ALLOY ONLINE INC
SC 13D, 2000-05-17
MISC GENERAL MERCHANDISE STORES
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<PAGE>

                                 UNITED STATES
                      SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C.  20549

                                 SCHEDULE 13D

                                (Rule 13d-101)
                   Under the Securities Exchange Act of 1934

                              Alloy Online, Inc.
_____________________________________________________________________________
                               (Name of Issuer)


                    Common Stock, par value $.01 per share
_____________________________________________________________________________
                        (Title of Class of Securities)


                                   019855105
                    ________________________________________
                                (CUSIP Number)


                            Charles Y. Tanabe, Esq.
                   Senior Vice President and General Counsel
                           Liberty Media Corporation
                            9197 South Peoria Street
                           Englewood, Colorado 80112
                                (720) 875-5400
_____________________________________________________________________________
           (Name, Address and Telephone Number of Person Authorized
                    to Receive Notices and Communications)


                                April 14, 2000
                 ------------------------------------------------------
                 (Date of Event which Requires Filing of this Statement)

          If the filing person has previously filed a statement on Schedule 13G
to report the acquisition that is the subject of this Schedule 13D, and is
filing this schedule because of Rule 13d-1(e), 13d-1(f) or 13d-1(g), check the
following box [_].

          Note.  Schedules filed in paper format shall include a signed original
and five copies of the schedule, including all exhibits.  See Rule 13d-7(b) for
other parties to whom copies are to be sent.

                        (Continued on following pages)

                             (Page 1 of 15 Pages)

___________________________
*The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities, and
for any subsequent amendment containing information which would alter the
disclosures provided in a prior cover page.

The information required in the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the Securities Exchange Act of
1934 ("Act") or otherwise subject to the liabilities of that section of the Act
but shall be subject to all other provisions of the Act (however, see the
Notes).
<PAGE>


CUSIP NO. 019855105

- ------------------------------------------------------------------------------
      NAMES OF REPORTING PERSONS
 1    I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY)

      Liberty Media Corporation

      841288730

- ------------------------------------------------------------------------------
      CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
 2    (a) [_]
      (b) [X]
- ------------------------------------------------------------------------------
      SEC USE ONLY
 3

- ------------------------------------------------------------------------------
      SOURCE OF FUNDS
 4
      WC and 00
- ------------------------------------------------------------------------------
      CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT
      TO ITEM 2(d) or 2(e) [_]
 5
- ------------------------------------------------------------------------------
      CITIZENSHIP OR PLACE OF ORGANIZATION
 6
      Delaware
- ------------------------------------------------------------------------------
                          SOLE VOTING POWER
                     7
     NUMBER OF
                          2,922,694 Shares
      SHARES       -----------------------------------------------------------
                          SHARED VOTING POWER
   BENEFICIALLY      8

     OWNED BY             See Item 5(b) and Item 6.
                   -----------------------------------------------------------
       EACH               SOLE DISPOSITIVE POWER
                     9
    REPORTING
                          2,922,694 Shares
      PERSON       -----------------------------------------------------------
                          SHARED DISPOSITIVE POWER
                     10
                          0
- ------------------------------------------------------------------------------
      AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
11

      2,922,694
- ------------------------------------------------------------------------------
      CHECK IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES [X]
12
- ------------------------------------------------------------------------------
      PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
13    Approximately 19.9%

      See Item 5.
- ------------------------------------------------------------------------------
      TYPE OF REPORTING PERSON
14
      CO
- ------------------------------------------------------------------------------

                              Page 2 of 13 Pages
<PAGE>

                      SECURITIES AND EXCHANGE COMMISSION

                            Washington, D.C. 20549



                                 SCHEDULE 13D


                                 Statement of

                           LIBERTY MEDIA CORPORATION

       Pursuant to Section 13(d) of the Securities Exchange Act of 1934

                                 in respect of

                              ALLOY ONLINE, INC.


Item 1.   Security and Issuer.

     The class of securities to which this Statement on Schedule 13D (this
"Statement") relates is the Common Stock, par value $.01 per share (the "Common
Stock"), of Alloy Online, Inc., a Delaware corporation (the "Issuer"). The
Issuer's principal executive offices are located at 151 West 26th Street, New
York, New York  10001.

Item 2.   Identity and Background.

     The Statement is being filed by Liberty Media Corporation, a Delaware
corporation ("Liberty" or the "Reporting Person"), whose principal business
address is 9197 South Peoria Street, Englewood, Colorado 80112.  LDIG ALOY,
Inc., a Delaware corporation ("LDIG ALOY") and an indirect, wholly-owned
subsidiary of Liberty, is the registered holder of the Common Stock beneficially
owned by Liberty (the "Shares").  LDIG ALOY is a direct, wholly-owned subsidiary
of Liberty Digital, Inc., a Delaware corporation ("Liberty Digital").  Liberty
Digital's outstanding capital stock includes Series A Common Stock, which has
one vote per share, and Series B Common Stock, which has ten votes per share.
As of January 31, 2000, the Reporting Person and its affiliates beneficially
owned capital stock of Liberty Digital representing approximately 99.3% of the
outstanding voting power of all of the capital stock of Liberty Digital
outstanding on that date.

     Prior to March 9, 1999, Liberty was controlled by Tele-Communications,
Inc., a Delaware corporation ("TCI").  As a result of the consummation on March
9, 1999 of the merger (the "AT&T Merger") of a wholly owned subsidiary of AT&T
Corp., a New York corporation ("AT&T"), with and into TCI: (i) TCI became a
wholly owned subsidiary of AT&T; (ii) the

                              Page 3 of 13 Pages
<PAGE>

businesses and assets of the Liberty Media Group and TCI Ventures Group of TCI
were combined; and (iii) the holders of TCI's Liberty Media Group common stock
and TCI Ventures Group common stock received in exchange for their shares a new
class of common stock of AT&T intended to reflect the results of AT&T's "Liberty
Media Group." Following the AT&T Merger, AT&T's "Liberty Media Group" consists
of the assets and businesses of TCI's Liberty Media Group and its TCI Ventures
Group prior to the AT&T Merger, except for certain assets that were transferred
to TCI's "TCI Group" in connection with the AT&T Merger, and the "AT&T Common
Stock Group" consists of all of the other assets and businesses of AT&T. AT&T's
principal business address is 32 Avenue of the Americas, New York, New York
10013. AT&T is principally engaged in the business of providing voice, data and
video communications services to large and small businesses, consumers and
government entities in the United States and internationally.

     On March 10, 2000, in connection with certain restructuring transactions,
TCI was converted into a Delaware limited liability company, of which AT&T is
the sole member, and renamed AT&T Broadband, LLC ("AT&T Broadband").  AT&T
Broadband's principal business address is 9197 South Peoria Street, Englewood,
Colorado 80112. AT&T Broadband is principally engaged through its subsidiaries
and affiliates in the acquisition, development and operation of cable television
systems throughout the United States.

     The Board of Directors and management of the Reporting Person manage the
business and affairs of the Reporting Person.  Although Liberty is a wholly
owned subsidiary of AT&T, a majority of Liberty's Board of Directors consists of
individuals designated by TCI prior to the AT&T Merger.  If these individuals or
their designated successors cease to constitute a majority of Liberty's Board of
Directors, Liberty will transfer all of its assets and businesses to a new
entity.  Although this new entity would be owned substantially by AT&T, it would
continue to be managed by management of Liberty prior to such transfer of
assets.

     By virtue of its beneficial ownership of capital stock representing
approximately 99.3% of the outstanding voting power of Liberty Digital, the
Reporting Person, acting through its Board of Directors and management and the
Board of Directors of LDIG, will have the power to determine how the Shares will
be voted and, subject to the limitations of the Delaware General Corporation
Law, will have the power to dispose of the Shares, and thus is considered the
beneficial owner of the Shares for purposes of Section 13(d) of the Exchange
Act.

     The Liberty Media Group, principally through the Reporting Person, is
engaged in (i) the production, acquisition and distribution through all
available formats and media of branded entertainment, educational and
informational programming and software, including multimedia products, (ii)
electronic retailing, direct marketing, advertising sales related to programming
services, infomercials and transaction processing, (iii) international cable
television distribution, telephony and programming, (iv) satellite
communications, and (v) investments in wireless domestic telephony and other
technology ventures.  Liberty Digital, which is also a member of the Liberty
Media Group, is a diversified new media company with investments in internet
content and infrastructure and interactive television.  In addition to Liberty
Digital's investments, Liberty Digital operates music services delivered to
commercial and residential customers via cable, satellite, the internet and
other platforms.

                              Page 4 of 13 Pages
<PAGE>

     Schedule 1 attached to this Statement contains the following information
concerning each director, executive officer or controlling person of the
Reporting Person: (i) name and residence or business address, (ii) principal
occupation or employment, and (iii) the name, principal business and address of
any corporation or other organization in which such employment is conducted.
Schedule 1 is incorporated herein by reference.

     To the knowledge of the Reporting Person, each of the persons named on
Schedule 1 (the "Schedule 1 Persons") is a United States citizen, except for
David J.A. Flowers, who is a Canadian citizen.  During the last five years,
neither the Reporting Person nor any of the Schedule 1 Persons (to the knowledge
of Liberty) has been convicted in a criminal proceeding (excluding traffic
violations or similar misdemeanors).  During the last five years, neither the
Reporting Person nor any of the Schedule 1 Persons (to the knowledge of the
Reporting Person) has been a party to a civil proceeding of a judicial or
administrative body of competent jurisdiction and, as a result of such
proceeding, is or was subject to a judgment, decree or final order enjoining
future violations of, or prohibiting or mandating activities subject to, federal
or state securities laws or finding any violation with respect to such laws.

     Schedule 2 attached to this Statement contains the following information,
which has been provided to the Reporting Person by AT&T, concerning each
director, executive officer or controlling person of AT&T:  (i) name and
residence or business address, (ii) principal occupation or employment, and
(iii) the name, principal business and address of any corporation or other
organization in which such employment is conducted. Schedule 2 is incorporated
herein by reference.

     Based upon information provided to the Reporting Person by AT&T, (i) to the
knowledge of AT&T, each of the persons named on Schedule 2 (the "Schedule 2
Persons") is a United States citizen, (ii) during the last five years, neither
AT&T nor any of the Schedule 2 Persons (to the knowledge of AT&T) has been
convicted in a criminal proceeding (excluding traffic violations or similar
misdemeanors), and (iii) during the last five years, neither AT&T nor any of the
Schedule 2 Persons (to the knowledge of AT&T) has been a party to a civil
proceeding of a judicial or administrative body of competent jurisdiction and,
as a result of such proceeding, is or was subject to a judgment, decree or final
order enjoining future violations of, or prohibiting or mandating activities
subject to, federal or state securities laws or finding any violation with
respect to such laws.

     The foregoing summary of the terms of the AT&T Merger is qualified in its
entirety by reference to the text of the Agreement and Plan of Restructuring and
Merger, dated as of June 23, 1998, among AT&T, Italy Merger Corp. and TCI, a
copy of which has been incorporated by reference as Exhibit 7(a) to this
Statement, and to the text of the AT&T/TCI Proxy Statement/Prospectus, a copy of
which has been incorporated by reference as Exhibit 7(b) to this Statement.

Item 3.   Source and Amount of Funds or Other Consideration.

     Liberty Digital entered into an Exchange Agreement, dated as of March
10, 2000, with the Issuer and LDIG ALOY (the "Exchange Agreement") providing for
the acquisition (the "Acquisition") by LDIG ALOY of 2,922,694 shares of Common
Stock of the Issuer.  The

                              Page 5 of 13 Pages
<PAGE>

consideration paid to the Issuer in connection with the Acquisition consisted of
(i) $10,000,000 in cash (the "Cash Consideration") and (ii) 837,740 shares of
Liberty Digital Series A Common Stock, par value $0.01 per share. The Cash
Consideration was paid with funds from the existing cash reserves of Liberty
Digital.

     Reference to the Exchange Agreement set forth above in this Item 3 is
qualified in its entirety by reference to the copy of the Exchange Agreement,
which is included as Exhibit 7(c) to this Statement and is incorporated herein
by reference.

Item 4.   Purpose of Transaction.

     The Reporting Person currently holds its interests in the Issuer for
investment purposes.

     The Reporting Person intends to continuously review its investment in the
Issuer, and may in the future determine (i) to acquire additional securities of
the Issuer, through open market purchases and private agreements, (ii) to
dispose of all or a portion of the securities of the Issuer owned by it in the
market, in privately negotiated transactions or otherwise or (iii) to take any
other available course of action, which could involve one or more of the types
of transactions or have one or more of the results described in the next
paragraph of this Item 4.  Notwithstanding anything contained herein, the
Reporting Person specifically reserves the right to change its intention with
respect to any or all of such matters.  In reaching any decision as to its
course of action (as well as to the specific elements thereof), the Reporting
Person currently expects that it would take into consideration a variety of
factors, including, but not limited to, the following: the Issuer's business and
prospects; other developments concerning the Issuer and its businesses
generally; other business opportunities available to the Reporting Person;
developments with respect to the business of the Reporting Person; changes in
law and government regulations; general economic conditions; and money and stock
market conditions, including the market price of the securities of the Issuer.

     Other than as set forth in this Statement, the Reporting Person has no
present plans or proposals which relate to or would result in:

     (a)  The acquisition by any person of additional securities of the Issuer,
or the disposition of securities of the Issuer;

     (b)  An extraordinary corporate transaction such as a merger,
reorganization or liquidation, involving the Issuer or any of its subsidiaries;

     (c)  A sale or transfer of a material amount of assets of the Issuer or of
any of its subsidiaries;

     (d)  Any change in the present board of directors or management of the
Issuer, including any plans or proposals to change the number or term of
directors or to fill any existing vacancies on the board;

     (e)  Any material change in the present capitalization or dividend policy
of the Issuer;

     (f)  Any other material change in the Issuer's business or corporate
structure;

                              Page 6 of 13 Pages
<PAGE>

     (g)  Changes in the Issuer's charter, bylaws or instruments corresponding
thereto or other actions which may impede the acquisition of control of the
Issuer by any person;

     (h)  A class of securities of the Issuer being delisted from a national
securities exchange or ceasing to be authorized to be quoted in an inter-dealer
quotation system of a registered national securities association;

     (i)  A class of equity securities of the Issuer becoming eligible for
termination of registration pursuant to Section 12(g)(4) of the Exchange Act; or

     (j)  Any action similar to any of those enumerated in this paragraph.


Item 5.   Interest in Securities of the Issuer.

     (a)  The Reporting Person presently beneficially owns, through its indirect
control of LDIG ALOY, 2,922,694 shares of Common Stock.  Of the 14,705,460
shares of Common Stock outstanding as of April 14, 2000, as reported by the
Issuer to the Reporting Person, the shares beneficially owned by the Reporting
Person represent approximately 19.9% of the issued and outstanding shares of
Common Stock.

