ALLOY ONLINE INC
8-K, EX-2.1, 2000-08-02
MISC GENERAL MERCHANDISE STORES
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<PAGE>

                                                                     EXHIBIT 2.1

================================================================================


                     AGREEMENT AND PLAN OF REORGANIZATION

                                BY AND BETWEEN

                              ALLOY ONLINE, INC.,

                         ALLOY ACQUISITION SUB, INC.,

                          KUBIC MARKETING, INC., AND

                               SWI HOLDINGS, LLC


                           Dated as of July 17, 2000




================================================================================
<PAGE>

                               TABLE OF CONTENTS

<TABLE>
<S>                                                                                            <C>
ARTICLE I..................................................................................     2
     1.1  The Merger.......................................................................     2
     1.2  The Effective Time of the Merger.................................................     2
     1.3  Effect of Merger.................................................................     2
     1.4  Charter and By-Laws of Surviving Corporation.....................................     2
     1.5  Taking of Necessary Action.......................................................     3
     1.6  Tax-Free Reorganization..........................................................     3
     1.7  Closing..........................................................................     3
ARTICLE II.................................................................................     3
     2.1  Total Consideration; Effect on Capital Stock.....................................     3
          (a)    Capital Stock of Acquisition Sub..........................................     4
          (b)    Cancellation of Certain Shares of Company Stock...........................     5
          (c)    Conversion and Exchange Ratio for Company Stock...........................     5
          (d)    Adjustments for Capital Changes...........................................     8
     2.2  Escrow Deposit; Exchange of Certificates.........................................     8
          (a)    Indemnity Escrow Agreement................................................     8
          (b)    Escrow Deposit............................................................     8
          (c)    Procedure for Exchange....................................................     9
          (d)    Fractional Shares.........................................................     9
          (e)    No Further Ownership Rights in Company Stock..............................     9
          (f)    No Liability..............................................................     9
          (g)    Lost, Stolen or Destroyed Company Certificates............................     9
     2.3  Conversion of the Company Employee Options; Other Securities.....................    10
     2.4  Authorization of the Merger, this Agreement, the Certificate of Merger,
          the Indemnity Escrow Agreement and the Indemnity Escrow Agent....................    10
     2.5  Transfer Taxes...................................................................    10
ARTICLE III................................................................................    10
     3.1  Representations and Warranties of the Company....................................    10
          (a)    Organization; Good Standing; Qualification and Power......................    11
          (b)    Subsidiaries; Equity Investments..........................................    11
          (c)    Capital Stock; Securities.................................................    12
          (d)    Authority.................................................................    13
</TABLE>

                                       i
<PAGE>

<TABLE>
<S>                                                                                            <C>
          (e)    Financial Information.....................................................    14
          (f)    Absence of Changes........................................................    14
          (g)    Tax Matters...............................................................    16
          (h)    Title to Assets; Equipment; Real Property.................................    17
          (i)    Proprietary Assets........................................................    18
          (j)    Licensed Software.........................................................    19
          (k)    Contracts, Agreements, Etc................................................    19
          (l)    Compliance with Legal Requirements........................................    20
          (m)    Governmental Authorizations...............................................    20
          (n)    Litigation, Etc...........................................................    20
          (o)    Accounts and Notes Payable................................................    21
          (p)    Environmental Matters.....................................................    21
          (q)    Labor Relations; Employees................................................    22
          (r)    Employee Benefit Plans....................................................    23
          (s)    Insurance.................................................................    23
          (t)    Non-Contravention; Consents...............................................    23
          (u)    Brokers...................................................................    24
          (v)    Customers; Mailing Lists..................................................    24
          (w)    Minute Books..............................................................    25
          (x)    Business Generally........................................................    25
          (y)    Board Approval............................................................    26
          (z)    Vote Required.............................................................    26
          (aa)   Information Supplied......................................................    26
          (bb)   Section 3.1(bb)...........................................................    26
          (cc)   Operation of Business.....................................................    26
          (dd)   Disclosure................................................................    26
     3.2  Several Representations and Warranties of the Stockholders.......................    26
          (a)    Title; Absence of Certain Agreements......................................    26
          (b)    Organization, Good Standing and Power.....................................    27
          (c)    Brokers...................................................................    28
          (d)    Accuracy of Representations and Warranties of the Company.................    28
          (e)    Representation by Legal Counsel...........................................    28
     3.3  Representations and Warranties of Parent and Acquisition Sub.....................    28
</TABLE>

                                      ii
<PAGE>

<TABLE>
<S>                                                                                            <C>
          (a)    Organization; Good Standing; Qualification and Power......................    28
          (b)    Capital Stock.............................................................    28
          (c)    Authority.................................................................    29
          (d)    SEC Documents.............................................................    30
ARTICLE IV.................................................................................    30
     4.1  Related Agreements...............................................................    30
          (a)    Affiliate Agreements......................................................    30
          (b)    Indemnity Escrow Agreement................................................    31
          (c)    Distributor Agreement.....................................................    31
          (d)    Non-Competition Agreements................................................    31
          (e)    Registration Rights Agreements............................................    31
          (f)    Release Agreements........................................................    31
          (g)    Assignment and Assumption Agreement.......................................    31
ARTICLE V..................................................................................    32
     5.1  Access to Records and Properties of Each Party; Confidentiality..................    32
     5.2  Operation of Business of the Company.............................................    32
     5.3  Negotiation With Others..........................................................    32
     5.4  [Omitted]........................................................................    33
     5.5  Preparation of Filings...........................................................    33
     5.6  Advice of Changes................................................................    33
     5.7  Approval.........................................................................    33
     5.8  Legal Conditions to Merger.......................................................    34
     5.9  Consents.........................................................................    34
     5.10 Efforts to Consummate............................................................    34
     5.11 Notice of Prospective Breach.....................................................    35
     5.12 Public Announcements.............................................................    35
     5.13 Support of Merger by Officers and Directors......................................    35
     5.14 Support of Merger by Stockholder.................................................    35
     5.15 [Omitted]........................................................................    35
     5.16 Financial Statements.............................................................    35
     5.17 Indemnification of Directors and Officers........................................    35
     5.18 Registration Obligation..........................................................    36
     5.19 Stock Exchange Listing...........................................................    36
ARTICLE VI.................................................................................    36
</TABLE>

                                      iii
<PAGE>

<TABLE>
<S>                                                                                            <C>
     6.1  Conditions to Each Party's Obligations...........................................    36
          (a)    Stockholder Approval; Certificate of Merger...............................    36
          (b)    Approvals.................................................................    37
          (c)    Legal Action..............................................................    37
          (d)    Legislation...............................................................    37
     6.2  Conditions to Obligations of Parent and Acquisition Sub..........................    37
          (a)    Representations and Warranties of the Company and the Stockholder.........    37
          (b)    Performance of Obligations of the Company and the Stockholder.............    37
          (c)    Authorization of Merger...................................................    37
          (d)    Opinion of the Company's Counsel..........................................    37
          (e)    Consents and Approvals....................................................    38
          (f)    Government Consents, Authorizations, Etc..................................    38
          (g)    Related Agreements........................................................    38
          (h)    Absence of Material Adverse Change........................................    38
          (i)    SWI Distribution/Contribution Agreement...................................    38
          (j)    Resignation of Directors and Officers.....................................    38
          (k)    Company Option Plans......................................................    39
          (l)    Stockholder Members Investment Representation.............................    39
          (m)    [Omitted].................................................................
          (n)    Delivery of Closing Financial Certificate.................................    39
          (o)    Employment................................................................    39
          (p)    Additional Documents......................................................    39
          (q)    Term Debt and Notes.......................................................    40
          (r)    Profit Sharing Plan.......................................................    41
     6.3  Conditions to Obligations of the Company.........................................    41
          (a)    Representations and Warranties of Parent..................................    41
          (b)    Performance of Obligations of Parent and Acquisition Sub..................    41
          (c)    Related Agreements........................................................    41
          (d)    Stock Certificates........................................................    41
          (e)    Stockholder Approval......................................................    41
          (f)    Absence of Material Adverse Change........................................    41
          (g)    Loan Amendment............................................................    42
          (h)    Additional Documents......................................................    42
          (i)    CIBC Fee..................................................................    42
</TABLE>

                                      iv
<PAGE>

<TABLE>
<S>                                                                                            <C>
ARTICLE VII................................................................................    42
     7.1   Certain Information Required by the Code........................................    42
     7.2   Restriction on Transfer.........................................................    42
     7.3   Confidentiality.................................................................    44
     7.4   Profit Sharing Plan/IRS.........................................................    45
ARTICLE VIII...............................................................................    46
     8.1   Definitions.....................................................................    46
           (a)    "Affiliate"..............................................................    46
           (b)    "Event of Indemnification"...............................................    46
           (c)    "Indemnified Persons"....................................................    47
           (d)    "Indemnifying Persons"...................................................    47
           (e)    "Losses".................................................................    48
     8.2   Indemnification Generally.......................................................    48
     8.3   Assertion of Claims.............................................................    49
     8.4   Notice and Defense of Third Party Claims........................................    49
     8.5   Survival of Representations and Warranties......................................    50
     8.6   Potential Additional Adjustment.................................................    50
ARTICLE IX.................................................................................    52
     9.1   Termination.....................................................................    52
     9.2   Effect of Termination...........................................................    53
     9.3   Specific Performance............................................................    53
ARTICLE X..................................................................................    53
     10.1  Expenses........................................................................    53
     10.2  Entire Agreement................................................................    53
     10.3  Interpretation..................................................................    54
     10.4  Knowledge Definition............................................................    54
     10.5  Notices.........................................................................    54
     10.6  Counterparts....................................................................    55
     10.7  Governing Law...................................................................    55
     10.8  Benefits of Agreement...........................................................    55
     10.9  Pronouns........................................................................    56
     10.10 Amendment, Modification and Waiver..............................................    56
     10.11 No Third Party Beneficiaries....................................................    56
</TABLE>

                                       v
<PAGE>

<TABLE>
<S>                                                                                            <C>
     10.12  Consents.......................................................................    56
     10.13  Interpretation.................................................................    56
     10.14  No Joint Venture...............................................................    56
</TABLE>

ANNEXES AND SCHEDULES
---------------------


Company Disclosure Schedule
Schedule 4.1(d)                    Persons Signing Non-Competition Agreements
Schedule 4.1(g)                    Persons Signing Release Agreements
Schedule 6.2(n)                    Closing Financial Certificate
Schedule 6.2(q)(i)                 Term Debt
Schedule 6.2(q)(ii)                Notes


EXHIBITS
--------

Exhibit A      Form of Certificate of Merger
Exhibit B      Form of Indemnity Escrow Agreement
Exhibit C      Form of Lock-Up Agreement
Exhibit D      Form of Distributor Agreement
Exhibit E      Form of Non-Competition Agreement
Exhibit F      Form of Registration Rights Agreement
Exhibit G      Form of Release Agreement
Exhibit H      Form of Warrant
Exhibit I      Form of Opinion of Company Counsel
Exhibit J      Form of Certificates
Exhibit K      Form of Assignment and Assumption Agreement
Exhibit L      Form of Contribution Agreement

                                      vi
<PAGE>

     AGREEMENT AND PLAN OF REORGANIZATION dated as of July __, 2000, among ALLOY
ONLINE, INC., a Delaware corporation ("Parent"), ALLOY ACQUISITION SUB, INC., a
Delaware corporation and wholly-owned subsidiary of Parent ("Acquisition Sub"),
KUBIC MARKETING, INC., a Delaware corporation (the "Company"), and SWI Holdings,
LLC, a Delaware limited liability company and the sole stockholder of the
Company (the "Stockholder").

     WHEREAS, the Boards of Directors of each of Parent, Acquisition Sub and the
Company have determined that it is in the best interests of their respective
stockholders for Parent to acquire the Company upon the terms and subject to the
conditions set forth herein;

     WHEREAS, in furtherance of such acquisition, the Boards of Directors of
each of Parent, Acquisition Sub and the Company have duly approved and adopted
this Agreement and Plan of Reorganization (this "Agreement"), the Certificate of
Merger in substantially the form of Exhibit A attached hereto (the "Certificate
                                    ---------
of Merger") and the proposed merger of Acquisition Sub with and into the Company
in accordance with this Agreement, the Certificate of Merger and the Delaware
General Corporation Law (the "DGCL"), whereby, among other things, immediately
after the distribution by the Company to the Stockholder of all of the issued
and outstanding capital stock of Skateboard World Industries, Inc., a California
corporation ("SWI"), all of the outstanding capital stock of which is owned by
the Company, the issued and outstanding shares of (i) Common Stock, par value
$.01, of the Company (the "Company Common Stock"), (ii) Series A Preferred
Stock, par value $.01, of the Company (the "Series A Preferred Stock"), and
(iii) Series B Preferred Stock, par value $.01, (the "Series B Preferred Stock,"
and together with the Company Common Stock and Series A Preferred Stock, the
"Company Stock"), will be exchanged and converted into shares of common stock,
$.01 par value, of Parent (the "Parent Common Stock") and warrants to purchase
shares of Parent Common Stock, all in the manner set forth in Article II hereof
and in the Certificate of Merger, upon the terms and subject to the conditions
set forth in this Agreement and the Certificate of Merger.

     WHEREAS, as a condition to the willingness of, and as an inducement to,
Parent and Acquisition Sub to enter into this Agreement, contemporaneously with
the execution and delivery of this Agreement, the Company, the Stockholder and
certain other parties are entering into or agreeing to enter into the Related
Agreements (as defined herein);

     WHEREAS, for federal income tax purposes, it is intended that the Merger
shall qualify as a tax-free reorganization within the meaning of Section 368(a)
of the Internal Revenue Code of 1986, as amended (the "Code").

     NOW, THEREFORE, in consideration of the mutual benefits to be derived from
this Agreement and the Certificate of Merger and the representations,
warranties, covenants, agreements, conditions and promises contained herein and
therein, the parties hereby agree as follows:
<PAGE>

                                   ARTICLE I

                                    GENERAL

     1.1  The Merger.    In accordance with the provisions of this Agreement,
          ----------
the Certificate of Merger and the DGCL, Acquisition Sub shall, immediately after
the distribution by the Company to the Stockholder of all of the issued and
outstanding capital stock of SWI (the "SWI Distribution"), be merged with and
into the Company (the "Merger"), which at and after the Effective Time shall be,
and is sometimes herein referred to as, the ("Surviving Corporation.")
Acquisition Sub and the Company are sometimes referred to as the ("Constituent
Corporations.")

     1.2  The Effective Time of the Merger.    Subject to the provisions of this
          --------------------------------
Agreement, on the Closing Date, the Certificate of Merger shall be executed and
verified by each of the Constituent Corporations and delivered to and filed with
the Secretary of State of the State of Delaware in the manner provided in the
DGCL.  The Merger shall become effective (the "Constituent Corporations") (i)
upon the filing of the Certificate of Merger with the Secretary of State of the
State of Delaware or (ii) at such time thereafter as is provided in the
Certificate of Merger.

     1.3  Effect of Merger.    At the Effective Time the separate existence of
          ----------------
Acquisition Sub shall cease and Acquisition Sub shall be merged with and into
the Surviving Corporation, and the Surviving Corporation shall succeed, without
other transfer, to all rights and property of each of the Constituent
Corporations and shall be subject to all the debts and liabilities of the
Constituent Corporations in the same manner as if the Surviving Corporation had
itself incurred them, and be subject to all the restrictions, disabilities and
duties of each of the Constituent Corporations as provided in the DGCL.

     1.4  Charter and By-Laws of Surviving Corporation.    From and after the
          --------------------------------------------
Effective Time, (i) the Charter of the Company shall be amended so that Article
IV of the Company's Certificate of Incorporation shall read in its entirety as
follows:  "The total number of shares of all classes of stock which the
corporation shall have authority to issue is 100, all of which shall consist of
common stock, $.01 par value per share," and as so amended, shall be the Charter
of the Surviving Corporation, unless and until altered, amended or repealed as
provided in the DGCL, (ii) the by-laws of Acquisition Sub shall be the by-laws
of the Surviving Corporation, unless and until altered, amended or repealed as
provided in the DGCL, the Charter or such by-laws, (iii) the directors of
Acquisition Sub shall be the directors of the Surviving Corporation, unless and
until removed, or until their respective terms of office shall have expired, in
accordance with the DGCL, the Charter and the by-laws of the Surviving
Corporation, as applicable and (iv) the officers of the Acquisition Sub shall be
the officers of the Surviving Corporation, unless and until removed, or until
their terms of office shall have expired, in accordance with the DGCL, the
Charter and the by-laws of the Surviving Corporation, as applicable, except that
the parties currently contemplate that Mike Adamski will serve as President of
the Surviving Corporation following the Closing.

                                       2
<PAGE>

     1.5  Taking of Necessary Action.    Prior to the Effective Time, the
          --------------------------
parties hereto shall do or cause to be done all such acts and things as may be
necessary or appropriate in order to effectuate the Merger as expeditiously as
reasonably practicable, in accordance with this Agreement, the Certificate of
Merger and the DGCL, including, without limitation, consummating the SWI
Distribution.

     1.6  Tax-Free Reorganization.    For Federal income tax purposes, the
          -----------------------
parties intend that the Merger be treated as a tax-free reorganization within
the meaning of Section 368(a) of the Code.  Except for cash paid in lieu of
fractional shares and the Warrant, no consideration that could constitute "other
property" within the meaning of Section 356 of the Code is being transferred by
Parent for the Company Stock in the Merger.  The parties shall not take a
position on any tax return or take any action inconsistent with this Section 1.6
unless otherwise required by a taxing authority.

     1.7  Closing.    Unless this Agreement shall have been terminated and the
          -------
transactions contemplated by this Agreement abandoned pursuant to the provisions
of Article IX, and subject to the provisions of Article V, the closing of the
Merger (the "Closing") will take place at 10:00 a.m. (Eastern time) on a date
(the "Closing Date") to be mutually agreed upon by the parties, which date shall
be not later than the third Business Day after all the conditions set forth in
Article VI shall have been satisfied (or waived in accordance with Section
10.10, to the extent the same may be waived), unless another date is agreed to
in writing by the parties.  The Closing shall take place at the offices of
Cooley Godward LLP, One Maritime Plaza, 20th Floor, San Francisco, CA  94111-
3580 unless another place is agreed to in writing by the parties.  As used
herein, the term ("Business Day") shall mean any day other than a Saturday,
Sunday or day on which banks are permitted to close in the City and State of New
York.

                                  ARTICLE II

  EFFECT OF THE MERGER ON THE CAPITAL STOCK OF THE CONSTITUENT CORPORATIONS;
                           EXCHANGE OF CERTIFICATES

     2.1  Total Consideration; Effect on Capital Stock.    The entire
          --------------------------------------------
consideration (the "Aggregate Consideration") payable by Parent with respect to
all outstanding shares of Company Stock (the "Outstanding Shares") and for all
options (whether vested or unvested), warrants, rights, calls, commitments or
agreements of any character to which the Company is a party or by which it is
bound calling for the issuance of shares of Company Stock or any securities
convertible into or exercisable or exchangeable for, or representing the right
to purchase or otherwise receive, directly or indirectly, any such capital
stock, or other arrangement to acquire, at any time or under any circumstance,
Company Stock or other capital stock or other securities of the Company (the
"Convertible Securities;" and the Outstanding Shares and the Convertible
Securities being sometimes herein collectively referred to as the ("Fully
Diluted Company Shares") shall be an aggregate of (i) the number of shares of
Parent Common Stock (subject to adjustment as hereinafter provided) (the "Total
Parent Share Amount") as is obtained by dividing (A) $34,550,000 by (B)
$11.05208, which is the average closing price of a share of Parent Common Stock
on the NASDAQ for the thirty (30) most recent trading days ending on June 2,
2000 (the "Stipulated Price") and (ii) a warrant in the form attached hereto as

                                       3
<PAGE>

Exhibit H issued by Parent to purchase additional shares of Parent Common Stock,
at an exercise price of $0.01 per share (the "Warrant"), in an aggregate amount,
if any (the "Total Warrant Share Amount"), equal to the quotient of (a) the
Minimum Value (as defined below) divided by (b) the average closing sale price
of the Parent Common Stock as quoted on the NASDAQ National Market System for
the thirty (30) trading days ending on the first annual anniversary of the
Closing Date, which Warrant shall be exercisable, if at all, only during the
period beginning on the date that is first annual anniversary of the Closing
Date and ending on the date that is fifteen (15) months following the Closing
Date.  The Minimum Value shall be determined as follows: On the date that is the
first monthly anniversary date of the Closing Date, and on each subsequent
monthly anniversary date thereafter up to and including the first annual
anniversary date, Parent shall calculate a monthly balance (each, a "Monthly
Balance"), which shall be equal to (a) the average closing sale price of the
Parent Common Stock as quoted on the NASDAQ National Market System for each of
the trading days in such monthly period multiplied by (b) the quotient of (i)
number of Merger Shares (as defined below) issued to the Stockholder on the
Closing Date, divided by (ii) 12, which quotient shall initially be 260,509, and
which quotient shall be increased by 1/12 of the Additional Merger Shares upon
determination of the Final Revised Amount pursuant to Section 8.6 below.  The
Parent shall deliver a copy of such calculation to the registered Warrant
holder.  Promptly after the first annual anniversary date of the Closing Date,
Parent shall calculate the "Minimum Value," which shall be equal to $21,000,000
less the sum of the twelve (12) Monthly Balances, and shall deliver a copy of
such calculation to the registered Warrant holder; provided, that if the sum of
the Monthly Balances exceeds at the first anniversary of the Closing Date,
$21,000,000, then the Warrant shall be deemed to have expired unexercised and to
have no further force or effect.  Notwithstanding anything contained herein to
the contrary, however, if the exercise of all or any portion of the Warrant
would require Parent to obtain the approval of its stockholders prior to issuing
and listing on the primary trading market for the Parent Common Stock the shares
of Parent Common Stock to be issued upon the exercise of such Warrant, Parent
may elect, upon notice to the Warrant holder given at any time prior to the
fifth (5/th/) Business Day after the first anniversary of the Closing Date, to
redeem all or a portion of the Warrant for a cash amount, equal in the
aggregate, to all or a portion of the Minimum Value, as applicable, provided
that no such redemption would disqualify the Merger from treatment as a tax free
"reorganization" under the Code.  Any such redemption shall be consummated in
the manner set forth in the Warrant.

