WISCONSIN BELL INC
10-Q, 1997-11-13
TELEPHONE COMMUNICATIONS (NO RADIOTELEPHONE)
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- ---------------------------------------------------------------------

U.S. Securities and Exchange Commission
Washington, D.C. 20549
- -------------------------------------------

                                Form  10-Q

(Mark one)

- -------------------------------------------
[x]  Quarterly Report Under Section 13 or 15(d)
    of the Securities Exchange Act of 1934
    For the quarterly period ended September 30, 1997
- -------------------------------------------

or
- -------------------------------------------

[  ]  Transition Report Under Section 13 or 15(d)
    of the Securities Exchange Act of 1934
    For the transition period from     to
- -------------------------------------------

Commission File Number 1-6589


                           Wisconsin Bell, Inc.
                                     
                                     
                                           
                                           -----------------------------
                                           A Wisconsin Corporation
                                           -----------------------------
                                           722 North Broadway
                                           Milwaukee, Wisconsin  53202
                                           -----------------------------
                                           I.R.S. Employer Identification
                                           Number 39-0716650
                                           
                                           
                                           Telephone number   (800) 257-0902




WISCONSIN BELL IS A WHOLLY OWNED SUBSIDIARY OF AMERITECH CORPORATION AND
MEETS THE CONDITIONS IN GENERAL INSTRUCTION H(1)(a) AND (b) OF FORM 10-Q.
WE ARE FILING THIS FORM WITH REDUCED DISCLOSURE FORMAT UNDER GENERAL
INSTRUCTION H(2).

We have filed all reports required to be filed by Section 13 or 15 (d) of
the Securities Exchange Act of 1934 during the preceding 12 months, and
have been subject to those filing requirements for the past 90 days.

Yes     X   No
      ----     ----

At October 31, 1997, 31,960,395 common shares were outstanding.


<PAGE>
                             TABLE OF CONTENTS
                                     
                                  PART I
                                     
ITEM                                                             Page
- ----                                                             ----

 1.    Financial Statements
       Condensed Statements of Income and Accumulated Deficit for
          the three and nine months ended
          September 30, 1997 and 1996                              1
  
  
       Condensed Balance Sheets as of
          September 30, 1997 and December 31, 1996                2-3
  
  
       Condensed Statements of Cash Flows for
          the nine months ended September 30, 1997 and 1996        4
  
  
       Notes to Condensed Financial Statements                     5
  
  
 2.    Management's Discussion and Analysis
       of Results of Operations                                   6-12
  
                                     
                                  PART II
                                     
  
 6.  Exhibits and Reports on Form 8-K                             13
 
     Glossary                                                    15-16
  
                                     
                                     
                                     i
                                     


<PAGE>

                        Part I - Financial Information
                        ------------------------------
            CONDENSED STATEMENTS OF INCOME AND ACCUMULATED DEFICIT
                             (Dollars in Millions)
                                  (Unaudited)
                                       
                                   Three Months Ended   Nine Months Ended
                                     September 30          September 30
                                   ----------------      ----------------
                                    1997       1996       1997       1996
                                    ----       ----       ----       ----
Revenues
  Local service................. $   163.2  $   151.3  $   482.7  $   454.6
  Interstate network access.....      70.0       65.1      212.4      195.1
  Intrastate network access.....      13.8       15.7       43.5       46.6
  Long distance service.........      35.2       40.5      106.1      127.1
  Other.........................      19.6       27.1       73.3       78.1
                                 ---------  ---------  ---------  ---------
                                     301.8      299.7      918.0      901.5
                                 ---------  ---------  ---------  ---------
Operating expenses
  Employee-related expenses.....      55.8       54.4      163.4      160.4
  Depreciation and amortization.      38.7       44.9      127.3      132.7
  Other operating expenses......     107.3      101.1      298.8      299.4
  Taxes other than income taxes.      17.0       16.4       51.8       49.1
                                 ---------  ---------  ---------  ---------
                                     218.8      216.8      641.3      641.6
                                 ---------  ---------  ---------  ---------
Operating income................      83.0       82.9      276.7      259.9
Interest expense................       7.5        7.0       22.5       20.6
Other income, net...............       1.3        0.6        2.8        1.9
                                 ---------  ---------  ---------  ---------
Income before income taxes......      76.8       76.5      257.0      241.2
Income taxes....................      32.1       27.7      102.7       89.1
                                 ---------  ---------  ---------  ---------
Net income......................      44.7       48.8      154.3      152.1