          Except as described in the preceding paragraph, to the knowledge of
the Reporting Person, none of the Schedule 1 Persons and none of the Schedule 2
Persons beneficially owns any shares of Common Stock.

     (b)  Except as described in Item 6 below, Liberty, through its control of
Liberty Digital and subject to limitations under the Delaware General
Corporation Law, has the power to direct the voting of the Shares and to direct
the disposition of the Shares.  Liberty Digital, as the sole record owner of
LDIG ALOY, may be deemed to share the power to vote or direct the voting of the
Shares, and the power to dispose or direct the disposition of the Shares, with
the Reporting Person.

     (c)  No transactions have been effected by the Reporting Person during the
past 60 days.

     (d)  None.

     (e)  Not applicable.

Item 6.   Contracts, Arrangements, Understandings or Relationships With Respect
          to Securities of the Issuer.

Exchange Agreement.

     LDIG ALOY acquired its ownership of the Issuer's equity securities pursuant
to the Exchange Agreement.  Pursuant to the Exchange Agreement, LDIG ALOY has
been granted certain rights to cause the Issuer to register under the Securities
Act of 1933, as amended, the offer and sale of the Shares acquired by LDIG ALOY
from the Issuer.

                              Page 7 of 13 Pages
<PAGE>

Voting Agreement

     On March 10, 2000, Liberty Digital, and Matthew C. Diamond, James K.
Johnson, Jr., and Samuel A. Gradess (the "Principals") entered into a Voting
Agreement with respect to the shares of Common Stock beneficially owned by each
Principal (the "Voting Agreement").  The Voting Agreement provides that each
Principal will vote its shares of Common Stock so that the nominee of Liberty
Digital shall be elected to the Issuer's board of directors so long as Liberty
Digital remains the beneficial owner of Common Stock representing at least ten
percent of the total number of shares of Common Stock outstanding.

     The Exchange Agreement and Voting Agreement referred to in this Item 6 are
incorporated by reference as Exhibit 7(c) and 7(d) to this Statement,
respectively, and the foregoing descriptions of the Exchange Agreement and the
Voting Agreement are qualified in their entirety by reference to such Exhibits,
which are hereby incorporated herein by reference.

Item 7.   Materials to be Filed as Exhibits.

Exhibit 7(a)   Agreement and Plan of Restructuring and Merger, dated as of June
               23, 1998, among AT&T Corp., Italy Merger Corp. and Tele-
               Communications, Inc. (incorporated by reference to Appendix A to
               the AT&T/TCI Proxy Statement/Prospectus that forms a part of the
               Registration Statement on Form S-4 of AT&T Corp. (File No. 333-
               70279), filed on January 8, 1999 (the "AT&T Registration
               Statement"))

Exhibit 7(b)   AT&T/TCI Proxy Statement/Prospectus (incorporated by reference to
               the AT&T Registration Statement)

Exhibit 7(c)   Exchange Agreement by and between Liberty Digital, Inc., LDIG
               ALOY, Inc. and Alloy Online, Inc., dated March 10, 2000

Exhibit 7(d)   Voting Agreement by and between Liberty Digital, Inc. and Matthew
               C. Diamond, James K. Johnson, Jr. and Samuel A. Gradess, dated
               March 10, 2000

                              Page 8 of 13 Pages
<PAGE>

                                   SIGNATURE

  After reasonable inquiry and to the best of my knowledge and belief, I certify
that the information set forth in this statement is true, complete and correct.

Dated:  May 17, 2000

                                   LIBERTY MEDIA CORPORATION



                                   By: /s/ Charles Y. Tanabe
                                       ---------------------
                                   Name:  Charles Y. Tanabe
                                   Title: Senior Vice President and General
                                          Counsel

                              Page 9 of 13 Pages
<PAGE>

                                  SCHEDULE 1


                       DIRECTORS AND EXECUTIVE OFFICERS
                                      OF
                           LIBERTY MEDIA CORPORATION

     The name and present principal occupation of each director and executive
officer of Liberty Media Corporation ("Liberty") are set forth below.  The
business address for each person listed below is c/o Liberty Media Corporation,
9197 South Peoria Street, Englewood, Colorado 80112.  All executive officers and
directors listed on this Schedule 1 are United States citizens, except for David
J.A. Flowers, who is a Canadian citizen.

<TABLE>
<CAPTION>
Name                   Title
- ----                   -----
<S>                    <C>
John Malone            Chairman of the Board and Director of Liberty; Director of AT&T Corp.

Robert R. Bennett      President, Chief Executive Officer and Director of Liberty

Gary S. Howard         Executive Vice President, Chief Operating Officer and Director of
                       Liberty

Daniel E. Somers       Director of Liberty; President and Chief Executive Officer of AT&T
                       Broadband LLC (f/k/a Tele-Communications, Inc.)

John C. Petrillo       Director of Liberty; Executive Vice President, Corporate Strategy and
                       Business Development of AT&T Corp.

Larry E. Romrell       Director of Liberty; Consultant to AT&T Broadband LLC (f/k/a
                       Tele-Communications, Inc.)

Jerome H. Kern         Director of Liberty; Chairman of the Board and Chief Executive Officer
                       of On Command Corporation

Paul A. Gould          Director of Liberty; Managing Director of Allen & Company Incorporated

John D. Zeglis         Director of Liberty; Director and President of AT&T Corp.; Chairman of
                       the Board and Chief Executive Officer of AT&T Wireless Group

David B. Koff          Senior Vice President and Assistant Secretary of Liberty

Charles Y. Tanabe      Senior Vice President, General Counsel and Assistant Secretary of
                       Liberty

Carl E. Vogel          Senior Vice President of Liberty

Peter Zolintakis       Senior Vice President of Liberty

Vivian J. Carr         Vice President and Secretary of Liberty

Kathryn Scherff        Vice President and Controller of Liberty

David J.A. Flowers     Vice President and Treasurer of Liberty
</TABLE>

                              Page 10 of 13 Pages
<PAGE>

                                  SCHEDULE 2


                       DIRECTORS AND EXECUTIVE OFFICERS
                                      OF
                                  AT&T CORP.

     The name and present principal occupation of each director and executive
officer of AT&T Corp. are set forth below.  The business address for each person
listed below is c/o AT&T Corp., 295 North Maple Avenue, Basking Ridge, New
Jersey 07920.  All executive officers and directors listed on this Schedule 3
are United States citizens.

<TABLE>
<CAPTION>
Name                           Title
- ----                           -----
<S>                            <C>
C. Michael Armstrong           Chairman of the Board, Chief Executive Officer and Director

Kenneth T. Derr                Director; Chairman of the Board, Retired, of Chevron Corporation

M. Kathryn Eickhoff            Director; President of Eickhoff Economics Incorporated

Walter Y. Elisha               Director; Chairman of the Board and Chief Executive Officer,
                               Retired, of Springs Industries, Inc.

George M. C. Fisher            Director; Chairman and Chief Executive Officer of Eastman Kodak
                               Company

Donald V. Fites                Director; Chairman of the Board, Retired, of Caterpillar, Inc.

Amos B. Hostetter, Jr.         Director; Chairman of the Board of Pilot House Associates

Ralph S. Larsen                Director; Chairman of the Board and Chief Executive Officer of
                               Johnson & Johnson

John C. Malone                 Director; Chairman of the Board of Liberty Media Corporation

Donald F. McHenry              Director; President of The IRC Group LLC

Michael I. Sovern              Director; President Emeritus and Chancellor Kent Professor of
                               Law at Columbia University

Sanford I. Weill               Director; Chairman and Co-CEO of Citigroup Inc.

Thomas H. Wyman                Director

John D. Zeglis                 President of AT&T Corp.; Chief Executive Officer of AT&T
                               Wireless Group and Director
</TABLE>

                              Page 11 of 13 Pages
<PAGE>

<TABLE>
<CAPTION>
Name                           Title
<S>                            <C>
Harold W. Burlingame           Executive Vice President, Merger & Joint Venture Integration

James W. Cicconi               Executive Vice President-Law & Government Affairs and General
                               Counsel

Nicholas S. Cyprus             Vice President and Controller

Mirian M. Graddick             Executive Vice President, Human Resources

Frank Ianna                    Executive Vice President and President, AT&T Network Services

Michael G. Keith               Executive Vice President and President, AT&T Wireless Group

Richard J. Martin              Executive Vice President, Public Relations and Employee
                               Communication

David C. Nagel                 President of AT&T Labs; Chief Technology Officer

Charles H. Noski               Senior Executive Vice President and Chief Financial Officer

John C. Petrillo               Executive Vice President, Corporate Strategy and Business
                               Development

Richard R. Roscitt             Executive Vice President and President of AT&T Business Services

Daniel E. Somers               President and CEO of AT&T Broadband
</TABLE>

                              Page 12 of 13 Pages
<PAGE>

                                 EXHIBIT INDEX


Exhibit No.    Description
- -----------    -----------

7(a)           Agreement and Plan of Restructuring and Merger, dated as of June
               23, 1998, among AT&T Corp., Italy Merger Corp. and Tele-
               Communications, Inc. (incorporated by reference to Appendix A to
               the AT&T/TCI Proxy Statement/Prospectus that forms a part of the
               Registration Statement on Form S-4 of AT&T Corp. (File No. 333-
               70279), filed on January 8, 1999 (the "AT&T Registration
               Statement"))

7(b)           AT&T/TCI Proxy Statement/Prospectus (incorporated by reference to
               the AT&T Registration Statement)

7(c)           Exchange Agreement by and between Liberty Digital, Inc., LDIG
               ALOY, Inc. and Alloy Online, Inc. dated March 10, 2000

7(d)           Voting Agreement by and between Liberty Digital, Inc. and Matthew
               C. Diamond, James K. Johnson, Jr. and Samuel A. Gradess, dated
               March 10, 2000

                              Page 13 of 13 Pages

<PAGE>

                                                                    EXHIBIT 7(c)

                              EXCHANGE AGREEMENT

                                    Between

                            LIBERTY DIGITAL, INC.,

                                LDIG ALOY, INC.

                                      and

                              ALLOY ONLINE, INC.



                          Dated as of March 10, 2000
<PAGE>

                               TABLE OF CONTENTS

<TABLE>
<CAPTION>
                                                                                                 Page
                                                                                                 ----
 <S>              <C>                                                                            <C>
                                     ARTICLE I. SALE AND EXCHANGE

 SECTION 1.01.    Sale and Exchange..........................................................       1
                  -----------------
 SECTION 1.02.    Adjustment of Alloy Shares; Adjustment of Cash Payment.....................       1
                  ------------------------------------------------------
 SECTION 1.03.    Registration of LDI Shares and Alloy Shares................................       2
                  -------------------------------------------
 SECTION 1.04.    Closing....................................................................       2
                  -------
 SECTION 1.05.    Deliveries by Alloy........................................................       2
                  -------------------
 SECTION 1.06.    Deliveries by LDI and LDI Sub..............................................       3
                  -----------------------------

                          ARTICLE II. REPRESENTATIONS AND WARRANTIES OF ALLOY

 SECTION 2.01.    Organization and Qualification.............................................       3
                  ------------------------------
 SECTION 2.02.    Authorization and Validity of Agreement....................................       3
                  ---------------------------------------
 SECTION 2.03.    Capitalization.............................................................       4
                  --------------
 SECTION 2.04.    Reports and Financial Statements...........................................       5
                  --------------------------------
 SECTION 2.05.    No Approvals or Notices Required; No Conflict with Instruments.............       5
                  --------------------------------------------------------------
 SECTION 2.06.    Absence of Certain Changes or Events.......................................       6
                  ------------------------------------
 SECTION 2.07.    Legal Proceedings..........................................................       7
                  -----------------
 SECTION 2.08.    Compliance With Regulatory Requirements....................................       7
                  ---------------------------------------
 SECTION 2.09.    Brokers or Finders.........................................................       7
                  ------------------
 SECTION 2.10.    Intellectual Property......................................................       7
                  ---------------------
 SECTION 2.11.    Compliance with Charter and Contracts......................................       8
                  -------------------------------------
 SECTION 2.12.    Investment Purpose.........................................................       8
                  ------------------
 SECTION 2.13.    Disclosure.................................................................       9
                  ----------
 SECTION 2.14.    Section 203 of the DGCL....................................................       9
                  -----------------------

                     ARTICLE III. REPRESENTATIONS AND WARRANTIES OF LDI AND LDI SUB

 SECTION 3.01.    Organization and Qualification.............................................        9
                  ------------------------------
 SECTION 3.02.    Authorization and Validity of Agreement....................................       10
                  ---------------------------------------
 SECTION 3.03.    Newly Formed Subsidiary....................................................       10
                  -----------------------
 SECTION 3.04.    Issuance of LDI Shares.....................................................       10
                  ----------------------
 SECTION 3.05.    Reports and Financial Statements...........................................       10
                  --------------------------------
 SECTION 3.06.    No Approvals or Notices Required; No Conflict with Instruments.............       11
                  --------------------------------------------------------------
 SECTION 3.07.    Absence of Certain Changes or Events.......................................       12
                  ------------------------------------
 SECTION 3.08.    Legal Proceedings..........................................................       12
                  -----------------
 SECTION 3.09.    Compliance With Regulatory Requirements....................................       12
                  ---------------------------------------
 SECTION 3.10.    Brokers or Finders.........................................................       12
                  ------------------
 SECTION 3.11.    Intellectual Property......................................................       13
                  ---------------------
 SECTION 3.12.    Compliance with Charter and Contracts......................................       13
                  -------------------------------------
 SECTION 3.13.    Investment Purpose.........................................................       14
                  ------------------
 SECTION 3.14.    Disclosure.................................................................       14
                  ----------

                              ARTICLE IV. TRANSACTIONS PRIOR TO CLOSING

 SECTION 4.01.    Interim Conduct of Business................................................       14
                  ---------------------------
 SECTION 4.02.    Access to Information Concerning Properties and Records....................       15
                  -------------------------------------------------------
 SECTION 4.03.    Confidentiality............................................................       15
                  ---------------
 SECTION 4.04.    Public Announcements.......................................................       16
                  --------------------
 SECTION 4.05.    Reasonable Efforts.........................................................       16
                  ------------------
 SECTION 4.06.    Expansion of Alloy Board...................................................       17
                  ------------------------

                                   ARTICLE V. CONDITIONS PRECEDENT

 SECTION 5.01.    Conditions Precedent to the Obligations of LDI and Alloy...................       17
                  --------------------------------------------------------
 SECTION 5.02.    Conditions Precedent to the Obligations of LDI and LDI Sub.................       18
                  ----------------------------------------------------------
 SECTION 5.03.    Conditions Precedent to the Obligations of Alloy...........................       20
                  ------------------------------------------------

                                        ARTICLE VI. TERMINATION

 SECTION 6.01.    Termination and Abandonment................................................       21
                  ---------------------------
 SECTION 6.02.    Effect of Termination......................................................       21
                  ---------------------

                                     ARTICLE VII. INDEMNIFICATION

 SECTION 7.01.    Survival...................................................................       21
                  --------
 SECTION 7.02.    Indemnification Relating to the Agreement..................................       21
                  -----------------------------------------
 SECTION 7.03.    Indemnification Procedures.................................................       22
                  --------------------------
 SECTION 7.04.    Limitation on Indemnity....................................................       24
                  -----------------------
 SECTION 7.05.    Remedies Cumulative........................................................       24
                  -------------------

                                      ARTICLE VIII. MISCELLANEOUS

 SECTION 8.01.    Further Assurances.........................................................       25
                  ------------------
 SECTION 8.02.    Expenses...................................................................       25
                  -------
 SECTION 8.03.    Notices....................................................................       25
                  -------
 SECTION 8.04.    Entire Agreement...........................................................       26
                  ----------------
 SECTION 8.05.    Assignment; Binding Effect; Benefit........................................       26
                  -----------------------------------
 SECTION 8.06.    Amendment..................................................................       26
                  ---------
 SECTION 8.07.    Extension; Waiver..........................................................       26
                  -----------------
 SECTION 8.08.    Interpretation.............................................................       27
                  --------------
 SECTION 8.09.    Counterparts...............................................................       27
                  ------------
 SECTION 8.10.    Applicable Law.............................................................       27
                  --------------
 SECTION 8.11.    Definition of "Subsidiary".................................................       27
                  --------------------------
</TABLE>

                                       1
<PAGE>



                              EXCHANGE AGREEMENT

     EXCHANGE AGREEMENT, dated as of March 10, 2000, by and between LIBERTY
DIGITAL, INC., a Delaware corporation ("LDI"), LDIG ALOY, INC., a Delaware
corporation and a wholly owned subsidiary of LDI ("LDI Sub") and ALLOY ONLINE,
INC., a Delaware corporation ("Alloy").