     For purposes of the calculation of the exchange ratio for Company Stock
under Section 2.1(c) hereof, it is assumed that the number of Fully Diluted
Company Shares is 12,349,039, which number shall be confirmed or updated at the
Closing and reflected in the certificate of the Chief Executive Officer of the
Company that is being provided to Parent and Acquisition Sub pursuant to Section
6.2(a) (the "Fully Diluted Company Share Amount").  At the Effective Time,
subject and pursuant to the terms and conditions of this Agreement and the
Certificate of Merger, by virtue of the Merger and without any action on the
part of the Constituent Corporations or the holders of the capital stock of the
Constituent Corporations:

     (a)  Capital Stock of Acquisition Sub.    Each issued and outstanding share
          --------------------------------
of common stock, $.01 par value per share, of Acquisition Sub shall be converted
into one share of common stock, $.01 par value per share, of the Surviving
Corporation.

                                       4
<PAGE>

     (b)  Cancellation of Certain Shares of Company Stock.    Each share of
          -----------------------------------------------
Company Stock that is (A) owned by the Company as treasury stock, (B) authorized
but unissued, (C) owned by any subsidiary of the Company or (D) owned by Parent
or any subsidiary of Parent, shall be canceled and no Parent Common Stock or
other consideration shall be delivered in exchange therefor.  As used herein,
"subsidiary" means any corporation, partnership, joint venture, limited
liability company or other legal entity of which the Company, the Surviving
Corporation, Parent or such other person, as the case may be, (either alone or
through or together with any other subsidiary) owns, directly or indirectly,
more than 50% of the stock or other equity interests the holders of which are
generally entitled to vote for the election of the board of directors or other
governing body of such corporate or other legal entity.

     (c) Conversion and Exchange Ratio for Company Stock.
         -----------------------------------------------

         (i)   Definitions:

               "Fully Diluted Company Common Share Amount" shall mean the Fully
               Diluted Company Share Amount less the number of shares of Series
               A Preferred Stock and Series B Preferred Stock issued and
               outstanding as of the Effective Time.

               "Parent Share Common Amount" shall mean the amount determined by
               subtracting the Parent Share Series A Amount and the Parent Share
               Series B Amount from the Total Parent Share Amount.

               "Parent Share Series A Amount" shall mean the amount determined
               by dividing the Series A Liquidating Amount (as defined in the
               Company's Charter) by the Stipulated Price.

               "Parent Share Series B Amount" shall mean the amount determined
               by dividing the Series B Liquidating Amount (as defined in the
               Company's Charter) by the Stipulated Price.

               "Share Exchange Ratio" shall mean the Common Exchange Ratio, the
               Series A Exchange Ratio and the Series B Exchange Ratio.

               "Warrant Share Common Amount" shall mean the amount determined by
               multiplying the Total Warrant Share Amount by an amount
               determined by dividing the Parent Share Common Amount by the
               Total Parent Share Amount.

               "Warrant Share Series A Amount" shall mean the amount determined
               by multiplying the Total Warrant Share Amount by an amount
               determined by dividing the Parent Share Series A Amount by the
               Total Parent Share Amount.

                                       5
<PAGE>

               "Warrant Share Series B Amount" shall mean the amount determined
               by multiplying the Total Warrant Share Amount by an amount
               determined by dividing the Parent Share Series B Amount by the
               Total Parent Share Amount.

         (ii)  Subject to Section 2.2, each share of Company Common Stock issued
               and outstanding at the Effective Time (other than shares canceled
               pursuant to Section 2.1(b), if any), including all accrued and
               unpaid dividends thereon, shall be exchanged and converted
               automatically into the right to receive (1) a fraction (the
               "Common Share Exchange Ratio") of a validly issued, fully paid
               and non-assessable share of Parent Common Stock, determined by
               dividing (i) the Parent Share Common Amount by (ii) the Fully
               Diluted Company Common Share Amount and (2) a Warrant to purchase
               such number of shares, if any, (the "Common Warrant Exchange
               Ratio," and with the Common Share Exchange Ratio, the "Common
               Exchange Ratio") of a validly issued, fully paid and non-
               assessable share of Parent Common Stock, determined by dividing
               (i) the Warrant Share Common Amount by (ii) the Fully Diluted
               Company Common Share Amount.

         (iii) Subject to Section 2.2, each share of Series A Preferred Stock
               issued and outstanding at the Effective Time (other than shares
               canceled pursuant to Section 2.1(b), if any), shall be exchanged
               and converted automatically into the right to receive (1) a
               fraction (the "Series A Share Exchange Ratio") of a validly
               issued, fully paid and non-assessable share of Parent Common
               Stock, determined by dividing (i) the Parent Share Series A
               Amount by (ii) the number of shares of Series A Preferred Stock
               issued and outstanding as of the Effective Time and (2) a Warrant
               to purchase a fraction (the "Series A Warrant Exchange Ratio,"
               and with the Common Share Exchange Ratio, the "Series A Exchange
               Ratio") of a validly issued, fully paid and non-assessable share
               of Parent Common Stock, determined by dividing (i) the Warrant
               Share Series A Amount by (ii) the number of shares of Series A
               Preferred Stock issued and outstanding as of the Effective Time.

         (iv)  Subject to Section 2.2, each share of Series B Preferred Stock
               issued and outstanding at the Effective Time (other than shares
               canceled pursuant to Section 2.1(b), if any), shall be exchanged
               and converted automatically into the right to receive (1) a
               fraction (the "Series B Share Exchange Ratio") of a validly
               issued, fully paid and non-assessable share of Parent Common
               Stock, determined by dividing (i) the Parent Share Series B
               Amount by (ii) the number of shares of Series B Preferred Stock
               issued and outstanding as of the Effective Time and (2) a Warrant
               to purchase a fraction (the "Series B Warrant Exchange Ratio,"
               and with the Common Share Exchange Ratio, the "Series B Exchange
               Ratio") of a validly issued, fully paid and non-assessable share
               of Parent Common Stock, determined by dividing (i) the Warrant
               Share Series B Amount by (ii) the

                                       6
<PAGE>

               number of shares of Series B Preferred Stock issued and
               outstanding as of the Effective Time.

          (v)  As of the Effective Time, all shares of Company Stock shall no
               longer be outstanding and shall automatically be canceled and
               retired and shall cease to exist, and each holder of a
               certificate representing any such shares shall cease to have any
               rights with respect thereto, except the right to receive Parent
               Common Stock, Warrants and any cash in lieu of fractional shares
               of Parent Common Stock to be issued or paid in consideration
               therefore upon surrender of such certificate in accordance with
               Section 2.2 hereof.

          (vi) The shares of Parent Common Stock to be issued upon the exchange
               and conversion of Company Stock in accordance with this Section
               2.1(c) shall sometimes be hereinafter collectively referred to as
               the "Merger Shares," and together with the Warrant to be issued
               upon the exchange and conversion of Company Stock in accordance
               with this Section 2.1(c) shall sometimes be hereinafter
               collectively referred to as the "Merger Consideration." The
               parties acknowledge that the Merger Consideration is based upon
               presumed Net Working Capital amount of the Company at Closing
               equal to $1,771,000 ("Presumed Company Net Working Capital"),
               which is the amount of Net Working Capital (as defined below)
               shown on Phase Three's February 29, 2000 audited financial
               statement (exclusive of any and all liabilities arising out of or
               in connection with the SWI Distribution (the "SWI Distribution
               Liability"). Notwithstanding the foregoing, if on the Closing
               Date, the Estimated Company Net Working Capital (as defined in
               Section 6.2 below) is:

                    (A)  less than the Presumed Company Net Working Capital,
                    then the amount of the Term Debt to be assumed by SWI in
                    connection with the SWI Distribution shall be increased by
                    an amount equal to the Working Capital Difference (as
                    defined below), and, if the amount of the Retained Debt is
                    less than the Working Capital Difference, then the Total
                    Parent Share Amount shall be reduced by an amount equal to
                    the Negative Net Working Capital Adjustment Factor (as
                    defined below). The Merger Consideration shall be reduced as
                    set forth above, if applicable, by the reduction in the
                    Total Parent Share Amount.

                    (B)  more than the Presumed Company Net Working Capital,
                    then the Total Parent Share Amount shall be increased by an
                    amount equal to the Positive Net Working Capital Factor (as
                    defined below). The Merger Consideration shall be increased
                    as set forth above, if applicable, by the increase in the
                    Total Parent Share Amount.  The additional number of shares
                    of Parent Common Stock required to increase the Merger
                    Consideration as set forth above, if applicable, shall be
                    referred to as the "Additional

                                       7
<PAGE>

                    Merger Shares". If applicable, Parent shall cause to be
                    deposited with the Indemnity Escrow Agent (as defined in
                    Sections 2.2(a) below) a certificate representing the
                    Additional Merger Shares.

                    (C)  "Net Working Capital" shall mean current assets (w)
                    less current liabilities, not including cash overdraft and
                    income taxes payable - due to Parent.  "Working Capital
                    Difference" shall mean the difference, if any, between the
                    Presumed Company Net Working Capital and the Estimated
                    Company Net Working Capital.  If the Working Capital
                    Difference is negative, then "Negative Net Working Capital
                    Adjustment Factor" shall mean the nearest whole number
                    obtained by dividing (y) the difference between the Working
                    Capital Difference and the amount of the Retained Debt (as
                    defined in Section 6.2(q)(i) below) by (z) the Stipulated
                    Price. If the Working Capital Difference is positive then
                    "Positive Net Working Capital Adjustment Factor" shall mean
                    the nearest whole number obtained by dividing the Working
                    Capital Difference by the Stipulated Price.

     (d)  Adjustments for Capital Changes.    If, prior to the Effective Time,
          -------------------------------
Parent or the Company recapitalizes through a subdivision of its outstanding
shares into a greater number of shares, or a combination of its outstanding
shares into a lesser number of shares, or reorganizes, reclassifies or otherwise
changes its outstanding shares into the same or a different number of shares or
other classes, or declares a dividend on its outstanding shares payable in
shares of its capital stock or securities convertible into shares of its capital
stock, then the Exchange Ratio will be adjusted appropriately so as to maintain
the relative proportionate interests of the holders of shares of Company Stock
and the holders of shares of Parent Common Stock.

     2.2  Escrow Deposit; Exchange of Certificates.
          -----------------------------------------

     (a)  Indemnity Escrow Agreement.    At the Closing, the parties shall enter
          --------------------------
into an escrow agreement to be dated as of the Effective Time among the
Stockholder, Parent and a mutually agreeable escrow agent (the "Indemnity Escrow
Agent") substantially in the form of Exhibit B hereto (the "Indemnity Escrow
                                     ---------
Agreement"), pursuant to which, among other things the Stockholder, in
accordance with the terms of this Agreement, shall secure its indemnification
obligations pursuant to Article VIII hereof.

     (b)  Escrow Deposit.    Upon receipt by Parent at or after the Effective
          --------------
Time from the stockholder of Company Certificate(s), together with the items
referred to in Sections 2.2(c)(ii) and (iii) below with respect thereto, Parent
shall cause to be deposited with the Indemnity Escrow Agent certificates and the
Stockholder, by its execution and delivery of this Agreement and/or its approval
of the Merger, hereby authorizes and directs Parent to make such deposit on its
behalf, representing, (i) initially 403,090 shares of Parent Common Stock, as
such amount may be adjusted pursuant to Section 4(b) of the Escrow Agreement,
which shall be equal to the sum of (A) ten percent (10%) of the aggregate number
of Merger Shares being issued in the Merger, as such number may be adjusted
pursuant to Section 8.6 hereof, and (B) 90,481 shares

                                       8
<PAGE>

of Parent Common Stock, the number of shares of Parent Common Stock that could
be purchased for $1,000,000 at the Stipulated Price (collectively, the
"Indemnity Escrow Shares"), and (ii) the Additional Merger Shares, if
applicable. All calculations to determine the number of Merger Shares to be
delivered into escrow as aforesaid shall be rounded up to the nearest whole
share.

     (c)  Procedure for Exchange.    Following the Effective Time, Parent shall
          ----------------------
deliver to the Stockholder in exchange for a certificate or certificates which
immediately prior to the Effective Time represented all of the issued and
outstanding shares of Company Stock (each, a "Company Certificate") (1) a
certificate (the "Parent Certificate") representing that number of Merger Shares
that the Stockholder has the right to receive pursuant to Section 2.1 with
respect to such Company Certificates, less the Indemnity Escrow Shares and the
additional Merger Shares, if applicable, and (2) the Warrant, after receipt by
Parent of (i) such Company Certificates for cancellation, together with such
other documents as may be reasonably required by Parent, and the Company
Certificates so surrendered shall forthwith be cancelled. Until surrendered as
contemplated by this Section 2.2, each Company Certificate shall be deemed, on
and after the Effective Time, to represent only the right to receive upon such
surrender, Parent Certificates representing Merger Shares (subject to all escrow
requirements contained in this Agreement) and a portion of the Warrant as
contemplated by Section 2.1(c), without interest. All Indemnity Escrow Shares
shall be held by, and distributed in accordance with, the terms and provisions
of the Indemnity Escrow Agreement.

     (d)  Fractional Shares.    No fractional shares of Parent Common Stock
          -----------------
shall be issued in connection with the Merger.  Any fractional interests will be
aggregated so that the total number of Merger Shares the Stockholder receives
will be rounded to the nearest whole number of shares of Parent Common Stock.

     (e)  No Further Ownership Rights in Company Stock.    All Merger Shares
          --------------------------------------------
issued upon the surrender for exchange of shares of Company Stock in accordance
with the terms of this Article II shall be deemed to have been issued in full
satisfaction of all rights pertaining to such shares of Company Stock.  If,
after the Effective Time, any Company Certificate is presented to the Surviving
Corporation, such Company Certificate shall be canceled and exchanged as
provided in this Article II.

     (f)  No Liability.    Neither Parent, Acquisition Sub nor the Company shall
          ------------
be liable to any holder of shares of Company Stock or Parent Common Stock, as
the case may be, for Merger Shares (or dividends or distributions with respect
thereto) to be issued in exchange for Company Stock pursuant to this Section
2.2, if, on or after the expiration of six months following the Effective Time,
such shares are delivered to a public official pursuant to any applicable
abandoned property, escheat or similar law.

     (g)  Lost, Stolen or Destroyed Company Certificates.    If any Company
          ----------------------------------------------
Certificate shall have been lost, stolen or destroyed, upon the making of an
affidavit to that effect by the Stockholder and  the posting by such person of a
bond in such amount as Parent may reasonably direct as indemnity against any
claim that may be made against it with respect to such Company Certificate,
Parent will issue in exchange for such lost, stolen or destroyed Company
Certificate

                                       9
<PAGE>

the Merger Shares and cash in lieu of fractional shares deliverable in respect
thereof pursuant to this Agreement.

     2.3  Conversion of the Company Employee Options; Other Securities.
          ------------------------------------------------------------

     (a)  At the Effective Time, each of Phase Three, Inc., a California
corporation ("Phase Three"), and the Company's then outstanding employee and
consultant stock options (collectively, the "Company Options") shall be
exercised in full, and if not exercised shall be terminated as of the Effective
Time (including the incentive stock options and non-qualified options issued
under the Company's 1999 Equity Incentive Plan (the "Company Option Plan").

     (b)  The Company shall promptly take all actions necessary to ensure that
following the Effective Time no holder of the Company Options or rights pursuant
to, nor any participant in, the Company Option Plan or any other plan, program
or arrangement providing for the issuance or grant of any interest in respect of
the capital stock of the Company and any subsidiary of the Company will have any
right thereunder to acquire equity securities, or any right to payment in
respect of the equity securities, of the Company, any such subsidiary or the
Surviving Corporation.

     2.4  Authorization of the Merger, this Agreement, the Certificate of
          ---------------------------------------------------------------
Merger, the Indemnity Escrow Agreement and the Indemnity Escrow Agent.    The
---------------------------------------------------------------------
approval of the Merger by the Stockholder, as required by the DGCL and as
contemplated by this Agreement, shall constitute approval and ratification by
the Stockholder of the (i) Merger, as required by the DGCL, (ii) provisions of
this Agreement and the Certificate of Merger and (iii) designation of the
Indemnity Escrow Agent and the approval and ratification by the Stockholder of
the terms and provisions of the Indemnity Escrow Agreement.

     2.5  Transfer Taxes.    Any transfer taxes, stamp duties, transfer fees,
          --------------
registration fees, recordation expenses, escrow fees or other similar taxes,
fees, charges or expenses ("Transfer Taxes", incurred by Company, Parent,
Acquisition Sub, or any other party in connection with the transfer of the
Company shares to Acquisition Sub or in connection with any of the other
transactions contemplated by this Agreement shall be borne and paid exclusively
by Parent, except for the SWI Distribution Liability, if any.


                                  ARTICLE III

                        REPRESENTATIONS AND WARRANTIES

     3.1  Representations and Warranties of the Company.  The Company
          ---------------------------------------------
represents and warrants to Parent and Acquisition Sub that, except as disclosed
in the disclosure schedule dated the date hereof, certified by the Chief
Executive Officer of the Company and delivered by the Company to Parent and
Acquisition Sub simultaneously herewith (the "Company Disclosure Schedule"):

                                       10
<PAGE>

     (a)  Organization; Good Standing; Qualification and Power.  The Company
(i) is a corporation duly organized, validly existing and in good standing under
the laws of the State of Delaware, (ii) has all requisite corporate power and
authority to own, lease and operate its properties and assets and to carry on
its business as now being conducted, to enter into this Agreement, the Agreement
of Merger and the Related Agreements (as defined below) to which the Company is
a party, to perform its obligations hereunder and thereunder, and to consummate
the transactions contemplated hereby and thereby and (iii) is qualified and in
good standing to do business as a foreign corporation and is in good standing
under the laws of the jurisdictions where the failure to be so qualified and in
good standing likely would have a material adverse effect on the business,
financial condition or results of operations of the Company, taken as a whole (a
"Company Material Adverse Effect").  The Company has delivered to Parent true
and complete copies of the Charter and by-laws of the Company, in each case as
amended to the date hereof.  As used herein, "Charter" shall mean, with respect
to any corporation, those instruments that at the time constitute its corporate
charter as filed or recorded under the general corporation law of the
jurisdiction of its incorporation, including the articles or certificate of
incorporation or organization, and any amendments thereto, as the same may have
been restated, and any amendments thereto (including any articles or
certificates of merger or consolidation, certificate of correction or
certificates of designation or similar instruments which effect any such
amendment) which became effective after the most recent such restatement.

     (b)  Subsidiaries; Equity Investments.  Each of Phase Three and SWI (i)
is a corporation duly organized, validly existing and in good standing under the
laws of the State of California, (ii) has all requisite corporate power and
authority to own, lease and operate its properties and assets and to carry on
its business as now being conducted, and (iii) is qualified and in good standing
to do business as a foreign corporation and is in good standing under the laws
of the jurisdictions where the failure to be so qualified and in good standing
likely would have a Company Material Adverse Effect or, with respect to Phase
Three, a material adverse effect on the business, financial condition or results
of operations of Phase Three (a "Phase Three Material Adverse Effect").  The
Company has delivered to Parent true and complete copies of the Charter and by-
laws of each of Phase Three and SWI in each case as amended to the date hereof.
The Company owns all of the issued and outstanding capital stock of Phase Three.
Except for Phase Three and SWI and as disclosed in Section 3.1(b) of the Company
Disclosure Schedule, the Company has never had, nor does it currently have, any
subsidiaries, nor has it ever owned, nor does it currently own, any capital
stock or other proprietary interest, directly or indirectly, in any corporation,
association, trust, partnership, joint venture or other entity.  Except for the
Company Options and the Company Warrants, there are no options, warrants,
rights, calls, commitments or agreements of any character to which the Company,
Phase Three or SWI is a party or by which any of them is bound calling for the
issuance of shares of capital stock of the Company, Phase Three or SWI or any
securities convertible into or exercisable or exchangeable for, or representing
the right to purchase or otherwise receive, any such capital stock, or other
arrangement to acquire, at any time or under any circumstance, capital stock of
the Company, Phase Three or SWI or any such other securities.

                                       11
<PAGE>

     (c)  Capital Stock; Securities.

