NETCENTIVES INC
S-8, 1999-12-07
BUSINESS SERVICES, NEC
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<PAGE>

        As filed with the Securities and Exchange Commission on December 7, 1999
                                              Registration No. _________________
================================================================================

                      SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C. 20549
                               ________________

                                   FORM S-8
                            REGISTRATION STATEMENT
                                     under
                          THE SECURITIES ACT OF 1933
                               ________________

                               Netcentives Inc.
            (Exact name of Registrant as specified in its charter)


          Delaware                                     93-1213291
   (State of incorporation)                 (I.R.S. Employer Identification No.)

                               690 Fifth Street
                            San Francisco, CA 94107
                   (Address of principal executive offices)
                            _______________________

                       1999 Employee Stock Purchase Plan
                            1996 Stock Option Plan
                       1999 Directors' Stock Option Plan
                           (Full title of the Plans)
                            _______________________

                                West Shell, III
                     Chairman and Chief Executive Officer
                               Netcentives Inc.
                               690 Fifth Street
                            San Francisco, CA 94107
                                (415) 538-1888
(Name, address and telephone number, including area code, of agent for service)
                            _______________________
                                   Copy to:
                                 Sanjay Khare
                               Venture Law Group
                          A Professional Corporation
                              2800 Sand Hill Road
                         Menlo Park, California 94025
                                (650) 854-4488

- ------------------------------------------------------------------------------
                        CALCULATION OF REGISTRATION FEE
- ------------------------------------------------------------------------------
<TABLE>
<CAPTION>
                                                                  Proposed       Proposed
                                                                   Maximum        Maximum
                                               Maximum Amount     Offering       Aggregate      Amount of
                                                   to be          Price Per      Offering      Registration
Title of Securities to be Registered           Registered(1)        Share          Price           Fee
- ---------------------------------------------------------------------------------------------------------------
<S>                                           <C>                 <C>            <C>           <C>
1999 Employee Stock Purchase Plan
 Common Stock,
 $.001 par value...........................     300,000 Shares    $20.75(2)      $6,225,000.00     $ 1,643.40

1996 Stock Option Plan
 Common Stock,
 $.001 par value...........................   6,100,855 Shares    $ 0.37 (3)     $ 2,257,316.35    $   595.93

 Common Stock,
 $.001 par value...........................     905,961 Shares    $26.32 (4)     $23,844,893.52    $ 6,295.05

1999 Directors' Stock Option Plan
 Common Stock,
 $.001 par value...........................     400,000 Shares    $26.32 (4)     $10,528,000.00    $ 2,779.39

           TOTAL                              7,706,816 Shares                   $42,855,209.87    $11,313.77
           -----
</TABLE>
__________________
(1)  This Registration Statement shall also cover any additional shares of
     Common Stock which become issuable under any of the Plans being registered
     pursuant to this Registration Statement by reason of any stock dividend,
     stock split, recapitalization or any other similar transaction effected
     without the receipt of consideration which results in an increase in the
     number of the Registrant's outstanding shares of Common Stock.

(2)  Estimated in accordance with Rule 457(h) under the Securities Act of 1933
     (the "Securities Act") solely for the purpose of calculating
           --------------
     registration fee.  The computation is based upon the average of the bid and
     asked price of the Common Stock as reported on The Nasdaq National Market
     on November 30, 1999, multiplied by 85%, which is the percentage of the
     trading purchase price applicable to purchases under the referenced Plan.

(3)  Computed in accordance with Rule 457(h) under the Securities Act solely for
     the purpose of calculating the registration fee. Computation based on the
     weighted average per share exercise price (rounded to nearest cent) of
     outstanding options under the referenced plan, the shares issuable under
     which are registered hereby.

(4)  Estimated in accordance with Rule 457(h) under the Securities Act solely
     for the purpose of calculating the registration fee. The computation with
     respect to unissued options is based upon the average of the bid and asked
     price of the Common Stock as reported on the Nasdaq National Market on
     November 30, 1999.

<PAGE>

                                    PART II
              INFORMATION REQUIRED IN THE REGISTRATION STATEMENT

Item 3.   Incorporation of Documents by Reference.
          ---------------------------------------

     The following documents filed with the Securities and Exchange Commission
(the "Commission") are hereby incorporated by reference:
      ----------

     (a)  The Registrant's Prospectus filed on October 14, 1999 pursuant to Rule
424(b) of the Securities Act, which contains audited financial statements for
the Registrant's latest fiscal year for which such statements have been filed.

     (b)  Not Applicable.

     (c) The description of the Registrant's Common Stock contained in the
Registrant's Registration Statement on Form 8-A filed with the Commission under
Section 12 of the Securities Exchange Act of 1934 (the "Exchange Act") on
                                                        ------------
September 7, 1999, including any amendment or report filed for the purpose of
updating such description.

