines of credit as security for any
   commercial paper outstanding.  Amounts available under these lines of
   credit totaled $70 million as of December 31, 1995.  Information regarding
   short-term debt and lines of credit is as follows:


                                 1995           1994                1993

    As of end of year--
      Commercial paper
         outstanding  . .       $56,500          $50,500           $49,000
       Notes payable
         outstanding  . .       $16,000              ---           $10,000
       Discount rates on
         commercial paper    5.73%-5.95%    5.64% - 6.12%    3.24% - 3.40%
       Interest rates on
         notes payable  .    5.80%-5.83%             ---             3.34%

    For the year ended--
       Maximum month-end
         amount of short-
         term debt  . . .       $80,000          $50,500           $59,000
       Average amount of
         short-term debt
         (based on daily
         outstanding
         balances)  . . .       $48,760          $25,374           $30,423
       Average interest
         rate on short-
         term debt  . . .         5.90%            4.39%             3.29%


   NOTE  8.  DERIVATIVE FINANCIAL INSTRUMENTS 

            The Company has only limited involvement with derivative
   financial instruments and does not use them for trading purposes.  They
   are used to manage well-defined interest rate and gas commodity price
   risks.

            The Company enters into interest rate swap agreements to reduce
   the impact of changes in interest rates on its floating-rate debt and fees
   associated with the sale of its accounts receivable.  The notional
   principal amount of interest rate swaps outstanding as of December 31,
   1995, was $123 million.  Average variable rates are based on rates implied
   in the forward yield curve at the reporting date.  The average pay and
   receive rates associated with these agreements are 5.27 percent and 5.31
   percent, respectively.  The swap agreements have contract maturities from
   one-and-a half to five years.  It is not the Company's intent to terminate
   these contracts, however, the total cost to the Company if it were to
   terminate all of the agreements existing at December 31, 1995, is $.8
   million.  In addition, the Company entered into an interest rate forward
   contract related to the anticipated issuance of $60 million of long-term
   debt securities.  At December 31, 1995, the forward contract, if settled
   on that date, would have required a payment by the Company of
   approximately $6.7 million.  The financial impact of this contract, which
   will result in either a cash payment or cash receipt, will be deferred and
   recognized as an adjustment to interest expense over the life of the new
   bonds to effect the interest rate implicit in the forward contract.

            The Company uses gas commodity swaps to reduce the impact of
   price fluctuations on gas purchased and injected into storage during the
   summer months and withdrawn and sold at current market prices during the
   winter months.  Variances between underlying commodity prices and
   financial contracts on these agreements are deferred and recognized as
   increases or decreases in the cost of gas at the time the storage gas is
   sold.  At December 31, 1995 and 1994, the commodity swap agreements
   outstanding were immaterial.  

   NOTE 9.  FAIR VALUE OF FINANCIAL INSTRUMENTS

            In accordance with SFAS No. 107, "Disclosure about Fair Value of
   Financial Instruments," all financial instruments of the Company for which
   the carrying amount does not approximate fair value, must be disclosed. 
   At December 31, 1995, the fair value of long-term debt was $408.4 million
   and the carrying amount was $375.6 million.  At  December 31, 1994, the
   fair value of long-term debt was $385.1 million and the carrying amount
   was $393.5 million.  


   NOTE 10. CAPITALIZATION:

   a.       Common Shareowner's Investment:

            A retail rate order effective January 1, 1995, requires WP&L to
   maintain a utility common equity level of 51.93 percent of total utility
   capitalization during the test years January 1, 1995 to December 31, 1996. 
   In addition, the PSCW ordered that it must approve the payment of
   dividends by WP&L to WPLH that are in excess of the level forecasted in
   the rate order  ($58.1 million), if such dividends would reduce WP&L's
   average common equity ratio below 51.93 percent.  At December 31, 1995,
   WP&L's common equity ratio was 52.6 percent.

   b.       Long-term Debt:

            Substantially all of WP&L's utility plant is secured by its
   first mortgage bonds.  Current maturities of long-term debt are as
   follows: $0 in 1996, $55 million in 1997, $8.9 million in 1998, $0 in 1999
   and $1.9 million in 2000.

            On September 14, 1995, the Company received an order from the
   PSCW authorizing the sale of up to $60 million of long-term debt
   securities.  The Company currently expects to make an offering of the
   long-term debt securities before December 31, 1996, unless the PSCW grants
   a request for extension.  The Company intends to use the net proceeds from
   the sale of these securities first to repay short-term debt which was
   incurred in June 1995 to repurchase in private transactions $18 million
   aggregate principal amount of the Company's 9.30 percent first mortgage
   bonds, Series V, due December 1, 2025.  The remainder of the net proceeds
   will be used to repay other short-term debt incurred by the Company to
   finance utility construction expenditures and for general corporate
   purposes.

   NOTE 11. COMMITMENTS AND CONTINGENCIES:

   a.        Coal Contract Commitments:

            To ensure an adequate supply of coal, WP&L has entered into
   certain long-term coal contracts.  These contracts include a demand or
   take-or-pay clause under which payments are required if contracted
   quantities are not purchased.  Purchase obligations on these coal and
   related rail contracts total approximately $168 million through December
   31, 2002.  WP&L's management believes it will meet minimum coal and rail
   purchase obligations under the contracts.  Minimum purchase obligations on
   these contracts over the next five years are estimated to be $37 million
   in 1996, 1997, and 1998, $30 million in 1999 and $10 million in 2000.

   b.        Purchased Power and Gas:

             Under firm purchased power and gas contracts, WP&L is obligated
   as follows (dollars in millions):

                    Purchased Power           Purchased Gas
                  Purchase               Purchase     Dekatherms
                 Obligation      MW's   Obligation  (in millions)

    1996            $23.4     2,893         $73              94
    1997             14.1     4,212          62              82
    1998             17.7     4,041          52              69
    1999             19.8     4,050          43              54
    2000             27.7     4,796          39              52
    Thereafter      104.6    11,510         108             163


   c.        Manufactured Gas Plant Sites:

             Historically, WP&L has owned 11 properties that have been
   associated with the production of manufactured gas.  Currently, WP&L owns
   five of these sites, three are owned by municipalities, and the remaining
   three are owned by private companies.  In 1989, WP&L initiated
   investigation of these manufactured gas plant sites.  The Wisconsin
   Department of Natural Resources ("DNR") has been involved in reviewing
   investigation plans and has received ongoing reports regarding these
   investigations.

             WP&L has continued its investigations and studies.  WP&L
   confirmed that there was no contamination at two of the sites and has now
   received a close out letter from the DNR related to each  of those sites. 
   Additionally, the investigation of historical records at a third site
   indicated a minimal likelihood of any significant environmental impacts. 
   In 1995, WP&L requested and received a close out letter for the third
   site.

             In February 1993, WP&L completed cost estimated for the
   environmental remediation of the eight remaining sites.  The result of
   this analysis indicate that during the next 32 years, WP&L will expend
   approximately $77 million for feasibility studies, data collection, soil
   remediation activities, groundwater research and groundwater remediation
   activities, including construction of slurry containment walls and the
   installation of groundwater pump and treatment facilitates.  This estimate
   was based on various assumptions, and is subject to continuous review and
   revision by management.

             The cost estimate set forth above assumes 4 percent average
   inflation over the period.  The cost estimate also contemplates that
   primarily groundwater pump and treatment activities will take place after
   1998 through and including 2027.  During this time, WP&L estimates that it
   will incur average annual costs of $2 million to complete the planned
   groundwater remediation activities.

             Through 1995, management has continued its oversight of the
   issues related to the above manufactured gas plant sites without
   significant revision to the above estimates and assumptions.  With respect
   to rate recovery of these costs, the PSCW has approved a five-year
   amortization of the unamortized balance of environmental costs expended to
   date.  Based on the present regulatory record at the PSCW, management
   believes that future costs of remediating these manufactured gas plant
   sites will be recovered in rates.  

   d.        Spent Nuclear Fuel and Decommissioning Costs:

             Wisconsin utilities with ownership of nuclear generating plants
   are required by the PSCW to establish and make annual contributions to
   external trust funds to provide for plant decommissioning over the
   remaining life of the Kewaunee Nuclear Power Plant ("Kewaunee").  In July
   1994, the PSCW issued a generic order covering utilities that have nuclear
   generation, which standardizes the escalation assumptions to be used in
   determining nuclear decommissioning liabilities.

             WP&L's share of the decommissioning costs of Kewaunee is
   estimated to be $169 million (in 1995 dollars, assuming the plant is
   operating through 2013) based on a 1992 site-specific study, using the
   immediate dismantlement method of decommissioning.  The costs of
   decommissioning are assumed to escalate at an annual rate of 6.5 percent. 
   The undiscounted amount of decommissioning costs estimated to be expended
   between the years 2014 and 2050 is $1,016 million.

             WP&L has established external trusts to custody decommissioning
   funds.  The Company's current annual contribution is $10.7 million.  This
   amount is fully recovered in rates.  The after-tax income of the external
   trust funds was $2.8 million, $2.7 million and $1.1 million for the years
   ended December 31, 1995, 1994 and 1993, respectively.  In accordance with
   SFAS No. 115, "Accounting for Certain Investments in Debt and Equity
   Securities," the fair value of the external trusts as of December 31, 1995
   and 1994, is reported as $73.4 million and $51.8 million, respectively.