Accumulated deficit,
  beginning of period...........    (104.2)    (119.4)    (116.2)    (126.9)
    Less, dividends declared....      43.3       53.8      140.9      149.6
                                 ---------  ---------  ---------  ---------
Accumulated deficit,
  end of period................. $  (102.8) $  (124.4) $  (102.8)  $ (124.4)
                                 =========  =========  =========  ========





See Notes to Condensed Financial Statements.
                                       
                                    Page 1
                                       



<PAGE>

                        CONDENSED BALANCE SHEETS
                          (Dollars in Millions)
                                    
                                           Sept. 30, 1997 Dec. 31, 1996
                                           -------------- -------------
                                             (Unaudited)  (Derived from
                                                             Audited
                                                            Financial
                                                           Statements)
ASSETS

Current assets
 Cash and temporary cash investments.........  $     0.2     $     0.1
 Receivables, net
   Customers.................................      226.9         243.6
   Other.....................................        9.1           5.6
 Material and supplies.......................        3.6           2.9
 Prepaid and other...........................        7.7           7.4
                                               ---------     ---------
                                                   247.5         259.6
                                               ---------     ---------
Property, plant and equipment................    3,019.6       2,914.9
Less, accumulated depreciation...............    1,819.8       1,739.2
                                               ---------     ---------
                                                 1,199.8       1,175.7
                                               ---------     ---------
Investments, primarily in affiliates.........       34.8          27.4
Other assets and deferred charges............      112.2         106.0
                                               ---------     ---------
Total assets.................................  $ 1,594.3     $ 1,568.7
                                               =========     =========


See Notes to Condensed Financial Statements.
                                    
                                 Page 2
                                    



<PAGE>

                  CONDENSED BALANCE SHEETS (continued)
                          (Dollars in Millions)
                                    
                                           Sept. 30, 1997 Dec. 31, 1996
                                           -------------- -------------
                                             (Unaudited)  (Derived from
                                                             Audited
                                                            Financial
                                                           Statements)
LIABILITIES AND SHAREOWNER'S EQUITY

Current liabilities
 Debt maturing within one year
  Ameritech.................................   $    25.6    $     19.2
 Accounts payable
  Ameritech Services, Inc. (ASI)............        28.7          53.3
  Ameritech and affiliates..................        19.4          21.3
  Other.....................................        63.8          67.8
 Other current liabilities..................        94.2          52.3
                                               ---------     ---------
                                                   231.7         213.9
                                               ---------     ---------
Long-term debt..............................       430.1         430.0
                                               ---------     ---------
Deferred credits and other long-term liabilities
 Accumulated deferred income taxes..........        63.1          65.2
 Unamortized investment tax credits.........        17.7          21.0
 Postretirement benefits
   other than pensions......................       261.7         262.7
 Long-term payable to ASI...................         7.2           7.7
 Other......................................        28.7          32.8
                                               ---------     ---------
                                                   378.4         389.4
                                               ---------     ---------
Shareowner's equity
 Common shares - ($20 par value;
   31,995,000 shares authorized;
   31,960,395 issued and outstanding).......       639.2         639.2
 Proceeds in excess of par value............        17.7          12.4
 Accumulated deficit........................      (102.8)       (116.2)
                                               ---------     ---------
                                                   554.1         535.4
                                               ---------     ---------
Total liabilities and shareowner's equity...   $ 1,594.3    $  1,568.7
                                               =========     =========


See Notes to Condensed Financial Statements.
                                    
                                 Page 3
                                    

                                    
                                    
<PAGE>

                   CONDENSED STATEMENTS OF CASH FLOWS
                          (Dollars in Millions)
                               (Unaudited)
                                    
                                                   Nine Months Ended
                                                     September 30
                                                     -------------
                                                   1997         1996
                                                   ----         ----
CASH FLOWS FROM OPERATING ACTIVITIES:
Net income..............................         $  154.3     $  152.1
 Adjustments to net income
  Depreciation and amortization...............      127.3        132.7
  Deferred income taxes, net..................       (1.8)        (5.0)
  Investment tax credits, net.................       (3.3)        (3.9)
  Capitalized interest........................       (0.5)        (0.6)
  Change in accounts receivable, net..........       13.2        (13.2)
  Change in material and supplies.............       (5.0)        (3.0)
  Change in certain other current assets......       (0.3)         3.5
  Change in accounts payable..................      (30.5)        (7.3)
  Change in certain other current
   liabilities................................       41.5         28.7
  Change in certain other noncurrent
   assets and liabilities.....................       (7.0)       (13.1)
  Other operating activities, net.............        3.4          0.4
                                                 --------     --------
Net cash from operating activities............      291.3        271.3
                                                 --------     --------
CASH FLOWS FROM INVESTING ACTIVITIES:
Capital expenditures..........................     (152.7)      (125.6)
Additional investments.......................        (8.8)        --
Proceeds from disposals of
 property, plant and equipment................        4.1          3.7
Other investing activities, net...............        0.5         --
                                                 --------     --------
Net cash from investing activities............     (156.9)      (121.9)
                                                 --------     --------
CASH FLOWS FROM FINANCING ACTIVITIES:
Intercompany financing, net...................        6.4         47.0
Retirements of long-term debt.................       --           (0.2)
Dividend payments.............................     (140.9)      (196.2)
Other financing activities, net...............        0.2         --
                                                 --------     --------
Net cash from financing activities............     (134.3)      (149.4)
                                                 --------     --------
Net change in cash and
 temporary cash investments...................        0.1         --
Cash and temporary cash investments,
 beginning of period..........................        0.1          0.1
                                                 --------     --------
Cash and temporary cash investments,
 end of period................................   $    0.2     $    0.1
                                                 ========     ========