     All documents subsequently filed by the Registrant pursuant to Sections
13(a), 13(c), 14 and 15(d) of the Exchange Act, prior to the filing of a post-
effective amendment which indicates that all securities offered hereby have been
sold or which deregisters all securities then remaining unsold, shall be deemed
to be incorporated by reference in this Registration Statement and to be part
hereof from the date of filing such documents.

Item 4.   Description of Securities.  Not applicable.
          -------------------------

Item 5.   Interests of Named Experts and Counsel.
          --------------------------------------

     The validity of the common stock offered hereby was passed upon the
Registrant by Venture Law Group, A Professional Corporation, Menlo Park,
California. Craig W. Johnson and Elias J. Blawie, each a director of Venture Law
Group, are the Secretary and Assistant Secretary of the Registrant,
respectively. VLG Investments 1996, an entity affiliated with Venture Law Group,
holds an aggregate of 69,538 shares of the Registrant's common stock. Mr.
Johnson and Mr. Blawie, hold an aggregate of 20,385 shares and 12,692 shares,
respectively, of the Registrant's common stock and each has a pecuniary interest
in the shares owned by VLG Investments 1996.

Item 6.   Indemnification of Directors and Officers.
          -----------------------------------------

     The Registrant's Certificate of Incorporation reduces the liability of a
director to the corporation or its shareholders for monetary damages for
breaches of his or her fiduciary duty of care to the fullest extent permissible
under Delaware law. The Bylaws of the Registrant further provide for
indemnification of corporate agents to the maximum extent permitted by the
Delaware General Corporation Law. In addition, the Registrant has entered into
Indemnification Agreements with its officers and directors.

Item 7.   Exemption from Registration Claimed.  Not applicable.
          -----------------------------------------------------

Item 8.   Exhibits.
          --------

            Exhibit
            Number
            ------

            5.1     Opinion of Venture Law Group, a Professional Corporation.

            23.1    Consent of Venture Law Group, a Professional Corporation
                    (included in Exhibit 5.1).

            23.2    Consent of Deloitte & Touche LLP, Independent Auditors.

            24.1    Powers of Attorney (see p.5).

                                      -2-
<PAGE>

Item 9.   Undertakings.
          ------------

     The undersigned Registrant hereby undertakes:

          (1)  to file, during any period in which offers or sales are being
made, a post-effective amendment to this registration statement to include any
material information with respect to the plan of distribution not previously
disclosed in the registration statement or any material change to such
information in the registration statement.

          (2)  that, for purposes of determining any liability under the
Securities Act, each such post-effective amendment shall be deemed to be a new
registration statement relating to the securities offered therein, and the
offering of such securities at that time shall be deemed to be the initial bona
fide offering thereof.

          (3)  to remove from registration by means of a post-effective
amendment any of the securities being registered which remain unsold at the
termination of the offering.

     The undersigned Registrant hereby undertakes that, for purposes of
determining any liability under the Securities Act, each filing of the
Registrant's annual report pursuant to Section 13(a) or Section 15(d) of the
Exchange Act that is incorporated by reference in the registration statement
shall be deemed to be a new registration statement relating to the securities
offered therein, and the offering of such securities at that time shall be
deemed to be the initial bona fide offering thereof.

     Insofar as the indemnification for liabilities arising under the Securities
Act may be permitted to directors, officers and controlling persons of the
Registrant pursuant to the foregoing provisions, or otherwise, the Registrant
has been advised that in the opinion of the Commission such indemnification is
against public policy as expressed in the Securities Act and is, therefore,
unenforceable. In the event that a claim for indemnification against such
liabilities (other than the payment by the Registrant of expenses incurred or
paid by a director, officer or controlling person of the Registrant in a
successful defense of any action, suit or proceeding) is asserted by such
director, officer or controlling person in connection with the securities being
registered hereunder, the Registrant will, unless in the opinion of its counsel
the question has already been settled by controlling precedent, submit to a
court of appropriate jurisdiction the question of whether such indemnification
by it is against public policy as expressed in the Securities Act and will be
governed  by the final adjudication of such issue.

                           [Signature Pages Follow]

                                     -3-
<PAGE>

                                  SIGNATURES


     Pursuant to the requirements of the Securities Act of 1933, the Registrant,
Netcentives Inc., a corporation organized and existing under the laws of the
State of Delaware, certifies that it has reasonable grounds to believe that it
meets all of the requirements for filing on Form S-8 and has duly caused this
Registration Statement to be signed on its behalf by the undersigned, thereunto
duly authorized, in the City of San Francisco, State of California, on this 7th
day of December, 1999.


                               Netcentives Inc.


