ALLOY ONLINE INC
SC 13D/A, EX-99.1, 2000-08-28
MISC GENERAL MERCHANDISE STORES
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THESE  SECURITIES HAVE NOT BEEN REGISTERED  UNDER THE SECURITIES ACT OF 1933, AS
AMENDED,  OR UNDER ANY STATE  SECURITIES  LAWS AND MAY NOT BE  OFFERED,  SOLD OR
TRANSFERRED UNLESS REGISTERED PURSUANT TO THE PROVISIONS OF SUCH LAWS, OR IF, IN
THE  OPINION  OF COUNSEL  REASONABLY  SATISFACTORY  TO ALLOY  ONLINE,  INC.,  AN
EXEMPTION  FROM SUCH  REGISTRATION  IS AVAILABLE.  THIS LEGEND SHALL BE ENDORSED
UPON ANY WARRANT ISSUED IN EXCHANGE FOR THIS WARRANT.

                          WARRANT TO PURCHASE SHARES OF
                   COMMON STOCK, PAR VALUE $.01 PER SHARE, OF
                               ALLOY ONLINE, INC.


No.: W-__                                                          July __, 2000

         THIS  CERTIFIES  THAT,  SWI Holdings,  LLC ("Holder") or its registered
assigns, for value received,  is entitled to purchase,  on the terms and subject
to the conditions  hereinafter  set forth,  from Alloy Online,  Inc., a Delaware
corporation  (the  "Company"),  at any time,  and from time to time,  during the
period  beginning on the date hereof and ending at 5:00 p.m. local New York, New
York time on the date which is exactly fifteen (15) months after the date hereof
(the "Expiration  Date"), that number of shares (the "Warrant Shares") of common
stock,  par value one cent  ($0.01)  per  share,  of the  Company  (the  "Common
Stock"), if any, as is determined in accordance with the provisions of Section 2
hereof.  This Warrant is issued  pursuant to the provisions of the Agreement and
Plan of  Reorganization  Agreement  dated as of the date hereof by and among the
Company,  Holder,  Alloy  Acquisition Sub, Inc. and Kubic  Marketing,  Inc. (the
"Reorganization Agreement").

         SECTION 1.  EXERCISE  PRICE.  The exercise  price per Warrant  Share at
which this Warrant  (the  "Warrant")  may be exercised  shall be $0.01 per share
(the  "Exercise  Price"),  as adjusted from time to time in accordance  with the
provisions of Section 4 hereof.

         SECTION 2.  EXERCISE OF WARRANT.

         2.1.     Number of Warrant Shares for Which Warrant is Exercisable.

         (a) Number and Type of Shares.  The number of Warrant  Shares for which
this Warrant may be exercised at any time prior to its expiration shall be equal
to the lesser of the  quotient  of the Minimum  Value (as defined  below) or the
Alternative Minimum Value (as defined below) divided by the average closing sale
price of the Common Stock as quoted on the NASDAQ National Market System for the
thirty (30)  trading days ending on the date which is exactly one (1) year after
the date hereof (the "Anniversary Date"), which Warrant shall be exercisable, if
at all, only during the period  beginning on the Anniversary  Date and ending on
the Expiration  Date.  The Minimum Value shall be determined as follows:  on the
date  which  is  exactly  one (1)  month  after  the  date  hereof  (the  "Month
Anniversary  Date"), and on each subsequent monthly  anniversary date thereafter
up to and including the Anniversary  Date, the


<PAGE>


Company shall  calculate a monthly  balance (each, a "Monthly  Balance"),  which
shall be equal to (a) the  average  closing  sale price of the  Common  Stock as
quoted on the NASDAQ National Market System for each of the trading days in such
monthly period multiplied by (b) the quotient of (i) the number of Merger Shares
(as defined in the Reorganization Agreement) issued to the Holder on the Closing
Date divided by (ii) 12, which quotient shall initially be 260,509 (the "Monthly
Balance  Shares"),  and  which  quotient  shall  be  increased  by  1/12  of the
Additional  Merger Shares upon  determination  of the Final  Revised  Amount (as
defined  in  the  Reorganization  Agreement)  pursuant  to  Section  8.6  of the
Reorganization Agreement. The Parent shall deliver a copy of such calculation to
the registered Warrant holder.  Promptly after the Anniversary Date, the Company
shall  calculate the "Minimum  Value," which shall be equal to $21,000,000  less
the sum of the twelve (12) Monthly  Balances,  and shall  deliver a copy of such
calculation  to  the  registered  Warrant  holder;  provided,  that  if  on  the
Anniversary  Date the sum of the  Monthly  Balances  exceeds  $21,000,000,  this
Warrant  shall be deemed to have expired  unexercised  and shall have no further
force or  effect;  and  provided  further  that in the event of an Excess  Sales
Month,  the Company shall  calculate the  Alternative  Minimum Value pursuant to
subsection (b) below.