          (i)   The authorized capital stock of the Company consists of (A)
                25,000,000 shares of Company Common Stock, of which 12,173,999
                shares are issued and outstanding, (B) 89,040 shares of Series A
                Preferred Stock, of which 89,040 shares are issued and
                outstanding, and (C) 86,000 shares of Series B Preferred Stock,
                of which 86,000 shares are issued and outstanding. The Company
                has reserved (A) 1,253,427 shares of Company Common Stock for
                issuance upon the exercise of Company Options, (B) no shares of
                Company Common Stock for issuance upon conversion of the Series
                A Preferred Stock, and (C) no shares of Company Common Stock for
                issuance upon conversion of the Series B Preferred Stock. Each
                share of Series A Preferred Stock is not convertible into
                Company Common Stock. Each share of Series B Preferred Stock is
                not convertible into Company Common Stock. All outstanding
                shares of Company Stock are duly authorized, validly issued and
                outstanding, fully paid and non-assessable and not subject to
                preemptive rights created by statute, the Charter or by-laws of
                the Company or any agreement to which the Company is a party or
                by which it is bound. Section 3.1(c) of the Company Disclosure
                Schedule sets forth a true and complete list of the holders of
                record shares of Company Stock and the number of such shares
                owned of record and beneficially by each such holder. Section
                3.1(c) of the Company Disclosure Schedule sets forth a true and
                complete list of the Company Options, outstanding as of the date
                hereof, including the name of each holder thereof, the number of
                shares of Company Common Stock subject to each such Company
                Option, the per share exercise price for each such Company
                Option, the grant date of each such Company Option and whether
                each such Company Option was intended at the time of issuance to
                be an incentive stock option or a non-qualified stock option.
                All outstanding shares of Company Common Stock and Company
                Preferred Stock and all outstanding Company Options were issued
                in compliance with applicable federal and state securities laws.
                An updated Schedule 3.1(c) reflecting changes permitted by this
                Agreement in the capitalization of Company between the date
                hereof and the Effective Time shall be delivered by Company to
                Parent on the Closing Date. The holders of the Company Stock,
                Company Options have been or will be properly given, or shall
                have properly waived, any required notice prior to the Merger,
                and all rights under the Company Options and Company Warrants
                will be terminated at or prior to the Effective Time.

          (ii)  The authorized capital stock of Phase Three consists of 1000
                shares of common stock, $.01 par value per share of which 1000
                shares are issued and outstanding and all of which are owned by
                the Company. There are no outstanding options, rights or
                warrants to purchase any capital stock of Phase Three. All
                outstanding shares of Phase Three common stock are duly
                authorized, validly issued and outstanding, fully paid and non-
                assessable and not subject to preemptive rights created by
                statute, the Charter or by-laws of Phase Three or any agreement
                to which the

                                       12
<PAGE>

                Company or Phase Three is a party or by which it is bound. All
                outstanding shares of Phase Three common stock were issued in
                compliance with applicable federal and state securities laws.

          (iii) The authorized capital stock of SWI consists of 100 shares of
                common stock, $.01 par value per share of which 1 share is
                issued and outstanding and is owned by the Company. There are no
                outstanding options, rights or warrants to purchase any capital
                stock of SWI. The outstanding share of SWI common stock is duly
                authorized, validly issued and outstanding, fully paid and non-
                assessable and not subject to preemptive rights created by
                statute, the Charter or by-laws of SWI or any agreement to which
                the Company or SWI is a party or by which it is bound. The
                outstanding share of SWI stock was issued in compliance with
                applicable federal and state securities laws.

          (iv)  Except as set forth in this Section 3.1(c), there is no:(i)
                outstanding subscription, option, call, warrant or right to
                acquire any shares of the capital stock or other securities of
                the Company, Phase Three or SWI; (ii) outstanding security,
                instrument or obligation that is or will become convertible into
                or exchangeable for any shares of the capital stock or other
                securities of the Company, Phase Three or SWI; or (iii) written
                or oral contract, subcontract, lease, instrument, note, option,
                purchase order, license, sublicense, insurance policy, benefit
                plan or legally binding commitment or undertaking of any nature
                (a "Contract") under which the Company, Phase Three or SWI is or
                will become obligated to sell or otherwise issue any shares of
                its capital stock or any other securities.

          (v)   All Company Options have been issued in accordance with the
                terms of the Company Option plans and pursuant to the standard
                forms of option agreement previously provided to Parent or its
                representatives. No other contracts related to the Company
                Options and no provisions or material terms exist with respect
                to the Company Options other than those set forth in the Company
                Option plan and the Company Option agreements with the Company
                Option holders as identified on Schedule 3.1(c).

     (d)  Authority. The execution, delivery and performance by the Company of
this Agreement, the Agreement of Merger and the Related Agreements to which it
is a party and the consummation of the transactions contemplated hereby and
thereby have been duly and validly authorized by all necessary corporate action
on the part of the Company; and this Agreement and the Related Agreements to
which it is a party have been, and the Agreement of Merger when executed and
delivered by the Company will be, duly and validly executed and delivered by the
Company, and this Agreement, the Agreement of Merger and the Related Agreements
to which it is a party are the valid and binding obligations of the Company,
enforceable against the Company in accordance with their respective terms
subject to (i) laws of general application relating to bankruptcy, insolvency
and the relief of debtors, and (ii) rules of law governing specific performance,
injunctive relief and other equitable remedies.

                                       13
<PAGE>

     (e)  Financial Information.

          (i)   The Company has previously delivered to Parent the following
                financial statements (collectively, the "Company Financial
                Statements"):

          (A)   the unaudited consolidated and consolidating balance sheet of
                the Company as at May 31, 2000 (the "Company Interim Balance
                Sheet") and the related statements of income for the three-month
                period then ended, prepared by the Company (the "Company Interim
                Financial Statements"); and

          (B)   draft audited consolidated and consolidating balance sheet of
                the Company as at February 29, 2000 (the "Company Balance
                Sheet"; and the date thereof being the "Company Balance Sheet
                Date"), and the related audited statements of income, cash flow
                and shareholders' equity for the year then ended (including
                complete footnotes thereto), certified by Ernst & Young LLP, the
                Company's independent public accountants (the "Company
                Accountants"), and accompanied by a copy of such auditor's
                report.

          (ii)  The Company Financial Statements (A) are in accordance with the
                books and records of the Company, (B) fairly present the
                consolidated financial condition of the Company, Phase Three and
                SWI as at the respective dates indicated and the results of
                operations of the Company, Phase Three and SWI for the
                respective periods indicated and (C), except as set forth on
                Schedule 3.1(e)(ii) have been prepared in accordance with
                -------------------
                generally accepted accounting principles consistently applied
                ("GAAP"), except as indicated therein and, in the case of the
                Company Interim Financial Statements, for the absence of
                complete footnote disclosure as required by GAAP and subject, in
                the case of the Company Interim Financial Statements, to changes
                resulting from normal year-end audit adjustments, which
                adjustments shall not in any event result in a material adverse
                change to any item of revenue or expense.

     (f)  Absence of Changes. Except as disclosed in Section 3.1(f) of the
Company Disclosure Schedule, between the Company Balance Sheet Date and the date
of this Agreement, each the Company, Phase Three and SWI has been operating in
the ordinary course and has not:

          (i)   sold or transferred any material portion of its assets or any
                material portion of the interests in such portion, except in the
                ordinary course of business (except that no representation is
                made as to SWI);

          (ii)  incurred any damage, destruction or loss, (whether or not
                covered by insurance) having or which could have a Company
                Material Adverse Effect or a Phase Three Material Adverse
                Effect;

                                       14
<PAGE>

          (iii) declared, set aside or paid any dividend or other distribution
                of assets with respect to any shares of capital stock of the
                Company, Phase Three or SWI or, directly or indirectly,
                redeemed, purchased or otherwise acquired any such shares of the
                Company or Phase Three;

          (iv)  made any material change in the nature of its business or
                operations;

          (v)   entered into any material transaction except in the ordinary
                course of business (except that no representation is made as to
                SWI);

          (vi)  incurred any liabilities other than in the ordinary course of
                business (except that no representation is made as to SWI);

          (vii) terminated or indicated any intention to not renew any material
                Contract (as defined herein) between the Company and/or Phase
                Three and any other person, except in the ordinary course of
                business;

         (viii) terminated the employment of any officer or key employee of the
                Company or Phase Three or became aware of the express intent by
                any officer or key employee of the Company or Phase Three to
                resign or terminate employment;

          (ix)  learned of any labor dispute or union organizing campaign
                against the Company or Phase Three;

          (x)   commenced any litigation or other action, or learned of any
                commencement of litigation or other action against the Company,
                Phase Three or SWI which may result in any liability against the
                Company or Phase Three;

          (xi)  amended or modified the Company's or Phase Three's Charter or
                by-laws;

          (xii) effected any increase in or modification of compensation payable
                or to become payable to (A) any director or officer of the
                Company or Phase Three or (B) any employee of the Company, or
                Phase Three other than in the ordinary course of business, or
                the entering into of any employment contract with any officer or
                employee;

         (xiii) effected any increase in or modification or acceleration of any
                benefits payable or to become payable under any bonus, pension,
                severance, insurance or other benefit plan, payment or
                arrangement (including, but not limited to, the granting of
                stock options, restricted stock awards or stock appreciation
                rights) made to, for or with any director, officer, employee,
                consultant or agent of the Company or Phase Three; or

                                       15
<PAGE>

          (xiv) suffered any adverse change with respect to its business or
                financial condition which has had or likely will have a Company
                Material Adverse Effect, or a Phase Three Material Adverse
                Effect.

     (g)  Tax Matters.  The Company, Phase Three and SWI and each other
corporation (if any) included in any consolidated or combined tax return in
which the Company has been included (i) have filed and will file, in a timely
and proper manner, consistent with applicable laws, all Federal, state and local
Tax returns and Tax reports required to be filed by them through the Closing
Date (the "Company Returns") with the appropriate governmental agencies in all
jurisdictions in which Company Returns are required to be filed and have timely
paid or will timely pay all amounts shown thereon to be due; (ii) pay all Taxes
of the Company (or such other corporation) required to have been paid by the
Company (or such other corporation) on or before the Closing Date; and (iii)
currently are not the beneficiary of an extension of time within which to file
any Tax return or Tax report. All such Company Returns were and will be correct
and complete in all material respects at the time of filing. All Taxes of the
Company, Phase Three and SWI attributable to all taxable periods ending on or
before the dates of the Audited Balance Sheet and the Company Interim Balance
Sheet, respectively, to the extent not required to have been previously paid,
have been adequately provided for on the Company Balance Sheet and the Company
Interim Balance Sheet (as appropriate) and the Company, Phase Three and SWI will
not accrue any Tax liability from the date of the Company Balance Sheet up to
and including the Closing Date, other than a Tax liability accrued in the
ordinary course of business and any Tax liability incurred in connection with
the SWI Distribution. Except as set forth on Section 3.1(g) of the Company
Disclosure Schedule, neither the Company, Phase Three nor SWI has been notified
in writing by the Internal Revenue Service or any state, local or foreign taxing
authority that any issues have been raised (and are currently pending) in
connection with any Company Return, and no waivers of statutes of limitations
have been given with respect to the Company, Phase Three or SWI that are still
in effect. Except as contested in good faith and disclosed in Section 3.1(g) of
the Company Disclosure Schedule, any deficiencies asserted or assessments
(including interest and penalties) made as a result of any examination by the
Internal Revenue Service or by any other taxing authorities of any Company
Return have been fully paid or are adequately provided for on the Company
Balance Sheet and the Company Interim Balance Sheet (as appropriate) and neither
the Company, Phase Three nor SWI has received notification that any proposed
additional Taxes have been asserted. Neither the Company, Phase Three nor SWI
(i) has made an election to be treated as a "consenting corporation" under
Section 341(f) of the Code, (ii) is a "personal holding company" within the
meaning of Section 542 of the Code and (iii) has been a United States real
property holding corporation within the meaning of Section 897(c) of the Code
during the applicable period specified in Section 897(c)(1)(A)(ii) of the Code.
Neither the Company, Phase Three nor SWI has agreed to, nor is it required to,
make any adjustment under Section 481(a) of the Code by reason of a change in
accounting method or otherwise. Neither the Company, Phase Three nor SWI will
incur a Tax Liability resulting from the Company, Phase Three or SWI ceasing to
be a member of a consolidated or combined group that had previously filed
consolidated, combined or unitary Tax returns. Each granted option that was
designated as an "incentive stock option" on the applicable books and records of
the Company qualified as an "incentive stock option" within the meaning of the
Section 422 of the Code on the date in which such option was granted.

                                       16
<PAGE>

     As used in this Agreement, "Tax" means any of the Taxes and "Taxes" means,
with respect to any entity, (A) all income taxes (including any tax on or based
upon net income, gross income, income as specially defined, earnings, profits or
selected items of income, earnings or profits) and all gross receipts, sales,
use, ad valorem, transfer, franchise, license, withholding, payroll, employment,
excise, severance, stamp, occupation, premium, property or windfall profits
taxes, alternative or add-on minimum taxes, customs duties and other taxes,
fees, assessments or charges of any kind whatsoever, together with all interest
and penalties, additions to tax and other additional amounts imposed by any
taxing authority (domestic or foreign) on such entity and (B) any liability for
the payment of any amount of the type described in the immediately preceding
clause (A) as a result of being a "transferee" (within the meaning of Section
6901 of the Code or any other applicable law) of another entity or a member of
an affiliated or combined group.

     (h)  Title to Assets; Equipment; Real Property.

          (i)  Each of the Company and Phase Three owns, and has good, valid and
               marketable title to the assets purported to be owned by them and
               which are material to the Company or Phase Three or to the
               conduct of their business in a manner substantially similar to
               business operations or each as of the date of this Agreement.
               Except as set forth in 3.1(h) of the Company Disclosure Schedule,
               such assets are owned by the Company or Phase Three free and
               clear of any Encumbrances, except for (x) any lien for current
               taxes not yet due and payable and (y) liens that have arisen in
               the ordinary course of business and that do not materially
               detract from the value of the assets subject thereto or
               materially impair the operations of the Company or Phase Three.
               The material items of equipment and other tangible assets owned
               by or leased to the Company are adequate for the uses to which
               they are being put and are in good condition and repair (ordinary
               wear and tear excepted). The assets, properties and interests in
               properties of the Company to be owned, leased or licensed by the
               Surviving Corporation at the Effective Time shall include all
               assets, properties and interests in properties (real, personal
               and mixed, tangible and intangible) and all rights, leases,
               licenses and other agreements necessary to enable the Surviving
               Corporation to carry on the business of the Company as presently
               conducted by the Company. The assets, properties and interests in
               properties of Phase Three to be owned, leased or licensed by
               Phase Three at the Effective Time shall include all assets,
               properties and interests in properties (real, personal and mixed,
               tangible and intangible) and all rights, leases, licenses and
               other agreements necessary to enable Phase Three to carry on the
               business of Phase Three as presently conducted. The SWI
               Distribution will not result in the distribution of any material
               assets of either the Company or Phase Three necessary for each to
               conduct its business after the Effective Time as presently
               conducted.

                                       17
<PAGE>

          (ii) Neither the Company nor Phase Three owns any real property or any
               material interest in real property, except for the leaseholds
               created under the real property leases (the "Leases") included in
               Part 3.1(h) of the Company Disclosure Schedule (the "Leased Real
               Property"). The Company has provided true and complete copies of
               each Lease to Parent Each of the Leases are in full force and
               effect and constitute valid and binding obligations of the
               Company or Phase Three, as applicable. The Company has made
               available to Parent true and complete copies of all Leases.
               Except as set forth in Section 3.1(h) of the Company Disclosure
               Schedule, all improvements included in the Leased Real Property
               are in good operating condition and repair in all material
               respects (ordinary wear and tear excepted) and there does not
               exist any condition which interferes with the economic value or
               use of such property and improvements. As used herein, the term
               "Encumbrances" shall mean and include any lien, pledge,
               hypothecation, charge, mortgage, security interest, easement or
               other encumbrance or cloud on title.

     (i)  Proprietary Assets.

          (i)  The Company and Phase Three each have a valid right to use and
               exploit the Company Proprietary Assets and Phase Three Propriety
               Assets. Except as set forth in Section 3.1(i) of the Company
               Disclosure Schedule, neither the Company nor Phase Three has
               developed jointly with any other Person any Company Proprietary
               Assets or Phase Three Proprietary Assets with respect to which
               such other Person has any rights. Except as set forth in Part
               3.1(i) of the Company Disclosure Schedule, as of the date of this
               Agreement, there is no Company Contract pursuant to which any
               Person has any right (whether or not currently exercisable) to
               use, license or otherwise exploit any Company Proprietary Assets
               or Phase Three Proprietary Assets. Set forth in Section 3.1(i) of
               the Company Disclosure Schedule is a true and complete list of
               all URLs, Trademarks and other Intellectual Property or rights
               thereto which are owned by either the Company or Phase Three.

          (ii) The Company and Phase Three has taken reasonable measures and
               precautions to protect and maintain the confidentiality, secrecy
               and value of the Company and Phase Three Proprietary Assets
               (except Company and Phase Three Proprietary Assets whose value
               would be unimpaired by public disclosure).

         (iii) To the knowledge of the Company: (i) all patents, trademarks,
               service marks and copyrights that are registered with any
               governmental body and held by the Company or Phase Three are
               valid and subsisting; (ii) none of the Company or Phase Three
               Proprietary Assets infringes any Proprietary Asset owned or used
               by any other Person.

                                       18
<PAGE>

          (iv) Neither the Company nor Phase Three has (i) licensed any of the
               Company or Phase Three Proprietary Assets to any Person on an
               exclusive basis, or (ii) entered into any covenant not to compete
               or Contract limiting its ability to exploit fully any material
               Company or Phase Three Proprietary Assets.

          (v)  Section 3.1(i) of the Company Disclosure Schedule sets forth, for
               the Proprietary Assets owned by the Company or Phase Three, a
               complete and accurate list of all United States and foreign (a)
               patents; (b) trademarks (including Internet domain registrations
               and unregistered Trademarks); (c) copyrights (including
               unregistered copyrights); (d) tradenames or servicemarks; and (e)
               computer software.

          (vi) As used herein, the term "Proprietary Asset" shall mean any
               patent, patent application, trademark (whether registered or
               unregistered), trademark application, trade name, fictitious
               business name, service mark (whether registered or unregistered),
               service mark application, copyright (whether registered or
               unregistered), copyright application, maskwork, maskwork
               application, trade secret, know-how, computer software, computer
               program, source code, algorithm, invention, proprietary product,
               technology, proprietary right or other intellectual property
               right or intangible asset.

     (j)  Licensed Software.

          (i)  Section 3.1(j) of the Company Disclosure Schedule sets forth a
               true and complete list of all material software programs and
               applications licensed by the Company or Phase Three from any
               third party (the "Licensed Software") used by the Company or
               Phase Three in the operation of its business.

          (ii) The Licensed Software is validly held and used by the Company
               and/or Phase Three, as applicable and may be used by the Company
               and/or Phase Three pursuant to the applicable license agreement
               with respect thereto without the consent of or notice to any
               third party.

     (k)  Contracts, Agreements, Etc.

          (i)  Section 3.1(k) identifies each Contract in which any of the
               Company or Phase Three is a party, except for any Excluded
               Contract.

          (ii) The Company has furnished to Parent true and complete copies of
               all Contracts listed in Section 3.1(k) of the Company Disclosure
               Schedule and (x) each such Contract (A) is the legal, valid and
               binding obligation of the Company and/or Phase Three, as
               applicable, and, to the best knowledge of the Company, the legal,
               valid and binding obligation of each

                                       19
<PAGE>

               other party thereto, in each case enforceable in accordance with
               its terms subject to (i) laws of general application relating to
               bankruptcy, insolvency and the relief of debtors, and (ii) rules
               of law governing specific performance, injunctive relief and
               other equitable remedies, (B) is in full force and effect and (y)
               neither the Company nor Phase Three, to the best knowledge of the
               Company, except as set forth in Section 3.1(k) of the Company
               Disclosure Schedule, the other party or parties thereto, are in
               default under any Contract in any material respect.

         (iii) For purposes of this Section 3.1(k) the term "Excluded Contract"
               shall mean any Contract that:

                    (A)  (i)  the Company or Phase Three has entered in the
               ordinary course of business; and

                         (ii) Does not contemplate or involve the payment of
               cash or other consideration in an amount in excess of $25,000.

     (l)  Compliance with Legal Requirements.  Except as disclosed in Section
3.1(l) of the Company Disclosure Schedule, each of the Company, Phase Three and
SWI is in compliance in all material respects with applicable Federal, state,
local, municipal, foreign laws, ordinances, regulations and orders ("Legal
Requirements").  Except as disclosed in Section 3.1(l) of the Company Disclosure
Schedule, the Company has not received at any time since January 1, 1997 any
notice or other written communication from any Governmental Authority regarding
any actual or possible violation of, or failure to comply with, any Legal
Requirement.

     (m)  Governmental Authorizations. Each of the Company, Phase Three and
SWI has all material Federal, state, local and foreign governmental licenses,
consents, approvals, authorizations, permits, orders, decrees and other
compliance agreements necessary in the conduct of its business as presently
conducted (collectively, "Governmental Authorizations").  Such Governmental
Authorizations are valid and in full force and effect.  Each of the Company,
Phase Three and SWI is in compliance in all material respects with the terms and
requirements of such Governmental Authorizations.  Neither the Company, Phase
Three nor SWI as received at any time since the Audited Balance Sheet Date any
written notice or other written communication from any Governmental Authority
regarding (a) any actual or possible violation of or failure to comply with any
term or requirement of any material Governmental Authorization or (b) any actual
or possible revocation, withdrawal, suspension, cancellation, termination or
modification of any material Governmental Authorization. None of such
Governmental Authorizations shall be affected in any material respect by the
Merger or the transactions contemplated hereby.

