ADFORCE INC
8-A12G, 1999-05-04
COMPUTER PROCESSING & DATA PREPARATION
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<PAGE>
                                       
                        SECURITIES AND EXCHANGE COMMISSION
                           WASHINGTON, D.C. 20549

                           ----------------------

                                   FORM 8-A

             FOR REGISTRATION OF CERTAIN CLASSES OF SECURITIES
                    PURSUANT TO SECTION 12(b) OR 12(g) OF
                     THE SECURITIES EXCHANGE ACT OF l934

                                 ADFORCE, INC.
         ------------------------------------------------------
         (Exact name of registrant as specified in its charter)

             DELAWARE                                 33-0694260
     (State of incorporation                       (I.R.S. Employer 
         or organization)                         Identification No.)

   10590 NORTH TANTAU AVENUE
       CUPERTINO, CALIFORNIA                             95014
(Address of principal executive offices)              (Zip Code)

If this Form relates to the registration of a class of securities pursuant to 
Section 12(b) of the Exchange Act and is effective pursuant to General 
Instruction A.(c), check the following box.       [ ]

If this Form relates to the registration of a class of securities pursuant to 
Section 12(g) of the Exchange Act and is effective pursuant to General 
Instruction A.(d), check the following box.       [x]
                                       
 Securities Act registration statement file number to which this form relates:

                                   333-73231

         Securities to be registered pursuant to Section 12(b) of the Act:

                                     NONE

         Securities to be registered pursuant to Section 12(g) of the Act:

                  COMMON STOCK, $0.001 PAR VALUE PER SHARE
                  ----------------------------------------
                              (Title of Class)


<PAGE>

ITEM 1.   DESCRIPTION OF REGISTRANT'S SECURITIES TO BE REGISTERED.

          The description of the Common Stock of Registrant set forth under 
the caption "Description of Capital Stock" in Registrant's Registration 
Statement on Form S-1 (File No. 333-73231) as originally filed with the 
Securities and Exchange Commission on March 2, 1999, or as subsequently 
amended (the "REGISTRATION STATEMENT"), and in the Prospectus included in the 
Registration Statement, is hereby incorporated by reference in response to 
this item.

ITEM 2.   EXHIBITS.

          The following exhibits are filed herewith or incorporated herein by 
reference:

          Exhibit
          Number    Exhibit Title or Description
          -------   ----------------------------

          3.1       Registrant's First Amended and Restated Certificate of 
                    Incorporation (incorporated by reference to Exhibit 3.1 
                    to the Registration Statement).

          3.2       Registrant's Second Amended and Restated Certificate of 
                    Incorporation of the Registrant to be effective upon the 
                    closing of this offering (incorporated by reference to 
                    Exhibit 3.2 to the Registration Statement).

          3.3       Registrant's Restated Bylaws, as amended (incorporated by 
                    reference to Exhibit 3.3 to the Registration Statement).

          4.1       Specimen Stock Certificate for the Registrant's Common 
                    Stock (incorporated by reference to Exhibit 4.1 to the 
                    Registration Statement).

          4.2       Amended and Restated Investors' Rights Agreement by and 
                    between Imgis, Inc. and certain investors dated as of 
                    July 15, 1998 (incorporated by reference to Exhibit 4.2 
                    of the Registration Statement).

          4.3       Amended and Restated Voting Agreement by and between 
                    Imgis, Inc. and certain investors dated as of July 15, 
                    1998 (incorporated by reference to Exhibit 4.3 to the 
                    Registration Statement).

<PAGE>

         99.1       The description of Registrant's Common Stock set forth 
                    under the caption "Description of Capital Stock" on pages 
                    57 through 58 of the Prospectus included in the 
                    Registration Statement.


<PAGE>

                                   SIGNATURE


          Pursuant to the requirements of Section 12 of the Securities 
Exchange Act of 1934, the Registrant has duly caused this registration 
statement to be signed on its behalf by the undersigned, thereunto duly 
authorized.

Dated:  April 30, 1999             AdForce, Inc.



                                   By: /s/ John A. Tanner
                                       -------------------------------
                                       John A. Tanner
                                       Executive Vice President and
                                       Chief Financial Officer


<PAGE>


                               INDEX TO EXHIBITS

          Exhibit
          Number    Exhibit Title or Description
          -------   ----------------------------

          3.1       Registrant's First Amended and Restated Certificate of 
                    Incorporation (incorporated by reference to Exhibit 3.1 
                    to the Registration Statement).

          3.2       Registrant's Second Amended and Restated Certificate of 
                    Incorporation of the Registrant to be effective upon the 
                    closing of this offering (incorporated by reference to 
                    Exhibit 3.2 to the Registration Statement).

          3.3       Registrant's Restated Bylaws, as amended (incorporated by 
                    reference to Exhibit 3.3 to the Registration Statement).

          4.1       Specimen Stock Certificate for the Registrant's Common 
                    Stock (incorporated by reference to Exhibit 4.1 to the 
                    Registration Statement).

          4.2       Amended and Restated Investors' Rights Agreement by and 
                    between Imgis, Inc. and certain investors dated as of 
                    July 15, 1998 (incorporated by reference to Exhibit 4.2 
                    of the Registration Statement).

          4.3       Amended and Restated Voting Agreement by and between 
                    Imgis, Inc. and certain investors dated as of July 15, 
                    1998 (incorporated by reference to Exhibit 4.3 to the 
                    Registration Statement).

         99.1       The description of Registrant's Common Stock set forth 
                    under the caption "Description of Capital Stock" on pages 
                    57 through 58 of the Prospectus included in the 
                    Registration Statement.





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