See Notes to Condensed Financial Statements.
                                    
                                 Page 4
                                    



<PAGE>

               NOTES TO CONDENSED FINANCIAL STATEMENTS
                        (Dollars in Millions)
                                  
                         SEPTEMBER 30, 1997
                                  

NOTE 1:   Preparation of Interim Financial Statements

We have prepared the unaudited condensed financial statements in this
report by following Securities and Exchange Commission rules that
permit reduced disclosure for quarterly period reports.  These
financial statements include estimates and assumptions that affect
the reported amounts of assets and liabilities and the amounts of
revenues and expenses.  Actual amounts could differ from those
estimates.  We believe these statements include all adjustments
necessary for a fair statement of results for each period shown.  We
believe our disclosures are adequate to make the presented
information clear.  You should read these financial statements in
conjunction with the financial statements and notes included in our
1996 Annual Report on Form 10-K and the quarterly reports on Form 10-
Q previously filed in 1997.

When reading these financial statements, you should be familiar with
the terminology unique to our business.  We have defined a number of
terms in the glossary on pages 15 and 16.


NOTE 2:   Investment in Affiliate

In June 1997, our parent company, Ameritech, centralized the
administration of benefits for employees who had retired from the
Company as of December 31, 1996.  In connection therewith, we hold
approximately $8.8 million in preferred stock issued by the Ameritech
subsidiary responsible for administration of these benefits.  This
subsidiary began paying benefits on our behalf in July 1997.  We
account for these benefit payments made on our behalf as a capital
contribution in the shareowner's equity section of the condensed
balance sheets, with a corresponding reduction in the postretirement
benefit obligation.  This contribution for the period ended September
30, 1997 was $5.2 million.







                                  
                               Page 5
                                  


<PAGE>

    MANAGEMENT'S DISCUSSION AND ANALYSIS OF RESULTS OF OPERATIONS
                                  
The following is a discussion and analysis of the changes in
revenues, operating expenses and other income and expenses for the
first nine months of 1997 as compared with the first nine months of
1996.

RESULTS OF OPERATIONS
- ---------------------
Revenues
- --------
Our revenues in the first nine months of 1997 were $918.0 million and
were $901.5 million for the same period in 1996, an increase of $16.5
million.  Growth in access lines and sales of call management
services, as well as increases in switched minutes of use resulting
from higher network usage volumes were the primary reasons for the
increase.  Net rate reductions and decreased long distance revenues
partially offset these increases.

- ---------------------------------------------------------------------
Local service
- -------------
                                  September 30      Increase  Percent
                                  ------------
(dollars in millions)            1997      1996    (Decrease)  Change
 -------------------             ----      ----     --------   ------

Nine Months Ended            $  482.7   $  454.6    $  28.1      6.2

Local service revenues include basic monthly service fees and usage
charges, fees for call management services, installation and
connection charges and public phone revenues.  Local service revenues
increased for the nine months ended September 30, 1997 due largely to
increased sales of call management services.  These increases
resulted from growth in the number of features in service, as well as
increases in usage of services on a pay-per-use basis.  Higher
network usage volumes, resulting primarily from access line growth of
3.4 percent, also contributed to the increases.  Second line
additions by residential and small business customers contributed to
access line growth, due to continuing demand for Internet access and
data transport capabilities.  Rate increases also contributed to the
increase in revenues.

There were 2,189,000 access lines in service as of September 30, 1997
compared with 2,116,000 as of September 30, 1996.