     (n)  Litigation, Etc. Except as set forth in Section 3.1(n) of the
Company Disclosure Schedule, there are no (i) actions, suits, claims or legal or
administrative or arbitration proceedings (collectively, "Actions"), pending, or
to the best knowledge of the Company, any investigations pending or threatened
against the Company, Phase Three or SWI or any Actions threatened against the
Company, Phase Three or SWI, in any event whether at law or in equity,

                                       20
<PAGE>

or before or by any Federal, state, municipal, foreign or other governmental
court, department, commission, board, bureau, agency or instrumentality
("Governmental Authority"), (ii) judgments, decrees, injunctions or orders of
any Governmental Authority or arbitrator against the Company, Phase Three or
SWI, or (iii) disputes with customers or vendors who are material to the
operation of the Company's or Phase Three's business in the ordinary course. The
Company has delivered to Parent all material documents and correspondence
relating to such matters referred to in Section 3.1(n) of the Company Disclosure
Schedule.

     (o)  Accounts and Notes Payable. Except as set forth in Section 3.1(o) of
the Company Disclosure Schedule, all accounts payable and notes payable in
excess of $25,000 by the Company and Phase Three to third parties as of the date
hereof arose, and as of the Closing will have arisen, in the ordinary course of
business, and, except as set forth in Section 3.1(o) of the Company Disclosure
Schedule, there is no such account payable or note payable delinquent in its
payment, except those contested in good faith and already disclosed in Section
3.1(o) of the Company Disclosure Schedule.

     (p)  Environmental Matters. Each of the Company, Phase Three and SWI has
complied with and is in compliance with all federal, state, local and foreign
laws, statutes (civil and criminal), common laws, ordinances, codes,
regulations, rules, notices, permits, judgments, requirements, standards,
guidelines, judicial and administrative orders and decrees applicable to it and
its properties, assets, operations and businesses relating to pollution, worker
and public health and safety, and/or environmental protection (collectively
"Environmental Laws"), including without limitation Environmental Laws relating
to air, water, land and the generation, release, storage, use, handling,
transportation, treatment, discharge, disposal or other handling of Wastes,
Hazardous Wastes and Hazardous Substances (as such terms are currently defined
in any applicable Environmental Law), except to the extent that noncompliance
with any Environmental Law, either singly or in the aggregate, does not and
would not have a Company Material Adverse Effect or a Phase Three Material
Adverse Effect; (ii) Each of the Company, Phase Three and SWI has obtained and
adhered to all necessary material permits and other approvals necessary to
treat, transport, store, dispose of and otherwise handle Wastes, Hazardous
Wastes and Hazardous Substances and has reported, to the extent required by all
Environmental Laws, all past and present sites owned and operated by the
Company, Phase Three and/or SWI where Hazardous Wastes or Hazardous Substances
have been treated, stored, disposed of or otherwise handled, except to the
extent that a failure to do so, either singly or in the aggregate, does not and
would not have a Company Material Adverse Effect or a Phase Three Material
Adverse Effect; (iii) there have been no emissions, spills, discharges, releases
or threats of releases (as defined in Environmental Laws) at, from, in or on any
property owned, leased  or operated by Company, Phase Three and/or SWI except as
permitted by Environmental Laws or where such emissions, spills, discharges, and
releases do not and could not have a Company Material Adverse Effect or a Phase
Three Material Adverse Effect; (iv) the Company, Phase Three and SWI  know of no
on-site or off-site location to which any of them has transported or disposed of
Wastes, Hazardous Wastes and/or Hazardous Substances or arranged for the
transportation of Hazardous Wastes and Hazardous Substances, which site is the
subject of any federal, state, local or foreign enforcement action or any other
investigation which could lead to any claim against Company, Phase Three, the
Surviving Corporation or Parent for any clean-up cost, remedial work, damage to
natural resources or personal injury, including without limitation any claim
under the

                                       21
<PAGE>

Comprehensive Environmental Response, Compensation and Liability Act of 1980, as
amended (CERCLA); and (v) none of the Company, Phase Three or SWI has nor will
have any liability in connection with any release of any Hazardous Waste or
Hazardous Substance into the environment, except to the extent that such
liability does not and would not have a Company Material Adverse Effect or a
Phase Three Material Adverse. For purposes hereof, the term Environmental Laws
includes, without limitation, the Comprehensive Environmental Response,
Compensation, and Liability Act, 42 U.S.C. (S) 9601 et seq., the Resource
Conservation and Recovery Act, 42 U.S.C. (S) 6901 et seq., the Federal Water
Pollution Control Act, 33 U.S.C. (S) 1251 et seq., the Clean Air Act, 42 U.S.C.
(S)1857 et seq., the Occupational Safety and Health Act of 1970, 29 U.S.C. (S)
651 et seq., and the Toxic Substances Control Act, 15 U.S.C. (S) 2601 et seq.

     (q)  Labor Relations; Employees.

          (i)  The Company employs a total of approximately 20 employees, and
               Phase Three employs a total of approximately 220 employees.
               Except as set forth in Section 3.1(q) of the Company Disclosure
               Schedule, (A) neither the Company, Phase Three nor SWI is
               delinquent in payments to any of its employees for any wages,
               salaries, commissions, bonuses or other direct compensation for
               any services performed by them to date or amounts required to be
               reimbursed to such employees, (B) upon termination of the
               employment of any such employees, neither the Company, any
               subsidiary, Parent, Acquisition Sub nor the Surviving Corporation
               will by reason of anything done prior to the Closing be liable to
               any of such employees for so-called "severance pay" or any other
               payments, (C) there is no unfair labor practice complaint against
               the Company pending before the National Labor Relations Board or
               any comparable Governmental Authority, and none of the Company's
               or any subsidiary's employment policies or practices is currently
               being audited or investigated by any federal, state or local
               government agency, (D) there is no labor strike, dispute, claim,
               charge, lawsuit, proceeding, labor slowdown or stoppage pending
               or threatened against or involving the Company, Phase Three or
               SWI, (E) no labor union has taken any action with respect to
               organizing the employees of the Company, Phase Three or SWI, (F)
               neither any grievance nor any arbitration proceeding arising out
               of or under collective bargaining agreements is pending and no
               claim therefor has been asserted against the Company, Phase Three
               or SWI, and (G) no employee has informed any officer of the
               Company or Phase Three that such employee will terminate his or
               her employment or engagement with the Company, Phase Three or the
               Surviving Corporation. To the best knowledge of the Company,
               neither the Company nor any employee of the Company, Phase Three
               or SWI is in violation of any term of any employment contract,
               patent disclosure agreement or any other contract or agreement
               relating to the relationship of such employee with the Company,
               Phase Three or SWI or any other party because of the nature of
               the business conducted or proposed to be conducted by the
               Company, Phase Three or SWI. All

                                       22
<PAGE>

               individuals considered by the Company, Phase Three or SWI to be
               independent contractors are, and could only be reasonably
               considered to be, in fact "independent contractors" and are not
               "employees" or "Common law employees" for tax, benefits, wage,
               labor or any other legal purpose.

     (r)  Employee Benefit Plans.

          (i)  With respect to each employee benefit plan, program, arrangement
               and contract (including, without limitation, any "employee
               benefit plan" as defined in Section 3(3) of the Employee
               Retirement Income Security Act of 1974, as amended ("ERISA"))
               maintained or contributed to by the Company (each, a "Plan"), (i)
               each Plan that is intended to be qualified under Section 401(a)
               of the Code has received a favorable determination from the IRS
               covering the provisions of the Tax Reform Act of 1986 stating
               that such Plan is so qualified and the Company is unaware of any
               event that would cause such determination letter to be revoked,
               (ii) each Plan has been operated in accordance with its terms and
               the requirements of applicable law in all material respects and
               (iii) none of the Company, Phase Three nor SWI has incurred any
               material liability under Title IV of ERISA in connection with any
               Plan.

     (s)  Insurance.  The Company and Phase Three maintain insurance coverage
that is customary among entities of similar size engaged in similar lines of
business as the Company and Phase Three. All material policies of insurance are
in full force and effect and all premiums with respect thereto are currently
paid and, to the best knowledge of the Company, no basis exists for termination
of any thereof on the part of the insurer.  The amounts of coverage under such
policies of insurance are adequate for the assets and properties of the Company
and Phase Three.  To the best knowledge of the Company, neither the Company nor
Phase Three has, since its inception, been denied or had revoked or rescinded
any policy of insurance.

     (t)  Non-Contravention; Consents.  Neither (1) the execution, delivery or
performance of this Agreement, the Agreement of Merger and the Related
Agreements, nor (2) the consummation of the Merger or any of the other
transactions contemplated by this Agreement or the Related Agreements, will
directly or indirectly (with or without notice or lapse of time):

          (i)  contravene, conflict with or result in a violation of any of the
               provisions of the Charter or bylaws of the Company, Phase Three
               or SWI;

          (ii) contravene, conflict with or result in a violation in any
               material respect of, any Legal Requirement or any order, writ,
               injunction, judgment or decree to which the Company or Phase
               Three is subject or bound, or pursuant to which any material
               assets owned or used by the Company or Phase Three is subject or
               bound or result in the creation of any Encumbrance on any
               material asset of the Company or Phase Three;

                                       23
<PAGE>

         (iii) contravene, conflict with or result in a violation of any of the
               terms or requirements of any Governmental Authorization issued,
               granted given or otherwise made available by or under the
               authority of any Governmental Authority, that is held by the
               Company or Phase Three or that otherwise relates to the business
               of the Company or Phase Three or to any material assets owned or
               used by the Company or Phase Three; or

          (iv) contravene, conflict with or result in a violation or breach of,
               or result in a default under, any provision of any material
               Contract.

     Except as may be required by the DGCL or under the HSR Act, the Company is
not or will not be required to make any filing with or give any notice to, or to
obtain any consent from, any Person in connection with (x) the execution,
delivery or performance of this Agreement, the Agreement of Merger or the
Related Agreements or (y) the consummation of the Merger or any of the other
transactions contemplated by this Agreement, except where the failure to take
such actions will not have a Company Material Adverse Effect or Phase Three
Material Adverse Effect or a material adverse effect on the ability of the
Company to consummate the transactions contemplated hereby or by the Related
Agreements.

     (u)  Brokers.  The Company has not, nor have any of its officers,
directors, securityholders or employees, employed any broker or finder or
incurred any liability for any brokerage fees, commissions or finders' fees in
connection with the transactions contemplated hereby other than the $450,000 due
and payable by the Company to CIBC World Markets upon the effectiveness of the
Merger (the "CIBC Fee").

     (v)  Customers; Mailing Lists.

          (i)  Section 3.1(v)(i) of the Company Disclosure Schedule sets forth a
               true and complete list of the material customers of the Company
               and Phase Three which during the period from March 31, 1999 to
               the date hereof purchased in the aggregate products or services
               from the Company or Phase Three valued at $50,000 or higher and
               generally specifies the products and/or services supplied to each
               of such customers. To the best knowledge of the Company or Phase
               Three, each of the Company and Phase Three has a good, ongoing
               relationship with each of such customers and none of such
               customers has reduced, or expressed any intention of reducing,
               the dollar amount of its business with the Company or Phase Three
               or terminated, or expressed to the Company or Phase Three any
               intention of terminating, its business relationship with the
               Company or Phase Three.

          (ii) Except as set forth on Section 3.1(v)(ii) of the Company
               Disclosure Schedule, all mailing lists, in any media maintained
               by the Company and/or Phase Three, of all customers who have
               purchased the Company's or Phase Three's products, including
               without limitation, through Phase Three's catalogs (the "Mailing
               Lists") are owed by the Company or Phase

                                       24
<PAGE>

               Three, as applicable, and (A) are able to be copied to a magnetic
               tape form in readable format, (B) contain all names and addresses
               of customers who have in the past purchased a product from the
               Company or Phase Three and can be sorted to indicate which
               customers have purchased products (1) within 12 months prior to
               the Closing Date, (2) 12-24 months prior to the Closing Date, (3)
               24-36 months prior to the Closing Date, and (4) more than 36
               months prior to the Closing Date; and (C) include a detailed
               transaction listing, with original source data including names
               and addresses, of people who have inquired about the Company's or
               Phase Three's catalogs during the 60 days prior to the Closing
               Date even though they may not have yet purchased and products of
               the Company or Phase Three. The Company's and Phase Three's use
               of the Mailing Lists does not infringe on or violate the
               intellectual property rights or privacy rights of any Person, and
               in not in violation of any Legal Requirement. Except as set forth
               on Section 3.1(v)(ii) of the Company Disclosure Schedule, there
               is no limitation on the right of the Company to transfer any of
               the Mailing Lists. The Company's and Phase Three's house files
               contain the names and addresses of not less than 239,000 domestic
               customers who have purchased the Company's or Phase Three's
               products since May 15, 1999. The Mailing Lists contain (1) not
               less than 239,000 domestic customers and prospective customers
               who have purchased and requested the Company's or Phase Three's
               products within 13 months prior to the Closing Date, and (2) not
               less than 110,000 domestic customers and prospective customers
               who have purchased and requested the Company's or Phase Three's
               products within 14-25 months prior to the Closing Date.

         (iii) Section 3.1(v)(iii) of the Company Disclosure Schedule sets forth
               a summary description of each promotional mailing by the Company
               or Phase Three utilizing the Mailing Lists since July 1, 1999
               and, with respect to each such mailing, the approximate number of
               customers on the Mailing Lists to whom such promotional materials
               were sent.

     (w)  Minute Books. Except as disclosed in Section 3.1(w) of the Company
Disclosure Schedule, the minute books of the Company and Phase Three provided to
Parent for review contain a complete summary of all meetings of and actions by
their respective directors and stockholders the time of its incorporation to the
date of such review and reflect all actions referred to in such minutes
accurately in all material respects.

     (x)  Business Generally.  There have been no events or transactions, or
information which has come to the attention of the Company or any officer,
director or Key Employee thereof that could reasonably be expected to have a
Company Material Adverse Effect or a Phase Three Material Adverse Effect, and to
the Company's best knowledge, neither the Company nor Phase Three is obligated
under any contract or agreement or subject to any Charter or other corporate
restriction which could have a Company Material Adverse Effect.

                                       25
<PAGE>

     (y)   Board Approval. The Board of Directors of the Company has unanimously
(i) approved this Agreement, the Merger and each of the Related Agreements to
which the Company is a party and the transactions contemplated hereby and
thereby, (ii) determined that the Merger is in the best interests of the
stockholders of the Company and is on terms that are fair to such stockholders
of the Company and (iii) recommended that the stockholders of the Company
approve the Merger in accordance with the Agreement of Merger and the DGCL.

     (z)   Vote Required. The affirmative vote of at least (i) a majority of the
outstanding shares of Company Common Stock, (ii) 75% of the Series A Preferred
Stock voting separately as a class, and (iii) 75% Series B Preferred Stock
voting separately as a class, approving this Agreement, the Merger and the
Agreement of Merger are the only votes of the holders of any class or series of
the Company's capital stock necessary to approve this Agreement, the Merger and
the Agreement of Merger and the transactions contemplated hereby and thereby.

     (aa)  Information Supplied. To the best knowledge of the Company, none of
the information supplied or to be supplied by the Company or the Stockholder for
inclusion or incorporation by reference in the Stockholders' Materials will, at
the dates mailed to the Stockholder and at the Effective Time of the Stockholder
Action, contain any untrue statement of a material fact or omit to state any
material fact required to be stated therein or necessary to make the statements
therein, in light of the circumstances under which they are made, not
misleading.

     (bb)  Section 3.1(bb) of the Company Disclosure Schedule contains a true
and complete list of all Persons who, to the knowledge of the Company, may be
deemed to be Affiliates of the Company, including, without limitation, all
directors and executive officers of the Company.

     (cc)  Operation of Business. With respect to the business of the Company
and Phase Three, as of the Closing Date, the Company and Phase Three, as
applicable, shall have paid all refunds due and issued all credits due relating
to or arising out of orders, merchandise returns, allowances, cancellations and
overpayments processed and due in the ordinary course of business since the
Company Balance Sheet Date. For purposes of this Agreement, a transaction shall
be deemed processed when it is entered into the mail order computer system of
the Company or Phase Three, as applicable.

     (dd)  Disclosure. To the best knowledge of the Company, neither Section 3.1
of this Agreement nor any financial statement, certificate, exhibit or
disclosure schedule attached hereto contains or will contain any untrue
statement of a material fact or omits or will omit to state a material fact
necessary in order to make the statements or facts contained herein and therein
not misleading in light of the circumstances under which they were made.

     3.2   Representations and Warranties of the Stockholder. The Stockholder
           -------------------------------------------------
represents and warrants to Parent, Acquisition Sub and the Company as follows:

     (a)   Title; Absence of Certain Agreements. The Stockholder is the lawful
and record and beneficial owner of, and has good and marketable title to all of
the outstanding shares

                                       26
<PAGE>

of Company Stock, with the full power and authority to vote such Company Stock
and transfer and otherwise dispose of such Company Stock, and any and all rights
and benefits incident to the ownership thereof free and clear of all
Encumbrances, and there are no agreements or understandings between the
Stockholder and the Company and/or any other person with respect to the voting,
sale or other disposition of Company Stock or any other matter relating to
Company Stock.

     (b)  Organization, Good Standing and Power.  Stockholder is duly organized
or formed and validly existing under the laws of the jurisdiction of its
incorporation or formation and has the corporate or other organizational power
and authority under such laws to enter into this Agreement, to perform its
obligations hereunder and to consummate the transactions contemplated hereby.

          (i)    Authority - General. Stockholder has full and absolute power
                 and authority to enter into this Agreement and each Related
                 Agreement being executed and delivered by the Stockholder
                 simultaneously herewith and this Agreement and each Related
                 Agreement to which such Stockholder is a party, and has been
                 duly authorized by all requisite action on the part of the
                 Stockholder; and this Agreement and each Related Agreement to
                 which the Stockholder is a party has been duly executed and
                 delivered by the Stockholder, and is the valid and binding
                 obligation of the Stockholder, enforceable against the
                 Stockholder in accordance with its terms. Neither the
                 execution, delivery and performance of this Agreement and each
                 Related Agreement to which the Stockholder is a party, nor the
                 consummation of the transactions contemplated hereby or thereby
                 nor compliance by the Stockholder with any of the provisions
                 hereof or thereof will (i) (A) conflict with, (B) result in any
                 violations of, (C) cause a default under (with or without due
                 notice, lapse of time or both), (D) give rise to any right of
                 termination, amendment, cancellation or acceleration of any
                 obligation contained in or the loss of any material benefit
                 under or (E) result in the creation of any Encumbrance upon or
                 against any assets, rights or property of the Company (or
                 against any Company Stock, Parent capital stock or common stock
                 of the Surviving Corporation), under any term, condition or
                 provision of (x) any agreement or instrument to which the
                 Stockholder is a party, or by which the Stockholder or any of
                 his or its properties, assets or rights may be bound, (y) any
                 law, statute, rule, regulation, order, writ, injunction,
                 decree, permit, concession, license or franchise of any
                 Governmental Authority applicable to the Stockholder or any of
                 his or its properties, assets or rights or (z) the
                 Stockholder's limited liability company agreement, as amended
                 through the date hereof, which conflict, breach, default or
                 violation or other event would prevent the consummation of the
                 transactions contemplated by this Agreement, the Agreement of
                 Merger or any Related Agreement to which the Stockholder is a
                 party. Except as set forth in Section 3.2(c) of the Company
                 Disclosure Schedule (which, if so disclosed shall have been
                 effectively made or obtained (as the case may be) on or

                                       27
<PAGE>

               prior to the Closing, unless otherwise waived by Parent) no
               permit, authorization, consent or approval of or by, or any
               notification of or filing with, any Governmental Authority or
               other person is required in connection with the execution,
               delivery and performance by such Stockholder of this Agreement,
               each Related Agreement to which such Stockholder is a party or
               the consummation by such Stockholder of the transactions
               contemplated hereby or thereby.

     (c)  Brokers. Stockholder does not have, nor have any of its officers,
directors, members or employees (if any) employed any broker or finder or
incurred any liability for any brokerage fees, commissions or finders' fees in
connection with the transactions contemplated hereby.

     (d)  Accuracy of Representations and Warranties of the Company. To the
best knowledge of the Stockholder, the representations and warranties of the
Company set forth in Section 3.1 are true, correct and complete in all material
respects and the Company is not in breach or violation thereof.

     (e)  Representation by Legal Counsel. The Stockholder has been advised by
legal counsel in connection with the negotiation, execution and delivery of this
Agreement, the Agreement of Merger and the Related Agreements and the
performance of the transactions contemplated hereby an thereby.

