WISCONSIN BELL INC
10-Q, 1996-08-07
TELEPHONE COMMUNICATIONS (NO RADIOTELEPHONE)
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<PAGE>1                                     
                                      
                                      
                                      
                     SECURITIES AND EXCHANGE COMMISSION
                           Washington, D.C.  20549
                                      
                                      
                                  Form 10-Q
                                      
                                      
            [X]  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
                   OF THE SECURITIES EXCHANGE ACT OF 1934
                                      
                                      
                For the Quarterly Period Ended June 30, 1996
                                      
                                     or
                                      
           [  ]  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
                   OF THE SECURITIES EXCHANGE ACT OF 1934
                                      
                        Commission File Number 1-6589
                                      
                                      
                            WISCONSIN BELL, INC.
                                      
           (Incorporated under the laws of the State of Wisconsin)
                                      
               722 North Broadway, Milwaukee, Wisconsin 53202
                                      
              I.R.S. Employer Identification Number 39-0716650
                                      
                      Telephone Number - (800) 257-0902
                                      
                                      
  THE REGISTRANT, A WHOLLY OWNED SUBSIDIARY OF AMERITECH CORPORATION,
  MEETS THE CONDITIONS SET FORTH IN GENERAL INSTRUCTION H(1)(a) AND (b)
  OF FORM 10-Q AND IS THEREFORE FILING THIS FORM WITH REDUCED DISCLOSURE
  FORMAT PURSUANT TO GENERAL INSTRUCTION H(2).
  
  Indicate by check mark whether the registrant (1) has filed all
  reports required to be filed by Section 13 or 15(d) of the Securities
  Exchange Act of 1934 during the preceding 12 months (or for such
  shorter period that the registrant was required to file such reports),
  and (2) has been subject to such filing requirements for the past 90
  days.
  Yes X    No
    ----     ----
  
  
  At July 31, 1996, 31,960,395 common shares were outstanding.

<PAGE>2

                                      
                       Part I - Financial Information
                       ------------------------------

The following condensed financial statements have been prepared by Wisconsin
Bell, Inc. (the Company) pursuant to the rules and regulations of the
Securities and Exchange Commission (SEC) and, in the opinion of the Company,
include all adjustments (consisting only of normal recurring adjustments)
necessary for a fair statement of results for each period shown.  Certain
information and footnote disclosures normally included in financial
statements prepared in accordance with generally accepted accounting
principles have been condensed or omitted pursuant to such SEC rules and
regulations.  The Company believes that the disclosures made are adequate to
make the information presented not misleading.  These financial statements
should be read in conjunction with the financial statements and notes
thereto included in the Company's latest Annual Report on Form 10-K and the
quarterly report on Form 10-Q previously filed in the current year.

           CONDENSED STATEMENTS OF INCOME AND ACCUMULATED DEFICIT
                            (Dollars in Millions)
                                 (Unaudited)
                                      
                                   Three Months Ended     Six Months Ended
                                         June 30               June 30
                                    ---------------       ---------------
                                    1996       1995       1996       1995
                                    ----       ----       ----       ----

Revenues........................ $   305.1  $   280.6  $   601.8  $   551.4
                                 ---------  ---------  ---------  ---------
Operating expenses
  Employee-related expenses.....      51.8       54.7      106.0      111.9
  Depreciation and amortization.      44.1       42.8       87.8       84.9
  Other operating expenses......     101.2       89.8      198.3      174.0
  Restructuring credit..........      --         --         --        (26.4)
  Taxes other than income taxes.      17.9       15.4       32.7       30.1
                                 ---------  ---------  ---------  ---------
                                     215.0      202.7      424.8      374.5
                                 ---------  ---------  ---------  ---------
Operating income................      90.1       77.9      177.0      176.9
Interest expense................       6.8        7.5       13.6       15.2
Other income (expense), net.....       0.5       (0.2)       1.3        0.2
                                 ---------  ---------  ---------  ---------
Income before income taxes......      83.8       70.2      164.7      161.9
Income taxes....................      30.6       27.1       61.4       63.7
                                 ---------  ---------  ---------  ---------
Net income......................      53.2       43.1      103.3       98.2

Accumulated deficit,
  beginning of period...........    (121.9)    (179.8)    (126.9)    (195.5)
    Less, dividends declared....      50.7       40.9       95.8       80.3
                                 ---------  ---------  ---------  ---------
Accumulated deficit,
  end of period................. $  (119.4) $  (177.6) $  (119.4) $  (177.6)
                                 =========  =========  =========  =========

See Notes to Condensed Financial Statements.

