WISCONSIN POWER & LIGHT CO
DEF 14A, 1997-03-17
ELECTRIC & OTHER SERVICES COMBINED
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<PAGE>

                           SCHEDULE 14A INFORMATION

          Proxy Statement Pursuant to Section 14(a) of the Securities
                    Exchange Act of 1934 (Amendment No.  )
        
Filed by the Registrant [X]

Filed by a Party other than the Registrant [_] 

Check the appropriate box:

[_]  Preliminary Proxy Statement         [_]  CONFIDENTIAL, FOR USE OF THE
                                              COMMISSION ONLY (AS PERMITTED BY
                                              RULE 14A-6(E)(2))

[X]  Definitive Proxy Statement 

[_]  Definitive Additional Materials 

[_]  Soliciting Material Pursuant to Section 240.14a-11(c) or Section 240.14a-12

                       WISCONSIN POWER AND LIGHT COMPANY
- --------------------------------------------------------------------------------
               (Name of Registrant as Specified In Its Charter)

                                 
- --------------------------------------------------------------------------------
   (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

   
Payment of Filing Fee (Check the appropriate box):

[X]  No fee required

[_]  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

   
     (1) Title of each class of securities to which transaction applies:

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     (2) Aggregate number of securities to which transaction applies:

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     (3) Per unit price or other underlying value of transaction computed
         pursuant to Exchange Act Rule 0-11 (Set forth the amount on which
         the filing fee is calculated and state how it was determined):

     -------------------------------------------------------------------------
      

     (4) Proposed maximum aggregate value of transaction:

     -------------------------------------------------------------------------


     (5) Total fee paid:

     -------------------------------------------------------------------------

[_]  Fee paid previously with preliminary materials.
     
[_]  Check box if any part of the fee is offset as provided by Exchange
     Act Rule 0-11(a)(2) and identify the filing for which the offsetting fee
     was paid previously. Identify the previous filing by registration statement
     number, or the Form or Schedule and the date of its filing.
     
     (1) Amount Previously Paid:
 
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     (2) Form, Schedule or Registration Statement No.:

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     (3) Filing Party:
      
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     (4) Date Filed:

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Notes:
<PAGE>
 
                                     LOGO
 
   222 WEST WASHINGTON AVENUE  P.O. BOX 192  MADISON, WI 53701-0192  PHONE:
                                 608/252-3311
 
                                March 15, 1997
 
TO THE OWNERS OF WISCONSIN POWER AND LIGHT COMPANY:
 
  We extend a cordial invitation to you to join us at the 1997 Annual Meeting
of Shareowners of Wisconsin Power and Light Company (the "Company"). The
meeting will be held at the Exhibition Hall at the Dane County Expo Center,
1881 Expo Mall, Madison, Wisconsin, on April 23, 1997, at 10:00 a.m.,
immediately preceding the Annual Meeting of Shareowners of WPL Holdings, Inc.
To help with directions, a map showing the location of the meeting site is
provided on the last page of this document. Parking will be available at no
cost. If you plan to join us for the meeting, please indicate the names of the
individuals who will be attending on the enclosed proxy card reservation form.
 
  The enclosed Notice of Annual Meeting and Proxy Statement sets forth the
items to be considered at the meeting. A lunch will be served following the
meeting.
 
  The Company is a subsidiary of WPL Holdings, Inc. ("WPLH") and the Company's
preferred stock is the only class of its stock outstanding in the hands of the
public. WPLH owns all of the Company's common stock. The Company and WPLH will
be holding separate shareowner meetings. If you are a shareowner of both WPLH
and the Company, you will receive two Notices of Annual Meeting and Proxy
Statements, one for each company. Shareowners of both companies will also
receive two proxy cards, one for each company. If you are a shareowner of both
companies, you will have to return both proxy cards to vote all your shares.
 
  PLEASE NOTE THAT THE 1996 ANNUAL REPORT OF THE COMPANY APPEARS AS APPENDIX A
TO THIS PROXY STATEMENT.
 
  It is important to your interests, and also is helpful to the directors of
the Company, that all shareowners participate in the affairs of the Company,
regardless of the number of shares owned. Whether or not you plan to attend
the meeting, please sign and date the enclosed proxy card and return it in the
postage paid envelope provided for that purpose. You may, of course, still
vote your shares in person at the meeting even if you have previously returned
your proxy.
 
  Your participation in person or by proxy is very important.
 
                                          Sincerely,
                                          /s/ Erroll B. Davis, Jr.
                                          Erroll B. Davis, Jr.
                                          President and Chief Executive
                                           Officer
<PAGE>
 
 
 
                       WISCONSIN POWER AND LIGHT COMPANY
 
                         ANNUAL MEETING OF SHAREOWNERS
 
                  DATE:   April 23, 1997
                  TIME:   10:00 a.m.
                  LOCATION:    Exhibition Hall at the
                               Dane County Expo Center
                               Madison, Wisconsin
                               (See map printed on last page
                               of this document.)
 
 
 
                         SHAREOWNER INFORMATION NUMBERS
 
           LOCAL CALLS (MADISON AREA)......................252-3110
 
           TOLL FREE NUMBER..........................1-800-356-5343
 
<PAGE>
 
                                     LOGO
 
   222 WEST WASHINGTON AVENUE  P.O. BOX 192  MADISON, WI 53701-0192  PHONE:
                                 608/252-3311
 
                    NOTICE OF ANNUAL MEETING OF SHAREOWNERS
 
                          10:00 a.m., April 23, 1997
 
  The Annual Meeting of Shareowners of Wisconsin Power and Light Company (the
"Company") will be held at the Exhibition Hall at the Dane County Expo Center,
1881 Expo Mall, Madison, Wisconsin, on April 23, 1997, at 10:00 a.m., local
time, for the following purposes:
 
    (1) To elect a total of three directors for terms expiring at the 2000
     Annual Meeting of Shareowners.
 
    (2) To consider and act upon any other business that may properly come
  before the meeting or any adjournment or postponement thereof.
 
  The Board of Directors of the Company presently knows of no other business
to come before the meeting.
 
  Only the sole common shareowner, WPL Holdings, Inc., and preferred
shareowners of record on the books of the Company at the close of business on
February 25, 1997, are entitled to vote at the meeting. All such shareowners
are requested to be present at the meeting in person or by proxy.
 
  PLEASE SIGN AND RETURN YOUR PROXY IMMEDIATELY. YOUR PROXY COVERS ALL OF YOUR
SHARES OF THE VARIOUS SERIES OF PREFERRED STOCK OF THE COMPANY. IF YOU ATTEND
THE MEETING, YOU MAY WITHDRAW YOUR PROXY AT THE REGISTRATION DESK AND VOTE IN
PERSON. ALL SHAREOWNERS ARE URGED TO RETURN THEIR PROXY PROMPTLY.
 
  THE 1996 ANNUAL REPORT OF THE COMPANY APPEARS AS APPENDIX A TO THIS PROXY
STATEMENT. THE PROXY STATEMENT AND ANNUAL REPORT HAVE BEEN COMBINED INTO A
SINGLE DOCUMENT TO IMPROVE THE EFFECTIVENESS OF OUR FINANCIAL COMMUNICATION
AND TO REDUCE COST, ALTHOUGH THE ANNUAL REPORT DOES NOT CONSTITUTE A PART OF
THE PROXY STATEMENT.
 
  For information purposes only, you will receive under separate cover a copy
of the WPL Holdings, Inc. 1996 Annual Report to Shareowners. That document is
sent to you in order that shareowners of the Company may be kept up-to-date on
activities of WPL Holdings, Inc. However, the WPL Holdings, Inc. Annual Report
is not intended to be used in conjunction with the solicitation of proxies
with respect to the Company.
 
                                          By Order of the Board of Directors,
                                          /s/ Edward M. Gleason
                                          Edward M. Gleason
                                          Corporate Secretary
 
Madison, Wisconsin
March 15, 1997
<PAGE>
 
                                     LOGO
 
   222 WEST WASHINGTON AVENUE  P.O. BOX 192  MADISON, WI 53701-0192  PHONE:
                                 608/252-3311
 
                        PROXY STATEMENT RELATING TO THE
                      1997 ANNUAL MEETING OF SHAREOWNERS
 
  This proxy statement is being furnished to holders of preferred stock of
Wisconsin Power and Light Company (the "Company") in connection with the
solicitation of proxies by the Board of Directors of the Company for use at
the 1997 Annual Meeting of Shareowners (the "Meeting"). The Meeting will be
held at the Exhibition Hall of the Dane County Expo Center, 1881 Expo Mall,
Madison, Wisconsin, on April 23, 1997 at 10:00 a.m. The purpose of the Meeting
is to consider and vote upon 1) a proposal to elect three directors for terms
expiring at the 2000 Annual Meeting of Shareowners, and 2) such other matters,
if any, that may properly come before the Meeting or any adjournment or
postponement thereof.
 
  The Board of Directors of the Company is not aware, as of the date of the
mailing of this proxy statement, of any other matters that may properly come
before the Meeting. If any such other matters properly come before the
Meeting, or any adjournment or postponement thereof, it is the intention of
the persons named in the proxy to vote such proxies in accordance with their
best judgment on such matters.
 
  The enclosed proxy relating to the Meeting is solicited on behalf of the
Board of Directors of the Company and the cost of such solicitation will be
borne by the Company. Following the original solicitation of proxies by mail,
beginning on or about March 15, 1997, certain of the officers and regular
employees of the Company may solicit proxies by telephone, telecopy or in
person, but without extra compensation. The Company will pay to banks,
brokers, nominees, and other fiduciaries their reasonable charges and expenses
incurred in forwarding the proxy material to their principals.
 
  The Company is a subsidiary of WPL Holdings, Inc. ("WPLH"), which owns all
of the Company's outstanding common stock.
 
  Voting Rights. Only shareowners of the Company of record on its books at the
close of business on February 25, 1997, are entitled to vote at the Meeting.
Each such shareowner is entitled to vote on each matter submitted to a vote at
the Meeting. WPLH, the sole holder of the Company's common stock, has one vote
for each share it holds on the record date. Every holder of preferred stock
has, for each share of preferred stock held by him or her on the record date,
that number of votes (including any fractional vote) determined by dividing
the stated value of such shares by 100. Shareowners may vote either in person
or by duly authorized proxy. The giving of proxies by shareowners will not
affect their right to vote their shares if they attend the meeting and desire
to vote in person. Presence at the meeting of a shareowner who signed a proxy,
however, does not itself revoke the proxy. A proxy may be revoked by the
person giving it, at any time before it is voted, by advising the Secretary of
the Company prior to such voting. A proxy may also be revoked by a shareowner
who duly executes another proxy bearing a later date but prior to the voting.
All shares represented by effective proxies on the enclosed form, received by
the Company, will be voted at the Meeting or any adjourned or postponed
session of the Meeting, all in accordance with the terms of such proxies.
 
  Outstanding Voting Securities. The outstanding voting securities of the
Company on the record date stated above consisted of 13,236,601 shares of
common stock (all of which are held by WPLH) and 1,049,225 shares of preferred
stock (issued in various series).
 
                                       1
<PAGE>
 
  The Company will furnish without charge to each shareowner, who is entitled
to vote at the Meeting and who makes a written request, a copy of the
Company's Annual Report on Form 10-K (not including exhibits thereto), as
filed pursuant to the Securities Exchange Act of 1934. Written requests for
the Form 10-K should be mailed to the Corporate Secretary at the address
stated above.
 
                             ELECTION OF DIRECTORS
 
  Three directors are to be elected at the meeting. Erroll B. Davis, Jr.,
Milton E. Neshek and Carol T. Toussaint are nominees of the Board of Directors
to hold office for terms expiring at the 2000 Annual Meeting of Shareowners of
the Company or until their successors have been duly elected and qualified.
 
  Directors will be elected by a plurality of the votes cast at the Meeting
(assuming a quorum is present), with all shares of Company common stock and
preferred stock voting together as one class. Consequently, any shares not
voted at the Meeting, whether due to abstentions or otherwise, will have no
impact on the election of directors. A vote shown as withheld on a returned
proxy card will be treated as an abstention. WPLH, which owns all of the
outstanding shares of the Company's common stock, intends to vote all of its
shares "FOR" the Board's nominees, thereby assuring the election of such
nominees. The proxies solicited may also be voted for a substitute nominee or
nominees in the event that any of the nominees shall be unable to serve or for
good reason will not serve, a contingency not now anticipated.
 
  Brief biographies of director nominees and continuing directors follow.
These biographies include their age (as of December 31, 1996), an account of
their business experience, and the names of corporations of which they are
also directors, as well as other information relating to their activities.
Except as otherwise indicated, each nominee and continuing director has been
engaged in his or her present principal occupation for at least the past five
years.
 
                                   Nominees
 
ERROLL B. DAVIS, JR.
 
                     Principal Occupation: President and Chief Executive
                      Officer of the Company; President and Chief Executive
                      Officer of WPLH; Chairman of the Board of Heartland
[PHOTO]               Development Corporation.
 
                     Age: 52
 
                     Served as director since: April 1984
 
                     Annual Meeting at which nominated term of office will
                      expire: 2000

 
Other Information: Mr. Davis was elected President of the Company in July
1987, and was elected to his current position with the Company in August 1988.
Mr. Davis joined the Company in August 1978. Mr. Davis was elected President
of WPLH in January 1990, and was elected President and Chief Executive Officer
of WPLH effective July 1, 1990, and has served as a director of WPLH since May
1982. Mr. Davis was elected Chairman of the Board of Heartland Development
Corporation, a subsidiary of WPLH, effective July 1, 1990. He is a director of
the Edison Electric Institute, the Association of Edison Illuminating
Companies, Amoco Oil
 
                                       2
<PAGE>
 
Company, Competitive Wisconsin, Inc., PPG Industries, Inc., Sentry Insurance
Company (a mutual company), and the Wisconsin Utilities Association. Mr. Davis
is also a director and past chair of the Wisconsin Association of
Manufacturers and Commerce, a director and vice chair of Forward Wisconsin,
and a director and vice chair of the Electric Power Research Institute.
 
MILTON E. NESHEK
 
                     Principal Occupation: President, Chief Executive Officer
                      and Director of the law firm of Godfrey, Neshek, Worth,
                      Leibsle and Connover, S.C., Elkhorn, Wisconsin, and
                      General Counsel, Assistant Secretary and Manager, New
[PHOTO]               Market Development, Kikkoman Foods, Inc. (a food
                      products manufacturer), Walworth, Wisconsin.
 
                     Age: 66
 
                     Served as director since: November 1984
 
                     Annual Meeting at which nominated term of office will
                      expire: 2000
 
Other Information: Mr. Neshek has served as a director of WPLH since December
1986. Mr. Neshek is a director of Heartland Properties, Inc., and Capital
Square Financial Corporation, subsidiaries of Heartland Development
Corporation. He is also a director of Kikkoman Foods, Inc.; Midwest U.S.-Japan
Association; Regional Transportation Authority (for southeast Wisconsin); and
Wisconsin-Chiba, Inc. He is a fellow in the American College of Probate
Counsel. Mr. Neshek is active in the Walworth County Bar Association, the
State Bar of Wisconsin, and the American Judicature Society. Mr. Neshek is
also a member of the Wisconsin Sesquicentennial Commission and a member of the
Executive and Finance Committee for the Wisconsin Sesquicentennial Commission.
 
CAROL T. TOUSSAINT
 
                     Principal Occupation: Consultant
 
                     Age: 67
[PHOTO] 
                     Served as director since: August 1976
 
                     Annual Meeting at which nominated term of office will
                      expire: 2000

 
Other Information: Mrs. Toussaint has served as a director of WPLH from 1986
to 1990 and since February 1994. She is an independent consultant on board
organization, fund development and public relations working primarily with
nonprofit organizations. She is the owner of Vantage Point, a lecture program
business, and an Associate of Hayes Briscoe, a fund development consulting
firm. She is an active member and past chair of the Utility Women's
Conference, a national organization open to women serving as directors or
officers of investor-owned electric, gas, water and telephone companies.
 
  THE BOARD OF DIRECTORS RECOMMENDS THE FOREGOING NOMINEES FOR ELECTION AS
DIRECTORS AND URGES EACH SHAREOWNER TO VOTE "FOR" ALL NOMINEES. SHARES OF
STOCK REPRESENTED BY EXECUTED BUT UNMARKED PROXIES WILL BE VOTED "FOR" ALL
NOMINEES.
 
                                       3
<PAGE>
 
                             Continuing Directors
 
L. DAVID CARLEY
 
                     Principal Occupation: Consultant to institutions and
                      associations in higher education and health care
                      delivery; financial advisor to and investor in small
                      businesses.
[PHOTO] 
                     Age: 68
 
                     Served as director from: 1975 to 1977 and since October
                      1983
 
                     Annual Meeting at which current term of office will
                      expire: 1998

 
Other Information: Mr. Carley is a trustee of the Kennedy Presidential
Library, and is the Chairman of the Board of Alliance Therapies Inc., a health
rehabilitation firm. Mr. Carley has served as a director of WPLH from 1986 to
1990 and since February 1994.
 
ROCKNE G. FLOWERS
 
                     Principal Occupation: President and Director of Nelson
                      Industries, Inc. (a muffler, filter, industrial
                      silencer, and active sound and vibration control
                      technology and manufacturing firm), Stoughton,
[PHOTO]               Wisconsin.
 
                     Age: 65
 
                     Served as director from: 1979 to 1990 and since February
                      1994
 
                     Annual Meeting at which current term of office will
                      expire: 1999

 
Other Information: Mr. Flowers has served as a director of WPLH since April
1981. He is also a director of RMT, Inc., a subsidiary of Heartland
Development Corporation; Digisonix, Inc.; American Family Mutual Insurance
Company; Janesville Sand and Gravel Company; M&I Madison Bank; Meriter Health
Services, Inc.; Meriter Hospital; and the Wisconsin History Foundation and
University Research Park.
 
DONALD R. HALDEMAN
 
                     Principal Occupation: Executive Vice President and Chief
                      Executive Officer, Rural Insurance Companies (a mutual
                      group), Madison, Wisconsin; and farm owner-operator,
                      Norwalk, Wisconsin.
[PHOTO] 
                     Age: 60
 
                     Served as director since: July 1985
 
                     Annual Meeting at which current term of office will
                      expire: 1998

 
Other Information: Mr. Haldeman is a director of Competitive Wisconsin, Inc.,
and a member of the Board of Directors of the Natural Resources Foundation of
Wisconsin, Inc. He has served as a director of WPLH from 1986 to 1990 and
since February 1994.
 
                                       4
<PAGE>
 
KATHARINE C. LYALL
 
 
                     Principal Occupation: President, University of Wisconsin
                      System, Madison, Wisconsin.
[PHOTO] 
                     Age: 55
 
                     Served as director since: October 1986
 
                     Annual Meeting at which current term of office will
                      expire: 1999

 
Other Information: Ms. Lyall has served as President of the University of
Wisconsin System since April, 1992. Prior to becoming President, she served as
Executive Vice President of the University of Wisconsin System. Ms. Lyall has
been a director of WPLH from 1986 to 1990 and since February 1994. She also
serves on the Board of Directors of the Kemper National Insurance Companies
and the Carnegie Foundation for the Advancement of Teaching. She is a member
of a variety of professional and community organizations, including the
American Economic Association; the Association of American Universities
(currently serving on the Executive Committee); the Wisconsin Academy of
Sciences, Arts and Letters; the American Red Cross (Dane County); Competitive
Wisconsin, Inc.; and Forward Wisconsin. In addition to her administrative
position, she is a professor of Economics at the University of Wisconsin-
Madison.
 
ARNOLD M. NEMIROW
 
 
                     Principal Occupation: Chairman, President and Chief
                      Executive Officer, Bowater, Inc. (a pulp and paper
                      manufacturer), Greenville, South Carolina.
[PHOTO] 
                     Age: 53
 
                     Served as director since: February 1994
 
                     Annual Meeting at which current term of office will
                      expire: 1998

 
Other Information: Mr. Nemirow served as President, Chief Executive Officer
and Director of Wausau Paper Mills Company, a pulp and paper manufacturer,
from 1990 until joining Bowater, Inc. in September 1994. Mr. Nemirow has
served as a director of WPLH since February 1991. He is a member of the New
York Bar.
 
HENRY C. PRANGE
 
 
                     Principal Occupation: Retired Chairman of the Board, H.
                      C. Prange Company (retail stores), Green Bay, Wisconsin.
[PHOTO] 
                     Age: 69
 
                     Served as director since: December 1965
 
                     Annual Meeting at which current term of office will
                      expire: 1999

 
Other Information: Mr. Prange has served as a director of WPLH since December
1986.
 
