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EXHIBIT 99.1
VALUECLICK COMPLETES ACQUISITION OF CLICK AGENTS
December 12, 2000 - Westlake Village, California - ValueClick, Inc. (Nasdaq:
VCLK), the world's leading provider of performance-based online advertising
solutions, today announced the completion of the Click Agents.com, Inc.
acquisition announced in early November. Click Agents is another leading
provider of performance-based online advertising solutions.
"The merger of the two organizations considerably extends ValueClick's
leadership in the pay-for-results advertising space, the fastest growing segment
of the online advertising industry," said Chairman and CEO Jim Zarley. "It is
our goal to find and acquire like-minded, profitable, market-driven companies
with strong management teams, such as Click Agents, who will continue to round
out the performance-based products and services that savvy online marketers have
come to rely on from ValueClick."
Under the terms of the acquisition, shareholders of Click Agents received 5.3
million shares of ValueClick stock. The acquisition will be accounted for as a
pooling of interests.
This announcement marks the fifth major accomplishment by ValueClick this
quarter, including the introduction of opt-in e-mail marketing services; the
introduction of the world's first performance-based wireless advertising
network; improved tracking, analysis, reporting and accountability for
advertising and publishing clients through its acquisition of StraightUp!; and
the acquisition of onResponse.com, a leading performance-based online affiliate
network.
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ABOUT VALUECLICK
ValueClick is the leading global provider of performance-based Internet
advertising solutions for advertisers and Web publishers. For marketers seeking
measurable results, ValueClick is the Internet advertising provider that
delivers the best value for the ad dollar through a combination of
performance-based pricing, advanced targeting capabilities, rigorous network
quality control and an integrated product line.
For website publishers of all sizes, ValueClick offers the ability to create
reliable new revenue opportunities. As a leading aggregator of these publishers,
ValueClick provides advertisers, direct marketers and e-commerce companies with
some of the most cost-effective methods for attracting targeted, high-quality
customers. According to Media Metrix, ValueClick reaches over 20 percent of the
U.S. Internet population each month. ValueClick delivers over 215,000 qualified
visitors to advertisers every day from a network of over 20,000 websites in 20
countries worldwide. With a proven track record of providing consistent value to
its partners, ValueClick is among the e-commerce community's leading advertising
networks. For more information about ValueClick, visit the corporate Web site at
www.valueclick.com.
ABOUT CLICK AGENTS.COM, INC.
Click Agents.com, Inc., founded in February 1999, is a leading provider of
Internet advertising solutions for ad agencies, advertisers and Web publishers.
The Company's business model focuses on performance-based Internet advertising
solutions. Known in the advertising industry as cost-per-click or CPC, the
advertiser only pays when an Internet user clicks on its banner or button
advertisement. The CPC model has significant advantages over the CPM impression
model, and provides advertisers with a greater ability to quantify the
effectiveness of an advertising campaign. As one of the largest CPC networks,
Click Agents provides its clients a cost-effective, low-risk, pay for
performance Internet advertising solution. Clients include: Microsoft, MTV,
Discovery Channel, Salon.com, and AltaVista.
PRESS CONTACT: INVESTOR RELATIONS CONTACT:
Jenny Connorton Neil Booth
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The MWW Group The MWW Group
(212) 827-3762 (212) 704-9727
[email protected] [email protected]
SAFE HARBOR:
THIS RELEASE MAY CONTAIN FORWARD-LOOKING STATEMENTS THAT INVOLVE RISKS AND
UNCERTAINTIES. ACTUAL RESULTS MAY DIFFER MATERIALLY FROM THE RESULTS PREDICTED
AND REPORTED RESULTS SHOULD NOT BE CONSIDERED AN INDICATION OF FUTURE
PERFORMANCE. IMPORTANT FACTORS WHICH COULD CAUSE ACTUAL RESULTS TO DIFFER
MATERIALLY FROM THOSE IN THE FORWARD-LOOKING STATEMENTS ARE DETAILED UNDER "RISK
FACTORS" AND ELSEWHERE IN FILINGS WITH THE SECURITIES AND EXCHANGE COMMISSION
MADE FROM TIME TO TIME BY VALUECLICK, INCLUDING ITS REGISTRATION STATEMENT ON
FORM S-1 DECLARED EFFECTIVE ON MARCH 30, 2000 AND QUARTERLY REPORTS ON FORM 10-Q
DURING 2000. VALUECLICK UNDERTAKES NO OBLIGATION TO RELEASE PUBLICLY ANY
REVISIONS TO ANY FORWARD-LOOKING STATEMENTS TO REFLECT EVENTS OR CIRCUMSTANCES
AFTER THE DATE HEREOF OR TO REFLECT THE OCCURRENCE OF UNANTICIPATED EVENTS.