             Decommissioning costs, which include the annual contribution 
   and earnings on the assets of the trust, are recorded as depreciation
   expense in the Consolidated Statements of Income with the cumulative
   amount included in the accumulated provision for depreciation on the
   Consolidated Balance Sheets.  Depreciation expense related to Kewaunee
   totaled $13.6 million, $13.4 million and $6.1 million in 1995, 1994 and
   1993, respectively.  As of December 31, 1995, the total decommissioning
   costs included in the accumulated provision for depreciation were $73.4
   million.

             Under the Nuclear Waste Policy Act of 1982, the U.S. Department
   of Energy ("DOE") is responsible for the ultimate storage and disposal of
   spent nuclear fuel removed from nuclear reactors.  Interim storage space
   for spent nuclear fuel is currently provided at Kewaunee.  Currently there
   is on-site storage capacity for spent fuel through the year 2001.  An
   investment of approximately $2.5 million could provide additional storage
   sufficient to meet spent fuel storage needs until the expiration of the
   current operating license.   The following summarizes the investment at
   December 31, 1995 and 1994:

                                    1995             1994
      Original cost of
         nuclear fuel           $160,997         $155,190
      Less--Accumulated
         amortization            142,130          135,794
                                 -------          -------
      Nuclear fuel, net          $18,867          $19,396
                                 =======          =======

   e.         Nuclear Insurance:

             The Price Anderson Act provides for the payment of funds for
   public liability claims arising from a nuclear incident.  Accordingly, in
   the event of a nuclear incident, WP&L, as a 41-percent owner of Kewaunee,
   is subject to an overall assessment of approximately $32.5 million per
   incident for its ownership of this factor, not to exceed $4.1 million
   payable in any given year.

             Through its membership in Nuclear Electric Insurance Limited,
   WP&L has obtained property damage and decontamination insurance totaling
   $1.5 billion for loss from damage at Kewaunee.  In addition, WP&L
   maintains outage and replacement power insurance coverage totaling $101.4
   million in the event an outage exceeds 21 weeks.

   f.        Planned Capital Expenditures:

             Plans for the construction and financing of future additions to
   utility plant can be found elsewhere in this report in "Management's
   Discussion and Analysis of Financial Condition and Results of Operations."

   NOTE 12.  PROPOSED MERGER OF THE COMPANY:

             WPL Holdings, Inc. ("WPLH"), IES Industries Inc. ("IES"), and
   Interstate Power Company ("IPC") have entered into an Agreement and Plan
   of Merger ("Merger Agreement"), dated  November 10, 1995, providing for:
   a) IPC becoming a wholly-owned subsidiary of WPLH, and b) the merger of
   IES with and into WPLH, which merger will result in the combination of IES
   and WPLH as a single holding company (collectively, the "Proposed
   Merger").  The new holding company will be named Interstate Energy
   Corporation ("Interstate Energy").  The Proposed Merger, which will be
   accounted for as a pooling of interests, has been approved by the
   respective Boards of Directors.  It is still subject to approval by the
   shareholders of each company as well as several federal and state
   regulatory agencies.  The companies expect to receive the shareholder
   approvals in the second quarter of 1996 and the regulatory approvals by
   the second quarter of 1997.  

   The operating revenues, net income from continuing operations and total
   assets of the companies were as follows:

                                                                 PRO FORMA
                                                                 COMBINED
                                WPLH         IES        IPC     (Unaudited)

    1995 Operating revenues   $807,255     $851,010  $318,542   $1,976,807
    1995 Income from
      continuing operations    $71,618      $64,176   $25,198     $160,992
    Assets at December 31,
      1995                  $1,872,414   $1,985,591  $634,316   $4,492,321


             Under the terms of the Merger Agreement, the outstanding shares
   of WPLH's common stock will remain unchanged and outstanding as shares of
   Interstate Energy.  Each outstanding share of IES common stock will be
   converted to .98 shares of Interstate Energy's common stock.  Each share
   of IPC's common stock will be converted to 1.11 shares of Interstate
   Energy's common stock.  It is anticipated that Interstate Energy will
   retain WPLH's common share dividend payment level as of the effective time
   of the merger.  On January 24, 1996, the Board of Directors of WPLH
   declared a quarterly dividend of 49.25 cents per share.  This represents
   an annual rate of $1.97 per share.

             IES is a holding company headquartered in Cedar Rapids, Iowa,
   and is the parent company of IES Utilities Inc. ("IES Utilities") and IES
   Diversified Inc. ("IES Diversified").  IES Utilities supplies electric and
   gas service to approximately 333,000 and 174,000 customers, respectively,
   in Iowa.  IES Diversified and its principal subsidiaries are primarily
   engaged in the energy-related, transportation and real estate development
   businesses.  IPC, an operating public utility headquartered in Dubuque,
   Iowa, supplies electric and gas service to approximately 163,000 and
   49,000 customers, respectively, in northeast Iowa, northwest Illinois and
   southern Minnesota. 

             Interstate Energy will be the parent company of  WP&L, IES
   Utilities and  IPC and will be registered under the Public Utility Holding
   Company Act of 1935, as amended ("1935 Act").  The Merger Agreement
   provides that these operating utility companies will continue to operate
   as separate entities for a minimum of three years beyond the effective
   date of the merger.  In addition, the non-utility operations of WPLH and
   IES Diversified will be combined shortly after the effective date of  the
   merger under one entity to manage the diversified operations of Interstate
   Energy.  The corporate headquarters of Interstate Energy will be in
   Madison.

             The SEC historically has interpreted the 1935 Act to preclude
   registered holding companies, with limited exceptions, from owning both
   electric and gas utility systems.  Although the SEC has recently
   recommended that registered holding companies be allowed to hold both gas
   and electric utility operations if the affected states agree, it remains
   possible that the SEC may require as a condition to its approval of the
   Proposed Merger that WPLH, IES and IPC divest their gas utility
   properties, and possibly certain non-utility ventures of WPLH and IES,
   within a reasonable time after the effective date of the Proposed Merger.


   NOTE 13. SEGMENT INFORMATION:

             The following table sets forth certain information relating to
   the Company's consolidated operations:

                                   Year Ended  December 31,
                                1995         1994          1993
    Operation information:
      Customer revenues--
          Electric           $546,324     $531,747      $503,187
          Gas                 139,165      151,931       137,270
          Water                 4,183        4,133         3,927

      Operating income
        (loss)--
         Electric            $137,171      $121,136     $118,785
         Gas                   17,341        13,334       10,431
         Water                  1,718         1,134          990

    Investment
      information:

      Identifiable assets,
       including allocated
       common plant at
       December 31--
         Electric          $1,226,789    $1,176,670   $1,170,010
         Gas                  250,643       234,815      228,257
         Water                 20,211        18,791       17,703
      Assets not allocated    143,522       154,848      134,687

     Other information:
      Construction and
       nuclear fuel
       expenditures--
         Electric            $122,297      $103,420     $139,805
         Gas                   16,905        20,319       18,876
         Water                  2,124         2,149        1,908

       Provision for
        depreciation and
        amortization--
         Electric             $71,379       $64,695      $53,398
         Gas                    9,629         8,082        7,329
         Water                    156           417          470


   NOTE 14.  CONSOLIDATED QUARTERLY FINANCIAL DATA
                     (Unaudited):

              The summarized quarterly financial data below were not audited
   by independent public accountants, but reflect all adjustments necessary,
   in the opinion of the Company, for a fair presentation of the data.

                         Operating     Operating     Net Income
                          Revenues      Income
    1995:                                                       

    March 31            $187,342        $29,879       $20,899
    June 30              149,557         16,814         8,846
    September 30         165,481         29,062        21,124
    December 31          187,292         34,591        24,473

    1994:

    March 31            $203,251        $31,684       $26,633
    June 30              150,924         15,838        11,231
    September 30         161,620         24,470        16,927
    December 31          172,016         22,396        13,394

           The Company's business is influenced by seasonal weather
   conditions.


   ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
           FINANCIAL DISCLOSURE

                   None.

                                    PART III

   ITEM 10.  DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

           The information required by Item 10 relating to directors and
   nominees for election as directors at the Company's 1996 Annual Meeting of
   Shareowners is incorporated herein by reference to the information under
   the caption "Election of Directors" in the Company's Proxy Statement for
   its 1996 Annual Meeting of Shareowners (the "1996 Proxy Statement").  The
   1996 Proxy Statement will be filed with the Securities and Exchange
   Commission within 120 days after the end of the Company's fiscal year. 
   The information required by Item 10 relating to executive officers is set
   forth in Part I of this Annual Report on Form 10-K.  

   ITEM 11.    EXECUTIVE COMPENSATION

           The information required by Item 11 is incorporated herein by
   reference to the information under the captions "Compensation of Executive
   Officers" and "Meetings and Committees of the WPL Board-Compensation of
   Directors" (but not including the Report of the Compensation and Personnel
   Committee on Executive Compensation) in the 1996 Proxy Statement.  The
   1996 Proxy Statement will be filed with the Securities and Exchange
   Commission within 120 days after the end of the Company's fiscal year.

   ITEM 12.    SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

           The information required by Item 12 is incorporated herein by
   reference to the information under the caption "Ownership of Voting
   Securities" in the 1996 Proxy Statement.  The 1996 Proxy Statement will be
   filed with the Securities and Exchange Commission within 120 days after
   the end of the Company's fiscal year.

   ITEM 13.  CERTAIN RELATIONSHIPS AND RELATED REGULATORY TRANSACTIONS

           None.