         (b) Alternative  Minimum Value. The Alternative  Minimum Value shall be
calculated  in the  event  that  Holder  in any  month  commencing  on the Month
Anniversary Date up to and including the month ending the Anniversary Date sells
a number of shares of Common  Stock in excess of the number of  Monthly  Balance
Shares (an "Excess Sales Month").  Upon the occurrence of an Excess Sales Month,
the Monthly  Balance for such Excess Sales Month will be calculated as set forth
in the paragraph above and the number of Monthly Balance Shares shall be defined
as the "Monthly  Entitlement  Amount".  In any Excess  Sales Month,  the Monthly
Balance shall be equal to the gross proceeds received in respect of all sales of
Merger Shares in such month. The Monthly Balances for the remaining months up to
and including the month ending on the  Anniversary  Date,  provided that none of
these months are New Excess Sales Months (as defined  below),  shall be equal to
(a) the average  closing  sale price of the Common Stock as quoted on the NASDAQ
National  Market  System for each of the  trading  days in such  monthly  period
multiplied by (b) the quotient of (i) the total number of Merger Shares less (x)
the  aggregate of the prior  Monthly  Entitlement  Amounts and (y) the number of
Merger  Shares  sold in the Excess  Sales  Month,  divided by (ii) the number of
months  remaining  until the  month  ending  on the  Anniversary  Date (the "New
Monthly Entitlement Amount"). A "New Excess Sales Month" will occur in the event
that Holder sells in excess of the New Monthly  Entitlement  Amount of shares of
Common  Stock  in  any  month  up to  and  including  the  month  ending  on the
Anniversary  Date.  In the event of a New  Excess  Sales  Month,  the  remaining
Monthly   Balances  will  be  calculated  in  accordance  with  this  paragraph,
substituting  the  New  Monthly   Entitlement   Amount  for  the  prior  Monthly
Entitlement Amount. If any Excess Sales Month shall have occurred, then promptly
after the Anniversary Date, the Company shall calculate the "Alternative Minimum
Value,"  which  shall be equal to  $21,000,000  less the sum of the twelve  (12)
Monthly Balances  calculated  pursuant to (i) this subsection (b) and (ii) under
subsection (a) for all months prior to the Excess Sales Month, and shall deliver
a copy of such calculation to the registered Warrant holder;  provided,  that if
on the Anniversary  Date the sum of the Monthly  Balances  exceeds  $21,000,000,
this  Warrant  shall be deemed to have  expired  unexercised  and shall  have no
further  force or  effect.  Nothwithstanding  anything  contained  herein to the
contrary,  if all holders of Merger Shares realize aggregate gross proceeds from
sales of the Common Stock of



                                      -2-
<PAGE>


$21,000,000 or more prior to the Anniversary  Date, this Warrant shall be deemed
to have  expired  unexercised  and shall  have no further  force or effect.  The
Company shall not be required to issue any Warrant  Shares  hereunder if the sum
of the number of Warrant Shares to be issued  hereunder,  plus all Merger Shares
issued pursuant to the Reorganization Agreement would exceed 19.9% of the number
of shares  outstanding  prior to issuance of the Merger  Shares unless and until
the Company shall have received  approval of its stockholders (not including the
holders of the Merger Shares); provided that the period during which the Warrant
may be  exercised  shall be extended by any period  during which the Warrant can
not be  exercised  pursuant  to the  terms  of  this  sentence.  Notwithstanding
anything  contained herein to the contrary,  however,  if the exercise of all or
any portion of this Warrant  would require the Company to obtain the approval of
its stockholders  prior to issuing and listing on the primary trading market for
the  Common  Stock the  shares of Common  Stock to be issued  upon the  exercise
hereof, the Company may elect, upon notice to the registered holder hereof given
at any time prior to the Anniversary Date (a "Redemption Notice"), to redeem all
or a portion of the Warrant for a cash amount, equal in the aggregate, to all or
a portion of the Minimum Value or  Alternative  Minimum  Value,  as  applicable,
provided that no such redemption would disqualify the Merger from treatment as a
tax  free  "reorganization"  under  the  Code.  Any  such  redemption  shall  be
consummated in the manner set forth in subsection (b) hereof.