                                   RECITALS

     WHEREAS, LDI Sub desires to acquire, and Alloy desires to issue and sell to
LDI Sub, 2,922,694 shares (the "Initial Alloy Shares") of Alloy's common stock,
par value $.01 per share ("Alloy Common Stock"), such number of shares to be
subject to increase prior to the Closing (as hereinafter defined) at the sole
discretion of LDI in accordance with Section 1.02 hereof (such shares, plus the
Additional Alloy Shares (as hereinafter defined), if any, being the "Alloy
Shares"), which shares will represent up to 19.9% of the issued and outstanding
shares of Alloy Common Stock;

     WHEREAS, in exchange and as payment for the Alloy Shares, LDI desires to
pay, issue and sell, and Alloy desires to accept in exchange for the Alloy
Shares, (A) $10,000,000 in cash, such amount to be subject to adjustment prior
to the Closing in accordance with Section 1.02 hereof (such amount, as so
adjusted, being the "Cash Payment"), and (B) 837,740 shares (the "LDI Shares")
of LDI Series A Common Stock, par value $.01 per share ("LDI Series A Common
Stock"); and

     WHEREAS, the parties hereto desire to enter into the other agreements and
arrangements described herein.

     NOW, THEREFORE, in consideration of the premises and the respective
representations, warranties, covenants and agreements set forth herein, the
parties hereto agree as follows:

                                  ARTICLE I.

                               SALE AND EXCHANGE

     SECTION 1.01.  Sale and Exchange. On the terms and subject to the
                    -----------------
conditions set forth in this Agreement, on the Closing Date (as defined in
Section 1.04) (i) Alloy will issue and deliver to LDI Sub, and LDI Sub will
accept, the Alloy Shares in exchange for the Cash Payment and the LDI Shares,
and (ii) LDI will pay, issue and deliver to Alloy, and Alloy will accept, the
Cash Payment and the LDI Shares in exchange for the Alloy Shares.

     SECTION 1.02.  Adjustment of Alloy Shares; Adjustment of Cash Payment.
                    ------------------------------------------------------
If the number of shares of Alloy Common Stock outstanding at the Closing Date
(as set forth in the Capitalization Certificate (as defined in Section 5.02(h)
hereof)) shall be greater than the number outstanding on the date hereof (as set
forth in Section 2.03(a) hereof), LDI may, in its sole discretion, elect to
acquire at the Closing an additional number of shares of Alloy Common Stock (the
"Additional Alloy Shares") such that the aggregate number of shares of Alloy
Common Stock issued and delivered to LDI Sub equals 19.9% of the number of
issued and outstanding shares of Alloy Common Stock as of the Closing Date.
Alloy shall advise LDI in writing, not less than five business days prior to the
Closing Date, of the anticipated number of Additional Alloy Shares that may be
acquired by LDI Sub on the Closing Date. If LDI elects to acquire the Additional
Alloy Shares (in whole or in part), it shall notify Alloy in writing not less
than two business days prior to the Closing Date of the number of Additional
Alloy Shares that LDI has elected to purchase. The purchase price for the
Additional Alloy Shares elected to be purchased shall be $19.00 per Additional
Alloy Share and shall be paid in cash at the Closing as a part of the Cash
Payment.

     SECTION 1.03.  Registration of LDI Shares and Alloy Shares.
                    -------------------------------------------

          (a) Following the Closing, LDI shall (i) prepare and, as promptly as
practicable thereafter, cause to be filed with the Securities and Exchange
Commission (the "Commission") under the Securities Act of 1933, as amended (the
"Securities Act"), a registration statement on Form S-3 or other appropriate
form so as to permit, pursuant to Rule 415 under the Securities Act, the offer
and subsequent resale of the LDI Shares from time to time following the
effective date of such registration statement (the "LDI Registration
Statement"), and (ii) use its commercially reasonable efforts to cause the LDI
Registration Statement to be declared effective at the earliest practicable
date, in each case in accordance with the registration procedures set forth on
Exhibit A.

          (b) Following the Closing, Alloy shall (i) prepare and, no later than
May 15, 2000, cause to be filed with the Commission under the Securities Act a
registration statement on Form S-3 or other appropriate form, so as to permit,
pursuant to Rule 415 under the Securities Act, the offer and subsequent resale
of the Alloy Shares from time to time following the effective date of such
registration statement (the "Alloy Registration Statement"), and (ii) use its
commercially reasonable efforts to cause the Alloy Registration Statement to be
declared effective at the earliest practicable date, in each case in accordance
with the registration procedures set forth on Exhibit B.

     SECTION 1.04.  Closing.  Subject to the provisions of Articles V and VI,
                    -------
the closing (the "Closing") of the transactions contemplated by this Agreement
shall take place at the offices of Baker Botts L.L.P., 599 Lexington Avenue, New
York, NY 10022, as promptly as practicable following the date the conditions set
forth in Article V shall have been satisfied, or at such other place or time as
LDI and Alloy may mutually agree (the date and time of the Closing being herein
referred to as the "Closing Date").

     SECTION 1.05.  Deliveries by Alloy. At the Closing, Alloy will deliver or
                    -------------------
cause to be delivered to LDI Sub the following:

          (a) The opinions, certificates, consents and other documents
contemplated by Section 5.02; and

                                       2
<PAGE>

          (b) A stock certificate representing the Alloy Shares, with all
necessary stock issuance or transfer stamps affixed thereto, duly completed and
registered in the name of LDI Sub on the stock transfer books of Alloy.

     SECTION 1.06.  Deliveries by LDI and LDI Sub. At the Closing, LDI and LDI
                    -----------------------------
Sub will deliver or cause to be delivered to Alloy the following:

          (a) The opinions, certificates, consents and other documents
contemplated by Section 5.03;

          (b) A stock certificate representing the LDI Shares, with all
necessary stock issuance or transfer stamps affixed thereto, duly completed and
registered in the name of Alloy on the stock transfer books of LDI; and

          (c) The Cash Payment by wire transfer of immediately available funds
to Alloy's account number 94013-06060 at Fleet Bank, ABA#021300019.

                                  ARTICLE II.

                    REPRESENTATIONS AND WARRANTIES OF ALLOY

     Alloy hereby represents and warrants to LDI and LDI Sub as follows:

     SECTION 2.01.  Organization and Qualification. Each of Alloy and each of
                    ------------------------------
its Subsidiaries (i) is a corporation or partnership duly organized, validly
existing and in good standing under the laws of the jurisdiction of its
incorporation or organization, (ii) has all requisite corporate or partnership
power and authority to own, lease and operate its properties and to carry on its
business as it is now being conducted and (iii) is duly qualified or licensed
and in good standing to do business in each jurisdiction in which the properties
owned, leased or operated by it or the nature of the business conducted by it
makes such qualification or license necessary, except in such jurisdictions
where the failure to be so duly qualified or licensed or in good standing has
not had, either individually or in the aggregate, a material adverse effect on
the business, assets, results of operations or financial condition of Alloy and
its Subsidiaries, taken as a whole. Alloy has delivered to LDI true and complete
copies of its Certificate of Incorporation and By-laws, each as amended through
and in effect on the date hereof. Schedule 2.01 contains a true and complete
list of all of Alloy's Subsidiaries.

     SECTION 2.02.  Authorization and Validity of Agreement.  Alloy has all
                    ---------------------------------------
requisite corporate power and authority to enter into this Agreement to perform
its obligations hereunder and consummate the transactions contemplated hereby.
The execution, delivery and performance by Alloy of this Agreement and the
consummation of the transactions contemplated hereby have been duly authorized
by the Alloy Board and by all other necessary corporate action on the part of
Alloy.  This Agreement has been duly executed and delivered by Alloy and is a
valid and binding obligation of Alloy, enforceable against Alloy in accordance
with its terms (except insofar as enforceability may be limited by applicable
bankruptcy, insolvency, reorganization, moratorium or similar laws affecting
creditors' rights generally, or by principles governing the availability of
equitable remedies).

                                       3
<PAGE>

     SECTION 2.03.  Capitalization.
                    --------------

          (a) At the date hereof, the authorized capital stock of Alloy consists
of (i) 50,000,000 shares of Alloy Common Stock and (ii) 5,000,000 shares of
Preferred Stock, par value $.01 per share (the "Alloy Preferred Stock"). As of
the close of business on March 9, 2000: (i) 14,686,905 shares of Alloy Common
Stock were issued and outstanding, 4,097,198 shares were reserved for issuance
upon exercise of outstanding stock options and warrants, no shares were held by
Alloy in its treasury and no shares were held by any Subsidiary of Alloy; and
(ii) no shares of Alloy Preferred Stock were issued or outstanding or held by
Alloy in its treasury or by any Subsidiary of Alloy. All issued and outstanding
shares of Alloy Common Stock have been validly issued and are fully paid and
nonassessable, are not subject to and have not been issued in violation of any
preemptive rights and have not been issued in violation of any Federal or state
securities laws. At the date hereof, there are no issued or outstanding bonds,
debentures, notes or other indebtedness of Alloy or any of its Subsidiaries
which have the right to vote (or which are convertible into other securities
having the right to vote) on any matters on which stockholders of Alloy may vote
("Voting Debt"). Except as set forth in the Alloy Commission Filings (as
hereinafter defined) or on Schedule 2.03, there are not as of the date hereof
any outstanding or authorized subscriptions, options, warrants, calls, rights,
commitments or any other agreements of any character to or by which Alloy or any
of its Subsidiaries is a party or is bound which, directly or indirectly,
obligate Alloy or any of its Subsidiaries to issue, deliver or sell or cause to
be issued, delivered or sold any shares of Alloy Common Stock or Alloy Preferred
Stock or any other capital stock, equity interest or Voting Debt of Alloy or any
securities convertible into, or exercisable or exchangeable for, or evidencing
the right to subscribe for any such shares, interests or Voting Debt or
obligating Alloy or any of its Subsidiaries to grant, extend or enter into any
such subscription, option, warrant, call or right. Except as set forth in the
Alloy Commission Filings or on Schedule 2.03, neither Alloy nor any of its
Subsidiaries has adopted, authorized or assumed any plans, arrangements or
practices for the benefit of its officers, employees or directors which require
or permit the issuance, sale, purchase or grant of any capital stock, other
equity interests or Voting Debt of Alloy or any other securities convertible
into, or exercisable or exchangeable for, any such stock, interests or Voting
Debt or any phantom shares, phantom equity interests or stock or equity
appreciation rights. All of the shares of capital stock of each corporate
Subsidiary of Alloy are validly issued, fully paid and nonassessable. Except as
set forth in the Alloy Commission Filings or on Schedule 2.03, there are not as
of the date hereof any outstanding or authorized subscriptions, options,
warrants, calls, rights, commitments or other agreements of any character that,
directly or indirectly, (x) call for or relate to the sale, pledge, transfer or
other disposition by Alloy or any Subsidiary of Alloy of any shares of capital
stock, any partnership or other equity interests or any Voting Debt of Alloy or
any Subsidiary of Alloy or (y) relate to the voting or control of such capital
stock, partnership or other equity interests or Voting Debt.

          (b) The Initial Alloy Shares, as of the date hereof, constitute 19.9%
of the issued and outstanding shares of Alloy Common Stock. The Alloy Shares,
upon issuance and delivery against payment therefor in accordance with the terms
and conditions of this Agreement, will be duly authorized, validly issued, fully
paid and non-assessable, will be free of any liens, claims, charges, security
interests, pledges, voting or shareholder agreements, encumbrances or equities
of any kind whatsoever (except as expressly contemplated hereby or to the extent
created by LDI Sub) and will not be issued in violation of any preemptive
rights.

                                       4
<PAGE>

     SECTION 2.04.  Reports and Financial Statements.  Alloy has heretofore made
                    --------------------------------
available to LDI true and complete copies of all reports, registration
statements, definitive proxy statements and other documents (in each case
together with all amendments and supplements thereto) filed by Alloy with the
Commission since March 1, 2000 (such reports, registration statements,
definitive proxy statements and other documents, together with any amendments
and supplements thereto, are sometimes collectively referred to as the "Alloy
Commission Filings").  The Alloy Commission Filings constitute all of the
documents (other than preliminary material) that Alloy was required to file with
the Commission since such date.  As of their respective dates, each of the Alloy
Commission Filings complied in all material respects with the applicable
requirements of the Securities Act, the Securities Exchange Act of 1934, as
amended (the "Exchange Act"), and the rules and regulations under each such Act,
and none of the Alloy Commission Filings contained as of such date any untrue
statement of a material fact or omitted to state a material fact required to be
stated therein or necessary to make the statements therein, in light of the
circumstances under which they were made, not misleading.  When filed with the
Commission, the financial statements included in the Alloy Commission Filings
complied as to form in all material respects with the applicable rules and
regulations of the Commission and were prepared in accordance with generally
accepted accounting principles (as in effect from time to time) applied on a
consistent basis (except as may be indicated therein or in the notes or
schedules thereto), and such financial statements fairly present the
consolidated financial position of Alloy and its consolidated Subsidiaries as at
the dates thereof and the consolidated results of their operations and their
consolidated cash flows for the periods then ended, subject, in the case of the
unaudited interim financial statements, to year-end audit adjustments, none of
which are expected to be material in nature or amount.  Since May 14, 1999,
except as disclosed in the Alloy Commission Filings filed with the Commission
prior to the date hereof, as of the date hereof neither Alloy nor any Subsidiary
of Alloy has incurred any liability or obligation of any kind which, in any case
or in the aggregate, is material to the business, assets, results of operations
or financial condition of Alloy and its Subsidiaries, taken as a whole.