                                     PART IV

   ITEM 14.    EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON FORM
               8-K

   (a) (1)  Consolidated Financial Statements

         Included in Part II of this report:

            Report of Independent Public Accountants on Schedules 

            Consolidated Statements of Income for the Years Ended December
            31, 1995, 1994 and 1993

            Consolidated Balance Sheets, December 31, 1995 and 1994

            Consolidated Statements of Cash Flows for the Years Ended
            December 31, 1995, 1994 and 1993

            Consolidated Statements of Capitalization, December 31, 1995 and
            1994

            Consolidated Statements of Common Shareowners' Investment

            Notes to Consolidated Financial Statements

   (a) (2)  Financial Statement Schedules

       For each of the years ended December 31, 1995, 1994 and 1993

       Schedule II.   Valuation and Qualifying Accounts and Reserves

       All other schedules are omitted because they are not applicable or
       not required, or because that required information is shown either in
       the consolidated financial statements or in the notes thereto.

   (a) (3)  Exhibits

       The following Exhibits are filed herewith or incorporated herein by
       reference.  Documents indicated by an asterisk (*) are incorporated
       herein by reference.

       2A*       Agreement and Plan of Merger, dated as of November 10,
                 1995, by and among WPL Holdings, Inc., IES Industries
                 Inc., Interstate Power Company and AMW Acquisition, Inc.
                 (incorporated by reference to Exhibit 2.1 to the Company's
                 Current Report on Form 8-K, dated November 10, 1995)

       3A*       Restated Articles of Incorporation, as amended (incorporated
                 by reference to Exhibit 3.1 the Company's Quarterly Report
                 on Form 10-Q for the quarter ended June 30, 1994)

       3B        Amendments to By-Laws of the Company

       3C        By-Laws of the Company as revised to January 24, 1996

       4A*       Indenture of Mortgage or Deed of Trust dated August 1,
                 1941, between WP&L and First Wisconsin Trust Company and
                 George B. Luhman, as Trustees, incorporated by reference to
                 Exhibit 7(a) in File No. 2-6409, and the indentures
                 supplemental thereto dated, respectively, January 1, 1948,
                 September 1, 1948, June 1, 1950, April 1, 1951, April 1,
                 1952, September 1, 1953, October 1, 1954, March 1, 1959,
                 May 1, 1962, August 1, 1968, June 1, 1969, October 1, 1970,
                 July 1, 1971, April 1, 1974, December 1, 1975, May 1, 1976,
                 May 15, 1978, August 1, 1980, January 15, 1981, August 1,
                 1984, January 15, 1986, June 1, 1986, August 1, 1988,
                 December 1, 1990, September 1, 1991, October 1, 1991, March
                 1, 1992, May 1, 1992, June 1, 1992 and July 1, 1992
                 (incorporated by reference to Second Amended Exhibit 7(b)
                 in File No. 2-7361; Amended Exhibit 7(c) incorporated by
                 reference to File No. 2-7628; Amended Exhibit 7.02 in File
                 No. 2-8462; Amended Exhibit 7.02 in File No. 2-8882; Second
                 Amendment Exhibit 4.03 in File No. 2-9526; Amended
                 Exhibit 4.03 in File No. 2-10406; Amended Exhibit 2.02 in
                 File No. 2-11130; Amended Exhibit 2.02 in File No. 2-14816;
                 Amended Exhibit 2.02 in File No. 2-20372; Amended
                 Exhibit 2.02 in File No. 2-29738; Amended Exhibit 2.02 in
                 File No. 2-32947; Amended Exhibit 2.02 in File No. 2-38304;
                 Amended Exhibit 2.02 in File No. 2-40802; Amended
                 Exhibit 2.02 in File No. 2-50308; Exhibit 2.01(a) in File
                 No. 2-57775; Amended Exhibit 2.02 in File No. 2-56036;
                 Amended Exhibit 2.02 in File No. 2-61439; Exhibit 4.02 in
                 File No. 2-70534; Amended Exhibit 4.03 File No. 2-70534;
                 Exhibit 4.02 in File No. 33-2579; Amended Exhibit 4.03 in
                 File No. 33-2579; Amended Exhibit 4.02 in File No. 33-4961;
                 Exhibit 4B to WP&L's Form 10-K for the year ended December
                 31, 1988, Exhibit 4.1 to WP&L's Form 8-K dated December 10,
                 1990, Amended Exhibit 4.26 in File No. 33-45726, Amended
                 Exhibit 4.27 in File No.33-45726, Exhibit 4.1 to WP&L's
                 Form 8-K dated March 9, 1992, Exhibit 4.1 to WP&L's
                 Form 8-K dated May 12, 1992, Exhibit 4.1 to WP&L's Form 8-K
                 dated June 29, 1992 and Exhibit 4.1 to WP&L's Form 8-K
                 dated July 20, 1992)

       10A*#     Executive Tenure Compensation Plan, as revised November
                 1992 (incorporated by reference to Exhibit 10A to the
                 Company's Form 10-K for the year ended December 31, 1992)

       10B*#     Form of Supplemental Retirement Plan, as revised November
                 1992 (incorporated by reference to Exhibit 10B to the
                 Company's Form 10-K for the year ended December 31, 1992)

       10C*#     Forms of Deferred Compensation Plans, as amended June, 1990
                 (incorporated by reference to Exhibit 10C to the Company's
                 Form 10-K for the year ended December 31, 1990)

       10C.1*#   Officer's Deferred Compensation Plan II, as adopted
                 September 1992 (incorporated by reference to Exhibit 10C.1
                 to the Company's Form 10-K for the year ended December 31,
                 1992)

       10C.2*#   Officer's Deferred Compensation Plan III, as adopted
                 January 1993 (incorporated by reference to Exhibit 10C.2 to
                 the Company's Form 10-K for the year ended December 31,
                 1992)

       10D*#     Pre-Retirement Survivor's Income Supplemental Plan, as
                 revised November 1992 (incorporated by reference to Exhibit
                 10F to the Company's Form 10-K for the year ended December
                 31, 1992)

       10E*#     Wisconsin Power and Light Company Management Incentive Plan
                 (incorporated by reference to Exhibit 10H to the Company's
                 Form 10-K for the year ended December 31, 1992)

       10F*#     Deferred Compensation Plan for Directors, as amended
                 January 17, 1995 (incorporated by reference to Exhibit 10F
                 to the Company's Form 10-K for the year ended December 31,
                 1994)

       10G*#     WPL Holdings, Inc. Long-Term Equity Incentive Plan
                 (incorporated by reference to Exhibit 4.1 to the Company's
                 Quarterly Report on Form 10-Q for the quarter ended June
                 30, 1994)

       10H*#     Key Executive Employment and Severance Agreement by and
                 between WPL Holdings, Inc., and E.B. Davis, Jr.
                 (incorporated by reference to Exhibit 4.2 to the Company's
                 Quarterly Report on Form 10-Q for the quarter ended June
                 30, 1994)

       10I*#     Form of Key Executive Employment and Severance Agreement by
                 and between WPL Holdings, Inc. and each of W.D. Harvey,
                 E.G. Protsch and A.J. Amato (incorporated by reference to
                 Exhibit 4.3 to the Company's Quarterly Report on Form 10-Q
                 for the quarter ended June 30, 1994)

       10J*#     Form of Key Executive Employment and Severance Agreement by
                 and between WPL Holdings, Inc. and each of E.M. Gleason,
                 B.J. Swan, D.A. Doyle, N.E. Boys, D.E. Ellestad, P.J.
                 Wegner and K.K. Zuhlke (incorporated by reference to
                 Exhibit 4.4 to the Company's Quarterly Report on Form 10-Q
                 for the quarter ended June 30, 1994)

       21        Subsidiaries of the Company

       99*       1996 Proxy Statement for the Annual Meeting of Shareowners
                 to be held April 23, 1996 [The Proxy Statement for the 1996
                 Annual Meeting of Shareowners will be filed with the
                 Securities and Exchange Commission under Regulation 14A
                 within 120 days after the end of the Company's fiscal year;
                 except to the extent incorporated by reference, the Proxy
                 Statement for the 1996 Annual Meeting of Shareowners shall
                 not be deemed to be filed with the Securities and Exchange
                 Commission as part of this Annual Report on Form 10-K]

       Pursuant to Item 601(b)(4)(iii) of Regulation S-K, the Company hereby
       agrees to furnish to the Securities and Exchange Commission, upon
       request, any instrument defining the rights of holders of
       unregistered long-term debt not filed as an exhibit to this
       Form 10-K.  No such instrument authorizes securities in excess of
       10 percent of the total assets of the Company.

       # - A management contract or compensatory plan or arrangement.

   (b)         Reports on Form 8-K.

               The Company filed a Current Report on Form 8-K, dated November
          10, 1995, reporting (under Item 5) that its parent, WPL Holdings,
          Inc., had entered into an Agreeent and Plan of Merger with IES
          Industries Inc. and Interstate Power Company.

   <PAGE>
                                   SIGNATURES

               Pursuant to the requirements of Section 13 or 15(d) of the
   Securities Exchange Act of 1934, the Registrant has duly caused this
   report to be signed on its behalf by the undersigned, thereunto duly
   authorized on the 29th of March 1996.


                                  WISCONSIN POWER AND LIGHT COMPANY

                                  By:/s/ Erroll B. Davis, Jr.
                                  Erroll B. Davis, Jr.
                                  President and Chief Executive Officer

               Pursuant to the requirements of the Securities Exchange Act of
   1934, this report has been signed below by the following persons on behalf
   of the registrant and in the capacities indicated on the 29th day of
   March 1996.



