ALLOY ONLINE INC
8-K, EX-99.1, 2000-08-02
MISC GENERAL MERCHANDISE STORES
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                                                                    EXHIBIT 99.1

                           INVESTMENT REPRESENTATION
                              AND LOCKUP AGREEMENT


Alloy Online, Inc.
151 West 26/th/ Street
11/th/ Floor
New York, NY 10001
Attn: Chief Financial Officer

     Re: Proposed issuance of shares (the "Shares") of Alloy Online, Inc.
         ("Parent") Common Stock, $0.01 par value per share (the "Common
         Stock"), in connection with the acquisition (the "Reorganization") of
         Kubic Marketing, Inc. (the "Company") by Alloy Acquisition Corporation
         ("Acquisition Sub") pursuant to an Agreement and Plan of
         Reorganization, dated as of July 17, 2000, by and between Parent,
         Acquisition Sub, the Company and SWI Holdings, LLC ("SWI") (the
         "Reorganization Agreement")

Ladies and Gentlemen:

     The undersigned has, in connection with the transactions contemplated by
the Reorganization Agreement, been issued shares of Common Stock. In connection
with such issuance, and as required by the Reorganization Agreement, the
undersigned hereby represents and warrants to you and agrees with you as
follows, effective as of the date hereof:

1.   The undersigned has received and has had the opportunity to review certain
     information relating to Parent and the Reorganization, including, without
     limitation, copies of the following agreements and exhibits related to the
     Reorganization and the following statements and reports filed by Parent
     with the Securities and Exchange Commission (the "Commission"):

     (a)  Form of Reorganization Agreement, including the exhibits and schedules
          attached thereto;

     (b)  Parent's Prospectus relating to the initial public offering of its
          Common Stock filed with the Commission on May 14, 1999;

     (c)  Parent's Registration Statement on Form S-8 filed with the Commission
          on November 10, 1999;

     (d)  Parent's Annual Report on Form 10-K for the fiscal year ended January
          31, 2000; and

     (e)  Parent's Quarterly Report on Form 10-Q for the quarter ended April 30,
          2000.
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2.   The undersigned has checked the box below if it is an "Accredited
     Investor," as such term is defined in Section 501(a) or Regulation D
     ("Regulation D") of the rules and regulations promulgated under the
     Securities Act of 1933, as amended (the "Securities Act").  If the
     undersigned is not an Accredited Investor, it represents and warrants that
     either alone or with its purchaser representative(s) (as such term is
     defined in Section 501(h) of Regulation D) has such knowledge and
     experience in financial and business matters that it is capable of
     evaluating the merits and risks of the Reorganization and a prospective
     investment in the Shares.

     "Accredited Investor" shall mean any person who comes within any of the
     following categories:

     (a)  Any bank as defined in Section 3(a)(2) of the Securities Act or any
          savings and loan association or other institution as defined in
          Section 3(a)(5)(A) of the Securities Act whether acting in its
          individual or fiduciary capacity; any broker or dealer registered
          pursuant to Section 15 of the Securities Exchange Act of 1934, as
          amended; any insurance company as defined in Section 2(13) of the
          Securities Act; any investment company registered under the Investment
          Company Act of 1940, as amended, or a business development company as
          defined in Section 2(a)(48) of the Securities Act; any Small Business
          Investment Company licensed by the U.S. Small Business Administration
          under Section 301(c) or (d) of the Small Business Investment Act of
          1958, as amended; any plan established and maintained by a state, its
          political subdivisions, or any agency or instrumentality of a state or
          its political subdivisions, for the benefit of its employees, is such
          plan has total assets in excess of $5,000,000; any employee benefit
          plan within the meaning of the Employee Retirement Income Security Act
          of 1974, as amended, if the investment decision is made by a plan
          fiduciary, as defined in Section 3(21) of such Act, which is either a
          bank, savings and loan association, insurance company, or registered
          investment advisor, or if the employee benefit plan has total assets
          in excess of $5,000,000, or, if a self-directed plan, with investment
          decisions made solely by persons that are Accredited Investors;