     SECTION 2.05.  No Approvals or Notices Required; No Conflict with
                    --------------------------------------------------
Instruments. Except as set forth on Schedule 2.05, the execution and delivery by
- -----------
Alloy of this Agreement do not, and the performance by Alloy of its obligations
hereunder and the consummation of the transactions contemplated hereby will not:

               (i)       conflict with or violate the Certificate of
     Incorporation, as amended, or By-laws, as amended, of Alloy or the charter
     or bylaws of any corporate Subsidiary of Alloy or the partnership agreement
     of any partnership Subsidiary of Alloy;

               (ii)      require any consent, approval, order or authorization
     of or other action by any Governmental Entity (as defined in clause (v) of
     this Section 2.05) (a "Government Consent") or any registration,
     qualification, declaration or filing with or notice to any Governmental
     Entity (a "Governmental Filing"), in each case on the part of or with
     respect to Alloy or any Subsidiary of Alloy, the absence or omission of
     which would, either individually or in the aggregate, have a material
     adverse effect on the transactions contemplated hereby or on the business,
     assets, results of operations or financial condition of Alloy and its
     Subsidiaries, taken as a whole, except for the Governmental Filings
     required pursuant to the pre-merger notification requirements of

                                       5
<PAGE>

     the Hart-Scott-Rodino Antitrust Improvements Act of 1976, as amended (the
     "HSR Act"), and the rules and regulations thereunder;

               (iii)     require, on the part of Alloy or any Subsidiary of
     Alloy, any consent by or approval of (a "Contract Consent") or notice to (a
     "Contract Notice") any other person or entity (other than a Governmental
     Entity), the absence or omission of which would, either individually or in
     the aggregate, have a material adverse effect on the transactions
     contemplated hereby or on the business, assets, results of operations or
     financial condition of Alloy and its Subsidiaries, taken as a whole;

               (iv)      assuming that the Contract Consents and Contract
     Notices described on Schedule 2.05 are obtained and given, conflict with,
     result in any violation or breach of or default (with or without notice or
     lapse of time, or both) under, or give rise to a right of termination,
     cancellation or acceleration of any obligation or the loss of any material
     benefit under or the creation of any lien, security interest, pledge,
     charge, claim, option, right to acquire, restriction on transfer, voting
     restriction or agreement, or any other restriction or encumbrance of any
     nature whatsoever on any assets pursuant to (any such conflict, violation,
     breach, default, right of termination, cancellation or acceleration, loss
     or creation, a "Violation") any Contract (which term shall mean and include
     any note, bond, indenture, mortgage, deed of trust, lease, franchise,
     permit, authorization, license, contract, instrument, employee benefit plan
     or practice, or other agreement, obligation, commitment or concession of
     any nature) to which Alloy or any Subsidiary of Alloy is a party, by which
     Alloy, any Subsidiary of Alloy or any of their respective assets or
     properties is bound or affected or pursuant to which Alloy or any
     Subsidiary of Alloy is entitled to any rights or benefits, except for such
     Violations which would not, either individually or in the aggregate, have a
     material adverse effect on the transactions contemplated hereby or on the
     business, assets, results of operations or financial condition of Alloy and
     its Subsidiaries, taken as a whole; or

               (v)       and assuming that the Government Consents and
     Governmental Filings specified in clause (ii) of this Section 2.05 are
     obtained, made and given, result in a Violation of, under or pursuant to,
     any law, rule, regulation, order, judgment or decree applicable to Alloy or
     any Subsidiary of Alloy or by which any of their respective properties or
     assets are bound or affected, except for such Violations which would not,
     either individually or in the aggregate, have a material adverse effect on
     the transactions contemplated hereby or on the business, assets, results of
     operations or financial condition of Alloy and its Subsidiaries, taken as a
     whole. As used herein, the term "Governmental Entity" means and includes
     any court, administrative agency or commission or other governmental
     authority or instrumentality, domestic or foreign.

     SECTION 2.06.  Absence of Certain Changes or Events.  Except as otherwise
                    ------------------------------------
disclosed in the Alloy Commission Filings filed with the Commission prior to the
date hereof or as set forth on Schedule 2.06, during the period commencing on
October 31, 1999 and ending on the date of this Agreement, there has not been
any material adverse change in, and no event has occurred and no condition
exists which, individually or together with other events or conditions, has had
a material adverse effect on, the business, assets, results of operations or
financial condition of Alloy and its Subsidiaries, taken as a whole.

                                       6
<PAGE>

     SECTION 2.07.  Legal Proceedings.  Except as set forth in the Alloy
                    -----------------
Commission Filings filed with the Commission prior to the date hereof or as set
forth on Schedule 2.07, there is no suit, action or proceeding pending or, to
the knowledge of Alloy, any investigation pending or any suit, action,
proceeding or investigation threatened, against, involving or affecting Alloy,
any Subsidiary of Alloy or any of its or their respective properties or rights,
nor is there any judgment, decree, injunction, rule or order of any court,
governmental department, commission, agency, instrumentality or arbitrator
outstanding against Alloy or any Subsidiary of Alloy, which does or might (i)
result in the modification, termination, suspension, impairment or reformation
of any material contract to which Alloy or any Subsidiary of Alloy is a party,
which modification, termination, suspension, impairment or reformation would
have a material adverse effect on the business, assets, results of operations or
financial condition of Alloy and its Subsidiaries taken as a whole; (ii)
materially adversely affect the manner in which Alloy conducts its business;
(iii) materially adversely affect the ability of Alloy or LDI to consummate any
of the transactions contemplated hereby; or (iv) have a materially adverse
effect on the business, assets, results of operations or financial condition of
Alloy and its Subsidiaries, taken as a whole.

     SECTION 2.08.  Compliance With Regulatory Requirements.  Each of Alloy and
                    ---------------------------------------
its Subsidiaries is in compliance with, and has conducted its business so as to
comply with, all applicable laws, rules, regulations, ordinances and codes,
domestic or foreign, including laws, rules, regulations, ordinances and codes
relating to the protection of the environment, except where the failure so to
comply has not had, and may reasonably be expected not to have, either
individually or in the aggregate, a material adverse effect on the business,
assets, results of operations or financial condition of Alloy and its
Subsidiaries, taken as a whole.

     SECTION 2.09.  Brokers or Finders.  No agent, broker, investment banker,
                    ------------------
financial advisor or other person or entity is or will be entitled, by reason of
any agreement, act or statement by Alloy or any of its Subsidiaries, directors,
officers, employees or affiliates, to any financial advisory, broker's, finder's
or similar fee or commission, to reimbursement of expenses or to indemnification
or contribution in connection with any of the transactions contemplated by this
Agreement, and Alloy agrees to indemnify and hold LDI and LDI Sub harmless from
and against any and all claims, liabilities or obligations with respect to any
such fees, commissions, expenses or claims for indemnification or contribution
asserted by any person on the basis of any act or statement made by Alloy or any
of its Subsidiaries, directors, officers, employees or affiliates.

     SECTION 2.10.  Intellectual Property.
                    ---------------------

          (a) Alloy and its Subsidiaries own, or have the defensible right to
use, all Intellectual Property used in Alloy's business, except where the
failure to own or have the right to use such Intellectual Property would not,
individually or in the aggregate, have a material adverse effect on the
business, assets, results of operations or financial condition of Alloy and its
Subsidiaries, taken as a whole.

          (b) Except as disclosed in the Alloy Commission Filings filed with the
Commission prior to the date hereof and except as set forth on Schedule 2.10, no
claims have been asserted or, to the knowledge of Alloy, threatened by any
person or entity (i) challenging

                                       7
<PAGE>

the ownership, validity or effectiveness of any Intellectual Property owned or
used by Alloy or any of its Subsidiaries, (ii) to the effect that any activity
of Alloy or its Subsidiaries infringes on any patent or (iii) against the use by
Alloy or its Subsidiaries of any Intellectual Property necessary for the conduct
of their business.

          (c) As used in this Section 2.10, "Intellectual Property" means all
industrial and intellectual property rights including Proprietary Technology,
patents, patent applications, trademarks, trademark applications and
registrations, service marks, service mark applications and registrations,
copyrights, know-how, licenses relating to any of the foregoing, trade secrets,
proprietary processes and formulae.  "Proprietary Technology" means all
proprietary processes, formulae, inventions, trade secrets, know-how,
development tools and other proprietary rights used by Alloy and its
Subsidiaries pertaining to any product, software or service manufactured,
marketed, licensed or sold by Alloy and its Subsidiaries in the conduct of their
business or used, employed or exploited in the development, license, sale,
marketing, distribution or maintenance thereof, and all documentation and media
constituting, describing or relating to the above, including manuals, memoranda,
know-how, notebooks, software, records and disclosures.

     SECTION 2.11.  Compliance with Charter and Contracts.
                    -------------------------------------

          (a) Neither Alloy nor any Subsidiary of Alloy is in violation of any
term of its charter, by-laws or other organizational documents.

          (b) Alloy has filed with the Commission copies of all agreements,
leases, license agreements and other contracts that, after consultation with its
legal counsel, Alloy reasonably believes are required to be filed under the
Securities Act and the Exchange Act, to which Alloy or any of its Subsidiaries
is a party or may be bound. Each of such agreements, leases, license agreements
and contracts is in full force and effect (other than those which have expired
or terminated pursuant to their terms or by mutual agreement of Alloy or the
relevant Subsidiary and each other party thereto since the filing thereof), and
(i) none of Alloy or its Subsidiaries or, to Alloy's knowledge, any other party
thereto, has breached or is in default thereunder, (ii) to Alloy's knowledge, no
event has occurred which, with the passage of time or the giving of notice,
would constitute such a breach or default, (iii) no claim of material default
thereunder has, to Alloy's knowledge, been asserted or threatened and (iv) none
of Alloy or its Subsidiaries, or to Alloy's knowledge, any other party thereto
is seeking the renegotiation thereof or substitute performance thereunder,
except where such breach or default, or attempted renegotiation or substitute
performance, individually or in the aggregate, would not have a material adverse
effect on the business, assets, results of operations or financial condition of
Alloy and its Subsidiaries, taken as a whole.

     SECTION 2.12.  Investment Purpose.  Alloy is acquiring the LDI Shares
                    ------------------
solely for the purpose of investment and not with a view to, or for offer or
sale in connection with, any distribution thereof, in any transaction which
would be in violation of the securities laws of the United States of America or
any state thereof. Alloy understands that the certificate representing the LDI
Shares will contain a legend stating in substance:

          "The shares represented by this certificate have not been
          registered under the Securities Act of 1933 and such shares
          may not be sold

                                       8
<PAGE>

          or transferred unless such sale or transfer will be effected
          in accordance with the registration requirements of the
          Securities Act of 1933, as at that time amended, or in
          accordance with any exemption from the registration
          requirements of such Act, which may then be available
          thereto."

     Alloy understands and acknowledges that LDI will deliver unlegended
certificates in exchange for the certificate bearing such legend only in the
event that (i) Alloy transfers shares represented by such certificate pursuant
to and in the manner provided for in an effective registration statement
covering the transfer or sale of such shares or (ii) Alloy shall have delivered
to LDI a letter from the staff of the Commission, or an opinion of counsel in
form and substance satisfactory to LDI, to the effect that such legend is not
required for the purposes of the Securities Act.

     SECTION 2.13.  Disclosure.  Neither this Agreement, nor any other
                    ----------
agreement, document, certificate or other written instrument delivered pursuant
hereto, contains or will contain any untrue statement of a material fact or
omits or will omit to state a material fact necessary to make the statements
herein and therein, when taken together, not misleading.

     SECTION 2.14.  Section 203 of the DGCL.  Prior to the execution of this
                    -----------------------
Agreement, the Alloy Board has approved the transactions contemplated hereby,
including the acquisition by LDI and LDI Sub of the Alloy Shares, for all
purposes, including Section 203 of the Delaware General Corporation Law
("DGCL"), and none of LDI, LDI Sub or any "affiliate" or "associate" (as such
terms are defined in Section 203 of the DGCL) shall as a result of the execution
of this Agreement or consummation of the transactions contemplated hereby, be
subject to any restrictions of Section 203 of the DGCL.


                                 ARTICLE III.

               REPRESENTATIONS AND WARRANTIES OF LDI AND LDI SUB

     LDI and LDI Sub hereby represent and warrant, jointly and severally, to
Alloy as follows:

     SECTION 3.01.  Organization and Qualification.  Each of LDI and each of its
                    ------------------------------
Subsidiaries including LDI Sub (i) is a corporation or partnership duly
organized, validly existing and in good standing under the laws of the
jurisdiction of its incorporation or organization, (ii) has all requisite
corporate or partnership power and authority to own, lease and operate its
properties and to carry on its business as it is now being conducted and (iii)
is duly qualified or licensed and in good standing to do business in each
jurisdiction in which the properties owned, leased or operated by it or the
nature of the business conducted by it makes such qualification or license
necessary, except in such jurisdictions where the failure to be so duly
qualified or licensed or in good standing has not had, either individually or in
the aggregate, a material adverse effect on the business, assets, results of
operations or financial condition of LDI and its Subsidiaries, taken as a whole.
LDI and LDI Sub have each delivered to Alloy true

                                       9
<PAGE>

and complete copies of its Certificate of Incorporation and By-laws, each as
amended through and in effect on the date hereof.

     SECTION 3.02.  Authorization and Validity of Agreement.  Each of LDI and
                    ---------------------------------------
LDI Sub has all requisite corporate power and authority to enter into this
Agreement and to perform its obligations hereunder and consummate the
transactions contemplated hereby. The execution, delivery and performance by LDI
and LDI Sub of this Agreement and the consummation of the transactions
contemplated hereby have been duly authorized by all necessary corporate action
on the part of LDI and LDI Sub. This Agreement has been duly executed and
delivered by LDI and LDI Sub and is a valid and binding obligation of each of
LDI and LDI Sub, enforceable against LDI and LDI Sub in accordance with its
terms (except insofar as enforceability may be limited by applicable bankruptcy,
insolvency, reorganization, moratorium or similar laws affecting creditors'
rights generally, or by principles governing the availability of equitable
remedies).

     SECTION 3.03.  Newly Formed Subsidiary.  LDI Sub is a newly-formed Delaware
                    -----------------------
corporation.  All of LDI Sub's outstanding shares of capital stock are duly
authorized, validly issued, fully paid and non-assessable and are directly owned
by LDI.  LDI Sub has not conducted business prior to the date hereof and has no
assets or liabilities other than those incident to its formation and to the
consummation of the transactions contemplated hereby.