<PAGE>3


                          CONDENSED BALANCE SHEETS
                            (Dollars in Millions)
                                      
                                           June 30, 1996  Dec. 31, 1995
                                           -------------  -------------
                                            (Unaudited)   (Derived from
                                                             Audited
                                                            Financial
                                                           Statements)
ASSETS
- ------
Current assets
 Cash and temporary cash investments.........  $     0.1     $     0.1
 Receivables, net
   Customers.................................      239.0         230.3
   Ameritech and affiliates..................        7.0          18.1
   Other.....................................        7.8           9.5
 Material and supplies.......................        1.9           1.9
 Prepaid and other...........................        7.8          10.8
                                               ---------     ---------
                                                   263.6         270.7
                                               ---------     ---------
Property, plant and equipment................    2,855.1       2,815.9
Less, accumulated depreciation...............    1,703.0       1,649.0
                                               ---------     ---------
                                                 1,152.1       1,166.9
                                               ---------     ---------
Investments, primarily in affiliates.........       26.0          27.4
Other assets and deferred charges............       94.1          91.9
                                               ---------     ---------
Total assets.................................  $ 1,535.8     $ 1,556.9
                                               =========     =========



See Notes to Condensed Financial Statements.

<PAGE>4


                    CONDENSED BALANCE SHEETS (continued)
                            (Dollars in Millions)
                                      
                                           June 30, 1996  Dec. 31, 1995
                                           -------------  -------------
                                            (Unaudited)   (Derived from
                                                             Audited
                                                            Financial
                                                           Statements)
LIABILITIES AND SHAREOWNER'S EQUITY

Current liabilities
 Debt maturing within one year
  Ameritech.................................   $   142.8     $   110.8
  Other.....................................        --             0.1
 Accounts payable
  Ameritech Services, Inc. (ASI)............        51.7          45.5
  Ameritech and affiliates..................        15.0          13.8
  Other.....................................        57.4          78.2
 Other current liabilities..................        50.6          85.1
                                               ---------     ---------
                                                   317.5         333.5
                                               ---------     ---------
Long-term debt..............................       305.8         305.8
                                               ---------     ---------
Deferred credits and other long-term liabilities
 Accumulated deferred income taxes..........        56.2          59.0
 Unamortized investment tax credits.........        23.4          26.0
 Postretirement benefits
   other than pensions......................       260.4         262.7
 Long-term payable to ASI...................         7.7           8.3
 Other .....................................        32.6          36.9
                                               ---------     ---------
                                                   380.3         392.9
                                               ---------     ---------
Shareowner's equity
 Common shares - ($20 par value;
   31,995,000 shares authorized;
   31,960,395 issued and outstanding).......       639.2         639.2
 Proceeds in excess of par value............        12.4          12.4
 Accumulated deficit........................      (119.4)       (126.9)
                                               ---------     ---------
                                                   532.2         524.7
                                               ---------     ---------
Total liabilities and shareowner's equity...   $ 1,535.8     $ 1,556.9
                                               =========     =========


See Notes to Condensed Financial Statements.