- ---------------------------------------------------------------------
Network access
- --------------
                                  September 30      Increase  Percent
                                  ------------
(dollars in millions)            1997      1996    (Decrease)  Change
 -------------------             ----      ----     --------   ------

Interstate
- ----------
Nine Months Ended            $  212.4   $  195.1    $  17.3      8.9

Intrastate
- ----------
Nine Months Ended            $   43.5   $   46.6    $  (3.1)    (6.7)

Network access revenues are fees charged to interexchange carriers
that use our local landline communications network to connect
customers to their long distance networks.  In addition, end users
pay flat rate access fees to connect to the long distance network.
These revenues result from both interstate and intrastate services.
                                  
                               Page 6
                                  

<PAGE>

                Management's Discussion and Analysis
                 of Results of Operations (cont'd.)
                                  
Network access (cont'd.)
- ------------------------
Interstate network access revenues increased for the nine months
ended September 30, 1997 due primarily to an increase in minutes of
use, resulting from overall growth in the volume of calls handled for
interexchange carriers.  Greater demand for dedicated services by
Internet service providers and other high-capacity users also
contributed to the increase.  Rate reductions partially offset these
increases.  Interstate minutes of use for the nine months ended
September 30, 1997 increased by 5.2 percent over the same period last
year.

Intrastate network access revenues decreased for the nine months
ended September 30, 1997 due primarily to rate reductions, which were
mostly offset by volume increases.  Intrastate minutes of use for the
nine months ended September 30, 1997 increased by 9.8 percent over
the same period last year.

- ---------------------------------------------------------------------
Long distance service
- ---------------------
                                  September 30      Increase  Percent
                                  ------------
(dollars in millions)            1997      1996    (Decrease)  Change
 -------------------             ----      ----     --------   ------

Nine Months Ended            $  106.1   $  127.1    $ (21.0)   (16.5)

Long distance service revenues result from customer calls to
locations outside of their local calling areas, but within the same
Local Access and Transport Area (LATA).  Long distance service
revenues decreased for the nine months ended September 30, 1997 due
primarily to decreased volumes resulting from increased competition
from alternative providers of intraLATA toll service.  As of
September 1, 1996, all of our service territory had been opened to
Dial 1+ competition.

- ---------------------------------------------------------------------
Other
- -----
                                  September 30      Increase  Percent
                                  ------------
(dollars in millions)            1997      1996    (Decrease)  Change
 -------------------             ----      ----     --------   ------

Nine Months Ended            $   73.3   $   78.1    $  (4.8)    (6.1)

Other revenues include revenues derived from directory advertising,
billing and collection services, inside wire installation and
maintenance services and other miscellaneous services.  Other
revenues decreased for the nine months ended September 30, 1997 due
primarily to decreases in revenues from directory advertising and
other nonregulated services, such as billing and collection services.
An increase in inside wire installation and maintenance revenues
partially offset these decreases.

- ---------------------------------------------------------------------
Operating expenses
- ------------------

Total operating expenses for the nine months ended September 30, 1997
decreased by $0.3 million or less than 0.1 percent to $641.3 million.
A decrease in depreciation and amortization expense was the primary
reason for the decrease.  Increases in employee-related expenses and
taxes other than income taxes partially offset the decrease, as
discussed below.

                                  
                               Page 7
                                  

<PAGE>

                Management's Discussion and Analysis
                 of Results of Operations (cont'd.)
                                  
Employee-related expenses
- -------------------------
                                  September 30      Increase  Percent
                                  ------------
(dollars in millions)            1997      1996    (Decrease)  Change
 -------------------             ----      ----     --------   ------

Nine Months Ended            $  163.4   $  160.4    $   3.0      1.9

Employee-related expenses increased for the nine months ended
September 30, 1997 due primarily to increased employee benefit
expenses, as well as higher wage rates.  Lower wage expenses
resulting from decreased force levels and lower overtime and bonus
levels partially offset these increases.

We employed 4,039 employees as of September 30, 1997, compared with
4,259 as of September 30, 1996.

- ---------------------------------------------------------------------
Depreciation and
  amortization
- ------------------
                                  September 30      Increase  Percent
                                  ------------
(dollars in millions)            1997      1996    (Decrease)  Change
 -------------------             ----      ----     --------   ------

Nine Months Ended            $  127.3   $  132.7    $  (5.4)    (4.1)

Depreciation and amortization expense decreased for the nine months
ended September 30, 1997 due primarily to adjustments made in the
third quarter of 1997 related to asset categories that had reached
full depreciation.  Higher depreciation rates on certain asset
categories, as we used shorter depreciable lives for newer
technologies, as well as higher property, plant and equipment
balances, partially offset this decrease.