     SECTION 3.04.  Issuance of LDI Shares.  The LDI Shares, upon issuance and
                    ----------------------
delivery against payment therefor in accordance with the terms and conditions of
this Agreement, will be duly authorized, validly issued, fully paid and non-
assessable, will be free of any liens, claims, charges, security interests,
pledges, voting or shareholder agreements, encumbrances or equities of any kind
whatsoever (except to the extent created by Alloy) and will not be issued in
violation of any preemptive rights.

     SECTION 3.05.  Reports and Financial Statements.  LDI has heretofore made
                    --------------------------------
available to Alloy true and complete copies of all reports, registration
statements, definitive proxy statements and other documents (in each case
together with all amendments and supplements thereto) filed by LDI or its
predecessor with the Commission since January 1, 1999 (such reports,
registration statements, definitive proxy statements and other documents,
together with any amendments and supplements thereto, are sometimes collectively
referred to as the "LDI Commission Filings").  The LDI Commission Filings
constitute all of the documents (other than preliminary material) that LDI (or
its predecessor) was required to file with the Commission since such date.  As
of their respective dates, each of the LDI Commission Filings complied in all
material respects with the applicable requirements of the Securities Act, the
Exchange Act and the rules and regulations under each such Act, and none of the
LDI Commission Filings contained as of such date any untrue statement of a
material fact or omitted to state a material fact required to be stated therein
or necessary to make the statements therein, in light of the circumstances under
which they were made, not misleading.  When filed with the Commission, the
financial statements included in the LDI Commission Filings complied as to form
in all material respects with the applicable rules and regulations of the
Commission and were prepared in accordance with generally accepted accounting
principles (as in effect from time to time) applied on a consistent basis
(except as may be indicated therein or in the notes or schedules thereto), and
such financial statements fairly present the consolidated financial position of
LDI and its consolidated Subsidiaries as at the dates thereof and the
consolidated results of their

                                      10
<PAGE>

operations and their consolidated cash flows for the periods then ended,
subject, in the case of the unaudited interim financial statements, to year-end
audit adjustments, none of which are expected to be material in nature or
amount. Since September 30, 1999, except as disclosed in the LDI Commission
Filings filed with the Commission prior to the date hereof, as of the date
hereof neither LDI nor any Subsidiary of LDI has incurred any liability or
obligation of any kind which, in any case or in the aggregate, is material to
the business, assets, results of operations or financial condition of LDI and
its Subsidiaries, taken as a whole.

     SECTION 3.06.  No Approvals or Notices Required; No Conflict with
                    --------------------------------------------------
Instruments. The execution and delivery by LDI and LDI Sub of this Agreement do
- -----------
not, and the performance by each of LDI and LDI Sub of its respective
obligations hereunder and the consummation of the transactions contemplated
hereby will not:

               (i)       conflict with or violate the Certificate of
     Incorporation, as amended, or By-laws, as amended, of LDI or the charter or
     bylaws of any corporate Subsidiary of LDI or the partnership agreement of
     any partnership Subsidiary of LDI;

               (ii)      require any Government Consent or Governmental Filing,
     in each case on the part of or with respect to LDI or any Subsidiary of
     LDI, the absence or omission of which would, either individually or in the
     aggregate, have a material adverse effect on the transactions contemplated
     hereby or on the business, assets, results of operations or financial
     condition of LDI and its Subsidiaries, taken as a whole, except for (A) the
     filing with the Commission of such reports under Section 13(d) of the
     Exchange Act as may be required in connection with the transactions
     contemplated by this Agreement and (B) the Governmental Filings required
     pursuant to the pre-merger notification requirements of the HSR Act;

               (iii)     require, on the part of LDI or any Subsidiary of LDI,
     any Contract Consent or Contract Notice, the absence or omission of which
     would, either individually or in the aggregate, have a material adverse
     effect on the transactions contemplated hereby or on the business, assets,
     results of operations or financial condition of LDI and its Subsidiaries,
     taken as a whole;

               (iv)      conflict with or result in any Violation of any
     Contract to which LDI or any Subsidiary of LDI is a party, by which LDI,
     any Subsidiary of LDI or any of their respective assets or properties is
     bound or affected or pursuant to which LDI or any Subsidiary of LDI is
     entitled to any rights or benefits, except for such Violations which would
     not, either individually or in the aggregate, have a material adverse
     effect on the transactions contemplated hereby or on the business, assets,
     results of operations or financial condition of LDI and its Subsidiaries,
     taken as a whole; or

               (v)       assuming that the Government Consents and Governmental
     Filings specified in clause (ii) of this Section 3.06 are obtained, made
     and given, result in a Violation of, under or pursuant to, any law, rule,
     regulation, order, judgment or decree applicable to LDI or any Subsidiary
     of LDI or by which any of their respective properties or assets are bound
     or affected, except for such Violations which would not, either
     individually or in the aggregate, have a material adverse effect on the
     transactions

                                      11
<PAGE>

     contemplated hereby or on the business, assets, results of operations or
     financial condition of LDI and its Subsidiaries, taken as a whole.

     SECTION 3.07.  Absence of Certain Changes or Events.  Except as otherwise
                    ------------------------------------
disclosed in the LDI Commission Filings filed with the Commission prior to the
date hereof, during the period commencing on September 30, 1999 and ending on
the date of this Agreement, there has not been any material adverse change in,
and no event has occurred and no condition exists which, individually or
together with other events or conditions, has had a material adverse effect on,
the business, assets, results of operations or financial condition of LDI and
its Subsidiaries, taken as a whole.

     SECTION 3.08.  Legal Proceedings.  Except as set forth in the LDI
                    -----------------
Commission Filings filed with the Commission prior to the date hereof or as set
forth on Schedule 3.08, there is no suit, action or proceeding pending or, to
the knowledge of LDI, any investigation pending or any suit, action, proceeding
or investigation threatened, against, involving or affecting LDI, any Subsidiary
of LDI or any of its or their respective properties or rights, nor is there any
judgment, decree, injunction, rule or order of any court, governmental
department, commission, agency, instrumentality or arbitrator outstanding
against LDI or any Subsidiary of LDI, which does or might (i) result in the
modification, termination, suspension, impairment or reformation of any material
contract to which LDI or any Subsidiary of LDI is a party, which modification,
termination, suspension, impairment or reformation would have a material adverse
effect on the business, assets, results of operations or financial condition of
LDI and its Subsidiaries, taken as a whole; (ii) materially adversely affect the
manner in which LDI conducts its business; (iii) materially adversely affect the
ability of LDI or Alloy to consummate any of the transactions contemplated
hereby; or (iv) have a materially adverse effect on the business, assets,
results of operations or financial condition of LDI and its Subsidiaries, taken
as a whole.

     SECTION 3.09.  Compliance With Regulatory Requirements. Each of LDI and its
                    ---------------------------------------
Subsidiaries is in compliance with, and has conducted its business so as to
comply with, all applicable laws, rules, regulations, ordinances and codes,
domestic or foreign, including laws, rules, regulations, ordinances and codes
relating to the protection of the environment, except where the failure so to
comply has not had, and may reasonably be expected not to have, either
individually or in the aggregate, a material adverse effect on the business,
assets, results of operations or financial condition of LDI and its
Subsidiaries, taken as a whole.

     SECTION 3.10.  Brokers or Finders.  No agent, broker, investment banker,
                    ------------------
financial advisor or other person or entity is or will be entitled, by reason of
any agreement, act or statement by LDI or any of its Subsidiaries, directors,
officers, employees or affiliates, to any financial advisory, broker's, finder's
or similar fee or commission, to reimbursement of expenses or to indemnification
or contribution in connection with any of the transactions contemplated by this
Agreement, and LDI agrees to indemnify and hold Alloy harmless from and against
any and all claims, liabilities or obligations with respect to any such fees,
commissions, expenses or claims for indemnification or contribution asserted by
any person on the basis of any act or statement made by LDI or any of its
Subsidiaries, directors, officers, employees or affiliates.

                                      12
<PAGE>

     SECTION 3.11.  Intellectual Property.
                    ---------------------

          (a) LDI and its Subsidiaries own, or have the defensible right to use,
all Intellectual Property used in LDI's business, except where the failure to
own or have the right to use such Intellectual Property would not, individually
or in the aggregate, have a material adverse effect on the business, assets,
results of operations or financial condition of LDI and its Subsidiaries, taken
as a whole.

          (b) Except as disclosed in the LDI Commission Filings filed with the
Commission prior to the date hereof, no claims which, individually or in the
aggregate, are reasonably expected to have a material adverse effect on the
business, assets, results of operations or financial condition of LDI and its
Subsidiaries, taken as a whole, have been asserted by any person or entity (i)
challenging the ownership, validity or effectiveness of any Intellectual
Property owned or used by LDI or any of its Subsidiaries, (ii) to the effect
that any activity of LDI or its Subsidiaries infringes on any patent or (iii)
against the use by LDI or its Subsidiaries of any Intellectual Property
necessary for the conduct of their business.

          (c) As used in this Section 3.11, "Intellectual Property" means all
industrial and intellectual property rights including Proprietary Technology,
patents, patent applications, trademarks, trademark applications and
registrations, service marks, service mark applications and registrations,
copyrights, know-how, licenses relating to any of the foregoing, trade secrets,
proprietary processes and formulae.  "Proprietary Technology" means all
proprietary processes, formulae, inventions, trade secrets, know-how,
development tools and other proprietary rights used by LDI and its Subsidiaries
pertaining to any product, software or service manufactured, marketed, licensed
or sold by LDI and its Subsidiaries in the conduct of their business or used,
employed or exploited in the development, license, sale, marketing, distribution
or maintenance thereof, and all documentation and media constituting, describing
or relating to the above, including manuals, memoranda, know-how, notebooks,
software, records and disclosures.

     SECTION 3.12.  Compliance with Charter and Contracts.
                    -------------------------------------

          (a) Neither LDI nor any Subsidiary of LDI is in violation of any term
of its charter, by-laws or other organizational documents.

          (b) LDI has filed with the Commission copies of all agreements,
leases, license agreements and other contracts that, after consultation with its
legal counsel, LDI reasonably believes are required to be filed under the
Securities Act and the Exchange Act, to which LDI or any of its Subsidiaries is
a party or may be bound. Each of such agreements, leases, license agreements and
contracts is in full force and effect (other than those which have expired or
terminated pursuant to their terms or by mutual agreement of LDI or the relevant
Subsidiary and each other party thereto since the filing thereof), and (i) none
of LDI or its Subsidiaries or, to LDI's knowledge, any other party thereto, has
breached or is in default thereunder, (ii) to LDI's and LDI Sub's knowledge, no
event has occurred which, with the passage of time or the giving of notice,
would constitute such a breach or default, (iii) no claim of material default
thereunder has, to LDI's knowledge, been asserted or threatened and (iv) none

                                      13
<PAGE>

of LDI or its Subsidiaries, or to LDI's knowledge, any other party thereto is
seeking the renegotiation thereof or substitute performance thereunder, except
where such breach or default, or attempted renegotiation or substitute
performance, individually or in the aggregate, would not have a material adverse
effect on the business, assets, results of operations or financial condition of
LDI and its Subsidiaries, taken as a whole.

     SECTION 3.13.  Investment Purpose. LDI is acquiring the Alloy Shares solely
                    ------------------
for the purpose of investment and not with a view to, or for offer or sale in
connection with, any distribution thereof in any transaction which would be in
violation of the securities laws of the United States of America or any state
thereof. LDI understands that the certificate representing the Alloy Shares will
contain a legend stating in substance:

          "The shares represented by this certificate have not been
          registered under the Securities Act of 1933 and such shares
          may not be sold or transferred unless such sale or transfer
          will be effected in accordance with the registration
          requirements of the Securities Act of 1933, as at that time
          amended, or in accordance with any exemption from the
          registration requirements of such Act, which may then be
          available thereto."

     LDI understands and acknowledges that Alloy will deliver unlegended
certificates in exchange for the certificate bearing such legend only in the
event that (i) LDI transfers shares represented by such certificate pursuant to
and in the manner provided for in an effective registration statement covering
the transfer or sale of such shares or (ii) LDI shall have delivered to Alloy a
letter from the staff of the Commission, or an opinion of counsel in form and
substance satisfactory to Alloy, to the effect that such legend is not required
for the purposes of the Securities Act.

     SECTION 3.14.  Disclosure. Neither this Agreement, nor any other agreement,
                    ----------
document, certificate or other written instrument delivered pursuant hereto,
contains or will contain any untrue statement of a material fact or omits or
will omit to state a material fact necessary to make the statements herein and
therein, when taken together, not misleading.

                                  ARTICLE IV.

                         TRANSACTIONS PRIOR TO CLOSING

     SECTION 4.01.  Interim Conduct of Business. During the period commencing on
                    ---------------------------
the date of this Agreement and ending on the Closing Date, except as expressly
contemplated by this Agreement or any Exhibit hereto or consented to in writing
by LDI (which consent shall not be unreasonably withheld), Alloy shall not (i)
make any change in or amendments to its Certificate of Incorporation, as
amended, or Bylaws, as amended (other than to expand the board of directors in
accordance with Section 5.02(g)), (ii) reclassify the outstanding shares of its
capital stock or make any other changes in its capital structure or (iii)
declare, set aside, pay or make any dividend or other distribution or payment
(whether in cash, property or securities) with respect to

                                      14
<PAGE>

its capital stock or other securities (other than a dividend or distribution
consisting solely of Alloy Common Stock).

     SECTION 4.02.  Access to Information Concerning Properties and Records.
                    -------------------------------------------------------
From the date hereof until the Closing and subject to contractual and legal
restrictions applicable to Alloy, upon reasonable notice, Alloy shall afford to
the officers, employees, counsel, accountants and other authorized
representatives of LDI reasonable access during normal business hours to all its
properties, personnel, books and records and furnish promptly to such persons
such information concerning its business, properties, personnel and affairs as
such persons shall from time to time reasonably request in connection with or to
facilitate the consummation of the transactions contemplated hereby.

