<TABLE> <S> <C>
<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
FINANCIAL STATEMENTS OF @PLAN.INC. FOR THE SIX MONTHS ENDED JUNE 30, 2000 AND IS
QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<S> <C>
<PERIOD-TYPE> 6-MOS
<FISCAL-YEAR-END> DEC-31-2000
<PERIOD-START> JAN-01-2000
<PERIOD-END> JUN-30-2000
<CASH> 32,216,975
<SECURITIES> 0
<RECEIVABLES> 3,604,837
<ALLOWANCES> (269,000)
<INVENTORY> 0
<CURRENT-ASSETS> 36,288,216
<PP&E> 587,520
<DEPRECIATION> 283,753
<TOTAL-ASSETS> 37,496,427
<CURRENT-LIABILITIES> 4,787,068
<BONDS> 0
0
0
<COMMON> 41,860,020
<OTHER-SE> (9,150,661)
<TOTAL-LIABILITY-AND-EQUITY> 37,496,427
<SALES> 6,146,010
<TOTAL-REVENUES> 6,146,010
<CGS> 4,720,559
<TOTAL-COSTS> 9,331,585
<OTHER-EXPENSES> 4,611,026
<LOSS-PROVISION> 105,000
<INTEREST-EXPENSE> 0
<INCOME-PRETAX> (2,206,470)
<INCOME-TAX> 46,437
<INCOME-CONTINUING> (2,252,907)
<DISCONTINUED> 0
<EXTRAORDINARY> 0
<CHANGES> 0
<NET-INCOME> (2,252,907)
<EPS-BASIC> (.20)
<EPS-DILUTED> (.20)
</TABLE>