   /s/ Erroll B. Davis, Jr.       President, Chief Executive Officer
   Erroll B. Davis, Jr.           and Director (principal executive officer)


   /s/ Daniel A. Doyle            Vice President-Finance, Controller
   Daniel A. Doyle                and Treasurer (principal financial and
                                  accounting officer)


   /s/ L. David Carley      Director     /s/ Milton E. Neshek      Director
   L. David Carley                       Milton E. Neshek


   /s/ Rockne G. Flowers    Director     /s/ Henry C. Prange       Director
   Rockne G. Flowers                     Henry C. Prange 


   /s/ Donald R. Haldeman   Director     /s/ Judith D. Pyle        Director
   Donald R. Haldeman                    Judith D. Pyle 


   /s/ Katharine C. Lyall   Director     /s/ Carol T. Toussaint    Director
   Katharine C. Lyall                    Carol T. Toussaint

   /s/ Arnold M. Nemirow    Director
   Arnold M. Nemirow


   <PAGE>
   REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS ON SCHEDULES


   To WISCONSIN POWER AND LIGHT COMPANY:


   We have audited in accordance with generally accepted auditing standards,
   the consolidated financial statements included in the 1995 Form 10-K of
   Wisconsin Power and Light Company and have issued our report thereon dated
   January 26, 1996.  Our audit was made for the purpose of forming an
   opinion on those statements taken as a whole.  Supplemental Schedule II is
   the responsibility of the Company's management and are presented for
   purposes of complying with the Securities and Exchange Commission's rules
   and are not part of the basic consolidated financial statements.  This
   schedule has been subjected to the auditing procedures applied in the
   audit of the basic consolidated financial statements and, in our opinion,
   fairly states in all material respects the financial data required to be
   set forth therein in relation to the basic consolidated financial
   statements taken as a whole.






   Milwaukee, Wisconsin,                               ARTHUR ANDERSEN LLP
   January 26, 1996

   <PAGE>

                        WISCONSIN POWER AND LIGHT COMPANY
                     INDEX TO FINANCIAL STATEMENT SCHEDULES
              FOR THE YEARS ENDED DECEMBER 31, 1995, 1994 AND 1993


   FINANCIAL STATEMENT SCHEDULES:
     
     II.  Valuation and Qualifying Accounts and Reserves
    


   NOTE:  All other schedules are omitted because they are not applicable or
          not required, or because that required information is shown either
          in the financial statements or in the notes thereto.

   <PAGE>
                             SCHEDULE    II

           WISCONSIN POWER AND LIGHT COMPANY AND SUBSIDIARIES

             VALUATION AND QUALIFYING ACCOUNTS AND RESERVES

                            ($ In Thousands)

                                     Additions
                         Balance at  Charged to                Balance
                         beginning   costs and                at end of
    Description          of period    expenses  Deductions     period
    Year ended
     December 31, 1995:
      Allowance for
       doubtful
       accounts . . . .     $209          $0       $209  [1]        $0 
                            ====        ====       ====           ====
    Year ended
     December 31, 1994:
      Allowance for
       doubtful
       accounts . . . .     $259        $150       $200  [1]      $209 
                            ====        ====       ====           ==== 
    Year ended
     December 31, 1993:
      Allowance for
       doubtful
       accounts . . . .     $226        $114        $81  [1]      $259 
                            ====        ====       ====           ==== 


    [1]   Uncollectible accounts written off, net of recoveries.


   <PAGE>
                                  EXHIBIT INDEX



   Exhibit
     No.                    Description

     3B            Amendments to By-Laws of the Company

     3C            By-Laws of Company as Revised to September 20, 1995 and
                   January 24, 1996

     21            Subsidiaries of the Company

     27            Financial Data Schedule


   EXHIBIT 3B

                             AMENDMENTS TO BY-LAWS 
                      OF WISCONSIN POWER AND LIGHT COMPANY 

                         (Effective September 20, 1995)
    

   1.   Section 2, paragraph 7b of Article VII was amended in its entirety to
   provide as follows:

        7b.  Any employee or agent authorized by the treasurer of the Company
             may draw such sight drafts in amounts not exceeding $10,000
             payable to any one person or in any transaction for right-of-way
             easements, reimbursements for damages to land, payments to bind
             agreements for purchases of real estate and payments of document
             recording fees.


                          (Effective January 24, 1996)

   2.   Section 6 of Article V was amended in its entirety to provide as
        follows:

             A Nominating and Governance Committee shall be established and
             shall consist of at least three (3) members, all of whom shall
             be outside members of the Board of Directors.  The Chairperson
             and the members of the Committee shall be elected annually by a
             majority vote of members of the Board of Directors.  Vacancies
             on said Committee may be filled at any time by action of the
             Board of Directors.  Said Committee shall meet at the call of
             any one of its members, but in no event shall it meet less than
             once a year for the express purpose of recommending nominees for
             election to the Board at the Annual Meeting of Shareowners.  The
             Committee shall have the following responsibilities:

             1.   Nomination of Directors for membership on the Board.
             2.   Selection of new Board members.
             3.   Selection of Board committee members and chairpersons.
             4.   Evaluation of overall Board effectiveness.
             5.   Develop recommendations on Director compensation.
             6.   Prepare CEO Performance report.
             7.   Consider and develop recommendations on specific governance
                  matters.


                                    BYLAWS OF

                        WISCONSIN POWER AND LIGHT COMPANY

                           Revised At January 24, 1996



                                    ARTICLE I

                                      Seal

        The corporate seal shall have inscribed thereon the name of the
   corporation and the words "Corporate Seal, Wisconsin".


                                   ARTICLE II

                              Stocks and Transfers

        Section 1 - Each holder of fully paid stock shall be entitled to a
   certificate or certificates of stock, stating the number of shares owned
   by such shareowner and the designation of the Class and Series in which
   issued.  All stock certificates shall be signed by the President or a Vice
   President and by the Secretary or an Assistant Secretary of the Company,
   and be sealed with the corporate seal of the Company, which seal may be
   facsimile, engraved or printed.  If and when a Transfer Agent and/or a
   Registrar shall have been appointed by the Board with respect to the
   shares of any class of stock, or series thereof, of the Company, the
   certificates representing such shares shall also be countersigned by such
   Transfer Agent and/or countersigned and registered by such Registrar, as
   the case may be.  Certificates which have been countersigned by a Transfer
   Agent and countersigned and registered by a Registrar, in both cases duly
   appointed by the Board of Directors for such purpose, may bear the
   signatures of the President or a Vice President and the Secretary or an
   Assistant Secretary of the Company in facsimile, engraved or printed;
   provided, that no certificate bearing the facsimile signatures of the
   Officers of the Company shall be valid or effective for any purpose unless
   and until it shall have been so countersigned and registered.  In case any
   such Officer who has signed any stock certificate, or whose facsimile
   signature has been placed thereon, shall have ceased to be such Officer
   before such certificate is issued, such certificate may be issued by the
   Company with the same effect as if such Officer had not ceased to be such
   at the date of its issue.

        Section 2 - The stock of the Company shall be divided into such
   Classes, with such relative rights and preferences, as shall be provided
   by the Articles of Organization of the Company as the same may from time
   to time be amended in accordance with the laws of Wisconsin.

        Section 3 - Shares of stock shall be transferable only on the books
   of the Company; and upon proper endorsement and surrender of the
   outstanding certificates representing the same.  Subject to such
   conditions as the Board of Directors may, by Resolution, establish:  (a)
   If an outstanding certificate of stock shall be lost, destroyed or stolen,
   the holder thereof may have a new certificate issued, upon producing
   evidence satisfactory to the Officers of the Company, of such loss,
   destruction or theft; and upon furnishing to the Company a bond of
   indemnity, surety bond, or such other assurance as the Officers may
   require.  (b) Where any outstanding certificates of stock are deemed
   abandoned by the holder thereof, pursuant to the unclaimed property or
   escheatment laws of any state having jurisdiction thereof, the Officers of
   the Company are authorized and directed to cause the transfer and delivery
   of said certificates or to cause the issuance of replacement certificates,
   to such person or persons as may be entitled thereto in accordance with
   such escheatment laws.

        Section 4 - Transfer books may be closed by order of the Board of
   Directors for short periods, not exceeding forty days at any one time, for
   any legal purpose, as the Board of Directors shall deem advisable.


                                   ARTICLE III

                             Meetings of Shareowners

        Section 1 - The Annual Meeting of the Shareowners shall be held on
   the fourth Wednesday in May of each year (or if such day be a legal
   holiday in Wisconsin, then upon the following day); or on such other day
   of each year as the Board of Directors may determine. Each such meeting
   shall be held at the hour of 10:00 o'clock A.M. at the office of the
   Company in Madison, Wisconsin, unless the Board of Directors shall
   otherwise order.  The Annual Meeting shall be held for the purposes of
   electing Directors, selecting the Company's independent auditors and of
   transacting such other business as may properly come before the meeting.

        Section 2 - Special Meetings of the shareowners may be called by the
   Chairperson of the Board, the Chief Executive Officer; or by the Board of
   Directors; or by the Secretary when requested by the owners of shares of
   outstanding voting stock having in the aggregate a number of votes at
   least equal to one-fifth of the aggregate number of votes possessed by all
   such owners; or in such other manner as may be provided by statute.

        Section 3 - Notice of the time and place of each Annual or Special
   Meeting of Shareowners shall be sent by mail to the recorded address of
   each shareowner not less than ten days before the date of the meeting,
   except in cases where other special method of notice may be required by
   statute, in which case the statutory method shall be followed.  The notice
   of a special meeting shall state the object of the meeting.  Notice of any
   meeting of the shareowners may be waived by any shareowners.