     SECTION 4.03.  Confidentiality.  Unless otherwise agreed to in writing by
                    ---------------
the party disclosing (or whose Representatives disclosed) the same (a
"disclosing party"), each party (a "receiving party") will, and will cause its
affiliates, directors, officers, employees, agents and controlling Persons (as
such term is defined in Section 7.03(a)(i)) (such affiliates and other Persons
with respect to any party being collectively referred to as such party's
"Representatives") to, (i) keep all Confidential Information of the disclosing
party confidential and not disclose or reveal any such Confidential Information
to any Person other than those Representatives of the receiving party who are
participating in effecting the transactions contemplated hereby or who otherwise
need to know such Confidential Information, (ii) use such Confidential
Information only in connection with consummating the transactions contemplated
hereby and enforcing the receiving party's rights hereunder, and (iii) not use
Confidential Information in any manner detrimental to the disclosing party. In
the event that a receiving party is requested pursuant to, or required by,
applicable law or regulation or by legal process to disclose any Confidential
Information of the disclosing party, the receiving party will provide the
disclosing party with prompt notice of such request(s) to enable the disclosing
party to seek an appropriate protective order. A party's obligations hereunder
with respect to Confidential Information that (i) is disclosed to a third party
with the disclosing party's written approval, (ii) is required to be produced
under order of a court of competent jurisdiction or other similar requirements
of a governmental agency, or (iii) is required to be disclosed by applicable law
or regulation, will, subject in the case of clauses (ii) and (iii) above to the
receiving party's compliance with the preceding sentence, cease to the extent of
the disclosure so consented to or required, except to the extent otherwise
provided by the terms of such consent or covered by a protective order. If a
receiving party uses a degree of care to prevent disclosure of the Confidential
Information that is at least as great as the care it normally takes to preserve
its own information of a similar nature, it will not be liable for any
disclosure that occurs despite the exercise of that degree of care, and in no
event will a receiving party be liable for any indirect, punitive, special or
consequential damages unless such disclosure resulted from its willful
misconduct or gross negligence in which event it will be liable in damages for
the disclosing party's lost profits resulting directly and solely from such
disclosure. In the event this Agreement is terminated, each party will, if so
requested by the other party, promptly return or destroy all of the Confidential
Information of such other party, including all copies, reproductions, summaries,
analyses or extracts thereof or based thereon in the possession of the receiving
party or its Representatives; provided, however, that the receiving party will
                              --------  -------
not be required to return or cause to be returned summaries, analyses or
extracts prepared by it or its

                                      15
<PAGE>

Representatives, but will destroy (or cause to be destroyed) the same upon
request of the disclosing party.

          For purposes of this Section 4.03, "Confidential Information" of a
party means all confidential or proprietary information about such party that is
furnished by it or its Representatives to the other party or the other party's
Representatives, regardless of the manner in which it is furnished.
"Confidential Information" does not include, however, information which (a) has
been or in the future is published or is now or in the future is otherwise in
the public domain through no fault of the receiving party or its
Representatives, (b) was available to the receiving party or its Representatives
on a non-confidential basis prior to its disclosure by the disclosing party, (c)
becomes available to the receiving party or its Representatives on a non-
confidential basis from a Person other than the disclosing party or its
Representatives who is not otherwise bound by a confidentiality agreement with
the disclosing party or its Representatives, or is not otherwise prohibited from
transmitting the information to the receiving party or its Representatives, or
(d) is independently developed by the receiving party or its Representatives
through Persons who have not had, either directly or indirectly, access to or
knowledge of such information.

     SECTION 4.04.  Public Announcements. Neither LDI nor Alloy shall, nor shall
                    --------------------
either LDI or Alloy permit any of its Subsidiaries to (and each such party shall
use its reasonable efforts to cause its affiliates, directors, officers,
employees and authorized representatives not to), issue any press release, make
any public announcement or furnish any written statement to its employees or
stockholders generally concerning the transactions contemplated by this
Agreement without the consent of the other party (which consent shall not be
unreasonably withheld), except to the extent required by applicable law or the
applicable requirements of the National Association of Securities Dealers, Inc.
with respect to issuers whose securities are quoted on the Nasdaq National
Market (and in either such case such party shall, to the extent consistent with
timely compliance with such requirement, consult with the other party prior to
making the required release, announcement or statement).

     SECTION 4.05.  Reasonable Efforts.  Subject to the terms and conditions of
                    ------------------
this Agreement and applicable law, each of the parties shall use its reasonable
efforts to take, or cause to be taken, all actions, and do, or cause to be done,
all things reasonably necessary, proper or advisable to consummate and make
effective the transactions contemplated by this Agreement as soon as reasonably
practicable, including such actions or things as either party hereto may
reasonably request in order to cause any of the conditions to such other party's
obligation to consummate such transactions specified in Article V to be fully
satisfied.  Without limiting the generality of the foregoing, the parties shall
(and shall cause their respective Subsidiaries, and use their reasonable efforts
to cause their respective affiliates, directors, officers, employees, agents,
attorneys, accountants and representatives, to) consult and fully cooperate with
and provide reasonable assistance to each other in (i) the preparation and
filing with the Commission of the Alloy Registration Statement and the LDI
Registration Statement and any necessary amendments of or supplements thereto;
(ii) seeking to have the Alloy Registration Statement and the LDI Registration
Statement declared effective by the Commission as soon as reasonably practicable
after filing with the Commission; (iii) obtaining all necessary consents,
approvals, waivers, licenses, permits, authorizations, registrations,
qualifications or other permission or action by, and giving all necessary
notices to and making all necessary filings with and applications and
submissions to, any Governmental Entity or other person or entity; (iv) filing
all

                                      16
<PAGE>

applicable Notification and Report Forms required under the HSR Act as a result
of the transactions contemplated by this Agreement and promptly complying with
any requests for additional information and documentary material that may be
requested pursuant to the HSR Act; (v) lifting any permanent or preliminary
injunction or restraining order or other similar order issued or entered by any
court or Governmental Entity (an "Injunction") of any type referred to in
Section 5.01(b); (vi) providing all such information about such party, its
Subsidiaries and its officers, directors, partners and affiliates and making all
applications and filings as may be necessary or reasonably requested in
connection with any of the foregoing; and (vii) in general, consummating and
making effective the transactions contemplated hereby; provided, however, that
in order to obtain any consent, approval, waiver, license, permit,
authorization, registration, qualification or other permission or action or the
lifting of any injunction referred to in clause (iii) or (v) of this sentence,
no party (which term, in the case of LDI, shall include for this purpose only,
Liberty Media Corporation) shall be required to (x) pay any consideration, to
divest itself of any of, or otherwise rearrange the composition of, its assets
or to agree to any conditions or requirements which are materially adverse or
burdensome or (y) amend, or agree to amend, in any material respect any
Contract. Prior to making any application to or filing with any Governmental
Entity or other person or entity in connection with this Agreement, each of LDI
and Alloy shall provide the other party with drafts thereof and afford the other
party a reasonable opportunity to comment on such drafts. None of Alloy, LDI or
LDI Sub shall, and each of Alloy, LDI and LDI Sub shall cause each of its
respective Subsidiaries not to, take any action that would or is reasonably
likely to result in any of the conditions set forth in Article V not being met
as of the Closing Date.

     SECTION 4.06.  Expansion of Alloy Board.  Prior to the Closing, Alloy will
                    ------------------------
take all action (if any) necessary in accordance with the DGCL, Alloy's
Certificate of Incorporation, as amended, and By-laws, to increase from 5 to 6
the total number of directors constituting the entire Alloy Board and to appoint
a designee of LDI reasonably acceptable to Alloy to fill such vacancy and to
serve in the class of directors whose term expires in the year 2001 (the
"Designated Class").  Alloy further agrees (i) to use its best efforts to cause
any substitute or successor designee of LDI to be appointed to the Alloy Board
upon the request of LDI, and (ii) that for so long as LDI beneficially owns at
least 10% of the outstanding shares of Alloy Common Stock, to continue to
nominate a designee of LDI reasonably acceptable to Alloy to serve on the
Designated Class of the Alloy Board at each annual or special meeting of Alloy
stockholders at which the Designated Class of directors is elected.  Alloy
acknowledges and agrees that any of Robert R. Bennett, Lee Masters, Craig
Enenstein and Edward A. Monnier are persons acceptable to Alloy to serve as
LDI's designee on the Alloy Board.

                                  ARTICLE V.

                             CONDITIONS PRECEDENT

     SECTION 5.01.  Conditions Precedent to the Obligations of LDI and Alloy.
                    --------------------------------------------------------
The obligations of each of LDI, LDI Sub and Alloy to consummate the transactions
contemplated by this Agreement are subject to the satisfaction at or prior to
the Closing Date of each of the following conditions:

                                      17
<PAGE>

          (a)  HSR Act.  All applicable waiting periods under the HSR Act shall
               -------
have expired or been terminated without receipt of any objections or
commencement of litigation or threat thereof by the appropriate governmental
enforcement agency to restrain the transactions contemplated hereby.

          (b)  Absence of Injunctions.  No permanent or preliminary injunction
               ----------------------
or restraining order or other order by any court or other Governmental Entity of
competent jurisdiction or other legal restraint or prohibition preventing
consummation of the transactions contemplated hereby as provided herein shall be
in effect.

          (c)  No Proceedings or Adverse Enactments.  There shall not have been
               ------------------------------------
any action taken, or any statute, rule, regulation, order, judgment or decree
enacted, promulgated, entered, issued or enforced by any foreign or United
States federal, state or local Governmental Entity, and there shall be no
action, suit or proceeding pending which (i) makes or is reasonably likely to
make the transactions contemplated by this Agreement illegal or imposes, or is
reasonably likely to result in the imposition of, material damages or penalties
in connection therewith, or requires or is likely to require the divestiture of
any assets by LDI, Liberty Media Corporation, Alloy or any of their respective
affiliates, (ii) would, as of or after the Closing, impose material limitations
on the ability of LDI Sub effectively to exercise full rights of ownership of
the Alloy Shares (including the right to vote such shares on all matters
properly presented to the stockholders of Alloy), (iii) would, as of or after
the Closing, impose material limitations on the ability of Alloy effectively to
exercise full rights of ownership of the LDI Shares (including the right to vote
such shares on all matters properly presented to the stockholders of LDI), or
(iv) otherwise prohibits or restricts consummation of the transactions
contemplated by this Agreement or increases or is likely to increase in any
material respect the liabilities or obligations of such party arising out of
such transactions.

          (d)  Receipt of Governmental Approvals and Consents.  All Government
               ----------------------------------------------
Consents as are required in connection with the consummation of the transactions
contemplated hereby shall have been obtained and shall be in full force and
effect, all Governmental Filings as are required in connection with the
consummation of such transactions shall have been made, and all waiting periods,
if any, applicable to the consummation of such transactions imposed by any
Governmental Entity shall have expired, without any action, proceeding or
investigation being commenced or threatened which seeks to enjoin or delay the
consummation of the transactions contemplated hereby or to impose, in the
reasonable judgment of LDI, any restrictions or onerous requirements on the
parties (or, with respect to LDI, Liberty Media Corporation).

     SECTION 5.02.  Conditions Precedent to the Obligations of LDI and LDI Sub.
                    ----------------------------------------------------------
The obligations of LDI and LDI Sub to consummate the transactions contemplated
by this Agreement are also subject to the satisfaction at or prior to the
Closing Date of each of the following conditions, unless waived by LDI:

          (a)  Accuracy of Representations and Warranties.  All representations
               ------------------------------------------
and warranties of Alloy contained in this Agreement shall, if specifically
qualified by materiality, be true and correct and, if not so qualified, be true
and correct in all material respects in each case as of the date of this
Agreement and (except to the extent such representations and warranties speak

                                      18
<PAGE>

as of a specified earlier date) on and as of the Closing Date, with the same
force and effect as though made on and as of the Closing Date, except for
changes permitted or contemplated by this Agreement.

          (b)  Performance of Agreements.  Alloy shall have performed in all
               -------------------------
material respects all obligations and agreements, and complied in all material
respects with all covenants and conditions, contained in this Agreement to be
performed or complied with by it prior to or on the Closing Date.

          (c)  Contract Consents and Notices.  All Contract Consents and
               -----------------------------
Contract Notices which are referred to in Section 2.05 or 3.06 or otherwise
required in connection with the consummation of the transactions contemplated
hereby and which, if not obtained or given, would have, individually or in the
aggregate, in the reasonable judgment of LDI, a material adverse effect on (i)
the transactions contemplated hereby or (ii) the business, assets, results of
operations, financial condition or prospects of LDI and its Subsidiaries, taken
as a whole, or Alloy and its Subsidiaries, taken as a whole, shall have been
obtained and given.

          (d)  No Material Adverse Change.  Since the date hereof nothing shall
               --------------------------
have occurred which, individually or in the aggregate, has had or, in the
reasonable judgment of LDI, is reasonably likely to have, a material adverse
effect on the business, assets, results of operations, financial condition or
prospects of Alloy and its Subsidiaries, taken as a whole.

          (e)  Officer's Certificates.  LDI shall have received certificates of
               ----------------------
Alloy, dated the Closing Date, signed by executive officers of Alloy to evidence
satisfaction of the conditions set forth in Sections 5.02 (a), (b) and (d),
which certificates shall be given by such officers after due inquiry.

          (f)  Opinion of Counsel.  LDI shall have received a favorable opinion
               ------------------
from Alloy's counsel, Mintz, Levin, Cohn, Ferris, Glovsky and Popeo, P.C.,
dated the Closing Date, in form customary for transactions of the type
contemplated by this Agreement.

          (g)  Representation on Alloy Board.  The size of the Alloy Board
               -----------------------------
shall have been expanded from 5 to 6 members, and the vacancy created thereby
shall have been filled with the designee of LDI (which designee shall be
reasonably acceptable to Alloy).

          (h)  Capitalization Certificate.  LDI shall have received a
               --------------------------
certificate (the "Capitalization Certificate") of Alloy, dated the Closing Date,
signed by executive officers of Alloy setting forth, as of the Closing Date, any
and all changes to the information set forth in Section 2.03.

          (i)  Voting Agreement.  The Voting Agreement, dated as of the date
               ----------------
hereof, by and among LDI, Matthew C. Diamond, James K. Johnson, Jr. and Samuel
A. Gradess, a copy of which is attached as Exhibit C hereto, shall be in full
force and effect as of the Closing.

          (j)  Other Deliveries.  All other documents and instruments required
               ----------------
under this Agreement to have been delivered by Alloy to LDI or LDI Sub at or
prior to the Closing (including those specified in Section 1.05) shall have been
delivered.

                                      19
<PAGE>

     SECTION 5.03.  Conditions Precedent to the Obligations of Alloy.  The
                    ------------------------------------------------
obligation of Alloy to consummate the transactions contemplated by this
Agreement is also subject to the satisfaction at or prior to the Closing Date of
each of the following conditions, unless waived by Alloy:

          (a)  Accuracy of Representations and Warranties.  All representations
               ------------------------------------------
and warranties of LDI and LDI Sub contained in this Agreement shall, if
specifically qualified by materiality, be true and correct and, if not so
qualified, be true and correct in all material respects in each case as of the
date of this Agreement and (except to the extent such representations and
warranties speak as of a specified earlier date) on and as of the Closing Date,
with the same force and effect as though made on and as of the Closing Date,
except for changes permitted or contemplated by this Agreement.

          (b)  Performance of Agreements.  LDI and LDI Sub shall have performed
               -------------------------
in all material respects all obligations and agreements, and complied in all
material respects with all covenants and conditions, contained in this Agreement
to be performed or complied with by them prior to or on the Closing Date.

