<PAGE>
-------------------------------
/ OMB APPROVAL /
-------------------------------
/ OMB Number: 3235-0145 /
/ Expires: August 31, 1999 /
/ Estimated average burden /
/ hours per response....14.90 /
-------------------------------
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
____________
SCHEDULE 13G
(Rule 13d-102)
INFORMATION TO BE INCLUDED IN STATEMENTS FILE PURSUANT TO RULES
13d-1(b), (c) OR (d) AND AMENDMENTS THERETO FILED PURSUANT TO RULE 13d-2(b)
(Amendment No._____)*
Netcentives, Inc.
- --------------------------------------------------------------------------------
(Name of Issuer)
Common
- --------------------------------------------------------------------------------
(Title of Class of Securities)
64108P 10 1
------------------------------
(CUSIP Number)
12/31/99
- --------------------------------------------------------------------------------
(Date of Event Which Requires Filing of This Statement)
Check the appropriate box to designate the rule pursuant to which this Schedule
is filed:
[_] Rule 13d-1(b)
[_] Rule 13d-1(c)
[X] Rule 13d-1(d)
*The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities, and
for any subsequent amendment containing information which would alter the
disclosures provided in a prior cover page.
The information required on the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the Securities Exchange Act of
1934 ("Act") or otherwise subject to the liabilities of that section of the Act
but shall be subject to all other provisions of the Act (however, see the
Notes).
Potential persons who are to respond to the collection of information contained
in this form are not required to respond unless the form displays a currently
valid OMB control number.
<PAGE>
- ------------------------- -------------------
CUSIP No. 64108P 10 1 13G Page 1 of 6 Pages
- ------------------------- -------------------
- ------------------------------------------------------------------------------
NAME OF REPORTING PERSONS
1 I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY)
INFORMATION TECHNOLOGY VENTURES, L.P.
94-3233967
- ------------------------------------------------------------------------------
CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
2 (a) [_]
(b) [X]
- ------------------------------------------------------------------------------
SEC USE ONLY
3
- ------------------------------------------------------------------------------
CITIZENSHIP OR PLACE OF ORGANIZATION
4
CALIFORNIA LIMITED PARTNERSHIP
- ------------------------------------------------------------------------------
SOLE VOTING POWER
5
NUMBER OF 0
SHARES -----------------------------------------------------------
SHARED VOTING POWER
BENEFICIALLY 6
2,521,988
OWNED BY
-----------------------------------------------------------
EACH SOLE DISPOSITIVE POWER
7
REPORTING 0
PERSON -----------------------------------------------------------
SHARED DISPOSITIVE POWER
WITH 8
2,521,988
- ------------------------------------------------------------------------------
AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
9
2,521,988
- ------------------------------------------------------------------------------
CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
10
N/A [_]
- ------------------------------------------------------------------------------
PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
11
7.8%
- ------------------------------------------------------------------------------
TYPE OF REPORTING PERSON*
12
PN
- ------------------------------------------------------------------------------
*SEE INSTRUCTIONS
<PAGE>
- ------------------------- -------------------
CUSIP No. 64108P 10 1 13G Page 2 of 6 Pages
- ------------------------- -------------------
- ------------------------------------------------------------------------------
NAME OF REPORTING PERSONS
1 I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY)
ITV AFFILIATES FUND, L.P.
94-3238338
- ------------------------------------------------------------------------------
CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
2 (a) [_]
(b) [X]
- ------------------------------------------------------------------------------
SEC USE ONLY
3
- ------------------------------------------------------------------------------
CITIZENSHIP OR PLACE OF ORGANIZATION
4
CALIFORNIA LIMITED PARTNERSHIP
- ------------------------------------------------------------------------------
SOLE VOTING POWER
5
NUMBER OF 0
SHARES -----------------------------------------------------------
SHARED VOTING POWER
BENEFICIALLY 6
66,712
OWNED BY
-----------------------------------------------------------
EACH SOLE DISPOSITIVE POWER
7
REPORTING 0
PERSON -----------------------------------------------------------
SHARED DISPOSITIVE POWER
WITH 8
66,712
- ------------------------------------------------------------------------------
AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
9
66,712
- ------------------------------------------------------------------------------
CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
10
N/A [_]
- ------------------------------------------------------------------------------
PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
11
.2%
- ------------------------------------------------------------------------------
TYPE OF REPORTING PERSON*
12
PN
- ------------------------------------------------------------------------------
*SEE INSTRUCTIONS
<PAGE>
- ------------------------- -------------------
CUSIP No. 64108P 10 1 13G Page 3 of 6 Pages
- ------------------------- -------------------
Item 1(a). Name of Issuer:
Netcentives, Inc.