<PAGE>5
                                      
                                      
                     CONDENSED STATEMENTS OF CASH FLOWS
                            (Dollars in Millions)
                                 (Unaudited)
                                      
                                                    Six Months Ended
                                                         June 30
                                                     -------------
                                                   1996         1995
                                                   ----         ----
CASH FLOWS FROM OPERATING ACTIVITIES:
Net income....................................  $   103.3      $  98.2
 Adjustments to net income
  Restructuring credit, net of tax............       --          (15.8)
  Depreciation and amortization...............       87.8         84.9
  Deferred income taxes, net..................       (2.7)         9.1
  Investment tax credits, net.................       (2.6)        (2.8)
  Capitalized interest........................       (0.4)        (0.5)
  Provision for uncollectibles................       13.7          5.6
  Change in accounts receivable...............       (9.6)       (10.5)
  Change in material and supplies.............       (2.2)         0.1
  Change in certain other current assets......        2.9          1.3
  Change in accounts payable..................      (13.4)        (4.3)
  Change in certain other current
   liabilities ...............................      (34.5)         9.0
  Change in certain other noncurrent
   assets and liabilities.....................       (9.2)       (10.0)
  Other.......................................        1.3          3.0
                                                 --------     --------
Net cash from operating activities............      134.4        167.3
                                                 --------     --------
CASH FLOWS FROM INVESTING ACTIVITIES:
Capital expenditures..........................      (73.1)       (66.7)
Proceeds from disposals of
 property, plant and equipment................        2.5          0.3
Other investing activity .....................        0.1          0.1
                                                 --------     --------
Net cash from investing activities............      (70.5)       (66.3)
                                                 --------     --------
CASH FLOWS FROM FINANCING ACTIVITIES:
Intercompany financing, net...................       32.0        (61.1)
Retirements of long-term debt.................       (0.1)        (0.4)
Dividend payments.............................      (95.8)       (39.5)
                                                 --------     --------
Net cash from financing activities............      (63.9)      (101.0)
                                                 --------     --------
Net change in cash and
 temporary cash investments...................       --           --
Cash and temporary cash investments,
 beginning of period..........................        0.1         --
                                                 --------     --------
Cash and temporary cash investments,
 end of period................................   $    0.1     $   --
                                                 ========     ========


See Notes to Condensed Financial Statements.

<PAGE>6                                      
                                      
                   NOTES TO CONDENSED FINANCIAL STATEMENTS
                            (Dollars in Millions)
                                      
                                JUNE 30, 1996
                                      
  NOTE 1:   Work Force Restructuring
  
  As announced in March 1994, the Company's parent, Ameritech
  Corporation, restructured its existing nonmanagement work force,
  reducing the work force by 11,500 employees during 1994 and 1995,
  including 1,113 at the Company.  As a result of the restructuring, the
  Company recorded a gain of $26.4 million or $15.8 million after-tax in
  the first six months of 1995, resulting primarily from settlement
  gains from lump sum pension payments from the Ameritech Pension Plan
  to former employees. No restructuring charges or credits were recorded
  in the first six months of 1996.
  
  The Company recorded additional restructuring charges in the fourth
  quarter of 1995, primarily for the consolidation of data centers and
  additional work force reductions.  The total accrual amount remaining
  related to work force restructuring charges was not significant as of
  June 30, 1996.  See further discussion in Management's Discussion and
  Analysis below.
  
<PAGE>7  


        MANAGEMENT'S DISCUSSION AND ANALYSIS OF RESULTS OF OPERATIONS
                                     
  The following is a discussion and analysis of the changes in revenues,
  operating expenses and other income and expenses for the first six
  months of 1996 as compared with the first six months of 1995.
  
  Results of Operations
  ---------------------
  Revenues
  --------
  Total revenues in the first six months of 1996 were $601.8 million and
  were $551.4 million for the same period in 1995.  The following
  paragraphs explain the components of that change.
  
  ----------------------------------------------------------------------
  Local service
  -------------
                                   June 30         Increase  Percent
                                  ----------
  (dollars in millions)         1996      1995    (Decrease)  Change
   -------------------          ----      ----     --------   ------
  
  Six Months Ended          $  303.3   $  269.7    $  33.6     12.5
  
  The increase in local service revenues for the six months ended June
  30, 1996 was primarily attributable to higher network volumes, which
  resulted in an increase to revenues of $30.6 million.  The higher
  volumes result principally from growth in the number of access lines,
  which increased 3.4 percent to 2,078,000 as of June 30, 1996 as
  compared with 2,009,000 at June 30, 1995, and greater sales of call
  management services, such as Call Forwarding and Caller ID.  Also
  included in the revenue increase were rate increases of $1.6 million.
  