          (c)  Contract Consents and Notices.  All Contract Consents and
               -----------------------------
Contract Notices which are referred to in Section 2.05 or 3.06 or otherwise
required in connection with the consummation of the transactions contemplated
hereby and which, if not obtained or given, would have, individually or in the
aggregate, in the reasonable judgment of Alloy, a material adverse effect on (i)
the transactions contemplated hereby or (ii) the business, assets, results of
operations, financial condition or prospects of Alloy and its Subsidiaries,
taken as a whole, or LDI and its Subsidiaries, taken as a whole, shall have been
obtained and given.

          (d)  No Material Adverse Change.  Since the date hereof nothing shall
               --------------------------
have occurred which, individually or in the aggregate, has had or, in the
reasonable judgment of Alloy, is reasonably likely to have, a material adverse
effect on the business, assets, results of operations, financial condition or
prospects of LDI and its Subsidiaries, taken as a whole.

          (e)  Officer's Certificates.  Alloy shall have received certificates
               ----------------------
of LDI and LDI Sub, dated the Closing Date, signed by executive officers of LDI
and LDI Sub to evidence satisfaction of the conditions set forth in Sections
5.03 (a) and (b), which certificates shall be given by such officers after due
inquiry.

          (f)  Opinion of Counsel.  Alloy shall have received a favorable
               ------------------
opinion from LDI's counsel, Baker Botts L.L.P., dated the Closing Date, as to
the due organization and qualification of each of LDI and LDI Sub, the due
authorization and validity of this Agreement by, and enforceability against,
each of LDI and LDI Sub, and the due authorization and valid issuance of the LDI
Shares to Alloy pursuant hereto.

          (g)  Other Deliveries.  All other documents and instruments required
               ----------------
under this Agreement to have been delivered by LDI or LDI Sub to Alloy at or
prior to the Closing (including those specified in Section 1.06) shall have been
delivered.

                                      20
<PAGE>

                                  ARTICLE VI.

                                  TERMINATION

     SECTION 6.01.  Termination and Abandonment.  This Agreement may be
                    ---------------------------
terminated and the transactions contemplated hereby may be abandoned at any time
prior to the Closing: (i) by mutual written consent of LDI and Alloy; or (ii) by
either LDI or Alloy: (A) if the Closing shall not have occurred before June 2,
2000, provided that the right to terminate this Agreement pursuant to this
clause (ii)(A) shall not be available to any party whose failure to perform any
of its obligations under this Agreement required to be performed by it at or
prior to the Closing has resulted in the failure of the Closing to occur before
such date, (B) if there has been a material breach by the other party of any of
its representations, warranties, covenants or agreements contained in this
Agreement and such breach shall not have been cured within five business days
after written notice thereof shall have been received by the party alleged to be
in breach, or (C) if any court of competent jurisdiction or other competent
Governmental Entity shall have issued an order, decree or ruling or taken any
other action permanently restraining, enjoining or otherwise prohibiting any of
the transactions contemplated by this Agreement and such order, decree, ruling
or other action shall have become final and nonappealable.

     SECTION 6.02.  Effect of Termination.  In the event of any termination of
                    ---------------------
this Agreement by LDI or Alloy pursuant to Section 6.01, this Agreement
forthwith shall become void, and there shall be no liability or obligation on
the part of any party hereto or any of their respective officers and directors,
except that (i) Sections 4.03 and 8.02 and Article VII shall survive the
termination of this Agreement, (ii) nothing herein will relieve any party from
liability for any breach of any of its representatives, warranties, covenants or
agreements set forth in this Agreement occurring prior to such termination, and
(iii) nothing herein shall relieve any party from liability for the willful
breach of any of its representations, warranties, covenants or agreements set
forth in this Agreement.

                                 ARTICLE VII.

                                INDEMNIFICATION

     SECTION 7.01.  Survival. The representations and warranties of the parties
                    --------
contained in this Agreement shall survive the Closing for a period of one year.
The covenants and agreements of the parties contained in this Agreement that
contemplate actions to be taken (a) prior to the Closing shall not survive the
Closing and (b) after the Closing shall survive until such actions shall have
been taken or performed in accordance with the terms of the applicable covenant
or agreement.

     SECTION 7.02.  Indemnification Relating to the Agreement.
                    -----------------------------------------

          (a)  Subject to Section 7.04, Alloy shall indemnify LDI and LDI Sub
and each of their respective parents, directors, officers, employees, agents,
successors and permitted assigns, from and against any and all losses,
liabilities, claims, damages, obligations, liens,

                                      21

<PAGE>

assessments, judgments, awards, fines, interest, penalties, costs and expenses
(including reasonable attorneys' fees and expenses) ("Losses") resulting or
arising from:

          (i)  any breach by Alloy of any representation or warranty of Alloy
     set forth in this Agreement or in any agreement, certificate or other
     document executed by Alloy and delivered to LDI or LDI Sub pursuant to the
     provisions of this Agreement; and

          (ii) any failure of Alloy to comply with or non-fulfillment of any
     covenant or agreement of Alloy set forth in this Agreement.

     (b) Subject to Section 7.04, LDI and LDI Sub shall, jointly and severally,
indemnify Alloy, and each director, employee, agent, officer, successor and
assign of Alloy, from and against all Losses resulting or arising from:

          (i)  any breach by LDI or LDI Sub of any representation or warranty of
     LDI or LDI Sub set forth in this Agreement or in any agreement, certificate
     or other document executed by LDI or LDI Sub and delivered to Alloy
     pursuant to the provisions of this Agreement; and

          (ii) any failure of LDI or LDI Sub to comply with or non-fulfillment
     of any covenant or agreement of LDI or LDI Sub set forth in this Agreement.

     SECTION 7.03.  Indemnification Procedures.
                    --------------------------

          (a)  Procedures for Indemnification of Third Party Claims.
               ----------------------------------------------------

             (i) If a party entitled to indemnification under Section 7.02 (an
     "Indemnitee") shall receive notice or otherwise learn of the assertion by a
     person, company or other entity (including, without limitation, any
     Governmental Entity) (a "Person") who is not a party to this Agreement, of
     any claim or of the commencement or threat by any such Person of any
     action, suit, arbitration, inquiry, proceeding or investigation by or
     before any court or other Governmental Agency (a "Third Party Claim") with
     respect to which the other party may be obligated to provide
     indemnification pursuant to Section 7.02 (an "Indemnifying Party"), such
     Indemnitee shall give such Indemnifying Party written notice thereof
     promptly after becoming aware of such Third Party Claim and in no event
     later than the second anniversary of the Closing Date; provided that the
     failure of any Indemnitee to give notice or any delay in giving notice as
     provided in this Section 7.03(a) shall not relieve the related Indemnifying
     Party of its obligations under this Article VII, except to the extent that
     such Indemnifying Party is prejudiced by such failure to give or delay in
     giving notice.  Such notice shall describe the Third Party Claim in
     reasonable detail and, if ascertainable, shall indicate the amount
     (estimated if necessary) of the Loss that has been or may be sustained by
     such Indemnitee.

          (ii) An Indemnifying Party may elect to defend or to seek to settle
     or compromise, at such Indemnifying Party's own expense and by such
     Indemnifying Party's own counsel, any Third Party Claim.  Within 30 days of
     the receipt of notice from an Indemnitee in accordance with Section
     7.03(a)(i) (or sooner, if the nature of such

                                      22
<PAGE>

     Third Party Claim so requires), the Indemnifying Party shall notify the
     Indemnitee of its election whether the Indemnifying Party will assume
     responsibility for defending such Third Party Claim, which election shall
     specify any reservations or exceptions. If the Indemnifying Party assumes
     the defense of a Third Party Claim, the Indemnitee shall be kept reasonably
     informed with respect to, and shall have the right to employ separate
     counsel and to participate in (but not control) the defense, compromise or
     settlement thereof, but the fees and expenses of such separate counsel
     shall be the expense of such Indemnitee unless (x) the Indemnifying Party
     agrees in advance to pay such fees and expenses or (y) the Indemnitee shall
     have been advised by its counsel that there may be one or more legal
     defenses available to it which are different from or additional to those
     available to the Indemnifying Party, in which case the fees and expenses of
     such separate counsel shall be borne by the Indemnifying Party. If an
     Indemnifying Party elects not to assume responsibility for defending a
     Third Party Claim, or fails to notify an Indemnitee of its election as
     provided in this Section 7.03(a)(ii), such Indemnitee may defend or seek to
     compromise or settle such Third Party Claim at the expense of the
     Indemnifying Party. Neither an Indemnifying Party nor an Indemnitee shall
     consent to entry of any judgment or enter into any settlement of any Third
     Party Claim which does not include as an unconditional term thereof the
     giving by the claimant or plaintiff to such Indemnitee, in the case of a
     consent or settlement by an Indemnifying Party, or the Indemnifying Party,
     in the case of a consent or settlement by the Indemnitee, of a written
     release from all liability in respect of such Third Party Claim.

          (iii)  If an Indemnifying Party chooses to defend or to seek to
     compromise or settle any Third Party Claim, the related Indemnitee shall
     make available to such Indemnifying Party (in a manner that will not
     unreasonably interfere with the conduct of the Indemnitee's business) any
     personnel or any books, records or other documents within its control or
     which it otherwise has the ability to make available that are necessary or
     appropriate for such defense, settlement or compromise, and shall otherwise
     cooperate (in a manner that will not unreasonably interfere with the
     conduct of the Indemnitee's business) in the defense, settlement or
     compromise of such Third Party Claim.

          (iv)  Notwithstanding anything in this Section 7.03(a) to the
     contrary, (A) neither an Indemnifying Party nor an Indemnitee shall,
     without the written consent of the other party, settle or compromise or
     consent to the entry of any judgment with respect to any action or Third
     Party Claim if the effect thereof is to admit any criminal liability by, or
     to permit any injunctive relief or other order providing non-monetary
     relief to be entered against, the other party and (B) neither an
     Indemnifying Party nor an Indemnitee may settle or compromise any claim
     without the consent of the other (which consent shall not be unreasonably
     withheld).  Subject to clause (A) of this paragraph (iv), if an
     Indemnifying Party notifies the related Indemnitee in writing of such
     Indemnifying Party's desire to settle or compromise a Third Party Claim on
     the basis set forth in such notice (provided that such settlement or
     compromise includes as an unconditional term thereof the giving by the
     claimant or plaintiff of a written release of the Indemnitee from all
     liability in respect thereof) and the Indemnitee shall notify the
     Indemnifying Party in writing that such Indemnitee declines to accept any
     such settlement or compromise, such Indemnitee may continue to contest such
     Third Party Claim, free of any participation by

                                      23
<PAGE>

     such Indemnifying Party, at such Indemnitee's sole expense. In such event,
     the obligation of such Indemnifying Party to such Indemnitee with respect
     to such Third Party Claim shall be equal to (1) the costs and expenses of
     such Indemnitee prior to the date such Indemnifying Party notifies such
     Indemnitee of the offer to settle or compromise (to the extent such costs
     and expenses are otherwise indemnifiable hereunder) plus (2) the lesser of
     (x) the amount of any offer of settlement or compromise which such
     Indemnitee declined to accept and (y) the actual out-of-pocket amount such
     Indemnitee is obligated to pay subsequent to such date as a result of such
     Indemnitee's continuing to contest such Third Party Claim.

          (v)  In the event of payment by an Indemnifying Party to any
     Indemnitee in connection with any Third Party Claim, such Indemnifying
     Party shall be subrogated to and shall stand in the place of such
     Indemnitee as to any events or circumstances in respect of which such
     Indemnitee may have any right or claim relating to such Third Party Claim
     against any claimant or plaintiff asserting such Third Party Claim or
     against any other Person.  Such Indemnitee shall cooperate with such
     Indemnifying Party in a reasonable manner, and at the cost and expense of
     such Indemnifying Party, in prosecuting any subrogated right or claim.

     (b)  Other Procedures for Indemnification.
          ------------------------------------

          (i)  Any claim on account of a Loss which does not result from a Third
     Party Claim shall be asserted by written notice given by the Indemnitee to
     the related Indemnifying Party, in no event later than the second
     anniversary of the Closing Date.  Such Indemnifying Party shall have a
     period of 30 days after the receipt of such notice within which to respond
     thereto. If such Indemnifying Party does not respond within such 30 day
     period, such Indemnifying Party shall be deemed to have refused to accept
     responsibility to make payment.  If such Indemnifying Party does not
     respond within such 30 day period or rejects such claim in whole or in
     part, such Indemnitee shall be free to pursue such remedies as may be
     available to such party under applicable law.

          (ii) If the amount of any Liability shall, at any time subsequent to
     the payment required by this Agreement, be reduced by recovery, settlement
     or otherwise, the amount of such reduction, less any expenses incurred in
     connection therewith, shall promptly be repaid by the Indemnitee to the
     Indemnifying Party.

     SECTION 7.04.  Limitation on Indemnity.  Notwithstanding anything to the
                    -----------------------
contrary contained herein, neither Alloy, on the one hand, nor LDI and LDI Sub
together, on the other hand, shall be liable under Section 7.02 for any amounts
in excess of $55,530,000.

     SECTION 7.05.  Remedies Cumulative.  The remedies provided in this Article
                    -------------------
VII shall be cumulative and shall not preclude assertion by an Indemnitee of any
other rights or the seeking of any and all other remedies against any
Indemnifying Party.

                                      24
<PAGE>

                                 ARTICLE VIII.

                                 MISCELLANEOUS

     SECTION 8.01.  Further Assurances. From and after the Closing Date, each
                    ------------------
of LDI, LDI Sub and Alloy shall, at any time and from time to time, make,
execute and deliver, or cause to be made, executed and delivered, such
instruments, agreements, consents and assurances and take or cause to be taken
all such actions as may reasonably be requested by the other party hereto for
the effectual consummation, confirmation and particularization of this Agreement
and the transactions contemplated hereby.

     SECTION 8.02.  Expenses.  Except as otherwise provided herein, all costs
                    --------
and expenses, including, without limitation, fees and disbursements of counsel,
financial advisors and accountants, incurred in connection with this Agreement
and the transactions contemplated hereby shall be paid by the party incurring
such costs and expenses, whether or not the Closing shall occur.

     SECTION 8.03.  Notices.  All notices, requests, demands, waivers and other
                    -------
communications required or permitted to be given under this Agreement shall be
in writing and shall be deemed to have been duly given on (i) the day on which
delivered personally or by telecopy (with prompt confirmation by mail) during a
business day to the appropriate location listed as the address below, (ii) three
business days after the posting thereof by United States registered or certified
first class mail, return receipt requested, with postage and fees prepaid or
(iii) one business day after deposit thereof for overnight delivery.  Such
notices, requests, demands, waivers or other communications shall be addressed
as follows:

          (a)       if to LDI or LDI Sub, to:

                    Liberty Digital, Inc.
                    12312 Olympic Boulevard
                    Los Angeles, California  90064
                    Attn:  Director of Business Development and Strategy
                    Telecopy No.:  (310) 979-5003

                    with a copy to:

                    Lee D. Charles, Esq.