     3.3  Representations and Warranties of Parent and Acquisition Sub.
          ------------------------------------------------------------
Parent and Acquisition Sub represent and warrant to the Company as follows:

     (a)  Organization; Good Standing; Qualification and Power. Each of Parent
and Acquisition Sub (i) is a corporation duly organized, validly existing and in
good standing under the laws of the State of Delaware and the State of Delaware,
respectively, and (ii) has all requisite corporate power and authority to own,
lease and operate its properties and assets and to carry on its business as now
being conducted, to enter into this Agreement and each of the Related Agreements
to which it is a party, to perform its obligations hereunder and thereunder and
to consummate the transactions contemplated hereby and thereby. Parent has
delivered to the Company true and complete copies of the Charter and by-laws of
each of Parent and Acquisition Sub

     (b)  Capital Stock. Parent's Quarterly Report on Form 10-Q filed with the
SEC with respect to the fiscal quarter ended April 30, 2000 (the "Form 10-Q"),
sets forth a true and complete description of the authorized and outstanding
shares of capital stock of Parent as of such date. Parent has duly authorized
and reserved for issuance the Merger Shares, and, when issued in accordance with
the terms of Article II, the Merger Shares will be validly issued, fully paid
and nonassessable and free of preemptive rights (other than any Parent Rights
which may be issued). There exist a sufficient number of authorized but unissued
shares of Parent Common Stock to allow for the exercise in full of the Assumed
Options and the Warrants. Parent owns all the outstanding shares of capital
stock of Acquisition Sub, and all of such shares are validly issued, fully paid
and nonassessable and not subject to preemptive rights.

                                       28
<PAGE>

     (c)  Authority. The execution, delivery and performance by Parent of this
Agreement and each of the Related Agreements to which it is a party and the
execution, delivery and performance of this Agreement and the Agreement of
Merger by Acquisition Sub and the consummation of the transactions contemplated
hereby and thereby have been duly authorized by all necessary corporate action
on the part of Parent and Acquisition Sub, respectively. This Agreement and each
of the Related Agreements to which Parent is a party are valid and binding
obligations of Parent, enforceable against Parent in accordance with their
respective terms; and this Agreement and the Agreement of Merger are the valid
and binding obligations of Acquisition Sub, enforceable against Acquisition Sub
in accordance with their respective terms. Neither the execution, delivery and
performance by Parent of this Agreement and the Related Agreements to which
Parent is a party, the execution, delivery and performance of this Agreement and
the Agreement of Merger by Acquisition Sub, nor the consummation of the
transactions contemplated hereby or thereby, will in any material respect (A)
conflict with, (B) result in any material violations of, (C) cause a material
default under (with or without due notice, lapse of time or both), (D) give rise
to any material right of termination, amendment, cancellation or acceleration of
any obligation contained in or the loss of any material benefit under, (E)
result in the creation of any material Encumbrance on or against any assets,
rights or property of Parent or Acquisition Sub, as the case may be, under any
term, condition or provision of (x) any material instrument or agreement to
which Parent or Acquisition Sub is a party, or by which Parent or Acquisition
Sub or any of their respective properties, assets or rights may be bound, (y)
any material law, statute, rule, regulation, order, writ, injunction, decree,
permit, concession, license or franchise of any Governmental Authority
applicable to Parent or Acquisition Sub or any of their respective properties,
assets or rights or (z) Parent's or Acquisition Sub's Charter or by-laws, as
amended through the date hereof, respectively, in each case, which conflict,
breach, default or violation or other event would prevent the consummation of
the transactions contemplated by this Agreement, the Agreement of Merger or any
Related Agreement to which Parent or Acquisition Sub is a party. Except as
contemplated by this Agreement, no permit, authorization, consent or approval of
or by, or any notification of or filing with, any Governmental Authority or
other person is required in connection with the execution, delivery and
performance by Parent or Acquisition Sub of this Agreement, the Agreement of
Merger (in the case of Acquisition Sub) or the Related Agreements to which they
are a party or the consummation of the transactions contemplated hereby or
thereby, other than (i) the filing with the SEC of such reports and information
under the Securities and Exchange Act of 1934, as amended (the "Exchange Act"),
and the rules and regulations promulgated by the SEC thereunder, as may be
required in connection with this Agreement and the transactions contemplated
hereby, (ii) the filing of such documents with, and the obtaining of such orders
from, various state securities and blue-sky authorities as are required in
connection with the transactions contemplated hereby, (iii) the filing of the
Agreement of Merger with the Secretary of State of the State of Delaware and
(iv) such other consents, waivers, authorizations, filings, approvals and
registrations which if not obtained or made would materially impair the ability
of Parent or Acquisition Sub to consummate the transactions contemplated by this
Agreement, including, without limitation, the Merger (each of the actions
reflected in clauses (i), (ii) and (iii) to be taken by Parent).

                                       29
<PAGE>

     (d)  SEC Documents.

          (i)  Parent has furnished or made available to the Company a correct
               and complete copy of Parent's Annual Report on Form 10-K filed
               with the SEC with respect to the fiscal year ended January 31,
               2000 and the Form 10-Q and each report, schedule, registration
               statement and definitive proxy statement filed by Parent with the
               SEC on or after the date of filing of the Form 10-Q which are all
               the documents (other than preliminary material) that Parent was
               required to file (or otherwise did file) with the SEC in
               accordance with Sections 13, 14 and 15(d) of the Exchange Act on
               or after the date of filing with the SEC of the Form 10-Q
               (collectively, the "Parent SEC Documents"). As of their
               respective filing dates, or in the case of registration
               statements, their respective effective times, none of the Parent
               SEC Documents (including all exhibits and schedules thereto and
               documents incorporated by reference therein) contained any untrue
               statement of a material fact or omitted to state a material fact
               required to be stated therein or necessary in order to make the
               statements therein, in light of the circumstances under which
               they were made, not misleading, and the Parent SEC Documents
               complied when filed, or in the case of registration statements,
               as of their respective effective times, in all material respects
               with the then applicable requirements of the Securities Act or
               the Exchange Act, as the case may be, and the rules and
               regulations promulgated by the SEC thereunder.

          (ii) The financial statements (including the notes thereto) of Parent
               included in the Form 10-Q for the fiscal quarter then ended,
               complied as to form in all material respects with the then
               applicable accounting requirements and the published rules and
               regulations of the SEC with respect thereto, were prepared in
               accordance with GAAP during the periods involved (except as may
               have been indicated in the notes thereto) and fairly present the
               financial position of Parent as at the dates thereof and the
               results of their operations, stockholders' equity and cash flows
               for the period then ended.


                                  ARTICLE IV

                              RELATED AGREEMENTS

     4.1  Related Agreements.  Simultaneous with the execution and delivery of
          ------------------
this Agreement, the following agreements (such agreements, together with the
Indemnity Escrow Agreement (which are not being executed or delivered until the
Closing), being herein collectively referred to as the "Related Agreements") are
being executed and delivered by the respective parties thereto:

     (a)  Affiliate Agreements. The Stockholder is entering into an Investment
Representation and Lock-Up Agreement with Parent, effective as of the Effective
Time (the "Lock-Up Agreement"), in the form of Exhibit C attached hereto,
                                               ---------
providing, among other

                                       30
<PAGE>

matters, that the Stockholder and its transferees shall not transfer their
shares of Company Stock following the Effective Time except as provided therein
and including a representation as to such person's intentions with respect
thereto. Parent and Acquisition Sub shall be entitled to place legends on the
certificates evidencing any Parent Common Stock to be received by the
Stockholder and its transferees pursuant to the terms of this Agreement and the
Certificate of Merger, and to issue appropriate stop transfer instructions to
the transfer agent for Parent Common Stock, consistent with the terms of the
Lock-Up Agreement, whether or not the Lock-Up Agreement is actually delivered to
Parent.

     (b)  Indemnity Escrow Agreement. Each of Parent, the Stockholder and the
Escrow Agent are entering into the Escrow Agreement.

     (c)  Distributor Agreement. SWI, Parent and the Stockholder shall enter
into a Distributor Agreement, in the form of Exhibit D attached hereto, pursuant
                                             ---------
to which, among other matters, the parties thereto shall covenant and agree
that, for a period of three (3) years after the Effective Time, the price paid
by Parent and its subsidiaries to SWI and its affiliates, subsidiaries,
successors and assigns (the "SWI Parties") for inventory or merchandise for
resale shall be no less favorable to Parent and its subsidiaries than the then
lowest current price charged by the SWI Parties to third parties in similar
classes of trade (i.e., equivalent distribution channels) for such inventory or
merchandise.

     (d)  Non-Competition Agreements. Each of the persons listed on Schedule
                                                                    --------
4.1(d) hereto is entering into an agreement with Parent, to be effective as of
------
the Effective Time, in the form of Exhibit E attached hereto (the "Non-
                                   ---------
Competition Agreements"), providing for, among other things, restrictions upon
such person from competing with the business of Parent, Phase Three and the
Surviving Corporation.

     (e)  Registration Rights Agreements. The Stockholder and Parent are
entering into a Registration Rights Agreement effective as of the Effective
Time, in the form of Exhibit F attached hereto (collectively, the "Registration
                     ---------
Rights Agreements"), providing for registration rights with respect to the
Merger Shares.

     (f)  Release Agreements. The Stockholder and each person listed on Schedule
                                                                        --------
4.1(g) is entering into a Release Agreement, effective as of the Effective Time,
------
in the form of Exhibit G attached hereto (the "Release Agreements"), providing
for, among other things, release of the Company, Parent and Parent's affiliates
from any and all claims, known and unknown, that such person may have against
the Company through the Effective Time.

     (g)  Assignment and Assumption Agreement.  Parent and SWI are entering into
an Assignment and Assumption Agreement, substantially in the form attached
hereto as Exhibit K.
          ---------

                                       31
<PAGE>

                                   ARTICLE V

               CONDUCT AND TRANSACTIONS PRIOR TO EFFECTIVE TIME;
                             ADDITIONAL AGREEMENTS

     5.1  Access to Records and Properties of Each Party; Confidentiality.
          ---------------------------------------------------------------
From and after the date hereof until the Effective Time or the earlier
termination of this Agreement pursuant to Section 9.1 hereof (the "Executory
Period"), the Company and the Stockholder shall permit Parent and its
consultants and professional advisors to conduct, and assist Parent and its
consultants and professional advisors in the conduct of, a full and complete
investigation of the Company's and Phase Three' business and technology
including, without limitation, a market and competitive products and technology
analysis and a review of such of the Company's and Phase Three' books and
records, contracts, technology, intellectual property, inventory, equipment,
technical materials, customer records and other assets as the Parent may
reasonably request, as well as, reasonable, non-disruptive access to, and
communications with, current and former employees of the Company and Phase Three
(the "Investigation").  The Investigation shall be conducted during normal
business hours.  All such information shall be subject to the confidentiality
agreements currently existing between the parties; the Investigation shall not
give Parent the right to use any disclosed or discovered information beyond the
scope of these provisions or agreements.

     5.2  Operation of Business of the Company.  During the Executory Period,
          ------------------------------------
the Company shall operate its business, and the businesses of Phase Three and
SWI, as now operated and only in the normal and ordinary course and, consistent
with such operation, will use its best efforts to preserve intact its business
and assets, to keep available the services of its officers and employees and to
maintain satisfactory relationships with persons having business dealings with
it.  Without limiting the generality of the foregoing and except as set forth in
Schedule 5.2 hereto, during the Executory Period, the Company shall not, without
the prior written consent of Parent, take or cause to occur any of the actions
or transactions described in Section 3.1(f)(iii) through (xiii).

     5.3  Negotiation With Others.  During the Executory Period, the Company
          -----------------------
shall not (and the Company shall not permit the Company's employees, directors,
officers, advisors, consultants or agents to), and the Stockholder shall not
(and the Stockholder shall not permit the Stockholder's managers, members,
employees, directors, officers, advisors, consultants or agents to), directly or
indirectly: (i) solicit, initiate or engage in any discussions or negotiations
with, whether or not initiated by the Company or the Stockholder, or provide any
information to, or take any other action with the intent to facilitate the
efforts of, any third party relating to any possible agreement (whether binding
or in principle) or other arrangement involving (1) the acquisition of the
Company or Phase Three (whether by way of merger, purchase of capital stock,
purchase of assets or otherwise); (2) any financing of, or investment in,
including the purchase of any capital stock in, the Company or Phase Three; (3)
the sale, license, disposition or encumbrance of any substantial portion of the
assets of the Company or Phase Three; or (4) any action or agreement that would
otherwise be inconsistent with the terms of this Agreement, the Certificate of
Merger or the Related Agreements or that would prohibit the performance of the
Company's or the Stockholder's obligations under this Agreement, the Certificate
of Merger or the Related Agreements (each, a "Prohibited Transaction"); or (ii)
authorize or consummate a Prohibited Transaction.  In addition, upon execution
and delivery of this Agreement, the Company and the Stockholder shall: (i)
terminate any and all discussions, if any, it or they may be having regarding a
Prohibited Transaction; and (ii) immediately notify Parent in writing if it or
they thereafter receive any inquiries or offers from any person or entity
regarding a Prohibited

                                       32
<PAGE>

Transaction, which notice shall contain the identity of such person or entity,
the nature of the Prohibited Transaction proposed and the material terms of the
proposal.

     5.4  [Intentionally Omitted]

     5.5  Preparation of Filings.  The parties acknowledge that Parent and
          ----------------------
the Company have, on June 15, 2000, made the filings required to be made
pursuant to the Hart-Scott-Rodino Antitrust Improvements Act of 1976 (the "HSR
Filing") in connection with the transactions contemplated hereby.  As promptly
as practicable after the date of this Agreement, Parent and the Company shall
properly prepare and file any filings required under the Exchange Act, the
Securities Act or any other Federal or state laws, and Parent shall properly
prepare and file any filings required under state securities or "blue sky" laws,
in each case relating to the Merger and the transactions contemplated by this
Agreement (collectively, the "Filings").  The Company shall promptly furnish
Parent with all information concerning the Company and the Stockholder as may be
reasonably requested by Parent in connection with any action contemplated by
this Section 5.5.  The Parent and the Company will notify the other promptly of
the receipt of any comments from any government officials for amendments or
supplements to the HSR Filing or any other Filing or for additional information
and will supply the other with copies of all correspondence between such party
or any of its representatives, on the one hand, and any government officials, on
the other hand, with respect to the Merge, the HSR Filing or any other Filing.
Except as may be prohibited by any Legal Requirement or any Governmental
Authority, the Parent and the Company shall promptly provide the other (or its
counsel) with copies of all filings made by such party with any Governmental
Authority in connection with this Agreement and the transactions contemplated
hereby and thereby.  The Filings shall comply in all material respects with all
applicable requirements of law.  Whenever any event occurs which should be set
forth in an amendment or supplement to the HSR Filing or any other Filing,
Parent or the Company, as the case may be, shall promptly inform the other party
of such occurrence and cooperate in filing with any government officials, such
amendment or supplement.

     5.6  Advice of Changes.  During the Executory Period, the Company and
          -----------------
Parent shall promptly advise the other to the extent there is knowledge of any
change, event or circumstance having, or which, insofar as can reasonably be
foreseen, could have a Company Material Adverse Effect or a Phase Three Material
Adverse Effect or a material adverse effect on the business and financial
position of Parent or which could reasonably be expected to affect the truth of
their respective representations, warranties, covenants or agreements herein
provided, however that no such notification shall affect in any material respect
the representations, warranties, covenants or agreements of the parties or the
conditions to the obligations of the parties under this Agreement.

     5.7  Approval.  The Company shall (a) take or cause to be taken all such
          --------
other action as may be required by the DGCL and any other applicable law in
connection with the Merger and this Agreement, in each case as promptly as
reasonably possible and (b) reasonably cooperate with and assist Parent and its
representatives in taking any such actions as may reasonably be required to
consummate the Merger, including obtaining the consent and approval of any third
parties or governmental agencies.  The Stockholder shall prepare and distribute
to its members and managers any written notice and other materials relating to
the approval of the

                                       33
<PAGE>

SWI Distribution, the Contribution Agreement (as defined in Section 6.2(i)
below), the Merger, this Agreement and the transactions contemplated hereby and
thereby, in accordance with the Charter and By-laws of the Company, the DGCL and
any other Federal and state laws relating to the SWI Distribution or the Merger
or any other transaction relating to or contemplated by this Agreement or the
Contribution Agreement (collectively, the "Members' Materials"); provided,
however, that to the extent the Company is provided with reasonable advance
notice of a request for review, Parent and its counsel shall have the
opportunity to review all Members' Materials prior to delivery to the members of
the Stockholder, and provided further, that if any event occurs that is required
to be set forth in an amendment or supplement to any Members' Materials, the
Company shall promptly inform Parent thereof (or, if such event relates solely
to Parent, Parent shall promptly inform the Company thereof), and the Company
shall promptly prepare an amendment or supplement in form and substance
reasonably satisfactory to Parent in accordance with the Charter and by-laws of
the Company, the DGCL and any other Federal or state laws.

     5.8  Legal Conditions to Merger.  Each party hereto shall take all
          --------------------------
reasonable actions necessary to comply promptly with all legal requirements that
may be imposed on such party with respect to the Merger and will take all
reasonable actions necessary to cooperate with and furnish information to the
other party or parties, as the case may be, in connection with any such
requirements imposed upon such other party or parties in connection with the
Merger.  Each party hereto shall use their best efforts (a) to obtain (and will
take all reasonable actions necessary to promptly cooperate with the other party
or parties in obtaining) any consent, authorization, order or approval of, or
any exemption by, any Governmental Authority, or other third party, required to
be obtained or made by such party (or by the other party or parties) in
connection with the Merger or the taking of any action contemplated by this
Agreement, (b) to defend, lift, rescind or mitigate the effect of any lawsuit,
order, injunction or other action adversely affecting the ability of such party
to consummate the transactions contemplated hereby and (c) to fulfill all
conditions precedent applicable to such party pursuant to this Agreement.

     5.9  Consents.  Each party hereto shall use its best efforts, and the
          --------
other parties shall reasonably cooperate with such efforts, to obtain any
consents and approvals of, or effect the notification of or filing with, each
person or authority, whether private or governmental, whose consent or approval
is required in order to permit the consummation of the Merger and the
transactions contemplated hereby and to enable the Surviving Corporation to
conduct and operate the businesses of the Company and Phase Three substantially
as presently conducted and as proposed to be conducted.

     5.10 Efforts to Consummate.  Subject to the terms and conditions herein
          ---------------------
provided, the parties hereto shall use their best efforts to do or cause to be
done all such acts and things as may be necessary, proper or advisable,
consistent with all applicable laws and regulations, to consummate and make
effective the transactions contemplated hereby and to satisfy or cause to be
satisfied all conditions precedent that are set forth in Article VI as soon as
reasonably practicable, provided, however, that neither Parent nor any of its
affiliates shall be under any obligation (x) to make proposals, execute or carry
out agreements or submit to orders providing for the sale or other disposition
or holding separate (through the establishment of a trust or otherwise) of any
assets or categories of assets of Parent, any of its affiliates, the Company or
the

                                       34
<PAGE>

holding separate of the Company Stock or (y) imposing or seeking to impose any
limitation on the ability of Parent or any of its subsidiaries or affiliates to
acquire, hold or exercise full rights of ownership of the shares Company Stock.

     5.11  Notice of Prospective Breach.  Each party hereto shall immediately
           ----------------------------
notify the other parties in writing upon the occurrence of any act, event,
circumstance or thing that is reasonably likely to cause or result in a
representation or warranty hereunder to be untrue at the Closing, the failure of
a closing condition to be achieved at the Closing, or any other breach or
violation hereof or default hereunder.

     5.12  Public Announcements.  The parties hereto agree that subject to the
           --------------------
public disclosure and other legal obligations of Parent and regulatory
obligations to which each may be subject, they shall advise and confer prior to
the issuance (and provide copies to the other party prior to issuance) of any
public announcement or reports or statements with respect to the Merger;
provided, however, that neither party nor any of its affiliates or
representatives will issue any report, statement or release pertaining to this
Agreement or any transaction contemplated hereby, without the prior written
consent of the other party, such consent not to be unreasonably withheld;
further provided, however, that the provisions of the foregoing proviso shall in
no way prevent or prohibit Parent from taking any action in order to comply with
any provisions of the Exchange Act or any other legal public disclosure or
regulatory obligations of Parent.

     5.13  Support of Merger by Officers and Directors.  Each party hereto
           -------------------------------------------
shall use its or his best efforts to cause all of its officers and directors to
support the Merger and to take all actions and execute all documents reasonably
requested by the other parties hereto to carry out the intent of the parties
with respect to the transactions contemplated hereby.

     5.14  Support of Merger by Stockholder.  The Stockholder hereby agrees to
           --------------------------------
use its best efforts to cause the Company to duly observe and perform its
obligations under this Agreement.

     5.15  [Intentionally Omitted]

     5.16  Financial Statements.  The Company will provide Parent at or prior
           ---------------------
to the Effective Time with draft audited consolidated balance sheets of the
Company and related draft audited consolidated statements of income, cash flow
and shareholders' equity as of and for the most recently completed fiscal year
of the Company (the "Draft Financials"); provided that no later than fifteen
(15) days following the Closing Date the Company will provide Parent with final
audited consolidated balance sheets of the Company and related final audited
consolidated statements of income, cash flow and shareholders' equity as of and
for the most recently completed fiscal year of the Company that will not
materially differ from the Draft Financials.

     5.17  Indemnification of Directors and Officers.
           -----------------------------------------

     (a)   For six years from and after the Effective Time, Parent shall, and
shall cause the Surviving Corporation to, indemnify and hold harmless all past
and present officers and directors of the Company to the same extent such
Persons are indemnified as of the date of this Agreement

                                       35
<PAGE>

by the Company pursuant to the Company Charter and the Company Bylaws for acts
or omissions occurring at or prior to the Effective Time.