         (c)  Redemption.  Upon  delivery of a Redemption  Notice,  this Warrant
shall be redeemed,  in whole or in part, as specified in the Redemption  Notice,
on that date which is exactly  one year and one month after the date hereof (the
"Redemption Date") as follows:

                  (i) Redemption  Price.  The "Redemption  Price" shall be, with
respect  to each  share into which  this  Warrant  shall be  exercisable  and in
respect  of  which  this  Warrant  is to be  redeemed,  an  amount  equal to the
difference between (x) $0.01 per share and (y) the average closing sale price of
the Common Stock as quoted on the NASDAQ  National  Market System for the thirty
(30) trading days ending on the Anniversary Date (the "Stipulated Price").

                  (ii) Mechanics of Redemption.  The Redemption  Notice shall be
given by the Company by delivery in person, certified or registered mail, return
receipt  requested,  telecopier or telex, to each holder of record (at the close
of business on the business day next  preceding the day on which the  Redemption
Notice is given)  notifying  such holder of the  redemption  and  specifying the
Redemption  Price,  the  Redemption  Date,  the number of  Warrant  Shares to be
redeemed from such holder  (computed on a pro rata basis in accordance  with the
number of such shares into which all  Warrants  held by all holders  thereof are
exercisable)  and the place where said  Redemption  Price shall be payable.  The
Redemption  Notice  shall be addressed to each holder at his address as shown by
the records of the Company. From and after the close of business on a Redemption
Date,  unless  there shall have been a default in the payment of the  Redemption
Price,  all rights of holders of this Warrant to exercise it into Warrant Shares
which have been so redeemed  (except the right to receive the Redemption  Price)
shall cease on such Redemption Date.

                  (iii) Funds.  On or prior to the Redemption  Date, the Company
shall deposit the  Redemption  Price for all shares into which the Warrant shall
be exercisable  which are being redeemed with a bank or trust company as a trust
fund for the  benefit of the  respective  holders  of


                                      -3-
<PAGE>


the  shares  into  which  the  Warrant  shall  be  exercisable   designated  for
redemption,  with  irrevocable  instructions  and authority to the bank or trust
company to pay the Redemption Price for such shares to their respective  Warrant
holders on or after the Redemption  Date upon receipt of  notification  from the
Company that such holder has surrendered  his, her or its Warrant to the Company
for redemption.  As of the date of such deposit (even if prior to the Redemption
Date),  the deposit shall  constitute full payment of the Redemption  Price, and
from  and  after  the  date of the  deposit  the  Warrant  shall  no  longer  be
exercisable  for the shares into which the Warrant was exercisable so called for
redemption,  and the holder of this  Warrant  shall have no rights with  respect
thereto  except the right to receive from the bank or trust  company  payment of
the  Redemption  Price  therefor,  without  interest,  upon  surrender  of their
Warrant.  The balance of any monies  deposited  by the Company  pursuant to this
subsection (iii) remaining  unclaimed at the expiration of the first anniversary
of the  Redemption  Date shall  thereafter  be returned to the Company  upon its
request in a resolution of its Board of Directors.

         2.2.     Procedure for Exercise of Warrant.

         (a) To  exercise  this  Warrant in whole or in part,  the Holder  shall
deliver to the Company,  at its principal executive office (or such other office
of the Company in the United  States as the Company may  designate  by notice in
writing to the Holder) on or prior to 5:00 p.m. local New York, New York time on
the Expiration  Date, (i) the Warrant  Certificate  attached hereto completed to
specify  the number of  Warrant  Shares as to which the  Holder is  electing  to
exercise  under  this  Warrant,  (ii)  consideration  in an amount  equal to the
aggregate  Exercise Price of the Warrant Shares being  purchased,  consisting of
cash or a certified or official bank check, payable to the order of the Company,
and (iii) if this Warrant is being  exercised  in whole or the last  fraction of
this Warrant is being exercised, this Warrant.