- ---------------------------------------------------------------------
Other operating expenses
- ------------------------
                                  September 30      Increase  Percent
                                  ------------
(dollars in millions)            1997      1996    (Decrease)  Change
 -------------------             ----      ----     --------   ------

Nine Months Ended            $  298.8   $  299.4    $  (0.6)    (0.2)

Other operating expenses decreased for the nine months ended
September 30, 1997 due to decreases in cost of sales related to
equipment, as well as decreased contract services and access charge
expenses.  An increase in affiliated services expenses, due primarily
to systems programming and reengineering efforts partially offset
these decreases.

- ---------------------------------------------------------------------
Taxes other than income taxes
- -----------------------------
                                  September 30      Increase  Percent
                                  ------------
(dollars in millions)            1997      1996    (Decrease)  Change
 -------------------             ----      ----     --------   ------

Nine Months Ended            $   51.8   $   49.1    $   2.7      5.5

Taxes other than income taxes consist of property taxes, gross
receipts taxes and other nonincome based taxes.  Taxes other than
income taxes increased for the nine months ended September 30, 1997
due to increased gross receipts taxes, largely due to state tax
reforms.
                                  
                               Page 8
                                  

<PAGE>

                Management's Discussion and Analysis
                 of Results of Operations (cont'd.)
                                  
Other income and expenses
- -------------------------
Interest expense
- ----------------
                                  September 30      Increase  Percent
                                  ------------
(dollars in millions)            1997      1996    (Decrease)  Change
 -------------------             ----      ----     --------   ------

Nine Months Ended            $   22.5   $   20.6    $   1.9      9.2

Interest expense increased for the nine months ended September 30,
1997 due primarily to increased interest on long-term debt following
the Company's issuance of $125 million of long-term debt in November
1996.  Decreased interest on balances in the Ameritech short-term
funding pool, reflecting lower average pool balances, partially
offset this increase.

- ---------------------------------------------------------------------
Other income, net
- -----------------
                                                     Change
                                  September 30       Income   Percent
                                  ------------
(dollars in millions)            1997      1996    (Expense)   Change
 -------------------             ----      ----     --------   ------

Nine Months Ended            $    2.8   $    1.9    $   0.9    n/a

Other income, net includes equity in earnings of affiliates, interest
income and other nonoperating items.  Other income increased for the
nine months ended September 30, 1997 due primarily to increased
interest income, substantially offset by decreased equity earnings
from Ameritech Services, Inc. (ASI).

- ---------------------------------------------------------------------
Income taxes
- ------------
                                  September 30      Increase  Percent
                                  ------------
(dollars in millions)            1997      1996    (Decrease)  Change
 -------------------             ----      ----     --------   ------

Nine Months Ended            $  102.7   $   89.1    $  13.6     15.3

Income taxes increased for the nine months ended September 30, 1997
due primarily to the increase in pretax earnings discussed above.

- ---------------------------------------------------------------------
Ratio of earnings to fixed charges
- ----------------------------------
The ratio of earnings to fixed charges for the nine months ended
September 30 was 10.88 in 1997 and 10.83 in 1996.
                                  
                               Page 9
                                  


<PAGE>

                Management's Discussion and Analysis
                 of Results of Operations (cont'd.)
                                  
Other Matters
- --------------



Recent FCC Orders
- -----------------

On May 7, 1997, the FCC issued three closely-related orders
addressing revisions to the price cap plan for local exchange
carriers (LECs), interstate access charge reform and funding for
universal service.  In its access charge reform order, the FCC
adopted changes to its tariff structure requiring LECs to use rates
that reflect the type of costs incurred.  In general, the order ruled
that:

- -only costs incurred on a minute-of-use basis should be included in
 per-minute access charges;
- -costs not incurred on a minute-of-use basis should be recovered
 through flat-rate charges; and
- -LECs may not assess interstate access charges on Internet service
 providers.

The new price cap rules will reduce access charges by increasing the
price cap productivity offset factor to 6.5 percent from the current
5.3 percent and by applying this factor uniformly to all access
providers.  The new rates were effective July 1, 1997 and LECs were
required to compute the new rates as if the 6.5 percent productivity
factor had been in effect since July 1, 1996.

The new rules also create a multi-billion-dollar interstate
"universal service" fund for linking schools and libraries to the
Internet and subsidizing low-income consumers and rural health care
providers.  Telecommunications service providers will pay into the
universal service fund starting January 1, 1998 but regulators have
not yet determined the size of the fund.  The FCC intends to develop
suitable forward-looking cost studies for determining the level of
universal service support in a separate proceeding later in 1997.
State commissions may elect to use the FCC's cost methodology or
their own forward-looking mechanism.  The FCC expects to select a
mechanism for determining support for nonrural carriers by the end of
this year.  Subsidies to low-income and rural customers will be
available by January 1, 1998, and funds for linking schools and
libraries to the Internet will be available as needed.