     (b)   This Section 5.17 shall survive the closing of all the transactions
contemplated hereby, is intended to benefit the indemnified parties under
Section 5.17 and their respective heirs and personal representatives (each of
which shall be entitled to enforce this Section 5.17 against the Parent and the
Surviving Corporation, as the case may be, as a third-party beneficiary hereof).

     5.18  Registration Obligation.  Not later than 30 days after the Closing
           -----------------------
Date, Parent shall prepare and file with the SEC a registration statement (the
"Registration Statement") on Form S-3, or any other filing form which Parent
shall deem appropriate, with respect to the sale of the shares of Merger Shares
to be held by any Stockholder or a member of the Stockholder immediately
following the Effective Time (the "Affiliate Shares").  Parent shall take all
reasonable steps necessary to ensure that the Registration Statement does not,
as of its effective date, contain any untrue statement of a material fact or
omit to state a material fact required to be stated therein or necessary to make
the statements therein not misleading.  Parent shall use its best efforts to
have the Registration Statement declared effective as soon as practicable after
the Closing Date and shall keep the Registration Statement effective subject to
appropriate "blackout" periods and until the earlier of (i) eighteen (18) months
after its effective date, (ii) all Merger Shares have been sold thereunder, or
(iii) all Merger Shares may be sold without registration under the 1933 Act.

     5.19  Stock Exchange Listing.  Parent shall use all commercially
           ----------------------
reasonable efforts to have authorized for quotation on Nasdaq National Market,
upon official notice of issuance, the Merger Shares and shares of Parent Common
Stock, if any, issuable upon exercise of the Warrant.

     5.20  Assumption of Tax Liability.  The Surviving Company shall assume the
obligation for the accumulated tax liability of the Company, other than the SWI
Distribution Liability, if any, for the period from March 1, 2000 through the
Closing Date.

                                  ARTICLE VI

                             CONDITIONS PRECEDENT

     6.1   Conditions to Each Party's Obligations.  The obligations of each
           --------------------------------------
party to perform this Agreement and to effect the Merger are subject to the
satisfaction of the following conditions, at or prior to the Closing unless
waived (to the extent such conditions can be waived) by all parties hereto:

     (a)   Stockholder Approval; Certificate of Merger.  This Agreement and the
Merger shall have been duly and validly approved and adopted by the Stockholder
of the Company in accordance with the DGCL and the Company's Charter and By-
laws.

                                       36
<PAGE>

     (b)  Approvals.  All authorizations, consents, orders or approvals of, or
declarations or filings with or expiration of waiting periods imposed by any
Governmental Authority necessary for the consummation of the transactions
contemplated hereby shall have been obtained or made or shall have occurred.

     (c)  Legal Action.  No temporary restraining order, preliminary
injunction or permanent injunction or other order preventing the consummation of
the Merger shall have been issued by any Federal or state court or other
Governmental Authority and remain in effect.

     (d)  Legislation. No Federal, state, local or foreign statute, rule or
regulation shall have been enacted which prohibits the consummation of the
transactions contemplated by this Agreement or any of the conditions to the
consummation of such transactions.

     6.2  Conditions to Obligations of Parent and Acquisition Sub.  The
          -------------------------------------------------------
obligations of Parent to perform this Agreement and of Acquisition Sub to
perform this Agreement and effect the Merger, at or prior to the Closing are
subject to the satisfaction of the following conditions unless waived (to the
extent such conditions can be waived) by Parent and Acquisition Sub:

     (a)  Representations and Warranties of the Company and the Stockholder.
The representations and warranties of the Company and the Stockholder set forth
in Section 3.1 and 3.2 hereof shall be true and correct in all material respects
(except for any representation or warranty that by its term is qualified by
materiality, in which case it shall be true and correct in all respects) as of
the Closing Date (excluding any representation or warranty that refers
specifically to the date of this Agreement, "the date hereof" or any other date
other than the Closing Date) as though made on and as of the Closing Date, and
Parent and Acquisition Sub shall have received certificates signed by the Chief
Executive Officer or President of the Company and the Stockholder to that
effect.

     (b)  Performance of Obligations of the Company and the Stockholder.
The Company and the Stockholder shall have performed in all material respects
the obligations required to be performed by it and them, respectively, under
this Agreement prior to or as of the Closing Date, and Parent and Acquisition
Sub shall have received a certificate signed by the Chief Executive Officer on
behalf of the Company and the Stockholder, respectively, to that effect.

     (c)  Authorization of Merger.  All actions necessary to authorize the
execution, delivery and performance of this Agreement, the Certificate of Merger
and the Related Agreements by the Company and the consummation of the Merger and
the other transactions contemplated hereby and thereby shall have been duly and
validly taken by the Board of Directors of the Company, and the Company and the
Stockholder shall have full power and right to effect the Merger on the terms
provided herein.

     (d)  Opinion of the Company's Counsel.  Parent and Acquisition Sub shall
have received an opinion dated the Closing Date of Cooley Godward LLP, counsel
to the Company, substantially in form attached hereto as Exhibit I.

                                       37
<PAGE>

     (e) Consents and Approvals. Parent and Acquisition Sub shall have received
duly executed copies of all consents and approvals contemplated by this
Agreement or the Company Disclosure Schedule, in form and substance satisfactory
to Parent and Acquisition Sub.

     (f) Government Consents, Authorizations, Etc. All consents, authorizations,
orders or approvals of, and filings or registrations with, any Governmental
Authority which are required for the consummation by the Company of the
transactions contemplated hereby and thereby shall have been obtained or made.

     (g) Related Agreements. Each of the Related Agreements shall be in full
force and effect as of the Effective Time and become effective in accordance
with the respective terms thereof and the actions required to be taken
thereunder by the parties thereto immediately prior to the Effective Time shall
have been taken, and each person or entity who or which is required or
contemplated by the parties hereto to be a party to any Related Agreement who or
which did not theretofore enter into such Related Agreement shall execute and
deliver such Related Agreement. In addition, the Designated Persons that hold
shares of Company Stock representing, in the aggregate, and when combined with
the aggregate number of shares of Company Stock then held by the Designated
Persons, not less than ninety-five percent (95%) of the outstanding shares of
Company Stock, shall have entered into Lock-Up Agreements with Parent.

     (h) Absence of Material Adverse Change. There shall have been no change
having a Company Material Adverse Effect or a Phase Three Material Adverse
Effect prior to the Closing provided, however, that for purposes of determining
whether there shall have been a Company Material Adverse Effect or a Phase Three
Material Adverse Effect, (i) any adverse change resulting from or relating to
general business or economic conditions shall be disregarded (ii) any adverse
changes resulting from or relating to conditions generally affecting the
industry in which the Company competes shall be disregarded (iii) any adverse
change resulting from or relating to the announcement or pendency of the Merger
or any of the other transactions contemplated by this Agreement shall be
disregarded, and (iv) any adverse changes resulting from or relating to the
taking of any action contemplated by this Agreement shall be disregarded.

     (i) SWI Distribution/Contribution Agreement.  The Stockholder and each
of its members shall have entered into a Contribution Agreement (the
"Contribution Agreement"), substantially in the form of Exhibit L attached
                                                        ---------
hereto, pursuant to which, among other matters, the members of Stockholder
(representing all of the former stockholders of the Company) (i) shall have
transferred all of their shares of Company Stock to the Stockholder in exchange
for membership interests in the Stockholder, (ii) shall have consented to the
termination of the Stockholder Agreement dated August 19, 1999 by and among the
Company and the parties thereto, and (iii) waived any rights of first refusal
with respect to such shares of Company Stock, including any such rights under
Article XIV of the Company's Bylaws.  The SWI Distribution and the transactions
contemplated by the Contribution Agreement shall have been consummated in a
manner reasonably satisfactory to Parent.

     (j) Resignation of Directors and Officers. The directors and officers of
the Company and Phase Three immediately prior to the Effective Time shall have
resigned as

                                       38
<PAGE>

directors and officers of the Surviving Corporation and Phase Three effective as
of the Effective Time; except that, it is currently contemplated that Mike
Adamski shall serve as President of the Surviving Corporation after the
consummation of the Merger. The employment of each of Mark B. Kristof, Frank
Messman and Christopher Wilno with the Company shall have been terminated on
terms satisfactory to Parent, provided that such termination shall include,
without limitation, the termination of (i) the employment agreement entered into
by Frank Messman and SWI as of October 22, 1998 and assumed by the Company
effective August 13, 1999, and (ii) the Employment Agreement by the Company and
Mark B. Kristof shall have been terminated on terms satisfactory to Parent. That
certain Severance Agreement between the Company and Scott Drouillard and the
Company and all of the Company's obligations thereunder shall have been assumed
by SWI and Scott Drouillard shall have consented to such assumption in a manner
satisfactory to Parent.

     (k) Company Option Plans. The Company shall have taken all corporate and
Stockholder action to terminate the Company Option Plans and all of the Company
Options shall have been exercised in full or terminated.

     (l) Stockholder Members Investment Representations. Each of the members of
the Stockholder shall, as part of the Contribution Agreement, have delivered to
the Stockholder a representation, in a form reasonably satisfactory to Parent,
that such member is an accredited investor, as such term is used under the
Securities Act of 1933, as amended, and the rules and regulations thereunder.

     (m) [Intentionally Omitted]

     (n) Delivery of Closing Financial Certificate. Parent and Acquisition Sub
shall have received a certificate in the form attached hereto as Schedule 6.2(n)
(the "Closing Financial Certificate"), dated as of the Closing Date, prepared by
the Company, setting forth an estimate of the Net Working Capital of the Company
as of the Closing Date equal to $3,339,000 (the "Estimated Company Net Working
Capital"), which is the estimated amount of Net Working Capital of the Company
as of the Closing Date. For the purposes of the Closing Financial Certifcate,
the estimated accumulated tax liability of the Company, other than the SWI
Distribution Liability, if any, for the period from March 1, 2000 through the
Closing Date shall be $400,000 (the "Estimated 2000 FY Tax Liability"). The
parties acknowledge and agree that for the purposes of determining Estimated
Company Net Working Capital and Actual Company Net Working Capital (defined
below), the liabilities of the Company shall not include (i) net cash advances
made to Phase Three by its then current parent prior to February 29, 2000; (ii)
income taxes accrued subsequent to February 29, 2000; and (iii) the CIBC Fee.

     (o) Employment. As of the Closing Date, the Company shall employee a
sufficient number of employees to operate in the ordinary course the business of
the Company, as determined by Parent in good faith.

     (p) Additional Documents.  The Parent and Acquisition Sub shall have
received the following documents:

                                       39
<PAGE>

          (i) from Phase Three a certificate of good standing of Phase Three
issued by the Secretary of State of the State of California dated within 7
business days of the Closing Date;

          (ii) from the Company (1) a certificate of good standing of the
Company issued by the Secretary of State of the State of Delaware dated within 7
business days of the Closing Date, (2) a certificate as to the Company's due
qualification and license to do business issued by the Secretary of State of the
State of California dated within 7 business days of the Closing Date and (3)
certificates signed by the President and Secretary of the Company in the form
attached hereto as Exhibit J.
                   ---------

          (iii) from the Stockholder (1) a certificate of full force and effect
of the Stockholder issued by the Secretary of State of the State of Delaware
dated within 7 business days of the Closing Date, and (2) certificates signed by
the President and Secretary of the Stockholder in the form attached hereto as
Exhibit J.
---------

      (q) Term Debt and Notes.

          (i) The Amendment to Loan and Security Agreement (the "Loan
Amendment") shall have been entered into by and among Stockholder, CCS, Parent,
SWI, Fleet Capital Corporation ("Fleet"), First Source Financial LLP ("First
Source") and certain other parties thereto, pursuant to which, among other
matters, SWI or the Stockholder shall have fully assumed all of the then
outstanding principal amount and interest of any debt outstanding and payable by
the Company, Phase Three, SWI or any of their Affiliates to Fleet and First
Source (the "Term Debt"), including, but not limited to, the debt referred to in
the documents set forth in Schedule 6.2(q)(i) attached hereto, in excess of
                           ------------------
$10,000,000 in aggregate principal amount (the "Retained Debt").

          (ii) SWI and/or the Stockholder shall have fully assumed all of the
then outstanding principal and interest of any debt outstanding and payable by
the Company, Phase Three, SWI or any of their Affiliates pursuant to any
promissory notes executed by SWI, Phase Three or the Company in favor of any
member of the Stockholder or any other Affiliate of SWI, Phase Three, the
Company or the Stockholder immediately prior to the Effective Time (the
"Notes"), including, but not limited to, the promissory notes set forth on

Schedule 6.2(q)(ii) attached hereto.
-------------------

          (iii) SWI and/or Stockholder shall have fully assumed the Term Debt
and the Notes.  The Company and Phase Three shall not have any obligations or
liabilities under the Term Debt, the Notes or any of the documents set forth on

Schedule 6.2(q)(i) or Schedule 6.2(q)(ii).  The Company and Phase Three shall
------------------    -------------------
have been removed as a promissor, guarantor and/or party under any documents
relating to the Term Debt and the Notes, including, without limitation, any of
the documents set forth on Schedule 6.2(q)(i)  or Schedule 6.2(q)(ii).  The
                           ------------------     -------------------
Phase Three stock certificate(s) that had been held by Fleet to secure the Term
Debt shall have been delivered to Parent.  No Encumbrances shall be on, in place
or exist with regard to any of the assets of the Company or Phase Three in
connection with the Term Debt.

                                       40
<PAGE>

      (r) Profit Sharing Plan. Prior to the Closing Date, the Central
          -------------------
Coast Surfboards, Inc. Profit Sharing Plan (the "Profit Sharing Plan") shall be
terminated and accounts of participants shall be 100% vested, in accordance with
applicable law and the provisions of the Profit Sharing Plan.

      6.3 Conditions to Obligations of the Company. The obligations of the
          ----------------------------------------
Company to perform this Agreement and the Certificate of Merger are subject to
the satisfaction of the following conditions unless waived (to the extent such
conditions can be waived) by the Company:

      (a) Representations and Warranties of Parent. The representations and
warranties of Parent and Acquisition Sub set forth in Section 3.3 hereof shall
be true and correct in all material respects (except for any representation or
warranty that by its terms is qualified by materiality, in which case it shall
be true and correct in all respects) as of the Closing Date (excluding any
representation or warranty that refers specifically to "the date of this
Agreement, "the date hereof" or any other date other than the Closing Date) as
though made on and as of the Closing Date, and the Company shall have received a
certificate signed by the Chief Executive Officer or President of Parent and the
President of Acquisition Sub to that effect.

      (b) Performance of Obligations of Parent and Acquisition Sub. Parent and
Acquisition Sub shall have performed in all material respects their respective
obligations required to be performed by them under this Agreement and the
Certificate of Merger prior to or as of the Closing Date and the Company shall
have received a certificate signed by the Senior Vice President of Parent and
President of Acquisition Sub to that effect.

      (c) Related Agreements. Parent shall have executed and delivered the
Related Agreements to which it is a party and all other agreements to which
Parent is to be party pursuant to the terms of Section 4.1 and each such
agreement shall be in full force and effect in accordance with its terms.

      (d) Stock Certificates. Parent shall have delivered a letter to its
transfer agent directing the transfer agent to deliver the Merger Shares to the
Stockholder and Escrow Agent, as applicable.

      (e) Stockholder Approval. This Agreement and the Merger shall have been
approved by the affirmative vote of at least (i) a majority of the outstanding
shares of Company Common Stock, and (ii) seventy-five percent (75%) of the
Series A Preferred Stock and Series B Preferred Stock, each voting separately as
a class.

      (f) Absence of Material Adverse Change. There shall have been no change
having a Parent Material Adverse Effect prior to the Closing provided, however,
that for purposes of determining whether there shall have been a Parent Material
Adverse Effect (i) any adverse change resulting from or relating to general
business or economic conditions shall be disregarded (ii) any adverse change
resulting from or relating to conditions generally affecting the industry in
which the Parent competes shall be disregarded (iii) any adverse change
resulting from or relating to the announcement or pendency of the Merger or any
of the other transactions

                                       41
<PAGE>

contemplated by this Agreement shall be disregarded, and (iv) any adverse change
resulting from or relating to the taking of any action contemplated by this
Agreement shall be disregarded.

     (g) Loan Amendment.  Parent shall have, pursuant to the terms of the Loan
Amendment, paid-off $10,000,000 of the Term Debt.

     (h) Additional Documents.  The Stockholder shall have received the
following documents from Parent or Acquisition Sub, as the case may be:

          (i) certificates of good standing of Parent and Acquisition Sub,
respectively, issued by the Secretary of State of the State of Delaware dated
within 7 business days of the Closing Date, and

          (ii) certificates signed by the President and Secretary of Parent and
Acquisition Sub, respectively, in the form attached hereto as Exhibit J.
                                                              ---------

     (i) CIBC Fee.  Parent shall have paid the CIBC Fee.

                                  ARTICLE VII

                             ADDITIONAL AGREEMENTS

     7.1 Certain Information Required by the Code. Each holder of Company
         ----------------------------------------
Stock or Company Options who holds ten percent (10%) or more (by value) of the
interests in the Company immediately prior to the Merger, within the meaning of
Section 1060(e) of the Code, and who, in connection with the Merger, enters into
a Non-Competition Agreement or other agreement with the Company or the Surviving
Corporation (or is related to any person who enters into any such contract or
agreement, within the meaning of Section 267(b) or Section 707(b)(1) of the
Code) shall furnish Parent with any information required pursuant to Section
1060(e) of the Code at such time and in such manner as Parent may request in
order to comply with Section 1060(e) and any regulations promulgated thereunder.

     7.2 Restriction on Transfer.
         -----------------------

     (a) The shares of Parent Common Stock to be issued to the Stockholder
pursuant to the Merger and any shares of capital stock or other securities
received with respect thereto (collectively, the "Restricted Securities") shall
not be sold, transferred, assigned, pledged, encumbered or otherwise disposed of
(each, a "Transfer") except upon the conditions specified in this Section 7.2
and except for the pledge of such shares in connection with the Term Debt
assumed by SWI, which conditions are intended to insure compliance with the
provisions of the Securities Act.  The Stockholder shall observe and comply with
the Securities Act and the rules and regulations promulgated by the SEC
thereunder as now in effect or hereafter enacted or promulgated, and as from
time to time amended, in connection with any Transfer of Restricted Securities
beneficially owned by the stockholder.

                                       42
<PAGE>

     (b) Each certificate representing Restricted Securities issued to the
Stockholder and each certificate for such securities issued to subsequent
transferees of any such certificate shall (unless otherwise permitted by the
provisions of Sections 7.2(c) and 7.2(d) hereof) be stamped or otherwise
imprinted with a legend in substantially the following form:

          "THE SECURITIES REPRESENTED BY THIS CERTIFICATE HAVE BEEN ACQUIRED FOR
          INVESTMENT AND HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF
          1933, AS AMENDED, OR ANY APPLICABLE STATE SECURITIES OR "BLUE-SKY"
          LAWS.  THESE SECURITIES MAY NOT BE SOLD, TRANSFERRED, ASSIGNED,
          PLEDGED, ENCUMBERED OR OTHERWISE DISPOSED OF IN THE ABSENCE OF SUCH
          REGISTRATION OR AN EXEMPTION THEREFROM.  ADDITIONALLY, THE TRANSFER OF
          THESE SECURITIES IS SUBJECT TO THE CONDITIONS SPECIFIED IN SECTION 7.2
          OF THE AGREEMENT AND PLAN OF REORGANIZATION DATED AS OF _______, 2000
          AMONG ALLOY ONLINE, INC., ALLOY ACQUISITION SUB, INC., KUBIC
          MARKETING, INC. AND THE OTHER SIGNATORIES THERETO AND NO TRANSFER OF
          THESE SECURITIES SHALL BE VALID OR EFFECTIVE UNTIL SUCH CONDITIONS
          HAVE BEEN FULFILLED.  UPON THE FULFILLMENT OF CERTAIN OF SUCH
          CONDITIONS, ALLOY ONLINE INC. HAS AGREED TO DELIVER TO THE HOLDER
          HEREOF AN ALLOY ONLINE INC. CERTIFICATE, NOT BEARING THIS LEGEND, FOR
          THE SECURITIES REPRESENTED HEREBY REGISTERED IN THE NAME OF THE HOLDER
          HEREOF.  COPIES OF SUCH AGREEMENT MAY BE OBTAINED AT NO COST BY
          WRITTEN REQUEST MADE BY THE HOLDER OF RECORD OF THIS CERTIFICATE TO
          THE SECRETARY OF ALLOY ONLINE INC."