         2.3 Transfer  Restriction Legend. This Warrant and each certificate for
Warrant  Shares  initially  issued upon exercise of this Warrant,  unless at the
time of exercise such Warrant Shares are registered  under the Securities Act of
1933,  as  amended  (the  "Act"),  shall  bear  the  following  legend  (and any
additional  legend  required by any securities  exchange upon which such Warrant
Shares may, at the time of such  exercise,  be listed and any  applicable  state
securities administration or commission) on the face thereof:

         THESE  SECURITIES HAVE NOT BEEN REGISTERED  UNDER THE SECURITIES ACT OF
         1933,  AS AMENDED,  OR UNDER ANY STATE  SECURITIES  LAWS AND MAY NOT BE
         OFFERED,   SOLD  OR  TRANSFERRED  UNLESS  REGISTERED  PURSUANT  TO  THE
         PROVISIONS  OF SUCH LAWS,  OR IF, IN THE OPINION OF COUNSEL  REASONABLY
         SATISFACTORY TO ALLOY ONLINE, INC., AN EXEMPTION FROM SUCH REGISTRATION
         IS AVAILABLE.

         2.4 Acknowledgment of Continuing  Obligation.  The Company will, at the
time of the exercise of this Warrant,  in whole or in part,  upon request of the
Holder,  acknowledge  in  writing  its  continuing  obligation  to the Holder in
respect of any rights to which the Holder  shall  continue to be entitled  after
such exercise in accordance with this Warrant, provided, that the failure of the


                                      -4-
<PAGE>


Holder to make any such request  shall not affect the  continuing  obligation of
the Company to the Holder in respect of such rights.

         2.5  Investment   Representation.   The  Holder  of  this  Warrant,  by
acceptance hereof,  acknowledges that (i) the Holder is an "accredited investor"
within the  definition  of  Regulation D of the Act, (ii) this Warrant and, upon
exercise,  the Warrant  Shares,  are being acquired  solely for the Holder's own
account and not as a nominee for any other party, and for investment,  and (iii)
the Holder will not offer, sell,  transfer,  assign or otherwise dispose of this
Warrant or the Warrant  Shares issued upon exercise  hereof,  unless  registered
under the Act and applicable  state securities laws or pursuant to an opinion of
counsel   reasonably   satisfactory  to  the  Company  that  an  exemption  from
registration  under such laws is available.  Upon exercise of this Warrant,  the
Holder  shall,  if  requested  by the Company,  confirm,  in writing,  in a form
reasonably satisfactory to the Company, that the Warrant Shares so purchased are
being acquired  solely for the Holder's own account and not as a nominee for any
party for investment.

         2.6 Registration  Rights.  The shares of Common Stock issuable upon the
exercise of this  Warrant are  entitled to  registration  rights  granted in and
pursuant to that  Registration  Rights  Agreement  of even date  herewith by and
between the Company, the Holder and the other parties named therein.

         SECTION 3.   OWNERSHIP, TRANSFER.

         3.1  Ownership  of this  Warrant.  The  Company  may deem and treat the
person in whose name this Warrant is  registered  as the Holder and owner hereof
(notwithstanding  any  notations of  ownership or writing  hereon made by anyone
other than the Company) for all purposes and shall not be affected by any notice
to the contrary, until presentation of this Warrant for registration of transfer
as provided in this Section 3.

         3.2 Exchange,  Transfer and  Replacement.  This Warrant is exchangeable
upon the  surrender  hereof by the Holder to the Company at its office or agency
for new Warrants of like tenor and date  representing in the aggregate the right
to purchase the number of Warrant Shares purchasable hereunder, each of such new
Warrants  to  represent  the  portion  of this  Warrant  exchanged  as  shall be
designated by the Holder at the time of such surrender.  Subject to the terms of
this Warrant, this Warrant and all rights hereunder are transferable in whole or
in part  upon the  books of the  Company  by the  Holder  in  person  or by duly
authorized  attorney,  and a new  Warrant  shall  be made and  delivered  by the
Company,  of the same tenor as this  Warrant but  registered  in the name of the
transferee,  upon  surrender  of this  Warrant  duly  endorsed at said office or
agency of the  Company.  Upon  receipt  by the  Company of  evidence  reasonably
satisfactory  to it of the  loss,  theft,  destruction  or  mutilation  of  this
Warrant,  and, in case of loss,  theft or destruction,  of indemnity or security
reasonably  satisfactory  to it, and upon  surrender  and  cancellation  of this
Warrant,  if mutilated,  the Company will make and deliver a new Warrant of like
tenor, in lieu of this Warrant.  This Warrant shall be promptly  canceled by the
Company upon the surrender  hereof in connection with any exchange,  transfer or
replacement.  The  Company  shall pay all  expenses,  taxes  (other  than  stock
transfer  taxes and income taxes) and other charges  payable in connection  with
the  preparation,  execution  and  delivery of Warrant  Shares  pursuant to this
Section 3. Notwithstanding the foregoing, this Warrant may not be


                                      -5-
<PAGE>


transferred to any Person other than pursuant to the  Investment  Representation
and Lock-Up Agreement dated as of the date hereof by and between the Company and
the Holder.