We do not expect these reforms to have a material impact on our
revenue streams; however, the nature and timing of these reforms may
evolve as the FCC considers input from state commissions, potential
legal challenges and the ongoing implementation of other provisions
of the Telecommunications Act of 1996.

Competition and the Telecommunications Act of 1996
- --------------------------------------------------
As a result of our plan to capture the full potential of the
communications industry and the supporting provisions of the
Telecommunications Act of 1996 (the 1996 Act), we have taken several
key steps toward fostering a fully competitive market.  We have made
our network available for use by our competitors at unbundled cost-
based prices and at bundled prices representing discounts from
established retail levels.  Additionally, we have entered into
numerous interconnection agreements with other local communications
carriers, indicating a growing wholesale business.

                                  
                               Page 10
                                  


<PAGE>

                Management's Discussion and Analysis
                 of Results of Operations (cont'd.)
                                  
Other Matters (cont'd.)
- ----------------------

Competition and the Telecommunications Act of 1996 (cont'd.)
- ------------------------------------------------------------
In July 1997, the Federal Circuit Court of Appeals in St. Louis
struck down several provisions of an August 1996 FCC order designed
to implement the interconnection provisions of the 1996 Act.  The
Court ruled that:

- -the FCC's pricing guidelines intrude upon the rights of state
 commissions to implement key elements of the 1996 Act;
- -the FCC lacks jurisdiction to review state commission decisions
 regarding interconnection agreements between incumbent LECs and
 their competitors;
- -the FCC's rule that would allow requesting carriers to pick and
 choose among individual provisions of other interconnection
 agreements does not promote negotiated agreements and is
 unreasonable;
- -LECs must provide unbundled network elements in a manner that
 allows competing carriers to combine them, but LECs need not
 actually combine the elements; and,
- -the 1996 Act does not require incumbent LECs to provide competitors
 with superior quality connections.

The Court upheld the FCC's interpretation of "network element" to
include operations support systems (OSS) and certain other services.
It did not rule on the LECs' claims regarding infringement of
intellectual property rights and Fifth Amendment confiscation.

The FCC has appealed the Circuit Court's ruling to the U.S. Supreme
Court.  We do not believe that this appeal will by itself delay
Ameritech's entry into the long distance market.  However, FCC rules
require that interLATA long distance service be offered by a separate
subsidiary of Ameritech.  Accordingly, Ameritech's entry into this
market will not generate long distance revenues for Wisconsin Bell.
As a result, the potential revenue decline brought by local service
competition will not be offset at the Company by gains in long
distance revenue.

In October 1997, the Circuit Court overturned an FCC ruling that
required Wisconsin Bell and other incumbent local exchange carriers
to resell bundled network services at unbundled discounted rates.  As
a result of the Court's decision, if new entrants to the local
exchange market wish to purchase network elements at unbundled
discounted prices, they must recombine the elements themselves.

Due in part to these Circuit Court rulings, uncertainty over the
implementation of the 1996 Act continues.  We are unable to predict
the impact that these rulings and related subsequent litigation may
have on our existing interconnection agreements.  Although the
potential for an adverse effect on our revenue streams exists, we
will continue to pursue growth opportunities in our local exchange
business.
                                  
                               Page 11
                                  


<PAGE>

                Management's Discussion and Analysis
                 of Results of Operations (cont'd.)
                                  
Other Matters (cont'd.)
- ----------------------

Year 2000 Software Compliance
- -----------------------------
We currently operate numerous date-sensitive computer applications
and systems throughout our business.  As the century change
approaches, it will be essential for us to ensure that these systems
properly recognize the year 2000 and continue to process critical
operational and financial information.  We have initiated a project
to determine the scope of system changes that may be required and to
ensure that our systems continue to meet our operational needs and
those of our customers.  Although we have not yet determined a final
cost estimate for this project, we will incur a substantial portion
of the costs over the next two years.

New Accounting Pronouncements
- -----------------------------
In June 1997, the FASB issued Statement of Financial Accounting
Standards (FAS) No. 130, "Reporting Comprehensive Income." This
statement establishes standards for reporting and display of
comprehensive income and requires that all components of
comprehensive income be reported in a financial statement having the
same prominence as other financial statements.  For us, FAS No. 130
is effective next year, and it requires reclassification of prior
period financial statements provided for comparative purposes.
Adoption of this standard should have little effect on our financial
statements, since the new requirements primarily involve
modifications to the way that existing information is displayed.