     (b)  Any private business development company as defined in Section
          202(a)(22) of the Investment Advisers Act of 1940, as amended;

     (c)  Any organization described in Section 501(c)(3) of the Internal
          Revenue Code of 1986, as amended, corporation, Massachusetts or
          similar business trust, or partnership, not formed for the specific
          purpose of acquiring the securities offered, with total assets in
          excess of $5,000,000;

     (d)  Any director, executive officer, or general partner of the issuer of
          the securities being offered or sold, or any director, executive
          officer, or general partner of a general partner of that issuer;

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     (e)  Any natural person whose individual net worth, or joint net worth with
          that person's spouse, at the time of his purchase exceeds $1,000,000;

     (f)  Any natural person who had an individual income in excess of $200,000
          in each of the two most recent years or joint income with that
          person's spouse in excess of $300,000 in each of those years and has a
          reasonable expectation of reaching the same income level in the
          current year;

     (g)  Any trust with total assets in excess of $5,000,000, not formed for
          the specific purpose of acquiring the securities offered, whose
          purchase is directed by a sophisticated person who meets the
          definition of a "purchaser representative" found in Rule 501(h) of
          Regulation D; and

     (h)  Any entity in which all of the equity owners are Accredited Investors.

     [_]   The undersigned represents and warrants that it is an "Accredited
           Investor."

3.   Engagement of Purchaser Representative.  If the undersigned has engaged a
     --------------------------------------
     purchaser representative, the undersigned has checked the following box and
     indicated the name of such purchaser representative.

     [_]   ___________________________________

     The undersigned has also attached all disclosure materials provided by such
     purchaser representative to the undersigned describing any material
     relationship between the purchaser representative or its affiliates and
     Parent or its affiliates that then exists, that is mutually understood to
     be contemplated, or that has existed at any time during the previous two
     years, and any compensation received or to be received as a result of such
     relationship.

4.   Opportunity to Investigate.  The undersigned has had an opportunity for a
     --------------------------
     reasonable period of time to ask questions of and receive answers from
     Parent concerning Parent, the Shares and the terms and conditions of the
     transactions contemplated by the Reorganization Agreement, and the
     undersigned has had an opportunity to obtain any additional information the
     undersigned considered necessary to verify the accuracy of the information
     furnished in the documents listed in Section 1 above.

5.   Investment Purpose.  All Shares issued in connection with the
     ------------------
     Reorganization that are distributed to the undersigned will be so acquired
     by it for its own account and not on behalf of any other person.  The
     undersigned will be so acquiring the Shares for investment and, except as
     set forth in the following sentence, not for distribution or with the
     intent to divide its participation with others or of selling, assigning,
     transferring or otherwise disposing of the Shares.  It is understood that
     the undersigned may make bona fide gifts or distributions (including to its
     members) without consideration, transfers by

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     operation of law, so long as any donee or transferee agrees not to sell,
     transfer or otherwise dispose of the Shares except as provided herein and
     executes and delivers to Parent a Representation and Lock-Up Agreement in
     substantially the form hereof.

6.   The undersigned understands that:

     (a)  No Registration.  The Shares have not been registered by Parent under
          ---------------
          the Securities Act or any applicable state securities laws (the "State
          Acts"), and, therefore, the Shares cannot be sold or otherwise
          transferred unless either they are registered under the Securities Act
          and any applicable State Acts or an exemption from such registration
          is available. Parent has not made any representations that it will
          register the Shares under the Securities Act or the State Acts, except
          in the Registration Rights Agreement of even date herewith.