  ----------------------------------------------------------------------
  Network access
  --------------
                                   June 30         Increase  Percent
                                  ----------
  (dollars in millions)         1996      1995    (Decrease)  Change
   -------------------          ----      ----     --------   ------
  
  Interstate
  ----------
  Six Months Ended          $  130.0   $  125.0    $   5.0      4.0
  
  Intrastate
  ----------
  Six Months Ended          $   30.9   $   31.5    $  (0.6)    (1.9)
  
  The increase in interstate network access revenues for the six months
  ended June 30, 1996 was due primarily to higher network usage, which
  resulted in additional revenues of $15.0 million, partially offset by
  net rate reductions of $7.4 million, as well as higher National
  Exchange Carrier Association common line support payments.  Minutes of
  use related to interstate calls increased 8.5 percent in 1996.
  
  The decrease in intrastate network access revenues for the six months
  ended June 30, 1996 was primarily attributable to rate reductions of
  $8.5 million, partially offset by higher network usage, which resulted
  in additional revenues of $7.9 million.  Minutes of use related to
  intrastate calls increased 14.6 percent in 1996.
  

<PAGE>8                  
                    
                    Management's Discussion and Analysis
                     of Results of Operations (cont'd.)
                                      
  Long distance service
  ---------------------
                                   June 30         Increase  Percent
                                  ----------
  (dollars in millions)         1996      1995    (Decrease)  Change
   -------------------          ----      ----     --------   ------
  
  Six Months Ended          $   86.6   $   83.8    $   2.8      3.3
  
  The increase in long distance service revenues for the first six
  months of 1996 was due to increased network usage, resulting in
  revenue increases of $2.6 million.
  
  ----------------------------------------------------------------------
  Other
  -----
                                   June 30         Increase  Percent
                                  ----------
  (dollars in millions)         1996      1995    (Decrease)  Change
   -------------------          ----      ----     --------   ------
  
  Six Months Ended          $   51.0   $   41.4    $   9.6     23.2
  
  Other revenues include revenues derived from directory advertising,
  billing and collection services, inside wire installation and
  maintenance services and other miscellaneous services.  The increase
  in other revenues for the six months ended June 30, 1996 was due
  primarily to growth in voice messaging, sales of equipment and other
  nonregulated services of $9.2 million, as well as an increase in
  inside wire installation and maintenance revenues of $3.0 million.
  These increases were partially offset by decreases in rent revenue and
  other miscellaneous revenues of $2.6 million.
  
  ----------------------------------------------------------------------
  Operating expenses
  ------------------
  
  Total operating expenses for the six months ended June 30, 1996
  increased by $50.3 million or 13.4 percent to $424.8 million.  The
  increase was partially attributable to work force restructuring, which
  resulted in a credit of $26.4 million in the first quarter of 1995
  related to noncash settlement gains from the pension plan, as well as
  increases in other operating expenses, such as affiliated services and
  cost of sales, as discussed below.
  
  ----------------------------------------------------------------------
  Employee-related expenses
  -------------------------
                                   June 30         Increase  Percent
                                  ----------
  (dollars in millions)         1996      1995    (Decrease)  Change
   -------------------          ----      ----     --------   ------
  
  Six Months Ended          $  106.0   $  111.9    $  (5.9)    (5.3)
  
  The decrease in employee-related expenses for the six months ended
  June 30, 1996 was due primarily to decreases of $4.3 million in
  benefits and other employee-related expenses and $4.5 million related
  to lower work force levels, overtime and payroll taxes.  These
  decreases were partially offset by wage and bonus increases.
  
  There were 4,351 employees at June 30, 1996, compared with 4,429 at
  June 30, 1995.
  