Also in June 1997, the FASB issued FAS No. 131, "Disclosures about
Segments of an Enterprise and Related Information." This statement
supersedes FAS No. 14, "Financial Reporting of Segments of a Business
Enterprise," by establishing new standards for the way that a public
business enterprise reports operating segment information in its
annual and interim financial statements.  In general, FAS No. 131
requires reporting of financial information as it is used by senior
company management for evaluating performance and deciding how to
allocate resources.  The statement is effective in 1998, but need not
be applied to interim financial statements in that year.  Comparative
information for earlier years must be restated.  We expect adoption
of this standard to have little effect on our financial statements.

Private Securities Litigation Reform Act Safe Harbor Statement
- --------------------------------------------------------------
The above discussion contains certain forward-looking statements that
involve potential risks and uncertainties.  Our future results could
differ materially from those discussed here.  Some of the factors
that could cause or contribute to such differences include:

- -changes in economic and market conditions;
- -effects of state and federal regulation;
- - the impact of new technologies.
  
You should not place undue reliance on these forward-looking
statements, which are applicable only as of November 12, 1997.  We
have no obligation to revise or update these forward-looking
statements to reflect events or circumstances that arise after
November 12, 1997 or to reflect the occurrence of unanticipated
events.
                                  
                               Page 12
                                  

                                      
<PAGE>

                         PART II - OTHER INFORMATION
                                      
Item 6.   Exhibits and Reports on Form 8-K.
          ---------------------------------
 (a)      Exhibits
          --------
          12   Computation of Ratio of Earnings to Fixed Charges for the
               nine months ended September 30, 1997 and September 30,
               1996.
               
          27   Financial Data Schedule.
          
 (b)      Reports on Form 8-K
          -------------------
          We did not file a Form 8-K during the quarter ended September
          30, 1997.
                                      
                                   Page 13
                                      
  
  

<PAGE>

                             SIGNATURES
                                  
  Under the requirements of the Securities Exchange Act of 1934, an
  authorized company official has signed this report on our behalf.
  
  
  
                                                WISCONSIN BELL, INC.
                                                --------------------
                                                   (Registrant)


  Date:  November 12, 1997                 /s/ Ronald G. Pippin
                                           -----------------------------
                                           Ronald G. Pippin
                                           Vice President and Comptroller
                                           (Principal Accounting Officer)
                                  
                               Page 14
                                  


PAGE>

GLOSSARY

Access charges -
- ---------------
fees that local phone companies charge to long distance carriers for the
handling of long distance calls on our local network.

Access line -
- ------------
a telephone line for voice, data or video reaching from a local phone
company to a home or business.

Call management services -
- -------------------------
services that add value and convenience for phone customers, such as Call
Waiting, Call Forwarding and Caller ID.  These services are sold to
customers individually or in "packages".

Customer premises equipment (CPE) -
- ----------------------------------
communications equipment owned by customers, including telephones, faxes
and switches.

Dial 1 + -
- ---------
a feature that allows local phone customers to designate a carrier other
than the local service provider for toll calls within their calling area
by simply dialing 1 plus the telephone number.

Digital -
- --------
an alternative to traditional analog communications, digital systems
transport information in computer code for improved clarity and quality.

Federal Communications Commission (FCC) -
- ----------------------------------------
the federal agency responsible for regulating the interstate aspects of
telecommunications activities.

Financial Accounting Standards Board (FASB) -
- --------------------------------------------
the independent body responsible for setting accounting and financial
reporting standards to be followed by U.S. business enterprises.

Gross receipts taxes -
- ---------------------
state and local taxes based upon the gross operating revenues earned in a
particular jurisdiction.  These taxes may be imposed on general
businesses or public utilities in lieu of other taxes.

Interconnection -
- ----------------
allowing a competitive local service provider to use the local phone
company's network, or elements of the network, to provide local phone
service to its customers.

Interexchange carriers (IXCs) -
- ------------------------------
those companies primarily involved in providing long distance voice and
data transmission services, such as AT&T, MCI and Sprint.

Internet -
- ---------
the global web of networks that connects computers around the world,
providing rapid access to information from multiple sources.

Internet service providers (ISPs) -
- ----------------------------------
those companies providing access to the Internet and other computer-based
information networks.

Intrastate revenues -
- --------------------
that portion of revenues regulated by state rather than federal
authorities.

                                 Page 16
<PAGE>



GLOSSARY (cont'd.)



Local access and transport area (LATA) -
- ---------------------------------------
the boundary within which a local telephone company may provide phone
service.  It is usually centered around a city or other identifiable
community of interest.