                                       5
<PAGE>
 
JUDITH D. PYLE
 
 
                     Principal Occupation: Vice Chair of The Pyle Group, a
                      financial services company, Madison, Wisconsin.
[PHOTO] 
                     Age: 53
 
                     Served as a director since: February 1994
 
                     Annual Meeting at which current term of office will
                      expire: 1998

 
Other Information: Prior to assuming her current position, Ms. Pyle served as
Vice Chair and Senior Vice President of Corporate Marketing of Rayovac
Corporation (a battery and lighting products manufacturer), Madison,
Wisconsin. Ms. Pyle has served as a director of WPLH since May 1992. Ms Pyle
is a director of Firstar Corporation. She is also a member of the Board of
Visitors at the University of Wisconsin School of Business and the School of
Human Ecology. Further, Ms. Pyle is a member of the Board of Directors of the
United Way Foundation, Greater Madison Chamber of Commerce, Madison Art
Center, and Wisconsin Taxpayers Alliance, and is a trustee of the White House
Endowment Fund.
 
                     MEETINGS AND COMMITTEES OF THE BOARD
 
  During 1996, the Board of Directors had standing Audit, Compensation and
Personnel, and Nominating and Governance Committees.
 
AUDIT COMMITTEE
 
  The committee consists of L. D. Carley, R. G. Flowers, D. R. Haldeman, and
K. C. Lyall (Chair). The committee held two meetings in 1996. The committee
reviews the reports and comments of the independent auditors; reviews the
activities and reports of the Company's internal audit staff; and, in response
to the reports and comments of both the independent auditors and internal
auditors, recommends to the Board any action which the Audit Committee
considers appropriate.
 
COMPENSATION AND PERSONNEL COMMITTEE
 
  The committee consists of A. M. Nemirow (Chair), M. E. Neshek, H. C. Prange,
J. D. Pyle, and C. T. Toussaint. The committee held three meetings in 1996.
The committee sets executive compensation policy; reviews the performance of
and approves salaries for officers and certain other management personnel;
reviews and recommends to the Board new or changed employee benefit plans;
reviews major provisions of negotiated employment contracts, if any; and
reviews human resource development programs.
 
NOMINATING AND GOVERNANCE COMMITTEE
 
  The committee consists of L. D. Carley (Chair), R. G. Flowers, K. C. Lyall,
A. M. Nemirow, H. C. Prange, and J. D. Pyle. The committee held two meetings
in 1996. The committee's responsibilities include making recommendations to
the Board of Directors for nominees for election to the Board, selecting
committee members and chairpersons, making recommendations relating to
specific corporate governance issues, and reviewing the
 
                                       6
<PAGE>
 
Chief Executive Officer's performance. In making recommendations of nominees
for election to the Board, the committee will consider nominees recommended by
shareowners. Any shareowner wishing to make a recommendation should write the
Chief Executive Officer of the Company, who will forward all recommendations
to the committee.
 
  The Board of Directors held seven meetings during 1996. No director attended
less than 76% of the aggregate number of meetings of the Board and Board
Committees on which he or she served.
 
COMPENSATION OF DIRECTORS
 
  No fees are paid to directors who are officers of the Company and/or its
parent or any of its subsidiaries (presently Mr. Davis). Nonmanagement
directors, each of whom serve on the Boards of the Company, WPLH, and
Heartland Development Corporation, receive an annual retainer of $32,800 for
service on all three boards. Travel expenses are paid for each meeting day
attended. All nonmanagement directors also receive a 25 percent matching
contribution in WPLH common stock for limited optional cash purchases, up to
$10,000, of WPLH common stock through the WPLH Dividend Reinvestment and Stock
Purchase Plan. Matching contributions of $2,500 each for calendar year 1996
were made for the following directors: L. D. Carley, R. G. Flowers, D. R.
Haldeman, K. C. Lyall, A. M. Nemirow, M. E. Neshek, H. C. Prange, J. D. Pyle
and C. T. Toussaint.
 
  Director's Charitable Award Program--A Director's Charitable Award Program
is maintained for the nonmanagement members of the Company's Board of
Directors beginning after three years of service. The purpose of the Program
is to recognize the interest of the Company and its directors in supporting
worthy institutions, and to enhance the Company's director benefit program so
that the Company is able to continue to attract and retain directors of the
highest caliber. Under the Program, when a director dies, a total of $500,000
will be donated by the Company and/or WPLH to one qualified charitable
organization, or that amount will be divided among a maximum of four qualified
charitable organizations, selected by the individual director. The individual
director derives no financial benefit from the Program. All deductions for
charitable contributions are taken by the Company and WPLH, and the donations
are funded through life insurance policies on the directors. Over the life of
the Program, all costs of donations and premiums on the life insurance
policies, including a return of the Company's cost of funds, will be recovered
through life insurance proceeds on the directors. The Program, over its life,
will not result in any material cost to the Company.
 
  Director's Life Insurance Program--The Company maintains a split-dollar
Director's Life Insurance Program for nonemployee directors, beginning after
three years of service, which provides a maximum death benefit of $500,000 to
each eligible director. Under the split-dollar arrangement, directors are
provided a death benefit only and do not have any interest in the cash value
of the policies. The Life Insurance Program is structured to pay a portion of
the total death benefit to the Company to reimburse the Company for all costs
of the program, including a return on its funds. The Life Insurance Program,
over its life, will not result in any material cost to the Company.
 
  Director Emeritus Program--The Company has adopted a Director Emeritus
Program that will be available during the transition to a new Interstate
Energy Corporation board of directors. A director emeritus is appointed by the
Board of Directors of the Company and is entitled to serve as such until age
70, but no longer than two years. Directors emeriti are entitled to receive
the annual retainer fee paid to the Company's regular directors. Directors
emeriti will participate in various board activities but are not voting
members.
 
                                       7
<PAGE>
 
                        OWNERSHIP OF VOTING SECURITIES
 
  The Company has two classes of voting securities outstanding, common stock
and preferred stock. WPLH owns 100 percent of the outstanding common stock of
the Company. As of December 31, 1996, no shareowner beneficially owned more
than five percent of any series of the Company's preferred stock. Listed in
the following table are the shares of WPLH common stock owned as of December
31, 1996, by the executive officers listed in the Summary Compensation Table
and all of the directors of the Company, as well as the shares owned by
directors and officers as a group. No one in this group owns shares of the
Company's preferred stock.
 
<TABLE>
<CAPTION>
                                                          SHARES
                                                       BENEFICIALLY     PERCENT
BENEFICIAL OWNER                                         OWNED(1)       OF CLASS
- ----------------                                       ------------     --------
<S>                                                    <C>              <C>
Executives(2)
  A. J. (Nino) Amato..................................     3,290(3)         *
  Daniel A. Doyle.....................................       438            *
  William D. Harvey...................................     7,817(3)         *
  Eliot G. Protsch....................................     8,731(3)         *
Director Nominees
  Erroll B. Davis, Jr.................................    10,879(3)(4)      *
  Milton E. Neshek....................................    11,007            *
  Carol T. Toussaint..................................     9,243            *
Continuing Directors
  L. David Carley.....................................     4,175            *
  Rockne G. Flowers...................................     8,123            *
  Donald R. Haldeman..................................     3,625            *
  Katharine C. Lyall..................................     5,245            *
  Arnold M. Nemirow...................................     7,005            *
  Henry C. Prange.....................................    10,473(3)         *
  Judith D. Pyle......................................     4,744            *
All Executives and Directors as a Group (27 people),
 including those listed above.........................   132,096            *
</TABLE>
- --------
  *Less than one percent of the total outstanding shares of WPLH common stock.
(1) Total shares of WPLH common stock outstanding as of December 31, 1996 were
    30,773,735. All individual executives and directors owned beneficially
    less than one percent of the total outstanding shares.
(2) Stock ownership of Mr. Davis is shown with director nominees.
(3) Included in the beneficially owned shares shown are the following indirect
    ownership interests with shared voting and investment powers: Mr. Harvey--
    1,662; Mr. Protsch--461; Mr. Davis--4,976; Mr. Prange--248; and Mr.
    Amato--938.
(4) Mr. Davis has been awarded 1.67 shares of restricted common stock of
    Heartland Development Corporation subject to a Restricted Stock Agreement
    with Heartland Development Corporation (a subsidiary of WPLH) and WPLH.
 
                                       8
<PAGE>
 
                      COMPENSATION OF EXECUTIVE OFFICERS
 
  The following Summary Compensation Table sets forth the total compensation
paid by the Company for all services rendered during 1996, 1995, and 1994 to
the Chief Executive Officer and the four other most highly compensated
executive officers (the "named executive officers").
 
                          SUMMARY COMPENSATION TABLE
 
<TABLE>
<CAPTION>
                                      ANNUAL COMPENSATION                LONG-TERM
                            ----------------------------------------    COMPENSATION
                                                                           AWARDS
                                                                     ------------------
                                                                         SECURITIES
 NAME AND PRINCIPAL                                  OTHER ANNUAL        UNDERLYING         ALL OTHER
      POSITION         YEAR SALARY($)(1) BONUS($) COMPENSATION($)(2) OPTIONS/SARS(#)(3) COMPENSATION($)(4)
 ------------------    ---- ------------ -------- ------------------ ------------------ ------------------
<S>                    <C>  <C>          <C>      <C>                <C>                <C>
Erroll B. Davis, Jr.   1996   $396,000   $146,790      $20,626             12,600            $58,706
President and CEO      1995    374,913    125,496       16,688             13,100             54,131
                       1994    374,913    128,232       13,163                  0             50,796
William D. Harvey      1996    209,000     82,104       10,226              4,650             27,875
Senior Vice            1995    193,654     47,340        5,459              4,700             22,357
 President             1994    193,654     56,080        5,203                  0             22,632
Eliot G. Protsch       1996    200,200     81,224        6,968              4,650             23,559
Senior Vice            1995    182,000     47,520        3,951              4,700             18,362
 President             1994    178,600     56,080        3,694                  0             17,245
Anthony J. Amato       1996    160,404     60,920        8,879              3,550             21,586
Senior Vice            1995    148,964     40,046        4,887              3,650             17,156
 President             1994    152,426     43,138        5,312                  0             16,970
Daniel A. Doyle        1996    149,150     46,865        3,053              2,800             12,180
Vice President, Power  1995    140,399     32,465        3,090              2,900             11,155
 Production            1994    117,212     35,583            0                  0              1,758
</TABLE>
- --------
(1) Includes vacation days sold back to the Company. Does not include the
    portion of salary charged to WPLH.
(2) Other Annual Compensation for 1996 consists of income tax gross-ups for
    reverse split-dollar life insurance: Mr. Davis--$12,306, Mr. Harvey--
    $5,407, Mr. Protsch--$2,974, Mr. Amato--$4,709, and Mr. Doyle--$3,053; and
    income tax gross-ups on financial counseling benefit: Mr. Davis--$8,320,
    Mr. Harvey--$4,819, Mr. Protsch--$3,994, and Mr. Amato--$4,170.
(3) Awards made in 1996 were in combination with contingent dividend awards as
    described in the table entitled "Long-Term Incentive Awards in 1996".
(4) All Other Compensation for 1996 consists of: Matching contributions to
    401(k) plan, Mr. Davis--$11,880, Mr. Harvey--$6,270, Mr. Protsch--$6,006,
    Mr. Amato--$3,895, and Mr. Doyle--$4,169; Financial counseling benefit,
    Mr. Davis--$9,020, Mr. Harvey--$5,225, Mr. Protsch--$5,005, and Mr.
    Amato--$5,225; Split dollar life insurance premiums, Mr. Davis--$24,464,
    Mr. Harvey--$10,518, Mr. Protsch--$8,822, Mr. Amato--$6,565, and Mr.
    Doyle--$4,184; Reverse split dollar life insurance, Mr. Davis--$13,342,
    Mr. Harvey--$5,862, Mr. Protsch--$3,726, Mr. Amato--$5,901 and Mr. Doyle--
    $3,827. The split dollar and reverse split dollar insurance premiums are
    calculated using the "foregone interest" method.
 
                                       9
<PAGE>
 
                           OPTION/SAR GRANTS IN 1996
 
<TABLE>
<CAPTION>
                                                                          POTENTIAL
                                      INDIVIDUAL GRANTS               REALIZABLE VALUE
                         -------------------------------------------- AT ASSUMED ANNUAL
                         NUMBER OF                                     RATES OF STOCK
                         SECURITIES  % OF TOTAL                             PRICE
                         UNDERLYING OPTIONS/SARS EXERCISE             APPRECIATION FOR
                          OPTIONS    GRANTED TO   OR BASE              OPTION TERM(2)
                          GRANTED   EMPLOYEES IN   PRICE   EXPIRATION -----------------
NAME                       (#)(1)   FISCAL YEAR  ($/SHARE)    DATE       5%      10%
- ----                     ---------- ------------ --------- ---------- -------- --------
<S>                      <C>        <C>          <C>       <C>        <C>      <C>
Erroll B. Davis, Jr.....   12,600        17%      $30.75     1/2/06   $243,684 $617,652
William D. Harvey.......    4,650         6%       30.75     1/2/06     89,931  227,943
Eliot G. Protsch........    4,650         6%       30.75     1/2/06     89,931  227,943
Anthony J. Amato........    3,550         5%       30.75     1/2/06     68,657  174,021
Daniel A. Doyle.........    2,800         4%       30.75     1/2/06     54,152  137,228
</TABLE>
  The following table sets forth certain information concerning stock options
granted during 1996 to the named executives under the WPLH Long-Term Equity
Incentive Plan:
 
- --------
(1) Consists of non-qualified stock options to purchase shares of WPLH common
    stock granted pursuant to the WPLH Long-Term Equity Incentive Plan. These
    options were granted on January 2, 1996, and will fully vest on January 2,
    1999. The options were granted with an equal number of contingent dividend
    awards as described in the table entitled "Long-Term Incentive Awards in
    1996", and have per share exercise prices equal to the fair market value
    of a share of WPLH common stock on the date of grant. Upon a "change in
    control" of WPLH as defined in the Long-Term Equity Incentive Plan or upon
    retirement, disability or death of the option holder, these options shall
    become immediately exercisable. Upon exercise of an option, the executive
    purchases all or a portion of the shares covered by the option by paying
    the exercise price multiplied by the number of shares as to which the
    option is exercised, either in cash or by surrendering shares of WPLH
    common stock already owned by the executive.
(2) The hypothetical potential appreciation shown for the named executives is
    required by rules of the Securities and Exchange Commission. The amounts
    shown do not represent either the historical or expected future
    performance of WPLH's common stock. For example, in order for the named
    executives to realize the potential values set forth in the 5% and 10%
    columns in the table above, the price per share of the WPLH's common stock
    would be $50.09 and $79.77, respectively, as of the expiration date of the
    options.
 
  The following table provides information for the named executives regarding
the number and value of unexercised options. No options were exercised during
1996.
 
                      OPTION VALUES AT DECEMBER 31, 1996
 
<TABLE>
<CAPTION>
                               NUMBER OF SECURITIES
                              UNDERLYING UNEXERCISED     VALUE OF UNEXERCISED
                                  OPTIONS/SARS AT      IN-THE-MONEY OPTIONS/SARS
                                     YEAR END               AT YEAR END(1)
                             ------------------------- -------------------------
NAME                         EXERCISABLE UNEXERCISABLE EXERCISABLE UNEXERCISABLE
- ----                         ----------- ------------- ----------- -------------
<S>                          <C>         <C>           <C>         <C>
Erroll B. Davis, Jr.........       0        25,700           0        $8,188
William D. Harvey...........       0         9,350           0         2,938
Eliot G. Protsch............       0         9,350           0         2,938
Anthony J. Amato............       0         7,200           0         2,281
Daniel A. Doyle.............       0         5,700           0         1,813
</TABLE>
- --------
(1) Based on the closing per share price on December 31, 1996 of WPLH common
    stock of $28.125.
 
                                      10
<PAGE>
 
                      LONG-TERM INCENTIVE AWARDS IN 1996
 
  The following table provides information concerning long-term incentive
awards made to the named executive officers in 1996.
 
<TABLE>
<CAPTION>
                                                          ESTIMATED FUTURE PAYOUTS
                                                              UNDER NON-STOCK
                            NUMBER OF     PERFORMANCE OR   PRICE-BASED PLANS (2)
                          SHARES, UNITS    OTHER PERIOD   ------------------------
                         OR OTHER RIGHTS UNTIL MATURATION THRESHOLD TARGET MAXIMUM
     NAME                    (#)(1)         OR PAYOUT        ($)     ($)     ($)
     ----                --------------- ---------------- --------- ------ -------
<S>                      <C>             <C>              <C>       <C>    <C>
Erroll B. Davis, Jr.....     12,600           1/2/99       60,228   75,222 131,670
William D. Harvey.......      4,650           1/2/99       22,227   27,761  48,593
Eliot G. Protsch........      4,650           1/2/99       22,227   27,761  48,593
Anthony J. Amato........      3,550           1/2/99       16,969   21,194  37,098
Daniel A. Doyle.........      2,800           1/2/99       13,373   16,716  29,253
</TABLE>
- --------
(1) Consists of performance units awarded under the WPLH Long-Term Equity
    Incentive Plan in combination with stock options (as described in the
    table entitled "Option/SAR Grants in 1996"). These performance units are
    entirely in the form of contingent dividends and will be paid if total
    shareholder return for WPLH over a three-year period ending January 2,
    1999 equals or exceeds the median return earned by the companies in a peer
    group of utility holding companies, except that there will be no payment
    if WPLH's total return is negative over the course of such period. If
    payable, each participant shall receive an amount equal to the accumulated
    dividends paid on one share of WPLH common stock during the period of
    January 2, 1996 through January 1, 1999 multiplied by the number of
    performance units awarded to the participant, and modified by a
    performance multiplier which ranges from 0 to 1.75 based on the WPLH total
    return relative to the peer group.
(2) Assumes, for purposes of illustration only, a two cent per share increase
    in the annual dividend on shares of WPLH common stock for 1997 and 1998.
 
                          AGREEMENTS WITH EXECUTIVES
 
  WPLH, the parent of the Company, has entered into employment and severance
agreements with certain executive officers of the Company, including Messrs.
Davis, Harvey, Protsch, Amato, and Doyle. WPLH recognized that, in today's
developing competitive marketplace within the energy industry, circumstances
may arise in which a change of control of WPLH may occur, through acquisition
or otherwise. This potentiality may cause uncertainty about the continued
employment of certain key executives with the Company, without regard to the
competence or past contributions of the executives. WPLH recognized further
that this uncertainty could result in the loss to the Company and WPLH of
valuable services of one or more of the key executives, particularly during a
period where these same executives may be called upon to negotiate on behalf
of the shareowners. Because of the intimate knowledge of the business and the
affairs of the Company which these executives possess, such loss could be to
the detriment of the Company and WPLH. To provide the Company, WPLH and key
executives reasonable security against changes in the relationship of the
executives with the Company and WPLH in the event of a change in control, WPLH
entered into the employment and severance agreements. The agreements provide
that each executive officer covered by the agreements is entitled to benefits
if, within five years after a change in control of WPLH (as defined in the
agreements), the officer's employment is ended through (i) termination by the
Company, other than by reason of death or disability or for cause (as defined
in the agreements), or (ii) termination by the officer due to a breach of the
agreement by WPLH or the Company or a significant change in the officer's
responsibilities, or (iii) in the case of Mr Davis' agreement only,
termination by Mr. Davis following the first anniversary of the change of
control. The benefits provided under each agreement are: (i) a cash
termination payment of one, two or three times (depending on which executive
is
 
                                      11
<PAGE>
 
involved) the sum of the executive officer's annual salary and his average
annual bonus during the three years before the termination and (ii)
continuation for up to five years of equivalent hospital, medical, dental,
accident, disability and life insurance coverage as in effect at the time of
termination. The agreements also provide the foregoing benefits in connection
with certain terminations which are effected in anticipation of a change of
control. Each agreement provides that if any portion of the benefits under the
agreement or under any other agreement for the officer would constitute an
excess payment for purposes of the Internal Revenue Code, benefits will be
reduced so that the officer will be entitled to receive $1 less than the
maximum amount which he could receive without becoming subject to the 20%
excise tax imposed by the Code on certain excess payments as defined in the
Code, or which WPLH may pay without loss of deduction under the Code. The
Board of Directors of WPLH has authorized that each of the foregoing
agreements be amended to specifically provide that the consummation of the
transactions contemplated by the Agreement and Plan of Merger, dated as of
November 10, 1995, as amended, by and among WPLH, IES Industries Inc. ("IES"),
Interstate Power Company ("IPC") and certain related parties, will constitute
a change of control in certain cases for purposes of the agreements.
 