     (b)  Required Legends.  The certificates evidencing the Shares will include
          ----------------
          the legend set forth below, which the undersigned has read and
          understands:

          THE SECURITIES REPRESENTED HEREBY HAVE NOT BEEN REGISTERED UNDER THE
          SECURITIES ACT OF 1933, AS AMENDED, OR ANY STATE SECURITIES LAWS, AND
          MAY NOT BE OFFERED, SOLD, TRANSFERRED OR OTHERWISE DISPOSED OF UNLESS
          REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED, AND ANY
          APPLICABLE STATE SECURITIES LAWS OR AN EXEMPTION FROM SUCH
          REGISTRATION IS AVAILABLE.  THESE SECURITIES ARE ALSO SUBJECT TO AN
          INVESTMENT REPRESENTATION AND LOCKUP AGREEMENT WITH THE CORPORATION
          WHICH RESTRICTS THE TRANSFER THEREOF, A COPY OF WHICH CAN BE OBTAINED
          FROM THE CORPORATION AT ITS EXECUTIVE OFFICES.

     (c)  Transfer Restrictions.  Subject to the lock-up provided under Section
          ---------------------
          9 herein, by accepting the certificates bearing the aforesaid legend,
          the undersigned agrees, prior to any transfer of the Shares
          represented by the Certificates (except a distribution of the Shares
          for no consideration to the members of the undersigned), to give
          written notice to Parent expressing its wish to effect such transfer
          and describing briefly the proposed transfer.  Upon receiving such
          notice, Parent shall present copies thereof to its counsel and the
          following provisions shall apply:

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               (i)  if, in the opinion of Parent's counsel, the proposed
          transfer of such Shares may be effected without registration of such
          Shares under the Securities Act and the State Acts, Parent shall
          promptly thereafter (but in any event within 5 business days of its
          receipt of the undersigned's request) notify the undersigned,
          whereupon the undersigned shall entitled to transfer such Shares, all
          in accordance with the terms of the notice delivered by the
          undersigned to Parent and upon such further terms and conditions as
          reasonably shall be required by Parent to ensure compliance with the
          Securities Act and the State Acts, and Parent will deliver, upon
          surrender of the certificate evidencing such Shares, in exchange
          therefor, a new certificate not bearing a legend of the character set
          forth above if such counsel reasonably believes that such legend is no
          longer required under the Securities Act and the State Acts; and

               (ii) if, in the opinion of Parent's counsel, the proposed
          transfer of such Shares may not be effected without registration of
          such Shares under the Securities Act or the State Acts, a copy of such
          opinion shall be promptly (but in any event within 5 business days of
          its receipt of the undersigned's request) delivered to the
          undersigned, and such proposed transfer shall not be made unless such
          registration is then in effect or otherwise subsequently is permitted
          under the Securities Act and the State Acts.

     (d)  Stop Transfer Orders.  Parent may, from time to time, make stop
          --------------------
          transfer notations in its records and deliver stop transfer
          instructions to its transfer agent to the extent Parent reasonably
          considers it necessary to ensure compliance with the Securities Act
          and the State Acts.

7.   Experience and Suitability.  The undersigned has knowledge and experience
     --------------------------
     in financial and business matters, knows of the high degree of risk
     associated with investments generally, is capable of evaluating the merits
     and risks of an investment in the Shares and is able to bear the economic
     risk of an investment in the Shares in the amount contemplated.  The
     undersigned has adequate means of providing for its current financial needs
     and contingencies and will have no current or anticipated future needs for
     liquidity which would be jeopardized by the investment in the Shares.  The
     undersigned can afford a complete loss of its investment in the Shares.

8.   Substantial Degree of Risk.  The undersigned understands that an investment
     --------------------------
     in the Shares involves a substantial degree or risk, including, without
     limitation, matters discussed under the caption "Management's Discussion
     and Analysis of Financial Condition and Results of Operations" in Parent's
     Report on Form 10-Q for the fiscal quarter ended April 30, 2000.  No
     representation has been made regarding the future performance of Parent or
     the future market value of the Shares.

