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<PAGE>
EXHIBIT 23.2
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Independent auditors' consent
We consent to the incorporation by reference in this Registration Statement of
Netcentives Inc. on Form S-8 of our reports dated February 3, 2000 (March 3,
2000 as to the last two paragraphs of Note 16), appearing in the Annual Report
on Form 10-K of Netcentives Inc. for the year ended December 31, 1999.
DELOITTE & TOUCHE LLP
San Jose, California
July 11, 2000
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