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Filed by @plan.inc
Pursuant to Rule 425 under the Securities Act of 1933
and deemed filed pursuant to Rule 14a-12 of the
Securities Exchange Act of 1934
Subject Company: @plan.inc
Commission File No. 0-25575
Valued @plan Customers:
We are delighted to share the news of @plan's next stage of development as the
major provider of online marketing research planning systems. As you may have
heard, @plan.inc and DoubleClick have signed an agreement for DoubleClick to
acquire @plan. Subject to the usual regulatory approvals, the sale is expected
to be finalized within the next few months. This new partnership greatly
increases @plan's resources and our ability to rapidly develop the new products
essential to support your growing research needs.
What does this mean to you as a current @plan client?
You will continue to benefit from the most rigorous, objective third-party
research currently available to inform your advertising and marketing decisions.
The new partnership with DoubleClick is the first step in @plan's aggressive
strategy to expand our line of world class, objective market research products,
all designed to meet your changing business needs. As always, we are committed
to delivering the highest quality, independent data for advertisers and
marketers on the Internet. When the deal is completed, @plan will become a
subsidiary of DoubleClick, retaining the original, "@plan" brand. @plan is
headquartered in Stamford, Connecticut, and will remain there for the
foreseeable future.
The @plan/DoubleClick combination will create a new, highly respected team of
Internet experts dedicated to maintaining the solid foundation of trust
necessary for a successful marketing research enterprise. @plan has established
it's reputation as the premiere provider of neutral, third-party research for
advertisers and marketers. Likewise, major web publishers, merchants,
advertisers and agencies rely on DoubleClick for leading media, technology and
data expertise. Together, these two companies will build a formidable new team,
committed to serving the research needs of the online advertising and marketing
community.
We are committed to ensuring @plan's management continuity. Mark Wright will
continue to serve as Chairman & CEO of @plan until the transaction closes and
will then serve as a Consultant. Susan Russo, @plan Executive Vice President,
will assume expanded responsibilities as Chief Operating Officer of @plan and
Nancy Lazaros, @plan SVP and CFO, will assume expanded responsibities as @plan
Executive Vice President. Greg Ellis, Doubleclick's VP & General Manager of
Research, will assume @plan President responsibilities at closing. Greg brings
over 20 years of senior leadership experience in the research industry, having
developed and managed businesses for A C Nielsen, IRI, Standard & Poors and
Opinion Research Corporation.
We are excited by the potential of this combination to bring exciting new
research services to our customers and welcome your input.
Best regards,
Mark Wright
Chairman & CEO, @plan
[email protected]
Susan Russo
Executive Vice President, @plan
[email protected]