        Section 4 - At all meetings of shareowners, the representation of
   owners of that number of shares of stock entitled to vote at such meeting
   having in the aggregate a number of votes at least equal to a majority of
   the aggregate number of votes entitled to vote at such meeting shall be
   necessary to constitute a quorum for the transaction of any business,
   other than (a) adjourning from time to time until a quorum shall be
   obtained, or (b) adjourning sine die, and for any such adjournment a
   majority vote of whatever shares of stock shall be represented shall be
   sufficient.

        Section 5 - The Chairperson of the Board when he or she is the Chief
   Executive Officer, and when he or she is not the Chief Executive Officer,
   or in his or her absence or at his or her request the President, and in an
   absence of both the Chairperson of the Board and the President, then a
   Vice President, and if no Vice President be in attendance at the meeting,
   then a Director selected by the Directors attending the meeting, or if no
   selection is made, then the Director in attendance with the longest tenure
   in such office, shall preside at each meeting of shareowners, and the
   Secretary or an Assistant Secretary of the Company shall act as secretary
   of each shareowner meeting.

        Section 6 - Any shareowner having the right to vote at a meeting of
   shareowners may exercise such right by voting in person or by proxy at
   such meeting.


                                   ARTICLE IV

                               Board of Directors

        Section 1 - The number of Directors constituting the Board of
   Directors shall be a minimum of nine (9) and a maximum of thirteen (13).
   Whenever a vacancy(ies) occurs on the Board of Directors such that there
   are less than nine (9) Directors remaining, the remaining Directors shall
   constitute the Board of Directors until the vacancy(ies) are filled by a
   vote of the majority of the Directors remaining in office, even if less
   than a quorum, said vacancy(ies) to be filled as soon as reasonably
   possible.  When there are nine (9) or more Directors and a vacancy occurs,
   including a vacancy created by an increase in the number of Directors, it
   shall be filled or not filled at the discretion of the Board of Directors. 
   The Board may elect a Chairperson of the Board, who may be the same person
   as the Chief Executive Officer or the President.

        Section 2 - No person who has attained 70 years of age shall be
   eligible for election or reelection to the Board of Directors.  Any
   Director who has attained 70 years of age shall resign from the Board of
   Directors effective as of the next Annual Meeting of Shareowners.  Except
   for the Chief Executive Officer, any Officer or employee of the Company
   serving as a Director who retires, resigns or is removed or terminated
   from his or her office or employment with the Company shall simultaneously
   resign from the Board of Directors.  In the event the CEO resigns or
   retires from his or her office or employment with the Company, he or she
   shall simultaneously submit his or her resignation from the Board of
   Directors if requested by the Nominating Committee.  In the event that the
   CEO is removed from his or her office by the Board of Directors, or is
   involuntarily terminated from employment with the Company, he or she shall
   simultaneously submit his or her resignation from the Board of Directors. 
   Any Director who is unavailable for reasonably regular attendance at
   meetings of the Board shall resign as a Director.

        Section 3 - The Board of Directors may hold regular or special
   meetings in or outside the State of Wisconsin.

        Section 4 - Regular meetings of the Board of Directors shall be held
   at such time and place and in such manner as may be determined by the
   Board, at such hour as the notice of meeting may provide, but in no event
   shall the Board meet less than once a year.

        Section 5 - Special meetings of the Board may be called at any time
   by the Chairperson of the Board, or the Chief Executive Officer, or in the
   absence of the Chairperson when Chief Executive Officer, by the President,
   or by a Vice President when acting as Chief Executive Officer, or by any
   two Directors, by mailing to each Director, not less than three days
   before the time of such meeting, a written notice stating the time and
   place and manner of holding such meeting.

        Section 6 - (a) Any or all members of the Board of Directors, or any
   committee thereof, may participate in a regular or special meeting by, or
   to conduct the meeting through the use of any means of communication by
   which any of the following occurs:

        1)  All participating directors may simultaneously hear each
            other during the meeting.

        2)  All communication during the meeting is immediately
            transmitted to each participating director, and each
            participating director is able to immediately send
            messages to all other participating directors.

   (b)  If a meeting is conducted by the means of communication
        described herein, all participating directors shall be informed
        that a meeting is taking place at which official business may be
        transacted.

   (c)  A director participating in a meeting by means of such
        communication is deemed to be present in person at the meeting.

        Section 7 - Notice of any meeting of the Board may be waived by any
   Director.

        Section 8 - A majority of the Board of Directors shall constitute a
   quorum for the transaction of business at any meeting of the Board, but a
   fewer number may adjourn the meeting to some other day or sine die.  The
   person designated by Section 5 of Article III above shall preside at
   meetings of the Board of Directors, and the Secretary or an Assistant
   Secretary shall act as Secretary.  The members of the Board who are
   Officers or employees of the Company shall receive no separate fee for
   serving as a Director of the Company.  Other members of the Board shall be
   paid such fees as the Board shall from time to time determine by
   resolution.



                                    ARTICLE V

                                   Committees

        Section 1 - The Board of Directors may, by resolution passed by a
   majority of the whole Board, designate from their number an Executive
   Committee of such number, not less than three, as the Board may fix from
   time to time.  The Executive Committee may make its own rules of procedure
   and shall meet where and as provided by such rules, or by resolution of
   the Board of Directors.  A majority of the members of the Committee shall
   constitute a quorum for the transaction of business.  During the intervals
   between the meetings of the Board of Directors, the Executive Committee
   shall have all the powers of the Board in the management of the business
   and affairs of the Company, including power to authorize the seal of the
   Company to be affixed to all papers which may require it, and, by majority
   vote of all its members, exercise any and all such powers in such manner
   as such Committee shall deem best for the interests of the Company, in all
   cases in which specific directions shall not have been given by the Board
   of Directors.

        Section 2 - The Executive Committee shall keep regular minutes of its
   proceedings and report the same to the Board when required.

        Section 3 - A Compensation and Personnel Committee is hereby
   established.  Said Committee shall consist of at least three (3) Directors
   who are not and never have been officers, employees or legal counsel of
   the Company.  The Chairperson and the members of the Compensation and
   Personnel Committee shall be elected annually by a majority vote of the
   members of the Board of Directors.  Vacancies on said Committee may be
   filled at any time by action of the Board of Directors.  The Committee
   shall have the following powers and responsibilities:

         1.      Review and recommend to the Board new employee benefit plans
                 or changes, i.e. pension, life, hospital, disability, etc.

         2.      Review major provisions of any negotiated union contracts
                 prior to or during negotiations.

         3.      Review and approve any executive officer employment
                 contract.

         4.      Review human resource development programs.

         5.      Review management development programs.

         6.      Review the internal equity and external competitiveness of
                 all executive, management and salary pay grades.

         7.      Review and authorize salary adjustments for all management
                 payroll and non-executive officers' pay grades as a group. 
                 All salary ranges and performance for executive officers
                 shall be reviewed individually by the Committee.

         8.      Review as a group overall adjustments for all non-management
                 payroll salary grades.

         9.      Review personnel budgets.

   Said Committee shall meet at such times as it determines, but at least
   twice each year, and shall meet at the request of the Chief Executive
   Officer, President or any Committee member.  Such meeting may be held on a
   day separate from or the same as the regular monthly meeting of the Board
   of Directors.  Subsequent to each such Committee meeting, a report of the
   actions taken by such Committee shall be made to the Board of Directors.

        Section 4 - An Audit Committee is hereby established and shall
   consist of at least three (3) members all of whom shall be outside members
   of the Board of Directors.  The Chairperson and the members of the
   Committee shall be elected annually by a majority vote of the members of
   the Board of Directors.  Vacancies on said Committee may be filled at any
   time by action of the Board of Directors.  Said Committee shall meet at
   the call of any one of its members, but in no event shall it meet less
   than once a year.  Such meeting may be held on a day separate from or the
   same as the regular monthly meeting of the Board of Directors.  Subsequent
   to each such Committee meeting, a report of the actions taken by such
   Committee shall be made to the Board of Directors.

        The functions of said Committee shall be to:

        1.  Recommend to the shareowners the independent auditors of the
            Company.

        2.  Discuss with the independent auditors the scope of their audit.

        3.  Discuss with the independent auditors and the management the
            Company's accounting principles, policies and practices and its
            reporting policies and practices.

        4.  Discuss with the independent auditors the results of their audit.

        5.  Discuss with the independent auditors the adequacy of the
            Company's or any of its subsidiaries accounting, financial and
            operating controls.

        6.  Discuss with the Company's Director of Internal Audits the scope
            and results of internal audits and initiate such accounting
            principles, policies and practices, and reporting policies and
            practices as it may deem necessary or proper.

        7.  Approve or disapprove annually, each defined group of non-audit
            services performed by the independent auditors, which
            consideration may occur before or after performance, giving due
            regard to the possible effect of such performance upon the
            independence of the independent auditors; and, if considered
            prior to such performance, shall include a limitation upon the
            magnitude of such services.

        Section 5 - A Corporate Operations Review Committee is hereby
   established.  Such Committee shall consist of at least three members of
   the Board of Directors.  The Chairperson and the members of the Committee
   shall be elected annually by a majority vote of the Board of Directors. 
   Vacancies on said Committee may be filled at any time by action of the
   Board of Directors.  Said Committee shall meet at least once annually at
   such time and place as it determines, and at other times upon the call of
   the Chairperson or any other member of the Committee.  Such meeting may be
   held on a day separate from or the same as the regular meeting of the
   Board of Directors.

        The functions of said Committee shall be to:

        1.  Review proposed operating and construction budgets, financing
            plans and other significant project plans and make
            recommendations to the Board of Directors.