                     RETIREMENT AND EMPLOYEE BENEFIT PLANS
 
  Salaried employees (including officers) of the Company are eligible to
participate in the Company's Retirement Plan. All eligible persons whose
compensation is reported in the foregoing Summary Compensation Table
participated in the plan during 1996. Contributions to the plan are determined
actuarially, computed on a single-life, annuity basis, and cannot be readily
calculated as applied to any individual participant or small group of
participants. For purposes of the plan, compensation means payment for
services rendered, including vacation and sick pay, and is substantially
equivalent to salary reported in the foregoing Summary Compensation Table.
Retirement Plan benefits depend upon length of plan service (up to a maximum
of 30 years), age at retirement, and amount of compensation (determined in
accordance with the plan) and are reduced by up to 50 percent of Social
Security benefits. Credited years of service under the plan for covered
persons named in the foregoing Summary Compensation Table are as follows:
Erroll B. Davis, Jr., 17 years; William D. Harvey, 9 years; Eliot G. Protsch,
17 years; A. J. (Nino) Amato, 10 years; and Daniel A. Doyle, 4 years. Assuming
retirement at age 65, a Retirement Plan participant (in conjunction with the
Unfunded Supplemental Retirement Plan described below) would be eligible at
retirement for a maximum annual retirement benefit as follows:
 
                             RETIREMENT PLAN TABLE
 
<TABLE>
<CAPTION>
           AVERAGE              ANNUAL BENEFIT AFTER SPECIFIED YEARS IN PLAN*
           ANNUAL            ---------------------------------------------------
        COMPENSATION            5      10       15       20       25       30
        ------------         ------- ------- -------- -------- -------- --------
 <S>                         <C>     <C>     <C>      <C>      <C>      <C>
 $125,000..................  $10,210 $20,421 $ 30,631 $ 40,841 $ 51,052 $ 61,262
  150,000..................   12,502  25,004   37,506   50,008   62,510   75,012
  200,000..................   17,085  34,171   51,256   68,341   85,427  102,512
  250,000..................   21,669  43,337   65,006   86,675  108,343  130,012
  300,000..................   26,252  52,504   78,756  105,008  131,260  157,512
  350,000..................   30,835  61,671   92,506  123,341  154,177  185,012
  400,000..................   35,419  70,837  106,256  141,675  177,093  212,512
  450,000..................   40,002  80,004  120,006  160,008  200,010  240,012
  475,000..................   42,294  84,587  126,881  169,175  211,468  253,762
  500,000..................   44,585  89,171  133,956  178,341  222,927  267,512
</TABLE>
- --------
*  Average annual compensation is based upon the average of the highest 36
   consecutive months of compensation. Retirement Plan benefits shown above
   are net of estimated Social Security benefits and do not reflect any
   deductions for other amounts. The annual retirement benefits payable are
   subject to certain
 
                                      12
<PAGE>
 
   maximum limitations (in general, $120,000 for 1995 and $150,000 for 1996)
   under the Internal Revenue Code. Under the Retirement Plan and a
   supplemental survivors income plan, if a Retirement Plan participant dies
   prior to retirement, the designated survivor of the participant is entitled
   to a monthly income benefit equal to approximately 50 percent (100 percent
   in the case of certain executive officers and key management employees) of
   the monthly retirement benefit which would have been payable to the
   participant under the Retirement Plan if the participant had remained
   employed by the Company until eligible for normal retirement.
 
  Unfunded Supplemental Retirement Plan--The Company maintains an Unfunded
Supplemental Retirement Plan which provides funds for payment of retirement
benefits above the limitations on payments from qualified pension plans in
those cases where an employee's retirement benefits exceed the qualified plan
limits. Additionally, the plan provides for payments of supplemental
retirement benefits to employees holding the title of Vice President or
higher, who have been granted additional months of service by the Board of
Directors for purposes of computing retirement benefits. The benefits payable
under this plan are included in the amounts disclosed in the Retirement Plan
Table set forth above.
 
  Unfunded Executive Tenure Plan--The Company maintains an Unfunded Executive
Tenure Plan to provide incentive for key executives to remain in the service
of the Company by providing additional compensation which is payable only if
the executive remains with the Company until retirement (or other termination
if approved by the Board of Directors). Participants in the plan must be
designated by the Chief Executive Officer and approved by the Board. Mr. Davis
was the only active participant in the plan as of December 31, 1996. The plan
provides for monthly payments to a participant after retirement (at or after
age 65, or with Board approval, prior to age 65) for 120 months. The payments
will be equal to 25 percent of the participant's highest average salary for
any consecutive 36-month period. If a participant dies prior to retirement or
before 120 payments have been made, the participant's beneficiary will receive
monthly payments equal to 50 percent of such amount for 120 months in the case
of death before retirement, or if the participant dies after retirement, 50
percent of such amount for the balance of the 120 months. Annual benefits of
$112,500 would be payable to Mr. Davis upon retirement, assuming he continues
in the Company's service until retirement at the same salary as was in effect
on December 31, 1996.
 
              REPORT OF THE COMPENSATION AND PERSONNEL COMMITTEE
                           ON EXECUTIVE COMPENSATION
 
  TO OUR SHAREOWNERS: The Compensation and Personnel Committee (the
"Committee") of the Board of Directors of the Company is comprised of five
independent, nonemployee directors who have no "interlocking" relationships,
as defined by the Securities and Exchange Commission. The Committee assesses
the effectiveness and competitiveness of, approves the design of, and
administers executive compensation programs within a consistent total
compensation framework for the Company. The Committee also reviews and
approves all salary arrangements and other remuneration for executives,
evaluates executive performance, and considers related matters. To support the
Committee in carrying out its mission, Towers Perrin, an independent
consultant, is engaged to provide assistance in the development of
comprehensive executive compensation policies.
 
  The Committee is committed to implementing a total compensation program for
executives which furthers the Company's mission. The Committee, therefore,
adheres to the following compensation policies which are intended to
facilitate the achievement of the Company's business strategies.
 
    Total compensation should enhance the Company's ability to attract,
  retain, and encourage the development of exceptionally knowledgeable and
  experienced executives, upon whom, in large part, the successful operation
  and management of the Company depends.
 
                                      13
<PAGE>
 
    Base salary levels should be targeted at a competitive market range paid
  to executives of comparable companies.
 
    Incentive compensation programs should strengthen the relationship
  between pay and performance by emphasizing variable, at-risk compensation
  that is consistent with meeting predetermined company and individual
  performance goals.
 
COMPONENTS OF COMPENSATION
 
  The Committee relates total compensation levels for the Company's senior
executives to the compensation paid to executives of comparable companies.
Consequently, Company executives' pay is compared to that of executives with
similar responsibilities at utilities in both the Midwest and national
markets, as well as to companies with similar revenue levels and employment
levels.
 
  The Committee has reviewed overall compensation levels and compared them to
the benchmarks established. It has been determined that total executive
compensation, including that for Mr. Davis, is in line with competitive
salaries of the comparison groups of companies.
 
  The current elements of the Company's executive compensation program are
base salary, short-term (annual) incentives and long-term (equity) incentives.
These elements are addressed separately below. In determining each component
of compensation, the Committee considers all elements of an executive's total
compensation package, including benefit and perquisite programs.
 
BASE SALARIES
 
  The Committee annually reviews each executive's base salary. Base salaries
are targeted at a competitive market range for the utility industry. Base
salaries are adjusted annually by the Committee to recognize changes in the
market, varying levels of responsibility, prior experience, and breadth of
knowledge. Increases to base salaries are driven primarily by market
adjustments. Individual performance factors are not considered by the
Committee in setting base salaries. In 1996, certain executives received base
salary increases in recognition of changes in the current market. Greater
emphasis was placed on the opportunity for executives to increase their
earnings through annual incentive plans by exceeding specific strategic goals.
Base pay adjustments are tied to market changes in appropriate salary levels
and will minimize across-the-board increases. During 1996, all executive
salaries were reviewed for market comparability using utility and general
industry data contained in compensation surveys published by Edison Electric
Institute, American Gas Association and several compensation consulting firms.
Any recommended changes will be effective for 1997. Market ranges will be
reviewed annually.
 
SHORT-TERM INCENTIVES
 
  The goal of short-term (annual) incentive programs is to promote the
Committee's pay-for-performance philosophy by providing executives with direct
financial incentives in the form of annual cash or stock based bonuses to
achieve corporate, subsidiary, and individual performance goals. Annual bonus
opportunities allow the Committee to communicate specific goals that are of
primary importance during the coming year and motivate executives to achieve
these goals. The Committee on an annual basis reviews and approves the
program's performance goals and the relative weight assigned to each goal as
well as targeted and maximum award levels. A description of the short-term
incentive programs available to executive officers follows.
 
  Wisconsin Power and Light Company Management Incentive Plan--The WP&L
Management Incentive Plan (the "WP&L MIP") covers utility executives and in
1996 was based on achieving annual targets in several areas of overall
corporate performance that include profitability, operations and maintenance
expense control, reduction in lost time accidents, and individual/team
performance. Target and maximum bonus awards were set
 
                                      14
<PAGE>
 
at the median of the utility market levels. Targets were considered by the
Committee to be achievable, but require above-average performance from each of
the executives. For 1996, the threshold levels for all WP&L MIP performance
categories were exceeded. Actual payment of bonuses, as a percentage of annual
salary, is determined by the level of performance achieved in each category.
Weighting factors are applied to the percentage achievement under each
category to determine overall performance. If the threshold performance level
is not reached, there is no bonus payment associated with that particular
category. Once the designated maximum performance is reached, there is no
additional payment. The actual percentage of salary paid as a bonus, within
the allowable range, is equal to the weighted average percent achievement for
all the performance categories. For example, if the overall weighted
performance achievement is 70%, the executive will receive 70% of his or her
maximum allowable bonus award. The WP&L MIP awarded 91 percent of its
allowable maximum for 1996. Potential WP&L MIP awards for executives range
from 0 to 40 percent of annual salary. The WP&L MIP does not allow for
discretion in bonus determinations. Awards for 1996 under the WP&L MIP made to
top executives are shown in the Summary Compensation Table. Mr. Davis is also
covered by WPLH's Management Incentive Plan (the "WPLH MIP"). Awards under the
WPLH MIP are based on WP&L, Heartland Development Corporation and individual
performance achievement in relation to predetermined goals. For each Plan
year, the WPLH Compensation and Personnel Committee will determine the
performance apportionment for Mr. Davis. The members of the WPLH Compensation
and Personnel Committee are identical to the members of the Committee. In 1996
that apportionment was 50% for Company performance, 25% for Heartland
Development Corporation performance and 25% for individual performance. The
Company's performance is measured based on the overall percentage achievement
factor of the corporate goals established for the WP&L MIP. Heartland
Development Corporation performance is measured based on the overall
percentage achievement of the 1996 financial performance goals from the
Heartland Development Corporation plan. Individual performance is measured
based on the achievement of certain specific goals, which included strategy
development and implementation, established for Mr. Davis by the WPLH
Compensation and Personnel Committee. The 1996 WPLH MIP award range for Mr.
Davis was from 0 to 70 percent of annual salary. The actual payment of bonuses
as a percentage of annual salary is determined as described for the WP&L MIP.
In 1996, the WPLH MIP provided a payment to Mr. Davis as a result of the
achievement of goals under the WP&L MIP, the Heartland Development Corporation
financial performance component, and for achievement of the personal goals
established by the WPLH Compensation and Personnel Committee. For 1996
performance, Mr. Davis' annual bonus payment represented 49 percent of his
base salary, as reflected in the Summary Compensation Table. Under the WPLH
MIP, Mr. Davis was awarded $220,095 solely in connection with 1996 performance
as discussed above. In the judgement of the WPLH Compensation and Personnel
Committee, Mr. Davis' award range is in line with the median of the same
combined utility and general industry comparison group used for base salary
comparisons.
 
LONG-TERM INCENTIVES
 
  The Committee strongly believes compensation for senior executives should
include long-term, at-risk pay to strengthen the alignment of shareowner and
management interests. In this regard, the WPLH Long-Term Equity Incentive Plan
allows for grants of stock options, restricted stock, and performance
units/shares with respect to common stock of WPLH. The Committee believes the
Long-Term Equity Incentive Plan balances the Company's existing compensation
programs by emphasizing compensation based on the long-term successful
performance of WPLH from the perspective of the shareowners. Stock options
provide a reward that is directly tied to the benefit shareowners receive from
increases in the price of WPLH common stock. The payout from the performance
units is based on WPLH's continued payment of dividends, a significant
component of investment returns for utilities, and the relative total return
to shareowners compared to other comparable investments. Thus, the two
components of the Long-Term Equity Incentive Plan, i.e., stock options and
performance units, provide incentives for management to produce superior
shareowner returns on both an
 
                                      15
<PAGE>
 
absolute and relative basis. During 1996 the WPLH Compensation and Personnel
Committee Committee made a grant of stock options and performance units to
Messrs Davis, Harvey, Protsch, Amato and Doyle. All option grants were made at
the fair market value of WPLH common stock on the date the grants were
approved (January 2, 1996). The options vest after three years and have a ten-
year term from the date of the grant. Executives were also granted performance
units which will accumulate all of the dividends paid on one share of WPLH
common stock over a three-year period. One performance unit was granted for
each option received by the executive. Accrued dividends are not reinvested in
WPLH common stock, nor is any interest paid on accrued dividends. Performance
units will be paid out in cash or in shares of WPLH common stock. The payment
will be modified by a performance multiplier which ranges from 0 to 1.75 based
on the three year average of WPLH total shareowner return relative to a
utility holding company peer group. If WPLH's total shareowner return for the
three-year period is negative, the performance unit payout will be zero. In
determining actual award levels, the WPLH Compensation and Personnel Committee
Committee was primarily concerned with providing a competitive total
compensation level to officers. As such, award levels (including the awards
made to Mr. Davis) were based on a competitive analysis of similarly-sized
utility companies that took into consideration the market level of long-term
incentives, as well as the competitiveness of the total compensation package.
Award ranges, as well as individual award levels, were then established based
on responsibility level and market competitiveness. No corporate or individual
performance measures were reviewed in connection with the awards of options
and performance units. Award levels were targeted to the median of the range
of such awards paid by comparable companies. In addition, the WPLH
Compensation and Personnel Committee did not consider the amounts of options
or performance units already outstanding or previously granted when making
awards for 1996.
 
SPECIAL BONUS PAYOUT
 
  During 1996, Company executives devoted considerable time and effort toward
the completion of the merger with IES and IPC. The WPLH Compensation and
Personnel Committee and the WPLH Board determined that there should be
appropriate recognition and reward for this work. Therefore, the WPLH
Compensation and Personnel Committee recommended and the WPLH Board approved
special one time bonus awards in the amounts of $75,000 for Mr. Davis, $20,000
for Mr. Protsch, $10,000 for Mr. Harvey and $5,000 for Mr. Amato.
 
POLICY WITH RESPECT TO THE $1 MILLION DEDUCTION LIMIT
 
  Section 162(m) of the Internal Revenue Code generally limits the corporate
deduction for compensation paid to executive officers named in the proxy
statement to $1 million unless such compensation is based upon performance
objectives meeting certain regulatory criteria or is otherwise excluded from
the limitation. The Committee has carefully considered the impact of this tax
code provision. Based on the Committee's commitment to link compensation with
performance as described in this report, the Committee currently intends to
qualify compensation paid to the Company's executive officers for tax
deductibility under Section 162(m).
 
CONCLUSION
 
  The Committee believes the existing executive compensation policies and
programs provide the appropriate level of competitive compensation for Company
executives. In addition, the Committee believes that the long and short term
performance incentives effectively align the interests of executives and
shareowners toward a successful future for the Company.
 
                     COMPENSATION AND PERSONNEL COMMITTEE
                    Arnold M. Nemirow (Chair)
                    Milton E. Neshek
                    Henry C. Prange
                    Judith D. Pyle
                    Carol T. Toussaint
 
                                      16
<PAGE>
 
            SECTION 16(A) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE
 
  The Company's directors, its executive officers, and certain other officers
are required to report their ownership of the WPLH common stock and Company
Preferred Stock and any changes in that ownership to the Securities and
Exchange Commission. All required filings in 1996 were properly made in a
timely fashion. In making this statement, the Company has relied on the
representations of the persons involved and on copies of their reports filed
with the Securities and Exchange Commission.
 
                                    GENERAL
 
  Proposals of Shareowners. Under the rules of the Securities and Exchange
Commission, any shareowner proposal intended to be presented at the 1998
Annual Meeting of Shareowners must be received at the principal office of the
Company no later than November 7, 1997, in order to be eligible to be
considered for inclusion in the Company's proxy materials relating to that
meeting.
 
  Independent Auditors--The Board of Directors has appointed Arthur Andersen
LLP as the Company's independent auditors for 1997. Arthur Andersen LLP acted
as the independent auditors for the Company in 1996. Representatives of Arthur
Andersen LLP are expected to be present at the meeting with the opportunity to
make a statement if they so desire. Such representatives are also expected to
be available to respond to appropriate questions.
 
  Other Business. The meeting is being held for the purposes set forth in the
notice accompanying this proxy statement. The Board of Directors of the
Company knows of no business to be transacted at the meeting other than that
set forth in the notice. However, if any other business should properly be
presented to the meeting, the proxies will be voted in respect thereof in
accordance with the judgment of the person or persons voting the proxies.
 
                                          Wisconsin Power and Light Company
 
                                          /s/ Erroll B. Davis, Jr.
                                          Erroll B. Davis, Jr.
                                          President and Chief Executive
                                           Officer
 
                                      17
<PAGE>
 
                       WISCONSIN POWER AND LIGHT COMPANY
 
                                 ANNUAL REPORT
                      FOR THE YEAR ENDED DECEMBER 31, 1996
 
<TABLE>
<CAPTION>
CONTENTS                                                                    PAGE
- --------                                                                    ----
<S>                                                                         <C>
The Company...............................................................   A-2
Management's Discussion and Analysis of Financial Condition and Results of
 Operations...............................................................   A-3
Report of Independent Public Accountants..................................  A-15
Consolidated Financial Statements:
  Consolidated Statements of Income.......................................  A-16
  Consolidated Balance Sheets.............................................  A-17
  Consolidated Statements of Cash Flows...................................  A-19
  Consolidated Statements of Capitalization...............................  A-20
  Consolidated Statements of Common Shareowner's Investment...............  A-21
  Notes to Consolidated Financial Statements..............................  A-22
Shareowner Information....................................................  A-35
Form 10-K Information.....................................................  A-35
Executive Officers of the Company.........................................  A-35
</TABLE>
 
                                      A-1
<PAGE>
 
                                  THE COMPANY
 
  On March 1, 1988, after obtaining shareowner and all the necessary
regulatory approvals, Wisconsin Power and Light Company (WP&L) effected a
corporate restructuring which included the formation of a holding company, WPL
Holdings, Inc. (WPLH). WPLH is the parent company of WP&L and its utility
subsidiaries and of Heartland Development Corporation (HDC), the parent
company for nonutility businesses.
 
  WP&L, incorporated in Wisconsin on February 21, 1917, as the Eastern
Wisconsin Electric Company, is a public utility predominately engaged in the
transmission and distribution of electric energy and the generation and bulk
purchase of electric energy sale. It also transports, distributes and sells
natural gas purchased from gas suppliers. Nearly all of WP&L's customers are
located in south and central Wisconsin. WP&L operates in municipalities
pursuant to permits of indefinite duration which are regulated by Wisconsin
law. WP&L does not derive a material portion of its revenues from any one
customer.
 
  WP&L owns all of the outstanding capital stock of South Beloit Water, Gas
and Electric Company (SBWGE), a public utility supplying electric, gas and
water service, principally in Winnebago County, Illinois, which was
incorporated on July 23, 1908.
 
  WP&L also owns varying interest in several other subsidiaries and
investments which are not material to WP&L's operations.
 
  On November 10, 1995, WPLH, IES Industries Inc. (IES) and Interstate Power
Company (IPC) entered into an agreement to combine under a holding company
that will be known as Interstate Energy Corporation (Interstate Energy),
headquartered in Madison, Wisconsin. The combination, which will be accounted
for as a pooling of interests and is intended to be tax-free for federal
income tax purposes, has been approved by the respective Boards of Directors
and shareholders. It is still subject to approval by several federal and state
regulatory agencies. The companies expect to receive the regulatory approvals
by the third quarter of 1997. It is anticipated that WP&L will continue to
operate as a separate entity, headquartered in Madison, Wisconsin, for a
period of time following the combination. Refer to Note 2, "Proposed Merger of
the Company," for additional details relating to the proposed merger.
 
ELECTRIC OPERATIONS
 
  WP&L provides electricity in a service territory of approximately 16,000
square miles in 35 counties in southern and central Wisconsin and four
counties in northern Illinois. As of December 31, 1996, WP&L provided retail
electric service to approximately 385,000 customers in 615 cities, villages
and towns, and wholesale service to 24 municipal utilities, one privately
owned utility, 3 rural electric cooperatives, one Native American nation and
to the Wisconsin Public Power, Inc. system for the provision of retail service
to 9 communities.
 
  Electric operations represented 77.6 percent of WP&L's total operating
revenues and 87.2 percent of WP&L's total operating income for the year ended
December 31, 1996.
 
  Electric sales are seasonal to some extent with the yearly peak normally
occurring in the summer months. WP&L also experiences a smaller winter peak in
December or January. The maximum net hourly peak load on the electric system
was 2,124 megawatts and occurred on August 6, 1996. A new winter peak of 1,913
megawatts occurred on December 11, 1995. During the year ended December 31,
1996, about 69.6 percent of total kilowatthour requirements were generated by
company-owned and jointly-owned facilities and the remaining 30.4 percent was
purchased.
 