9.   Lock-Up Agreement.  In order to induce Parent to enter into the
     -----------------
     Reorganization Agreement, the undersigned hereby agrees that it will not,
     except with the prior written approval of Parent or a distribution by the
     undersigned to its members for no

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     consideration, engage in a Disposition (as defined below) of more than one-
     twelfth (1/12) of the Shares during the period from the date hereof until
     the date which is exactly one month from the date hereof and during each
     subsequent monthly period thereafter, up and to the date which is exactly
     one year after the date hereof (the "Anniversary Date'). The restriction
     imposed by the foregoing sentence shall cease to be in effect and shall
     have no further effect after the Anniversary Date. A "Disposition" shall
     mean to directly or indirectly offer to sell, contract to sell or otherwise
     sell or dispose of any of the Shares, or enter into any other transaction
     which is designed to, or might reasonably be expected to, result in the
     disposition (whether by actual disposition or effective economic
     disposition due to cash settlement or otherwise) of any right, title or
     interest in any of the Shares, including, without limitation, by filing (or
     participating in the filing of) a registration statement (other than
     pursuant to the provisions of the Registration Rights Agreement) with the
     Commission in respect of, or establishing or increasing a put equivalent
     position within the meaning of Section 16 of the Securities Exchange Act of
     1934, as amended, and the rules and regulations of the Commission
     promulgated thereunder. The undersigned agrees and consents to the entry of
     stop transfer instructions with Parent's transfer agent against the
     transfer of Shares held by the undersigned except in compliance with the
     foregoing restrictions. Notwithstanding anything contained herein to the
     contrary, the provisions of this paragraph shall not be affected in any
     manner by the effectiveness of any registration statement under the
     Securities Act covering all or any part of the shares of Common Stock as to
     which this paragraph is then applicable.

10.  Distribution of the Shares. In the event of any distribution of the Shares
     --------------------------
     by the undersigned to one of its members (a "Member"), it shall be a
     condition to such distibution that such Member agree to the terms of
     Sections 10, 11 and 12 of this Agreement.  Under this Section 10, such
     Member agrees that (i) it will not, except with the prior written approval
     of the undersigned, engage in a Disposition of more than its pro rata share
     of the Monthly Distribution Amount in each month prior to the Anniversary
     Date, (ii) at the undersigned's request, the Parent may enter stop transfer
     instructions with Parent's transfer agent to enforce such restrictions, and
     (iii) in addition to any other remedies at law or in equity, the
     undersigned and the other Members of the undersigned shall be entitled to
     an injunction or injunctions to prevent breaches of this Section 10 by such
     Member and to enforce specifically the terms and provisions of this Section
     10. The restrictions imposed by this Section 10 shall cease to be in effect
     and shall have no further effect after the Anniversary Date.  The
     undersigned agrees to provide Parent with such information as Parent may
     reasonably request such that Parent may provide appropriate instructions to
     Parent's transfer agent in connection with any Disposition of Shares.
     Notwithstanding the foregoing, the Parent shall have no liability to the
     undersigned or any Member for a breach of the terms of this Section 10 by
     such Member; provided that in any event the undersigned and any
     Indemnifying Members (as defined below) agree, jointly and severally, to
     indemnify and hold Parent harmless from any and all claims, and
     liabilities, judgments, penalties, losses, costs, damages and expenses
     resulting therefrom, including reasonable attorneys' fees (collectively,
     "Claims"), made by the undersigned, its Members and/or third parties
     against Parent arising in connection with this Section 10.

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     "Indemnifying Members" shall mean, with respect to any Claims, any Members
     whose actions directly or indirectly gave rise to or contributed to such
     Claims.

11.  Indemnification. The undersigned recognizes that the issuance of Shares
     ---------------
     will be based to a material extent upon its representations, warranties and
     agreements set forth in this Agreement, and the undersigned agrees on
     demand to indemnify and hold harmless Parent and its officers, directors
     and agents from and against any and all loss, damage, liability or expense,
     including costs and reasonable attorneys' fees, to which they may be
     subject or which they may incur by reason of, or in connection with, any
     misrepresentation of any material fact the undersigned has made in this
     Agreement, any breach by the undersigned in any material respect of any
     agreement contained in this Agreement, or arising out of the undersigned's
     sale or distribution of any Shares in violation of the Securities Act, the
     State Acts or this Agreement.  All representations, warranties and
     covenants and the indemnification contained in this Agreement shall survive
     this Agreement and the undersigned's admission as a stockholder of Parent.