        2.  Examine corporate operations and performance against established
            budgets, plans and objectives.

        3.  Review corporate policies as required and make recommendations to
            the Board of Directors concerning policy changes and the
            establishment of new policies.

        4.  Periodically review selected operating issues and processes.

        Section 6 - A Nominating and Governance Committee shall be
   established and shall consist of at least three (3) members, all of whom
   shall be outside members of the Board of Directors.  The Chairperson and
   the members of the Committee shall be elected annually by a majority vote
   of the members of the Board of Directors.  Vacancies on said Committee may
   be filled at any time by action of the Board of Directors. Said Committee
   shall meet at the call of any one of its members, but in no event shall it
   meet less than once a year for the express purpose of recommending
   nominees for election to the Board at the Annual Meeting of Shareowners. 
   The Committee shall have the following responsibilities:

        1.  Nomination of Directors for membership on the Board.
        2.  Selection of new Board members.
        3.  Selection of Board committee members and chairpersons.
        4.  Evaluation of overall Board effectiveness.
        5.  Develop recommendations on Director compensation.
        6.  Prepare CEO Performance report.
        7.  Consider and develop recommendations on specific governance
            matters.


        Section 7 - An Environmental Affairs Committee is hereby established. 
   Such Committee shall consist of three to five members of the Board of
   Directors.  The Chairperson and members of the Committee shall be elected
   annually by a majority vote of the Board of Directors.  Vacancies on said
   Committee may be filled at any time by action of the Board of Directors. 
   The Chairperson, the Chief Executive Officer and the President of the
   Company shall be ex officio members serving in an advisory capacity.  Said
   Committee shall meet at least once annually at such time and place as it
   determines, and at other times upon the call of the Chairperson  or any
   other member of the Committee.  Such meeting may be held on a day separate
   from or the same as the regular monthly meeting of the Board of Directors. 
   The Committee shall report on its reviews, and, as appropriate, make
   recommendations to the Board of Directors.  

        The responsibility of said Committee shall be to review environmental
   policy and planning issues of interest to the Company, including matters
   involving the Company before environmental regulatory agencies and
   compliance with air, water, and waste regulations.    

        Section 8 - A majority of the members of a committee shall constitute
   a quorum for the transaction of business at any meeting of a committee of
   the Board, but a fewer number may adjourn the meeting to some other day or
   sine die.  Each committee shall arrange for the keeping of its 
   own minutes.


                                   ARTICLE VI

                                    Officers

        Section 1 - The Board of Directors shall elect a Chief Executive
   Officer, a President, such number of Vice Presidents with such
   designations as the Board of Directors at the time may decide upon, a
   Secretary, a Treasurer and a Controller.  The same person may
   simultaneously hold more than one office.  The Board of Directors in its
   discretion may also elect one or more Assistant Secretaries, one or more
   Assistant Treasurers, one or more Assistant Controllers and such other
   Officers as may from time to time be provided for by the Board of
   Directors.  All Officers unless sooner removed shall hold their respective
   offices until their successors, willing to serve, shall have been elected
   but any Officer may be removed from office at any time at the pleasure of
   the Board of Directors.  All Officers shall be bonded in such form, in
   such amounts, and with such sureties as determined by the Board of
   Directors. 

        Section 2 - Subject to the control of the Board of Directors the
   Chief Executive Officer designated by the Board of Directors shall have
   and be responsible for the general management and direction of the
   business of the Company, shall establish the lines of authority and
   supervision of the Officers and employees of the Company, shall have the
   power to appoint and remove and discharge any and all agents and employees
   of the Company not elected or appointed directly by the Board of
   Directors, and shall assist the Board in the formulation of policies of
   the Company.  The Chairperson of the Board if the Chief Executive Officer
   may delegate any part of his or her duties to the President, or to one or
   more of the Vice Presidents of the Company.

        Section 3 - The Chairperson of the Board if not designated as the
   Chief Executive Officer of the Company shall assist the Board in the
   formulation of policies and may make recommendations therefore.
   Information as to the affairs of the Company in addition to that contained
   in the regular reports shall be furnished to him or her on request.  He or
   she may make suggestions and recommendations to the Chief Executive
   Officer regarding any matters relating to the affairs of the Company and
   shall be available to the Chief Executive Officer for consultation and
   advice.

        Section 4 - The President when he or she is not designated as and
   does not have the powers of the Chief Executive Officer shall have such
   other powers and duties as usually devolve upon the President of a Company
   and such other and further powers and duties as may from time to time be
   prescribed by the Board of Directors or be delegated to him or her by the
   Chairperson of the Board.  In the absence or inability to act of the
   Chairperson of the Board to act as Chief Executive Officer the powers and
   duties of the Chief Executive Officer shall temporarily devolve upon the
   President.

        Section 5 - Each of the Vice Presidents shall have such powers and
   duties as may be prescribed for him or her by the Board of Directors and
   by the Chief Executive Officer.

        Section 6 - The Secretary shall attend all meetings of the Board of
   Directors, shall keep a true and faithful record thereof in proper books
   to be provided for that purpose, and shall be responsible for the custody
   and care of the corporate seal, corporate records and minute books of the
   Company, and of all other books, documents and papers as in the practical
   business operation of the Company shall naturally belong in the office or
   custody of the Secretary, or shall be placed in his or her custody by the
   Chief Executive Officer or by the Board of Directors.

        He or she shall also act as Secretary of all shareowners' meetings,
   and keep a record thereof.  He or she shall, except as may be otherwise
   required by statute or by these bylaws, sign, issue and publish all
   notices required for meetings of shareowners and of the Board of
   Directors.  He or she shall be responsible for the custody of the stock
   books of the Company and shall keep a suitable record of the addresses of
   shareowners.  He or she shall also be responsible for the collection,
   custody and disbursement of the funds received for dividend reinvestment. 
   He or she shall sign stock certificates, bonds and mortgages, and all
   other documents and papers to which his or her signature may be necessary
   or appropriate, shall affix the seal of the corporation to all instruments
   requiring the seal, and shall have such other powers and duties as are
   commonly incidental to the office of Secretary, or as may be prescribed
   for him or her by the Chief Executive Officer or by the Board of
   Directors.

        Section 7 - The Treasurer shall have charge of, and be responsible
   for, the collection, receipt, custody and disbursement of the funds of the
   Company, and shall deposit its funds in the name of the Company in such
   banks, trust companies, or safety vaults as the Board of Directors may
   direct, and shall keep a proper record of cash receipts and disbursements. 
   He or she may, in the absence of the Secretary and Assistant Secretaries
   sign stock certificates.  He or she shall be responsible for the custody
   of such books, receipted vouchers and other books and papers as in the
   practical business operation of the Company shall naturally belong in the
   office or custody of the Treasurer, or shall be placed in his or her
   custody by the Chief Executive Officer, or by the Board of Directors.  He
   or she shall sign checks, drafts, and other paper providing for the
   payment of money by the Company for operating purposes in the usual course
   of business, and shall have such other powers and duties as are commonly
   incidental to the office of Treasurer, or as may be prescribed for him or
   her by the Chief Executive Officer or by the Board of Directors.

        Section 8 - The Controller shall be the principal accounting Officer
   of the Company.  He or she shall have general supervision over the books
   of accounts of the Company.  He or she shall examine the accounts of all
   Officers and employees from time to time and as often as practicable, and
   shall see that proper returns are made of all receipts from all sources. 
   All bills, properly made in detail and certified, shall be submitted to
   him or her, and he or she shall audit and approve the same if found
   satisfactory and correct, but he or she shall not approve any voucher
   unless charges covered by the voucher have been previously approved
   through work orders, requisition or otherwise by the head of the
   department in which it originated, or unless he or she shall be otherwise
   satisfied of its propriety and correctness.  He or she shall have full
   access to all minutes, contracts, correspondence and other papers and
   records of the Company relating to its business matters, and shall be
   responsible for the custody of such books and documents as shall naturally
   belong in the custody of the Controller and as shall be placed in his or
   her custody by the Chief Executive Officer or by the Board of Directors. 
   The Controller shall have such other powers and duties as are commonly
   incidental to the office of Controller, or as may be prescribed for him or
   her by the Chief Executive Officer or by the Board of Directors.

        Section 9 - The Assistant Secretaries, Assistant Treasurers and
   Assistant Controllers shall respectively assist the Secretary, Treasurer
   and Controller of the Company in the performance of the respective duties
   assigned to such principal Officer, and in assisting his or her principal
   Officer each assistant Officer shall to that extent and for such purpose
   have the same powers as his or her principal Officer.  The powers and
   duties of any such principal Officer shall temporarily devolve upon an
   assistant Officer in case of the absence, disability, death, resignation
   or removal from office of such principal Officer.

        Section 10 - In the event of the untimely death or absence or
   inability to act of the Chief Executive Officer, his or her powers and
   duties shall devolve temporarily in the following manner:  first to any
   former Chief Executive Officer who is a member of the Board, next, to the
   Board member with  the longest tenure on the Board.  Within sixty (60)
   days, the temporary Chief Executive Officer shall notify the outside
   members of the Board of the absence or inability to act of the Chief
   Executive Officer and shall convene a meeting of the outside members of
   the Board, who shall act as a Committee.  The Committee shall determine
   and evaluate all the facts pertinent to the Chief Executive Officer's
   absence or inability to act, and then make such recommendations to the
   Board of Directors as it deems appropriate under the circumstances.  The
   Board of Directors shall meet and act upon said recommendations within
   thirty (30) days following the determinations of said Committee.