Local exchange carriers (LECs) -
- -------------------------------
those companies primarily involved in providing local phone service and
access to the local phone network, including Ameritech's landline
communications subsidiaries in Illinois, Indiana, Michigan, Ohio and
Wisconsin.

Operations support systems (OSS) -
- ---------------------------------
the databases and information used to support the provision of telephone
service to end users.

Price caps -
- -----------
a form of regulation that sets maximum limits on the prices that LECs can
charge for access services instead of limits on rate of return or
profits.

Productivity factor -
- --------------------
a portion of the interstate price cap formula that requires LECs to
reduce the price cap based on an assumed increase in productivity.

Securities and Exchange Commission (SEC) -
- -----------------------------------------
the federal agency that regulates the issuance and trading of public debt
and equity securities in the United States and monitors compliance with
these regulations.

Switched Minutes of Use -
- -----------------------
the measure of time used to bill IXC's for access to our public switched
network.

Universal service -
- ------------------
a concept designed to ensure access to the telecommunications network in
rural and low-income areas at affordable prices.  Funding typically comes
from urban telecommunication operators.


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                                 Page 16


                                                                    EXHIBIT 12

                              WISCONSIN BELL, INC.
                COMPUTATION OF RATIO OF EARNINGS TO FIXED CHARGES
                                   (Unaudited)
                                        
                              (Dollars in Millions)
                                        
                                                 Nine Months Ended
                                                    September 30
                                                   --------------
                                                  1997         1996
                                                  ----         ----
1.  EARNINGS

     a) Income before interest expense,
         income taxes and undistributed
         equity earnings ....................  $  280.9      $  262.0

     b) Portion of rental expense
         representative of the
         interest factor (1).................       3.1           3.3
                                               --------      --------
     Total 1(a) and 1(b)    .................  $  284.0      $  265.3
                                               --------      --------
2.  FIXED CHARGES

     a) Total interest expense including
         capital lease obligations...........  $   22.5      $   20.6

     b) Capitalized interest...........             0.5           0.6

     c) Portion of rental expense
         representative of the
         interest factor (1).................       3.1           3.3
                                               --------      --------
     Total 2(a) through 2(c).................  $   26.1      $   24.5
                                               --------      --------
3.  RATIO OF EARNINGS TO FIXED CHARGES.......     10.88         10.83
                                                  =====         =====


(1)  We consider one third of total rental expense to represent return on
     capital.
     




<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM
WISCONSIN BELL, INC.'S SEPTEMBER 30, 1997 FINANCIAL STATEMENTS AND IS 
QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1997
<PERIOD-END>                               SEP-30-1997
<CASH>                                             200
<SECURITIES>                                         0<F1>
<RECEIVABLES>                                  260,300
<ALLOWANCES>                                   (24,300)
<INVENTORY>                                      3,600
<CURRENT-ASSETS>                               247,500
<PP&E>                                       3,019,600
<DEPRECIATION>                               1,819,800
<TOTAL-ASSETS>                               1,594,300
<CURRENT-LIABILITIES>                          231,700
<BONDS>                                        430,100
                                0
                                          0
<COMMON>                                       639,200
<OTHER-SE>                                     (85,100)
<TOTAL-LIABILITY-AND-EQUITY>                 1,594,300
<SALES>                                              0<F2>
<TOTAL-REVENUES>                               918,000
<CGS>                                                0<F3>
<TOTAL-COSTS>                                  641,300
<OTHER-EXPENSES>                                (2,800)
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                              22,500
<INCOME-PRETAX>                                257,000
<INCOME-TAX>                                   102,700
<INCOME-CONTINUING>                            154,300
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   154,300
<EPS-PRIMARY>                                     0.00
<EPS-DILUTED>                                     0.00
<FN>
<F1>WE HAVE NOT STATED SECURITIES SEPARATELY IN THE FINANCIAL STATEMENTS 
BECAUSE THEY ARE NOT MATERIAL. WE HAVE INCLUDED THEM IN THE CASH TAG.
<F2>NET SALES OF TANGIBLE PRODUCTS IS NOT MORE THAN 10% OF TOTAL OPERATING
REVENUES. WE THEREFORE HAVE NOT STATED THESE SALES SEPARATELY IN THE 
FINANCIAL STATEMENTS PER REGULATION S-X, RULE 5-03(B).  WE HAVE INCLUDED 
THESE SALES IN THE "TOTAL REVENUES" TAG.
<F3>WE HAVE INCLUDED COST OF TANGIBLE GOODS SOLD IN COST OF SERVICE AND 
PRODUCTS IN THE FINANCIAL STATEMENTS AND THE "TOTAL COST" TAG, PER
REGULATION S-X, RULE 5-03(B).
</FN>
        

</TABLE>


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