                                      A-2
<PAGE>
 
  WP&L's electric generating facilities include: 4 coal-fired generating
stations (including 9 units; 4 jointly owned), 7 natural-gas-fired peaking
units, 8 hydro-electric plants (2 jointly owned), one gas-fired steam
generating plant and one nuclear power plant.
 
GAS OPERATIONS
 
  As of December 31, 1996, WP&L provided retail natural gas service to
approximately 151,000 customers in 243 cities, villages and towns in 22
counties in southern and central Wisconsin and one county in northern
Illinois. Gas operations represented 21.8 percent of WP&L's total operating
revenues and 12.1 percent of WP&L's total operating income for the year ended
December 31, 1996.
 
  WP&L's gas sales follow a seasonal pattern. There is an annual base load of
gas used for heating, cooking, water heating and other purposes, with a large
peak occurring during the heating season. Near-record cold on January 30, 1996
resulted in sales volumes of 250,390 dekatherms.
 
                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                 FINANCIAL CONDITION AND RESULTS OF OPERATIONS
 
                            SELECTED FINANCIAL DATA
                                 (IN MILLIONS)
 
<TABLE>
<CAPTION>
                                               1996   1995   1994   1993   1992
                                              ------ ------ ------ ------ ------
<S>                                           <C>    <C>    <C>    <C>    <C>
Operating revenues........................... $  759 $  690 $  688 $  644 $  601
Net income................................... $   79 $   75 $   68 $   60 $   55
Total assets (at December 31)................ $1,678 $1,641 $1,585 $1,551 $1,414
Long-term debt, net (at December 31)......... $  259 $  319 $  337 $  336 $  336
</TABLE>
 
  WPL Holdings, Inc. (WPLH), the parent company of Wisconsin Power and Light
Company (WP&L), has entered into an Agreement and Plan of Merger, as amended
(Merger Agreement), dated November 10, 1995, with IES Industries Inc. (IES)
and Interstate Power Company (IPC). The Merger Agreement provides for the
combination of WPLH, IES and IPC. Following the merger, WP&L will be a
subsidiary of the combined company, Interstate Energy Corporation (Interstate
Energy). As a result of the merger, Interstate Energy currently anticipates
cost savings of approximately $749 million over a ten-year period, net of
transaction costs and costs to achieve the savings of approximately $14
million and $64.4 million, respectively. The estimate of potential cost
savings constitutes a forward-looking statement and actual results may differ
materially from this estimate. The estimate is necessarily based upon various
assumptions that involve judgments with respect to, among other things, future
national and regional economic and competitive conditions, technological
developments, inflation rates, regulatory treatments, weather conditions,
financial market conditions, future business decisions and other
uncertainties. No assurance can be given that the estimated costs savings will
actually be realized.
 
  The merger, which is conditioned upon, among other things, receipt of
certain regulatory and governmental approvals, is expected to close by the end
of the third quarter of 1997. As part of the approval process, management has
proposed rate freezes to be implemented in certain jurisdictions for periods
not to exceed four years. See Note 2 of "Notes to Consolidated Financial
Statements" for additional information regarding the proposed merger.
 
                                      A-3
<PAGE>
 
1996 COMPARED WITH 1995
 
OVERVIEW
 
  WP&L reported consolidated net income of $79.2 million as compared with net
income of $75.3 million in 1995. The increase in earnings in 1996 primarily
reflects continued customer growth in the service territory and increased
power marketing activity which contributed to a $9 million increase in
electric margin in 1996 as compared with 1995. Gas margins also increased due
primarily to higher weather-driven sales. (See "Electric Operations" and "Gas
Operations" below). In addition, a $3.4 million after-tax gain on the sale of
a combustion turbine was recognized during 1996. These events were partially
offset by higher plant maintenance and depreciation expenses in 1996.
 
  During 1996, WP&L incurred $2.7 million after-tax in expenses associated
with its proposed merger with IES and IPC. See Note 2 of "Notes to
Consolidated Financial Statements" for additional information.
 
ELECTRIC OPERATIONS
 
<TABLE>
<CAPTION>
                          REVENUES AND COSTS               KWHS SOLD                 CUSTOMERS
                            (IN THOUSANDS)               (IN THOUSANDS)             AT YEAR END
                          -------------------        ---------------------        ---------------
                            1996      1995    CHANGE    1996       1995    CHANGE  1996    1995   CHANGE
                          --------- --------- ------ ---------- ---------- ------ ------- ------- ------
<S>                       <C>       <C>       <C>    <C>        <C>        <C>    <C>     <C>     <C>
Residential and Farm....  $ 201,690 $ 199,850   1%    2,979,826  2,937,825   1%   336,933 329,643   2%
Industrial..............    143,734   140,562   2%    3,985,672  3,872,520   3%       815     795   3%
Commercial..............    105,319   102,129   3%    1,814,324  1,773,406   2%    45,669  44,730   2%
Sales to Other
 Utilities..............    131,836    97,350  35%    5,245,812  3,109,385  69%        90      48  88%
Other...................      6,903     6,433   7%       57,757     54,042   7%     1,730   1,294  34%
                          --------- ---------        ---------- ----------        ------- -------
 Total..................    589,482   546,324   8%   14,083,391 11,747,178  20%   385,237 376,510   2%
                          ========= =========  ===   ========== ==========  ===   ======= =======  ===
Electric Production
 Fuels..................    114,470   116,488  (2%)
Purchased Power.........     81,108    44,940  80%
                          --------- ---------
 Margin.................  $ 393,904 $ 384,896   2%
                          ========= =========  ===
</TABLE>
 
  Electric margin increased $9.0 million, or 2 percent, during 1996 compared
with 1995 primarily due to higher sales to commercial and industrial customers
as well as other utilities combined with reduced costs per kWh for electric
production fuels and purchased power. Although fuel and purchased power costs
declined on a per kWh basis, purchased power expense increased by 80 percent.
This increase was due to WP&L's higher level of sales to other utilities as
well as a $5.0 million increase in purchased power related to the purchase of
replacement power during the extended 1996 refueling outage at the Kewaunee
Nuclear Power Plant (Kewaunee). See "Capital Requirements" section below.
Partially offsetting increased purchased power costs were slightly lower
delivered coal and nuclear fuel costs per kWh.
 
GAS OPERATIONS
 
<TABLE>
<CAPTION>
                          REVENUES AND COSTS           THERMS SOLD             CUSTOMERS
                            (IN THOUSANDS)            (IN THOUSANDS)          AT YEAR END
                          -------------------        ---------------        ---------------
                            1996      1995    CHANGE  1996    1995   CHANGE  1996    1995   CHANGE
                          --------- --------- ------ ------- ------- ------ ------- ------- ------
<S>                       <C>       <C>       <C>    <C>     <C>     <C>    <C>     <C>     <C>
Residential.............  $  90,382 $  70,382   28%  142,974 126,903  13%   133,580 129,576    3%
Commercial and
 Industrial.............     50,270    39,456   27%   98,095  91,316   7%    16,309  15,976    2%
Interruptible...........      5,261     3,708   42%   13,480  12,148  11%       303     257   18%
Transportation and
 other..................     19,714    25,619  (23%) 185,735 169,121  10%       252     284  (11%)
                          --------- ---------        ------- -------        ------- -------
 Total..................    165,627   139,165   19%  440,284 399,488  10%   150,444 146,093    3%
                          ========= =========  ====  ======= =======  ===   ======= =======  ====
Purchased Gas...........    104,830    84,002   25%
                          --------- ---------
 Margin.................  $  60,797 $  55,163   10%
                          ========= =========  ====
</TABLE>
 
                                      A-4
<PAGE>
 
  Gas margin increased $5.6 million, or 10 percent, during 1996 compared with
1995 primarily as a result of higher sales. Therm sales increased 10 percent
due to a combination of colder weather during the first five months of 1996 as
compared to 1995 and customer growth of 3 percent. The 19 percent increase in
gas revenues reflects not only the higher therm sales but also the pass
through of higher natural gas costs to WP&L's customers as described below.
 
  Effective January 1, 1995, the Wisconsin Public Service Commission (PSCW)
approved the replacement of the purchased gas adjustment clause with an
adjustment mechanism based on a prescribed commodity price index. Fluctuations
in WP&L's commodity cost of gas as compared to the price index are subject to
a customer sharing mechanism with WP&L's gains or losses limited to $1.1
million. Due to favorable gas procurement activities in both 1996 and 1995,
WP&L realized favorable contributions to gas margin in those years of $1.1
million and $0.8 million, respectively.
 
OTHER OPERATION EXPENSE
 
  Other operation expense increased $2.0 million due to expenses associated
with the proposed merger (See Note 2 of "Notes to Consolidated Financial
Statements" for additional information) which were partially offset by a
decrease in operation expense due to cost saving efforts at Kewaunee.
 
MAINTENANCE EXPENSE
 
  Maintenance expense increased $4.4 million due to higher plant maintenance
and the extended 1996 refueling outage at Kewaunee (See "Capital Requirements"
section below).
 
DEPRECIATION
 
  Depreciation expense increased $3.8 million as a result of property
additions and greater amortization of contributions in aid of construction (a
reduction of expense) in 1995.
 
INTEREST EXPENSE AND OTHER
 
  Interest expense was lower in 1996 compared to 1995 by $2.3 million as a
result of less short-term debt outstanding and a slight decrease in interest
rates. Other income increased $5.0 million due to a $5.7 million gain on the
sale of a combustion turbine.
 
INCOME TAXES
 
  Income taxes increased for 1996 as a result of higher taxable income. The
effective tax rate was 39.5 percent and 36.7 percent for 1996 and 1995,
respectively. The lower rate in 1995 was the result of prior years' tax
contingencies resolved favorably in 1995 and increased non-deductible merger
expenses in 1996.
 
                                      A-5
<PAGE>
 
1995 COMPARED WITH 1994
 
OVERVIEW
 
  Net income of WP&L increased to $75.3 million in 1995 compared with $68.2
million in 1994. Net income for 1994 was significantly affected by two non-
recurring items. These items were the reversal of a coal contract penalty and
costs associated with early retirement and severance programs. The coal
contract item relates to a Wisconsin Supreme Court decision which reversed a
coal contract penalty assessed against WP&L in 1989. The following break out
presents the recurring aspects of 1995 and 1994 operations (dollars in
millions).
 
<TABLE>
<CAPTION>
                                                                   1995  1994
                                                                   ----- -----
      <S>                                                          <C>   <C>
      Net income, as reported..................................... $75.3 $68.2
      Non-recurring items:
        Coal contract penalty reversal............................  --   $(5.3)
        Early retirement and severance costs......................  --   $ 8.2
                                                                   ----- -----
      Net income before non-recurring items....................... $75.3 $71.1
                                                                   ===== =====
</TABLE>
 
  The increase in the net income before non-recurring items primarily reflects
higher electric and gas margins, resulting from an increase in weather related
sales, and aggressive cost management.
 
ELECTRIC OPERATIONS
 
<TABLE>
<CAPTION>
                            REVENUES AND
                              COSTS (IN                  KWHS SOLD               CUSTOMERS AT
                             THOUSANDS)                (IN THOUSANDS)              YEAR END
                          -----------------        ---------------------        ---------------
                            1995     1994   CHANGE    1995       1994    CHANGE  1995    1994   CHANGE
                          -------- -------- ------ ---------- ---------- ------ ------- ------- ------
<S>                       <C>      <C>      <C>    <C>        <C>        <C>    <C>     <C>     <C>
Residential and Farm....  $199,850 $194,242    3%   2,937,825  2,776,895   6%   329,643 322,924   2%
Industrial..............   140,562  140,487    0%   3,872,520  3,764,953   3%       795     776   2%
Commercial..............   102,129  101,382    1%   1,773,406  1,688,349   5%    44,730  43,793   2%
Sales to other
 Utilities..............    97,350   86,400   13%   3,109,385  2,574,121  21%        48      42  14%
Other...................     6,433    9,236  (30%)     54,042     54,518  (1%)    1,294   1,256   3%
                          -------- --------        ---------- ----------        ------- -------
 Total..................   546,324  531,747    3%  11,747,178 10,858,836   8%   376,510 368,791   2%
                          ======== ========  ====  ========== ==========  ===   ======= =======  ===
Electric Production
 Fuels..................   116,488  123,469  (6%)
Purchased Power.........    44,940   37,913   16%
                          -------- --------
 Margin.................  $384,896 $370,365    4%
                          ======== ========  ====
</TABLE>
 
  Electric margin increased 4 percent during 1995 compared with 1994 primarily
due to higher sales combined with reduced aggregate costs per kWh for electric
production fuels and purchased power. Kilowatthour sales increased 8 percent
due to a much warmer summer than normal, increased sales to other utilities, a
2 percent growth in customers, and continued economic strength in the service
territory. Partially offsetting these sales increases was a 2.8 percent
decrease in retail electric rates effective January 1, 1995.
 
  A record setting heat wave resulted in WP&L setting a system peak of 2,197
megawatts on July 31, 1995. This reflects a 9.7 percent increase over the
previous record system peak of 2,002 megawatts set in 1994.
 
  While overall kWh sales increased, the aggregate costs of electric
production fuels and purchased power remained relatively unchanged. The
stability of these costs reflects lower coal and transportation costs at
WP&L's generating units in 1995 as well as the availability of attractive
purchased power opportunities in the bulk power market.
 
                                      A-6
<PAGE>
 
GAS OPERATIONS
 
<TABLE>
<CAPTION>
                          REVENUES AND COSTS           THERMS SOLD           CUSTOMERS AT
                            (IN THOUSANDS)            (IN THOUSANDS)           YEAR END
                          -------------------        ---------------        ---------------
                            1995      1994    CHANGE  1995    1994   CHANGE  1995    1994   CHANGE
                          --------- --------- ------ ------- ------- ------ ------- ------- ------
<S>                       <C>       <C>       <C>    <C>     <C>     <C>    <C>     <C>     <C>
Residential.............  $  70,382 $  71,555   (2%) 126,903 119,562    6%  129,576 124,938   4%
Commercial and
 Industrial.............     39,456    41,918   (6%)  91,316  87,487    4%   15,976  15,531   3%
Interruptible...........      3,708     8,777  (58%)  12,148  24,809  (51%)     257     272  (6%)
Transportation and
 other..................     25,619    29,681  (14%) 169,121 142,252   19%      284     240  18%
                          --------- ---------        ------- -------        ------- -------
 Total..................    139,165   151,931   (8%) 399,488 374,110    7%  146,093 140,981   4%
                          ========= =========  ====  ======= =======  ====  ======= =======  ===
Purchased Gas...........     84,002   100,942  (17%)
                          --------- ---------
 Margin.................  $  55,163 $  50,989    8%
                          ========= =========  ====
</TABLE>
 
  Gas margin increased 8 percent during 1995 compared with 1994 primarily as a
result of higher sales volumes and favorable gas procurement strategies. Therm
sales increased 7 percent principally due to residential customer growth
reflecting the favorable economic conditions in WP&L's service territory and
colder than normal weather in the fourth quarter of 1995, offsetting a mild
January and February. The 8 percent decrease in gas revenues was the result of
a pass through to customers of the lower cost of purchased gas. Under the rate
structure discussed previously reductions in revenues resulting solely from
such pass through would not be expected to have a material impact on earnings.
The gas incentive program authorized by the PSCW also resulted in additional
pre-tax earnings of $0.8 million in 1995.
 
OPERATING EXPENSES
 
  The decline in operations expense principally reflects the impact of a $13.7
million charge for early retirement and severance costs in 1994. While WP&L
was able to achieve savings in 1995 from its continued reengineering of
operations, these savings were offset somewhat by higher conservation
expenses. The increase in depreciation expense in 1995 is primarily the result
of property additions at WP&L.
 
INTEREST EXPENSE AND OTHER
 
  Interest expense increased due to the higher levels of short-term debt and
higher short-term interest rates. During the second quarter of 1995, WP&L
repurchased $18 million of its Series V bonds from private investors. WP&L
applied revenue requirement neutral accounting treatment to these acquired
bonds consistent with regulatory requirements.
 
  Other income and deductions in 1994 includes after-tax income of $5.3
million related to a Wisconsin Supreme Court decision which reversed a coal
contract penalty assessed against WP&L in 1989. In addition, income associated
with the allowance for funds used during construction ("AFUDC") decreased in
1995 due to significantly lower construction work in progress amounts and a
lower Federal Energy Regulatory Commission (FERC) AFUDC rate.
 
INCOME TAXES
 
  Despite higher operating income in 1995, the income tax expense was
unchanged due to prior years' tax contingencies resolved in 1995.
 
                                      A-7
<PAGE>
 
LIQUIDITY AND CAPITAL RESOURCES
 
  WP&L finances its construction expenditures through internally generated
funds supplemented, when required, by outside financing. During 1996, 1995 and
1994, WP&L generated sufficient cash flows from operations, the sale of other
property and equipment and short-term borrowing to cover operating expenses,
cash dividends and investing activities. Cash flows from operations decreased
to $188 million for 1996, compared with $196 million and $183 million in 1995
and 1994, respectively. The decrease in cash flows used for investing
activities in 1996 was primarily attributable to $36.3 million received from
the sale of a combustion turbine.
 
RATES AND REGULATORY MATTERS
 
  Effective January 1, 1995, for the two-year period ended December 31, 1996,
the PSCW, in rate order UR-109, authorized a 2.8 percent annual decrease in
electric rates, a 0.5 percent annual increase in gas rates and a decline in
the allowed return on common equity to 11.5 percent from the previous 11.6
percent. None of these events are expected to have a material impact on
earnings. See Note 1J of the "Notes to Consolidated Financial Statements" for
additional information. WP&L submitted its biennial rate case filing with the
PSCW on April 1, 1996, for the test year beginning January 1, 1997. In the
filing, WP&L requested rate increases of $13.4 million or 3.0 percent for
Wisconsin retail electric customers and $2.4 million or 1.6 percent for
Wisconsin natural gas customers. This request was based on an 11.9 percent
return on common equity. Technical hearings were completed in November 1996.
WP&L filed additional testimony subsequent to the conclusion of the November
1996 hearings regarding recovery of replacement power and operations and
maintenance expenses for the extended outage at Kewaunee. Because of this
additional filing, a final rate order is not expected until April 1997. Refer
to "Subsequent Events" for further information relating to the new rate order.
 
INDUSTRY OUTLOOK
 
  WP&L is subject to regulation by the PSCW and the FERC. The PSCW's inquiries
into the future structure of the natural gas and electric utility industries
are ongoing. The stated goal of the PSCW in the natural gas docket is to move
all gas supply activities out of the existing regulated distribution utilities
and allow independent units to compete for the business. The goal of the
electric restructuring process is to create open access transmission and
distribution services for all customers with competitive generation and
customer service markets. Additional proceedings as well as consultation with
the legislature are planned prior to a target implementation date after the
year 2000. WP&L cannot currently predict what impact, if any, these
proceedings may have on its future financial condition or results of
operations. WP&L believes, however, that it is well positioned to compete in a
deregulated environment. WP&L's rates to all customer classes are competitive
within the State of Wisconsin and are below the average in the Midwest region.
 
  On April 24, 1996, the FERC issued two orders (No. 888 and 889) that will
promote competition by opening access to the nation's wholesale power market.
The new orders require public utilities that own, control or operate
transmission systems to provide other companies with the same transmission
access/service that they provide to themselves. WP&L presently has on file
with the FERC a pro forma open access transmission tariff, filed in compliance
with FERC Order No. 888. On November 13, 1996, the FERC accepted the non-rate
terms and conditions of WP&L's tariff for filing without modification. On
September 20, 1996, the FERC extended the deadline for compliance with Order
No. 889 to January 3, 1997, which was met by WP&L through participation in a
regional Open Access Same-Time Information System.
 
  On September 26, 1996, the PSCW issued an order which establishes the
minimum Standards for a Wisconsin Independent System Operator (Standards). The
Standards will be applied by the PSCW in Advance Plan proceedings, merger
review cases, transmission construction cases and other proceedings as
appropriate.
 
                                      A-8
<PAGE>
 
The order provides that the Standards will be reviewed and revised as
necessary in light of ongoing regional and national events, such as FERC
requirements or policy, regional institutions, or relevant actions of
neighboring states.
 
  On November 18, 1996, WP&L submitted applications and subsequently became a
member of both the Mid-Continent Area Power Pool (MAPP) Regional Transmission
Group (RTG) and the Power and Energy Market. WP&L declined membership in the
MAPP Regional Reliability Council and will continue its membership in the Mid-
American Interconnected Network, Inc. (MAIN) through 1997.
 