12.  Miscellaneous.
     -------------

     (a)   Notices.  All notices, requests, consents and other communications
           -------
          hereunder shall be in writing, shall be addressed to the receiving
          party's address set forth below or to such other address as a party
          may designate by notice hereunder, and shall be either (i) delivered
          by hand, (ii) made by telecopy or facsimile transmission, (iii) sent
          by overnight courier, or (iv) sent by registered mail, return receipt
          requested, postage prepaid.

               If to the undersigned, to the address set forth on the signature
          page hereto.

               If to Parent, to the address set forth at the top of this
          Agreement.

          All notices, requests, consents and other communications hereunder
          shall be deemed to have been given either (i) if by hand, at the time
          of the delivery thereof to the receiving party at the address of such
          party set forth above, (ii) if made by telecopy or facsimile
          transmission, at the time that receipt thereof has been acknowledged
          by electronic confirmation or otherwise, (iii) if sent by overnight
          courier, on the next business day following the day such notice is
          delivered to the courier service, or (iv) if sent by registered mail,
          on the 5th business day following the day such mailing is made.

     (b)  Entire Agreement.  This Agreement, together with the Reorganization
          ----------------
          Agreement and the Ancillary Agreements incorporated by reference
          therein, embodies the entire agreement and understanding between the
          parties hereto with respect to the subject matter hereof and
          supersedes all prior oral or written agreements and understandings
          relating to the subject matter hereof.  No statement, representation,
          warranty, covenant or agreement of any kind not expressly set forth in
          this Agreement shall affect, or be used to interpret, change or
          restrict, the express terms and provisions of this Agreement.

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     (c)  Further Assurances.  Within ten (10) days after receipt of a written
          ------------------
          request from Parent, undersigned agrees to provide such information
          and to execute and deliver such documents as reasonably may be
          necessary to comply with any and all laws and ordinances to which
          Parent is subject.

     (d)  Modifications and Amendments.  The terms and provisions of this
          ----------------------------
          Agreement may be modified or amended only by written agreement
          executed by the parties hereto.

     (e)  Waivers and Consents.  The terms and provisions of this Agreement may
          --------------------
          be waived, or consent for the departure therefrom granted, only by
          written document executed by the party entitled to the benefits of
          such terms or provisions.  No such waiver or consent shall be deemed
          to be or shall constitute a waiver or consent with respect to any
          other terms or provisions of this Agreement, whether or not similar.
          Each such waiver or consent shall be effective only in the specific
          instance and for the purpose for which it was given, and shall not
          constitute a continuing waiver or consent.

     (f)  Assignment.  This Agreement may not be transferred or assigned
          ----------
          without the prior written consent of Parent and any such transfer or
          assignment shall be made only in accordance with applicable laws and
          any such consent.

     (g)  Benefit.  All statements, representations, warranties, covenants and
          -------
          agreements in this Agreement shall be binding on the parties hereto
          and shall inure to the benefit of the respective successors and
          permitted assigns of each party hereto.  Nothing in this Agreement
          shall be construed to create any rights or obligations except among
          the parties hereto, and no person or entity shall be regarded as a
          third-party beneficiary of this Agreement.

     (h)  Governing Law.  This Agreement and the rights and obligations of the
          -------------
          parties hereunder shall be construed in accordance with and governed
          by the law of the State of Delaware, without giving effect to the
          conflict of law principles thereof.

     (i)  Severability.  In the event that any court of competent jurisdiction
          ------------
          shall determine that any provision, or any portion thereof, contained
          in this Agreement shall be unenforceable in any respect, then such
          provision shall be deemed limited to the extent that such court deems
          it enforceable, and as so limited shall remain in full force and
          effect.  In the event that such court shall deem any such provision,
          or portion thereof, wholly unenforceable, the remaining provisions of
          this Agreement shall nevertheless remain in full force and effect.

