PRISM FINANCIAL CORP
8-K, 2000-02-04
MORTGAGE BANKERS & LOAN CORRESPONDENTS
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                     SECURITIES AND EXCHANGE COMMISSION
                           WASHINGTON, D.C. 20549
                                  FORM 8-K

                          CURRENT REPORT PURSUANT
                       TO SECTION 13 OR 15(D) OF THE
                      SECURITIES EXCHANGE ACT OF 1934

     Date of Report (Date of Earliest Event Reported): January 27, 2000


                        PRISM FINANCIAL CORPORATION
           (Exact Name of Registrant as Specified in its Charter)


                                  DELAWARE
               (State or Other Jurisdiction of Incorporation)


                 0-19058                             36-4279417
          (Commission File Number)        (I.R.S. Employer Identification No.)

                440 North Orleans                                   60610
                Chicago, Illinois
                (Address of Principal Executive offices)           (Zip Code)


                               (312) 494-0020
            (Registrant's Telephone Number, Including Area Code)



 Item 5.           Other Events.

 Rights Agreement

      On January 27, 2000, the Board of Directors of Prism Financial
 Corporation (the "Company") authorized and declared a distribution of one
 right ("Right") for each share of Common Stock outstanding as of the close
 of business on February 7, 2000.

      Each Right will entitle the holder to purchase from the Company one
 one-thousandth of a share of Series A Junior Participating Preferred Stock
 of the Company at an exercise price of $17.00, subject to certain
 adjustments.  The Rights will expire in January 2010.  The description and
 terms of the Rights will be set forth in a Rights Agreement, as the same
 may be amended from time to time (the "Rights Agreement"), between the
 Company and LaSalle Bank National Association, as rights agent.

      The Rights will not be exercisable unless (i) a person or group
 acquires beneficial ownership of 15% or more of the Company's Common Stock,
 (ii) a person or group commences a tender or exchange offer upon
 consummation of which such person or group would beneficially own 15% or
 more of the Company's Common Stock or (iii) the Board of Directors
 determines that a person or group, having obtained beneficial ownership of
 at least 10% of the Company's Common Stock, is seeking short-term financial
 gain which would not serve the long-term interests of the Company or whose
 ownership is causing or is likely to cause a material adverse impact on the
 Company (an "Adverse Person").  The Company will generally be entitled to
 redeem the Rights at $0.001 per Right at any time prior to 10 days (subject
 to extension) following a public announcement that a 15% position has been
 acquired.  The Company will not be entitled, however, to redeem the Rights
 following a determination by the Board of Directors that any person or
 group is an Adverse Person.  Prior to the date upon which the rights would
 become exercisable under the Plan, the Company's outstanding stock
 certificates will represent both the shares of the Company's Common Stock
 and the Rights, and the Rights will trade only with the shares of Common
 Stock.

      Generally, if the Rights become exercisable by virtue of a person or
 group acquiring beneficial ownership of 15% or more of the Company's Common
 Stock, other than pursuant to a tender or exchange offer for all
 outstanding shares of the Company approved by a majority of the independent
 directors not affiliated with a 15%-or-more stockholder, or the Board of
 Directors determines that any person or group is an Adverse Person, then
 each stockholder, other than the acquiror or Adverse Person, as the case
 may be, is entitled to purchase, for the exercise price, that number of
 shares of the Company's Common Stock that, at the time of the transaction,
 will have a market value of two times the exercise price of the Rights.  In
 addition, if, after the Rights become exercisable, the Company is acquired
 in a merger or other business combination, or 50% or more of its assets or
 earning power are sold, each Right will entitle the holder to purchase, at
 the exercise price of the Rights, that number of shares of common stock of
 the acquiring company that, at the time of the transaction, will have a
 market value of two times the exercise price of the Rights.

      The foregoing description of the Rights Agreement does not purport to
 be complete and is qualified in its entirety by reference to the Rights
 Agreement.  A copy of the Rights Agreement will be filed shortly with the
 Securities and Exchange Commission.


 Item 7. Financial Statements, Pro Forma Financial Information and Exhibits.

 (c)      Exhibits

 Exhibit No.    Exhibit

 99.2           Press Release dated January 27, 2000


                                 SIGNATURES

 Pursuant to the requirements of the Securities Exchange Act of 1934, the
 registrant has duly caused this report to be signed on its behalf by the
 undersigned thereunto duly authorized.