  As described in Note 1H of the "Notes to Consolidated Financial Statements,"
WP&L complies with the provisions of Statement of Financial Accounting
Standards (SFAS No. 71), "Accounting for the Effects of Certain Types of
Regulation." In the event WP&L determines that it no longer meets the criteria
for following SFAS 71, the accounting impact would be an extraordinary, non-
cash charge to operations of an amount that could be material. Criteria that
give rise to the discontinuance of SFAS 71 include (1) increasing competition
that restricts WP&L's ability to establish prices to recover specific costs
and (2) a significant change in the manner in which rates are set by
regulators from cost-based regulation to another form of regulation. WP&L
periodically reviews these criteria to ensure that the continuing application
of SFAS 71 is appropriate. WP&L believes that it still meets the requirements
of SFAS 71.
 
FINANCING AND CAPITAL STRUCTURE
 
  The level of short-term borrowing fluctuates based on seasonal corporate
needs, the timing of long-term financing, and capital market conditions. WP&L
generally borrows on a short-term basis to provide interim financing of
construction and capital expenditures in excess of available internally
generated funds. WP&L periodically reduces its outstanding short-term
borrowings through the issuance of long-term debt and through WPLH's
additional investment in its common equity. To maintain flexibility in its
capital structure and to take advantage of favorable short-term rates, WP&L
also uses proceeds from the sales of accounts receivable and unbilled revenues
to finance a portion of its long-term cash needs. WP&L also anticipates that
short-term debt funds will continue to be available at reasonable costs due to
strong ratings by independent utility analysts and rating services. Commercial
paper has been rated A-1+ by Standard & Poor's Corp. and P-1 by Moody's
Investors Service. WP&L's bank lines of credit of $70 million at December 31,
1996 are available to support these borrowings.
 
  WP&L has only limited involvement with derivative financial instruments and
does not use them for trading purposes. They are used to manage well-defined
interest rate and commodity price risks. WP&L enters into interest rate swap
agreements to reduce the impact of changes in interest rates on its floating-
rate long-term debt, short-term debt and the sales of its accounts receivable.
The total notional amount of interest rate swaps was $89 million and $123
million, respectively, for the years ended December 31, 1996 and 1995. WP&L
uses swaps, futures and options to hedge the price risks associated with the
purchase and sale of stored gas.
 
  WP&L's capitalization at December 31, 1996, including the current maturities
of long-term debt, variable rate demand bonds and short-term debt, consisted
of 54 percent common equity, 6 percent preferred stock and 40 percent debt.
The common equity to total capitalization ratio at December 31, 1996 increased
to 54 percent from 53 percent at December 31, 1995.
 
  The retail rate order effective January 1, 1995 requires WP&L to maintain a
utility common equity level of 51.93 percent of total utility capitalization.
In addition, the PSCW ordered that it must approve the payment of dividends by
WP&L to WPLH if such dividends would reduce WP&L's average common equity ratio
below 51.93 percent. At December 31, 1996, WP&L's common equity ratio was 53.5
percent. Refer to "Subsequent Events" for further information relating to the
new rate order.
 
                                      A-9
<PAGE>
 
  In accordance with the terms of the Merger Agreement (see Note 2 of the
"Notes to Consolidated Financial Statements"), WPLH may not declare or pay any
dividends on any of its capital stock other than the obligations that exist
with respect to cumulative preferred stock, and regular quarterly dividends on
common stock provided they do not exceed 105 percent of the common stock
dividends from the prior year.
 
CAPITAL REQUIREMENTS
 
  WP&L operates a capital-intensive business and requires large investments in
long-lived assets. WP&L's most significant capital requirements relate to
construction expenditures. Estimated capital requirements for the next five
years are as follows:
 
                             CAPITAL REQUIREMENTS
 
<TABLE>
<CAPTION>
                                             1997   1998   1999    2000   2001
                                            ------ ------ ------  ------ ------
                                                      (IN MILLIONS)
<S>                                         <C>    <C>    <C>     <C>    <C>
Construction expenditures
  Electric................................. $ 88.7 $ 89.2 $ 89.9  $ 90.6 $ 91.3
  Gas, water and common....................   45.0   43.8   44.3    44.7   45.2
  Nuclear fuel.............................   11.4    6.8    9.4    11.4    6.1
  AFUDC....................................    2.1    2.1    2.1     2.1    2.1
                                            ------ ------ ------  ------ ------
    Total construction expenditures........  147.2  141.9  145.7   148.8  144.7
Changes in working capital and other.......   22.6   16.8   (5.4)   13.9   13.6
                                            ------ ------ ------  ------ ------
    Total construction and operating
     capital...............................  169.8  158.7  140.3   162.7  158.3
Long-term debt maturities..................   55.0    8.9    0.0     1.9    0.0
Manufactured gas plant remediation.........    5.0    1.0    0.5     0.5    0.5
                                            ------ ------ ------  ------ ------
    Total capital requirements............. $229.8 $168.6 $140.8  $165.1 $158.8
                                            ====== ====== ======  ====== ======
</TABLE>
 
  Included in the construction expenditure estimates, in addition to recurring
additions and improvements to the distribution and transmission systems, are
expenditures related to upgrading computer systems in order to improve
productivity and customer service. Electric expenditures include the annual
contribution to external trust funds to fund the decommissioning of Kewaunee.
These amounts are recorded in depreciation expense and recovered in rates.
WP&L expects to contribute $19.7 million annually to this fund. Refer to
"Subsequent Events" for further information relating to the new rate order.
 
  WP&L has a 41 percent ownership interest in Kewaunee. During a scheduled
refueling and maintenance outage of the plant in September 1996, steam
generator tube degradation was discovered which required that the tubes be
repaired before the plant could resume operation. A laser weld repair process
was implemented to address the problem. During testing of the success of this
process in early February 1997, it was discovered that further repair work or
tube plugging would be required for a portion of the welded tubes. Further
investigation is ongoing which may delay the return of the plant to service
beyond the first quarter of 1997.
 
  WP&L's costs associated with these tube repairs are estimated at $2.3
million of which $1.4 million was expensed in 1996. Additional costs
associated with the purchase of replacement power, estimated at approximately
$500,000 per week, were not recoverable from customers under the retail rate
order in effect at the time of the outage. However, if the outage were to
extend beyond the implementation of a PSCW rate order expected to be issued in
April 1997, replacement power costs incurred subsequent to that order are
expected to be recovered through a surcharge mechanism. Refer to "Subsequent
Events" for further information relating to the new rate order.
 
                                     A-10
<PAGE>
 
  Repairs using laser technology may be only temporary because corrosion will
continue at a rate which cannot be accurately forecasted. Because of these
uncertainties, the PSCW, on January 3, 1997, approved accelerated cost
recovery of the remaining depreciation costs and unfunded decommissioning
liability based on an expected end of plant life of 2002 rather than the
currently licensed end of life of 2013. The accelerated depreciation and
decommissioning expense will be incorporated with the retail rate order
expected to be issued in April of 1997. Based on a 1992 site specific study,
WP&L's share of the costs to decommission Kewaunee was estimated at $142
million. Assuming an annual inflation rate of 6.5 percent, WP&L's liability in
current year dollars is approximately $180 million. As of December 31, 1996,
$90.7 million, net of tax, was available in external trust funds to meet this
liability. See Note 11 of the "Notes to Consolidated Financial Statements" for
additional information. Refer to "Subsequent Events" for further information
relating to the new rate order.
 
  Currently, the owners of Kewaunee have different views of the future market
value of energy which impact on the desirability of replacing the steam
generators. During the first quarter of 1996, Wisconsin Public Service
Corporation filed an application with the PSCW seeking approval to replace the
steam generators in 1999. The total cost of the generator replacement would be
approximately $89 million. A PSCW decision on this application is expected in
October 1997. In addition, the joint owners continue to analyze and discuss
other options related to the future of Kewaunee, including various ownership
transfer alternatives. If it should become necessary to retire Kewaunee
permanently, WP&L would replace the Kewaunee generation through a combination
of power purchases, increased generation at existing WP&L generating units and
new generating unit additions, if necessary.
 
  The net book value of WP&L's share of Kewaunee as of December 31, 1996 was
$51.4 million, excluding the value of nuclear fuel.
 
  Certain matters discussed concerning Kewaunee are forward-looking statements
and can generally be identified as such because the content of the statement
include the phrase WP&L "expects" or other words of similar import. Similarly,
statements that describe the WP&L's future plans, objectives and goals are
also forward-looking statements. Such forward-looking statements are subject
to certain risks and uncertainties which could cause actual results and
outcomes to differ materially from those currently anticipated. In addition to
the matters discussed above, factors that could affect actual results or
outcomes include the timing and nature of regulatory responses and approvals,
technological developments and advancements regarding repair of the steam
generator tubes, the useful life of the repairs effected and the cost of
purchased electric power or additional generating facilities to replace the
power generated by Kewaunee.
 
  The staff of the Securities and Exchange Commission also has questioned
certain of the current accounting practices of the electric utility industry,
including WP&L, regarding the recognition, measurement and classification of
decommissioning costs for nuclear generating stations in financial statements
of electric utilities. In response to these questions, the Financial
Accounting Standards Board (FASB) has decided to review the accounting for
closure and removal costs, including decommissioning of nuclear power plants.
 
CAPITAL RESOURCES
 
  One of WP&L's objectives is to finance utility construction expenditures
through WP&L's internally generated funds supplemented, when required, by
outside financing. With this objective in place, WP&L financed 70 percent of
its construction expenditures during 1996 from internal sources. However,
during the next five years, WP&L expects this percentage to increase primarily
due relatively stable levels of construction expenditures and higher
depreciation rates beginning in 1997. External financing sources such as the
issuance of long-term debt and short-term borrowings will be used by WP&L to
finance the remaining construction expenditure requirements for this period.
Expectations are that approximately $105 million of long-term debt will be
issued in 1997.
 
                                     A-11
<PAGE>
 
NEW ACCOUNTING PRONOUNCEMENT
 
  In June 1996, the FASB issued SFAS No. 125, "Accounting for Transfers and
Servicing of Financial Assets and Extinguishments of Liabilities," which
establishes standards for asset and liability recognition when transfers
occur. This statement, effective January 1, 1997, is not expected to
materially impact WP&L's financial position or results of operations.
 
  Effective January 1, 1997, WP&L adopted the provisions of Statement of
Position (SOP) 96-1, "Environmental Remediation Liabilities." This Statement
provides authoritative guidance for recognition, measurement, display and
disclosure of environmental remediation liabilities in financial statements.
WP&L has recorded environmental remediation liabilities of $74.1 million at
December 31, 1996. Adoption of SOP 96-1 is not expected to have a material
impact on WP&L's financial position or results of operations.
 
INFLATION
 
  The impacts of inflation on WP&L are currently mitigated through ratemaking
methodologies, customer growth and productivity improvements.
 
OTHER EVENTS
 
UNION CONTRACT
 
  WP&L and the International Brotherhood of Electrical Workers, Local 965,
reached agreement on a new three-year collective bargaining contract on June
14, 1996. The new agreement includes increases in the base wage during the
first, second and third years of the contract of 3 percent, 3 percent and 3.25
percent, respectively. The new agreement was effective retroactive to June 1,
1996, with wages retroactive to May 26, 1996, which was the beginning of a pay
period. At the end of 1996, the contract covered 1,617 of WP&L's employees
which represents approximately 69 percent of the total employees at WP&L.
 
ENVIRONMENTAL
 
  WP&L cannot precisely forecast the effect of future environmental
regulations by federal, state and local authorities on its generation,
transmission and other facilities, or its operations, but has taken steps to
anticipate the future while meeting the requirements of current environmental
regulations. The Clean Air Act Amendments of 1977 and subsequent amendments to
the Clean Air Act, as well as the new laws affecting the handling and disposal
of solid and hazardous wastes, could affect the siting, construction and
operating costs of both present and future generating units.
 
  Under the Federal Clean Water Act, National Pollutant Discharge Elimination
System permits for generating station discharge into water ways are required
to be obtained from the Wisconsin Department of Natural Resources (DNR) to
which the permit program has been delegated. These permits must be
periodically reviewed. WP&L has obtained such permits for all of its
generating stations or has filed timely applications for renewals of such
permits.
 
  Air quality regulations promulgated by the DNR in accordance with federal
standards impose statewide restrictions on the emission of particulates,
sulfur dioxide, nitrogen oxides and other air pollutants and require permits
from the DNR for the operation of emission sources. WP&L currently has the
necessary permits to operate its generating facilities. While periodic
exceedances in air emissions may occur, management promptly acts on them and
works with the DNR to resolve any permit compliance issues. With the passage
of the new
 
                                     A-12
<PAGE>
 
Federal Clean Air Act Amendments, the state is required to include these
provisions in its permit requirements. WP&L has submitted Title V permit
applications in compliance with schedules set forth by the regulators. WP&L
has also completed application for Phase II permits under the Clean Air Act in
compliance with the time lines identified. The state Title V operating
permits, when issued, will consolidate all existing air permit conditions and
regulatory requirements into one permit for each facility. Permits have been
or are expected to be issued in 1997. Until such time, the facilities will
continue to operate under their existing permit conditions.
 
  WP&L's compliance strategy for Wisconsin's sulfur dioxide law (discussed
above) and the Federal Clean Air Act Amendments required plant upgrades at its
generating facilities. The majority of these projects were completed in 1993.
WP&L has installed continuous emission monitoring systems at all of its coal
fired boilers in compliance with federal requirements. Monitoring for sulfur
dioxide was also required by Title IV of the Federal Clean Air Act at WP&L's
South Fond du Lac, Wisconsin combustion-turbine site. These requirements were
also met. Additional monitoring systems for nitrogen oxides were required in
1996 at the combustion turbine site. WP&L has installed these monitors, and
completed certification tests for the equipment. No significant additional
investments are anticipated at this time to meet the requirements of the
Federal Clean Air Act Amendments.
 
  For a discussion of WP&L's liability regarding environmental remediation at
certain manufactured gas plant sites formerly operated by WP&L, see Note 11 of
"Notes to Consolidated Financial Statements."
 
SUBSEQUENT EVENTS
 
  WP&L submitted its biennial rate case filing (UR-110) with the PSCW on April
1, 1996, for the test year beginning January 1, 1997. In the filing, WP&L
requested rate increases of $13.4 million or 3.0 percent for Wisconsin retail
electric customers and $2.4 million or 1.6 percent for Wisconsin natural gas
customers. This request was based on an 11.9 percent return on common equity.
On March 4, 1997, the PSCW finalized certain decisions relating to this rate
case. For a description of this filing, refer to "Rates and Regulatory
Matters" above. The following decisions were reached: authorization of a
surcharge to collect replacement power costs while Kewaunee is out of service;
authorization of an increase in the return on equity to 11.7 percent from its
current level of 11.5 percent; a requirement to maintain a utility common
equity level of 51.98 percent as compared to the current level of 51.93
percent; reinstatement of the electric fuel adjustment clause; and
continuation of a modified gas performance based ratemaking incentive
mechanism. Preliminary estimates for UR-110 indicate an $11.2 million or 2.5
percent reduction for Wisconsin retail electric customers and a $1.3 million
or 2.3 percent reduction for Wisconsin natural gas customers. Although the
PSCW has publicly announced the foregoing decisions, a final order in WP&L's
rate case is not expected to be issued by the PSCW until April 1997.
 
  As previously discussed in the MD&A under "Capital Requirements," Kewaunee
is in the process of using laser technology for tube repairs and further
investigation is ongoing which may delay the return of the plant to service
beyond the first quarter of 1997. Because of these uncertainties, the PSCW, on
January 3, 1997, approved accelerated cost recovery of the remaining
depreciation costs and unfunded decommissioning liability based on an expected
end of plant life of 2002 rather than the current licensed end of life of
2013. The accelerated depreciation and decommissioning expense will be
incorporated with the retail rate order UR-110. Based on the March 4, 1997
decisions by the PSCW, WP&L expects to recover in rates an additional $3.0
million annually related to the accelerated depreciation of Kewaunee and to
increase the annual contribution to the external decommissioning trust funds
to $16 million from its current level of $10.7 million. The forecasted level
of the contribution included in the capital requirements section was $19.7
million. After-tax earnings on the tax-qualified and non-qualified
decommissioning funds are assumed to be 5.6 percent and 7.0 percent,
respectively.
 
 
                                     A-13
<PAGE>
 
  Based on a 1992 site specific study, WP&L's share of the costs to
decommission Kewaunee was estimated at $142 million. WP&L's share of the
decommissioning costs of Kewaunee was previously established to be $180
million (in 1996 dollars) using an annual inflation rate of 6.5 percent. The
inflation assumptions applied in UR-110 were as follows: labor, 4.12 percent;
burial costs, 10.42 percent; energy, 3.66 percent; and other,
8.00 percent for a weighted average inflation rate of 5.44 percent. Based on
this revised inflation rate, WP&L's liability in current year dollars is
approximately $176 million. As of December 31, 1996, $90.7 million, net of
tax, was available in external trust funds to meet this liability. See Note 11
of the "Notes to Consolidated Financial Statements" for additional
information. The undiscounted amount of decommissioning costs estimated to be
expended between the years 2014 and 2050 was $1,016 million. Based on the
revised funding plan this amount was decreased to $611 million to be expended
between the years 2003 and 2039.
 
DIVIDEND DECLARATION
 
  On January 22, 1997, the Board of Directors of WPL Holdings, Inc. declared a
quarterly dividend on common stock. The dividend is 50 cents per share payable
February 15 to shareowners of record on January 31, 1997.
 
SELECTED CONSOLIDATED QUARTERLY FINANCIAL DATA (UNAUDITED)
 
  The summarized quarterly financial data below were not audited by
independent public accountants, but reflect all adjustments necessary, in the
opinion of WP&L, for a fair presentation of the data. The quarterly amounts
can be affected by seasonal weather conditions. Refer to MD&A for a discussion
of the impacts of weather.
 
<TABLE>
<CAPTION>
                                                     OPERATING OPERATING   NET
                                                     REVENUES   INCOME   INCOME
                                                     --------- --------- -------
                                                           (IN THOUSANDS)
      <S>                                            <C>       <C>       <C>
      QUARTER ENDED
      1996:
        March 31.................................... $221,234   $59,958  $31,950
        June 30.....................................  166,117    34,436   19,538
        September 30................................  165,536    32,625   15,152
        December 31.................................  206,388    29,323   12,535
      1995:
        March 31.................................... $187,342   $45,132  $20,899
        June 30.....................................  149,557    22,972    8,846
        September 30................................  165,481    42,678   21,124
        December 31.................................  187,292    42,041   24,473
</TABLE>
 
                                     A-14
<PAGE>
 
                   REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS
 
To the Shareowners of Wisconsin Power and Light Company:
 
  We have audited the accompanying consolidated balance sheets and statements
of capitalization of Wisconsin Power and Light Company (a Wisconsin
corporation) and subsidiaries as of December 31, 1996 and 1995, and the
related consolidated statements of income, cash flows and common shareowners'
investment for each of the three years in the period ended December 31, 1996.
These financial statements are the responsibility of WP&L's management. Our
responsibility is to express an opinion on these financial statements based on
our audits.
 
  We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to
obtain reasonable assurance about whether the financial statements are free of
material misstatement. An audit includes examining, on a test basis, evidence
supporting the amount and disclosures in the financial statements. An audit
also includes assessing the accounting principles used and significant
estimates made by management, as well as evaluating the overall financial
statement presentation. We believe that our audits provide a reasonable basis
for our opinion.
 
  In our opinion, the financial statement referred to above present fairly, in
all material respects, the financial position of Wisconsin Power and Light
Company and subsidiaries as of December 31, 1996 and 1995, and the results of
its operations and its cash flows for each of the three years in the period
ended December 31, 1996, in conformity with generally accepted accounting
principles.
 
                                          Arthur Andersen LLP
 
Milwaukee, Wisconsin
January 30, 1997
 
                                     A-15
<PAGE>
 
                       WISCONSIN POWER AND LIGHT COMPANY
 
                       CONSOLIDATED STATEMENTS OF INCOME
 
<TABLE>
<CAPTION>
                                                    YEAR ENDED DECEMBER 31,
                                                   ----------------------------
                                                     1996      1995      1994
                                                   --------  --------  --------
                                                         (IN THOUSANDS)
<S>                                                <C>       <C>       <C>
OPERATING REVENUES:
  Electric........................................ $589,482  $546,324  $531,747
  Gas.............................................  165,627   139,165   151,931
  Water...........................................    4,166     4,183     4,133
                                                   --------  --------  --------
                                                    759,275   689,672   687,811
                                                   --------  --------  --------
OPERATING EXPENSES:
  Electric production fuels.......................  114,470   116,488   123,469
  Purchased power.................................   81,108    44,940    37,913
  Purchased gas...................................  104,830    84,002   100,942
  Other operation.................................  141,885   139,877   150,995
  Maintenance.....................................   46,492    42,043    41,227
  Depreciation....................................   84,942    81,164    73,194
  Taxes other than income.........................   29,206    28,335    27,100
                                                   --------  --------  --------
                                                    602,933   536,849   554,840
                                                   --------  --------  --------
OPERATING INCOME..................................  156,342   152,823   132,971
                                                   --------  --------  --------
INTEREST EXPENSE AND OTHER:
  Interest expense................................   31,472    33,821    31,148
  Allowance for funds used during construction....   (3,208)   (2,088)   (4,038)
  Other...........................................   (8,215)   (3,168)  (10,361)
                                                   --------  --------  --------
                                                     20,049    28,565    16,749
                                                   --------  --------  --------
Income from operations before income taxes........  136,293   124,258   116,222
Income taxes......................................   53,808    45,606    44,727
Preferred dividend requirement....................    3,310     3,310     3,310
                                                   --------  --------  --------
NET INCOME........................................ $ 79,175  $ 75,342  $ 68,185
                                                   ========  ========  ========
</TABLE>
 
 
   The accompanying notes are an integral part of the consolidated financial
                                  statements.
 