         SECTION   4.   REORGANIZATION,   RECLASSIFICATION,    RECAPITALIZATION,
CONSOLIDATION,  MERGER OR SALE. If any capital reorganization,  reclassification
or  recapitalization  of the capital stock of the Company,  or  consolidation or
merger of the  Company,  or sales of all or  substantially  all of its assets to
another  entity,  shall be  effected  in such a way that  holders  of any of the
Warrant Shares would, if this Warrant were exercised prior to the effective date
thereof, be entitled to receive stock,  securities,  cash or assets with respect
to or in exchange for any of such Warrant  Shares,  then, as a condition of such
reorganization,  reclassification,   recapitalization,  consolidation,  sale  or
merger, lawful and adequate provisions shall be made whereby each holder of this
Warrant  shall  thereupon be entitled to receive,  upon the exercise  hereof and
upon the basis and upon the terms and conditions specified herein and in lieu of
the Warrant Shares, such shares of stock,  securities,  cash or assets as may be
issued or payable  with  respect to or in exchange  for a number of  outstanding
shares of any of the Warrant  Shares equal to the number of shares as would have
been received upon exercise of this Warrant at the Exercise Price then in effect
immediately  before  such  reorganization,  reclassification,  recapitalization,
consolidation, sale or merger, and in any such case appropriate provisions shall
be made with respect to the rights and  interests of the holders to the end that
the provisions hereof (including without  limitation  provisions for adjustments
of the applicable  Exercise Price) shall thereafter be applicable,  as nearly as
may be  practicable,  in relation to any rights to acquire or shares of stock or
securities   delivered  to  holders  in  connection  with  such  reorganization,
reclassification,  recapitalization, consolidation, sale or merger. Prior to the
consummation  of any  consolidation  or merger or sale of assets of the Company,
the successor  corporation  resulting from such  consolidation or merger, or the
purchaser of such assets,  shall agree in writing to be bound by the  provisions
hereof.  Before  taking any action that would cause an  adjustment  reducing the
Exercise  Price  below the  then-existing  par value of the shares of any of the
Warrant  Shares  issuable upon exercise of this Warrant,  the Company shall take
any  corporate  action that may, in the opinion of its counsel,  be necessary in
order  that  the  Company   may  validly  and  legally   issue  fully  paid  and
nonassessable shares of such Warrant Shares at such adjusted Exercise Price.

         SECTION 5. COVENANTS OF THE COMPANY.  The Company hereby covenants and
agrees that:

         5.1.  Reservation of Shares. The Company will reserve and set apart and
have at all  times,  free  from  pre-emptive  rights,  a  number  of  shares  of
authorized  but  unissued  Common  Stock  deliverable  upon the  exercise of the
Warrant,  and any other rights or privileges  provided for herein  sufficient to
enable it at any time to fulfill all its obligations hereunder.

         5.2. Avoidance of Certain Actions. The Company  will not, by  amendment
of its  organizational  documents  or through  any  reorganization,  transfer of
assets,  consolidation,  merger, issue or sale of securities or otherwise, avoid
or take any action  which would have the effect of avoiding  the  observance  or
performance  of any of the terms to be observed or  performed  hereunder  by the
Company,  but will at all times in good faith  assist in carrying out all


                                      -6-
<PAGE>


of the  provisions  of this  Warrant  and in taking of all such action as may be
necessary  or  appropriate  in order to protect the rights of the Holder of this
Warrant.

         5.3.  Governmental  Approvals.  If any  Warrant  Shares  required to be
reserved for the purposes of exercise of this Warrant require  registration with
or approval of any governmental  authority under any Federal law (other than the
Act) or under  any state law  before  such  Warrant  Shares  may be issued  upon
exercise of this Warrant,  the Company will, at its expense, as expeditiously as
possible,  use its best  efforts to cause such shares to be duly  registered  or
approved, as the case may be.

         5.4.  Binding on  Successors.  This  Warrant  shall be binding upon any
entity succeeding to the Company by merger,  consolidation or acquisition of all
or substantially all of the Company's assets.