<PAGE>9

                    Management's Discussion and Analysis
                     of Results of Operations (cont'd.)
                                      
  Depreciation and
       amortization
  ------------------
                                   June 30         Increase  Percent
                                  ----------
  (dollars in millions)         1996      1995    (Decrease)  Change
   -------------------          ----      ----     --------   ------
  
  Six Months Ended          $   87.8   $   84.9    $   2.9      3.4
  
  The increase in depreciation and amortization for the six months ended
  June 30, 1996 is primarily due to an increase in depreciable plant
  balances, resulting in an increase in depreciation expense of $5.2
  million, as well as an increase in depreciation rates used for certain
  asset categories related to newer technologies, resulting in an
  increase of $2.0 million.  These increases were partially offset by a
  decrease of $4.1 million resulting from two major asset categories
  becoming fully depreciated in 1995 requiring no further depreciation
  accruals in 1996.
  
  ----------------------------------------------------------------------
  Other operating expenses
  ------------------------
                                   June 30         Increase  Percent
                                  ----------
  (dollars in millions)         1996      1995    (Decrease)  Change
   -------------------          ----      ----     --------   ------
  
  Six Months Ended          $  198.3   $  174.0    $  24.3     14.0
  
  The increase in other operating expenses for the six months ended June
  30, 1996 was due to increases of $20.4 million in uncollectible and
  other expenses related to increased sales efforts for equipment sales,
  call management services, such as voice messaging and other
  nonregulated services, and cost of sales, related to equipment sales.
  Affiliated service expenses increased by $10.4 million, due primarily
  to systems programming and reengineering.  These increases were
  partially offset by a decrease of $6.4 million in contract services
  and advertising expenses.
  
  ----------------------------------------------------------------------
  Restructuring credit
  --------------------
                                   June 30                   Percent
                                  ----------
  (dollars in millions)         1996      1995      Change    Change
   -------------------          ----      ----      --------  ------
  
  Six Months Ended          $   --     $  (26.4)   $  26.4    n/a
  
  As discussed in Note 1, the Company significantly reduced its
  nonmanagement work force during 1994 and 1995 by 1,113 employees.  New
  employees with different skills were added during this period to
  accommodate growth and meet staffing requirements for new business
  opportunities.  As of June 30, 1995, 999 employees had left the
  Company, with 85 leaving in the first six months of 1995.  A pretax,
  noncash settlement gain of $26.4 million was recorded in the first six
  months of 1995, associated with lump-sum pension payments to former
  employees.  No restructuring charges or credits were recorded in the
  first six months of 1996.
  
<PAGE>10

                    Management's Discussion and Analysis
                     of Results of Operations (cont'd.)
                                      
  Taxes other than income taxes
  -----------------------------
                                   June 30         Increase  Percent
                                  ----------
  (dollars in millions)         1996      1995    (Decrease)  Change
   -------------------          ----      ----     --------   ------
  
  Six Months Ended          $   32.7   $   30.1    $   2.6      8.6
  
  The increase in taxes other than income taxes for the six months ended
  June 30, 1996 was due to increased gross receipts taxes over the prior
  year period, largely due to tax reforms in the state of Wisconsin.
  
  ----------------------------------------------------------------------
  Other Income and Expenses
  -------------------------
  Interest expense
  -----------------
                                   June 30         Increase  Percent
                                  ----------
  (dollars in millions)         1996      1995    (Decrease)  Change
   -------------------          ----      ----     --------   ------
  
  Six Months Ended          $   13.6   $   15.2    $  (1.6)   (10.5)
  
  The decrease in interest expense for the six months ended June 30,
  1996 was due primarily to a decrease in interest on borrowings from
  the Ameritech short-term funding pool.
  
  ----------------------------------------------------------------------
  Other income, net
  -----------------
                                                    Change
                                   June 30          Income   Percent
                                  ----------
  (dollars in millions)         1996      1995    (Expense)   Change
   -------------------          ----      ----     --------   ------
  
  Six Months Ended          $    1.3   $    0.2    $   1.1    n/m
  
  Other income, net includes equity in earnings of affiliates, interest
  income and other nonoperating items.  The increase in other income,
  net for the six months ended June 30, 1996 was primarily due to
  increases in equity earnings from ASI and interest income, as well as
  decreases in certain nonoperating expenses.
  