Item 1(b). Address of Issuer's Principal Executive Offices:
690 Fifth St., San Francisco, CA 94107
Item 2(a). Name of Person Filing:
Information Technology Ventures, L.P.
ITV Affiliates Fund, L.P.
Item 2(b). Address of Principal Business Office or, if none, Residence:
100 Hamilton Ave., Suite 400, Palo Alto, CA 94301
Item 2(c). Citizenship:
Information Technology Ventures, L.P. - California Limited
Partnership
ITV Affiliates Fund, L.P. - California Limited Partnership
Item 2(d). Title of Class of Securities:
Information Technology Ventures, L.P. - Common Shares
ITV Affiliates Fund, L.P. - Common Shares
Item 2(e). CUSIP Number:
Information Technology Ventures, L.P. - 64108P 10 1
ITV Affiliates Fund, L.P. - 64108P 10 1
Item 3. If this statement is filed pursuant to Rule 13d-1(b), 13d-2(b) or
13d-2(c), check whether the person filing is a:
N/A
(a) [_] Broker or dealer registered under Section 15 of the Exchange Act;
(b) [_] Bank as defined in section 3(a)(6) of the Exchange Act;
(c) [_] Insurance company as defined in section 3(a)(19) of the Exchange
Act;
(d) [_] Investment company registered under section 8 of the Investment
Company Act;
(e) [_] An investment adviser in accordance with Rule
13-d(1)(b)(1)(ii)(E);
(f) [_] An employee benefit plan or endowment fund in accordance with
Rule 13d-1(b)(1)(ii)(F);
(g) [_] A parent holding company or control person, in accordance with
Rule 13d-1(b)(ii)(G);
(h) [_] A savings association, as defined in Section 3(b) of the Federal
Deposit Insurance Act;
(i) [_] A church plan that is excluded from the definition of an
investment company under section 3(c)(14) of the Investment
Company Act of 1940;
(j) [_] Group, in accordance with Rule 13d-1(b)(1)(ii)(J).
<PAGE>
- ------------------------- -------------------
CUSIP No. 64108P 10 1 13G Page 4 of 6 Pages
- ------------------------- -------------------
Item 4. Ownership.
Provide the following information regarding the aggregate number and
percentage of the class of securities of the issuer identified in Item 1.
(a) Amount Beneficially Owned:
Information Technology Ventures, L.P. 2,521,988
ITV Affiliates Fund, L.P. 66,712
(b) Percent of Class:
Information Technology Ventures, L.P. 7.8%
ITV Affiliates Fund, L.P. .2%
(c) Number of shares as to which such person has:
(i) Sole power to vote or to direct the vote
Information Technology Ventures, L.P. 0
ITV Affiliates Fund, L.P. 0
(ii) Shared power to vote or to direct the vote
Information Technology Ventures, L.P. 2,521,988
ITV Affiliates Fund, L.P. 66,712
(iii) Sole power to dispose or to direct the disposition of
Information Technology Ventures, L.P. 0
ITV Affiliates Fund, L.P. 0
(iv) Shared power to dispose or to direct the disposition of
Information Technology Ventures, L.P. 2,521,988
ITV Affiliates Fund, L.P. 66,712
Instruction: For computations regarding securities which represent a right
to acquire an underlying security see Rule 13d-3(d)(1).
Item 5. Ownership of Five Percent or Less of a Class.