                    Baker Botts L.L.P.
                    599 Lexington Avenue
                    New York, New York  10022
                    Telecopy No.: (212) 705-5125

          (b)       if to Alloy, to:

                    Alloy Online, Inc.
                    151 West 26th Street
                    11th Floor
                    New York, New York 10001

                                      25
<PAGE>

                    Attn:  Chief Executive Officer
                    Telecopy No.:  (212) 244-4311

                    with a copy to:

                    Richard Graf, Esq.
                    Mintz, Levin, Cohn, Ferris, Glovsky and Popeo, P.C.
                    701 Pennsylvania Avenue, NW
                    Washington, D.C.  20004-2608
                    Telecopy No.:  (202) 661-8755

or to such other person or address as any party shall specify by notice in
writing to the other party.  All such notices, requests, demands, waivers and
communications shall be deemed to have been received on the date of delivery or
on the third business day after the mailing thereof, except that any notice of a
change of address shall be effective only upon actual receipt thereof.

     SECTION 8.04.  Entire Agreement.  This Agreement (including the Exhibits,
                    ----------------
Schedules and other documents referred to herein) constitutes the entire
agreement between the parties and, except as expressly provided herein,
supersedes all prior agreements and understandings, oral and written, between
the parties with respect to the subject matter hereof.

     SECTION 8.05.  Assignment; Binding Effect; Benefit.  Neither this Agreement
                    -----------------------------------
nor any of the rights, benefits or obligations hereunder may be assigned by any
party without the prior written consent of the other party; provided, however,
                                                            --------  -------
that the rights granted to Alloy under Exhibit A and the rights granted to LDI
and LDI Sub under Exhibit B may (subject to the definition of "Registered
Shares" set forth in such Exhibit) be assigned in connection with any transfer
or assignment of LDI Shares and Alloy Shares by Alloy and LDI Sub, respectively,
provided such transferee executes a written agreement, in form and substance
reasonably satisfactory to the issuer of the transferred Registered Shares,
pursuant to which such transferee agrees to be bound by all of the provisions of
Exhibit A or Exhibit B, as applicable, as if such transferee were a "Holder"
thereunder.  Subject to the preceding sentence, this Agreement will be binding
upon, inure to the benefit of and be enforceable by the parties and their
respective successors and assigns.  Nothing in this Agreement, expressed or
implied, is intended to confer on any person other than the parties or their
respective successors and assigns, any rights, remedies, obligations or
liabilities under or by reason of this Agreement, other than rights conferred
upon Indemnified Parties under Article VII.

     SECTION 8.06.  Amendment.  This Agreement may not be amended except by an
                    ---------
instrument in writing signed on behalf of each of the parties.

     SECTION 8.07.  Extension; Waiver.  LDI or Alloy may, to the extent legally
                    -----------------
allowed, (i) extend the time specified herein for the performance of any of the
obligations of the other party, (ii) waive any inaccuracies in the
representations and warranties of the other party contained herein or in any
document delivered pursuant hereto, (iii) waive compliance by the other party
with any of the agreements or covenants of such other party contained herein or
(iv) waive any condition to such waiving party's obligation to consummate the
transactions contemplated hereby or to any of such waiving party's other
obligations hereunder.  Any agreement on the part

                                      26
<PAGE>

of a party hereto to any such extension or waiver shall be valid only if set
forth in a written instrument signed on behalf of such party. No such waiver
shall constitute a waiver of, or estoppel with respect to, any subsequent or
other breach or failure to comply strictly with the provisions of this
Agreement. The failure of any party to insist on strict compliance with this
Agreement or to assert any of its rights or remedies hereunder or with respect
hereto shall not constitute a waiver of such rights or remedies. Whenever this
Agreement requires or permits consent or approval by any party, such consent or
approval shall be effective if given in writing in a manner consistent with the
requirements for a waiver of compliance as set forth in this Section 8.07.

     SECTION 8.08.  Interpretation.  When a reference is made in this Agreement
                    --------------
to Sections, Articles, Exhibits or Schedules, such reference shall be to a
Section, Article, Exhibit or Schedule (as the case may be) of this Agreement
unless otherwise indicated. When a reference is made in this Agreement to a
"party" or "parties", such reference shall be to a party or parties to this
Agreement unless otherwise indicated. The table of contents and headings
contained in this Agreement are for reference purposes only and shall not affect
in any way the meaning or interpretation of this Agreement. Whenever the words
"include", "includes" or "including" are used in this Agreement, they shall be
deemed to be followed by the words "without limitation". The use of any gender
herein shall be deemed to be or include the other genders and the use of the
singular herein shall be deemed to be or include the plural (and vice versa),
wherever appropriate. The use of the words "hereof", "herein", "hereunder" and
words of similar import shall refer to this entire Agreement, and not to any
particular article, section, subsection, clause, paragraph or other subdivision
of this Agreement, unless the context clearly indicates otherwise.

     SECTION 8.09.  Counterparts. This Agreement may be executed in
                    ------------
counterparts, each of which shall be deemed to be an original, and all of which
together shall be deemed to be one and the same instrument.

     SECTION 8.10.  Applicable Law.  This Agreement and the legal relations
                    --------------
between the parties shall be governed by and construed in accordance with the
laws of the State of Delaware, without regard to the conflict of laws rules
thereof.

     SECTION 8.11.  Definition of "Subsidiary".  As used in this Agreement, a
                    --------------------------
"Subsidiary" of any party means any corporation or other organization, whether
incorporated or unincorporated, of which (a) in the case of a corporation,
securities or other interests having by their terms ordinary voting power to
elect at least one-half of the board of directors or others performing similar
functions with respect to such corporation are directly or indirectly owned or
controlled by such party, by any one or more of its Subsidiaries, or by such
party and one or more of its Subsidiaries or (b) in the case of any organization
or entity other than a corporation, such party, one or more of its Subsidiaries,
or such party and one or more of its Subsidiaries (x) owns at least one-half of
the equity interests thereof or (y) has the power to elect or direct the
election of at least one-half of the members of the governing body thereof or
otherwise has "control" (within the meaning of Rule 12b-2 under the Exchange
Act) over such organization or entity.

                                      27
<PAGE>

     IN WITNESS WHEREOF, the parties hereto have executed this Agreement as of
the date first above written.


                                     LIBERTY DIGITAL, INC.



                                     By:  /s/ Lee Masters
                                        _____________________________________
                                        Its: President


                                     LDIG ALOY, INC.


                                     By:  /s/ Lee Masters
                                        _____________________________________
                                        Its: President


                                     ALLOY ONLINE, INC.


                                     By:  /s/ Matthew C. Diamond
                                        _____________________________________
                                        Its:  CEO

                                      28

<PAGE>

                                                                    EXHIBIT 7(d)


                               VOTING AGREEMENT

                                    Between

                             LIBERTY DIGITAL, INC.

                                      and

                              MATTHEW C. DIAMOND,

                             JAMES K. JOHNSON, JR.

                                      and

                               SAMUEL A. GRADESS

                          Dated as of March 10, 2000
<PAGE>

                               VOTING AGREEMENT

          AGREEMENT, dated as of March 10, 2000, by and between Liberty Digital,
Inc., a Delaware corporation ("LDI"), on the one hand, and Matthew C. Diamond,
James K. Johnson, Jr. and Samuel A. Gradess, each of whom is a principal
stockholder of Alloy Online, Inc., a Delaware corporation ("Alloy") (Messrs.
Diamond, Johnson and Gradess each being referred to herein as a "Principal" and
collectively as the "Principals"), on the other.

                                   RECITALS

          WHEREAS, each of the Principals owns, directly or indirectly, shares
of common stock, par value $.01 per share, of Alloy ("Common Stock");

          WHEREAS, pursuant to that certain Exchange Agreement (the "Exchange
Agreement"), dated as of March 10, 2000, among Alloy, LDI and LDIG ALOY, Inc., a
Delaware corporation ("LDI Sub"), LDI Sub will acquire up to 19.9% of the issued
and outstanding shares of Common Stock upon the terms and subject to the
conditions set forth therein; and

          WHEREAS, LDI and the Principals desire to set forth in this Agreement
certain agreements concerning voting of the shares of Common Stock beneficially
owned by the Principals.

          NOW, THEREFORE, in consideration of the mutual covenants and
agreements contained herein and for other good and valuable consideration, the
receipt and sufficiency of which is hereby acknowledged, the parties hereto
agree as follows:

                                   ARTICLE I.

                            VOTING OF COMMON STOCK

     SECTION 1.01    Directors.
     ------------    ---------

     (a)  Each Principal shall vote, or cause to be voted, at each annual or
special meeting of stockholders of Alloy at which the class of directors that
includes the nominee designated by LDI (the "LDI Nominee") pursuant to Section
4.06 of the Exchange Agreement is being elected, all shares of Common Stock
beneficially owned by him in favor of the LDI Nominee to serve on that class of
directors of the board of directors of Alloy (the "Alloy Board"). In the event
of a vacancy on the Alloy Board created as a result of the death, disability or
removal from the Alloy Board of the LDI Nominee, each Principal shall vote, or
cause to be voted all shares of Common Stock beneficially owned by him in favor
of filling such vacancy with an individual designated by LDI.

     (b)  Each of the Principals shall vote, or cause to be voted, all shares of
Common Stock beneficially owned by him in favor of the removal of the LDI
Nominee from the Alloy Board only upon the request of LDI, and shall not vote,
or permit to be voted, any of such shares in favor of the removal of the LDI
Nominee under any other circumstances, except that each Principal shall have the
right to vote his respective shares in favor of the removal of such

                                       1
<PAGE>

director, (i) if such director shall have been convicted of (or entered a plea
of nolo contendere in connection with) a felony under state or federal law, (ii)
if such director commits an act of fraud or willful or gross misconduct with
respect to Alloy or (iii) if at the time of such vote LDI ceases to beneficially
own shares of Common Stock representing at least 10% of the total number of
shares of Common Stock outstanding.

     (c)  Concurrently with the Closing (as such term is defined in the Exchange
Agreement), the Principals shall use their respective best efforts (i) to cause
the Alloy Board to be expanded from 5 to 6 and (ii) to cause the vacancy created
thereby to be filled with the individual designated by LDI to serve in the class
of directors whose term expires in the year 2002.

     (d)  The obligation of each Principal to vote all of the shares of Common
Stock beneficially owned by him in favor of the election to the Alloy Board of
the LDI Nominee shall terminate at such time as LDI ceases to beneficially own
shares of Common Stock representing at least 10% of the total number of shares
of Common Stock outstanding.

                                  ARTICLE II.

                                 MISCELLANEOUS

     SECTION 2.01    Notices.  All notices, requests, demands, waivers and other
                     -------
communications required or permitted to be given under this Agreement shall be
in writing and shall be deemed to have been duly given on (i) the day on which
delivered personally or by telecopy (with prompt confirmation by mail) during a
business day to the appropriate location listed as the address below, (ii) three
business days after the posting thereof by United States registered or certified
first class mail, return receipt requested, with postage and fees prepaid or
(iii) one business day after deposit thereof for overnight delivery.  Such
notices, requests, demands, waivers or other communications shall be addressed
as follows:

     (a)  if to LDI, to:

          Liberty Digital, Inc.
          12312 Olympic Boulevard
          Los Angeles, California 90064
          Attn:  Director of Business Development and Strategy
          Telecopy:  (310) 979-5003

                                       2

<PAGE>

     (b)  if to the Principals, to each of them individually at the following
          address:

          c/o Alloy Online, Inc.
          151 West 26th Street
          11th Floor
          New York, New York 10001
          Telecopy:  (212) 244-4311

or to such other person or address as any party shall specify by notice in
writing to the other party.



     SECTION 2.02  Entire Agreement.  This Agreement constitutes the entire
                   ----------------
agreement between the parties and supersedes all prior agreements and
understandings, oral and written, between the parties with respect to the
subject matter hereof.

     SECTION 2.03  Assignment; Binding Effect; Benefit.  Neither this Agreement
                   -----------------------------------
nor any of the rights, benefits or obligations hereunder may be assigned by
any party without the prior written consent of the other parties. Subject to
the preceding sentence, this Agreement will be binding upon, inure to the
benefit of and be enforceable by the parties and their respective successors
and assigns. Nothing in this Agreement, expressed or implied, is intended to
confer on any person other than the parties or their respective successors and
assigns, any rights, remedies, obligations or liabilities under or by reason
of this Agreement.

     SECTION 2.04  Amendment.  This Agreement may not be amended except by an
                   ---------
instrument in writing signed on behalf of each of the parties.

     SECTION 2.05  Counterparts.  This Agreement may be executed in
                   ------------
counterparts, each of which shall be deemed to be an original, and all of
which together shall be deemed to be one and the same instrument.

     SECTION 2.06  Applicable Law.  This Agreement and the legal relations
                   --------------
between the parties shall be governed by and construed in accordance with the
laws of the State of Delaware, without regard to the conflict of laws rules
thereof.

     SECTION 2.07  Definition of Beneficial Ownership. The term "beneficially
                   ----------------------------------
own," as used herein, has the meaning set forth in Rule 13d-3 under the
Securities Exchange Act of 1934, as amended.

     SECTION 2.08  Other Defined Terms.  Capitalized terms used but not defined
                   -------------------
herein have the meanings assigned thereto in the Exchange Agreement.

     SECTION 2.09  Specific Performance.  Without intending to limit the rights
                   --------------------
or remedies available to any party at law or in equity (all of which shall be
cumulative), each party acknowledges that a violation by such party of any
provision of this Agreement will cause the other parties irreparable injury for
which an adequate remedy at law is not available and, therefore, the parties
agree that the provisions of this Agreement shall be specifically enforceable,
that each party shall be entitled to an injunction, restraining order, decree or
specific performance or other form of equitable relief from any court of
competent jurisdiction

                                       3
<PAGE>

restraining any other party from committing any breach or threatened breach of,
or otherwise specifically to enforce, any provision of this Agreement, and each
party hereby waives and agrees not to assert in any action or proceeding in
which any such form of relief is sought any defense that a remedy at law would
be adequate.

     SECTION 2.10  Effective Date of Agreement.  This Agreement shall become
                   ---------------------------
effective immediately upon the Closing of the sale and exchange of Alloy Shares
and LDI Shares pursuant to the Exchange Agreement.


          IN WITNESS WHEREOF, the parties hereto have executed this Agreement as
of the date first above written.

                                        LIBERTY DIGITAL, INC.

                                        By:  /s/ Lee Masters
                                           ---------------------------------
                                             Its: President


                                             /s/ Matthew C. Diamond
                                        ------------------------------------
                                             MATTHEW C. DIAMOND


                                             /s/ James K. Johnson, Jr.
                                        ------------------------------------
                                             JAMES K. JOHNSON, JR.


                                              /s/ Samuel A. Gradess
                                        ------------------------------------
                                             SAMUEL A. GRADESS

                                       4


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