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@PLAN.INC RETAINS INVESTMENT BANK VERONIS SUHLER
STAMFORD, CT - JUNE 15/PRNewswire/ -- @PLAN.INC (NASDAQ: APLN), the industry
standard in online target market research planning systems which enable clients
to optimize their Internet advertising and merchandising strategies
(http://www.webplan.net), today announced that it has retained Veronis Suhler as
investment banker and strategic advisor for the Company. Veronis Suhler will
provide advice regarding possible strategic opportunities, including a possible
partial or whole sale of the Company, to maximize shareholder value.
Mark K. Wright, Chairman and Chief Executive Officer of @plan, commented, "@plan
has established itself as the indispensable planning standard for the buyers and
sellers of Internet advertising and as an essential intelligence resource for
e-commerce strategy. Although we are well-capitalized to pursue our business
strategy, we remain committed to creating value for our shareholders, and, to
this end, we believe that this is an appropriate time to explore strategic
opportunities."
ABOUT @PLAN.INC
@plan is the industry standard in online target market research planning
systems. These systems are utilized by @plan's more than 500 clients to optimize
their Internet advertising and merchandising strategies. @plan is depended upon
by a "who's who" of major web sites, advertising agencies and e-tailers as a
third party neutral resource to better guide their online advertising, marketing
and retailing strategies. Selected @plan clients include AOL.com, Countrywide
Home Loans, eBay.com, E*TRADE, Excite@Home, iVillage, Microsoft, Ogilvy &
Mather, TBWA/Chiat Day, Time Inc. New Media, and Yahoo!. @plan's web site can be
accessed at http://www.webplan.net.
ABOUT VERONIS SUHLER
Veronis Suhler (www.veronissuhler.com) is a leading independent merchant bank
dedicated to the media, communications and information industries. Since its
formation in 1981, the firm has acted as a financial advisor across the full
spectrum of media industry segments including Broadcasting, Cable &
Entertainment; Newspaper Publishing; Consumer Magazines; Business Information
Services; Consumer, Professional & Educational Books; Business-to-Business
Communications; Specialty Media & Marketing Services; and the Internet. VS&A
Communications Partners III, LP, the firm's $1 billion private equity affiliate,
is also exclusively dedicated to investments in the media and communications
industries.
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This news release contains forward-looking statements that involve risks and
uncertainties regarding @plan.inc. Investors are cautioned that such results or
events predicted in these statements may differ materially from actual future
events or results. Factors that could cause actual events or results to differ
from anticipated events or results include the company's limited operating
history, the ability of the company to identify and successfully implement
strategic opportunities and other risks that are contained in @plan's reports
and documents filed from time to time with the Securities and Exchange
Commission. [email protected]
CONTACT: Corey Cutler, Katherine Mittelbusher, or media -- Rob Ingram, all of
Morgen-Walke Associates, 212-850-5600, for @plan.inc/