     (j)  Interpretation.  The parties hereto acknowledge and agree that: (i)
          --------------
          each party and its counsel have reviewed the terms and provisions of
          this Agreement; (ii) the rule of construction to the effect that any
          ambiguities are resolved against the drafting party

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          shall not be employed in the interpretation of this Agreement; and
          (iii) the terms and provisions of this Agreement shall be construed
          fairly as to the parties hereto and not in favor of or against any
          party, regardless of which party was generally responsible for the
          preparation of this Agreement. Whenever used herein, the singular
          number shall include the plural, the plural shall include the
          singular, the use of any gender shall include all persons.

     (k)  Headings and Captions.  The headings and captions of the various
          ---------------------
          subdivisions of this Agreement are for convenience of reference only
          and shall in no way modify, or affect the meaning or construction of
          any of the terms or provisions hereof.

     (l)  Enforcement.  Each of the parties hereto acknowledges and agrees that
          -----------
          the rights acquired by each party hereunder are unique and that
          irreparable damage would occur in the event that any of the provisions
          of this Agreement to be performed by the other party were not
          performed in accordance with their specific terms or were otherwise
          breached.  Accordingly, in addition to any other remedy to which the
          parties hereto are entitled at law or in equity, each party hereto
          shall be entitled to an injunction or injunctions to prevent breaches
          of this Agreement by the other party and to enforce specifically the
          terms and provisions hereof in any federal or state court to which the
          parties have agreed hereunder to submit to jurisdiction.

     (m)  No Waiver of Rights, Powers and Remedies.  No failure or delay by a
          ----------------------------------------
          party hereto in exercising any right, power or remedy under this
          Agreement, and no course of dealing between the parties hereto, shall
          operate as a waiver of any such right, power or remedy of the party.
          No single or partial exercise of any right, power or remedy under this
          Agreement by a party hereto, nor any abandonment or discontinuance of
          steps to enforce any such right, power or remedy, shall preclude such
          party from any other or further exercise thereof or the exercise of
          any other right, power or remedy hereunder.  The election of any
          remedy by a party hereto shall not constitute a waiver of the right of
          such party to pursue other available remedies.  No notice to or demand
          on a party not expressly required under this Agreement shall entitle
          the party receiving such notice or demand to any other or further
          notice or demand in similar or other circumstances or constitute a
          waiver of the rights of the party giving such notice or demand to any
          other or further action in any circumstances without such notice or
          demand.

     (n)  Counterparts.  This Agreement may be executed in one or more
          ------------
          counterparts, and by different parties hereto on separate
          counterparts, each of which shall be deemed an original, but all of
          which together shall constitute one and the same instrument.

13.  Under penalties of perjury, the undersigned certifies that:

     (a)  IT HAS CONSIDERED AND FULLY UNDERSTANDING ALL OF THE RISKS INVOLVED IN
          MAKING AN INVESTMENT IN THE SECURITIES OF PARENT.

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     (b)  THE REPRESENTATIONS AND RESPONSES PROVIDED HERERIN BY THE UNDERSIGNED
          ARE TRUE AND CORRECT, AND IT ACKNOWLEDGES THAT PARENT CAN RELY ON SUCH
          REPRESENTATIONS AND RESPONSES IN CONNECTION WITH THE ISSUANCE OF THE
          SHARES TO THE UNDERSIGNED IN CONNECTION WITH THE REORGANIZATION.

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     IN WITNESS WHEREOF, the undersigned has executed this Agreement on this
18th day of July, 2000.


                                             SWI HOLDINGS, LLC


                                             By: /s/ Shawn Hecht
                                                 ---------------
                                                 Name: Shawn Hecht
                                                 Title: Managing Member


The foregoing Representation and Lock-up is hereby accepted.


                                             ALLOY ONLINE, INC.


                                             By: /s/ Matthew C. Diamond
                                                 ----------------------
                                             Name:  Matthew C. Diamond
                                             Title:  Chief Executive Officer

                                             DATE: July 18, 2000

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