                                      A-16
<PAGE>
 
                       WISCONSIN POWER AND LIGHT COMPANY
 
                          CONSOLIDATED BALANCE SHEETS
 
<TABLE>
<CAPTION>
                                                              DECEMBER 31,
                                                          ---------------------
                                                             1996       1995
                                                          ---------- ----------
                                                             (IN THOUSANDS)
<S>                                                       <C>        <C>
ASSETS:
Utility plant:
  Plant in service
    Electric............................................. $1,729,311 $1,665,611
    Gas..................................................    227,809    217,678
    Water................................................     23,905     22,518
    Common...............................................    152,093    136,943
                                                          ---------- ----------
                                                           2,133,118  2,042,750
  Less--accumulated provision for depreciation...........    967,436    887,562
                                                          ---------- ----------
                                                           1,165,682  1,155,188
  Construction work in progress..........................     55,519     36,996
  Nuclear fuel, net......................................     19,368     18,867
                                                          ---------- ----------
                                                           1,240,569  1,211,051
                                                          ---------- ----------
Other property and equipment, net........................      1,397     22,275
                                                          ---------- ----------
Investments:
  Nuclear decommissioning trust funds....................     90,671     73,357
  Other investments......................................     15,354     13,011
                                                          ---------- ----------
                                                             106,025     86,368
                                                          ---------- ----------
Current assets:
  Cash and equivalents...................................      4,167      4,671
  Net accounts receivable and unbilled revenue...........     34,220     33,971
  Coal, at average cost..................................     15,841     14,625
  Materials and supplies, at average cost................     19,915     20,611
  Gas in storage, at average cost........................      9,992      6,319
  Prepayments and other..................................     22,053     21,190
                                                          ---------- ----------
                                                             106,188    101,387
                                                          ---------- ----------
Deferred charges:
  Regulatory assets......................................    160,877    170,269
  Other..................................................     62,758     49,815
                                                          ---------- ----------
                                                             223,635    220,084
                                                          ---------- ----------
TOTAL ASSETS............................................. $1,677,814 $1,641,165
                                                          ========== ==========
</TABLE>
 
   The accompanying notes are an integral part of the consolidated financial
                                  statements.
 
                                      A-17
<PAGE>
 
                       WISCONSIN POWER AND LIGHT COMPANY
 
                    CONSOLIDATED BALANCE SHEETS (CONTINUED)
 
<TABLE>
<CAPTION>
                                                             DECEMBER 31,
                                                         ---------------------
                                                            1996       1995
                                                         ---------- ----------
                                                            (IN THOUSANDS)
<S>                                                      <C>        <C>
CAPITALIZATION AND LIABILITIES
Capitalization (See Consolidated Statements of
Capitalization):
  Common shareowners' investment........................ $  576,158 $  563,070
  Subsidiary preferred stock not mandatorily redeemable.     59,963     59,963
  Long-term debt, net...................................    258,660    318,599
                                                         ---------- ----------
                                                            894,781    941,632
                                                         ---------- ----------
Current liabilities:
  Current maturities of long-term debt..................     55,000        --
  Variable rate demand bonds............................     56,975     56,975
  Short-term debt.......................................     69,500     72,500
  Accounts payable and accruals.........................     92,719     82,428
  Accrued payroll and vacation..........................     11,687     11,011
  Accrued taxes.........................................      3,616      7,795
  Accrued interest......................................      7,504      7,574
  Other.................................................     34,424     22,356
                                                         ---------- ----------
                                                            331,425    260,639
                                                         ---------- ----------
Other credits:
  Accumulated deferred income taxes.....................    244,817    239,812
  Accumulated deferred investment tax credits...........     36,931     38,842
  Accrued environmental remediation costs...............     74,075     76,852
  Deferred credits and other............................     95,785     83,388
                                                         ---------- ----------
                                                            451,608    438,894
                                                         ---------- ----------
Commitments and contingencies (Note 11)
TOTAL CAPITALIZATION AND LIABILITIES.................... $1,677,814 $1,641,165
                                                         ========== ==========
</TABLE>
 
   The accompanying notes are an integral part of the consolidated financial
                                  statements.
 
                                      A-18
<PAGE>
 
                       WISCONSIN POWER AND LIGHT COMPANY
 
                     CONSOLIDATED STATEMENTS OF CASH FLOWS
 
<TABLE>
<CAPTION>
                                                 YEAR ENDED DECEMBER 31,
                                              -------------------------------
                                                1996       1995       1994
                                              ---------  ---------  ---------
                                                      (IN THOUSANDS)
<S>                                           <C>        <C>        <C>
CASH FLOWS GENERATED FROM (USED FOR)
 OPERATING ACTIVITIES:
Net income................................... $  82,485  $  78,652  $  71,495
Adjustments to reconcile net income to net
 cash generated from operating activities:
  Depreciation...............................    84,942     81,164     73,194
  Deferred income taxes......................    14,540     10,716     12,299
  Investment tax credit restored.............    (1,911)    (1,916)    (1,926)
  Amortization of nuclear fuel...............     6,057      7,787      6,707
  Allowance for equity funds used during
   construction..............................    (2,270)    (1,425)    (3,009)
  Gain on sale of other property and
   equipment.................................    (5,676)       --         --
Changes in assets and liabilities:
  Net accounts receivable and unbilled
   revenue...................................      (250)   (12,281)    11,000
  Inventories................................    (4,193)     3,079      1,841
  Prepayments and other......................      (863)     1,121       (634)
  Accounts payable and accruals..............    10,896     13,203     (4,406)
  Accrued taxes..............................    (4,179)       496      6,495
  Other, net.................................     8,551     15,674     10,028
                                              ---------  ---------  ---------
    Net cash from (used for) operating
     activities..............................   188,129    196,270    183,084
                                              ---------  ---------  ---------
CASH FLOWS GENERATED FROM (USED FOR)
 FINANCING ACTIVITIES:
  Common stock cash dividends, less dividends
   reinvested................................   (66,087)   (56,778)   (55,911)
  Preferred stock dividends..................    (3,310)    (3,310)    (3,310)
  Retirement of first mortgage bonds.........    (5,000)   (18,000)       --
  Net change in short-term debt..............    (3,000)    22,000     (8,500)
  Other, net.................................       --         --       9,649
                                              ---------  ---------  ---------
    Net cash from (used for) financing
     activities..............................   (77,397)   (56,088)   (58,072)
                                              ---------  ---------  ---------
CASH FLOWS GENERATED FROM (USED FOR)
 INVESTING ACTIVITIES:
  Proceeds from sale of other property and
   equipment.................................    36,264        --         --
  Additions to utility plant, excluding
   AFUDC.....................................  (120,732)   (99,746)  (119,272)
  Additions to nuclear fuel..................    (6,558)    (7,258)    (8,103)
  Allowance for borrowed funds used during
   construction..............................      (938)      (663)    (1,029)
  Dedicated decommissioning trust funds......   (17,314)   (21,566)    (1,988)
  Other, net.................................    (1,958)    (8,512)     1,684
                                              ---------  ---------  ---------
    Net cash from (used for) investing
     activities..............................  (111,236)  (137,745)  (128,708)
                                              ---------  ---------  ---------
NET INCREASE (DECREASE) IN CASH AND
 EQUIVALENTS.................................      (504)     2,437     (3,696)
CASH AND EQUIVALENTS AT BEGINNING OF YEAR....     4,671      2,234      5,930
                                              ---------  ---------  ---------
CASH AND EQUIVALENTS AT END OF YEAR.......... $   4,167  $   4,671  $   2,234
                                              =========  =========  =========
SUPPLEMENTAL DISCLOSURES OF CASH FLOW
 INFORMATION:
Cash paid during the year:
  Interest on debt........................... $  28,786  $  30,841  $  30,156
  Income taxes............................... $  48,622  $  37,968  $  29,642
</TABLE>
 
   The accompanying notes are an integral part of the consolidated financial
                                  statements.
 
                                      A-19
<PAGE>
 
                       WISCONSIN POWER AND LIGHT COMPANY
 
                   CONSOLIDATED STATEMENTS OF CAPITALIZATION
 
<TABLE>
<CAPTION>
                                                             DECEMBER 31,
                                                          --------------------
                                                            1996       1995
                                                          ---------  ---------
                                                             (IN THOUSANDS
                                                          EXCEPT SHARE DATA)
<S>                                                       <C>        <C>
COMMON SHAREOWNERS' INVESTMENT:
Common stock $5 par value, authorized 18,000,000 shares,
 issued and outstanding--13,236,601 shares..............  $  66,183  $  66,183
Premium on capital stock................................    197,423    197,423
Capital surplus.........................................      1,747      1,747
Reinvested earnings.....................................    310,805    297,717
                                                          ---------  ---------
                                                            576,158    563,070
                                                          ---------  ---------
PREFERRED STOCK WITHOUT MANDATORY REDEMPTION, $100
 STATED VALUE
Cumulative, without par value, authorized 3,750,000
 shares, maximum aggregate stated value $150,000,000:
  4.50% series, 99,970 shares outstanding...............      9,997      9,997
  4.80% series, 74,912 shares outstanding...............      7,491      7,491
  4.96% series, 64,979 shares outstanding...............      6,498      6,498
  4.40% series, 29,957 shares outstanding...............      2,996      2,996
  4.76% series, 29,947 shares outstanding...............      2,995      2,995
  6.20% series, 150,000 shares outstanding..............     15,000     15,000
Cumulative, without par value, $25 stated value-- 6.50%
 series, 599,460 shares outstanding.....................     14,986     14,986
                                                          ---------  ---------
                                                             59,963     59,963
                                                          ---------  ---------
LONG-TERM DEBT:
First mortgage bonds:
  Series L, 6.25%, due 1998.............................      8,899      8,899
  1984 Series A, variable rate, due 2014 (4.60% at
   12/31/96)............................................      8,500      8,500
  1988 Series A, variable rate, due 2015 (4.25% at
   12/31/96)............................................     14,600     14,600
  1990 Series V, 9.3%, due 2025.........................     27,000     32,000
  1991 Series A, variable rate, due 2015 (5.00% at
   12/31/96)............................................     16,000     16,000
  1991 Series B, variable rate, due 2005 (5.00% at
   12/31/96)............................................     16,000     16,000
  1991 Series C, variable rate, due 2000 (5.00% at
   12/31/96)............................................      1,000      1,000
  1991 Series D, variable rate, due 2000 (5.00% at
   12/31/96)............................................        875        875
  1992 Series W, 8.6%, due 2027.........................     90,000     90,000
  1992 Series X, 7.75%, due 2004........................     62,000     62,000
  1992 Series Y, 7.6%, due 2005.........................     72,000     72,000
  1992 Series Z, 6.125%, due 1997.......................     55,000     55,000
                                                          ---------  ---------
                                                            371,874    376,874
                                                          ---------  ---------
Less--
  Current maturities....................................    (55,000)       --
  Variable rate demand bonds............................    (56,975)   (56,975)
  Unamortized discount and premium, net.................     (1,239)    (1,300)
                                                          ---------  ---------
                                                            258,660    318,599
                                                          ---------  ---------
TOTAL CAPITALIZATION....................................  $ 894,781  $ 941,632
                                                          =========  =========
</TABLE>
 
   The accompanying notes are an integral part of the consolidated financial
                                  statements.
 
                                      A-20
<PAGE>
 
                       WISCONSIN POWER AND LIGHT COMPANY
 
                       CONSOLIDATED STATEMENTS OF COMMON
                            SHAREOWNERS' INVESTMENT
 
<TABLE>
<CAPTION>
                                                    YEAR ENDED DECEMBER 31,
                                                   ----------------------------
                                                     1996      1995      1994
                                                   --------  --------  --------
                                                         (IN THOUSANDS)
<S>                                                <C>       <C>       <C>
Common stock:
  Balance at beginning and end of year............ $ 66,183  $ 66,183  $ 66,183
Premium on capital stock:
  Balance at beginning of year....................  197,423   197,423   187,774
    Equity contribution from parent...............      --        --      9,649
                                                   --------  --------  --------
  Balance at end of year..........................  197,423   197,423   197,423
Capital surplus:
  Balance at beginning and end of year............    1,747     1,747     1,747
Reinvested earnings:
  Balance at beginning of year....................  297,717   279,153   267,000
    Income before preferred dividends.............   82,485    78,652    71,494
    Cash dividends on preferred stock.............   (3,310)   (3,310)   (3,310)
    Cash dividends to parent on common stock......  (66,087)  (56,778)  (55,911)
    Other.........................................      --        --       (120)
                                                   --------  --------  --------
  Balance at end of year..........................  310,805   297,717   279,153
                                                   --------  --------  --------
TOTAL COMMON SHAREOWNERS' INVESTMENT.............. $576,158  $563,070  $544,506
                                                   ========  ========  ========
</TABLE>
 
 
 
   The accompanying notes are an integral part of the consolidated financial
                                  statements.
 
                                      A-21
<PAGE>
 
                       WISCONSIN POWER AND LIGHT COMPANY
 
                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
             (DOLLARS IN THOUSANDS EXCEPT AS OTHERWISE INDICATED)
 
NOTE 1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
 
 a. General
 
  Wisconsin Power and Light Company (WP&L) is a subsidiary of WPL Holdings,
Inc. (WPLH). WP&L is a public utility predominately engaged in the
transmission and distribution of electric energy and the generation and bulk
purchase of electric energy for sale. WP&L also transports, distributes and
sells natural gas purchased from gas suppliers. Nearly all of WP&L's retail
customers are located in south and central Wisconsin. WP&L's principal
consolidated subsidiary is South Beloit Water, Gas and Electric Company.
 
 b. Regulation
 
  WP&L's financial records are maintained in accordance with the uniform
system of accounts prescribed by its regulators. The Public Service Commission
of Wisconsin (PSCW) and the Illinois Commerce Commission (ICC) have
jurisdiction over retail electric and gas revenues. The Federal Energy
Regulatory Commission (FERC) has jurisdiction over wholesale electric
revenues.
 
 c. Use of Estimates
 
  The preparation of financial statements in conformity with generally
accepted accounting principles requires management to make estimates and
assumptions that affect the reported amounts of assets and liabilities and
disclosure of contingent assets and liabilities at the date of the financial
statements and the reported amounts of revenues and expenses during the
reporting period. Actual results could differ from those estimates.
 
 d. Cash and Equivalents
 
  WP&L considers all highly liquid debt instruments purchased and investments
with a maturity of three months or less to be cash equivalents.
 
 e. Utility Plant and Other Property and Equipment
 
  Utility plant and other property and equipment are recorded at original
cost. Utility plant costs include financing costs that are capitalized using
the FERC method for allowance for funds used during construction (AFUDC). The
AFUDC capitalization rate for 1996, 1995 and 1994 was 10.23%, 6.68% and
10.15%, respectively. These capitalized costs are recovered in rates as the
cost of the utility plant is depreciated.
 
  Normal repairs, maintenance and minor items of utility plant and other
property and equipment are expensed. Ordinary utility plant retirements,
including removal costs less salvage value, are charged to accumulated
depreciation upon removal from utility plant accounts, and no gain or loss is
recognized. Upon retirement or sale of other property and equipment, the cost
and related accumulated depreciation are removed from the accounts and any
gain or loss is included in other income and deductions.
 
 f. Depreciation
 
  WP&L uses the straight-line method of depreciation. For utility plant,
straight-line depreciation is computed on the average balance of depreciable
property at individual straight-line PSCW approved rates that consider the
estimated useful life and removal cost or salvage value as follows:
 
                                     A-22
<PAGE>
 
                       WISCONSIN POWER AND LIGHT COMPANY
 
            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(CONTINUED)
 
 
<TABLE>
<CAPTION>
                                                                  1996 1995 1994
                                                                  ---- ---- ----
      <S>                                                         <C>  <C>  <C>
      Electric................................................... 3.3% 3.3% 3.2%
      Gas........................................................ 3.7% 3.7% 3.7%
      Water...................................................... 2.6% 2.5% 2.5%
      Common..................................................... 8.1% 7.9% 7.9%
</TABLE>
 
  Depreciation expense related to WP&L's share of the decommissioning of the
Kewaunee Nuclear Power Plant is discussed in Note 11 "Commitments and
Contingencies." WP&L will implement higher depreciation rates effective
January 1, 1997.
 
  Estimated useful lives related to other property and equipment are from 4 to
12 years for equipment and 31.5 to 40 years for buildings.
 
 g. Nuclear Fuel
 
  Nuclear fuel is recorded at its original cost and is amortized to expense
based upon the quantity of heat produced for the generation of electricity.
This accumulated amortization assumes spent nuclear fuel will have no residual
value. Estimated future disposal costs of such fuel are expensed based on
kilowatthours generated.
 
 h. Regulatory Assets and Liabilities
 
  Statement of Financial Accounting Standards (SFAS) No. 71, "Accounting for
the Effects of Certain Types of Regulation," provides that rate-regulated
public utilities such as WP&L record certain costs and credits allowed in the
ratemaking process in different periods than for unregulated entities. These
are deferred as regulatory assets or regulatory liabilities and are recognized
in the consolidated statements of income at the time they are reflected in
rates. If a portion of WP&L's operations become no longer subject to the
provisions of SFAS No. 71, a write-off of regulatory assets and liabilities
would be required, unless some form of transition cost recovery is established
by the appropriate regulatory body.
 
  As of December 31, 1996 and 1995, regulatory created assets include the
following:
 
<TABLE>
<CAPTION>
                                                                1996     1995
                                                              -------- --------
      <S>                                                     <C>      <C>
      Environmental remediation costs (Note 11).............. $ 81,431 $ 81,431
      Tax related (Note 6)...................................   57,198   62,796
      Jurisdictional plant differences.......................    7,603    7,517
      Decontamination and decommissioning costs of Federal
       enrichment facilities.................................    6,061    6,555
      Other..................................................    8,584   11,970
                                                              -------- --------
          Total.............................................. $160,877 $170,269
                                                              ======== ========
</TABLE>
 
  As of December 31, 1996 and 1995, WP&L had recorded regulatory related
liabilities of $33,901 and $37,898, respectively. These liabilities are
primarily tax related.
 
 i. Revenue
 
  WP&L accrues revenues for services provided but not yet billed at month-end.
 
                                     A-23
<PAGE>
 
                       WISCONSIN POWER AND LIGHT COMPANY
 
            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(CONTINUED)
 
 
 j. Rate Matters
 
  Effective January 1, 1995, for the two-year period ended December 31, 1996,
the PSCW in rate order UR-109, authorized a 2.8 percent annual decrease in
electric rates, a 0.5 percent annual increase in gas rates and a decline in
the allowed return on common equity to 11.5 percent from 11.6 percent.
Further, the PSCW approved certain incentive programs described below:
 
    1. The electric fuel adjustment mechanism, which allowed costs to
  fluctuate within a 3 percent band width, was eliminated. The elimination of
  the adjustment mechanism did not have a material impact on earnings.
 
    2. The automatic purchased gas adjustment clause was eliminated and
  replaced by a performance based rate (PBR) mechanism. Fluctuations in the
  commodity cost of gas above or below a prescribed commodity price index
  increase or decrease WP&L's margin on gas sales. Both benefits and
  exposures are subject to customer sharing provisions. WP&L's share is
  capped at $1.1 million pre-tax. For 1996 and 1995, WP&L earned $1.1 million
  and $0.8 million, respectively, under this PBR mechanism.
 
    3. In order to promote air quality and delivery system reliability, there
  are SO/2/ emissions and service reliability performance and incentive
  clauses. Positive incentives available under these clauses include $1.5
  million pre-tax for the SO/2/ emissions and $0.5 million pre-tax for the
  service reliability. WP&L's earnings are also negatively exposed for equal
  amounts. For 1996 and 1995, WP&L collected $2.0 million pre-tax in revenues
  and also deferred $2.6 and $2.1 million pre-tax in revenues, respectively.
 
  WP&L made its required biennial rate case filing with the PSCW on April 1,
1996. Technical hearings took place during 1996. A final order is expected in
April of 1997.
 
 k. Income Taxes
 
  WP&L follows the liability method of accounting for deferred income taxes,
which requires the establishment of deferred tax liabilities and assets, as
appropriate, for all temporary differences between the tax basis of assets and
liabilities and the amounts reported in the financial statements using
currently enacted tax rates as shown in Note 6.
 
 l. Reclassifications
 
  Certain reclassifications have been made to the prior years financial
statements to conform with the current year presentation.
 