                                   ARTICLE VII

                                 Cash Management

        Section 1 - Deposits - The funds of the Company shall be deposited to
   its credit in such banks or trust companies ("depositories") as the
   Treasurer and Vice President-Finance shall designate or in the manner
   provided in Paragraph 5 of Section 2 of this Article.  All deposits in any
   depository shall be made initially to the general account of the Company
   and not to any special account, fund or deposit.  All special accounts,
   funds or deposits shall be created and maintained solely by transfers of
   funds from the general account.

        Section 2 - Withdrawals and Check Signing -

        1.  Funds shall be withdrawn only by Company check or draft except:  

            a.  to effect transfers of funds between Company accounts
                maintained at one or more depositories;

            b.  as provided in paragraph 5 of this Section 2 and Section 3 of
                this Article; or

            c.  as provided by resolution of the Board of Directors.

        2.  No debts shall be contracted except for current expenses unless
            authorized by the Board of Directors or the Executive Committee,
            and no invoices shall be paid by the Treasurer unless audited and
            approved by the Controller or by a person or committee
            specifically authorized by the Board of Directors or the
            Executive Committee to audit and approve invoices for payment.

        3.  Checks, drafts and notes drawn on any account or deposit of the
            Company (except those special purpose accounts specified in
            paragraphs 5 and 6 of this Section and except drafts specified in
            paragraph 7 of this Section) shall be valid instruments when
            signed on behalf of the Company by the Vice President-Finance,
            the Treasurer or an Assistant Treasurer.  Instruments may be
            signed by the facsimile signature of the Vice President-Finance
            or the Treasurer.

        4.  For the purposes of this Section, a facsimile signature of any
            Officer of the Company shall mean a stamp or perforation of that
            Officer's signature.  Each depository is authorized to honor
            instruments signed in this manner provided the facsimile
            resembles a specimen on file which has been certified by the
            Secretary or other duly authorized Officer of the Company.

        5.  In addition to the provisions of Section 1 of this Article VII,
            the Treasurer of the Company is authorized to establish petty
            cash funds, on an imprest basis.  Each such account shall be
            designated as a "Cashier's Trust Account" and shall be separately
            maintained and accounted for by the cashier or other employee
            assigned such responsibility by the Treasurer.

            a.  Checks drawn on a Cashier's Trust Account may be signed and
                countersigned on behalf of the Company by such employees as
                the Treasurer or Vice President-Finance may from time to time
                authorize and designate; provided, however, that no such
                check shall be signed and countersigned by the same person.

            b.  No payment out of petty cash funds, whether by cash or check,
                shall exceed $2,500 in the case of payments by district
                offices, area offices or the Treasury Department, or $1,000
                in the case of payments by generating stations.

         6.     Checks drawn on special accounts which the Company creates or
                maintains for the payment of dividends may be signed by the
                manual or facsimile signature of its Chief Executive Officer
                or President and shall not require any countersignature.

         7.     Sight drafts may be drawn on the Treasury of the Company as
                follows:

            a.  Any employee authorized by the treasurer of the Company may
                draw such sight drafts in amounts not exceeding $10,000
                payable to any one person in exchange for release of the
                Company from claims for personal injury and/or property
                damage.

            b.  Any employee or agent authorized by the treasurer of the
                Company may draw such sight drafts in amounts not exceeding
                $10,000 payable to any one person or in any transaction for
                right-of-way easements, reimbursements for damages to land,
                payments to bind agreements for purchases of real estate and
                payments of document recording fees.

        8.  All bonds and notes issued under an indenture or mortgage shall
            be executed on behalf of the Company by the manual or facsimile
            signature of its Chief Executive Officer, President or a Vice
            President and its Secretary or an Assistant Secretary, unless
            otherwise provided by resolution of the Board of Directors.

        Section 3 - Special Withdrawals - The President, any Vice President,
   the Treasurer, or any Assistant Treasurer of the Company, or any person
   authorized in writing by any of the foregoing Officers, is authorized to
   direct any depository:

        1.  to charge amounts directly to the account of the Company without
            the issuance of a check or draft of the Company, for the purpose
            of paying principal of and interest on bonds and notes issued by
            the Company, and

        2.  to accept and process data submitted via electronic means or by
            wire transfer for purposes of receipt or disbursement of funds;

   provided that such direction is in writing and describes the type of such
   transactions permitted to be made by such depository.


                                  ARTICLE VIII

                                  Miscellaneous

        Section 1 - All dividends shall be declared by a vote of the Board of
   Directors.

        Section 2 - The fiscal year of the Company shall close at the end of
   December of each calendar year.

        Section 3 - All or any shares of stock of any corporation owned by
   this Company may be voted at any meeting of the shareowners of such
   corporation by the Chief Executive Officer of this Company or such other
   person as may be designated by the Chief Executive Officer for that
   purpose, upon any question that may be presented at such meeting, and the
   Chief Executive Officer or such other person may, on behalf of the
   Company, waive any notice of the calling of such meeting required by any
   statute or by-law and consent to the holding of any such meeting without
   notice.  The Chief Executive Officer or such other person as may be
   designated by the Board of Directors to vote stock owned by this Company
   shall have authority to give to any person a written proxy, in the name of
   this Company and under its corporate seal, to vote at any meeting of the
   shareowners of any corporation all or any shares of stock of such
   corporation owned by this Company, upon any question that may be presented
   at such meeting, with full power to waive any notice of the calling of
   such meeting required by any statute or by-law and to consent to the
   holding of any such meeting without notice.


                                   ARTICLE IX

                          Amendment or Repeal of Bylaws

        These bylaws may be altered, amended or repealed by the Board of
   Directors at any regular or special meeting of the Board, or at any Annual
   Meeting or Special Meeting of Shareowners by the affirmative vote of
   owners of shares of outstanding voting stock of the Company having in the
   aggregate a number of votes at least equal to a majority of the aggregate
   number of votes possessed by all such owners (provided it shall have been
   stated in the notice calling any such Special Meeting of Shareowners that
   it is proposed at such meeting to alter, amend or rescind the bylaws), or
   in such other manner as may be provided by law or in the Restated Articles
   of Organization.


                                    ARTICLE X

                        Indemnification and Liability of
                        Corporate Directors and Officers

            Section 1 - Definitions Applicable to Article X - In this
   Article X:    

        1.  "Corporation" means Wisconsin Power and Light Company.

        2.  "Director or Officer" means any of the following:

            a.  A natural person who is or was a Director or Officer of the
                Corporation.

            b.  A natural person who, while a Director or Officer of the
                Corporation, is or was serving at the Corporation's request
                as a Director, Officer, partner, trustee, member of any
                governing or decision-making committee, employee or agent of
                another corporation or foreign corporation, partnership,
                joint venture, trust or other enterprise.

            c.  A natural person who, while a Director or Officer of the
                Corporation, is or was serving an employee benefit plan
                because his or her duties to the Corporation also impose
                duties on, or otherwise involve services by, the person to
                the plan or to participants in or beneficiaries of the plan.

            d.  Unless the context requires otherwise, the estate or personal
                representative of a Director or Officer.

        3.  "Expenses" include fees, costs, charges, disbursements, attorney
            fees and any other expenses incurred in connection with a
            proceeding.

        4.  "Liability" includes the obligation to pay a judgment,
            settlement, penalty, assessment, forfeiture or fine, including an
            excise tax assessed with respect to an employee benefit plan, and
            reasonable expenses.

        5.  "Party" includes a natural person who was or is, or who is
            threatened to be made, a named defendant or respondent in a
            proceeding.

        6.  "Proceeding" means any threatened, pending or completed civil,
            criminal, administrative or investigative action, suit,
            arbitration or other proceeding, whether formal or informal,
            which involves foreign, federal, state or local law and which is
            brought by or in the right of the Corporation or by any other
            person.


        Section 2 - Mandatory Indemnification -

         1.     The Corporation shall indemnify a Director or Officer, to the
                extent he or she has been successful on the merits or
                otherwise in the defense of a proceeding, for all reasonable
                expenses incurred in the proceeding if the Director or
                Officer was a party because he or she is a Director or
                Officer of the Corporation.

        2.  a.  In cases not included under sub. 1., the Corporation shall
                indemnify a Director or Officer against liability incurred by
                the Director or Officer in a proceeding to which the Director
                or Officer was a party because he or she is a Director or
                Officer of the Corporation, unless liability was incurred
                because the Director or Officer breached or failed to perform
                a duty he or she owes to the Corporation and the breach or
                failure to perform constitutes any of the following:

                1) A willful failure to deal fairly with the Corporation or
                   its shareholders in connection with a matter in which the
                   Director or Officer has a material conflict of interest.

                2) A violation of criminal law, unless the Director or
                   Officer had reasonable cause to believe his or her
                   conduct was lawful or no reasonable cause to believe his
                   or her conduct was unlawful.

                3) A transaction from which the Director or Officer derived
                   an improper personal profit.

                4) Willful misconduct.

            b.  Determination of whether indemnification is required under
                this subsection shall be made under Section 3.

            c.  The termination of a proceeding by judgment, order,
                settlement or conviction, or upon a plea of no contest or an
                equivalent plea, does not, by itself, create a presumption
                that indemnification of the Director or Officer is not
                required under this subsection.

        3.  A Director or Officer who seeks indemnification under this
            section shall make a written request to the Corporation.

        4.  a.  Indemnification under this Article X is not required to the
                extent limited by the articles of incorporation under
                Section 180.048, Wis. Stats.

            b.  Indemnification under this Article X is not required if the
                Director or Officer has previously received indemnification
                or allowance of expenses from any person, including the
                Corporation, in connection with the same proceeding.