         SECTION 6. NOTIFICATIONS BY THE COMPANY.  In case at any time:

                  (a) there shall be proposed any transaction of a type referred
to in Section 4 hereof, or

                  (b) there  shall  be  proposed  a  voluntary  or   involuntary
dissolution, liquidation or winding-up of the Company;

then, in any one or more of such cases, the Company shall give written notice to
the Holder of the date on which (i) the books of the  Company  shall  close or a
record shall be taken for such dividend,  distribution,  subscription rights, or
other   transaction,    and   (ii)   such   reorganization,    reclassification,
consolidation,  merger,  sale,  dissolution,  other transaction,  liquidation or
winding-up  shall take place,  as the case may be. Such written  notice shall be
given not less than five (5) business  days prior to the taking of the action in
question.

         SECTION 7. NOTICES.  Any notice or other document required or permitted
to be  given or  delivered  to the  Holder  shall be  delivered  at,  or sent by
certified or  registered  mail to the Holder at the address  listed in the stock
records of the Company or to such other address as shall have been  furnished to
the  Company in writing by such  Holder in  accordance  herewith.  Any notice or
other  document  required or  permitted  to be given or delivered to the Company
shall be delivered at, or sent by certified or registered mail to, the principal
office of the  Company,  Attention:  President  or such other name or address as
shall have been furnished to the Holder by the Company in accordance herewith.

         SECTION 8. LIMITATION OF LIABILITY. No provision hereof, in the absence
of  affirmative  action by the Holder to purchase  Warrant  Shares,  and no mere
enumeration herein of the rights or privileges of the Holder, shall give rise to
any liability of the Holder for the Exercise  Price or as a  stockholder  of the
Company,  whether  such  liability is asserted by the Company or by creditors of
the Company.


                                      -7-
<PAGE>


         SECTION 9.  GOVERNING  LAW.  This  Warrant  shall be  governed  by, and
construed  and enforced in accordance  with,  the laws of the State of Delaware,
without giving effect to its conflicts of laws provisions.

         SECTION  10.  MISCELLANEOUS.  No term of this  Warrant  may be amended,
except  with the joint  written  consent  of the  Holder  and the  Company.  The
headings in this Warrant are for purposes of reference only and shall not affect
the meaning or construction of any of the provisions hereof.

         IN WITNESS  WHEREOF,  Alloy Online,  Inc. has caused this Warrant to be
signed by its duly authorized officer on the date first written above.


                                        ALLOY ONLINE, INC.




                                        By: /s/ Matthew C. Diamond
                                            ------------------------------------
                                        Name: Matthew C. Diamond
                                              ----------------------------------
                                        Title: Chief Executive Officer
                                               ---------------------------------



                                      -8-
<PAGE>


                                   ASSIGNMENT

            TO BE EXECUTED BY THE REGISTERED HOLDER IF IT DESIRES AND
                 IS PERMITTED TO TRANSFER THE WITHIN WARRANT OF

                               ALLOY ONLINE, INC.


         FOR VALUE  RECEIVED,  ____________________  hereby  sells,  assigns and
transfers unto  ______________________  the right to purchase ___________ of the
number of shares of Common Stock covered by the within Warrant,  and does hereby
irrevocably constitute and appoint ___________________, attorney to transfer the
Warrant  on the  books of the  Company  with  full  power of  substitution.  All
capitalized  terms used herein and not otherwise defined shall have the meanings
ascribed to them in the Warrant to which this Assignment is attached.


Signature:________________________________(SEAL)

Address:  ________________________________

          ________________________________


Dated:_________________




In the presence of:                         [Name of Institution]


_________________                           By:_________________________________




                                     NOTICE:

         The signature to the foregoing  Assignment  must correspond to the name
as written  upon the face of the within  Warrant  in every  particular,  without
alteration or enlargement or any change whatsoever.


                                      -9-
<PAGE>


                               WARRANT CERTIFICATE

                     TO BE EXECUTED BY THE REGISTERED HOLDER
                 IF IT DESIRES TO EXERCISE THE WITHIN WARRANT OF

                               ALLOY ONLINE, INC.


         The  undersigned  hereby  irrevocably  exercises  the right to purchase
_________ shares of Common Stock,  obtainable by exercise of the within Warrant,
according to the  conditions  thereof and herewith makes payment of the Exercise
Price in the amount of  $___________  for such shares in full.  All  capitalized
terms used herein and not otherwise  defined shall have the meanings ascribed to
them in the Warrant to which this Warrant Certificate is attached.



                                       Signature:_________________________(SEAL)

                                       Address:___________________________

                                               ___________________________


Dated:_____________________


In the presence of :                                 [Name of Institution]


___________________________                          By:________________________




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