                                    PRISM FINANCIAL CORPORATION

                                    By: /s/ DAVID A. FISHER
                                        ------------------------
 Date:  February 4, 2000            Name:  David A. Fisher
                                    Title: Senior Vic President,
                                             Chief Financial Officer
                                             and Secretary



 EXHIBIT INDEX

 Exhibit No.    Exhibit

 99.2           Press Release dated January 27, 2000




                                                               EXHIBIT 99.2


 FOR IMMEDIATE RELEASE


                     PRISM FINANCIAL CORPORATION ADOPTS
                          STOCKHOLDER RIGHTS PLAN

      CHICAGO, IL: January 27, 2000 -- Prism Financial Corporation
 (NASDAQ:PRFN) announced today that its board of directors adopted a
 Stockholder Rights Plan designed to secure the long term value of the
 stockholders' investment and to protect stockholders from coercive takeover
 tactics.

      Under the Stockholder Rights Plan, each stockholder of record as of
 the close of business on February 7, 2000 will receive a dividend at the
 rate of one right for each share of the Company's common stock, par value
 $0.01 per share. Each right initially will entitle stockholders to buy one
 unit of a share of preferred stock for $17.00.  The rights will be
 exercisable only if a person or group acquires beneficial ownership of 15
 percent or more of the Company's common stock or commences a tender offer
 that would result in that person or group owning 15 percent or more of the
 common stock.  If such a person or group acquires 15 percent or more of the
 common stock, the rights are triggered.  The rights may also be triggered
 if the board of directors determines that a person or group having obtained
 beneficial ownership of at least 10% of the Company's common stock, is
 seeking short-term financial gain which would not serve the long-term
 interests of the Company.  Each right will entitle the stockholders (other
 than such person or group discussed above) to purchase the number of shares
 of the Company's common stock having a then current market value of twice
 the right's exercise price.  The rights will expire on January 27, 2010.

      The Company will generally be entitled to redeem the rights at $0.001
 per right at any time prior to 10 days (subject to extension) following a
 public announcement that a 15 percent position has been acquired.  The
 Company will not be entitled, however, to redeem the rights following a
 determination by the board of directors that any person or group is trying
 to initiate coercive takeover tactics or cause a material adverse impact on
 the Company.

      The rights distribution is not taxable to the Company or its
 stockholders and has no dilutive effect unless exercised.

 About Prism Financial Corporation

      Prism Financial Corporation is a leading national retail mortgage
 banking company that originated more than $8 billion in loans in 1998, on a
 pro forma basis, making it the 11th largest retail originator in the
 country.  Based in Chicago, Prism is nationally licensed, with more than
 1,200 loan officers in 27 states.  Prism operates through more than 150
 retail branches as well as through partnerships with major Internet
 companies.  Prism's lines of business include growing e-commerce and
 ancillary services divisions and an affordable housing and historic tax
 credit syndication business.  Prism Financial's common stock trades on
 NASDAQ under the ticker symbol PRFN.  Prism Financial's subsidiaries
 include Prism Mortgage Company of Chicago; Pacific Guarantee Mortgage Corp.
 of Point Richmond, Calif.; Mortgage Market Inc. of Lake Oswego, Ore.; First
 City Financial Corp. of Englewood, Colo.; PointSource Financial, L.L.C. of
 Dallas, Texas; and Apollo Housing Capital, L.L.C. of Cleveland Ohio.

 Safe Harbor Provision

      The Private Securities Litigation Reform Act of 1995 provides a "safe
 harbor" for certain forward-looking statements.  This press release may
 contain forward-looking statements that reflect the Company's current views
 with respect to future events and financial performance.  These forward-
 looking statements are subject to certain risks and uncertainties, which
 could cause future results to differ materially from historical results or
 those anticipated.  The words "believe," "expect," "anticipate," "intend,"
 "estimate," "goals," "would," "could," "should," and other expressions
 which indicate future events and trends identify forward-looking
 statements.  Readers are cautioned not to place undue reliance on these
 forward-looking statements, which speak only as of their dates, and if no
 date is provided, then such statements speak only as of today.  The Company
 undertakes no obligation to publicly update or revise any forward-looking
 statements, whether as a result of new information, future events or
 otherwise.  Several factors, including those disclosed in the Company's
 prospectus filed as part of its registration statement (333-74883) filed
 with the Securities and Exchange Commission, could cause future results to
 differ materially from historical results or those anticipated.

 CONTACT:  Prism Financial Corporation
           For Press Inquiries:
           Lisa Morrell, 312/410-8662
               or
           For Investor Inquiries:
           David Fisher, 312/410-8488





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