                               By: /s/ John F. Longinotti
                                   -------------------------
                                   John F. Longinotti
                                   Executive Vice President, Operations and
                                   Chief Financial Officer

                                     -4-
<PAGE>

                               POWER OF ATTORNEY

     KNOW ALL PERSONS BY THESE PRESENTS, that each person whose signature
appears below constitutes and appoints West Shell, III and John F. Longinotti,
jointly and severally, his or her attorneys-in-fact and agents, each with the
power of substitution and resubstitution, for him or her and in his or her name,
place or stead, in any and all capacities, to sign any amendments to this
Registration Statement on Form S-8, and to file such amendments, together with
exhibits and other documents in connection therewith, with the Securities and
Exchange Commission, granting to each attorney-in-fact and agent, full power and
authority to do and perform each and every act and thing requisite and necessary
to be done in and about the premises, as fully as he or she might or could do in
person, and ratifying and confirming all that the attorneys-in-fact and agents,
or his or her substitute or substitutes, may do or cause to be done by virtue
hereof.

     Pursuant to the requirements of the Securities Act of 1933, this
Registration Statement has been signed by the following persons in the
capacities and on the dates indicated.

<TABLE>
<CAPTION>
     Signature                                   Title                                     Date
     ---------                                   -----                                     ----
<S>                                <C>                                                <C>
/s/ West Shell III,                Chairman, President and Chief Executive            December 7, 1999
- -----------------------------
West Shell, III                    Officer (Principal Executive Officer)

/s/ John F. Longinotti             Executive Vice President, Finance and              December 7, 1999
- -----------------------------      Operations and Chief Financial Officer
John F. Longinotti                 (Principal Financial and Accounting Officer)


/s/ Stewart Alsop                  Director                                           December 7, 1999
- -----------------------------
Stewart Alsop

/s/ Tom Byers                      Director                                           December 7, 1999
- -----------------------------
Tom Byers, Ph.D.

/s/ Eric W.  Tilenius              Director                                           December 7, 1999
- -----------------------------
Eric W. Tilenius

/s/ Virgina M. Turezyn             Director                                           December 7, 1999
- -----------------------------
Virginia M. Turezyn

/s/ Wendell G. Van Auken           Director                                           December 7, 1999
- -----------------------------
Wendell G. Van Auken

/s/ Sergio Zyman                   Director                                           December 7, 1999
- -----------------------------
Sergio Zyman
</TABLE>

                                      -5-
<PAGE>

                               INDEX TO EXHIBITS


  Exhibit
  Number
  ------

      5.1   Opinion of Venture Law Group, a Professional Corporation

     23.1   Consent of Venture Law Group, a Professional Corporation (included
            in Exhibit 5.1).

     23.2   Consent of Deloitte & Touche LLP, Independent Auditors.

     24.1   Powers of Attorney (see p. 5).

                                     -6-

<PAGE>

                                                                     EXHIBIT 5.1
                                                                     -----------

                               VENTURE LAW GROUP
                          A Professional Corporation
                              2800 Sand Hill Road
                             Menlo Park, CA 94025
                             (650) 854-4488 (tel)
                             (650) 233-8386 (fax)

                               December 7, 1999

Netcentives Inc.
690 Fifth Street
San Francisco, CA 94107


     Registration Statement on Form S-8
     ----------------------------------

Ladies and Gentlemen:

     We have examined the Registration Statement on Form S-8 (the "Registration
                                                                   ------------
Statement") filed by you with the Securities and Exchange Commission (the
- ---------
"Commission") on December 7, 1999, in connection with the registration under the
 ----------
Securities Act of 1933, as amended, of a total of 7,706,816 shares of your
Common Stock (the "Shares") reserved for issuance under the 1996 Stock Option
                   ------
Plan, the 1999 Employee Stock Purchase Plan and the 1999 Directors' Stock Option
Plan. As your counsel in connection with this transaction, we have examined the
proceedings taken and are familiar with the proceedings proposed to be taken by
you in connection with the sale and issuance of the Shares.

     It is our opinion that upon conclusion of the proceedings being taken or
contemplated by us, as your counsel, to be taken prior to the issuance of the
Shares, and upon completion of the proceedings being taken in order to permit
such transactions to be carried out in accordance with the securities laws of
the various states where required, the Shares when issued and sold in the manner
described in the Registration Statement will be legally and validly issued,
fully paid and non-assessable.

     We consent to the use of this opinion as an exhibit to the Registration
Statement and further consent to the use of our name wherever appearing in the
Registration Statement, including the Prospectus constituting a part thereof,
and in any amendment thereto.

                          Very truly yours,

                          VENTURE LAW GROUP
                          A Professional Corporation


                          /s/ VENTURE LAW GROUP


EJB

<PAGE>

                                                                    EXHIBIT 23.2
                                                                    ------------


            CONSENT OF DELOITTE & TOUCHE, LLP, INDEPENDENT AUDITORS
            -------------------------------------------------------


We consent to the incorporation by reference in the Registration Statement on
Form S-8 herein of our report dated July 14, 1999 relating to Netcentives Inc.
and of our report dated March 12, 1999, relating to Panttaja Consulting Group,
Inc., appearing in the Prospectus dated October 14, 1999 of Netcentives Inc.



                             /s/ Deloitte & Touche LLP

                             Deloitte & Touche LLP

San Jose, California
December 7, 1999


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