        Section 3 - Determination of Right to Indemnification - Unless
   otherwise provided by the articles of incorporation or bylaws or by
   written agreement between the Director or Officer and the Corporation, the
   Director or Officer seeks indemnification under Section 2, 2. shall select
   one of the following means for determining his or her right to
   indemnification:

        1.  By a majority vote of a quorum of the Board of Directors
            consisting of Directors not at the time parties to the same or
            related proceedings.  If a quorum of disinterested Directors
            cannot be obtained, by majority vote of a committee duly
            appointed by the Board of Directors and consisting solely of 2 or
            more Directors not at the time parties to the same or related
            proceedings.  Directors who are parties to the same or related
            proceedings may participate in the designation of members of the
            committee.

        2.  By independent legal counsel selected by a quorum of the Board of
            Directors or its committee in the manner prescribed in 1., above,
            if unable to obtain such a quorum or committee, by a majority
            vote of the full Board of Directors, including Directors who are
            parties to the same or related proceedings.

        3.  By a panel of three arbitrators consisting of one arbitrator
            selected by those Directors entitled under 2., above, to select
            independent legal counsel, one arbitrator selected by the
            Director or Officer seeking indemnification and one arbitrator
            selected by the two arbitrators previously selected.

        4.  By an affirmative vote of shares as provided in Section 180.28,
            Wis. Stats., shares owned by, or voted under the control of,
            persons who are at the time parties to the same or related
            proceedings, whether as plaintiffs or defendants or in any other
            capacity, may not be voted in making the determination.

        5.  By a court under Section 180.051, Wis. Stats., as created by 1987
            Wisconsin Act 13.

        6.  By any other method provided for in any additional right to
            indemnification permitted under Section 5, below.

        Section 4 - Allowance of Expenses as Incurred - Upon written request
   by a Director or Officer who is a party to a proceeding, the Corporation
   may pay or reimburse his or her reasonable expenses as incurred if the
   Director or Officer provides the Corporation with all of the following:

        1.  A written affirmation of his or her good faith belief that he or
            she has not breached or failed to perform his or her duties to
            the Corporation.

        2.  A written undertaking, executed personally or on his or her
            behalf, to repay the allowance and/if required by the
            Corporation, to pay reasonable interest on the allowance to the
            extent that it is ultimately determined under Section 3, above,
            that indemnification under Section 2, above, is not required and
            that indemnification is not ordered by a court.  The undertaking
            under this subsection shall be an unlimited general obligation of
            the Director or Officer and may be accepted without reference to
            his or her ability to repay the allowance.  The undertaking may
            be secured or unsecured.

        Section 5 - Additional Rights to Indemnification and Allowance of
   Expenses  

        1.  Except as provided in 2. below, Sections 2 and 4 above, do not
            preclude any additional right to indemnification or allowance of
            expenses that a Director or Officer may have under any of the
            following:

            a.  The articles of incorporation or bylaws.

            b.  A written agreement between the Director or Officer and the
                Corporation.

            c.  A resolution of the Board of Directors.

            d.  A resolution, after notice, adopted by a majority vote of all
                the Corporation's voting shares then issued and outstanding.

        2.  Regardless of the existence of an additional right under
            subsection 1., above, the Corporation may not indemnify a
            Director or Officer, or permit a Director or Officer to retain
            any allowance of expenses unless it is determined by or on behalf
            of the Corporation that the Director or Officer did not breach or
            fail to perform a duty he or she owes to the Corporation which
            constitutes conduct under Section 2, 2. a. 1), 2), 3) or 4).  A
            Director or Officer who is a party to the same or related
            proceeding for which indemnification or an allowance of expenses
            is sought may not participate in a determination under this
            subsection.

        3.  No provision of this Article X shall affect the Corporation's
            power to pay or reimburse expenses incurred by a Director or
            Officer in any of the following circumstances:

            a.  As a witness in a proceeding to which he or she is not a
                party.

            b.  As a plaintiff or petitioner in a proceeding because he or
                she is or was an employee, agent, Director or Officer of the
                Corporation.

        Section 6 - Insurance - The Corporation may purchase and maintain
   insurance on behalf of an individual who is an employee, agent, Director
   or Officer of the Corporation against liability asserted against or
   incurred by the individual in his or her capacity as an employee, agent,
   Director or Officer or arising from his or her status as an employee,
   agent, Director or Officer, regardless of whether the Corporation is
   required or authorized to indemnify or allow expenses to the individual
   against the same liability under Sections 2, 3, 4 or 5 of this Article X.

        Section 7 - Indemnification and Insurance Against Securities
   Law Claims - Sections 1 through 6, inclusive, apply to the extent
   applicable to any other proceeding, to any proceeding involving a federal
   or state statute, rule or regulation regulating the offer, sale or
   purchase of securities, securities brokers or dealers, or investment
   companies or investment advisers.

        Section 8 - Reliance by Directors or Officers -

        1.  Unless the Director or Officer has knowledge that makes reliance
            unwarranted, a Director or Officer, in discharging his or her
            duties to the Corporation, may rely on information, opinions,
            reports or statements, any of which may be written or oral,
            formal or informal, including financial statements and other
            financial data, if prepared or presented by any of the following:

            a.  An Officer or employee of the Corporation whom the Director
                or Officer believes in good faith to be reliable and
                competent in the matters presented.

            b.  Legal counsel, public accountants or other persons as to
                matters the Director or Officer believes in good faith are
                within the person's professional or expert competence.

            c.  In the case of reliance by a Director, a committee of the
                Board of Directors of which the Director is not a member if
                the Director believes in good faith that the committee merits
                confidence.

        2.  This section does not apply to a Director's reliance under
            Section 180.40(3), Wis. Stats., as in effect on the date of
            adoption hereof.

        Section 9 - Consideration of Interests in Addition to Shareholders'
   Interests - In discharging his or her duties to the Corporation and in
   determining what he or she believes to be in the best interests of the
   Corporation, a Director or Officer may, in addition to considering the
   effects of any action on shareholders, consider the following:

        1.  The effects of the action on employees, suppliers and customers
            of the Corporation.

        2.  The effects of the action on communities in which the Corporation
            operates.

        3.  Any other factors the Director or Officer considers pertinent.



   EXHIBIT 21

                   WISCONSIN POWER AND LIGHT AND SUBSIDIARIES


   The material subsidiaries of WP&L as of December 31, 1995, are as follows:

                                                                % of Voting
                                                                Stock Owned
                                                                Directly or
                                               State of        Indirectly by
   Name of Subsidiary                           Incorp.             WP&L   

      1.  South Beloit Water, Gas
           and Electric Company                Illinois             100%
      2.  REAC, Inc                            Wisconsin            100%
      3.  Wisconsin River Power Company        Wisconsin         33-1/3%
      4.  Wisconsin Valley Improvement
           Company                             Wisconsin             13%
         

<TABLE> <S> <C>

<ARTICLE> UT
<LEGEND>
THE SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
FINANCIAL STATEMENTS CONTAINED IN THE FORM 10-K FILED BY WISCONSIN POWER AND
LIGHT COMPANY FOR THE YEAR ENDED DECEMBER 31, 1995 AND IS QUALIFIED IN ITS
ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                          DEC-31-1995
<PERIOD-START>                             JAN-01-1995
<PERIOD-END>                               DEC-31-1995
<BOOK-VALUE>                                  PER-BOOK
<TOTAL-NET-UTILITY-PLANT>                      1299890
<OTHER-PROPERTY-AND-INVEST>                      34763
<TOTAL-CURRENT-ASSETS>                          101387
<TOTAL-DEFERRED-CHARGES>                        205125
<OTHER-ASSETS>                                       0
<TOTAL-ASSETS>                                 1641165
<COMMON>                                         66183
<CAPITAL-SURPLUS-PAID-IN>                       199170
<RETAINED-EARNINGS>                             297717
<TOTAL-COMMON-STOCKHOLDERS-EQ>                  563070
                                0
                                      59963
<LONG-TERM-DEBT-NET>                            318599
<SHORT-TERM-NOTES>                               16000
<LONG-TERM-NOTES-PAYABLE>                        56975
<COMMERCIAL-PAPER-OBLIGATIONS>                   56500
<LONG-TERM-DEBT-CURRENT-PORT>                        0
                            0
<CAPITAL-LEASE-OBLIGATIONS>                          0
<LEASES-CURRENT>                                     0
<OTHER-ITEMS-CAPITAL-AND-LIAB>                  570058
<TOT-CAPITALIZATION-AND-LIAB>                  1641165
<GROSS-OPERATING-REVENUE>                       689672
<INCOME-TAX-EXPENSE>                             45606
<OTHER-OPERATING-EXPENSES>                      197396
<TOTAL-OPERATING-EXPENSES>                      579326
<OPERATING-INCOME-LOSS>                         110346
<OTHER-INCOME-NET>                                1187
<INCOME-BEFORE-INTEREST-EXPEN>                  111810
<TOTAL-INTEREST-EXPENSE>                         33158
<NET-INCOME>                                     78652
                       3310
<EARNINGS-AVAILABLE-FOR-COMM>                    75342
<COMMON-STOCK-DIVIDENDS>                         56778
<TOTAL-INTEREST-ON-BONDS>                        30841
<CASH-FLOW-OPERATIONS>                          196270
<EPS-PRIMARY>                                        0<F1>
<EPS-DILUTED>                                        0<F1>
<FN>
<F1>Earnings per share of common stock is not reflected because all of such 
shares are held by WPL Holdings, Inc.
</FN>
        

</TABLE>


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