VALUECLICK INC/CA
8-K, EX-99.1, 2000-09-28
ADVERTISING AGENCIES
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                                                                    EXHIBIT 99.1

               VALUECLICK (NASDAQ: VCLK) REPORTS ESTIMATED THIRD
                                QUARTER REVENUE

September 22, 2000 - - Westlake Village, CA - - ValueClick, Inc. (Nasdaq: VCLK),
the leading pay-for-performance online advertising network, today announced its
revenue estimate for the third quarter ending September 30, 2000. In addition,
ValueClick's Board of Directors has approved a $10 million stock repurchase
plan.

Based on the results of the quarter to date, the Company estimates revenue for
the third quarter of 2000 will be between $9.5-10 million, with a strong outlook
for the fourth quarter of 2000. In a quarter of soft advertising spending
overall, the Company has upheld consistently high margins by maintaining pricing
structure and effectively managing costs. At the same time, ValueClick was able
to aggressively expand globally and introduce a number of technological
advances, including DoubleClick's DART( technology that enhances advertisers'
targeting capabilities.

"We experienced a dip in Internet advertising expenditures, which has been
consistent with market performance of our competitors over the past two
quarters. As a result, we took steps to improve margins and implement new
technologies that will enhance our offerings to advertisers and publishers,"
said James Zarley, Chairman and CEO. "As many industry analyst firms project
continued growth in the online advertising sector, we believe the Company is
uniquely positioned to help those advertisers reach users through ValueClick's
performance-based network of more than 14,000 sites."

About ValueClick

ValueClick is the leading global provider of performance-based Internet
advertising solutions for advertisers and Web publishers. For marketers seeking
measurable results, ValueClick is the Internet advertising provider that
delivers the best value for the ad dollar through a combination of
performance-based pricing, advanced targeting capabilities and rigorous network
quality control. For website publishers of all sizes, ValueClick offers the
ability to create reliable new revenue opportunities from their inventory. As a
leading aggregator of this inventory, ValueClick provides advertisers, direct
marketers and e-commerce companies with the most cost-effective method for
attracting targeted, high-quality customers. According to Media Metrix,
ValueClick reaches over 30 percent of the U.S. Internet population and delivers
over 40 million ads daily across a network of over 14,000 Web sites in the U.S.,
as well as in 20 countries worldwide. With a proven track record of providing
consistent value to its partners, ValueClick is among the e-commerce community's
leading advertising networks. For more information about ValueClick, visit the
corporate Web site at www.valueclick.com.
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Safe Harbor Statement:

This release contains forward-looking statements that involve risks and
uncertainties. ValueClick urges caution in considering the trends and revenue
estimates disclosed above. ValueClick undertakes no obligation to update
information disclosed above regarding trends or targets for the fourth quarter
of 2000 other than in its periodic filings under Forms 10-K, 10-Q, and 8-K with
the Securities and Exchange Commission. ValueClick further undertakes no
obligation to release publicly any revisions to any forward-looking statements
to reflect events or circumstances after the date hereof or to reflect the
occurrence of unanticipated events.

ValueClick's actual results may differ materially from the results predicted in
this press release and reported results should not be considered an indication
of future performance. Important factors which could cause actual results to
differ materially from those in the forward-looking statements are detailed
under "Risk Factors" and elsewhere in filings with the Securities and Exchange
Commission made from time to time by ValueClick, including its Registration
Statement on Form S-1 declared effective on March 30, 2000 and its filings under
Form 10-Q made during 2000.

Investor Relations contact:            Press contact:
Susan Franco, (818)575-4523            Jenny Connorton, (212)827-3762
[email protected]                 [email protected]
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