NOTE 2. PROPOSED MERGER OF THE COMPANY
 
  On November 10, 1995, WPLH, IES Industries Inc. (IES), and Interstate Power
Company (IPC) entered into an Agreement and Plan of Merger, as amended (Merger
Agreement), providing for: a) IPC becoming a wholly-owned subsidiary of WPLH,
and b) the merger of IES with and into WPLH, which merger will result in the
combination of IES and WPLH as a single holding company (collectively, the
Proposed Merger). The new holding company will be named Interstate Energy
Corporation (Interstate Energy). The Proposed Merger, which will be accounted
for as a pooling of interests and is intended to be tax-free for federal
income tax purposes, has been approved by the respective Boards of Directors
and shareowners. It is still subject to approval by several federal and state
regulatory agencies. The companies expect to receive the regulatory approvals
by the end of the third quarter of 1997.
 
                                     A-24
<PAGE>
 
                       WISCONSIN POWER AND LIGHT COMPANY
 
            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(CONTINUED)
 
 
  The summary below contains selected unaudited pro forma financial data for
the year ended December 31, 1996. The financial data should be read in
conjunction with the historical consolidated financial statements and related
notes of WPLH, IES and IPC and in conjunction with the unaudited pro forma
combined financial statements and related notes of Interstate Energy included
in the Form 10-K Annual Report of WPLH. The pro forma combined earnings per
share reflect the issuance of shares associated with the exchange ratios
discussed below.
 
<TABLE>
<CAPTION>
                                     WPLH       IES                    PRO FORMA
 (IN THOUSANDS EXCEPT PER SHARE      (AS        (AS          IPC       COMBINED
              DATA)               REPORTED)  REPORTED)  (AS REPORTED) (UNAUDITED)
 ------------------------------   ---------- ---------- ------------- -----------
 <S>                              <C>        <C>        <C>           <C>
 Operating Revenues.............  $  932,844 $  973,912   $326,084    $2,232,840
 Income from Continuing
  Operations....................  $   73,205 $   60,907   $ 25,860    $  159,972
 Earnings per share from
  Continuing Operations.........  $     2.38 $     2.04   $   2.69    $     2.12
 Assets at December 31, 1996....  $1,900,531 $2,125,562   $639,200    $4,665,293
 Long-term obligations, net at
  December 31, 1996.............  $  430,190 $  744,298   $188,731    $1,363,219
</TABLE>
 
  Under the terms of the Merger Agreement, the outstanding shares of WPLH
common stock will remain unchanged and outstanding as shares of Interstate
Energy. Each outstanding share of IES common stock will be converted to 1.14
shares of Interstate Energy common stock. Each share of IPC common stock will
be converted to 1.11 shares of Interstate Energy common stock. It is
anticipated that Interstate Energy will retain WPLH's common share dividend
payment level as of the effective time of the merger. On January 22, 1997, the
Board of Directors of WPLH declared a quarterly dividend of $0.50 per share.
This represents an annual rate of $2.00 per share.
 
  IES is a holding company headquartered in Cedar Rapids, Iowa, and is the
parent company of IES Utilities Inc. (IES Utilities) and IES Diversified Inc.
(IES Diversified). IES Utilities supplies electric and gas service to
approximately 336,000 and 176,000 customers, respectively, in Iowa. IES
Diversified and its principal subsidiaries are primarily engaged in the
energy-related, transportation and real estate development businesses. IPC, an
operating public utility headquartered in Dubuque, Iowa, supplies electric and
gas service to approximately 165,000 and 49,000 customers, respectively, in
northeast Iowa, northwest Illinois and southern Minnesota.
 
  Interstate Energy will be the parent company of WP&L, IES Utilities and IPC
and will be registered under the Public Utility Holding Company Act of 1935,
as amended (1935 Act). The Merger Agreement provides that these operating
utility companies will continue to operate as separate entities for a minimum
of three years beyond the effective date of the merger. In addition, the non-
utility operations of WPLH and IES Diversified will be combined shortly after
the effective date of the merger under one entity to manage the diversified
operations of Interstate Energy. The corporate headquarters of Interstate
Energy will be in Madison, Wisconsin.
 
  The Securities and Exchange Commission (SEC) historically has interpreted
the 1935 Act to preclude registered holding companies, with limited
exceptions, from owning both electric and gas utility systems. Although the
SEC has recommended that registered holding companies be allowed to hold both
gas and electric utility operations if the affected states agree, it remains
possible that the SEC may require as a condition to its approval of the
Proposed Merger that WPLH, IES and IPC divest their gas utility properties,
and possibly certain non-utility ventures of WPLH and IES, within a reasonable
time after the effective date of the Proposed Merger.
 
                                     A-25
<PAGE>
 
                       WISCONSIN POWER AND LIGHT COMPANY
 
            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(CONTINUED)
 
 
NOTE 3. JOINTLY OWNED UTILITY PLANTS
 
  WP&L participates with other Wisconsin utilities in the construction and
operation of several jointly owned utility generating plants. Each of the
respective owners is responsible for the financing of its portion of the
construction costs. Kilowatt-hour generation and operating expenses are
divided on the same basis of ownership with each owner reflecting its
respective costs in its consolidated statements of income. The chart below
represents WP&L's proportionate share of such plants as reflected in the
consolidated balance sheets at December 31, 1996 and 1995.
 
<TABLE>
<CAPTION>
                                                             1996                          1995
                                                ------------------------------ ----------------------------
                                                                  ACCUMULATED                  ACCUMULATED
                          OWNERSHIP                                PROVISION                    PROVISION
                          INTEREST   INSERVICE  PLANT MW PLANT IN     FOR             PLANT IN     FOR
                              %        DATE     CAPACITY SERVICE  DEPRECIATION  CWIP  SERVICE  DEPRECIATION  CWIP
                          --------- ----------- -------- -------- ------------ ------ -------- ------------ ------
<S>                       <C>       <C>         <C>      <C>      <C>          <C>    <C>      <C>          <C>
Coal:
 Columbia Energy Center.    46.2    1975 & 1978  1,023   $161,811   $ 86,375   $1,581 $160,348   $ 79,521   $  881
 Edgewater Unit 4.......    68.2           1969    330     50,796     28,056      702   50,762     26,759      216
 Edgewater Unit 5.......    75.0           1985    380    228,805     73,697       51  229,429     68,515        0
Nuclear:
 Kewaunee Nuclear Power
  Plant.................    41.0           1974    535    131,207     80,577      810  132,211     76,096      836
                                                         --------   --------   ------ --------   --------   ------
 Total..................                                 $572,619   $268,705   $3,144 $572,750   $250,891   $1,933
                                                         ========   ========   ====== ========   ========   ======
</TABLE>
 
NOTE 4. NET ACCOUNTS RECEIVABLE
 
  WP&L has a contract with a financial organization to sell, with limited
recourse, certain accounts receivable and unbilled revenues. These receivables
include customer receivables, sales to other public utilities and billings to
the co-owners of the jointly owned electric generating plants that WP&L
operates. The contract allows WP&L to sell up to $150 million of receivables
at any time. Expenses related to the sale of receivables are paid to the
financial organization under this contract, and include, along with various
other fees, a monthly discount charge on the outstanding balance of
receivables sold that approximated a 5.90 percent annual rate during 1996.
These costs are recovered in retail utility rates as an operating expense. All
billing and collection functions remain the responsibility of WP&L. The
contract expires August 16, 1998, unless extended by mutual agreement.
 
  As of December 31, 1996 and 1995, the balance of sold accounts receivable
that had not been collected totaled $86.5 million and $79.5 million,
respectively. During 1996, the monthly proceeds from the sale of accounts
receivable averaged $86.6 million, compared with $77.5 million in 1995.
 
  WP&L does not have any significant concentrations of credit risk in the
December 31, 1996 and 1995 net accounts receivable balances.
 
  In June 1996, the Financial Accounting Standards Board (FASB) issued SFAS
No. 125, "Accounting for Transfers and Servicing of Financial Assets and
Extinguishments of Liabilities," which establishes standards for asset and
liability recognition when transfers occur. This statement, effective January
1, 1997, specifies conditions when control has been surrendered which
determines if sale treatment of the receivables would be allowed. At the
present time, this new standard is not expected to materially impact WP&L's
financial position or results of operations.
 
                                     A-26
<PAGE>
 
                       WISCONSIN POWER AND LIGHT COMPANY
 
            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(CONTINUED)
 
 
NOTE 5. EMPLOYEE BENEFIT PLANS
 
 a. Pension Plans
 
  WP&L has noncontributory, defined benefit retirement plans covering
substantially all employees. The benefits are based upon years of service and
levels of compensation. The projected unit credit actuarial cost method was
used to compute net pension costs and the accumulated and projected benefit
obligations. WP&L's policy is to fund the pension cost at an amount that is at
least equal to the minimum funding requirements mandated by the Employee
Retirement Income Security Act (ERISA) and that does not exceed the maximum
tax deductible amount for the year.
 
  The following table sets forth the funded status of the plans and amounts
recognized in WP&L's consolidated balance sheets at December 31, 1996 and
1995:
 
<TABLE>
<CAPTION>
                                                            1996       1995
                                                          ---------  ---------
<S>                                                       <C>        <C>
Accumulated benefit obligation --
  Vested benefits........................................ $(161,031) $(157,111)
  Non-vested benefits....................................    (3,298)    (2,755)
                                                          ---------  ---------
    Total................................................  (164,329)  (159,866)
                                                          ---------  ---------
Projected benefit obligation.............................  (189,653)  (184,937)
Plan assets at fair value................................   218,920    202,343
                                                          ---------  ---------
  Plan assets in excess of projected benefit obligation..    29,267     17,406
Unrecognized net transition asset........................   (14,480)   (16,928)
Unrecognized prior service cost..........................     3,712      4,022
Unrecognized net loss....................................    15,011     24,685
                                                          ---------  ---------
  Prepaid pension costs.................................. $  33,510  $  29,185
                                                          =========  =========
Assumed rate of return on plan assets....................      9.00%      9.00%
                                                          =========  =========
Discount rate of projected benefit obligation............      7.50%      7.25%
                                                          =========  =========
Range of assumed rate increases for future compensation
 levels.................................................. 3.50-4.50% 3.50-4.50%
                                                          =========  =========
</TABLE>
 
  The net pension cost (benefit) recognized in the consolidated statements of
income for 1996, 1995 and 1994 included the following components:
 
<TABLE>
<CAPTION>
                                                       1996     1995     1994
                                                      -------  -------  -------
<S>                                                   <C>      <C>      <C>
Service cost......................................... $ 5,072  $ 3,879  $ 5,123
Interest cost on projected benefit obligation........  13,625   12,911   12,051
Actual return on assets.............................. (24,962) (31,548)   1,016
Amortization and deferral............................   5,452   15,103  (17,795)
                                                      -------  -------  -------
    Net pension cost (benefit)....................... $  (813) $   345  $   395
                                                      =======  =======  =======
</TABLE>
 
B. OTHER POSTRETIREMENT BENEFITS
 
  WP&L accrues for the expected cost of postretirement health-care and life
insurance benefits during the employees' years of service based on actuarial
methodologies that closely parallel pension accounting
 
                                     A-27
<PAGE>
 
                       WISCONSIN POWER AND LIGHT COMPANY
 
            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(CONTINUED)
 
requirements. WP&L elected delayed recognition of the transition obligation in
accordance with current accounting principles and is amortizing the discounted
present value of the transition obligation to expense over 20 years. For WP&L,
the cost of providing postretirement benefits, including the transition
obligation, is being recovered in retail rates under current regulatory
practices.
 
  The following table sets forth the funded status of the plans and amounts
recognized in WP&L's consolidated balance sheets at December 31, 1996 and
1995:
 
<TABLE>
<CAPTION>
                                                              1996      1995
                                                            --------  --------
<S>                                                         <C>       <C>
Accumulated benefit obligation--
  Retirees................................................. $(32,244) $(35,639)
  Fully eligible active plan participants..................   (4,954)   (6,261)
  Other active plan participants...........................   (9,396)   (8,091)
                                                            --------  --------
    Total..................................................  (46,594)  (49,991)
Plan assets at fair value..................................   13,801    11,768
                                                            --------  --------
  Accumulated benefit obligation
   in excess of plan assets................................  (32,793)  (38,223)
Unrecognized transition obligation.........................   23,532    25,003
Unrecognized prior service cost............................     (294)        0
Unrecognized net loss......................................   (5,045)    1,166
                                                            --------  --------
  Accrued postretirement benefits liability................ $(14,600) $(12,054)
                                                            ========  ========
Assumed rate of return on plan assets......................     9.00%     9.00%
                                                            ========  ========
Discount rate of accumulated benefit obligation............     7.50%     7.25%
                                                            ========  ========
Medical cost trend on paid charges:
  Initial trend rate.......................................     9.00%     9.00%
                                                            ========  ========
  Ultimate trend rate......................................     5.00%     5.00%
                                                            ========  ========
</TABLE>
 
  The net postretirement benefits cost recognized in the consolidated
statements of income for 1996, 1995 and 1994 included the following
components:
 
<TABLE>
<CAPTION>
                                                          1996    1995    1994
                                                         ------  ------  ------
<S>                                                      <C>     <C>     <C>
Service cost............................................ $1,804  $1,495  $1,739
Interest cost on projected benefit obligation...........  3,375   3,567   3,135
Actual return on assets................................. (1,351) (2,051)   (253)
Amortization of transition obligation...................  1,471   1,471   1,527
Amortization and deferral...............................    371   1,313    (381)
                                                         ------  ------  ------
  Net postretirement benefits cost...................... $5,670  $5,795  $5,767
                                                         ======  ======  ======
</TABLE>
 
  Increasing the medical cost trend rate by one percentage point in each year
would increase the accumulated postretirement benefit obligation as of
December 31, 1996 by $2.0 million and the aggregate of the service and
interest cost components of the net periodic postretirement benefit cost for
the year by $0.3 million.
 
                                     A-28
<PAGE>
 
                       WISCONSIN POWER AND LIGHT COMPANY
 
            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(CONTINUED)
 
 
C. LONG-TERM EQUITY INCENTIVE PLAN
 
  WPLH has a long-term equity incentive plan which permits the grant of non-
qualified stock options and equivalent performance units. SFAS No. 123,
"Accounting for Stock Based Compensation Plans," establishes standards of
financial accounting and reporting for stock-based compensation plans. As
allowed under SFAS No. 123, WP&L elected to continue to apply APBO No. 25,
"Accounting for Stock Issued to Employees", in accounting for stock based
compensation plans. Proforma disclosures pursuant to SFAS No. 123 for stock
options have not been presented as the impact would not change reported
earnings per share.
 
NOTE 6. INCOME TAXES
 
  The following table reconciles the statutory federal income tax rate to the
effective income tax rate on continuing operations:
 
<TABLE>
<CAPTION>
                                                               1996  1995  1994
                                                               ----  ----  ----
<S>                                                            <C>   <C>   <C>
Statutory federal income tax rate............................. 35.0% 35.0% 35.0%
State income taxes, net of federal benefit....................  6.1   5.8   5.6
Investment tax credits restored............................... (1.4) (1.5) (1.7)
Amortization of excess deferred taxes......................... (1.3) (1.4) (1.5)
Affordable housing and historical tax credits.................  0.0  (1.5)  1.3
Other differences, net........................................  1.1   0.3  (0.2)
                                                               ----  ----  ----
  Effective income tax........................................ 39.5% 36.7% 38.5%
                                                               ====  ====  ====
</TABLE>
 
  The breakdown of income tax expense as reflected in the consolidated
statements of income is as follows:
 
<TABLE>
<CAPTION>
                                                       1996     1995     1994
                                                      -------  -------  -------
<S>                                                   <C>      <C>      <C>
Current federal...................................... $37,945  $29,847  $27,406
Current state........................................   9,558    6,959    6,448
Deferred.............................................   8,217   10,716   12,799
Investment tax credit restored.......................  (1,912)  (1,916)  (1,926)
                                                      -------  -------  -------
                                                      $53,808  $45,606  $44,727
                                                      =======  =======  =======
</TABLE>
 
  The temporary differences that resulted in accumulated deferred income taxes
(assets) and liabilities as of December 31, 1996 and 1995, are as follows:
 
<TABLE>
<CAPTION>
                                                               1996      1995
                                                             --------  --------
<S>                                                          <C>       <C>
Property tax related........................................ $223,386  $214,793
Investment tax credit related...............................  (19,886)  (20,915)
Decommissioning related.....................................   14,541    12,613
Other.......................................................   26,776    33,321
                                                             --------  --------
                                                             $244,817  $239,812
                                                             ========  ========
</TABLE>
 
                                     A-29
<PAGE>
 
                       WISCONSIN POWER AND LIGHT COMPANY
 
            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(CONTINUED)
 
 
NOTE 7. SHORT-TERM DEBT AND LINES OF CREDIT
 
  WP&L and its subsidiaries maintain committed bank lines of credit, most of
which are at the bank prime rates, to obtain short-term borrowing flexibility,
including pledging lines of credit as security for any commercial paper
outstanding. Amounts available under these lines of credit totaled $70 million
as of December 31, 1996. Information regarding short-term debt and lines of
credit is as follows:
 
<TABLE>
<CAPTION>
                                               1996        1995        1994
                                            ----------  ----------  ----------
<S>                                         <C>         <C>         <C>
As of year end--
  Lines of credit borrowings............... $      --   $      --   $      --
  Commercial paper outstanding............. $   59,500  $   56,500  $   50,500
  Notes payable outstanding................ $   10,000  $   16,000  $      --
  Discount rates on commercial paper.......  5.35-5.65%  5.73-5.77%  5.64-6.12%
  Interest rates on notes payable..........       5.95%  5.80-5.83%        --
For the year ended--
  Maximum month-end amount of short-term
  debt..................................... $   69,500  $   80,000  $   50,500
  Average amount of short-term debt (based
   on daily outstanding balances).......... $   33,901  $   48,760  $   25,374
Average interest rate on short-term debt...       5.86%       5.90%       4.39%
</TABLE>
 
NOTE 8. DERIVATIVE FINANCIAL INSTRUMENTS
 
  WP&L has only limited involvement with derivative financial instruments and
does not use them for trading purposes. They are used to manage well-defined
interest rate and commodity price risks.
 
  INTEREST RATE SWAPS: WP&L enters into interest rate swap agreements to
reduce the impact of changes in interest rates on its floating-rate debt and
fees associated with the sale of its accounts receivable. The notional
principal amount of interest rate swaps outstanding as of December 31, 1996,
was $89.0 million. Average variable rates are based on rates implied in the
forward yield curve at the reporting date. The average pay and receive rates
associated with these agreements are 5.08 percent and 4.78 percent,
respectively. The swap agreements have contract maturities from two days to
three years. It is not WP&L's intent to terminate these contracts, however,
the total cost to WP&L if it were to terminate all of the agreements existing
at December 31, 1996, is $0.1 million.
 
  In 1995, WP&L entered into an interest rate forward contract related to the
anticipated issuance of $60 million of long-term debt securities. The
securities were not issued in 1996 and the forward contract was closed which
resulted in a gain of $0.8 million to WP&L. The gain was deferred and will be
recognized as an adjustment to interest expense over the life of the bonds
expected to be issued during 1997 as discussed in Note 10b.
 
  GAS SWAPS: WP&L uses gas commodity swaps to reduce the impact of price
fluctuations on gas purchased and injected into storage during the summer
months and withdrawn and sold at current market prices during the winter
months. Variances between underlying commodity prices and financial contracts
on these agreements are deferred and recognized as increases or decreases in
the cost of gas at the time the storage gas is sold. At December 31, 1996 and
1995, the commodity swap agreements outstanding were immaterial.
 
                                     A-30
<PAGE>
 
                       WISCONSIN POWER AND LIGHT COMPANY
 
            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(CONTINUED)
 
 
NOTE 9. FAIR VALUE OF FINANCIAL INSTRUMENTS
 
  The estimated fair values of financial instruments at December 31, 1996 and
1995, and the basis upon which they were estimated are as follows:
 
  CASH, NUCLEAR DECOMMISSIONING TRUST FUNDS AND SHORT-TERM DEBT: The carrying
amount of cash and short-term debt approximates fair value due to their short
maturities. As of December 31, 1996 and 1995, the investments in the nuclear
decommissioning trust, which are carried at fair value, included a net
unrealized gain of $9.4 million and $4.7 million, respectively.
 
  CUMULATIVE PREFERRED STOCK OF WP&L: The estimated fair value of the
preferred stock is $47.7 million and $49.3 million at December 31, 1996 and
1995, respectively. These amounts are based on the market yield of similar
securities and quoted market prices.
 
  LONG-TERM DEBT: At December 31, 1996 and 1995, the estimated fair value of
long-term debt is $331.9 million and $408.4 million, respectively. These
amounts are based upon the market yield of similar securities and quoted
market prices.
 