If this statement is being filed to report the fact that as of the date
hereof the reporting person has ceased to be the beneficial owner of more than
five percent of the class of securities, check the following [_].
N/A
Instruction: Dissolution of a group requires a response to this item.
Item 6. Ownership of More than Five Percent on Behalf of Another Person.
If any other person is known to have the right to receive or the power to
direct the receipt of dividends from, or the proceeds from the sale of, such
securities, a statement to that effect should be included in response to this
item and, if such interest relates to more than five percent of the class, such
person should be identified. A listing of the shareholders of an investment
company registered under the Investment Company Act of 1940 or the beneficiaries
of the employee benefit plan, pension fund or endowment fund is not required.
N/A
<PAGE>
- ------------------------- -------------------
CUSIP No. 64108P 10 1 13G Page 5 of 6 Pages
- ------------------------- -------------------
Item 7. Identification and Classification of the Subsidiary Which Acquired the
Security Being Reported on By the Parent Holding Company.
If a parent holding company has filed this schedule, pursuant to Rule
13d-1(b)(ii)(G), so indicate under Item 3(g) and attach an exhibit stating
the identity and the Item 3 classification of the relevant subsidiary. If a
parent holding company has filed this schedule pursuant to Rule 13d-1(c) or Rule
13d-1(d), attach an exhibit stating the identification of the relevant
subsidiary.
N/A
Item 8. Identification and Classification of Members of the Group.
If a group has filed this schedule pursuant to Rule 13d-1(b)(ii)(J), so
indicate under Item 3(j) and attach an exhibit stating the identity and Item 3
classification of each member of the group. If a group has filed this schedule
pursuant to Rule 13d-1(d), attach an exhibit stating the identity of each member
of the group.
Item 9. Notice of Dissolution of Group.
Notice of dissolution of a group may be furnished as an exhibit stating
the date of the dissolution and that all further filings with respect to
transactions in the security reported on will be filed, if required, by members
of the group, in their individual capacity. See Item 5.
N/A
Item 10. Certification.
(a) The following certification shall be included if the statement is
filed pursuant to Rule 13d-1(b):
By signing below I certify that, to the best of my knowledge and
belief, the securities referred to above were acquired in the ordinary course of
business and were not acquired and are not held for the purpose of or with the
effect of changing or influencing the control of the issuer of the securities
and were not acquired and are not held in connection with or as a participant in
any transaction having that purpose or effect.
(b) The following certification shall be included if the statement is
filed pursuant to Rule 13d-1(c):
By signing below I certify that, to the best of my knowledge and
belief, the securities referred to above were not acquired and are not held for
the purpose of or with the effect of changing or influencing the control of the
issuer of the securities and were not acquired and are not held in connection
with or as a participant in any transaction having that purpose or effect.
N/A
<PAGE>
- ------------------------- -------------------
CUSIP No. 64108P 10 1 13G Page 6 of 6 Pages
- ------------------------- -------------------
SIGNATURE
After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.
Information Technology Ventures, L.P.
2/10/00
---------------------------------------
Date
/s/ Sam H. Lee
----------------------------------------
Signature
Sam H. Lee, General Partner
----------------------------------------
Name/Title
ITV Affiliates Fund, L.P.
2/10/00
---------------------------------------
Date
/s/ Sam H. Lee
----------------------------------------
Signature
Sam H. Lee, General Partner
----------------------------------------
Name/Title
The original statement shall be signed by each person on whose behalf the
statement is filed or his authorized representative. If the statement is signed
on behalf of a person by his authorized representative other than an executive
officer or general partner of the filing person, evidence of the
representative's authority to sign on behalf of such person shall be filed with
the statement, provided, however, that a power of attorney for this purpose
which is already on file with the Commission may be incorporated by reference.
The name and any title of each person who signs the statement shall be typed or
printed beneath his signature.
Note: Schedules filed in paper format shall include a signed original and
five copies of the Schedule, including all exhibits. See Rule 13d-7(b) for other
parties to whom copies are to be sent.
Attention: Intentional misstatements or omissions of fact constitute
Federal criminal violations (See 18 U.S.C. 1001).