  ----------------------------------------------------------------------
  Income taxes
  ------------
                                   June 30         Increase  Percent
                                  ----------
  (dollars in millions)         1996      1995    (Decrease)  Change
   -------------------          ----      ----     --------   ------
  
  Six Months Ended          $   61.4   $   63.7    $  (2.3)    (3.6)
  
  The decrease in income taxes for the six months ended June 30, 1996
  was due primarily to the tax effect ($10.6 million) associated with
  the work force restructuring credit recorded in the first six months
  of 1995.  Excluding the effects of this item, income taxes increased
  in line with earnings of the business.
  

<PAGE>11

  
                    Management's Discussion and Analysis
                     of Results of Operations (cont'd.)
                                      
  Ratio of earnings to fixed charges
  ----------------------------------
  The ratio of earnings to fixed charges for the six months ended June
  30 was 11.35 in 1996 and 10.16 in 1995.  The ratio in 1995 was
  favorably affected by a credit of $26.4 million for work force
  restructuring (see prior discussion of this item).  The work force
  restructuring program has largely been funded by the Ameritech Pension
  Plan.
  
  
  ----------------------------------------------------------------------
  Other Matters
  --------------
  
  Telecommunications Act of 1996
  ------------------------------
  The Telecommunications Act of 1996 was signed into law on February 8,
  1996.  This legislation defines the conditions under which Ameritech,
  including the Company, will be permitted to offer interLATA long
  distance service and provides certain mechanisms intended to
  facilitate local exchange competition.  This legislation, in addition
  to allowing Ameritech to offer interLATA long distance services
  through an affiliate, will allow competitors into the Company's
  traditional local exchange markets.  Management believes the
  legislation gives Ameritech an opportunity to expand its revenue base
  by providing long distance services, while retaining lower-margin
  access revenues as other local service providers, acting as resellers,
  continue to use the Company's network facilities.
  
  On August 1, 1996 the Federal Communications Commission adopted rules
  by which competitors will connect to local network facilities.  The
  rules address, among other things, unbundling of network elements,
  pricing for interconnection and unbundled elements, and resale of
  network services.  The Company has not yet determined the impact of
  the new rules.
  
  Dial 1+
  -------
  
  In December 1995 tariffs were filed, effective January 1, 1996, which
  implemented intraLATA Dial 1+ capability, the ability to choose an
  alternate long distance carrier for intraLATA toll calls by dialing 1
  before the regular phone number.  As of April 1996, approximately 40
  percent of the Company's service area had been converted to Dial 1+.
  On May 14, 1996 the Public Service Commission of Wisconsin (PSCW)
  decided to defer the remainder of the Dial 1+ implementation schedule
  in Wisconsin.  Conversion of remaining exchanges was delayed until
  January 1, 1997 conditioned on Ameritech reaching negotiated
  interconnection agreements with two major competitors by August 1,
  1996.  Ameritech reached agreements with three major competitors
  before August 1, and has asked for PSCW acknowledgment that those
  agreements satisfy the conditions for postponement until January 1,
  1997.  If the PSCW fails to acknowledge at least two of the
  agreements, then all Dial 1+ conversions must be completed by
  September 1, 1996.


<PAGE>12
                                      
                         PART II - OTHER INFORMATION
                                      
Item 6.   Exhibits and Reports on Form 8-K.
          ---------------------------------
 (a)      Exhibits
          --------
          12   Computation of Ratio of Earnings to Fixed Charges for the
               six months ended June 30, 1996 and June 30, 1995.
               
          27   Financial Data Schedule.
          
 (b)      Reports on Form 8-K
          -------------------
          No Form 8-K was filed by the registrant during the quarter
          which this report is filed.

<PAGE>13

                                 SIGNATURES
                                      
Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.