     (c) Upon approval of the Merger by the Stockholder as contemplated hereby,
the Stockholder is deemed to agree (and by execution and delivery of this
Agreement and the Lock-Up Agreement the Stockholder confirms its agreement)
that, prior to any Transfer of Restricted Securities to give written notice to
Parent of Stockholder's intention to effect such Transfer and to comply in all
other respects with the provisions of this Section 7.2. Each such notice shall
describe the manner and circumstances of the proposed Transfer and, if
reasonably requested by Parent, shall be accompanied by the written opinion,
addressed to Parent, of counsel for the holder of such Restricted Securities,
stating that in the opinion of such counsel (which opinion and counsel shall be
reasonably satisfactory to Parent) such proposed transfer does not involve a
transaction requiring registration or qualification of such Restricted
Securities under the Securities Act or the securities or "blue-sky" laws of any
relevant state of the United States.  The holder thereof shall thereupon be
entitled to Transfer such Restricted Securities in accordance with the terms of
the notice delivered by it to Parent.  Notwithstanding anything contained herein
to the contrary, no opinion shall be required for a distribution of shares from
Stockholder to its members.  Each certificate or other instrument evidencing the
securities issued upon the Transfer

                                       43
<PAGE>

of any such Restricted Securities (and each certificate or other instrument
evidencing any un-transferred balance of such Restricted Securities) shall bear
the legend set forth in Section 7.2(b) unless (x) in such opinion of counsel of
Parent registration of any future Transfer is not required by the applicable
provisions of the Securities Act or (y) Parent shall have waived the requirement
of such legends. No holder of any Restricted Securities shall Transfer any
Restricted Securities until such opinion of counsel has been given (unless
waived by Parent or unless such opinion is not required in accordance with the
provisions of this Section 7.2(c)).

     (d) Notwithstanding the foregoing provisions of this Section 7.2, the
restrictions imposed by this Section 7.2 upon the transferability of Restricted
Securities shall cease and terminate when (i) any such shares are sold or
otherwise disposed of pursuant to an effective registration statement under the
Securities Act or as otherwise contemplated by Section 7.2(c) and, pursuant to
Section 7.2(c), the securities so transferred are not required to bear the
legend set forth in Section 7.2(b) or (ii) the holder of such Restricted
Securities has met the requirements for Transfer of such Restricted Securities
pursuant to subparagraph (k) of Rule 144.  Whenever the restrictions imposed by
this Section 7.2 shall terminate, as herein provided, the holder of Restricted
Securities as to which such restrictions have terminated shall be entitled to
receive from Parent, without expense, a new certificate not bearing the
restrictive legend set forth in Section 7.2(b) and not containing any other
reference to the restrictions imposed by this Section 7.2.

     (e) To enforce the restrictions set forth in this Section 7.2, the
Stockholder understands and agrees that Parent, at its discretion, may cause
stop transfer orders to be placed with its transfer agent with respect to
certificates for Restricted Securities owned by the Stockholder but not as to
certificates for such shares of Parent Common Stock as to which the legend set
forth in paragraph (b) of this Section 7.2 is no longer required because one or
more of the conditions set forth in Section 7.2(d) shall have been satisfied, in
the event of a proposed transfer in violation or breach of this Section 7.2 or
that is or may otherwise be unlawful.

     7.3  Confidentiality.
          ---------------

     (a) The Stockholder acknowledges and recognizes that the Company Subject
Business (as defined below) has been conducted or is currently planned to be
conducted by the Company and Phase Three, and further acknowledges and
recognizes the highly competitive nature of the industry in which the Company
Subject Business is involved and that, accordingly, in consideration of the
premises contained herein, the consideration to be received hereunder and the
direct and indirect benefits to the Stockholder of the transactions contemplated
hereby, and in consideration of and as an inducement to Parent and Acquisition
Sub to enter into to this Agreement and to consummate the transactions
contemplated hereby, from and after the Effective Time, the Stockholder shall
not (and shall cause each of their respective affiliates and subsidiaries, and
the officers, directors, employees, equityholders, advisors and agents of them
and their affiliates and subsidiaries not to) use or disclose to any person, any
Company Confidential Information or the terms and conditions of this Agreement,
for any reason or purpose whatsoever, nor shall it or they make use of any of
the Company Confidential Information for its own purposes or for the benefit of
any Person except (i) in order to facilitate the fulfillment of such party's
obligations hereunder, (ii) to Parent and the Surviving

                                       44
<PAGE>

Corporation, (iii) as required by law or judicial process, (iv) as required to
fulfill legal and regulatory obligations, if any, or (v) to such party's
attorneys, accountants, other advisors, officers, employees, directors and
equityholders, as applicable, provided that such third party agrees to be bound
by the confidentiality provisions hereof. For purposes of this Agreement,
"Company Confidential Information" shall mean Intellectual Property Rights of
the Company, Phase Three, the Surviving Corporation or Parent or its affiliates
and all information of a proprietary nature relating to the Company, Phase
Three, the Surviving Corporation or Parent or its affiliates or the Company
Subject Business (other than information that is in the public domain at the
time of receipt thereof by the Company or otherwise becomes public other than as
a result of the breach by the Company or the Stockholder of its agreement
hereunder or is rightfully received from a third party without any obligation of
confidentiality to Parent or the Company or is independently developed by the
Company) and the terms and conditions of this Agreement. As used herein, the
term "Company Subject Business" shall mean (i) the business of the Company or
Phase Three and (ii) the business of Parent or any of its affiliates.

     (b) The Parent and Acquisition Sub acknowledge and recognize that the SWI
Business (as defined below) has been conducted or is currently planned to be
conducted by SWI, and further acknowledge and recognize the highly competitive
nature of the industry in which the SWI Business is involved and that,
accordingly, in consideration of the premises contained herein, the
consideration to be received hereunder and the direct and indirect benefits to
the Parent and Acquisition Sub of the transactions contemplated hereby, and in
consideration of and as an inducement to Stockholder to enter into to this
Agreement and to consummate the transactions contemplated hereby, from and after
the Effective Time, the Stockholder shall not (and shall cause each of their
respective affiliates and subsidiaries, and the officers, directors, employees,
equityholders, advisors and agents of them and their affiliates and subsidiaries
not to) use or disclose to any person, any SWI Confidential Information or the
terms and conditions of this Agreement, for any reason or purpose whatsoever,
nor shall it or they make use of any of the SWI Confidential Information for its
own purposes or for the benefit of any person except (i) in order to facilitate
the fulfillment of such party's obligations hereunder, (ii) to SWI or the
Stockholder, (iii) as required by law or judicial process, (iv) as required to
fulfill legal and regulatory obligations, if any, or (v) to such party's
attorneys, accountants, other advisors, officers, employees, directors and
equityholders, as applicable, provided that such third party agrees to be bound
by the confidentiality provisions hereof.  For purposes of this Agreement, "SWI
Confidential Information" shall mean Intellectual Property Rights of SWI or the
Stockholder, or its affiliates and all information of a proprietary nature
relating to SWI or Stockholder or its affiliates or the SWI Business (other than
information that is in the public domain at the time of receipt thereof by SWI
or the Stockholder or otherwise becomes public other than as a result of the
breach by Parent or Acquisition Sub of its agreement hereunder or is rightfully
received from a third party without any obligation of confidentiality to SWI or
the Stockholder or is independently developed by the Parent or Acquisition Sub)
and the terms and conditions of this Agreement. As used herein, the term "SWI
Business" shall mean the business of the Stockholder or SWI or any of its
affiliates.

     7.4 Profit Sharing Plan/IRS. As soon as reasonably practicable
         -----------------------
following, but in no event later than 90 days following, the Closing Date, the
Stockholder shall file or shall cause to be filed with the Internal Revenue
Service ("IRS") a request for a favorable determination upon

                                       45
<PAGE>

termination of the Profit Sharing Plan, in accordance with such rules and
regulations governing such filings. The Stockholder shall take such actions as
the IRS may require to obtain such a determination and shall provide to
Acquisition Sub copies of the filing, and all correspondence to and from the IRS
with respect to such filing, including, without limitation, a copy of the
favorable determination letter ultimately issued by the IRS in response to such
filing.


                                 ARTICLE VIII

                                INDEMNIFICATION


     8.1  Definitions. As used in this Agreement, the following terms shall
          -----------
have the following meanings:

     (a)  "Affiliate" as to any person means any entity, directly or indirectly,
through one or more intermediaries, controlling, controlled by or under common
control with such person.

     (b)  "Event of Indemnification" shall mean the following:

          (i) with respect to Parent, Acquisition Sub and the Surviving
     Corporation (a "Parent Event of Indemnification"),

               (1) the breach or misrepresentation of any representation or
          warranty contained in Section 3.1 or 3.2 of this Agreement, the
          Company Disclosure Schedule, or any Exhibit or Schedule hereto;

               (2) the breach or misrepresentation of any agreement or covenant
          of the Company or the Stockholder contained in this Agreement or in
          the Company Disclosure Schedule, any Exhibit hereto or any document
          delivered in connection herewith;

               (3) any claim, demand, liability or obligation of any nature
          whatsoever, which arose or was incurred on or before the Closing Date,
          or which was based on events occurring on or before the Closing Date,
          or which was based on products sold or services performed by the
          Company, Phase Three, SWI, or the stockholders of the Company on or
          before the Closing Date, notwithstanding that the date on which the
          claim, demand, liability or obligation may arise or become manifest is
          after the Closing Date, other than liabilities or obligations of the
          Company or Phase Three arising after the Closing Date under contracts
          and agreements entered into prior to the Closing Date that are
          disclosed on the Company Disclosure Schedule; or

               (4) any claim, demand, liability or obligation sustained or
          suffered by the Company, Phase Three, Parent or the Surviving
          Corporation, or any of them, arising from or in connection with (A)
          the action of the Stockholder required to

                                       46
<PAGE>

          approve the transactions contemplated by this Agreement, the
          Contribution Agreement and the Related Agreements, or (B) any
          assertion of impropriety by the Stockholder of the Company against the
          Company, Phase Three, Parent or the Surviving Corporation, or any of
          them, with respect to any actions or transactions of or involving the
          Company or Phase Three prior to or at the Effective Time (including
          without limitation, the actions and transactions contemplated by this
          Agreement, the Certificate of Merger and the Related Agreements);
          provided that an Event of Indemnification shall not include (x)
          liabilities set forth on the Company Financial Statements, (y)
          liabilities set forth on Schedule 3.1(f), or (z) liabilities accrued
                                   ---------------
          in the ordinary course of business after the date of the Company
          Balance Sheet other than any such liabilities under this subsection
          (z) that should have been disclosed on the Company Disclosure Schedule
          but were not.

          (ii) with respect to the Stockholder (a "Stockholder Event of
     Indemnification"),

               (1) the breach or misrepresentation by Parent or Acquisition Sub
          of any representation or warranty contained in Section 3.3 of this
          Agreement or any Exhibit or Schedule hereto; or

               (2) the breach or misrepresentation of any agreement or covenant
          of Parent or Acquisition Sub contained in this Agreement, any Exhibit
          hereto or any document delivered in connection herewith.

     (c)  "Indemnified Persons" shall mean and include:

          (i) with respect to a Parent Event of Indemnification, Parent,
     Acquisition Sub and the Surviving Corporation and their respective
     Affiliates, successors and assigns, and the respective officers and
     directors of each of the foregoing; or

          (ii) with respect to a Stockholder Event of Indemnification,
     Stockholder and its respective Affiliates, successors and assigns, and the
     respective officers and directors of each of the foregoing.

     (d)  "Indemnifying Persons" shall mean and include:

          (i) with respect to a Parent Event of Indemnification, prior to the
     Closing, the Company, the Stockholder and each of its or his respective
     successors, assigns, heirs and legal representatives and estates, as the
     case may be and (B) on and after the Closing, the Stockholder and its or
     his respective successors, assigns, heirs and legal representatives and
     estates, as the case may be (the "Stockholder Indemnifying Parties"); or

          (ii)  with respect to a Stockholder Event of Indemnification, Parent
     and Acquisition Sub and each of its or his respective successors, assigns,
     heirs and legal representatives and estates, as the case may be (the
     "Parent Indemnifying Parties").

                                       47
<PAGE>

     (e) "Losses" shall mean any and all losses, demands, actions or causes of
action, suits, proceedings, investigations, arbitrations, claims assessments,
shortages, damages, liabilities (contingent or otherwise), payments,
obligations, expenses (including reasonable attorneys' and accountants' fees),
assessments, Taxes (including interest or penalties thereon) sustained, suffered
or incurred by any Indemnified Person arising from or in connection with any
such matter that is the subject of indemnification under Section 8.2 hereof.

     8.2  Indemnification Generally.
          -------------------------

     (a) The Indemnifying Persons shall indemnify the Indemnified Persons from
and against any and all Losses arising from or in connection with any Event of
Indemnification.

     (b) Any Losses arising from a Parent Event of Indemnification shall be paid
from the Escrow Fund (as defined in the Indemnity Escrow Agreement), provided
that the indemnification obligations of the Stockholder after the Closing shall
be limited to the amounts deposited in the Escrow Fund; and (other than in
connection with Fraud Claims, Tax, Title or Environmental Claims, or SWI
Distribution Liability Claims (each as defined below)).  To the extent
applicable, a Parent Event of Indemnification shall be effected in accordance
with the terms and conditions of the Indemnity Escrow Agreement.

     (c) The indemnification obligations of the Parent Indemnifying Parties
shall be limited to $10,000,000.

     (d) No payment for Losses shall be made until the aggregate amount of
Losses incurred by an Indemnified Person exceeds $250,000 after which point the
Indemnifying Persons shall indemnify the Indemnified Persons for all accrued
Losses, including the first $250,000 of such Losses.

     (e) Notwithstanding any of the foregoing, nothing contained in this Section
8.2 shall in any way limit, impair, modify or otherwise affect the rights of the
Indemnified Persons (including rights available under the Securities Act or the
Exchange Act) nor shall there be any limitation of liability of Indemnifying
Persons in connection with any of such rights of the Indemnified Persons (A) to
bring any claim, demand, suit or cause of action otherwise available to the
Indemnified Persons based upon (i) an allegation or allegations that the Company
and/or the Indemnifying Persons, or any of them, had an intent to defraud or
made a willful, intentional or reckless misrepresentation or willful omission of
a material fact in connection with this Agreement, the Certificate of Merger or
the Related Agreements and the transactions contemplated hereby or thereby
("Fraud Claims"), (ii) any alleged breach of any of the representations or
warranties contained in Sections 3.1(c), 3.1(g), 3.1(p) or 3.2(a) (a "Title, Tax
or Environmental Claim"), or (iii) the SWI Distribution Liability ("SWI
Distribution Liability Claims") or (B) to enforce any judgment of a court of
competent jurisdiction which finds or determines that the Company and/or the
Indemnifying Persons, or any of them, had an intent to defraud or made a willful
misrepresentation or omission of a material fact in connection with this
Agreement or the Certificate of Merger and the transactions contemplated hereby
or thereby.  Notwithstanding the foregoing or anything to the contrary in this
Agreement, the indemnification obligations of the Stockholder Indemnifying
Parties after Closing pursuant to

                                       48
<PAGE>

this Section 8.2(e) shall be limited to an aggregate total of $10,000,000,
including the amounts deposited in the Escrow Fund.

     8.3  Assertion of Claims. No claim shall be brought under Section 8.2
          -------------------
hereof unless the Indemnified Persons, or any of them, at any time prior to the
applicable Survival Date, give the Stockholder (a) written notice of the
existence of any such claim, specifying the nature and basis of such claim and
the amount thereof, to the extent known or (b) written notice pursuant to
Section 8.4 of any third party claim, the existence of which might give rise to
such a claim but the failure so to provide such notice to the Stockholder will
not relieve the Indemnifying Persons from any liability which they may have to
the Indemnified Persons under this Agreement or otherwise (unless and only to
the extent that such failure results in the loss or compromise of any rights or
defenses of the Indemnifying Persons and they were not otherwise aware of such
action or claim).  Upon the giving of such written notice as aforesaid, the
Indemnified Persons, or any of them, shall have the right to commence legal
proceedings prior or subsequent to the Survival Date for the enforcement of
their rights under Section 8.2 hereof.

     8.4 Notice and Defense of Third Party Claims. Losses resulting from the
         ----------------------------------------
assertion of liability by third parties (each, a "Third Party Claim") shall be
subject to the following terms and conditions:

     (a) The Indemnified Persons shall promptly give written notice to the
Stockholder of any Third Party Claim that might give rise to any Loss by the
Indemnified Persons, stating the nature and basis of such Third Party Claim, and
the amount thereof to the extent known.  Such notice shall be accompanied by
copies of all relevant documentation with respect to such Third Party Claim,
including, without limitation, any summons, complaint or other pleading that may
have been served, any written demand or any other document or instrument.
Notwithstanding the foregoing, the failure to provide notice as aforesaid to the
Stockholder will not relieve the Indemnifying Persons from any liability which
they may have to the Indemnified Persons under this Agreement or otherwise
(unless and only to the extent that such failure directly results in the loss or
compromise of any rights or defenses of the Indemnifying Person and they were
not otherwise aware of such action or claim).

     (b) The Indemnified Persons shall defend any Third Party Claims with
counsel of their own choosing, and shall act reasonably and in accordance with
their good faith business judgment in handling such Third Party Claims.  The
Indemnifying Persons shall be entitled, at their expense, to participate in the
defense of any Third Party Claims.  The Stockholder and the Indemnifying
Persons, on the one hand, and the Indemnified Persons, on the other hand, shall
make available to each other and their counsel and accountants all books and
records and information relating to any Third Party Claims, keep each other
fully apprised as to the details and progress of all proceedings relating
thereto and render to each other such assistance as may be reasonably required
to ensure the proper and adequate defense of any and all Third Party Claims.
The Indemnified Persons shall have the right to settle, adjust or compromise
such Third Party Claims with the consent of the Indemnifying Persons, such
consent not to be unreasonably withheld; provided, however, that any such
settlement, adjustment or compromise shall include full and complete waivers and
releases (documented in writing) of all applicable Third Party Claims.

                                       49
<PAGE>

     8.5 Survival of Representations and Warranties. Subject to the further
         ------------------------------------------
provisions of this Section 8.5, the representations and warranties of the
parties hereto shall survive the Effective Time until the date that is fifteen
(15) months after the Closing Date; provided, however, that the representations
                                    --------  -------
and warranties contained in Sections 3.1(a), (b), (c), (g), and (p), and 3.2(a),
(b), (c) and (d), Fraud Claims and SWI Distribution Liability Claims shall
survive in accordance with the applicable statute of limitations related to such
representations and warranties, such Fraud Claims or such SWI Distribution
Liability Claims.  For convenience of reference, the date upon which any
representation and warranty contained herein shall terminate is referred to
herein as the "Survival Date."  Anything contained herein to the contrary
notwithstanding, the representations and warranties of the Company contained in
this Agreement (including, without limitation, the Company Disclosure Schedule)
(i) are being given by the Company on behalf of the stockholders of the Company
and for the purpose of binding the stockholders of the Company to the terms and
provisions of this Article VIII and the Indemnification Escrow Agreement, and as
an inducement to Parent and Acquisition Sub to enter into this Agreement and to
approve the Merger (and the Company acknowledges that Parent and Acquisition Sub
have expressly relied thereon) and (ii) are solely for the benefit of the
Indemnified Persons and each of them.  Accordingly, no third party (including,
without limitation, the stockholders of the Company or anyone acting on behalf
of any thereof) other than the Indemnified Persons, and each of them, shall be a
third party or other beneficiary of such representations and warranties and no
such third party shall have any rights of contribution against the Company or
the Surviving Corporation with respect to such representations or warranties or
any matter subject to or resulting in indemnification by such third party under
this Article VIII or otherwise.

      8.6 Potential Additional Adjustment.
          -------------------------------

          (a) Notwithstanding the above indemnification, the parties acknowledge
and agree that as promptly as practicable following the Effective Time, the
Parent shall cause the Surviving Company, with the assistance of Ernst & Young,
to prepare an audited,to the extent acceptable to Ernst & Young on commercially
reasonable terms, balance sheet of the Company as at the Closing Date (the
"Audited Closing Date Balance Sheet"). The Audited Closing Date Balance Sheet
shall include the figure for accumulated tax liability of the Company, other
than the SWI Distribution Liability, if any, for the period from March 1, 2000
through the Closing Date (the "Actual 2000 FY Tax Liability"). The parties agree
that during the preparation of the Audited Closing Date Balance Sheet, Arthur
Andersen LLP will be provided with (i) regular updates as to the status of the
preparation, and (ii) copies of all documentation relevant to the preparation,
including copies of documentation that Arthur Andersen LLP may reasonably
request. The Audited Closing Date Balance Sheet shall promptly be delivered to
Parent and the Stockholder upon completion. The parties acknowledge and agree
that for the purposes of determining Estimated Company Net Working Capital and
Actual Company Net Working Capital (defined below), the liabilities of the
Company shall not include (i) net cash advances made to Phase Three by its then
current parent prior to February 29, 2000; (ii) income taxes accrued subsequent
to February 29, 2000; and (iii) the CIBC Fee. "Actual Company Net Working
Capital" shall mean the Net Working Capital of the Company as of the Closing
Date set forth in the Audited Closing Date Balance Sheet, less (i) the Estimated
2000 FY Tax Liability

                                      50
<PAGE>

if the Actual 2000 FY Tax Liability is less than or equal to the Estimated 2000
FY Tax Liability, or (ii) the Actual 2000 FY Tax Liability, if the Actual 2000
FY Tax Liability is greater than the Estimated 2000 FY Tax Liability.

          (b)  If the Actual Company Net Working Capital is equal to the
Estimated Company Net Working Capital, the Stockholder shall, promptly after
receiving written notice of such determination, deliver a written notice to the
Indemnity Escrow Agent (with a copy to Parent) instructing the Indemnity Escrow
Agent to distribute any Additional Merger Shares to the Stockholder.