  Since WP&L is subject to regulation, any gains or losses related to the
difference between the carrying amount and the fair value of WP&L's nuclear
decommissioning trust funds and long-term debt may not be realized by its
shareholders.
 
NOTE 10. CAPITALIZATION
 
 a. Common Shareowners' Investment
 
  A retail rate order effective January 1, 1995, requires WP&L to maintain a
utility common equity level of 51.93 percent of total utility capitalization
during the test years January 1, 1995 to December 31, 1996. In addition, the
PSCW ordered that it must approve the payment of dividends by WP&L to WPLH
that are in excess of the level forecasted in the rate order ($58.1 million),
if such dividends would reduce WP&L's average common equity ratio below 51.93
percent. At December 31, 1996, WP&L's common equity ratio was 53.53 percent.
 
 b. Long-Term Debt
 
  Substantially, all of WP&L's utility plant is secured by its first mortgage
bonds. Current maturities of long-term debt of WP&L are as follows: $55.0
million in 1997, $8.9 million in 1998, $0.0 million in 1999, $1.9 million in
2000 and $0.0 million in 2001.
 
  On September 14, 1995, WP&L received an order from the PSCW authorizing the
sale of up to $60 million of long-term debt securities. WP&L had expected to
make an offering of the long-term debt securities before December 31, 1996.
WP&L did not make this offering and does not intend to request an extension of
this order. WP&L expects to request PSCW permission for the sale of up to $105
million of long-term debt securities to be issued before December 31, 1997.
WP&L intends to use the net proceeds from the sale of these securities to
provide funds for the retirement of Series Z Bonds and to repurchase on the
open market Series V and/or Series W Bonds. The remainder of the net proceeds
will be used to repay other short-term debt incurred by WP&L, to finance
utility construction expenditures and for general corporate purposes.
 
                                     A-31
<PAGE>
 
                       WISCONSIN POWER AND LIGHT COMPANY
 
            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(CONTINUED)
 
 
NOTE 11. COMMITMENTS AND CONTINGENCIES
 
 a. Coal Contract Commitments
 
  To ensure an adequate supply of coal, WP&L has entered into certain long-
term coal contracts. These contracts include a demand or take-or-pay clause
under which payments are required if contracted quantities are not purchased.
Purchase obligations on these coal and related rail contracts total
approximately 14.5 million tons through December 31, 2001. WP&L's management
believes it will meet minimum coal and rail purchase obligations under the
contracts. Minimum purchase obligations on these contracts over the next five
years are estimated to be $36 million in 1997, $37 million in 1998, $28
million in 1999, $9 million in 2000 and $9 million in 2001.
 
 b. Purchased Power and Gas
 
  Under firm purchased power and gas contracts, WP&L is obligated as follows
(dollars in millions):
 
<TABLE>
<CAPTION>
                                                   PURCHASED POWER PURCHASED GAS
                                                   --------------- -------------
      <S>                                          <C>             <C>
      1997........................................      $64.2          $46.8
      1998........................................       16.8           40.2
      1999........................................       20.2           30.7
      2000........................................       27.6           26.2
      2001........................................       28.9           21.6
      Thereafter..................................       84.9           46.1
</TABLE>
 
 c. Manufactured Gas Plant Sites
 
  WP&L has a current or previous ownership interest in 11 properties
associated in the past with the production of manufactured gas. Some of these
sites contain coal tar waste products which may present an environmental
hazard. WP&L owns five of these sites, three are currently owned by
municipalities and the remaining three are currently owned by private
companies.
 
  Through ongoing investigations and studies, WP&L confirmed that there was no
contamination at two of the sites and only a minimal likelihood of
contamination at a third site. As WP&L has received close out letters from the
State of Wisconsin Department of Natural Resources (DNR) for these three
sites, WP&L has no further obligation at these sites. WP&L has also
implemented DNR-approved remediation plans at two additional sites in the last
several years. An air sparging/biosparging remediation system was implemented
at one of the sites, while excavation and disposal of the coal tar residue and
contaminated soils was implemented at the other. Groundwater monitoring is
ongoing at both sites.
 
  WP&L currently estimates that the remaining remediation costs associated
with the former manufactured gas plant sites is $74 million. The estimate
includes the costs of feasibility studies, data collection, soil and
groundwater remediation activities and ongoing monitoring activities through
2027. The estimate is based on a number of factors including the estimated
extent and volume of contaminated soil and/or groundwater. The estimate is
also premised in part on a remediation method that involves treatment or
removal of contaminated soil. Based on recent approvals from the DNR, WP&L may
be able to implement a less-costly containment and control remediation
strategy at two of the remaining sites. WP&L plans to implement this
remediation at these two sites in 1997. If remediation is successful,
management believes there may be a significant reduction in the estimated
liability.
 
                                     A-32
<PAGE>
 
                       WISCONSIN POWER AND LIGHT COMPANY
 
            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(CONTINUED)
 
 
  Changes in the liability do not immediately impact the earnings of WP&L.
Under the current rate making treatment approved by the PSCW, the costs
expended in the environmental remediation of these sites are deferred and
collected from gas customers over a five year period after new rates are
implemented. Management believes future costs will also be recovered in rates.
 
 d. Spent Nuclear Fuel and Decommissioning Costs
 
  WP&L's share of the decommissioning costs of Kewaunee Nuclear Power Plant
(Kewaunee) is estimated to be $180 million (in 1996 dollars, assuming the
plant is operating through 2013) based on a 1992 site-specific study, using
the immediate dismantlement method of decommissioning. The costs of
decommissioning are assumed to escalate at an annual rate of 6.5 percent. The
undiscounted amount of decommissioning costs estimated to be expended between
the years 2014 and 2050 is $1,016 million.
 
  As required by the PSCW and FERC, WP&L makes annual contributions to
qualified and nonqualified external trust funds to provide for decommissioning
of Kewaunee. WP&L's annual contribution is $10.7 million for the years ended
December 31, 1996, 1995 and 1994. This amount is fully recovered in rates. The
after-tax income of the external trust funds was $2.7 million, $2.8 million
and $2.7 million for 1996, 1995 and 1994, respectively.
 
  Decommissioning costs, which include the annual contribution to external
trust funds and earnings on the assets of these trusts, are recorded as
depreciation expense in the consolidated statements of income with the
cumulative amount included in the accumulated provision for depreciation on
the consolidated balance sheets. As of December 31, 1996, the total
decommissioning costs included in the accumulated provision for depreciation
were $90.7 million.
 
  Under the Nuclear Waste Policy Act of 1982, the U.S. Department of Energy
(DOE) is responsible for the ultimate storage and disposal of spent nuclear
fuel removed from nuclear reactors. Interim storage space for spent nuclear
fuel is currently provided at Kewaunee. Currently there is on-site storage
capacity for spent fuel through the year 2001. An investment of approximately
$2.5 million could provide additional storage sufficient to meet spent fuel
storage needs until the expiration of the current operating license.
 
  The following summarizes the investment at December 31, 1996 and 1995:
 
<TABLE>
<CAPTION>
                                                                1996     1995
                                                              -------- --------
      <S>                                                     <C>      <C>
      Original cost of nuclear fuel.......................... $166,342 $160,997
      Less--Accumulated amortization.........................  146,974  142,130
                                                              -------- --------
      Nuclear fuel, net...................................... $ 19,368 $ 18,867
                                                              ======== ========
</TABLE>
 
 e. Nuclear Performance
 
  In September 1996, Kewaunee was taken out of service for a scheduled
refueling and maintenance outage which was originally projected to be of five
weeks duration. During the outage, however, extensive tube degradation was
encountered which extended the outage through the first quarter of 1997. The
estimated costs attributable to the outage extension are replacement power
costs of $500,000 per week and WP&L's share of the repair costs are
approximately $2.3 million of which $1.4 million was expensed in 1996.
Additional details of the Kewaunee outage can be found elsewhere in this
report in "Management's Discussion and Analysis of Financial Condition and
Results of Operations."
 
                                     A-33
<PAGE>
 
                       WISCONSIN POWER AND LIGHT COMPANY
 
            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(CONTINUED)
 
 
 f. Nuclear Insurance
 
  The Price Anderson Act provides for the payment of funds for public
liability claims arising from a nuclear incident. Accordingly, in the event of
a nuclear incident, WP&L, as a 41-percent owner of Kewaunee, is subject to an
overall assessment of approximately $32.5 million per incident, not to exceed
$4.1 million payable in any given year.
 
  Through its membership in Nuclear Mutual Limited and Nuclear Electric
Insurance Limited, WP&L has obtained property damage and decontamination
insurance totaling $2 billion for loss from damage at Kewaunee. In addition,
WP&L maintains outage and replacement power insurance coverage totaling $101.4
million in the event an outage exceeds 21 weeks.
 
 g. Planned Capital Expenditures
 
  Plans for the construction and financing of future additions to utility
plant can be found elsewhere in this report in "Management's Discussion and
Analysis of Financial Condition and Results of Operations."
 
NOTE 12. SEGMENT INFORMATION
 
  The following table sets forth certain information relating to WP&L's
consolidated continuing operations:
 
<TABLE>
<CAPTION>
                                                  1996       1995       1994
                                               ---------- ---------- ----------
<S>                                            <C>        <C>        <C>
Operation information:
  Customer revenues--
    Electric.................................. $  589,482 $  546,324 $  531,747
    Gas.......................................    165,627    139,165    151,931
    Water.....................................      4,166      4,183      4,133
  Operating income (loss)
    Electric.................................. $  136,339 $  134,180 $  118,782
    Gas.......................................     18,929     16,963     13,075
    Water.....................................      1,074      1,680      1,114
Investment information:
  Identifiable assets, including allocated
   common plant at December 31--
    Electric.................................. $1,225,321 $1,226,786 $1,176,670
    Gas.......................................    262,090    250,643    234,815
    Water.....................................     21,389     20,111     18,791
    Assets not allocated......................    169,014    143,625    154,848
Other information:
  Construction and nuclear fuel expenditures--
    Electric.................................. $  125,894 $  122,297 $  103,420
    Gas.......................................     17,978     16,905     20,319
    Water.....................................      1,669      2,124      2,149
  Depreciation and amortization expense
    Electric.................................. $   74,492 $   71,379 $   64,695
    Gas.......................................      9,756      9,629      8,082
    Water.....................................        694        156        417
</TABLE>
 
                                     A-34
<PAGE>
 
                            SHAREOWNER INFORMATION
 
MARKET INFORMATION
 
  The 4.50% series of preferred stock is listed on the American Stock
Exchange, with the trading symbol of Wis Pr. All other series of preferred
stock are traded on the over-the-counter market. Seventy-four percent of the
Company's individual preferred shareowners are Wisconsin residents.
 
DIVIDEND INFORMATION
 
  Preferred stock dividends paid per share for each quarter during 1996 were
as follows:
 
<TABLE>
<CAPTION>
SERIES           DIVIDEND
- ------           --------
<S>              <C>
4.40%...........  $1.10
4.50%...........  $1.125
4.76%...........  $1.19
4.80%...........  $1.20
</TABLE>
<TABLE>
<CAPTION>
SERIES           DIVIDEND
- ------           --------
<S>              <C>
4.96%........... $1.24
6.20%........... $1.55
6.50%........... $0.4025
</TABLE>
 
  As authorized by the Wisconsin Power and Light Company Board of Directors,
dividend record and payment dates normally are as follows:
 
<TABLE>
<CAPTION>
             RECORD DATE                  PAYMENT DATE
             -----------                  ------------
             <S>                          <C>
             February 28................. March 15
             May 31...................... June 15
             August 31................... September 15
             November 30................. December 15
</TABLE>
 
STOCK TRANSFER AGENT AND REGISTRAR
 
    WPL Holdings, Inc.
    Shareowner Services
    P.O. Box 2568
    Madison, WI 53701-2568
 
FORM 10-K INFORMATION
 
  A copy of Form 10-K as filed with the Securities and Exchange Commission
will be provided without charge upon request. Requests may be directed to
Shareowner Services at the above address.
 
EXECUTIVE OFFICERS OF WP&L
 
  ERROLL B. DAVIS, JR., 52, was elected President and Chief Executive Officer
effective August 1, 1988 and has been a board member since April 1984. He had
been Executive Vice President since May 1984, Vice President--Finance and
Public Affairs since November 1982 and Vice President--Finance since August
1978. Mr. Davis was elected President of WPL Holdings, Inc. on January 17,
1990 and Chief Executive Officer of WPL Holdings, Inc. effective January 17,
1990. He has served as a director of WPL Holdings, Inc. since March 1988.
 
  EDWARD M. GLEASON, 56, was elected Corporate Secretary of WP&L and WPL
Holdings, Inc. effective December 15, 1993. He was elected Vice President and
Treasurer of WPL Holdings, Inc. effective October 3,
 
                                     A-35
<PAGE>
 
1993. He previously served as Vice President--Finance and Treasurer of WP&L
since May 1986. Mr. Gleason functions as principal financial officer of WPL
Holdings, Inc.
 
  A.J. (NINO) AMATO, 45, was appointed Senior Vice President effective October
3, 1993. He previously served as Vice President--Marketing and Strategic
Planning since December 1992, Vice President--Marketing and Communications
since January 1989 and Director of Electric Marketing and Customer Service
since October 1988. He had been President of Forward Wisconsin, Inc. from 1987
to 1988.
 
  WILLIAM D. HARVEY, 47, was appointed Senior Vice President effective October
3, 1993. He previously served as Vice President--Natural Gas and General
Counsel since 1992, Vice President--General Counsel since October 1, 1990 and
Vice President--Assistant General Counsel since July 1986. Prior to joining
the Company, he was a member of the law firm of Wheeler, Van Sickle, Anderson,
Norman and Harvey.
 
  ELOIT G. PROTSCH, 43, was appointed Senior Vice President effective October
3, 1993. He previously served as Vice President--Customer Services and Sales
since August 1992, Vice President and General Manager--Energy Services since
January 1989 and District Manager, Dane County, since October 1986.
 
  DANIEL A. DOYLE, 38, was appointed Vice President--Power Production on April
8, 1996. He previously served as Vice President--Finance, Controller and
Treasurer since December 1994 and as Controller and Treasurer of WP&L since
October 3, 1993. He served as Controller since July, 1992. Prior to joining
the Company, he was Controller of Central Vermont Public Service Corporation
since December 1988.
 
  DAVID E. ELLESTAD, 56, Vice President, was appointed Scholar in Residence at
the University--Wisconsin-Platteville, effective January 15, 1995. His
appointment is for a two year period. He previously served as Vice President--
Electrical Engineering and Operations since August 1, 1992. He served as Vice
President--Engineering and Operations since 1988; Vice President of Electrical
Engineering and Procurement since January 1986; Director of Electrical
Engineering and Procurement since May 1985 and Director of Electrical
Engineering since November 1979.
 
  SUSAN J. KOSMO, 50, was elected Assistant Controller on September 20, 1995.
She had been Trust Investments and Investor Relations Supervisor in the
Treasury Department since 1992 and Financial Relations Supervisor since 1989.
 
  DAVID A. RAMOS, 40, was elected Assistant Controller on January 23, 1995. He
previously served the Company as Manager of Budgets, Rates and Cost Accounting
since January 1994, Manager of Budgets and Rates since October 1992 and
Manager of Rates and Financial Planning since January 1990.
 
  ROBERT A. RUSCH, 34, was elected Assistant Treasurer on September 20, 1995.
He had been Financial Analyst in the Finance Department since April 1989.
 
  STEVEN F. PRICE, 44, was appointed Assistant Corporate Secretary on April
15, 1992. He had been Cash Management Supervisor since December 1987. He was
also appointed Assistant Corporate Secretary and Assistant Treasurer of WPL
Holdings, Inc. on April 15, 1992.
 
  JOSEPH E. SHEFCHEK, 40, was elected Assistant Vice President of
Environmental Affairs and Research effective December 25, 1994. He previously
served as Director of Environmental Affairs and Research since June 1991.
Before joining the Company, he held various environmental engineering
positions in private industry and government.
 
                                     A-36
<PAGE>
 
  BARBARA J. SWAN, 45, was elected Vice President--General Counsel effective
December 25, 1994. She previously served as General Counsel since 1993 and
Associate General Counsel from 1987-1993.
 
  PAMELA J. WEGNER, 49, was elected Vice President--Information Services and
Administration on October 13, 1994. Prior to joining the Company, she was the
Administrator of the Division of Finance and Program Management in the
Wisconsin Department of Administration since 1987.
 
  KIM K. ZUHLKE, 43, was elected Vice President--Customer Services and Sales
effective October 3, 1993. He previously served as Director of Marketing and
Sales Services since 1991, Director of Market Research, Planning and
Development since February 1990, Director of Customer Services since 1988 and
District Manager at Beaver Dam since 1984.
 
  NOTE: All ages are as of December 31, 1996. None of the executive officers
listed above is related to any member of the Board of Directors or nominee for
director of the Company.
 
  Executive officers of the Company have no definite terms of office and serve
at the pleasure of the Board of Directors.
 
                                     A-37
<PAGE>
 
 
 
         [MAP DESCRIBING DIRECTIONS TO ANNUAL MEETING OF SHAREOWNERS]
 
 
<PAGE>
 
[LOGO OF WISCONSIN POWER & LIGHT]

                   -----------------------------------------
                   PROXY CARD AND ANNUAL MEETING RESERVATION
                   -----------------------------------------

To All Wisconsin Power & Light Co. Shareowners:

You are invited to attend the Annual Meeting of Shareowners on Wednesday, April 
23, 1997, at 10:00 a.m. in the Exhibition Hall at the Dane County Exposition 
Center, 1881 Expo Mall, Madison, Wisconsin.

Attached below is your 1997 Wisconsin Power & Light Co. Proxy Card and Annual 
Meeting Luncheon Reservation Form.  Please read both sides of the Proxy Card, 
note your election, sign and date it. Detach and return it promptly in the 
self-addressed enclosed envelope.  We encourage you to vote your shares.

If you are attending the Annual Meeting and Luncheon, please complete, detach 
and return the Reservation Form with the signed proxy card in the enclosed 
envelope.

To cancel your luncheon reservation, contact Shareowners Services at:  
Local (Madison)...608-252-3110
Toll Free.......1-800-356-5343

                                   IMPORTANT
You are urged to date and sign the enclosed proxy and return it promptly.  This 
will help avoid any expenses associated with follow-up letters to shareowners 
who have not responded.


                    Please FOLD and DETACH Reservation Form
- --------------------------------------------------------------------------------
VOID
                                                                   ACCT #9999999

                  (WE) WILL ATTEND THE ANNUAL MEETING LUNCHEON

Please list your name(s) and your guest(s) below:

- --------------------------------------------------------------------------------

- --------------------------------------------------------------------------------

- --------------------------------------------------------------------------------

- --------------------------------------------------------------------------------
You must return this stub if you are planning to attend the luncheon.

                    Please FOLD here and DETACH Proxy Card
- --------------------------------------------------------------------------------
PROXY

ELECTION OF DIRECTORS:
Nominees for terms ending in 2000.

                                   Withheld    For All
                       For All     For All    Except(*)
                          [_]         [_]         [_]

Errol B. Davis, Jr.
Milton E. Neshek
Carol T. Toussaint

(*) To withhold authority to vote for any individual nominee, strike a line
    through the nominee's name to the left and mark an (X) in the 'For All
    Except' box.

- --------------------------------------------------------------------------------
VOID

                                                                  ACCT #99999999
                                                                 PROXY #500002-7

Please date and sign your name(s) exactly as shown above and mail promptly in 
the enclosed envelope.

- --------------------------------------------------------------------------------
  Signature                                                        Date

- --------------------------------------------------------------------------------
  Signature                                                        Date

IMPORTANT:  When signing as attorney, executor, administrator, trustee, or 
guardian, please give your full title as such.  In the case of JOINT HOLDERS, 
all should sign.
<PAGE>
 
[LOGO OF WP&L]    Wisconsin Power & Light
                  P.O. Box 2568
                  Madison, WI  53701-2568


                ----------------------------------------------
                ANNUAL MEETING OF SHAREOWNERS - April 23, 1997
                ----------------------------------------------

     The undersigned appoints Erroll B. Davis, Jr. and Edward M. Gleason, or
either of them, attorneys and proxies, with power of substitution, to vote all
shares of preferred stock of Wisconsin Power and Light Company of record in the
name of the undersigned at the close of business on February 25, 1997, at the
Annual Meeting of Shareowners of the Company, to be held in the Exhibition Hall
at the Dane County Exposition Center, Madison, Wisconsin, on April 23, 1997, at
10:00 a.m., and at all adjournments thereof, upon matters that may properly come
before the meeting, including matters described in the Company's Notice of
Annual Meeting of Shareowners dated March 7, 1997 and accompanying Proxy
Statement subject to any directions indicated on the reverse side of this card.


This Proxy is solicited on behalf of the Board of Directors of Wisconsin Power
and Light Company.

     If No Choice is Specified, the Proxies Shall vote FOR the Proposals.

           (continued and to be signed and dated on the other side)



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