                                            WISCONSIN BELL, INC.
                                            ------------------
                                               (Registrant)


Date:  August 7, 1996                       /s/ Laurie L. Streling
                                            ----------------------

                                            Laurie L. Streling
                                            Comptroller
                                            State Finance Organization

                                            (Principal Accounting Officer)


                                                             EXHIBIT 12

                             WISCONSIN BELL, INC.
                COMPUTATION OF RATIO OF EARNINGS TO FIXED CHARGES

                            (Dollars in Millions)

                                                    Six Months Ended
                                                        June 30
                                                    -------------
                                                  1996         1995
                                                  ----         ----
1.  EARNINGS

     a) Income before interest expense,
         income taxes and undistributed
         equity earnings (2).................  $  179.6      $  179.7

     b) Portion of rental expense
         representative of the
         interest factor (1).................       2.0           2.2
                                               --------      --------
     Total 1(a) through 1(b).................  $  181.6      $  181.9
                                               --------      --------
2.  FIXED CHARGES

     a) Total interest expense including
         capital lease obligations...........  $   13.6      $   15.2

     b) Capitalized interest      ...........       0.4           0.5

     c) Portion of rental expense
         representative of the
         interest factor (1).................       2.0           2.2
                                               --------      --------
     Total 2(a) through 2(c).................  $   16.0      $   17.9
                                               --------      --------
3.  RATIO OF EARNINGS TO FIXED CHARGES.......     11.35         10.16
                                                  =====         =====


(1)  One-third of rental expense is considered to be the amount
     representing return on capital.
     
(2)  The results for the first six months of 1995 reflect a $26.4 million
     pretax credit primarily from settlement gains resulting from lump sum
     pension payments from the pension plan to former employees who left
     the business in the nonmanagement work force restructuring.
     


<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM
WISCONSIN BELL, INC.'S JUNE 30, 1996 FINANCIAL STATEMENTS AND IS QUALIFIED
IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1000
       
<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-END>                               JUN-30-1996
<CASH>                                             100
<SECURITIES>                                         0<F1>
<RECEIVABLES>                                  253,800
<ALLOWANCES>                                         0
<INVENTORY>                                      1,900
<CURRENT-ASSETS>                               263,600
<PP&E>                                       2,855,100
<DEPRECIATION>                               1,703,000
<TOTAL-ASSETS>                               1,535,800
<CURRENT-LIABILITIES>                          317,500
<BONDS>                                        305,800
                                0
                                          0
<COMMON>                                       639,200
<OTHER-SE>                                   (107,000)
<TOTAL-LIABILITY-AND-EQUITY>                 1,535,800
<SALES>                                              0<F2>
<TOTAL-REVENUES>                               601,800
<CGS>                                                0<F3>
<TOTAL-COSTS>                                  424,800
<OTHER-EXPENSES>                               (1,300)
<LOSS-PROVISION>                                13,700
<INTEREST-EXPENSE>                              13,600
<INCOME-PRETAX>                                164,700
<INCOME-TAX>                                    61,400
<INCOME-CONTINUING>                            103,300
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   103,300
<EPS-PRIMARY>                                        0
<EPS-DILUTED>                                        0
<FN>
<F1>SECURITIES ARE NOT MATERIAL AND THEREFORE HAVE NOT BEEN STATED SEPARATELY
IN THE FINANCIAL STATEMENTS. THIS AMOUNT IS INCLUDED IN THE CASH TAG.
<F2>NET SALES OF TANGIBLE PRODUCTS IS NOT MORE THAN 10% OF TOTAL OPERATING
REVENUES AND THEREFORE HAS NOT BEEN STATED SEPARATELY IN THE FINANCIAL
STATEMENTS PURSUANT TO REGULATION S-X, RULE 5-03(B). THIS AMOUNT IS
INCLUDED IN THE "TOTAL REVENUES" TAG.
<F3>COST OF TANGIBLE GOODS SOLD IS INCLUDED IN COST OF SERVICE AND PRODUCTS
IN THE FINANCIAL STATEMENTS AND THE "TOTAL COST" TAG, PURSUANT TO
REGULATION S-X, RULE 5-03(B).
</FN>
        

</TABLE>


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