          (c)  If the Actual Company Net Working Capital is greater or lower
than the Estimated Company Net Working Capital, the Stockholder shall deliver a
written notice (the "Financial Adjustment Notice") to Parent setting forth the
Actual Company Net Working Capital (hereinafter sometimes referred to as the
"Revised Amount").

          (d)  Either Parent or the Stockholder (the "Disputing Party") shall
have 30 days from the delivery or receipt, as the case may be, of the Financial
Adjustment Notice to deliver to the other (the "Receiving Party") a written
notice (the "Final Adjustment Dispute Notice") stating the Disputing Party
disputes such Financial Adjustment Notice.  If the Receiving Party has received
the Final Adjustment Notice Dispute within such 30-day period, then the
Receiving Party and the Disputing Party shall mutually agree on an independent
accounting firm to review the Closing Financial Certificate and the Financial
Adjustment Notice (and related information). If the Receiving Party and the
Disputing Party cannot agree on an independent accounting firm, Ernst & Young
shall select such independent accounting firm.  The determination of such
independent accounting firm of the final Actual Company Net Working Capital (the
"Final Revised Amount") shall be final and binding on the parties hereto.  If
the Receiving Party does not receive the Final Adjustment Dispute Notice within
the 30-day period described above, the Revised Amount shall be final and binding
on the parties hereto and shall be referred to as the "Final Revised Amount".
The costs, if any, of the independent accounting firm shall be borne by the
Disputing Party if the difference between the Revised Amount and the Final
Revised Amount is greater than the difference between the Estimated Company Net
Working Capital and the Final Revised Amount, by the Receiving Party if vice
versa, or equally by the Disputing Party and the Receiving Party if the
difference is equidistant.

          (e) If the Final Revised Amount is less than the Presumed Company Net
Working Capital and the Estimated Company Net Working Capital, Stockholder
shall, promptly after receiving written notice of the determination of the Final
Revised Amount, deliver (i) a written notice to the Indemnity Escrow Agent (with
a copy to Parent) instructing the Indemnity Escrow Agent to distribute the
Additional Merger Shares to the Stockholder, and (ii) a written notice to Parent
specifying (A) the Net Working Capital Adjustment Factor that would have been
applicable pursuant to Section 2.1(c) had the Final Revised Amount been
reflected on the Closing Financial Certificate, and (B) the additional shares of
Parent Common Stock that would have been deducted from the Total Parent Share
Amount had the Final Revised Amount been used in the calculations pursuant to
Section 2.1(c) (the "Additional Adjustment Shares").  Promptly after delivering
the written notice described in the foregoing sentence, the Stockholder shall
distribute to Parent a number of Merger Shares equal to the number of Additional

                                       51
<PAGE>

Adjustment Shares. The Stockholder hereby covenants, until the determination of
the Final Revised Amount and for a reasonable time thereafter to allow Parent to
send the notice specified in (ii) above, to retain possession of and not to
transfer to its members or any other party a sufficient number of Merger Shares
to comply with this Section 8.6(e). Notwithstanding the foregoing, Parent shall
have the right to have all or any portion of the Additional Adjustment Shares
distributed to Parent from the Indemnity Escrow Fund.

          (f) If the Final Revised Amount is greater than Estimated Company Net
Working Capital, (i) the Stockholder shall, after receiving written notice of
the determination of the Final Revised Amount, promptly deliver a written notice
to the Indemnity Escrow Agent (with a copy to Parent) instructing the Indemnity
Escrow Agent to distribute any Additional Merger Shares to Parent, and (ii), as
soon as practicable thereafter, Parent shall distribute to the Stockholder a
certificate(s) representing the Supplementary Additional Merger Shares (as
defined below).  "Supplementary Additional Merger Shares" shall mean an
additional number of shares of Parent Common Stock, if any, calculated by
dividing the Working Capital Surplus (as defined below) by the Stipulated Price
and rounding such quotient to the nearest whole number.  "Working Capital
Surplus" shall mean the amount, if any, by which the Final Revised Amount
exceeds the Estimated Company Net Working Capital.

          (g) If the Final Revised Amount is greater than or equal to the
Presumed Company Net Working Capital but less the Estimated Company Net Working
Capital, the Stockholder shall, promptly after receiving written notice of such
determination, deliver a written notice to the Indemnity Escrow Agent (with a
copy to Parent) instructing the Indemnity Escrow Agent to distribute (i) to
Parent, the Surplus Additional Merger Shares (as defined below), and (ii) to
Stockholder, the remaining Additional Merger Shares less the Surplus Additional
Merger Shares. "Working Capital Shortfall" shall mean the Estimated Company Net
Working Capital less the Final Revised Amount. "Surplus Additional Merger
Shares" shall mean the quotient obtained by dividing the Working Capital
Shortfall by the Stipulated Price.

                                   ARTICLE IX

                TERMINATION; AMENDMENT, MODIFICATION AND WAIVER

     9.1  Termination. This Agreement may be terminated, and the Merger
          -----------
abandoned, notwithstanding the approval by Parent, Acquisition Sub and the
Company of this Agreement, at any time prior to the Effective Time, by:

     (a) the written mutual consent of Parent, Acquisition Sub and the Company;
         or

     (b) either Parent or Company, if the conditions set forth in Section 6.1
hereof shall not have been met by July 20, 2000, except if such conditions have
not been met solely as a result of the action or inaction of the party seeking
to terminate; or

     (c) Parent and Acquisition Sub, if the conditions set forth in Section 6.2
hereof shall not have been met, and the Company if the conditions set forth in
Section 6.3 hereof shall not

                                       52
<PAGE>

have been met, in either case by July 20, 2000, except if such conditions have
not been met solely as a result of the action or inaction of the party seeking
to terminate.

     Any termination pursuant to this Section 9.1 shall be effected by written
notice from the party or parties so terminating to the other parties hereto.

     9.2  Effect of Termination.    Except as provided in this Section 9.2, in
          ---------------------
the event of the termination of this Agreement pursuant to Section 9.1, this
Agreement shall be of no further force or effect, except for Sections 5.12, this
Section 9.2 and Article X, each of which shall survive the termination of this
Agreement; provided, however, that the liability of any party for any breach by
           --------  -------
such party of the representations, warranties, covenants or agreements of such
party set forth in this Agreement occurring prior to the termination of this
Agreement shall survive the termination of this Agreement.

     9.3  Specific Performance.    The transactions contemplated by this
          --------------------
Agreement, including the Merger, are unique transactions and any failure on the
part of the Company and the Stockholders to complete the transactions
contemplated by this Agreement, including the Merger, on the terms of this
Agreement will not be fully compensable in damages and the breach or threatened
breach of the provisions of this Agreement would cause Parent irreparable harm.
Accordingly, in addition to and not in limitation of any other remedies
available to Parent for a breach or threatened breach of this Agreement, Parent
will be entitled to specific performance of this Agreement upon any breach by
the Company or the Stockholders, and to an injunction restraining any such party
from such breach or threatened breach.

                                   ARTICLE X

                                 MISCELLANEOUS

     10.1  Expenses.    As used in this Agreement, "Transaction Costs" shall
           --------
mean, with respect to any party, all actual, out-of-pocket expenses incurred by
such party to third parties, in connection with this Agreement, the Merger and
all other transactions provided for herein and therein; but shall not in any
event include general overhead; the time spent by employees of such party
internally; postage, telephone, telecopy, photocopy and delivery expenses;
permit and filing fees; and other non-material expenses that are incidental to
the ordinary course of business.  Each party hereto shall bear its own fees and
expenses in connection with the transactions contemplated hereby; provided,
                                                                  --------
however, that if the Merger shall be consummated, (a) Parent and Acquisition Sub
-------
shall bear all Transaction Costs of Parent and Acquisition Sub and (b) the
Stockholder shall bear all Transaction Costs of the Company, whether or not such
fees and expenses have been paid by the Company or the Stockholder on or before
the Closing Date and whether or not such fees and expenses are reflected in the
Company Disclosure Schedule or the Schedule of Expenses (such Transaction Costs
of the Company being herein collectively referred to as the "Company Expenses").

     10.2  Entire Agreement.    This Agreement (including the Company Disclosure
           ----------------
Schedule and the Exhibits attached hereto) and the other writings referred to
herein contain the entire agreement among the parties hereto with respect to the
transactions contemplated hereby

                                       53
<PAGE>

and supersede all prior agreements or understandings, written or oral, among the
parties with respect thereto.

     10.3  Interpretation. Descriptive headings are for convenience only
           --------------
and shall not control or affect the meaning or construction of any provision of
this Agreement.  The words "include," "includes" and "including" when used
herein shall be deemed in each case to be followed by the words "without
limitation."  The word "herein" and similar references mean, except where a
specific Section or Article reference is expressly indicated, the entire
Agreement rather than any specific Section or Article.  The table of contents
and the headings contained in this Agreement are for reference purposes only and
shall not affect in any way the meaning or interpretation of this Agreement.

     10.4  Knowledge Definition. As used in Article III hereof, the term
           --------------------
"knowledge" and like phrases shall mean actual knowledge after due inquiry as to
the matters that such phrase qualifies.  In connection therewith, the knowledge
of any officer, director, or Key Employees of the Company shall be imputed to be
the knowledge of the Company.

     10.5  Notices. All notices or other communications which are required
           -------
or permitted hereunder shall be in writing and sufficient if delivered
personally or sent by nationally-recognized overnight courier or by registered
or certified mail, postage prepaid, return receipt requested, or by electronic
mail with a copy thereof to be delivered by mail (as aforesaid) within 24 hours
of such electronic mail, or by telecopier, with confirmation as provided above
addressed as follows:

          (i)       if to Parent or Acquisition Sub, to:

                    Alloy Online, Inc.
                    151 W. 26/th/ Street
                    11/th/ Floor
                    New York, New York 10001
                    E-Mail:  [email protected]
                    Telecopier:  (212) 244-4311
                    Attention:  Samuel Gradess

                    with a copy to:

                    Mintz, Levin, Cohn, Ferris, Glovsky and Popeo, P.C.
                    701 Pennsylvania Avenue, N.W.
                    Washington, D.C. 20004
                    E-Mail:  [email protected]
                    Telecopier:  (202) 434-7400
                    Attention:  Richard M. Graf

                                       54
<PAGE>

          (ii)      if to the Company or the Stockholder, to:

                    SWI Holdings, LLC
                    815 N. Nash Street
                    El Segundo, CA 90245
                    E-Mail: [email protected]
                    Telecopier:  310-640-8659
                    Attention:  Mark Kristof, Chief Financial Officer

                    with a copy to:

                    Cooley Godward, LLP
                    One Maritime Plaza
                    20/th/ Floor
                    San Francisco, CA  94111-3580
                    E-Mail:  [email protected]
                    Telecopier:  (415) 951-3699
                    Attention:  Samuel M. Livermore

     or to such other address as the party to whom notice is to be given may
have furnished to the other party in writing in accordance herewith. All such
notices or communications shall be deemed to be received (a) in the case of
personal delivery, on the date of such delivery, (b) in the case of nationally-
recognized overnight courier, on the next business day after the date when sent,
(c) in the case of facsimile transmission or telecopier or electronic mail, upon
confirmed receipt, and (d) in the case of mailing, on the third business day
following the date on which the piece of mail containing such communication was
posted.

     10.6  Counterparts. This Agreement may be executed in any number of
           ------------
counterparts by original or facsimile signature, each such counterpart shall be
an original instrument, and all such counterparts together shall constitute one
and the same agreement.

     10.7  Governing Law. This Agreement shall be governed by and construed in
           -------------
accordance with the laws of the State of Delaware, without reference to its
conflicts of laws provisions.

     10.8  Benefits of Agreement. All the terms and provisions of this
           ---------------------
Agreement shall be binding upon and inure to the benefit of the parties hereto
and their respective successors and permitted assigns.  This Agreement shall not
be assignable by any party hereto without the consent of the other parties
hereto; provided, however, that anything contained herein to the contrary
        --------  -------
notwithstanding, Acquisition Sub may assign and delegate any or all of its
rights and obligations hereunder to any other direct or indirect wholly-owned
subsidiary of Parent; provided further, however, that any of the rights granted
                      -------- -------  -------
to and obligations of Parent under this Agreement (other than the payment of the
Aggregate Consideration) may also be exercised or performed by any entity
controlled by or under common control with Parent (each, a "Parent Affiliate");
provided that such Parent Affiliate agrees to be bound by all of the applicable
--------
provisions hereof governing such exercise or performance and that the Company
and Stockholders promptly receive written notice of any such exercise or
performance, provided that in any such instance Parent remains ultimately liable
for the performance of its obligations hereunder.

                                       55
<PAGE>

     10.9  Pronouns.    As used herein, all pronouns shall include the
           --------
masculine, feminine, neuter, singular and plural thereof whenever the context
and facts require such construction.

     10.10  Amendment, Modification and Waiver. This Agreement shall not be
            ----------------------------------
altered or otherwise amended except pursuant to (a) an instrument in writing
signed by Parent and the Company, if Article VIII is not affected by such
alteration or amendment and (b) an instrument in writing signed by (i) Parent,
(ii) the Company and (iii) the Stockholder; provided, however, that any party to
                                            --------  -------
this Agreement may waive in writing any obligation owed to it by any other party
under this Agreement.  The waiver by any party hereto of a breach of any
provision of this Agreement shall not operate or be construed as a waiver of any
subsequent breach.

     10.11  No Third Party Beneficiaries. Except as set forth in Section 5.17
            ----------------------------
above, nothing expressed or implied in this Agreement is intended to confer, nor
shall anything herein confer, upon any person other than the parties and the
respective successors or assigns of the parties, any rights, remedies,
obligations or liabilities whatsoever.

     10.12  Consents. Except as otherwise expressly provided in this
            --------
Agreement, any consent or approval of Parent requested or permitted hereunder
may be given or withheld in Parent's sole discretion.

     10.13  Interpretation. This Agreement has been negotiated between the
            --------------
parties and will not be deemed to be drafted by, or the product of, any party.
As such, this Agreement will not be interpreted in favor of, or against, any
party.

     10.14  No Joint Venture. No party hereto shall make any warranties or
            ----------------
representations, or assume or create any obligations, on the other party's
behalf except as may be expressly permitted hereunder or in writing by such
other party.  Each party hereto shall be solely responsible for the actions of
all its respective employees, agents and representatives.


               [Remainder of this page intentionally left blank]

                                       56
<PAGE>

     IN WITNESS WHEREOF, each of the parties hereto has caused this Agreement
and Plan of Reorganization to be executed on its behalf as of the day and year
first above written.

                              ALLOY ONLINE, INC.



                              By: /s/ Matthew C. Diamond
                                  ----------------------------------
                                  Name: Matthew C. Diamond
                                  Title: Chief Executive Officer


                              ALLOY ACQUISITION SUB, INC.



                              By: /s/ Matthew C. Diamond
                                  ----------------------------------
                                  Name: Matthew C. Diamond
                                  Title: President


                              KUBIC MARKETING, INC.



                              By: /s/ Frank Messmann
                                  ----------------------------------
                                  Name: Frank Messmann
                                  Title: Chief Executive Officer

                              SWI HOLDINGS, LLC



                              By: /s/ Shawn Hecht
                                  ----------------------------------
                                  Name: Shawn Hecht
                                  Title: Managing Member

                                       57
<PAGE>

                             Index of Defined Terms
<TABLE>
<S>                                                                          <C>
Acquisition Sub..........................................................     7
Actions..................................................................    27
Estimated Company Net Working Capital....................................    46
Additional Adjustment Shares.............................................    57
Affiliate................................................................    52
Affiliate Shares.........................................................    42
Aggregate Consideration..................................................     9
Agreement................................................................     7
Business Day.............................................................     9
CERCLA...................................................................    28
Certificate of Merger....................................................     7
Closing..................................................................     9
Closing Date.............................................................     9
Closing Financial Certificate............................................    46
Code.....................................................................     7
Common Exchange Ratio....................................................    12
Common Share Exchange Ratio..............................................    12
Common Warrant Exchange Ratio............................................    12
Company..................................................................     7
Company Accountants......................................................    20
Company Balance Sheet....................................................    20
Company Balance Sheet Date...............................................    20
Company Certificate......................................................    15
Company Common Stock.....................................................     7
Company Confidential Information.........................................    51
Company Disclosure Schedule..............................................    17
Company Expenses.........................................................    59
Company Financial Statements.............................................    20
Company Interim Balance Sheet............................................    20
Company Interim Financial Statements.....................................    20
Company Material Adverse Effect..........................................    17
Company Option Plan......................................................    16
Company Options..........................................................    16
Company Stock............................................................     7
Company Subject Business.................................................    51
Constituent Corporations.................................................     8
Contract.................................................................    19
Convertible Securities...................................................     9
DGCL.....................................................................     7
Draft Financials.........................................................    42
Employment Agreements....................................................    42
Encumbrances.............................................................    24
Environmental Laws.......................................................    27
ERISA....................................................................    29
Event of Indemnification.................................................    52
Exchange Act.............................................................    36
Excluded Contract........................................................    26
Executory Period.........................................................    38
Filings..................................................................    39
Financial Adjustment Notice..............................................    57
Form 10-Q................................................................    35
Fully Diluted Company Common Share Amount................................    11
</TABLE>


<PAGE>

<TABLE>
<S>                                                                          <C>
Fully Diluted Company Share Amount.........................................  10
Fully Diluted Company Shares...............................................   9
GAAP.......................................................................  20
Governmental Authority.....................................................  27
Governmental Authorizations................................................  26
HSR Filing.................................................................  39
Indemnified Persons........................................................  53
Indemnifying Persons.......................................................  53
Indemnity Escrow Agent.....................................................  14
Indemnity Escrow Agreement.................................................  14
Indemnity Escrow Shares....................................................  15
Investigation..............................................................  38
Key Employees..............................................................  42
Leased Real Property.......................................................  24
Leases.....................................................................  24
Legal Requirements.........................................................  26
Licensed Software..........................................................  25
Lock-Up Agreement..........................................................  37
Losses.....................................................................  54
Mailing Lists..............................................................  31
Members' Materials.........................................................  40
Merger.....................................................................   8
Merger Consideration.......................................................  13
Merger Shares..............................................................  13
Minimum Value..............................................................  10
Monthly Balance............................................................  10
Net Working Capital Adjustment Factor......................................  14
Notes......................................................................  47
Outstanding Shares.........................................................   9
Parent Affiliate...........................................................  61
Parent Certificate.........................................................  15
Parent Common Stock........................................................   7
Parent Event of Indemnification............................................  52
Parent Indemnifying Parties................................................  54
Parent SEC Documents.......................................................  36
Parent Share Common Amount.................................................  11
Parent Share Series A Amount...............................................  11
Parent Share Series B Amount...............................................  11
Phase Three................................................................  16
Phase Three Material Adverse Effect........................................  17
Plan.......................................................................  29
Presumed Company Net Working Capital.......................................  13
Prohibited Transaction.....................................................  39
Proprietary Asset..........................................................  25
Registration Rights Agreements.............................................  38
Registration Statement.....................................................  42
Related Agreements.........................................................  37
Release Agreements.........................................................  38
Retained Debt..............................................................  46
Revised Amount.............................................................  57
Series A Exchange Ratio....................................................  12
Series A Preferred Stock...................................................   7
Series A Share Exchange Ratio..............................................  12
Series A Warrant Exchange Ratio............................................  12
Series B Exchange Ratio....................................................  12
Series B Preferred Stock...................................................   7
</TABLE>


<PAGE>

<TABLE>
<S>                                                                         <C>
Series B Share Exchange Ratio.............................................   12
Series B Warrant Exchange Ratio...........................................   12
Share Exchange Ratio......................................................   11
Stipulated Price..........................................................    9
Stockholder...............................................................    7
Stockholder Event of Indemnification......................................   53
Survival Date.............................................................   56
Surviving Corporation.....................................................    8
SWI Business..............................................................   51
SWI Confidential Information..............................................   51
SWI Distribution..........................................................    8
SWI Parties...............................................................   37
Tax.......................................................................   23
Taxes.....................................................................   23
Term Debt.................................................................   46
Third Party Claim.........................................................   55
Total Parent Share Amount.................................................    9
Total Warrant Share Amount................................................   10
Transfer Taxes............................................................   16
Warrant...................................................................   10
Warrant Share Common Amount...............................................   11
Warrant Share Series A Amount.............................................   11
Warrant Share Series B Amount.............................................   11
Working Capital Difference................................................   14
</TABLE>


<PAGE>

                                   EXHIBIT A

                         Form of Certificate of Merger
<PAGE>

                                   EXHIBIT B

                      Form of Indemnity Escrow Agreement
<PAGE>

                                 EXHIBIT C

                          Form of Lock-Up Agreement
<PAGE>

                                   EXHIBIT D

                         Form of Distributor Agreement
<PAGE>

                                   EXHIBIT E

                       Form of Non-Competition Agreement
<PAGE>

                                   EXHIBIT F

                     Form of Registration Rights Agreement
<PAGE>

                                   EXHIBIT G

                           Form of Release Agreement
<PAGE>

                                  EXHIBIT H

                                Form of Warrant
<PAGE>

                                  EXHIBIT I

                      Form of Opinion of Company Counsel
<PAGE>

                                   EXHIBIT J

                             Form of Certificates
<PAGE>

                                  EXHIBIT K

                  Form of Assignment and Assumption Agreement
<PAGE>

                                   EXHIBIT L

                        Form of Contribution Agreement


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